Boutique february 2013

February 2013

ISSUE 28

IT MUST BE LOVE

AW13 preview Manchester indies Stunning summer coats Wonderful window inspiration

: at 3 s u 8 e dR 8 e s e stan nd G m Co E - - sta R PU DA MO

www.capriclothing.co.uk sales@capriclothing.co.uk Tel: 0203 490 8361

EDITOR’S LETTER Editor Gemma Ward gemma.ward@boutique-magazine.co.uk Contributors Julia Sugden, Sarah Blenkinsop, Eric Musgrave, Claire Stewart, Victoria Watkins Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Executive Susan Hendry – susan@cimltd.co.uk Catherine Ridings – catherine@cimltd.co.uk Tel 01795 509106 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2013 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER: Image courtesy of Passigatti; showing at Pure Gallery J90; Tel: 0049 731 985 770 Passigatti.com

Buying time

L

ike Easter is for Cadbury, February is the fashion buyer’s most frantic (but delicious) time of the year.

While ordering for spring and summer is often fraught with tricky questions – particularly about the weather – the future of autumn/ winter is always certain: it will be wet and cold. Add that to the fact that most shoppers like to invest in more expensive essentials when the temperature plummets and it’s no wonder that you’re probably feeling more relaxed than you were last august.

When you speak to any fashion fan, autumn/winter is usually their preferred season too. Fabrics on the whole are more decadent, the colour palettes are richer and the cuts are more flattering. And judging by the collections the Boutique team has already seen for AW13, the best new season pieces are completely true to form.

With this in mind, we’ve shone the spotlight on some of our favourite collections this month. Starting on page 20, our womenswear preview highlights 12 new inspiring lines while we’ve also cherry-picked some of the UK’s best showrooms on page 39 to help you plan your buying schedule.

Meanwhile, for those looking for short order buys, we’ve picked out some key trends for the SS13 season. Following on from 2012’s disappointing weather, we’ve found

some chic summer coats (page 36) that offer the ideal solution. And as the demand for prints shows no sign of waning, we’ve uncovered some super charged graphic garments (page 34) to invest in now.

This month we also have some great expert contributors in our business section so you can re-assess your strategy. First up, visual merchandising expert Julia Sugden reviews some of London’s best festive window displays and reveals some great tips for making the most of any seasonal event. Next, PR expert Sarah Blenkinsop offers her inside knowledge on getting the most out of a professional results-driven campaign. And last but not least, former Drapers editor Eric Musgrave explains why joining the Fashion Association of Britain (FAB) can do wonders for any boutique business.

Happy buying!

Gemma Ward, Editor gemma.ward@boutique-magazine.co.uk

February 2013 | boutique. | 3

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2 0 1 3 - 1 4 pure London, Section: Studio, Stand-Nr. R093, 10. - 12. Febr. 2013 EIP_2013_Anzeige-pure.indd 1

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www.ev einparad is efas hi o n.d e

info@senatex.de www.eveinparadisefashion.de

e v e i n p a r a d i s e

CONTENTS

30

07

19

boutique.

February 2013

NEWS

36 UNDER COVER

48 MAKING THE HEADLINES

07 FASHION FIX

The best short order coats for a stylish British summer

Golden Frog PR’s Sarah Blenkinsop reveals how to build special relations with the press

An instant industry update

12 FASHION SEEN This month’s biggest events

14 TREASURE TROVE Top trends and super hot buys

BUYING

BUSINESS 46 LET’S GET VISUAL Visual merchandising expert Julia Sugden dissects last year’s best festive window and reveals some top yearround tips for your own store

52 INDUSTRY VOICE In his first column for FAB, former Drapers editor Eric Musgave unravels the benefits of joining the organisation dedicated to helping fashion indies

SHOPS

19 AW13 PREVIEW

55 URBAN RETREAT

A spotlight on 12 new British and international collections

This month’s city link heads to Manchester

28 FASHION EXTRAS

58 SHOP FRONT

Covetable accessories to boost your brand mix

Victoria Watkins reveals the inside story behind a trio of Manchester independents

30 BEST IN SHOW Why buyers should make a date with Pure, Scoop and Moda

34 THE PERFECT PRINTS Bold graphic prints get an update for SS13

28 FASHION EXTRAS

February 2013 | boutique. | 5

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CONTACT: Apt Collections Ltd I 0044 (0)207 580 3202

Essential news

BECKSONDERGAARD

FASHION FIX

F

London gets ready to host the capital’s largest ever Scandinavian fashion showcase

ashion buyers descending on London this month will be able to see the biggest variety of Scandinavian womenswear labels ever showcased in the capital. A special exhibition during London Fashion Week will present both established and up-and-coming designers from Denmark, Norway and Sweden while Scoop International will also spotlight a range of the countries’ brands.

Organisers of Fashion Scandinavia at Somerset House (15-19 February) – which include the Danish Embassy, Norwegian Fashion Institute and Business Sweden – promise the exhibition will take a fresh look at the region’s fashion with an engaging lineup of more than 40 collections.

Key labels include Denmark’s By Malene Birger and Becksondergaard, Norway’s Haaning and Htoon as well as Sweden’s Dagmer while visitors will also be introduced to some less well-

known names.

The exhibition has been styled and curated by Danish fashion stylist Dorothea Gundtoft, who will be launching her new book Fashion Scandinavia: Contemporary Cool as part of the event. She says: “The book and exhibition heralds a new movement in fashion – the arrival of Scandinavian designers onto the world scene. With attention to detail and high quality of materials so iconic in Scandinavian design, this will be the first and largest exhibition and showroom space at an international Fashion Week yet. It’s a very exciting moment!”

As well as the main exhibition, there will be a curated section focusing on up-and-coming design talent.

As part of the International Fashion Showcase organised by the British Fashion Council, attendees will be able to see the latest collections from four emerging talents from each country.

Meanwhile, following on from last season’s Belgian spectacular, this month’s Scoop exhibition at the Saatchi Gallery will also spotlight a clutch of Scandinavian brands.

Buyers will be able to see pieces from a wide variety of labels including Swedish embroidery specialist Odd Molly, contemporary knitwear by Hunky Dory, stylish daywear from Twist and Tango as well as the latest collection by controversial designer Back by Ann-Sofie Back. Meanwhile, Becksandergaard will also be showing its AW12 accessories alongside clothing by Style Butler and footwear

by Ilse Jacobsen.

And for buyers that want to experience even more of what Scandinavia has to offer, Fashion Scandinavia will be hosting a special lounge area serving regional drinks while Scoop will be serving cinnamon buns and coffee from the West End’s Nordic Bakery.

February 2013 | boutique. | 7

FASHION FIX

Major retail development set to open its doors in Leeds city centre next month British fashion magazine spotlighting independent designers set for international launch A Leeds consumer magazine focusing on independent fashion designers is set to re-launch next as an international publication.

Founded in June 2010 as an e-zine about local fashion and events, Urban Coco moved into covering global affairs before launching its first printed edition last year.

Founder Laura Bartlett has since been approached by a distribution company and the magazine will be sold by fashion stores in London, New York, Paris and Milan.

Providing a platform for emerging design talent, each bimonthly issue will include up to 200 pages of back-to-back fashion inspiration, editorial shoots and stories. Urban-coco.com

8 | boutique. | February 2013

A new one million sq ft shopping mall in Leeds city centre set to open on 21 March is already 90 per cent pre-let.

Trinity Leeds – which is flanked by the city’s three busiest streets including Briggate – is owned by Land Securities and will be the only major retail development to open in the UK this year. The regeneration project has attracted huge interest from a range of multiples, independents and fashion brands with numerous names signing up for outlets when rental contracts became available last year.

Just over half the size of the Trafford Centre in Manchester, the mall will include the UK’s largest Superdry and the first Victoria Secret’s store outside of the capital. Other big names include the likes of Topshop, M&S, Next and River Island while North England independent jewellery group Phillip Stoner has also chosen it as the home for its third Leeds store.

The opening is expected to lead a significant increase in the city’s annual retail figures, attract new visitors and provide hundreds of jobs.

Lenny Kravitz and Charlotte Free front Eleven Paris’ SS13 campaign Eleven Paris has launched new campaign imagery for SS13 featuring Lenny Kravitz and Charlotte Free.

Celebrating its 10-year anniversary, the French brand enlisted photographer Renaud Corlouër to capture the American rock star and model duo in front of a decaying house in Miami.

No stranger to famous faces, the Parisian label has previously printed tees featuring Kate Moss while Iggy Pop and Lizzie Jagger have fronted its past campaigns. Bursting with cool credentials, Eleven Paris is becoming a strong brand in the UK with a growing network of stockists.

Please contact: Helen Groom Fashion Agency

Dist.: East Anglian, South Midlands and the South East Mobil: 0044 79 86 43 43 46 E-mail: hg@bctex.eu Barry Cleaver

Dist.: South Wales & West Country Mobil: 0044 78 60 52 91 73 E-mail: becl@bctex.eu Amanda Knights

Dist.: North Wales, North England & Scotland Mobil: 0044 78 01 97 96 82 E-mail: akn@bctex.eu Terry Kennedy

Dist.: Ireland

Mobil: 00 353 87 26 77 624 E-mail: tke@bctex.eu

www.intownfashion.com

Please contact: Helen Groom Fashion Agency

Dist.: East Anglian, South Midlands and the South East Mobil: 0044 79 86 43 43 46 E-mail: hg@bctex.eu Barry Cleaver

Dist.: South Wales & West Country Mobil: 0044 78 60 52 91 73 E-mail: becl@bctex.eu

Amanda Knights

Dist.: North Wales, North England & Scotland Mobil: 0044 78 01 97 96 82 E-mail: akn@bctex.eu

Donal Fadden

Dist.: Ireland

Mobil: 00353 87 28 38 693 E-mail: df@bctex.eu

www.missbaron.com

FASHION FIX

Boutique owners urged to sign up for Enjoy an Independent Easter retail campaign

Rew clothing chosen for Small Business Sunday initiative Tamworth-based independent label Rew clothing is one of the latest fashion brands to benefit from Theo Paphitis’ Small Business Sunday initiative. The Dragons’ Den star asks small businesses to tweet @TheoPaphitis describing their business with the hashtag #SBS between 5pm and 7.30pm each Sunday. He then selects his favourite six, which are then retweeted to over 300,000 followers.

The winning firms are also profiled on the scheme’s site Theopaphitissbs. com.

Rew owner Rachel Wright says she received an influx in Twitter followers as well as extra orders.

“We’ve only been in business for 18 months and I still work out of a custom built studio from home,” she says. “It’s great to have support as it’s been tough trying to raise our profile and Theo has recognised our hard work and determination to succeed in this tough economic climate. This has helped spread the word about our brand and our beliefs in British-made products.”

Rew specialises in quirky collars that offer an alternative to the traditional scarf. Wright first thought of the idea 12 years ago but only recently set up the company when she became redundant in 2011. Fast-forward to today and her brand supplies around 120 boutiques across the UK. 10 | boutique. | February 2013

Indies around the UK are being urged to join forces with other local shop owners to create Easter egg hunts for the latest campaign by Support for Independent Retail. Running from Saturday 23 March to Sunday 14 April, Enjoy an Independent Easter will build on the success of its recent sister Christmas campaign to drum up extra footfall, consumer contact and sales throughout the school holiday period.

With the support of Local Activation Partners, organisers hope up to 100 areas in Britain will take part in the campaign, where shoppers will be required to visit a number of participating indies on hunt maps to collect egg-shaped stickers. When they have collected a set amount, participants will receive a chocolate egg and certificate – ensuring it will appeal to families and children.

Event founder Clare Rayner comments: “The Easter holidays

are a great time for indies to create some family activities to boost their footfall. By working collaboratively they can create a real buzz in their area, attracting new customers and increasing awareness of their existence.

Retailers can’t afford to sit and wait for customers any more and those who don’t recognise that they need to invest time, effort and energy into reengaging disenchanted consumers will fail.” She adds: “Consumers have fallen out of love with the UK’s high streets and retailers need to give them a good reason to come back. Step one is to create a good reason – that’s where the campaign activities come in – and step two is for the businesses themselves to showcase what consumers have been missing out on. The Independent Easter egg hunts, if well implemented, can deliver exactly that.”

For more information visit Indieeaster.co.uk.

Boutique knitwear brand by LK Bennett designer to debut for AW13 A former knitwear product developer from LK Bennett is launching her own range for AW13. Created by Lizzie Cawthray, Needle specialises in “beautiful, wearable knitwear with a contemporary edge.” Key pieces include a richly textured cablefronted jumper and a chic jacket with a Peter Pan collar. Cawthray

says: “An Italian manufacturer is currently creating the range using some of the softest cashmere, alpaca blends and extra fine merino yarns – I’m a firm believer that a garment should feel as good as it looks.”

For more information contact Tom Cooledge Tel: 0113 238 5075 E: tom@ mcgrathotoole.com

FASHION FIX

Fashion seen

This month’s biggest events, brand achievements and industry celebrations

GOING LIVE

Daisy Lowe was among the celebrity ambassadors that made an appearance at last month’s Clothes Show Live.

Held at Birmingham’s NEC, she was joined by celebrities including JLS, Peter Andre and Amy Childs as well as designers Henry Holland, Mark Fast and Bora Aksu for the five-day event attended by students and young fashion fans. “I have thoroughly enjoyed my experience at the Clothes Show this year,” she commented.

“The involvement of top designers further establishes the show’s fashion credibility – this year more than ever it was about much more than just entertainment.”

BY ROYAL APPOINTMENT Johnstons of Elgin, which is the world’s largest producer of Scottish woollens and cashmere, was granted The Royal Warrant Appointment to The Prince of Wales last month. Group MD James Dracup announced the news to the company’s “delighted” workforce after the festive break, revealing that official grantee James Sugden OBE has been developing a “number of very special tweeds for His Royal Highness” over the past five years.

12 | boutique. | February 2013

FAMOUS FACES

Tresor Paris helped party planning firm Styled Events celebrate its first birthday last month by sponsoring an event at Faces nightclub in Essex. As well as sipping cocktails and dancing until the early hours of the morning, guests were invited to Tweet @tresorparis throughout the evening to be in with a chance of winning one of 10 bracelets. The partnership was part of the brand’s ongoing awareness strategy and helped boost its online followers and fans.

A U T U M N

W I N T E R

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Showing from Mon 28 th January at our London Showroom To see the new collection, contact Anne O’Dowd Agency

0207 402 5292

www.anneodowd.com

info@anneodowd.com

FASHION FIX PARTY TRICK If you’re looking for standout party dresses for AW13, Bernshaw’s Aileen body-con knitted jersey dress is the ultimate showstopper. £180; Tel: 0207 612 0100 Bernshaw.com

AUTUMN GLAMOUR Drawing inspiration from late ‘40s and early ‘50s glamour, Gina Bacconi’s AW13 collection features stunning dresses and new direction separates. Look out for vintage-esque lace, twinkle bouclé, and power stretch fabrics contrasted with soft drape jerseys. Dress £107; Tel: 0208 438 2000 Shubette.com

Treasure trove Lust-after labels and fantastic finds

HAVE A HEART Perfect for Valentine’s Day or any time of the year, award-winning jeweller Lily Blanche has unveiled a line of extra special heart shaped lockets crafted in silver and gold vermeil.

Sterling silver vintage heart locket £72; Tel: 0131 467 6534 Lilyblanche.com

COOL CUSTOMER Acclaimed Australian menswear brand Nana Judy is set to introduce its sister womenswear label Heart by Nana Judy to UK boutique buyers for AW13. Striking a balance between an edgy rock aesthetic and femininity, the label shows at its country’s biannual Fashion Week and is stocked by over 100 mid to highend Australian boutiques. Wholesale prices from £15; Tel: 0207 739 1414 E: Amber@clearagency.com 14 | boutique. | February 2013

CAPE CRUSADER Bristol-based Blanche in the Brambles has unveiled a striking collection of faux fur and sheepskin accessories for AW13. We love this baroque inspired Christmas Cape featuring luxe Italian fabric, wool-cashmere lining and a faux fur trim. £65 (visit the company at Pure on stand J171 for a further five per cent discount); Tel: 0117 909 5694 Blancheinthebrambles.co.uk

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16a Newman Street – London W1T 1PB T: + 44 (0)20 7636 4207 E: sales@partnersinfashion.co.uk www.partnersinfashion.com

we proudly present

partners in fashion

partners in fashion | 16a newman street | london w1t 1pB | fon: 020 7636 4207 | e-mail: sales@partnersinfashion.co.uk | www.monari.com

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STOCK UP

What to buy now

Back to the future

F

ebruary has arrived and that can only mean one thing: buying season.

So in a bid to make the process easier, the Boutique team has uncovered some inspirational AW13 collections and short order finds to invest in way before the first show begins – happy ordering‌

GILES February 2013 | boutique. | 19

STOCK UP

New collections Introducing this month’s latest short and forward order collections

ARCHANGEL DENIM

British design house Archangel Denim uses top quality fabric, zippers and yarns to create ultra cosy winter-friendly jeans.

As one of the only high-end trend-led warm jeans labels in the UK, it lines each pair using a soft fleece material to ensure maximum comfort for the wearer. AW13 features a range of best-selling styles alongside some new additions. Buyers will be able to order the ankle zipped skinny Raziel, available in a light bleach wash or block indigo; classic straight leg Uriel; flattering boot-cut Jophiel; and classic skinny Haniel. Perfect for wearing at the first sign of autumn right through to the chillier days of spring and even on cold festival days in summer, its jeans are a trans-seasonal winner.

AVERAGE COST: £58; minimum order 10 pieces.

SHOWING AT: Archangel Denim’s UK agent will present the collection at individual boutiques – contact the label directly to make an appointment.

CONTACT: Tel: 0203 355 1775 Archangeldenim.co.uk

BRODIE CASHMERE

Specialising in 100 per cent cashmere, each Brodie garment is expertly crafted using traditional skills passed down the generations from the Scottish Borders to Mongolia. Marrying comfort with style, its machine washable pieces range from classic to contemporary – appealing to a broad range of shoppers. For AW13, the Bodie Cashmere collection has been inspired by the colours of winters past with a palette of ruby red and winter coral sitting alongside classic white and silver grey. Meanwhile, intarsia detailing and contrast trims across a selection of styles add a modern twist to this classic knitwear collection. Accessories are also a key feature and buyers can expect a range of big knit scarves, capes, ponchos, beret hats and gloves that customers will love to wear and long to touch.

AVERAGE COST: Prices start from £39 SHOWING AT: Pure London (stand M64) CONTACT: Tel: 0113 250 8680 Brodiecashmere.co.uk

ELIZABETH KATE

Showing at this month’s Pure, Elizabeth Kate launched in 2011 offering hand-drawn and digitally printed scarves and sarongs.

The label is the brainchild of Chelsea College of Art and Design graduate Liz Bush, who specialises in creating show-stopping prints featuring a riot of colourful patterns inspired by nature. Drawing inspiration from dreams, hidden worlds and fictional creatures, each statement piece is adorned in a unique one-of-a-kind print that the designer hopes will evoke the wearer’s inner child. A palette of vibrant and vivid tones including fluoro pinks and yellow mix with cobalt blue, violet, grass green and chartrusse. With wearability at the heart of the range, Elizabeth Kate offers different sizes and fabric bases in silk crepe de chine and silk chiffon. Its scarves and sarongs are exceptionally versatile – offering the wearer a variety of styling options so they can create a multitude of looks with one statement piece.

AVERAGE COST: £36 – £54; minimum order value is negotiable.

SHOWING AT: Pure London (stand K93) CONTACT: Tel: 0207 287 6990 Elizabeth-kate.com 20 | boutique. | February 2013

STOCK UP

NOMADS

Since its launch 24 years ago, Brit brand Nomads has been gaining in the popularity stakes for its on-trend ethnic-inspired fashion using Fair Trade materials and fabrics. Each autumn/ winter collection delivers key tunics, jersey dresses and unique embellished coats that have earned it a place in numerous boutiques around the country. For AW13, the new collection has been inspired by fallen leaves and oriental blooms. Deep purple and dark green is combined with hints of lilac, sage and ochre highlights to create depth. Meanwhile, there are multicoloured paisley prints, floral border prints and embellished details in patchwork, embroidery and sequins.

AVERAGE COST: Tunics and dresses £25, coats and jackets £55; minimum order is £500.

SHOWING AT: Pure (P61) and Moda (J19) CONTACT: Tel: 01566 777 338 E: sales@nomadsclothing.co.uk Nomadsclothing.com

LILY AND ME

New UK womenswear label Lily and Me specialises in day-to-night clothing for customers looking for elegance and style. The collection encompasses quality fabrics that enhance the female form in a selection of prints and plain dyes.

The brand’s debut collection for AW13 delivers a range of stylish pieces that will work for a variety of occasions from a day at the office through to a party.

Combining luxe fabrics with vibrant colours and prints, key pieces include an embossed Rose stretch dress, slinky polyester jersey dresses for evening glamour and heavy fitted jersey with lace panelling for the party season.

AVERAGE COST: From £12 to £22; minimum order requirement is £1,000 SHOWING AT: Pure (stand N56) and Moda (stand J31) CONTACT: Tel: 01566 779 477 E: sales@lily-and-me.com Lily-and-me.com

PATRICIA EVE

Offering a range of shape wear and lingerie, Patricia Eve offers buyers a one-stop-shop of high quality undergarments that will help buyers maximise the appeal of their fashion offer. The company’s brands include Miraclesuit, Naomi and Nicole, Body Wrap, Edgies, David Swimwear, Iconique Cover-ups and Miss Elaine, which will also be showcased at Moda. Meanwhile, it will also be presenting new-to-the-UK labels BlackSpade from Turkey and Egatex from Spain offering luxe underwear and nightwear. Key launches to look out for at the show include seamless shapewear from Body Wrap that helps create the illusion of a slimmer, firmer and well-toned figure; Italian-made bikinis and onepieces by David Swimwear and Edgies’ patented lightweight underwear featuring durable microfibre and Wonderful Edge.

AVERAGE COST: £20-£40 across all brands with no minimum order level SHOWING AT: Moda, Birmingham NEC (stand B14) CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk Patricia-eve.co.uk 22 | boutique. | February 2013

FW 13/14 COLLECTION

discover the french label at scoop gallery 12 saatchi gallery london 10 12 february 2013 or in our london showroom until 15th march

Contact : 0203 432 6385 or kinsie.tcashowroom@gmail.com

STOCK UP

DIEGO REIGA

Promising customers “best selling off the rail pieces”, French short order label Diego Reiga specialises in high quality classic separates for women looking for timeless style. Its signature ruffled shirts feature in each collection alongside staple tops, offering stockists a real point of difference from the high street. The latest collection, available for immediate delivery, includes an off-the-shoulder blouse that will take the wearer from desk to dinner and a flattering lace dress that sits just above the knee. Classics with a twist also plays a leading role within the collection, with pieces - such as a cotton blouse enhanced with a jersey sleeve - updated to enhanced fit and practicality. Alongside new colours, the label’s design team has also introduced fresh fabrics for SS13 including chiffon, jersey and lace.

AVERAGE COST: Prices range from £28 to £39 while there is no minimum order requirement.

SHOWING AT: Who’s Next, CPD Dusseldorf and Pure London CONTACT: Tel: 07970 043 779 E: nikkiharrisonjones@googlemail.com Diegoreiga.com

BIRKENSTOCK

Iconic German footwear brand Birkenstock has been creating comfortable fashion pieces since 1774. Its range of styles re-worked each season in on-trend colourways sit well alongside both designer and mainstream womenswear collections. For AW13 the range will feature clogs, shoes, boots and house footwear. In addition to classic black and grey, its colour palette includes autumnal tones of rust, green and taupe alongside rich purple and burgundy with a pop of bright red. Meanwhile, in addition to its range of classic seasonal colours, buyers can also place orders for short order spring/ summer delivery.

AVERAGE COST: Prices start from £16.50 SHOWING AT: Pure (stand KF0175) and Moda (stand S38) CONTACT: Tel: 0207 371 6554 E: info@centraltrade.co.uk

EMMY

Rather than following trends, Swedish label emmy draws inspiration from past times “when womenswear was feminine and made to last”. Its colourful retroinspired garments, which come in UK sizes 6-24, enhance the female form with classic and flattering shapes that suit all women regardless of age. “By providing customers with the choice of beauty and quality that will last them several years, we are glad to help slow down the tempo of the clothing industry, reduce unnecessary mass production and thereby protect the environment,” says founder Emmy Nilsson. AW13 is being dubbed as the label’s most luxurious collection to date and exudes ‘30s and ‘40s glamour. Buyers can expect draped dresses in thin chiffon as well as soft velvet in jewel tones. For winter parties, it has created dresses in heavy fabrics with metallic threads. There are also many every day garments such as classic blouses, elegant pants and skirts, warming wool knits and timeless wool coats.

AVERAGE COST: From £50 to £320 SHOWING AT: Pure (stand N54) CONTACT: Tel: 0046 70 286 9537 Emmydesign.se 24 | boutique. | February 2013

INGENUE LONDON SS13

APPOINTMENTS AVAILABLE AT OUR LONDON SHOWROOM PURE LONDON: 10th - 12th FEB 2013 STAND NUMBER: N30 MODA BIRMINGHAM: 17th - 19th FEB 2013 STAND NUMBER: H69 0207 978 2038

info@ingenuelondon.com

www.ingenuelondon.com

STOCK UP

TULCHAN

Inspired by the British countryside near the label’s home in the Lake District and Yorkshire Dales, Tulchan’s clothing is made from natural fibres with a focus on lambswool and cotton. With a strong direction for AW13, the brand’s latest collection features contemporary garments alongside classic core pieces including long sleeved t-shirts, semi-fitted cardigans and trousers. Bold pattern and prints are used across the collection alongside a vivid seasonal colour palette. Split into three ranges entitled Waterways, Home Grown and Tea for Two, texture is key throughout the entire collection where fabrics such as cord, jersey and cotton have been lavished with finishing touches. New introductions to the range include a fluted knee-length skirt, blazer style knitted jackets and a lightweight cotton raincoat.

AVERAGE COST: Prices range from £4.25 to £29 SHOWING AT: Pure (stand M92) and Moda (stand K30) CONTACT: Tel: 015242 74025 Tulchanonline.co.uk

INTOWN AND MISS BARON

Danish labels Intown and Miss Baron offer buyers casual basics and on-trend separates. Established in 1979, Intown delivers strong wardrobe staples such as jeans, knits and cotton tops. The sought-after daywear brand appeals to a wide range of fashion conscious women with a keen eye for price and practicality.

Buyers viewing the new collection can expect Shape It Up jeans featuring ‘magic technology’ for £18. Appealing to women who don’t wear jeans, they are a new addition to the label’s popular denim range. Meanwhile, Miss Baron is geared towards the trendier consumer and offers high quality on-trend designs with its own unique twist. Its AW13 collection features four sub stories including a soft bohemian layered look, animal prints, quirky jerseys and party wear.

AVERAGE COST: Around £17 for jeans, £16 for fashion pieces, £7 for cotton tops and £12 for knitwear SHOWING AT: Agent showrooms (North and Scotland Tel: 0161 236 4455; Wales and West Country Tel: 07801 979 682; Midlands and South Tel: 07986 434 346) CONTACT: Intownfashion.com Missbaron.com

COCOA CASHMERE

Cocoa Cashmere uses the finest 100 per cent pure cashmere yarn to create smart yet comfortable dresses, jumpers, cardigans, bottoms, accessories, coats and jackets. Since launching in 2010 targeting the 30 to 60-year-old market, the company has become renowned for its quality fabrics and contemporary designs. Its high-end pieces are favoured by the likes of Sadie Frost while the brand has also featured in a clutch of key consumer fashion publications such as British Vogue. As well as its staple colours, the label has introduced some vibrant shades for AW13 to “lift the overall look of the collection.” Buyers can expect a pretty and unusual cashmere colour palette featuring aqua, bright pink, gold, red and olive.

AVERAGE COST: £9 to £80 SHOWING AT: Pure (stand P102) CONTACT: Tel: 01577 866 773 Cocoacashmere.com 26 | boutique. | February 2013

GINA BACCONI 020 8438 2000 WWW.GINABACCONI.COM

ACCESSORIES

Fashion extras Claire Stewart cherrypicks this month’s best accessories

SHE’S A LADY Following on where Christopher Kane blazed a trail with colour pop lace, Darling’s Chelsea bag is a ladylike take on the trend for SS13. £21; Tel: 0207 6366 868

MOLTEN METALLIC

WILD THING

With a striking silver and gold finish, this Nice necklace by Rosa Red will be a sure-fire hit in jewellery displays this spring. £9.45; Tel: 0141 572 7297 Rosaredtrade.co.uk

Offer fashion-forward customers an animalistic edge to the sports luxe trend with this Exotic Cap by Second Female. £9; Tel: 0207 384 6118 Secondfemale.dk

PERFECT HARMONY

THE CAT’S WHISKERS

Combining dyed jade stones with stainless steel accents, this bracelet from Miss Milly’s Harmony Collection is the perfect mix of natural and contemporary. From £3.50; Tel 01905 612 955

Artist Grace Wilson has created fine bone china plates for Welovekaoru featuring feline characters in jaunty accessories for a fun home ware option. £7.50; Tel: 07766 608 873 E: mail@welovekaoru.com

PRECIOUS GEMS

SOLE SURVIVOR

FLURO FANCY

Handmade in Wales, the Evie necklace

by Ronin Jewellery mixes Larimar gemstone beads with a fresh colour combination of faceted crystals and freshwater pearls. £8.50; Tel 01269 826 000 Roninjewellery.co.uk

Ready to roll into the smallest of evening bags, Rollasole’s patented pumps are the stylish solution to aching feet and even come with a carry bag for stilettos. From £3.80; Tel: 08456 439 490 Rollasole.com

Punk is given a new season update in spring’s hottest florescent hue with Amber Jewellery’s edgy orange and gold studded bracelet. £2.95; Tel: 0161 736 9966 Amber-jewellery.com

28 | boutique. | February 2013

ACCESSORIES

BRIGHT VISION Customers looking for fashionable eyewear will love the candy-coloured Carnival range from Clere Vision, available in four shades with geometric graphic arms. £5.60; Tel: 01635 297 911 Clerevision.co.uk

ARM CANDY Missco Girl’s new animal-friendly bag collection features a range of stylish shapes in of-the-moment rainbow hues like this Colour Block Satchel in the tri-colour Reef option. £26; Tel: 07957 638 220

OFF THE SCALE

FLORAL FOOTWORK

This Blairbag clutch by Danish label Soaked in Luxury exhibits spring’s exotic snake print for a statement worthy accessory update. £9.67; Tel: 0208 8755 851

Beautiful blooms in the brightest blue and yellow have helped update an essential everyday shoe style in these Chamay pumps by Rocket Dog. £12; Tel: 0208 207 7200 Rocketdog.co.uk

COOL WRAPPED UP JITTER BUG BALL Perfect for SS13’s colour blocking trend, the Jitter Bug shoe by Ruby Rocks comes in a choice of striking Mint/Coral or Coral/Lilac colourways. £26; Tel: 0207 436 1817

ELEGANTLY CUFFED

STYLISHLY SNUG

Produced using ethical resources, the Filigree Links Bangle in black rhodium plating by Arabel Lebrusan is an elegant take on statement jewellery.

Also available in gold plated or rose gold plated versions, £298; Tel: 07946 942 350 Arabellebrusan.com

Tommy Tou’s cosy Australian sheepskin earmuffs will help customers tackle the inevitable AW13 cold snap in style. Available in black, natural and pink, each pair comes in its own branded presentation box. £12.95; Tel: 0845 053 6812

With the trend for leather showing no sign of waning, this Faux Leather Lace Collar by Rew with cut-out and grosgrain ribbon detailing is sure to be on your customers’ wish lists all year long. £24; Tel: 01827 50582 Rewclothing.co.uk

FLIGHT OF FANCY This Swallow necklace by Not For Ponies, printed on laser cut acrylic, is perfect for shoppers who want to channel their inner rockabilly pin-up girl. £5; Tel: 07841 871 591 Notforponies.co.uk February 2013 | boutique. | 29

SHOW PREVIEWS

Discovery channel Don’t plan your buying trip until you read our essential new-season exhibition guide

PURE

A

rguably the most influential womenswear trade show on the UK’s buying calendar, Pure London is a must-visit exhibition for all boutique owners searching for new brands for their store. In addition to the new collections on offer from some of the industry’s best-loved brands and small emerging labels, business owners can also take advantage of free seminars and catwalk shows.

Set across two floors and several rooms inside Olympia, attendees are able to view over 1,000 clothing collections and accessory brands all under one roof ranging from occasion wear throughout to trend-led footwear, jewellery and shape wear.

For those looking for international collections, more French brands will be present at this season’s show than ever before. Key labels include the likes of Mado et les Autres, La Fée Maraboutée, Petit Bateau, Kean, Simoné Sauvage and Princesse Tam Tam, which will help make up a total

SHOW INFO

WHERE: Olympia exhibition centre NEAREST TUBE: Kensington Olympia WHEN: 10-12 February WHAT: Over 1,000 womenswear, young fashion, body, accessories, footwear and childrenswear labels will unveil their latest collections all under one roof. Visitors will also be given unlimited access to free seminars, catwalk shows and expert debates.

ENTRY: Free for pre-registered attendees.

MORE INFO: Purelondon.com 30 | boutique. | February 2013

of 60 of the country’s brands for buyers looking for clothing with a certain je ne sais quoi.

This season’s Young Fashion section is also sure to pull in the crowds and will showcase over 200 brands offering everything from feminine party pieces to edgy street wear. Among the labels exhibiting include Glamorous, Numph, The Style London, Mr Guro and Miss Go, Emilyandfin, Miss Patina, Ruby Rocks, Little Mistress and Ruby Prom.

Accessories-wise look out for footwear from Scholl, Melissa, Peter Kaiser, French Sole, Moda In Pelle and Birkenstock. Meanwhile, a plethora of handbags will be on offer from the likes of Zandra Rhodes, Adele Marie, Fiorelli and Makki.

And if that wasn’t enough to inspire your success for AW13 and beyond, the show’s organisers have also been busy booking some of the industry’s best speakers for its jampacked seminar schedule. Must-see talks include In Conversation with Trilogy, where co-founder James Leslie will reveal how the London indie has focused on denim lifestyle for successful growth; The Future of the independent Fashion Market debate with indie owners Paul MitchellTurner, Deryane Tadd and Janine O’Keefe and former Drapers editor Eric Musgrave; and Reaching the Top led by boutique owner Anne Furbank.

To help make the most of their visit, attendees can also download the show’s new free app. The new addition will allow them to search through thousands of brands, save their favourites, share top picks with other buyers, navigate using interactive maps, connect with social media and create their own show schedule.

MONTE-CARLO

STILL GROWING DESPITE THE RECESSION! Be part of this incredible phenomenon, rekindle your passion for fashion and seduce your customers with this gorgeous label from Monte-Carlo.

Showing at: The Media Village, 131-151 Great Titchfield Street, London W1W 5BB - from 6th to 13th February for more information:

CALL 0161 713 1803

Leap N LInk Ltd. : : T - 0161 713 1803 : : F - 0161 820 7057 : : E - info@leapnlink.co.uk : : W - www.leapnlink.co.uk

SHOW PREVIEWS

SCOOP

P

erfect for boutique owners on the hunt for lesser-known continental brands, quirky accessories and special gifts, Scoop International at the Saatchi Gallery serves up a veritable feast of new collections to help UK fashion indies stand out.

Since its launch in February 2011, the show has nearly quadrupled in size – with 250 labels set to unveil their

SHOW INFO

WHERE: The Saatchi Gallery, Kings Road, Chelsea NEAREST TUBE: Sloane Square WHEN: 10-12 February WHAT: 250 international designer brands all under one roof covering a range of womenswear categories from clothing and accessories to footwear and fragrance.

ENTRY: Free MORE INFO: Register at Scoopinternational.com

MODA

C

overing a broad spectrum of categories ranging from womenswear, menswear, footwear, lingerie, swimwear and accessories, Moda at Birmingham’s NEC is the UK’s largest fashion trade show.

latest wares when the doors open to buyers this month.

As always, attendees will be able to browse the collections while taking in the gallery’s imposing surroundings and contemporary works of art.

This season’s newest exhibitors include British brand The Rose, which specialises in classic country pieces made of cashmere and Harris Tweed; accessory brand Barbara Rihl, created by the designer behind the renaissance of Kenzo demin; US denim label M2F; Danish label Style Butler; and artistic brand Modern Love. Following on from last season’s Belgian spectacular, the exhibition will also spotlight a clutch of Scandinavian brands Buyers will also be able to choose from a range of highly acclaimed interntional footwear designers such as Megumi Ochi, Morah Morah, Tracey Neuls and Baglerina. Meanwhile, jewellery, fragrances and winter accessories will also be shown from key labels including Becksondergaard, Art of Henri and RPL Maison.

Moda Woman covers contemporary and mainstream branded fashion from new and established UK and international labels. This year’s exhibitor list includes the likes of Amari, Anonymous, Bjorn Borg, Blink, Eva Tralala, Hawick Knitwear,

Hauber, James Lakeland, Michaela Louisa and Monkee Genes.

The show also features a dedicated accessories section with footwear by Agatha Ruiz de la Prada, Ruby Shoo, Heavenly Feet and Rocket Dog. Meanwhile, Moda organisers also promise attendees a must-see programme of seminars via two live stages alongside a line-up of presentations across two catwalks.

SHOW INFO

WHERE: Birmingham NEC WHEN: 17-19 February WHAT: Moda houses several shows under one umbrella uniting womenswear, lingerie and swimwear, footwear and menswear.

Attendees can also attend business seminars and catwalk shows for free.

MORE INFO: Moda-uk.co.uk 32 | boutique. | February 2013

EXHIBITION FOCUS

Fashion showcase Key stands to look out for at this month’s leading trade shows

LOVE FROM AUSTRALIA SHOWING AT: Pure (stand S79) Now in its thirtieth year, Out of Xile delivers garments handmade in England. Every design is made from natural fabrics brought together in new combinations of colour, texture and detail. AW13 includes special occasion and everyday wear in velvet, devoré, jacquard, chenille, jersey, lace and organza.

CONTACT: Tel: 0208 348 2448 E: enquiries@outofxile.co.uk

SHOWING AT: Scoop International Luxury sheepskin brand Love From Australia is expanding its collection to celebrate its 10th anniversary. AW13 includes shearling-lined heeled boots and sheepskin ballet pumps in a myriad of coloured suedes and leathers with animal-print, metallic and crystal trims. Metal heel and sole branding give the product an expensive, luxury edge. Prices from £35.

CONTACT: Tel: 01604 239 157 Yourbrandspace.com/love-fromaustralia

JOLABY

NANCY DEE

TFS AND AUDLEY

SHOWING AT: Pure British brand Jolaby offers directional fashion made in England. Its short order collections offer trans-seasonal dresses, matching co-ordinates and accessories created using hand-shaping technique moulage with angular, edgy tailoring. The combination of these processes creates its distinctive signature unique look.

CONTACT: Tel: 0845 652 2291 E: sales@jolaby.co.uk

SHOWING AT: Pure (stand N48) Designed and made in Britain, Nancy Dee has become renowned for its jersey dresses made from premium eco-friendly fabrics and printed with the brand’s unique designs. Since launching in 2008, the label specialises in versatile and affordable clothing made in soft bamboo jerseys and woven organic cottons. It now supplies boutiques around the globe.

CONTACT: Nancydee.co.uk/wholesale

SHOWING AT: Scoop International Showcasing two footwear brands this season, Markoli agency will introduce its new TFS Slack London collection offering a modernist approach to footwear. Meanwhile, the already wellestablished Audley label will present elegant updated classics for everyday wear with new platforms, sole detailing and micro covered heels for a modern edge.

CONTACT: E: info@markoli.co.uk

OUT OF XILE

KAMUFLAGE SHOWING AT: Pure (stand T85) German plus-size womenswear label Kamuflage specialises in easy-wear separates. The brand has become renowned for offering quality fabrics and flattering shapes and each month it unveils new quirky styles in a range of plain fabrics and eye-catching prints. Buyers can select pieces inseason on a short order basis.

CONTACT: E: info@kamuflage.de Kamuflage.fashion123.de

February 2013 | boutique. | 33

STOCK UP

Graphic design Prints get a new season update for SS13 with bold hues and abstract shapes CHARLIE AZTEC CLUTCH Wilbur and Gussie, £56; Tel: 0207 908 3940

ALICE PUMP Cocorose London; Tel: 0208 829 8919

SUNATOP Soaked in Luxury, £13; Tel: 0208 875 5851

BIRD PRINT SHIRT Wondaland, £35; Wondaland.co.uk

ZABBY DRESS Motel, £12.31; Tel: 0203 137 6235

CHECK DRESS Miss Patina, £24.10; E: wholesale@ misspatina.com

JESSICA DRESS Nancy Dee, £35.20; Tel: 0207 183 3658 CHANCE POLYGON DRESS Ross X Bute, £103; Tel: 0203 176 2820

KELLY DRESS Komodo, £20; Tel: 0207 608 0593

CRUSHED IRIS TEE Ruby and Ed, £30; E: olivia@rubyanded.co.uk MARINA DRESS Eucalyptus £28; Tel: 0207 740 6323 34 | boutique. | February 2013

BRAND PROFILE

Long hot summer

S

Ruby Rocks introduces a sizzling short order collection for SS13

ince its launch in 2007, British short order label Ruby Rocks has become renowned for its quirky prints and directional silhouettes. Its signature conversational prints appear across a number of garments from tops and trousers to jumpsuits and accessories. And while it may fall under the young fashion label, its versatile collections appeal to a wide market.

Ruby Rocks’ strength is undoubtedly its ability to work with customers, adapting its offer to reflect their needs while ensuring its pieces are on-trend.

Buyers can select styles in alternative prints – making it exclusive to their store – giving the brand’s collections a real competitive edge.

For SS13, its collection is based on

the theme “a true nature child born to be wild.” Using the planet for its inspiration – but crucially adding its signature edge – Ruby Rocks delivers prints with hints of tropical rainforest, desert hues, tribal ikat, eastern influences, folk woodland and English country gardens. With an earthy palette highlighted by bright hues, silhouettes range from soft and flowing to tight and body-con, featuring a lot of relaxed structure. Prom style dresses featuring block brights are accented with print borders while body-skimming midi and maxi dresses sit alongside super sexy pencil dresses. So whatever the British weather brings, a hot SS13 for Ruby Rocks stockists is guaranteed.

CONTACT: Tel: 07973 718 301 Rubyrocks.com

Fashion stock buying at its best!

3rd-4th March 2013, London, Ladies’ – men’s – children’s wear collections Footwear & fashion accessories Designer wear and ex-chainstore ranges Quality imports & own-label

Up to 70% off normal wholesale prices on selected ranges.

Collections include: Formal, occasion & evening wear Streetwear & denim collections Sportswear & casualwear Outdoor wear Workwear

Register now at www.offpriceshow.co.uk for your FREE ticket, FREE entry to all seminars and FREE subscription in the official event newsletter February 2013 | boutique. | 35

STOCK UP

PALM PRINT COAT Urbancode, £85; Tel: 0207 608 0593

RUBINA COAT Soaked in Luxury, £36.33; Tel: 0208 8755 851

ANADO COAT UBU, £52; Tel: 01626 879 998

Summer cover-ups NAVY COAT Wondaland, £70; Tel: 0203 167 0510

FOREST TRENCH Urbancode, £79; Tel: 0207 608 0593 36 | boutique. | February 2013

Be prepared for a British summer with this range of beautiful short order coats

FRILL COAT Soaked in Luxury, £36.33; Tel: 0208 8755 851

BLOOMSBURY JACKET Joules, £62; Tel: 0845 250 7170

RIA TRENCH Jovonnista, £24; E: Online@jovonnalondon.com

Handmade in England ...since 1983 Out of Xile is in its 30th year as

a champion of British manufacture and the independent retailer.

2

013 is a key anniversary for Out of Xile.

For 30 years, this uniquely British brand has always been almost entirely handmade in small workshops around England, and every garment has been trimmed, dyed and finished in the UK. Out of Xile believes in offering every shop its own unique story, so it always works with local, independent retailers who know their customers one-to-one. Every stockist is assured of local exclusivity, but founder Cathy Hewlett is keen to introduce her designs to regions where the brand isn’t currently available.

The new Autumn collections will be at Pure, London (Stand S79) from 10-12 February, but they are already showing all over the country by appointment. There are over 70 styles to mix and match, with a wide range of gorgeous colours and luxurious trims, in sizes 10-20. As always, Out of Xile uses exclusively natural fabrics (velvet, silks, cotton and fine woollens). The key to all the collections is individuality and quality at an affordable price, whether customers are looking for everyday wear, or a gorgeous, unique outfit for that special occasion.

Out of Xile Ha n d ma d e i n eng l an d

To See auTumn 2013, ConTaCT: Cathy Hewlett or Anthony Packer 020 8348 2448 enquiries@outofxile.co.uk www.outofxile.co.uk

oox_page_ad_feb13_boutique.indd 1

28/01/2013 14:27

Visit us at Pure stand K93 or visit our Showroom: Unit 1.2 Kingly Court, Carnaby Street, London, W1B 5PW

020 7287 6990 | www.elizabeth-kate.com

AGENTS WANTED

In-season collections Stock & Short Order on Spring-Summer 2013

LЛGOM T: +44(0)20 7928 4050 E: info@livelagom.com

www.livelagom.com

38 | boutique. | February 2013

SHOWROOM FOCUS

Showroom spotlight Must-visit showrooms to add to your buying schedule

PARKERS

TCA SHOWROOM

MGC CONSULTANCY LTD

26-30 Old Church St, London, SW3 5BY New fashion agency TCA Showroom offers high quality established brands.

It supplies well-known Danish, Italian and French brands such as Sinequanone, Gaudi and Style Butler alongside new-to-the-UK labels Axara Paris, Coster Copenhagen and Culture covering everything from casual and trend-led to classic and contemporary.

CONTACT: Tel: 0203 432 4385 Tcashowroom.com

22-25 Eastcastle Street, 2nd Floor, London, W1W 8DF As well as introducing new stylish plus-size occasion wear label Viviana for AW13, MGC will also be showing the prestigious Gloria Estellés Event and Prêt-à-Porter lines, Maria Coca’s opulent mother-of-the-bride pieces, Jomhoy’s feminine and flattering pieces for the fuller-figured lady and Elisa Cortes’ smart/casual cruise wear.

CONTACT: Tel: 07402 917 273

39/40 Eastcastle St, London, W1W 8DT Now in its new Central London showroom, Parkers is showcasing a wide range of European brands this month for buyers. Collections include Italian brand Sonia Gonnelli, glamorous line Airfield, Italian knitwear label B.YU, luxe coat specialist Fend, separates brand Carla Goli, Nice Connection and Princess Goes Hollywood.

CONTACT: Tel: 0207 434 1994 / 07718 002 649

BOUTIQUE AGENCY

YUMI

MICHAEL DAWSON AGENCY

Dephna House, 23-26 Arcadia Avenue, London N3 2JU Showing at Boutique Agency, Yaya’s AW13 collection has a new contemporary feel. Mixed with easy-to-wear casual separates, the label’s signature knits have evolved into fashionable pieces in fine yarns and rich colours. Also, don’t miss the agent’s jewellery lines that coordinate with Yaya effortlessly.

CONTACT: Tel: 0208 349 5234

48 Mortimer Street, W1W 7RN Yumi’s AW13 collection focuses on unique and vibrant prints from clashing metallics and fluros through to animal prints fused with modern grunge. The label’s designers have also covered classics with ‘50s icon Peggy Sue inspiring a chic and confident style that mixes geo-lace with flattering shapes.

CONTACT: Tel: 0207 636 9484 E: sales@ uttamlondon.com Yumidirect.com

18 Hilton Street, Manchester M1 1FR Long established Manchester agency Michael Dawson Agency is offering a selection of European labels for AW13 including K J Brand, which offers excellent fitting trousers and separates up to size 56, established lifestyle brand Laurie and the Mona Lisa plussize label. Meanwhile BiggiM See You and See You Silver are new this season.

CONTACT: Tel: 0161 236 1976 Mdfa.co.uk February 2013 | boutique. | 39

AdvertoriAl

Made in Britain B

Visit Harrogate’s British Craft Trade Fair to discover a treasure trove of homegrown brands and products

illed as one of the most inspirational trade fairs on the UK buying calendar, The British Craft Trade Fair (BCTF) is a leading event for showcasing the nation’s best talent.

Taking place from 7-9 April at The Great Yorkshire Showground in Harrogate, the fair will feature the work of over 500 designers and artisans based in the UK – providing a wealth of inspiration for boutique owners and buyers looking for high quality British produce.

As a strictly trade only event, BCTF provides a launch pad for new talent with many exhibitors going on to achieve international success within their field. The event covers a range of sectors including Fashion, Jewellery, Home and Gifts – making it ideal for fashion indies owners on the hunt for new stock to maximise their offer.

“Established for over 35 years, BCTF is recognised by buyers throughout the UK as the go-to fair for finding fresh, innovative and affordable designs,” says organiser Margaret Bunn. “Programmes such as the BBC’s Antiques Road Show are testament to the future value and investment potential of British artisan design, and

many of the exhibitors are producing products that will become family heirlooms in the future.”

To quote the organisers, The Great Yorkshire Showground is “on a par with the UK’s best exhibition halls and offers buyers free parking and some of the best in-house catering to be found anywhere”. Attendees using

public transport will also be able to take advantage of a free shuttle service between the venue, Leeds Bradford airport and Harrogate train station.

So if adding more British lines to your store is part of your strategy for 2013, BCTF is the best place to find a treasure trove of options all under one roof.

Li-Chu Wu

SHoW iNFo

WHERE: Great Yorkshire Showground, Harrogate WHEN: 7-9 April WHAT: Hundreds of unique and inspiring British-made fashion, accessories and home ware collections from leading and emerging artisans.

COST: Order a free invitation online.

MORE INFO: Bctf.co.uk 40 | boutique. | February 2013

Karen Fox

ADVERTORIAL

STAND OUT Key exhibitors at BCTF Li-Chu Wu

Harriet Sanders Ltd

CF McEwan Ltd

STAND: 215 Born in Taiwan, contemporary jewellery designer Li-Chu is now based in Birmingham. Her designs consist of one-off wearable jewellery and body adornments created using paper and silver. The materials and colours she selects give her work a wonderfully rich tactile quality.

Lichuwu.co.uk

STAND: 126 After graduating from the London College of Fashion, designer Harriet Sanders set up her own brand. Based on simplicity, colour and detail, she produces top quality leather bags at affordable prices. Harrietsanders.co.uk

STAND: N20 Combining two fabrics in its scarf designs to create a series of doublelayered pieces, CF McEwan mixes hemp-bamboo jersey with printed hemp-silk layer to provide the wearer with warmth and comfort as well as luxury and rich colour. Cfmcewan.com

Karen Fox STAND: 193 Based on the Elizabethan era of flamboyant dress, Karen Fox’s jewellery features fine detailing, dramatic scale and the beauty of repetition. Based in North London, the designer combines stainless steel mesh cloth, precious metals and paper with textile techniques such as pleating and smocking. Her work is bold and visually striking, alluding to the past while remaining innovative and timeless. Karen-fox.co.uk

CF McEwan Ltd

Harriet Sanders Ltd

Holly and Ruby

Armitage Design

STAND: N1 Small in size but big in heart, Holly and Ruby create a range of original handmade bags, purses and accessories with care and love. The designers use a wide range of vintage and new “eclectic bits and bobs” to produce original one-off pieces.

Hollyandruby.co.uk

STAND: 221 Claire Armitage’s printed silk scarves and dresses are rich in narrative, blending floral and nautical imagery with literary references. Each design is finished with delicately layered edgings, French seams, antique button fastenings and hand embroidered details. Armitagedesign.co.uk

Holly and Ruby

Armitage Design

Facets of Avalon STAND: 345 Facets of Avalon founder Rachel Reilly trained at Sir John Cass College, London. As an undergraduate, she discovered small reels of colourful wire in a broken television and since that day has developed a distinctive interwoven technique. Today her creations feature up to four strands of wire interweaved at a time with endless colour combinations.

Facetsofavalon.com

Facets of Avalon February 2013 | boutique. | 41

ADVERTORIAL

All things bright and beautiful T

British label Pomodoro delivers bold prints and vivid brights for women seeking quality and individual style

he brainchild of husband and wife team Noreen and Hemant Puri, womenswear label Pomodoro launched in 1992 filling a gap in the market for a print brand offering bold, vivid colours.

Each collection is made up of a series of colourful dresses and separates that allow the wearer to mix and match key pieces to create their own unique look. Targeted at women aged 35 years and over, it strives to instil confidence and help the wearer feel special whatever the occasion Its creators say that “understanding real women and helping them look and feel the best they can” has remained an integral part of the brand’s success. “The Pomodoro woman has an eye and a need for

42 | boutique. | February 2013

clothing that is flattering and well made,” they explain. “She knows value and trusts Pomodoro as the brand to bring her that value without sacrificing style or quality.”

For SS13, the brand is celebrating its twentieth birthday and has created a standout collection of celebratory designs. Focusing on four key themes including Botanical Gardens, Romance, Tropics and Miami, Buyers can pick up pieces featuring large floral prints, re-worked classic lace, pretty pastels and bold hues.

Meanwhile its signature dresses come in shift versions, maxis and tea styles that are perfect for every occasion.

Pomodoro is stocked by around 1200 independents globally – exporting to 500 around the world in countries such as France, Spain, Italy

and Greece.

Pomodoro’s wholesale prices range from £16 to £40 for dresses while its minimum order requirement is £1,000.

CONTACT: Tel: 020 8961 4000 Pomodoroclothing.com

pomodoro Autumn 2013

Showing at: Simm, Madrid, 12 F04 Pure, Olympia, Stand Q103 Moda, NEC, Stand I15 London Showroom: 020 8961 4000 www.pomodoroclothing.com

DOWN TO BUSINESS A helping hand for fashion indies

Business as usual

W

hile the rest of the high street may be in financial turmoil, we’ve been uncovering strategies indies can use to ensure they shine. So whether you’re hoping to get noticed by the press, want to make the most of your store’s window displays or would like to better connected in the industry, we’ve got a plethora of top business ideas all wrapped up…

GILES February 2013 | boutique. | 45

DOWN TO BUSINESS

Seasonal sensations Take inspiration from the nation’s biggest stores to create your own stunning window displays, says Julia Sugden

O

ne of my favourite things about the count down to Christmas is the unveiling of the nation’s much-loved store windows.

This year the major retailers didn’t disappoint with several putting on a fantastic show – particularly in the capital. It seemed the sky was the limit and nothing was too much for the larger stores who definitely went for more is more.

The Liberty displays always draw a crowd and rightly so. The team behind the iconic store transformed its window space into the carriages of an opulent Victorian steam train that we all wanted a ticket for. Inspired by the two-hundredth birthday of Charles Dickens and influenced by Queen Victoria’s personal carriage, passers by were caught up in the journey of the Liberty Express. Luxurious presents piled up high in the baggage car, well 46 | boutique. | February 2013

dressed children played with their new toys and women wore elegant evening wear in a collection of decadent window displays.

Selfridges worked with Bruce Webber on its Christmas campaign, Not your usual Christmas. As ponies pulled sleighs, crackers exploded and disco balls shimmered, the windows made for spectacular viewing on Britain’s busiest shopping street.

However, for me, the true visual treat was Anya Hindmarch’s glittering Sweet Factory window. Inspired by her AW12 All I’ve Ever Wanted campaign, an eccentric Wonka style mechanical present machine chugged into action, showcasing conveyor belts of potential gift ideas against a toy workshop backdrop.

Anthropologies’ windows and in-store displays are always a delight to visit at any time of year. Creatively they’re fantastic and this Christmas

they were positively looking their best. An enchanting snow forest was cleverly created from layers upon layers of cut-out paper intertwined with green foliage and trees. The neutral backdrop ensured that the Christmas goodies, stacked to perfection and peeping out from wellread novels, bowls of fruit and quirky memorabilia, were the highlights of the show. No details were missed.

Against a wall of sparking lights, John Lewis Oxford Street showcased its winter offer for men, women, children and home wares. Relatively simple, products and mannequins were strategically placed on enchanting tree stumps used as plinths in a theme of festive red and white.

The white lights encapsulating the entire building from the outside added a magical touch.

The final window that caught my eye this year was by Christian Louboutin.

DOWN TO BUSINESS The luxury brand showcased a very simple yet effective display, creating a Christmas tree from the iconic famous red-soled shoes topped with a glittered heel pump.

Inspiration and ideas Of course the larger retailers allow months of careful planning and have big marketing bucks to play with when it comes to designing their windows.

And although smaller stores don’t have same financial backing, they can take inspiration from the high street’s visual merchandising teams to make creative ideas of their own.

A more minimalist display is always cheaper and easier to install while still having the potential to turn heads.

Seasonal window displays are an obvious theme and smaller retailers should take advantage of the seasons when planning windows and displays.

•

Top tips •

•

•

It takes time to come up with a good idea so start thinking now about what you can do over the next few weeks and months.

Planning ahead is key.

Think outside the box. If you’re a fashion retailer look at what your competitors are doing but also turn to other industries and products for design and visual merchandising ideas.

Remember, the shop window will communicate your brand personality to the outside world.

It’s a free billboard for you to grab people’s attention, generate excitement and entice them into your store. It only takes three seconds to make an impression –

•

•

80 per cent of that is visual.

Shoppers are attracted to colour as it not only gets their attention but also creates a mood. It’s proven that the eye can only register three colours at once, so bear this in mind when displaying your products. Often more than this looks hectic and confusing while less can look boring and bland.

An effective way of creating seasonal displays is through the colours we associate with those events. So think red and pink for Valentine’s Day, yellow for Easter, browns and berries for autumnal windows and red, gold, silver and green for Christmas displays.

Many colleges now run visual merchandising courses and students are often expected to take part in work experience as part of their curriculum. New and fresh ideas from learners could be a great help and in turn provide work for their portfolio.

•

•

•

•

It’s important to remember visual merchandising shouldn’t just finish at the windows. The theme should run throughout the entire store.

If in doubt, display products and props in a triangular formation.

It’s proven that the triangular composition is pleasing to the eye.

And remember we see things at eye level first.

Create balance and symmetry.

Another proven fact is that symmetrical displays are more attractive.

For further inspiration check out visual merchandising blogs and social networking sites, including Pinterest.

Julia Sugden runs her own freelance PR consultancy, has a degree in the visual merchandising and has worked for a variety of consumer fashion titles including the Sunday Times’ Style magazine.

February 2013 | boutique. | 47

DOWN TO BUSINESS

Read all about it PR expert Sarah Blenkinsop reveals how to make the most out of a results-driven campaign

S

o often PR gets mixed up with marketing and sales. It’s understandable because each area feeds into the other. But it’s worth bearing in mind the true definition of PR: a public relations campaign is about reputation – the result of what you do, what you say and what others say about you. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. These publics include customers – both existing and potential – employees and management, investors, media, government, suppliers and opinionformers.

Special agent A good PR agency has excellent contacts within the media and can help your business create a strong impact in the press. Ideally you would want to choose one with a track record in your industry. Fashion PRs should have contacts within the trade press, consumer print media, consumer online media and bloggers as well as a 48 | boutique. | February 2013

strong social media network.

Of course, some of these are easier to spot than others. You can easily see how many followers an agency has on Twitter, for example, but working out whether their contacts list is as good as they claim is harder. No PR agency will reveal their media lists as these are its strongest asset; but you should be able to get a feel for what kind of publications the agency would approach and where they have had previous success. A good agency will be able to give you examples of their previous campaigns and written work.

Brief encounters It’s all very well tasking an agency with raising your profile. But once you have chosen representation that you are happy with, it’s important that they are given the credit of understanding as much of the business as possible.

They will need to get a really good feel of how you operate in order to have the maximum impact. They should also be able to spot opportunities for cross promotion with other areas of the business and advise on your overall communication strategy as opposed to just being involved in the

BTQ02

DOWN TO BUSINESS media side. The more information a PR is given about you, the business, your ambitions and goals, the more effective they can be. Keep your agency regularly posted of changes within the business as well as of any new products in the pipeline and your thoughts on promotion.

Plan to succeed Every PR plan will need to consider at least six months ahead, if not longer.

It needs to take note of the media requirements. A good rule of thumb is that most monthly publications are working three months in advance while bloggers and online publications can obviously act far more quickly.

However the online versions of the glossies will almost always reflect what’s in the publications at the time so alongside any plan it’s a good idea to read the print version of the target publications and be ready to react. Any plan should involve regular updates of your social media and website.

Opportunity knocks Always read the publications you want to target. Are there areas where you can comment? All bloggers accept comments – can you make intelligent contributions and therefore raise your profile?

Most PR agencies will subscribe to journalist request services such as Response Source and Fashion 4 Media.

These services are where journalists post requests for editorial features and PR representatives are given the

50 | boutique. | February 2013

opportunity to respond. It is important that you are ready to respond quickly to reactive opportunities when they arise. Journalists are anything but patient, and if they need information, samples or images, they tend to need them immediately. Too often opportunities are missed because companies don’t respond quickly enough. Ensure that there is always a means of communication between you and your PR agency.

Shout out If your company receives positive coverage, ensure that you add this to your website, mention it with links on your social media and have printed copies available for your portfolio.

The more places coverage is added, the more people will see it. It can’t be

assumed that everyone you would like to target will read the same things at the same time.

Monitor your social media regularly for mentions – re-tweet positive messages to your own followers to ensure that you get the most of them.

Have a little patience We regularly hear from potential clients that they have had a PR agency on board for a couple of months and have seen no results, so are looking around for new representation. In order for any agency to have a positive impact on the business, you need to be prepared to give them at least four to six months to prove themselves. Going back to what I said about publications’ timelines, even if you have immediate success with a monthly publication, this won’t be published for at least three months – and that’s immediate success! It takes time to establish contacts that are suitable for the brand and for you to understand each other.

It’s a commitment on both sides, so you really shouldn’t be surprised if agencies ask for a minimum timeframe.

Sarah Blenkinsop is the MD of Golden Frog Public Relations, which specialises in the fashion industry.

She has over 15 years’ PR experience and currently works with brands including Kate Fearnley, Tommy Tou, Wonderlifts, Lizzie O Boutique, Love London Fashion and Clean Heels.

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INDUSTRY VOICE

Be independent, not alone The Fashion Association of Britain exists to help boutiques prosper.

Eric Musgrave unravels the benefits of joining its national network of like-minded retailers

“F

or any fashion store owner, locating a new winning brand is a major aim of any buying season. Finding a new label to work with can transform a business, making it more popular, more successful and more profitable.

But one of the best connections you can make in the upcoming buying season is not with a fashion supplier, but with a reliable partner backed with many years’ experience of supporting independent fashion retailing. That partner is the Fashion Association of Britain (FAB).

“FAB will be present on its own stand at Pure (Stand S54, Olympia, February 1012) and Moda (Stand K44 NEC, February 17-19), where experienced staff will be eager to explain the plus-points of membership to anyone who has not yet signed up. More than 1,000 independent fashion businesses are already FAB members – and they in turn are part of an amazing 6,500 independent retailers who have come together to enjoy the advantages of collective activity.

“FAB is a division of the British Independent Retail Association (bira), which was formed after the merger in 2009 of the British Shops and Stores Association (BSSA) and the British Hardware Federation Group (BHF).

The BSSA itself came into existence when the Menswear Association of Britain (MAB) and the Drapers Chamber of Trade of Great Britain and Ireland (DCT) joined forces in the early ‘90s, so FAB draws on a long and distinguished heritage of working for the independent sector.

“Just over a year old in its 52 | boutique. | February 2013

current format, FAB has caught the imagination of enterprising and progressive independent retailers. For a very modest annual subscription, which can be made by monthly standing order, small and mediumsized businesses can draw on the sort of financial advantages and expert advice services that are usually the preserve of major companies.

“Every small fashion retailer is looking to save running costs in the current climate. Through the collective power of bira, members of the FAB division enjoy what are probably the lowest rates around for credit and

debit card transaction charges, as well as marvellous deals on bank charges, utility and telephone costs. Switching to FAB’s rates is easy and it can easily save fashion businesses thousands of pounds a year. Samantha Carr, who opened her own shop, The Wardrobe in Tarporley, Cheshire in March last year, was recommended by her previous employers to join FAB. She says: “What’s been most impressive so far are the rates for credit and debit card transactions. The FAB deal was half what I had been offered on my own.”

“Another huge benefit – and

welcome source of reassurance – for FAB members is its free legal helpline.

Experts in retailing matters such as employment law, consumer law, property issues, relationships with suppliers and insurance claims are available at the end of a telephone to give informed, up-to-the minute relevant advice. Natalie Peters, the owner of Amabo Boutique, in Lytham St Annes, is very grateful for FAB’s assistance in helping her recover from inappropriate advice from elsewhere.

“I had received bad advice from my solicitor, my bank and my accountant,” she says. “It took me about 18 months of trading to discover it was all going wrong. I wish I had joined FAB in my early days because of the specialist services it provides just for fashion retailers. It can be lonely running a small shop on your own.”

“Membership of FAB also offers boutique owners access to training courses for themselves and their staff, including the renowned Oxford Summer School. A place at the school is part of the prize for FAB’s Young Retailer of the Year Award and Last year’s recipient was Melissa Wheeler, who works for her family’s business, Ambience of Colchester.

“Just taking time to examine why your business should impress someone else is really useful,” she says. “We’re always looking to improve and we understand that it is a never-ending task.”

“Thankfully that task is made easier by being part of FAB. For more information, visit Fashionassociationofbritain.co.uk and pass by the FAB stands at Pure and Moda for a warm and friendly welcome from people that really understand your business.”

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February 2013 | boutique. | 53

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CITY LINK

The retail scene spotlight

Manchester

W

ith a huge student population and vibrant shopping scene, former textile manufacturing centre Manchester is home to a cross section of fast fashion multiples alongside unique independents‌

PHOTOGRAPHY BY EMILIA REES February 2013 | boutique. | 55

CITY LINK

Urban retreat

A major city that nurtures indies, Manchester offers shoppers a vibrant and creative retail scene. By Victoria Watkins

O

n the edge of the sprawling green spaces of the Peak district sits the buzzing cosmopolitan city of Manchester. Thanks to its diverse nature, the area is home to a variety of people from students studying at one of its many universities to young professionals and families alike.

Historically, Manchester has been well-known for its textile manufacturing and became famous for producing fabrics such as wool, silk and cotton in the nineteenth century.

In World War II, the city centre was devastated and much of its buildings had to be rebuilt.

Fast-forward to today and there’s a distinctive fusion of the old and the modern with buildings such as the John Rylands Library, built in 1900, still standing alongside contemporary architecture like the striking Beetham Tower.

And Manchester is continuing to 56 | boutique. | February 2013

grow and develop further still. The BBC recently located to Salford in the city’s North West, cultivating rejuvenation across the area in the form of new jobs and buildings. This, together with Manchester’s convenient location in relation to other major cities, makes it a desirable place to live. It boasts excellent transport links with trains to London taking just over two hours. Furthermore, Manchester International airport provides an efficient link for both national and international destinations.

As far as property is concerned, Manchester is a welcome relief from London prices. The average price for a four bedroom Victorian family house in trendy West Didsbury is in the region of £550,000, while a state-ofthe-art two bedroom flat in the lively city centre costs around half a million pounds.

Central Manchester is a popular shopping destination and major high street brands and department stores

have flocked to open stores there in droves. There is also famous shopping mall the Trafford Centre, which attracts thousands of shoppers daily to South West Manchester.

On the surface, the city may not seem like a prime location for indies.

However, special spots like the city centre’s Northern Quarter and quirky areas such as Chorlton and Didsbury are packed with independents.

These areas really encourage stores that break away from the mimetic high street and are suitable stomping grounds for more alternative shoppers.

They also add an artsy vibe to the city with art galleries, libraries, and independent theatres, cinemas and markets.

Manchester offers a range of culture and a sense of independence that is often neglected in other major cities.

Certain parts are perfect for escaping the fast fashion rat race; shoppers just have to venture off the beaten track to find something unique.

CITY LINK

The John Rylands Library

The Gallery of Costume

Christmas Markets

Royal Exchange Theatre

This gothic building towers over Manchester’s main shopping street, Deansgate. Opened on 1 January 1900, it is home to many medieval manuscripts and the oldest known piece of the New Testament.

During the festive period, Manchester’s Christmas markets are a vibrant place to visit and sell a wide variety of food, drink and exciting gift ideas.

Situated in Manchester’s pretty Platt Fields Park, this gallery holds an extensive collection of clothing and fashion accessories, second only to the Victoria and Albert Museum in London.

This theatre is steeped in history and is at the heart of the city centre. A wide variety of plays are shown here and affordable tickets are often available.

February 2013 | boutique. | 57

CITY LINK

SHOP FRONT Victoria Watkins charts the success of three unique Manchester boutiques

Junk 2 Dale Street, Manchester M1 1JW

S

elf-confessed “industrial hippies in a concrete jungle”, designer Charlotte Keyworth and manager Daniel Clark opened Junk in Manchester’s alternative Northern Quarter in September 2007. Suitably situated in this independent area of the city centre, the Guardian recently rated the quirky but cool store as the seventh most unusual shop in Britain.

Sustainability and green ethics are central to the business, which is entirely furnished with recycled materials, creating a unique shopping experience for its customers. Keyworth describes Junk as “a curiosity shop with something for everyone.”

The store stocks lovingly re-worked and vintage clothing and accessories for men and women on top of a scattering of unusual antique pieces such as gramophones and typewriters.

Keyworth explains: “We invest in talented new and local designers by selling their pieces at Junk.”

And the items on offer range from hand printed tees to tops and dresses made from old net curtains.

The business also boasts three ownbrand labels – Junk Boutique, Jumble and Label of Love – created by its in-house design team. In-keeping with the sustainable vibe, the collections are manufactured locally at Islington Mill – an old cotton-spinning mill in Manchester.

But Junk is more than just a boutique selling its wares. The team is on a mission to get the public actively involved in its green philosophy by offering them informative, fun and creative workshops via The School of Junk. Keyworth herself teaches a oneday Sustainable Fashion and Recycling 58 | boutique. | February 2013

course, which costs £60 per person and shows attendees how to ethically revamp their existing wardrobes.

There is also a four-week evening course in Beginners Dress Making, costing £120, which equips Junk students with the basic skills needed to design and make their own garments.

These classes take place in the store’s own basement studio and details are regularly posted on the Junk Shop blog as well as being promoted in store.

Keyworth says the workshops add an extra dimension to the business, brining financial benefits and spreading the eco-fashion word around the city. “We want people to appreciate what goes into making garments and show them that making clothes is not boring,” she says.

Looking to the future the store owner reveals: “I want to get more

people involved in the making process and encourage our customers to dress in a more sustainable way.”

And she is well on her way to achieving this goal as in addition to the city centre store Junk also runs another smaller shop in West Didsbury as well as a successful e-commerce division.

While a lot of Junk’s stock may be vintage, thanks to its owner it is a forward thinking business that stays true to its core beliefs.

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February 2013 | boutique. | 59

CITY LINK

Steranko 172 Burton Road, Manchester M20 1LH

U

nisex boutique Steranko has been offering its customers classically cool and wearable fashion since owner Peter Parry opened the store in 1991. His vision was to create “a very independent boutique offering exclusive quality brands.” He says: “I never wanted just a men’s shop,” and that offering affordable yet covetable pieces for women as well as men is what his brand has always been all about.

Set on the high street in the alternative hub of South Manchester’s West Didsbury, Parry says he valued the area’s independent feel when choosing the shop’s location, which is buzzing with independent shops, bars and cafes.

Steranko stocks a wide variety of brands, many of which are not available in any other store in the

city. Parry says he secures exclusivity by travelling to trade shows around Europe in cities like Copenhagen, Berlin and Barcelona. “That’s the fun bit,” he says.

Scandinavian brands such as Maison Scotch and Nudie Jeans Co. are best sellers, and there is also a quintessentially British vibe in the shop with brands like Hunter wellingtons and Cambridge satchels.

Bond 719 Wilmslow Road, Manchester M20 6WF

B

orn and bred in Manchester, Anna Motley opened the first Bond boutique in 2007.

Six years later, she now operates a mini empire with another larger shop on the high street in Didsbury village, South Manchester.

With a vision “to source affordable fashion for the local demographic,” Motely says she saw a niche in the market for delivering affordable fashion in the area alongside Manchester’s more expensive boutiques.

With that in mind, Bond stocks a number of Danish labels like Vila, Vero Moda, B Young and Ichi and supports some UK independent labels.

Affordability is crucial when Motely chooses her brands: “they all have to retail at under £40,” she explains.

This mix of brands and focus on inexpensive fashion makes the target 60 | boutique. | February 2013

market extremely varied from teenage girls to women aged up to 60 years old and over. “We don’t like to exclude anyone,” she says.

Another of Bond’s draws is its variety. Customers can buy basics and knitwear alongside special occasion pieces. “Customers are often looking for something to wear to an event and we want to sell them something special that they can wear again,” Motley says.

Like many indies, Motely says social media has been invaluable: “Facebook and Twitter are accessible for customers and good for communicating what’s going on.”

Looking to the future, the owner says: “I want to develop Bond as a brand and I’d love to expand in the North West or maybe further a field.” And with customers already visiting from outside of the area, it seems highly likely that her vision will materialise.

Steranko’s rich range makes its customer equally varied. Parry explains, “It’s difficult to pin down our customer as our market is so wide.”

With Parry at the helm, Steranko’s future looks set to be as bright as its history. “I just want to crack on with the website because that’s the way everything is going now,” the owner says on his 2013 strategy. “It’s not like the old days.”

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SUPPLIER DIRECTORY Alice Hannah Accessories Ltd Brand - Alice Hannah 7 Plough Lane, Teddington, Middlesex, TW1 9HX T: 020 8349 9383 W: www.alicehannah.co.uk

Amari Designs Ltd Brands: Amari, Lily & Me 12A Newport Industrial Estate, Launceston, Cornwall, PL15 8EX T: 01566 779477 / 01566 772121 E: sales@amaridesigns.co.uk enquiries@amaridesigns.co.uk W: www.amariuk.com / www.lily-and-me.com

anneodowd agency Brand: Ronen Chen T: 020 7402 5292 E: anne@anneodowd.com W: www.anneodowd.com

Apollo Accessories T: 0121 236 3955 E: sales@eapollo.co.uk W: www.eapollo.co.uk

Arc Agencies Brands: Nümph, Eucalyptus, Friday On My Mind T: 0207 485 8633 E: office@arcagencies.co.uk

Arianna Clothing Contact: Jenny Mullan T: 02890 781195 E: jenny@aria.ie W: www.arianna-clothing.com

Bestseller Wholesale UK Brands: Vero Moda, Vero Moda Very, VILA, ONLY, Selected Femme and Pieces T: 020 3205 03112.

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Boutique Agency UK Memento for you jewellery – www. mementoforyou.com Deriva Jewels – www. derivajewels.nl YAYA – www.yaya.nl T: 0208 349 5234 E: contact@boutiqueagencyuk.com W: www.boutiqueagencyuk.com

Capri Clothing T: 0203 490 8361 E: sales@capriclothing.co.uk W: www.capriclothing.co.uk

Carol C Collections Brands: Lindi, UbU Raincoats, Pure Handknits, Neon Buddha, All Beautiful by Enjoy, Tru Luxe Jeans, Picadilly Fashions, ADC, Ana Nonza and Dizzy Sandals.

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64 | boutique. | February 2013

Caro London Exclusive Loungewear and Accessories Studio 65, 65a Southgate Road, London, N1 3JS T: 0207 6880596 E: info@carolondon.co.uk W: www.carolondon.com

Chi Chi T: 0208 880 1211 E: chichiconcessions@gmail.com W: www.chichiclothingonline.com

Clamor Fashion Agency Brands: Eva Tralala, Krinès Berlin, Senas (for North of England, Scotland and Wales) and Simclan Contact: Clare Morgan T: 07770 66 49 77 W: www.clamorfashion.com

Crea Concept Contact: Paulette Cohen and Jade Hofmayer T: 020 7436 0631 E: paulette@creaconcept.co.uk W: www.creaconcept.com

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Dynasty Dynasty is one of the UK’s leading occasionwear labels. Using only the finest fabrics and most beautiful embellishments and prints, their talented team of designers and suppliers create stunning designs each season,.

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Element23 Jocelyn Whipple is an expert in sustainable and ethical fashion. All of the brands represented by Element23 carry an ethos of environmental and social care. “Our offering is carefully selected to give buyers and consumers a unique and exciting range of products that carry exceptional design integrity and inspiring approaches to sustainability.” Brands: Stewart+Brown, Privatsachen, Kami, Raffauf, Les Racines Du Ciel, Organic Leather Contact: Jocelyn Whipple T: 07870 400 502 E: jocelyn@element23.co.uk W: www.element23.co.uk

Essay Collections Limited Brand: ART Contact: Momi / Ijaz T: 0207 636 2828 E: sales@essaycollections.com W: www.essaycollections.com

Essential Collections Ltd Brands: Pause Café, Les Fées Du Vent, Epicéa, Un Point C’est Tout, Gantebs T: 0161 238 8570 E: info@essentialcollections.net W: www.essentialcollections.net

Eucalyptus Clothing T: 0207 740 6323 E: enquiries@eucalyptusclothing.co.uk W: www.eucalyptusclothing.co.uk

Eurostop Limited Contact: Phillip Moylan T: 020 8991 2700, E: Phillipm@eurostop.co.uk W: www.eurostop.co.uk

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Michael Dawson Fashion Agency Brands: KJ Brand, Mona Lisa, Reichart Blusen, LauRie, See You by Biggi M Contact: Michael Dawson T: 0161 236 1976 E: michael.dawsonfa@ntlworld.com W: www.mdfa.co.uk

Morplan T: 0800 435 333 E: sales@morplan.com W: www.morplan.com

Nomads Discovering AW12 Trends – Global Traveller meets Moorland Mist.

Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Notre Dame Paris French and Italian ladies wear in stock, new styles arriving daily.

18 Great Portland Street, London, W1W 8QP T: 0207 631 3280 E: info@creationnotredame.co.uk W: www.creationnotredame.co.uk

Olsen UK Ltd 3rd Floor Moray House, 23-31 Gt. Titchfield Street, W1W 7PA T: 0207 290 0890 078414 53 444 W: www.olsenfashion.com

Partners In Fashion Brands: Erfo, Frank Walder, Diktons, Just White, Kirsten, Michele, Monari, Schneiders, Seda, Tendenza 2010 T: 020 7636 4207 E: sales@partnersinfashion.co.uk W: www.partnersinfashion.com

Paraspar eCommerce Solutions Brands: Firetrap, White Stuff, Crew Clothing, Sweaty Betty, New Era Caps and Foot Asylum T: 0845 2305665 E: info@paraspar.co.uk W: www.paraspar.co.uk

Silentnight Footwear Limited Brands: Heavenly Feet, Nordika’s, Silentnight, Valverde T: +44 (0)1858 414424 E: stuart@silentnightfootwear.co.uk W: www.silentnightfootwear.com

Stock Wanted – Earn £££’s Merino Fashions Ltd Unit 10, Beech Avenue Business Park, Beech Avenue, Harrogate, North Yorkshire, UK, HG2 8DS T: 01423 872 868 / 07971 898 477 E: gillie@merinofashions.co.uk

Pearla Blanca S/S13 Collection

Suzie Blue Jewellery

Interesting, individual clothes at high street prices. £100 POS voucher with every order. No minimum order. Free UK delivery.

Studio 16, Island House, 200 Wandle Road, Wimbledon, SM4 6AU Contact: Ozlem Moss T: 020 3286 9357 E: ozlem@perlablanca.co.uk W: www.perlablanca.co.uk

T: 01664 823261 W: www.suziebluejewellery.co.uk

Poshtotti Clothing Contact: Amanda Burwell T: 01548 858881 W: www.poshtotticlothing.co.uk

Purlfrost Ltd Purlees is an online store supplying seasonal and festive themed shop window stickers.

Brand: Purlees T: 020 8992 4024 E: info@purlees.com W: www.purlees.com

Red Rose Software Multi channel business system solutions for the footwear, fashion & apparel industry Brand: Footwear & Apparel Management Contact: Kevin Meers T: 020 8123 8280 E: kevin@redrosesoftware.co.uk W: www.redrosesoftware.co.uk

Robert Ross International Brands: Luis Civit, Aldo Martin Barcelona, Lewis Henry London Contact: Stanley or Amanda T: 0207 323 2012 E: robertrossint@tiscali.co.uk

Ruby Rocks Footwear Beautiful shoes inside and out!

Contact: Nadene Stevenson T: 07758 591995 E: info@uksole.co.uk W: www.rubyrocksfootwear.com

Sally Dawes Agency Brands: CANNISSE Elegant Casualwear, ET DIEU CREA LA FEMME, Contemporary Outerwear, CATHERINE ANDRE, Premium Knitwear, EVA & CLAUDI, Knitwear and Prints, A.B, Italian Soft Dressing T: 0116 279 01 51 E: sally@sallydawes.com W: www.sallydawes.com

TCA Showroom One of the UK’s largest fashion wholesale agencies with a large selection of brands for men and women Brands: Sinequanone, Sealkay, Klaya, New man, Gaudi, Les lumiere de la pluie Contact: Kinsie Sidolle and Carl Easton T: 0203 432 6385 E: kinsie.tcashowroom@gmail.com carl.tcashowroom@gmail.com W: www.tcashowroom.com

The Absolute Group Luxury and E-Commerce Packaging – Gift and Product Boxes, Carrier Bags, Woven Labels, Swing Tickets and Garment Trims.

Unit 7 Dorma Trading Park., Staffa Road, Leyton, London, E10 7QX T: 0208 988 5220 E: info@theabsolute.co.uk W: www.theabsolute.co.uk

Voyage Paris Brands: Absolu, Amazone, Calzonie, Eden Rock, Etincelle, Evaline, Exetera, Extenso, Faust, Gregg-Alexess, Jeff Gallano, Jus d’ Orange, Maille Demoiselle, Rendevouz, Sagaie, Tensione T: 020 7636 1892 E: sales@voyageparis.co.uk W: www.voyageparis.co.uk

Wembley Collections Brands: Core, Follow me, King, Unit 15, Lockwood Industrial Park, Mill Mead Road, London N17 9QP Contact: Ash Shah T: 0208 808 0550 E: wembleyfootwear@hotmail.com W: www.wembleyfashions.co.uk

YM Fashion Co (UK) Ltd Brand: Yaccomaricard Contact: Pauline Wickens T: 0207 436 8576 W: www.ym-fashion.co.uk To advertise on these pages please contact the team on

01795 509106 or email

boutique@cimltd.co.uk February 2013 | boutique. | 65

One of the World’s Largest Hanger Manufacturers and Custom Designed Hanger Specialists

PLASTIC | WOODEN | METAL | WIRE | PAPER | LINGERIE | ACCESSORIES | CUSTOMISED

• 1,000,000 Units Produced Daily • Global Distribution • Quality Standards • Bespoke Designs • 100% Recycled Options • Online Account Ordering • Dedicated Account Managers

www.hangersoflondon.com | 020-8885-3055 | info@hangersoflondon.com 15 - 19 Garman Road, London, N17 0UR

PURE 10-12 February 2013 Stand R107-S119 www.michaelalouisa.com

Autumn Winter 2013

MODA UK 17-19 February 2013 Stand G30 Email: info@michaelalouisa.co.uk

www.studiomarcotricomi.com

Joy Redfern UK Agent Tel: 07876 333397 Email: joyredfern@me.com Bellina Ireland Agent - Dublin Tel: 00353 1429 5440 www.elisacavaletti.com See us at MODA, Stand L50 or call for Showroom appointment