Although the weather and reports of Britain’s rainiest summer make me question the arrival of summer, I welcome you to the July edition of Salon Magazine! In the latest edition, we share a diverse range of articles to keep you at the top of your game and at the forefront of the latest trends in the hair and beauty industry.
We delve into the exciting world of haircare, focusing on scalp care as clients continue to see the scalp as an extension of the face and so require services to mirror this. Our extensive edit looks into the ‘skinnification’ of hair and discusses the importance of haircare swiftly becoming more like skincare, honing in on the health of the hair from scalp to strand.
We are once again sharing our plethora of regular features, including Salon of the Month, Social Media Look Book, and Sustainability Solutions. Alongside this, you’ll find our most recent regular feature with The Fellowship for British Hairdressing, rounding up their exciting events and activities from the past month.
In the latter half of this edition, our unique feature to conclude the July issue is centred around marketing and how to utilise it effectively in order to attract your dream client. Think about pinpointing your dream client and building a brand around your ideal clientele; we’ve got it covered!
Thank you for choosing Salon Magazine as your go-to hair and beauty resource! We hope this edition fills you with knowledge and valuable insights for the months ahead, and please do get in touch if there’s something in particular you’d like to see from us.
See you next month!
Contents
14 SALON OF THE MONTH
Starring as our Salon of the Month is the House of Gielly Green, a salon designed to go above and beyond to satisfy clients’ needs.
20 5 MINUTES WITH
Innovator, educator, and coach Maddi Cook shares how to understand and remove the fear of price increases.
44 THE FELLOWSHIP ROUNDUP
Welcome to our latest regular feature as we hear what the wonderful Fellowship for British Hairdressing team have been up to in the past month!
60 EDITOR’S DAY OUT
This month, join our editor as she heads to the Skin Philosophy Training, Science of Skin Masterclass, offering a deep dive into the latest advancements in skin science.
72 MARKETING
Experts are on hand to help understand how marketing can help salons appeal to and attract their dream clients.
78 SOCIAL MEDIA LOOK BOOK
We’re back again sharing our top picks from the world of social media for the summer months.
Caroline Larissey Steps Down from Joint Council for Cosmetic Procedures (JCCP)
Caroline Larissey, Chief Executive of the National Hair & Beauty Federation (NHBF), has announced her decision to step down from her role at the Joint Council for Cosmetic Procedures (JCCP) after five years.
The JCCP has been established as a vehicle to promote patient safety in the world of non-surgical aesthetics and hair restoration surgery. It achieves this by the provision of information/advice to the public and its ‘Practitioner Register.
Caroline said, “During my tenure at the JCCP, I had the privilege of supporting its creation and serving as a Trustee. The UK hair and beauty sector is vibrant and dynamic, empowering individuals, promotes self-expression, and contributes to overall wellbeing and self-care. With a substantial £4.6 billion contribution to the UK economy, the sector plays a vital role in driving footfall to high streets, supporting jobs, and fuelling growth nationwide. As I step down from this role, I am excited to focus my efforts on championing the voice of the NHBF and the wider beauty sector.”
NEW PhorestTips Launches
According to Government Statistics, 80 per cent of UK tipping is now occurring on card, so for clients who ‘don’t have any cash’ or if a salon doesn’t have a suitable card system to receive tips – stylists and therapists would see a huge drop of 25% in their earnings. Leading salon CRM system, Phorest, have stepped up to offer a simple digital solution to both the salon owner and customer to enable employees to successfully receive tips in compliance with the new ‘Allocation of Tips’ Act arriving in later in the year.
Facts about the Act:
The new UK legislation ‘Tipping Act’ will make two important changes for salon workers - such as spa, salon, or hairdressing professionals.
• 100% of tips or service charges left by customers are paid directly to employees and employers cannot take any deductions for admin or transactional charges.
• The allocation of tips is dealt with transparently and fairly with a code of practice available to all employees, with all tips now taxable.
It’s widely known that in the professional industry, employees rely heavily on tips and appreciate the gesture for all their hard work. So, by using a compliant system that gives them the tip directly, and ensures that the salon they are employed by, is also not tax liable, is the ideal solution all round.
The Act has now completed its parliamentary process and is expected to come into force at some point in 2024 (likely July).
Rainbow Room International Celebrate 45 Years
Scotland’s largest salon group and creative colour experts, Rainbow Room International have hit an incredible milestone this year celebrating 45 years in business.
Rainbow Room International began with one salon situated on Buchanan Street in Glasgow in 1979, has grown to become an eleven-salon strong group. The group has grown organically over the past 45 years, with many of the Salon Director’s being with the company from the beginning, starting as apprentices or young stylists and working their way up the ranks to franchise their own salon with the support of Rainbow Room International CoFounders, Alan and Linda Stewart. Now, there are eleven Rainbow Room International salons in Scotland, including in Glasgow City Centre, Glasgow West End, Clarkston, Ayr, East Kilbride, Uddingston and Bearsden. All Directors grow their own salons and nurture their teams and have won many awards at some of the industry’s biggest events and regional events due to their incredible salon success and business acumen. Through their unmatched support to the salon group, Directors and the hairdressing industry, Alan and Linda Stewart received an OBE in the New Year’s Honours List for Services to Hairdressing in 2021.
Darrel Starkey Announced as New Ambassador for ASP Hair Care
ASP Hair Care have appointed Darrel Starkey as one of its new brand ambassadors. Darrel, known for his vibrant creativity and expertise, has spent the last two years perfecting his craft as a Colour Rebel, a journey that has now culminated in this role.
In his new capacity, Darrel will be leading educational live shows and embarking on international travels to showcase the innovation and excellence of ASP Hair Care products. His dynamic approach and passion for the industry make him a perfect fit for the brand.
“I am beyond excited to join the ASP Hair Care family,” Darrel said. “Working with a brand that values creativity and quality as much as I do is truly inspiring. I can’t wait to share my knowledge and skills with fellow professionals around the world.”
Head to Glow
The Manic Panic UV semi-permanent hair dyes are a collection of unique and bold formulas that push the boundaries of hair colour. Keen colour enthusiast and Manic Panic UK ambassador, Kitti Clarke and Cat Maund took the opportunity to apply their skills to create an exciting project through their own concept known as GLiTCH.
What inspirations did you draw from that led to creating a UV concept photoshoot?
GLiTCH is a journey into another dimension; light meets dark and creates something truly unique, inspired by 80’s video games and dark futuristic energy.
We decided to take an ultravioletfocused approach as we often work with UV colours in the salon, however, we’ve rarely seen the UV aspect take centre stage. The concept for this shoot was to combine our skills and use a blend of light and colour to create something dimensional and unique.
There’s also a deeper meaning that’s incredibly close to our hearts - to display the crazier and darker side that is often
hidden but is desperate to get out. Call it a comment on mental health, masking, sexuality, unleashing the ‘real you’ that you’ve always wanted to be or all of the above, it’s open to interpretation.
When working with the Manic Panic UV hair dyes, is there a different approach that stylists must consider compared to when working with the regular hair dyes?
Although incredibly pigmented, the UV dyes are slightly transparent. Similar to pastel tones, they’re not forgiving when it comes to lightening; these colours require an even light blonde base for application to achieve the desired result.
It is also important to note that although skin staining is easily removed with colour wipes, the UV component can linger on the skin for longer, even when you can’t see it. Careful application and keeping the hair off the skin whilst processing is important. You might think it’s gone, but as soon as you shine a UV light on the cleaned area you’ll notice those marks still glowing.
When photographing UV hair, are there any tips that you can share with others who are looking to create a similar project?
Cat – Firstly, bigger is not always better! Having never worked with UV light before I quickly assumed that we needed
the biggest and most powerful UV light to achieve the brightest results. With this in mind, we bought a UV cannon designed for stage use.
We immediately set it up once it arrived, ready to see what it did. Not only did the first bulb explode within 20 seconds of turning the machine on but the ‘glow’ was super disappointing. Instead, we purchased two UV LED floodlights and a UV light bar to find it created a much better result!
Practice! Test shooting is really important to ensure you’re clear on your plans for the day. During my test shoots, I put the wigs on a mannequin to try the full concept and figure out my light placement and camera settings. It is also important that you have a camera with a good low-light capability, especially if you’re also shooting motion because you will require a higher shutter speed. I found that I needed to shoot in short bursts because UV light works on a different frequency so it moves differently.
How can other users of UV hair dye experience the brightest and most glowing results from the Manic Panic products?
From a photographer’s perspective working with UV hair dye, ensuring your UV light is compatible with your shooting environment. As mentioned before, the biggest UV light doesn’t necessarily mean that it will provide the most effective result!
The key is in the preparation. As with any vivid, the best results are achieved on a clean and even blonde base. The lighter the base, the more glow you’ll get! During the experimentation process, we discovered that putting a UV colour over the top of a previously dark base doesn’t provide any glow,
however, applying it over a pastel, faded vivid does – your usual colour mixing rules apply here such as applying Electric Banana over faded blue will make Electric Lizard.
Are there any tips that you can share with others who are considering creating a similar project?
Think about your concept, what you’re looking to achieve, and what you want others to take from it. Create a mood board and consider how the components will work together. It’s important to have fun on these projects so get a good team together.
Communication is super important to ensure everything is cohesive so make sure you talk to each other, share your ideas and be open to suggestions. With the right people, tools, products, equipment and some creativity and perseverance, you can achieve anything you set your mind to.
To explore the full range visit www. manic-panic.co.uk/en_GB/section/uvhair-colour
Embracing Natural Textures
Featuring as this month’s Rising Star is Sofi Morter, also known as @thatbeachyblonde. Sofie discusses embracing your natural textures and becoming a finalist in the UK Hair and Beauty Awards for ‘Best Blonde’!
What ignited your passion for hair?
From a young age, I would spend hours styling my doll’s hair and trying to use my mum as a model! It was then through formal training at Sassoon Academy, that I discovered the artistic and technical aspects of hairdressing, which led me to discover a lifelong passion that combines creativity and continuous growth within the industry.
I feel so lucky that the hairdressing industry allows individuals like myself to express artistic talents and creativity through styling, colouring, and cutting hair. The industry has allowed me to discover my artistic niche, specialising in cutting curly ‘textured’ hair and becoming a blonde specialist.
How did you find your style, and what are your tips for other specialists trying to stand out?
I’m a big advocate for ‘working with what you’ve got’. So, for example, if you have straight hair, work with that! If you wish
to have wavy or curly hair, try heatless styling techniques to create the look. Basically, don’t use heat every day. I’m very fortunate that my hair is naturally wavy and has a ‘beachy’ texture, so I have always embraced my own hair, which eventually became my ‘style’.
Sofi Morter
This later led to my social media handle changing to ‘that beachy blonde’. My top three tips for other specialists trying to stand out are:
1. Identify your niche.
2. Stay active and consistent on social media.
3. Network within the industry.
How do you make sure your treatments stand out from your competitors?
Often my clients and I discuss at home hair care and products to use. After the appointment together, I will send clients a link to my custom hair consult form and recommend products as a result of this, tailored to their hair needs and goals. Due to social media, I am able to share the link to my custom hair consult form so anyone can contact me and fill it out, not just clients! It’s a brilliant way to attract new potential clients. I try my best to maintain an active and engaging online presence and use social media to showcase my work as well as share client testimonials and what I am up to in the hairdressing world. I continuously seek to find out ‘what’s next’, such as being part of the HBA competition and partnering with premium hair brands. Clients love that I am always up to something new and love the passion I have for hairdressing, and I always make sure my clients are a part of my journey.
You recently placed as a finalist in the HBA for ‘Best Blonde’. What advice would you give to aspiring hair and beauty professionals?
To anyone wanting to be a name in the
industry, my advice would be to stay consistent, show up, and don’t give up (I am still on my way!). Keep up with attending education and training courses
to improve skills or branch out in another area within the industry. Document everything you do; clients want to see what you are up to, and a strong portfolio is key to attracting new clients, potential employers, and brands.
What are your goals for the future, and how do you plan on achieving them?
In the future, I aim to develop and promote my brand and expand my current services. To achieve these goals, not only will I rely on the power of social media, but I will also continue to attend in-person courses in both hairdressing and business. I often find mapping out a timeline of dates and targets a great way to keep me on track, stay in control, and stay motivated.
@thatbeachyblonde
Salon of the Month
The House of Gielly Green, Marylebone
Proudly leading London’s vibrant beauty and salon industry is the House of Gielly Green. Since opening the flagship Marylebone salon in 2008, and expanding to the Four Seasons, Ten Trinity Square salon in 2018, the House of Gielly Green has become synonymous with serene indulgence, luxurious pampering, and an unwavering commitment to excellence. The salons are sanctuaries of style, offering bespoke rituals tailored to the unique needs of a diverse clientele.
At Gielly Green, our motto is to go above and beyond to satisfy clients’ needs.
Under the leadership of CEO and Co-Founder Shai Greenberg, a team of experienced stylists, colourists and beauty experts has propelled the House of Gielly Green to the forefront of the industry. Blending cutting-edge techniques with timeless elegance, ensuring every visit exceeds expectations. More than just a salon, the House of Gielly Green is a cultural hub where diverse influences shape innovative styles and highquality services.
The refreshingly informal approach creates an atmosphere akin to a private members’ club, where talented hair artists and technicians collaborate to craft memorable experiences. This blend of luxurious ambiance and exceptional service, together with commitment to innovation, makes every visit to the House of Gielly Green extraordinary.
At the House of Gielly Green, the team reflects London’s multicultural society, with professionals hand-picked from around the globe for their unique treatments and skills. Only employing individuals who possess good listening skills, teamwork, honesty, a commitment to high service standards, and an openness to learning; the diversity and expertise within the House of Gielly Green has solidified its reputation as London’s leading salon.
Clients often highlight the bespoke, private members club atmosphere as a standout feature of the salon experience. From the moment they arrive at the smart townhouse door, they are treated to a personalised experience that enhances their well-being and self-belief. This air of exclusivity and exceptional service is what sets the House of Gielly Green apart in the industry.
Continuing with the theme of standout features, the salon’s design is eclectic and timeless, aimed at creating a sensory experience using scent, sound and touch. Combining elements of a welcoming home, a luxury hotel suite, and a
tranquil spa to appeal to individuals; the use of private spaces, varied materials, and innovative colours and lighting replicate the feeling of moving through a townhouse. Cutting-edge technology is seamlessly integrated, ensuring a comfortable, yet homely, environment. Fully reclining backwash chairs, for example, provide maximum comfort while maintaining an inviting appearance.
The House of Gielly Green prides itself on delivering an unparalleled client experience through teamwork and shared decision-making. Every team member embodies our DNA and contributes to success, ensuring that clients receive exceptional service at every visit.
Shai shared, “At Gielly Green, our motto is to go above and beyond to satisfy clients’ needs.” With this in mind, the decision to install fully reclining backwash chairs was driven by the desire to enhance client comfort and relaxation during treatments. These chairs allow for a soothing head massage, putting clients in the right zone for their salon experience. Additionally, being open seven days a week was a further client-driven decision, catering to those who find it difficult to visit during the week.
In regards to building a client base, Instagram has helped significantly, and social media marketing has become essential for advertising and branding. Shai highlighted, “By producing relevant content and useful information with constant updates, we build trust and loyalty among our followers. Many clients visit our salon with saved images from our Instagram, and we incorporate team pages to help potential clients identify with specific stylists. We also encourage clients to share their experiences on our page, further expanding our reach.”
Starting as a boutique salon with a team of 12, Gielly Green has grown into a leading salon in the capital, with nearly 95 talented team members. The focus on excellence and unparalleled client experiences remains steadfast. Recently, the salon has expanded and added advanced aesthetic treatments, extensions, scalp treatments, and a private room. Looking forward, the House of Gielly Green aims for global recognition, planning to open new locations around the world. Additionally, a Gielly Green Hair Care Range is launching next year, offering luxurious, salon-grade hair care tailored to unique needs. Shai concluded, “Our journey towards innovation and personalised care continues to drive us forward.”
Clients often highlight the bespoke, private members club atmosphere as a standout feature of the salon experience.
Haircare
Save the Scalp
On the whole, clients are unaware of the direct impact the health of your scalp has on the health of your hair. As part of our haircare feature, we share 5 top tips for dealing with flaky scalp in the summer and how to address this concern for clients in your chair.
Press Pause on the Heat
The sun itself can be damaging enough to hair without adding any styling heat that will only multiply the damage. Encourage clients to try to use heat less throughout the summer months, letting hair air-dry in the summer sun! Alternatively, if styling tools are an essential, ensure clients are using heat protectants to guard against heat.
Privacy Matters
Clients can become self-conscious about scalp issues, thinking they’re the only ones it affects. Providing a private area for consultations, or to discuss scalp concerns, can significantly ease client anxiety, fostering a more positive client experience for all. Scalp issues can be sensitive to navigate, so ensure to keep conversations gentle and professional without causing alarm.
Personalisation
Scalp issues can differ majorly from individual to individual, and so stylists should aim to look further than just the head and explore external, personal factors that could be causing concern. Express genuine interest in recent life changes and well-being to understand what may be the root cause of scalp problems!
Avoid Chemicals Encourage Protection
One way to protect the hair and scalp from the sun is by using a physical barrier like a scarf or hat. Another option is encouraging clients to use a scalp SPF in their hair routine. Consider stocking these products in the salon as a way to increase retail sales during the summer months.
Talks of summer holidays in the salon are often filled with stories of days spent in and out of the pool. As fun as this is, remember to remind clients that chemicals like chlorine can significantly damage and weaken hair, making it increasingly susceptible to sun damage.
5 Minutes With…
Maddi Cook, founder of Boss Your Salon, explains how to understand and remove the fear of price increases within your salon.
Your finger hovers over the ‘send’ button, your heart feels like it’s beating out of your chest, and your stomach is doing flips. You’ve written and rewritten the post a hundred times. You know, deep down, that you need to raise your prices, but it feels like everything in your body is screaming at you not to go ahead with it.
The angry mob in your mind’s eye; proverbial pitchforks and torches: all those long-time regulars, ready to leave you a scathing review or share their anger in the local Facebook group. The thought of it is enough to keep your prices the same.
But you can’t keep swallowing the rising costs. Not just your stock and overheads, but your profits, are stretched, with ever-rising costs like household bills, food and fuel.
You get resentful. You hear your long-time client talking about her second
five-star all-inclusive holiday this year. Another client shares the news of her pay rise. You can’t help but think to yourself, ‘When do I get the pay rise?’ And so you should; you’re more experienced than ever, you’re highly skilled at what you do, and you wear so many hats, both behind the chair and behind the scenes.
So why does it feel so hard to raise our prices when it logically makes perfect sense? Well, because we humans aren’t logical creatures. Though we’re living in modern times, our brains are running on software that’s about 300,000 years old.
One of the worst fates known to our ancestors was to be kicked out of the community. It would mean no food, no shelter and no protection from predators. This is exactly why something like raising your prices can actually trigger a threat that feels like it’s in the present, but it’s really a throwback to the days of being
chased by sabre-toothed tigers.
Take it from someone who’s made her fair share of price increases, and has helped over 20,000 others do the same; it’s pretty underwhelming. At best, you get a flurry of thumbs-up reactions and replies like, ‘You’re worth every penny’. At worst, you may get the odd client who needs to stretch appointments or move after payday.
It’s actually almost offensive how little our clients care about the whole thing, especially when you’ve had so many sleepless nights over the process. My best advice: remember, this isn’t life or death, so rip off the plaster. Your future self will thank you for it.
If you’d like a hand to know where your prices need to be, check out my pricing calculator, Boss Your Profits, at: www.bossyoursalon.com/profits
Maddi Cook
Creating a Healthy Salon
There are many reasons to ensure you keep a clean salon, all of which play a crucial role in maintaining your business and clientele, but is cleanliness alone enough? Dyson are on hand to discuss taking cleanliness one step further to build a healthy salon to enhance the client experience.
In the world of beauty therapy, being clean isn’t a duty; it’s synonymous with being a responsible professional. A healthy salon takes a multitude of factors into consideration to create an entire holistic environment that contributes to the overall client experience. Think about the quality of the air inside the salon, the cleanliness of the floors, and the efficiency of hand drying solutions in the customer washroom working in tandem with high-end haircare that cannot otherwise be replicated at home. Although cleanliness and sanitisation may be at the forefront of your mind, with back-to-back appointments taking priority, it’s not always bound to be your primary concern. A key factor to consider here is the technology used to overcome these challenges amidst the business of an everyday salon environment; is it
Hair Care
Dyson engineers continue to push the boundaries of innovation in beauty, addressing industry-wide problems by re-engineering haircare for professional stylists. The recently launched Dyson Supersonic r™ Professional hair dryer was engineered with pros in mind, developing a new format hairdryer built to withstand and support the stylist throughout daily salon use.
Air Quality
An area of the salon that can often be overlooked is poor indoor air quality,
which can lead to a myriad of various negative impacts on health and wellbeing. Indoor air quality is a universal concern that impacts all. Pollutants, or Volatile Organic Compounds (VOCs), are emitted from numerous sources, including aerosol products, flooring, cleaning products, and even soft furnishings. These micro pollutants are impossible to see but can have an impact on staff and client health, wellbeing, and productivity.
Haircare professionals who will experience longer-term exposure to poor indoor air in salons can experience headaches, nausea, skin and respiratory disorders, and even neurological damage. Clients who will be exposed for
durable? Will the battery last? How are they designed to support salon staff?
a short period of time may experience an overall sense of discomfort, and those with respiratory conditions such as asthma may notice an exacerbation of symptoms, including coughing and shortness of breath.
Hair salons often lack proper air circulation due to the consistent use of hot air tools such as hairdryers, which may not have clean filters and therefore will circulate unclean air into the space. Additionally, salons are likely to have a significant amount of harmful pollutants and particles, such as cut hair and chemical cosmetic products that can include harmful particles such as formaldehyde and VOCs. Although invisible to the naked eye, this cocktail of particles can enact real harm to health and wellbeing for both customers and professionals.
By exploring a range of air purification technologies such as The Dyson HEPA Big+Quiet Formaldehyde purifier, it is possible to address the risks associated with poor air quality, ensuring that both guests and staff thrive in an environment where clients go to relax and unwind, which is therefore conducive to the full enjoyment of the salon experience.
Hand Hygiene
Salons are high-turnover, shared spaces where both guests and workers spend a significant amount of time and are expected to provide a safe, hygienic, and pleasant experience. There are numerous shared touchpoints, from door
handles and buttons to shared objects such as hair tools and chairs, offering multiple opportunities for the spread of bacteria and contact diseases at every instance.
Salons are entrusted to provide an enjoyable, hygienic, and comfortable experience as part of the beauty industry. With customers visiting salons less frequently due to rising prices, they expect a luxury occasion, with visits often being a special treat. Therefore, it is crucial that salons meet these expectations and signpost that they are prioritising the customers’ experience and wellbeing. Providing proper hand hygiene facilities to haircare professionals.
Providing proper hand hygiene facilities within a salon ensures the health of haircare professionals and clients by preventing the spread of bacteria and disease in shared spaces in a place trusted for beautification.
Fresh Floors
To deep clean all around your salon, versatile Dyson cordless technology is suitable for cleaning all floor types, chairs, and stairs. Effortlessly reaching down low into hard-to-reach spaces yet lightweight enough to clean high-up places. Dyson’s de-tangling technology removes long hair from all around the salon.
Polycarbonate hair removal vanes inside the De-tangling Motorbar™ cleaner head automatically lift strands from the brush bar as you clean, sending them straight into the bin. The de-tangling Motorbar™ cleaner head sucks up dirt, dust, and hair from all floor types. Stiff nylon bristles clean deep into rugs and carpets to remove ground-in dirt, and advanced wholemachine filtration traps 99.99% of dust and bacteria as small as 0.3 microns, expelling cleaner air than the air you breathe.
Having a cross-category of wellrespected, proven, and trusted products all supports the entire guest experience.
See how Dyson technology can benefit your business. Contact us to find out more: www.dyson.co.uk/commercial/ overview
The Skinification of Hair
With clients well and truly into their wellness era, personal priorities are changing, and a new trend in haircare is firmly on the horizon. ‘Skinification’ reveals the growing influence of skin care habits on hair and scalp care needs, and we explore how to expand on these services within the salon.
Scalp care took centre stage in the main trends of 2023, and its popularity is continuing to soar into 2024! With consumers putting a strong focus on dealing with haircare issues from the root, many are looking for preventative help and scalp care. Hair routines are changing; the focus is no longer solely on how the hair looks but instead on scalp health and what exactly goes into the products used on the scalp.
In the industry, experts have coined this movement “The Skinification of Hair” as consumers start to see the scalp as an extension of the face. Being in the hair and beauty industry, we’re all aware of the advancements in skincare ingredients and the increase in knowledge consumers have gained over the past few years, and the scalp is no exception to this.
With consumers becoming increasingly discerning towards scalp health, salons should consider adjusting their offerings accordingly to meet
Many consumers completely ignore their scalps but still want to get the best out of their hair.
consumer demand. Anabel Kingsley, Brand President and Trichologist at Philip Kingsley, shared, “Scalp is skin and should be given similar care to the skin on your face. It is the bedrock of healthy hair growth, and many consumers completely ignore their scalps but still want to get the best out of their hair.”
Considering this, a salon is a great space to educate consumers and clear up any misinformation surrounding scalp care.
In essence, clients visit you for healthy hair and place their trust in you to maintain, if not, improve it. By placing a strong focus on clients’ scalps, you enable them to get the best out of their hair, improving the customer experience and the likelihood of repeat business.
As consumers become more conscious of the benefits of scalp care, it’s the perfect time to introduce specialised scalp treatments such as exfoliation, detoxification and hydration therapies as add-ons to hair appointments. Greg Starkman, CoFounder of Innersense Organic Beauty, suggested, “Create a scalp service menu highlighting specific benefits for salon guests. Enhance this with curative massage techniques and soothing rituals, to provide a truly relaxing and wellnessfocused experience. These treatments can help address common scalp issues like dryness, flakiness, and excess oil.”
With wellness taking the beauty industry by storm, offering these services will
not only broaden your education on the importance of scalp care but also enhance your reputation as a destination salon for those prioritising wellness.
Despite the fact that it’s a large trend in the industry, many clients may still feel uncomfortable discussing these issues in a public salon environment. In light of this, Greg encouraged, “Offer consultations that educate clients about the importance of scalp. Many salon guests with scalp challenges may not be open to discussing them, so it’s important you provide them with a safe and welcoming environment.”
Scalps deserve the same level of care as your skin, paying equally close attention to both haircare and skincare ingredients. We carefully choose skincare products based on our skin type and concerns, so why should this be any different for our scalp? Abigail Butler for L’Oréal Professionnel shared, “It’s crucial to be equally discerning about haircare products and scalp treatments. A healthy scalp is the foundation for healthy hair. Using products with beneficial ingredients like those in skincare, such as moisturisers, anti-inflammatory agents, and antioxidants, can improve scalp health, resulting in stronger, shinier hair.”
Anabel supported this idea as she continued, “Clients take their hair and scalp to the same places that they take their skin, becoming equally as dirty and exposed to the same environmental pollution. By treating the scalp with the same care and attention as the skin, individuals can maintain both a healthy scalp and beautiful hair.”
As consumers shift away from short-term fixes for their hair and look beyond aesthetic fixes for scalp care, this can have a profound impact on their bodies and minds. Anabel shared, “The psychological impact of hair loss is often spoken about, but that of scalp conditions is not, and chronic scalp issues, like flaking and itching, can have a huge impact on self-esteem.” By addressing concerns clients have that impact their self-esteem, clients feel more valued and understood, fostering trust, loyalty, and repeat business.
Bruno Marc Giametti, JOICO Creative Director, continued, “Clients look to you for advice, so being equipped with the right education and products will provide your clients with the confidence that you can help them. Life is stressful, and
By treating the scalp with the same care and attention as the skin, individuals can maintain both a healthy scalp and beautiful hair.
scalps can often suffer because of this, so offering these treatments could help to nip some of their stress in the bud, enhancing the client experience further.” Through offering specific scalp services, salons are provided with a point of difference from competitors, attracting clients looking for comprehensive hair and scalp care. Greg noted, “Providing
effective scalp treatments can increase client satisfaction and loyalty, as clients experience tangible improvements in their scalp and hair health. Scalp services can also generate additional revenue streams through specialised treatments and the sale of premium scalp care products.” Bruno continued, “The obvious benefit of offering scalp
services in your salon is the increase in revenue, so perhaps they’re the exact booster your salon needs! Scalp care doesn’t stop in the salon, so clients must continue with aftercare at home, a great opportunity to sell retail targeted towards scalp health!”
As in-depth scalp services aren’t currently the norm, scalp services can also help expand the client base by attracting individuals seeking and willing to travel for specialised scalp care. Abigail highlighted, “Offering scalp services can bring numerous benefits to salons, such as increased revenue through higher sales per client and enhanced customer loyalty by providing unique treatments that can in turn encourage repeat visits.” Abigail continued, “Clients receiving scalp treatments may be more inclined to try other services. Overall client satisfaction can be improved by addressing scalp issues that lead to healthier hair. This, in turn, differentiates the salon from competitors not offering such services, further enhancing your position within the market.”
Amory London, the leading innovator in hair and scalp care, are dedicated to creating products that blend advanced technology with natural ingredients, encouraging a holistic approach to transform salon experiences. The use of the Lumibrush is recommended, which combines light and massage therapy to enhance their hair and scalp. Red and blue LED light therapy enhances blood circulation and eliminates bacteria for clients within the salon.
It’s great to understand how and why to provide scalp services, but marketing them effectively to attract the right audience is another factor entirely! Clients who have concerns with their scalp already understand the need for added treatments, but clients who have never considered their scalp health may see it as an unnecessary expense. With this in mind, Greg suggested, “Create educational content that informs clients about the importance of scalp care and the benefits of the services offered. Offer introductory packages or discounts for first-time clients to encourage them to try scalp services. Highlight scalp services in the salon through brochures, posters, and direct recommendations from stylists.” Abigail supported Greg’s idea and encouraged
Create educational content that informs clients about the importance of scalp care.
taking a more digital approach. She shared, “Utilise social media platforms like Instagram, Facebook, and TikTok to showcase before-and-after results, client testimonials, and educational content to attract a broad audience. Encourage satisfied clients to leave reviews on platforms like Google and share these testimonials to build up credibility.”
Ultimately, as hair professionals, maintaining healthy hair for clients is as crucial to an esthetician as maintaining healthy skin. With people paying more attention to the substances used in haircare, it’s time to provide customers with a deeper understanding of the healthy hair they deserve, starting with the skinification of haircare!
Wonderful Waves
Perfecting a tussled beach look is a staple summer look for clients, and Australian-born O&M are on hand to demonstrate their go-to routine with the help of Becki Beavan at The Hair Boutique.
If the lack of British sunshine has got your clients desperately clutching on to the idea of summer, look no further than this laidback-looking wave to replicate that summer feeling. It has proven time and time again to be a salon staple and one of the most soughtafter hair styles in the summer months. Health is often drawn to the forefront of people’s minds during the summer months, so why should hair health be forgotten? At O&M, the brand believes there should be a healthier choice when it comes to haircare, replacing harsh chemicals with active natural extracts and minerals to deliver a plethora of benefits to clients!
Products Used:
Maintain the Mane shampoo & conditioner
Containing Pro Vitamin B5 nourishes the scalp, and Banksia, a native Australian flower extract, softens the hair while providing protection from environmental stress.
Know Knott
Get tangle-free with this nourishing leave-in treatment featuring the O&M Signature Oil Blend of Organic Coconut Oil and Macadamia Oil. Native Australian desert extracts hydrate the hair, leaving it glossy and knot-free.
Atonic
Gives bang to your blowout. Formulated with Native Australian Rainforest extracts of Lilly Pilly, Davidson Plum, and Lemon Aspen, fruits rich in antioxidants and vitamins, this thickening spritz will help protect hair from oxidization and sun damage, while rice proteins will deeply infuse the hair shaft, together with organic coconut oil, to create thickness and body.
Rootalicious
Forms an invisible barrier around the roots to support and lift hair. A native Australian duo of natural actives work together to protect hair and pump up the volume.
Original Queenie
Will survive a hundred and one brush strokes without complaint - no flakes or unwanted stickiness here.
Frizzy Logic Shine Serum
Combat humidity. Fight the frizz. Tame out-of-control curls. Frizzy Logic is powered by cold-pressed Certified Organic Argan Oil and Native Australian Macadamia Oil that help to calm and smooth the hair while delivering a silky, lustrous texture.
Desert Dry Texture Spray
Build texture, volume, and lift while helping absorb oil and provide bonus body and texture.
Step one
Shampoo and condition the hair, using maintain the mane. Detangle the hair using Know Knott, then add Rootilicious mousse to the ends and Atonic Volume Spray to the roots and blast until 75% dry, lifting the hair at the roots to encourage volume.
Step four
Remove the brushes and rollers once they have cooled. Add a little more definition to the hair around the face using a large barrelled tong curling away from the face.
Step two
Take 2 inch-deep sections and use a round brush with the hairdryer to add volume to the hair, lifting each section and curling the hair around the brush. Leave the brush in the hair to cool. Move around the head, swapping the brush for rollers as the sections cool.
Step five
Tip the head backwards, spray the hair with dry desert texture spray, and rake through the waves using a wide-toothed comb. Add a little frizzy logic serum to define the ends.
Step three
Spray the cooling brushes and rollers with Original Queenie and leave for 5 minutes to set.
Step six
Add a little more Original Queenie hair spray, and you’re good to go!
Committing to the Chop
The micro bob is a chic and stylish haircut that’s dominated the hairdressing industry in 2024 so far. As a shorter version of the classic bob cut, sitting just above the jawline, it’s easy to see why its popularity is soaring.
Acut characterised by clean, blunt lines, the micro bob is a versatile yet statement cut that exudes confidence. While bobs themselves don’t appear to go in and out of fashion, the number of people taking the plunge for the micro bob has definitely risen in recent months.
What type of hair suits a micro bob?
The micro bob is suitable for all hair types and face shapes, with the jawline length accentuating bone structure, making it a suitable chop for a multitude of clients. For salon visitors in your chair who may have slightly thinner hair, this is an extremely flattering cut, with the bob creating the illusion of thicker hair.
How do you style a micro bob?
For clients hesitant to take the plunge, one of their biggest reservations may be how to style hair of that length. Can it still be curled? How can I keep my hair off my face? Maintaining a micro bob doesn’t have to be a daunting task, as it can be easily styled for sleek or textured looks, but it’s important to encourage clients to consider a few lifestyle factors, such as available styling time and personal style, before committing to the chop. Maintaining such a short style, depending on hair regrowth speed, may require trims every 4-6 weeks, which could quickly become expensive for clients used to longer hair!
In terms of versatility, this hairstyle knows no bounds, and the beauty truly lies in its versatility, working well for both formal and casual, laid-back settings.
Is this a hairstyle that’s here to stay?
The micro bob is a trending cut that’s showing no signs of slowing down. The timeless nature of the cut, oozing chicness, affords clients a lowmaintenance yet stylish hairstyle suitable for a range of occasions! Putting a
modern twist on a classic haircut ensures it can be tailored to a wide range of consumers.
So, keep those scissors sharp and ready for more transformative cuts in the future, as the micro bob trend is one that’s definitely here to stay!
Image courtesy of @by.sarahkate, with colour by Hannah G @colourwithhann and cut by Jessie @jessiejan_hair at @hershesons
Extends the life of blow-outs & updos
Instantly adds volume, texture and hold
Absorbs Oils Vegan and cruelty free
Believe the Hair, Not the Hype!
This month, we sat down with the dynamic duo of haircare and founders of Innersense Organic Beauty, Greg and Joanne Starkman. Speaking to the duo, we delve into the green and conscious chemistry behind the brand and understand the devotion to stylist health alongside product performance.
Please introduce us to the brand and what it strives to achieve.
Greg: Innersense Organic Beauty was created to address the needs of safe cosmetics clients. As we’ve grown and evolved as a company, it’s all about being sustainable and environmentally responsible, really rolling that into the DNA of who we are as a company, and really leveraging wellness as part of our day-to-day philosophy.
How does Innersense push the boundaries of green and conscious chemistry?
Greg: It’s really about understanding the evolving science around the current ingredients being used and measuring the safety of those ingredients while staying up-to-date on new ingredients that are being introduced in the marketplace. We ensure the ingredients used meet high standards of purity and
efficacy, as it is equally critical to make sure that the product can perform to meet the needs of the client.
Joanne: While talking about performance for the customer, it is vital to add about performance for the stylist, as this is really the primary focus with the stylist using our products daily. We have to make sure that what we produce is supporting them on their path, not only for styling hair but for wellness as well.
With sustainability being a vital consideration in modern business, how does Innersense demonstrate environmental responsibility?
Greg: At a sustainability level, everything we do, from manufacturing through the supply chain and packaging, ensures we’re hitting the highest standards possible, as we continually strive to be part of the solution and not part of the problem.
It’s equally important to give back, and 1% of our revenue goes towards supporting environmental matters. We also support women’s health as another cause that’s very important to us. We work with organisations like safecosmetics.org, which is a group that is focused on the environmental causes related to cancer and removing those causes and ingredients from the environment as well as from cosmetics.
Joanne: We also collaborate with Breast Cancer Prevention Partners, an incredible organisation that forges legislation having to do with ingredient transparency as well as education for women prior to being diagnosed with cancer. They are so cutting-edge. Women’s Voices for the Earth is another organisation that we align with and support.
How do Innersense products enhance the experience of the stylist and client?
Joanne: The products can enhance the experience through our wellness messaging and ingredients. Often, what beauty and wellness professionals don’t realise is the impact of ongoing exposure to certain ingredients. Clients coming in have isolated exposure every 6–8 weeks, but as stylists, you’re handling the ingredients daily. My biggest epiphany was when Morgan, our daughter, was 22 months old; she was diagnosed with a rare genetic disorder called Williams syndrome, and I turned to health and realised for how many years I’d been exposed to risks.
Greg: One of the things that is the most unspoken issue in our industry is the number of beauty and wellness
professionals with contact dermatitis due to the continual exposure to products, and professionals are having to leave the industry because of this. One thing we’re really proud of is how many stylists are able to return to work behind the chair due to using our products.
With the Innersense Colour Purity Tour taking place worldwide, please discuss the main takeaway training points from the Hunter Collective, London.
Greg: What we’re doing is educating our team here in the EU to best understand the significant chemistry differences in Colour Purity compared to traditional hair colour and how to apply that information to better educate beauty and wellness professionals. We’ve spent the past 5 years working on this chemistry to bring it to the marketplace, so this training is really about getting them to understand the significant points of difference.
Joanne: Being fume-and fragrancefree, this is completely different from all the other haircare that is out there. I can speak from experience as a stylist;
at the end of the day, my lungs would feel heavy and congested after a full day of doing hair, but with this product, you can’t even tell that you’re using hair colour. The offering is 40 shades plus one, which is white, really speaking to the artistry of the stylist!
What Innersenseseparatesfrom competitors?
Joanne: When our daughter Morgan was diagnosed, I already had about 20 years behind the chair, and I was thinking, “I’m going to have to be a caregiver for the rest of my life,” but what I realised was that I was already a caregiver standing behind a chair day in and day out. So, one of my missions as the founder of Innersense is to champion the stylist and bring wellness and self-care practices to them.
How can our readers work with you?
We want to partner directly with our salons, and we cannot do that through distributors, so we feel very strongly that those relationships are very important to us! Please contact us at wholesale@innersensebeauty.com
Greg and Joanne Starkman
Better Colour Management
Six years ago Vish was a disrupter brand, destined to revolutionise the colour service. Now, it’s a salon staple eradicating lost profits on over-mixed colour which was thrown away. We hear from
John Spanton, general manager at ARKIVE by Adam Reed in London as they upgrade to Vish 2.0.
For Vish customers, stock replenishment and perapplication costs are down, while revenue and profits are up. However, technology moves at a frightening speed, and while the awardwinning development team at Vish has enriched and improved the technology constantly since launch, sometimes you just need to park what you have and rebuild bigger and better.
It’s what Apple and Microsoft do. Installing the brand new Windows 12 when it arrives later this year will happen seamlessly, just as upgrading to Vish 2.0 was seamless for Adam Reed’s London salon.
“Vish has been amazing for us,” says John. “We’ve had it for just under a year and since then we’ve reduced the cost of unused product significantly. So when we heard a new, even better Vish was being launched, we signed up immediately to be at the front of the queue.”
In March, the salon seamlessly migrated to the new system Vish 2.0. For the team, it meant a more streamlined experience, with easier searching and fewer clicks to achieve consistency in their colour formulations. Additional features like ‘Plan Ahead’ give stylists greater access to existing formulas from their phones allowing them to pre-plan services while an enhanced ‘Mix More’ feature makes mixing additional colour swift and intuitive. The faster processing of Vish 2.0 has made it quicker to use, even on older iPads and tablets.
Integration with the major salon software providers has been refined, boosting the experience for stylist, owner and front desk team. Real-time updating during service on the Front Desk app has
eliminated any lag between dispensing and passing data to the salon’s front desk. Now when billing, all expenses are immediately accounted for, securing profitability by showing exactly how much colour is used and the additional services’ cost.
“We really value the live updating in our busy salon as we need all the info at the right time to allow correct billing and smooth transitioning of clients,” adds John.
At Adam Reed, where expertise is prized, the increased level of sophistication within appointments,
enabled through salon software integration, is maximising client care and management oversight.
“From the start Vish powered up our colour service, and the latest update has made it even easier to deliver the best service possible to our clients,” concludes John.
Vish 2.0 is being rolled out now to all salons, delivering greater efficiency and powerful profits. Existing clients looking to upgrade to Vish 2.0 or future clients interested to learn more visit getvish.co.uk.
Caring While Cutting
As part of our haircare feature, we hear from Benjamin Shipman, director of Kasho scissors on how to care for your body while cutting hair.
Having a high-quality, ergonomically designed pair of scissors is the first step to avoiding the aches and pains and more serious injuries that can affect hard-working hairdressers. But even when you have the perfect cutting tools, there are still measures you can take to limit pressure on your hands and wrists, according to scissors
expert Kasho Scissors. Director Benjamin Shipman shared, “Scissors are the tool we work with every day, and while they are ergonomically designed to limit wrist and shoulder aggravations, there’s also things hairdressers should be doing to make sure they are cutting injury free. Small steps can make a big difference to how your body feels at the end of a busy day.”
Small steps can make a big difference to how your body feels at the end of a busy day.
Kasho’s Top Tips:
Perfect the proper grip
It’s vital to hold your scissors using a relaxed and natural grip. The thumb should rest in the thumb ring, and the remaining fingers in the finger ring, allowing for controlled and precise movements. It’s all about limiting the strain put on your hand and wrist during a day of cutting, and gripping the scissors in this way should become second nature.
Watch your body position
Ensure you maintain a comfortable and upright posture while cutting. It’s so easy to end up slouching, or constantly bending to hear what the client is saying but try to avoid this where possible. It’s not just your hands and wrists that can suffer; backs and shoulders can also feel the strain. Try to avoid excessive bending of the wrist or overreaching, as these can also lead to discomfort and strain.
Take regular breaks
While the first thing you might think about during a break is grabbing a coffee or a snack, also take time between cutting sessions to stretch and relax your hands, wrists, and shoulders. This helps prevent cumulative strain injuries associated with prolonged use.
Customise your scissors
Make sure your scissors are working with you to avoid unnecessary strain. Adjust the scissor tension and finger rest to suit your individual preferences. Experiment with different settings to find the configuration that best accommodates your hand size and cutting technique.
Say ‘I Do’ To Flawless Bridal Hair
Step into the magic of Cliphair’s 2024 bridal campaign: the ultimate hair love affair for stylists and brides-to-be.
A New Chapter
Cliphair has come a long way since their humble beginnings in 2007. Their journey began from a small family-run shop, gradually expanding into an internationally successful e-commerce hair extension brand with a mission to empower women – and that starts with hair.
Now, they boast an ever-expanding line of high-quality extensions, hair accessories, styling tools and professional haircare, all of which have been paramount to the success of their latest bridal campaign.
Hair Love Affair
Your wedding day is one of the most special moments of your life, and every detail counts – especially your
hairstyle. Favoured by thousands of bridal hairstylists around the globe, Cliphair’s endless range of extension types, lengths and colours provide every woman with their dream wedding hair; a vision that they might not be able to achieve without them.
Cliphair had the pleasure of shooting their 2024 Bridal Campaign at the historical Gosfield Hall, a sprawling stately home nestled away in the lush, Essex countryside.
Unlock Bridal Beauty
Your clients can become true bridal goddesses with the latest looks and must-haves in Cliphair’s breathtaking new Bridal Lookbooks, where every page paints a portrait of pure hair perfection.
This year, their talented team of
hairstylists worked their magic and created four gorgeous new looks with Cliphair’s extensions, adorned by their brides-to-be. Each lookbook showcases a unique take on the modern French twist, a romantic half up half down, classic Hollywood waves and a sleek half up half down look.
Best Seller Spotlight
In need of some styling inspo? Cast your eyes over some of the best sellers, from clip-ins to permanent extensions, all designed to make your bridal styling process as seamless as possible.
Seamless Collection
Seamless clip-ins are the crowning glory when it comes to temporary extensions. The seam is soft and lays flat to the head,
leaving them almost undetectable in even the finest of hair and protecting the extensions from shedding and tangling. Each set is complete with 8 different width pieces ideal for adding thickness and length and is particularly great for bridal updos due to the discreet attachment.
Double Weft Collection
With two wefts sewn together, these temporary extensions provide extra fullness and volume, giving your clients the luscious, voluminous hair they’ve always wanted. With their easy clip-in application, you can transform their hair in just a few minutes. No glue, no fuss –just gorgeous, healthy-looking hair.
For brides wanting a more dramatic, long-lasting hair transformation, permanent extensions are also an excellent choice. Choose from Cliphair’s range of Tape Ins, Nano Rings and I-Tips that intensify natural hair with exceptional depth, volume and movement.
Bridal Bundles
For bridal hairstylists who want their wedding prep to be a breeze, Cliphair offers exclusive combinations of luxury hair extensions, rejuvenating haircare and stylish accessories – all without breaking the bank.
The Ultimate Styling and Accessories Bundle will have you and your clients more than equipped for the big day. This bundle features an extension-friendly Detangling Brush, Pintail Comb, Wave Comb, Sectioning Clips, Moisturising Spray and Heat Protection Spray,
ensuring effortless styling and salonquality results.
For the best of both worlds, the Seamless Styling and Accessories Bundle is your new go-to kit. This bundle includes 1 set of Seamless Clip-In Extensions of your desired shade, plus all of the essential hair combs, sectioning
clips and haircare sprays needed to achieve luscious locks throughout the season and beyond.
Transform Your Reputation
Bridal hairstyling is an art form, that’s why Cliphair’s video tutorials, blogs, styling tips, and lookbooks are readily available to help hairstylists, salon owners and businesses stay updated with the latest trends and techniques. Their continuous education ensures that stylists and technicians can offer fresh and modern looks to their bridal clients, keeping not only their scissors sharp, but their skills and styles too.
By stocking with Cliphair as a trade customer, you can gain access to exclusive discounts and an incredible roster of over 70 shades, from striking reds and sultry brunettes to sun-kissed balayage, all of which will be included in a FREE colour ring to showcase in your salon.
Empower your brides today with Cliphair. www.cliphairtrade.com
Backwash Bliss
Backwash units are a fundamental part of any salon experience; not only are they an essential component of salon furniture, but they also contribute significantly to overall satisfaction. We hear from REM as they discuss how their products ensure a comfortable client is a happy client.
With the backwash being an integral part of a trip to the salon, there is nothing worse than 10 minutes of pain due to improper positioning or a lack of support when laying your head on the shampoo bowl. With suitable furniture and positioning having the power to alleviate this pain, we hear from REM to understand how comfort can be delivered throughout the duration of a client’s trip to the salon.
The question is: how can you avoid discomfort, enhance client relaxation, and boost client satisfaction? Through design, research, and planning, REM discusses how comfort can be delivered throughout the duration of a client’s trip to the salon while maintaining appearances.
Comfortable Clients
All clients are different shapes and sizes, so why would you expect a wash unit to suit all clients? The market is full of a multitude of units to choose from, but not with a one-size-fits-all approach! It’s important to try before you buy and consider your clientele. Backwash features such as tilting basins and electrical leg rests can help make the unit suitable for a wider range of clients.
Comfort is a key priority when it comes to backwash units, and your clients will value a set-up that offers ergonomic design, reducing strain and discomfort during the wash. With this in mind, REM understands that comfort is paramount, but units with thick, plush upholstery can be expensive; however, there are many products available at the showroom to suit all budgets. Look for British-made products that carry the accreditation of quality to ensure you’re really providing the best for your clientele.
The Wash Area
Due to the nature of the role, wash areas
can become messy with shampoos, treatments, and towels used in a working day. In light of this, think about what is visible to clients and what can be hidden to make the salon as aesthetically pleasing but functional as possible. Being an area of the salon that is in constant use with water, spilled chemicals, and shampoos, leading to constant cleaning and mopping, ensure your floor and furniture are durable
enough to withstand the daily wear and tear.
Additionally, clever use of colour and décor can make your salon a much more inviting space, in turn increasing the number of returning customers. Why not work with a REM Salon Design Specialist to create your ideal workspace?
Visit https://rem.co.uk/rem-salondesign/ to start creating your perfect backwash today!
Denham Hair & Beauty, Guisborough
Education Station
Welcome to our regular feature with the NHBF. Visit the Education Station each month to gain unrivalled knowledge on the latest discussions to elevate your business. This month we understand why health and safety is essential to safeguard your business from potential legal issues.
To ensure a safe working environment, your salon must comply with the Health and Safety at Work Act 1974, Control of Substances Hazardous to Health (COSHH) Regulations 2002, and the Cosmetic Products (Safety) Regulations 2004. It is mandatory to prominently display the Health and Safety Executive-approved poster to inform employees about their rights and responsibilities regarding health and safety in the workplace.
Risk Assessments
Conducting risk assessments is mandatory. For businesses with more than five employees, written assessments are required, identify all potential risks in your salon and involve your staff in this process to cover all bases. Special risk assessments are necessary for employees under 18.
Health and Safety Policy
A written health and safety policy is required if you have five or more employees. This policy outlines your commitment to health and safety and the measures in place to ensure a safe working environment.
Staff Training
Training is essential and legally required before exposing employees to any risks. Regular, brief training sessions keep safety top-of-mind. Consider dedicating 15 minutes at each staff meeting to discuss specific health and safety topics.
Appointing a First Aider
At least one person should be in charge of first aid arrangements, with at least one staff member trained in Emergency First Aid at Work (EFAW).
Preventing Dermatitis
Staff may develop dermatitis from
exposure to water, detergents, or chemicals. Ensure they use disposable non-latex gloves (nitrile or vinyl) and change them between clients. Regularly check for signs of dermatitis.
Allergy Alert Testing
Conduct allergy alert tests at least 48 hours before applying hair colour. Record the outcomes confidentially and ensure clients who show any reaction are not treated. Note that hair dyes should not be used on or tested on individuals under 16.
Handling SubstancesHazardous
Identify and understand the risks of all substances in your salon. Train staff on safe usage and disposal, store substances properly, and never pour hazardous materials down the sink.
Business in a Box
Does your business prioritise safety and efficiency?
Business in a Box is designed for business owners looking to follow advice and guidance provided by the NHBF, work safely, effectively, and confidently, access all necessary resources in one place, and demonstrate commitment to the health, safety, and security of their clients. NHBF can assist you by offering essential information researched and developed on your behalf, providing guidance on implementing good health and safety practices, supplying resources for your team and clients, and helping you become an Assured business.
You can find more information at www.nhbf.co.uk
The Fellowship Roundup
Welcome to our latest regular monthly feature as we hear what The Fellowship have been up to in their jam-packed month, providing amazing opportunities for members to come together to collaborate and push themselves out of their comfort zone!
Projects Roundup
The F.A.M.E. team spent their day with Alastair Jubbs, former F.A.M.E. Team member & Founder and Director of Curated Hair. Alastair’s plans for the day were based around a fashion project, which gave the team a real in-depth look at the fashion industry, with communication being the exact same that Alastair would receive on a
shoot. Project Extend spent their day with project brand partner, ZEN Hair Extensions. The day was heavily focused on experimenting with different types of extensions, whilst also generating reels and content for social media. Project Colour had a very exciting day with Trevor Sorbie’s Creative Director and Project Colour mentor, Giuseppe Stelitano, where they were given a
taste of the Trevor Sorbie brand. He talked the team through where he finds inspiration, his creative process, and his love of mood-boards. Project Afro and Project Sassoon spent their day together focusing on the logistics of a photoshoot with award winning photographer, Chris Bulezuik. Chris’ passion for photography gave the team a better understanding of how pictures are taken
to achieve different looks, giving the team inspiration for their photoshoot. Project X spent their team day at the House of Sassoon, Soho London, to have a masterclass in cutting & colouring by the Sassoon Academy team, Pink Grubb & Daniel McCourt. Project X were given hints and insight into how to incorporate creative possibilities into their daily use and shown how to achieve that Sassoon cut, with a focus on starting from different points than usual and playing with angles. And finally, Project Men & Media spent the day at Wahl HQ with Wahl Educator Dean Gleeson. The team learnt about simplified barbering techniques and were given a better understanding of men’s hair, when it comes to enhancing their skills when thinking about shapes and angles.
HAIRCON
It’s nearly here! HAIRCON is taking place on the 22nd to the 24th of June at the O2 in Manchester. This is a must-attend event for a diverse range of professionals within the hair industry. HAIRCON will put our industry in the spotlight, as we come together to discover cuttingedge products and techniques, whilst gaining insight into how to enhance our salons, and the opportunity to establish connections with industry-leading brands. This is a must for everyone in the industry – from the very best stylists to the new generation of hairdressers, there’s something for everyone. HAIRCON provides emerging talent with the chance to learn from leading mentors and industry icons, showcase their
skills on a global stage, and immerse themselves in a world of creativity and inspiration. Whether you’re a seasoned professional looking to stay ahead of the curve, a salon owner aiming to grow your business, or a rising star in the hairstyling world looking to ignite your career, HAIRCON is the place for you.
The Fellowship presents Hair & Vision – ‘An Evening
with Philip Martins’
The Fellowship presents Hair & Vision kicked of their first event of 2024 – ‘An Evening with Philip Martins’ at the Bvlgari Hotel in Knightsbridge. The night focused on a deep dive into detail of Philips Martin’s brand ethos and
offerings, whilst showcasing a series of colours and styles created by their ambassadors.
Robert Eaton, President of the Fellowship for British Hairdressing welcomed Philip Martins’ Artistic Director, Federico Patelli, to the stage to introduce the brand – sharing the journey of the team and the historical background of this luxurious name, whilst discussing the science behind the products and their creative approach to the launch within the UK. Federico then took the audience on a hair journey, showcasing three models, each of which was styled to replicate the vision and feel of the Philip Martins name. Federico also shared a look at what the brand has achieved and undertaken so far in their journey, including a look at their vision for 2024. Joining Federico on stage was Philip Martins’ General Manager, Pietro Molinari, who took a more in-depth look into the product portfolio, delving deeper into a discussion about the brand’s vision, goals, and their passion for sustainability.
As a celebration of the fantastic event, the team were delighted to welcome to the stage Fellowship Patron and Icon Errol Douglas MBE, who wowed the audience with two incredible Avant Garde inspired models. Errol shared with the audience his own personal journey through the Fellowship and why these events as the core of the industry – helping to inspire, influence and educate.
Join us next month to find out more!
Sustainability Solutions
Welcome to our regular feature with Green Salon Collective, your monthly one-stop shop to discover how to make your salon more sustainable. This month, in light of Plastic Free July, we hear from Green Libertines Hannah Cowell and Zoë Rees on how to reduce your plastic consumption.
Hannah Cowell
@butcherssalon
Plastic has become such an inescapable part of our everyday lives that it’s hard to imagine what we did before. Trying to avoid plastic during Plastic Free July and after really highlights just how prevalent it has become - it’s hard!
But that doesn’t mean it’s impossible or that we should not even try. Just by raising your awareness of how much plastic you use, you will start to change your habits and look for plastic-free alternatives for yourself and your salon.
We always try to choose things that come in a glass, metal, or cardboard container, like cleaning products or drinks, for example, as these materials are more widely recycled and are able to be recycled many more times than plastic.
Using biodegradable towels in the salon removes the chance of any synthetic towel fibres that may be plastic or microplastics being released when towels are washed.
Encourage your team and guests to use reusable water bottles and coffee cups throughout the day; coffee cups are usually not recyclable due to the thin plastic lining inside.
Where plastic is unavoidable, look for a recycled plastic option. There are companies that now make recycled plastic combs, hairbrushes, and even our salon laptop is made with recycled plastic! So much plastic already exists that reusing it is a good option.
Participating in Plastic Free July should help you create good habits for you and your salon to reduce your plastic for good, not just in July.
Zoë Rees @BlissSalonB48
Climate change, pollution, and the depletion of natural resources are pressing issues that we simply cannot ignore.
One significant step we can take to make a positive impact is reducing the use of single-use plastics.
What can we do to make a difference? Start with a plastic-free July!
• Bring your own lunch to work, or choose food with minimal or no plastic packaging.
• Swap disposable gloves for reusable gloves.
• Offering refills for shampoo and conditioner to reduce single-use plastic.
• Participate in community clean-up events to help remove plastic waste from natural areas.
• Join recycling programmes or set up recycling through your local council.
• Partner with sustainable brands that prioritise eco-friendly packaging.
• Choose a laundry detergent with plastic-free packaging. Embrace the sense of accomplishment that every change brings, because even small steps can make a big difference. Collectively, we can help create a healthier, cleaner planet.
Welcome to Lash Club Salon & Training Academy
We specialise in Lash Extensions, Lash Lifts & Brow Laminations as well as being an ABT Accredited Training Academy. We also offer Masterclasses with a completely tailored approach.
Train with us on one of our small group Lash / Brow training courses. All courses include a high quality training kit, manual and exclusive discount codes.
What’s included?
• 24/7 access • Full training manual • Video demonstrations • Live model case studies
• Anatomy, physiology & health and safety
• ABT Accredited & Insurable
• Contraindications & troubleshooting
• Business & Social media support • Ongoing guidance
Get Ready to Nail It!
Following the success of Pure Nails retail products, the company has opened the latest state-of-the-art facility, known as ‘The Halo Centre of Excellence!’ which is equipped with the latest tools and technology to enhance any nail career. Read on to discover the exclusive 20% discount for Salon Magazine readers!
Whether you’re a complete beginner or looking to enhance your skills a little further, expert educators are on hand to improve your skills and make your education as smooth and seamless as possible. You can now become trained in Halo products by the Halo team themselves through hands-on learning, from mastering manicures to creating intricate nail art to learning the latest, trending systems. Support is available every step of the way to ensure nail technicians are ready to tackle anything!
Pure Nails are providing an exclusive opportunity to get 20% off when booking onto any of the Halo training courses, including the beginner’s nail technician course in Gel Polish & Manicure! As a centre of excellence, they are keen to not only expand qualified nail technicians knowledge and skillset but also to help the next generation of nail technicians get their foot in the door and get started in the beauty industry, always looking for the next upcoming stars!
Based in Gillingham, Kent, the Halo Centre of Excellence features state-ofthe-art training rooms perfect for any
training nail tech to advance their skills. The beginner Gel Polish and Manicure course features learning about the perfect gel polish application technique, the importance and method of nail preparation, and essential topics like nail anatomy, client care, and fundamental salon hygiene and safety practices!
Courses are conducted by the head of
Thoroughly enjoyed; lots of tips and tricks. New equipment, fantastic course. Tina is very knowledgeable, friendly, and makes it easy to learnJoanne Dilley.
education, Tina Bell, alongside an array of fantastic and professional educators at the top of their game within the beauty industry, ensuring you will leave with the knowledge and skillset you need to further your career as a professional nail tech.
Exclusively to the readers of Salon Magazine, a 20% discount code is available for all professional courses, from gel polish to e-file and everything in between! Use the special code TRAINWITHSALON at checkout and begin your journey at Halo Centre of Excellence today!
www.purenails.co.uk/collections/ training-courses
PROBABLY THE MOST POWERFUL MOLECULE IN SKINCARE
With over 30 years of dedicated research into the healing and moisturising properties of Hyaluronic Acid and its unique regenerating biomaterial Visible Youth™ offers a“first” in skincare. Developed for use by beauty professionals, as well as being available direct to consumers.
Dermatologically Tested Suitable for
sensitive skin
Outrun the Competition
74,000 is the staggering number of people in the UK alone searching for hair removal solutions every month. With this in mind, we explore the Soprano Titanium Special Edition from Alma Lasers to propel your clinic and transform your efficiency, profitability, and return on investment (ROI).
Soprano Titanium Special Edition: The Treatment of the Month
With the demand so high, it is important to not only ensure your clinic has skin in the game, but are leading the pack by offering the number one brand for hair removal*
Unleash Unmatched Efficiency and See Your Profits Soar
The Soprano Titanium Special Edition builds upon the award-winning Soprano
platform, renowned for its speed and comfort. This upgraded system takes it a step further, being validated as the fastest laser hair removal treatment available!** Here’s how it translates to a win for your clinic:
• Faster Treatments, More Clients: The Soprano Titanium Special Edition boasts a groundbreaking Trio MAX applicator with a larger treatment area and improved high fluence mode. This powerhouse delivers more energy in less time, allowing you to treat larger areas like underarms in just 21 seconds!
With faster treatment times, you can accommodate more clients throughout the day, maximizing your clinic’s capacity and revenue potential.
• Reduced Treatment Course: The increased efficiency of the Soprano Titanium Special Edition translates to a reduced number of sessions required for optimal results. This not only frees up valuable appointment slots for new clients but also fosters client satisfaction – they’ll achieve their desired results faster!
• Streamlined Workflow: The Soprano
Titanium Special Edition boasts intuitive operation and requires minimal downtime between treatments. This translates to a smoother workflow for your staff, minimizing wasted time and maximizing productivity.
Embrace Comfort, Maximize Client Retention, and Boost Profits
While speed is essential, client comfort is paramount. The Soprano Titanium Special Edition doesn’t compromise on comfort for speed. It retains the platform’s signature features:
• SHR (Super Hair Removal): This innovative technology delivers comfortable yet effective laser hair removal, allowing for swift treatment of larger areas without sacrificing results.
• ICE Plus™: Each applicator features an ice-cold tip that continuously cools the skin to -3°C during treatment, ensuring a comfortable experience for even the most sensitive clients.
Happy clients become loyal clients. The Soprano Titanium Special Edition’s speed and comfort will leave your clients raving about their experience, leading to increased client retention and referrals –another avenue for boosting your clinic’s profitability.
Invest in the Future, Reap the Rewards Today
“With the introduction of the Soprano
and information for clients about it in the market, we find we are fully booked most days. I started off my career with lower cost devices, but soon recognised the value in partnering with quality brands like Alma who not only have incredible technology, but invest in growing your business too”. Nilam Holmes, Founder of DermaSpa Clinic.
The Soprano Titanium Special Edition is an investment in your clinic’s future. With faster treatments, reduced treatment courses, and a streamlined workflow, you’ll be able to accommodate
more clients, maximize billable hours, and significantly increase your clinic’s revenue potential.
Don’t just survive the competition, outrun it. Interested in how to unlock the path to superior clinic efficiency, profitability, and a stellar ROI?
Get in contact with your dedicated representative info@almalasers.uk
*Disclaimer: Claim based on Alma Lasers internal data.
**Validated by Independent Company ‘Sapio Research’: When tested in high fluence mode
Ahead of the Curve
As the world becomes more health-conscious and consumers turn to a more holistic approach to beauty, Manual Lymphatic Drainage (MLD) is becoming increasingly popular. We hear from The Body Consultants as they discuss their training services available for beauty therapists wanting to offer MLD.
Please introduce us to the Body Consultants training academy.
To succeed as a business, you must get ahead of the curve, and the MLD industry is about to boom as it perfectly caters to a more holistic lifestyle! At The Body Consultants UK, we provide you with the necessary head start to boost your career and thrive in the industry. We take great pride in ensuring all our students leave with the upmost confidence to provide a highly effective massage. Our training is bespoke and tailored to each individual therapist. At The Body Consultants, we believe your skillset is only as good as your training and commitment to professional development, which is why we offer intimate support from start to finish.
Why
choose
lymphatic drainage?
Manual lymphatic drainage is in demand, and the market isn’t saturated (as of yet), nor are there enough trained practitioners to meet the demand. This means you would be entering the MLD industry at the perfect time. If you can become a highly sought-after MLD therapist, just before the boom, you have really hit the jackpot!
Please discuss your industry experience and how you aim to pass it on to clients through the training academy.
The ability to adapt to your environment and understand your client’s needs is paramount to your success. The truth is, success goes beyond a training course, and it is dependent on a multitude of elements. At The Body Consultants, we teach you not only the secrets behind our unique MLD method but also tips
and
business.
What are the most popular training courses you offer?
At present, we focus on full-body MLD. As a business, we pride ourselves on being the best in select areas, focusing on quality over quantity, and offering courses of high value.
What are the benefits of offering lymphatic drainage treatmentsmassage in a salon?
Not only is it a highly sought-after
treatment, but it requires very little financial investment. After selecting your training course, all you need is insurance, a bed roll, body oil, and a massage bed. If you are in the beauty industry already, you will know how little these overheads are in comparison to usual!
How can our readers work with you?
Please head to our website, www.bodyconsultants.co.uk, to purchase training courses directly or book a discovery call! If you would like to observe the work we produce, I would recommend looking at our Instagram account, @TheBodyConsultants.UK.
tricks on how to build a sustainable
Lift Your Business
Looking for non-invasive professional aesthetic machines to increase your salon’s profitability? If so, you’re in luck! Pure Tone are on hand to discuss how their machines can benefit your salon, regardless if you’re new to aesthetics or a seasoned professional.
Please introduce us to Pure Tone and what it strives to achieve.
Pure Tone Aesthetics is a family run business based in Manchester. We specialise in non-invasive, non-surgical professional aesthetics machines including RF Microneedling, HIFU, CO2 Fractional Laser and LED Light Therapy devices. We want to bring extremely high quality but affordable devices to the market backed with CPD certified training by our team of qualified nurses.
Why should Salons choose Pure Tone technology?
We want to start by giving you the best possible advice and guidance before you make a purchase and all the support and training you need afterwards - we’re always just a phone call away. We also offer an extended 3 year warranty on all our machines and have competitive finance packages available if required.
How can Pure Tone benefit the client experience?
We’ve developed the most unintrusive technology available, designed to produce the very best results for your clients. The treatments we have developed produce results your clients will love, and they are quick and relatively painless if delivered correctly. Your client should be able to receive a treatment like HIFU in their lunch break and go straight back to work afterwards!
If you could recommend one hero Pure Tone product, what would you pick and why?
That’s a tricky one! It would probably be between our RF Microneedling machine with Cryo Cooling and one of our HIFU machines. We’re seeing fantastic results with RF Microneedling especially when combined with an Exosome, and the Cryo Cooling technology has been a game changer in making the treatment so much more comfortable. HIFU is really simple to use, and we shouldn’t forget the benefits of combining LED light therapy with all your treatments. Combination treatments are very popular at the moment
as they maximise results and really improve your client’s experience.
Being
non-invasive how do the results compare to invasive treatments?
The results we’re seeing are fantastic but it’s difficult to compare because you have to assess each client and their individual needs to deduce what’s right for them. Non-invasive treatments are significantly cheaper, and the fact there is no downtime can be the benefit that really swings it. A HIFU or RF Microneedling treatment lasts between 30 minutes and an hour and once it’s done, you’re ready to get on with your day!
How can our readers work with you?
If you’d like to learn more about us and our range of machines, call us on 0330 102 5578 (we love to talk!), email info@puretoneaesthetics.com or visit www.puretoneaesthetics.com. We’d love to pop in for a coffee and a chat!
Blending Beauty with Science
In this editorial, we hear from Kay Evans Advanced Skin Treatments. As Kay specialises in facial treatments for prejuvenation and rejuvenation she understands the client’s needs for highly effective, reliable and cost-effective treatments like Collagenwave®
How
did you start working with Collagenwave®?
I started working with Collagenwave® over two years ago as I transitioned my business from makeup and eyebrow services to skin treatments. I noticed a gap in the market here in Wales of places that offered Collagenwave® and after many years of following the brand, I knew it was the first skin service and treatment that I wanted to offer.
How
can Collagenwave® increase salon profitability?
After the initial outlay for the machine itself, Collagenwave® offers remarkable profitability compared to other machines available due to the low cost of consumables.
How does the Collagenwave® machine enhance your client experience?
The most desirable aspects of the treatment is that it is a relaxing experience for my clients and has no
downtime. Clients love that they’re able to have a very effective treatment whilst also being able to continue with their day.
Is
Collagenwave® safe for every client?
It is safe for the majority of clients but, as with all treatments, it’s important to always ensure that a consultation is undertaken every time to check for contraindications. For example, some clients may be pregnant, have metal plates or have some pre-existing health conditions that would make the treatment unsuitable.
Has Collagenwave® helped with the growth of your business?
Collagenwave® has certainly helped the growth of my business, not only from a financial aspect, but more importantly it has created constant repeat business that is comparable to when I offered brow services. This would not happen if it were not for the consistent positive results that my clients experience with the treatment.
Testimonials
The repeat business I get from Collagenwave® speaks volumes of how popular the treatment is. Clients come in asking for the treatment, and it forms the base of most of my skin rejuvenation plans. In addition, it complements the other skin treatments that I offer. Some clients see a difference almost instantly in the elasticity of their skin, especially around the jaw and neckline. Managing expectations is a very important element of providing this service, in order to ensure clients understand it’s a long term treatment plan for best result. Depending on their current skin health, clients usually have a course of 5 treatments to start, and then have a maintenance treatment every 1 to 3 months.
For more information on adding Collagenwave® to your business, visit www.collagenwaveofficial.com and complete the ‘register interest’ form. Following this, we can send out some information, have a courtesy call, and look to arrange a demonstration.
PRODUCT FOCUS
The Magic Ingredient in Colour Transformations
Berry Good Summer Waxing
The sun is shining, summer is in full swing, and salons are busy with waxing clients! What could make this time of the year better for beauty therapists? Well, HIVE® have the answer, the latest addition to the hugely popular SuperBerry Blend range, now available as hot wax pellets! The rosin free and vegan formulation delivers excellent hair removal results with a delicious burst of berry fragrance, to help relax the mind and body of your client. Helping your beauty business offer an elevated waxing services keeping satisfied summer waxers coming back throughout the year. www.hiveofbeauty.com
Fusion –Power of Three
Perfect for those on the go, Fusion by Davroe will become your clients go-to companion for busy mornings, postgym refreshes, or last-minute events. With Fusion, clients can streamline their hair care routine without sacrificing results – it’s like having a salon treatment in a bottle, wherever you go! www.davroe.com
Introducing FPR – The Revolutionary New Hair Prep Product That No Colourist Should Be Without! FBR is one of those once-in-a-bluemoon innovations, set to become a must-have at every colourist’s station. A completely new step in the colouring process designed to combat cysteic acid, simply sprayed onto hair before colouring it will repair and strengthen to ensure colours penetrate and saturate more evenly, meaning you use significantly less product – better for the salon as you’ll spend less on tubes of colour, and better for the environment with less packaging waste created.
www.innoluxe.com
Protect Protect Protect
Multi-Vitamin Clear Coat SPF 50 from Murad. A NEW face SPF helps to deliver protection against early skin ageing. With a powerful blend of vitamins and patented biofermented technology, this multitasking SPF provides antioxidant defence for healthier-looking skin. It’s not just a sunscreen, it’s a sunscreen plus skin treatment for all skin tones. www.murad.co.uk
Chill Out Your Clients
CRYOELEGANCE™ by Zemits is a sophisticated, revolutionary technology that utilises controlled cooling to rejuvenate and enhance the skin. This holistic approach to skincare leverages the natural benefits of cold therapy, which constricts and then dilates blood vessels, boosting circulation and nourishing skin cells. The result? A brighter, healthier complexion that looks good and reflects underlying health. www.zemits.com
A Sunday Well Spent…
Join our editor as she dives into the world of skincare with the Skin Philosophy Training Team for an in-depth skin masterclass and the launch of Annalouise Kenny’s book, The Science of Skin.
Despite it being a very drizzly Sunday in the capital, the stage was set for what promised to be an enlightening day for professionals keen on advancing their expertise and knowledge in skin treatments. I thought of this day as a one-stop-shop to understand skin further, with additional business speakers to help therapists thrive with their new-found knowledge!
The day commenced with exploring the intricacies of skincare science with Annalouise Kenny, delving into the latest research and breakthroughs in the industry. Said findings from the industry have been published into a treasure trove for skincare fanatics, ‘The Science of Skin’. I, for one, have gained a plethora of knowledge, feel enriched with fresh insights, and am eager to read more, fuelled by my passion for skincare excellence.
Continuing with understanding skin beyond the surface, we delved into the world of nutrition with Farzannah Nasser, discovering the crucial role of nutrition in maintaining healthy skin. Followed by an in-depth presentation from Abigail James, Founder of Rejuvology, skincare & Wellbeing Expert, learning about the art of facial massage.
Moving onto the more businessfocused afternoon presentations, which were kicked off by Louise Guilfoyle on how to create a successful, standout resume and personal brand, did you know you’re twice as likely to meet financial targets with a diverse team? You truly do learn something new every day. Next, we heard from Emily Ruse, Founder of Bloom & Beyond Studio, to discover strategies for enhancing your
social media presence. Social media is part of everyday life now, but it truly can transform your business when you know how to show up, as without a digital presence, you’ll struggle to keep up with competitors. My top takeaway tips from Emily were that your content should not all be promotional, as that’s not engaging or helping you to stand out from professionals; make sure you only follow your ideal clients to reach your ideal clients, and the algorithm will help you with this and express opinions that show your audience you’re not just a brand to put more of a personality behind the brand!
The Skin Philosophy Team shared, “The atmosphere was electric with networking opportunities, team reunions, and engaging discussions with our esteemed brand partners. Witnessing the formation of new connections and industry alliances was particularly gratifying, as fostering such collaborations is a cornerstone of Annalouise’s vision for supporting one another in our professional endeavours within the skincare industry.”
The wonderful day rounded off with prosecco and networking, which fostered connections and collaborations for all attendees!
By Pros, for Pros
After identifying a gap in the market for quality professional lash products at an affordable price, Tatti Lashes was born, and we hear how their products aim to improve services provided by lash technicians.
In 2017, co-founders and CEOs
Charlotte Tiplady and Elliot Barton wanted to create a service and product that served their existing clientele as lash technicians, creating a product that takes less time to achieve the final look without compromising on performance. With education at the forefront of the brand, the core values are to provide industry-leading training and products for lash technicians and beauty industry professionals.
The incredible lash community provides Tatti Lashes with valuable insights into the ever-changing needs of its professional customer base. Providing key insights into the market enables the brand to directly cater to clients’ needs and adapt to the evolving industry. Since Tatti Lashes was founded, exclusive discounts and schemes have been available for lash technicians, offering up to 60% off lash trays and providing nextday delivery for fast and efficient restocks for busy lash technicians.
Being a brand founded by two lash technicians, Tatti Lashes products are all tried and tested by a team of real-world professionals to ensure they exceed the standard of any competitor products on the market currently. An extensive range of affordable, fully accredited training courses are also available, with the aim of ensuring that they are providing the highest standard of education for aspiring lash technicians to guarantee they enter the industry equipped with everything they need to excel.
The one product that is changing the industry as we know it is the UV Lash System, rigorously tested to comply with the highest standards of safety! Unlike traditional lash adhesive, the UV Lash Adhesive cures with UV light instead of oxygen. This means the adhesive is fully cured in just 1-2 seconds. The result? Zero ‘stickies’, no fumes, and
increased retention. Due to the instant cure time, clients can get their lashes wet immediately after their appointment, and temperature and humidity no longer play a part in increasing retention. This brand new technology is truly going to revolutionise the lash industry!
Tatti Lashes loves to share their platform with Lash and Brow technicians by collaborating on Instagram posts to provide exposure to small business owners. The Tatti Techs community is extremely important too, as they realise
supporting technicians beyond expert training and top-of-the-line products is vital. This year, a range of events have been hosted exclusively for lash and brow professionals in the community to gain and share knowledge while networking with fellow artists with the knowledge you have a safe and supportive environment to grow in.
The full range be purchased via www.tattilashes.com, with shipping available to 93 countries.
The SPF Factor
With the sun causing the majority of skin changes as we age, we discuss why sunscreen is still one of the most important parts of your client’s age prevention regimes.
The message that daily sunscreen use is one of the most important factors in protecting skin from premature ageing and skin cancer is nothing new, yet research has recently emerged showing that the UK population is not adhering to SPF guidelines and is putting their skin health at risk, with just 22% applying SPF daily.
Research by Face the Future, YouGov, and The British Skin Foundation showed that the fear of sunburn was greater than that of skin cancer, almost half of the population was not familiar with the symptoms of skin cancer, and almost half of the UK population did not follow medical advice on wearing SPF on a daily basis. In fact, 45% said they disagreed or strongly disagreed with medical advice
to wear SPF every day, even indoors and during the winter.
In addition, research commissioned by Skin Proud found that almost threefifths (59%) of Gen Z individuals didn’t know that the sun causes skin damage. Moreover, 64% said they don’t wear daily SPF, with 26% saying the reason was that they do not live in a sunny climate, so they thought they didn’t need it.
The Benefits of the Sun
While we tend to think of sun exposure as a bad thing in aesthetic practice, the sun has many benefits.
Getting out in the natural light has been proven in numerous studies to boost mood and have a positive impact on mental health.
We need sun exposure to make
vitamin D, which has a wealth of benefits, including promoting bone mineralisation to help prevent conditions like osteoporosis and rickets, helping to regulate immune responses and reducing the risk of infections and autoimmune diseases, supporting neurotransmitter function, and promoting overall emotional well-being.
With 80% of visible ageing caused by UV and a rise in skin cancer prevalence, patients and practitioners need to be diligent about their use of protection.
Skin Cancer
According to Cancer Research, more than 210,000 cases of non-melanoma skin cancers are diagnosed annually in the UK, with cases expected to reach 400,000 annually by 2025. This means
that one in four men and one in five women will be diagnosed with nonmelanoma skin cancer.
Sadly, most of these cases are preventable. In fact, 90% could be prevented by staying safe in the sun, which is why the NHS advises using sunscreen with a sun protection factor (SPF) that is 30 or higher with at least a four-star UVA protection rating.
Consistently using sunscreen with a high SPF significantly lowers the risk of developing skin cancer, providing the skin with the protection it needs against potential DNA damage and mutations caused by UV exposure.
What Does SPF mean?
The SPF of a product refers to the amount of time it would take someone’s skin to burn with the product compared to no product at all. For example, if it normally takes 10 minutes for their skin to start burning, then properly applying SPF 15 would mean it would take 15 times longer, or 150 minutes, to start burning.
The SPF is calculated based on 5 ml (that’s a full teaspoon) of the product being applied to the face.
Regardless of the SPF, sunscreen needs to be reapplied every two hours (or after swimming, exercising, and towel drying) and used in combination with other sun protection measures like staying in the shade, wearing a hat, and using sunglasses.
The ESK Range
Australia has one of the highest rates of skin cancer in the world.
So, as an evidence-based Australian skincare brand, ESK is particularly passionate about managing the effects of the sun, both in protecting and repairing it.
and avoids the ghostly shade that often accompanies a zinc-based product. It also has a matte and hydrating finish that can be worn daily under make-up.
Zinc Shade tackles both UVA and UVB
But why is zinc oxide an important ingredient? It is a physical formulation, meaning it sits on the skin, forming a barrier, blocking UV radiation, scattering, reflecting, and absorbing harmful rays.
The US-based FDA has declared zinc oxide as one of only two ingredients that are generally accepted as safe (GRASE). This also makes it an ideal sunscreen for people with sensitive skin, rosacea, and even acne-prone skin.
Take Home Messages
Even on grey days, when the sun is barely peeking through the clouds, our skin is affected by UVA and UVB rays. Daily sunscreen use not only helps protect the skin against skin cancer but is also, especially in combination with topical skincare, a powerful tool in holding back the signs of premature skin ageing.
Marketing
Sun, Sun, Sun
With summer just around the corner, and customers jetting off left, right and centre, we share 5 marketing top-tips, with the help of industry experts, to ensure your salon is the ultimate destination this summer!
Encourage Reviews
Reviews play a pivotal role in bringing in new clients to your salon. When trying to find a new salon, many clients look at reviews; therefore, ensuring your salon has fantastic 5-star reviews is crucial to ensuring you stand out from competitors in the busy summer months. Mike Tronson, General Manager at iSalon, shared that iSalon works with salonspy.com to engage clients and encourage them to leave customer ratings and reviews. There really is no better way to build trust, credibility, and confidence in your brand this summer!
Keep it Seasonal
Don’t forget to update your marketing plan throughout the seasons by keeping an eye on the latest trends and remaining upto-date. Personalised email marketing can be a fantastic way to reach clients, highlighting summer-specific retail products and offerings, capitalising on crucial summer elements, such as holidays, preparing feet, and back-to-school cuts!
Limited Edition Discounts
The arrival of the sun inevitably leads to waxing gaining popularity, but Beauty Triangle International suggests offering something different alongside your waxing menu. Everybody loves a foot massage, and this can be the perfect combo after a leg wax. Adding a soothing, hydrating and relaxing foot massage using Lycon Skin Body Oils will increase your ticket price and ensure your client returns time and time again. Marketing these discounts effectively is important so clients, old and new, are aware of your offerings!
Stay Stocked Up
Alongside offering summer services and treatments, it’s important for salons to have summer-ready products available for clients. With clients looking to keep their hair in the best condition possible, free from colour fading, UV hair protection products are essential! Salons should also consider having SPF and moisturising products to keep skin nourished and protected at all times. Having minis available is also beneficial for clients who are heading away or even going to a summer wedding!
Upsell on Services
With the summer sun being damaging to hair, making it dull, brittle and frizzy, resulting in colour fading, upselling masks and treatments to colour services such as glossing is a great way to encourage clients to indulge in additional services. To increase team morale, you may want to have upselling targets put into place, with rewards or incentives for the team member who reaches the targets first. With the iSalon Reporting features, you will be able to keep track of your team’s performance and see how many products or services they have sold.
Time to Refresh
First impressions count, and salon interiors are an essential aspect of running a successful salon business. We hear from CREEDRevival as they discuss how the right ambience can make all the difference when standing out from the crowd.
Brand Background
Born out of lockdown in August 2020, Karen Creed, with an outstanding background in buying, licensing, design and marketing, wanted to make art an option for everyone, not just the
wealthy. With this in mind, CREEDRevival was created with the vision to create a unique, standout customisable décor suitable for homes and businesses.
The brand now stocks over 250 products as the company continues to grow, not just in the UK but in the US as well. Karen is always at the heart of every new design, with each product starting as a creative thought. With a multitude of awards, collaborations, celebrity customers, and a social media following of over 100k the brand continues to grow, as does the passion to create an inspired, unique product range and an outstanding customer experience.
Salon Interiors
In a highly competitive industry, the right ambience can make all the difference
Testimonial from Essex Body Sculpture
I recently opened a new clinic and was lucky enough to have found CREEDRevival to help me turn my vision into reality! Everything I imagined was brought to life and exceeded my expectations. I love how you can give a brief description of what you are
looking for, and their creativity produces the most eye-catching designs. Every one of my clients has admired the work that Creed Revival has created. It’s totally unique, and I will definitely use them again in the future.
when it comes to standing out from the crowd and building a loyal clientele. CREEDRevival has worked with salons across the UK to help elevate their brand and décor and enhance the client experience through creating a unique, customisable interior.
Whether you’re opening a new salon or giving your business a much-needed facelift, CREEDRevival offers up-to-date design trends and will assist in creating new ideas that fit your brand identity.
CREEDRevival can also help with building a brand beyond interiors! Using the most up-to-date form of technology, readable ‘tags’ can be inserted into any signage, which allows your clients to tap with their phones and take them directly to your social media, website, or even Google reviews that are paramount for attracting new clients.
To find out more, visit @CREEDRevival on Instagram or www.creedrevival.co.uk
A Match Made in Heaven
As a business owner, one of the best things you can do is find your niche and position yourself as an expert in that category. Regardless if your forte is BIAB nails, brow lamination, microdermabrasion, or balayage, we discuss how to pinpoint your dream client and keep them at the forefront of your brand messaging.
As business owners in the hair and beauty industry, you’re bound to have an idea of who your dream client would be. Whether this customer treats themselves to a weekly blow-dry, continually shares your work on social media, or is just a joy to have in the salon, honing in on your specific dream consumer can help your brand messaging land most effectively with potential clients.
Working with your dream clients doesn’t happen overnight, but to help you navigate and direct your brand marketing accordingly, we hear from industry experts who can help you on your way!
In order to work towards serving your dream client, you must first try to understand and attract them. Understanding the age and gender you wish to cater to is no longer enough, and business owners must dig deeper, much deeper, into understanding and defining their dream client. Ryan Power,
Start with understanding who your nightmare client is.
Co-Founder of Salonology, explained, “Client attraction begins with a deep understanding of exactly who you want to bring into your world. Where many go wrong is that they don’t go deeper than basic demographics, resulting in attracting hardly anyone.”
Ryan continued, “You need to think more in terms of the results your dream client wants, their needs, and their pain points. It’s all about the message you’re conveying, and the truth is, many don’t even really consider this, hence why they struggle to attract more of the right people.” Clients of different ages have different needs, requirements, and, crucially, disposable income; hence, it’s critical to define your target demographic as an initial step.
Before diving into recruitment and marketing efforts, businesses must understand who their messaging is directed towards in order for it to be received most effectively. Gemma Halil, Advanced Aesthetician & Educator highlighted, “Clients aren’t just random passers-by; they’re individuals actively seeking out your services, expertise, and ambiance – those whose values closely align with what your salon has to offer.
Understand the age, gender, and income levels of your ideal clientele allows you to tailor your services and marketing strategies accordingly.”
Turning this idea on its head, Maddi Cook, Founder of Boss Your Salon, suggested an entirely different approach to help understand your dream client. Maddi suggested, “Start with understanding who your nightmare client
An effective marketing strategy is a mechanism that attracts new clients and retains existing ones.
is. Think about those clients who make the hairs on your neck stand on edge. What is it about them that makes you not want to work with them? Whatever these behaviours are, the opposite will be true of your dream client.”
Maybe nightmare clients are always late, never compliment your work, or have unrealistic expectations? If these clients aren’t for you, it’s time to direct your brand messaging towards your
preferred punctual, complimentary and appreciative clients!
While you may have an idea of your dream clients in mind, it’s important to remain aware of your catchment area and what is most realistic. Lisa Kelly, Founder of Salon Solutions, noted, “It’s important to differentiate between your ‘dream client’ and your ‘target client’. Your dream client is a client you would like to use your salon for, but this may
very well be at odds with the local reality. Understanding the difference between the two is very important.”
It’s harder than it sounds to appeal to your dream client, with a multitude of factors to consider. To begin navigating your dream client, Colin McAndrew, Owner and Creative Director of Medusa, shared, “We start by analysing our current client base to identify our top clients. We look for common traits and gather insights through informal conversations. Understanding our unique strengths helps us align our services with what our ideal client’s desire.”
Emily Ruse, Owner of Bloom and Beyond Studios, shared a step-bystep process for finding out who your dream client is, “Start by defining your niche and identifying your unique value proposition. First, assess your strengths, skills, and the specific problems you are best equipped to solve. Then, research your current client base to identify common characteristics among your best clients, such as age, gender, lifestyle, budget, income and where they found you.”
Following this, Emily shared, “Create a detailed client persona that includes these traits, as well as their goals, challenges, and purchasing behaviours. Engage in market research and surveys to refine this persona further.”
The final stage Emily encouraged was to “Validate your findings by reaching out to existing clients within this profile, gathering feedback, and adjusting your
strategies accordingly. You should test these personas by targeting marketing efforts towards them and refining the approach based on response and engagement, ensuring a precise match with the ideal client profile.”
Now that we know how to pinpoint our dream client, the aim is to focus on giving them an experience they will love to ensure they don’t jump ship! Gemma shared, “Client retention is key. It’s not always about acquiring new customers; it’s about nurturing relationships with those who keep coming back.” Did you know that boosting customer retention by just 5% can skyrocket profits by 25–
95%? Now that’s a statistic not to ignore! The importance of retaining customers is solidified by Lisa, who suggested, “An effective marketing strategy is a mechanism that attracts new clients and retains existing ones. It requires that you develop a digital presence for your clinic using a variety of different coordinated media mediums.”
Taking client retention one step further, Samantha Cusick, Owner of Samantha Cusick London, shared, “Personalise client visits by remembering their preferences and making them feel special every time they walk in.
At Samantha Cusick London, we are meticulous with client notes and make sure to add anything about their visit to remember next time they are in.” It’s important to note that the client-client relationship doesn’t end when the client leaves the salon. Samantha continued, “We engage with clients online through social media to inspire, and educate them in-between salon visits.”
Knowing your ideal client is everything when it comes to marketing, as it’s ultimately the driving factor behind clients spending money within your business. Looking at your current clients within your salon that you’d classify as your dream clients, utilise them to understand why they chose your salon and what keeps them returning.
Continuing with understanding your current clientele, Maddi shared, “The most important factor when it comes to attracting your dream client is to listen;
listen to what your client says in your chair; read the exact words they use when they DM you; look at the way they talk about you when they leave reviews. Great marketers listen and repeat their dream clients’ words right back to them.” Having knowledge of these facts will assist you in forming brand messaging that is most relatable to your dream client.
As mentioned, utilising your current pool of dream clients can be extremely effective for marketing purposes, with referrals being vital. Think about the clients you currently serve and the connections they have; providing them with services suited to their needs increases your likelihood of referrals. Emily highlighted, “Referrals are a brilliant way of getting more dream clients through your door. Motivating other dream clients to tell all of their friends and family about you will bring other customers just like them through your salon door.”
With social media being a leader in forging trends and ultimately spending, it’s important to have a strong social presence to relate to a wide audience. However, with this being said, it’s vital not to put too much pressure on social media alone, if this doesn’t coincide with your dream demographic. Ryan suggested, “Marketing covers all of the ways in which you communicate your message with your clients. The key is ensuring the marketing messages coming out of your salon resonate with your dream client. When you make an emotional connection, clients see you as the only viable option, and attracting them becomes almost effortless.”
If your dream demographic, however, is 20–30 year olds, then, of course, social media will be the primary driver in portraying your brand communication. Emily suggested, “Yes, showcase your services and before and after photos, but your content should go well beyond that. People buy from people, not logos, so make sure you or your team are featured regularly and consistently. Try discussing a common problem that your target audience faces and giving your solutions; share your expert opinion on something in your industry; and dispel myths about treatments.”
The idea that people buy from people encourages building a brand around ideal clients to form a more personal,
People buy from people, not logos, so make sure you or your team are featured regularly and consistently.
emotional connection. When your brand speaks to your ideal clients, you’re building a brand around them. While this feels simple, it’s easy to overlook, as often brands are built around owners when clients should be the focus. Colin noted, “We define our brand’s mission, values, and unique selling points to align with our dream clients’ desires, from our logo to our customer service.”
Gemma supported Colin’s view as she shared, “Your salon’s brand is its identity – it’s what sets you apart. Craft a brand that resonates with your dream client’s
preferences, values, and aspirations, and ensure consistency across all touchpoints.”
By understanding who your dream clients are and what they desire, you can create an experience that delights them and exceeds their expectations. Invest in building relationships, nurturing loyalty, and continuously refining your salon to align with the needs of your dream clients. Start by really, truly understanding who your target audience is and how to effectively attract them to your business. After this, the sky’s the limit!
Pick Me!
The key to achieving the fullest potential out of your salon is putting yourself out there and differentiating yourself from the competition. We chatted with Alex Thaddeus, from Alex Thaddeus Hairdressing about how she puts her salon on the map and deals with competition.
We’ve all been there. Sometimes it seems as if your salon gets lost amongst the competition. On top of this, the volume of well-established hair salons in the area seems to be continually growing, in what is an already competitive market. Often, it’s hard to not feel somewhat
threatened by the competition, but their success should not be detrimental to your business.
Alex noted, “Putting your salon on the industry map requires a strategic approach to stand out in a very competitive market. I’ve found that to achieve this, a great starting point, is defining your unique selling proposition and target audience. Identify what sets your salon apart from others.”
Focusing on building a strong online presence is essential for putting your salon on the map. Build a strong online presence by creating a professional website and engaging social media profiles. Use these platforms to your benefit to showcase your salon team’s work, share client testimonials, and promote fresh new services. Alex recommended doing a ‘Meet-the-Team’. This is a great way for your clients to familiarise yourself with your team, as it helps put a name to a face.
Alex also highlights the importance of building a strong online presence, and mentioned, “Networking with other businesses in the industry and collaborating on events can help increase your salon’s visibility. Attend industry trade shows and participate in
local and national events to help reach a wider audience.”
Another great way to put your salon on the map is keeping yourself and your team on top of training and education. Investing in this will keep you up to date with the latest trends and techniques in the industry. This is essential to keeping on top and staying at the top of your game! We’d recommend offering training workshops, or hosting industry events, can also help to position your salon a competition in the industry.
Perhaps, the most important way to put your salon on the map is providing exceptional 5* customer experience. Alex shared, “It is important to build a loyal client base and encourage wordof-mouth referrals! This will encourage satisfied customers to leave positive reviews online and implement a loyalty program to reward repeat business.”
Whilst the competition can be tough, implementing these strategies consistently and creatively can effectively help your salon to grow and put your salon back on the map. Establishing a strong placement on the industry map both locally and beyond can attract a loyal following of customers. The sky’s the limit!
Alex Thaddeus
Super Shares
If you’re in need of some inspiration, you’ve come to the right place! We’re back again, sharing some of our favourite images from social media this month.
Hair – Sabrina Dijkman
Photography – Desmond Murray Photography
Make-Up – Lauren Walsh
Styling – Lewis Robert Cameron
Model – Annabelle Violet Strutt, Sasha Storm
Hair Products – Alterna, Zascha Hair
Wax On, Hair Off!
It is essential for beauty therapists to have an excellent grasp on the fundamentals of waxing, and nothing shows this more than the ever-popular full-leg wax. Multi-awardwinning waxer and beauty educator, Becky Priest, explains how to create wonderfully smooth legs through this step-by-step!
The summer months will ensure an influx of clients to salons, many of whom may be visiting for the first time. A comfortable, professional experience with a delightfully smooth finish can create a long-term client relationship. Starting off with a leg wax, your skills will instill confidence in clients to adopt other waxing treatments in the future.
Top Tips!
1. Make sure you get your strip wax at the right consistency; if it’s too cool, it will be too thick to spread, and this will tug at the skin. Your wax should have the consistency of double cream; make sure to test the temperature and consistency of your wax before starting.
2. Place some after-wax oil on your gloves before removing the wax strips.
While hot or roller waxing systems undoubtedly have their place, strip wax remains an essential tool of the waxing trade.
Waxing courses with Becky can be booked online at www.beckysbeauty.online
Products Used:
HIVE® of Beauty Pre-Wax Cleanser
HIVE® of Beauty Pre and After Wax Oil
HIVE® of Beauty Paper Wax Strips
HIVE® of Beauty Soft Strip Wax
HIVE® of Beauty Disposable Spatulas Nitrile Gloves
This will help prevent the wax from making your gloves too sticky to remove wax strips effectively.
3. Always work in a speedy manner, removing the centre and then the sides all the way up the leg. This will help to clear a full area before moving up the leg.
4. Apply your wax thinly; not only will
this protect the skin, it will also leave less residue.
5. If your client’s feet or legs are cold, it will make the strip wax harder to remove. Apply some heat by rubbing firmly on the wax strip. This will help to warm the wax and skin and lead to a better removal action.
Hair growth should be at least a grain of rice in length; this is key to making sure you get the smoothest results. Cleanse the area with your pre-wax cleanser. Make sure the area is dry before applying your soft wax, as it will only slide and not grip onto the skin and hair.
Step one Step four
Place a few drops of oil on your gloves and rub them in before starting to remove the wax. Place a pile of paper strips next to the legs so you can grab them with ease. Place the first strip onto the middle of the ankle and start rubbing your hand over the top to form heat under the glove. Remove the strip with a quick parallel pull along the body and up against the hair growth.
Apply from below the knees and down to the ankles by using your strip wax on a spatula. The edge of your spatula should be like a blade, pushing the wax down in a smooth sweep from knee to ankle; don’t keep going over the same spot.
Step two Step five
Keep your method going up the leg by getting a few pulls out of each strip before replacing it with a new one. If you feel weight on your strip with wax building up on it, you need to replace the strip.
Cover the whole area from below the knee to the ankles from side to side. This is the first area you should remove, from the ankle upwards, always against the hair growth. Keep an eye on where hair growth starts to change direction, especially in areas such as the thighs and the back of the legs.
Step three Step six
It is very common to see red dots along the skin after removing hair. This will calm down and should disappear within 24 hours. It is important not to reapply strip wax to the same area. If you find any sparse, flat hairs on the skin afterwards, use tweezers to remove them, as this will help to protect the area, rather than applying wax again.
How To Keep Business Booming
Helen Quayle is the founder and owner of LaserHQ. In the space of just a few short years Helen has grown her business from a single room set up in the back of a salon to a multilocation, award-winning chain of renowned laser hair removal clinics across the UK and we’re here to find out how!
Summer can be a peak period for some beauty businesses, while others, like laser hair removal services, can face a dip as clients tend to prepare for their hair-free summer bodies in cooler months. In this article Helen shares her advice on how businesses can bolster revenue streams and keep columns full year-round.
Helen Quayle
Embrace Seasonal Promotions
One of our most successful strategies has been creating seasonal promotions that resonate with our client’s needs and aspirations. Our flagship awareness campaign, “Don’t Be That Girl #hairfreeholidays,” has been a gamechanger. Launched last summer, this campaign went viral on social media, addressing common concerns and pain points related to summer hair removal. We highlighted three types of hair removal personas: the Laser Girl, the Shaving Girl, and the Waxing Girl. Each category comes with its own set of challenges—whether it’s the daily maintenance and irritation of shaving or the pain and frequent appointments associated with waxing. Our campaign underscored the lasting benefits of laser hair removal, such as smoother skin, fewer grooming sessions, and improved skin health, making it an ideal summer solution.
Leveraging Technology and Innovation
Advancements in laser technology have significantly improved the safety and effectiveness of treatments, even in the summer months. The Elysion Pro device, which we use at LaserHQ, is a state-ofthe-art diode laser hair removal device equipped with sun-safe modes, making it possible for clients to have hair removed in the lead-up to their holidays. Its advanced technology ensures safe and effective hair removal.
The Elysion Pro also features Crystal Freeze technology, guaranteeing skin protection and maximum comfort, and at LaserHQ, we also use special cooling packs before and after treatments to keep the epidermis as cool as possible. We emphasise the importance of before and after care, advising clients to avoid full sunlight, use a strong SPF, and apply pure aloe vera gel post-treatment. We also stock a range of products that help with skin care during the summer months, including SPF and self-tan products for a sun-safe glow.
Educate and Engage
Education is a critical component of our strategy. We ensure our clients understand the benefits and process of laser hair removal and how it compares to other methods. By sharing informative
content through our social media channels and email newsletters, we keep our clients engaged and informed. This year, we’re taking our education efforts further by debunking myths around laser hair removal and emphasising the convenience and long-term benefits. We focus on the message that starting laser hair removal now means being hair-free by summer, saving time and hassle during the busy holiday season.
Exceptional Customer Service
At LaserHQ, we pride ourselves on providing top-notch customer service. I personally handpick and extensively train my staff to maintain the highest standards. This dedication ensures that every client receives personalised care and feels valued. Happy customers are more likely to return and recommend our services to others, which helps keep our business booming.
Expanding Services and Offers
Diversifying our service offerings has also been key. While laser hair removal is our core service, we’ve expanded to include tattoo removal and other treatments. This diversification helps attract a broader client base and provides additional revenue streams during slower periods.
Keeping your beauty business booming during the summer months requires a combination of innovative marketing, exceptional customer service, and leveraging advanced technology.
By understanding and addressing your clients’ needs, educating them about your services, and creating engaging campaigns, you can ensure steady growth and success even in challenging seasons.
For more insights and strategies to help your beauty business thrive year-round, come and see my talk at Professional Beauty North exhibition in Manchester on Monday 30th September. Until then, embrace the summer with confidence and keep your business booming!
LaserHQ are the UK’s leading laser specialists for laser hair and tattoo removal treatments, with clinics in Manchester, Leeds, Newcastle & Beauty Bazaar/Harvey Nichols/ Liverpool.
Founded by Helen Quayle in 2017, LaserHQ is a pioneering business in the field, striving for affordable and accessible treatments for all.
The company has a passion and commitment to exceptional customer service and trains its team on LBTQG+, PCOS & Hormone Health, Skin Cancer, Domestic Violence, First Aid and Health & Safety.
www.laserhq.co.uk
For more information on Sinclair’s Elysion Pro Diode Laser Hair Removal device please visit www.sinclair.com/uk or email the team at enquiriesuk@sinclair.com
Ice Ice Baby
As holistic beauty therapies continue to grow in popularity, we hear from Zemits as they share the appeal of cryotherapy facials and the revolutionary technology of CRYOELEGANCE™
Holistic treatments have gained significant traction in the beauty and wellness industry, with cryo facials emerging as a notable trend. These treatments reflect a broader shift towards natural, integrative approaches to skincare and overall well-being. As industry professionals, it’s essential to understand the underlying principles, benefits, and demographic appeal of such treatments to better cater to clients’ evolving needs.
The Appeal of Cryo Facials
Several factors contribute to the growing popularity of cryo facials:
• Non-Invasive Nature: Unlike surgical procedures or more invasive treatments, cryo facials are non-invasive, making them a safer and more comfortable option for many individuals.
• Immediate Results: Clients often notice an immediate improvement in skin tone and texture post-treatment.
• Holistic Approach: Cryo facials align with the holistic wellness trend, focusing on natural processes and the body’s inherent healing mechanisms.
• Minimal Downtime: With no recovery time, clients can resume their daily activities immediately after a session.
Who is Seeking Cryo Facials?
The demographic seeking cryo facials is diverse but includes:
• Ageing Population: Individuals looking to combat signs of ageing and maintain youthful skin.
• Health and Wellness Enthusiasts: People invested in holistic health and wellness practices often explore cryo facials as part of their routine.
• Professionals with Busy Schedules: Those with demanding careers appreciate cryo facials’ as they fit easily into tight schedules without compromising results.
The Art of Cold:
CRYOELEGANCE™ the Revolutionary Technology by Zemits
CRYOELEGANCE™ by Zemits is a sophisticated technology that utilises controlled cooling to rejuvenate and enhance the skin. This holistic approach to skincare leverages the natural benefits of cold therapy, which constricts and then dilates blood vessels, boosting circulation and nourishing skin cells. The result? A brighter, healthier complexion that looks good and reflects underlying health.
Unique Benefits of CRYOELEGANCE™ Treatment
• Enhanced Skin Texture and Tone: Cryo therapy’s ability to maintain extra-low temperatures tightens pores and smooths skin texture, reducing the appearance of fine lines and wrinkles and promoting a more youthful appearance.
• Boosted Collagen Production: The cold treatment stimulates collagen production, which is crucial for maintaining skin elasticity and firmness. Over time, this leads to naturally healthier and more resilient skin.
• Improved Skin Immunity and Reduced Inflammation: By enhancing the skin’s immune response, CRYOELEGANCE™ helps to protect against environmental aggressors and can reduce chronic inflammation, often a precursor to skin ageing.
Zemits CoolRestore with CRYOELEGANCE™ technology represents a significant leap forward in aesthetic treatments. By harnessing the natural benefits of cold therapy, this innovative system offers a safe, effective, and versatile solution for skin rejuvenation and overall wellness. Aesthetic professionals can now provide their clients with state-of-the-art care that meets and exceeds expectations.
Redefining Skincare
Imagine skincare products that not only nurture your skin but also respect the environment and align with your values. Welcome to the world of Unapologetic Skin, where natural, organic, and clean ingredients converge to create a brand that truly understands your clients’ needs.
Introducing Unapologetic Skin: A New Era in Natural Skincare
As the skincare industry undergoes a transformative shift towards sustainability, personalization, and inclusivity,
Unapologetic Skin emerges as a beacon of innovation and trust. Dive into this new era of skincare and discover how Unapologetic Skin is redefining beauty standards with its uncompromising commitment to quality and ethics.
Unapologetic Skin isn’t just a brand – it’s an ethos built on providing organic, vegan, cruelty-free, plastic-free skincare aimed at anti-aging.
Why Choose Unapologetic Skin? The Benefits Explained
When it comes to natural skincare, Unapologetic Skin stands out for several compelling reasons. The brand prides itself on using natural, organic, plasticfree ingredients. Each ingredient is carefully selected for its potency and benefits, ensuring that your skin receives the purest care possible.
Unapologetic Skin’s products work wonders for anti-aging, supporting the skin’s natural barrier. This emphasis on barrier support ensures that moisture is retained, your skin is shielded from environmental stressors, and maintains its radiant, healthy appearance. If skin sensitivity or irritation is a concern for clients, their gentle yet effective formulations are perfect for a variety of skin types.
The brand’s commitment to eco-friendly and ethical practices is another significant advantage. From sustainable sourcing to bio-degradable,
recyclable, 100% plastic-free packaging, Unapologetic Skin ensures that its environmental footprint is minimal, meaning clients can enjoy premium skincare solutions without compromising on their values.
Eco-Friendly and Ethical Practices: How Unapologetic Skin Is Making a Difference
Unapologetic Skin’s dedication to the environment is unmistakable. The brand integrates eco-friendly practices throughout its entire production line, from the sourcing of raw materials to the final packaging. By ethically sourcing ingredients, the company ensures that various elements are organic, vegan, and cruelty-free, resonating with the core philosophies of sustainability and ethical consumerism. Their offerings are devoid of harmful chemicals, parabens, and synthetic fragrances, placing your skin’s
health and our planet’s well-being at the forefront.
Transparency lies at the core of Unapologetic Skin’s mission. The brand passionately believes in educating consumers so that you can make informed decisions. Each product is accompanied by detailed ingredient information. This transparent approach fosters trust, allowing you to purchase with confidence.
By embedding these eco-friendly and ethical practices, Unapologetic Skin transcends being just another skincare brand—it emerges as a pioneer setting new benchmarks in the beauty industry. Unapologetic Skin is more than superior skincare solutions – it is a promise. A promise to take care of both you and the environment harmoniously.
For more information visit www.unapologeticskin.com or follow us on Instagram or Facebook or TikTok @unapologeticskinuk
Reclaiming Your Time
Not enough hours in the day? Not enough days in the week? If this sounds familiar, Setmore is for you! In this editorial, we hear from Simply Goddess owner Dionne Laycock on how she streamlines bookings with Setmore to release herself from endless time-consuming scheduling.
A Better Way to Book
Having built her salon from the ground up 12 years ago, Dionne needed a release from endless manual scheduling—particularly after expanding her business in 2021 to become Hull’s only super salon.
She began researching solutions to streamline her booking process and free up time for her clients, her brand, and herself. Dionne shared, “I was working full days with clients, then after work, I was spending hours tackling hundreds of messages, booking clients in manually, and waiting for replies.”
Simply Stepping Into Easier Scheduling
Dionne noted, “Setmore has really made our booking system so much more simplified. It’s massively helped my mental health and made my business
• 53%* increase in appointments booked. *3-year average YoY since 2021
• 52% of appointments are made via her booking page.
• Top integrations: Instagram and Stripe
more successful!”. Her booking page acts as a standalone website where clients can easily browse services, team members, and availability to schedule appointments 24/7. The ‘Book Now’ button on her website and Instagram directs clients to her booking page, showcasing all her services and consultation options. By integrating with Stripe, Dionne can accept deposits or pre-payments, reducing no-shows and giving her peace of mind.
Growth, by extension
Dionne continued, “I did a lot of research. But, in my opinion, Setmore was the best—super easy to navigate for both me and clients, significantly more affordable, and the support! The support is second to none.” Unlike online marketplaces that control a brand’s visibility and take a cut from each booking, Setmore empowered Dionne to grow on her own terms—with features
that give her full autonomy over her brand and bookings—no commission necessary.
A branded booking page showcases your essence to every visitor—custom colours, logo, story, team, reviews, and beyond. Features like Reserve with Google and a ‘Book now’ button on social media empower your brand to connect directly with customers and secure bookings effortlessly.
The Future Has Never Looked So Good
“Setmore has freed up my time, allowing me to focus on growing Simply Goddess and my second business, Hair Evolution, while also achieving a better working and family life balance.” Dionne concluded.
Want to simplify your scheduling? Start for FREE on setmore.com and count on Setmore’s support to help tailor your booking experience from the get-go.
Aesthetics
Artemis
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E: support@artemisdistribution. com
W: uk.artemis.co @uk.artemis artemisdistribution
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T: 020 4532 5922
W: www.zemits.co.uk
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