Salon Magazine January 2024 by Cogent Multimedia Ltd

THESALONMAGAZINE.CO.UK

JANUARY 2024

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

Managing Editor Jade Evans jade@cimltd.co.uk

Editor

Ailsa Newgreen ailsa@cimltd.co.uk

Publication Manager Declan Wale declan@cimltd.co.uk Tel: 01795 509 112

Account Managers James Davies jamesd@cimltd.co.uk Api Somboongedd api@cimltd.co.uk Hannah Moody hannah@cimltd.co.uk Tel: 01795 509 112

Editor’s letter

Design and Production James Taylor james@cimltd.co.uk Grant Waters grant@cimltd.co.uk

Administration Manager Natalie Murray admin@cimltd.co.uk Tel: 01795 509 103

Credit Facilities Manager Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103

Marketing Manager Lucas Payne lucas@cimltd.co.uk

Sales Director Tom Woollin tom@cimltd.co.uk

Chief Executive John Denning

On the cover Hairdresser: Alazne Montero

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@alaznemontero for Punkrose Salon @punkrose.salon Photography and Retouching: Oier Rey Delika @oierreydelika Makeup: Thamyris Andrade @thamy_and Styling: Fússume @fussume_ Designer: Darrk @darrk___ Fat; Marmot Art @fat_marmot_art Models: Yenny Borja @ yennyborja; Kiera Henderson @kiera.31; Antía @oh_mon_dieu; Laura Lopez @laura_lopezz10 Products: Redken @redken_es @redken

JANUARY 2024

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

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appy New Year! Welcome to the latest edition of Salon Magazine. From all of us here we hope you’ve had an indulgent Christmas and we wish you all a very happy and healthy new year. On the topic of new beginnings, I’m thrilled to be here with my first edition as the new editor and I can’t wait to keep creating exciting new content for you! After the inevitable Christmas rush, we take a step back and kick off the new year by reflecting upon how to really understand your clients’ experience before the year ahead. Answers from industry experts guide us on how to utilise client feedback and how to turn negatives into positives. January is the perfect time for new beginnings and, perhaps, incorporating something different into your salon. At the perfect time to redefine goals for the coming year, this edition discusses the importance of adapting and rising to sustainability initiatives in order to run a more socially responsible salon. We promise this first issue of 2024, and my first issue for Salon Magazine, will not disappoint. These features highlighted will be accompanied by our regular pieces as we dive into BROW HQ as our Salon of the Month and Painted By Polly sharing her nail knowledge as our rising star. We also share an essential 5 looking into brand partnerships and how they can elevate a salon experience, so keep your eyes peeled! Here’s to another fantastic year and we look forward to you joining us on the journey. Ailsa Newgreen, Editor © 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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Contents 08 INDUSTRY UPDATE

This month’s latest news in the hair and beauty industry.

12 RISING STAR

Painted by Polly shares how she focuses on natural nail health to stand out from the crowd as this month’s Rising Star.

16 SALON OF THE MONTH

Chester-based clinic, BROW HQ, features as our Salon of The Month this January, bringing back old fashion beauty values to their new space.

22 ESSENTIAL 5

We explore five reasons why partnering with a reputable brand can elevate your salon.

32 CLIENT EXPERIENCE

Kick off the New Year with a deeper understanding of your clients, understanding how reviews and feedback can aid your customer service.

42 SUSTAINABILITY

Starting the year fresh, looking into the importance of incorporating sustainability into your salon and what this means to clients. Salon Magazine

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INDUSTRY UPDATE

Staying in the loop Caroline Larissey appointed as new NHBF Chief Executive After an extensive recruitment process, the National Hair & Beauty Federation has appointed Caroline Larissey as the new Chief Executive. Formerly the organisation’s Director of Quality and Standards, Caroline is a well-known and respected expert in her field and begins the role with immediate effect. Caroline is widely recognised and respected across the sector for her contributions to the development of standards, quality, and guidance to support the recognition and value of the sector. Caroline said: “Supporting the hair and beauty sector is my passion. This was the basis at the start of my own career over 35 years ago as a learner, then business owner. I totally understand and appreciate the challenges and successes a hair and beauty business can face, as I have experience, empathy and real understanding of our members requirements.” @nhbfsocial

Cally Borg Hair wins four Salon Awards The Salon Awards attracts thousands of entries from individuals and salons turning the spotlight onto their business, technical and creative talents. Surrey salon owner Cally Borg has had an incredibly successful year and is celebrating four wins at this year’s Salon Awards, where hundreds of hair professionals came together at a luxury ceremony in central London. With over 20 years’ experience, Cally styled hair for celebrities such as Amanda Holden, Billie Piper, Nicola Roberts, Amber Anderson and Alexa Davalos, before setting up her own luxury home salon in Surrey. www.callyborg.com

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INDUSTRY UPDATE

RRI style hair for the prestigious 2023 BAFTA Scotland event Salon group, Rainbow Room International, were honoured to be invited back to BAFTA Scotland 2023 to style the hair for the celebrities before attending the red carpet and awards ceremony held at the DoubleTree by Hilton Glasgow Central in Glasgow, hosted by presenter Edith Bowman. The team created a wide range of hair looks for the stars for the event, with one of the most highly requested and trending looks for the evening being soft, refined updos with lots of hairspray for ultimate hold. Commenting on the experience, Rachael Macdonald, Salon Director at Rainbow Room International’s Ayr salon said: “Working at this year’s BAFTA Scotland event we had mixed feelings of nerves and excited, however, when we got to work, each celebrity brought their own fun personality to the backstage salon set up, that instantly took our nerves away. The day was a great success with plenty of wonderful memorable moments for us to keep and cherish.” www.rainbowroominternational.com

Wella Professional supports The Little Princess Trust Wella Professional has committed to supporting the childhood cancer charity, The Little Princess Trust, dedicated to giving hair and hope to children with cancer. It now provides in excess of 2000 wigs every single year to children and young adults who have lost their hair through cancer treatment. To date the charity has provided 15,000 wigs. Wella hopes that through supporting the Little Princess Trust it can help raise awareness amongst its salons to donate hair and support the charity wherever possible. It has created a wide variety of in-salon point of sale material, window stickers, mirror clings and salon posters. In recognition of this, Wella has established four Little Princess Trust Country Champions: Liam Fry, Champion for England, Charlie Taylor, for Scotland, Sarah Mason, for Ireland and Lara Johnson, for Wales. Each Champion will help raise awareness in their region and endeavour to collect hair donations which will then be made into wigs. Sarah explained how salons can help: “You can start to let your clients, friends and family know you are supporting and how they can get involved too - whether it’s through hair donations or fundraising.” www.littleprincesses.org.uk

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Release your inner artist with DVOK’s Canvas Gel Collection. As designed by Emily @freshsetlancaster Collection comes with 26 tubed gels (10g each) Receive a free palette and brush with purchase (Palette knife and chart not included)

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RISING STAR

Nailed it! Nail Artist Hannah Davies, known as @paintedby_polly on Instagram, features as our rising star this January, sharing advice on how she used nails to channel her childhood artistic flair and found her place within the nail industry.

When did you notice your passion for nails? I have always been creative; at school I had a passion for art and design, and I loved working on small, detailed pieces. Ever since I was old enough to get manicures, I have always loved getting my nails done, but I was never satisfied with the standard of nails when leaving high street salons. It wasn’t until I started going to an amazing independent nail tech that I thought about doing nails as a career. After being diagnosed with ADHD I realised that working a 9 to 5 office job wasn’t for me. I really wanted to work for myself doing something creative that I loved, so after thinking about it for a long time, I took the plunge and qualified as a nail tech in June 2022.

How did you find your style, and what are your tips for other nail professionals trying to stand out?

I found my style though a lot of trial and error, trying new nail art styles and getting inspiration from other technicians’ work on social media. I’ve always had a strong interest in fashion

Hannah Davies

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RISING STAR

and love seeing how fashion trends influence nail looks, and how nails can be an extension of your personal style. My personal style is not super feminine, and I love carrying that into my nail work, with edgy nail art designs and a dark colour pallete where possible. I think it’s important to be confident with what services you want to offer and having the ability to say no to designs that aren’t your style! I learnt early on that I only wanted to work on the natural nail, so I took extensions off my service list. To stand out, it’s important to have high quality photographs with good lighting and simple, clean backgrounds to showcase your work. I try to play around with different hand poses to avoid my page looking too repetitive. I have always been a perfectionist, which can be both a blessing and curse, but I find that my clients appreciate my attention to detail.

What would you describe your speciality as and how did this define your target audience?

I feel that my speciality is natural nail health, hand-painted nail art and a focus

on cuticle and skin work. I really take my time with the skin and cuticle prep as I feel it makes such a difference to how the finished set looks and how well they last for my clients. The preparation stage can make such a difference to the manicure before applying any product. Focusing on a high-quality, nail health centric service helps define my audience as I attract clients who understand that achieving beautiful nails takes time and care and comes with a higher cost.

Social media marketing is key to increase a beauty professional’s client base, how did you grow your following and what content works best to increase bookings?

Growing my following is something I am continuously working on, but so far I have found that posting consistently and using higher quality images are helpful in growing a following. I have always been very detailorientated, particularly with my content. I want my page to have a consistent and high quality feel, so that is my main aim when photographing my work. This has helped increase bookings from the kind Salon Magazine

of clients who will appreciate my style of work. Recently I have found sharing images on your story and tagging brands, so that they can reshare, is a great way of getting your name out there.

What are your goals for the future and how do you plan to achieve them?

I have a lot of goals that I want to achieve. A big goal is to create content for brands such as The Gel Bottle. I have a lot to learn regarding content creation, but I am focusing on this in 2024. In the future I would love to connect more in person with the nail tech community. After being diagnosed with ADHD at 27, I’d love the opportunity to speak about how this pushed me to become a nail tech. I have learnt a lot about how my mind works and would enjoy connecting with other people in this industry who also have ADHD. Lastly, I want to continue connecting with clients, making them feel amazing, growing my client base, and continuing to work with people who appreciate my work and my mindset, because that’s the best feeling.

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Business

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BUSINESS

nth o M e h t f o n Salo ter s e h C , Q H Brow

We pride ourselves on offering brow and skin excellence.

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ounded in 2022, Leisa Roberts utilises her 30 years of industry experience to create a welcoming and inclusive environment at BROW HQ. Leisa embarked on her journey in professional skincare at the Lillian Maund School of Beauty and has progressed to creating a clinic which continually pushes boundaries in what’s expected of a beauty destination. The qualities of BROW HQ, including kindness, authenticity and honesty, are ones that embody a warm and inviting space. Founder, Leisa, explained how hiring stylists with the right attitude is integral to the success of the salon by: “bringing back good old-fashioned values to the beauty and wellbeing industry, alongside the highest levels of service.” Leisa added that BROW HQ pride themselves on brow and skin excellence, whilst creating an unforgettable experience for clients and noted that it takes a certain kind of person to do this with authenticity. Drawing upon her own travel and wellness experiences, Leisa created the vision of her destination salon. The authentic nature of the salon translated to the sleek interior that provides a tranquil and inclusive escape to take care of its clients’ brows needs: “whilst the business is about brows and skin, really it is about the experience, so a salon has to feel safe and welcoming. That really was the key to getting it right”. Considering the internal salon experience, Leisa emphasised “it is the BROW HQ experience that sets us apart; the warm welcome as soon as they walk through the door, how they are treated by every member of staff and all the little things – a hot towel to refresh their hands, a warm welcome and much more. The reward is when people share that they feel special and comfortable in our care and feel more confident when they leave.” Based in a stunning setting in Chester, BROW HQ focuses on building clients’ confidence by creating perfect, natural looking brows, glowing skin and boosting their wellbeing with the highest levels of service and expertise. Having suffered from hair thinning herself, Leisa is passionate about helping women and has even created a revolutionary set of brow transfers for hair loss sufferers: “brow transfers have been designed specifically for individuals with hair loss Salon Magazine

BUSINESS

conditions; those living with alopecia or those who may be suffering from hair loss due to undergoing cancer treatment.” A fundamental part of BROW HQ is working closely with partners to offer cancer patients beauty treatments that are safe during chemotherapy or radiotherapy, helping them feel their best during extremely challenging times. The Brow academy, located in BROW HQ, offers accredited semi-permanent makeup training, brow courses and lash training courses – designed to provide students with sufficient tools and skills to flourish as budding brow artists. Leisa understands the importance of appreciating clients’ needs, as she suggested that: “At BROW HQ, we pride ourselves on the overall experience; so the attention to detail and the client’s needs are a priority. We listen rather than imposing the latest trends and always strive to go the extra mile so that clients feel amazing. This also means staying one step ahead industry-wise, as always learning and adapting is key to the changing requirements and techniques. Instagram continues to be a pivotal platform in the success of a salon to showcase themselves to wider audiences. Taking this into account, BROW HQ use their own client testimonials to help promote more authentic beauty content. “Social media has really helped to show what we are about and what makes us stand out. It is a great way to express who the brilliant staff are, both professionally and personally, that we are human, that we understand and that we can help. It is also really rewarding when our clients offer to appear with their words, proving that it’s not marketing hype!” BROW HQ’s journey has consisted of an array of achievements, consisting of National Brow Salon of the Year at The Brow Awards and Salon of the Year 2023 at the Beauty Awards. As part of an exceptionally successful year for BROW HQ, Leisa also won Microblading Artist of the Year 2023. Leisa proudly noted: “It’s been an incredible year. It means that our vision is also what people want and we will continue to move forwards, providing our clients with an unforgettable experience that keeps them coming back for more.” www.brow-hq.com Instagram : brow_hq_

Passionate about helping all women and has even created a revolutionary set of brow transfers for hair loss sufferers.

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BUSINESS

A cut above the rest In this feature, we explore the importance of creating a personal brand that differentiates you from others and allows clients to understand your field of expertise.

o keep a competitive edge in such a thriving industry, it is evident that branding cannot be an afterthought. Successful branding helps to communicate and build a rapport with customers, in turn increasing the perceived value of your product over time. Both marketing and branding play a vital role in generating an identity for your brand and attracting new customers. This month, we focus on the importance of branding and how to make your salon a cut above the rest. Successful branding should contain a combination of visual identity, messaging, and strong values. Honing in on branding, Leah Buntin, Owner of Glo Fulham, shared the benefits of creating a brand: “Having a strong brand helps to differentiate from competitors in the market. A unique brand has helped establish a strong

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To attract and retain clients, you must effectively communicate what sets you apart. identity and reputation. For example, we market ourselves as a blonde specialist salon; having a distinct message and image to communicate to your target audience makes it easier to promote your salon.” By defining your brand identity, you are able to establish a reputation for a specific service that sets you apart from other salons. Safy B, owner of Safy B Salon, highlighted: “As a hairdresser, your skills and expertise are undoubtedly exceptional, but to attract and retain clients, you must effectively communicate what sets you

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apart through brand identity and unique selling points.” For clients, being able to identify and connect with a salon’s ethos and branding is a large factor in opting for one salon over another. Defining brand identity can also aid customer attraction and retention, as customers are more likely to return to a salon they have an affinity with. Brian MacMillan, Salon Director at F&M Hairdressing, shared: “The first positive is being recognisable to clients and the wider market. A unique brand should be something that catches the eye of consumers and

BUSINESS resonates with them. Another benefit is first impressions—creating a brand with great first impressions instantly attracts a consumer.” Prior to trying to appeal to a larger customer base, a salon must understand the demographic they are currently attracting. Understanding your target demographic means you are then able to offer specific areas of expertise. Owner of Sovereign Grooming and OSMO Ambassador, Kyle Ross, shared his understanding of differentiating yourself through branding in an industry that effectively delivers the ‘same’ product. Kyle shared: “To be unique, you have to be different. We zoned in on a specific demographic and established a brand that has become renowned for offering a high-end service in a setting more in line with a luxurious hair salon.” Knowing how to create your brand identity can seem daunting at first, but with the increasing competition in the beauty industry, it can’t be overlooked. We speak to industry experts to help you on your way to building a strong brand identity. To establish a brand, start with a clear vision and an overarching view of what you want. Kyle Ross, OSMO Ambassador and owner of Sovereign Grooming, discussed: “Once you have a view of what brand you want, this needs to be at the forefront of every decision you make, from how customers are greeted to the font on your website.” Creating cohesion within the salon can lead to increased satisfaction, loyalty, and a more enjoyable experience for customers. Sophie Hill, Headmasters for L’Oreal Professional, explained how to define your brand identity to stand out and attract customers. Sophie included the need to: “Identify your target audience, their unique selling points, and their branded values. Do your market research, look at other brands, and see what they are doing with their brands. An exercise I do and ask myself is: if this salon were a supermarket, a car brand, or a fashion brand, which would it be? That will help you work out a brand image.” Understanding these elements will help in creating a brand that resonates with the target market and sets the salon apart from its competitors. To showcase your salon’s field of expertise, your brand’s message should reflect your salon’s beliefs and identity.

Creating cohesion within the salon can lead to increased satisfaction, loyalty, and a more enjoyable experience for customers. Sophie suggested the importance of branding being cohesive and reflective of your brand identity. Differentiating between a high-end salon and a more casual salon helps to ensure branding accurately represents the salon’s expertise and appeals to your target audience. It’s important to have consistent brand imagery across the salon’s space, social media, and marketing to ensure clients have instant brand recognition at all touch points. Ijan Davies, Senior Creative Artist and JOICO EMEA Team Member, created brand identity through utilising social media platforms and sees these platforms as invaluable tools to showcase your expertise and engage directly with your audience. Selecting brands to partner with can be beneficial to support and reinforce a distinct brand ethos. Thoughtful collaborations have the ability to enrich Salon Magazine

your brand, reach new consumers, and expand your reach. Selecting partnerships must be predetermined to see if the philosophy of both parties match well. This synergy can help elevate the perception of your brand. Alex Thaddeus, from Alex Thaddeus Hairdressing, shared how: “By carefully selecting brand partnerships that align with our overall brand vision, we can strengthen our brand ethos and create a more memorable and distinctive identity in the industry.” Sophie Hill, Headmasters for L’Oreal Professional, shared the importance of avoiding collaborating with suppliers if they have conflicting values, reminding salon owners: “Partnering with a supplier if they have different values will cause confusion with your customers. You need to genuinely like the brand and the products, as you will find it much easier to promote them to your clients.”

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To ensure you get the most out of your partnerships, look at what support they can give you in terms of marketing materials and training support. Leah Buntin, owner of Glo Fulham, emphasised the importance of this: “It’s key in this industry to stay up to date on the best products out on the market for our clients. Most brands we work with offer free great training services to come in and train our staff.” Every individual element of your salon has to be viewed as an extension of your brand, including your staff. Integrating your staff into branding helps give them a stronger sense of belonging and helps them act as advocates for the brand. ROAR’s Owner, Brian Leo McCallum, takes time to fully induct the team members to ensure new employees are fully aligned with the brand’s ethos. Brian explained: “Through our induction process and constant education, our team always has our values at the forefront of their minds, resulting in incredible service for our clients that leads to repeat custom increased word of mouth, brand awareness, and recognition.” To carry the image of your brand

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Thoughtful collaborations have the ability to enrich your brand, reach new consumers, and expand your reach. across the salon, it’s vital for your staff to buy into and believe in the vision of the business too. Kyle Ross, OSMO Ambassador and Owner of Sovereign Grooming, also stressed the importance of taking the time to train and invest in your staff, including how they interact with customers and carry a brand’s message. Kyle emphasised: “When you invest in your staff, it also helps keep them motivated and gives them a sense of belonging and importance within your business. A positive culture within your staff and team is infectious to your customer base as well.” Staff should be trained with the salon’s core values at the forefront, but they should also be trained to deeply understand and communicate benefits to clients’ overall wellbeing. Salon Director

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of F&M Hairdressing, Brian Macmillan, noted the impact his staff have upon a client’s overall experience: “Within our salon, our brand mission was to create an open, relaxed, and inclusive space, a safe space for those who needed it. With this in mind, all our team have received training in mental health, and we are a recognised SAFE space within our area, approved by Police Scotland.” Ultimately, a strong understanding of your current consumers and having a unique salon identity can help you differentiate your salon from competitors and generate a higher number of customers. Make sure your salon stays a cut above the rest by establishing a strong relationship between brand and consumer, vital for appealing to a wide audience.

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ESSENTIAL 5 – BUSINESS

Powerful Partnerships In this Essential 5, we explore five ways that partnering with a reputable brand can elevate your salon business.

Marketing Collateral

The majority of reputable brands provide marketing collateral for salons that partner with them. As established brands, their marketing material will be of a high standard, therefore this offers the opportunity to add a sense of professionalism to your salon’s marketing campaign. What’s more, when clients spot a well-known brand marketed, if they are familiar of the products, this will increase the likelihood of them booking with you.

Building Upon Your Company’s Ethos

Whether your brand’s ethos and speciality focuses on sustainability, wellbeing or daring colours, it’s likely that there will be a reputable brand on the market to match this. By partnering with a brand that works in line with your goals, your business can take it’s branding and results to new heights. For example, if your brand specialises in blondes, you should partner with a brand that is renowned for its blonde colouring ranges.

Trusted Products

Your skills fused with a reliable and trusted product range will create an unbeatable combination leading to amazing results. Partnering with trusted products will help your salon achieve its goals and deliver clients with results that ensure they will come back for more. As well as this, clients will likely recognise the high-quality products you use leading to an elevated reputation.

Take the Salon Home

Partnering with a reputable brand also offers the opportunity to elevate your retailing section. After enjoying a treatment, guide your clients to your retailing section where they can take the salon experience home. Capitalise on this opportunity to increase revenue and enhance the overall salon experience.

Networking Opportunities

Partnering with reputable brands will often lead to invaluable networking opportunities with other salons who are also in partnership. Brands will host events where they will invite salons that use their products. This is a great way to meet other likeminded salon owners and professionals in the industry, where you can share business tips and insights.

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Education Station Welcome to our regular feature with the NHBF. Visit the Education Station each month to hear unrivalled knowledge and expertise on the latest trends and discussions to elevate your business. In this edition, the focus is on the Government’s support package for small businesses.

he Autumn Statement presented by the Chancellor Jeremy Hunt back in November included a support package worth £4.3 billion over the next five years for small businesses. Here is the National Hair & Beauty Federation’s (NHBF) summary of the statement that is relevant to the Hair and Beauty sector.

75% retail discount business rates:

A business rates support package worth £4.3 billion over the next 5 years. This includes a rollover of 75% Retail, Hospitality and Leisure relief for 230,000 properties and a freeze to the small business multiplier, which will protect around 90% of ratepayers for a fourth consecutive year.

National Insurance tax:

Cut from 12% to 10% for 27 million working people from January, putting £450 back into the pocket of the average worker earning £35,400 a year. Self-employed tax cuts: Abolishing

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Class 2 for self-employed and cutting the rate of the 2NICs top rate (Class 4) from 9% to 8% – with an average total saving of around £350 for someone earning £28,000 a year.

Wages:

From 1 April 2024, the National Living Wage will increase by 9.8% to £11.44 an hour for eligible workers. For the first time, this will include 21- and 22-yearolds. The Government will also substantially increase the National Minimum Wage rates for young people and apprentices: for people aged 18-20 by 14.8% to £8.60 an hour, for 16-17-year-olds and apprentices by 21.2% to £6.40 an hour.

Levelling up:

Four new devolution deals across England have been agreed. Mayoral deals with Greater Lincolnshire and Hull and East Yorkshire, and non-mayoral deals with Lancashire and Cornwall, will boost investment across the country.

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Commenting on the Autumn Statement, Caroline Larissey, Chief Executive of NHBF said:

“We’re pleased that the Chancellor has responded to our calls for a continuation of the 75% Retail business rates discount, this will give a very welcome relief to businesses struggling to cover overheads. Sector recovery has been slow and steady since the Spring and many businesses are still battling to clear COVID debts. “With £50m allocated to apprenticeships in key growth sectors, we look forward to hearing more about how the hair & beauty sector will be supported. Employer incentives to support education and training particularly apprenticeships are desperately needed to ensure the future talent pipeline to our vibrant, creative and innovative sector. Given rising wage costs in the Spring, sector employers, mostly small and micro businesses, won’t be rushing to take on new staff without additional support”.

SIMPLYSOCIAL

Making Socials Simple In 2024, key trends are shaping the industry, and harnessing them can set your salon apart in the ever-scrolling feeds of potential clients. SimplyHair’s Social Media Manager, Brad Williams, shares his checklist of things you need to hit in 2024 for a kick-ass social media presence.

s we come into a new year, it’s time for your salon business to introduce a new strategy. In the fast-paced world of beauty, the heartbeat of a successful salon is its social media strategy. As a hairdresser, your digital presence is the canvas upon which you paint your salon’s unique story. Your salon’s triumph in the digital age hinges on a vibrant and engaging social media presence. Platforms like Instagram, Pinterest, and TikTok are not just tools; they are trend-setting arenas. Regularly update your profiles with visually stimulating images and videos showcasing your latest creations, and engage with your audience through interactive stories, offering an exclusive behindthe-scenes peek into your salon. Social media is not just a promotional tool; it’s a dynamic window into your world, allowing clients to connect with you on a personal level. In a world that celebrates individuality, personalisation is the key to standing out on crowded social media feeds. Embrace a consultative approach, offering tailored content that caters to each follower’s unique interests. Consider virtual consultations as an interactive way to understand their desires better. Tailoring your content to the individual not only

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meets the expectations of the modern digital consumer but also positions your salon as a provider of customised, unforgettable online experiences.

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Sustainability is a trending topic, even in the digital realm, so showcase your commitment through visually appealing posts. Consider incorporating sustainable haircare products and communicate this dedication through your social channels. A green approach not only attracts environmentallyconscious followers, but also positions your salon as a socially responsible brand worth following. Your expertise extends beyond the salon chair, and your online audience craves valuable insights. Use social media platforms to share tutorials, styling tips, and product recommendations, this positions yourself as an authority in the digital realm by providing useful and shareable content. Educational content not only engages your audience but also fosters trust and positions your salon as a go-to source for beauty advice. As you strive to master these trends in your social media strategy, consider integrating SimplyHair into your content creation. SimplyHair supplies high-quality salon tools, including embossed patterned foils, perfect for creating visually appealing and on-trend social media content. Elevate your social media game, embrace trends, and watch your salon become a digital trendsetter in the beauty industry. www.simplyhair.co.uk

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PROMOTION

Simplifying your salon management In the busy world of salon management, the last thing any salon owner, or manager needs is the burden of stressful administration. Here we look at ways to run the most efficient salon business using HR software.

Be The Best Salon Manager You Can Be

At the helm of Loop HR is Ian Egerton, a former salon manager turned visionary software creator. It all began when Ian was juggling his roles as a hairdresser and manager and recognised the need for simplified business processes. After years of work, the result is Loop HR, a beacon of clarity in an industry filled with complex management processes. Loop HR has one simple goal: to help salon managers be the best salon managers they can be. Of course, Loop HR has all the features you’d expect from standard HR software, but its transformative approach to human resources and salon management is what sets it apart. Focused on simplifying complex salon tasks, the system will not only streamline administration but also enhance the well-being and performance of your team.

The Beauty of Being Unique

Salons, much like the individuals they serve, are unique in structure and culture. Understanding this fact, ensures Loop HR stands out in the salon industry; for example, it offers five different salary structures, each carefully designed to cater to diverse salon teams and cultures, rewarding the right behaviours and providing unique insights into employee performance.

Efficiency is Key

Whether you are a HR manager or a busy salon owner, Loop HR will help you set up your HR processes, quickly organise and streamline everyday management

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No more calculators, manual recordkeeping, or struggling to work out holiday pay. tasks, saving you precious time and stress. Holiday and absence management is standard, but with Loop HR, every detail is connected. No more calculators, manual recordkeeping, or struggling to work out holiday pay. Professional development is simplified; from in-house training to out-of-salon education, it’s easy to share details and materials, track budgets, and get employee feedback. Performance management is straightforward and efficient; it initiates and manages any style of review, improves employee engagement, and securely stores all information in one place.

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Be a Standout Employer

What sets Loop HR apart from generic HR systems is its commitment to the salon industry’s unique needs. They have transformed how people in the hair and beauty industry are managed, fostering trust and a sense of value, recognising that the success of any salon lies in its people and leadership. Loop HR is more than just software; it is a strategic partner supporting you and your entire team, providing expert support, and empowering growth, efficiency, and success. Discover more, schedule a free call or try free for 30 days. www.loophr.com

MODERN HR FOR MODERN SALON BUSINESS

Solving management issues by simplifying tasks, improving employee engagement and saving hours of time!

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PROMOTION

Responding to Demand EveryGreen introduces ethical, vegan, organic hair products and professional colour at lower prices and we have all the details.

veryGreen, the Italian, vegan, haircare brand that really cares, is excited to announce the introduction of their new lower pricing of hair products and professional colours. With increasing consumer demand for sustainability, EveryGreen is proud to offer products that align with these values. Famed for its trichology-based formulas, and championing a tailor-made approach to haircare. Everygreen has implemented a new price realignment strategy, bringing salon costs and recommended retail prices down, while still maintaining profit margins. EveryGreen understands the importance of saving costs without compromising on quality. In response to concern for environmental and social sustainability, EveryGreen’s hair products adhere to specific ethical standards. They prioritise sustainability by avoiding over-packaging and using recyclable or recycled packaging whenever possible. Additionally, all products are free from animal ingredients, making them perfect for even the most conscious client. EveryGreen is committed to social sustainability. To prove their organic and vegan claims, EveryGreen’s hair products are made with certified organic-derived phytoextracts and ingredients. This certification ensures that the products meet the highest standards of organic and vegan practices. As part of the price realignment, EveryGreen has reduced the price of their Ammonia, Resorcin and PPD FREE professional colour to just £3.95 for 100ml tube. This reduction provides an affordable option for customers without

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compromising on quality or ingredients. The retail price range of EveryGreen’s hair products starts at RRP £9.95. EveryGreen’s line of hair products is targeted towards women, professional haircare providers, hairdressers, and stylists. The products are specially formulated for even the most sensitive scalps, ensuring a gentle and nourishing experience and with solutions for hair loss, curls and colour protection. Adam Riley, Co-Founder of Salon Business Solutions, the UK distributor which is disrupting the industry with pioneering, unique ways of supporting salons and brands, says “We’re thrilled to launch the new pricing for this innovative collection of products from EveryGreen. EveryGreen’s professional ranges tick all the boxes – innovative formulas, sustainable credentials, vegan and cruelty-free products that ensure stunning salon results that care for the hair and scalp at an affordable price”. EveryGreen’s hair products are free from harmful ingredients and chemicals such as SLS and SLES, petrolates, silicones, artificial dyes, and synthetic perfumes. Ensuring the health and

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wellbeing of both customers and the environment. EveryGreen’s new line of hair products is exclusively available for purchase at professional salons. By partnering with salons, EveryGreen is able to provide expert advice and personalised recommendations to customers. EveryGreen regularly offers promotions and opening introductory deals. Providing an opportunity for customers to experience the benefits of EveryGreen at a discounted price. EveryGreen wants to give a concrete response to consumers who are increasingly attentive to aspects linked to respect for the environment and nature and to economic and social sustainability. EveryGreen is committed to meeting consumer demands while encouraging sustainability. For more information about EveryGreen’s line of ethical, vegan, organic hair products and professional colour, contact Salon Business Solutions Ltd on 0330 3206000 or e-mail info@sbs-hair.com. Website: www.everygreen.co.uk Instagram: @everygreenuk @sbshairltd

CLIENT EXPERIENCE

Reach for the stars With most new clients searching for salons virtually, online reviews are more important than ever. With this in mind, we talk to salon owners and industry experts to discover their tips and tricks to elevate the client experience and aim for five star reviews.

aining new customers may be the end goal for your salon, yet it is pivotal to understand your current customer base and why they chose you! Through client feedback you have the ability to understand how your business is viewed through the eyes of your customer, and use this to leverage your reach to a wider audience. Depending on your salon’s specific goal, you can use feedback as testimonials on your website, email campaigns and incorporate it into specific marketing content. The authentic nature of client reviews can help to build stronger relationships with potential clients. Lea Shaw, Founder of Rural Fringe, believes that: “Reviews establish trust and credibility with a client before meeting them and help to establish a stronger online presence.” By using consumer-generated content you can be sure to increase the potential of customers converting to your salon. Content created by existing customers creates a deeper relationship with consumers, aiding brand loyalty,

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Building a great reputation based on client reviews has resulted in us having a waiting list of 6-8 weeks.

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CLIENT EXPERIENCE whilst simultaneously building a sense of community. Brian MacMillan, owner of F&M Hairdressing told us: “Building a great reputation within our local area based on client reviews and word of mouth has resulted in us having a waiting list of new clients around 6-8 weeks long. The amount of enquiries and new clients we receive from one review is truly fantastic.” This highlights how establishing a strong relationship between brand and consumer is vital for appealing to a wider audience. In a consumer centric industry, reviews can hugely impact the way your business is ranked online and how likely it is for you to rank highly among other businesses. Search engine optimisation, or SEO, is crucial for more organic search engine results, in which clients can find local businesses. Neil Moodie, top editorial stylist and founder of the Neil Moodie Studio, shared that: “Reviews help generate more business, and help to instil confidence in people who are thinking about booking an appointment with us. The more reviews you have, the higher your business is listed on a Google Search.” Tracey Ann Smith, Owner of French & Ivi, understands that: “As a small salon, reviews play a massive part in terms of reputation. They help us build up credibility, especially when people are searching for our salon online. Having good reviews from our clients helps to build a sense of trust with future customers.” Tracey also shared her understanding of the more traditional word of mouth which can be equally as powerful in attracting a wider client base. As vital as reviews are, encouraging clients to leave feedback can be

challenging. Majority of clients are guilty of simply forgetting about reviews, so reminding them of how much a review can mean to your business is an excellent way to encourage feedback either in person or online. Josh Goldsworthy of Goldsworthy’s in Swindon shared that his salon uses: “Integrated QR codes on our dressing table mirrors. As a thank you, we offer a monthly chance for one client to win a complimentary cut and blow-dry.” Incentivising feedback with gifts or

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discounts can have its benefits, however it’s vital to remember the importance of genuine reviews. Kamila Pruszek, CoOwner at Blue Tit Portobello, noted that they want good reviews from: “clients who were genuinely very happy without any encouragement through discounts.” In place of incentives, employing the use of technology can be a great help to remind and encourage clients to leave reviews. Mike Waldon, General Manager at Salon Manager, suggested: “Using a Salon Software system like Salon Manager, includes automated reminder emails and text messaging features to encourage clients to leave reviews. This is also effective in maintaining client loyalty, as if a client has had any issues in the salon, you can follow up with these clients, resolve any issues and a turn a negative experience into a positive experience.” Using such technology frees up time in the salon to enhance client experience, instead of spending valuable time phoning or emailing to get said feedback. Natasha Grossman, General Manager at HOB Salons, also shares how she utilises technology to grow their business and reputation: “By partnering with

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CLIENT EXPERIENCE

Salon Spy they receive an automated text message twenty-four hours after the client has visited, with a link asking them to leave a review about their salon experience.” As much as five star reviews are the ultimate goal, it is equally as important not to overlook the lower star reviews as the treatment of these situations is what can build a stronger rapport with clients. Salon Business Expert Liz McKeon stressed the importance of dealing with negative reviews: “When handled correctly, complaints can win a client back and you can keep them for life. An opportunity to step back and appreciate that something has gone wrong demonstrates where there is room for improvement”. Josh Goldsworthy offers a similar view, suggesting that: “A transparent approach underscores our dedication to addressing concerns. Embracing feedback as an opportunity for improvement and welcome the chance to rectify any shortcomings.” Understanding the root cause of the client’s grievance is the best way to develop your salon. In order to rectify the issue, it is important to consider the client’s point of view and then start the recovery process. Liz McKeon suggested the recovery process should consist of: “Empathy, Respect, Apologise,

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Complaints can win a client back and you can keep them for life. Responsibility and finish with Settlement. This may put your salon at a loss but will help you to salvage your relationship with the client. Finish up with an appropriate follow-up action, whether it be a letter of apology or a phone call to make sure the problem has been rectified.” Although initially negative reviews may appear daunting, client’s opinions must be valued as they are providing you with an opportunity to develop and improve. Clients are human too and understand that mistakes are made, the crucial element is how your salon responds and rectifies the issues, whilst striving for the all-important five star reviews. With competition in the industry being rife, your services need to be of the highest standard to market your business effectively. Ruth Atkins from Salon System shared her tips and tricks for elevating the client experience. Ruth explained that prior to the appointment: “Be mindful of your telephone manner; answer cheerfully and professionally, being sure to ask any relevant questions in order to be prepared for the client.” Ruth explained why a good

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relationship with clients is important, due to the nature of the services provided: “Take into account that the client may be nervous, so take the time to ensure they are relaxed - ambient lighting, soothing aromas and a calm attitude all help to create this setting and make the client feel comfortable. The treatment area should be kept impeccable with fresh bed roll, an ergonomic couch and with all the products set out ready for the treatment. During the treatment, be sure to read the client’s body language and tone to gauge whether they want to chat or relax.” We very much hope that after reading this feature you enter the New Year with a deeper understanding of how to reach those all-important reviews, but also become more accepting of any negative reviews. As our experts said, feedback needs to be embraced as an opportunity for growth and improvement. Crucially, the importance of consumer generated reviews cannot be overlooked, helping to create a more authentic, deeper relationship with current and potential clients.

BUSINESS

5 Minutes with Liz McKeon We touch base with the Salon Business Expert, Liz McKeon, to hear her 4 essentials in elevating client experiences.

As the wellness sector continues to boom, how can salons focus on client experience?

Remember that only the client will pay our costs and provide our profits, so we have to conduct all business planning from the client’s point of view. It is amazing how different your salon looks when seeing it through the client’s eyes. Plan the entire process. Design the full client journey, not just the service. Examine every element of the client experience, remembering there is no such thing as a minor detail. Standing out from the crowd is important because the customer experience is a competitive battleground. Learn to positively differentiate your business – providing outstanding customer service is the key.

What are the essential procedures salons should have in place to elevate the experience? Create your own ‘Standard Operating Procedure’ (SOP). This set of instructions describes the processes that must be taken to properly perform activities, such as your detailed client service journey. For the salon to remain consistent with your standards, the SOP’s should be followed and comply with industry regulations. SOP’s provide the processes and standards needed for the salon to succeed. They can benefit the business by reducing errors and increasing profitability, creating a safe work environment and producing guidelines for resolving issues. The manual should be easy to understand, with a focus on how things

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should be done. For example, to design your Client Service Journey SOP’s, list out precisely how you want each stage carried out, such as: how to answer the phone, carry out a consultation, protocols for services, work station layout, timing of services and rebooking clients.

What are the most effective strategies to ensure a consistent positive experience for clients in your salon?

Learn how to maintain quality in your salon, this provides a degree of consistency in providing a predetermined level of service. Client surveys are an excellent way to define how satisfied your clients are with the quality of your services – you will be

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able to recognise shortfalls, allowing you to foresee any problems. Provide the client with questions and ratings relating to the service they received, so you understand how satisfied they were but also know what section of the service may have let them down.

What advice would you give to a new salon owner who is trying to implement personalised touches to enhance the client experience? In order to enhance the client experience, the owner must become the client for research purposes. Note all the little touches that would encourage you to return to that business and build these into your client service journey. www.lizmckeon.com

PROMOTION

Wash away yellow tones Taking a look into avoiding yellow tones and keeping your client’s blonde salon fresh with Fudge Professional.

onathan Andrew, Fudge Professional Global Ambassador, shares his must-recommend aftercare products for blonde customers: “When a client has invested in their blonde hair colour with us, it’s vital that we’re on hand to recommend the best after-care products that will enable them to keep their hair its best blonde ever, in-between salon appointments. Fudge Professional is renowned for its purple pigmented Clean Blonde Damage Rewind Shampoo, but the category has grown and enables us to increase our retail revenue by recommending an at-home programme tailored to our client needs.” Let’s meet the Fudge Professional Clean Blonde range:

Fudge Professional Clean Blonde Damage PreToning Treatment

Clean Blonde Pre-Toning Primer, formulated with CopperCLEANSE Technology, removes the build-up of colour distorting, dulling, and damaging minerals. Working in under 2 minutes, this fast-acting primer transforms your client’s tone, leaving their hair brighter and lighter for their most even blonde yet. Hair is left stronger, smoother, and is perfectly primed to give your client’s hair the best base for your most even tone ever.

Fudge Professional Clean Blonde Damage Rewind Shampoo & Conditioner Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo and Conditioner instantly erases yellow tones and damage from blonde hair, with Opti-PLEX™

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technology for 95% stronger hair*. This dual-force purple shampoo and conditioner contain salon-strength purple micro-pigments that instantly knock out brassy tones, while the unique Opti-PLEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling, and environmental damage, as well as weightlessly smoothing the cuticle. *Tested by breakage

Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo & Conditioner

Everyday Clean Blonde Shampoo and Conditioner is the secret to maintaining salon fresh colour by gradually removing yellow tones. Alongside OPTI-PLEX technology, it also repairs and strengthens hair after chemical or thermal damage.

Fudge Professional Clean Blonde Damage Rewind Treatment Lessen the look of brassy tones with the Fudge Professional Clean Blonde Damage Rewind Treatment. The intensive treatment works to minimise the appearance of yellow hues, while

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a boost of Opti-PLEX™ drenches your client’s locks in hydration. Dryness and the effects of chemical damage are reduced, as an enviable gloss is summoned. Finish with FragranceFuse™ technology, imparting a tantalising, longlasting aroma.

Fudge Professional Violet Tri-Blo Spray

A multi-action heat protecting, purple toning blow dry spray. The professional strength violet micro-pigment instantly knocks out brassy, yellow tones in one use for hair that’s blonder than blonde. Powered by Invisi-Shield Technology, this spray protects and defends against heat damage up to 230°C to improve cuticle health, leaving hair feeling stronger and looking smoother. This light, non-sticky formula delivers weightless hold and masses of shine for your client’s hair. To order Fudge for your salon, visit www.fudgeprofessional.com for your nearest wholesaler

RFNEED SYSTEM IS A COMPLETELY DIFFERENT AND INNOVATIVE WORKING METHODOLOGY TO COMBINE BIPOLAR RADIOFREQUENCY AND NEEDLING. We transport the radio frequency inside the dermis without using needles, because we only use needles to perform microneedling, not to discharge the RF inside the epidermis. RFNEED System uses a patented head that houses microneedling needles inside and bipolar radio frequency in the outer shell around the needles. Scientific studies have shown that, unlike all other types of needle radiofrequency, RFNEED System does not burn the underlying fatty tissue! This revolutionary scientific discovery allows us to operate, in absolute safety, on the face and in all areas of the body when the objective is deep rejuvenation and stimulation of new collagen with a tightening effect, without affecting the underlying fat. Furthermore, thanks to the small handpiece, it is very easy to work in specific and difficult areas such as around the mouth, around the eyes and in the nasolabial area. aesthderm.co.uk

contact@aesthderm.co.uk

Finance available: www.kandoo.co.uk/personal-loans/aesthderm-ltd

PROMOTION

New Year New You Lisa Stone, a Salon System educator, shares her thoughts on starting the year focusing on education and core courses to consider taking.

Why should people still take courses even if they are qualified?

“Just because you qualify in an industry doesn’t make you an expert, and you will NEVER know everything. No matter how long you’ve been in the industry, you simply NEVER stop learning. Our beautiful industry is constantly changing and evolving, with new techniques and trends shaping and influencing everything that we do, so being qualified is just the start of your journey. You must keep training and learning, so you don’t get left behind on trends and techniques. It’s so easy to fall into the trap of complacency, meaning you are unable to offer your clients anything new and exciting. Training and upskilling will keep you ahead and more competitive, but it also inspires you, and shows your clients that you’re willing to invest in them too. This may enable you to keep clients, retain their business, and encourage new clients to try new services too. Also, attending courses helps you network and meet like-minded people

that can help boost and build your confidence, making you a much more professional and experienced therapist.” Training Solutions is the official provider of Salon System courses and provide a range of courses in-store nationwide or online including:

RefectoCil Intense Brow[n]s Course:

Discover a brand-new lash and brow tinting system. RefectoCil Intense Brow[n] s is a new tinting system, brow and lash techs can now offer clients a long-lasting treatment with intensive skin tinting and the ability to correct, fill in and reshape brows.

Salon System Lash Lift & Brow Lamination Course:

The course enables you, the therapist, to master simple but stunning techniques with the two-in-one Salon System Lash and Brow Lifting system to offer a full lash and brow treatment. The courses cover full knowledge of the leading three signature looks of brow lamination:

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classic, brushed brow, and fluffy & feathery.

JUST WAX Advanced Waxing Course:

A serious waxing course for skilled technicians who want to master the art of Hollywood and Brazilian techniques. The emphasis is placed on hot waxing skills including Salon System unique Just Wax Multiflex waxing technique.

GELLUX Builder Gel and Gel Polish Course: Learn how to strengthen, build, and extend the natural nail with GELLUX Builder Gels - ideal for adding strength and encouraging length to the natural nails. With the option to layer with GELLUX gel polish for long lasting colour. Salon System products are available from wholesalers nationwide.

Contact: Training Solutions on 0208 8454115 or visit www.uktraining-solutions. co.uk to book courses

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SUSTAINABILITY

Making sustainable strides As we enter the New Year, we take a look at the latest advancements to put sustainability at the forefront of your salon.

hile as an industry, we’re far from being one of the main culprits, salons are a major contributor to the environmental damage on our planet. The hair and beauty industry uses a masses of single-use plastic products, as well as multiple harmful chemicals that are frequently washed down the sink. With this being said, beauty professionals should try to take personal responsibility for making sustainable changes. As an industry, 120 billion tonnes of waste are produced per year, making it clear that the cost of beauty runs deeper than clients’ pockets. Yet, it is not all doom and gloom! We’re aware that many salons have already made significant sustainable substitutes, and over the past few years, there has been a considerable rise in eco-friendly salons. Going into 2024, we look at how to improve sustainability efforts further. In 2023, salons had to adapt further to the rising importance of sustainable initiatives. Lorraine Naughton of OB-1 Hair for L’Oréal Professional has spent the past year continually exploring avenues to enhance the salon’s ecofriendly nature through reducing water usage. Lorraine explained: “Installing L’Oréal’s Gjosa water-saving shower heads in 2023 has reduced water usage by an impressive 69%.” Reducing water and electricity usage is an admirable step in making your salon more eco-friendly. Smitha Islam, EDI and People Manager at Blue Tit, revealed they were the first salon in the UK and Europe to achieve B Corp certification, but their passion for sustainability goes further than this: “We recognise setting targets for energy use is important and will be working towards setting new

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Installing L’Oréal’s Gjosa water-saving shower heads in 2023 has reduced water usage by an impressive 69%.

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SUSTAINABILITY targets in 2024. Working with First Mile, a waste and recycling provider, we have consciously made an effort to partner and work with fellow B Corp certified companies to promote sustainability and save our planet.” Businesses that are inclined to make sustainable changes, demonstrate a high level of responsibility and commitment to caring for the global community. Owner of Roar Hair and Beauty Salons, Brian Leo McCallum, takes pride in going above and beyond what many other salons do in regards to being sustainable, taking real accountability for the waste his salon creates: “We don’t just recycle and use plastic-free products; we use Eco Heads, Eco Dry Towels, offer refill services, and provide clients with refreshments in fully recyclable cups. Our coffee pods and stirrers are recyclable, and our teabags are unbleached and biodegradable.” Implementing sustainable swaps within your salon couldn’t be easier by partnering with eco-friendly brands. Katie Millington, Owner of Love Beauty Gatley and The Gatley Refillery, suggested starting your sustainability journey by conducting an eco-audit: “Be realistic with the changes; if they fit to your budget and are easy to maintain, implement them as soon as possible. If you need more budget, put a plan in place as a more long-term goal.” Katie continued by highlighting how transparency is key to the sustainability journey. After selecting brands to partner with, look beyond their claim of being ‘green’, by checking packaging, supply chains, and wider people-focused ethics, which will help elevate your salon by finding brands that share your ideals. Collaborative efforts and leading by example are vital to fostering a more eco-conscious industry. Lorraine Naughton of OB-1 Hair for L’Oréal Professional, shared: “Our sustainability journey has been greatly supported by our close collaboration with L’Oréal Professional. Initially looking to them for inspiration, we have since worked together on a pilot project with Net Zero Now, focusing on measuring and planning a reduction in our carbon emissions.” Although sustainability shouldn’t be viewed as a trend, consumer interest in certain eco-friendly elements does fluctuate significantly. Professional salon

Even clients who aren’t as sustainability conscious are interested in salon initiatives. customers are becoming increasingly aware of the packaging used when choosing a product, with a preference towards eco-friendly and biodegradable packaging. In order to capitalise on this, brands must commit to choosing recyclable materials to package items in. Lorraine also said that she understands sustainability has a misconception of being costly and noted: “It’s imperative that we not only advocate for sustainability, but also actively implement and demonstrate sustainable practices, moving beyond mere discussion.” In this light, Alice Dawkins of the leading hair extension brand Milk + Blush suggested materials such as Salon Magazine

paper, bamboo, or aluminium, as they can be reused and require less energy to produce. These are not the only options available, as Alice explained: “Post-consumer recycled materials are a good choice for packaging hair and beauty products, as they have the same appearance as a luxury product but can be infinitely recycled.” Alice highlighted the importance of remembering that the sole issue isn’t producing plastic. The issue is amplified by how plastic is reused and recycled to limit environmental impact. Beauty manufacturers need to ensure the packaging contains clear instructions for customers on how to dispose of

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SUSTAINABILITY waste safely. Neil Moodie, Top Editorial Stylist and founder of the Neil Moodie Studio, highlighted that being part of a recycling system is one of the biggest sustainability advancements this year. Neil shared: “We team up with the Green Salon Collective, who recycle virtually everything for us, including clients’ hair. There are multiple companies providing similar services, so it’s not difficult to team up with one if you wish to take part.” Looking at incorporating sustainability across multiple aspects of your salon reflects a positive shift towards a more environmentally conscious space. Alex Thaddeus from Alex Thaddeus Hairdressing has noticed a growing emphasis on recycling and upcycling within salon spaces, reposing materials to minimise waste. Upcycling is an excellent way, especially in the New Year, to give your salon an upgraded appearance without a considerable price tag. Nowadays, people want to open themselves up to a more sustainable way of living, incorporating more eco-friendly alternatives into their daily lives. Neil Moodie, Top Editorial Stylist and founder of the Neil Moodie Studio, noticed that even clients who aren’t as sustainability conscious are interested in salon initiatives: “They are fascinated by what we are doing; it really makes them think about whether they should be doing more themselves. We add a £2 green fee on each bill to help with recycling fees. Clients have the option to opt out of paying this, but to date, nobody has asked for it to be removed.” Neil added. Brian Leo McCallum, Owner of Roar Hair and Beauty Salons, understands how clients are becoming increasingly conscious when it comes to sustainability and what they are using. Brian suggested: “A great place to start for more eco-conscious clients is offering environmentally friendly products. Clients are more inclined to purchase retail from brands that are committed to being more sustainable and that are developed with more natural ingredients.” Changing to become a more sustainable brand could also have an effect on your recruitment, as consideration for sustainability often spans someone’s consideration of employment. Smitha Islam, EDI and People Manager at Blue Tit, noted

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People apply to work with us because of our commitment to saving the planet. that it isn’t only clients who recognise their commitment to sustainability and celebrate it with them: “People apply to work with us because of our commitment to saving the planet.” As awareness of environmental issues grows, so does the expectation for employers to align with sustainable values. With more and more clients becoming increasingly eco-conscious, the beauty

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industry is left with little choice but to incorporate sustainable alterations into salons. Although sustainability is a huge hurdle for the industry to jump over, beauty professionals can all take personal responsibility for making sustainable changes. Alterations ranging from partnerships with sustainable brands to recycling initiatives can all help to protect our planet.

SUSTAINABILITY – ESSENTIAL 5

Sustainable swaps BABTAC and their expert member Katie Millington, owner of Love Beauty Gatley and The Gatley Refillery, are on hand to share 5 sustainable swaps to implement in your salon to be part of a wider change and help make a difference.

Ditch the disposables

Stop using materials simply to throw them away, and if you can’t, look at how much you’re using. Katie told us, “If you’re using tissue roll to provide a ‘clean’ workspace for your tools, could this be replaced with a wipe-clean tile or tray?” If you are looking for an eco-alternative, Lucart Eco Natural Couch Roll is made from recycled coffee cups and drink cartons, is FSC certified, and provides a sustainable alternative to the traditional choice!

Reduce your water

Make sure taps aren’t left on for longer than needed, and remind your staff to wait until dishwashers or washing machines are full before using them; better yet, hand wash and air dry! Better still, eliminate the need for laundry by switching to eco-friendly and biodegradable options such as Scrummi Towels. Made from 100% soft and natural compostable wood fibres from certified sustainable sources, Scrummi products compost within 8-12 weeks (the same time taken as orange peel!).

Go clean and green

Instead of chemical-filled products in plastic bottles that can harm our oceans, use products like Ocean Saver anti-bac refill drops that you simply dilute in water. Other good eco-cleaning brands include Spruce, Everdrop, KINN, and Ekologik. You can even make your own by combining baking soda, vinegar, and lemon juice for a great all-purpose solution!

Say no to plastic

Industry giants are starting to listen to the calls for more sustainable salon options, with professional skincare brands and suppliers reducing their use of plastic packaging and offering refillable alternatives. Hayley Winder offers a refill size for the popular ‘Flexi B’ builder gel, saving plastic and offering convenience at great value. Everyday salon essentials such as cotton buds, brushes, and spoolies can also now be sourced without plastic handles. Bamboo is a popular alternative, or LastSwab is a reusable cotton bud that can be sterilised in-between clients.

Reduce, reuse, and recycle

It is important to have a recycling system in place. Green Salon Collective offers a range of recycling services for all aspects of salon waste, from hair and metals to typically non-recyclable plastics and even PPE. Gina Conway, Aveda’s UK Ambassador for Sustainability, explained: “All of the hair cut off gets made into hair booms to help clean up oil spills, as well as going into compost to help produce oxygen, reduce carbon, and fertilise soil. Excess colour is recycled to stop waste, and all foils are recycled, with any profits made from the recycled metals going to charity.” Salon Magazine

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