The Salon Magazine April 2012 Issue

Inside

The

London look

Olympic marketing opportunities, cool salon interiors and hi-tech body beautifying treatments

Exclusive sunless t tanning supplemen sponsored by St. Tropez

144821 EDUCATION ADVERT V3:Layout 1

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TRAIN YOUR APPRENTICES WITH THE BEST-IN-THE-BUSINESS Our training isn’t just about teaching the technical skills. It’s also about showing apprentices how to really connect with clients. It’s this combination of technical excellence and customer empathy that sets Sakstrained people apart.

And it’s official, we are the UK’s Best Training Provider with great achievement rates in salon businesses big and small, up and down the UK. We teach apprentices within the salon itself, so there’s no day release, just hands-on, real life learning from the start, ending up with recognised NVQ qualifications.

We offer a range of government funded apprenticeships and advanced apprenticeships including: ■

Hairdressing

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African Caribbean Hairdressing

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Barbering

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Beauty Therapy

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Customer Service

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Retail

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Team Leadership

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Management

Interested? Call Saks Education on 01325 341 605, email education@saks.co.uk or visit www.saks.co.uk.

Saks Education values equality and diversity and strives to ensure the safety and welfare of all our learners.

Cool Britannia Image courtesy of LDN: Skins Tel: 01923 240 010 Trade.lenawhite.co.uk Editor Gemma Ward – gemmaw@cimltd.co.uk Contributors Ken Picton, Valorie Reavis, Stuart Holmes and Tina Rook Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Managers Jennifer Shearer – jenny@cimltd.co.uk Beccy Wells – beccy@cimltd.co.uk Tel 01795 509112 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2011 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

S

pring has finally sprung and we can’t wait for what’s set to be the most exciting British summer of our generation. Last year we united as a nation for the royal wedding celebrations. And now, with the Queen’s Diamond Jubilee taking place in June followed by the London 2012 Olympics in July and August, there’s never been a better time to be flying the flag for all things Great Britain.

So as ever in this issue we have a range of features we hope will inspire your success.

First up we’ve spoken to various retail experts in our feature, The British Empire (starting on page 40), who offer their advice on making the most of summer’s impending event spectaculars. Because wherever your salon’s located, the countrywide optimism and heightened interest in Britain offer too many business benefits to be ignored.

But as millions plan on jetting into the UK this summer, just as many will no doubt be flying out. So to get your business ready for the holiday season, investing in a range of travel-sized suitcase friendly products is essential to up-sell to every client. Don’t let them leave the country without a mini version of their favourite products. From hot tools to skincare and hair protectors, we’ve got it all covered in our special guide, starting on page 42.

Speaking of summer holidays, getting their bodies ‘bikini ready’ will no doubt be at the top of many clients’ to-do lists this month. So

this issue we’ve been trawling the industry for hi-tech aesthetic medical machines and devices that offer real alternatives to tummy tucks and liposuction. And what’s more, we’ve discovered many versions that can be offered in-salon.

Advanced body treatments that adopt technology such as lasers, radiotherapy and ultrasound are hot property in the beauty industry thanks to their ability to provide inch-loss and treat cellulite without any pain or downtime. They’re an expensive investment and they aren’t for every salon – but for those with the right clientele, they can be extremely lucrative. Find out what’s hot for summer 2012 in our special feature starting on page 32.

Last but by no means least, we’ve been focusing on the image of another very important industry figure this issue: your salon. We know money is tight out there at the moment but investing in the overall look of your business can do wonders for your business’s appeal – and it doesn’t have to cost the earth. Discover some fundamental dos and don’ts for decorating on budget on page 48 followed by some key interior trends to watch.

Happy Easter!

GEMMA WARD, EDITOR

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any Cert no. TT-COC-2200 advertisement.

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CONTENTS

07 INDUSTRY UPDATE

April 2012 news 07 INDUSTRY UPDATE The essential news for salon owners

12 SALON SOCIAL

This month’s movers and shakers

14 STAR ATTRACTIONS

Hot products and treatments on planet celeb

32 BEACH BEAUTIFUL

products 17 NEW PRODUCTS AND TREATMENTS

April’s best hair, beauty, nails and tanning launches

32 BEACH BEAUTIFUL

Nip and tuck results without a surgeon in sight

40 PLAYING THE GAMES 42 HOLIDAY HEROES

54 ONLINE SHOPPING

Ken Picton reveals his top tips for creating a successful salon website

56 FACEBOOK MASTERCLASS

In her second instalment, social media expert Valorie Reavis explains the meaning behind the numbers on a Facebook business page

58 DATA HANDLING

Salon Genius’s David Pickering and Anna Moors reveal how to make the most of client information

60 TWEET STREET

Stuart Holmes deliberates the pros and cons of social media marketing

Making the most of summer’s British celebrations

42 HOLIDAY HEROES

The travel size products your clients shouldn’t leave home without

business 38 PRODUCT FOCUS

Six of the best salon software system go under the spotlight

48 STYLE STARS

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48 STYLE STARS

The latest trends in salon interior design

48 STYLE STARS

CND SheLLaC FirSt PLaCe

Readers’ Choice Awards Winner 2011

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THE LATEST IN STYLING & CONDITIONING INNOVATION

INDUSTRY UpDaTe Beauty Salon of the Year – Three Rooms or Fewer: The Potting Shed Spa, Batley, West Yorkshire Beauty Salon of the Year – Four Rooms or More: Zen Lifestyle, Hanover Street, Edinburgh Therapist of the Year: Alison Smith, Skin and Tonic Beauty Salon, Hertfordshire Make-up Specialist of the Year: Abigail Rose Crook Nail Professional of the Year: Elise Scholes Pilkington, Flawless Nails, Staffordshire Nail Salon of the Year: Bodylines, Kent Employer of the Year – 20 Employees or Fewer: Saks Kings Hill, Kent Employer of the Year – 21 Employees or More: Hand Picked Hotels Medical Aesthetics Clinic of the Year: The Cosmetic Skin Clinic, Buckinghamshire Day Spa of the Year: Pure Spa, Aberdeen Residential Spa of the Year – 10 Rooms or Fewer: Delphi Spa, Connemara, County Galway Residential Spa of the Year – 11 Rooms or More: Oceo Spa, Seafield Golf and Spa Hotel, County Wexford

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he Potting Shed Spa in Batley, West Yorkshire and Zen Lifestyle in Edinburgh were among the winners crowned at this year’s annual Professional Beauty Awards 2012. The results were announced during a glittering ceremony hosted by comedian Rufus Hound at London’s Park Lane Hilton on the eve of the final day of last month’s Professional Beauty expo.

Now in its fifteenth year, the Professional Beauty Awards celebrates the best in the business with 12 gongs up for grabs in categories ranging from Beauty Salon of the Year to the best Make-up Specialist, Day Spa and Employer.

Entrants go through a strict judging process consisting of written application forms as well as in-salon visits from

Zen Lifestyle

THEWINNERS

Salons and therapists celebrated at Professional Beauty Awards 2012 mystery shoppers and officials which are them independently scored using predefined criteria.

The Potting Shed Spa and Zen Lifestyle walked away with the accolades for Best Salon of the Year – three rooms or fewer and four rooms or more respectively.

Meanwhile Alison Smith from Skin and Tonic Beauty Salon was awarded with the prize for Therapist of the Year and Elise Scholes Pilkington triumphed in the Nail Professional of the Year category.

Meanwhile Saks Hair and Beauty in Kings Hill, Kent, scooped the prize for Employer of the Year – 20 employees or fewer. Owner Claire Denyer, who has already picked up a clutch of accolades since opening in 2006 including a Sapphire Award for Franchise Salon Owner of the Year 2011, says: “Winning

this award has been a personal goal over the last couple of years so I’m thrilled.

I believe I was selected as a winner because of my passion and dedication to the industry, my salon and my team.

I’m fully committed to staff education and development and believe this shone through in my entry.”

This year also saw the inaugural World Spa Awards event launch, which recognised nine global businesses. A panel of seven experts, all based in each geographical area, selected the finalists following a vigorous judging process.

Among with winners was Lanserhof in Lans, Austria, which was named Destination Spa of the Year Europe and The Dolder Grand Spa in Zurich, Switzerland, which took home the prize for Hotel Spa of the Year Europe.

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INDUSTRY UPDATE National consumer magazine marketing firm waives membership charges for salons Salon owners looking for an innovative way to attract new clients can now take advantage of a free membership with The Hair and Beauty Group. The company, which launched in 2003, offers free haircuts and beauty treatments through promotions in national consumer magazines. The reader leads are then filtered through to its member salons, which are given the chance to up-sell and retain the clients for future business.

Every salon that signs up to the scheme is given area exclusivity and can choose how many magazine readers they receive and when the free services are offered.

The group previously charged salons £100 to join, a £240 annual subscription and £4 per lead. But changes to the business model mean salons can enjoy all the benefits of membership at zero cost. Tony Corston, owner of Grantham’s Gerard Hairdressing, comments: “We’ve been using The Hair and Beauty Group’s prospects for a number of years now and the system really works. We have turned hundreds of prospects into regular clients. I cannot recommend the group highly enough.”

Kent salon group launches innovative student card concept

South England salon group Graham Webb International has launched an innovative Student Club initiative for all locals in full-time education. School, college and university students that sign up for the scheme receive a loyalty card offering a points system and a 25 per cent discount on cuts and highlights.

The 13-strong salon group, which has branches in Billericay, Bromley and Great lengths goes Sevenoaks, hopes the mobile with new site move will act as an incentive to those With more than 15 per cent of Advanced beauty machine specialist aged 12 to 18 who its users accessing its website Energist is giving away a free Plasma often miss out on on their smart phones, Great television with every purchase from its iPulse student discounts Lengths has launched a new or VPL ranges. With high-spec models despite being in fullmobile site that allows easier available in 42-inches, salons will be able time education. access to its products and to showcase the new services in their MD Jed Hamill services on the go. Clients and reception areas in style. Terms explains: “So often salons can now benefit from a and conditions apply; Tel: teens are overcharged for range of features on the user-friendly 01792 798 768 their appointments in salons site including a Style Gallery with the latest image collections, which is a great tool because they don’t fall into the age bracket of what most businesses for consultations, as well as a Salon Locator with GPS consider to be a student. Our aim is to functionality so clients can find their nearest Great Lengths abolish this and make coming to the salon wherever they are in the UK. Greatlengthshair.co.uk salon a fun experience for them.”

On Screen Beauty

Ricky and Nicki launch charity MAC Viva Glam lip products for AIDS Fund

Ricky Martin and Nicki Minaj are the latest big names to collaborate with MAC for its charity Viva Glam campaign. Following in the footsteps of Christina Aguilera, Pamela Anderson and Lady Gaga, the duo has put their names to a bubble gum pink lipstick and unisex colourless lip balm – opening up the campaign to both sexes for the first time. One hundred per cent of all proceeds will go to the MAC AIDS Fund.

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Charity work

Wow Factor’s tanning range NKD is now the official sponsor of the Odessa for Life charity, which feeds and supports homeless people in the Ukraine. Set up by director Collin Brooker, the move follows a stint of success for the brand in Russia and surrounding countries after the company went international.

Shades that shimmer, spin and jump with style!

COLORS FROM LEFT TO RIGHT:

My Pointe Exactly Care to Danse?

You Callin’ Me a Lyre?

Barre My Soul Don’t Touch My Tutu!

Pirouette My Whistle

AFFORDABLE LUXURY Call 01923 240010 or visit www.lenawhite.co.uk

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INDUSTRY UPDATE OPI unveils collaborative Soft Shades collection with the New York City Ballet US nail giant OPI has partnered with the New York City Ballet for its new line of Soft Shades lacquers. The collaboration, which includes five sheer shades and a silver sparkle glitter, is available to salons from the beginning of April. Tel: 01923 240 010

Mum and baby product specialist unveils training courses

Salons with a strong clientele of young mothers can now enrol on two new training courses to learn specialist pregnancy and baby services. Run by product house MamaBabyBliss, the programme includes a home …on Labelm.com for a study course in Pregnancy Massage Training host of new features such as a (£180 + VAT), which includes a 75-minute DVD consultation process to prescribe and training manual created by one of the UK’s clients bespoke haircare regimes, leading pregnancy and baby experts, distance products reviews and free learning modules and full certification and delivery on all orders over expert accreditation in the UK. Meanwhile, salon £19. professionals can also study for the Pamper Party License (£250 + VAT) to become MamaBabyBliss affiliate affiliate therapists. Perfect for baby showers, gift vouchers and new mum pamper parties, attendees will learn a range of mini treatments as well as receiving brand benefits such as marketing tools and a listing in its directory.

Therapists opting for the combined Pregnancy Massage Training and MamaBabyBliss Pamper Party Licence will receive a special rate of £320 + VAT.

Click…

Fit for royalty: the identity of the Queen’s loyal hairdresser is revealed If you’ve ever wondered who’s behind the Queen’s famous curls, the secret has now been revealed thanks to the rewarding of her prestigious Royal Warrant. Ian Carmichael, who is creative director at The Dorchester hotel’s Royston Blythe salon, has been Her Majesty The Queen’s personal hairdresser for 14 years. He coordinates regular visits to Buckingham Palace with his salon clientele, playing a prominent role in all Royal occasions. The hairdresser has won many awards but the latest – By Royal Appointment to her Majesty – is undoubtedly the ultimate accolade.

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THE TO-DO LIST NATIONWIDE PHOREST WORKSHOPS Various dates in April and May; locations in London, Birmingham, Belfast and Dublin; £297 for three sessions; Phorest.com/mastery Phorest’s new Business Education Program for salon owners Mastering Your Business promises to provide attendees with the essential building blocks for running a successful salon. Topics include Marketing and Social Media, Staff Motivation and Understanding Numbers.

WORLDWIDE AVEDA WALK FOR WATER 23 April, various locations across the nation and worldwide; Aveda.co.uk As part of the brand’s Earth Month, Aveda professionals will participate in a global initiative that acknowledges the daily struggle of almost one billion people with a five mile sponsored walk – the average distance women in developing countries have to walk to collect water every day. All the proceeds go to Water Aid.

salon events

Salon social Guy Kremer and his Winchester based team created Mohicans on the heads of 17 chefs last month in aid of Action Against Hunger. Robin Hutson, chairman of employer the Lime Wood Group, comments: “Commitment to these Mohicans came about following the Christmas staff party when several foolhardy chefs signed up to having their hair re-styled for the group’s chosen charity. We are very proud of them and think that the overall look will cause much amusement within the hotels.”

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The team at Spectrum Hair and Beauty in Ulverston, Cumbria, were awarded ghd’s top national fundraiser for Breakthrough Breast Cancer after raising £5,000. During October’s Breast Cancer Awareness month the team arranged several initiatives including a Pink Party and a sponsored parachute jump.

The Nail Harmony UK team flew out to the Netherlands last month for the company’s annual European Educator Training. Fifty attendees from across the continent partook in the intensive three-day course, including UK director Georgie Smedley who re-sat – and passed – her yearly Doctorate Professor of Harmony certification.

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Five hundred Joico hairdressers, distributors and educators flew out to Antwerp in Belgium last month for the brand’s 2012 Kick Off event.

The attendees were treated to drinks and canapés before watching a catwalk show featuring the styling creations of international Joico ambassadors Ulf Schjerpen, David Murray, Bert de Zeeuw and Gianni Scumaci.

Various industry names were revered for their hair styling talents last month at special ceremony, The Cut Awards, hosted by consumer magazine Hair. Among the winners was Nottingham’s Angelo Vallillo, creative director at Zullo and Holland, who won Britain’s Best Stylist (pictured). Hob Salons meanwhile took home the prizes for London Salon and Regional Salon Group.

Industry awards, fundraisers and special events

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DAYGLOW

AFTER PARTY

GLOWSTICK

FEEL THE VIBE

BEACH CRUSIER

SKINNY DIP

MELT YOUR POPSICLE

Available April for a limited period only.

Discover ORLY’s World of colour

T: 01827 280 080 E: sales@graftons.co.uk OrlyBeautyUK

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celebrity salon

Star attractions

The OnlyWay is Essex stars take over the industry

T

hey’re known for their excessive grooming habits, so it comes as no surprise that the past and present cast of TOWIE have been flying the flag for all things professional hair and beauty recently.

First up Amy Childs and Harry Derbridge attended a charity auction and catwalk show last month hosted by Inanch London. The awarding-winning salon teamed up with fashion label Pia Michi to put on the event at the Millennium Hotel in Mayfair, raising £7,000 for Barnardo’s.

Meanwhile, Lauren Goodger opened the doors to the first Lauren’s Way popup boutique in Buckhurst last month, which retails her line of self-tan products, eyelashes and clip-in extensions while also offering professional treatments.

Finally, last month’s Professional Beauty London was unsurprisingly a hotspot for the groomed stars – with several cast members causing chaos on the show floor and making personal appearances.

Joey Essex showed off his spray tanning skills on Crazy Angel’s stand while Amy Childs launched her new strip lashes line in collaboration with Blink and Go. So whether you’re a fan of the show or not, it seems we haven’t heard the last of the gang who’ve put Essex firmly on the map for what’s hot in terms of professional hair and beauty services.

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Inuenced by the latest fashion and lifestyle trends, LDN:Skins is the quintessential sunless tan of 2012.

SET THE TONE

COUTURE SPRAY TAN

LUXURY SPA TAN

Flexible tones Natural colours No streaking Easy to apply Instant colour Long lasting Non tacky Controlled absorption Pleasantly fragranced Transfer resistant Paraben free Organic ingredients Video instructions

SET THE TONE LDN:SKINS LTD. T: +44 (0)1923 760 110 www.ldnskins.com

SALON EXCLUSIVE RETAIL

PRODUCTS & TReaTmenTS

Hot new products for spring, the latest aesthetic body treatments and travel size essentials

Backstage at Stephane Rolland, hair by Ben Moth and Valerie Benavides, image courtesy of Brooks and Brooks

Fashion Week chic

T

he name Fashion Week may put up the pretence that it’s all about the clothes. But this season, thanks to the magic work of numerous backstage artists, it was the dazzling hair and beauty looks that really stole the shows. We saw sushi and bento box nails courtesy of Marian Newman, jewelled eyebrows that took the statement brow trend to another dimension, and pretty tousled hairstyles that showed up in (almost) every shade of the rainbow. So for AW12, forget about what to wear: get creative because it’s time to let hair, makeup and nails do the talking…

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HANDS & FEET FILE IN STYLE

TOTALLY TROPICAL

Get ready for long hot days with Attitude’s Indian Summer Collection.

Featuring six sun-inspired hues such as striking blue Sea Breeze and ontrend orange Hazy Days, it’ll help clients feel tropical whatever the weather. £2.30 + VAT; Tel: 01536 463 350

BIRTHDAY BEAUTY

To celebrate 20 years in the beauty business, Australian Bodycare has launched a special anniversary version of its tea tree oil enriched Hand Cream. £5.40 + VAT; Tel: 01892 750 850

Last year’s The Apprentice winner Tom Pellereau has unveiled a new line of innovative nail files. Building on his original s-shaped file concept – previously sold in Superdrug – the new Stylfile Collection comprises three retail products that promise to make nail care easier for clients. These include the new and improved S-File with two different abrasive sides to shape and smooth; the S-Buffer four-way buffer that’s been designed to follow the nail bed curve for easier use; and the Emergency File, which comes with its own protective spiral casing. RRP from £4.49; Stylfile.com

PILLO TALK

Made with memory foam as well as a practical waterproof and anti-bacterial cover, The Nailpillo is a must-have accessory to ensure client comfort during any type of hand or nail treatment. Available in white, pink and purple, £29.95; Tel: 0845 210 6060 MINX

LOOK ON THE BRIGHT SIDE

Now clients can have fluro mani and pedis that last up to three weeks with Nubar’s new Neo Gelicure colours. Available in eight pop bright shades, they make a style statement to lasts the distance. £15.75 + VAT each; Tel: 0800 252 172 Palmsextra.com

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Check out our new website at www.jasonpaulhairshop.co.uk & view our brochure Tel: 020 8768 2888 or 07958 234 621 Email: hairextensions.jasonpaul@gmail.com

The ROYAL Nail Collection 131 Duke, 106 Dutchess, 129 Prince, 130 Her Highness, 107 Her Majesty, 128 Princess

The original everlasting manicure tried, tested and proven system adding strength and durability to natural nails.

The all-in-one system that is one of a kind.

Bio Sculpture Gel is available in over 150 colours with matching nail polishes. A variety of gels are offered to create custom made overlays and sculptures to cater for all nail types. Minimal bufďŹ ng, no primers or bonders needed. Easy, quick soak off without damage to nails. Nail art can be embedded in the gel, giving a long lasting ďŹ nish. A damage free nail hardening treatment that enhances growth of natural nails. The only clinically tested nail Gel that received a Five Star Rating.

For further information on starter kits and training courses for beginners and experienced nail technicians call 0845 331 2347 www.biosculpture.co.uk

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BODY & TANNING SOUND SOLUTION Designed to be worn following a professional spray tan, the Tanfan shirt-dress is a practical yet stylish solution for clients that need to get in and out of the salon fast. Featuring a loose fitting front button fastening for easy dressing, breast pockets to disguise the absence of a bra and a secret interior pocket for jewellery, it helps prevent streaking caused by dressing to quickly. £24 + VAT/ RRP £40; E: susan@tanfan.com.au Tanfan.com.au

SHE WORE CREAM VELVET

Enriched with organic shea butter and sweet almond oil, Darphin’s Nourishing and Firming Velvet Cream promises to plump and firm the skin by up to 34 per cent.

RRP £39; Tel: 0870 034 2566 Darphin.co.uk

ST. TROPEZ

GOLD STANDARD Laden with 24k gold leaf, Xen-Tan’s Scent Secure moisturises the skin, enhances colour and blocks the unpleasant scent of DHA while leaving a subtle flattering shimmer.

6pk £89.04/ RRP £26.99 each; Tel: 0844 800 7661 Xen-tan.co.uk

TAKE A SHOT

Collagen drinks are a huge beauty trend in the Far East so it’s no surprise that they’re gaining momentum as an anti-ageing saviour on our shores too. New product Collagen Shots contains 100 per cent pure potency marine collagen – ethically sourced from fish – as well as acai berry to support collagen synthesis and skin hydration from within.

30 day pack £20; Tel: 0844 555 5880

GIRL POWER

Perfect for small salons or therapists on the go, Crazy Angel’s Petite Airbrush Compressor features a 400w motor, 250ml solution capacity and low noise level as well as a girlie pink design.

Starter pack containing solution and leaflets £149 + VAT; Tel: 0845 180 1241 Crazy-angel.co.uk

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SKIN & MAKE-UP SO SOLID

Bare Minerals has launched a line of solid mineral make-up for AW12 that promises to deliver vivid pigments and softer, smoother skin. The Ready collection features eye shadow duos and quads as well as blushes, bases and bronzers in a wide range of shades. Tel: 0870 850 6655 Bareminerals.co.uk

DOCTOR’S ORDERS

As the brainchild of one of the top cosmetic practitioners in the world, the Dr Jules Nabet line combines science-led technology and hormone based cosmeceuticals.

Hero products include the Anti-Ageing Serum that ‘tightens while the wearer sleeps’ (RRP £75) and the Zen Lotion vitamin-packed facial spritzer (RRP £35).

Tel: 0207 938 2195 Julesnabet.com

ART MOVEMENT Inspired by this season’s catwalk trends, Art Deco’s Wild at Heart collection features rich shades of coppers, greens, earthy browns and pinks for the nails, eyes, cheeks and lips. From £2.65 + VAT; Tel: 0151 421 1234 Artdeco.org.uk

ESSENCE OF THE SEA

Exclusively available to salon stockists, Ahava has launched a new range of essences and serums that harness the power of Dead Sea minerals. Key products include the My Skin Reborn Comforting Essence for dry and mature skin as well as the Skin Renewal Gel, which has been formulated to use as a mask to restore radiance. Tel: 01452 864 574 Ahava.co.uk

LASHINGS OF POTENTIAL Launched in conjunction with Blink and Go, Amy Childs’ Lashes collection includes eight high-quality styles to suit every client and occasion. Salon owners can get their hands on a box of 24 for £80 + VAT while therapists can undergo a specialist Guild-approved Strip Lash Professional course with the Nouveau Beauty Group. RRP £8 each; Amychildsofficial.co.uk

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TONI & GUY

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hair MINX

oN GuarD

Promising to protect against humidity and colour fade, Goldwell’s StyleSign Satin Guard is a weightless spray that surrounds the hair like an invisible shield keeping silky locks frizz and kink free.

RRP £10.15; Tel: 01323 432100

NaTural EliXir TrEND: caNDy hair colour Pastel hair is a huge trend for SS12 and it’s set to continue for AW12. Achieve the look in-salon with Aveda’s expanded Full Spectrum Pure Pigments range, which offers an array of shades that can be blended and customised to your heart’s content. Tel: 0870 034 2380 Aveda.co.uk

Created by 21-year-old vegan brand Biorganics, the Salon Secrets range offers high-end hair care products for salons.

Its Elixir oil boasts 43 per cent natural ingredients including organic argan oil and ylang ylang to replenish damaged hair and restore shine. From £3.99; Biorganics.co.uk

DouBlE acTioN

Macadamia Natural Oil has introduced two products to make the damage caused by knots a thing of the past. Its No Tangle Pre-Styler cream (from £5.95) has been infused with macadamia and argan oils to seal the cuticle layer and lock in moisture. And when used alongside its No Tangle flexible-bristle brush (£5.45), the hair is less prone to split ends and breakage.

Tel: 0844 840 3040 Macadamiahair.co.uk

hiGh aND Dry Now available in handy packs of 50 at major wholesalers including Aston and Fincher, Capital and Adel, it’s now even easier to switch to EasyDry’s range of environmentally friendly disposable towels.

From £19.99; Tel: 0845 300 7764 Easydry.com

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THE TOTAL BEAUTY CONCEPT

www.biosthetique.co.uk

HAIR & SCALP CARE, COLOUR, SKIN & BODY CARE, MAKE-UP, STYLING, NATURAL RANGE

La Biosthétique’s unique premium prescriptive brand delivers total concept formulas for professional colour, hair and skin care. Superior quality, innovative products, international hair & beauty trends and products developed dermatologically without animal testing. The La Biosthétique brand creates a unique point of difference for your salon.

To find out how La Biosthétique can help you create success for your salon call 01296 611731. We would be delighted to hear from you.

ADVANCED BEAUTY TOUCHED BY AN ANGEL Enlisting a broad spectrum of Energising Light Technology, Beauty Angel stimulates the skin’s fibroblasts to activate the body’s own production of collagen, elastin and hyaluron to firm, smooth and reduce wrinkles, pigmentation spots and dark circles. With no heat generated, treatments have no undesirable side effects while therapists can treat the entire body including the face, neck and décolletage. Rental options available; Tel: 0208 498 7284

CACI

TRIPLE BENEFITS

Using radio frequency and vacuum alongside colour therapy, Carlton Professional’s new ThermaVisage RF8 machine provides effective anti-ageing and anti-cellulite treatments for the face and body. All in one handy machine, therapists can stimulate collagen production, break down fat cells, boost the lymph and circulatory systems as well as eliminate toxins. £3,600 + VAT; Tel: 01903 761 100 Thecarltongroup.co.uk

NEEDLE WORK

LCN has updated its original permanent make-up unit and launched the Kryo-Liner Two. Boasting a range of new and improved features, advanced beauty therapists will benefit from an easy-use touch screen, pre-set programmes and a patented function that pre-selects the correct needle force for each client. £3,950 + VAT; Tel: 01273 837 300 Beautyconcepts.co.uk

ANTI-AGEING GRACEFULLY REFERENCE POINT

In line with National Occupational Standards at level three and fully endorsed

by Habia and City and Guilds, Practical Electrolysis: The Official Guide to Electroepilation by Gill Morris and Janice Brown is a new must-have tome for advanced beauty therapists. The textbook and DVD package includes the latest technology and methods making it the perfect resource for all salons. £29.57 Amazon.co.uk

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Formulated to target the three main signs of ageing skin – sagging, hollowing and thickening – LPG’s new Endermologie face and body care line combines active ingredients with cutting edge technology.

The collection of 11 unisex products can be used alone or alongside the brand’s holistic results-driven professional treatments to reduce wrinkles, enhance the skin’s natural glow and eliminate signs of cellulite, pigmentation and stretch marks. From £43; Tel: 0800 085 0533 Lpgsystems.co.uk

Maximise profits with CaviSculpt

CaviSculpt Define

The Non-invasive Body Sculpting System The Cavisculpt Define is our ground breaking and best selling professional ultrasound cavitation machine. It incorporares both the standard 40MHtz Frequency Emitter but also but also 28MHtz horizontal wave and the ability to pulse between the two.

For a limited period we are also offering a FREE second lipolysis treatment head. This emits a more gentle 1MHtz which combined with Diode Laser not only lifts the face but also stimulates collagen growth in order to increase the elasticity of the skin and smooth fine lines and wrinkles.

Results are often immediate but can be dramatically increased if the client does 20 minutes vibration plate training directly after each CaviSculpt treatment.

• Professional marketing material and support available • High Return on investment • 2 year warranty • Free comprehensive training with every purchase • Demonstrations available upon request

Special offer price £5,999 (inc VAT)

Finance available from £190 per month (plus VAT) for 3 years (subject to status)

l offer

Specia

im8 late Ult ration p 0 orders ib v e 3 Fre ith first ntion PRO w e m to s ) (caller gazine a lon M The Sa

Contact 0845 226 0067 sales@ultim8fitness.co.uk

ADVERTORIAL

A beautiful journey More than an insurance company, BABTAC’s benefits reach the entire industry

B

ABTAC (the British Association of Beauty Therapy and Cosmetology) is a renowned UK membership association for beauticians and therapists. With a strong voice in education, insight, skill and reason, its works to embrace the needs of its members, respond to industry demands, monitor legislation and ultimately empower the profession.

Meanwhile it also protects and promotes the welfare of beauty professionals as well as the general public in its mission to support the industry.

BABTAC’s council consists of experts in every field of beauty, working together to offer membership deals and training opportunities to industry professionals.

Beauty qualifications are offered through BABTAC’s training facility CIBTAC, an awarding body that examines over 200 colleges across the world – providing a vast portfolio of qualifications and training aids to beauty professionals.

This year has already seen a number of changes for BABTAC as it continues to meet the needs of the industry. Earlier in 2012 it unveiled its new look logo and website – leading to an increase in its online presence through channels including Facebook and Twitter. It also reassessed its Benefits by BABTAC service, which now gives members direct access to the latest membership perks and privileges. Moreover, its in-house trade journal, Vitality magazine, has been given a makeover and an editorial team refresh.

As part of its new member’s scheme, Promotions by BABTAC has also been a huge hit among consumers and industry insiders. BABTAC joined its marketing agency to successfully drive the first of a series of on-pack promotional campaigns in association with leading global consumer products Tampax and Actimel.

“We are delighted with how the promotion has worked out, with hundreds of members signing up to the campaign and giving positive feedback of increased consumer awareness, up-selling and a

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surge in bookings,” says Angie Petkovic, who worked on the campaign. “We are already working with BABTAC and its members with a view to even more nationwide campaigns throughout 2012 and beyond.”

As well as its work to raise awareness among consumers, BABTAC has an ongoing strategy to raise optimum occupational standards across the board. This is in the interests of both the profession and public confidence in beauty treatments. The organisation prides itself on its clear strategies, a consistent voice and values that it says are good for the beauty profession.

As the professional face of beauty and holistic therapy for over 35 years, BABTAC acts as a major voice for the industry – particularly when it comes under fire.

“BABTAC aims to protect and promote the welfare of beauty professionals, as well as the general public and focus on supporting the industry,” says general manager Julie Speed. “The organisation works to highlight industry professionals as reputable, reliable and well-trained.”

The convenience of comprehensive Insurance cover without the need to go elsewhere goes a step further from 1 April 2012, as BABTAC launches new extended policies to encompass motor,

well woman health cover and all home working claim scenarios.

So whatever treatments you offer on your menu, this organisation is the essential beauty tool that every therapist needs to be armed with.

Tel: 0845 250 7277 Babtac.com

protect and promote your business in 2012 It is vital to protect yourself against potential claims while you practice. BABTAC is the longest established beauty membership organisation in the UK, but we’re much more than just an insurer.

Your membership will also give you access to innovative ways to promote your business and save you money.

Our extensive membership benefits include: • market-leading, comprehensive insurance, now with cover up to £5million per claim and no excess • access to ‘Benefits by BABTAC’ that offers cashback on the high-street plus discounts on training and other practical business services, helping you earn back the cost of your membership • the opportunity to participate in ‘Promotions by BABTAC’, which has this year partnered with Tampax, Always and Actimel to help generate bookings for our members • the latest hot features and information at your fingertips in Vitality, our leading industry magazine.

To join us or to find out about our membership packages, with or without insurance, visit babtac.com or call us on 0845 250 7277

we’re more than just insurance

AESTHETIC BODY

Body beautiful B

GemmaWard investgates the latest advanced body care treatments promising nip and tuck results without a knife in sight their invasive counterparts. So it really isn’t difficult to fathom their appeal.

While qualified doctors can only perform such procedures, there are now advancements in the salon market that enlist similar technology to offer tangible results. For even less outlay and no pain or recovery time whatsoever, today’s clients

ACCESSORIZE

ody image has become a national obsession. Despite the gloomy economic climate and our ever-stretched wallets, increasing numbers of Britons are opting for surgical procedures in their quest for the perfect figure. According to the latest figures published by the British Association of Aesthetic Plastic Surgeons, tummy tucks and liposuction were the biggest rising stars of last year, with demand soaring by 7.2 per cent and 6.3 per cent respectively.

But it’s not all good news for the multi-million pound sector: despite an unwavering increase for all the top procedures during 2011, the recent PIP scandal and widening awareness of cowboy surgeons and botched jobs is leading to more patients seeking out minimally-invasive methods.

In fact, experts predict that treatments that offer similar results but less downtime are the ones to watch now.

Dr Josh Berkowitz, the founder of London’s Wimpole Aesthetics, has seen an increase in interest for such procedures. His clinic offers a range of body sculpting services such as Smart Lipo, Vaser Lipo and Smart Tight. Using ultra sound, lasers, heat and radio frequency, the fat cells are damaged, liquefied and then sucked out via a number of incisions – offering similar results as liposuction but without as much risk or danger of post complications.

These treatments, which are usually carried out under a local anesthetic rather than general, cost consumers in the region of £2,500 – a much lower price tag than

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can undergo inch-loss and anti cellulite treatments in the comfort of their local salon.

Surgical technology

Based on the same premise as their surgical counterparts, these salon-friendly treatments damage the fat cells by heat,

radio frequency, pulsed light or lasers. But instead of being sucked from the body via incisions (which is obviously the reserve of a skilled doctor) the cells are broken down and deposited through the lymph.

Clients are then encouraged to exercise throughout a course of treatments to aid and encourage inch-loss and the excretion of these liquefied fat cells.

Laser lipolysis is one of the most popular forms of such treatment available to salons today. Using a laser that emits low levels of energy, the treatment creates a chemical signal in the fatty cells, breaking down stored triglycerides into free fatty acids and glycerol. These are then released through channels in the cell membranes and transported around the body to the tissues that will then use them during metabolism to create energy. With this in mind, exercise is required for maximum results, so many salons combine the treatment with a stint on a vibration plate or similar work out machinery.

Popular machines on the market include the i-Lipo (E: sales@chromogenex.com Chromogenex.com), which has been backed up by independent clinical studies that show results, in some cases, which are comparable to those achieved by liposuction. Ultra sound imagery confirms up to 30 per cent reduction in the fat layer depth after one treatment with a typical 2-4cm loss in the abdomen circumference. With four pads, 36 individual lasers can be positioned onto the client’s problem areas to shape and contour the body where needed.

AESTHETIC BODY On the radio

Radio therapy devices are also becoming hot property in this sector. And because such machines use a treatment head that can be manually transported across the body, they offer greater flexibility. Using waves to excite the molecular structure – causing vibrations – and generate heat, the thermal energy breaks down the fat cells. When combined with additional therapies such as vacuum to break fatty tissue further, boost lymphatic drainage and stimulate blood circulation, inch-loss and cellulite reduction become a reality.

Lesley Reynolds Khan from the Harley Street Clinic has built up a loyal following of fans with such treatment. She is touting the TiteFX – a popular choice among her elite client base – as one of the top performing platforms for non-invasive inchloss. As the next generation of minimally invasive lipolysis, it uses a combination of clinically proven radio frequency energy, vacuum and an electroporation pulse to destruct the fat cells. “This offers fantastic results,” she says. “It’s the same platform as BodyTite but can be used by therapists.”

Likewise, Carlton Beauty and Spa’s

ThermaVisage RF8 machine (£3,600 Tel: 01903 761 100) is a highly regarded device for the reduction of cellulite. This machine features Multi-Polar Radio Frequency, which doesn’t need to be adjusted by the therapist making it easy to use, along with a vacuum function and colour therapy to break down more fat cells while reducing inflammation and any discomfort.

Wired for sound

Ultrasound cavitation is another popular treatment that’s been a top choice for many salons for the past few years. It also offers a safe and painless alternative to liposuction while being highly effective on cellulite. Using a powerful low frequency ultrasound also emitted via a treatment head, the waves target the fat cells only through a process called cavitation, breaking the fatty areas down into triglycerides and gases, which are then removed from the body naturally through the lymphatic system. CaviSculpt offers a choice of three machines using this technology (Tel: 0845 226 0067 Cavisculpt.com) including its high power Pinnacle device. Boasting a 40 Mhz

cavitation head for sculpting and a second head with Mono Polar Radio Frequency, one blasts the fat while the other tightens the skin.

Trim and toned

Another hot technology on today’s market is acoustic wave therapy. Sound waves are passed through the surface of the skin – again causing the connective tissue to vibrate – encouraging the growth of blood vessels. This helps create a thickened band of collagen in the upper and middle layers of the skin, improving elasticity to make the skin smoother and tighter. Such treatments – including the Storz Medical Cellactor and D-Actor devices (Tel: 0844 241 3215 Quatromedical.com) promise to reduce cellulite and stretch marks while helping to achieve body shaping, muscle and skin tightening as well as inch loss – making them ideal for helping new mothers achieve their pre pregnancy figures.

Meanwhile, if clients are particularly interested in toning up their body, CACI’s Quatum machine (£7,500 Tel: 0208 731 5679) promises to offer the same effects as performing 360 perfect sit-ups in 20

enquiries@energistgroup.com telephone: 01792 798768

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AESTHETIC BODY minutes. Harnessing the power of faradic currents, adhesive pads are fitted to the treatment area – which can include abs, arms, thighs, the stomach or derriere – causing muscle contractions. After a series of treatments, the results are a more toned and contoured physique.

So what’s the future of non-invasive inch-loss procedures? A relatively new technology called ‘cool sculpting’ is an up-and-coming technique that experts say is destined for big things.

Essentially, the devise targets the fat cells alone, freezing them to the point of elimination so they crystalise and then naturally flush out of the body – via the liver – in six weeks.

The first machine in the UK is Zeltiq (Coolsculpting.com) and is currently available at several clinics in the capital.

But with a hefty price tag topping £80,000, it’s been a slow burner among salons and the rest of the UK. But whether the treatment uses lasers, radio therapy or electrical currents, it’s clear that technology is only going to get better. This sector is at the top of the list of professional body treatments to watch for many clients, so don’t get left behind.

Natural alternatives If you’re still unsure about delving into the world of aesthetics, some natural-based machines on the market promise to offer similar results

F

or a more natural approach to surgery alternatives, Endermologie offers a range of devices that massage the body to fight stubborn fat and slackening skin.

Its Lipomassage by LPG Endermologie Cellu M6 machine has a proven ability to increase lypolysis by more than 70 per cent through the use of cellular stimulation. The company claims that visible fat elimination, toning and cellulite reduction can be achieved after just six sessions (Tel: 0800 085 0533 Lpgsystems.co.uk).

Meanwhile, Oxyjet Body Slim uses oxygen with blue and red light

technology to reduce fat and minimise cellulite. The treatment offers anti-ageing benefits as well as body toning in around one 60-minute session, although a course is recommended.

Topical ointment is applied onto the skin and then the problem areas are blasted with oxygen through a small wand, which helps the product penetrate deeper into the skin while ridding toxins from the body. Afterwards a red and blue light treatment activates the metabolism to break down the fat cells while cooling and tightening the skin (Tel: 01775 722 243 Oxyjetuk.co.uk).

Reap Rewards with the

Ultimate Facial and Body Machine

Nora Bode and OXYjet UK are delighted to launch the new Leo machines and Intact treatment and homecare products.

New for 2012 is the Leo De Luxe facial and body machine giving the UK its first Diamond Head OXYfusion technique in microdermabrasion. This compact and portable machine also offers Cry02, red and blue light technology, alongside the scientifically proven OXYjet pressure injection, spraying and breathing; The Leo De Luxe offers 20+ different natural body and facial treatments, is fully portable and has the ability to earn the salon an amazing net profit per annum.

Oxyjet Delivering natur al beauty

uk

For a FREE demonstration telephone 01775 722243 For more information visit www.oxyjetuk.co.uk or email enquiries@oxyjetuk.co.uk

www.thesalonmagazine.co.uk | 35

produCT foCus

All systems go Six of the best salon software solutions fruITs of THE pHorEsT

fIrM fAVourITE

As one of the UK’s favourite salon software company, i-salon’s technical experts pride themselves on delivering outstanding customer service.

Created by former salon professionals, its solutions help hair and beauty businesses add more appointments, increase sales and grow profits using a range of clever features such as text reminders, marketing options and management reports.

Tel: 08444 457 205 E: info@i-salonsoftware.co.uk I-salonsoftware.co.uk

oNLINE BooKING BuG Flexible online booking, enquiry and appointment system Booking Bug is a great solution for small and mid-sized beauty salons. Its live calendar widget enables beauty businesses to attract new clients, manage existing ones and take bookings and payments 24 hours a day through their own personal websites and Facebook business pages. Whether a salon needs to manage multiple treatments, staff and an array of rooms, BookingBug offers a user friendly and flexible solution.

E: support@bookingbug.com Bookingbug.com

Phorest’s Social Media Edition is the front running firm’s latest generation of salon software. The product has been designed to help salon owners generate more appointments than ever by taking advantage of internet marketing services including Facebook and online bookings. Phorest is now used by more than 1,300 salons across the UK and Ireland and is gaining more fans every month.

From £1,500 Tel: 0845 082 2411 Phorest.com

A LEAGuE of ITs oWN

Free cloud-based salon software system Salonlite can be accessed from any internet enabled device. It has also been designed from the outset to be fully optimised for use on an iPad, giving the user total freedom on how and where the system is used. With a click of a single button from anywhere in the world with internet access salon owners have direct access to a wealth of business statistics. Tel: 01543 466 580 Premiersoftware.co.uk

EAsY ALTErNATIVE

Online salon software company Intersalon provides a genuine alternative to traditional systems. Flexible pricing plans have been set up to suit both salon size and budget while free website, online bookings and e-tailing with Facebook and Twitter integration all come as standard. Best of all there’s no contract and a free 30-day no obligation trial. Salonsoftware.co.uk

ACTIVE MANAGEMENT

Active Salon offers fast to learn and easy to use management software that promises to increase a salon’s turnover. Its product includes a fully functional appointment book that performs a quick search facility for client details, a two-way SMS appointment reminder feature to eliminates expensive no shows as well as a report section that utilises all the information gained throughout each day to determine which products, staff or promotions are most popular. Tel: 0161 976 9635 E: info@activesalon.com Activesalon.com

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Bio Sculpture Gel Starter Kits

SPECIAL OFFER Valid for one week from 11-18th May 2012

CONCISE STARTER KIT with Training Course and UV Lamp Price: £380.00 inc.VAT Special offer price £355.00 inc.VAT Includes everything you need to start offering Bio Sculpture Gel Overlays plus one day gel training for experienced nail technicians, your assessment, certificate and Bio Sculpture Technician Badge.

SAVE £25

PROFESSIONAL STARTER KIT with Training Course and UV Lamp Price: £580.00 inc.VAT Special offer price £530.00 inc.VAT

SAVE £50

Includes everything you need to start offering the full range of Bio Sculpture Gel Treatments plus one day gel training and a half day sculpture training for experienced nail technicians, your assessment, certificate and Bio Sculpture Technician Badge.

STARTER KIT SPECIAL OFFER

We will not be exhibiting at Beauty UK but we would still like to offer nail technicians the opportunity to purchase one of our Starter Kits at special Trade Show prices: Concise Starter Kit – a £25 saving at £355 inc.VAT MM OR Professional Start Kit – a £50 saving at £530 inc.VAT (please tick appropriate box) This voucher is valid for one week from 11-18th May 2012 only. Limited to one kit per person.

In order to qualify for for this offer, you will need to fill in your details below and post this coupon to: Bio Sculpture GB Limited, Unit 4 Park Industrial Estate, Frogmore, Hertfordshire, AL2 2DR.

name

telephone

address postcode Your local Bio Sculpture Office will contact you to arrange payment and delivery. Postage is not included in the price of the Starter Kit. For further information on starter kits and training courses for beginners and experienced nail technicians call 0845 331 2347.

www.biosculpture.co.uk

BUSINESS

The British Empire Summer’s Olympic games and Diamond Jubilee are set to bring a wealth of opportunities to savvy salon owners around the country

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HAIR BY JFK

ritain is currently the coolest nation on the globe. We’ve just hosted a sellout London Fashion Week that showcased some of the most innovative design talent in the world. And now, with our sights set on summer, us Brits will be revelling in the Queen’s Diamond Jubilee celebrations come June and cheering on Team GB in July.

There’s truly never been a better time to be proud of being British.

Wherever you are in the UK, the buzz surrounding both events can be used to create hype and interest inside your salon. Because with both events uniting the nation – and attracting millions of visitors to our shores – shouting about all things British will help generate excitement, instil a sense of community spirit, and ultimately boost sales.

“This summer is a time for businesses in the UK to show some national pride and to leverage what should be a positive mood,” says Clare Rayner, leader of the UK’s Independent Retailer Month initiative. “Customers will expect local businesses to be supportive and offering relevant promotions, window features and special offers tied into the Olympic theme.”

To make the most of the Diamond Jubilee and Olympics, salon owners must be shrewd with marketing, visual merchandising and promotions. Antony Welfare, author of The Retail Handbook, suggests devising a series of in-salon promotions – such as special offers and treatments – that could take place over the summer period. “You want to excite people’s interest and imagination and then turn that into a selling opportunity,” he says. And in the age of Facebook and Twitter, it couldn’t be easier to get the message out to potential customers.

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Diamonds are forever

While there are certain copyright rules about adopting the Olympics name and branding, creating a menu of Britishinspired treatments is a smart way to cash in on both events. Likewise, thinking outside of the box with your services is the best plan of action to help your business standout.

London product house BeautyLab, for example, has just unveiled a range of professional treatments and home care using gem-studded formulas – making them perfect for the Diamond Jubilee.

Its Black Diamond Facial is the ultimate

in luxurious beauty and includes microdermabrasion, peptides and pure oxygen to re-energise and rejuvenate the complexion.

Meanwhile, its Skin Perfecting Moisture Cream and Miropolish Dermabrasion retail products contain liquid diamond and gold dust, lending themselves to a regal Jubilee-inspired promotion perfectly.

Nail services – especially the creative variety – are also a great way to instil patriotism in clients.

Marylebone’s Leticia Coiffure will be offering the Nailympics manicure for two months from June using five coloured polishes from the game’s famous logo – blue, yellow, black, green and red. So the race is on to develop your salon’s own inspirational services.

Stocking special patriotic products over the games may be of interest to your customers – whether they’re from the UK or not. And with the ever growing demand for products made in Britain, there’s never been a better time to invest in homegrown lines.

But whatever you do, the experts all agree that it should be cohesive with your branding and core messaging. “Businesses mustn’t be seen to be jumping on the bandwagon as they’ll see plenty of that elsewhere,” says Rayner. “The last thing you want to do is to alienate local customers by going too far with a theme.”

Frankly, many of your customers may be tired of ‘Olympics fever’ by the time July comes. But that doesn’t mean they won’t revel in the country’s optimism and atmosphere – so don’t dismiss the opportunity just because you believe your customers aren’t interested in sport.

As Jeremy Michael, MD for SMG UK, concludes: “The Olympics is a time to be proud of being British. Businesses should be proud of their stores and offer an Olympic gold service to all customers.”

BUSINESS Boholash Jubliee and Diamond strip lashes £3.45 + VAT; Tel: 0208 573 9907

London nail stickers Nailtopia, Tel: 0845 430 9674

Jubilee Polish Nails Inc, RRP £15; Nailsinc.com

Union Jack Files Mad Beauty, £0.88 + VAT each; Tel: 0208 958 0555

Olympics Trio Collection Mavala, £6.35 + VAT; Tel: 01732 459 412

StyleSign Diamond Gloss Goldwell, RRP £9; Tel: 01323 432 1000

t i r i p s m a e Smells like t

for team GB g a fl e th y fl t a uty products th a e b d n a ir a h d Brit inspire Great Britain lacquer and polish set OPI, £11.55 + VAT; Tel: 01923 240010 Trade.lenawhite.co.uk

Brit Plucker Set Mad Beauty, £3.99 + VAT; Tel: 0208 958 0555 Madbeauty.com

Diamond Jubilee skincare tin Environ, Tel: 0208 450 2020 Iiaa.eu

The Patriotic Ponytail Flip-In Hair, human £99/ synthetic £39.99 (special offer for The Salon Magazine readers, usual prices £129.99 and £45.99 respectively) Tel: 01926 613 129

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SALON RETAIL Fudge Skyscraper RRP £3.95; Tel: 01282 683 100

Wahl compact dryer £24.99 + VAT; Tel: 01227 744 066

ACCESSORIZE

He-Shi Discovery Kit RRP £17.50; Tel: 0289 044 9744

Travelling companions

Whether they’re holidaying in the UK or venturing abroad, don’t let clients leave home without these travel size essentials Comfort Zone Globe Trotter Collection intermixable products RRP £4 each; Tel: 01827 280 080

Osmo Berber Oil travel set RRP £9.95; Tel: 0141 814 6572

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Éminence Organic Skincare Sun Care Kit RRP £35; Tel: 01527 834 904

Peptide Tanning TM

The way to self-tan n a t u r a l l y. .

The innovative self-tanning retail & professional skincare range from BeautyLab incorporating new peptide technology to promote a natural looking holiday tan.

BeautyLab L

O

Paraben

N

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Free

Anti-Ageing

|

|

O

www.beautylab.co.uk

N

Streak-Free

Salon

0844 247 1240

|

Optimized

Citrus |

Low

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Science

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and

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Intelligent

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Actives

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SALON RETAIL Yogi Mid Size Straightener RRP £26.95; Tel: 0845 643 4130

Jane Iredale Magic Mitt £8 + VAT; Tel: 0208 450 2020

Kent Brushes Shampoo Brush RRP £2.45, Tel: 01442 23 26 23

Straight and Curlies Heat Resistant Travel Pouch Straightandcurlies.co.uk Thalgo Sunscreen SPF 50+ £11 + VAT; Tel: 0207 512 0872

Kerastraight Travel Duo RRP £9; Tel: 0845 459 0026

Milk Shake Sun and More Collection from £5.50 + VAT; Tel: 01392 365 177

OCS Miniatures RRP from £3.99 each; Tel: 01590 613 490

ANP Well Away travel pouch £5.77 VAT; Tel: 020 830 8030

Macadamia Natural Oil Travel Collection £16.65 + VAT; Tel: 0844 840 3040

Joico K-Pak Grab and Go Travel Pack £10.95; Tel: 0845 071 2326

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Schwarzkopf Professional BC Sun Protect Travel Set Tel: 01296 314 000

• No Training Costs • Attractive Mark Ups • Low Minimum Order Quantities • No Risk of Prosecution

£49.99 RRP - Trade Prices from £17.66 For Full Details call 01472 362 671 or email trade@botanicalwhite.co.uk www.botanicalwhite.co.uk

www.thesalonmagazine.co.uk | 45

EXCLUSIVE TO

100% Human Indian Remy Hair Extensions Salon professional hair extensions.

• Pre-bonded • Micro Ring • Weft

Tel: 0845 094 8403 sales@foxyhairextensions.net www.foxyhairextensions.net

Special Stock Offer*

on all Vitality Styles

Tunics

£19.95

Trousers

£17.95

INC VAT INC VAT Visit our website ww w.grahamegardn er.co.uk to place an order or to download a copy of our latest brochure.

T : 0116 255 6326 F : 0116 247 1215 E : sales@vitalitywear.co.uk W : www.vitalitywear.co.uk

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*Limited Stock. This offer ends on 31st May 2012, and is subject to stock availability at time of order.

Special offer prices apply while stocks last. Prices include VAT. Postage and Packaging to be charged at our standard rate.

100% Human Remy Clip-in Hair

Tel: 0845 094 8433 www.b-foxy.co.uk

BUSINESS

DECADENCE HAIR AND BEAUTY, BLOOMSBURY

Breathtaking salon interiors, client data handling for maximum results and social media marketing

Head-turning style W

hile an excellent service is most likely to win your salon fans, a beautifully design interior is all part of offering the perfect package.

So from the latest trends to some expert tips on how to standout on a budget, we have all the answers for creating your very own grand design‌

www.thesalonmagazine.co.uk | 47

INTERIOR DESIGN

A star in the making

PAUL EDMONDS KNIGHTSBRIDGE

Create a welcoming space with some clever investments in décor and furniture and you’ll soon have clients queuing round the block

I

f you’re looking for fresh ideas to give your salon a space update, opting for timeless style and high quality furnishings is paramount in today’s unstable economic climate. Matthew Lutos, MD of Olymp UK, reveals his top dos and don’ts for investing wisely…

DON’T WASTE MONEY

“It’s important to remember that we’re in the business of hair and beauty – not hotels,” says Lutos. “So many salons that I visit want luxury flock wallpaper or complex boutique-hotel style decor.

This is great if you have the budget to replace and revamp it every 18 months.

But if not, it’s a really expensive option.

Salon walls need to be able to withstand the wear and tear from footfall with water, colour and chemicals being used freely.” The expert’s advice is to opt for plain painted walls throughout the majority of the salon before choosing feature walls to inject your personality and style. He adds: “White or neutral walls can be regularly touched up and a feature wall can be papered at minimal cost. However, if you opt for designer wallpaper throughout and a client gets colour on the wall, you’re going to be faced with a hefty decorating bill.”

DO PICK CLASSIC FURNITURE

“There’s no such thing as a shortcut with salon furniture and if you want items that stand the test of time, then you need to invest in a reputable brand,” says Lutos. “I can’t stress how important this is. A large proportion of my clients are salons that

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have bought cheap furniture thinking they were cutting costs, but the reality is that backwashes leak, chairs rip, hydraulics stop working and styling stations quite literally fall apart. If there’s one area that deserves your investment it is furniture.”

DON’T BE AFRAID TO CHANGE

“Ask someone you trust to take a tour around your salon and tell you what they don’t like. Do this on a regular basis and really take on board what they say. Do you need to de-clutter? Have you got out of date magazines? Are there corners of the salon with old hair lingering? Do your gowns need replacing? Is the toilet spotless? Is the atmosphere friendly?

When you’re at the heart of any business it’s impossible to see the details that a fresh pair of eyes can see. And while it might sometimes be hard to take, we often need to hear criticism in order to build a stronger business.”

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DO INVEST IN YOUR RETAIL AREA

“Everyone wants to increase their turnover, and the retail zone in your salon is the one space that’s actually going to put more money through the till,” Lutos explains.

“So it makes sense to spend some money in making this work. It’s not difficult, and you don’t need a huge amount of space, but you do need to get the look just right – so don’t be fooled into thinking that some new glass shelves will do the trick.”

He concludes: “Get the experts in and you’ll see a return on your investment instantly.”

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INTERIOR DESIGN

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I – chair, Albert Ewan Design, £799 + VAT; Tel: 01670 738 979

Corbel Desk, Sleek UK, £1,995 + VAT; Tel: 01663 747 121

Opal vanity unit, REM, £885 + VAT; Tel: 01282 619 977

www.thesalonmagazine.co.uk | 49

INTERIOR DESIGN

TREND: vintage glamour Mix retro and modern accents to give your space a contemporary update

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Caslon styling chair, Sleek UK, £495 + VAT; Tel: 01663 747 121

Formula chair, Albert Ewan Design, £875 + VAT; Tel: 01670 738 979

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50 | www.cimltd.co.uk

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EDUCATION

Legally blonde Tina Rook, head of Saks Education, explains the confusing subject of apprentice contracts

“T

he law states a contract of employment must be issued within eight weeks of someone starting work. This is no different with an apprentice. As an employer, you have the responsibility to make sure that you provide your apprentices with the opportunity to train as part of their job as well as paying and treating them fairly.

“An apprentice contract doesn’t need to differ from a regular employment contract.

The one you draw up must cover the basic details of the apprentice’s role in the same way as you would for any other employee. These details include their working hours, rate of pay and holiday allowances and benefits. You should also clearly state their job description

and what is expected of them within this role. You may also want to cover their training schedule and any time off that you’ve agreed for them to study for their NVQ. The contract should also include an agreed notice period as well as any grievance or complaint procedures.

“The agreement between an apprentice and their employer is, by its nature, complicated. In fact, apprentices have a very specific legal status. They enjoy certain rights that are not extended to other employees – including protection from certain forms of dismissal such as redundancy. It is important that you understand the nature of the contract.

“In practical terms, the apprentice has a set date when their contract will end or an event that will trigger its conclusion.

“Redundancy is difficult area. Given that apprentices are, for the most part, treated like conventional employees, many businesses presume that they can make an apprentice redundant. So it’s vital that you understand the costs of taking on an apprentice as they cannot be made redundant.

“Legal precedent has established that a firm is likely to be found in breach of contract if they dismiss an apprentice on the grounds that they can no longer afford to keep them on.

“You can, however, legally dismiss an apprentice on the grounds of gross misconduct, for example. Similarly, if they break the terms of the contract then it may be reasonable to dismiss them.

“So how can you protect yourself as an employer? The most important way is simply to understand the costs associated with employing an apprentice.

“As with all aspects of employment law, if you are in any doubt it is vital that you seek independent advice before taking action.”

For more information contact Saks Education Tel. 01325 341 605 E: education@saks.co.uk Saks.co.uk

www.thesalonmagazine.co.uk | 53

BUSINESS TIPS

Site seeing Award winning salon owner Ken Picton reveals his tips for standing out online

“I

strongly believe in embracing new technology. That’s why this year we’ve delved into the business of etailing with the launch of our new online hair and beauty boutique, Kenpictonboutique.com.

“Think Net-a-Porter for hair and beauty, the site has been cleverly designed to look like the products are placed on shelves so the user can scroll along and make their choices easily. It’s also compatable with the latest technology – including smart phones and iPads – which is a must for today’s savvy internet shopper clients.

Going live

“Whether developing a new website or redeveloping an existing one, it’s vital that

54 | www.cimltd.co.uk

you create a strong brand identity that mirrors your business or brand. Moreover, it’s also vital that you recognise the function and purpose that your site has.

For example, is it for online appointments, selling your services or simply to give potential clients information?

“A lot of salon websites seem to forget that ultimately it’s their clients that the site should be for, so the imagery and style used should always mirror that. For us at Ken Picton, the challenge was to give a fantastic first impression instantly and to show all the services we offer to make the clients want to know more.

“In any web development process it’s so important that the team you choose to create it is in tune with your ideas and

thoughts. We chose a company in Holland called U-lab, whose team fully understood the need for our site to be able to work on all platforms, and the ability to have full functionality within each. For example, any use of flash would mean it wouldn’t work on an iPad or iphone. And as we have iPad stations in our salon for clients, we needed a company who were experts in J query Html design. This led to some innovative design with the use of containers on the homepage, which now means clients can create their own settings and the site will remember it for each individual.

“The information on your site should be relevant and easy to read. Years’ of research has proved that profiles on

BUSINESS TIPS the people within your team will be the most consistently hit pages on a salon’s site, along with the prices and interiors.

Therefore these areas should be given the most importance. For example, we have a complete section on our people, their prices, biographies and the potential to blog on their own personal pages.

“The online appointments facility has always been the most hit page within our site and shows that the future of any hair website should have a full online appointment service 24 hours a day, seven days a week.

“But don’t forget your website is also one of the best recruitment tools you can have, and doesn’t cost anything – so use it.

“Invest as much into your content management system as the design, as this is what will keep it relevant, fresh and up to date. There is nothing worse for a client to return to your site to see there is nothing new to see or read – so having the ability to change the information and update it free and easily is vital. Always look for ways to make your clients want to come back to your site.

“Finally, make sure your site is

developed so it is fully optimised with search engines and it will work smarter and harder for you. The use of Google analytics means you can see when and where your site is most used – even down to the cities and pages – as well as the amount of time people spend on your site and what is of interest to them, which

allows you to continually develop and improve.”

Ken Picton is the owner of the Ken Picton salon in Cardiff. He has won several awards including the British Hairdressing Award for Website/Innovation of the Year and his website receives over 4000 unique users per month

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www.thesalonmagazine.co.uk | 55

FACEBOOK MASTERCLASS

Social insights Social media expertValorie Reavis deconstructs the important figures behind a Facebook business page

U

nless you sit staring at Facebook every day learning all of its ins and outs, you could easily miss some valuable features designed to help businesses make a mark in the social networking world. Case in point?

Facebook Insights, a free online tool that illuminates your page’s performance statistics.

Last month we launched our Facebook Masterclass series with a brief overview of what Insights holds in store for users. This month leader board statistics, which are the first thing you see when you click on the Insights icon, are under the spotlight.

And understanding what these mean is the first step to developing a successful strategy for engagement.

Before proceeding, however, you must ensure you’re using the most recent version of Facebook Insights, which should have four key metrics across the top. If you can only see three, click the link at the top of the screen that says ‘Take me to the new Facebook Insights’.

On this page there are four metrics, which display a figure for the previous seven days. Every day these numbers refresh to show whether the past week’s figures have gone up or down. This first area, along with the graph below and a few numbers on your wall, give some basic indicators of your performance over time. Understanding what these numbers mean will help you understand

56 | www.cimltd.co.uk

the rest of Insights, where the figures are broken down in more detail…

Total likes

This one is just as it sounds – it’s the total number of people who’ve liked your page.

This includes all the likes and unlikes your page has received and shows how much that figure has gone up or down since the previous week.

Friends of fans

This is the total number of people who are friends with your fans, so is the total number of people you have a potential connection to. If you post an update on your wall and every single one of your fans shares and reposts that message, this is the number of people who’ll see it.

People talking about this

This is a new addition to Facebook Insights and helps you focus on the number of people who are truly spreading the word about your page.

When someone engages with your page updates, that action shows up in certain areas on Facebook for that person’s friends to see. For example, when someone comments on your post, it shows up in the Ticker, on that person’s wall under Recent Activity and in the Newsfeed.

Only certain types of interactions will qualify as ‘Talking about this’ – those that create a story in one of these three areas. These actions are: • Liking a page

• Posting to a page’s wall • Liking, commenting on or sharing a page post • Answering a question posted • RSVPing to an event • Mentioning a page in a post • Photo-tagging a page • Liking or sharing a check-in deal • Checking in at a place.

This is an important number to follow as it shows how many people are exposing your content and your page to others in their network.

Weekly total reach

Just because you have the potential to reach a lot of people (your Friends of Fans number), doesn’t mean your messages will be shared among all of those people.

It’s important to know the actual number of people your message has reached each week. The weekly total reach shows how many people have seen any content associated with your page (including any ads or sponsored stories pointing to your page) in the past seven days.

Don’t forget to check your performance in these metrics over time to see if you are improving or not. You can also see the correlation between the number of posts you make and the change in your performance.

Valorie Reavis is an online and social media marketing guru with Linkup Marketing focusing on search engine marketing, salon email marketing programmes and social media marketing for salons and spas.

TECHNOLOGY

Data handling Salon Genius’s David Pickering and Anna Moors discuss the business advantages of retaining accurate client data

“W

hen it comes to running a successful business, data is the new currency. Accurate and detailed client records are rich resources salon owners can use to their business’s advantage. And fortunately, thanks to advances in the market, this is where salon software’s analytical brain really comes into its own.

“Computerised management packages can collect customer data and compile it into comprehensive reports.

Salon owners can then use these to learn and understand their customers’ spending habits better – deciding on the best way to communicate uniquely through more accurately targeted marketing techniques.

The right stuff

“Of course, storing accurate client records is paramount in any business – and particularly those within the service sector – as there’s little point in retaining incorrect information. Salon software makes it easier to collect correct and complete data. How? First of all, where available, postcode recognition ensures the house name and number matches to limit any human error when inputting clients’ addresses. Secondly, the programme will prompt the user to input any incomplete customer details, whether they’re checking in appointments or, failing that, paying a bill. Prompts are also there to ensure completeness of data and highlight any information that has been missed.

“Getting the contact details of clients right is paramount to business success.

Without it, salon owners will be unable to communicate new offers and services or tell them if they’ve moved premises or if a stylist has left.

“Accurate and up-to-date client details also help business owners keep abreast of clients’ technical records. This

58 | www.cimltd.co.uk

or an email with a special birthday discount. It’s proven that clients respond positively to incentives.

It shows you care and makes the customer feel welcomed, wanted and valued. They become emotionally motivated to keep coming back.

Target marketing

enables users to check when clients last came in for a chemically-processed hair appointment, for example, which offers two main benefits: the salon can ensure the client doesn’t over-process and damage their hair or check if they’re due for another appointment and remind them to re-book.

Building loyalty

“With special software, salons can also automatically rate client loyalty depending on how regularly a customer visits the salon, the quantity of retail products they buy and if they turn up to their appointment. This system helps filter out the type of client who’s only looking for a discount and enables you to spend more time and advertising and marketing budget on the type of client that will make a real difference to your business.

“Tesco was one of the first businesses to utilise customer data as a means to track customer’s spending habits in order to channel direct marketing. In the first year of Tesco introducing a loyalty card, their turnover increased by 28 per cent. Meanwhile, in the same period, Sainsbury’s turnover was reduced by 16 per cent while it didn’t offer a scheme.

“Rewarding loyal clients not only fortifies your relationship with them; it shows how much you appreciate their custom and encourages them to spend with you. Is it their birthday? Then send them a text

“In the same regard that data correlates customer behaviour, it can therefore help to create targeted marketing campaigns through relevant communication tools. For example, would clients prefer receiving information through SMS, email or a good old fashioned letter? A twenty-something client, who probably owns a smart-phone and is an avid Facebook and Twitter user, would probably respond quicker to a text message or a tweet telling them about the latest offers as opposed to a letter.

Meanwhile, someone aged 30-plus and in a full time office job would perhaps prefer to receive an email. By choosing to speak to your clients through their preferred methods of communication, you are matching their needs.

“Even little details can make a big difference. The fact that salon software can even store the clients’ preferred choice of refreshment will help strengthen your relationship. It shows you pay a genuine interest into their wellbeing.

“Data collection isn’t revolutionary – it’s evolutionary. The unlimited benefits offered by modern software programmes allow salons to digitalise their business thus saving time and boosting profit by analysing customers’ spending habits and returns to the salon. Moreover, it will highlight areas that are losing money and offer solutions on how to turn it around.”

David Pickering is manager director for Salon Genius while Anna Moors is sales and marketing manager. More information on the company’s software system can be found at Salongenius.com

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MANAGER PRO

Virtual partner Stuart Holmes delves into cyberspace to investigate the business potential of social media marketing

“S

ocial networking was something alien to me only a few years ago.

However, its potential soon became a new business avenue that I couldn’t ignore.

“But this type of marketing is not for everyone; there is no point setting up a blog, Facebook or Twitter page if it lies dormant. Then it is simply a bandwagon.

“If you are to embark on the social networking super highway then there are some questions that you need to ask yourself and some rules you need to abide by. As Walter Buffett once said: ‘It takes 20 years to build a reputation and five minutes to destroy it.’ And you must remember that whatever goes into the public domain can have a lasting positive or negative effect on your business. So with that in mind, there are some dos and don’ts that the team at my salon always endeavours to adhere to: “A social networking site is an online representation of your brand and company and this should always be at the forefront of any communication. Any post – whether a blog, tweet or status update – should echo the voice of the brand and represent the company positively.

We always try to ensure that what we’re

60 | www.cimltd.co.uk

saying has interest and variety and we like to include links or pictures as well as sharing or retweeting things that catch our eye. We try to not continually post about ourselves or only talk about salon promotions – the hard sell approach is not right for this forum. We also, of course, never air our dirty laundry in public.

“To get it right, you need to consider your audience. If your followers are mainly clients on Facebook and businesses on Twitter then adjust your communications accordingly. Some companies use platforms such as Hootsuite or Tweetdeck, but one size doesn’t fit all if you have a discrepancy in followers across the sites. Try and judge your audience and post accordingly; it may take a few moments more but you’re less likely to lose followers.

“With every post, you’ve really got to think about why you’re saying what you’re communicating. Think of it in terms of old school marketing: what’s my message, why am I saying it and who is listening?

“On our pages we communicate on various subjects from staff achievements and salon promotions to funny local news, charity events or an interesting link that we’ve seen. We are creating a brand that is more immediate and personal than an advertising campaign.

“Another consideration is deciding who is going to undertake the communications when there are clients to see and a business to run. Some businesses hire a third party for this task but there should always be some input from whoever is running the company. If you’re going to do it in-house then make sure there are two people capable in case someone is unavailable. And most importantly, always ensure that they’re privy to the rules about content and your brand’s voice.”

Stuart Holmes has over 23 years’ experience in hairdressing and runs the multi-award winning Stuart Holmes Hair and Beauty Spa in Cheltenham with his wife Sara.

TO TWEET OR NOT TO TWEET Still undecided? Stuart Holmes deliberates the pros and cons of social media marketing PROS

“Social networking doesn’t cost the earth. Messages can reach a large and diverse audience and there are various ‘tools’ to monitor the effectiveness of a campaign or to update ‘fans’ with news regularly. We’ve found that doors have been opened to us that normally would be barred and a particular message has reached the most unlikely but consequently most helpful of places. We also find social media helps monitor customer relations better and can create a stronger bond with our clients. We have even used it for recruitment purposes.”

CONS

“Although there are little hard costs, there are hidden soft ones. If social networking is going to be effective and accurately represent your brand it needs some attention. This is fine if you have the time but how many salon owners or managers have that luxury? You are also opening yourself up to criticism in a very public domain, which anyone bearing a grudge can take advantage of, so it has to be monitored in case damage limitation is called for. Think of the criticism that Trip Advisor has suffered recently. Also, if you are not in charge of the communication, it means that your brand is in the hands of someone else. From politicians to fashion designers, the web is littered with examples of junior members of staff tweeting or posting something they shouldn’t.”

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Beauty Training ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP www.lcbt.co.uk Email: info@lcbt.co.uk Tel: 020 7208 1300 Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416

Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691 The Makeover Studio School of Make-up www.themakeoverstudio.com Email: enquiries@themakeoverstudio.com Tel: 07941 245 439

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Capes Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

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Cosmetics Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Airbase Make Up www.airbasemakeup.com Tel: 0115 9864722

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Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 CBMA Make Up www.cbmacademy.com Email: info@cbmacademy.com Tel: 02074854000 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 MDC Cosmetics www.elysiandreams.co.uk Email: sales@elysiandreams.co.uk Tel: 01992 577505 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk / www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725

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CONNECTIONS That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

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Equipment Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600

66 | www.cimltd.co.uk

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Finance Corporate Medical www.beautybusinessfinance.co.uk Tel: 01928 739712

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Gowns BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

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Hair Products Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494

CONNECTIONS Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Laceys / Excel UK The perfect salon partner. www.laceysltd.com, www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com ProStyles The Ultimate Hair Extension Aftercare Products.

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Hair Supplies Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Hairmeche Quick and easy way to colour!

Free phone: 0800 032 5477 Email: info@hairmeche.com www.hairmeche.com Hiliss Professional Suppliers of professional high quality hair straighteners and styling tools 35 Swan House, 209 High Street, Enfield, EN3 4DD www.hiliss.com Email: sales@hiliss.com Tel: 0843 289 5677 Fax: 0208 8042 852 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula.

Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Safe Planet Towels Save money on energy bills, No Staining!!

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Hair Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

L’ANZA Healing Haircare “Healing is the Foundation for Beautiful Hair” Tel: 01296 612062 Email: info@lanzaeurope.co.uk www.lanza-hair.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com Saks Train your apprentices with the best in the business www.saks.co.uk Email: education@saks.co.uk Tel: 01325 341 605

Hot Water Systems Salon Master Hot Water Systems www.salonmaster.info Email: salonmaster1@googlemail.com Tel: 0115 975 4500

Hygiene Renscene - Barbicide The Number 1 Salon Hygiene System www.barbicide.co.uk Tel: 01162601144 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Mundo Professional www.mundoproducts.co.uk Email: mundo@rousemarketing.com Tel: 0113 258 5540 Fax: 0113 258 6654 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Insurance Morgan Richardson www.morganrichardson.co.uk Email: quotes@morganrichardson.co.uk Tel: 0800 731 2940 Fax: 01277 632255

Interior Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Keratin Hair Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561

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CONNECTIONS KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

Laser/IPL Treatments Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za

Laundry Equipment Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Male Grooming

Caci International The non surgical solution www.caci-international.co.uk Tel: 020 8731 5678 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Nail Products / Manicure / Pedicure

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062

B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Massage Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL Tel: 01420 540 400 Fax: 01420 540 401 Email: sales@absolute-aromas.com www.absolute-aromas.com Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No: 07903 955491 Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk

Microdermabrasion AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600

68 | www.cimltd.co.uk

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office 01429 262584 Fax 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Foot Tastic Spas Complete fish pedicure suppliers www.foottastic.co.uk Email: info@footastic.co.uk Tel: 0161 834 8787 Kinetics Professional Nail Systems www.margaritabelska.com Tel: 0207 700 1200 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Nail Perfection www.nail-perfection.co.uk Tel: 01474 748070 Nailtopia Salon nail art made simple! www.nailtopia.co.uk Email: info@nailtopia.co.uk Tel: 0845 430 9674

Palms Extra www.palmsextra.com Tel: 01733 232350 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 The Nail Warehouse www.thenailwarehouse.biz Email: sales@thenailwarehouse.biz Tel: 01634 687430 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Name Badges Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Organic Products Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa Herb UK www.herbuk.com Tel: 01590613490 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results www.johnmasters.co.uk Email: atmorganics@aol.com Tel: 01874 610667 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490

PR & Marketing Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 448 1773 Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Printing Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Recruitment Nail Spec Recruitment Consultancy for Nail Technicians www.nailspec.com Tel: 0844 870 8104

Scissors Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Excellent Edges www.exedges.com Tel: 02890 730 650

Scissor Services Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Semi-Permanent Make Up Zest Beauty Clinic 114 Andersonstown Road, Belfast, BT11 9BX www.zestbeautyclinic.com www.semper-bellus.com Tel: 028 90 626555 / 0560 3426035

Shop Fitting Services Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Skincare Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Ahava Essential Skin Care Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

CONNECTIONS Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Demilec www.demilec.co.uk Email: info@demilec.co.uk Tel: 01737 830400 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 / 078 8284 0880 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet UK Limited Tel: 01775722243

Skin Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Ahava Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089

Beyond Organic Skincare Caring for you, caring for the planet Tel: 0845 500 3550 Email: sales@beyondskincare.co.uk www.beyondorganicskincare.com

Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road, London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Bonita Hair Extensions Extend hair naturally...with Bonita! www.bonitahairextensions.co.uk Email: sales@bonitahairextensions.co.uk, training@bonitahairextensions.co.uk Tel: 01392690010 Mob: 07584663501

Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet Uk Limited Tel: 01775722243 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk The Sherbourne Clinic Training for Collagen Induction Therapy/ Skin Needling www.thesherborneclinic.com

Software Active Salon www.activesalon.co.uk Email: info@activesalon.co.uk Tel: 0161 976 9635 i - salon www.i-salonsoftware.co.uk Email: info@i-salonsoftware.co.uk Tel: 0844 445 7205 Fax: 01628 488940 Phorest Salon Software Phorest Memento is the world’s best Salon and Spa software system; designed specifically to grow your business. www.phorest.com Email: info@phorest.co.uk Tel: 08450 822 411 Silverpay Services www.silverpay.co.uk Email: sales@silverpay.co.uk Tel: 0870 121 2505

Spa Robe Suppliers BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Suppliers Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email : info@ellisons.co.uk Tel: 0845 130 6126 Gemstar Services Limited Suppliers of Hot Towel Dispensers which produce hot towels upon demand; suitable for beauty treatments and men’s grooming’ www.gemstaruk.com Email: info@gemstaruk.com Tel: 01609 777009 Fax: 0845 527 5602 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG41NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 Volumize Hair Extensions Turn Up The Glamour! www.volumizehairextensions.co.uk Email: contact@smhairextensions.co.uk Tel: 07502015048

Tanning Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG41NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 St. Tropez EXPERTISE, EVERY TIME Tel: 0207 845 6330 Email: PZCBeautyCustomerServices@ pzcussonsbeauty.com www.st-tropez.com/professional

Miele Professional Tel: 0845 330 3618 www.mieleprofessional.co.uk

Sunjunkie www.sunjunkie.com Email: sales@sunjunkie.com Tel: 0161 4914499

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

SunSpa UK Ltd Unit 22, WENTA Business Centre, Colne Way, Watford, Herts, WD24 7ND www.sunspatanning.co.uk Email: info@sunspatanning.co.uk Tel: 01923 892988

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300

Tan 365 Unit C1, Tudor Rd, Altrincham Business Park, Altrincham, WA14 5RZ Tel: 0161 929 6212 Fax: 0161 929 9384

Permalash Eyelash and Eyebrow Dye The original eyelash dye for beauty salons, hairdressers and wholesale supplies www.zena.co.uk Email: info@permalash.com Tel: 01736 761900 Fax: 01736 761919

That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812

VibroBox Tel: 01274 606 404 Fax: 01274 606 470 Email: andrew@wholesalesun.co.uk www.vibrobox.co.uk

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CONNECTIONS Wow Factor Email: britta@wowproducts.co.uk Tel: 01888 563150

Threading Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240

Tooth Jewellery Stargems Temporary Tooth Jewellery Kits Stargems Tooth Crystals www.stargems.co.uk Email: sally@thenailacademy.com Tel: 01883 732302

Towels & Linens BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Beautec Beauty Academy www.beautec.co.uk Email: enquires@beautec.co.uk Tel: 020 8502 0240 Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road,London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300 Bonita Hair Extensions Extend hair naturally...with Bonita! www.bonitahairextensions.co.uk Email: sales@bonitahairextensions.co.uk, training@bonitahairextensions.co.uk Tel: 0118 954 5931 Mob: 07584663501 Carlton Institute www.carltoninstitute.co.uk Tel: 01395 279 968 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 CBMA Make-up Academy www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Easy Dry www.easydry.com Email: info@easydry.com Tel: 0845 300 7764

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001

Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Hairmeche Quick and easy way to colour!

Free phone: 0800 032 5477 Email: info@hairmeche.com www.hairmeche.com Safe Planet Towels Save money on energy bills, No Staining!!

Free phone 0800 032 5477 Email: info@safeplanettowels.com www.safeplanettowels.com Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Training ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

Hair Academy South West www.hairacademysouthwest.co.uk Email: info@hairacademysouthwest.co.uk Tel: 01823 350444 HairPlanet Hair Extensions Ltd Unit 9, Vivars Lane Industrial Centre, Vivars Way, Selby, YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions.co.uk Tel: 0845 838 29 69 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 ISIS Beauty Academy Ltd Your future in your hands 20B High Street, Walton-on Thames, Surrey KT12 1DA www.isisbeautyacademy.co.uk Email: info@isisbeautyacademy.co.uk Tel: 01932 23 23 22 Jason Paul Hair Shop www.profitfromhairextensions.co.uk Email: hairextensions.jasonpaul@virgin.net Tel:0208 768 2888 Mob: 07958 234 621 London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP Tel: 020 7208 1300 Email: info@lcbt.co.uk www.lcbt.co.uk Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416 ProStyles The Ultimate Hair Extension Training in your salon or our London venue.

Novice, Refresher, Avant Garde & Advanced www.prostyles.com Email: training@prostyles.com Tel: 01420 511155 Fax: 01420 511676 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF Tel: 0118 9791691 Email: Amanda@southernbeauty.co.uk www.southernbeauty.co.uk Sylvia Hodge www.beautyandhealthcare.net Email: sylvia.hodge@btinternet.com Tel: 01925 652502 Sally Atkins The Nail and Beauty Academy www.nailandbeautyacademy.com 01883 714310 The Session School Teaches the art of hair and make up for the freelance industry.

3rd Floor, 78 Chiltern Street, London, W1U 5HB www.thesessionschool.com Email: info@thesessionschool.com Tel: 020 7224 3127 Thermo Auricular Training www.thermo-auricular.com Email: enquiries@thermo-auricular.com Tel: 01892 526990

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 House of Famuir Tel: 01480 404 200 Fax: 01480 404 303 Email: info@hofbeauty.co.uk www.hofbeauty.co.uk Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521

Website Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Weight Loss Chromogenex Technologies Ltd Leaders in Laser and Light Technology www.chromogenex.com www.chromogenex.co.za Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Waxing

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Boost Your Earnings to over £60/hour We provide a machine, crystal, marketing support, servicing, training and spares for you to use in your business. You charge your client £35-£65 per 30 minute treatment. Using our patent pending technology inside our award winning system, the machine will send a text message to us each time you use it and your payment card will be automatically debited just £10.21+ VAT per treatment on a ‘Pay As You Go’ basis.

Make a Profit or Your Money Back The only commitment you will have to make is a minimum weekly charge of 1 treatment and to have the machine for at least 6 months.

We are so confident that you will perform enough treatments in your first 6 months to turn a profit that if you do not, we will refund the shortfall to you. This means that trying our new PAYG system is entirely risk free.

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