Boutique june 2013

June 2013

ISSUE 32

SUMMER TIME

Straight talking indie opinion Inspiring boutique interiors Magical short order finds Serious AW13 investments

THE RENAISSANCE

www.tresorparis.com

EDITOR’S LETTER Editor Gemma Ward gemma.ward@boutique-magazine.co.uk Contributors Kate Fearnely, Eric Musgrave Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Executive Susan Hendry – susan@cimltd.co.uk Catherine Ridings – catherine@cimltd.co.uk Tel 01795 509106 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2013 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER: Image courtesy of Ruby Rocks Tel: 07973 718 301 Rubyrocks.com

Let’s stick together

W

hen we first launched this magazine back in November 2010, our aim was to become an invaluable platform for fashion indies to share their experiences, find inspiration and learn from industry peers. In today’s rocky retail landscape, that concept is all the more relevant – especially as we hear of more seemingly solid independent business models reaching financial crisis.

So this month, with a view to further project the people and opinions behind the stores and brands that are the lifeblood of this industry, we have introduced a new section called Shop talk. The newly revised area at the back of the magazine (which replaces City link) is reserved for the stories and opinions of boutique owners, buyers, brand founders, designers, agents and anyone else that makes this industry a success.

This month we’re kicking off with some thought-provoking commentary on the present retail climate. In light of York-based indie Coggles entering administration (read more in our Fashion fix section, starting on page seven), Ambience of Colchester’s Melissa Wheeler says, “We cannot have businesses criticising others or indulging in schadenfreude at their collapse; we must all stand together.” Find out what else she has to say about surviving on the high street on page 54.

Elsewhere in the magazine we’ve been hunting down ways to ensure that

your store stays in the forefront of your customers’ minds. Online shopping might be the fashion industry’s fastest growing sector – but nothing can beat the experience of shopping in an inspiring retail environment. So this month we’ve uncovered four of our favourite boutique spaces and asked the owners for the low-down on the design. Turn to page 33 to read more.

Next month also marks Independents’ Day 2013 (4 July) and the start of Independent Retailer Month. We know some of you have been reluctant to join the festivities in the past, but with the likes of The Dressing Room on board, it’s up to you to fly the flag for fashion indies in your own area. Find out how to get involved now via Nsaforretail.com and Independentretailermonth.co.uk.

Gemma Ward, Editor gemma.ward@boutique-magazine.co.uk Follow me on Twitter @ gemmagemmaward

June 2013 | boutique. | 3

CONTENTS

18

51

33

boutique.

June 2013

NEWS

BUSINESS

07 FASHION FIX

33 GRAND DESIGNS

54 QUESTION TIME

The hottest news and biggest stories affecting fashion indies

How four indies have made the most of their retail space

12 BOUTIQUE LOVES…

38 SHOP FITTERS

Gemma Ward catches up with Ambiance of Colchester’s Melissa Wheeler

Find out what’s getting us hot under the colour this month

Store fittings specialists to add to your contacts list now

14 TREASURE TROVE

40 SHOW AND TELL

Top buys for your store

Key brands at Harrogate’s Home and Gift exhibition

BUYING 17 IN BLACK AND WHITE Timeless and flattering, AW13’s monochrome trend is a sound investment for indies

Reasons to visit next month’s Pure London

SHOPS 53 SPECIAL DESTINATION

The best bags, shoes, jewels and accessories

Eric Musgrave visits Maura Thomas, owner of popular occasionwear indie Fashion Scene

Fashion-led plus-size labels

Kate Fearnley reveals how she’s overcoming industry challenges

44 PURE INDULGENCE

22 FASHION EXTRAS

28 ON THE PLUS SIDE

58 A LABEL OF LOVE

22 FASHION EXTRAS

June 2013 | boutique. | 5

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FASHION FIX

Essential news

The Dressing Room’s store and website manager named the Fashion Association of Britain’s Young Retailer of the Year 2013

T

he Dressing Room in St Albans secured another award for its proverbial mantelpiece last month after manager Charlotte Phillip was named the Fashion Association of Britain’s (FAB) Young Retailer of the Year.

The British Independent Retailers Association (Bira) presented the gong at its annual High Street Conference Gala Awards Dinner, which celebrates the industry’s finest – including outstanding retail employees under the age of 35.

Phillip, who joined The Dressing Room in 2006 as a sales assistant before progressing through the ranks to her current position, was one of six other young retail workers from a variety of sectors to be recognised for their achievements.

In her role as store and website manager, Phillip assists owner Deryane Tadd in the day-to-day running of the bricks-and-mortar store and e-commerce site. The position involves leading and motivating the rest of the

store’s team, influencing turnover with commerciality and product knowledge, providing creative vision for the business through merchandising and digital design, heading staff training and development as well as supporting Tadd’s buying decisions. Meanwhile, as website manager, Phillip also oversees all aspects of the store’s etail division and works with the team to produce email campaigns and social media initiatives.

“I’m thrilled to have been awarded this accolade,” she said of the win.

“The Bira awards showcase the huge potential there is in retail as a career and I’m honoured to be held up as an inspiration to others. Gaining national recognition has really given a great boost to both my personal profile and the store’s too. It has inspired me to push myself even further in my career and progress all of the girls in our team to achieve their goals for the future.

My passion and drive for The Dressing Room to continue to excel in all areas is unparalleled and I am very excited

about what the future holds.”

Owner Deryane Tadd adds: “I’m so pleased that there is an awards ceremony that celebrates the best young people in retail. To be successful in this industry you have to be outstanding with people, have great numeracy skills, a flair for creative and display with excellent commercial sense. Over the seven years that Charlotte has worked with me she’s shown these skills in abundance and I’m over the moon that she has been recognised for her hard work, skill and dedication to the business.”

Bira also awarded young employees from a range of other sectors including the British Hardware Federation and Pet Product Retail Association. The other winners announced at the Gala Awards Dinner were Emily Motts of RE Thorns and Co in Norfolk; Lucy Codner of Pets Corner in Devon; Frances Procter of Fenwick in Brent Cross; Tim Wiffen of Ellis Dawe and Son in Malvern; and Martha Ferguson from Papylon in Winchmore Hill.

June 2013 | boutique. | 7

FASHION FIX

Tresor Paris creates bespoke bra for London’s Moonwalk event Fundraisers taking part in The Moonwalk London 2013 were left dazzled last month when one attendee turned up in a pink and white bra featuring thousands of crystals. The creation was custom made by Tresor Paris for Fraser Hart manager Debbie Farrell. She joined thousands of other women who also donned their bras to walk the 26.2-mile course – all to raise money for charity.

The Moonwalk London is an annual event organised by Walk the Walk, a charity that raises money for Breakthrough Breast Cancer as well as other related causes.

Investors battle it out for Coggles after York-based indie enters administration The independent fashion retail world was rocked by news last month that Coggles had gone into administration.

The York-based indie, which operates two stores and an etail division, had been trying to secure a second round of £4 million investment to open new sales channels, increase its global marketing budget and boost brand awareness. However poor performance in the run-up to Christmas and the hard-hitting recession proved to be a difficult climate for the award-winning store to carry out its expansion plans.

Chief executive and creative director Mark Bage hopes that administrators

will be able to find a way for the business to trade through a restructure or sale. “The last two quarters have been the toughest I’ve seen in the industry,” he said. “This is the third recession that I have been through but this one has hit our sector the hardest, which has effectively been a triple dip recession.”

The company has reportedly received interest from serious investors looking to bid for the business. At the time of going to press it was continuing to trade as usual while around 50 per cent of its 60 staff members had been made redundant.

Stylecard unveils new free service for independent fashion retailers Consumer loyalty specialist StyleCard has unveiled a free new service for independent retailers to help boost brand awareness and sales. The StyleCard Indy, which was created to bolster the company’s work with the Support for Independent Retail, promises to help businesses boost their online and social media presence while building brand confidence through a loyalty card scheme.

Indies who sign up before the end of July will receive a plethora of 8 | boutique. | June 2013

benefits at no cost including their own partner page on Style-card.co.uk, online and offline marketing through digital and print-based media, a mobile presence via an app and optimised site as well as a method of driving awareness and rewarding customer loyalty without requiring technology or other setup costs.

CEO Paraag Amin explains: “StyleCard Indy is specifically designed for independent retailers, and there are a number of benefits on offer. StyleCard Indy will have local

presence in local communities and have a much greater offline presence than StyleCard. Our aim is to work with local communities and the high street to drive greater awareness and loyalty to local businesses, and Indy is a platform that achieves this.”

For more information visit Indy. style-card.co.uk.

Ruby Rocks | ModoAgency London Showroom: 59 Great Portland Street, London, W1W 7LJ For all enquiries please call: Mbl: 0044 7973 718301 | Showroom: 0044 207 436 1817 E: jenny@modoagency.onmicrosoft.com | www.rubyrocks.com @RubyRocksLtd | www.facebook.com/#!/RubyRocksUk Showing at Pure 4th- 6th August 2013. Stand E38 in Young Fashion/Spirit section

FASHION FIX

The final countdown: thousands of indies prepare up for month-long promotions drive throughout July

New online fashion marketplace The Counter gears up for national launch Following the closure of Miinto. co.uk, indies have been signing up to new online marketplace, The Counter (The-counter.com). The new site, which is due to go live this month, has been created especially for high-end British fashion boutiques that want to increase their sales channels and online presence. Its creators say there is no other fashion portal on the market offering “such a tailored, sensitive approach to promoting an indie’s brand to a widespread audience.”

Founder Matthew Blanchard says: “The Counter grew out of a love for independent stores and a dislike of the monotonous looks that we see in every high street and shopping centre of Britain. My team and I celebrate individuality, self-belief and the desire to build something yourself from the ground up.

Independent store culture needs to be supported and celebrated in order to survive the fate of the super stores washing out our streets entirely.”

Among the stores already signed up includes Stanwells Boutique in Lymington. Owner Julia Aitken comments: “Matt and his team have spent a great deal of time developing The Counter and I believe that this is a great way for the small indies to take their first steps into ecommerce. It’s exciting, just like opening a new shop really, except without all the hassle.”

10 | boutique. | June 2013

Retail Champion Clare Rayner is urging womenswear indies to join The Dressing Room in St Albans, Amersham’s Coco Marie and Amabo Boutique in Lancashire to take part in July’s Independent Retailer Month.

2013 marks the UK’s third installment of the annual campaign, which aims to raise awareness of local businesses, boost community spirit and increase footfall in town centres.

To take part indies will be uniting around the country to create promotions, activities and events to capture the imagination of the local community and remind people what their local centres have to offer.

All retailers taking part have access to a range of free downloadable materials and resources from promotional posters and window stickers to media liaison templates.

Founder Rayner says: “Some of

the ideas that retailers have come up with so far this year are brilliant – everything from live music in-house and exclusive discounts to moneysaving vouchers to redeem in August for those who spend during July. Other retailers should follow their example and make their local village or town centre the first port of call for shoppers again.

“There are more than 192,000 independent retail businesses in the UK and almost 250,000 premises are occupied by them – the more of them who take part in Independent Retailer Month to celebrate their input and impact into the retail environment, the stronger they will become.”

Thousands of Independent retailers across the UK are expected to participate in this year’s activities.

For more information visit Independentretailermonth.co.uk.

Ruby Rocks launches new instock service to help indies react quickly to trends Power print specialist Ruby Rocks has revised its service to sell selected lines straight from stock. Buyers can now visit the label’s Great Portland Street showroom in London to make selections to be taken away that day or delivered to the store. Meanwhile, for those that are unable to go to the capital, the brand also sends out a weekly digital look book featuring the available items, which can be ordered by phone or email (contact E: modoagency@onetel.com for more information).

Co-founder Jenny MacDonald says: “This has been a great move forward for the brand. We get to speak to stockists constantly and

react quickly to what’s selling as well as what the press has picked up on as a trend. The fashion consumer magazines have been constantly featuring our Ikat bomber jacket and Eastern Peacock shirt dresses all season, which have been flying out of the showroom.”

Ruby Rocks launched in 2006 as a short order label specialising in strong day-to-night designs with memorable prints at affordable prices.

Devotee Ltd - Tel: 07973 380 007

FASHION FIX

This collection…

Featuring original designs based on the works of contemporary international artists, Art on Fashion offers a range of striking dresses and separates that will make a statement on any shop floor.

From £40; Tel: 02890 664 749 E: sales@ artonfashion.com

This collaboration…

Raising the bar for reality television star fashion ranges, Activ8 has joined forces with Made in Chelsea’s Rosie Fortescue to launch a new line of luxury mobile accessories. Covert offers über-stylish pouches for the iPhone and iPad featuring fine calfskin, pop-bright colours and signature coral lining. Yoshieandnico.com

Boutique loves…

The labels and launches we’ve fallen in love with this month This move…

This designer…

Kate Fearnley has jumped into the day-to-evening arena with a collection of easy-wear pieces for AW13. The new dresses and separates are both wearable and timeless while they can be dressed up or down for any occasion. Athena dress £54; Tel: 01642 227 344

This trend…

Already said to be attracting the attention of A-listers, London-made Sheeva gives bohemian jewellery a British rock ‘n’ roll twist. We love this gothic Cruz Negra ring made from black silver and sapphires. £210; Tel: 0207 947 3000 Sheeva.com

Ever since The Great Gatsby hit the cinema last month the fashion world has gone gaga for ‘20s inspired glamour. Accessories brand Konplott has given the trend a contemporary twist in its Art Deco Collection, which features chokers, cuffs, pendants and these rather striking chandelier earrings. £30.50; Tel: 01304 224 288 Konplott.com 12 | boutique. | June 2013

A beautiful collection OF LEATHER

HANDBAGS

The Gigi Autumn collection of traditional antique leather classic styles along with new ranges of croc / antique leather combination styles is now available to pre order for July delivery.

For further information please contact debbievenner@mayfairtrunkcompany.co.uk or on 0844 556 5530

FASHION FIX BRILLIANTLY BOLD

SOMETHING SWEET If you’re looking for pretty florals to inject some glamour into your summer stock, Sweet Liberty offers a wide range of ultra feminine dresses with immediate delivery and prices starting from just £12.50; Tel: 0207 485 8633 E: office@ arcagencies.co.uk

DO THE POLKA Available in polka dot and gingham prints in sizes 8 to 18, this ‘50s-inspired prom dress

by Brighton-based label Dollydagger is made and hand-finished in the UK. The vintage-inspired piece is part of the label’s Boutique collection, which offers well-made clothing and accessories with a twist.

Brighton Belle Dress £38; Tel: 01273 748 019 Dollydaggerwholesale. com

Lake District-based womenswear brand Tulchan is offering a mid-season collection of its best-selling styles – available now for immediate delivery. Bold bursts of colours are key with hues of iris, rosy pink and azure adding a fresh and summerlike feel. From £10.50; Tel: 01524 274 025 Tulchanonline.co.uk

Treasure trove

The key trends, looks and buys catching our eyes this month

RAIN ON MY PARADE New to the UK, Happy Rainy Days specialises in waterproof, windproof and breathable outerwear with feminine and flattering fits. Its functional and fashionable jackets are ideal investment pieces for the British summer and beyond.

From €45; Tel: 07771 537 768 E: bridie@distriboutique.co.uk

THE BROGUES A firm favourite last season, Nicola Sexton has reworked its popular leather brogues for AW13 in super-soft suede with a striking patent finish. £55.10; Tel: 01284 760 011 E: wholesale@nicolasexton.co.uk Nicolasexton.co.uk 14 | boutique. | June 2013

Customer Service 0800 294 3373 | JosephRibkoff.com | Official sponsor of

Appointments are now being taken Pure - M109 Moda - F21

Genese is a luxury designer fashion brand for women who desire to integrate elegance, style and panache into their dress code.

Genese’s exclusive designs are synthetic to our well established, award-winning brand of 21 years. Our elegant high quality garments channel passion with sophistication, hand tailored by our in-house designers ensuring that only the highest standards are met.

Genese has now arrived in the fashion capital London, our showroom which is open to wholesale is situated in Mortimer Street, offering first class service to prospective clients.

46 Mortimer Street, London, W1W 7RL Tel: 0203 583 2126

STOCK UP

What to buy now

When opposites attract

A

ASHLEY ISHAM AW13

rriving where SS13 left off, the monochrome trend is showing no sign of slowing down for the coming autumn season. The look showed up continuously across all four major Fashion Weeks on dresses, separates, accessories and complete outfits – and we can see why.

Effortlessly chic, the monochrome trend can be worn by any age, shape and size. So read on to discover our favourite pieces for the season – it’s all in black and white…

June 2013 | boutique. | 17

STOCK UP

Seeing black and white Ultra chic and forever on trend, monochrome is a sound investment for AW13

BOUCLE DRESS Miss Patina, £31.50; E: wholesale@ misspatina.com

MAGPIE NECKLACE Ronin, £11.95; Tel: 01269 826 000

LEDRESS Soaked in Luxury, £24; Tel: 0208 871 2155

ANDREA DRESS Beloved, £19.50; Tel: 0207 636 6868

BAASKIRT Soaked in Luxury, £47.75; Tel: 0208 871 2155

PEPLUM DRESS Betty Barclay, £37.50; Tel: 020 7580 3577

CHEQUERBOARD SATCHEL Missco Girl, £25; E: mduffyuk@ misscogirl.com

18 | boutique. | June 2013

DOGTOOTH DRESS PIT, £23; E: info@pitfashion.com

SKIRT Jovonna, £20; E: online@ jovonnalondon.com

A Label for Real Women

To view the Summer 2014 Collection in our showroom please note our showing details: Dates: Thursday 01st August 2013 to Thursday 08th August 2013 Venue: MEDIA VILLAGE, 151 Great Titchfield St., London W1W 5BB. For the latest images of the Jean Gabriel Collection please visit our website at : www.leapnlink.co.uk To book your appointment or for further information please call on:

0161 713 1803

Leap N Link Ltd.

T-0161 713 1803

F-0161 820 7057 E-info@leapnlink.co.uk W-www.leapnlink.co.uk

STOCK UP

PIANO PANTS Y.A.S, £20; Tel: 0203 205 0343

BLAZER PIT, £26; E: info@ pitfashion.com

MAXI DRESS Selected Femme, £23.33; Tel: 0203 205 0316

SUN POINT EARRINGS Wolf and Moon, £10; Tel: 07789 488 174

NECKLACE Blowing in the wind, £11.50; Tel: 0845 260 0925

ZIGZAG TOP Soaked in Luxury, £16.75; Tel: 0208 871 2155

WHITE SHIRT Olsen, £31.78; Tel: 0207 637 2599

AYLA TEE Second Female, £16; Tel: 0207 384 6118 DIP-DYE JEANS Jovonna, £18; E: online@ jovonnalondon.com

20 | boutique. | June 2013

SILVER RING Fiorelli, £22; Tel: 01376 532 000

Handmade in england

Out of Xile has championed local manufacture and independent retail since 1983

A

s a uniquely British brand, for 30 years Out of Xile has always been almost entirely handmade in small workshops around England, and every garment has always been trimmed, dyed and finished here. Out of Xile also believes in working with local, independent retailers who know their customers one-to-one. Every

stockist is assured of local exclusivity, but company founder Cathy Hewlett is keen to introduce her designs to new areas of the country.

Because the clothes are made to order in England, each shop can choose its own unique story. Out of Xile uses exclusively natural fabrics (including silks, cotton and fine linen), and the key to all the collections is quality and individuality at an affordable price, whether customers are looking for everyday wear, or a gorgeous, unique outfit for a special occasion.

The new Spring collections will be at Who’s Next, Paris, from 6-9 July, and at Pure, London, from 4-6 August – but we are also showing all over the country from the end of June. With over 70 Spring styles to mix and match, sizes 10-20 in a wide range of gorgeous colours and luxurious trims, call now to arrange a personal in-store appointment.

Contacts: Cathy Hewlett or Anthony Packer 020 8348 2448 enquiries@outofxile.co.uk www.outofxile.co.uk

Out of Xile H a n dma de i n e ng l a nd

oox_page_ad_jun13_boutique.indd 1

21/05/2013 10:05

ACCESSORIES

Fashion extras This month’s standout shoes, bags, homeware and accessories

MANGO FLAVOUR In the colour of the season, Shona Easton Design Studio’s dark mango satchel has been crafted in soft leather for fashion fans craving a bit of luxury everyday. £27; Tel: 01483 272 309 Eastondesignstudio.com

LOVE TRIANGLE Add a splash of colour to your AW13 collections with this oversized B-Triangle Party scarf by cool Danish accessories label Becksondergaard. £14; Tel: 07930 539 700 22 | boutique. | June 2013

WHAT A MUG

GONE TO THE BALLET

Welovekaoru’s black and copper fine bone china mugs are available in four designs featuring geometric patterns inspired by Mercury, Venues, Earth and Mars. £8.50; Tel: 07766 608 873 Welovekaoru.com

Following on from the success of its debut SS13 season, La Paire has introduced a line of pretty ballet flats for autumn that are handmade in Spain using the finest leather. £66; Tel: 0208 292 6791

COSTUME DRAMA

Made from porcelain clay, recycled sterling silver and locally sourced natural gems, this Cube Ant Ring by ethical designer Caipora is quirky and contemporary. £89.50; E: hellp@caipora.co.uk

Turn up the glamour stakes with this fur collar necklace by Halo and Co, featuring drapes of pearls and beads finished with twinkling gems. £POA; Tel: 01745 859 730

THE SWEETEST THING

MAKING A SPLASH

FEELING BLUE

If you’re looking for stylish yet practical wellies, Slovakian shoe brand Novesta offers a wide range of trendled designs such as these Missy Winter boots in strawberry. £23.13; Tel: 0845 812 0120 E: sales@gumleaf.com

There’s nothing quite like a fedora to inject instant style into an autumn look. And this cobalt blue Diana version by Helen Kaminski is a true statement piece. £85; Tel: 01946 818 265

ACCESSORIES

SEA CIRCLE

FLOWER GIRL

THE EXPANDABLES

Each piece of ethical jewellery created by Koa is made from polished pewter and coloured resin - such as this coastal-inspired Blue Dunes necklace. £10.50; Tel: 01736 449 485 Koajewellery.co.uk

The perfect accessory for summer weddings or garden parties, this Sophia clutch by Darling will add a feminine touch to any outfit and occasion. £14; Tel: 0207 636 6868 Darlingclothes.com

Silver Willow’s best-selling expandable stacking bracelets are made from rhodium or gold plated and come in 24 spiritually-inspired designs. £7.60; Tel: 01823 698 898 Chrysaliswholesale.com

SOCK IT TO ‘EM

KEY TO YOUR HEART

SHE’S A LADY

Created in Nottingham, D.Lo London’s eye-catching socks feature striking stitched-in designs such as insects, vibrant fish scales and bold florals. £12; Tel: 07788 619 968

Available in hot pink, teal, purple or red, Makki’s newly launched love heart key ring makes an ideal gift option or impulse add-on purchase. £5.50; Tel: 07855 277 159

Perfectly epitomising AW13’s ladylike trend, these leather Prado shoes by eco-friendly footwear label Ecco offer a classic spin on new season style. £56.10; Tel: 01483 411 001

URBAN FOX

WAIST LAND

ON THE BLOCK

This faux fur lapel collar in cherry mink by London label Urbancode will add an instant AW13 update to any coat or jacket while offering protection from the chill. £13; Tel: 0207 253 9896

Luxury label Corlette specialises in Italian-made leather gloves and corsetlike belts such as this buttoned suede waist-clincher for AW13. £169; E: sales@corlettelondon.com Corlette.co.uk

These block-colour peep-toe heels by footwear brand Karen K are sure to make a bold statement whether for a special occasion or teaming with jeans. £POA; Karenkboutique.com June 2013 | boutique. | 23

ADVERTORIAL

Spread the love Make a statement with Peace Love World’s slogan tees, fashion tops and tracksuits

B

oasting soft, high quality fabrics with strong, positive messages, customers will feel nothing but peace and love this winter wearing Peace Love World’s AW13 collection.

Each item – from fashion tops to a range of Love2Love tracksuits – has been carefully designed with comfort and versatility in mind.

The brand’s Comfy Collection features round-neck tops, hoodies and bottoms that are perfect for a casual look. The bottoms in the collection feature ruched leg cuffs and a comfortable wide waistband along with an inspiring message or motif. Meanwhile, select comfy tops

feature a distressed foil graphics each emblazoned with mantras such as ‘I am Passion’ or ‘I am Original.’

The Love2Love tracksuits collection also features a rich colour scheme of deep blues, reds and greens that is sure to get noticed. Likewise, the Peace Love World fashion tops are perfect for dressing from day to night as they are striking either on their own or layered up for an original look. The attention to detail, with their meaningful quotes and symbols, are sure to put these fashion-forward pieces at the top of your customers’ must-haves list for the season.

CONTACT: Tel: 01254 917 987 E: ukenquiries@peaceloveworld.com

Capiz

Autumn/Winter ‘13 Collections

Jewellery ~ Handbags ~ Accessories

Harrogate Home and Gift Hall C C35a Moda, NEC N13 T: 01449 775566 E: sales@capiz.co.uk W: www.capiz.co.uk

24 | boutique. | June 2013

Ceannis A/W collection available to view by appointment.

T: 07702 877081 E: mandy@vanil.co.uk

www.ceannis.com

THE LACE COLLECTION

Contact Maine Trading: 01625 529529 info@mainetrading.co.uk www.olvistrend.com

ADVERTORIAL

All in the jeans I

Help customers find their perfect jeans with premium denim brand JQ

nternational denim fashion brand JQ has more than 30 years’ experience in creating highquality and trend-led women’s jeans. Since its launch in 1978, the premium brand has stood for value, quality and fit while its Italian-made designs feature original fabrics and washes.

The label is best known for its signature Cosmetic Sculpting technology, which provides an ultra feminine fit that shapes and sculpts the body while remaining comfortable and wearable for everyday. This feat has led to an international fan club of loyal customers that continue to buy into the brand season after season.

JQ’s jeans styles are available in both

high and mid-rise options – helping women of all shapes, sizes and ages find their perfect fit. Its SS13 collection features bold summer hues such as hot coral, royal blue and yellow as well as pastel shades in pink, orchid and green.

Key denim washes for the season include flame ring white wash and a darker version in a variety of rises, cuts and lengths. Meanwhile, there’s also a range of prints on offer including python and florals as well as a unique faux snakeskin fabric.

Wholesale prices start from £40 while the recommended mark up is up to 200 per cent – making the brand a sound investment for indies.

CONTACT: Tel: 01932 821 860 E: info@ cover-version.co.uk Cover-version.co.uk

Cover Version Ltd Tel: +44 (0)1932 821860 Email: info@cover-version.co.uk 26 | boutique. | June 2013

ADVERTORIAL

Flexible friend New-to-the-UK label Niza boasts easy ordering and dresses for every occasion

U

K-based fashion agency Leap N Link has responded to the challenges facing indies by introducing new flexible order brand

Dress, £44.50

Niza. The Spanish label is available to forward order as well as purchase in-season – offering boutique owners a more accommodating service in line with their modern buying needs.

Colourful and elegant, Niza is a refined collection of quality designs at a very competitive prices. The main focus is on dresses however it also offers coats, blouses and some accessories such as scarves and shoes to bolster the sales of complete outfits.

The brand’s design team uses high quality cotton with some Lycra content to ensure comfort and the perfect fit.

When coupled with its bold use of colour, hand-made embroidery and ultra feminine designs, it becomes clear that the collection holds high sell-through potential.

“Indies are facing hard times at the moment, what with the economical climate and weather both against them, and are minimising their forward ordering,” says Pierre Curtet.

“This new Spanish collection provides a top up service and therefore allows indies to test the collection with limited exposure prior to investing in the brand with a more sizeable forward order.”

Wholesale prices range from £39 to £59 while the range is available in sizes eight to 20. The SS14 collection will be showing at Who’s Next in Paris and at 151 Great Titchfield Street on 1-8 August.

CONTACT: Tel: 0161 713 1803 E: info@leapnlink.co.uk Leapnlink.co.uk

NAD DESIGNS Handcrafted and Gold plated using Semi precious stones.

Spring/Summer Collection has now launched!

Tel: 0777 551 8767 www.nad-designs.co.uk June 2013 | boutique. | 27

PLUS-SIZE FOCUS

Something big Instantly broaden your customer base by introducing a new plus-size label

LINDI

Introduced to the UK market three seasons ago, US brand Lindi has become one of fashion agent Carol C Collections’ best selling brands.

The family-run label offers a complete collection of separates, outerwear and dresses in flattering fits and colourful prints – all in sizes eight to 28. But best of all, each piece is created in-house so indies are able to obtain repeats and in-season stock all year round.

For AW13 the label is offering pleated, stretchy and easy-fit tops, tunics, jackets, coats, dresses and shirts.

The collection is already experiencing high sellthrough in indies around the UK. CONTACT: Tel: 01626 879 998 Carolccollections.com

EAONPLUS

Specialising in plus-size clothing in sizes 14 to 32 (with extended sizes to 42), Eonplus offers a range of looks to flatter the fuller figure. Designer Emma Aubenas owns parent company Fcwholesale, which supplies indies with a range of brands. With a focus on customer service, it offers small packs and limited collections so customers can retain exclusivity. Meanwhile, its stock is replenished monthly with new styles arriving every week.

Designed in-house, Eonplus listens to the needs of its stockists to create clothing with high sell-through potential. The SS13 collection, which is available on short order now, is light and airy for the warm summer months with batik prints and rich tie-dye jewel tones. Key pieces include a selection of pretty sundresses as well as blouses that can be paired with its shorts, trousers or leggings.

Wholesale prices start from £5 for tops, £6.95 for skirts and £14 for dresses while there’s no minimum order requirement and free shipping for orders over £150.

CONTACT: Tel: 0121 243 9683 Fcwholesale.com

VIVIANA BY DYNASTY

Established in 1998, Dynasty has become synonymous with quality, innovation and design. Using only the finest fabrics, embellishments and prints, its team of designers create stunning evening and cocktail wear using a mix of contemporary fashion and classic sophistication. More recently the brand branched out with the launch of Viviana – a specialist plus-size label styled and cut to compliment the more curvaceous figure ranging from sizes 14 to 28.

This label launched after numerous requests to provide high-end evening and occasionwear to the plus-sized customer. To ensure its success, Dynasty enlisted an expert to headup its design team with over 20 years’ experience working with many plus-size brands.

Today the collection is a well-balanced mix of modern, fashionable and sexy styles for the confident woman. Garments on offer include cocktail and full-length gowns along with separates that have all been designed to enhance the female form.

Wholesale prices start from £89.

CONTACT: Tel: 0208 736 0200 Dynasty.co.uk 28 | boutique. | June 2013

Fashion Closet Wholesale Spring/Summer 2013 We offer a full collection plus size clothing to fit size 14 to 34 Gothic, Renaissance, Ethnic and Gypsy styles.

Visit our website or Showroom for our Crochet Collection, Bodycon Midi Dresses and Italian made collection.

Units 225 & Rear of 229-231 Lakey Lane Hall Green B28 8QT - West Midlands

www.fcwholesale.com

Tel 0121 243 9683

Our best selling Lindi brand caters for PLUS sizes (available in sizes 8 – 28)

SHORT & FORWARD order www.carolccollections.com E: info@carolccollections.com T: 01626 879 998 June 2013 | boutique. | 29

BRAND PROFILE

Finishing touches Specialising in high quality wraps, scarves, ponchos and jackets, JayLey Collection is making a mark with its stylish accessories

W

ith a passion for innovative British design combined with over 20 years’ experience in the fashion industry, JayLey Collection founder Jean Li is focused on providing trend-setting retailers with “beautiful and unique” designs.

The trend-led brand offers high quality fashion accessories and outerwear – all created by British designers for affordable prices.

Taking centre stage in the brand’s current SS13 collection is a range of pure silk hand-embellished devore wraps, triangular scarves, ponchos and jackets. Its devore wraps are available in a choice of 15 vibrant colours with wholesale prices starting from £8 each. Meanwhile, its highly popular triangular scarves, which boast high sell-through in hundreds of UK indies, have been reworked in a series of new designs. Ranging from £4 to £7 each, fresh versions are introduced each week to keep the range exciting for 30 | boutique. | June 2013

buyers and consumers alike.

For AW13, JayLey Collection added a line of high quality faux fur collars, headbands, gilets and jackets to its portfolio. Collars range from £9 to £14 while gilets are from £14 to £50 each.

But the star of the show – which is available to order now for immediate delivery – is a hand-embellished pure silk devore jacket, which features a faux fur collar for £49 or a real fox version for £69.

JayLey Collection exhibits its collections at all the major fashion trade shows including Pure, Moda, Spring/Autumn Fair and Top Drawer.

Meanwhile, its showroom is also open to clients by appointment only and buyers also have the opportunity to see all its items from the comfort of their own computer via Jayleycollection.com.

The minimum order requirement for JayLey Collection is £200 with free UK delivery for all orders over £250.

CONTACT: Tel: 0844 272 8969 E: sales@jayleycollection.com

C O AT S GILETS FURS SCARVES ACCESSORIES

Exquisite ranges, original designs and the very finest of fabrics

Showroom Visits by appointment only.

01782 658947 sales@jayleycollection.com

jayleycollection.com

JayLey Collection 2013 Shows: Home & Gift Pure London Moda Autumn Fair Top Drawer

Harrogate (C69) Olympia (K99) NEC (M29 / M31) NEC (4L66 / 4L70) Olympia (K31)

14-17 July 4-6 August 11-13 August 31 Aug - 4 Sept 15-17 September

DOWN TO BUSINESS KURT GEIGER AND MANOLO BLAHNIK, HARRODS; DESIGN

BY DATA NATURE ASSOCIATES; PHOTO BY QUENTIN LAKE

A helping hand for fashion indies

Grand designs

C

reating a welcoming boutique that customers will want to enter is a crucial part of successful retail. However, interior design used to its full potential can not only maximise merchandising space but also give your store a clear edge over competitors. Read on to discover the design processes that went into the creation of four very different fashion indies‌ June 2013 | boutique. | 33

BUSINESS

Design dreams Four indie owners reveal the results behind their recent interior design overhauls

MILLA GRACE, BRIGHTON

N

ewly opened Milla Grace in Brighton boasts a fresh and clean interior with crisp white walls, wooden flooring, pretty artwork and a statement chandelier.

Owners Vashikeh Miller and Lydia ColasurdoStanding created a space that “mirrors their homes” using furniture sourced from local antique markets that they’ve re-upholstered themselves. “We wanted to keep the store fresh and individual,” says ColasurdoStanding. “We’ve always has an obsession with going to markets and finding old furniture so our store is a mix of the old and new.”

The pair enlisted the help of a builder friend who did the work for free while they paid for the materials.

The cost of the re-fit came to around £1,000.

“I think the main points to consider when designing a layout is the way the customer is going to walk around the store,” says the owner. “The lighting in the changing room is also important – it has to be flattering otherwise customers won’t feel comfortable getting undressed.”

OPENING DATE: March 20 13 SIZE: 200sq ft COST: £1,000 DESIGNER: Self-designed

DONNA IDA, CHELSEA

P

RE-DESIGN DATE: May 2013 SIZE: 613sq ft COST: £120,000 DESIGNER: D Raw

34 | boutique. | June 2013

remium denim indie Donna Ida modernised the interior of its flagship Chelsea boutique recently to maximise space and evolve with the changing market.

“When I look back at old pictures of the store when it first opened in 2006, I realise how much the denim market has changed,” says owner Ida. “Designer denim has evolved and now on top of classic styles in traditional shades we now have the modern wardrobe.”

The owner enlisted the skills of London-based design firm D Raw, which had previously worked on shop fits for her Belgravia and Guildford stores, to mastermind a reconfiguration of the layout. She says this has made the store feel “so much bigger” while also creating a new fresh and contemporary space.

Key features include a new dressing room with plush pink carpets, a sweeping denim gallery that leaves customers in no doubt that they’ve “arrived at the ultimate denim destination” as well as high gloss floors and New York subway-style tiling.

“The shop fit really represents the designer denim of today,” says Ida. “It is the luxurious pieces and finer details that finish the look off. I want to make shopping for jeans fun, and the new store is welcoming, easy to navigate and of course stacked full of advice from our style advisors.”

CREATION

Notre Dame

To all boutiques in the UK, we have been a wholesale for over 30 years of french and italian fashion stock, including: Jus d’Orange Fifilles Maille Demoiselle Occo Carla d’Angeli Mod Ecran

Absolu Ficelle Christina Romeo & Juliet QHT Siste’s

And many more...

New styles arriving daily!

Next day delivery £8 For any enquires call 0207 631 3280 or fax 0207 637 5098 or email us on info@creationnotredame.co.uk www.creationnotredame.co.uk

PARIS

BUSINESS

WOODIE AND MORRIS, CRANLEIGH

W

oodie and Morris in Cranleigh, Surrey, boasts a warm and friendly interior with distressed furniture, co-ordinating soft furnishings and painted floorboards. The store opened last year as a sister boutique to the company’s original unit in Haslemere.

Inspiration was drawn from the original design – which is located in a former seventeenth century pub – before reworking it with a contemporary twist.

Owner Mel Rollinson worked with the owners of a nearby interior design shop alongside a local craftsman to create the design of the first boutique. Using Woodie and Morris’s branding and logo, they used a mint green, coral and white colour scheme across curtains, exposed floorboards and farm kitchen style furniture. For the new Cranleigh shop, this idea was reworked with contemporary wooden flooring and fittings.

“The new furniture was hand-built to our specifications or adapted from original pieces,” she says. “We have items displayed on two old painted dressers in Haslemere, whereas Cranleigh has similar units but with wheels for ease of movement and variable height shelves that are adaptable for merchandising.”

When it comes to interior design, Rollinson says the most important thing to remember is practicality. “You need to showcase the products you sell, not the other way round,” she says. “And above all, choose furniture that’s adaptable.”

RE-DESIGN DATE: April 20 13 SIZE: 475sq ft COST: £21,000 DESIGNER: Self-designed with help from local interiors store owners and craftsman

PAPER DOLL, POCKLINGTON

W

RE-DESIGN DATE: October 2012 SIZE: 660sq ft COST: £10,000 DESIGNER: Self-designed

36 | boutique. | June 2013

hen Nicola Scott wanted to re-brand her original boutique Bunty and Co, she relocated to the larger premises next door and created a new store identity. Paper Doll has taken on some of the same elements as the first store – which featured “French furniture and chintzy lampshades” – but with a more androgynous and rustic feel.

The interior was designed entirely by Scott who drew inspiration from the store’s edit of Danish and Dutch labels.

“I wanted to give it an almost industrial feel to let the clothes themselves do the talking, but I also felt it necessary to keep a cosy atmosphere,” she says.

Scott completed the re-fit on a “real budget” and sourced most of the fittings from local vintage shops and local auctions.

Most of the furniture came from the original boutique so the biggest costs were the electrics and decorating, which the owner completed herself with the help of family and friends.

“My top tip is not to go mad on budget as it’s so easy to go overboard and spend a small fortune,” she says. “Source your furniture carefully, it’s amazing what you can find on eBay and at local auctions. Also re-cover lampshades, re-paint old furniture, change handles on drawers and upcycle. Getting local tradesmen to make your shop fittings will also save a lot of money and create something really bespoke to fit your space. They may even offer you discounted prices if you pass their details on when people compliment you on them. Use every corner of the space to maximise selling potential too – this is invaluable.”

CATEGORY FOCUS

Retail extras

Shop fittings and accessories to maximise the allure of your store

SHOP FITTINGS BOUTIQUE

GRAHAM SWEET STUDIOS

PROPRESS

Shop Fittings Boutique specialises in decorative rails, mannequins and accessories for glamorous fashion retail businesses. With a showroom in the heart of London’s wholesale shopping district as well as an online store, it is a convenient one-stop-shop for unique fittings and display options for indies. Tel: 0207 247 3430 E: info@ shopfittings-boutique.co.uk Shopfittingsboutique.co.uk

Launching its decorative display shelves ready for Christmas ‘13, Graham Sweet provides a cost effective solution for showcasing accessories in an innovative way. Available in a variety of colours, its shelving units add a practical dimension to window dressing. Meanwhile, its snowflakes, baubles, characters and letter stickers are ideal for in-store decoration.

Tel: 0292 052 2510 Grahamsweet.com

From formal to leisurewear and skirts to tees, Propress steamers help ensure retailers’ clothes look their best. Its hand-held steamers rejuvenate all fabrics in an instant while on the hanger, immediately removing creases and wrinkles. Moreover, they cannot scorch or burn and can be used on the most delicate fabrics including velvets, silks, linens, wool and cashmere.

Tel: 0208 417 0660 Propress.co.uk

DISPLAYSENSE

STRINGER

BESTSTEAM

Stocking over 5,000 display products designed especially for fashion indies including clothes hangers, rails and mannequins through to garment steamers, sale signs and literature holders, DisplaySense offers up to 80 per cent off the usual recommended price. Moreover, its expert team is always on hand to offer advice on creating your next display. Tel: 0845 200 8139 Displaysense.co.uk

Greenwich-based retail display specialist Stringer offers a wealth of systems and props that can be customised to fit any store. A favourite among indies such as Jules B and Boudoir Femme, visit its showroom for the ultimate customer service which includes a complimentary car service from the tube or free parking while you travel into London. Tel: 0208 293 4242 E: admin@stringer.co.uk

Keep your store’s clothing displays in pristine condition by investing in a BestSteam Commercial Garment steamer. With all the power of an industrial steamer at a fraction of the price, it has become a must-have device for fashion independents. And best of all, the steamer is now available for half its usual price. £115 + VAT (normally £230 + VAT); Tel: 0845 200 8139 Beststeam.co.uk

38 | boutique. | June 2013

Cashmere * Cotton Wool * Jersey * Velvet Lightweight Knitwear that is perfect for our climate Extensive colour palette Full range of styles and sizes Ethically hand made within 2 weeks Price ÂŁ19 - ÂŁ46 12 piece mid-season order quantity info@saskia.co.uk 01843 299689 www.saskia.co.uk

June 2013 | boutique. | 39

EXHIBITOR FOCUS

Bearing gifts Lust-after labels to look out for at next month’s Harrogate Home and Gift show

BELLE AND FLO STAND: QS57

BEWITCHED ACCESSORIES STAND: QS50

SHONA EASTON STAND: D41

Belle and Flo will be unveiling its new collection of costume jewellery for AW13 featuring a colour palette of smoky taupe, clear crystal, slate grey, navy, egg shell and emerald green. The line, which includes striking cocktail rings and chic leather designs, will also be showing at Pure London and Moda.

Tel: 01732 864 527 Belleandflo.co.uk

Known for its stylish colourful bags, gloves and scarves, Bewitched Accessories will be showcasing a vibrant AW13 collection that’s perfect for indies. Don’t miss its smart phonefriendly gloves as well as a new range of laminated bags and matching gloves. Tel: 01488 649 520 Bewitched-accessories.co.uk

New for AW13, Shona Easton Design Studio’s latest collection of handbags and leather goods includes new bright leather satchels in two sizes as well as matching accessories. The large satchel, pictured in Raspberry Pink, is perfect for carrying A4 documents and boasts multiple pockets and hidden features. Eastondesignstudio.com

ALICE HANNAH STAND: C64

SUZIE BLUE STAND: C28

RONIN JEWELLERY STAND: Q14a

Drawing inspiration from the catwalk, London-based label Alice Hannah delivers collections that embrace trends and modern classic designs.

Working with luxury yarns, its signature style of high embellishment and creative use of colour will inject fun, glamour and drama into any brand mix. Tel: 0208 943 9383 Alicehannah.co.uk

Metallics are big news this year – and they’re the inspiration behind jewellery specialist Suzie Blue’s new AW13 collection. The brand’s bold colour palette combines bronze, silver, gold and gunmetal to produce a range of statement or pared down jewellery pieces that are perfect accessories for a shiny new season.

Suziebluejewellery.co.uk

Harrogate newcomer Ronin Jewellery will be presenting its semi-precious line for SS13 and AW13. The company has been creating jewellery for the last six years from its studo in Wales. Using beautiful gemstones and freshwater pearls, each piece comes gift-boxed with trade prices ranging from £4.50 to £11.95. Tel: 01269 826 000 Ronindesigns.co.uk

40 | boutique. | June 2013

Belle & Flo Autumn 2013 Collection Belle & Flo Autumn 2013 Collection

Harrogate – Queens Suite Q57– 14th thru 17th July th th thru Pure London––Queens Olympia – T185 4th Harrogate Suite Q57––14 thru 617thAugust July th th August thru613 August Moda NEC Birmingham N48 – 11 Pure– London – Olympia –– T185 4thththru Moda – NEC Birmingham – N48 – 11th thru 13th August

All items are on our website.

All items are on our website.

Please call for details Please call for details

www.belleandflo.co.uk www.belleandfl o.co.uk Contact us via: info@belleandflo.co.uk Contact us via: info@belleandfl o.co.uk | 01732 864527 01732 864527

Showing at Harrogate Stand C64

Alice Hannah is a London based designer whose sole purpose is to produce a high quality, fashion-led range of knitted accessories at a competitive price.

Taking inspiration from the catwalk, our collections embrace the ‘must have’ and on-trend fashion, complemented by our core vintage classics.

Working with luxury yarns, Alice Hannah’s signature style of high embellishment and creative use of colour will inject fun, glamour and drama into any wardrobe, delivering on-trend affordable fashion from the catwalk to the high street.

Tel: 020 8943 9383 www.alicehannah.co.uk June 2013 | boutique. | 41

ADVERTORIAL

Holiday heaven Nomads’ laid-back silhouettes and ethnic-inspired prints are the perfect answer to stylish summer dressing

F

air trade fashion label Nomads has been supplying indies with its ethnicinspired clothing since 1989.

Its founders wanted to create original clothing that was versatile and easyto-wear. Fast-forward to today and their concept has gone from strengthto-strength with a recent branding overhaul and introduction of trendsavvy former high street designer Niki Groom.

Nomads’ signature style is versatile and easy-to-wear with a unique twist.

Its one-off prints and attention to detail makes each piece special while its comfortable and flattering cuts appeal to women of all ages.

The SS13 collection, which is available on short order now, has been inspired by English country meadows and vibrant Indian spices.

Key pieces include versatile easywear tunics and dresses as well as comfy cottons layered with soft jersey shrugs. Meanwhile, for high summer, expect beach kurtas, tunics, lightweight trousers, maxi dresses, sarongs and loose fitting blouses in vibrant shades and conversational prints.

Prices start from £7 while minimum order requirement is £500.

CONTACT: Tel: 01566 777 338 E: sales@nomadsclothing.co.uk Nomadsclothing.com

01566 777 338 info@nomadsclothing.co.uk

42 | boutique. | June 2013

SHOW PREVIEW

Buying assistant Make a space in your buying schedule for August’s Pure London to uncover a range of new and established brands

M

ajor fashion trade show Pure London will once again play host to a variety of new collections across a range of sectors when it kicks off this 4-6 August.

Boasting a colossal line-up of UK and international labels divided into categories including Womenswear, Spirit, Footwear, Accessories and Lingerie, it offers boutique owners an invaluable buying opportunity.

Now in its thirty-fourth season, the show is one of Europe’s leading transactional exhibitions and brings together a whole host of brands all under one roof coupled with invaluable seminar content.

For the SS14 edition of the show, many new and niche brands that have never exhibited before will join established labels.

New this season is New York-based womenswear brands Penn and Ink as well as Dutch label Tramontana, cotton basics specialist One Life Clothing and contemporary brand Manitic.

In addition to many new names, fashion favourites will also return to the show including Australian occasion wear specialist Montique and mainstream womenswear brand James Lakeland, which has made significant

44 | boutique. | June 2013

changes to the styling of its SS14 collection.

Young fashion brand Ruby Rocks, famed for its daring prints and dresses, will also be returning to the show with brand new kidswear collection, Ruby Rockettes. The new collection echoes the vibrant prints from the label’s womenswear range and is aimed at girls aged 4-12 years.

Favoured by a wealth of celebrities and often found gracing the pages of the top fashion glossies, leather accessories brand Zatchels is also making its tradeshow debut at Pure London in August. As is bag label Forbes and Lewis, which will highlight the best in new design styles combining leather with canvas.

Global footwear distributor and licensee Highline United Europe will also be returning this season taking centre stage as headline category sponsor for the footwear and accessories division. It will be joined by award-winning designer Kat Maconie, which won this year’s Drapers’ Footwear Designer of the Year accolade, and has been held to high acclaim by fashion editors and is stocked by some of the country’s most prestigious retailers – including Selfridges.

SHOW INFO

WHERE: Olympia exhibition centre NEAREST TUBE: Kensington Olympia WHEN: 4-6 August WHAT: Over 1,000 womenswear, young fashion, body, accessories, footwear and childrenswear labels will unveil their latest collections all under one roof. Visitors will also be given unlimited access to free seminars, catwalk shows and expert debates.

ENTRY: Free for pre-registered attendees.

MORE INFO: Purelondon.com

Other brands returning include UK-based footwear designer Nicola Sexton, French brand K by Karston, Spanish label Pikolinos as well as Moda in Pelle, United Nude, J Shoes, Ravel and Babycham.

When it comes to jewellery and accessories, other brands making their Pure London debut include Concept Jewellery and Astrid and Miyu as well as handbag label Florian London. Bag and purse brand Ollie and Nic will also be showcasing its latest collection following a two-year absence from the wholesale market.

Jewellery brand Sam Ubhi, Passigatti scarves, handbag label Nica, Lola Rose jewellery and leather accessories brand Nat and Nin will all return to the show with their latest collections.

In addition to this, Proteus and the Naples Chamber of Commerce will be bringing six accessories brands including a range of bags, belts, scarves and gloves across brands including Bencivenga, Nuova Varriale, Pelletteria EV, Duecci Gloves, Ulturale and Argento Antico.

So whatever you have planned for this summer, make sure a trip to Pure London is at the top of your business agenda.

WOMENSWEAR \ SPIRIT \ FOOTWEAR ACCESSORIES \ BODY \ JUNIOR FREE BUYER TICKETS AT WWW.PURELONDON.COM QUOTE BOUTIQUE AND SAVE THE £20 ENTRANCE FEE

0948 Pure34 BOUTIQUE advert 210x297.indd 1

6/7/13 11:19:57 AM

ADVERTORIAL

Soft touch

Brit brand Out of Xile combines tactile fabrics with whimsical designs for customers looking for something extra special

S

ince its launch 30 years ago, British brand Out of Xile has been specialising in made in England clothing using high quality natural fibres. The label’s signature consists of feminine silhouettes, soft layering and tactile finishes for special occasions or everyday luxury wear.

The label designs all of its pieces from its Kent and London-based studios while the majority is created in small local factories located in the South and Midlands. Founder Cathy Hewlett, who has been at the helm since the brand’s conception, says this has helped carve out a clear niche for customers looking for unique fashion.

“We appeal to discerning women

aged 30-plus with an individual taste and style,” she says. “We sell to small, well-run independent boutiques who know their customers well and dress them for special days and events.”

The brand only sells to indies and offers stockists area exclusivity. Its most recent collection for SS14 consists of the pretty and textured pieces it has become renowned for with use of layered and twisted details, ties, silks and luxury fabrics.

Wholesale prices start from £20

while there is no minimum order requirement and stockists are able to cherry-pick their own choice of styles, sizes and colours.

CONTACT: Tel: 0208 348 2448 Outofxile.co.uk

Poshtotti Clothing’s new summer collection has landed.. for wholesale enquiries for these maxi dresses, kaftan tops, and pretty cut out dresses as well as a stunning collection of Luxurious Sarongs..

Contact Amanda Burwell 01548 858881 Mobile: 07887 6333330

www.poshtotti.co.uk June 2013 | boutique. | 47

ADVERTORIAL

Going live Introducing a new service that allows indies to create affordable and user-friendly websites

P

ierre Curtet from fashion agency Leap N Link, has launched a new low-cost website design service for boutiques.

The service offers affordable noncommerce websites for indies – which can be created in a matter of hours – that can be managed and updated at no extra cost. “I realised that many indies are still without a web presence and this is largely due to worries about the cost of set-up and up-keep together with fear of complexity,” says Curtet.

“With this in mind I have designed a website service that removes these hurdles.”

He adds: “Let’s face it, not being

present on the web nowadays is as poor as not being in the phonebook. Another crucial factor is that communicating with customers is more important than ever and with the cost of sending mail shots now so high, email campaigns offer a free alternative.”

For a flat fee of £499 + VAT or £21 + VAT per month (minimum two-year contract), boutiques receive: • Website name and initial set-up • Content management that can be updated online • A choice of colours • Automatic banners and images that can rotate at the top of the website • Automatic galleries displaying image collections

Exquisite accessories to cherish 07870 903 236 clairearmitagedesign@yahoo.com www.armitagedesign.co.uk 48 | boutique. | June 2013

• An events calendar featuring fashion shows, special events or sales dates • An interactive map to help internet visitors find you • A contact form to receive messages directly from the site Meanwhile, for an additional £199 + VAT or £8.30 + VAT per month (with contract), receive a mailing list option where visitors can register online to receive newsletters and email campaigns by email in one click.

CONTACT: Tel: 0161 713 1803 E: info@leapnlink.co.uk Leapnlink.co.uk

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May Ad.indd 1

08/03/2013 11:38

Industry opinion

CARMEN BUSQUETS

SHOP TALK

Movers and shakers

T

he people behind this industry are the lifeblood of fashion.

That’s why we’ve introduced this new monthly section, which is absolutely dedicated to the personalities behind the stores, companies and brands making waves in the independent fashion world. So to kick off the proceedings we wanted to give luxury fashion entrepreneur Carmen Busquets a mention for her recent investment in BuyMyWardrobe. As one of the founding investors in Net-A-Porter and a force to be reckoned with in the luxury online fashion arena, her money and expertise will be used to drive growth over the next 12 months with brand new awareness-building initiatives.

And we’re sure that with her on board, the fast-growing online recycling or ‘re-commerce’ space is destined for huge things.

June 2013 | boutique. | 51

ADVERTORIAL

Italian style Womenswear brand Monari delivers Italian-made fashion with feminine silhouettes

T

he Monari fashion label was created to evoke the spirit of Italy. Created in 1986 following a summer in Tuscany, founders Renate and Bernhard Bosch drew inspiration from the local people’s “typical zest for life” and “colourful stylishness” to create a unique fashion brand.

Building on the country’s reputation for high quality knitwear, Monari launched with an Italian-made knitwear range, which has since grown into a full collection.

Today its garments, which are stocked by over 150 UK stockists as well as being exported to 30 countries worldwide, include trend-

led separates and outerwear that complement its line of luxurious knitwear.

Monari’s design-orientated collection stands for elegant fashion with feminine silhouettes. Its brand values are a keen fashion consciousness, a perfect fit and a love of detail.

For SS14, buyers can expect a strong collection featuring high quality fabrics across tunics, tees and sequined jackets in striking prints and soft summer yarns.

The minimum order requirement for the range is 50 pieces.

CONTACT: Tel: 0207 636 4207 Monari.de

Designing / Refurbishing / Transforming Shops in Greater London Creative Designs. Competitive Pricing Policy tel. 020 83680045 email info@thamescontracts.com Thames Contracts Ltd 707 High Road London N12 OBT

52 | boutique. | June 2013

BM1012A

SHOP TALK

Special destination Maura Thomas has made her out-of-the-way business a destination store by specialising with authority. By Eric Musgrave

L

ocation, they say, is everything in retailing. So it’s a surprise to find that indie owner Maura Thomas has become a huge success out of being – to put it nicely – located in the middle of nowhere.

Her store is in Meopham – a blinkand-you’ll-miss-it commuter village near Gravesend in Kent. The Parade is a line of shops that sits on the main through road and it is here in a double-fronted unit that the shop, Fashion Scene, makes an incongruous appearance alongside the local grocery store and florist.

Yet the location is the key to Thomas’ achievement because she has made her business a specialist destination store. It was during the last bad recession in the early ‘90s that the immaculately turned-out owner decided to concentrate on a “recession-proof ” category and so switched from general fashion to mother-of-the-bride-and-groom and special occasion wear.

Fashion Scene is now one of the biggest specialist shops in the South East, promising to supply everyone – whether their budget is £90 or £900. Thomas also operates three non-transactional websites including Motherofthebrideinkent.com.

“We have been online for eight years and we now get about 80 per cent of our business from people finding our websites,” says Thomas. “We don’t make appointments because people feel pressured if they come at a fixed time, but we are open six days a week.

I employ six sales staff – all aged over 45 years old so that the customers can relate to them – and we have two seamstresses to alter a garment if needed.”

Offering a complete service and

taking away the need for the customer to go elsewhere is all part of Thomas’s business strategy. Fashion Scene stocks a small selection of relatively inexpensive shoes and bags and has a large range of hats and fascinators all especially made to match precisely the colour of the outfits that have been expertly bought in.

The store’s selection of about 800 outfits is supplied by about a dozen brands including Condici, John Charles, Presen, Carina, Mascara, Veromia (new this season), Ronald Joyce, Sonia Pena, Cabotine, Zeila, Michaela Louisa and Gina Bacconi.

Soulmates from the USA, meanwhile, is a new find from Thomas’s visits to Moda, Pure and the showrooms.

“I don’t stock brands that you find in Bluewater, which is five-minute drive away,” says Thomas. “If a brand’s everywhere, we won’t stock it. Fit and value are important, of course, but sellthrough decides if it stays or if it goes.”

Inside the store is a riot of pattern and colour, with the merchandise grouped by brand. And with all her experience, this live-wire retailer knows not to pre-judge anyone coming through the door. “With special occasion dressing, you can never tell what someone might be looking for,” she says. “We act like a true personal shopper and we encourage a customer to try lots of things on because it’s always for an important occasion. But I do hate it when they want something plain!”

Thomas opened her shop in Meopham 32 years ago, but before that she spent 14 years with Allders, ending up buying dresses and suits for six department stores as far apart as Portsmouth and Chatham. Frustration with a lack of flair prompted her to go out on her own.

With a smart business head on her shoulders, Thomas has been a member of the Fashion Association of Britain and its predecessors from the early days, taking full advantage of the excellent card transaction fees and the free specialist help lines for retailers on matters such as rates, employment law and consumer legislation.

It’s clear that Fashion Scene’s owner still has a passion for a business that has given her great job satisfaction. She is frustrated, however, that her annual sales just fall short of the magical total of 1,000 outfits. “I am well into the 900s most years, but I want to get into four figures one of these days,” she says.

And the owner’s best bit of advice to any aspiring indie? “Whatever sector you work in, do it with authority.

Don’t mess about.” And it’s certain that taking this approach is what put her on the road to success – right from the middle of nowhere.

Fashion Scene is a member of the Fashion Association of Britain (FAB Fashionassociationofbritain.co.uk.

June 2013 | boutique. | 53

SHOP TALK

“We cannot have businesses criticising others or indulging in schadenfreude at their collapse; we must all stand together” Gemma Ward meets Ambiance of Colchester’s Melissa Wheeler to talk business, retailing and saving the high street How is business at the moment?

Dreadfully slow. All the patterns and seasons that we’ve traditionally guaranteed like-for-like sales on have been eclipsed by a virtual stasis.

The footfall just isn’t there and it’s frightening when we are required to predict the next season as we forwardbuy.

What concerns do you have about the retail landscape?

We worry that the unique point of difference that independents offer has been forgotten. In theory, wellread members of the public – if asked – may be able to mention a few key criteria that they value from an indie; but that voiced support does not necessarily convert into feet-in-thedoor and sales. The retail landscape has shifted so dramatically to favour online that customers have essentially become disconnected from the emotional aspect of shopping received from physically visiting a store. What concerns us is that we need to remind the public what they can get from us that cannot be found online. We also worry that indies are so wrapped up in their woes and fighting for survival that they risk forgetting one critical weapon on our side: unity. We cannot have businesses criticising others or indulging in schadenfreude at their collapse; we must all stand together.

How can indies help save retail?

I think that remaining positive and 54 | boutique. | June 2013

believing in our offering is essential.

When a customer steps inside the door, our positive energy about our collections must be palpable. We have the advantage of developing relationships with our customers on a first-name basis. As such, we can listen and learn what it is they want and how they want to shop. We have a flexibility to evolve not enjoyed by larger businesses, so we must maximise that ability to adapt. Ambiance sits on the committee of FAB and attended the Bira AGM conference last week. It’s clear that customers are deterred from shopping in the town centre due to parking fees so we have addressed this directly by offering to reimburse costs.

How has your store evolved with the changing economy?

Evolution is the key to our survival.

We have tweaked our brand offering and customised our promotional events to meet the lifestyle of our customers better over the past five years. Our mailing list clients wish to feel valued and special and so we have invested heavily in the old-fashioned customer service that they understand and which initially caused them to become repeat customers. We have been increasing our emailing list and gradually reducing our postal mailing list; this means we can offer more targeted offers, as email is so much more cost effective. We are all too aware that people are financially stressed and so we have made a

concerted effort to highlight the ‘sale room’ and discounted merchandise, especially in occasion wear.

What do you think is your biggest challenge now?

Staying positive and making rational judgements when the pressure is on.

It is hard to be pro-active and positive when doubt enters the mind and neither is easy to keep the staff morale buoyed. The fate of Coggles was a mind-blowing and very sad shock to the industry.

How will you boost the business?

Ambiance is unique and we are currently being reminded of how important it is to value one’s roots and identity. We have been in business for 28 years so while it’s tough at the moment, we are buoyed by our longevity. In this age of technology, we sometimes have to go back to our roots. While these advancements are popular in the mainstream, we are not the mainstream and our customers appreciate being valued as individuals.

They want the personal service they understand and they want to feel special when they shop with us. We plan to invest in customising our marketing by capturing data about our customers’ preferences and calling them with news that may interest them. We did this when we launched and will revert to that signature selling strategy again. This is what works for us and it’s what we’ll be focusing on.

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A

merican footwear designer Jeffery Campbell’s daring creations have become highly sought after accessories for fashion-forward boutiques and consumers. Since launching in LA in 13 years ago, the family-run business has been focused on producing iconic footwear based on vintage themes with an avant-garde twist.

Renowned for its adventurous styling and penchant for skyscraper heels, the label maintains a vast collection of current and previous season styles – allowing buyers to cherry-pick their best sellers.

The latest collection features sandals with multiple straps, vertiginous heels, pumps with quirky cut-away sections

and transparent materials as well as hitop trainers. Animal and reptile print leathers are revisited in elegantly styled sandals while even the most pared down palettes have been given the Jeffrey Campbell treatment to ensure they’re anything but ordinary.

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CONTACT: Tel: 0207 739 0398 Jeffreycampbelluk.com

Jeffrey Campbell UK, Shoreditch, London T: 0207 739 0398 E: scott@jeffreycampbelluk.com W: jeffreycampbelluk.com 56 | boutique. | June 2013

ADVERTORIAL

Swing time Go boldly into SS14 with Swing’s striking daytime dresses and separates

G

erman occasion wear label Swing has hit the UK market with a diffusion label offering pretty dresses and separates that are perfect for garden parties, weddings and days at the races. The D by Swing range consists of bold daytime looks that offer a style for every occasion.

Created as an add-on line for its core collection, the SS14 line features feminine and wearable fashion pieces created using European fabrics. Its dresses have been designed to evoke femininity and elegance for women that want to standout in their leisure time while watching their wallets.

Buyers can expect five colour ranges

including monochrome, turquoise and navy, indigo, pastels and earth tones.

The collection features graphic floral and watercolour prints with striking dresses or separates paired with bold block colours. There are various hem lengths to suit all body shapes including a short tropical-print shift dress, a longer knee-length black and white version (pictured) and a shortsleeved calf-length tea dress.

Wholesale prices start from ÂŁ30, minimum order 3 pieces per style.

CONTACT: Tel: 00492 8538 6160 Swing-modelle.de/ (Ireland) Buchanan Agencies Tel: 0289 048 7770/ Tel: 07802 418 716 E: buchananagencies@ btconnect.com

If you would like to advertise your new season collections in our SHOW issue please call Julie on

01795 509106 or email

julieneill@cimltd.co.uk June 2013 | boutique. | 57

SHOP TALK

“We have to stick together in these challenging times”

“B

Middlesbrough-based Kate Fearnley is the founder of her 12-year-old self-titled label

usiness is frantic at the moment: I’m designing the SS14 collections, producing AW13 and still finishing off production for SS13. It’s so late on because of the poor weather, which has meant a slow start to sales. We’re juggling all kinds of seasons at the moment; running a label definitely isn’t as straightforward as it used to be.

“This season, after quite a few years, I made the decision to bring all of our production back in-house. I’m lucky to have a team of seamstresses who have worked with me since the label launched 12 years ago. We also have a small factory too so we’re able to create everything made to order on-site.

“I decided to change the way the business was running to regain absolute control and also to help our stockists. The biggest issue facing many indies at the moment is having too much stock. It’s so sad; just one bad season can really damage the next and cause a domino effect. Now we are able to work together with indies by allowing them to place orders as and when they need to. Big companies can’t offer the same service whereas I have the ability to do it.

“In an ideal world it would be better to outsource factory production, but I really wanted to work with our boutiques and help them as much as possible. We have to stick together in these challenging times.

“The Kate Fearnley label is doing very well in Ireland. Occasion wear is huge over there and Irish boutiques 58 | boutique. | June 2013

make up around 80 per cent of the entire business. The majority of consumers ordering from our retail site are also in Ireland. It has really taken off over there.

“For AW13 we have introduced a new day-to-night collection that sits alongside our occasion wear. It

starts from £129 – meaning the price point is more accessible – and we’ve already been getting great feedback from press and buyers. Summer is always going to be our busiest time as in winter occasion wear isn’t seen as a necessity. Also, in this climate, most consumers will go to the high street for a Christmas party dress, so we wanted to offer something different that would also appeal to their wallets. The quality hasn’t been sacrificed as I still have to

give people what they expect from the brand so it hasn’t been made cheaply; we’ve just made slight tweaks here and there – such as removing lining – to bring the price down.

“The bridal side of the business is also becoming a big success. We offer a made to measure service for brides and bridesmaids and we have people coming from all over to visit us. We’ve also been popular with younger mother of the brides.

“We’ve recently introduced a range of fascinators that match our dresses, which has been really popular. They retail for around £45 each so the price is accessible and customers can find the perfect ready-made accessory for their outfit.

“I think the occasion wear market has been quite stable throughout the recession. It’s becoming almost impossible to compete with the high street on dresses for parties and nights out.

But customers are still spending money on outfits for weddings and days out at the races - they’ll save up and invest in a couple of pieces each season.

“For the future we’ll definitely be developing the bridal side of the business. Ultimately I’d like to become a one-stop-shop that offers fabric bouquets, bunting and complete matching outfits.

“For the main collection, we’re already working on new separates such as jackets so the brand can evolve into a full range. This is set to launch for SS14, let’s hope the entire market is in a better position by then.”

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SUPPLIER DIRECTORY Alice Hannah Accessories Ltd Brand - Alice Hannah 7 Plough Lane, Teddington, Middlesex, TW1 9HX T: 020 943 9383 W: www.alicehannah.co.uk

Amari Designs Ltd Brands: Amari, Lily & Me 12A Newport Industrial Estate, Launceston, Cornwall, PL15 8EX T: 01566 779477 / 01566 772121 E: sales@amaridesigns.co.uk enquiries@amaridesigns.co.uk W: www.amariuk.com / www.lily-and-me.com

anneodowd agency Brand: Ronen Chen T: 020 7402 5292 E: anne@anneodowd.com W: www.anneodowd.com

Apollo Accessories T: 0121 236 3955 E: sales@eapollo.co.uk W: www.eapollo.co.uk

Bestseller Wholesale UK Brands: Vero Moda, Vero Moda Very, VILA, ONLY, Selected Femme and Pieces T: 020 3205 03112.

E: sian.nuttall@bestseller.com W: www.bestseller.com

Boutique Agency UK Memento for you jewellery – www. mementoforyou.com Deriva Jewels – www. derivajewels.nl YAYA – www.yaya.nl T: 0208 349 5234 E: contact@boutiqueagencyuk.com W: www.boutiqueagencyuk.com

Capri Clothing T: 0203 490 8361 E: sales@capriclothing.co.uk W: www.capriclothing.co.uk

Chi Chi T: 0208 880 1211 E: chichiconcessions@gmail.com W: www.chichiclothingonline.com

Clamor Fashion Agency Brands: Eva, Eve in Paradise (for North of England,Scotland and Wales), Tralala, Krinès Berlin, and Simclan. Contact: Clare Morgan T: 07770 66 49 77 W: www.clamorfashion.com

Crea Concept Contact: Paulette Cohen and Jade Hofmayer T: 020 7436 0631 E: paulette@creaconcept.co.uk W: www.creaconcept.com

64 | boutique. | June 2013

Dragon Display Systems Ltd Specialists in wall and centre shop display systems for clothing T: 01952 290055 E: sales@dragondisplay.co.uk W: www.dragondisplay.co.uk

Dynasty Dynasty is one of the UK’s leading occasionwear labels. Using only the finest fabrics and most beautiful embellishments and prints, their talented team of designers and suppliers create stunning designs each season.

T: 0208 736 0200 E: enquiries@dynastyuk.co.uk W: www.dynastyuk.co.uk

Easton Design Studio Handbags, Travel Bags, Business Accessories, Wallets & Purses, Cosmetic Bags T: 01483 272309 E: info@eastonddesignstudio.com W: www.eastondesignstudio.com

Essay Collections Limited Brand: ART Contact: Momi / Ijaz T: 0207 636 2828 E: sales@essaycollections.com W: www.essaycollections.com

Essential Collections Ltd Brands: Pause Café, Les Fées Du Vent, Epicéa, Un Point C’est Tout, Gantebs T: 0161 238 8570 E: info@essentialcollections.net W: www.essentialcollections.net

Eucalyptus Clothing T: 0207 740 6323 E: enquiries@eucalyptusclothing.co.uk W: www.eucalyptusclothing.co.uk

Eurostop Limited Contact: Phillip Moylan T: 020 8991 2700, E: Phillipm@eurostop.co.uk W: www.eurostop.co.uk

Extravagance Limted T/A Sarah Pacini Brand: Sarah Pacini Contact: Nazma T: 020 7636 1280 E: nazmac@sarahpacini.com W: www.sarahpacini.com

Fairground Fairground is famous for its signature freespirited knockout collections. The Fairground Fashion House releases 13 collections per year particularly with the injection collections dropping into Store every month.

E: enquires@welovefairground.com

Fashion Closet West Midlands Range of Womenswear. Plus Size.

Stock Clearance.

T: 0121 243 9683

Funky Jewellery Ogmore Vale T: 01656842102 E: vikrevelle@funkyjewellery.com

Gift Warehouse Scarves, Handbags and Jewellery Supplier Contact: Kewel Athwal T: 0115 946 1173 W: www.giftwarehouse.eu

Ingenue London T: 0207 247 7424 E: wholesale@ingenuelondon.com W: www.ingenuelondon.com

Jayley Collection Offers superior quality faux fur coats, gilets and accessories including huffs, cuffs, collars and ponchos.

We also carry a range of ethically sourced real furs. With stock available and Immediate delivery.

Showroom visits by appointment only.

T: 01782 658947 E: sales@jayleycollection.com W: www.jayleycollection.com

Kamuflage Brand: German Brand E: info@kamuflage.de W: kamuflage.fashion123.de

Komodo 77C King Henrys Road, London Womenswear T: 02077223523 E: tony@komodo.co.uk W: www.komodo.co.uk

Konplott Konplott is now one of the leading international fashion jewellery labels and continues to set world-wide trends. Konplott’s distinctive design signature appeals to women of all ages with each and every piece made by hand in limited numbers, every collection is exclusive.

T: 01304 224288 E: seward@sales.konplott.com W: www.konplott.com

Laceys Footwear T: 0207 7390 398 E: michael@laceysfootwear.com W: www.laceysfootwear.co.uk

Leap N Link Ltd Brands: Leslie Monte-Carlo, Aventures Des Toiles Contact: Pierre and Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W: www.leapnlink.co.uk

SUPPLIER DIRECTORY Lesser & Pavey Ltd Suppliers of Quality and Original Products V&A Bags, Travel Mugs, Keep Calm products, Trendy Quality Reading Glasses, Fashion Eye Lashes, Foil Nails and Sparkle Lips, Social Stationery.

T: 01233 279225 E: sales@leonardo.co.uk W: www.leonardo.co.uk

Madam Rage Update your Boutique with the hottest women’s fashion of the season from Madam Rage’s fantastic collection of women’s formal, going out dresses, tops and knitwear. Carries stock and short order T: 01977 551907 E: wholesale@madamrage.co.uk W: www.madamrage.com

Mali Lacia Mali Lacias offers an exquisite range of precious and semi precious jewellery.

All products are handmade in the UK. T: 01923 750 333 E: dipalipatel0301@gmail.com W: www.mali-lacia.com

Maple Leaf Clothing Brand: Mo boutique T: 0191 2715588 E: info@moboutique.co.uk W: www.moboutique.co.uk

MDA International Brands: Lauren Vidal, Myrine, Indi and Cold, Angels Never Die, Just Be, La Bottega, Di Brunnella.

Contact: Martin, Jacq, Hannah or Kate T: 01234 782900 E: office@mdainternational.co.uk W: www.mdainternational.co.uk

Michael Dawson Fashion Agency Brands: KJ Brand, Mona Lisa, Reichart Blusen, LauRie, See You by Biggi M Contact: Michael Dawson T: 0161 236 1976 E: michael.dawsonfa@ntlworld.com W: www.mdfa.co.uk

Nancy Dee Pioneering womenswear label combining strong ethical philosophy with an uncompromising emphasis on style 50 Melgund Road London N5 1PT T: 07719 379 248

Nomads Discovering AW12 Trends – Global Traveller meets Moorland Mist.

Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Olvis - The Lace Collection Olvi’s The lace collection is a mixture of modern classic and bridal fashion.

T: 01625 529 529 E: info@mainetrading.co.uk W: www.olvistrend.com

Partners In Fashion Brands: Erfo, Frank Walder, Diktons, Just White, Kirsten, Michele, Monari, Schneiders, Seda, Tendenza 2010 T: 020 7636 4207 E: sales@partnersinfashion.co.uk W: www.partnersinfashion.com

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Pia Rossini Womenswear & Accessories T: 02891 467999 E: sales@piarossini.com W: www.piarossini.com

Poshtotti Clothing Contact: Amanda Burwell T: 01548 858881 W: www.poshtotticlothing.co.uk

Purlfrost Ltd Purlees is an online store supplying seasonal and festive themed shop window stickers.

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Retail IT T: 020 8605 9768 E: robert@retailit.com W: www.cegid.retailit.com

Robert Ross International Brands: Luis Civit, Aldo Martin Barcelona, Lewis Henry London Contact: Stanley or Amanda T: 0207 323 2012 E: robertrossint@tiscali.co.uk

Ruby Rocks Footwear Beautiful shoes inside and out!

Contact: Nadene Stevenson T: 07758 591995 E: info@uksole.co.uk W: www.rubyrocksfootwear.com

Sally Dawes Agency Brands: CANNISSE Elegant Casualwear, ET DIEU CREA LA FEMME, Contemporary Outerwear, CATHERINE ANDRE, Premium Knitwear, EVA & CLAUDI, Knitwear and Prints, A.B, Italian Soft Dressing T: 0116 279 01 51 E: sally@sallydawes.com W: www.sallydawes.com

TCA Showroom One of the UK’s largest fashion wholesale agencies with a large selection of brands for men and women Brands: Sinequanone, Sealkay, Klaya, New man, Gaudi, Les lumiere de la pluie Contact: Kinsie Sidolle and Carl Easton T: 0203 432 6385 E: kinsie.tcashowroom@gmail.com carl.tcashowroom@gmail.com W: www.tcashowroom.com

The Absolute Group Luxury and E-Commerce Packaging – Gift and Product Boxes, Carrier Bags, Woven Labels, Swing Tickets and Garment Trims.

Unit 7 Dorma Trading Park, Staffa Road, Leyton, London, E10 7QX T: 0208 988 5220 E: info@theabsolute.co.uk W: www.theabsolute.co.uk

The VM Source T: 01780 761947 E: info@thevmsource.co.uk W: www.thevmsource.co.uk

Tina Taylor Brand : Tina Taylor Bradstock, Underway, Combe St Nicholas, Chard, Somerset, TA20 3NS T: 01460 65803 E: info@tinataylor.co.uk W: www.tinataylor.co.uk

Top To Toe 2 Graham Road, London Software Systems stephen@toptotoe.com T: 0845 130 3535

Voyage Paris Brands: Absolu, Amazone, Calzonie, Eden Rock, Etincelle, Evaline, Exetera, Extenso, Faust, Gregg-Alexess, Jeff Gallano, Jus d’ Orange, Maille Demoiselle, Rendevouz, Sagaie, Tensione T: 020 7636 1892 E: sales@voyageparis.co.uk W: www.voyageparis.co.uk

Wembley Collections Brands: Core, Follow me, King, Unit 15, Lockwood Industrial Park, Mill Mead Road, London N17 9QP Contact: Ash Shah T: 0208 808 0550 E: wembleyfootwear@hotmail.com W: www.wembleyfashions.co.uk

YM Fashion Co (UK) Ltd Brand: Yaccomaricard Contact: Pauline Wickens T: 0207 436 8576 W: www.ym-fashion.co.uk To advertise on these pages please contact the team on

01795 509106 or email

boutique@cimltd.co.uk June 2013 | boutique. | 65

Boutique Nov 12_Layout 1 08/11/2012 09:15 Page 1

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