The Salon Magazine February 2013

Hopeless Romantic

Irresistible Valentine’s promotions, hosting a successful salon event and the ultimate pedicure A to Z

Ready for action Cover image courtesy of Anthony John Salons Artistic Team; make-up and styling

by Justine Collins and photography by Richard Miles Editor Gemma Ward – gemmaw@cimltd.co.uk Contributors Stuart Holmes, Mandy Durkin Publisher Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Publication Manager Jennifer Shearer – jenny@cimltd.co.uk Tel 01795 509112 Account Manager Beccy Wells – beccy@cimltd.co.uk Tel 01795 509112 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2013 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

W

hile cold temperatures may still be on this month’s agenda, February is an exciting time for the salon industry as business owners across the land gear up for spring.

It is indeed a quieter month for many. But this transitional period between the frantic party season and summer holiday boom makes it an ideal time to forward plan for a successful SS13.

Kick-starting the new season is this month’s Professional Beauty London, which will run from 24-25 February. Held inside the capital’s huge ExCel Centre, attendees will be among the first to see hot-off-the-press product and service launches alongside free expert seminars. In today’s online age, it’s becoming harder for some cash-strapped business owners to justify a trip out of the salon. But innovative ideas rarely spring to mind on a dreary winter afternoon in the office – while inspiration is almost guaranteed at a trade show. Visit Professionalbeauty.com for more information and to register for free tickets – we’ll see you there!

Likewise this month, as always, we’ve put together a jam-packed issue to inspire our readers with some fresh business and services ideas. Valentine’s Day offers a range of potential promotional hooks for salon owners that want to appeal to a wider market

– and the occasion doesn’t just have to be for women or those in a relationship either.

From singles’ parties to gift ideas and clever campaigns, we reveal how to make the most of the love in the air, starting on page 36.

Speaking of heating things up in the salon, pedicures are of course a bread and butter service for many hair and beauty businesses as soon as spring arrives. And as recent reports outline that the professional nail care sector showed explosive growth in 2012 (see page 8 for the full story), adding foot care to your service options is worth some real consideration. So for any business owners planning on making the most of the sector, we’ve created the ultimate A to Z expert guide to offering an outstanding pedicure experience, starting on page 29.

Lastly, we know the majority of the salon crowd don’t need an excuse for a party.

But for those who do, in-salon events are becoming one of the most effective ways to connect with clients and the entire community. With this in mind, this month we’ve uncovered some of the most successful tried and tested salon parties and promotional strategies to inspire your event calendar for the rest of the year. Turn to page 50 to discover how you can pull in the crowds and get the entire town talking.

GEMMA WARD, EDITOR

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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CONTENTS

14 STAR ATTRACTIONS

February 2013 news 07 INDUSTRY UPDATE The latest salon industry headlines

12 SALON SOCIAL

This month’s biggest launches and industry events

14 STAR ATTRACTIONS 17 NEW PRODUCTS AND TREATMENTS

Backstage hair and beauty news from ITV’s Dancing on Ice

products 17 NEW PRODUCTS AND TREATMENTS

February’s best hair, beauty, nails and tanning launches

29 FANTASTIC FOOT CARE

The ultimate A to Z guide to offering an outstanding pedicure service

36 VALENTINE BE MINE

36 VALENTINE BE MINE

Capitalising on the most romantic day of the year

17 NEW PRODUCTS

49 EVENT PLANNER 04 | www.thesalonmagazine.co.uk

business 50 EVENT PLANNER

How to plan a successful event that will boost your takings and business

56 A ROOM WITH A VIEW Stuart Holmes reveals how to manage a stress-free salon refurbishment

60 BOOKINGS BY NUMBERS

Linkup Marketing’s latest research reveals how today’s clients want to book their salon appointments

Tel: 01256 533656 www.salonitems.co.uk www.welonda.com

INDUSTRY UpDaTe

B

Marc Antoni partner Bruno Marc is named the Fellowship’s Hairdresser of the Year

runo Marc, partner at Southern England salon group Marc Antoni, has been named Hairdresser of the Year 2012 by the Fellowship for British Hairdressing. Announced at the organisation’s annual awards ceremony and luncheon inside London’s upmarket Dorchester Hotel, he was presented with his gong by Fellowship president Marc Creed and HJ’s Jayne Lewis-Orr in front of some of the biggest names in the hair industry.

The Marc Antoni group began 47 years ago when Bruno Marc’s father Bruno Giamattei opened his first salon in Reading. Today his four sons – Bruno, Simon, Marcus and Aaron – lead the

business with a successful creative team and seven salons across Berkshire, Hampshire and Oxfordshire.

Following his win, Bruno Marc, who has also helped the company earn the BHA title for Southern Hairdresser of the Year twice previously, commented: “This is an amazing win for myself and for Marc Antoni. Accepting the award really was a high point in my career and at that moment I was extremely proud to be part of the British hairdressing industry.”

Fellowship president Creed adds: “Bruno’s a truly worthy recipient of Fellowship Hairdresser of the Year. His passion, energy and commitment for our craft is truly legendary and he inspires all around him. His emotion on being

announced as winner encapsulated his humility and it was obvious to see that he was deeply moved by the rapturous applause and standing ovation. It couldn’t have gone to a more worthy winner.”

The event’s other winners included Jamie Stevens, who was named Media Personality of the Year; Hob Salons for Group Salon of the Year win; and Toni Mascolo OBE who was presented with the Lifetime Achievement Award.

The young stylists selected to be part of this year’s prestigious F.A.M.E Team were also announced and include William Ackerley from Electric Hairdressing, Joshua Goldsworthy of Goldworthy’s, Westrow’s Mathew Sutcliffe and Jack Ungar from Hob Salons.

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INDUSTRY UPDATE New Kline report reveals “explosive growth” in global Professional nail care market The global professional nail care market grew by 25 per cent last year outshining “resilient but modest growth rates” in other cosmetics categories, reveals a new report by worldwide research firm Kline.

Its exclusive Professional Nail Care: Global Market Brief, which it unveiled last month, closely examines the latest products, key trends and emerging technologies sparking consumer spend. According to its findings, manicures and pedicures have become even more popular thanks to innovative product launches, fashion trends and a shift in the market demand for “affordable luxuries.”

“Contrary to the waning performance of some other professional care segments, the limping economy is fueling industry growth by prompting consumers to enjoy and indulge in a little affordable luxury,” comments Agnieszka Saintemarie, the report’s project Latest global OPI manager. “Moreover, fashion trends are favouring nails with nail-art fashion transforming campaign features women’s nails into stylish accessories, supported by an encouraging flood of innovative, fashion-forward nail-care products.” world-class US athletes According to the report, the increasing popularity of soak-off gel has also spurred the market’s strong performance as has the US trend for nail US nail giant OPI has bars, which the UK saw an increase of 20 per cent in 2012 alone. launched a new When it comes to powerful brands, the report confirms that promotional campaign OPI leads the way with a fifth of the market share followed by featuring world-class CND. The study’s findings also predict that the professional American athletes Switzerland’s Yumi Lashes treatment nail industry will continue to grow throughout 2013, but at a including Serena is now being offered by Shavata Brow slower pace. It does warn, however, that the “cyclical nature Williams, Gabrielle Studios. With branches all over the of the category may also swing out of the market’s favour Douglas, Misty UK, owner Shavata Singh has 25 years’ during the forecast period” and that nail salons “must stay May-Treanor and experience in shaping brows and says that current with the latest trends and technologies to remain Danica Patrick. adding the new lash shaping service competitive.”

The nail company to the company’s menus will allow chose the Olympic it to progress with the latest medal and global technology for its clients. competition winners to Living Nature unveils new-look packaging front its GelColor Endurance and UK distributor campaign to highlight the top selling soak-off gel’s staying power.

New Zealand cosmetics house Living Nature is now being distributed in the UK by “The strength shown by these recently launched company Botanical Brands. While the range was previously sold on world-class athletes is emblematic our shores through a subsidiary, “rising costs and complexities” have led to the company of OPI’s GelColor and prompted our enlisting a distributor. newest message – ‘Color Endures at Headed by Kim Allan, who was previously country manager for the range, Botanical the Speed of Life,’” says OPI executive Brands promises to offer the same level of service as the previous set up – operating VP and artistic director Suzi Weissfrom the same head office with the identical contact details and customer services team.

Fischmann. “OPI GelColor is in over General manager Mike Leyland explains: “We believe this move places the UK 100 countries worldwide, and similarly business in a much healthier position as it will allow Botanical Brands to focus on and to Gabrielle, Misty, Danica and Serena, service existing customers much more closely as well as is a champion in its field.” placing Living Nature in a position to move forward as a leading According to brand contender in natural skin care.” insiders, the line, The certified natural skin care house which is available in has also unveiled a new brand image over 50 of OPI’s across its face and body range with best selling polish the introduction of new packaging …on Denmanbrush. shades and designs using fresh imagery and com for instant expert lasts up to three colour. Launching in conjunction brush advice via its weeks without with its 25-year anniversary, the new new live online chat chipping, is trending boxes have been designed to create facility. towards $100 million a powerful brand identity while helping to in distributor sales. simplify the product selection process.

High Brow

Click…

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INDUSTRY UPDATE Rae Palmer re-brands as We Love Hair and Beauty Hampshire-based salon Rae Palmer Hairdressing has re-branded under the banner of We Love Hair and Beauty. Its award winning eponymous owner, who has just undergone a year’s hiatus from the spotlight to restructure her business, says she wanted to freshen up the salon and overhaul its identity. “I came up with the name because it works so beautifully with so many aspects of the business,” she says. “We can use it as a play on words to promote colour (We Love Colour), specific products and collections – it’s brilliantly versatile and will sit in front of Beauty Express has launched its anything we love.”

Beauty Book for 2013 containing over Colour specialist Rae 5,000 professional beauty products Palmer was named British across 324 pages. Salons will receive free Hairdressing’s Southern next day delivery on orders over £50 as Hairdresser of the Year in well as bulk buy savings, exclusive 2008 and is set to take on ranges, easy ordering and a 10 an “exciting” ambassador per cent discount for first role, which insiders say will be time customers. announced soon.

Order Today

THE TO DO LIST GLOUCESTER BABTAC CORPORATE TASK FORCE Wednesday 13 February; Ambrose House, Barnett Way, Barnwood; from £5 for BABTAC members and £10 for nonmembers; E: kellyr@babtac.com

Salon Montague Hair Group opens sixth Derbyshire salon

Readers’ Choice

Bio Sculpture’s original soak-off gel formula was named Favourite Gel System The Sally Montague Hair Group has in the Nails Magazine Readers’ Choice expanded its salon portfolio with a Awards in the US last month. The brand sixth branch in the Derbyshire village of also picked up the top spots for Favourite Duffield. The salon is the latest addition Manicure System and Favourite New to the business, which celebrates its 30Product for its Gel Vitamin Dose and year anniversary this year.

Vintage Africa colour collection Located inside a former mill workers’ respectively. cottage, the new salon’s décor fuses traditional and contemporary elements to create an enticing space for clients. Furniture includes hi-tech reclining backwash chairs alongside oversized gilt-edged mirrors while Grecian-inspired reclaimed wood columns and glass display cabinets house its latest retail offerings.

The salon is the only group in Derbyshire to stock the Shu Uemura: Art of Hair product range and staff include members of the award winning Sally Montague Art Team, which represents the salon at key events such as London Fashion Week.

In the second instalment of its industry-related seminar programme, this morning symposium will allow delegates to outline their thoughts on the topic of safety, training and insurance requirements in the laser treatment arena to positively influence the industry.

LONDON PROFESSIONAL BEAUTY 24-25 February; London ExCel; free admission for pre-registered visitors; Professionalbeauty.co.uk Join an estimated 30,000 beauty professionals for one of UK salon industry’s biggest trade events.

Attendees will be among the first to experience the latest launches and will have the opportunity to take advantage of free lecture programmes and competitions.

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salon events

Salon social Over 300 people attended Haringtons’ Trainee Awards and Show recently, which saw 50 talented first, second and third year apprentices from the group’s 12 salons presenting models live on stage.

Among the evening’s award winners included Jack Montgomery who picked up a Bonnifaci Award and Reading’s Ayeisha Green who was awarded with the HJ Front Cover Trophy.

Jason and India Miller and the Charlie Miller artistic team presented a Voices for L’Oreal Professionnel seminar last month at the salon group’s Edinburgh academy. Attended by 70 stylists from across Scotland, the team shared a series of creative ideas live on stage including creating the perfect beach blondes and pastel tones in the salon.

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Paul Mitchell’s co-founder John Paul DeJoria headed a launch party in London last month to mark the brand’s new partnership with Cruelty Free International.

Paul Mitchell has pledged that its products will not be sold in China until the country changes it laws on animal testing. Global organisation Cruelty Free International is calling on regulators around the world to introduce a ban on animal testing for cosmetics and ingredients.

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Central College Nottingham unveiled the results of a £4 million makeover last month with an education evening featuring live demonstrations from Goldwell’s Lisa Whiteman. Formally known as South Nottingham College, the re-brand is part of the school’s long-term strategy to improve education in Nottingham.

The NHF Inspire Team attended an education day hosted by creative stylist Adam Szabo recently as part of the Trevor Sorbie art team’s mentoring year.

Attendees were shown how to create two diverse looks to help prepare them for photo shoots.

This month’s biggest events, seminars and hot industry launches

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celebrity salon

Star attractions The latest backstage hair and beauty news from ITV’s Dancing on Ice PUt on ice

Since hitting our screens at the beginning of last month, this year’s Dancing on Ice has been offering viewers a plethora of show-stopping outfits as well as some impressive hair and beauty looks. Behind the entire cast’s weekly hairstyles is celebrity stylist Paul Haskell. And from Ashley Robert’s glamorous up-dos to Samia Ghadie’s beachy waves, he’s been working up to eight hours in advance of each show with OSiS+ styling essentials and hairpieces by Brit brand Additional Lengths to ensure every contestant has photo worthy tresses on the ice.

Meanwhile, when it comes to the cast’s nails, competing with the sequined and embellished dresses is a tall order.

However, thanks to products from Sweet Squared, the show’s resident nail tech Kimberley Casey has been responsible for producing some attention-grabbing manicures. She reportedly creates bespoke nail looks for all the celebrities, professional skaters and judges to match their weekly outfits single-handedly using CND Shellac and Minx products. And judging by her work, it’s no wonder that she’s Jane Torville’s favourite nail stylist...

IMAGES COURTESY OF SWEET SQUARED

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See us at Professional Beauty Stand E1

PRODUCTS & Treatments The latest launches, Valentine’s promotions and the perfect pedicure A to Z

Step into spring W

hile it might not feel like it yet, spring is just around the corner. And spending this month getting your menu and promotions ready for the change in the weather will ensure your business is one step ahead of the game. So from the latest spring product launches to creating the perfect pedicure menu, we’ve taken the first seasonal steps to help you on your way…

ORLY

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HANDS & FEET SPRING FEVER

British beauty brand Cetuem has unveiled a colourful collection of polishes for SS13. With six catwalk-inspired shades to choose from, we love Sky Blue and pink Miss Popular, which are both sure to put a spring into your clients’ steps next season whatever the weather brings. £4.95 + VAT/ RRP £9.95; Tel: 0208 368 0008 Cetuem.com

EURO FLASH BIG SCREEN BEAUTY

Inspired by the glamour of ‘50s Tinsel Town, Bio Sculpture’s new Hollywood Collection has been named after the some of the biggest names of the silver screen. From soft pink Elizabeth to zesty yellow Brigitte, there’s a soak-off gel shade and matching polish to suit every persona. 4g £16.50 + VAT; Tel: 0845 331 2347 Biosculpture.co.uk

MAGIC SPARKLE

The nail industry’s love affair with texture continues with Zoya’s latest polish addition: Pixie Dust. Available in six shades including pastel green, lavender and black, its new formula dries to a sand-like matte finish infused with eye-catching sparkles. £4.95 + VAT each/ RRP £11; Tel: 01753 573 423 Supernail.co.uk

NATURALLY NOURISHING AEOS’s Biodynamic Nail and Cuticle Oil features a unique brush applicator pen that dispenses the product easily. Its natural formula promises to replenish the nails and soften cuticles on the go to help keep them strong and healthy. RRP £14.99; Tel: 01507 533 581 Aeos.net

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Czech Republic, Hungary, Poland and Romania are the latest destinations to inspire OPI’s seasonal lacquer collection. Euro Central combines classic and contemporary to celebrate a region where history meets modern design.

Offering 12 new shades, clients can choose from a mixture of metallics, playful brights and creamy blues. £5 + VAT/ RRP £11.50; Tel: 01923 240 010 Lenawhite.co.uk

Bio Sculpture Gel, the original everlasting manicure, is a chip-free, salon treatment that cures to a strong yet flexible, glossy finish under LED light in 30 seconds and lasts for up to three weeks.

The Bio Sculpture Gel system can be used to extend and build the nail and includes a range of different treatment gels, designed to suit various nail types.

The damage-free, nourishing treatment will protect and enhance the natural nails and is available in over 150 colours. As the original nail gel, Bio Sculpture Gel is tried, tested and proven.

For further information on starter kits and training courses for beginners and experienced nail technicians visit www.biosculpture.co.uk or call 0845 331 2347 @biosculpturegb

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BODY & TANNING TRAVEL COMPANION

Boasting straightforward application and easy mobility, LDN: Skins Ludlow travel case and spray gun is an essential investment for freelance therapists and small salons. £750 + VAT; Tel: 01923 760 110 Ldnskins.com

DOUBLE BENEFITS Perfect for retailing, SunJunkie’s new home care duo contains its best selling Bodymist airbrush tan in a can and Exfoliating Gel so clients can scrub off old colour and spray on the new.

RRP £19.95; Tel: 0161 491 4499

TONI & GUY

EXPRESS YOURSELF

The Arosha Slimming Express programme by Carlton Beauty and Spa offer a fast and effective twist on traditional body wraps by using pre-prepared disposable bandages.

Impregnated with high quality ingredients, the treatment aids cellulite reduction and water retention while offering toning and nourishing benefits.

Tel: 01903 761 100 Thecarltongroup.co.uk

SMALLER SOLUTION

Ideal for small salons, freelance therapists and mobile spray tanners, Xen-Tan has made its professional formula available at a reduced size and price point. Its Mini Tanning Solution contains enough tan for 16 full body treatments and equates to £3.12 per client – offering an average profit of £350. Order online and quote SALONFREE to receive free next day delivery worth £9.95; Xen-tan.co.uk/trade

UNDER COVER

Developed by medical experts, Tattoo Secret Cosmetic Camouflage Kit contains everything clients need to hide their body ink. The retail set includes a series of base and topcoat shades to ensure a good colour match plus all the tools required for a flawless tattoo-free finish. Available in two skin tones; RRP £29.99; Tel: 0785 532 9294 Tattoocoverup.co.uk

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SKIN & MAKE-UP VITAMINS AND MINERALS

Created using natural and nourishing ingredients, Vitage Colour Minerals is a capsule range of make-up colours offering skin care benefits and long lasting coverage.

The line includes the brand’s two hero foundations: Natural Daily Perfector (RRP £25), which smoothes and minimises the appearance of pores; and Natural Mineral Foundation (RRP £24) for a sheer and natural finish.

Tel: 0845 555 2121 Cosmeceuticals.co.uk

MAC

SPACE AGE BEAUTY

Formulated with patented Meteorite Stardust Extract combined with terrestrial mineral and vegetal ingredients, Anesi Celestial Secret Elixir promises to recuperate and seal the skin barrier for a firm and luminous complexion. Its ‘out of this world’ formula is rich in calcium, iron and magnesium and boasts spatial ingredients that have never previously been used in skincare. Tel: 01823 663 322 E: info@essentialbeautysupplies.co.uk

Treatment of the month

STARS IN THEIR EYES

Celebrity make-up artist Gary Cockerill – who counts Katie Price as one of his biggest clients – has launched his own range of strip lashes. The new line has been inspired by silver screen sirens and each pack contains a choice of two pairs of lashes for day and night. RRP £14.95; Tel: 0845 644 3994 Nouveaubeautygroup.com

ist dermapigmentolog Founded by Swiss and t fas a mi Lashes offers Sandra Viglino, Yu ring a Du . ns sio ten to eyelash ex g natural alternative curlin lotion t, a softening and 45-minute treatmen fol s lowed by a ent’s natural lashe is applied to the cli to 12 weeks. up ns the result for tai ain m t tha e tiv fixa nt-rich n covered in a nutrie The lashes are the for be e a final repair and hydrate formula to protect, nce and en sive and tint to ha application of adhe £480 ice pr er off Starter kit set the treatment.

30 + £6 lly ua (us ng ini + VAT including tra 4 7867 VAT); Tel: 0844 85 .co.uk E: info@yumilashes

HOME WORK

Murad’s new Resurgence trio promises rapid anti-ageing results at home. Following a professional service, clients can use the Age-Diffusing Firming Mask (RRP £59.50) up to three times weekly to target lacklustre skin alongside a daily dose of its Rejuvenating Lift for Neck and Décolleté (RRP £63.50) for improved texture and reduced lines. Tel: 0207 843 9057 Murad.co.uk

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HAIR TOOL ACADEMY

In addition to its range of ethically sourced human hair, AFI Xtensions offers hairdressers a full line-up of extensions tools. Key essentials include its specialist scissors and razors created for cutting extensions, a picker tool to make the removal process easier and more comfortable for the client as well as a colour ring for straightforward shade selection. All the tools are available as part of a personalised pack or can be purchased separately. Tel: 0844 247 7444 Afihairxtensions.com

GLITTER BUG

Add some pizzazz to the salon floor with Glamtech’s Evo Pink Glitter scissors. Featuring Japanese steel and an ultra sharp cutting edge, they combine both style and functionality for image conscious hairdressers. £35; Tel: 0845 601 4861 Salon-services.com

THE NATURAL TOUCH

DAMAGE CONTROL

Clinically proven to reduce hair breakage by 95 per cent, Alterna Professional Haircare’s Caviar Repair range promises to produce softer, stronger and shiner manes.

Choose from a quartet of strengthening essentials including Instant Recovery Shampoo and Conditioner, Micro-Bead Fill and Fix Treatment Mask and Re-Texturizing Protein Cream. From RRP £33 each; Tel: 01925 578 000 Alternahaircare.com

Featuring an ultra soft formula made up of mineral pigments, K Pour Karite has launched the industry’s first hair mascara to be certified organic by Ecocert.

The product is available in four shades and can be used to effectively touch up roots or add highlights while respecting the integrity of the hair fibre. £6.50 + VAT/ RRP £12.95; Tel: 01622 829 416 Adsnsolutions.com

TONI & GUY

SMOOTH IT OVER

Formaldehyde-free smoothing system K Fusion

by L’Kerabelle is gaining in popularity thanks to its unique formula that repels moisture and seals the cuticles. Packed with proteins, hydrolysed keratin and argan oil, it offers UV protection and deep conditioning to leave all hair types smooth, soft and manageable for up to four months.

Tel: 0208 207 2591 Dnlhair.co.uk

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ADVANCED BEAUTY DEEP CLEANSE

British advanced skincare brand Medik8 has introduced a trio of poredefining products to its cleansing range. PoreCleanse Gel (RRP £16) contains L-Mandelic Acid and L-Lactice Acid to remove dirt leaving the skin looking luminous and clear, Daily Scrub (RRP £26) provides daily deep pore cleansing and promotes the natural renewal of healthy skin cells while Clay Mask (RRP £26) draws out impurities and absorbs excess oil. Tel: 05603 141 956 Skinbrands.co.uk

PERFECT CONTOURS

Enlisting ultrasound waves and cavitation technology to break down fat cells in specifically targeted areas, MedContour promises inch-loss results without damaging the skin. The treatment has been hailed as a non-invasive alternative to liposuction and enables therapists to offer long-lasting results on almost any area of the body. Tel: 0800 978 8047 Med-contour-co.uk

SHAPE UP

Inspired by surgical procedures, Collin Resultime’s new Lifting Resculpting treatment lifts and reshapes contours on the face. The treatment uses cryo spheres to create a heating and cooling effect, which causes the skin’s collagen fibres to retract leading to effective toning and firming. RRP £80; Tel: 01767 682 288

GOING BUST

Formulated with natural plumping and firming ingredient Commipheroline as well as hyaluronic acid and vitamin E, Elevate promises to smooth out fine lines around the décolleté while toning and lifting the bust. Clinical trials have shown visible results after two weeks of twice daily usage and a bust size increase after six weeks. RRP £69.95; Tel: 0845 130 2051 Eternalcosmeceuticals.com

BEAUTY BOOST

Hi-tech formula Hydro Peptide Professional Pumpkin Peel simultaneously clarifies, exfoliates and draws out impurities while nourishing the skin with peptides, enzymes and antioxidants. Results include a smoother and clearer complexion after one treatment. Tel: 01753 830 931 E: info@bioactivebeauty.com

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Need 2013 Inspiration?

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PEDICURES

The perfect pedicure From setting the scene to delivering a spa-like experience, follow this expert power list to maximise your foot care menu CALL ON THE EXPERTS

CREATE THE RIGHT AMBIENCE The importance of setting the right scene for your pedicure services shouldn’t be underestimated. “Privacy and comfort are essential so clients can reach a deep state of relaxation,” says Claire Stokes, training manager for B Line.

“The mood can be enhanced by using products with a signature fragrance, such as B Line’s Lavender and Geranium. Offer the fragrance oil as retail for clients so they can replicate the experience at home.”

If there’s a problem you can’t deal with in the salon, refer clients to a medically trained foot care specialist. “Foot care should be more than just cosmetic and address the client’s overall long term health,” says Dabbs.

MAKE IT DECADENT

FILE BEFORE SOAKING Contrary to popular belief, top foot care experts recommend filing the feet dry before they are soaked. “My best tip is to always file the feet when they are bone dry because damp skin can disguise problem areas so the process won’t be as affective after a soak,” says top chiropodist Margaret Dabbs, who founded her namesake foot care range and pioneered the Medical Pedicure (Margaret Dabbs Foot File; Tel: 0207 487 5510, Leighton Denny Foot File Tel: 0845 8620 515).

DON’T SCRIMP ON EXTRAS “Offer fruit teas or a juice cocktail to complement your pedicures,” suggests Mica Pinczuk, national sales and education director for Super Nail and Beauty.

“These extras will upgrade the treatment to a spa experience, providing a full sensory treatment.”

OFFER SOAK-OFF GEL

Luxurious extras – such as paraffin wax masks and heated booties – can help turn an ordinary pedicure into a decadent spa-like experience. “Not only will this help the skin absorb products, but it will also ease tension in the feet and feel warm and comfortable,” says Lee Moore, educator and event session tech for Lena White. “And for those clients who suffer from arthritis – it will help alleviate the ache for a while.”

Capitalise on the growing demand for soak-off gel by offering it as an add-on service. Bio Sculpture was the original innovator of the ‘everlasting polish’ phenomenon and offers a huge selection of soak-off gel shades alongside a full manicure and pedicure range (Tel: 0845 331 2347 Biosculpture.co.uk). Alternatively, Nail Harmony’s gel-polish line Gelish delivers chip-free nail colour for a fortnight with convenient application and speedy soak-off (Tel: 0800 014 8300 Nailharmonyuk.com).

DON’T FORGET THE FLIP-FLOPS A pedicurist’s worst nightmare is the busy client who forgets their flip-flops.

Stock up on disposable slippers and add the cost to their final bill.

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PEDICURES RECOMMEND HOME CARE Maximise the results of every pedicure by encouraging clients to maintain their feet at home. “Retail a pumice stone to every client and advise them to slough away any build-up of hard skin when having a bath,” says Nubar educator Emma-Jayne Fryatt. “They can then smother in Nubar’s Kanne Latte Foot Butter and pop some cosy socks on for a DIY deep moisture treatment.”

MOISTURE IS KEY Put nourishing products at the centre of every pedicure for maximum results. “As the soles of the feet do not have sebaceous glands, the skin can become dry and dehydrated, so keeping them moisturised is essential,” says Pinczuk. “A foot mask is a good addition to a pedicure for extra hydration. Try Qtica Moisture Mask, which is full of antioxidants and regenerating ingredients, to provide a super hydrating treatment.” (Tel: 01753 573 423 Supernail.co.uk).

INVEST IN THE BEST PRODUCTS While technique is perhaps the most important, investing in the best products for the job is essential for providing a superior pedicure. “The quality of the products you use really shows in the end result,” says Dabbs.

“It’s important to choose products that not only pamper but offer long term, prolonged results. It’s about fixing the problem, not disguising it.”

JUSTIFY A HIGHER PRICE TAG Don’t under value your pedicure services – offer the best and charge your clients accordingly.

LEARN TO EARN “Mastering the ancient art of massage will transform an ordinary pedicure into something special,” says Samantha Watkinson, director of education for Louella Belle. “Learning the basic principles of acupressure, Shiatsu, Reflexology and Swedish massage and drawing on elements from all of these will help you master the perfect touch for your client.”

PERFECT YOUR MASSAGE TECHNIQUE For many clients, the massage is the most memorable part of the pedicure – so perfecting technique is vital. “The purpose of massage is to help the client relax,” says Watkinson. “Apply plenty of pressure to avoid tickling and don’t forget to warm the massage medium in your hands before you start.”

GET INTO NAIL ART When it comes to nail art, most clients tend to be more adventurous on their toes than on their hands. So hone in on your team’s creativity to heighten the appeal of your pedicure services. “Offering either foils wraps like Minx, designs created using CND Shellac or even crystals is a great way of accessorising the feet, adding extra revenue to your pedicures and setting you salon apart from a regular service,” says CND education ambassador Justine Crick.

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MEET OBJECTIVES Ensuring you meet every client’s pedicure objectives is essential to maintain repeat custom.

“Carry out a thorough consultation and find out what your client wants from the treatment,” says Nubar educator Belinda Price. “They may want the hard skin on her feet removing or French and can’t do it themselves. Meeting your client’s objectives will keep them coming back.”

AIM FOR PERFECTION “A pedicure will never look beautiful unless the toes are given a tidy frame,” says Nail Harmony’s Georgie Smedley. “This means using excellent tools to ensure the cuticle work is absolutely precise. There should be no hang nails or dry cuticles and the nail fold surrounding the nail plate should be neat without any breaks or tears.

This makes painting much easier and you will achieve smoother lines around the edges giving that airbrushed look.”

nail wraps • Designed and manufactured here in the U.K. • Brilliant trade discounts • Over 100 designs • Next Day delivery • Regular new seasonal and fashionable designs.

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• The very best foil material sourced from the USA. • Promotional Wallchart available.

• Custom designs manufactured to your spec (minimum 12 packs) ask for quote.

Tel: 01625 584650 Email: trade@chixnails.co.uk www.chixnails.co.uk V P is Be rofe it us a s a St uty sion t an Ex a l d P6 cel!

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Swissdermyl – distributed exclusively in the UK by Calla Distribution Ltd • Professional only • Results driven • Luxurious • High tech • Collagen Pure Swiss skincare Low start up – no minimum order thereafter Calla Distribution Ltd T: 01635 749749 E: team@calladistribution.co.uk W: www.calladistribution.co.uk www.facebook.com/Swissdermyl www.facebook.com/calladistribution @CDLTeam www.thesalonmagazine.co.uk | 31

PEDICURES GET QUIRKY Don’t be afraid to step outside the box and create your own unique pedicure service.

Most of the industry’s best salons and spas offer their own signature treatments and adapting a protocol to suit your own brand will give your salon a real point of difference.

FOCUS ON RELAXATION Add a stress-relieving pedicure to your menu for busy men and women alike using spa-inspired products containing soothing essential oils. Newly launched in the UK, US brand Gena offers a range of foot relaxing saviours such as its Lavender Foot Soak and Lavender and Mint Foot Scrub (RRP from £12.95; Tel: 0844 800 9397 Louellabelle. co.uk). Meanwhile, Aveda’s Stress Fix Soaking Salts will help relax the client while preparing their skin and nails (Tel: 0870 034 2380 Aveda.co.uk).

KEEP UP WITH TRENDS “Accent big toes with the current 3D trend using studs, coloured gemstones and glitter,” says celebrity nail technician Andrea Fulerton, who’s consumer range is sold across Superdrug stores nationwide.

OFFER COMFORTABLE SEATING Don’t underestimate the appeal of a hitech pedicure throne. This Pedispa chair features a whirlpool foot spa, electronically adjustable seat and pivoting arms for easy access to the client (£2,325 + VAT; Tel: 01282 619 977 Rem.co.uk).

UP-SELL TO EVERY CLIENT

VARIETY IS THE SPICE OF LIFE A salon’s menu should offer a variety of pedicure services to cater for each client’s needs and affordability. “Start with a basic mini pedicure encompassing just a soak, shape and polish alongside a full pedicure service,” recommends training solutions educator Rachel Gribble. “Then add some luxury options using high-end products and treatments such as scrubs and masks, paraffin wax treatments, hot towels or heated booties.”

WORK ON THE CUTICLES Ensure every pedicure client leaves with beautiful feet by paying special attention to the cuticles. Nail Harmony UK’s Georgie Smedley says: “Cuticle work should always be carried out after the feet have been soaked, therefore softening the skin to enable cuticles to be efficiently removed.”

PROMOTE THE YEAR-ROUND PEDI While clients traditionally book foot treatments around spring, revising your menu to ensure it’s an appealing service throughout the year will help keep your techs and pedicure thrones busy.

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Don’t be afraid to up sell. “A pedicure is a great treatment to add gel polish to,” says Price. “It will give extra wear ability and shine and your client can put their socks and boots straight back on. Better still, it’s a few pounds more in the till and a service clients re-book for. If it’s for a special occasion, suggest Gelicure glitters for a super smooth, shiny finish.”

MAKE IT EXCITING Hunt out the latest gadgets and devices to give your pedicures the edge over competitors.

The Jessica Nail Care machine, which comes with six separate attachments, delivers outstanding results on cuticles, nail beds and callouses for a super-smooth finish every time (£87.50 + VAT; Tel: 0845 217 1360).

FIND THE PERFECT ZEN Give clients a zen-like experience using decadent products.

Jessica’s Zen Spa range is the ideal luxe pedicure accompaniment (from £4.19 + VAT; Tel: 0845 217 1360).

“After using many tanning products I found there was still a gap in the market for the “perfect tan”. So alongside Nick Hemming, I wanted to take all of the things I liked about a tan and create the ultimate streak free, perfect coloured, long lasting tan, with no green tone and no bad smell.

I am delighted to announce the UK’s most exciting new tan “Celebrity Bronze” and I know you will all enjoy using it!” Maria Fowler Celebrity bronze provides a premium range of tanning products, manufactured in the UK to the highest standards using only the very best and the most natural ingredients. The solution starts at 6% and is available up to 18% strength; allowing you the customer to choose the depth and darkness of your tan. The solution comes in three fantastic fragrances Mango, Vanilla or Cherry, leaving you instantly bronzed, lightly fragranced and feeling great.

We also offer an easy 3 step RETAIL programme designed for home use: Step 1: Celebrity Bronze Exfoliate Step 2: Celebrity Bronze Tan in a Can or Mousse Step 3: Celebrity Bronze Tan Extender We are now looking for distributors to cover Manchester, Liverpool and Ireland.

We currently have distributors in the following areas: Scotland: www.celebritybronzescotland.co.uk Essex: www.celebritybronzeessex.co.uk Southwest: www.celebritybronzesouthwest.co.uk Don’t miss out on this fantastic opportunity to: 1: Be your own boss and run your own highly lucrative self tanning trade and retail products company 2: Modest set up costs 3: Full Point Of Sale Advertising, Merchandising and retailer support package available i.e. window and salon posters, staff and client leaflets 4: Enjoy attractive distributor prices 5: A profitable and highly lucrative

business opportunity from an established company and product range greatly valued by the salon & retail trade 6: Full product training and support We are so confident you will love celebrity bronze tan we are happy to send you a free sample of our solution to try (machine use only).

If you are a salon owner or mobile spray tan therapist claim a free sample in your local area and to shop online please visit: www.celebritybronzescotland.co.uk. www.celebritybronzesouthwest.co.uk www.celebritybronzeessex.co.uk For all other enquiries please visit www.celebritybronze.co.uk or email info@celebritybronze.co.uk

For next year’s trade shows come and visit Maria and the team at the following venues: Essex Clothes Show Live 30th Jan Luxe Bar, Essex 6-10pm Beauty UK 2013 – NEC – Stand P38 - 19th - 20th May Irish Beauty Show – RDS Simmons court, Dublin - 3rd- 4th March Scottish Beauty – Royal Highland Centre - 21st - 22nd April Olympia Beauty 2012 – 22nd - 23rd September Look Forward to seeing you there!

And of course offering you some great deals!

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VALENTINE’S PROMOTIONS

The look of l ve Make clients yours next month with these irresistible Valentine’s promotion strategies TWO BECOME ONE

WEAR IT ON A SLEEVE There’s not much point in offering a range of Valentine’s promotions if you don’t shout about them to potential clients. Take Aveda’s lead and create promotional POS for use in the windows, throughout the salon, in your retail section and as tags on gifts – that way they’ll be no question about how you can make your clients’ day special.

Couples’ treatments are increasingly popular for Valentine’s and those that include a romantic twist are even more covetable for the occasion. British organic brand Pinks Boutique has launched a new Rose skincare range alongside two professional treatments. Its Rose Bath (30 minutes) can be offered as one treatment for two clients and has been designed to encourage relaxation and general wellbeing (Tel: 01332 204 804 Pinksboutique.com). Meanwhile, Elemis’ Time for Two Couples Ritual is a luxurious one-hour experience for couples and includes the brand’s Exotic Frangipani Body Nourish Float and Well Being Back Massage (RRP £180; Tel: 01278 727 830 Elemis.com).

ROMANCE IS IN THE HAIR Beautiful hair is a must for every female client’s big Valentine’s night out. And Lockonego’s Ben Cooke and Jonathan Long have the created date perfect up-do, the Twisted Tiara. To reproduce the look, start by using Sebastian Professional Halo Mist on towel-dried hair to create a tousled textured effect. Next, blow-dry using the finger tips keeping it tangle-free. The hair should then be divided into two sections and twisted in an anti-clockwise direction before being secured with clear elastic bands. To finish, take a twist bringing it up over the head and then pin in at the front to create a tiara-like finish. Repeat with the second twist, placing it behind the first, and then spritz with strong hairspray.

HAVE A HEART A Valentine’s manicure is a must-have service for every beauty menu and numerous product houses have made sure this year will be extra special for clients. LCN has created a unique Love Bird collection of essentials that can be used in-salon or sold as retail items. Clients can choose from four romance-inspired polishes and ‘love potionscented’ hand cream while professionals can opt for the Professional Box containing soak-off gel and love heart stickers (£39.20 + VAT; Tel: 01273 837 302 Beautyconcepts. co.uk). Meanwhile, US brand Orly’s I Heart Nails collection comes with its own retailfriendly display and clients can choose from four pretty shades including Toast the Couple and Forever Crimson (£5.15 + VAT/ RRP £10.25; Tel: 01827 280 080). Lastly, Chix Nails’ has created some Valentine-friendly versions of its foil wraps featuring love heart designs that can be easily applied in the salon for stunning results (£2.25; E: trade@chixnails.co.uk Chixnails.co.uk).

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VALENTINE’S PROMOTIONS PERFECT GIFTS Don’t miss the opportunity to retail gifts this Valentine’s – particularly to male clients and passers-by. Practical products in red or pink can help create alluring window displays to pull in the crowds, such as Diva Professional’s Veloce 3800 Pro hairdryer (RRP £49.99) or its Titanium Hot Tongs (available in three sizes, RRP £39.99; Sallyexpress.com). Sunless tanning brand Sunjunkie has also created a mini gift set trio containing its best selling Self-Tanning Lotion, Self-Tanning Mousse and Tan Safe Shower Gel especially for the occasion (RRP £14.99; Tel: 0161 491 4499 Sunjunkie.com).

SAY IT WITH FLOWERS

VALENTINE’S CARDS While it’s customary for couples to send each other Valentine’s cards, the Sally Montague hair group in Derbyshire uses the tradition to drum up new business. “We send out complimentary cut and finish vouchers in Valentine’s cards to our female clients’ partners that aren’t already customers of ours,” says Montague. “This always proves to be very popular and this year we will also be adding to this by offering our male clients a complimentary gift voucher to give to their partners – what’s not to love?”

PERFECT PACKAGES Creating packages for clients that want help getting ready for a big night out can be a great ploy to cross-promote your services – particularly for big occasions.

Chelsea’s Richard Ward Hair and Metrospa offers its clients the Super-Fast Blow-Dry and Speed Varnish (£70) where two apprentice stylists blow-dry the client’s hair while they have their nails painted in 30 minutes flat. Meanwhile, for those with more time on their hands, its Red Carpet Ready service (£189) includes a blow-dry or up-do, Carita Express Sculpting Eye Lift and nail shape and paint as well as a glass of champagne and application of evening make-up.

DATE NIGHT Although restaurants and hotels are among the busiest Valentine’s Day stomping grounds, Pinkgloss salon in the Cotwolds takes advantage of the day by hosting an event for single clients.

Owner Justine Collins masterminded the pamper evening – which includes pink fizz, complimentary manicures, facials and massages as well as goody bags – for clients of both sexes. She says: “Not everyone is in a relationship and Valentine’s can leave you feeling left out and a little lonely. Our pamper evening is for singles only – with the emphasis on fun rather than romance. Our single clients see this as our special Valentine gift to them.”

Turn your salon into a romantic retreat with luxe products and scents containing Valentine roses. Fragrance specialist Aroma Works has recently unveiled its Essential Rose candle blended using fine natural ingredients including seven pure essential oils. With 350 Bulgarian rose heads as well as violet and mandarin, it will help create a dreamy ambience for up to 16 hours (£12.50; Aroma-works.com).

Or, for clients looking for an alternative Valentine’s gift, Aromatherapy Associates’ Rose Kisses Gift Set contains Hydrating Mist and Moisturising Lip Balm for a romantic evening in (£8.36 + VAT/ RRP £19).

CLEVER CAMPAIGNING But if you want to take your Valentine’s campaign to new heights, draw inspiration from the North England Westrow hair group’s 2010 scheme, which saw it go onto win Best Marketing Campaign at the Sapphire Awards. As part of a complete brand overhaul, the company’s strap line ‘Love your hair’ naturally lent itself to the romantic occasion. And to drum up interest in the brand, the group launched a 10-day competition where 400 free haircuts were up for grabs just before Valentine’s Day across its seven salons. Promoted through social media, the salon’s windows, its website and PR channels, the campaign led to extensive press coverage, 2,500 new locally targeted Facebook fans and a reinforced new positioning of the Westrow brand.

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Developed by a leading Men’s shave expert the Shavedoctor range of Skin and Shave care products are now stocked by over 400 Spas and Hair & Beauty salons across the world. Professionally created to address the most common issues like shaving rash and ingrown hairs experienced by 65% of UK men today. Therapists and barbers are now turning to the Shavedoctor as their preferred choice of professional skin care and shave care brand in the Mens Grooming Market, one of the fastest growing industries in the world today.

SUPERB INTRODUCTORY OFFER; SHAVEDOCTOR SHAVING GIFT SET FOR VALENTINES… TRADE PRICE £15.00 SALON TO RETAIL AT £30.00 RRP (Usual RRP £45.00) Free delivery available, terms and conditions apply Every year the female population are finding it harder to find good quality gift ideas for the men in their lives. They need look no further offer them the award winning range of shaving products by the shave doctor.

For training enquiries or to order please contact us on 01889 882783 or email: info@shavedoctor.co.uk www.shavedoctor.co.uk

ADVERTORIAL

Beyond beauty Bridging the gap between beauty and aesthetics, BDR allows salons to offer medical-level results

B

eauty Defect Repair (BDR) is a revolutionary non-surgical aesthetic therapy that allows beauty therapists to reach medical level results without the use of invasive techniques.

New to the UK market, the German method is endorsed by respected dermatologists, beauticians and plastic surgeons in more than 2,000 beauty institutions around the world.

And salon owners that invest in the system are assured by “unsurpassed results” that are noticeable after just one treatment.

Combining a multifunctional device with specially created dermaceutical skincare products, BDR effectively

REASONS TO INVEST IN BDR • Just one system provides six functions and many different treatment solutions, meaning it’s a cost-effective piece of beauty therapy equipment • Visible results after just one treatment ensure maximum client loyalty • Beauticians were involved in the development of the method, ensuring that it is easy to learn and use • The service can be used as an alternative for invasive anti-ageing procedures • Competitive prices ensure a fast return on investment • BDR claims to be the first brand with histological proof of effectiveness • Its service is recommended by doctors and beauty specialists targets ageing skin, loss of elasticity, wrinkles, scars, pigmentation and acne.

For a free demonstration, visit the company’s stand (N36) at this month’s Professional Beauty London (24-25 February, ExCel). Beautydefect.co.uk

THE ONLINE MARKETING REVOLUTION FOR HAIR AND BEAUTY THERAPISTS! Today, clients are looking for an informed choice when choosing a therapist and Checkaprofessional`s new online service is providing just that.

The Checkaprofessional website will give instant access to hair and beauty professionals who have agreed to be vetted by us and continuously monitored by their clients who can post feedback on the site. It will provide a FREE one-stop shop to finding the right professional for a client`s particular needs.

Find out about the unique advantages Checkaprofessional membership could provide for your online marketing.

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www.checkaprofessional.com Brought to you courtesy of our sister company

www.thesalonmagazine.co.uk | 39

PRODUCT FOCUS

Stars of the show BTL AESTHETICS

STAND: Y18 Set to debut at Professional Beauty, Lymphastim from BTL Aesthetics is a non-invasive and painless elasticityboosting treatment promising cellulite reduction, body contouring, volume reduction, liperdema removal and varicose vein prevention. Offering “visible results after the first treatment”, the machine has been clinically proven and boasts high satisfaction rates from salon owners. From £2,500 + VAT; Tel: 01279 408 170 E: info@btlmed.co.uk Btlaesthetics.co.uk

SYNERON CANDELA

STAND: S40 and T31 Laser and IPL frontrunner Syneron Candela offers a range of hi-tech systems including its best selling VelaShmooth Pro, which has become one of the world’s most popular body treatments and is loved by therapists and clients alike.

Meanwhile, its latest hair removal machine Motif harnesses radio frequency to boost light energy making it highly effective, fast and very comfortable compared to traditional laser hair removal systems.

Tel: 0845 521 0698 Syneron.com

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ACADEMY OF ADVANCED BEAUTY STAND: B40 If you’re considering investing in training for next generation aesthetic treatments, the Academy of Advanced Beauty is a specialist school dedicated to helping therapists deliver medical-level results. Show attendees will be able to take advantage of several exclusive offers including Complete Business Packages with microdermabrasion equipment for £999. Tel: 01353 777 303 Academyofadvancedbeauty.com

GRAHAME GARDNER STAND: I2 Launching its new Vitality The Designwear Collection at this year’s show, salon work wear specialist Grahame Gardner will be offering visitors a range of new garments that reflect the latest fashion trends. For the first time the company will also be offering a male tunic, two new trouser styles plus five new tunic designs. Each piece has been created to not only look the business, but to provide day-long comfort for busy therapists too. Tel: 0116 255 6326 Grahamegardner.co.uk

CRYSTAL NAILS

STAND: F54 Featuring a combination of UV LED lights and a spiral UV tube, Crystal Nails’ gel lamp is one of the most advanced on the market. The new launch, set to be unveiled to UK salon professionals at Professional Beauty, promises to speed up curing time - allowing techs to see more clients and make more money. Show attendees will be among the first in the UK to purchase the lamp and will be able to take advantage of an introductory price.

Crystalnails4u.co.uk

LEIGHTON DENNY EXPERT NAILS STAND: D4 This season, Leighton Denny Expert Nails is inviting salon owners to say ‘bonjour’ to a summer of effortless glamour with its new Riviera Collection. With shades inspired by iconic destinations, embrace endless summer days and glamorous nights with Yes We Cannes, Get Your Côte, Meet Me In Monaco, Pink Promenade, I’m So Soirée and Mine’s A Rosé. Tel: 0845 862 1525 Leightondennyexpertnails.com

PRODUCT fOCUS

Introducing The Salon Magazine’s pick of must-visit stands at this month’s Professional Beauty London

DCL SKIN HEALTH

STAND: Z19 A non-invasive aesthetic treatment with no down time, DCL Skin Health’s 40% Active Glycolic Peel rejuvenates aged or damaged skin and allows new skin to regenerate in its place. The professional treatment, launching into the salon market at Professional Beauty, promises to reduce overactive sebaceous glands - loosening and shedding cellular debris that can lead to clogged pores.

Tel: 0845 644 4813 Dclskincare.com

SHORTCUTS

STAND: P3 Shortcuts Software will be demonstrating its S.M.A.R.T. System range of easy to use online products that are designed to drive business forward and save time.

The product lets salon owners manage their online reputation by monitoring and approving client reviews, comparing their business against industry benchmarks, remotely viewing appointment books and monitoring online bookings and marketing campaigns. Tel: 0161 972 4900 Shortcuts.co.uk

ECOLITE

STAND: O35 Ecolite has harnessed decades of expertise in the development of laser systems to produce the Ecolite V9 IPL. As a leader in IPL, it allows salons to deliver a highly effective range of treatments including permanent hair reduction and advanced resurfacing. The company will launch its large hand piece at the show allowing salons to cut treatment times in half. Receive £950 off your purchase price when you book a demonstration at the show; Tel: 0208 998 6657 Ecoliteipl.com

CORDCOURT

STAND: E1 Uniform specialist Cordcourt will be showcasing a new line of ‘60s style tunics at Professional Beauty featuring a longer length. Made from stretch polyester, the new style allows better movement and features deep front pockets, longer sleeves, a back zip fastening and a choice of contrasting trim. Available in sizes 6-24, show attendees will be able to purchase the tunic for £25 (usual price £35.95) while the company will also be offering at least 25 per cent off its brochure prices.

Tel: 0161 724 8333 Cordcourt.co.uk

CHROMOGENEX TECHNOLOGIES STAND: N22 As one of the UK’s leading developers of advanced light and laser technology systems for use in non-invasive medical and cosmetic procedures, Chromogenex Technologies will be promoting its latest machines at Professional Beauty. Look out for laser lipolysis and IPL devices that offer hair removal and treatment of acne, scarring, skin rejuvenation and vascular lesions. Tel: 01554 755 444 Chromogenex.com

BIO SCULPTURE GEL STAND: 132 Showcasing its original everlasting gel manicure system, Bio Sculpture is set to unveil its SS13 Hollywood Collection alongside its new LED 30-second curing system. The company offers nail techs a range of over 150 coloured soak-off gels suitable for all nail types and special show offers will be available on starter kits, lamps and new colours. Tel: 0845 331 2347 Biosculpture.co.uk

www.thesalonmagazine.co.uk | 41

ADVERTORIAL

Better by design With more and more businesses losing out on custom because of poor website design, we reveal how to stay ahead of the game

N

ew research commissioned by 1&1 in 2012 found that many of today’s consumers won’t forgive a slow or faulty website. In an era when many rely on around-the-clock e-commerce and online banking, more Britons than ever before are becoming frustrated by websites that are slow, faulty or have been taken off-line for maintenance.

Consumers have never been so aware and unforgiving of poor websites. If a site doesn’t perform well, users will switch to an alternative. With this in mind, firms must be aware that their choice of website package has never been so important.

Because those that fail to ensure high standards risk losing revenue and reputation.

Significantly, 38 per cent of the 1,500 consumers questions have decided to avoid a company in the future as a result

of finding a faulty website.

Some 44 per cent admit to being more critical towards website errors today than they were five years ago. And 39 per cent believe that they have become better able to judge whether a website contains faults over the same period.

Oliver Mauss, 1&1 Internet’s CEO, warns: “Unreliable websites continue to reflect badly upon businesses of all types and sizes. It is clear that when faced with a faulty or off-line website, consumers will turn elsewhere.

Perhaps more surprising is the proportion that will be unwilling to return.”

Research shows that keeping a badly designed or unreliable website online can comprise your revenue and development.

TOP TIPS FOR WINNING ONLINE 1. The need for speed Slow running websites are Britain’s number one web gripe with the average shopper wasting a staggering two days a year waiting for pages to load. Ensure your website package offers the highest possible speed.

2. Practical design Home broadband and wireless speeds can still limit consumers, so do not risk bad design elements on your landing page. Use a package that makes it simple to design effectively and offers quick links directly to the main functions of your website.

3. Communicate often Consumers always need help so ensure comment boxes and email or enquiry forms are only two clicks away. Use a package that includes Facebook and Twitter integration alongside a newsletter

42 | www.thesalonmagazine.co.uk

tool. Updating with regular advice will support your audience and help people find you on search engines.

4. Stay reliable Frustrations have led 72 per cent of web users to abandon a company website for a competitor’s. Choose a provider that has the experience, technical infrastructure and financial stability to ensure your website performs well and can grow in line with your success.

5. Be mobile-friendly 1&1 recently found that half of small firms have not checked their own website from a mobile device. Millions of consumers buy and research using iPads and mobile phones, so use a package that automatically ensures your website will load promptly, function correctly and look attractive on mobile devices.

Today’s consumers have ever higher expectations than ever before, and it is essential that every company website inspires confidence.

A well designed, reliable website in minutes

Today there are website packages aimed specifically at helping small businesses launch a compelling and effective website in minutes. In particular, there are packages from around £10 a month that provide a choice of industry-specific templates and content, such as those for beauty professionals. The packages are designed to be used by any level of computer user and include everything that a therapist needs to launch online.

An industry-specific website package will come with a construction-themed template and related pre-filled trade texts and images. Within such packages, there will be tools for social media and mobile functionality, and features like feedback forms, relevant image library and location, news and weather content as well as shop functionality.

No enterprise can afford the loss of image and sales revenue that a poorly presented or broken website can lead to. All beauty therapists would be wise to ensure that their website grows and improves even modestly each and every month. Every firm needs a website that does them proud. What do you think of yours?

ADVERTORIAL

Scottish power C

PV Beauty’s newly launched Gelissimo gel-polish brand promises high quality formulations and value for money

reated by the team at Scottish manufacturer PV Beauty, the Gelissimo soak-off nail brand promises salon owners a “phenomenal professional range at an affordable price.” Based in Glasgow and run by a team of experienced industry professionals, the distribution arm of the company, Affiniti, supplies UK salons with key brands including Korean line Nfu.Oh as well as Pro Impressions tips and Mundo Professional hygiene essentials.

Its brand new gel-polish line launched last month with a core range of 16 classic colours, which the company plans to expand each season. Offering longlasting chip-free nail colour that cures under an LED lamp, the British brand offers a full range of nail care essentials that have been created by experienced nail professionals with the technician and client’s needs in mind.

44 | www.thesalonmagazine.co.uk

“Having distributed some of the world’s most recognised nail brands the team knew the time was right to design our own brand from the ground up, ensuring there were no limitations on the development and marketing of the products,” says company director Andy Perry. “Each member of the PV Beauty team has something vital to add to the mix to manufacture, design and promote a successful range with credentials ranging from international nail educator status to commercial experience in marketing and design.”

According to Perry, affordability and product quality were central to the creation of the range. With this in mind, Gelissimo colours and care products are available in 10ml bottles – as opposed to the 15ml sizes traditionally offered by other brands – allowing salons more choice of colour over volume.

PV Beauty has big ambitions for the brand: offering a mixture of salon expertise, tailored support and marketing materials, the company hopes to help salon owners create their own lucrative enterprises. “Although our company is in its infancy, our collective knowledge and experience is extensive,” says Perry.

“We aim to help salon owners grow their business by offering great quality products and providing ongoing support.”

He concludes: “Other product lines will be added to the range in the very near future. But the ethos of the company will remain – ease of use, quality of product and affordability will always be the key factors.”

Salons can purchase a Gelissimo Salon Classic Kit containing 16 colours as well as preparation and finish products for special promotion price £99.

Tel: 0141 882 6610 Ilovegelissimo.com

ADVERTORIAL

What makes Saks special?

Saks Hair and Beauty offers its franchisees a plethora of business benefits

I

f you’d like to open your own salon and would rather become part of a franchise than go it alone, the next important choice is which company to partner with. And for many ambitious stylists and therapists around the county, that decision is easy: Saks, the UK’s leading hair and beauty franchise.

The brand Founded in 1974, Saks has established a strong brand name associated with quality, professionalism and expertise.

The essence of the brand is ‘special’ – a single word that drives and encompasses everything the company does and how it wants to make its franchisees, salon teams and customers feel.

The company has a clear understanding of who its target client is: a woman aged 25 to 50 with a higher than average disposable income who is happy to pay for quality but expects value for money.

And every move Saks makes is geared towards attracting her.

ultimate aim of joining the Saks Art Team.

The A-Team is aimed at Saks stylists who simply want to grow their creativity and develop their session styling skills. As part of these year-long initiatives, stylists assist at seminars, shoots and shows

“I wanted to be part of Saks because its reputation is outstanding. The business support has been second to none and my turnover has completely surpassed my expectations.” Eleanor Winkler, Saks franchisee, Exeter Training Saks franchisees and their teams benefit from the company’s award winning training programme. Classic and advanced expertise are taught alongside commercial, management and customer skills – enabling franchisees to deliver the special brand promise while building a successful business. Moreover, it’s all provided for free, ensuring a network of highly trained and motivated hair and beauty experts.

The company’s compulsory training course, The Knowledge, ensures all Saks stylists are experts in its signature haircuts and techniques. Meanwhile, the Future Art Team training programme provides an outlet for stylists within the network wishing to develop their skills with the

46 | www.thesalonmagazine.co.uk

returning to their salons inspired and full of enthusiasm.

Customer care Saks’ customer-centric approach ensures every client feels special. Moreover, a dedicated Saks customer service team provides a helpline for franchisees so there’s support every step of the way while a mystery client programme ensures quality standards across the company’s network are maintained. Lastly, Saks’ perfect service programme really helps focus every franchisees’ attention on providing the ultimate customer service.

Communications The Saks intranet is a one-stop-shop for everything Saks, which allows franchisees

to find out what’s going on at anytime.

The company’s franchisees also have their own Facebook forum allowing them to take full advantage of being part of the Saks community – asking advice from each other and exchanging ideas.

The company’s brand-led website communicates what makes Saks special and each franchisee is given its own micro-site. Saks also sends out monthly emails to its customers with company news ensuring franchisees don’t need to worry that their clients feel part of the brand. The Saks Facebook page is also regularly updated with the latest news and is linked to all salons’ own separate profiles – meaning posts are automatically shared throughout the network. All of this helps free up time for salon staff to get on with what they do best.

FIND OUT MORE...

Saks has fantastic opportunities for hair and beauty professionals wishing to open a new salon, take over an established one or convert their existing business. For the right candidates, 100 per cent funding is available.

Tel: 0845 678 0290 E: Customerservices@saks.co.uk Saks.co.uk

SAL02

BUSINESS

The right in-salon event for your business and stress-free refurbishing

Party people C

onnecting with your clients in new and exciting ways is imperative to stay ahead of the competition. And one way to make a statement is to host a must-attend event that will keep your customers talking for months to come. So from the show-stopping launch party to the inspirational client education evening, we reveal the best options to get the salon floor buzzing‌

TONI & GUY

www.thesalonmagazine.co.uk | 49

EVENTS AND PROMOTIONS

Target practice Mastermind an in-salon event or service promotion to boost team morale, raise brand awareness and ultimately attract more clients THE EVENT:

The launch party WHAT IT INVOLVES: Whether you’re unveiling a new salon interior or introducing a cutting edge service, insalon launch parties can be a great way to introduce your investment to regular clients and additional fans.

THE ADVOCATE: Winchester salon Guy Kremer recently hosted an event to mark the launch of its Shu Uemura makeup and cosmetics range. Held inside a marquee erected in its outside courtyard, guests were treated to drinks, Japanese food courtesy of a local restaurant, live music, a mini catwalk show, artists and goodie bags. Kremer says: “The object was to excite the local community and drive clients to purchase retail items and book in appointments.”

EVENT PROS: A party can help motivate staff, introduce potential clients to the salon or new service and show regulars that they’re valued.

EVENT CONS: Time and cash investment can be high depending on the desired results.

HOW TO MAKE IT HAPPEN: Salon owner Kremer worked alongside the Shu Uemura press office to organise his FUDGE

event, which needed a substantial cash investment. To make the organisation process easier, team members were all given specific job roles such as sourcing food and drink as well as booking models and entertainment. “We prepared a function sheet that listed all jobs and who was responsible for each,” he says. “It takes a lot of organising to put together a successful party and one has to be careful to stick to a budget – but the investment is worth every penny.”

THE EVENT:

The pop-up salon WHAT IT INVOLVES: Pop-up salons have progressed from the pop-up shop concept – an idea that began in the US and became popular in the early ‘00s when Comme Des Garcons opened a temporary retail space in Berlin. The idea allows brands to take their message to new locations without committing to a permanent residency, therefore increasing awareness for minimal overheads.

THE ADVOCATE: Fudge recently joined forces with architect Zana Hadid to launch a pop-up salon inside her Clerkenwellbased gallery. Inside the brand’s creative team offered invitees hair advice and

KARINE JACKSON

styling as well as cut and colour services.

“Pop-up salons are a modern thing to do nowadays and they create such a buzz,” says the brand’s creative director John Vial. “It is a fantastic way for testing the water if you are looking to open another salon in a different area or location and it puts your name and brand out there while giving you the opportunity create an interest.”

EVENT PROS: Creating brand awareness, exciting new clients and inspiring staff. In the right venue, a pop-up salon can also generate extra revenue for the business.

EVENT CONS: Staff being away from the main salon and the cash injection needed for advertising and to create a buzz.

HOW TO MAKE IT HAPPEN: According to Vial, finding the best location is key when masterminding your own pop-up salon space. “Hair salons will need a backwash, so when choosing a location you need to consider this,” he explains.

“You need to use the space you have very wisely and pay attention to detail. For example, we used candles, sweets and magazines to make clients and the salon atmosphere feel amazing. You’ll also need to consider health and safety, carry out risk assessments, and make sure you’ll have a big enough power supply.”

THE EVENT:

The promotion WHAT IT INVOLVES: A lengthy salon promotion involving certain products or services can come under a number of

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EVENTS AND PROMOTIONS Y SALON

guises – but the most successful are often marketed as events.

THE ADVOCATE: Karine Jackson, owner of her eponymous salon in London’s Covent Garden, hosts an annual Colour Festival every August to boost appointments. Traditionally a quieter time of the year, the month-long campaign drums up extra business for the salon by offering added value services. Last year each client visiting the salon that month received a colour consultation, goodie bag and a balloon to pop containing a piece of paper offering a free treat such as a product, manicure or eyelash tint. Every colour client also received a free treatment on the day and was entered into a prize draw for two Golden Pamper Days.

“August is a quiet month so I thought it would be a good way to create some excitement in the salon,” says Jackson.

“Local press have always got behind us and we always have coverage in the likes of Time Out.” EVENT PROS: Brings awareness to potential new clients, helps increase bookings and re-bookings afterwards.

EVENT CONS: Takes time to organise and make a success.

HOW TO MAKE IT HAPPEN: Jackson says that spreading the event’s message is the most important aspect of the planning process. She works with PR

agency Gloss Communications to obtain press coverage as well as the business’s local town centre management team.

Moreover, the salon owner organises a launch party on the eve of the campaign using local businesses for catering and entertainment.

THE EVENT:

The catwalk show WHAT IT INVOLVES: While traditionally associated with fashion, catwalk shows are becoming increasingly popular with hair and beauty businesses that want to showcase new looks to regular fans and potential customers. This type of event can range from a low-key in-salon affair right through to a huge party in another location while businesses can also use other major events to boost interest.

THE ADVOCATE: Y Salon shrewdly jumped on the hype created by Newcastle Fashion Week by hosting its own catwalk event and ‘secret party’ in conjunction with the official schedule. “We worked with other local businesses who supplied the food, drinks and goodie bags,” says owner Angela Lowery. “Expenditure was kept low and interest was high as the ‘secret’ element meant new clients had to email for the date and time – allowing us to grow our database – while regular

customers brought guests.”

EVENT PROS: Motivates the team, generates press interest, boosts interest and excitement among regular and potential clients, spreads word-of-mouth and helps build customer relations.

EVENT CONS: Organising a successful fashion show takes a lot of work and can be expensive if other local businesses aren’t willing to offer their services for free.

HOW TO MAKE IT HAPPEN: Research local events in your area and contact the organisers to find out how your business can get involved. Speak to local boutique owners and department stores and offer your services for free in return for credits to raise brand awareness. Alternatively, if you’d like to run your own catwalk show in the salon, keep costs down by asking local firms and product suppliers to contribute with food, drink and products.

THE EVENT:

The client competition WHAT IT INVOLVES: In today’s modern age of online social networking, holding a competition to raise brand awareness has never been easier. Whether you ask clients to ‘like’ your page in return for a prize or mastermind something more adventurous,

www.thesalonmagazine.co.uk | 51

EVENTS AND PROMOTIONS your name and brand message can be spread easily among locals.

THE ADVOCATE: North England’s Westrow group held a competition in 2010 to coincide with a re-brand and Valentine’s Day promotion giving away 400 free haircuts across its seven salons.

The campaign took the form of a 10-day competition on Facebook, in the local press and on the salon’s website. Tasks to enter included uploading images onto social media or answering questions on the history of the brand. “The idea was to create awareness of the new branding and to attract new clients,” say owners Marc Westerman and Steve Rowbottom.

“Out of over 2,000 entries, the 1,600 who didn’t win a complimentary cut and finish were offered services to be taken by a certain date at a 50 per cent reduction on normal prices. Giving away 400 free haircuts ensured a vast number of new clients would be visiting our salons and our aim was for them to become regular clients in the future.”

PROS: Press exposure, heightened social media presence and new clients.

CONS: Difficult to manage and requires a team to co-ordinate as well as loss of revenue during time used for free haircuts.

HOW TO MAKE IT HAPPEN: Westrow enlisted the help of a marketing specialist for its re-brand and competition. However, a simplified version of the same idea could be launched with the help of social media.

THE EVENT:

The in-salon awards WHAT IT INVOLVES: Hosting an awards ceremony to recognise hard work while showcasing your team’s efforts in front of new and regular clients will help build brand awareness while boosting customer loyalty.

THE ADVOCATE: Chelsea’s Richard Ward Hair and Metrospa organises an annual awards scheme for its apprentices.

The event allows learners to present their work and skills to independent judges, management and senior colleagues helping them grow their technical abilities and confidence. “Any team experience is good for the business,” says manager Gavin Hoare. “It gives our young stylists the starter skills of presenting and thinking about their work, it bonds the junior and senior teams and it is a way of

52 | www.thesalonmagazine.co.uk

bringing in the parents and family that are helping support the next generation of hairdressers.”

PROS: Promotes skills, introduces stylists to new customers, helps raise staff morale and pushes team to new levels.

CONS: Takes time to organise and judge as well as needing financial backing.

HOW TO MAKE IT HAPPEN: The Richard Ward salon team begins by securing industry judges, setting the date and inviting the guests. Those eligible for awards are then given a competition brief for the evening so they are clear about what is expected of them. They also have preceding appointment slots with their model to practise on their final look. Hoare says: “As we’ve been running our Junior of the Year event for a number of years we are easily organised once the date has been set. The main task is offering the young team members help and advice prior to the evening.”

THE EVENT:

Customer open evening WHAT IT INVOLVES: Client open days or evenings can be a great way to raise you salon’s profile and introduce new customers to your selection of services.

THE ADVOCATE: Bearsden’s Rainbow Room International regularly holds this type of event and its recent Bring Your Own Hairbrush evening – where clients and their friends were invited to the salon to learn how to re-create the perfect blowdry at home – was a big hit. Attendees were also encouraged to try out different styling techniques on each other and were RICHARD WARD

offered a £10 discount on pre-bookings made on the night alongside wine and nibbles as well as a free product gift to take home. “This type of event lets potential clients experience first-hand what services you have on offer and is a great introduction to your team,” says the salon’s Coco McManon. “It is a fun, relaxed evening while it is also a great way to win the trust and respect of your local community and raise your profile in the area.”

PROS: Low costs, helps stylists build personal relationships with clients, introduces new people to the salon, inspires clients with fresh ideas and raises the salon’s profile in the local area through good word-of-mouth.

CONS: Stylists will have to work out of opening hours.

HOW TO MAKE IT HAPPEN: McManon recommends carrying out surveys on a regular basis to find out which kind of events customers will be interested in attending and the best days and times they’re free. When the date and theme is finalised, she suggests giving clients two months’ notice and inviting them along with a friend by email or asking them in the salon. Finally, ensure staff are on board and delegate their job role so they can help organise the event. “Keep it small with potentially two clients per stylist,” says McManon. “When working this way you can create a calm and relaxed environment and it stops it from being too long. Our biggest successes are styling evenings where we are teaching our clients. We measure the success of our client evenings by a call back system, which from past experience has been fantastic.”

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www.thesalonmagazine.co.uk | 53

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www.thesalonmagazine.co.uk Follow us on Twitter @thesalonmag www.thesalonmagazine.co.uk | 55

MANAGER PRO

Changing rooms Stuart Holmes reveals how to take the stress out of a salon refurbishment

“A

ll salon owners at some stage or another will have to manage a refurbishment overhaul.

This may be when the salon first opens and again a few years later when it’s in need of a new look.

“Most of us have undertaken some sort of redecorating project at home. From doing a bit of DIY to overseeing builders constructing an extension, dabbling with home improvements is the norm in today’s society. However, there is a big difference between managing renovations at home to overseeing a refit of your commercial premises. That said, the same principals apply: • Employ a contractor that you trust • Keep a firm grip on your budget • Get multiple quotes • Be on-site regularly overseeing the work • Manage your clients’ expectations “Our flagship salon in Cheltenham has been open for nearly 10 years and last summer we undertook a complete refit of the premises. The key for me in completing this project successfully lay in the planning and managing of the budget.

“The difference between starting work in a domestic environment compared with that in a commercial sense is revenue loss.

Everyday you close the salon equates to lost revenue and a wage bill that still has to be paid.

“So when deciding whether to complete any work, first look at your annual

56 | www.thesalonmagazine.co.uk

performance figures. Study them carefully and see which months appear to be the quietest on average. Clever phasing of a job may mean that you do not have to close your salon at all. Commercial builders and shop fitters often come with large teams that can complete jobs quickly and with minimum disruption to business revenues. Working over weekends and evenings may be required so you can continue to facilitate paying clients during normal salon times. If you are negotiating a fixed price contract with a builder, look at a penalty clause that may entitle you to financial compensation if the works run over the outlined time frame.

“Following this, ensure that you get at least three quotes from different contractors for the job. On bigger projects, you could produce a tender pack, which contains all the details and specification of the work that needs doing. This will ensure that all the contractors are quoting for the same level of work.

“Don’t be nervous to shop around for fixtures and fittings too. A shop fitter may be able to source you one thing but with a bit of your own research, you may be able to find bargains elsewhere.

In our salon, we actually did a deal with the administrators of Habitat when the business was going into liquidation.

“Managing client expectations during the refurbishment is as critical an element as any, so let your clients know when your salon will be closed. Individuals who are in a six-weekly appointment habit may experience some disruption.

Likewise, clients may be planning to book an appointment to coincide with a special occasion yet may be unable to do so due to your works schedule. Be transparent with your clients and keep them up to date. If you can keep your salon open during the refurbishment, I would advise a courtesy call to anyone booked in to advising them of the work. If they choose to rebook, that is a far better solution than them leaving disappointed with their experience. Most importantly though, in the whole process of managing

a salon refurbishment, you must create an environment that is practical for your staff but also provides a wow factor element for your clients. And if you don’t have a design eye, bring in the professionals and employ the services of an interior designer.

It will be money well spent.”

Stuart Holmes has over 23 years’ experience in hairdressing and runs the multi-award winning Stuart Holmes Hair and Beauty Spa in Cheltenham with his wife Sara.

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0844 2477 444 Email: info@afihairxtensions.com www.thesalonmagazine.co.uk | 57

EDUCATION

Competition time Saks Apprenticeships’ national training manger Mandy Durkin explains why a bit of healthy competition can do wonders to inspire your team

“W

hat better way to motivate your team than to enter an industry competition? Win or lose, it really is the taking part that counts and the experience team members can gain could prove to be priceless to your business.

“But of course entering competitions isn’t easy and success is all about hard work, passion and creativity. As the late Vidal Sassoon said: ‘the only place success comes before work is in the dictionary’. It’s worth it though, because the knowledge gained along the way will stay with an up-and-coming industry professional forever.

“When entering the salon for team

58 | www.thesalonmagazine.co.uk

competitions, ensure you pick each member carefully giving more experienced staff the chance to take control while allowing the less experienced to assist and grow. Give everyone specific responsibilities and time scales. Also, remember that for less experienced team members, entering competitions can be a daunting task – so reassure them that it’s fine to ask for help.

“As well as inspiring the actual entrant, individual competitions can also help build team morale. While they can only be entered by individual team members, there’s nothing to stop the whole salon getting involved from helping to design mood boards to developing concepts.

And if possible, the entire team should

attend the awards ceremony to support their colleague.”

Saks Apprenticeships holds competitions to motivate its learners. For more information call Alison Ogilvie Tel: 01325 341 627 or visit Saks.co.uk.

Using the apprenticeship route to train existing staff has benefits from day 1, including:

Train and motivate your current workforce through apprenticeships:

Motivation – staff learning new skills are more likely to enjoy their role Productivity – on the job teaching of new skills increases your offer to clients

On the job skills training for your:

Revenue – highly skilled staff are able to charge more for treatments and professionally up-sell products

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www.thesalonmagazine.co.uk | 59

BUSINESS TIPS

Salon bookings by numbers Research by Linkup Marketing reveals where today’s potential clients find you, why they decide to make an appointment and how they’d prefer to book

WHERE CLIENTS SEARCH FOR YOU ONLINE…

85%

43%

Google

30%

The Yellow Pages

17%

First link of search results Review sites

95%

13% 12%

Facebook

95 per cent use their phone to look for local information

85 per cent of consumers use the internet to find local businesses

WHERE CLIENTS READ REVIEWS ABOUT YOUR BUSINESS...

76 per cent of customers use online reviews to determine which business to visit

47%

52%

49%

MALE

FEMALE

ALL

Positive customer reviews make customers more likely to use a local business

Customers use these popular review sites to find local businesses

HOW CLIENTS WANT TO MAKE THEIR APPOINTMENTS...

74%

2005 3 mins Email is the preferred method of communication for 74 per cent of adults

28%

AVERAGE CALL LENGTH

2012 1.5 mins

Calls are getting shorter as clients look for new ways to communicate

28 per cent of people use online booking services at times when salons are closed

SOURCES: Figures have been taken from US based consumers with sources including: SRI, October 2010; Search Engine Land Local Consumer Review Survey, March 2012; TimeCentre, August 2011; Katz and Martin Improving Customer Satisfaction through the Management Perceptions of Waiting, May 1989; Retail Active, November 2008; Mark A and Emmett C Murphy, Leading on the Edge of Chaos, March 2002; White House Office of Consumer Affairs, Technical Affairs Research Programme; Citygrid Media, National Online Consumer Behavour Study, conducted by Harris Interactive, May 2011.

60 | www.thesalonmagazine.co.uk

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Train with the market leader in accredited short courses Expert Beauty www.expertbeauty.co.uk Aesthetic Beauty Supplies Tel: 0845 1800512 www.beauty-training.co.uk Email: sales@expertbeauty.co.uk WINDSOR

BRENTWOOD

BTL Aesthetics Unit 83, Greenway Business Centre, Harlow Business Park, Harlow, Essex, CM19 5QE www.exilis.com / www.btlaesthetics.com Email: boulderstone@btlmed.co.uk Tel: 01279 408170 Mob: 07508 621 607 Fax: 01279 408171

Aromatherapy Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 La Cure www.shoplacure.co.uk Email: sales@lacureuk.co.uk Tel: 01202 871188 Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236 Southern Beauty – Beauty Barn www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 979 1691 Tea Tree Oil www.teatreeoilproducts.co.uk Email: jenny@teatreeoilproducts.co.uk Tel: 01825 890236

Beauty Products Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu www.aquableu.co.uk Tel: 0208 632 9111 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Tel: 0141 6202810 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Bella Pierre Cosmetics www.bellapierre.co.uk B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Body Armour Skin Care www.bodyarmourskincare.co.uk Tel: 07432527430 BTL Aesthetics Unit 83, Greenway Business Centre, Harlow Business Park, Harlow, Essex, CM19 5QE www.exilis.com / www.btlaesthetics.com Email: boulderstone@btlmed.co.uk Tel: 01279 408170 Mob: 07508 621 607 Fax: 01279 408171 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Charles H. Fox Ltd. Contact: Paul Merchant Make-Up for Film, Television, Theatre & Fashion Make-Up For Professionals By Professionals.

22 Tavistock Street, Covent Garden, London, WC2E 7PY Email: paulmerchant@charlesfox.co.uk Tel: 01277 814 336 Mob: 07787 147 217

Tel: 08458 621 832 CARDIFF GLASGOW

DERBY

STOCKPORT

Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 / 078 8284 0880 GlamGlow Skin Solutions UK Ltd Head office, Unit A1, Lingard Court, Lingard Lane, Stockport, SK6 2QU www.glamglowmud.co.uk Email: customercare@glamglowmud.co.uk Tel: +44 (0) 844 800 7661 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire, TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa Hydropeptide Where Science meets beauty www.bioactivebeauty.com Tel: 01753 830931 I-Tan 5 Gateside Commerce Park, Haddington, EH41 3ST www.crystalslimited.co.uk www.i-tan.co.uk www.norvell.co.uk Tel: 08452 301 401 Fax: +44 (0)8451 308 029 DDI: +44 (0)1620 828 940 Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Lescaro Health - Gigi Organics range of Face treatments Edom Dead Sea Face and Body skincare Suppliers to the professional Beauty marketplace.

PO Box 15552, Sutton Coldfield, B73 9SF Email: sales@lescaro.co.uk Tel: 0121 3504864 Fax: 0121 3501596 Moda Salon Interiors From concept to completion 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Pure Company www.purecompany.co.uk Tel: 0845 006 8800 Fax: 0845 006 8815 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 The Eyelash Design Company Cedar House, 56-58 Peregrine Road, Hainault Essex, IG6 3SZ www.lashperfect.co.uk www.lash-fx.com www.hibrowbylala.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028

DURHAM

TAMWORTH

BCI Trade Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/home/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Beauty Concepts International Ltd Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201 Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236 NCO London www.ncolondon.com Email: info@ncolondon.com Tel: 0845 230 5253 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Beauty Training B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Fake It Eyelash Supplies Email: fakeitlashes@gmail.com Tel: 01293 450075 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691

Bespoke Formulations Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201

Botox Heaven Health & Beauty www.heavenskincare.com Email: sales@heavenskincare.com Tel: 01952 461888 Fax: 01952 407462

Capes Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Clothing & Salon Wear Ameerah Clothing www.ameerah.co.uk Email: info@ameerah.co.uk Tel: 01332 331 643 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

CONNECTIONS The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

MALVERN

EXMOUTH

Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Diamond Designs Be Inspired……. www.diamonddesignsuniforms.co.uk Email: aisling@diamonddesignsuniforms.co.uk Tel: Lo Call – 0845 0800 576 Contact: Aisling Kavanagh Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Grahame Gardner www.grahamegardner.co.uk Email: sales@grahamegardner.co.uk Tel: 0116 255 6326 Moda Salon Interiors From concept to completion 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Combs & Brushes Dowa International Japanese scissor and sharpener master craftsman.

Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Moda Salon Interiors From concept to completion 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Cosmetics Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Bella Pierre Cosmetics www.bellapierre.co.uk Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 Charles H. Fox Ltd. Contact: Paul Merchant Make-Up for Film, Television, Theatre & Fashion Make-Up For Professionals By Professionals.

22 Tavistock Street, Covent Garden, London, WC2E 7PY Email: paulmerchant@charlesfox.co.uk Tel: 01277 814 336 Mob: 07787 147 217 Fresh Indulgence Organic Tanning & Cosmetics www.freshindulgence.co.uk Tel: 0208 290 4747 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

www.thesalonmagazine.co.uk | 65

www.jasonpaulhairshop.co.uk

CONNECTIONS That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Design & Furniture / Furnishings W B X (Europe) Ltd www.wbxeurope.com Email: info@wbxeurope.com Tel: 0191 221 2666 Albert Ewan Design www.albertewandesign.com Tel: 01670 738979

Tel: 020 8768 2888 Hair Extension Supplies The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Cre8ive Interiors Building quality bespoke environments www.cre8iveinteriors.co.uk Email: sales@cre8iveinteriors.co.uk Tel: 0161 222 4212 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London, NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 0845 330 1133

Beauty Planet Furniture www.beautyplanet-salondesigns.com Tel: 01455 234018 / 0208 875 2343

Ken Rand Partners Your Vision, Our Promise Unit C6, Endeavour Business Park, Penner Road, Havant, Hampshire, PO9 1QN www.kenrand.co.uk www.kenrandfurniture.co.uk Tel: 02392 452 767 Fax: 08450 758 167

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Cre8ive Interiors Building quality bespoke environments www.cre8iveinteriors.co.uk Email: sales@cre8iveinteriors.co.uk Tel: 0161 222 4212 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Hair Salon Solutions For a complete Salon Range or any Individual items of furniture. Purchase outright or finance package available www.hairsalonsolutions.co.uk Email: info@hairsalonsolutions.co.uk Tel: 01407877599 Ken Rand Partners Your Vision, Our Promise Unit C6, Endeavour Business Park, Penner Road, Havant, Hampshire, PO9 1QN www.kenrand.co.uk www.kenrandfurniture.co.uk Tel: 02392 452 767 Fax: 08450 758 167 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535

Equipment Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Eyelash Extensions Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Fake It Eyelash Supplies Email: fakeitlashes@gmail.com Tel: 01293 450075 The Eyelash Design Company Cedar House, 56-58 Peregrine Road, Hainault Essex, IG6 3SZ www.lashperfect.co.uk www.lash-fx.com www.hibrowbylala.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028

Furniture Leasing

Beauty Planet Furniture www.beautyplanet-salondesigns.com Tel: 01455 234018 Tel: 0208 875 2343

Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

66 | www.thesalonmagazine.co.uk

Gowns BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Moda Salon Interiors From concept to completion 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Hairdressing Education / DVD’s Alan D Hairdressing London Academy: 61-62 Eastcastle Street, London W1W 8NQ Ipswich Academy: 12 Tacket Street, Ipswich, IP4 1AY www.aland.co.uk Tel: 0800 500 3147

Hair Extensions Additional Lengths www.additionallengths.co.uk Tel: 01642 867213 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Anita Frances www.afihairextensions.com Email: info@afihairextensions.com Tel: 01923 220710 Anne Veck www.anneveckhair.com Email: keith@anneveckhair.com Tel: 01865 744612 Flip-In Hair Ltd Look good in the hair you wear, without damaging the hair that’s there. www.flipinhair.co.uk Email: info@flipinhair.co.uk Tel: 01926 613129 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 Hair Development (UK) Ltd 247 Mile End Road, London, E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 Hair Rebellion UK Let your hair down and release the rebel in you. www.hair-rebellion.co.uk Tel: 0844 840 5874 Twitter: @HairRebellionUK Facebook: www.facebook.com/HairRebellionUk Jason Paul Email: hairextensions.jasonpaul@virgin.net Tel: 020 8768 2888 Mob: 07958 234 621 Michelle Griffin Hair Extensions www.michellegriffin.co.uk Tel: 0121 445 1492 ProStyles The Ultimate Hair Extensions – Real Hair and synthetic Next day delivery as standard www.prostyles.com Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676

www.jasonpaulhairshop.co.uk Tel: 020 8768 2888 Hair Extension Supplies

Rapture www.rapture-professional.co.uk Email: sales@rapture-professional.co.uk 01295 757410 The Hair Training Academy Strap Line – Providing Excellence in Education www.thehairtrainingacademy.co.uk Tel: 08448405874 Twitter: @HairTraining UK Facebook: www.facebook.com/HairTrainingUk Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116 Volumize Hair Extensions Turn Up The Glamour www.volumizehairextensions.co.uk Email: sales@volumizehairextensions.co.uk Tel: 07502015048

Hair Products Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Anne Veck www.anneveckhair.com Email: keith@anneveckhair.com Tel: 01865 744612 Banbury Postiche Ltd www.banburypostiche.co.uk Email: sales@banburypostiche.co.uk Tel: 01295 757406 biOrganics Hair Therapy General enquiries: enquiry@biorganics.co.uk Product enquiries: natasha@biorganics.co.uk Sales enquiries: sales@biorganics.co.uk www.biorganics.co.uk Tel: 01905 570670 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Fax: 0845 8620 546 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 Hair Rebellion UK Let your hair down and release the rebel in you. www.hair-rebellion.co.uk Tel: 0844 840 5874 Twitter: @HairRebellionUK Facebook: www.facebook.com/HairRebellionUk KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Laceys / Excel UK The perfect salon partner. www.laceysltd.com, www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040

CONNECTIONS Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236 Organic Colour Systems 310 Ampress Lane, Ampress Park, Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490 Philip Kingsley Hair Care www.philipkingsley.co.uk ProStyles The Ultimate Hair Extension Aftercare Products.

A retail opportunity for extra profits Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 www.prostyles.com Renscene Ltd www.hairproducts.co.uk Tel: +44 (0) 116 260 1144 Fax: +44 (0) 116 260 1162 REAMIN UK (Nica Ltd.) REAMIN, the only hand protective care cream especially for hairdressers. Market leader in Germany and recommended from dermatologists for over 30 years. www.reamin.co.uk Email: info@reamin.co.uk Tel: 07976 951252 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 The Daylight Company 89-91 Scrubs Lane, London, NW10 6QU www.daylightcompany.com Email: clare.donnelly@daylightcompany.com Dir: 020 8962 2902 Tel: 020 8964 1200 Fax: 020 8964 1300 The Nail and Beauty Academy Guild and ABT Accredited One day Nail and Beauty courses from only £95 Acrylic, Gel, Waxing, Tanning, Eyelashes, Facials and more www.nailandbeautyacademy.com Email: sally@thenailacademy.com Tel: 01883 732302 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116 Trichology Supplies Your name shampoo, conditioner, masks Non-sls, non harsh shampoo for all hair types from £32 for 5l. For a free sample contact Trichology Supplies www.trichologysupplies.com Email: info@trichologysupplies.co.uk Tel: 0208 597 9039 Volumize Hair Extensions Turn Up The Glamour www.volumizehairextensions.co.uk Email: sales@volumizehairextensions.co.uk Tel: 07502015048

Hair Removal Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236

Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Hair Straighteners ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors From concept to completion 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Hair Supplies Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche www.rapture-extensions.com Tel: 01295 757406 Cool Herbals Shampoos, Conditoners, Serums, Mask Hass House, 386 Green Lane, Ilford, Essex, IG3 9JU Email: info@coolherbals.com Tel: 020 85979039 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 Hair Rebellion UK Let your hair down and release the rebel in you. www.hair-rebellion.co.uk Tel: 0844 840 5874 Twitter: @HairRebellionUK Facebook: www.facebook.com/HairRebellionUk Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula.

Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775

Hair Treatments Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 biOrganics Hair Therapy General enquiries: enquiry@biorganics.co.uk Product enquiries: natasha@biorganics.co.uk Sales enquiries: sales@biorganics.co.uk www.biorganics.co.uk Tel: 01905 570670 Hair Development (UK) Ltd 247 Mile End Road, London, E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare “Healing is the Foundation for Beautiful Hair” Tel: 01296 612062 Email: info@lanzaeurope.co.uk www.lanza-hair.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Nutrigro hair loss products, Hair spa and Hot Oil products Hass House, 386 Green Lane, Ilford, Essex IG3 9JU www.coolherbals.com Email: info@coolherbals.com Tel: 020 8597 9039 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com Philip Kingsley Hair Care www.philipkingsley.co.uk Saks Train your apprentices with the best in the business www.saks.co.uk Email: education@saks.co.uk Tel: 01325 341 605

Healthcare Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236

Hot Water Systems Salon Master Hot Water Systems www.salonmaster.info Email: salonmaster1@googlemail.com Tel: 0115 975 4500

Hygiene Renscene - Barbicide The Number 1 Salon Hygiene System www.barbicide.co.uk Tel: 01162601144 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535

Insurance Hamilton Fraser - Cosmetic Insurance www.cosmetic-insurance.com Email: info@cosmetic-insurance.com Morgan Richardson www.morganrichardson.co.uk Email: quotes@morganrichardson.co.uk Tel: 0800 731 2940 Fax: 01277 632255

Interior Design Cre8ive Interiors Building quality bespoke environments www.cre8iveinteriors.co.uk Email: sales@cre8iveinteriors.co.uk Tel: 0161 222 4212 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Keratin Hair Treatments Keratin Revolution Revolution Hair Concepts Ltd www.keratinrevolution.com Email: info@keratinrevolution.com Tel: 0114 379 2121

Laser/IPL Treatments BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536

Laundry Equipment Armstrong Laundry Systems www.armstrong-laundry.co.uk Tel: +44 (0)1635 33881 JLA Laundry Equipment www.jla.com Tel: 0800 591 903 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Male Grooming Hair Development (UK) Ltd 247 Mile End Road, London, E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

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CONNECTIONS Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571

L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062

B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236

Massage Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No: 07903 955491 Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk

Microdermabrasion BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Nail Products / Manicure / Pedicure Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

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Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Kinetics Professional Nail Systems www.margaritabelska.com Tel: 0207 700 1200 LCN Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/lcn/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Nail Perfection www.nail-perfection.co.uk Tel: 01474 748070 Nailtopia Salon nail art made simple! www.nailtopia.co.uk Email: enquiries@nailtopia.co.uk Tel: 0845 430 9674 NCO London www.ncolondon.com Email: info@ncolondon.com Tel: 0845 230 5253 Palms Extra www.palmsextra.com Tel: 01733 232350 Rebel Nails Limited www.rebelnails.co.uk Email: info@rebelnails.co.uk Tel:+44 (0)1675 464868 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 The Nail Warehouse www.thenailwarehouse.biz Email: sales@thenailwarehouse.biz Tel: 01634 687430 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Name Badges Classic Screen High quality, hard wearing badges Personalised for your salon. Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Organic Products biOrganics Hair Therapy General enquiries: enquiry@biorganics.co.uk Product enquiries: natasha@biorganics.co.uk Sales enquiries: sales@biorganics.co.uk www.biorganics.co.uk Tel: 01905 570670 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490

PR & Marketing Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 448 1773 Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Printing Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Salon Supplies Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236

Scissors Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Excellent Edges www.exedges.com Tel: 02890 730 650

Mastercut 4 Lakeside Business Units, Block Fen Road, Mepal, Cambridgeshire, CB6 2AY Email: info@mastercut.co Tel: 01354 691 830 Fax: 01354 691 831 Simpsons Of Langley Ltd www.simpsons-online.co.uk Email: cserv@simpsons-online.co.uk Tel: 01354 691 835 Fax: 01354 691 831

Scissor Services Dowa International Japanese scissor and sharpener master craftsman.

Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Semi-Permanent Make Up Zest Beauty Clinic 114 Andersonstown Road, Belfast, BT11 9BX www.zestbeautyclinic.com www.semper-bellus.com Tel: 028 90 626555 Tel: 0560 3426035

Shop Fitting Services Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Skincare Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend SkinÂŽ-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Biodroga Institut Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/biodroga/biodroga. asp/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Body Armour Skin Care www.bodyarmourskincare.co.uk Tel: 07432527430 BTL Aesthetics Unit 83, Greenway Business Centre, Harlow Business Park, Harlow, Essex, CM19 5QE www.exilis.com / www.btlaesthetics.com Email: boulderstone@btlmed.co.uk Tel: 01279 408170 Mob: 07508 621 607 Fax: 01279 408171 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Demilec www.demilec.co.uk Email: info@demilec.co.uk Tel: 01737 830400 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 / 078 8284 0880

CONNECTIONS Fresh Indulgence Organic Tanning & Cosmetics www.freshindulgence.co.uk Tel : 0208 290 4747 GlamGlow Skin Solutions UK Ltd Head office, Unit A1, Lingard Court, Lingard Lane, Stockport, SK6 2QU www.glamglowmud.co.uk Email: customercare@glamglowmud.co.uk Tel: +44 (0) 844 800 7661 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire, TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 Hydropeptide Where Science meets beauty www.bioactivebeauty.com Tel: 01753 830931 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 La Cure www.shoplacure.co.uk Email: sales@lacureuk.co.uk Tel: 01202 871188 Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236 Oxyjet UK Limited Tel: 01775722243 Pure Company www.purecompany.co.uk Tel: 0845 006 8800 Fax: 0845 006 8815 REAMIN UK (Nica Ltd.) REAMIN, the only hand protective care cream especially for hairdressers. Market leader in Germany and recommended from dermatologists for over 30 years. www.reamin.co.uk Email: info@reamin.co.uk Tel: 07976 951252

Skin Treatments Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392 Body Armour Skin Care www.bodyarmourskincare.co.uk Tel: 07432527430 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Fax: 0845 8620 546

GlamGlow Skin Solutions UK Ltd Head office, Unit A1, Lingard Court, Lingard Lane, Stockport, SK6 2QU www.glamglowmud.co.uk Email: customercare@glamglowmud.co.uk Tel: +44 (0) 844 800 7661 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571

REAMIN UK (Nica Ltd.) REAMIN, the only hand protective care cream especially for hairdressers. Market leader in Germany and recommended from dermatologists for over 30 years. www.reamin.co.uk Email: info@reamin.co.uk Tel: 07976 951252

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812

Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501

Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775

Suppliers

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk

Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236

Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Oxyjet Uk Limited Tel: 01775722243

Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004

Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk Tea Tree Oil www.teatreeoilproducts.co.uk Email: jenny@teatreeoilproducts.co.uk Tel: 01825 890236 The Sherbourne Clinic Training for Collagen Induction Therapy/ Skin Needling www.thesherborneclinic.com

Software InterSalon Software www.vaalto.com / www.salonsoftware.co.uk Email: sales@intersalon.co.uk Tel: 01909 512131 i - salon www.i-salonsoftware.co.uk Email: info@i-salonsoftware.co.uk Tel: 0844 445 7205 Fax: 01628 488940 Silverpay Services www.silverpay.co.uk Email: sales@silverpay.co.uk Tel: 0870 121 2505 StudioTracker Salon Software An easy to use hair & beauty salon software system with advanced features designed to Make Salon Life Easier www.studiotracker.co.uk Email: info@studiotracker.co.uk Tel: 0113 350 8230 Vantage Salon Software Vantage is leading-edge online salon software for PC/Mac, tablet computer and internet enabled mobile devices www.vantagesalonsoftware.com Tel: 01372 370888

Spa Robe Suppliers BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Fax: 0845 8620 546 Hair Development (UK) Ltd 247 Mile End Road, London, E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 I-Tan 5 Gateside Commerce Park, Haddington, EH41 3ST www.crystalslimited.co.uk www.i-tan.co.uk www.norvell.co.uk Tel: 08452 301 401 Fax: +44 (0)8451 308 029 DDI: +44 (0)1620 828 940 J Suns www.j-suns.co.uk Email: j.suns@btinternet.com Tel: 0121 422 9925 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 La Cure www.shoplacure.co.uk Email: sales@lacureuk.co.uk Tel: 01202 871188 Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936 Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300

SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG4 1NS, UK www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 Tea Tree Oil www.teatreeoilproducts.co.uk Email: jenny@teatreeoilproducts.co.uk Tel: 01825 890236 The Daylight Company 89-91 Scrubs Lane, London, NW10 6QU www.daylightcompany.com Email: clare.donnelly@daylightcompany.com Dir: 020 8962 2902 Tel: 020 8964 1200 Fax: 020 8964 1300

Tanning Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Fax: 0845 8620 546 Fresh Indulgence Organic Tanning & Cosmetics www.freshindulgence.co.uk Tel: 0208 290 4747 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 I-Tan 5 Gateside Commerce Park, Haddington, EH41 3ST www.crystalslimited.co.uk / www.i-tan.co.uk / www.norvell.co.uk Tel: 08452 301 401 Fax: +44 (0)8451 308 029 DDI: +44 (0)1620 828 940 J Suns www.j-suns.co.uk Email: j.suns@btinternet.com Tel: 0121 422 9925 Pure Company www.purecompany.co.uk Tel: 0845 006 8800 Fax: 0845 006 8815 Sienna X Natural looking, award winning, sunless tanning Beauty Guild ‘Best Tanning Supplier 2012, 2011 & 2010’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: +44 (0)1905 727070 Local call rate: 0333 600 1200 Fax: 01905 27080 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG4 1NS, UK www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 St. Tropez EXPERTISE, EVERY TIME www.st-tropez.com/professional Email: PZCBeautyCustomerServices@ pzcussonsbeauty.com Tel: 0207 845 6330

www.thesalonmagazine.co.uk | 69

CONNECTIONS Sunbed and Leisure Systems Unit 8, Network Centre, Midland Way, Barlborough, S43 4WW www.sunbedandleisure.co.uk Email:info@sunbedandleisure.co.uk Tel: 01246 813468

Scrummi Single Use Salon Towels Eco friendly waffle textured salon towels. www.scrummi.com Email: hq@scrummi.com Tel: 01634 821 609 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Sunjunkie www.sunjunkie.com Email: sales@sunjunkie.com Tel: 0161 4914499

Training

SunSpa UK Ltd Unit 22, WENTA Business Centre, Colne Way, Watford, Herts, WD24 7ND www.sunspatanning.co.uk Email: info@sunspatanning.co.uk Tel: 01923 892988

Anne Veck www.anneveckhair.com Email: keith@anneveckhair.com Tel: 01865 744612

Tan 365 Unit C1, Tudor Rd, Altrincham Business Park, Altrincham, WA14 5RZ Tel: 0161 929 6212 Fax: 0161 929 9384

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Beautec Beauty Academy www.beautec.co.uk Email: enquires@beautec.co.uk Tel: 020 8502 0240 Tel: 020 3384 8427

VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road, London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300

Wow Factor Email: britta@wowproducts.co.uk Tel: 01888 563150

Carlton Institute www.carltoninstitute.co.uk Tel: 01395 279 968

Xen-Tan Skin Solutions UK Ltd. Head office, Unit A1, Lingard Court, Lingard Lane, Bredbury, SK6 2QU www.xen-tan.co.uk Email: customercare@xen-tan.co.uk Tel: +44 (0) 844 800 7661

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 CBMA Make-up Academy www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000

Therapy

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Threading

Fake It Eyelash Supplies & Training Academy Email: fakeitlashes@gmail.com Tel: 01293 450075

Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240

Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000

Towels & Linens

Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Easy Dry www.easydry.com Email: info@easydry.com Tel: 0845 300 7764

Jason Paul Hair Shop www.profitfromhairextensions.co.uk Email: hairextensions.jasonpaul@virgin.net Tel: 0208 768 2888 Mob: 07958 234 621

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656

Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Majestic Towels Established for over 35 Years www.majestictowels.co.uk Email: info@majestictowels.co.uk Tel: 0121 772 0936

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Website Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk Shears Academy of Hairdressing, Shop 2, Eros House, Brownhill Road, Catford, London, SE6 2EG www.shearsacademy.co.uk Email: enquiries@shearsacademy.co.uk Tel: 0208 461 3504 Sienna X Natural looking, award winning, sunless tanning Beauty Guild ‘Best Tanning Supplier 2012, 2011 & 2010’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: +44 (0)1905 727070 Local call rate: 0333 600 1200 Fax: 01905 27080 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham, RG40 3BF Tel: 0118 9791691 Email: Amanda@southernbeauty.co.uk www.southernbeauty.co.uk

Weight Loss Chromogenex Technologies Ltd Leaders in Laser and Light Technology www.chromogenex.com www.chromogenex.co.za Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 Cool Herbals www.coolherbals.com Email: info@coolherbals.com Tel: 020 8597 9039 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470 X.Fit Unit 8, Network Centre, Midland Way, Barlborough, Chesterfield, S43 4WW. www.globalimportdirect.com Tel: 0845 672 9444

The Hair Training Academy Strap Line – Providing Excellence in Education www.thehairtrainingacademy.co.uk Tel: 08448405874 Twitter: @HairTraining UK Facebook: www.facebook.com/HairTrainingUk Thermo Auricular Training www.thermo-auricular.com Email: enquiries@thermo-auricular.com Tel: 01892 526990

Waxing

Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

ISIS Beauty Academy Ltd Your future in your hands 20B High Street, Walton-on Thames, Surrey KT12 1DA www.isisbeautyacademy.co.uk Email: info@isisbeautyacademy.co.uk Tel: 01932 23 23 22

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001

ProStyles The Ultimate Hair Extension Training in your salon or our London venue.

Novice, Refresher, Avant Garde & Advanced www.prostyles.com Email: training@prostyles.com Tel: 01420 511155 Fax: 01420 511676

Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236

Wigs Banbury Postiche Ltd www.wigsuk.com Email: sales@wigsuk.com Tel: 01295 75740 Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170

BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300

Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579

Metique Tea Tree Oil Products Ltd Beauty Matters Tea Tree Oil Products Ltd, Hammonds Green, Framfield, East Sussex, TN22 5QH www.teatreeoilproducts.co.uk Email: jeremy@teatreeoilproducts.co.uk Tel: 01825 890236

Michelle Griffin Hair Extensions www.michellegriffin.co.uk 0121 445 1492

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

TO ADVERTISE ON THESE PAGES PLEASE CONTACT JEN SHEARER ON:

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

TEL: 01795 509112 or email: JENNY@CIMLTD.CO.UK

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303

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