The Salon Magazine July 2012 by Cogent Multimedia Ltd

Business with a conscience The UKâ&#x20AC;&#x2122;s greenest salons, 11 ways to increase sunless tanning bookings and investing in professional PR

CALLING ALL SALON MANAGERS OR TEAM LEADERS ARE YOU READY FOR THE NEXT STEP OF YOUR CAREER? Saks Education currently have funded places nationally to offer you government approved and recognised Team Leading and Management qualifications.

TEAM LEADER

This qualification is aimed at those in a supervisory role or those who are taking their first steps in business management. Completing it will help you understand how to motivate and communicate with your team, how to inspire better performance from them, how to set objectives and how to manage conflict within your team, all whilst gaining a nationally recognised qualification.

MANAGEMENT

This qualification is for those who are currently undertaking some management responsibilities or who feel the management route is the career path they would like to follow. It will help you with improving staff performance, setting performance objectives, managing your own personal development, leading and managing meetings, making effective decisions and how to follow disciplinary procedures. Confident managers who relate well to their team not only have a higher rate of job satisfaction, but they also have lower employee turnover. This qualification can help you to achieve this.

Places are allocated on a first come first served basis so donâ&#x20AC;&#x2122;t miss this opportunity call Saks Education on 01325 341605 or email education@saks.co.uk Saks â&#x20AC;&#x201C; officially acknowledged as the UKs best training provider. Saks Education values equality and diversity and strives to ensure the safety and welfare of all of our learners.

Shared responsibility

Cover image courtesy of Fudge Tel: 0207 845 6333 Fudge.com Editor Gemma Ward – gemmaw@cimltd.co.uk Contributors Emma Rowbottom, Johnny Paterson, Tina Rook, Valorie Reavis, Stuart Holmes Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Managers Jennifer Shearer – jenny@cimltd.co.uk Beccy Wells – beccy@cimltd.co.uk Tel 01795 509112 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2012 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

unning your business while remaining aware of the world and environment is becoming ever more important. And as increasing numbers of consumers recycle their waste and opt for organic produce, eco-friendly cars and Fair Trade alternatives, your salon must reflect today’s modern values. In the past many business owners were reluctant to turn over a new green leaf. But with huge firms such as McDonald’s and Apple leading by example with strong eco values, small businesses must keep up to remain attractive to potential customers. And while costs are often cited as the main obstacle preventing salon owners from running a more environmentally conscience enterprise, it seems that a little up front investment can actually save money in the long run. With this in mind, this month we’ve spoken to three UK salons that have put green values high on their business agenda. Partnering with brands and product houses that take their own responsibilities seriously is a great way to start. However, from installing low energy light bulbs to recycling wherever possible, small steps are the way to make a real difference to way you run your salon. Find out what you can do in our feature, The simple life, starting on page 38. This month, as ever, we’ve also been on a mission to find you more ways to boost your bookings and grow your customer base. Sunless tanning services, which are always highly sought after during the summer months, are one of the strongest sectors of

the beauty industry at the moment. If your salon has a beauty room and you aren’t offering such service, now might be a great time to consider the benefits. And this month, if your appointment book can take it, we’ve enlisted the experts to reveal some great ideas you can implement to get clients booking more spray tans. Because much like hair colour, if you can just get a client to try a professional tanning treatment, they’re often hooked on the results and will become a regular for life. Turn to page 32 for some great ideas. Finally, if you want to attract new clients for all your services, getting involved with your local community and press is often a surefire avenue to success. Many salon owners are naturally media savvy and do a great job of running the PR and marketing side of their business on their own. However if that’s not you – or if you are looking to make real impact in the national press – hiring a professional public relations agency can be a great investment. So this month Emma Rowbottom, founder of Seven Publicity and Creative Head’s former editor, reveals how such services can bring real results in terms of extra clientele. Here’s to a successful summer! GEMMA WARD, EDITOR

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any Cert no. TT-COC-2200 advertisement.

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CONTENTS

17 NEW PRODUCTS

July 2012 news 7

INDUSTRY UPDATE

This month’s top news

12 SALON SOCIAL

Out and about on the industry scene

14 STAR ATTRACTIONS Products and services on the celebrity radar

32 GOLDEN OPPORTUNITIES

products 17 NEW PRODUCTS AND TREATMENTS

July’s best hair, beauty, nails and tanning launches

30 SKIN REFRESH

business 48 PAPERCHASE

Seven Publicity’s Emma Rowbottom deliberates the benefits of employing a professional PR

52 GET AHEAD ON THE WEB

Catalyst’s Johnny Paterson reveals how to maximise your salon’s presence online

56 FACEBOOK MASTERCLASS

Social media expert Valorie Reavis reveals how to go viral

58 HITTING THE POST

Stuart Holmes reveals the pros and cons of email marketing

Nine of the best skin rejuvenators

32 GOLDEN OPPORTUNITIES 38 GREEN MACHINES

Sunless tanning promotions to get clients booking

38 GREEN MACHINES

Three top salon owners reveal how to run a greener, cleaner business

45 BUSINESS

04 | www.thesalonmagazine.co.uk

17 NEW PRODUCTS AND TREATMENTS

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INDUSTRY UpDaTe

Nail industry “recognised in its own right” at last month’s inaugural Scratch Star awards

he nail sector was one step closer to being recognised as an industry in its own right last month when the winners of the inaugural Scratch Star awards were announced in London. Created by leading UK nails magazine Scratch, the ceremony awarded 18 winners in naildedicated categories ranging from Nail Stylist of the Year to Industry Innovator. Compèred by Daybreak’s Dann Lobb, guests – which included salon owners, product house representatives, therapists and nail techs – were treated to a champagne-fuelled drinks reception and celebratory party in honour of the winners. Among those awared gongs was industry veteran Denise Wright for Nail Stylist of the Year; fashion frontrunner Jenny Longworth for Session Stylist of the Year; Chelsea’s Hand and Foot Spa

for Nail Salon of the Year; and multiple award winners Margarita Belska and Elise Scholes-Pilkington for Liquid and Powder Tech of the Year and Gel Polish Stylist of the Year respectively. Meanwhile, the industry’s suppliers were also recognised via several awards including Sweet Squared for Industry Innovator (pictured above), Palms Extra for Best Customer Care and Louella Belle for Best Marketing and Support. Scratch magazine’s editor Alex Fox says the idea for the awards has been in the pipeline for the past three years: “It was so important for me to see the nail industry stand alone and be recognised in its own right as a beauty sector full of amazing, skilled and creative talents,” she says. “The nail professional deserves credit for the amazing work that this produced. And so with the surge of popularity in nails

we’ve experienced in the last five years and the upward trend we’re seeing in nails – it was the right time to launch.” Entries for each individual award were put through a vigorous two-month judging process before a panel short-listed 50 finalists. Depending on the award, some were then invited to The London College of Beauty Therapy where they were interviewed and trade tested by a group of esteemed industry professionals while others submitted portfolios and were visited and phoned by mystery shoppers. “The top 50 finalists were all outstanding,” says Fox. “In some categories it was really close. We were delighted by the calibre of the entries – not surprised, but truly delighted.” Organisers are already planning Scratch Stars 2013 and promise earlier nominations and a bigger ceremony venue.

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INDUSTRY UPDATE Merseyside hairdresser gets torch bearer ready for the Olympics with Flip-In Hair’s Patriotic Ponytail As Olympics fever sweeps the nation, women across the country are flying the flag for Team GB with Flip-In Hair’s Patriotic Ponytail. Twenty-three-year-old Natalie Corrigan carried the Olympic touch through her home town of St Helen’s in Merseyside last month sporting the red, white and blue hairpiece. The dance academy founder was given a wash and blow-dry by Kirstie Grogan at the town’s Shimmers Hair Salon, who then hooked the ponytail around her existing hair creating a striking – and very British – result. Available in a synthetic version (RRP £45.99) or human hair (RRP £124.99); Tel: 01926 659 500 Flipinhair.co.uk

Phone a friend

Download Schwarzkopf Professional’s free Essensity Educator App from iTunes to store client records, identify shade choices and source virtual formulas on the go.

Hob Salons turns to male grooming for its latest business venture Following the rising demand for male grooming, award-winning hairdressing group Hob Salons has opened a men-only salon in north London. The first Hob Man is inside Brent Cross Shopping Centre and emulates the M&S delves into professional beauty products arena atmosphere of a barbershop in a highNot content with being a major player in the food and fashion markets, British high street end salon environment in-keeping with giant M&S is set to muscle into the beauty arena with a new nationwide beauty offer. the brand. Headed up by franchisee Stocking a range of professional and newly launched own-brand products, its experts and barber Adam Carvin, the salon’s have reportedly been searching for brands for the past two years that offer the very menu includes a line-up of tailored best of science and nature. Its tight edit of products includes the likes of Greek skin and services including a men’s cut and haircare range Apivita, US doctor brand Murad and British trichology line Philip Kingsley. finish, brush-on colour services and a Meanwhile, it will also stock exclusive for M&S products by Leighton Denny and Lyn hot towel shave. Harris of Miller Harris plus its own brand Pure. Hob Salons director Paul Simbler The company is also putting a firm focus on service and customer advice, promising to comments: “We are all very offer customers expertly trained advisors and practical tips on the shop floor. Moreover, there will also be a cutting edge ‘virtual makeover’ counter where customers can excited about Hob experience different make-up looks without picking up a brush. Man. We have M&S’s first beauty department opened in Kensington in May while more will always catered roll out over the next 12 months to reach 100 stores by summer 2013. to men’s styling but Hairdressing group Rush is now have seen a offering free WiFi to customers after big change signing a deal with The Cloud. Its 66 in the male salons join the large network’s 10,000 market other hotspots across the UK with and a partners including high street demand for names such as Pizza Express a dedicated and Pret A Manger. grooming experience too.” The new venture marks the twenty-fourth salon in the Hob group and the twelfth franchisee for the company.

On cloud nine

08 | www.thesalonmagazine.co.uk

ADVERTORIAL

Time to grow DS Laboratories provides a new level of specialist haircare for men and women

air loss is a big issue for men and women and the complaint is not just confined to baby boomers. Causes include ageing, hormonal changes, ill health and stress as well as environmental and chemical damage. It’s also a sensitive subject and not one that stylists find easy to raise with clients. Mark Shorrock, UK sales manager for specialist brand DS Laboratories, says it makes all the difference when stylists have complete confidence in the course of treatments they’re offering. The company has developed a professional range of topical solutions to actively address the causes of hair loss and offers clients a 100 per cent effectiveness guarantee if there are no results after correct application. Shorrock explains: “This inspires stylist and client confidence and trust in a range that’s not just about the products but adopting a lifestyle commitment and practising consistent application.” It’s a strategy that works for DS Laboratories, which is one of the fastestgrowing, most successful companies specialising in this sector. The range

combines breakthrough technologies with clinically proven ingredients to maintain scalp vitality, treat a variety of follicular conditions and promote a healthy growth cycle as well as hair that looks and feels its natural best. Key ingredients include nano copper peptides, aminexil and Nanoxidil 5 per cent, which has been developed by DS Laboratories to outperform minoxidil. Meanwhile, nanosome technology ensures the ingredients are delivered more deeply and in the right concentration for optimum performance. The company says that its products are easy-to-use with no side effects. As well as stimulating growth and masking the signs of ageing, they nourish and hydrate the hair and skin, prevent and reverse damage, protect from colour fade and

provide long-lasting rejuvenation. The range includes Revita Shampoo, which is sulphate-free, Revita.COR Conditioner, and various leave-in Spectral treatments. Salons can also offer clients longer, thicker eyelashes courtesy of Revita.EPS, which uses a breakthrough peptide complex and is clinically proven to help eyelashes grow up to 25 per cent longer in just four weeks. Based on published clinical science, DS Laboratories is a high-performance product range that delivers youth and beauty in the salon or at home without the need for surgery or drugs. The ICON Consultancy Tel: 01282 613 413 E: enquiries@iconteam.co.uk Dslaboratories.co.uk

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INDUSTRY UPDATE Habia CEO Alan Goldsbro to retire after 23 years of service Habia CEO Alan Goldsbro is to slowly relinquish his duties in time for retirement after more than 23 years at the helm, it has been announced. Appointed in 1989, Goldsbro became CEO in 1991 and has played a significant role in putting the industry on the agenda of the government departments of five prime ministers over the years – significantly raising the industry’s reputation. Habia’s senior management team will continue to head the company, with extra input from chairman Suki Kalirai and treasurer Bill Shaw, until a different leadership structure is put in place. Goldsbro comments: “I remember first starting at Habia when we had a small office in Doncaster and two staff - so to be where we are now is incredible. I have met and worked with some amazing and inspirational people and organisations over the last 23 years and I will miss them all. I feel incredibly lucky and grateful to have been a part of this wonderful industry and to have played my own small part in helping develop the training systems that have helped its success.”

Barrie Stephen Hair celebrates the Diamond Jubilee Leicestershire salon Barrie Stephen Hair got its clients into the Jubilee spirit last month with some union jack goodies, bunting and life-size cardboard cut-out of the Queen. Clients that booked in for hair services on Tuesday 5 June in its Ashby salon were entered into a draw to win Jubilee-themed prizes including a red Lancome lipstick, a white Swarvoski pen and some royal blue cupcakes. Salon manager Leah Wright comments: “It was great to give the surprise gifts to our clients and everyone loved the fake Queen being there too. We may have been far away from London, but we still made sure we celebrated our monarch and our clients.”

SNEAK PEEK: inside the new Tatiana Hair Extensions flagship Tatiana Hair Extensions has opened the doors to a new flagship salon on Kensington’s upmarket Holland Street. The space has been transformed under the guidance of owner Tatiana Karelina and features a Marilyn Monroe mosaic, plush cushioned walls, a gold tiled nail bar and velvet skull wallpaper in the bathroom. Meanwhile, in the salon’s back section, there’s also workshop for the salon’s staff to create bespoke hairpieces for clients and a secret Thai patio for those that want to kick back and relax. Having opened in 2008, the original salon – located moments away on the same road – has been growing in popularity thanks to its handpicked premium Russian hair, firstclass service and value-led pricing. The owner hopes the new venture will attract even more clients to add to its international customer base.

10 | www.thesalonmagazine.co.uk

Tweet spot Follow @thecarltongroup on Twitter for news, launch information and the opportunity to ask trainers any burning questions about electrotherapy or microdermabrasion services.

THE TO DO LIST STRATFORD-UPON-AVON HABIA LASER TRAINING 6 and 7 August; The Spa, Henleyin-Arden; £200; habia.org/hsa/ course/10/level-4-laser-light-hairremoval Delivered by industry experts Barbara Green and Gill Herrick, this one-day course will give existing laser and IPL operators and trainers access to some of the most up-to-date equipment and training as well as fast tracking attendees through the new Level Four qualification. MANCHESTER THE PROFESSIONAL NAIL CHAMPIONSHIPS 14-15 October; Manchester Central; Tel: 07881 900 078 Professionalbeauty.co.uk Register for October’s Professional Nail Championships to be in with a chance of winning big cash prizes and to be featured in Professional Beauty magazine. Categories include nail art, pink and white, manicure, salon nail and permanent polish as well as a separate competition for budding students.

salon events

Salon social West Yorkshire’s The Potting Shed Spa, which was recently named Professional Beauty’s Best British Salon, held a celebratory party last month to mark the introduction of Pink Boutique’s eco-luxe manicure and pedicure treatments. Guests included clients and local press who enjoyed champagne, canapés and mini treatments carried out by Pink’s founder Kirstie Sherriff (pictured) and the spa’s therapists.

Scotland’s Ego Hair Design has opened the doors to a new flagship salon in the heart of Inverness. Last month the team threw and launch party for its local cult fans offering wine, canapés and mini beauty treatments. The move follows 10 successful years in business and affirms the salon’s position as one of the leading salons in the Scottish Highlands. Trevor Sorbie was among the hairdressers commended for their work at the recent Inaa.com Scottish Hair and Beauty Awards. The Paisley-born super stylist received the highly acclaimed Lifetime Achievement Award for his longspanning career and charity work with MyNewHair. Other winners included Partners Hair and Beauty in Broughty Ferry for Hair Salon of the Year.

12 | www.thesalonmagazine.co.uk

Aimee Gill from Aberdeen’s Ishoka Hairdressing and Beauty won a Best Dressed competition last month at the Edinburgh Cup Race Day – bagging her a £5,000 diamond necklace. The entire salon team attended the event as a late Christmas present from owners Malcolm MacNeil and Kathryn Philip. The Mayoress of Camden officially opened the Gary Ingham Aveda Lifestyle Salon and Spa in Hampstead last month with its eponymous owner. Over 100 guests attended the event including Vanessa Feltz, Ben Ofoedu and OK magazine’s editorin-chief Lisa Byrne.

People and places on the industry radar

Jamie Nunn - Nail technician to the Stars: â&#x20AC;&#x153;Nail glitz are perfect when I need to give my celebrity clients something out of this world, without taking hoursâ&#x20AC;?

www.nazilaloveglamour.com 0203 4022099

celebrity salon

Star attractions Celebrity clients, collaborators and campaigns

FresH as a Daisy

one sHot

Mark Sproston, founder of The Shave Doctor, joined JLS at the launch of the pop group’s new female fragrance at One Marylebone in London. Sproston is working with the perfume’s collaborator FB Beauty on a number of products including a new cooling gel that salons can use to eliminate redness and shaving rashes following a professional wet shave service. Meanwhile the company is set to launch new line, The Style Doctor, featuring hair products this summer.

Nicky Clarke international creative director Warren Holmes styled Daisy Lowe’s hair recently for an advertising campaign for jeweller Stephen Webster. Inspired by various eras, the hairdresser created a fusion of contemporary and iconic looks from past decades. Holmes reveals how to re-create the styles in a series of video tutorials at Nickyclarke.com.

it MUst be loVe

Love Actually star Martine McCutcheon visited award-winning Chester salon the Francesco Group recently for a new hairstyle. Four times Stylist of the Year Philip Hughes gave the newly engaged brunette actress a fresh cut and colour – and she’s said to have loved the result so much that she’ll be making trips to the north England salon a regular occurrence.

14 | www.cimltd.co.uk

PRODUCTS & TREATMENTS The best skin rejuvenators, sunless tanning promotions and the UK’s greenest salons

Rainbow bright I

ROKSANDA ILINCIC SS12 – IMAGE COURTESY OF GOODSPEED AND VALENTINE

nspired by the fruity shades spotted on this season’s hottest catwalks, the colourist team at London’s Brooks and Brooks has created a new technique for clients that want to stand out from the crowd. The Pointillist service involves placing two complementary colours close together to produce a result that’s much more intense than one block colour alone. There’s never been a better season to get creative with colour so look on the bright side this month and don’t get left behind...

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HANDS & FEET

MYSTERIOUS GIRL

Offering a darker alternative to more traditional summer polish shades, Orly’s Electronica collection features dazzling pink Preamp, vivid blue Shockwave, multi-toned red Synchro and grey-green Decoded. Tel: 01827 280 080 Graftons.co.uk

FOOT RUB

THOSE SUMMER NIGHTS

Transform your clients’ feet with CND’s new Callus Smoother. This hygienic tool features disposable exfoliating sheets to guarantee a sanitary service every time. Moreover, there’s an ergonomic handle for effortless movement and a dual-sided face with medium and coarse textures to ensure meticulous exfoliation. From £12.95 + VAT; Tel: 0845 210 6060 Sweetsquared.com

Get your hands on Gelish’s Sizzling Summer Nights Collection to create long lasting nail results that truly standout. Featuring four glittery shades including a green, silver, coral and fuchsia, the soak-off product applies like a polish while boasting all the benefits of gel. Full collection and promotional poster £79.96 + VAT; Tel: 0800 014 8300 Nailharmonyuk.co.uk

CREATIVE NAIL DESIGN

SAVE YOUR SOLE

Ideal for people that stand on their feet for long periods, Flosole liquid gel-filled insoles help spread body weight more evenly while stimulating muscle action and increasing oxygen flow. Perfect for all salon professionals, hairdresser Daniel Galvin is said to be a big fan and wears a pair everyday. From £14.95; Geldoctor.com

EXPERT REMOVAL

Invented to simplify the removal of gel and nail enhancements, Vamoos Lite wrap and pads make the process quicker and cleaner while saving 50 per cent of the usual amount of acetone required. 200pk £6.25 + VAT each; Tel: 0845 210 6060 Sweetsquared.com

18 | www.thesalonmagazine.co.uk

The ROYAL Nail Collection

131 Duke, 106 Duchess, 129 Prince, 130 Royal Highness, 107 Her Majesty, 128 Princess

The original everlasting manicure tried, tested and proven system adding strength and durability to natural nails. The all-in-one system that is one of a kind. Bio Sculpture Gel is available in over 150 colours with matching nail polishes. A variety of gels are offered to create custom made overlays and sculptures to cater for all nail types. Minimal buffing, no primers or bonders needed. Easy, quick soak off without damage to nails. Nail art can be embedded in the gel, giving a long lasting finish. A damage free nail hardening treatment that enhances growth of natural nails. The only clinically tested nail Gel that received a Five Star Rating. For further information on starter kits and training courses for beginners and experienced nail technicians call 0845 331 2347 www.biosculpture.co.uk

BioSculpture_RoyalA4T.indd 1

2012/05/07 6:11 AM

BODY & TANNING

EASY TAN

Perfect for all sized salons and mobile therapists, Sunjunkie’s easy-use Scorpion spray tanning machine with hose and precision gun comes with a year’s warranty and free UK mainland delivery when you order online. £199 + VAT; Sunjunkie.com

CREATIVE NA

IL DESIGN

THE TWO-WEEK TAN

BEACH BUDDY

As used by the cast of America’s Dancing with the Stars, South Seas Island Glow Body Bronzer is a weightless formula designed to create a flawless, even toned glow. When applied the product dries instantaneously and doesn’t streak – making it ideal for pale clients hitting the beach this summer. £9.99 + VAT; Tel: 0207 590 9300 Lyconuk.com

TURNING TRIX

New brand on the block Tantrix offers three sub lines – including Natural, Organic and Allstars especially created for performers – that deliver the perfect tan for every skin type and occasion. Choose from a wide range of professional and retail products containing luxurious skin nourishing ingredients. From £7.95; Beauytrix.me

NATURAL GLOW

Containing eco-certified, organically created DHA and natural extracts of avocado, aloe vera and vitamin E, White to Brown’s Organic Spray Tan solution nourishes the skin while producing a golden glow. Contact the company now for a free sample. 1ltr £45 + VAT; Tel: 0800 801 760

20 | www.thesalonmagazine.co.uk

Using a unique blend of natural extracts and the brand’s unique pHenO2 technology, Vita Liberata has launched a self-tan formula that offers results that last for two to three weeks. Free from parabens, perfume and alcohol and containing 70 per cent organic extracts and unique moisture lock technology, pHenomenal Tanning Mousse comes in three shades to suit all skin tones. Tel: 02893 344 411 E: enquiries@vitaliberata.com

Aromatherapy

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SKIN & MAKE-UP BEAUTY MAGNET

Complete with 300 products, Jane Iredale’s The Beauty Gallery is space saving and compact thanks to its tiered design. Functional and pleasing to the eye, it features lockable storage drawers and cupboards, internal pullout trays, a palette of fixed brush head samples and inviting mirrored panels. Tel: 0208 450 2020 Iiaa.eu

TO THE RESCUE

Designed to tackle signs of dehydration and ageing, Yonka’s new Hydralia rescue serum contains 93 per cent natural ingredients to comfort taut and red skin while smoothing fine lines and wrinkles. £21.50 + VAT/ RRP £43; Tel: 0207 518 8370 Yonka.com

THE JET SET

TONI AND GUY

Whether your clients are travelling or just want to experience the skincare brand for the first time, Darphin has launched two face programmes in trial sizes. The limited edition sets offer a four-step regime for sensitive skin or an alternative suitable for all skin types. RRP from £26; Tel: 0870 034 2566 Darphin.co.uk

PICTURE PERFECT

APPLE OF THE EYE

Containing apple stem cell extract, peptides, NeoGlucosamine and caffeine, Neostrata’s hi-tech Skin Active Intensive Eye Therapy targets crow’s feet and puffiness using a multi-mechanistic approach. Tel: 01234 313 130 E: info@aestheticsource.com

22 | www.thesalonmagazine.co.uk

Containing active natural ingredients including silica and licorice root, Young Blood’s HiDef Hydrating Mineral Perfecting Powder locks in moisture while absorbing excess oil – leaving the skin hydrated and refreshed for hours. RRP £32; Ybskin.co.uk

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HAIR SHAKE A TAIL FEATHER Using its original invisible wire method, Flip-In Hair has launched a range of bohoinspired feather headpieces. Available in a choice of nine colours and various lengths, each piece features eight feather strands and can be applied and removed in seconds – making it ideal for the festival season. RRP £19.99; Tel: 01926 659 500 Flipinhair.co.uk

LUXE LOCKS

Molton Brown has gone back to its salon roots to launch a results-driven haircare collection. Launching in September, the 11-piece range – which boasts hi-tech formulations and potent ingredients - has been created to answer all common hair complaints from lack-lustre locks to straw-like strands. RRP £18 each; Tel: 0808 178 1188 Moltonbrown.com

SURF’S UP

Create tousled surfer-style waves with Structure’s Beach Texture Spray. The fine saltbased mist creates a windswept finish with a refreshing coconut and papaya scent. Tel: 0845 071 2326 Structurehair.co.uk

TONI AND GUY

IT’S A STEAL

If you’re looking to invest in a new Infraredprocessor and hood dryer in one, Olymp is offering a special summer deal on its dual-action HairMaster unit. Save £600 on its wall mounted version (now £1,399 + VAT) and £400 on its floor-standing counterpart (now £1,119 + VAT) until the end of this month. Tel: 01455 637480 Olymp.uk.com

ROLL WITH IT

Perfect for retailing, Sleep In Rollers can help clients achieve a professional blow-dry finish at home in between salon visits. Designed to flatten like a sponge when the wearer lies down, the Velcro rollers guarantee volumised hair after a good night’s sleep. RRP £16 for 20 rollers; Velcrosleeprollers.com

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ADVANCED BEAUTY

Award Winning IPL Technology 020 7 717 8450 www.programeo.co.uk

STRIP

ALWAYS AND FOREVER

Clients at London’s hair removal salon group Strip can now select laser treatments from its new Forever Bare menu. The salon has opted for the GentleLaser system from Syneron Candela, which promises painfree permanent hair reduction thanks to its hi-tech cooling device that blasts the skin with cryogen. Stripwaxbar.com

SHAPE UP

ON TRIAL

Since winning France’s prestigious Prix H Pierantoni D’Innovation award, the team behind the Program E>O IPL hair removal device has it sights set on European domination. With over 50,000 sold in its home country where it is a household name, the company is inviting UK salon professionals to try the machine at a free training course being held daily in Covent Garden. Alternatively, it is also offering a 30-day commitment-free trial. Tel: 0207 717 8450 Programeo.co.uk

Ultrasound cavitation system Med Contour promises to reduce cellulite while re-shaping the body. Using a patent dual hand piece and built-in lymphatic drainage system, the machine – which is backed by extensive clinical data – is said to be highly regarded by medical professionals, celebrities and experts. Tel: 0800 978 8047 Med-contour.co.uk

NEW AGE

Especially formulated for dry skin, Medik8 Hydr8 Day XD contains active ingredients such as epidermal growth factor, ectoin and cocoa butter to boost skin vitality and cell regeneration. RRP £59; Tel: 05603 141 956 Skinbrands.co.uk

SEE THE LIGHT

Using LED light therapy, non-invasive body contouring device Lipo-Light offers a painless alternative to liposuction. Using eight pads that can be placed on the affected areas, the machine stimulates lipolysis by breaking down stored fat and releasing them into the blood stream. Clients are recommended to exercise following the treatment to maximise the results. Tel: 0845 653 1026 Lipo-light.com

26 | www.thesalonmagazine.co.uk

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Program E>O’s award winning IPL Hair removal machine is now available on ‘Pay as you go’ with no binding contract or longterm commitment. Your IPL could be in your salon within 2 weeks!

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www.lipogenie.com www.thesalonmagazine.co.uk | 27

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SKIN CARE

Rejuvenation sensations

Revitalise your clients’ skin with this line-up of hi-tech, natural and organic solutions

COLLAGEN SHOTS

A beauty must-have for women in Asia, Collagen Shots each contain 10 grams of marine collagen to increase elasticity and plump out the skin. Clinical trials revealed a 41 per cent reduction in lines. RRP £30 for a month’s supply; Tel: 0844 555 5880 Collagen-shots.com

VITAGE VITAMIN C RADIANCE MASK Offering a potent dose of vitamin C, this 10-minute mask promises to boost collagen production, even out the skin tone and improve the overall complexion. RRP £26; Tel: 0845 555 2121

FAITH LIFT MASK Created as an organic alternative to invasive treatments, the Miracle Faith Lift Mask promises dramatic results in an instant as it lifts, tones and firms. RRP £50; Tel: 01204 469 101

COLLIN REGENERATING COLLAGEN GEL Collin Resultime’s multi-tasking hero Regenerating Collagen Gel contains five key molecules already naturally present in the skin to help it function in a more youthful way. Tel: 01767 682 288 Collin.ltd.uk

HEAVEN BEE VENOM MASK Made with bee venom from organic hives in New Zealand as well as manuka honey, shea butter and lavender, Heaven’s Mask controls the facial muscles for immediate lifting, tightening and firming while targeting wrinkles. RRP £73; Heavenskincare.com

30 | www.thesalonmagazine.co.uk

MATTIOLI IPL PULSE With two controls for hair removal and non-ablative skin rejuvenation, this hitech light pulsed machine can refresh the face while offering anti-ageing results, improved collagen production and reduced lines. Tel: 01234 841 536 Polarismedicallasers.co.uk

AHAVA FACIAL RENEWAL GEL For all skin types, this gel mask contains a super intensive concentration of Dead Sea Minerals to help revitalise and restore the skin’s natural radiance. Also formulated with vitamin C, grapefruit oil and calendula, it leaves the skin feeling clean and smooth. £25 + VAT; Tel: 01452 864 574 Ahava.co.uk

DOCTEUR RENAUD RASPBERRY SOFT MASK Rich in water, carbohydrates and minerals, raspberries are at the heart of Docteur Renaud’s Soft Mask. Used twice a week, it promises to restore softness, suppleness and radiance to dehydrated skin. RRP £24.50; Tel: 07760 784 267 E: office@ skinevolution.co.uk

LIVING NATURE VITALISING EXFOLIANT Containing 100 per cent natural preservatives, fragrances and ingredients, Living Nature’s award winning certified natural Vitalising Exfoliant removes old skin cells to reveal a brighter more vibrant complexion. RRP £22.45; Tel: 0845 250 8455 Livingnature.com

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Nora Bode and OXYjet UK are delighted to launch the new Leo machines and Intact treatment and homecare products. New for 2012 is the Leo De Luxe facial and body machine giving the UK its first Diamond Head OXYfusion technique in microdermabrasion. This compact and portable machine also offers Cry02, red and blue light technology, alongside the scientifically proven OXYjet pressure injection, spraying and breathing; The Leo De Luxe offers 20+ different natural body and facial treatments, is fully portable and has the ability to earn the salon an amazing net profit per annum.

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www.thesalonmagazine.co.uk | 31

Images courtesy of Zeki swimwear

SUNLESS TANNING PROMOTIONS

11 ways to get clients booking a spray tan Ensure it’s a long hot summer in the tanning room with these top expert tips OFFER A WEEKLY INCENTIVE When do clients want to bare a glorious summer tan? Probably all the time – but the weekend is a great place to start. Hot off the mark for the skin-baring season, Saks Hair and Beauty has hooked up with Xen-Tan to offer a nationwide Fake Tan Friday incentive. For £15, clients can receive a spray or hand applied by its expert therapists at participating salons

32 | www.thesalonmagazine.co.uk

until 30 September. The service takes 15 minutes and usually costs £40; however, the company hopes this will entice clients to book in every week and continue their habit even when the offer finishes.

BRING A FRIEND

Visiting the salon can be a sociable experience for many clients. So why not encourage them to bring their friends along to boost your bottom line too? Kim Mackenzie, marketing executive

for Euro Products, which distributes He-Shi, recommends offering a second service for a 50 per cent discount for clients that come in a pair. “Why not introduce a holiday buddy promotion during the summer where tanning clients who bring a friend can get theirs for half the price,” she says. “Girls go away in groups every summer and there’s no better way to get more clients into the salon and trying out your services than with this type of offer.”

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SUNLESS TANNING PROMOTIONS CROSS PROMOTIONS If your salon has a nearby boutique offering swimwear or other holiday essentials, asking the owner if they’d like to join forces for a cross promotion could prove to be lucrative. It’s an idea that Daniela Chandler, director at Bury St Edmonds’ SK Clinic and Spa, believes can be very popular with clients. “Incentive cross-promotions with local retailers often prove to be highly successful,” she says. “For example, offering customers a discount on sunless tanning services when they spend over a certain amount on swimwear or summer collections can prove to be good news for both parties.”

MULTI BUY DEALS Offering clients a discount for buying your services in bulk can be a great way to boost figures during a quiet spell. And offering multi deals to regular clients can also help instil loyalty. “We have just sent out an emailer to our loyalty card database offering them three tans for £30, which is worth almost £80,” says Sara Holmes, manager for Stuart Holmes Hair and Beauty. “The offer only went to existing clients and it is our way of re-engaging them with the salon. The likelihood is that 30-50 per cent may not actually use all three tans. Also, we are providing an opportunity to get them in through the door on three separate occasions – meaning three separate opportunities for up-selling.”

REFERRAL SCHEMES Clients who visit the salon for a weekly manicure or blow-dry provide a captive audience for your sunless tanning services. Training your stylists, therapists and front of house staff to casually mention special offers to entice them to book add-on services is a great way to maximise spend. “In my experience, cross referral schemes always work the best when trying to promote a certain service,” says Britta Krueger, founder of beauty product and training supplier Beautytrix. “Try and encourage clients that usually book in for a different service to try tanning by offering them a discount with their next appointment.”

34 | www.thesalonmagazine.co.uk

CELEBRATE

Hosting a celebratory event is a great way to interact with the local community while raising awareness and boosting bookings. Amy Armitage, marketing executive for Xen-Tan, suggests hosting a Bank Holiday extravaganza to gain more customers throughout the summer months. “Events are ideal promotional opportunities,” she says. “Always take public holidays into consideration so you can decide when people will have more time and disposable income. You could even join forces with local businesses that have a similar customer base but don’t offer competing services. August bank holiday is a great time as it can tie in nicely with customers’ holidays.”

GO MOBILE

Take your inspiration from the big brands such as St. Tropez and mastermind your own ‘spraycation’ mobile promotion. The brand will be touring all over the UK this summer with a luxury beach-themed pop-up stand bringing rays of faux sunshine to key cities including London, Birmingham and Manchester at venues such as shopping centres. Consumers will also receive free retail product samples. Re-create your own downscaled version by taking your services to local events, nightclubs, parties and festivals and give out discount vouchers for salon bookings.

TOP UP TANS

Encouraging clients to re-book so they become “addicted” to spray

SUNLESS TANNING PROMOTIONS tanning is a sure way to develop a solid following – particularly if you offer value for money. Chichester’s Q Hair and Beauty manages to entice clients to re-book their tan every week with a special top up offer. Head therapist Sarah Horsley explains: “Our ongoing offer with St. Tropez is a top up tan for £15 within the first two weeks of the original. This means that clients can keep their tan continuously through summer. Having a reduction in price on the second visit also helps clients that would like a tan before a holiday or special occasion as they can try it out first.”

PROMOTIONAL HOOKS Devise a clever marketing initiative like Sienna X’s BritTANia glow and create hype in the salon around your service. The brand has worked with celebrity tanner James Harknett to come up with a new Brit-inspired tanning menu – just in time for the Olympics – offering a bronze, silver or gold finish that flatters every skin tone. The

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company has also created special POS for salons wanting to promote the new services and boost bookings. Thinking outside the box to get clients and the press talking is a sure way to maximise the results of a promotion.

WONDERFUL WEDDINGS If a spray tan is good enough for the Duchess of Cambridge on her wedding day (she reportedly opted for Xen-Tan), then it’s good enough for every bride. Don’t miss this market for your promotions not just in the summer months, but all year round too. “Weddings is a key market for salon businesses,” says Armitage. “Just a hint of a natural looking golden glow contrasts magically with the white of a wedding dress and a tan is even more important if the honeymoon is somewhere exotic. Consider attending local wedding exhibitions and offering a special group price for wedding party tans including bridesmaids and mother-of-the-brides.”

UPSELL WITHOUT THE HARD SELL

Upselling is an integral part of raising your salon’s takings from an average week to a great week. But one of the biggest challenges salon owners face is changing their therapists’ thought processes from delivering a service to becoming a sales person. Clients visit your salon to receive expert advice and it’s your team’s job to offer the best course of treatment and aftercare. “Tell your therapists that they are selling the result not the product,” says Sunjunkie’s Marie Hills. “When a customer books in for a full body spray tan they are purchasing the result – a great looking tan. Don’t fall in to the trap of explaining in laborious detail the full ingredients list or technical specifications. Instead talk about the great result, how to maintain it and all the different options for their next visit: suggestion is much more powerful than the hard sell.”

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www.thesalonmagazine.co.uk | 37

GREEN SALONS

The simple life Opting to run a greener and more sustainable business is not only good news for the planet. Three salons reveal how it can attract clients, improve staff morale and boost a healthy turnover too

ccording to recent research from Proctor and Gamble’s Future Friendly programme, seven in 10 Brits want to be greener but don’t know how to change. And that high figure is probably representational of UK business owners too. Big corporations from Apple to Coca Cola have been boosting their green credentials as the world becomes more focused on sustainability and the environment. But for the SME on the high street, turning over a new green leaf can seem like a daunting prospect. According to the experts, however, being ‘future friendly’ is about taking small steps towards a more eco-conscious way of living – from reducing energy consumption to recycling and opting to work with product houses that take their eco responsibilities seriously. And the good news is that running your business with the ‘reduce, re-use and recycle’ mantra is not only good for the planet, but good for saving on many business overheads too. Moreover, with increasing numbers of consumers wanting to reduce their carbon footprints, it can be yet another USP to set your salon apart from the competition. With that in mind, we’ve been on the hunt for Britain’s greenest salons to discover the best ways to streamline a modern day hair and beauty business. So from reducing energy consumption to encouraging staff and clients to recycle, meet our top three…

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ECO SALON ONE: Ruby B LOCATION: Chiswick, London OPENED: Sept ‘10 PRODUCTS: Natulique, Aveda and Macadamia Oil SERVICES: Hair and beauty CHAIRS: Eight BEAUTY ROOMS: Three GREEN CREDENTIALS: Founded by vegetarian Ruby Byrne over 18 months ago, west London’s Ruby B prides itself on its green credentials. The salon team uses eco-friendly products, recycles as much as waste as possible, uses low voltage lighting and focuses heavily on being energy efficient. Each of its staff members also cycle to work while its owner is currently investigating installing rooftop solar panels. Creative director Sonia Byrne says

the biggest obstacle preventing her from running the business in an even greener way is money as well as other essential suppliers, such as energy companies, not meeting the expectations she’d like. However, hair and beauty product-wise, the owner feels she’s found likeminded brands to work alongside. “Natulique in particular is very natural and has no ammonia or parabens within the whole range,” she says. “This means it’s safe to use but still achieves the results we want. It has an amazing colour line and wet products range and is kind to the environment in as many ways as possible from the ingredients used to its wind-powered factories.” WEBSITE: Rubyb.co.uk

For further details on introducing Beyond Organic Skincare into your salon, please call... Sales Tel: 0845 500 3550 Email: sales@beyondskincare.co.uk www.beyondorganicskincare.com

www.thesalonmagazine.co.uk | 39

GREEN SALONS

ECO SALON THREE: Karine Jackson ECO SALON TWO: Élan Hair Design LOCATION: Inverurie, Aberdeenshire OPENED: 1971 PRODUCTS: Aveda, Paul Mitchell, Goldwell and Lanza SERVICES: Hair CHAIRS: 26 GREEN CREDENTIALS: From the Aveda products used and stocked in the salon to its focus on being more efficient with water and fuel, the team at Scotland’s Élan Hair Design works hard to ensure the business is as green as possible. The long established company chose to be more environmentally friendly to help it stand out from the competition while helping to save the planet. The salon uses electricity-saving LED lighting, energy-saving motion detectors, special basins that cut water consumption by 64 per cent, carbon zero Italian furniture, floor tiles made from re-constituted

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materials and a range of other ecofriendly alternatives. Owners Gordon and Lorna Milton cite keeping up with new green technology as one of the most difficult aspects of running an eco-aware business. However, they say that getting staff on board “is easy” and encourage them to recycle at home and take food waste to be composted while discussing green initiatives on a regular basis. For other salons contemplating becoming greener, they recommend: “Start with the small stuff: recycle more, compost, use eco-cleaning products and opt for Fair Trade. On a wider note, search for grants and interest free loans to make changes and swap your cotton towns for their disposable equivalent to reduce water consumption.” WEBSITE: Elanhair.co.uk

LOCATION: Covent Garden, Central London OPENED: August ‘03 PRODUCTS: Organic Colour Systems, Unite, L’Oreal, Kerastase SERVICES: Hair and beauty CHAIRS: 12 BEAUTY ROOMS: two GREEN CREDENTIALS: While coowner Karine Jackson doesn’t claim her eponymous salon to be 100 per cent green, the team has gone a long way to ensure that it is as environmentally friendly as possible. A big part of its ongoing strategy is using green products that “don’t compromise on results” such as British brand Organic Colour Systems. “Because the products are made in the UK they have a low carbon footprint,” she says. “But they also aren’t tested on animals and use certified organic ingredients for their natural properties.” The salon also uses disposable towels, low water pressure at the backwash and halogen lightening to minimise water and electrical use. She also recycles as much as possible and turns off the salon lights when it is sunny. Jackson says that working with the council to recycle is the biggest issue affecting the salon’s green credentials but she hopes this will improve. Her advice to other salon owners is to hunt down the best green product lines: “There’s no point on taking on a range that doesn’t work as you will lose business,” she says. Moreover, that changing the way the entire team thinks and works isn’t always easy but is “a must.” She adds: “You need to take small steps and understand that you don’t have to change the world overnight. Make sure you understand what you are changing and why.”

GREEN SALONS

Power ranges Boost your salon’s green credentials in an instant by partnering with an eco-aware brand

AVEDA As one of the original hair and beauty companies to consider the environment, Aveda ticks all the right boxes – from its recycled packaging, ingredients and renewable resource ethics – for a greener salon. Tel: 0800 054 2979 Aveda.co.uk

NATULIQUE

ORGANIC COLOUR SYSTEMS

Danish brand Natulique offers a range of professional hair colours, shampoos and conditioners using certified organic ingredients. The company also strives to be eco-friendly in every aspect of its production process. Tel: 0208 997 4781 Natulique.me

Created by independent manufacturer Herb UK, OCS has been offering ammonia-free hair colour since 1990. The company also supplies organic shampoos and styling products while maintaining an ethical environmental policy. Tel: 01590 613 490 Organiccoloursystems.com

SCRUMMI

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Made from natural cedar and eucalyptus fibres, Scrummi disposable salon towels promise to perform better than their cotton counterparts while eliminating the need for washing and drying. Tel: 01634 821 609 Scrummi.com

French company La Biosthetique’s Natural Cosmetic range comprises products made from almost 100 per cent natural resources including plantderived ingredients. Tel: 01296 611 731 Labiosthetique.com

Offering natural and organic tanning solutions and pure mineral make-up, Fresh Indulgence runs an ethical and environmentally sound business using recycled packaging and solar power. Freshindulgence.co.uk

ZOYA Zoya – which was founded in the US in 1986 – was one of the first companies to create a nail polish formula without certain chemicals. Its products are free from toluene, camphor, formaldehyde and DBP, making it an idea solution for a greener salon. Tel: 01753 573 423 Supernail.co.uk

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BEYOND ORGANIC SKINCARE

TANTRIX

Founded in 2006, Beyond Skincare’s line of certified organic products have won six awards. Priding itself on helping salons move into the organic arena without compromising on results, its signature treatments include the Bioactive Facial. Tel: 0845 500 3550 Beyondorganicskincare.com

Newly launched Tantrix Organic sunless tanning solutions have been developed using high qualty ingredients to create a natural looking tan. With caffeine, ivy extract and caviar, it helps to moisturise, remineralise and regenerate while leaving a warm and dry sensation on the skin. Tel: 0845 022 2233 Beautytrix.me

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BUSINESS Why your salon needs a professional PR and how to get ahead by getting online

Paper chase I

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n today’s fast-paced internet age, reaching out to potential clients has never been easier. But with the vast choice of communications mediums on offer, it’s essential to select the correct avenue for your business. So from choosing a professional PR consultant to getting your website up to speed, we reveal how to stay ahead over the next few pages…

www.thesalonmagazine.co.uk | 45

ADVERTORIAL

A family affair As Salons Direct celebrates its twentieth year in business, we look back at its journey from a small mail order company to a major hair and beauty supplier

his month professional hair and beauty supplies specialist Salons Direct celebrates its twentieth anniversary. From the humble beginnings of a husband and wife homerun mail order business, the company has now grown into a leading supplier of the hair and beauty trade serving salons across the country with everyday essentials. Over the years the enterprise has also been awarded with various accolades for its services, including Best Website for two years running from the Guild Awards of Excellence and Best Wholesaler 2012. Located on the Wirral just 10 minutes from Liverpool city centre and 20 minutes from Chester, Salons Direct operates from its 40,000 sq ft premises, which includes its picking and packing warehouses, call centre, marketing and design department, web team and a flagship superstore and furniture showroom. The company began life as a 16-page mail-order brochure back in 1992 and now produces a 472-page hair catalogue and 370-page beauty version along with running Salonsdirect.com – a full ecommerce website boasting in excess of 8,000 products.

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“When we began, nobody believed our venture would work”, says managing director and founder Gareth Roberts. “Many suppliers we approached simply didn’t believe a mail order catalogue could ever work within the hairdressing industry. But we always had faith in our idea, and 20 years down the line we are hugely proud of our achievements” The pair’s mission to deliver high quality professional products at value for money prices directly to the salon door remains

prominent today and the company is constantly evolving to meet its customers’ high expectations. “We always try and move with the times,” says Roberts’ daughter Danielle Jones, the company’s marketing director. “Customers expect fast deliveries and we strive to have goods with our customers the very next day. Facebook has become an integral part of our marketing strategy; with 25,000 fans it allows us to communicate with customers in a way we have never done before. We will also be launching a new mobile website next month to meet the demands of our many customers who are browsing our site using a mobile device. There are exciting times ahead.” In spite of its rapid growth, Salons Direct still retains a firm grasp of its core values, identity and philosophy and remains a family-run business. Today founders Gareth and Valerie Roberts are supported by their two daughters and a son-in-law, who each play their own role in the daily running of the business. So whether it’s stock re-ordering, staff training, a salon refit or news and gossip from the hair and beauty world, Salons Direct have got the means to take care of your business. Here’s to the next 20 years! Tel: 0844 875 7775 Salonsdirect.com

BUSINESS

is it PR you’re looking for? Emma Rowbottom, founder and director of Seven Publicity, reveals why hiring a publicist to offer a professional PR service speaks volumes about your business

mage is everything, and never more so than when it comes to the public perception of your business. With this in mind it makes great business sense for salon owners to enlist the help of a PR professional who can offer a package tailored to their individual business needs. Successful PR is about reaching out and engaging with the right audience with the right message. It’s about managing your reputation and how your business is perceived and received. Positive editorial coverage is worth its weight in gold, elevating your brand in the eyes of the consumer and ensuring everyone is talking about you – for all the right reasons. It offers third party credibility and endorsement, is crucial to brand building and helps to foster an image and message that can’t be built on advertising alone.

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Whether you’re a well-established brand looking to capitalise on your success or a fledgling business starting from scratch, a competitive marketplace means you need to ensure your brand stands out. Working in collaboration with your chosen publicity team will ensure your business benefits from strategies that really deliver on your key objectives. But before they can deliver on them, it’s up to you to really think about what they are. It might be raising your profile locally or in the industry, increasing footfall to your salon, or winning industry awards to make you a more attractive proposition to product manufacturers or a higher calibre of staff. Whatever your objectives, you need to ensure your publicist is truly in tune with your end goal, so that everything they work on is in direct synergy.

If you are looking to hire a publicist then the best long-term route is to pay them on a monthly retainer with a contract in place detailing the services you can expect during the term. Working in this way is more advisable than one-off project-based publicity campaigns. While effective, when you work on a long-term basis the relationship between publicist and salon can truly flourish.

Just their type Having a publicist in place illustrates a serious business approach and while it’s often overlooked in small businesses due to cost, it can reap fantastic rewards. PR is a strategic yet stealthy way of raising your profile and while you can’t control exactly what is written about you in the press, you can steer your brand in the right direction

BUSINESS

through the use of the right words and professional imagery that illustrates your professionalism and business-savvy style. Journalists love well-written press releases that are factual, informative and engaging. The right words can bring a tiny thought to a concrete plan and into a truly flourishing concept that results in a great story for their publication, and maximum exposure for your brand. Your publicist will be able to advise you on all aspects of communication within your business and will spot the potential in everything that you do. They should work in an advisory capacity to maximize the opportunities and ensure that your brand message is consistent and communicated effectively across the platforms that matter to you. At Seven Publicity we offer PR services that are both reactive and proactive. We work on developing cool, creative campaigns with our clients that are targeted and specific, with both shortand long-term objectives. We also offer brand consultancy and custom publishing solutions, which incorporate awards entries written, designed and printed into hard-back books, as well as bespoke in-salon magazines that we write, edit, design, print and distribute. This is a great marketing tool and a creative, visual

barometer of your business. As well as sending to clients, these can also be mailed to select press.

Socially aware Todayâ&#x20AC;&#x2122;s ever changing and competitive marketplace means it is vital that your brand is visible to your clientele in all areas to help increase brand awareness and further develop relationships with your clients. Social media offers relationshipbuilding opportunities that are virtually limitless, and through the use of these ever-expanding platforms allows you

access to information, prospects and alliances both nationally and internationally. By integrating your social media strategy with more traditional PR services, you can promote your brand and services and get a message delivered not only to the press, but to your client base across all available newsfeeds too. Overall it is about taking a proactive stance towards audience building; if you donâ&#x20AC;&#x2122;t specifically target your audience you have very little chance of being seen in an already crowded market place. So it pays to shout a little louder than most.

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BUSINESS

DIY PR checklist Decide on your USP and why people should visit you or write about you. The devil is in the detail: if you are sending information about your business to journalists, ensure it’s factually correct and your copy is concise and word perfect. Never over promise and under deliver – journalists work to tight deadlines, and if you let them down, it’s unlikely they will feel they can rely on you in the future. Low-resolution imagery is the bugbear of every editor, so ensure you have professional, high-resolution images of your salon and staff on file. Submissions for editorial use must be 300dpi (dots per inch) at A4 size, in case it is used as a full page. Make sure your contact list is updated. Don’t send everything to the editor, instead find out who deals with the sections of the publication you want to target and work on building up a relationship. Find out how they like to receive their material and ensure images

are labelled and spelt correctly. Advertising campaigns should be targeted and meaningful. Come up with creative solutions that will add a point of difference to the titles you collaborate with, while delivering on your brand’s key messages and positioning you or your staff as experts in your field. Does your website portray the right message about your business? It’s the shop window into your salon world; if it’s cluttered and hard to navigate this reflects badly on your business. A large, robust and well-managed client database is a huge asset to any business and can be a valuable marketing tool to inform clients of offers or promotions. Consider linking in with local, premium brands for client evenings or charity events. This will help to establish mutually beneficial and long-lasting collaborations, while helping to gain coverage in the local press. Look at launching a loyalty card for your clients, rewarding them for spend and frequency of visit.

Offer corporate rates to larger citybased organisations, opening up a fresh dialogue and a new potential set of clients. If you’re a new business, plan a launch party and invite key journalists as well as businesses within your local area. Entering awards can hugely benefit your brand, so draw up an annual plan of national and regional awards, highlighting the people in your business best placed to enter. All your promotional activity, such as seasonal campaigns, client offers or competitions should be extensively communicated via all available and appropriate channels, such as pointof-sale material, vinyl window displays and online. Whether it’s an anniversary, charitable initiative, a new shoot or a show, all news is good news. Research, statistics, product news and collection imagery can all be used to grace the pages, and sometimes covers, of a magazine.

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ADVERTORIAL

Time to shine Why Britain’s Amargan Hair Therapy is becoming the haircare brand of choice for thousands of salons around the globe

hanks to its growing number of aficionados around the globe, the Amargan Hair Therapy brand is going from strength to strength. Its maker describes its growth as “meteoric” since it launched three years ago and today its products are sold through salons in most European countries and continents beyond. The Amargan Hair Therapy collection is the brainchild of John Cummings (pictured below), a hairdresser for 35 years, who has been running his own salon group in north London for the past 25 years. In common with many of today’s most successful hair care lines, the brand has benefited from being devised by a hairdresser and salon owner based on his own personal understanding of the trade. “My experience as a hairdresser has definitely been an asset as we developed the range,” Cummings explains. “I’ve been intrigued for many years by argan oil and its uses. I’m proud to say that we were among the first to pioneer the incorporation of this miracle oil into a hair care regime. The benefits it brings are numerous as regular Amargan users testify.” While true argan oil comes only from one part of Morocco, the founder has strived to ensure that the entire collection is otherwise British. And with this in mind, all of its products are developed and manufactured entirely in the UK. Cummings adds: “My years as a hairdresser have convinced me of the advantages of a compact range comprising products that really do what they promise. They are also suitable for all hair types – including both men and women – with each item designed to treat a specific hair care issue.” The brand’s best-selling hero product is its Amargan Hair Therapy Oil, which now has a huge following of stylists and their clientele. “It was innovative when it was launched – a non-greasy, lightweight oil suitable for all hair types – even fine,

thin hair,” says Cummings. “And I think the secret of its enduring success is that results and improvements in the hair’s condition are instantly noticeable. The inclusion of argan oil in each item in the range enhances every product.” He adds: “The range is streamlined; we know that counter space is always at a premium. Products are eye-catching and appealingly packaged, have a pleasant fragrance and each one does what it promises effectively. We also have more exciting products in the pipeline for launch later this year.” The rapid expansion has already necessitated two moves to larger premises to cope with orders. And despite being a homegrown company, sales director Stuart Webb has masterminded a massive overseas expansion. Amargan has exhibited this year at Cosmoprof, Bologna and Frankfurt and is a regular at all the leading relevant UK Shows. Cummings concludes: “We are unique, I think, in concentrating exclusively on Amargan Hair Therapy. Each product only comes about after intensive collaboration with chemists and following extensive testing on my guinea-pig salon clients, many of whose locks I’ve been looking after for 25 years.” Built up carefully on such solid foundations and knowledge, Amargan looks set to last the course too as it continues to collect an even bigger fan base of loyal followers. Tel: 01525 383 747 Amargan.co.uk

THE PRODUCT LINE Amargan Hair Therapy Oil Instantly absorbed into the hair, this miracle oil helps to eliminate frizz, adds shine, detangles and strengthens all hair types. It leaves no oily residue and is rich in essential fatty acids and vitamin E.

Amargan Advanced Styler Enriched with keratin and argan oil, this is a new concept in styling. Designed to give incredible hold and control the most difficult of hair types, it boosts condition, shine and strength and eliminates static.

Amargan Shine and Protect Spray This light spray adds shine to all finished hairstyles. A more generous spray can be used to define and enhance curly hair.

Amargan Purifying Cleanser Deeply cleanses the hair and scalp removing all impurities and product build-up.

Amargan Nourishing Protein Cleanser This gentle formula has been designed to cleanse the hair, scalp and body without the use of sulphates and parabens. The inclusion of argan oil nourishes the hair and plant-derived keratin penetrates each strand, locking in moisture while adding strength and elasticity.

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BUSINESS TIPS

The world at your fingertips M

Catalyst’s Johnny Paterson reveals how to maximise your salon’s online presence

uch has changed in the world of commercial websites in a very short time. Gone are the days when salon sites were purely a place clients could view as an online shop window before their visit. Today, websites that are built and maintained with care, are potentially the most cost effective marketing and sales tool a business owner can have. So how can you ensure you’re making the most of your website? I think it can be broken down into these five steps:

Step one: responsive design New technology responsive design

has done away with the need for two separate websites for computers and mobiles or tablets. With over 60 per cent of the population now choosing to reach websites using smart phones, responsive design moulds the website to suit the platform that’s accessing the site. Therefore key areas that were previously only readable on a desktop or laptop are now prioritised automatically – ensuring all key elements are easily read. This extends to all types of tablets as well. Responsive design is no flash in the pan fad. It’s here to stay and must be built into any website build protocol – if it’s not, then you’re losing customers and not working with up to speed web designers.

At Catalyst, all of our website builds are responsive – because we are investing in the future – and are built in WordPress, a content management system that Google loves, allowing the site to gain a higher ranking. Crucially, WordPress also allows clients to change the website content very easily, so no more massive bills from agencies for making small amendments.

Step two: content Great website content is so important for two main reasons: you must engage site visitors immediately with information that they are searching for and the content must match your business and your SEO work (see next step), which in turn will

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BUSINESS TIPS elevate your Google rankings.

Step three: Search Engine Optimisation (SEO) In the previous two sections we’ve talked about SEO. So what is it? Quite simply, it’s the process your website can be naturally boosted by in the search rankings. Having the relevant key content in place on your website coinciding with the end user’s needs means that your sight will be at the forefront of their searches, increasing the efficiency of your site and dramatically improving your market penetration. Last year, correct use of SEO generated £72,000 of extra business for Catalyst – a not uncommon result. To work SEO you must do a number of simple things with your designer, including adapting your H1 and H2 titles, meta tags and page titles. For further advice, seek an SEO expert.

Step four: Google Pay Per Click This route is the internet’s version of paid for advertising. You can control it by putting a limit on the number of clicks

allowed per day onto your site. If you have a great product, service or piece of news that you need to promote, then Pay Per Click will generate extra interest in your site. Then it’s up to you, your website and the offer to convert this interest into sales. For me, however, I tend to use Pay Per Click on searches where I believe that the offer is not getting the prominence it deserves. So if you have achieved a naturally high ranking organically through SEO, there’s really no need to invest in Pay Per Click. Before considering it as an option, ensure you fully understand the costings and build them into the price of a service. To make really sure, talk to a specialist agency, as it’s very easy to make a costly mistake here.

Step five: social media integration In the past 12 months, Twitter and Facebook have evolved into important, commercial tools that businesses can use to generate turnover, clients and awareness. More and more instantaneous

communications are being accepted and demanded by clients who also are very open to creating electronic relationships with a limited number of trusted sources. And that means potentially, you! So be social media savvy and reap the benefits of this free marketing tool. Johnny Paterson is managing director for media consultancy firm Catalyst and has15 years’ experience working with salons such as Sean Hanna and Anne Veck. For more information on all the above subjects or for free business advice, please visit Catpr.com

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EDUCATION

The next step Turn to Saks Education to further your career

ollowing the success of its hair and beauty NVQs and apprenticeships, Saks Education is now offering a series of team leading and management qualifications. Saks Education has been officially acknowledged as one of the UK’s best training providers, with a proven track record of excellence and outstanding achievement rates. Targeted at those working in the hair and beauty industry who are ready for the next step in their career, Sak Education’s new qualifications are tailored to the individual’s needs and can be completed within 12 months. The team leader programme is aimed at those in a supervisory role or who are taking their first steps in business management. Completing it will help

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professionals understand how to motivate and communicate a team, inspire better performance, set objectives and manage conflict, all while gaining a nationally recognised qualification. Meanwhile the management qualification is for those who are currently undertaking some managerial responsibilities or feel the management route is the career path they’d like to follow for the rest of their career. Completing this qualification will develop their skills in improving staff performance, setting performance objectives, managing personal development, leading and managing meetings, making effective decisions and show them how to follow disciplinary procedures. Tina Rook, head of Saks Education, says: “Confident managers who relate well

to their team not only have a higher rate of job satisfaction, but they also have lower employee turnover. This qualification can help achieve this, and the support we offer to every one of our students is second-tonone.” For more information contact Saks Education Tel. 01325 341 605 E: education@saks.co.uk Saks.co.uk

ADVERTORIAL

Going mobile 1&1 Internet’s Richard Stevenson reveals why all salon owners should consider the benefits of optimising their website for mobile use

ritish businesses are working hard to create visibility online for their services and to adapt to the changing needs of today’s consumers. While hair and beauty professionals will always be most concerned with the standards of their work and advice, no beauty therapist or hairdresser these days can afford to neglect their business development online. There is clear evidence that more people are browsing the web on the go with devices such as the iPhone or BlackBerry. IDC, a global provider of market intelligence, saw that in the past year, smart phones surpassed global PC shipments for the first time in history. But recent research shows that a high number of UK firms – including hair and beauty salons – may be at risk of losing the audience they worked hard to acquire as consumers now switch to browsing the internet from a mobile device instead of an ordinary computer. Despite 64 per cent of small business owners having used

IS YOUR SITE MOBILE READY? Today there are website packages aimed specifically at helping small businesses such as hairdressers and beauty therapists launch a compelling and effective website in minutes. In particular, there are packages from around £10 per month that provide a choice of industry-specific templates and content that deliver a website automatically optimised for display on popular smart phones. Every hair and beauty salon must ensure they are online whenever and wherever their customers need them. By accommodating the mobility of their online audience, customer loyalty and spend can be enhanced. For more information on the products available from 1&1 Internet, visit 1and1.co.uk

a mobile device to surf the web in their personal lives, more than half (53 per cent) have not yet checked the appearance or functionality of their own business website using this method. The smaller screen and touch functionality of mobile devices can often make it necessary to adapt the design of a website. Furthermore, a significantly higher number of operating systems and browsers have to be supported as compared to local hardware like PCs. From businesses surveyed that had examined their web presence from a mobile, 41 per cent admitted their website had a reduced appearance from a mobile device, and 36 per cent knew of reduced functionality. Meanwhile, only seven per cent of firms were confident they had optimised their websites for mobile usage, while 65 per cent have no plans to do so. It appears that many UK business owners today place a low importance on whether their website can be used comfortably from a mobile device. Only the minority of owners (18 per cent) believe that a mobile-friendly website would positively impact sales revenue, 23 per cent recognise a link to brand enhancement, and 31 per cent feel it could provide access to a broader range

of customers. Some 43 per cent of owners agree that an optimised website could make a difference to the overall visibility of a business. The figures suggest that complacency on the issue has the potential to place firms at risk of losing website visitors and failing to engage with consumers. Thus, it is perhaps unsurprising that mobile-friendly website features are still not commonplace. Only one in four firms have a location map on their website or have location listings on popular search engines such as Google. Interestingly, the level of optimisation for mobile devices varies on an international scale. Spanish business owners are most likely to have checked their website for mobile usage (58 per cent), while German firms are the least likely (31 per cent). Meanwhile French companies have made the most efforts to optimise the design of their websites (13 per cent). The data shows that many UK websites have not yet reached the smart phone age. Hair and beauty professionals must ensure that when their site is viewed on a mobile it loads promptly, functions correctly and comprises an attractive and fitting representation of their business.

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FACEBOOK MASTERCLASS

What’s your Virality? In the ﬁnal instalment of her Facebook Masterclass series, Valorie Reavis reveals how to maximise the posts that get your fans talking

ometimes it seems like the people at Facebook simply make words up, especially in the case of one of their latest (and most important) statistics – ‘virality’. Seriously? Is that even a word? But before we write a letter to Webster’s Dictionary, let’s refocus on what it means instead because, whatever they call it, it still has a serious impact on your Facebook page performance. Engagement used to be the key performance indicator for most campaigns and while it remains an important factor for both growing your fan base as well as maintaining relevance with your existing fans, it’s only the beginning in the eyes of the virality guru. Virality essentially is defined as the number of people that have ‘created’ a story about your post out of the total number of individuals that have seen it. Typically represented as a percentage, this little nugget of information tells you how many people find your post so interesting that they have engaged to a point that it has been shared with their fans. This doesn’t mean that they have just clicked ‘Share’ and posted it with comments, although that action is included. It just means that they have engaged with the post in a way that has created a story that has shown up on their wall. For example, when someone

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‘likes’ a post, it shows up in their recent activity, in the ticker and in the newsfeed, sharing your post with their friends. This sort of engagement is much more useful than viewing your photo, wouldn’t you agree? After all, if they just looked at the photo no one else knows about it besides you, Facebook and that fan. It’s much better if they ‘like’ the photo so all of their friends know they’ve been looking at it, too. Below is a list of engagement actions that your fans can do when they see a post, which we’ve listed in order of impact from a simple view to an RSVP to a Facebook event. In the latter half of this list are all of the actions that make up this new virality category of stats for Facebook and can be seen in Insights under ‘Talking about this’ as an aggregate total. This area has confused many people since the shift

in Insights, but it basically identifies the number of people ‘talking’ about your post on their own Facebook profiles. Think of it as super-charged engagement. Too easy, huh? You can also see the virality of each post on the ‘Overview’, which is helpful when it comes to planning what you post ongoing. The posts that have the highest virality are those that you want to keep posting because it is an essential part of any campaign; it’s the Facebook equivalent of word of mouth, and every salon and spa knows the power that word of mouth has on the bottom line. Valorie Reavis is an online and social media marketing guru with Linkup Marketing focusing on search engine marketing, salon email marketing programmes and social media marketing for salons and spas

ADVERTORIAL

Perfect partners Xen-Tan’s new Prestige Partners Scheme promises a wealth of exclusive business opportunities for ambitious salon owners

esigned to recognise and strengthen successful salon affiliations, sunless tanning brand Xen-Tan has created an exclusive Prestige Partners Scheme to help its most ambitious customers achieve even more. The company, which has sound understanding of the market and 18 award wins under its belt, says that sought-after tanning services are driving market growth and that the sector offers an “area of opportunity” that many salon owners are yet to explore. “Tanning has been identified as an area with huge growth potential industrywide,” said Natalie Roche, managing director of Xen-Tan’s UK distributor Skin Solutions UK Ltd. “Increased consumer spending on tanning treatments means increased profit-generating opportunities for spas and salons. The elite benefits offered by the Prestige Partners Scheme offers a chance to ensure further growth and optimise the tanning side of their business.” So what exactly is the Prestige Partners Scheme? In short, the exclusive initiative has been developed as a mutually beneficial partnership to help salons stay one step ahead of their competitors and encourage growth, while helping them adapt to changing trends. Xen-Tan is looking to work with likeminded salons that reflect the brand’s ethos and personality, while salons gain from working with a soughtafter, award-winning brand with exclusive benefits that give them a competitive edge. Recent market research conducted by Xen-Tan found that salon owners regarded a timely and reliable delivery service as a key component to the success or failure of their business. Xen-Tan guarantees

that all Prestige Partners will receive free and fast next day delivery to ensure they can respond quickly to changing customer demands. Good quality customer service is a priority for salons, which is why Prestige Partners will be given a dedicated account manager who will deliver a personal service with a wealth of industry knowledge and a tailored approach to support the business and drive growth. Meanwhile, salons will be issued with tools to maximise their involvement in the elite partnership - from a Prestige Partner merchandising guide to point of sale materials to raise awareness. Partners are also set to benefit from exclusive promotions, priority product ordering for new launches, special in-store promotions for customers, staff incentive schemes and training master classes. This highly coveted package of benefits also includes local and national PR support and a priority listing on Xen-Tan’s online stockist locator. Roche says: “Although it’s an exclusive partnership scheme, it’s not always going to be about working with the biggest salons. It’s about working with those who have that professional mind-set and real passion for growth. We want to share our ambition for growth with salons, providing them with a prestigious service.” Xen-tan.co.uk/trade

DO YOU HAVE WHAT IT TAKES TO BECOME A XENTAN PRESTIGE PARTNER? Xen-Tan is on the hunt for like-minded ambitious salon owners to become its Prestige Partners. In return for working hard to promote its products and services, the company is offering a plethora of benefits including exclusive support and revenue-making opportunities. Interested? Contact its customer services team on Tel: 0844 800 7661 or E: info@xen-tan.co.uk

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MANAGER PRO

You’ve got mail Stuart Holmes reveals the importance of embracing new technology to effectively communicate with clients

“I

love getting a letter in the post - something that is addressed to me rather than ‘The Occupier.’ A letter that’s interesting and not asking for money is always a joy to open. “However, I am realistic. Today ‘snail mail’ is not as cost effective or timely as the other alternatives, so at Stuart Holmes Hair and Beauty, we predominately use e-marketing as a way of keeping our clients informed. “The ease of sending and responding to an email has made all of our lives a lot simpler. There are no handling or postage costs. It is delivered within seconds and the response can be just as quick. All you need is an internet connection. We have found that a well-planned e-marketing strategy is an effective and efficient way of engaging with our clients. We can plan our correspondence so that we reach the right person with the right campaign and avoid the ‘pester factor’ that regular e-correspondence can elicit. “We’ve also found that linking the website to the database can also provide useful information about the user and therefore refine the customer profile. E-marketing campaigns are easily traceable with the web analytics that are available. And we’ve used these to track various campaigns with sometimes surprising results. “Campaigns that we thought wouldn’t be too successful have proved exactly the opposite; but without the traceability, we’d never have known. Through digital correspondence, you can see exactly how many people opened the email and clicked through onto your website. You can also see how many people deleted the email without even opening it. “Our Secret Sale is a perfect example of an engaging email campaign creating what the jargon lovers would call ‘good social currency’. By this I mean it’s a campaign that creates goodwill through being forwarded or discussed, therefore

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becoming viral. The email is sent out to the entire database and we actively encourage our clients to forward it on to their friends. “Email marketing is incredibly costeffective and requires less manpower to implement when compared with a traditional snail mail campaign. So long as it’s properly planned and effectively targeted, you can reach the right customers at a much lower cost than traditional marketing methods. “Using email as a communication method also means you can respond quickly to current affairs and get a relevant message out to your database. We’ve done this extensively in the past to communicate with our database in times of extreme weather. For example, during a heat wave, we may write to our database to let them know that they’ll receive a complimentary ice cream. At the other extreme, when snow was on the ground last winter, we were able to email our database and say we were still open for business. We used this to our benefit to promote cancellations and encouraged customers who could walk to the salon to take advantage of these. “Good email marketing, however, must be kept simple. It needs clear calls to action and must be visually attractive. The simpler and the better it looks, the more click-throughs and opens it’ll achieve.”

The pros and cons of email marketing PROS • Ease and speed of delivery – emails aren’t difficult to produce and can be delivered in seconds. The response time is equally swift and painless. • Affordability – the costs are typically restricted to simply having an internet connection and the time it takes to compose and send the message. Additional costs may be incurred if the emailer is designed professionally and sent through an automated service. • Highly targeted – your message can communicate with a specific audience by utilising previous sales behaviour or location. • Monitoring – you can see exactly how many people read the email and clicked through. This is valuable when trying to understand customer behaviour.

CONS • Over-contacting causes people to unsubscribe. • Poor looking emailers can seem cheap and tacky, which may not fit in with your brand image. • Doing it yourself can look unprofessional so you may need to recruit a designer to help produce the email template. Stuart Holmes has over 23 years’ experience in hairdressing and runs the multi-award winning Stuart Holmes Hair and Beauty Spa in Cheltenham with his wife Sara.

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Train with the market leader in accredited short courses

CONNECTIONS

Train with the market leader in accredited short courses Super Nail & Beauty Ltd Heaven Health & Beauty www.supernail.co.uk 13a Market Place, Shifnal, Shropshire,TF11 9AU Tel: 0845 1800512 www.beauty-training.co.uk Aromatherapy www.nailcareclub.com www.heavenbydeborahmitchell.co.uk WINDSOR

BRENTWOOD

Email: sales@heavenskincare.com CARDIFF GLASGOW DERBY

Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400/ 01420 540 401 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Southern Beauty – Beauty Barn www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 979 1691

Beauty Products ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Lescaro Health - Gigi Organics range of Face treatments Edom Dead Sea Face and Body skincare Suppliers to the professional Beauty marketplace. PO Box 15552, Sutton Coldfield, B73 9SF Email: sales@lescaro.co.uk Tel: 0121 3504864 Fax: 0121 3501596 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Aqua Bleu www.aquableu.co.uk Tel: 0208 632 9111

Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

Program E>O www.programeo.co.uk Email: programeo.ipl@gmail.com Tel: 0207 717 8450

At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571

Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535

Beauty Express www.beautyexpress.co.uk Tel: 0141 6202810 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089

Email: info@supernail.co.uk STOCKPORT DURHAM

Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775

Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392

Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691

B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788

Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579

That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880

Beauty Supplies BCI Trade Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/home/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Beauty Concepts International Ltd Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201

Tel: 01753 573423 Fax: 01753 575563

TAMWORTH

Beauty Training ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Fake It Eyelash Supplies Email: fakeitlashes@gmail.com Tel: 01293 450075 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP www.lcbt.co.uk Email: info@lcbt.co.uk Tel: 020 7208 1300 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691

Bespoke Formulations Kew Health & Beauty www.kewhb.com Email: enquiries@kewhb.com Tel: 01235 858 200 Fax: 01235 858 201

Botox Heaven Health & Beauty www.heavenskincare.com Email: sales@heavenskincare.com Tel: 01952 461888 Fax: 01952 407462

Capes Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Clothing & Salon Wear Ameerah Clothing www.ameerah.co.uk Email: info@ameerah.co.uk Tel: 01332 331 643 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Cordcourt www.cordcourt.co.uk Email: sales@cordcourt.co.uk Tel:MALVERN 0161 724 6009 EXMOUTH Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Diamond Designs Be Inspired……. www.diamonddesignsuniforms.co.uk Email: aisling@diamonddesignsuniforms.co.uk Tel: Lo Call – 0845 0800 576 Contact: Aisling Kavanagh Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Grahame Gardner Vitality, The Designerwear Collection Contact: Barbara Howe Email: sales@grahamegardner.co.uk www.grahamegardner.co.uk Tel: 0116 255 6326 Inline London Ltd www.inlinelondon.co.uk Tel: 0845 0770045 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033 Simon Jersey Making people look good and feel great in the workplace Contact: Jill Nelmes Tel: 08444 994414 Email: orders@simonjersey.com www.simonjersey.com

Combs & Brushes Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair Office 404, 4th Floor, Albany House, 324/326 Regent Street, London W1B 3HH www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paesecosmetics.com www.aurifere.co.uk Email: info@paesecosmetics.com Tel: 01709 873 995 Mob: 07938 125 725 Salon Alternatives www.salonalternatives.co.uk Emall: enquries@salonalternatives.co.uk Tel: 0141 882 5812

Cosmetics

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Classic Screen High quality, hard wearing badges Personalised for your salon. Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087

www.thesalonmagazine.co.uk | 65

CONNECTIONS CBMA Make Up www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 MDC Cosmetics www.elysiandreams.co.uk Email: sales@elysiandreams.co.uk Tel: 01992 577505 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk / www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Design & Furniture / Furnishings W B X (Europe) Ltd www.wbxeurope.com Email: info@wbxeurope.com Tel: 0191 221 2666 Albert Ewan Design www.albertewandesign.com Tel: 01670 738979 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Hair Salon Solutions For a complete Salon Range or any Individual items of furniture. Purchase outright or finance package available www.hairsalonsolutions.co.uk Email: info@hairsalonsolutions.co.uk Tel: 01407877599 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

66 | www.thesalonmagazine.co.uk

FREEFREE hair hair extension adhesive sticks from extension adhesive sticks from PhonePhone NOW NOW for your freefree stick 020 for your stick 0208768 87682888 2888 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535

Equipment Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London, NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Eyelash Extensions ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028 Fake It Eyelash Supplies Email: fakeitlashes@gmail.com Tel: 01293 450075

Finance Corporate Medical www.beautybusinessfinance.co.uk Tel: 01928 739712

Furniture Leasing Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Gowns BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Hair Extensions Additional Lengths www.additionallengths.co.uk Tel: 01642 867213 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Anita Frances www.afihairextensions.com Email: info@afihairextensions.com Tel: 01923 220710 Banbury Postiche www.banburypostiche.co.uk Email: sales@banburypostiche.co.uk Tel: 01295 757406 Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501 DREAM GIRL The global 100% human hair extensions and wigs supplier. Available in a massive range of colours and styles. Ethically sourced www.dreamgirlhair.com email: info@dreamgirlhair.com Tel: 0844 415 7808 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Flip-In Hair Ltd Look good in the hair you wear, without damaging the hair that’s there. www.flipinhair.co.uk Email: info@flipinhair.co.uk Tel: 01926 613129 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 HairPlanet Hair Extensions Ltd Units 7-8, Vivars Lane Industrial Centre, Vivars Way, Selby. YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions. co.uk Tel: 0845 838 29 69 Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657 Jason Paul Email: hairextensions.jasonpaul@virgin.net Tel: 020 8768 2888 Mob: 07958 234 621 ProStyles The Ultimate Hair Extensions – Real Hair and synthetic Next day delivery as standard www.prostyles.com Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 Racoon International The No. 1 in hair extensions, training and products. We are proud to guarantee Ethical sourcing. www.racooninternational.com Email: info@racooninternational.com Tel: 0844 335 0999 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116

Hair Products Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche www.rapture-extensions.com Tel: 01295 757406

FREEFREE hair hair extension adhesive sticks from extension adhesive sticks from PhonePhone NOW NOW for your freefree stick 020 for your stick 0208768 87682888 2888

CONNECTIONS Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832

Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Removal

ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Laceys / Excel UK The perfect salon partner. www.laceysltd.com, www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com ProStyles The Ultimate Hair Extension Aftercare Products. A retail opportunity for extra profits Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 www.prostyles.com Renscene Ltd www.hairproducts.co.uk Tel: +44 (0) 116 260 1144 Fax: +44 (0) 116 260 1162 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 The Nail and Beauty Academy Guild and ABT Accredited One day Nail and Beauty courses from only £95 Acrylic, Gel, Waxing, Tanning, Eyelashes, Facials and more www.nailandbeautyacademy.com Email: sally@thenailacademy.com Tel: 01883 732302 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116

Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Program E>O www.programeo.co.uk Email: programeo.ipl@gmail.com Tel: 0207 717 8450 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Sukar Nagwa Email: info@sukar.co.uk Tel: 01937 572 711 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Hair Straighteners ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Hair Supplies Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche www.rapture-extensions.com Tel: 01295 757406

Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Treatments Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare “Healing is the Foundation for Beautiful Hair” Tel: 01296 612062 Email: info@lanzaeurope.co.uk www.lanza-hair.co.uk

Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com Saks Train your apprentices with the best in the business www.saks.co.uk Email: education@saks.co.uk Tel: 01325 341 605

Hot Water Systems Salon Master Hot Water Systems www.salonmaster.info Email: salonmaster1@googlemail.com Tel: 0115 975 4500

Hygiene Renscene - Barbicide The Number 1 Salon Hygiene System www.barbicide.co.uk Tel: 01162601144 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Mundo Professional www.mundoproducts.co.uk Email: mundo@rousemarketing.com Tel: 0113 258 5540 Fax: 0113 258 6654 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Insurance Morgan Richardson www.morganrichardson.co.uk Email: quotes@morganrichardson.co.uk Tel: 0800 731 2940 Fax: 01277 632255

Interior Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Keratin Hair Treatments KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

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CONNECTIONS Laser/IPL Treatments BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Program E>O www.programeo.co.uk Email: programeo.ipl@gmail.com Tel: 0207 717 8450

Laundry Equipment Armstrong Laundry www.armstrong-laundry.co.uk Tel: +44 (0)1635 33881 JLA Laundry Equipment www.jla.com Tel: 0800 591 903 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Male Grooming Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa Lâ&#x20AC;&#x2122;ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Massage Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL Tel: 01420 540 400 Fax: 01420 540 401 Email: sales@absolute-aromas.com www.absolute-aromas.com Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

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Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No: 07903 955491

LCN Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/lcn/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490

Microdermabrasion AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products. Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Nail Products / Manicure / Pedicure Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office 01429 262584 Fax 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Kinetics Professional Nail Systems www.margaritabelska.com Tel: 0207 700 1200

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Nail Perfection www.nail-perfection.co.uk Tel: 01474 748070 Nailtopia Salon nail art made simple! www.nailtopia.co.uk Email: info@nailtopia.co.uk Tel: 0845 430 9674 Palms Extra www.palmsextra.com Tel: 01733 232350 Rebel Nails Limited www.rebelnails.co.uk Email: info@rebelnails.co.uk Tel:+44 (0)1675 464868 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 The Nail Warehouse www.thenailwarehouse.biz Email: sales@thenailwarehouse.biz Tel: 01634 687430 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Name Badges Classic Screen High quality, hard wearing badges Personalised for your salon. Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Organic Products Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa Herb UK www.herbuk.com Tel: 01590613490 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results www.johnmasters.co.uk Email: atmorganics@aol.com Tel: 01874 610667

PR & Marketing Classic Screen High quality, hard wearing badges Personalised for your salon. Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 448 1773 Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Printing Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Recruitment Nail Spec Recruitment Consultancy for Nail Technicians www.nailspec.com Tel: 0844 870 8104

Scissors Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Excellent Edges www.exedges.com Tel: 02890 730 650

Scissor Services Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Semi-Permanent Make Up Zest Beauty Clinic 114 Andersonstown Road, Belfast, BT11 9BX www.zestbeautyclinic.com www.semper-bellus.com Tel: 028 90 626555 / 0560 3426035

Shop Fitting Services Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

CONNECTIONS Skincare Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Ahava Essential Skin Care Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392 Biodroga Institut Building 2, Danworth Farm, Cuckfield Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/biodroga/ biodroga.asp/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet UK Limited Tel: 01775722243 Program E>O www.programeo.co.uk Email: programeo.ipl@gmail.com Tel: 0207 717 8450

Skin Treatments Ahava Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet Tel: 0845 500 3550 Email: sales@beyondskincare.co.uk www.beyondorganicskincare.com Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392 BTL Industries www.btlnet.com Email: sales@btlnet.com Tel: +420 220 517 012 Fax: +420 220 515 520 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Demilec www.demilec.co.uk Email: info@demilec.co.uk Tel: 01737 830400

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products. Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk

Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 / 078 8284 0880 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products. Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire, TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet Uk Limited Tel: 01775722243 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Program E>O www.programeo.co.uk Email: programeo.ipl@gmail.com Tel: 0207 717 8450 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk

The Sherbourne Clinic Training for Collagen Induction Therapy/ Skin Needling www.thesherborneclinic.com

Software InterSalon Software www.vaalto.com / www.salonsoftware.co.uk Email: sales@intersalon.co.uk Tel: +44 (0) 1909 512130 i - salon www.i-salonsoftware.co.uk Email: info@i-salonsoftware.co.uk Tel: 0844 445 7205 Fax: 01628 488940 Silverpay Services www.silverpay.co.uk Email: sales@silverpay.co.uk Tel: 0870 121 2505

Spa Robe Suppliers BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Suppliers At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Dream Workwear www.workwearworld.co.uk Tel: 0208 206 2004 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG4 1NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800

Tanning Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Fax: 01905 27080 Local call rate: 0333 600 1200 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG4 1NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 St. Tropez EXPERTISE, EVERY TIME Tel: 0207 845 6330 Email: PZCBeautyCustomerServices@ pzcussonsbeauty.com www.st-tropez.com/professional Sunjunkie www.sunjunkie.com Email: sales@sunjunkie.com Tel: 0161 4914499

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CONNECTIONS SunSpa UK Ltd Unit 22, WENTA Business Centre, Colne Way, Watford, Herts, WD24 7ND www.sunspatanning.co.uk Email: info@sunspatanning.co.uk Tel: 01923 892988

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beautec Beauty Academy www.beautec.co.uk Email: enquires@beautec.co.uk Tel: 020 8502 0240

Tan 365 Unit C1, Tudor Rd, Altrincham Business Park, Altrincham, WA14 5RZ Tel: 0161 929 6212 Fax: 0161 929 9384

Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road, London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300

That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Bonita Hair Extensions Cannock WS12 0PH www.bonitahair.co.uk Tel: 0800 862 0110 Mob: 07584 663501

VibroBox Tel: 01274 606 404 Fax: 01274 606 470 Email: andrew@wholesalesun.co.uk www.vibrobox.co.uk

Carlton Institute www.carltoninstitute.co.uk Tel: 01395 279 968

Wow Factor Email: britta@wowproducts.co.uk Tel: 01888 563150

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087

Threading

CBMA Make-up Academy www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000

Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579

Towels & Linens

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Easy Dry www.easydry.com Email: info@easydry.com Tel: 0845 300 7764

Fake It Eyelash Supplies & Training Academy Email: fakeitlashes@gmail.com Tel: 01293 450075

Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 Great 4 Hair www.great4hair.co.uk Tel: 0207 569 7170

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

HairPlanet Hair Extensions Ltd Unit 9, Vivars Lane Industrial Centre, Vivars Way, Selby, YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions.co.uk Tel: 0845 838 29 69

Fabric Smart www.scrummie.me Email: info@fabricsmart.co.uk Tel: 01634 821609

Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

ISIS Beauty Academy Ltd Your future in your hands 20B High Street, Walton-on Thames, Surrey KT12 1DA www.isisbeautyacademy.co.uk Email: info@isisbeautyacademy.co.uk Tel: 01932 23 23 22

Training

Jason Paul Hair Shop www.profitfromhairextensions.co.uk Email: hairextensions.jasonpaul@virgin.net Tel: 0208 768 2888 Mob: 07958 234 621

ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505

London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP Tel: 020 7208 1300 Email: info@lcbt.co.uk www.lcbt.co.uk Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 ProStyles The Ultimate Hair Extension Training in your salon or our London venue. Novice, Refresher, Avant Garde & Advanced www.prostyles.com Email: training@prostyles.com Tel: 01420 511155 Fax: 01420 511676 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF Tel: 0118 9791691 Email: Amanda@southernbeauty.co.uk www.southernbeauty.co.uk Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 House of Famuir Tel: 01480 404 200 Fax: 01480 404 303 Email: info@hofbeauty.co.uk www.hofbeauty.co.uk Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Sukar Nagwa Email: info@sukar.co.uk Tel: 01937 572 711

Website Design

Sylvia Hodge www.beautyandhealthcare.net Email: sylvia.hodge@btinternet.com Tel: 01925 652502 Sally Atkins The Nail and Beauty Academy www.nailandbeautyacademy.com 01883 714310 The Session School Teaches the art of hair and make up for the freelance industry. 3rd Floor, 78 Chiltern Street, London, W1U 5HB www.thesessionschool.com Email: info@thesessionschool.com Tel: 020 7224 3127 Thermo Auricular Training www.thermo-auricular.com Email: enquiries@thermo-auricular.com Tel: 01892 526990 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Weight Loss Chromogenex Technologies Ltd Leaders in Laser and Light Technology www.chromogenex.com www.chromogenex.co.za Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Wigs

Waxing

Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Train with the market leader in accredited short courses Tel: 0845 1800512 www.beauty-training.co.uk WINDSOR

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the very best in salon seating & furniture products photo courtesy of Kirsten Arneson, Inch Salon, Oslo Norway