Modern Spa April 2014

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ISSUE FOUR APRIL 2014

Worldwide Inspiration Areias do Seixo

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Introduction

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Welcome to the April issue of This month, Modern Spa Magazine is pleased to bring you an issue packed with tips, hints and advice from some of the industry’s most well respected personalities.

We start with the sometimes tricky subject of intimate waxing, where expert trainer Lucy Dixon and the ‘wax daddy’ Andy Rouillard share their sticky stories. What these two don’t know about de-fuzzing the derriere and landscaping the lady bits isn’t worth knowing, and they give their opinions on the products, the positions and the sometimes awkward situations from page 23.

We continue with our expert contributors on page 36, as celebrity spray tanner Gayle Harper shares her views on the history and the future of the tanning world. We have the male side of things covered with the shave doctor Mark Sproston’s update on men’s grooming on page 65.

Elsewhere, we look at all things eco-friendly from page 46. If you’re a spa business keen to ‘go green’, you’ll find a selection of the best brands around using natural and organic products.

We also speak to the team at Élan Hair Design who have achieved amazing things as an energy conscious business. Owner Lorna Milton gives her tips on implementing green strategies and discusses the financial implications of becoming an eco-friendly business in this industry.

Until next time,

Aimee Lamb Editor

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Contents

April Issue The Team: Editor

Aimee Lamb

aimee@modern-spa.com

Publication Manager Lee Shearer

lee@modern-spa.com

Sales Manager Jen Shearer

jen@cimltd.co.uk

Production & Design Russel Goldsmith russel@cimltd.co.uk (01795) 509102

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10 15 23 34

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Spa News in the UK

Product launches for UK spas

UK Spa Resort Focus Celtic Manor

Treatment Focus Intimate waxing

The Hen & Her Brood

The best in express treatments for hen parties

36

Tanning Trends

41

Worldwide Inspiration

46

53

58 60 68

A conversation with tanning expert, Gayle Harper

Areias do Seixo, Portugal

Eco-Chic

Going green with your spa business

UK Day Spa Focus Grace Belgravia

Let’s Talk Training

Training courses for Summer 2014

Champagne Selection

Tips from the experts at Gemeaux

Daddy Cool

Father’s Day retailing inspiration

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Modern Spa magazine. © 2014. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD

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PRODUCT LAUNCHES Available from 18th April, Darphin’s CC Cream Instant Multi-Benefit Care SPF35 is a multi-action product that gives a flawless complexion. The product helps to visibly perfect skin texture and tone, incorporating the advantages of a complete care treatment. This new generation skin perfector targets five specific actions: to help illuminate, visibly correct imperfections, hydrate, unify and protect against UVA and UVB rays.

RRP £32.00 http://www.darphin.co.uk https://twitter.com/DARPHIN https://www.facebook.com/darphinuk?fref=ts

Launching in April, Murad Renewing Cleansing Oil uses a botanical blend of grape seed, pomegranate seed and sunflower seed oils, plus olive fruit extracts, to revitalise and purify the skin while locking in moisture. This non-comedogenic cleanser removes impurities and make-up without clogging pores, and relieves dryness, restores suppleness and delivers essential moisture for a hydrated, youthful glow.

RRP £29.00 https://www.murad.co.uk https://www.facebook.com/MuradUK https://twitter.com/MuradUK

Bio Sculpture releases its Bridal collection in April – a set of perfect shades to compliment any wedding dress. The collection features three new colours; Innocent Pink, Baby Heart Confetti and Angel White – a smooth nude pink, pearly white and a playful blossoming pink with a fine glimmering finish. http://www.biosculpture.co.uk https://twitter.com/BiosculptureGB https://www.facebook.com/biosculptureuk

Spa News in the UK May sees the launch of THIRSTYMUD™ from GLAMGLOW – a non-drying, hydrating treatment using the highest quality ingredients. Suitable for men and women of all ages and skin types, THIRSTYMUD™ expertly moisturises, restores, replenishes and calms the skin. New super technologies Dewdration™, HydraPack™, GreenEnergy™ and TEAOXI® will leave complexions clear, calm and moisturised.

RRP £49.99 http://www.glamglowmud.co.uk https://twitter.com/GLAMGLOW_UK https://www.facebook.com/GlamGlowMud

Elemis launches its Total Glow Bronzing Body Lotion on 1st May. This multi-tasking decadent body lotion instantly hydrates the skin and delivers a flattering sun-kissed glow all year round. Ingredients include red algae to help tone the skin and ensure lasting hydration and green tea to protect. Enriched with exquisite Abyssinian and elderberry seed oils to nourish and condition, skin is left feeling soft and velvety smooth, with a beautiful golden glow.

RRP £34.50 http://www.elemis.com https://www.twitter.com/Elemis https://www.facebook.com/elemisltd

HOT OFF THE PRESS Nail your training with Nazila Multi award-winning nail tech, Gemma Lambert, has teamed up with Nazila Love Glamour to stage an inspired day’s training in gel manicures and nail art, on Thursday 24th April. Looking ahead, Nazila Malik, the brand’s founder said: “April 24th is set to be an amazing day’s training with Gemma and we are all so excited at Nazila Love Glamour to be working with her once again.

The morning session will focus on gels, covering basic application, marbleizing, gel bubbles, fading, gliding, and foil and this will be followed by an afternoon of nail art covering floral, lines, abstract, and decals. It’s a must for any beginner/intermediate level tech who’s keen to learn from one of the best in the business and experience the Nazila Love Glamour nail system.”. http://www.nazilaloveglamour.com https://twitter.com/nazilaloveglam https://www.facebook.com/pages/Nazila-LoveGlamour/291537017553711

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Time for recovery Shared Beauty Secrets, the UK and Ireland distributor of the popular Lava Shells, is celebrating a successful five years in business this spring.

To celebrate, the company is delighted to launch a new Lava Shell experience exclusively for Sir Richard Branson’s guests on Necker Island. On the request of Helen Cain, Spa Manager of Virgin Limited Edition, Shared Beauty Secrets has worked together with Aromatherapy Associates to develop the Lava Shell Intensive Muscle Recovery experience. This deeply restorative massage is designed for relieving tight, stressed and aching muscles using a mixture of heat and ice Lava Shell therapy, Swedish and cross muscle fibre massage techniques and Aromatherapy Associates’ therapeutic grade essential oils found in their De-Stress Muscle range. http://www.sharedbeautysecrets.com https://twitter.com/LavaShells https://www.facebook.com/ SharedBeautySecrets

Stylish transformation To make more room for her ever growing luxury skincare brand, Jane Scrivner has extended the existing Warwickshire premises that is home to Sparcana Limited to create a fantastic Jane Scrivneronly space. The stylish transformation of a third building has resulted in a new training facility, retail environment and most importantly, a luxurious new treatment room. The new premises will be officially celebrated on an Open Day on 7th April. http://www.janescrivner.com https://twitter.com/janescrivner https://www.facebook.com/ JaneScrivnerNaturalSkincareRange

Digital digits Nubar’s UK distributor, Palms Extra, has recently launched its exciting e-commerce website. Features include the Colour Picker – a fantastic selection process which enables you to search the extensive Nubar nail lacquer spectrum or pick out the perfect pink, and a blog that keeps customers up to date on the latest Nubar news, nail trends and step-by-steps. http://www.palmsextra.com https://twitter.com/Nubar_Pro_UK https://www.facebook.com/pages/Nubar-ProfessionalUk/173072646067588

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SPA FOCUS OF THE MONTH

CELTIC MANOR

Set in more than 2,000 acres of panoramic parkland in the beautiful Usk Valley, South Wales, the multi award winning Celtic Manor Resort is home to stunning accommodation and five star spa, dining and leisure facilities.

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This world class resort offers luxury in every way, starting with its extensive and varied accommodation options, including a 330-room luxury Resort Hotel, a historic 19th century Manor House and refurbished countryside lodges. From traditional grand wooden staircases and opulent four poster beds, to stylish and contemporary countryside living, every taste is catered for.

A wealth of facilities help guests relax and unwind, including the luxurious Forum Spa, Ocius treatment rooms and six restaurants offering something for all appetites. The resort also provides a complete experience for business, leisure and golf travellers.

Having played host to the 2010 Ryder Cup, and with three championship courses, a state of the art Golf Academy and two luxury clubhouses,

APRIL 2014

Celtic Manor is one of Europe’s finest golfing destinations.

With a further extensive list of activities and amenities including a shooting school, fishing, adventure golf, a treetop high ropes course, tennis courts, mountain biking and walking trails, the resort has triumphed in combining relaxing, adult only amenities with top class family friendly facilities.

Here, we speak to Spa and Resort Retail Manager, Marieke Teagle, to discover the secrets behind the success of the award winning Forum Spa. Marieke has over 12 years’ experience in the luxury retail, spa and beauty industry, having worked for Harvey Nichols as International Sales Manager with a portfolio of stores including Istanbul, Turkey. Marieke joined the Celtic Manor Resort in 2009 and has since strived for the Forum Spa to be known as a world class five-star destination

Spa Focus of the Month spa, having won several accolades and awards from prestigious spa associations including Condé Nast. With two spa facilities at the resort, consisting of over 20 treatment rooms and plans for further extensions, Marieke certainly has her hands full.

Products and treatments We use Elemis Skincare and have partnered with this brand for many years. Elemis is Britain’s leading spa and skincare brand and we have always found that their products and treatments complement the Forum Spa perfectly. They are an amazing brand to work with! Our signature treatments include the Elemis Herbal Steam Temple, which culminates with a warm tropical rain shower to gently wash away medicinal chakra muds applied to the body. It is unique to Celtic Manor within Wales and only a few venues offer it in the whole of the UK. Our most popular treatment is the Forum Signature Massage – a personalised massage using classic Swedish techniques to relax and de-stress, whilst addressing the client’s individual needs. We have plans to introduce exciting new treatments in the coming months but we are not ready to announce these at the moment… watch this space!

“History, charm and bags of character, this beautiful 19th century house has it all.”

Clientele Our spa has a wide variety of clients, reflecting the diverse nature of the guests and visitors to the fivestar Celtic Manor Resort. We have a strong base of loyal, local members and customers who return for regular treatments but we also cater for groups on spa days and spa breaks, and men and women enjoying a spa or beauty treatment as an additional touch of luxury during a stay here.

Staff Our spa has a wide variety of clients, reflecting the diverse nature of the guests and visitors to the fivestar Celtic Manor Resort. We have a strong base of loyal, local members and customers who return for regular treatments but we also cater for groups on spa days and spa breaks, and men and women enjoying a spa or beauty treatment as an additional touch of luxury during a stay here.

Other spa highlights Our customers know they can rely on high standards when they visit the Forum Spa and the expertise of our therapists is often praised. As well as for treatments, they visit to use the spacious 20-metre swimming pool with its relaxing ambience, complete with its sky-effect domed ceiling – one of the longest spa baths in Europe.

There are also the saunas, steam rooms and plunge pools. They also enjoy spending time in the relaxation lounges and often stay on for afternoon tea in the resort after their treatments.

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“Hunt freedom and fresh air. Hunt out time for family and friends. Hunt fun, frolics and country cool. Hunt pampering spa treats and dining discoveries. Hunt country walks and fairway strolls. Hunt out you, me and us time.”

Design

Business development

The hotel and spa interiors were designed by Jane Goff Associates. The inspiration for the hotel was to provide a spacious and luxurious feel which is best demonstrated in the striking atrium lobby with its marble floors and the balconies towering above.

The spa business, like the resort in general, has taken a while to grow a reputation but it has really taken off in recent years. We now deliver more than 400 massages every week among a wide range of luxurious Elemis treatments and packages. Staffing levels more or less doubled in 2013 to keep up with the demand.

The Forum Spa was created at the same time and with similar intentions, and the reception area provides an impressive space from where to begin a luxurious spa experience. There is an abundance of space running through the spa with its 16 treatment rooms as well as the relaxation lounges, saunas, steam rooms and pools.

With soft ambient lighting, aromatic scents and luxurious electronic therapy couches, guests are truly put at ease to enjoy a thoroughly relaxing experience.

We are lucky enough to have won a number of awards for the excellence of our spa facilities and service and, for 2013, we were voted the SPA Traveller UK Hotel Spa of the Year and the Good Spa Guide’s Spa of the Year for Wales.

Spa Focus of the Month Marketing Our marketing department is very pro-active, pushing out a variety of campaigns to a sizeable database of spa clients and including spa offers in general resort campaigns. We create campaigns around relevant occasions and events like Mother’s Day. We occasionally advertise or promote the spa in lifestyle publications or relevant websites but rely more on editorial coverage within the media, arising from our PR activity which includes hosting press trips to review the resort and spa. We promote our own services at a number of Celtic Manor events during the year, most notably Polo at the Manor which has Elemis as its presenting sponsor.

Word of mouth is always the most effective method of marketing and we know that a lot of new customers are referred by people who have already enjoyed a spa experience here.

The future All signs are that the Forum Spa will continue going from strength to strength in 2014 with exciting new plans ahead…….! http://www.celtic-manor.com

Additionally...

Rhys Giles Hairdressing For the ultimate finishing touch to the pampering experience, guests can visit this vibrant salon within the Forum Spa. Hairstyling services include colouring, hair extensions and intensive restorative treatments using luxurious Kerastase products.

Ocius Treatment Rooms Situated at the Lodge, just a stone’s throw from the Resort Hotel, Ocius brings an extra touch of pampering to stressed out guests. On offer here, are skin boosting facials, exotic body treatments and a variety of nail and make-up treatments, using the finest products from Leighton Denny and Daniel Sandler.

Physio First This physiotherapy practice provides prompt, professional treatment for many common conditions and injuries. Techniques used by the chartered physiotherapists range from hydrotherapy and exercise programmes to ultrasound and acupuncture.

“Each of our rooms and suites reflect Celtic Manor’s style of distinctive design and traditional luxury.”

TRADE ENQUIRIES: 0845 862 1525

leightondennyexpertnails.com

0121 647 7244

info@couture-training.com

TREATMENT FOCUS INTIMATE WAXING With so many treatments available to keep the intimate areas neat and tidy, it’s not surprising that your clients can be left confused. Modern Spa asks two experts for their treatment tips, product recommendations and marketing solutions, as well as a few words of wisdom for the inexperienced therapist.

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GETTING INTIMATE WITH LUCY DIXON Lucy is a highly skilled and experienced individual, with over 17 years’ experience in the beauty industry. Having previously made her way to the top of the IT industry, she has since become highly qualified in almost everything to do with beauty, but specialises in massage, make-up and all forms of male and female waxing. Her reputation has seen her work with numerous celebrity clients and personalities from across the world. Having used almost every type of wax on the market, Lucy now represents the Caronlab Australia Brand, and its newest brand to the UK market, Waxxxpress. Lucy has taken all of her knowledge and vast experience and written bespoke training courses and manuals to be used in conjunction with both brands.

She can now be found in her spare time backstage, on set or behind the scenes, massaging, waxing or applying make-up using Caronlab products on some of the biggest names in the entertainment industry.

Taking on a new treatment Firstly, you need to do your research with existing customers to see if there is a call for it within your spa. If there is a call for this treatment, you should contact all wax brands for a sample of their best selling wax. By getting samples, you can try them all to see which one best fits with your therapists and spa ethos.

If you’re already trained in male/female intimate waxing, find a training company that offers something different to update your skills and make you stand out. If you’re not, you’ll need to look for a training provider that will best suit what you are looking for. Look at a number of different providers – you want the latest techniques, products and different levels of training to further enhance your skills as you learn – a spa wouldn’t settle for anything less from their skincare or massage treatments so why settle for anything less from a wax brand or training? You need to find the difference to ensure the new treatment is a success when implemented and to get people talking about the amazing wax they had at your spa.

You also need to look at having one or two rooms solely dedicated to waxing and nothing else. This will help to create another point of reference to help you stand out.

Confidence If you’ve had the correct training, you should ooze confidence anyway. However if you’re not confident, you should attend up-skilling courses to further improve your technique and work on the aspects that you don’t feel confident in. Just because a therapist has attended a course and has a certificate to practice, it doesn’t mean that they are the best at doing the treatment. This boils down to how they were taught, and how much they practice, to discover what feels comfortable to them. It’s no good doing a training course and then not picking

up a spatula again until six years later. Looking at it from a different point of view, sometimes it’s not the fact that a therapist doesn’t have the confidence to do an intimate wax treatment, it can be that they are particularly nervous when performing a male intimate wax, or just about being in a room on their own with a male. At Couture Training, we not only provide up-skilling workshops to help therapists update their skills, but also to ensure they are a confident waxer. We also offer a personal safety workshop specifically designed for therapists in the working environment. This has been running for over eight years now and it has been a huge success.

Etiquette policies The standard code of ethics should be followed at all times anyway, but with intimate waxing, there are some extra elements to take into account. The client needs to ensure that they are fresh and clean in the intimate areas. The therapist would normally do a consultation with the client, ask them to pop on a disposable G-string and use the wipes on the side if needed, and then would usually go out of the room whilst the client gets themselves ready. There are intimate wipes available on the market that a lot of people use, or some just use normal baby wipes.

With Caronlab, we use Micro Defence and get the client to wipe middle to front and middle to back as this kills anything on contact.

There is also the question of talking about sex when your client raises the subject. The correct answer would be to not engage in this type of conversation, however if the truth be known, the more friendly and talkative the therapist is when doing the treatment, the better. The most common complaint I hear from people that I have waxed is about the lack of personality in some therapists. When getting waxed, people want to chat. It relaxes them, takes their mind off what’s going on and makes the time go quicker. Personally I don’t use disposable G-strings, pants or anything else. As long as you can wax with a difference the clients will feel the difference.

Treatment Focus There are many other etiquette policies and procedures that can be put in place, but I personally think that with intimate waxing, ensuring the client is clean below the belt, so to speak, is the most important. The rest should just flow.

Calming the nerves As a therapist, you have about three minutes to make a client feel comfortable and relaxed. You are about to see more of them than they ever will, and probably more than their partner ever will, so you have to gain their trust very quickly. Putting someone at ease takes a certain kind of therapist.

You not only have to have a bubbly personality, but also great confidence, superb counselling skills and excellent technique. If a therapist is shy and timid it comes across to a client as inexperienced.

They may already be tense, and someone not exuding confidence is going to increase their anxiety. I personally talk way too much as it distracts them and helps them get used to me, but each therapist is different and they need to find their own way. You will know when you have mastered your own technique because you will notice a difference in the way clients greet you when they introduce themselves.

Marketing Firstly you need to look at what type of marketing methods currently work for you and then promote the new service in the same sort of way.

You could offer it at an introductory price when booked with the spa’s most popular treatment, add it into a package deal to further promote the new service or include it in your monthly newsletter. The list is endless but it needs to follow what is currently working for you as a spa. It’s good to try new marketing ideas and techniques but keep the basis of what’s working the same.

Product choices Personally, I use Caronlab and Waxxxpress wax and I can use any of the waxes in either brand for any area, so I only need to have one hard and one strip wax. My favourites in the Caronlab range are Viva Azure and Olive Oil but I do like all of the waxes. My favourite Waxxxpress products are Lucky wax and Ultra Violet. To recommend is difficult as some therapists use both hot and strip for anywhere, others will only use hot wax because they don’t like strip wax and others only use strip wax because they don’t like hot wax.

The beauty of Caronlab products is that the strip waxes are as gentle as the hard/hot waxes and the hard/hot waxes are gentle, yet pack a punch by removing the root and the dermal papilla every time.

For a spa, the Romance wax is great as it was created specifically for this environment. It comes in many different sizes in both the hard and strip wax, smells great and is suitable for total body waxing. However, the only other wax that I have found that comes close to Caronlab, in terms of giving a superb wax in the intimate areas, is the Gigi honey hard wax.

This is amazing for both male and female intimate waxing. Having used many other waxes, there has always been something missing; this is why I stick with Caronlab products. As they say, you are only as good as your tools.

Awareness There are the general skin problems that all therapists learn about during training, and there are things that a therapist should be looking out for on the skin, such as moles and skin tags. But most importantly, you must be aware of sexually transmitted diseases, not only to protect yourself, but also to stop cross contamination.

Therapists should know the signs to look out for before performing an intimate wax.

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Other things such as folliculitis can occur, but this can happen anywhere on the body, and in women, you should be aware of Bartholin’s cysts and abscesses – waxing should not be carried out if these are present.

We also need to be more vigilant due to the increased active ingredients in body lotions, and the change in skincare regimes. The use of Retinol A, AHA/BHA skincare, skin peels, accutane, renova or differin, glycolic or salicylic acid and steroid cream has increased, and waxing treatments cannot be carried out after using these products or ingredients for between three days and six months.

More people are becoming hypersensitive due to the environment and some of the ingredients in skin creams and body lotions. Therefore, it is always good practice to perform a patch test. If someone has very dry skin, it’s not a good idea to be waxing them as the skin could split and become very sore.

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Treatments This depends on the type of spa, which route you want to go down and the age range of the spa. For women, any of the following (as well as many others) could be offered.

• Basic bikini wax • Extended bikini wax • Brazilian • Hollywood • Californian • Las Vegas (more commonly know these days as the vajazzle) • Sphinx • French Brazilian • Bollywood • Bikini topiary • Vatooing For men, any of the following again could be added to the treatment menu. Some people call it manscaping, others male grooming, but it would be down to individual spas as to which they choose, or to come up with their own name for it to make them unique.

There are also many different names for the different types of male waxes and this will depend on who taught them. The male waxes are similar to the female waxes, but there are that many different names for the same type of wax, no wonder the male population get confused. They include:

Treatment Focus • • • • • •

All off (the mound, scrotum, penis and crack) Everything off except the mound area Just the crack Just the scrotum Just the mound Just the penis

With male waxing, it will depend on the types of males that are attracted to your business. There will be a few variations that are the most requested, so just list them and you can always adapt to what the client wants when going through the consultation process.

Therapists’ fears With intimate waxing you usually find that if a therapist doesn’t like doing it then they don’t, and no matter how much training or encouragement they are given, their opinion is never going to change. Intimate waxing is just not for some therapists and that’s why they don’t do it.

Awkward situations Erections – This is probably most people’s biggest fear, however the client is probably more embarrassed than you. It can’t be helped and there is nothing you can do about it. My favourite thing to do when this happens, because I’m a bit of a joker, is to say, “Quick, let’s get the wax on while he’s standing to attention.” When a client gets an erection it actually makes things a little easier and speeds things up.

Flatulence – You always get one, and the worst position to put a client in is all fours, as this is the perfect position for the gas to hit you straight in the f ace. Although I don’t think anyone uses this position an ymore; I know I haven’t for the last six years or so. There are plenty more dignified ways to wax a crack.

Tampons – A lot of ladies get waxed whilst they are on their periods. The trick is to tuck the string right in – it’s not nice if a little bit of the string gets stuck in the hot wax and when you pull it off, you get more than you bargained for.

Faeces – There is nothing worse than telling a client to use the wipes/Micro Defence etc. to freshen themselves up, them not doing it, and when you go to wax the crack you get the surprise of your life. The best way to deal with this is to just give it a cheeky little wipe.

Smell – Luckily, most people have a bit of pride when having this treatment done, however there are always one or two that are an exception to the rule. The best thing to do is give a little spray of the Quick Dry Mist and use the Pre Wax Lotion to try and disguise the smell a bit. The last thing you want to do is point out how bad they smell, although it does spring to mind.

Aftercare You should firstly giving them an aftercare sheet explaining all of the dos and don’ts that they should adhere to. Secondly, a good quality moisturiser and exfoliator should be offered. This will help the client to not only keep their skin in tip top condition and ensure they keep their circulation and lymph systems working well, but also to remove the dead skin cells and help prevent ingrown hairs.

In terms of ingrown hair products, I recommend the Bump eRaiser range. It includes an exfoliating mitt, a medi paste which is great at targeting ingrown hairs, a serum for those that get itchy areas when the hairs start coming back and a triple action lotion which includes the paste serum and a hair retardant. The Bump eRaiser range is excellent as a waxing retail package for any spa.

Modern Spa Giveaway Free Bump Eraiser Medi Pastes to be given to the first 200 therapists to register!

1. Go to www.waxxxpress.com and register 2. Choose Modern Spa from the drop down menu 3. The first 200 to register will win a FREE Medi Paste!

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APRIL 2014

A WORD WITH THE WAX DADDY Hailed as ‘Britain’s top male waxing specialist’ by the Men’s Health grooming editor, Andy Rouillard is no stranger to the world of Boyzilians. As the owner of Axiom Men’s Grooming salon in Hampshire, Andy has been there, waxed that, and now divides his time between the treatment room and teaching his tricks of the trade to fellow therapists. An awardwinning international educator for several global wax brands, his skill with a spatula has seen him travel extensively both in this country and abroad, speaking at industry events and demonstrating the art of ‘manscaping’ across Europe and North America. He recently appeared in the instructional DVD ‘Les Secrets De L’Épilation’ for the French market, and is the author of several published articles and textbook chapters on hair removal.

Taking on a new treatment Hopefully it goes without saying that proper training is essential. Intimate hair removal is a specialised service with its own unique considerations and techniques that a basic Level 2 waxing qualification simply doesn’t cover. Waxing a scrotum is a whole new ball game compared to waxing a back or a leg!

Look for a trainer with commercial experience of providing Brazilian waxing, as they will be able to give advice not just on technique but also on things like etiquette, safety, pricing, marketing and retailing. Always check that any class you take is recognised by your insurance provider.

Membership bodies such as BABTAC and The Guild of Beauty Therapists maintain lists of approved training schools.

In 2007, HABIA introduced National Occupational Standards for male and female intimate waxing.

These standards represent the benchmark that therapists wishing to offer this specialised service should be aiming for, and provide guidance for training providers on course content. The Axiom male intimate waxing class was the first in the UK to be endorsed by HABIA under these standards, and it’s a flag I fly with pride.

To build your confidence, get stuck straight in after training and practice, practice, practice! If you struggle to find willing volunteers to donate their hair, try advertising for models on sites such as www.salonguineapig.co.uk – it’s free to place and respond to advertisements, and a great way to build up the practice before being let loose on paying clients

Etiquette policies Personal safety is an important consideration but thankfully it’s incredibly rare for clients to misbehave during a waxing service. Undesirable customers can often be deterred before they even get through

the door by stating the spa’s policy for dealing with ne’er-do-wells on your price list or website, for example: “Inappropriate behaviour will not be tolerated, and we report all incidents to the police.”

Although uncommon, it is nonetheless essential that spas have a policy for dealing with dodgy clients and that therapists feel confident dealing with inappropriate behaviour. I have a one-strike policy at my salon: where a customer’s actions are threatening or cross the line in any way, I stop the service immediately and ask him to get changed and leave. Occasionally a regular customer will broach a topic of conversation that I don’t feel 100% comfortable chatting about (usually their sex life!), but this can usually be dealt with by using a bit of humour and steering things back onto more neutral topics… like the weather! I’ve learned to trust my gut instinct over the years and I don’t put up with any nonsense.

Set the right tone from the start by using medical terminology when referring to specific parts of the body (i.e. penis, scrotum, buttocks). Avoid using slang words or euphemisms, even if the client uses them.

Calming the nerves Fear of the unknown is the biggest hurdle for customers. Have a list of frequently asked questions on your website that clients can refer to beforehand, and when they arrive for their appointment, explain the treatment process at every step of the way. As therapists, we know what clothing a client needs to remove, how to position them on the table, how hot the wax feels and why we need to stretch the skin, but most first-timers won’t know any of this, so don’t leave them guessing..

Marketing Guys often need a little extra TLC to coax them through the door in the first place, but the good

Treatment Focus news is that they become very loyal clients and will return all year round for their monthly de-fuzzing.

Think about your potential market in the widest possible sense and go where the men are. It’s not just for sporty guys, where hairless skin has advantages in terms of comfort and performance, but anyone who may prefer to be hair-free for hygiene, confidence or improved aesthetics. My youngest customer is 18 and my eldest is in his late 70’s, and they come from all walks of life and get waxed for all manner of reasons. From builders to bankers, as the taboo around male grooming wanes, there really is no such thing as a ‘typical’ client anymore.

as a technician easier. Never use strip wax on the scrotum or labia, unless you plan on getting a job as a dominatrix! My personal preference is for a non-strip wax that sets on the skin and is then peeled off by hand (also known as hard wax or stripless wax).

List your men’s grooming services separately from your ladies’ treatments. This simple distinction will make your male customers feel better catered for and more welcome as a result.

Ignore everything you learned at college about powdering the skin… my top tip for client comfort is to apply a small amount of pre-epilation oil to the body before spreading the wax. This creates a lipid barrier that prevents wax from adhering to the skin and significantly reduces irritation for the client. Try it – your customers will love you forever!

A website is a must-have. Men will often ‘Google’ services before making an initial enquiry by email or telephone. In this day and age, any spa that is not online is pretty much invisible to the majority of potential male clients. Keep things light. Using humour in your marketing and website can banish a lot of the apprehension for first time clients. I love what The Potting Shed Spa has done with its marketing, for instance – it’s a great example of balancing information with wit, while still coming across as professional.

Don’t forget to promote your men’s waxing services to female customers… the power of female persuasion is not to be underestimated!

Product choices The right products can make a world of difference in terms of client comfort and also make your work

v

The new generation of polymer-based peelable waxes by companies such as Outback Organics have a lower melting point and are much more gentle on sensitive areas than traditional hot wax.

Non-strip waxes work by ‘shrink-wrapping’ around the hair as they dry, ensuring perfect removal of even the coarsest short and curlies.

Awareness In addition to the standard waxing contraindications, HABIA recommend that therapists should be checking for STIs and urinary tract infections. Debate continues within the industry as to the actual risk of cross-infection when waxing – and it’s worth remembering that clients might not even be aware that they have an infection, as many STIs do not present with recognisable symptoms for several months after exposure.

To protect ourselves and our clients, it is therefore vital that therapists follow universal hygiene procedures for intimate waxing: wear gloves, don’t double dip, disinfect/sterilise tweezers and scissors as appropriate, use clean towels for each client and dispose of spa waste in line with your local authority guidelines. If in doubt, don’t wax, and refer the client to their GP instead.

Also check that the client is old enough. Some insurance providers will not cover intimate waxing services for customers under the age of 18, even with parental consent, so double check the rules of your current broker.

Trim long hair down before you start waxing – it’ll make it easier to see growth patterns, plus it prevents lengthy tufts of multi-directional hair getting tangled or matted as you work. Use electric clippers set to grade 3 (approx. 1cm) – they’re quicker than scissors and pose less risk of nasty nicks… besides which, there’s nothing quite like a beauty therapist approaching your scrotum with a pair of scissors to make most men break out in a nervous sweat!

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APRIL 2014

Awkward situations

Treatments The truth of the matter is that many therapists don’t know the difference between a Brazilian and Hollywood, let alone the numerous variations in-between, and who can blame them? It’s utterly mind-boggling how many different styles and names are out there: Brazilian, Hollywood, Las Vegas, Californian, Play Boy, Bollywood, Vajazzling, The Vera Duckworth… to name just a few.

It’s not surprising that a Brazilian in Bognor may be completely different to a Brazilian in Blackpool. How can we expect clients to know whether they want a Sphinx or a Sunga wax if the last spa they visited called it something completely different? With this in mind, make sure your menu spells out exactly what a client is getting for their money to avoid any confusion or embarrassment at the till.

For male clients, I prefer to keep things simple by calling it all ‘Brazilian waxing’ and offering a flexible pricing structure. I have a price range for the groin (mons pubis, scrotum and penis), and a range for the buttocks (cheeks and crack). This approach allows me to wax anyone and anything that walks through the front door, however hairy they are and however much they want removed, without getting bogged down with 101 different names and pricesike a pizza takeout menu.

Therapists’ fears This is not a job for the faint hearted! I’ve always said you need an open mind, a steady hand and a healthy sense of humour to be a successful Brazilian waxer – so if you can’t imagine touching or even looking at men’s dangly bits, then this probably isn’t the treatment for you!

I firmly believe that staff should never be forced to carry out intimate waxing services if they are anxious or unhappy about doing so. As a customer, there is nothing worse than entrusting your family jewels in the hands of a nervous or resentful therapist!

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Erections – let’s face it, some guys get an erection every time the wind picks up, so you can’t expect to do this job and never encounter one in the treatment room. But don’t panic! It’s not a sign that your client is a weirdo or pervert – in most cases it’s nothing more than a completely involuntary reaction to the fact that we are working in a sensitive area. Remember that the client is likely to be more embarrassed than we are, so it’s important to remain professional. Unless the customer says anything, I tend to ignore the situation and carry on working, asking the customer to hold himself out of the way or moving to a different area of the body if necessary. If the client apologises, a simple acknowledgement along the lines of, “don’t worry, it happens,” is usually enough to put the customer’s mind at rest.

Smelly or unclean clients – we’ve all heard horror stories of clients arriving for a Brazilian wax and being smelly or unclean, but it’s easy to avoid. I leave a pack of baby wipes on the treatment couch while my client gets undressed, and instruct them to use a couple of wipes to freshen up front and back.

Incidentally, it’s no good just leaving a packet on the table and hoping the client knows what to do with them – they’re not psychic, we need to tell them!

Here’s a trick for dealing with body odour that I learned from a massage therapist years ago: keep a pot of Vicks VapoRub in the treatment room. If you get a customer who overdosed on garlic the night before, pop a dab of Vicks under your nose and all you’ll smell for the next hour is the heady waft of mint and eucalyptus!

Aftercare Advise customers to avoid heat and friction for the next 24-48 hours. And no sex, please, we’re freshly waxed! Applying a soothing, fragrance-free lotion for a couple of days, such as Outback Organics Bush Balm, will assist in taking the heat out and quickly normalise sensitised skin. Ingrown hairs can be a nuisance in this area, especially where the underwear rubs against the body, so advise clients to exfoliate gently 2-3 times a week and moisturise every day to help new hairs grow through easily.

The key word is ‘gentle’, especially with guys – they’re not sanding down a work surface! It’s also worth retailing a speciality ingrown hair treatment product at the spa, for customers who really suffer with stubborn pimples. http://www.axiombodyworks.co.uk

wax academy

from bushy brows to hairy toes, and everything in-between.

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• Beginners Bootcamp Just starting out? Learn to wax from scratch and lay the foundations of a successful hair removal career.

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• Female Intimate Waxing An essential service for modern therapists. Leave no hair unwaxed and give your female clients the ‘wow factor’ waxing they deserve!

• One-To-One Mentoring Bespoke tuition for waxologists. Keep ahead of the competition with personal guidance from our team of experienced therapists.

• Advanced Face & Body Waxing For Men Tap into the lucrative male grooming market with practical advice on how to attract, wax and keep the guys coming back for more.

• Male Intimate Waxing Learn the hottest trend in hair removal. Comprehensive, Habia-endorsed training in male Brazilian waxing from the UK experts.

• Marketing Essentials with Gill Morris An unmissable one-day workshop for any waxer looking to grow their business and learn more about the fundamentals of marketing.

• Hot Wax Masterclass Refresher workshops designed to enhance your existing skills and boost your income.

Classes are available at regional venues across the UK or in-house at your own salon, spa or college. All courses are fully insurable and accredited through BABTAC and The Guild Of Beauty Therapists, and are delivered by qualified trainers working in the waxing industry.

Axiom Wax Academy T: 0845 680 2467 www.waxacademy.co.uk

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APRIL 2014

THE HEN & HER BROOD This month, we have delved into the world of hen party packages. Here, we showcase the best in express treatments and opportunities which your bride-to-be and her brood of hens will adore.

eyebrows ILAH Brows

ILAH Brows offers a range of treatments ranging from 15 minute express treatments to 45 minute brow extensions. Whatever look your client is after, with ILAH Brows there really will be something suitable for every member of the hen party.

Read more...

HD Brows Established in 2008 and taking the beauty industry by storm, HD BrowsŽ is now recognised as the UK’s No. 1 market leading brow treatment. A unique seven-step treatment for the ultimate well-groomed, high definition eyebrows, the procedure transforms the way that clients look and feel, using a totally tailored approach bespoke to each individual client.

Read more...

Hen Party Express make-up Mii Minerals

Modern Spa has chosen Minerals by Mii Cosmetics as the perfect make-up brand for your hen party package. From flawless elegance to the perfect natural finish, Mii Minerals has your clients covered.

Read more...

nails

CND in partnership with Sweet Squared ‘Nail Styling’ is the perfect way to add some luxury, glitz and glam to a hen do. Consider what will work well in a home or hotel setting and what can be achieved in a limited amount of time when you may have between six and ten giggling ‘hens’ to service Read more...

skincare Pevonia

We discover Pevonia’s recommendations for a successful hen party package, and find out why they would be the perfect choice for your clients’ face and body treatments.

Read more...

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APRIL 2014

Modern Spa Magazine asked expert tanning technician Gayle Harper to provide her insight into the tanning industry and trends in recent years.

TIME FOR TANNING Gayle is a freelance beauty expert, educator and consultant. With over seven years’ experience in the beauty industry, she has become one of the most in demand spray tanning specialists around, and has worked with a long list of celebrities including Boyzone, and the stars of Dancing on Ice. Gayle also provides fully accredited training courses, and has taught in some of the most prestigious spas, salons and colleges across the UK and Europe.

Over the years we have seen tans fade and glow to one extent or another, with every shade and hue of bronze to tango feature across the globe. Sunless tanning certainly is a global phenomenon.

In the last ten years, fake tanning has become one of the fastest areas of growth in the cosmetic market.

This boom in sunless tanning may be apportioned to a number of reasons including our avid following of celebrities and fashion trends, our awareness of the risks and effects associated with UV tanning, and our desire to look healthy and feel good.

Back in the early 1920s, tanned skin was initially considered a bit passé, only to be seen on the working class (those who worked on the land), while more affluent ladies and gents were inclined to retain their pale complexions as a sign of their wealth, leisurely lifestyle and status in society. It was in 1923 however, that Coco Chanel is recorded to have initially brought tanned skin to the height of fashion after returning from a yachting holiday in Cannes. It is fascinating that the first surge for the desire for tanned skin was influenced so dramatically by a celebrity – a reflection indeed of the impact our celebrities both past and present have on society, and our desire to aspire to be like them.

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It was in the 1980s that sunbeds became all the rage, and whilst they are still used by many, they have certainly reduced in popularity since the link with increased rates of skin cancer, and the ageing effects on the skin that have been associated with their use.

The 1990s and early 2000s have seen an array of skin tones and a comedic side to the results of the attempts made whilst trying to achieve the best sunless tan possible. Lack of preparation, over application and using tanning products not suited to an individual’s natural skin tone have resulted in streaks, patches, and orang-u-tan hues which have less than graced many a body.

Some tanning brands are still seeking to offer the deepest, darkest olive skin tone possible through their lotions and potions, and I am certain that many individuals will still aspire to this deeper tanned look in the aim to look slimmer and more defined. I am however, delighted to say, for now, the tango trend appears to be quietly exiting stage left, and a soft, dewy, iridescent, natural looking glow is now taking front and centre stage.

Summer ‘14 Trends With the plethora of skin preparation and aftercare products now available to ensure skin is buffed and moisturised, and with such a varied choice of methods and depth of tanning products, there really is something out there for everyone. There is such a variety of choice in sunless tanning now – from BB creams and gradual tanners to gels, mousses, sprays and salon applied tans – there is no excuse these days for a bad tan. Only by overloading the skin with too much tanning product (too much DHA - dihydroxyacetone), will an unsavoury tone start to develop. Starting on the principal that less is more is a sure fire way to ensure the best result possible.

With such a presence of hundreds, if not thousands of products retailing on the market, the question for the beauty therapist has to be, which is the best option for my salon or spa?

Automated spray tanning machines treat the body like a flat canvas. Whilst some individuals may prefer this more private, less body conscious route to getting tanned, this method, in my experience, can never replace the refined finish and most importantly the experience, advice and service that a qualified, experienced tanning technician can offer.

Your decision has to be, what type of experience do you want to offer your clientele? A more time consuming, on couch, hand applied treatment, which will be more relaxing and indulgent, or a quicker, more convenient, more profitable spray tan application. There are pros and cons to both, but ultimately your point of difference, and the main reason your clients will pay the premium for your service, is that you can reach and apply the tan more easily to areas that the client on their own simply can’t get to, to create the most realistic tan possible without the tell-tale patchy knees, ankles, heels and hard to reach back.

Once someone has had a bad tan experience, whether self-applied or applied by a gun wielding therapist, it is far harder to convert and reassure them of a good result.

Quality training, including: technique of application, an in depth understanding of the skin and how the active ingredients work, as well as being able to offer expert skin care advice, are all paramount elements to offering a service that will exceed expectations. After all, you want that client to return to you rather than picking up a product off a high street store shelf.

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So, with the market already offering us a vast array of products, what can we expect from the industry in the next 12 months? In terms of the consumer market, I would still expect to see more celebrities releasing their own versions of sunless tanning product ranges to capitalise on the booming industry. More established brands are likely to continue to develop and improve on their formulations to create faster performing products.

Available tanning products are more recently featuring ingredients like beneficial peptides too, and I would anticipate further focus on sunless tanning products featuring additional anti-ageing and skin plumping benefits.

APRIL 2014

In relation to the salon and spa environment, there may well be more awareness raised regarding the health implications of spray tanning, further requirements to improve the training and education of spray tanners and the use of extraction in premises with the aim of reducing the risk of inhalation of ‘mist’ from tanning solutions. have on society, and our desire to aspire to be like them.

As the spring and summer weather approaches and the sun starts to burn away the clouds, there is also likely to be more awareness raised about sun protection, the importance of skin caring products and further education on tanning safely in the sun to reduce the signs of ageing and possible risks of skin cancer.

The advice of industry experts is likely to come to the fore, with a more refined art of body contouring and sculpting through the use of tanning and cosmetic products to enhance and shape the body. In the same way as you apply blusher and highlighter to the cheek bones to accentuate the cheekbone and shape the face, a similar method can be used to contour the body. These techniques can be used to give the effect of elongating the legs and arms or even the look of a more toned stomach on women and more defined abdominal area for men.

“Sunless tanning certainly is a global phenomenon.”

While some starlets and their followers or sun savvy porcelain beauties choose to embrace their fairest of complexions, the trend of having a tan it seems is, in the majority, here to stay.

Not to take Shakespeare in vain but the question is no longer to tan or not to tan…but how much or how little to tan, and what share of that market do you want to secure?

*Images courtesy of BeautyLab

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WORLDWIDE INSPIRATION

AREIAS DO SEIXO

“The welcome, the architecture and design, the decoration… the fact that we abide by sustainable principles. Areias do Seixo transports guests to a magical place. Here we like to pamper our guests, to share experiences and feelings. We enjoy simple things that make us happy.”

Marta Fonseca

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With its modern glass and concrete exterior, this stylish establishment near Lisbon, Portugal, is undoubtedly visually appealing. However, it is the eco-friendly practices, the relationship with nature and the ‘back to basics’ approach that separates it from other similar businesses of its kind. Marta Fonseca, along with her husband Gonçalo, realised their dreams of opening this stunning hotel and spa eight years after their initial idea took hold. “We had a compelling desire to create a unique place where we could welcome people from the four corners of the globe in a magical, yet familiar setting,” explains Fonseca. “The hotel opened its doors in April 2010 and, thereafter, the message about this magical place began to spread across the world.”

Situated five minutes from the coastline, nestled amongst pine trees in a pristine, natural haven, this is a spa business where the location plays an important role. It is clear that the principles of sustainable tourism shape Areias do Seixo. The hotel uses geothermal energy and solar power, recycles as much as possible, uses natural resources and even offers additional green ‘experiences’. Guests are invited to pick vegetables and aromatic herbs from the vegetable garden, participate in the sustainability of the hotel by following its ECO circuit, learn about the steps taken to reuse the organic waste produced during their stay, and take part in coastal activities ranging from rod fishing to mussel harvesting.

Guests are encouraged to experience nature in every way, and discover what they can do for the world.

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This theme has been carried on in the hotel’s design, with all areas beautifully finished in raw materials that seamlessly blend in with the surrounding land, sea and shore. The interior has been completed using regional stone, pebble, glass and wood, with natural finishes and polished cement floors. However, all fourteen rooms have been decorated in their own unique style, in order to offer a different sensory experience for each guest. Some are a world of jewel colours, varying textures and eclectic furniture, while others have a rustic, African inspired feel with ethnic and recycled elements – wood and construction materials repurposed from work in the hotel, refurbished steel drums, and decorative pieces from Morocco. There are also rooms that epitomise romance, with glamorous chandelier lighting, white furnishings, and handwritten chalk messages. Log fireplaces, jacuzzis, rainfall showers and wooden terraces leading to sunset views complete the accommodation. “Each space is endowed with its own personality,” explains Fonseca.

“The result is a sophisticated, yet relaxed ambience with the Atlantic as the background.

Worldwide Inspiration

It stands to reason that relaxation and de-stressing the mind is a key focus here. “Our guests are usually couples, aged 35 to 55 years, from sophisticated urban areas, seeking a break from the urban hubbub, and looking to restore their energy levels by giving themselves up to nature and the countryside,” explains Fonseca. “Usually they are people with environmental concerns and willingness to enjoy places with quality and comfort in a charming, but very relaxed, atmosphere.” It comes as no surprise that the spa at Areias do Seixo is a key element in achieving this.

The spa’s amenities include a dry sauna, Turkish bath, treatment rooms, a relaxation room and outdoor pool, and an extensive list of treatments are delivered using natural ingredients.

“We designed different anti-stress programs to unlock negative energies and tensions. The spa offers a variety of treatments that will retrieve the vital tone of the body and contribute to a new inner wellbeing,” says Fonseca.

“The most popular treatments are full body massages – ‘Floral Soul’ is a 60 minute, Indian inspired massage using a blend of lavender and jasmine essences that balances the nervous system and works to relieve physical and emotional exhaustion. Our ‘Touch of the Pebble’ treatment combines a fusion of techniques, including shiatsu. It uses a tridosha oil with sesame, turmeric, jojoba, avocado, beeswax, coconut and poppy. Abhyanga is a traditional, intense Indian Ayurvedic massage that restores physical, energetic, emotional and mental balance of the body.”

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Areias do Seixo’s key clientele are heavily catered for, with numerous spa and outdoor activities specifically created for couples. The ‘My Love’ ritual consists of a bath for two using floral extracts of orchids, ylang-ylang, wild roses and poppies to purify the skin, followed by a relaxing ‘Alma Floral’ couples massage with jasmine and lavender essences. For the outdoor loving, activities include bicycle rides, picnics and magical dinners by the lake. Restaurant dishes are made up of locally sourced ingredients, with most vegetables coming from their own organic vegetable garden, along with the freshest of fish from the fish market, and delicious seasonal fruits.

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Already one of the most popular resorts to visit in this region, this is a place that combines the best elements of a spa business to create a truly unique experience. The popularity of Areias do Seixo only looks set to increase. “The forecasts for 2014 are very positive,” concludes Fonseca. “We have been receiving more and more guests, who are sharing the wonderful feeling of being welcomed in a big house! Many of them are sharing the wish to come back – a situation that has been observed consistently.” http://www.areiasdoseixo.com

*Images courtesy of BeautyLab

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APRIL 2014

ECO-CHIC

Are you looking to make a change to your spa by becoming more efficient, sustainable and earth-friendly? Don’t know where to start? We’ve rounded up some of the best brands to consider introducing into your business.

Aveda is a pioneer in the green cosmetics world, with now more than 90% of essential oils and 89% of raw herbal ingredients certified organic.

Aveda looks at its products’ environmental impact, and takes many factors into consideration when formulating them, such as the processing of the raw materials for ingredients and the impact on the communities who provide them.

Ever mindful of its environmental footprint, Aveda aims to reduce the size, weight and production processes of packaging wherever possible, offer packaging that can be recycled whenever possible and use the most environmentally sound materials. It is proud to be the first beauty company manufacturing with 100% certified wind power at its primary manufacturing facility. http://www.aveda.co.uk https://twitter.com/aveda https://www.facebook.com/Aveda

Repêchage and the environment work hand-inhand to produce nutrient-rich seaweed-based skincare products that now feature in top spas around the world. Seaweed is brought into its professional skincare treatments and collections in an eco-friendly way, sourced from the government regulated waters off the coasts of Brittany, France.

The government regulates pollution as well as harvesting practices to ensure the safety of the seaweed the region produces, as well as the region’s ecosystem. https://www.repechageuk.com https://twitter.com/repechage https://www.facebook.com/RepechageEurope

SpaRitual is dedicated to the concept of sustainability and everything it entails and is committed to creating eco-conscious products with all ingredients sourced with awareness. Wherever possible, organic or wildcrafted plants are used in formulations, and all nail lacquers and elixirs are 100% DBP, toluene, formaldehyde, formaldehyde resin and camphor free.

SpaRitual is committed to using recycled and reusable materials wherever possible and continually strive to use the safest and most sustainable materials; this includes using soy based inks and environmentally friendly papers in all printed materials and outer packaging, including FSC-Certified and post-consumer recycled papers. As an eco-conscious company, SpaRitual continually monitors sustainability issues in order to remain environmentally and socially aware. https://www.sparitual.co.uk https://twitter.com/sparitualuk https://www.facebook.com/SpaRitualUK?sk=wall

Business Feature

Pinks Boutique is the only certified UK Organic Spa product house offering complete ranges for manicure, pedicure, facial, body and waxing. Its luxurious organic skincare products offer captivating aromas, opulent textures and long lasting results without chemicals, harm to the environment or questionable ethics. Never compromising on quality, the brand source the finest organic ingredients from around the globe that nourish, protect and rejuvenate the skin. This, and careful cookery, result in bioactive formulations rich in anti-oxidants, fatty acids and vitamins without cheap bases such as liquid paraffin and water to fill up your bottles. Clients can feel and smell the difference, which has resulted in many product award wins and links with 5 star spas such as Aman resorts, Radission Edwardian Blu group, the Scarlet and the Mayfair Hotel.

All Pinks Boutique products are certified organic by the Soil Association, are safe for vegetarians and vegans, are not tested on animals and are hand blended in England. http://www.pinksboutique.com https://twitter.com/pinksboutique https://www.facebook.com/ PinksBoutiqueOrganic?ref=ts

Maletti’s ranges of eco-sustainable furniture and products are a result of the company’s desire to improve all environmental aspects of the business, aiming to create products that have little or no negative impact on the environment using energy efficient ‘carbon neutral’ production methods.

Designers Christophe Pillet and Elisa and Stefano Giovannoni have created a range of products that are in keeping with Maletti’s environmental ethics.

Pillet’s Eco Fun Collection line utilises recycled and ethically produced materials and combines them with bright colours and simple shapes to create a lively, contemporary range of furniture. As well as ethical, Eco Fun is also affordable – a key feature of Maletti’s environmental ethos is that all stylists should have the option to follow their principles regardless of size of salon or budget.

The Green First Collection is part of the Design Collection by Presence Paris and the first ever eco-sustainable range of salon furniture. Created in conjunction with L’Oréal professionals, the Green First Collection is a luxurious and elegant range of furniture with a warm, comfortable homely feel.

Produced using natural, sustainable ‘zero mileage’ forested wood and recycled materials, Green First Collection delivers style, comfort and peace of mind. http://www.malettigroup.co.uk https://twitter.com/MalettiUK https://www.facebook.com/pages/MalettiUK/331220483588484

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Established in 1958, Éminence has become a globally recognised spa and salon brand, with clients including selected Ritz Carlton Hotels & Resorts. Its 250-strong range includes 100% natural masques, fruit cleansers, moisturisers, serums and body treatment that are free from synthetic ingredients including parabens, SLS and GM ingredients. The products are incredibly results driven and the brand has pioneered some ground breaking natural formulations including stem cell complexes and a natural retinol alternative with proven results.

All Éminence products are created using environmentally friendly processes. These processes range from the use of solar and wind energy to power the ingredient farm, to the recyclable packaging and vegetable ink dye used to wrap the products. Additionally, since partnering with Trees for the Future In 2012, they have planted over 1 million trees to benefit the future of the environment and continue to drive tree planting initiatives. http://www.theskinsmith.co.uk https://www.twitter.com/EminenceOrganic

Oe Organic Elements is an Italian organic skincare line that is 100% free from parabens, petrochemicals, mineral oils and animal derived ingredients. More than just organic skincare, it is conceptionally designed organic skincare with real applied science. Its strong link with medical universities in Italy adds an extra dimension of chemistry and technology that is very often lacking with many organic skincare products.

Spas enjoy the ‘freshly activated’ concept for their treatments, meaning professional products are only activated at the moment of use, offering clients a truly active service. A sensory journey at the beginning of any Oe treatment allows clients to choose an aroma that enhances their mood on the day, meaning that each Oe experience is potentially different every time. http://www.oe-cosmetics.co.uk https://www.facebook.com/organicelements

O’NINE UK is an eco-friendly company that supplies the only 100% totally non solvent nail gel system in the UK. According to O’NINE, its PureGel products are the first of their kind to be 100% solvent free, meaning no unpleasant odours and no irritation to the wearer or technician.

O’NINE PureGel has passed the strictest tests and has proven itself as a leading contender in the UK market, making it a perfect choice for caring professionals. It’s a safe, healthy and eco-friendly product without having to compromise on lasting shine or durability. http://www.onineuk.com https://twitter.com/ONINEuk https://www.facebook.com/pages/ Julie-Brown-Nails-Education-OnineProducts/219352371429908

Jumbrella Distribution Limited has partnered with a new and innovative brand, ECOHEADS, to produce an eco-friendly shower head for the professional market.

The shower-head doubles water pressure while saving water and energy and the unique black tourmaline stones filtration-system helps reduce chlorine levels and generates negative ions as water passes through. This softens the hair for a smoother end result. Thanks to the purifying qualities of the filter screens, this original product also removes sediment, rust and sand for cleaner water, as well as being 100% recyclable.

For further details on the product, or for information on becoming a regional distributor, contact info@ jumbrelladistribution.co.uk or call 0845 313 0032.

Business Feature There are many businesses throughout the UK that have perfected the use of ‘green’ products, equipment and furnishings to remain as eco-friendly as possible. However, when it comes down to the professional hair and beauty industry, we think one salon has hit the nail on the head. This family run business in Aberdeenshire has recently undergone a major green refurbishment and is setting the standard for others across the industry.

ECO CASE STUDY: ÉLAN HAIR DESIGN What gave you the inspiration to become an eco-friendly business, and why is this important to you?

Which brands have you chosen to partner with, and why these in particular?

When Élan embarked on a £250,000 salon refurbishment, innovation was the central pillar of their dream to create a truly unique salon concept. Creating a business where hairdressing, barbering and beauty services were above all the best in the locality and beyond meant that the innovation Élan took on had to have a totally revolutionary approach that would give them a unique position in British hairdressing, enhance customer service and transform the business by reducing costs and boosting profit. It would be something completely original, groundbreaking and defining, and something to inspire every UK hairdressing business. The focus for their innovation at Élan – the environment!

Élan choose to work with green brands such as Aveda, L’Anza and Nioxin. These brands are all extremely natural and Aveda in particular has ties to the environment with their specific salon concepts. Milton said, “We felt these brands were an excellent choice that reflected our ideals. In addition to hair brands, we also go above and beyond by using Ecover cleaning products and fair trade tea and coffee.”

Salon owner Lorna Milton explains, “For years, salons have been criticised for the amount of pollution they generate. Between aerosols and chemicals found in hair colour and perming solutions, salons have a reputation for being toxic businesses. This is why we set on a mission to prove that there is a much needed eco approach in the hairdressing industry and every salon can benefit from going green! We didn’t want to make a change by just switching to organic products, we also wanted to diminish our impact on the environment by changing the way in which we work. And hopefully inspire others to do the same.”

What do you do, in terms of work practices and design, to make you eco-friendly?

“In terms of everyday work practices, we use EasyDry compostable towels which don’t require laundering,” explains Milton. “We also shut off water in between shampoos and have restricted the water flow to the taps to minimise water consumption. We segregate waste and recycle everything possible. We also re-use appointment cards as they are double sided and we send customers’ hair to local farms for composting.”

Design wise, Élan used carbon zero soya padded Italian furniture made from recyclable aluminium and wood certified by the FSC. They also applied several eco-friendly features into their salon design, including low flow toilets, solar thermal panels to heat water, photovoltaic panels to generate electricity and bacteria resistant floor tiles made from 40% reconstituted materials.

“The general salon design is modern and inviting for customers of all ages,” adds Milton. “We wanted to prove that going fully eco doesn’t mean a salon can’t still look great!”

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What are the financial benefits of being an eco-friendly business?

While initial costs of the refurbishment were high, Élan is now reaping the rewards of its sustainability policy. Since the refurbishment was completed in 2012, the company has grown at an impressive rate, with turnover increasing by 16% to £373,749 for its September 2013 year end. Élan’s business plan is to increase turnover by 20% each year in the next two years, something which the company is on track to achieve.

The key to this increase in turnover is a reduction in costs, achieved through a raft of energy efficiency savings. Élan’s energy efficient measures (for electricity, water and heat) are expected to save the business £16,990 over the CMP period of four years in comparison to non-green SMEs. Élan has also reduced its electricity bills for the year 2012-2013 from £6,100 to £787 due to the introduction of PVpanels and the installation of LED lighting.

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What response do you get from your clients, and how would you encourage them to follow eco-friendly practices at home?

“Our customers love our approach. We encourage them to get involved by posting their ideas in our green ideas box and we also encourage them to bring their empty shampoo bottles to the salon for recycling,” says Milton.

Long-time customer and businesswoman Karen Mackenzie, adds, “I work in waste and composting and have been so impressed by Élan’s commitment to reducing waste to landfill – over and above expectations, including before new Zero Waste Scotland regulations require it. A more genuine and enthusiastic interest as well as a radical and consistent approach is heartening, especially considering the size and locality of the business.” http://www.elanhair.co.uk https://twitter.com/Elanhairdesign

Are there areas within the business that you think you could improve on, and do you have any big future plans?

“We’re always looking for new initiatives to implement into the salon so there is always room for improvement,” concludes Milton. “We’re currently on phase 2 of 6 on the green ticks challenge to further reduce our emissions and we have also gone from winning bronze at the zero waste awards last year to winning gold this year. We seek to further improve our salon on a daily basis, but we’re very happy with what has been achieved so far! We are currently trying to develop a mentoring programme to help other UK salons with their green refurbishments. We’re also currently looking for a new premises in which to create a second salon where we will replicate our current eco measures as well as add new ones.”

UK DAY SPA FOCUS GRACE BELGRAVIA

Grace Belgravia is an exclusive private club for spirited, cultured and health-conscious women who want the very best in life. The club is the vision of businesswoman Kate Percival, and brings to London a ground breaking, powerful new concept for women’s lifestyle, health and wellbeing; an inclusive sorority of likeminded women.

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GRACE BELGRAVIA London’s premier health and wellbeing club for women The beginning Kate developed the idea during her Masters in 2008/2009 and the business plan became the foundation for Grace. She went out to private investors to raise finance with the three founding partners investing the balance of the funds. Grace was created to put the best of the best under one roof – from health and wellbeing through to fitness, healthy eating, spa relaxation and mental stimulation through lectures and events. Grace is a place where women can come and feel nurtured, cared for and intellectually stimulated – empowering women, giving them the tools to go out and be the very best they can be.

CEO Kate Percival

Other services Grace offers a multi-disciplinary ‘Five Graces’ programme at Grace Medical, which looks at nutrition, lifestyle, emotions, hormonal imbalance, allergies, and other factors that affect women of all ages in today’s world. The complex needs of our bodies must be addressed on a bespoke basis, so whilst the core of the practice remains strictly ‘evidence-based’, we see clear benefits in offering a wide range of complementary healthcare approaches.

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The broad expertise of Grace’s ‘in-house’ medical team is a true reflection of this integrated approach headed up by our medical director, Dr. Tim Evans. Grace offers fitness with Matt Roberts and his specialist team, plus fitness classes from Barrecorre to Pilates and yoga. The Grace Café serves healthy dishes prepared by Head Chef Keith Keiller and his team, along with advice from Henrietta Norton and Gabriela Peacock, our nutritional experts. We are praised for our amazing food – the quality, the variety and quite simply the taste. And it is all incredibly healthy and delicious.

UK Day Spa Focus Clientele There isn’t a ‘prototype’ Grace Member; our membership is a rich representation of many professions, backgrounds and personal situations. We have a wide age range from mid 20s on mother and daughter memberships, late 20s and early 30s who love the weekend or weekday business membership, through to women in their late 60s and 70s.

The average member age is around 42, but predominantly, members are late 30s to 50s. The majority are working women who see the club as a perfect place to unwind or to hold low key business meetings or breakfasts. Some choose to work at Grace.

Every member is unique and the intimacy of the club allows them to use it in a way that really works for them.

Professions include law, banking, art, media, medicine, telecoms, fashion – there is no one dominant area.

The majority nationality by far is British, followed by American, Italian and French! And then a pretty equal spread of over 36 nationalities.

Signature treatments The Grace Signature Massage and Facials with our specialist team are always popular –nutritional advice as part of a health and wellbeing regime is very much at the heart of our wellbeing advice. Grace Belgravia has also launched two new programmes; Grace Intensive cleanse and the Grace Sleep Programme, both of which have launched off the back of members requesting a deeper, mind and body cleanse and a need for support with insomnia and sleep issues. We consistently adjust and innovate our services for our members.

Spa brands We use a range of products such as Kerstin Florian and Dr Levy as well as a new brand from LA, Dr. Julia Hunter MD that we have exclusively in the UK. At the end of March we will be launching Spanish skincare brand, Natura Bisse and will be offering exclusive treatments for our members.

Design The 11,500 square foot club, flooded with natural light, is on the first and mezzanine floors of a historic Grade II listed building in Belgravia. The interior of the club is an exciting combination of classical and contemporary design and reflects the taste and style of the CEO Kate Percival, offering members ‘a home from home environment’.

Achievements Raising the finance was the first and most stressful achievement, followed by getting an 11,500 square foot Grade II listed space in a prime central London location. However, we managed to fit it out and complete the interior design in 5 months.

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Marketing strategies Our marketing strategy is not only focusing on reaching out to prospective members but also to our current members. We offer this through our varied events calendar, holding talks on art, culture, health, travel and business as well as partnering with high profile brands throughout the year.

The Grace Belgravia website is often the first port of call for a curious member-to-be, and offers detailed information on what our offering is. We follow closely, not only the amount of traffic we receive to the site, but which pages receive the most visits. Regular posts are made on our Grace Belgravia Blog, some of which are provided by our own Medical Team, as well as having outside contributors, providing visitors with nutritional advice, the latest fashion from Net-A-Porter, new travel destinations and an eclectic choice of ‘What’s on’ in London.

We also send out a monthly newsletter to both members and a carefully targeted and collated list of non-members. Our Twitter, and more recently, Instagram accounts continue to grow and attract interest as well as new members. Of course one of most effective tools is through word of mouth from our members and we are proud to announce that our renewals rate after our first year was extremely high.

2014 predictions Food and cleanses, together and separately, will be a huge trend in the coming years. People really are gaining understanding that what you put in, you get out. Our mantra is inside out beauty.

Grace will be launching its popular Grace to Go service to non-members and further afield in the London area. Supporting this, we will be launching a range of juice and soup cleanses to support our food service.

Within medical, Telomere length Analysis will be big this year as well as genetic testing to ensure that we can take the very best care of our health; in the spa sector we will see Rolfing which manipulates the body’s connective tissues to release stress patterns within the human form.

It is a physically applied practice, administered by a qualified practitioner with the objective of maximising individual wellbeing of body and mind.

Future plans We would love to share Grace with the rest of the world! The long-term goal is to have a Grace Club in some of the major capitals, but only when we are sure we have perfected the first. https://www.gracebelgravia.com

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LET’S TALK TRAINING SALON SYSTEM

MAVALA

Perfect for the beginner, this course covers essential manicure and pedicure procedures combined with luxury spa treatments. The full day course costs £115 + VAT, and is available nationwide.

Mavala offers a range of professional courses to ensure thorough, effective, accredited training. These comprehensive courses are conducted by one of their world class experts and take place within their training school and head office in Sevenoaks, Kent.

Course structure • Salon hygiene, sanitation/health and safety • Client consultation, contra-indications and client care • Essential anatomy and physiology for hands and feet • Treatment procedure (including massage for hand, foot and leg) • Luxury treatments – exfoliating, hydrating treatment and paraffin wax • Polish application – French and American manicure • Homecare routine • Marketing and promotion For more information visit http://www.uktraining-solutions.co.uk

REPÊCHAGE

One day training courses Dependent on the day chosen, the course may cover the structure of the nail, nail problems and how to treat them, basic manicure and pedicure techniques and advice on using your Mavala knowledge to create sales.

Professional training courses • One week Manicure Diploma Course: This is a certified Diploma training course, accredited by the Guild of Beauty Therapists, that will enable you to gain insurance and perform treatments in salons, spas or as a self-employed therapist.

• Two day Pedicure Diploma Course: This course will provide comprehensive theory on hygiene, health and safety, contra-indications and the practices of the Mavala pedicure treatments.

• Three day Swiss Facial Massage Diploma Course: This focuses on the art of Swiss Massage – a valuable enhancement to your treatment range.

• Two day make-up course: Learn about products and treatments from the brand’s beauty and make-up range.

Professional courses include a product kit, and examinations are included in the cost. For course dates and prices, email info@mavala.co.uk or call 01732 459412.

Repêchage’s three day education courses are designed to introduce therapists to the brand, with an in-depth look at products and treatments. Courses run from 10am – 5pm and are available throughout the year.

Course structure Day 1: Repêchage® company overview. Learn about the Repêchage Four Layer Facial® and the hallmark of the treatments – seaweed. A demonstration will include two massages designed by Repêchage CEO & Founder Lydia Sarfati.

Day 2: Hands-on workshop on the Biolight™ Miracle Facial with Glyco-Sea Glycolic Peel, Vita Cura® 5 Phase Firming Facial and Repêchage® Opti-Firm® Eye Contour Treatment.

Day 3: In-depth overview of Repêchage® products and treatments, and information on how to effectively diagnose and treat acne skin types. The day will end with a hand and foot workshop.

For further information contact 0800 731 7546 or email val@repechageuk.com. https://www.repechageuk.com

urses Courses

Creamy Craft Of Cosmetic Making 120.00 May + Vat21st - The Creamy Craft Of Cosmetic Making 11am – 4pm £120.00 + Vat

w to Make Mineral Makeup (Mineral Foundation, Blush and Eye Shadows) 30.00 +May Vat 22nd (£240.00 + Vat for both Mineral & Natural) - How to Make Mineral Makeup (Mineral Foundation, Blush and Eye Shadows) 11am - 4pm £130.00 + Vat (£240.00 + Vat for both Mineral & Natural)

w to Make Natural Makeup (Lipsticks, Cosmetic Pencils, Lip Gloss & Mascara) - How+ to Natural Makeup (Lipsticks, Cosmetic Pencils, Lip Gloss & Mascara) 130.00 +May Vat23rd (£240.00 VatMake for both Mineral & Natural) 11am - 4pm £130.00 + Vat (£240.00 + Vat for both Mineral & Natural)

Care with Essential Oils 120.00 +May Vat24th - Pet Care with Essential Oils 11am - 4pm £120.00 + Vat

Drop therapy 120.00 +May Vat25th - Qi Drop therapy 10am - 4pm £120.00 + Vat

omatherapy for the elderly May 26th – Aromatherapy for the elderly £90.00 + Vat 10am – 4pm £90.00 + Vat

e Art ofMay Perfume 30th –Making The Art of Perfume Making 120.00 10am + Vat – 4pm £120.00 + Vat

y 30th –May Aromatherapy Module Two Diploma 26th – May 30th – Aromatherapy Module Two Diploma 500.00 10am + Vat – 4pm £500.00 + Vat

Brandrick Contact Rosie Brandrick 615466 or 01455 619943 15466Tel: or014455 01455 619943 Email rosie.brandrick@shirleypricearomatherapy.com andrick@shirleypricearomatherapy.com Essential oils, carrier oils, skin care, hair care & body care, available from Shirley Price Aromatherapy

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Advertorial

GÉMEAUX Here at Gémeaux Limited, we are a small, UK based company with a passion for champagne. After falling in love with the Champagne area of France, and tasting lots of varieties produced by the smaller houses which were not available in the UK, we decided to import the finest of champagne ourselves.

We are very proud to be able to bring these champagnes from these small producers, for all to enjoy. We will do our very best to source any brand of champagne that you may have tried in France, but are unable to find in the UK. There are hundreds and hundreds of champagne producers in the Champagne region of France.

Many of them, as we know, produce champagne in vast quantities and sell it worldwide, through supermarkets and high street stores. However, there are also hundreds of producers who are very small independent farmers, and have been growing grapes and producing champagne for generations. They often produce a superior product, but are unable to get their champagne into the UK due to our strict import laws.

So what makes their champagne so special? It’s a bit like the huge supermarket chains and the corner shops. Their livelihood depends on it.

That is how Champagne-buy-Gémeaux got the idea to import these amazing champagnes into the UK for us all to enjoy.

Are you aware of the different types of champagne that are produced?

Non-vintage Blended from wines of several years to achieve a ‘style de maison’. This varies depending on the history behind each champagne house. Many non-vintage champagnes are blended from 30-40 different wines.

A non-vintage champagne will not be sold until it is 15 months old, although many champagne houses will keep their wine in the cellars for longer periods.

Vintage Vintage champagnes are a blend of wines from a particular year, when the quality of the harvest is especially good due to the weather conditions of that year. The vintage is decided by the individual champagne house for themselves to declare, so each champagne house may have a vintage in a different year to its neighbouring house. A vintage champagne will not be sold until it is 39 months old, but again, many of the champagne houses will age their wines for longer.

Rosé The colour of the rosé wine comes from the skins of the black grapes during the pressing process, or by adding a small proportion of the red wine from the

Champagne Selection

champagne region. These champagnes will vary in colour, from light blush, to salmon, to quite dark, depending on the choice of the cellar master.

Prestige curvées Most champagne houses produce a ‘special’ bottle in a vintage year and these are normally destined to be ‘prestige cuvées’. These champagnes will be more expensive due to the fact that the grapes have come from the top producing vineyards, and the grapes will be hand selected and carefully pressed and blended. The champagne is left to mature for 5-7 years, after which it will be riddled by hand prior to disgorgement.

All of our champagnes are available to your spa at wholesale/trade prices.

To allow us to provide you with a quotation, or for further information on the champagnes that we import, please call Ian and Karen Dibbs on 01763 770017 or email info@champagne-buy-gemeaux.co.uk http://www.champagne-buy-gemeaux.co.uk https://twitter.com/champersgemeaux https://www.facebook.com/gemeauxfinechampagne

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Photographie : © Robert Daly / Fotosearch •

NAT U R E L L E M E N T P E R F O R M A N T For details on becoming a stockist of Swissdermyl’s exclusive salon/spa skin care range, please contact Lynne on 01635 749749 or email Team@calladistribution.co.uk 29/09/11 19:04

Furniture Focus

MIRRORS

Brighten up your treatment area with one of these stylish pieces.

http://www.malettigroup.co.uk https://twitter.com/MalettiUK https://www.facebook. com/pages/MalettiUK/331220483588484

Louise II – An elegant wall-hung

styling desk with a polished stainless steel structure and laser cut decoration. £4,000.00 + VAT

Eclipse – This single wall

styling unit comes with an aluminium glass top shelf and hairdryer holder. £2.000.00 + VAT

Tango – A polished

steel unit with a shelf and interior back lighting. £1,300.00 + VAT

Mosaic

The is one of many styling mirrors available from the REM portfolio. This impressive piece is available in black or white, and can be supplied with or without a polished cast alloy styling shelf.

Prices start from £555.00 http://www.rem.co.uk https://twitter.com/remuksalons https://www.facebook.com/REMSalons

in partnership with

Brought to you courtesy of our sister company

www.checkaprofessional.com

0808 901 9042

Find out about the unique advantages Checkaprofessional membership could provide for your online marketing.

The Checkaprofessional website will give instant access to hair and beauty professionals who have agreed to be vetted by us and continuously monitored by their clients who can post feedback on the site. It will provide a FREE one-stop shop to finding the right professional for a client`s particular needs.

Today, clients are looking for an informed choice when choosing a therapist and Checkaprofessional`s new online service is providing just that.

THE ONLINE MARKETING REVOLUTION FOR HAIR AND BEAUTY THERAPISTS!

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Man Talk

THE CHANGING FACES OF MAN In the first of his expert columns for Modern Spa Magazine, Mark Sproston discusses the development of the male grooming industry, and how spas should utilise the evergrowing opportunities within this sector.

The rise of the ‘modern man’ has been portrayed as both media myth and valid social trend. Following the lead set by icons such as David Beckham in their attention to personal grooming and body image, a growing cohort of cosmopolitan, predominantly urban young men are exemplifying the ‘modern man’.

Grooming is booming, and younger men seem more health and body-conscious than might be expected.

They are buying products and taking care of their appearance more than they might have done a couple of years ago.

Perhaps surprisingly, when men were asked whom they would most like to be for the day, the most popular choices were Brad Pitt and David Beckham, who came significantly ahead of Tony Blair, Richard Branson and comedians such as Ricky Gervais and Peter Kay. As Pitt and Beckham are known more for their looks and style than their intellect or personality, this could be taken as an indicator of ‘modern man’ tastes.

Myself and my company recently conducted a survey of 225 men, with 52% of respondents having visited a salon for hair removal, followed by body massage (38%). More than 28% of respondents had visited for a facial, while 63% had experienced a ‘Wet Shave Facial’.

The ‘Wet Shave Facial’ is fast becoming one of the most popular treatments offered by high street salons and high end spas, and equates to over 85% of our students, having trained over 2500 hair and beauty professionals the art of the ‘Professional Hot Towel Shave’ since January 2007.

Evolving attitudes Our research shows an increasing amount of male participation in grooming and buying of grooming products in salons and spas, on average adding 40% additional revenue to the business.

Research firm Key Note estimates that the male grooming market will grow from £850m now to £1.5b in 2015, while Mintel, which last year published a ‘Men’s Grooming’ report, has identified a strong bias to under-24’s in the use of skincare products, suggesting that there is greater acceptance of the practice among younger men. While five years ago just 15% of males had visited a high street salon or spa, the level is expected to reach around 65% by 2015.

We have seen a huge growth in men visiting salons and spas, and in 2013 we trained over 500 hair and beauty professionals who wanted to bring the professional wet shave service into their business.

The two day course teaches the student all about men’s skin; how it differs from that of the female’s, to identifying hair growth patterns – a key indicator to how you will shave your male client. It also covers how to professionally advise your clients on shaving techniques and products, not to mention practising the professional shave on ten willing models.

Functional marketing So how do salons and spas make their products appeal to the ‘modern man’ without turning off more traditional men? The use of language is key. The company’s Shavedoctor range of shave and skin care products uses a clear, masculine vocabulary to convey the fact that these products are functional and not effeminate, for example, ‘Face Scrub’ rather than exfoliator. We have even cleverly named our post shave cream a ‘Moisturazor’ not Moisturizer, so currently trending that men moisturaze and women moisturize.

We use this masculine language so that men won’t feel threatened (by the products). We aren’t women. We need an instant result.

It is currently a very exciting time to be in the male grooming market, and introducing a masculine treatment like the professional wet shave will help you increase your male client base tenfold.

Remember, men moisturaze and women moisturize. http://shavedoctor.co.uk https://twitter.com/shavedoctor https://www.facebook.com/ShaveDoctor

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Why Choose Pevonia?

Award-winning support programme

Pevonia seriously and selectively approaches partnering to assure an educational, profitable and growth-driven business relationship.

Pevonia provides the following award-winning support services:

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Assigned Dedicated Account Manager

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Educational Event & Sampling Programmes

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Assigned Trainer

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Marketing & PR Budget Boosting Programmes

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On-Site & Regional Training • Product Knowledge & Hands-on Training • Revenue-generation Strategies

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POP & Visual Merchandising Assistance

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On-site Marketing Support – in-room, in-spa, consumer

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Spa Menu Development, Menu Design & Templates

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Co-Operative Advertising Programme & Templates

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Pevonia-exclusive WE CARE Retail Sales Strategy

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Professional & Retail Selection, Planning, Assessment, and Rotation

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Opening Order Incentives & Customisation

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Online & Emarketing Programme

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Specials & Promotions – Strategic Planning

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Annual Event Support

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Ordering & Spa Team Incentives

l­ ­ Public Relations Co-Branding • broadcast, print, on-line, emarketing

Experience exemplary support while ensuring your customers the ultimate spa experience!

10 Reasons Why...

Partnering with Pevonia equals Success Natural Formulations

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Paraben-Free, with Organic Extracts Face & Body In-Spa Treatments & At-Home Products Result Driven for Women, Men, Teens & Pre-Teens

Service Excellence

2 3 4 5 6 7 8 9 10

Professional, Ethical & Reliable Supplier

Educational Support

Customised Technical, Business-Building & Clinical Advanced Training Programmes

Marketing

Tools & Material Assuring Your Success!

Advertising

Leading Consumers to Your Door

Customer Support Programme

Savings, Added Value/Boosting Your Bottom Line

Product Tester & Sampling System Product Introduction & Brand Awareness

Promotions & Point of Purchase Increasing Spa Profitability

Spa Consulting Services Expert Advice, Proven Success

Spa Image

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APRIL 2014

Modern Spa Magazine rounds up some of the best male friendly treats for Father’s Day.

DADDY COOL Yon-Ka Barber Shave RRP £26.00

This cream ensures a close shave even on tough stubble, whilst remaining gentle on the most sensitive skin. It helps the razor glide perfectly over the skin, preventing nicks, cuts, irritations and razor burn, and its high pH gives it the power to soften stubble right down to the root for easy removal. The refreshing essential oils of lavender, geranium, rosemary, thyme and cypress leave skin soothed and hydrated. http://www.yonka.co.uk https://twitter.com/YonKaUK https://www.facebook.com/YonKaUK

Aveda Men Pure-Formance Firm Hold Gel RRP £18.00

This lightweight styling gel delivers maximum hold and control to the hair, while adding definition and shine. The organic essential oils of spearmint, vetiver and lavender provide a rich, spicy and refreshing scent, and nourish the hair without unwanted build up or flaking. http://www.aveda.co.uk https://twitter.com/aveda https://www.facebook.com/Aveda

Murad Face Defense Broad Spectrum SPF15 RRP £31.00

Specifically designed for men, this triple-action moisturiser features Dr. Murad’s unique Patented Skin Repair System. It infuses skin with essential hydration and provides broad spectrum protection against damaging UV rays.

Antioxidants defend skin from ageing free radical damage while vitamins C and E condition and balance the skin, leaving it clear and smooth. https://www.murad.co.uk https://www.facebook.com/MuradUK https://twitter.com/MuradUK

Father’s Day Spa Boutique Resultime Microdermabrasion Scrub RRP £27.00

This intense scrub uses micro-beads to remove dead skin cells, and enzymes to renew the skin. It leaves the skin soft, smooth and luminous, and also contains a soothing, anti-irritant ingredient for added softness. It is suitable for most skin types, apart from the most sensitive, and is perfect for those who like a ‘scrub’ sensation. http://www.resultime.co.uk https://twitter.com/collinuk https://www.facebook.com/collinresultime

Sothys Soothing Aftershave Balm RRP £28.50

Sothys Soothing Aftershave Balm provides an immediate feeling of freshness to the skin, reducing the appearance of small spots and calming razor burns caused by shaving.

Macadamia oil softens weakened skin, leaving it soothed and less irritated. http://www.sothys-uk.co.uk https://twitter.com/SothysUK https://www.facebook.com/SothysUK

Elemis Time for Men Daily Moisture Boost RRP £29.00

This award winning lightweight moisturiser helps nourish and soothe the skin post shaving. Ingredients include a trio of citrus oils to help decongest the skin, chestnut and bamboo to restore suppleness and elasticity and Polynesian green tamanu oil to soothe. It is quickly absorbed, leaving the skin hydrated and comfortable. http://www.elemis.com https://twitter.com/elemis https://www.facebook.com/elemisltd?ref=ts

Modern Spa Loves Aveda Men Pure-Formance Exfoliating Shampoo RRP £20.50

Including walnut shells and jojoba beads to exfoliate, this high performing formula cleanses hair and relieves the scalp of dead skin cells, excess oil, product build-up and other impurities. The product has a rich, spicy and refreshing aroma of kunzea, citrus and certified organic essential oils. http://www.aveda.co.uk https://twitter.com/aveda https://www.facebook.com/Aveda

WWW.MODERN-SPA.COM

APRIL 2014

Tried & Tested

Aimee Loves...

Yon-Ka Age Defense HYDRA N°1 Serum

Queen B B Strong Nail Strengthener

Description: ‘With its true long-lasting, intense hydration activating complex, this creamy and refreshing gel is the perfect emergency remedy for very dehydrated skin.’

As the owner of three nails on each hand that grow, and two on each hand that split in half and break, I was excited to try the B Strong nail strengthener to see if it could bring an end to this problem, because let’s face it, nobody wants wonky donkey length nails. This product contains vitamin E and pomegranate extract, and is suitable for thin, weak, splitting or peeling nails.

I have been using this product in the morning under the Yon-Ka HYDRA N°1 Cream. My skin is a combination of every type possible; in the morning it’s always dry.

By midday, it can become so oily that it looks as if I’ve dipped my head in the sink. And then I have a touch of sensitivity thrown in for good measure; I’ve recently been lucky enough to have had a huge reaction to a product and ended up with a collection of spots that closely resemble a giant star constellation along my jaw and down my neck.

I never quite know what will be the best option for the treatment of my skin. However, recently, it’s been on the particularly dry and dull side, and I’ve really enjoyed using these products. I’ve found that they go on amazingly well – the serum sinks into my skin really quickly and leaves a lovely, glowy finish. The serum and cream work beautifully together, with the serum providing the perfect base, although as my skin starts to become more on the oily side, I think I may have to substitute the cream for a more suitable product. The serum in particular though has become a firm favourite. http://www.yonka.co.uk https://twitter.com/YonKaUK https://www.facebook.com/YonKaUK

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Having applied two coats every other day, as advised, for the last ten days or so, it’s definitely a case of ‘so far, so good.’ Without doubt, my nails feel much stronger when I perform the fool proof nail strength test, i.e. when I push the ends of them down with my thumb. (I don’t think you’re supposed to do this). I can’t comment on whether B Strong has had a positive effect on the splitting of my nails, because I don’t think I’ve given it long enough to improve the damage that I’ve caused from picking the splitting sections off. (I don’t think you’re supposed to do this either). However, I’m confident that I’m on the way to achieving lovely, strong, even nails, so I will continue to use this product as a base coat under my nail colours, or on its own for a lovely, natural shine.

The Queen B nail product range is distributed in the UK by Palms Extra. http://www.palmsextra.com

WWW.MODERN-SPA.COM

APRIL 2014

PRODUCT DIRECTORY AESTHETIC EQUIPMENT Laser S.O.S. Ltd 01480 460990 info@lasersos.com www.lasersos.com

ASSOCIATIONS

Checkaprofessional.com 0808 9019042 info@checkaprofessional.com www.checkaprofessional.com www.twitter.com/checkaprof

EYELASH SERVICES & TREATMENTS

Thalia Distribution & Training Academy 0800 0148231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA

SKIN CARE

Caudalie 0207 4988944 http://uk.caudalie.com/ spapartner@caudalie.com www.twitter.com/CaudalieUK

TANNING PRODUCTS & EQUIPMENT Xen-Tan Natalie Roche – For the Love of Beauty 0844 800 7661 customercare@xen-tan.co.uk press@xen-tan.co.uk

TEXTILES Création Baumann Phone + 44 (0) 20 7226 7748 Fax: + 44 (0) 20 7226 7753 Mob: + 44 (0) 7791 986728 www.creationbaumann.com mary.hall@creationbaumann.co.uk

Thalia Distribution & Training Academy 0800 0148231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA

Elemis 02079072741 www.elemis.com www.twitter.com/elemis

HAIR REMOVAL

Environ IIAA Ltd 0208 4502020 http://www.iiaa.eu/Category/1/environ www.iiaa.eu www.twitter.com/IIAALTD

Couture Training 0121 647 7244 email info@couture-training.com www.couture-training.com www.facebook.com/couturetrainingacademyltd www.twitter.com/CoutureTraining

GLAMGLOW Natalie Roche – For The Love Of Beauty 0 844 800 7661 info@glamglowmud.co.uk customercare@glamglowmud.co.uk press@glamglowmud.co.uk www.glamglowmud.co.uk www.twitter.com/GLAMGLOW_UK

Jane Iredale IIAA Ltd 0208 4502020 www.janeiredale.co.uk www.twitter.com/JaneIredale_UK

Couture Training Waxxpress, Caronlab, Masqua 0121 647 7244 email info@couture-training.com www.couture-training.com www.facebook.com/couturetrainingacademyltd www.twitter.com/CoutureTraining Harley Wax 0845 6121944 info@harleywaxing.co.uk www.harleywaxing.co.uk www.twitter.com/HarleyWax

MAKE-UP BRANDS

Jane Iredale IIAA Ltd 0208 4502020 www.janeiredale.co.uk www.twitter.com/JaneIredale_UK

MANICURE & PEDICURE All That Jazz Nail Harmony UK 0208 1720595 www.allthatjazzuk.com www.twitter.com/AllThatJazzUK CND Sweet Squared 0845 2106060 www.sweetsquared.com www.twitter.com/sweetsquared Jessica Nails Gerrard International 0208 381 7793 Email info@gerrardinternational.com www.gerrardinternational.com

Goldi Dead Sea Skin Care Ganesha Group 0845 8625110 Info@ganeshagroup.co.uk www.goldideadseausa.com www.twitter.com/ganeshagroupuk Laser S.O.S. Ltd 01480 460990 info@lasersos.com www.lasersos.com

Thalia Distribution & Training Academy 0800 0148231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA

SLIMMING & WEIGHT LOSS BioSlimming Westfield House Distributors 01290 553114 www.westfieldhousedistributors.co.uk www.twitter.com/BIOSLIMMING_UK

O’Nine Nails UK Julie Brown Nails & Education 07795810898 www.twitter.com/onineuk

Technogym U.K. Ltd. +44 (0) 1344 300236 +44 (0) 1344 300238 UK_info@technogym.com http://www.technogym.com

Thalia Distribution & Training Academy 0800 0148231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA

Julie Brown Nails & Education 07795810898 www.onineuk.com www.twitter.com/onineuk Thalia Distribution & Training Academy 0800 0148231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA

Pevonia 01449 727000 www.pevonia.co.uk www.twitter.com/PevoniaUK

Leighton Denny Expert Nails Richards & Appleby 0845 862 1525 www.leightondennyexpertnails.com/ www.twitter.com/leightondennyEN

OPI Nails Lena White Ltd 01923 240010 www.opiuk.com www.twitter.com/OPINails

TRAINING OPPORTUNITIES

SPA TECHNOLOGY MindBody 0203 3974810 www.uk.mindbody.com www.twitter.com/mindbodysalon

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