WWW.MODERN-SPA.COM
OCTOBER 2014
Worldwide Inspiration
Flare Spa, Four Seasons, Pudong
page 33
A D D E D G Y S O P H I S T I C AT I O N W I T H G W E N - I N S P I R E D C O L O U R S F O R T H E H O L I D AY S!
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INTRODUCTION
Welcome to the October issue of
H
ello Readers! I’ve been in the industry for (ahem) quite a few years, and when talking with my much younger peers, they were horrified when I recounted stories of when I first started out at the ELLE magazine beauty desk, and I had no Internet and no email. I would (cue…gasp) ‘fax’ any paper work and have to wait patiently until the postman would drag in the sack fulls of mail every day. However, now we are completely submerged in modern technology; social media, Facebook, Twitter, selfies, Pinterest, web pages, sites, blogs, Klout scores and apps have become an essential part of everyday life. I am tiptoeing into this phenomenon – please follow me on Twitter (ModernSpaED) but be patient, especially if I retweet too many times! From a business standpoint it
does seem to be a no brainer – this is free marketing after all. So if like me, you need a little help when it comes to modern technology then turn to page 59 – we have all the expert advice on how to propel your business into the 22nd century, (and hopefully dramatically increase your revenue too). We have the festive treats of the season that would look fantastic on your shelves and will make great gifts for friends and family too. And if you think your business might suffer from the ‘January Blues’ then turn to page 28 for some insider hints and tips on how to combat S(S) AD – seasonal (spa) affective disorder. Also we have a brand new Modern Spa Guide section – where you will find the best editor-approved day and stay spas in the UK and beyond – to really excite and inspire. Enjoy!
What we’ve been up to this month… Modern Spa Magazine at Olympia Beauty Show 2014… Singer, Lydia Lucy pops over to say hi and hangs out with Publication Manager, Lee
Sarah is hard at work grilling Salon System Educator and Expert Nail Technician Rachel Gribble Products I’m testing this month? The new Kerstin Florian Rehydrating skincare set. I’m keeping the Neroli Facial Spritz on my desk to hydrate my face during the day. Delicious.
Sarah Joan Ross Editor-at-large
OCTOBER 2014 | WWW.MODERN-SPA.COM | 5
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CONTENTS
33 Editor Sarah Joan Ross – sarahr@cimltd.co.uk Publication Manager Lee Shearer – lee@modern-spa.com 01795 509102 Sales Manager Jen Shearer – jen@cimltd.co.uk 01795 509102 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk 01795 509108 Credit Facilities Manager Susan Cooter – creditcontrol@cimltd.co.uk 01795 509103
12
UK Spa news New product launches
19
Treatment Focus Aromatherapy now
28
Business Feature Beat the January Blues
31
Spa Guide International, UK and day spa focus
51
Sarah Loves Tried and tested
59
Technology Know-How Get the web right (and the clients will follow)
64
Spa Boutique 12 Christmas gift sets to give and receive
67
Editor’s Picks The top products hitting the shelves
69
Product Directory
70
A Day in the Life… Lisa Barden
39
Chief Executive John Denning – jdenning@cimltd.co.uk No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Modern Spa magazine. © 2014. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.
64 OCTOBER 2014 | WWW.MODERN-SPA.COM | 9
UK SPA NEWS
BEAUTY BULLETIN Keep updated with all the latest spa news and views
On trend The latest spa wear from Simon Jersey, is showcasing more than 20 new designs and colours, to help those working in the beauty industry balance style with quality and durability, every day. Introducing new and exciting colour palettes taken from the latest in beauty trends with hues such as raspberry, mulberry and graphite and new shapes, necklines and cuts so you stay a step ahead of the high-street trends. Also, check out the new ‘Simon Says’ section created to offer insights and expertise from the Simon Jersey team. Featuring top tips on building a strong team image and personalising garments. www.simonjersey.com
New seaweed oil October sees VOYA launch the world’s first organic seaweed oil for retail – Angelicus Serratus. This distinctly fragranced, super-hydrating body oil helps to improve suppleness and elasticity whilst purifying and cleansing tired skin. The rich seaweed oil is enhanced with anti-oxidant rosehip that slows the signs of ageing and evening primrose to help improve cell structure and skin elasticity. It is also enriched with stimulating notes of lime and rejuvenating mandarin to boost skin renewal. RRP £32.00. www.voya.ie
L’Eau Yes Sothys has recently launched its range for sensitive skin – SPA™ THERMAL WATER – a gentle formulation, which achieves powerful results. This skin elixir lastingly reduces skin sensitivity, helping to block epidermal receptors which are responsible for sensations of pain, irritation and itching on the skin’s surface. The formula contains ‘active’ water which has a low mineral content and pH close to that of the skin, ensuring that the most fragile face benefits from this exceptional natural ingredient. The range consists of Micellar Cleansing Water, Soothing Velvet Cream, Soothing Melting Fluid, Soothing SOS Serum and Nutri – Soothing Mask. RRPs range from £23.00 – £38.00. www.sothys-uk.co.uk 12 | WWW.MODERN-SPA.COM | OCTOBER 2014
UK SPA NEWS
Glow getter This multi-tasking tan in a bottle has a 360-degree nozzle – so you can bronze your back and other hard-to-reach places, it covers imperfections, offers a natural golden glow and even sets face make-up. Plus it’s non transferrable, so won’t spoil your whites – but washes off with soap and water. Available from fakebake.co.uk, Debenhams, John Lewis, Harvey Nichols, £13.50.
Going pro Beauty brand Elizabeth Arden has announced the launch of professional skincare brand Elizabeth Arden PRO. The range comprises of five regimes, dedicated to specific skin problems and based on the Skin Health & Beauty Pyramid™ philosophy. So expect to see remedies for Problem Prone, Brightening, Age Defying, Hydration and Sensitive. Elizabeth Arden PRO will only be sold to the professional market and will be available from October at professional skincare locations only.
New Year, new you The iiaa, the company behind the Advanced Nutrition Programme skincare supplements, has launched their latest luxury gift box just in time for the festive season. Packaged in a chic box, the limited edition set not only features full size (60 capsule) pouches of the line’s three best-selling Skin range supplements (Skin Vit A+, Skin Antioxidant and Skin Omegas) at a discount, it also includes three complimentary Mini sizes for added value. Advanced Nutrition Programme’s boxed set costs £69.95 RRP (wholesale £35.00 + VAT) and is part of a cutting edge range of supplements that supports the topical skincare regimes recommended by professionals in salons, spas and clinics. For further information about the range, phone 020 8450 2020 or visit www.iiaa.eu OCTOBER 2014 | WWW.MODERN-SPA.COM | 13
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JANE SCRIVNER’S COLUMN
SENSE AND SENSIBILITY… Go beyond the ‘Famous 5’ senses and your clientele will be sure to return
W
hen clients visit a spa or salon, they spend most of their visit in an ‘altered’ state. By this I mean a fairly unnatural state, an unknown environment, which is ironic, as we are often trying to create a completely natural and relaxed experience. This is where an awareness of the senses and how to create a positive sensuous (not to be confused with sensual) experience, means the difference between a recommendation or return visit rather than a ‘not really worth it’. An experience that appeals and pleases all our senses will be more memorable, more enjoyable and ultimately worth returning for. A sensuous experience, quite literally works on all levels, making the therapy much more effective, with longer-term results. But don’t stop at the ‘Famous 5’ – vision, hearing, smell, taste and touch. Consider some more recently ‘allocated’ senses – which are conveniently appropriate to Spa.
Look at ways that you can deliver against all these senses and see how your clients feel totally ‘treated’ and can’t wait to return.
The new rules
Follow Jane’s 9 top tips for complete customer satisfaction 1) Vision A visually pleasing environment, views, beautifully decorated spa rooms and cosy, inviting spaces. 2) Pressure Not touch, but firmness and confidence of touch in body and facial treatments. 3) Thermoception, The ability to sense heat and cold; warm rooms, cool drinks, hot towels alongside all normal sauna experiences. 4) Proprioception The ability to sense where your body parts are. Tucking towels and supporting legs with pillows during body treatments will lead to ‘placing’ of the body and informs the client that they are comfortable, leading to deeper relaxation. 5) Hearing Music is a personal taste and if it’s the wrong style, it can irritate and annoy. Noisy spas can have a negative effect too, keep the interference down and the tranquillity up. 6) Smell Don’t forget that Aromatherapy is the Therapy of the Aromas, not just nice smelling products, choose wisely and see how your client responds. 7) Taste The refreshments you offer should be calming and soft on the taste buds, try gingers and vanillas to warm and calm and avoid spicy or citrus which is more likely to invigorate, leave these tastes for departure or ‘wake up’, make taste work on your behalf. 8) Touch The sense of things touching your skin, try softer sponges for cleansing, brushes for stimulating after exfoliation, fluffy towels versus rough fabrics. 9) Time Slow down time, if you work at a resting heart rate in your treatments, your client will drop down into a relaxed state more quickly, facilitating deeper relaxation, slower time. If you are busy, busy, your client stays present and time flies.
OCTOBER 2014 | WWW.MODERN-SPA.COM | 15
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TREATMENT FOCUS
NOT TO BE SNIFFED AT We talk to three brands on the importance of aromatherapy
The Origins Of Aromatherapy By Philip Axon, Managing Director at La Cure UK Ltd Throughout the ages the use of essential oils has developed and spread to many cultures globally. Ancient Egyptian civilisations are widely viewed as one of the first to extract and harness the power of essential oils, using them for cosmetic and medicinal purposes as well as the embalming of their dead. Essential oils are extracted from plants using the process of distillation, originally this would have been a basic method but as the centuries have passed more effective, efficient distillation processes have been invented. This has led to the creation of a broad and diverse collection of essential oils now being readily available for
purchase from numerous companies. Although the practice is an ancient one the term “aromatherapy” was first used in the early 20th century. Since then advancements in science have led to the creation of many synthetic substances, which are commonly used in health and beauty products. Aromatherapy’s popularity began to dwindle slightly during this time but with an increasing amount of people now opting for natural and organic alternatives resurgence is taking place. Make Me Aromatherapy Complexes have been tested extensively and has led to the rare, successful blending of Dead Sea salt with essential oils,
creating this diverse and effective range. The unique healing, rejuvenating minerals found in the Dead Sea deliver therapeutic and beautifying benefits as nature intended which can be used in conjunction with the Make Me mud wraps for a truly luxurious experience. The range contains no artificial fragrances or colouring agents. Perfect for spa/salon and mobile use; the aromatherapy complexes are ideally packaged for retailing on to clients for treatments at home. To discover the range visit the online shop, www.shoplacure. co.uk or call 01202 871188 for more information.
OCTOBER 2014 | WWW.MODERN-SPA.COM | 19
TREATMENT FOCUS
Aromatherapy today By Jane Hibbert, Founder of AromaWorks Even though Aromatherapy essential oils have been around in most cultures for thousands of years, it is attracting the attention of formulators and skin care practitioners like never before and for good reason. Synthetic treatments in themselves have limited ability to activate the body’s response in a positive way (with side effects that can linger in the body). Numerous studies over decades of research have shown the powerful effect of nature’s little secrets on the senses, emotions and immune system. In the Modern consumer world, we surround ourselves with manmade chemicals and synthetics – from skincare, to medicines, to cleaning products, to the food we eat. These toxins build up in our bodies without us fully understanding the long-term effects. Aromatherapy provides a chemical free alternative in treatments and skin care products that are non-invasive and leave no traces or residues behind in our bodies. After all, many essential oils are still the critical active ingredient in the modern drugs prescribed by our conventional system of medicine. Essential oils are often multifunctional and can have properties including antiviral, antibacterial, antiseptic, antiinflammatory, anti-depressant, sedative, analgesic, digestive, diuretic and many more. Individual oils can have multiple properties on many levels, essential oils contain antibacterial and antiviral properties which are known to help
the body fight illness and infection, thus offering a broad range of effective treatments to strengthen the immune system and skin condition generally. Aromatherapy has been used on humans for thousands of years, and as consumers become more educated on the side effects of synthetics and chemicals in skin care, demand for alternative natural active ingredients in essential oils is likely to grow significantly. Already consumers are showing a much greater understanding
20 | WWW.MODERN-SPA.COM | OCTOBER 2014
of ingredients they are using and Aromatherapy can be a much safer alternative with powerful results... Aromatherapy is not just therapeutic but also ethical in its very nature. By including aromatherapy treatments, spas and salons are one step closer towards nature and all the benefits a more natural industry can bring to society. For more information on AromaWorks log onto www.aroma-works.com
TREATMENT FOCUS
Combat Stress By Guinot Trainer Ellie Tidy As celebrity endorsements for health products and media attention around a ‘healthier lifestyle’ increases so does the demand for complementary therapies such as aromatherapy. Clients are now turning to aromatherapy to counter the effects of longer working hours and increased stress levels. Yell. com now boasts 2640 places where Aromatherapy is listed as a service. Clients also are keen to know the origin of the products they are using, with hosts of ingredients such as ‘parabens’ being highlighted as a possible danger. In addition we as therapists and the end consumer are all aware of the somewhat harmful effects products can have on the environment. To accommodate ever-growing demands, Guinot have developed an aromatherapy-based facial called, “Aromatic” and two body treatments, “Aromatic Body Contouring “ and “Aromatic Body Softening”. Guinot products are produced within our ISO accredited laboratories (22716 for good manufacturing practices and 14001 for environmental responsibility). Our products have complete traceability and are GMO and paraben free. Moreover, we check the compliance of all vegetal ingredients we use with the CITES’s
(Convention on International Trade of Endangered Species) list of wild flora. The Aromatic is a 45-minute facial using plant extracts and Essential Oils. The therapist selects from 5 different
pre-mixed massage blends containing essential oils to treat specific skin concerns and then indulges their client in 10 minutes worth of Guinot’s bespoke Relaxation massage and a further 5 minutes of the therapists own routine. The facial is completed with a peel off mask enriched with five plant extracts. The Aromatic Body Contouring treatment uses a pre-blended massage oil containing Cypress and bespoke Guinot massage techniques to have a draining and contouring action focusing on target areas such as hips and thighs. The treatment is concluded by the application of a peel off sauna masque rich in clays and alginate to eliminate water and drain. The Aromatic Body Softening is the ultimate pampering treatment available with or without exfoliation. The client is treated to a bespoke full body massage using pre-blended massage oil containing Marjoram and Lavender to soothe tone and energise. The treatment lasts 1 hour. For more information log onto www.uk.guinot.com
OCTOBER 2014 | WWW.MODERN-SPA.COM | 21
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ADVERTORIAL
THE NEW BRONZE AGE
Black Magic Tan UK has a host of tanning solutions for all your clients needs
B
lack Magic arrived in the UK, January 2014 and was launched at Professional Beauty London. It was already a firm favourite with UK therapists who had worked in Australia and the brand caught the eye of Sarah Jane Riley, a beauty insider of 13 years. Riley has worked for a range of large companies within the tanning industry, run her own successful tanning and salon business, and for Genie Lifestyle, plus, she has trained therapists around the world on non-surgical facelifts for IPL. Sarah wanted to find an amazing tan to work with, one that had a good range of solutions as well as a good small retail range, for the professional therapist and salons. Black Magic is a family run company in New South Wales. All the solutions have been carefully developed by owner Brett Black and his trusted pharmacist to make our 14 solutions with naturally derived ingredients, allowing your client to choose a colour and development time to suit their lifestyle as well as our retail range. Our tans have no fragrance – we mean no smell, no odour, no nothing. They will not dry out your skin at all, so no chemicals – Vibe is so natural you could almost drink it (we advise that you don’t), certified organic ingredients, pharmaceutical grade certified organic DHA, botanical erythrulose anti-ageing and antiinflammatory properties, antioxidants
to help moisturise and maintain healthy skin, non-sticky, DEA, Paraben and Propylene Glyco Free. Vibe – A tanning solution so natural in so many ways, Vibe has been created for the serious spray tanner who loves to get the best possible results, contains no alcohol and is fragrance free, however it dries on the skin quickly. We do not believe you will find a better tan anywhere. Evolution – wash time twosix hours, you choose how dark you want to go, two hour Dark and eight hour Classic. Argan – Argan Tan offers the very best results in spray tanning. With Argan Tan you will discover a rich blend of antioxidants and is infused with all natural Argan Oil meaning the very driest of skins will develop amazing colour in as little as two hours. Black Magic’s Argan Tan is alcohol and fragrance free, meaning no smells when applying this chocolate based colour and is available in 10 per cent, 12 per cent and 15 per cent. Pure Magic – A one hour wash and wear spray tanning solution. Black Magic’s pharmacists have used breakthrough technology to create a one hour tanning solution free from synthetic colours, using natural plant extracts to make up the base colour, otherwise known as a caramel base. Pure Magic one hour tan delivers a powerful blend of vitamins and antioxidants to boost the skin’s inherent sun kissed glow. This formula produces an express, quick drying, long lasting tan that will continue to develop after your first rinse. If you require a darker looking tan simply leave on your skin for up to 3 hours. Be sure to stock this if you are looking for the ecofriendly alternative in your spa.
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Premium eight hour range Black Magic eight hour Regular has been designed for someone looking for a natural sun kissed look. Eight hour Regular will leave your skin feeling soft and invigorating, from the amazing bases of Aloe Vera and Green Tea. Black Magic eight hour Regular has been designed for all skin types might medium or dark, you can be assured of a perfect tan with every application. If you want to be darker our Midnight Magic eight solutions the answer also available in two hour original and dark. Competition Tan – one of Black Magic’s USP’s we have two competition tans, Muscle tan and Dance tan. Muscle tan Competition Spray tan, is designed to give a lustrous deep tan that
ADVERTORIAL Retail – we offer an excellent small retail range consisting of, Lock In, Wash, Exfoliating Peel (already getting a cult following!) Gradual tan Xtender, Tan Remover, exfoliating mitt, BM Mousse and our quick one hour developing Vibe Mousse. Marketing – We have many posters to choose from to suit your salon or spa, as well as treatment advice slips, treatment records, reward and gift voucher cards.
keeps developing over eight hours. Muscle tan has an innovative formula that enhances muscle definition and body contours to make you stand out in a crowd. Dance Tan is a similar solution developed for dancers, stage performers, film and TV. Equipment – Our equipment is made to the highest UK and European standards. On our website you will find detailed descriptions and specifications making it a breeze finding the right machine, whether you are a beauty salon or spa running a major business or mobile tanner looking for a light weight setup. Black magic are also proud to introduce the Illume Whisperer, The Whisperer is the quietest HVLP Tanning system on the market, the must have gun for any spa. This great machine has been purpose built for serious spray tanning businesses, it can run continuously for 24 hours, the noise levels are very low, in fact you can hardly hear it. Along with this you get the Professional Tanning Gun, this great gun gives you air control as well as fluid control, you can dry your client by pulling the trigger back to stage one which just releases air.
Training – Black Magic is fully accredited with the Guild of Beauty Therapists. Training is held all over the UK in our dedicated training venues as well as in house and Colleges, and will hopefully be in Ireland in 2015. Courses start with Level One, learning how to spray tan, which covers all aspects of tanning, to allow you to have a professional successful business. Level Two is for therapists who are already trained in tanning and to introduce them to Black Magic and give them extra tips and advanced spray tanning techniques which will allow you to charge more for your tans. Level Three tanning is a new aspect of tanning and will be available in 2015 no other tanning companies offer a course like this. Stay tuned! WBFF – World Beauty Fitness and Fashion – Black Magic is proud to announce that we have teamed up with Lisa Hayes and her team who are the official tanners for WBFF London shows as we both share the same passion, love and understanding of how important the tan is for competitors. Lisa is a pro with competition tanning after preparing bodybuilders and fitness models from her
studio based in the busy Ab Salute gym in Essex. We look forward to working together with our competition tanning range. Black Magic UK is a boutique company that has our customer’s best interests at heart, offering excellent customer service and training. We want to be there for our therapists helping them choose the right solutions and equipment for their business, we are right behind them with training and business advice, and will help in any way we can. We know what it is like to be a mobile therapist and a salon/spa owner. We know that there are already great tans out there and we hope in the near future to be one of the best ranking tans in the UK and Ireland. For further information log onto www.blackmagictan. co.uk or contact sales@ blackmagictan.co.uk (01925) 632181.
OCTOBER 2014 | WWW.MODERN-SPA.COM | 25
SPA INSIDER
JANUARY BLUES
J
anuary can be a challenging time for the spa business as our clients get back into their work routine, pay off the Christmas credit card bills and may be enjoying more cosy time at home when the days are shorter and the weather at its worst, but of course it is business as usual for the UK spa industry and important for us to put strategies in place to plug that potential revenue gap. Spa gift vouchers sales are very
By Liz Holmes
important to our January business. Last December we sold over 2000 spa gift vouchers and this tends to give a good foundation to our revenue for the start of the year. It appears that gift voucher recipients fall into two types: the first of which want to enjoy their lovely gift right away; the second are happy to pop their voucher in a drawer till it gets close to the expiry date, so this usually means at least 500 vouchers being redeemed in January.
Key strategies for us at Rockliffe Hall include • Driving gift vouchers through November and December • Planning ahead with key promotions with seasonal appeal • Keeping the team motivated with new treatment protocols, training schedule and of course our much anticipated “Rocky Awards Night” to recognise best performers.
Key tips for successful vouchers • Promote an experience rather than simply monetary vouchers as this says something about your brand and has more appeal as a gift • Sell on-line and ensure high visibility on your website, e-mail signature and e-shots. • Have a range of price points and don’t be shy about promoting your highest priced experience. • Make them visible in your reception/boutique area. It is an idea to set up a gifting desk in the run up to Christmas. • Look to optimise gift voucher sales with some link-sell opportunities with spa products. When it comes to New Year promotions, it is tempting to go down the detox route with treatments and dining; and provided this is something you have the facilities, resources
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and expertise to do well it is a perfect time to promote. However, for the majority of our clients a balanced lifestyle is important but perhaps more appealing to create the experience around pure relaxation and indulgence with health benefits thrown in.
SPA INSIDER Key sales strategies worth considering • Money can be a little tight after Christmas so create your best added value promotions at this time. • Keep a balanced approach to discounting by building specific experiences at a price rather than bringing down the price of your leading spa days. • Generate some interest with key themes and expert advice such as complimentary winter complexion workshop with your in-house skin expert or taster appointments with a nutritionist included within a spa day or residential break. • Add some tasty and healthy options to your spa menu but make sure they still sound like a nice treat. • If you have membership as part of your spa offer, this is a great time to communicate that to everyone visiting the spa so make sure membership information is included in your feedback questionnaires and your team are talking about the different ways to use the spa. January can be a time when people seek new work challenges and that may include your team so make sure they have development opportunities within the team and plenty of recognition and reward to ensure their commitment to your brand. Start the New Year with a fresh approach by reviewing your client journey and asking your team to get involved in the process and come up with ideas to keep driving the guest experience. At Rockliffe we run an annual post Christmas party and part of this is our awards night. It is a great way to say thank-you for everyone’s hard work and it really brings the team together and starts the New Year on a really positive note.
OCTOBER 2014 | WWW.MODERN-SPA.COM | 29
MODERN SPA
Guide
Welcome to the Modern Spa Guide, where you will find the best editor-approved day and stay spas, UK and beyond‌
OCTOBER 2014 | WWW.MODERN-SPA.COM | 31
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WORLDWIDE INSPIRATION
Flare Spa at Four Seasons
As one of its 93 hotels, the exclusive Four Seasons residence in Pudong, Shanghai, could be possibly one of the most striking. Its intimate spa, 187 guest rooms and dynamic restaurants make this luxury hotel the perfect venue for the most sophisticated of travellers.
OCTOBER 2014 | WWW.MODERN-SPA.COM | 33
WORLDWIDE INSPIRATION
S
pa Manager, Katherine Fan, explains: “The ultra-stylish and exclusive FLARE Spa at Four Seasons Hotel Pudong caters to beauty, inside and out, and features six luxurious treatment rooms, including; two beautiful spa suites with private steam rooms, sauna, experience showers and a relaxing bath for couples. In a unique partnership with Guerlain, the prestigious French brand, guests enjoy signature therapies using the finest products in the world. We are thrilled
to bring them the benefit of Guerlain’s extensive research combined with the personalised Four Seasons service in the intimate setting of FLARE Spa. Guerlain’s signature ‘Orchidee Imperiale’ Facial headlines FLARE Spa’s extensive menu of treatments. This treatment, lasting between 90 minutes and 2 hours, is inspired by the remarkable power of longevity found in one of nature’s most beautiful creations – the orchid. Both male and female hotel guests and local guests alike love
34 | WWW.MODERN-SPA.COM | OCTOBER 2014
the amazing anti-aging power of this exceptional facial. Additional facilities include a 24-hour fitness studio, separate his and hers’ spa zones with heat experiences, and the stunning 18-metre, infinity-edge ‘James Bond’ swimming pool which boasts a view of the Lujiazui skyline. Refreshments are served as guests lounge poolside, taking in the 41st floor view. The treatment rooms also have an amazing view of the Pudong skyline
WORLDWIDE INSPIRATION
that ensures a memorable experience. FLARE Spa offers an open and warm welcome, with extensive special wet spa features throughout the spa along with specialist fitness journeys. The residential concept of FLARE Spa brings home comforts and exclusivity to the guest experience. Curved wall panelling, furniture and lighting enhance the cocooning feel of the space, and guests are instantly induced into a relaxed state. The natural finishes such as stone
slates, semi-gloss timber panelling and fabric panels define a modern material scheme used for this exclusive spa venue. Accents of the colour jade throughout the spaces bring sophistication and richness, while the black gloss ceilings add a touch of glamour by reflecting light and shapes. Simple curves of the external view enhance the urban cocoon created for each treatment room. The addition of an exclusive retail area, close to the manicure and pedicure space,
complete the entire experience of the FLARE Spa. We are not a large spa but we have six hand-picked and experienced therapists. We offer staff incentives based on the amount of work undertaken, and of course, the level of service delivered to the guest. Our main focus is ‘service, service, service,’ and we ensure that exceptionally high standards are followed by all spa staff, regardless of whether they are therapists, attendants, receptionists or
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WORLDWIDE INSPIRATION
fitness staff. FLARE Spa stands out because we respect our company philosophy every minute of every day. ‘Treat others as you would like to be treated yourself.’ We aim to be flexible in service offerings and timings and provide value for money while making every spa treatment a memorable and
wondrous guest experience. Staff feedback from using the Guerlain brand is - it’s an expert in so many areas including make-up and skin care, and my therapists have the opportunity to learn each different skill. These skills help them to build up a relationship with our clients; they know
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how to offer guests a healing experience but also how to confidently deliver a beauty treatment. Four Seasons Hotel Group has so many properties around the world, and cross training is key. One of our main focuses is staff career development. www.fourseasons.com/pudong
Organic Scottish Seaweed Skincare ishga.co.uk
LIKE US ON FACEBOOK facebook.com/ishgaskincare FOLLOW US ON TWITTER @ishgaskincare
UK RESORT SPA
BLYTHSWOOD SQUARE
A grand 100-room Georgian Townhouse in the central conservation area of Glasgow offers a decadent world-class spa space which mixes local heritage with high-tech treatments OCTOBER 2014 | WWW.MODERN-SPA.COM | 39
UK RESORT SPA
T
he Spa at the Blythswood Square hotel, situated in Glasgow’s city centre, covers a huge area of 10,000 square feet which incorporates 9 luxury treatment rooms, a thermal suite with a range of experiences, 2 relaxation pools, a relaxing lounge and café area plus several additional relaxation areas. Their USP is they use internationally renowned brands mixed with indigenous Scottish ingredients such as the Hebridean sea salt in the scrubs and the purest Scottish seaweed, sourced from the Outer Hebrides for detoxification. Modern Spa talks to Blythswood on their success thus far and what the future holds. Who is in charge of the spa and what is their background? Leon Trayling, Spa Director, has worked in the hospitality industry for over twenty years, spending ten years of that with the Marriott chain, mainly in London, but also spending time overseas gaining experience in the USA. After a spell at Loch Lomond Golf Club, Trayling joined Blythswood Square for the pre-opening and launch of the spa.
Do you have a signature/most popular treatment? Will you be introducing anything different within the next 12 months? Last year we introduced ishga, an organic seaweed based skincare range from the Outer Hebrides. The ishga Hot Stone massage and the ishga invigorating massage is proving to be the most popular. We do have a very unique seaweed bath, which is extremely popular during detox months. Really it is the massage treatments that dominate over 50% of the treatments carried out. Which product ranges do you use and why? Do you plan on introducing any new ranges? We currently use ishga, ila, Elemis, Fake Bake, Jane Iredale and Leighton Denny. There will be the addition of a new locally produced candle range, “Timeless” to add to our retail offering.
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Do you find that your spa attracts a certain type of client? The spa does attract a high volume of day spa guests looking to come for a special occasion either as a couple or sometimes in larger groups. It tends to be more guests coming for a treat to themselves or have been gifted a treat rather than weekly visits. We do have a number of hotel guests and local members that are looking for that last minute detox, de–stress or just need somewhere to relax for a few hours. How do you keep your staff motivated? Do you offer incentives? Can you explain a bit about how you go about staff training? The entire team has some form of incentive scheme in place. They do vary and are enhanced by support from some of our product houses. Therapists are incentivised on a percentage of revenue of the treatments carried out.
UK RESORT SPA
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UK RESORT SPA
Also our front house and reservations teams are tasked with upselling treatments. All staff have a collective target for retail. Tell us about the interior design of the spa and accommodation? What was the inspiration behind the space? The design brief was to keep the spa luxurious but tranquil so you could leave the stresses and strains of the world at the door. But with a Scottish twist, hence the use of Scottish seaweed and Harris Tweed. How do you promote the business? What marketing techniques do you use? We have six weekly newsletters in which
we promote seasonal offers and/or discounts depending on time of year. We do a number of consumer shows for example – the Ideal Home Show to build our database. The majority of our press comes from editorial and we do competitions to promote the spa and capture data. There is a real focus on upselling and maximising revenues from the guests we have booked in. Social media tends to work very well for us. To further grow our midweek business we have started to work with third parties such as Spafinder. Do you link up with any other local attractions/businesses to promote each other’s services? We do have a number of partnerships with large local corporate organisations
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and target last minute offers to these depending on business levels What are your predictions for the next 12 months? Since opening we have had four very good years and strong growth. 2014 is and has been a very exciting year for Glasgow with the Commonwealth Games, Ryder Cup and new concert business generated by The SSE Hydro. Next year we will continue to see growth but our focus will be on stabilising our spa business whilst maximising revenues through an enhanced guest experience. For more information log onto www.townhousecompany.com/ blythswoodsquare
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UK DAY SPA
Eden Hall Day Spa
Modern Spa talks to Nerys Chell, Managing Director at Eden Hall Day Spa on how the Joynes’ family turned a derelict Grade II listed building into one of the most successful spas in the UK
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UK DAY SPA
The History of Eden Hall The house was built as a family home in the 1870s and was named Middleton House and Chapel. Steve Joynes Jnr purchased the derelict Grade II listed building in 1998 and Eden Hall Day Spa opened its doors to the public in 2002. Tell me about the ‘unique selling points’ of the spa? Eden is a dedicated Day Spa on a grand scale in beautiful and unique surroundings, offering an escape to those whose time is at a premium. The spa is all about pampering, indulgence and treating yourself to a little of what you fancy. What do you do that differs from your competition? Eden Hall offers extensive spa and leisure facilities and a wide variety of top of the range treatments carried out by highly trained therapists. We offer a spa dining experience like no other with guests enjoying a full three-course
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meal, prepared by our skilled chefs and served in luxurious dining rooms overlooking the beautiful grounds of Eden Hall. Why did you choose the particular product lines? We work with well-established and reputable product houses like Elemis whose underlying philosophies work in synergy with the Eden brand. They produce outstanding quality and resultsdriven products and treatments. Are you introducing any new treatments, therapies, product ranges, visiting experts? The spa creates ongoing seasonal treatments and spa day packages whilst keeping up to date with industry trends, we have recently launched poultice massage and our recent Glacial Shells massage has proven to be very popular. We regularly welcome brand representatives to the spa to run promotions and demonstrations in our retail area.
UK DAY SPA
What is on the cards for Eden? Eden Hall is constantly evolving and will never rest on its laurels. We have recently undertaken some interior improvements to the spa, launched an exclusive membership scheme, introduced new treatments to our menu and will no doubt reveal more plans in months to come. Ultimately, our vision is to continue to provide an exceptional spa experience for all of our guests.
treatments with our clients as their aim is for the ultimate in relaxation.
What is the signature treatment at the spa? We offer a range of treatments including scalp massage, poultice massage, citrus spa lift facial, reflexology and Ayurvedic back massages.
How do you go the extra mile for your clients? We pride ourselves on excellent standards of customer care and we really do listen to their feedback, arranging regular customer forums and mystery shops. We have a dedicated Guest Liaison Manager who ensures all customers are looked after to the best of our ability.
What is proving to be the most popular treatment? Are you seeing a trend in bookings? Back and full body massages, remain our most popular treatments, with prescriptive facials following close behind. The Elemis Wellbeing massage is one of our most popular body
How important has it been to have a good website? Our website has been crucial in promoting our services and facilities; allowing customers to see all that Eden has to offer and keeping them updated on new packages, treatments and improvements in and around the spa.
Do you offer healthy sustenance? Our menus are varied both for lunch and in the cafĂŠ area with indulgent treats reflecting our pampering ethos however
we do offer healthier alternatives for those keeping an eye on their diet. Guests are offered a welcome drink on arrival and this will vary according to seasonal produce, weather and themed packages we have on offer. Our Chefs will gladly discuss individual dietary requirements or requests with guests prior to arrival and are happy to create special dishes to accommodate these. Our Leisure Team do offer Food intolerance testing as one of their additional services. How do you keep your staff inspired and motivated? We received Investors In People recognition in 2012 and believe that good communication, morale boosting activities and reward & recognition schemes are a great way of maintaining staff morale. What is your personal mantra? Always aim to exceed expectations and always remember to smile. www.edenspa.co.uk
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NEW Vulkano Sand®-Treatment Couch exclusive lava sand bath for massage and wellness • A warm surface that responds to the body’s shape • Effective thermal transfer medium • Sound wave vibration module for relaxing the body • Latest DRY FLOAT installed from £12,500 + VAT. Options include sound wave therapy, dry hydro-jet massage, colour light therapy. • Activewise are passionate about clay too. Real clay, for Rasul treatments and body wraps. We stock the finest sun dried clays in bulk bags with prices from £90.00 + VAT for 25kg • Hydrotherapy tubs, showers, wet tables and tanks for sports injury, wellness and Medi-Spa applications. • Bathe together, but in separate water, in the new YIN YANG tub. Winner of the “Golden Wave” Award from Europe’s Schwimmbad & Sauna magazine. • A range of deep relaxation spa loungers and chairs with heart vibration and respiratory oscillation functions.
Tel: 01352 810650 Email: sales@activewise.co.uk
www.activewise.co.uk
ADVERTORIAL
GO NATURAL
M
Mel Millis, the artisan luxury skincare brand is formulated to reduce the exposure of our skin to harmful chemicals
el Millis is an award winning artisan collection of organic phytonutrient skincare, which draws its inspiration from the circulation of life’s energy and the quest to obtain balance between the negatives and positives in our body. It uses the science of nature to harness a diverse handpicked line– up of the purest, freshest, nutrient rich ingredients to deliver visible, long lasting results. Each individual product is painstakingly formulated to provide the skin with the optimum ratio of the bioactive phytonutrients of plants. Using a combination of highly concentrated, organically certified, supercritical bioactive plant extracts, sustainably harvested from as far and near as the Arctic to the Atlantic Ocean, along with natural enzyme produced Hyaluronic Acid, each product delivers a powerful combination of Amino Acid Peptides, Antioxidants, Ellagic Acid producing Ellagitannins, Essential Fatty Acids, Minerals and Prebiotics all needed and proven to help restore our inner and outer beauty. By harvesting these highly effective active ingredients into the formulations, all of Mel Millis Phytonutri Skincare products match the skins pH level of
just under pH5, protecting the skins acid mantle from extrinsic and intrinsic damages and restoring the delicate balance to the Microflora of the skin. Re Energise, Rebalance, Revitalise forms the basis of the skincare collection. Along with the newly launched Phytonutri Qi Skincare Essentials. The four fundamental products that were launched to
complete the Spa experience are. Phytonutri Qi Plankton Skin Remedy, a special blend of powdered ingredients, used as a deep skin cleanser to restore brightness and increase elasticity and firmness, while actively reducing the appearance of fine
lines. Phytonutri Qi Energising MM Face Peel is designed to be used once a week, this re-mineralising face mask fortifies skin, while glycolic acid obtained from the muscavado sugar allows the active ingredients of hyaluronic acid and plant extracts to penetrate cells, boosting collagen levels and skins natural density. Phytonutri Qi Enriching Sea Plant Jelly contains the most effective hydrating ingredients of hyaluronic acid, along with sought after bio-organic oils including Immortelle, Frankincense and Rose to help restore and regenerate the skin whilst balancing our senses. Completing the line-up is Phytonutri Qi Enhancing Arctic Essence, a serum designed to smooth, freshen and plump the complexion with its optimally balanced ratio of amino acid peptides, beta carotene, antioxidants and essential fatty acids, containing five of the most effective skincare plant extracts, including Arctic Cranberry and Arctic Blackcurrent. Mel Millis Phytonutri Skincare has just launched on Love Lula and with exciting plans in the pipeline, we hope to make gardening your body with the proven science of nature available in Spa’s soon. www.melmillis.co.uk
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What is Flexiglaze and why is it different? Flexiglaze is a NEW world first! A uniquely FLEXIBLE resin with vitamins to instantly stop peeling flaking natural nails • High quality ingredients • Spa quality • UK manufactured to a bespoke formula, exclusive to Flexiglaze • Flexible natural nail coating with added vitamins • Lasts up to two weeks once applied • Flexiglaze is a flexible coating which moves with the natural preventing breakages • Can be used under nail lacquer or gel polish • Dries naturally within 10 minutes or dries instantly with Flexiglaze dry spray • Removes in around 6 minutes with Flexiglaze moisturising remover • Easy removal process using the unique Flexiglaze moisturising remover • Suitable for retailing within a spa environment Trade prices available, login to the Flexiglaze website to register as a trade customer
T: 01246 569818 E: info@flexiglaze.co.uk www.flexiglaze.co.uk
TRIED & TESTED
Sarah Loves… Heaven Skincare Launched by beauty therapist Deborah Mitchell, the Heaven skincare brand has a league of loyal a-list fans – including Dannii Minogue, Emilia Fox and Michelle Pfeiffer, along with a roster of hardworking treatments and a team of well-trained therapists, which is exactly why it’s made it in to the Editor’s hall of fame this month. Deborah Mitchell started her career as a mobile beauty therapist back in the hey-day of the eighties. It wasn’t long before she was treating the likes of (cue scream) Duran Duran front-runners and wives’ with her healing hands and organic mantra. Fast-forward to 2014 and it’s safe to say she has turned her
one-woman show into a global brand. Her products and treatments can be found worldwide, from Hong Kong, Dubai to South Africa and Australia, and beyond. And it’s still growing. She has also got to grips with the royals, and notably, Kate Middleton, Her Royal Highness the Duchess of Cambridge, just before her wedding day. So I do believe I’m in good company when I say this is undoubtedly one of my favourite brands. It’s the range of anti-ageing, all-natural skincare containing organic ingredients that’s driving the business. The range of products for face, body and hair include: cleansers, toners, moisturisers, body
washes, shampoos & conditioners, body scrubs, cellulite & firming creams, face and body oils; all developed with the best ingredients nature has to offer and without the nasty Methylparabens which can cause allergic reactions. The entire line has just undergone a complete revamp so they look even better on your shelf. However, it’s the new ABEETOXIN® ingredient that I am particularly interested in. An advanced formula of their famous ‘bee sting’ formulation that the company believes is a natural alternative to Botox. And even though I’m not entirely sure any product can compare itself to injectables or surgery – this is one hardworking potion. It lifts, tones and my lines are less ridge-like, plus I am sporting a more youthful glow. www.heavenskincare.com
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ADVERTORIAL
THE SPICE TRAIL Spice up your treatment menu with Swissdermyl’s Spicy Ginger Body range
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or 40 years Swissdermyl has been quietly producing an amazing range of facial, waxing and body products, and with their salon and spa exclusive promise your retail sales are guaranteed. Christmas is mulled wine, ginger and spices, and what better way to fill the salon or spa with festive flavours than to introduce Swissdermyl’s Ginger Body Treatment! To whet the appetite there is the Spicy Body Scrub: a pure plant-based granular body scrub which gently emulsifies itself on wet skin. A delicious cocktail of plants and spices, which smoothly polishes the skin while releasing aromatic essences that are profoundly stimulating. Its active ingredients of lemongrass, black pepper, cassia, ginger, coconut, and argan oil are antioxidant, anti-ageing and a delight to experience. The main course is the Ginger Body Wrap. Formulated with micronized ginger and star anise, both recognised for their stimulating and anti-aging properties. The powder when mixed with water turns into an unctuous foaming and self-heating paste. Its progressive heating creates a genuine
feeling of well-being and energy. The active ingredients are ginger root powder, star anise powder, pink clay, and marine salt. Easily removed in a shower or with hot mitts, the Wrap leads on to the piece de resistance of this luxurious treatment: the Ginger Massage Honey. Sensual care with a stimulating action. Ginger is an energising spice rich
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in active ingredient that has anti-oxidant properties and stimulates blood circulation. During the massage, the pure ginger essential oil releases its sensual and warming fragrance, which awakens the senses and stimulates the whole body. At the end of the massage add a little warm water on the body to transform the oily gel into an emulsion, leaving the skin moisturised and delicately perfumed. With active ingredients of Ginger essential oil and Vitamin E to stimulate, protect and repair the skin. Retail products include Body Perfect and Sveltex Gel to hydrate and firm the skin, it could be said that Swissdermyl’s Ginger Body Treatment has got Christmas all wrapped up! Swissdermyl is available exclusively in the UK from Calla Distribution Ltd, and is run by beauty therapists for beauty therapists. www.calladistribution.co.uk
Are you in need of an insurance make-over?
At Towergate Health and Beauty, our insurance products are designed for the individual needs of the beauty industry, whether you work on a mobile basis, operate from home or own a salon or chain of salons. Towergate Health and Beauty provide insurance solutions for: • Beauticians and Holistic Therapists • Hair Stylists and Hairdressers • Nail and Spray Tan Technicians and • Salon and Spa Owners Please contact us for full details of the cover available, including any exclusions and limitations that may apply.
For individual cover and to obtain an instant quotation please go to
www.towergatehealthandbeauty.co.uk to purchase online or please call 0844 892 1602 (individual cover) or 0844 892 1609 (salon and spa owners) or email healthandbeauty@towergate.co.uk Towergate Health and Beauty is a trading name of Towergate Underwriting Group Limited.Registered in England No. 4043759. VAT Registration Number: 447284724. Authorised and Regulated by the Financial Conduct Authority.
Salon Ad A4.indd 1
22/07/2014 16:50:29
ADVERTORIAL
HAVE YOU EVER DREAMED OF CREATING YOUR OWN SPA PRODUCT RANGE? Now you can – with the help from the brilliant people at Kew Health and Beauty
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What is involved in developing a new health and beauty range? The world of cosmetics, fragrance and personal care is a complicated one. Creating a successful brand offering requires the usual mixture of good ideas, determination, business savvy and dedication to task, together with a sprinkling of good fortune. It is important for the process from initial concept generation through product formulation, brand and packaging development, regulatory compliance and marketing to be fully understood. As a spa owner, you have direct personal experience and creative insight obtained on a daily basis. Whilst this is a true advantage in identifying unique market opportunities, negotiating the process and all its complexities single-handedly is not for the faint-hearted, nor is it necessarily in the long-term interest of the brand. Traditional multi-national health and
a bottle with them… or that they could introduce your spa experience by giving a gift to their friends, who may become clients in the future on the strength of the product and current client recommendations. If so, developing your unique, personal spa range could be the perfect opportunity to strengthen, differentiate and develop your business. “All very well” you may say, “but how would I find the time and know-how to do this”? Kew Health and Beauty could provide the solution that could turn your dreams into reality!
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s the manager of a successful spa business, do you ever dream that you could make your clients’ experience that little bit more memorable and unique? Maybe you are having particular success and wonderful feedback with a treatment that you have developed yourselves. Perhaps you wish that clients could choose to take a little bit of your personalised spa experience home in
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ADVERTORIAL beauty houses have significant resource and numerous dedicated departments and team members, which start-ups or younger brands are not likely to be able to afford. The vast number of critical stages and key connections that need to be linked together means that it really does make good commercial sense to partner with industry specialists at the beginning of this journey. This article helps to illustrate the key steps involved in developing a new health and beauty product and demonstrates the structured working approach a specialist company such as Kew Health & Beauty brings to the table to ensure a successful translation of your ideas into a real product that is ready to retail. Brief – Probably seemingly the least significant step, but actually the most critical point of the process whereby the product range aims and objectives
are understood in detail, along with volume projections over time, target customer profiles and route to market. A clear understanding of the ethos of the product is essential at this stage as well (natural, recyclable etc). All plans, options and decisions arise from this. Product Development – Based on the product type, aims and range, the most appropriate formulator and laboratory to do the development work will be selected. Initial samples will be developed and assessed by Kew and Client for look, feel, texture and benefits. This process can go through various iterations to develop the final product sample. Signature fragrance development – It is important to define the type of fragrance required for the product at an early stage so that this can be incorporated in the initial product development formulation. Packaging development – Selection
of primary pack (bottle, tub, tube etc) is important at an early stage so that the regulatory testing can be initiated. Review and approval of formulation – Product objectives are evaluated by a formulator who will have particular expertise in the given area or product type. This moves forward to a desk formula, where benchmark products are often required as a guide for comparison. Samples are then made in the development laboratory and the exciting stage of assessing the first set of samples takes place versus texture, skin-feel and other factors. Incorporating your feedback and Kew’s expertise the formula is developed in the required directions and more samples are produced which could be assessed by not only yourselves but also user groups, as it is important to have impartial, target audience views when building the product. The final product samples are put forward for regulatory
Developing a new health and beauty product from concept to shelf
CPNP portal
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Regulatory Testing Manufacture
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Pack Dispatch to retailers Warehouse
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ADVERTORIAL testing before manufacture can begin. Regulatory testing – There is a legal requirement for products to undergo various testing procedures including product compatibility (with the material it is in contact with) and stability (over time, heat, UV etc.) Some of these tests do vary and are dependent on the product use but there is ALWAYS a mandatory 12-week testing period to be observed, and passed for any new formulation. Registration on EU CPNP portal – It is an EU requirement to register all new products online. This is the responsibility of the brand owner, but Kew can work to provide necessary documentation. Manufacture – A great formulation needs to be manufactured well if excellent end product quality is to be achieved. We are passionate about the whole product creation process. This means a passion not only for creativity and design but also an attention to detail during manufacturing, processing and filling all the way through to final pack-off. The whole manufacturing process is structured and controlled through proven documentation and software systems. The manufacturing environment needs to be appropriate for the type of product being made, the volume of production being undertaken and in compliance with all applicable regulations and standards. We work at a wide range of volumes and work hard to ensure successful scale up and product transition on any existing production being moved between sites. Our team has many years of experience and we can help guide clients looking to transfer-in products that are currently produced in other facilities. Pack – We are sure you will agree that an eye-catching pack will be ideal
and we can work in partnership with you to create the perfect solution, that also takes into consideration safe transport and storage of your precious products, whilst maximising their shelf impact whether in your spa, or on your client’s dressing table! Warehouse – Finished products need to be warehoused ready for distribution to your customers. Integrated companies such as Kew can help in the provision of warehousing and logistic services. With its background steeped in the rigorous regulatory environment of the pharmaceutical industry, with qualified personnel drawing on experiences within both the Pharmaceutical and Beauty industry, Kew upholds the pinnacles of good manufacturing practice and professionalism, as well as providing a highly tailored, personal, responsive results-orientated approach that embeds your aims and works in partnership to turn your dreams and aims into reality. Kew Health and Beauty has been
privileged to work with an interesting range of desirable brands, both startups and established, and has a wealth of industry knowledge. By working with Kew, a company is immediately able to have its own specialised team supporting the brand both at initial start-up and throughout its life. Kew puts particular emphasis on natural and scientific skincare, body care, premium baby care, fine fragrance and nutrition in both female and male categories. Kew believes in personal relationships, which is why it offers a unique approach specifically tailored to a brand’s needs through a portfolio of services from with the brand can choose. Kew is able to assist with all aspects of a project from initial idea creation and brand development through formulation, development, packaging selection, regulatory compliance, manufacture, storage and distribution. As part of this process, Kew provides the services of leading formulators, graphic designers, branding experts and professional copywriters. So perhaps now is the time to turn your dream of a product range into a reality. If so, why not contact Kew Health & Beauty and take the first steps on what should be an exciting and rewarding journey. Further information To find out more about Kew Health and Beauty Ltd visit www.kewhb.com or call +44 (0)1235 858 200
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TECHNOLOGY KNOW-HOW
GET THE WEB RIGHT (AND THE CLIENTS WILL FOLLOW)
By Sarah Joan Ross
Never underestimate the importance of having a great website. Modern Spa looks into the best digital solutions advice for you and your brand
Russel Goldsmith Partner & Head Digital Developer at Caveman Bespoke Web Design, talks to Modern Spa on the relevance of good web design.
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ny business that does not have a website is missing out on one of the most powerful marketing tools available to them. Having a website gives a business the opportunity to sell their products and services, giving in-depth details that can be accessible to all members of the public through many devices. Before purchasing or looking for a service, people will often go online and research products and companies, if you don’t have a website you are missing out on all of this potential business. Even if people don’t buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business. A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to, potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be harder to make sales. A website will not only give you credibility but it will also help to give
the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. If you get the right web developer to design your site, you can create the highest level of branding through your website, marketing your company to its full potential. Aesthetically your website should draw potential clients in, and engage them once on your site with the use of powerful imagery and clean design, many companies on the web decide to use the cheaper option of web designer, but in this case as with many, “You get what you pay for.” In many cases the cheaper option is not always the best as some developers over charge and under deliver on website design giving an amateur look to your branding, it is always better to go with a credible web design agency who have worked with reputable clients and who have gained good feedback from these clients. For more information on building a successful and stylish website contact www.cavemanwebdesign.com
than mobile websites. Here are the 8 top reasons why an app is better than a mobile website. 1. Features and Functionality – Mobile websites offer limited features that are only available with an internet connection, while mobile apps provide a variety of features such as camera, maps with GPS navigation and others, without any need for internet. 2. Graphics – Visuals can be also quite limited in mobile websites based on bandwidth and technology. Fortunately, this is not the case with apps. Especially the ones we create with the latest app-building system WHAT ABOUT AN APP? By allowing superior graphics and Sappsuma effects. Sappsuma develop cutting 3. Navigation – Websites Last edge apps for the spa, are tricky to navigate month over salon and service through and searching 2.7 MILLION industries. for a particular piece online searchers Mobile apps have of information can take were looking for many advantages over a while. Mobile phone ‘Beauty Salon’ mobile websites. Not apps have this issue convinced? We believe solved with their simple and apps are much more effective convenient design. OCTOBER 2014 | WWW.MODERN-SPA.COM | 59
TECHNOLOGY KNOW-HOW 4. Speed – Speed makes a difference. Mobile websites can take an eternity to load, while apps are incredibly faster and smooth. 5. Internet Connection – Without an Internet connection, mobile websites are not able to work at all. Native apps (like ours) however are available offline, so people still have access to information and can browse your service and price list wherever they are. 6. Interaction – This can be difficult through a website, but an app lets you communicate with your customers instantly by sending them push messages building customer relationships and loyalty. 7. Activity Frequency – It is much easier to go straight to an app instead of visiting a website every day. An app can be downloaded, installed and stored on the phone, which automatically leads to more frequent use and engagement. 8. Overall Experience – Unlike mobile websites, apps can store resources locally and adapt the memory and power of the device to perform operations. It is also designed for a smaller range of screen sizes, which results in better controls and interface. For more information contact www.sappsuma.com ONLINE MARKETING FOR SPAS AND SALONS by www.spaboom.com Talk to successful spas, salons and massage therapists, who focus on online marketing, you’ll find a great – and increasingly critical – way to grow your business. But for many spa and salon owners, going online is a whole new challenge. This online marketing primer will quickly guide you in the right direction. ONLINE SUCCESS Two things sum up successfully marketing your business online: Traffic: attracting visitors to your website Conversion: turning those visitors into clients, either by booking appointments or selling gift certificates. Website design is this essential to conversion.
YOUR WEBSITE
Over 85% of the customers think bsite look of your we as the is as important look of your spa space
Think of your website as a guide taking visitors on a road trip. It’s your website’s responsibility to help them find the right destination. And what’s that? Becoming a client, of course! You want them to end their trip by scheduling a service or buying an Instant Gift Voucher. It’s an art form, designing an elegant, beautiful website that embodies the essence of your business – but at the same time, is effective at converting visitors to clients. Don’t get sold an advertising agency style website – one that looks great, but takes forever to load up and is impossible to use. Your online presence will just be a flash in the pan. Make sure your website is searchengine friendly and that your web designer passes the SEO test. User experience matters – it will drive your conversion rate. SEARCH ENGINE OPTIMISATION
Spas, salons, massage therapists — they are all local businesses. And therefore, your search engine optimisation (SEO) techniques must be tuned for the kind of traffic valuable to you: potential clients in your area, or a purchaser searching for a gift for someone in your area. First, a warning: be very careful in hiring any SEO company, particularly one that uses email or telemarketing to sell you. It’s an area filled with overpromising and under-delivering. CHOOSING KEYWORDS SEO starts with keywords, the phrases people type into search engines, e.g. ‘London Spas’ or ‘facial’ Choose keywords for which you can be competitive. If you’re in the London area, unless you have a long, wellestablished web presence, you probably don’t want to compete for “London spas”. It’s much more realistic to target the specific areas, of say, London that you serve. Always include a geographic limiting part to your keyword. You’re only interested in visitors looking for your services in your area. Don’t limit yourself to the obvious keywords of “your city salon” and “your
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Google results on the word “Spa” produced about 149,000,000 results in (0.63 seconds)
city massage”. Go after your specialties that distinguish you from the competition, like sports massage, facials, waxing, body treatments, specific products or treatments. Use the Google Keyword Tool to find potential keywords; its ‘Keyword popularity’ data is particularly useful for judging the search volume for a keyword vs. how much competition is targeting that keyword.
TECHNOLOGY KNOW-HOW
INDUSTRY INSIDER
Izzy Jaffer, Salon Owner of Institut de beauté, Esher
DON’T FORGET ABOUT THE REAL WORLD This is a guide about online marketing, but a great way to boost your online presence is to include your website in all of your other marketing: Print your website address on everything: bags, business cards, promotional tent cards displayed around product and service areas. Paint your website address on your door, right under your phone number. Include your website in all your ads. If you advertise special promotions, consider using landing pages in your ads.
Include your website in your voicemail greeting, and tell clients that they can purchase Instant Gift Certificates online. Train staff to mention to clients your great online capabilities. Print your website address on private label products. Encourage clients to visit your website by offering online-only specials—and then promote it in-store. Include Instant Gift Certificate samples in retail bags so your clients can see how pretty they are. Use a tent card at your front desk to tell everyone that Instant Gift Certificates are available on your website.
“A
t Institut de beauté we keep clients regularly up to date with offers, news and promotions through our email newsletter which goes out to our database. We also use Twitter and Facebook to engage with the local community and offer that personal one-to-one communication in addition to reaching out to a wider community and raising the profile of our salon. It’s essential to be online in this day and age and we always ensure our website is kept up to date for both existing and potential clients.” www.institutdebeaute.co.uk
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offer your clients skincare products that correct the visible signs of ageing while providing the experience of a salon treatment both in salon and at home.
WHERE SCIENCE MEETS SPA A clinically proven at-home and professional range to transform skin, while providing the added luxury of natural botanicals to comfort skin and please the senses
Dermatologist developed skincare
Tell me about the NEW Exuviance Triple Microdermabrasion? Exuviance Triple Microdermabrasion masters a triple action approach to skin renewal in a single powerful treatment with a unique blend of physical, chemical and enzyme rejuvenators. With just one application, this intensive exfoliating home or in-spa treatment delivers instant, dramatic skin-resurfacing results. How does Exuviance Triple Microdermabrasion work? The innovative formula contains pure professional grade crystals plus pure Papaya Enzyme and 10% Glycolic Acid to dissolve impurities that can contribute to congested pores, stimulate cell renewal, loosen dead skin cells and remove dry patches. Exuviance Triple Microdermabrasion polishes the skin to reveal a glowing complexion that is silky soft to the touch. With consistent exfoliation, skin will appear clearer and brighter with refined pores and a reduction in dark spots. Where does Exuviance come from? Exuviance brand comes from NeoStrata Co, the leading American skincare company led by dermatologists who discovered and harnessed the antiaging effects of hydroxy acids. Drs Van Scott and Yu still lead the team that continues to bring us exciting advancements in antiaging skincare. What can you tell me about Exuviance? Exuviance brand comprisies a comprehensive range of skincare formulated to allow you to tailor daily skincare and in-salon treatments for your clients specific skincare needs. All of the ingredents are clinically proven; formulations are tested for safety and efficacy; the formulations and the packaging are both designed to offer your clients the experience of a salon treatment at home; and you can offer proven, effective, dermatologist developed, clinical skin treatments in your salon or spa. How can I get started with this exciting brand? Call us! 01234 313130. Training is an important part of the package we offer you: from pre-course reading chapters with quizzes for you to verify your learning, and short courses to a full five day intensive Exuviance Academy. Following successful completion of the most appropriate course you will be fully supported by our team of sales and training consultants.
www.aestheticsource.com
smooth operator. NEW Exuviance Triple Microdermabrasion
resurface & rejuvenate in just one application
professional-grade microdermabrasion crystals polish your skin to a gorgeous, silky glow
10% Glycolic Acid stimulates cell renewal to rejuvenate skin
the most significant advance in skin resurfacing since the invention of the glycolic peel
Papaya Enzyme dissolves impurities that congest pores
www.exuviance.co.uk Meeting the needs of your business, delivering high satisfaction to your clients
Call us on 01234 313130
info@aestheticsource.com
www.aestheticsource.com
SPA BOUTIQUE
CHRISTMAS GIFT SETS
For the twelve days of Christmas – 12 gift sets that are great to retail in your spa this festive season by Sarah Joan Ross
Environ Christmas Gift Set, RRP £144 (worth £243) The bright and beautiful box contains seven of the brand’s skincare staples and beauty boosters – from their best-selling C-Quence Eye Gel, AVST Cleansing Lotion, Toner and Moisturiser. Plus three complimentary products – AVST Hydrating Exfoliant Masque, 30 silky Hydrating Oil Capsules and a C-Boost skin brightener, worth £99 give added value. www.iiaa.eu
Kerstin Florian Skincare Set, from £75 The super deluxe carry case contains their essential starter set with Rehydrating Neroli Cleansing Milk, Neroli Water Spritz and Day Moisturiser – they all smell absolutely divine and banish winter-weather-beaten skin. www.kerstinflorian.co.uk Jane Iredale Limited Edition Smoke & Mirrors Smoky Eye Kit, £45 (£22.50 wholesale) This handy kit holds eight smoldering shades and a ‘how-to’ guide to create the easy and perfect party eyes for your clients or on yourself. www.janeiredale.com
Darphin Ideal Resource Gift Box, £52 Harness the power of flowers with this anti-aging line from Darphin. It boosts skin radiance and targets lines with extracts of White Hibiscus, Centella Asiatica helps rev up the oxygen supply and Knotweed stimulates your own collagen supply. Plus they are housed in a pretty and re-usable gift box. www.darphin.co.uk
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SPA BOUTIQUE Pevonia Lumafirm® Body Moisturiser POA Inject much needed moisture courtesy of Pevonia’s lumafirm® Body Moisturiser. It contains Safflower Oil, Panthenol and Sorghum, and tightens skin while reducing wrinkles. Plus, the Mineral Body Shimmer in Silver, has light reflecting properties that in one sweep offers a radiant luminosity. There’s a free Kabuki Brush and Pevonia lumafirm® Eye Contour sample thrown in for free. www. pevonia.co.uk
Elizabeth Arden Eight Hour Gold Set, from £22.50 It may well be over 80 years old, but Elizabeth Arden’s Eight Hour Cream is still one of the beauty industry’s worldwide best sellers. Why? It has a multitude of uses – it hydrates, eases burns and chapped skin, adds gloss to lips, tames brows and makes a super cuticle cream. And now it comes in a limited edition gold tin, which also means it’s the perfect stocking filler too. www.elizabetharden.co.uk
Kanzah Écran Total Day Cream SPF36, £72 This brand is new on the UK beauty block, but skincare company ‘Kanzah’ is best seller in Spain, is tested on humans – with scientific trials in Europe and claims to include up to 37 per cent more active ingredients than your high-end department store creams. The box also includes a free mini serum and exfoliator, plus the gold packaging makes it the perfect Christmas treat. www.nuaaesthetics.co.uk
Payot Look Younger, For Longer Gift Box, £56.10 The brand has been going since 1913, and three generations later they are at the cutting-edge of research and skin science. This Techni Lisse range embraces the power of diamond dust to uniform and illuminate, hydrating agents to nourish and a pioneering active ingredients to work on lines and wrinkles. www.feelunique.com
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SPA BOUTIQUE SpaRitual Christmas Collections from £9.75 per bottle Time is money when it comes to spa services during the Christmas period. The new SpaRitual range comes in exciting festive colours injected with shimmer and seasonal sparkles, plus each nail lacquer includes a sleek patented ‘Plum Cap’ allowing effortless opening of the bottle and a non-slip grip, so you can paint with ease and speed. www.sparitual.co.uk Clarins Face & Body Care Essentials Skin Care Heroes, £25 This kit is named ‘Heroes’ for a reason as it contains their award-winning products that have skin saving super powers. Beauty Flash Balm, Gentle Foaming Cleanser, Exfoliating Body Scrub and Moisture-Rich Body Lotion. www.clarins.co.uk Elemis Top to Toe Treats, £29 (worth £42) The festive season can take its toll. Rebalance and re-boot your system with this unique kit. The new Jasmine & Rose Milk Bath calms a frazzled mind and body, while the Lime & Ginger Body Wash and Lotion combo prepares you for long work days and endless soirees. The Fruit Active Rejuvenating Mask and HydraBoost Day Cream will ensure you can put your best face forward. www.timetospa.co.uk
Skin Truth Facial Kit, POA Skin Truth – the budget-friendly brand that fuses nature and science are launching 3 kits to cover off the major skin types; Equalising to bring balance to oily types, Nourishing for normal to dry or Soothing for irritated faces. All include a Cleanser, Toner, Moisturiser, Mask Exfoliator and a Velvet Soft Facial Serum. www.salon-services.com
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EDITOR’S SPA BOUTIQUE
As party season hits full throttle and your diary overspills with clients and Christmas events, you’ll need this supercharged AmazingConcealer®. It acts like a second skin, looks natural and it’s water resistant formula means it stays put. www.natalieroche.com
EDITOR’S Banish germs whilst treating hands to a dose of moisturising Shea butter and anti-aging retinol courtesy of Hand Therapè Sanitizer by Pharmagel. www.pharmagel.net
The buttery-soft leather accessories from British designer, Marshall Bergman, come in the prettiest spa-esq colours so you can be stylish and spa-like at work and play. www.marshallbergman.com
Picks
Sarah Joan Ross road tests the top products hitting the shelves that prepare us for the festive season
GLAMGLOW® POWERMUD™ harnesses both of my treatment favourites – mud and oil. Encourage your dpa guests to use it in place of their regular facial cleanser twice weekly to get rid of impurities and product build-up – revealing super radiant skin. www.glamglowmud.co.uk
Ideal as part of a professional treatment or as a retail opportunity, this is the perfect remedy for flaky, dry and peeling nails. Flexiglaze is painted on like a regular varnish, dries to a soft pliable finish but imparts nails with a vitamin-enriched base – plus it lasts 2 weeks and as it’s totally natural, there’s no need to invest in any specific machines. www.flexiglaze.co.uk
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PRODUCT DIRECTORY AESTHETIC EQUIPMENT
MANICURE & PEDICURE
SLIMMING & WEIGHT LOSS
Laser S.O.S. Ltd 01480 460 990 info@lasersos.com www.lasersos.com
All That Jazz Nail Harmony UK 0208 172 0595 www.allthatjazzuk.com www.twitter.com/AllThatJazzUK
BioSlimming Westfield House Distributors 01290 553 114 www.westfieldhousedistributors.co.uk www.twitter.com/BIOSLIMMING_UK
CND Sweet Squared 0845 210 6060 www.sweetsquared.com www.twitter.com/sweetsquared
Technogym U.K. Ltd. 01344 300 236 01344 300 238 UK_info@technogym.com http://www.technogym.com
Leighton Denny Expert Nails Richards & Appleby 0845 862 1525 www.leightondennyexpertnails.com www.twitter.com/leightondennyEN
SPA TECHNOLOGY
ASSOCIATIONS Checkaprofessional.com 0808 901 9042 info@checkaprofessional.com www.checkaprofessional.com www.twitter.com/checkaprof
DESIGN Sparcstudio 0844 879 3765 neil@sparcstudio.co.uk www.sparcstudio.co.uk
EYELASH SERVICES & TREATMENTS Beautytrix - Flirties 0845 022 2233 www.beautytrix.me Eyelash Design Company 0208 500 9028 info@lashperfect.co.uk www.lashperfect.co.uk Thalia Distribution & Training Academy 0800 014 8231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA
FURNITURE REM UK Ltd 01282 619977 01282 619617 sales@rem.co.uk
HAIR REMOVAL Beautytrix 0845 022 2233 www.beautytrix.me Couture Training Waxxpress, Caronlab, Masqua 0121 647 7244 info@couture-training.com www.couture-training.com www.facebook.com/couturetrainingacademyltd www.twitter.com/CoutureTraining
MindBody 0203 397 4810 www.uk.mindbody.com www.twitter.com/mindbodysalon
O’Nine Nails UK Julie Brown Nails & Education 07795 810 898 www.twitter.com/onineuk
Phorest Salon Software 0207 100 9290 01483 326 504 letsgrow@phorest.com www.phorest.com
OPI Nails Lena White Ltd 01923 240 010 www.opiuk.com www.twitter.com/OPINails
TANNING PRODUCTS & EQUIPMENT
Thalia Distribution & Training Academy 0800 0148 231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA
SKIN CARE
Beautytrix 0845 022 2233 www.beautytrix.me Xen-Tan Natalie Roche – For the Love of Beauty 0844 800 7661 customercare@xen-tan.co.uk press@xen-tan.co.uk
TEXTILES
Elemis 0207 907 2741 www.elemis.com www.twitter.com/elemis GLAMGLOW Natalie Roche – For The Love Of Beauty 0844 800 7661 info@glamglowmud.co.uk customercare@glamglowmud.co.uk press@glamglowmud.co.uk www.glamglowmud.co.uk www.twitter.com/GLAMGLOW_UK Goldi Dead Sea Skin Care Ganesha Group 0845 862 5110 Info@ganeshagroup.co.uk www.goldideadseausa.com www.twitter.com/ganeshagroupuk
Création Baumann 020 7226 7748 (phone) 020 7226 7753 (fax) 07791 986 728 (mobile) mary.hall@creationbaumann.co.uk www.creationbaumann.com
TRAINING OPPORTUNITIES Beautytrix 0845 022 2233 www.beautytrix.me Couture Training 0121 647 7244 info@couture-training.com www.couture-training.com www.facebook.com/couturetrainingacademyltd www.twitter.com/CoutureTraining
Laser S.O.S. Ltd 01480 460 990 info@lasersos.com www.lasersos.com
Eyelash Design Company 0208 500 9028 info@lashperfect.co.uk www.lashperfect.co.uk
MAKE-UP BRANDS
Pevonia 01449 727 000 www.pevonia.co.uk www.twitter.com/PevoniaUK
Julie Brown Nails & Education 07795 810 898 www.onineuk.com www.twitter.com/onineuk
Jane Iredale IIAA Ltd 0208 450 2020 www.janeiredale.co.uk www.twitter.com/JaneIredale_UK
Thalia Distribution & Training Academy 0800 014 8231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA
Thalia Distribution & Training Academy 0800 014 8231 info@thalia-dta.eu www.thalia.com www.twitter.com/THALIADTA
Harley Wax 0845 612 1944 info@harleywaxing.co.uk www.harleywaxing.co.uk www.twitter.com/HarleyWax
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INDUSTRY PERSONALITIES
A DAY IN THE LIFE OF
Lisa Barden General Manager of the UK Spa Association
A
t precisely 8.49am we fly into the school car park with just a few minutes to spare before the bell rings. We are laden with books, bags and kit when Edward, my six ¾ year old son, asks if I have the fairy cakes needed for the bake sale later that afternoon. “OF COURSE NOT BECAUSE YOU HAVE ONLY JUST TOLD ME,” I wanted to scream. Instead, I look at him sweetly and said, “all in hand darling,” (which is a complete an utter lie – a little fluffy white one I like to think). So we re-direct our canter back along the lane and dive into the local tea shop where I purchase a dozen highly tailored cupcakes that set me back £25 – joy. Once Edward is safely deposited along with all of his accoutrements required for the day, I bolt like Usain back to the car and switch on the UKSA phone; 8 voicemail messages and 64 unread emails – not too bad for a Monday morning. Laptop fired up… A call with the Elemis Day Spa at 10am – brainstorm ideas they can install into their day spa for National Spa Week 3-7th November; call with Ribby Hall to discuss the benchmarking tool. (Well, who wouldn’t want to keep a track of their KPI’s and then compare them with the national average, for FREE?!) Next up, is a chat with a guest who attended our annual UKSA Summer Networking Event, at Centerparcs in Woburn. They would like to understand more about the work we do here at UKSA. (I love explaining the benefits of being a member – and focus on the greatest opportunity for their business.)
Scanning through the incoming emails I can see that we have a huge uplift in interest from spa’s who want to take part in the National Spa Week. It’s in its ninth year now, so I make these the priority and gleefully share the details of the event with each spa/member. Having spent the majority of my professional spa career (21 years this year) in the luxury end of the spa market, there were times where communicating with our clients I felt I had to really ‘convince’ them of the validity of our partnership which is completely the opposite to the conversations I have with our lovely members. Once people ‘get it’ they really get it and jump on board with us and show their support for the countries most respected not for profit trade organisation and for that I thank each and every one of them. Soon after, I notice an email from a board member who oversees our online Educational Webinars. He confirms that the next topic scheduled for 14th October at 4.30pm will be ‘Benchmarking – how it drives success’. I check to see if there’s anything I need to submit for our monthly newsletter due out in October ‘Spa Voice’. In the digital world we live
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and work in today where tweeting/ sharing/liking/FB-ing are all so instant therefore instantly forgettable arguably, I do like to slowly peruse through a newsletter – a traditional approach to documenting points of UKSA interest for our members. The irony being is that I read through back issues of the newsletter on LinkedIn, (@Spavoice) then print them off, staple tidily in the top left hand corner and add to the pile of good old fashioned filing I keep in the corner of my kitchen. Tweets are all well and good but you can’t beat holding a crisp clean sheet of paper! Just as I pull out of the car park, the Chairman calls me. He asks how my weekend was, asks how Edward is, so I recount the start to the day to him and he laughs and suggests that I might want to stock up on supermarket fairy cakes and store them in my boot next to the UKSA stand – our Chairman is always full of good and relevant advice but in this instance I decide to go home (after Edwards tennis lesson and via the supermarket) and bake lots of cakes and freeze them as I am quite sure that my son will spring this upon me again in the very near future!
“THE VALUE OF OUR ONLINE BOOKINGS IS OVER TWICE THE INDUSTRY AVERAGE” – ANNA FORSLING, THE KLINIK
FIND OUT HOW SHORTCUTS HELPED THE KLINIK SET THE INDUSTRY STANDARD WWW.SHORTCUTS.CO.UK/KLINIK
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