The Salon Magazine June 2012 Issue by Cogent Multimedia Ltd

It must be love

Remembering Vidal Sassoon, attracting male clients and CPD courses for the best team yet

CALLING ALL SALON MANAGERS OR TEAM LEADERS ARE YOU READY FOR THE NEXT STEP OF YOUR CAREER? Saks Education currently have funded places nationally to offer you government approved and recognised Team Leading and Management qualifications.

TEAM LEADER

This qualification is aimed at those in a supervisory role or those who are taking their first steps in business management. Completing it will help you understand how to motivate and communicate with your team, how to inspire better performance from them, how to set objectives and how to manage conflict within your team, all whilst gaining a nationally recognised qualification.

MANAGEMENT

This qualification is for those who are currently undertaking some management responsibilities or who feel the management route is the career path they would like to follow. It will help you with improving staff performance, setting performance objectives, managing your own personal development, leading and managing meetings, making effective decisions and how to follow disciplinary procedures. Confident managers who relate well to their team not only have a higher rate of job satisfaction, but they also have lower employee turnover. This qualification can help you to achieve this.

Places are allocated on a first come first served basis so donâ&#x20AC;&#x2122;t miss this opportunity call Saks Education on 01325 341605 or email education@saks.co.uk Saks â&#x20AC;&#x201C; officially acknowledged as the UKs best training provider. Saks Education values equality and diversity and strives to ensure the safety and welfare of all of our learners.

The legacy lives on Cover image courtesy of ibd; Tel: 01827 280 080 Graftons.co.uk Editor Gemma Ward – gemmaw@cimltd.co.uk Contributors Stuart Holmes, Paul Falltrick, Valorie Reavis Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Managers Jennifer Shearer – jenny@cimltd.co.uk Beccy Wells – beccy@cimltd.co.uk Tel 01795 509112 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2012 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

here’s been much written about Vidal Sassoon since the sad news of his death broke last month. I was never lucky enough to meet the man himself, however his name has been synonymous with the world of hairdressing in my mind for as long as I can remember. Journalists from both sides of the Atlantic have looked back on the London-born hairdresser’s legacy of life-changing geometric haircuts, his liberation of women in the ‘60s and the Sassoon Bond Street super salon as well as his work with charities and battle against anti-Semitism. The list goes on. But I’ve found nothing more poignant than the admiration and appreciation that has come from hairdressers themselves. Facebook and Twitter were inundated with messages of both sorrow and joyful memories as hairdressers touched by Sassoon’s work posted their own personal thoughts from around the globe. The general consensus was that he did indeed – echoing the strap line of last year’s documentary Vidal Sassoon: The Movie – change the world with a pair of scissors. But even more than that, he inspired generation after generation of young talent to push the boundaries and dare to be different. And his new philosophy, which put precision cutting at the forefront of each style, has remained the

cornerstone of modern hairdressing for the past 50 years. It’s widely documented that hairdressing is what it is today because of Vidal Sassoon. For those of who weren’t around in the ‘50s and ‘60s, it seems extraordinary that there was once a time when the ‘wash and go’ haircut was unheard of. And that women, from all walks of life, visited the salon every week to have their hair set in rollers and lacquered until it could barely move. But Sassoon’s much-welcomed switch from overly-styled manes towards short edgy cuts and crops that were easy to maintain went hand-in-hand with female liberation in London’s swinging ‘60s. And better yet, his styles have become timeless in today’s portfolio of haircuts. So while the world pores over the legacy left by Vidal Sassoon, hairdressers everywhere are remembering his inﬂuence every time they pick up their scissors. GEMMA WARD, EDITOR

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Cert no. TT-COC-2200

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CONTENTS

16 STAR ATTRACTIONS

June 2012 NEWS 11 INDUSTRY UPDATE

55 TRAINING AIDS

16 STAR ATTRACTIONS

62 SUMMER LOVING

18 SALON SOCIAL

64 FACEBOOK MASTERCLASS

The essential news for salon owners

The celebrity hair and beauty buzz

21 NEW PRODUCTS

This month’s best events and launches

PRODUCTS 21 NEW PRODUCTS AND TREATMENTS

June’s best hair, beauty, nails and tanning launches

32 SMOOTH OPERATOR Nine of the best in-salon hair smoothers

46 BOYS TO MEN

36 THE BARE NECESSITIES

Offering your clients a hair free summer

46 BOYS TO MEN Creating a malefriendly business and menu

62 SUMMER LOVING

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BUSINESS

21 NEW PRODUCTS

Continuing Professional Develop courses for your best team yet

Paul Falltrick reveals how to keep the salon busy all summer long

Social media expert Valorie Reavis explains how to be well ‘liked’ on Facebook

68 BRAND BUILDING

Stuart Holmes discusses the importance of building a solid branding strategy

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ADVERTORIAL

Healthy growth Offering clinically proven solutions for hair regrowth, DS Laboratories is one of the world’s most well respected results-driven hair care brands

S Laboratories prides itself on delivering cutting edge products and treatments to its partner salons. Its entire range offers fresh formulations boasting breakthrough technologies to actively tackle hair loss and thinning for both men and women. And with a ﬁrm focus on results-driven products, the range seeks to offer clients long lasting rejuvenation without the need for knives, needles or drugs. Marrying science and cosmetics, its clinically proven products address health conditions while delivering cosmetic results. Moreover, its multi-lateral approach to product development provides an array of powerful ingredients that result in healthy scalps and beautiful hair. With 60 per cent of men balding by the time they reach the age of 50 and half of women over the age of 30 experiencing hair loss or thinning, this sector of the market offers salons huge growth potential. DS Laboratories products can be used as corrective therapy to stimulate new hair growth

or as a preventative to maintain existing hair. Its Hair Regrowth line makes the scalp and hair follicles as healthy as possible so that each strand grows strong and naturally at any age. By improving scalp vitality, the quality of the hair is maintained while growth is stimulated for a new level of hair care. The company claims to invest more in research and development of cutting edge topical technologies for hair growth than any other manufacturer. According to the brand, conventional products use harsh chemicals that can cause irritation and drying – preventing the follicles from growing great hair. DS Laboratories, however, scours the world for premium materials that repair the scalp and maintain proper functioning of the follicles. A salon staple line, the brand’s hair-growth treatments are delivered in the forms of a shampoo, conditioner and various leave-in products – giving clients viable solutions for healthy and lustrous hair. The ICON Consultancy – 01282 613413 Dslaboratories.co.uk

THE PRODUCTS Revita Shampoo This growth-stimulating shampoo combines key ingredients such as caffeine, biotin and apple polyphenols to maintain scalp vitality and act on follicular dysfunction. Containing powerful hydrating molecules and known hair growth stimulants, it builds hair with structural amino acids to offer an effective solution to balding clients. Revita.Cor Conditioner Delivering cutting edge hair regrowth technology that builds on the success of Revita shampoo, this nourishing conditioner employs plant-based stem cells to boost the natural function of the follicles. Moreover, it also inhibits the primary hormone that triggers male pattern baldness while working on the scalp for 12 hours or longer. The Spectral range DS Laboratories’ leave-in treatment Spectral line offers cutting edge technology that can be used alone or to enhance the work of its shampoos and conditioners. The range includes the Spectral.DNC-N, which is the first follicle treatment to employ Nanoxidil five per cent to stimulate growth, open ion channels and block inflammation. Meanwhile, the Spectral.RS employs multiple compounds to address multiple causes of thinning hair and lastly the Spectral.F7 incorporates astressin-B, a complex peptide for human use that treats stressinduced hair loss cases. Revita.EPS Female clients can also take advantage of the company’s technology by investing in its Revita. EPS for eyelash growth. Containing a breakthrough peptide complex rather than a re-labelled glaucoma drug, clinical research has shown that the lashes grow up to 25 per cent longer in four weeks while many users also reported greater thickness and density.

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INDUSTRY UpDaTe

Vidal Sassoon: the salon industry says goodbye to hairdressing’s original super-stylist

ributes have been pouring in for Vidal Sassoon CBE who lost his battle with leukaemia last month. The 84-year-old died of natural causes in Los Angeles on 9 May with his wife and family by his side. Sassoon was the pioneer of hairdressing as we know it today: he revolutionised the trade by steering women away from heavily styled beehives and bouffants towards ‘wash and wear’ looks. Inﬂuenced by architecture and geometric shapes, in the ‘60s he reworked the classic bob with angular cuts on a horizontal plane and created the revolutionary ﬁve-point cut. After building a global enterprise of salons, academies and styling products for more than two decades, Sassoon sold the rights to his name in 1983, which was acquired by Proctor and Gamble in 1985. In 2009 the hairdresser was honoured by the Queen and named a Commander of the Order of the British Empire. Last year he worked with Bumble and Bumble

founder Michael Gordon to launch a documentary on his life, Vidal Sassoon: The Movie, as well as an autobiography – bringing his story to a new audience. Richard and Hellen Ward, owners of the Richard Ward Hair and Metrospa in Chelsea, said: “There aren’t many hairdressers whose death would make headline news on both sides of the Atlantic; the fact that Vidal’s passing does just demonstrates his cultural inﬂuence on the whole world. Sassoon was the ﬁrst great ‘brander’ and regardless of his amazing technical and creative output, we shouldn’t forget his business brain and ‘never say never’ attitude. He believed anything was possible in hairdressing and he was right” John Vial, creative director of Fudge, who worked with Sassoon for 12 years and headed up the Asian division of Vidal Sassoon Training, added: “What can I say that hasn’t already been said? Twenty years of inspiration – not only professionally but personally. I will miss the

laughter the most and the bad jokes.” Tony Rizzo, founder of Sanrizz salon and Alternative Hair, announced that there will be a special tribute to Sassoon at this year’s charity show. He said: “I had known Vidal Sassoon for many years and he has been a life-long inspiration on my work. With his vision and energy, he is the man who changed the face of hairdressing forever. As a person he had an incredible gentleness and a generosity of spirit that was very special. “We were very honoured when Vidal agreed to become Worldwide Patron of Alternative Hair. He was an incredible support and his inﬂuence and inspiration will continue. It is very poignant that Vidal passed away on the same day as my son Valentino, having both suffered from leukaemia. And, it is perhaps both special and ironic that we have named our thirtieth anniversary show, ‘Legends’. Vidal’s inﬂuence and presence will remain with us forever, and we will honour him as a friend and a hairdresser.”

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INDUSTRY UPDATE Paul Mitchell unveils inspirational DVD series and in-salon training programmes

Hob Salons celebrates a year of success

More than 500 staff and VIP guests hotfooted to the HMV Forum in Kentish Town in London last month for the 2012 Hob Awards. Sponsored by Wella Professionals, ghd and Alterna, the event – which awarded team members across 16 different categories – recognised the company’s brightest stars. Compère for the evening Sean Dawson kicked off the proceedings by highlighting the company’s achievements over the past two years, which have seen various accolades and growth to 23 salons. Hob directors Akin Konizi, Clive Collins and Paul Simbler also took to the stage to acknowledge the achievements of the company’s staff. Among the winners of the awards were Jess Kaissel of Hob Salons St. Albans, who took home the Manager Award; Hob Northwood, which won the Best Salon Award; Debbie Horgan from Baker Street for Stylist Award; and Natasha Knight of Amersham for the Front of House Award. Hob director Paul Simbler comments: “With such a fantastic two years we had a lot to celebrate. We are beyond proud and it is fantastic to acknowledge and reward the hard work and commitment of our team. Bringing everyone together, the Hob Awards is a chance for the three of us to say thank you to our team and those that have been key in helping us get to where we are today.”

Aveda Earth Month Auction and Gala Dinner raises over £7,000

Giveaway…

If you’re hankering for creative inspiration to boost the skills of your team, look no further than Paul Mitchell’s latest launch. The US-born company has released a series of 12 educational DVDs featuring cutting and colouring techniques presented by Angus Mitchell and several of the brand’s master stylists. Take your pick from key titles including Angus M Volume One, The Interpretive Collection and Six Figures or invest in the entire anthology for a comprehensive educational boost. Meanwhile, for hairdressers looking for some inspirational training live from the stars behind the DVDs, some are available as part of an in-salon education programme. The company is offering salons tailor-made programmes from the fundamental elements to more advanced creativity and moneymaking hairdressing. Tel: 0845 659 0012 Paul-mitchell.co.uk

Be one of the ﬁrst 200 people to register your details on Waxxxpress. Special guest Tamzin Outhwaite joined Aveda com this month and receive a code to salon owners and representatives from around claim a free 400g pot of its wax. The the UK last month for the company’s annual Earth company offers a range of high quality Month Auction and Gala Dinner. Raising funds products for hair removal online that for awareness in aid of the current global water can be delivered to your salon crisis, the event – which was held at the Aqua Nueva fast. London restaurant and bar – invited guests to bid for an array of auction lots including hand crafted jewellery, holidays and a portrait with a top London photographer. And with all of the covetable pieces donated, the auction raised over £7,200 for the cause. Now in its thirteenth year, Aveda Earth Month raises money and awareness …on Wahl’s newly for environmental projects around the launched website world. This year’s Gala Dinner was held Wahlacademy.co.uk for to support the UK-based charity Water information on courses, Aid, which reaches out to communities products, an inspirational in under privileged climates across the globe in need of clean water. gallery and artistic Actress Outhwaite, who was joined by friend Nicole Appleton, made a speech in support of Aveda’s mission team blog. before joining in the bidding war.

Click…

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Wears like a classic gel, applies smoothly like a polish, protects natural nails with long-lasting wear.

Just Gel Polish by ibd

NEW for 2012 available in Wholesale or from Grafton International For further information call Grafton International on 01827 280 080 or email: sales@graftons.co.uk

UV and LED curable 30 exciting colours

INDUSTRY UPDATE CND trains the ﬁrst Virgin Atlantic Shellac masters

Click…

…on Salonexhibitions.co.uk for access to Salon International’s new and improved website. Michael Van Clarke leads group Featuring a bolder and brighter to cycle around Ibiza for GOSH design, there’s access to videos and images from last year’s event as Salon owner Michael Van Clarke was joined by well as a wealth of information a group of 100 cyclists last month for a charity for those planning a visit bike ride around Ibiza. The team – which included for October. Lee Stafford and Pete Tong – cycled 200km around the island and raised over £200,000 for the Great Ormond Street Children’s Charity. In preparation for the challenge, Van Clarke and his salon team, which included office manager Samantha Skelly, colourist Lane Allan and senior stylist Ronan Cotes, developed a gruelling training programme cycling up and around Hampstead and Muswell Hill as well as squat programmes at their local gym. Van Clarke comments: “I consider myself reasonably fit in the traditional sense of the word but this was my first effort at completing such a long distance biking challenge so I’m really pleased.” Laura Savory, challenge fundraising manager at Great Ormond Street Hospital Children’s Charity, adds: “We are delighted that Michael joined us in the ‘Round the Island Ibiza Cycle Challenge’ to raise much-needed funds for Great Ormond Street Hospital Children’s Charity “The £200,000 raised will now help us keep the magic alive for children at Great Ormond Street Hospital. The two new neurosurgery operating theatres, which are due to open late this year, will allow the specialist neurosciences team to treat up to 20 per cent more children.” To make a donation visit www.justgiving.com/ibizacharityride

THE TO-DO LIST LONDON MARK LEESON COUTURE COLOUR AND CUT

LONDON AH FRANCIS BROW AND LASHES WORKSHOP

2 July; Goldwell Academy, Sackville Street, Mayfair; £220 or 1470 points; Tel: 0207 318 4000

3 August; London; Lash lift and brows £395 + VAT each or combined training £750 + VAT; Ahfrancis.com/esd

Join British Hairdresser of the Year nominee Mark Leeson for this oneday seminar that promises to leave delegates bursting with new techniques and styles to take back to the salon. Learn what makes an award-winning look, the processes behind Leeson’s creative work, and how this can equate to boosting your business.

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Learn the art of Lash Lifting to re-create the appearance of brighter eyes and longer lashes in the salon with the help of Alison Francis, who boasts over 23 years’ experience in beauty. Moreover, learn how to enhance the lashes with perfectly sculpted brows in this high value double course.

CND awarded the ﬁrst Virgin Atlantic beauty therapists with Shellac Master status last month following an intensive two-day training programme. Headed by Hannah Rowland, CND’s UK Education Ambassador of the Year 2011, eight therapists learned how to create a range of fashion-forward power polish looks. Meanwhile, on the second day, four were chosen for the master level and were taught colour theory, matching skin tones as well as colour and effects.

THROUGH THE KEYHOLE SALON: Tommy Guns Regent Street LOCATION: The lower floor of Superdry International on Regent Street LAUNCH DATE: April ‘12 CHAIRS: 15 BEAUTY ROOMS: Lash Perfect lashes and brow bar and Sophy Robson Nail Porn nail bar concession PRICES: Women’s cut and finish £49.95; nail art from £22 PRODUCTS: Tommy Guns, Prorason and Agua de Colonia THE BUZZ: Nestled in the basement of Regent Street’s new four-storey Superdry store, Tommy Guns’ latest salon venture follows its original formula of offering ontrend styles inside a cool British barberesque interior. Well trained hairdressers with solid educational backgrounds – such as ex Sean Hanna stylist Clive Byles – ensure the salon stands up against the West End’s finest. Meanwhile quirky extras, such as the Nail Porn nail bar by session supremo Soph Robson, make it truly standout.

celebrity salon

Star attractions

This month’s best celebrity endorsements on tHe bUses

Dancer Louie Spence popped onto the Elemis Spa Bus recently for a relaxing treatment after opening the Girls Day Out show in Glasgow. The brand’s therapists were on-hand throughout the weekend offering treatments to the event’s 16,000 guests as well as respite for VIPs.

liGHter liFe

GolDen Girl

New British sunless tanning brand LDN: Skins has been given the thumbs up by some of television’s brightest young stars. Among the latest is some of the cast of Hollyoaks, including actress Gemma Merner, who have selected the brand as their tanner of choice.

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Actress Kara Tointon made the headlines last month after swapping her brunette bob for long platinum locks. The television star was transformed at Inanch London, situated on Great Portland Street, by owner and extensions expert Inanch Emir. The super stylist used Great Lengths hair perfectly matched to her lighter look.

salon events

Salon social Television stars including This Morning’s Ruth Langsford attended the launch of celebrity hairdresser Leo Bancroft’s eponymous consumer product range last month at The Ivy Club in London. The line of 17 hair care and styling products is now available exclusively at 500 Tesco stores across the UK.

Bradford’s Marios Hairdressing celebrated 60 years in business last month. The salon is well known in the area for its supreme service and friendly atmosphere, having been a ﬁxture in the town centre for the past six decades. Despite various recessions, the business has seen various developments and expansions to stay ahead of the times. Trevor Sorbie was awarded with the HABB Humanitarian Award for his charity initiative My New Hair at the Fellowship’s recent President’s Night. The event, which was hosted by Fellowship President Mark Creed, collaborated with the Hair and Beauty Benevolent to recognise the most humanitarian members of the industry. UK beauty brand Crystal Clear has appointed a new distributor in Portugal. Cfeelings – one of the country’s leading distributors of aesthetic equipment – launched the range at the Expocosmetica exhibition last month and will use its 12 years of experience to steer the brand towards success. Q Hair and Beauty in Chichester joined forces with its local radio station last month to hold a competition to launch its new Sunday opening hours. Coined ‘Sunrise, sunset, Sundays’, the launch’s prize – which was worth over £400 – included a selection of treatments for the winner and three friends along with champagne and canapés.

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This month’s best events, awards and in-salon promotions

nt u co te e s i d quo zin % 5 ou aga 1 y t M Ge hen ON w AL S E H T

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PRODUCTS & TReaTmenTS June’s best launches, summer hair removal options and getting more men in the salon

Let the sunshine in

s the weather turns warmer and clients look forward to summer holidays, retail products that reﬂect the season are a must. So from sun protectors to the hottest nail colours, get stocked up on summer’s best hair and beauty essentials now…

TONI & GUY

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HANDS & FEET MINX

VERY IRRESISTIBLE

Newly added to Sweet Square’s portfolio of brands, Irresistible Glitters can be mixed with Minx, CND Shellac and Lumos to create customised and unique ﬁnishes. With a choice of 36 glitters in an array of different colours and shapes, the product can even be added straight from the jar for instant pizzazz. From £3.49; Tel: 0845 210 6060 Sweetsquared.com

MINT MANICURES

Containing botanical extracts and vitamins, OPI’s new Chamomile Mint range include a scrub, massage lotion and mask for perfect summertime manicures and pedicures. Tel: 01923 240 010 Trade.lenawhite.co.uk

TONI AND GUY

BRUSHING UP GEL BENEFITS

Available in over 54 colours, Ibd’s Just Gel Polish is 100 per cent pure gel delivered in the form of a polish. The product boasts simple application and can be cured either by LED or UV. Moreover, it can be removed in just 10 minutes. £15.95 + VAT each; Tel: 01827 280 080

More than just a pretty face, Nubar’s two-piece kolinsky gel brush provides a smoother application than a synthetic version while being the perfect shape for intricate work. £18.25 + VAT; Tel: 0800 252 172

STAR QUALITY

Available in 13 colours, Star Nails’ Gel Touch three-step system can be applied in 10 minutes and lasts two weeks. £9.99 + VAT each; Tel: 01536 463 350

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The ROYAL Nail Collection

131 Duke, 106 Duchess, 129 Prince, 130 Royal Highness, 107 Her Majesty, 128 Princess

The original everlasting manicure tried, tested and proven system adding strength and durability to natural nails. The all-in-one system that is one of a kind. Bio Sculpture Gel is available in over 150 colours with matching nail polishes. A variety of gels are offered to create custom made overlays and sculptures to cater for all nail types. Minimal bufďŹ ng, no primers or bonders needed. Easy, quick soak off without damage to nails. Nail art can be embedded in the gel, giving a long lasting ďŹ nish. A damage free nail hardening treatment that enhances growth of natural nails. The only clinically tested nail Gel that received a Five Star Rating. For further information on starter kits and training courses for beginners and experienced nail technicians call 0845 331 2347 www.biosculpture.co.uk

BODY & TANNING GLOBE TROTTER

World-renowned spa brand Primavera is now available in the UK. Boasting superior natural ingredients, chic feng shui bottles as well as skin perfecting and wellbeing properties, its award winning collection of face and body products is used by some of the most exclusive spa destinations on the globe. Tel: 01557 870 266 Primaveralife.co.uk TONI AND GUY

RETAIL HEAVEN

New from the house of BeauBronz, the Abi O retail range offers environmentally friendly self-tan solutions for all skin types. Pale clients can choose the Soft Sun Self Tan for English Roses while those with olive complexions can deepen their colour with the Bronzed Goddess Dark Tanning Mousse. The range also includes a Shimmer Tan Boost, Gradual Tanner as well as a scrub and daily body wash. Beaubronz.co.uk

THE DARK SIDE

For those wanting to emulate a tropical holiday tan, Lauren’s Way has launched two Darker Than Dark self-tanning products containing a high percentage of DHA. Clients can choose from a foolproof mousse or a bronzing lotion for an even deeper glow. From £8.95 each; Tel: 0800 970 6577 Laurensway.com

NATURE’S WAY

Ideal for anyone suffering from dry, sore or cracked skin, Living Nature’s new Ultra Rich Body Cream is a velvety soft formula with an exotic scent that boasts the absorption beneﬁts of a cream with the nourishment of body butter. RRP £27; Tel: 0845 250 8455 Livingnature.com

THE ULTIMO TAN

Following three years’ development and £1million investment, Ultimo boss Michelle Mone OBE has delved into beauty with the launch of sunless tanning range UTan. Promising to be different to any other product on the market, its makers claim the retail products re-sculpt and re-shape the body contours while they tan. Available to salons later this summer; Ultimobeauty.co.uk

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For all your spray and self tanning equipment & product supplies contact the experts! 0161 491 4499 sales@sunjunkie.com www.sunjunkie.com

SKIN & MAKE-UP FIT FOR A QUEEN

Indulge clients in a regal-inspired service with Spa Journey’s Royal Spa skincare range. Containing organic and raw ingredients, its products can be used for a range of deluxe treatments including a soothing rose oil and crushed petal facial or an invigorating mandarin version for congested skin. From £9; Tel: 02392 415 740

FEELING HOT

Designed to make producing hot towels quicker and easier, the Beauty Pro Hot Towel Steamer heats up six facial cloths in 15 minutes. Better still, with an energy efﬁcient element, it’s 50 per cent cheaper to run than its more traditional cabinet heater counterparts. £50 + VAT; Tel: 0845 301 2107

EYE ON THE PRIZE

TONI AND GUY

Following three years of development, Elemis’ ProCollagen Advanced Eye Treatment contains amino acids, a macro cellular complex and blue ﬂower linseed to effectively target ﬁne lines and wrinkles. RRP £39; Tel: 01278 727 830 Elemis.com

HOLIDAY HEROES

Royal Effem has launched a quartet of eye essentials that are perfect for brides and travellers. The collection – which comprises Eye and Lip Gentle Remover, Magniﬁc H20 Proof Mascara and Proof Liner as well as Lash and Brow Care – is available to salons as part of a retail display stand that comes with leaﬂets, testers and show cards. £100 + VAT; Tel: 0845 230 1581

GET A FILL

After re-branding as DIBI Milano, one of Italy’s best selling spa brands has launched a cosmetic dermal ﬁller retail range and resultsdriven professional treatment. The new products contain cutting edge tetrapeptides and marine collagen hyaluronic acid to ‘interrupt the ageing process’. Salons can buy a professional kit – containing enough products for ﬁve Fill Perfection facials – for £149. Tel: 020 8248 1504

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Fo rF ree P l 01 ea Sa 52 se mp 5 3 Ca le 83 ll s 74 7

HAIR GETTING THE GLOSS

Available in patent black or poppy red, ghd’s new limited edition IV Gloss collection stylers are the perfect tools to re-create this season’s high maintenance catwalk hair looks. RRP £99; Tel: 0845 330 1133

Bargain Hunt

Hair extensions specialist Rober t Calvin has laun ched a special offer starter kit for £7 99 + VAT. Con taining everything need ed to earn £500 company’s ultra , the sonic cold fusio n system promises to er adicate heat da mage while its high quality pre-bonded ha ir can be mixed so di fferent colours are blended on the same bond. Tel: 01484 535 515 Robertcalvin.c om

TONI AND GUY

ALL IN THE PREPARATION

Using a naturally derived botanical blend, Aveda’s new Pure Abundance Style Prep infuses the hair with weightless volume. Use it on wet hair before blow-drying to thicken, condition, detangle and protect against heat damage. Tel: 0870 034 2380 Aveda.co.uk

LIGHTEN UP

Boasting three-times patented system technology, Goldwell’s Silk Lift combines fast action lightening of up to seven levels with ultra nourishing conditioning agents to create luminous blonde colour. Choose from a strong and gentle version – depending on the hair structure – and ﬁnish with the brand’s new Intensive Conditioning Serum. Tel: 01323 432 100

SUN WORSHIPER

IN THE BAG

In (our opinion) their best collaboration to date, Label.M and Giles have unveiled two new retail incentives featuring the swan print from the Brit designer’s latest collection. Salon clients that buy any two full sized Label.M products will receive a free Giles cosmetics pouch, a tote bag if they buy three, and both if they buy ﬁve. We predict a riot. Tel: 0845 070 8080 Labelm.com

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Created on the premise that the hair needs protecting from the sun just as much as the skin, Paul Mitchell’s Sun range is this year’s holiday essential. Containing the brand’s new SolarVeil Complex, the product trio offers protection from UV and UVB rays while locking in hair colour. Trio with cosmetics bag RRP £35; Tel: 0845 659 0012 Paul-mitchell.co.uk

THE TOTAL BEAUTY CONCEPT

www.biosthetique.co.uk

HAIR & SCALP CARE, COLOUR, SKIN & BODY CARE, MAKE-UP, STYLING, NATURAL RANGE

La Biosthétique’s unique premium prescriptive brand delivers total concept formulas for professional colour, hair and skin care. Superior quality, innovative products, international hair & beauty trends and products developed dermatologically without animal testing. The La Biosthétique brand creates a unique point of difference for your salon. To find out how La Biosthétique can help you create success for your salon call 01296 611731. We would be delighted to hear from you.

ADVANCED BEAUTY SILKY SMOOTH Combining non-invasive exfoliation via a medical grade diamond tip head with an infusion of clinically proven nutrient rich skin treatments, the new SilkPeel Dermalinfusion machine promises to smooth the complexion for a reﬁned texture and healthy glow. Sildermgroup.com

DREAM MACHINE With growing demand for antiageing and slimming treatments, LPG has seen an inﬂux in salons upgrading to its Cellu M6 Integral machine. Offering unique heads for the face and body, touch screen technology, pre-programmed functionality as well as a rotating Ergodrive massage head and lighter face lift technology, the advanced machine allows for high precision and dynamic cellular stimulation the natural way. Tel: 0800 085 0533 Lpgendermologie.co.uk

LPG

REFRESH AND RESTORE

Designed for professional use only, Skinician’s new glycolic peel helps remove ﬁne lines and stimulate cell generation while the neutraliser hydrates, soothes and calms the skin. Both can be used in conjunction for the brand’s results driven Age Delay in-salon treatment. Tel: 0845 301 2107 E: info@euro-products.co.uk

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SECOND SKIN Neostrata’s clinically proven Skin Active cosmeceuticals line has been designed to lift, ﬁrm, plump and restore the skin tone for a noticeably younger and healthier looking complexion. Working together to stimulate cell renewal and boost collagen, the range features high performance ingredients including Maltobionic acid, NeoGlucosamine and Swiss apple. Tel: 07710 358 070

Reap Rewards with the

Ultimate Facial and Body Machine

Nora Bode and OXYjet UK are delighted to launch the new Leo machines and Intact treatment and homecare products. New for 2012 is the Leo De Luxe facial and body machine giving the UK its first Diamond Head OXYfusion technique in microdermabrasion. This compact and portable machine also offers Cry02, red and blue light technology, alongside the scientifically proven OXYjet pressure injection, spraying and breathing; The Leo De Luxe offers 20+ different natural body and facial treatments, is fully portable and has the ability to earn the salon an amazing net profit per annum.

Oxyjet Delivering natur al beauty

For a FREE demonstration telephone 01775 722243 For more information visit www.oxyjetuk.co.uk or email enquiries@oxyjetuk.co.uk

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£49.99 RRP - Trade Prices from £17.66 For Full Details call 01472 362 671 or email trade@botanicalwhite.co.uk www.botanicalwhite.co.uk www.thesalonmagazine.co.uk | 31

HAIR

Super smoothers From the latest keratin treatments to frizz taming oils, we reveal some of the best products on the market that promise to offer super smooth results

BIOHAIRVOLUX A new wave in professional smoothing treatments, Biohairvolux is applied onto the hair as a mask and then removed before blow-drying and straightening – completely eradicating fumes and undesirable smells in the salon. Brazilianhaircare.co.uk

BRAZILIAN BLOWOUT ZERO+ Brazilian Blowout’s new Zero+ formula is 100 per cent formaldehyde free and offers results that for up to 12 weeks. The hair is sealed with amino acids using the brand’s new and improved plant-derived Kerasafe bonding system. Tel: 0845 862 5110 Brazilianblowoutltd.co.uk

SUPREMA KERATIN Coating each strand with a thin ﬁlm of crystalline polymers, Suprema Keratin helps keep the cuticle scales aligned and the hair waterproof resulting in a smooth and frizz free surface for up to four months. RRP £150; Tel: 07788 444 652 Keratinsilken.com

AMARGAN HAIR THERAPY Leave-in conditioning treatment Amargan Hair Therapy Oil boasts an ultra light and non-greasy formula that revitalises the hair, instantly detangles, eliminates frizz and softens unmanageable locks. RRP from £14.95; Tel: 01582 482 021 Amargan.co.uk

KERATHERAPY Promising to deliver the same results as the original Brazilian blow-dries but without the potentially harmful chemicals, Keratherapy’s formaldehyde-free formula uses a unique non-water soluble natural silicone to coat the hair and seal in keratin. £7 per application; Tel: 01442 232 623

AGADIR ARGAN OIL Containing Moroccan wonder ingredient argan oil, this lightweight, non-greasy and alcohol free oil formula instantly penetrates the hair shaft repairing and adding elasticity to damaged and frizzy locks. Tel: 0208 207 2591 Dnlhair.co.uk

MACADAMIA NATURAL OIL Containing a blend of argan and macadamia nut oils, this healing treatment instantly smoothes the hair eliminating frizz, reducing breakages and sealing the cuticle layer. RRP £29.95; Tel: 0844 840 3040 Macadamiahair.co.uk

LA BIOSTHETIQUE ANTIFRIZZ BALM For intense and long lasting condition, apply La Biosthetique’s Antifrizz Styling Balm through towel-dried hair after every wash for eliminated static and frizz as well as elastic hold. RRP £13.50; Tel: 01296 611 731 Biosthetique.co.uk

L’KERABELLE Packed with amino acids, proteins and UV protection to condition the hair, L’Kerabelle’s formaldehyde-free formula smoothes and de-frizzes by depositing keratin deep into the hair shaft. Tel: 0208 207 2591 Dnlhair.co.uk

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ADVERTORIAL

The ultimate blow-dry As ghd launches its masterclass series in conjunction with Zoe Irwin, we reveal the step-by-step process behind the super stylist’s ultimate blow-dry • To begin the ultimate blow-dry, toweldry the hair leaving as much moisture in as possible. • Apply ghd Style Root Lift Spray from the roots down to add texture and ghd Style Total Volume Foam through the mid-lengths and ends for a big bouncy blow-dry. Start by drying the roots first using ghd air. • Let gravity help you build volume and ask your client to turn their head upside down. Continue drying with your fingers and keep ghd air on a low speed and low heat. • Once the hair is nearly dry, turn up the heat on ghd air and ask the client to flip their head back up. Continue

drying with a ghd Ceramic Radial Brush working it around the head starting from the front and moving in all directions. When using the radial brush, keep turning it back away from the face as you pull up from the roots and move the nozzle of the ghd air up close to the hair line to create natural movement. • Once the hair is mostly dry, use the cool shot button on ghd air to ﬁx the style, using the ghd Ceramic Radial brush to set it in place. The ionic technology will bring out shine and smooth down the hair cuticles leaving it hair frizz-free and healthy-looking. • Once the hair is completely dry, a blast

of cold ghd air underneath will create a more undone feel. To set the look, mist ghd Style Final Fix Hairspray throughout to add a little movement and gentle hold – and for a modern twist, create a zigzag parting using the end of a tail-comb. ghd air RRP £99; Tel: 0845 330 1133 ghdhair.com

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HAIR REMOVAL

The bare necessities Hair removal essentials for the entire body

emoving unwanted hair by whatever means necessary remains a staple service for beauty salons countrywide. Traditionally, waxing has been a key frontrunner on the salon menu; but as we move further into 2012, clients are becoming increasingly enticed by high-tech solutions that promise a pain-free gateway to a hair-free body. As the population prepares for their annual summer holiday and (hopefully) longer sun-ﬁlled days, thoughts turn towards baring skin and, on the whole, a smoother physique. Women’s bikini lines, legs and underarms are the most common areas to be stripped of their natural fuzz inside the salon. But we’re also seeing a boom in clients booking themselves in for professional facial hair removal – which can be popular all year round – especially with the burgeoning demand for wellgroomed eyebrows. Likewise, many men are also turning to therapists to rid them of their unwanted body hair – particularly on the back and chest. And for the daring, male Brazilians are becoming increasingly accepted as a sought after service for the modern wellgroomed man. So if your salon menu doesn’t cater for an all-round spectrum of hair removal options, it’s time to reassess your offer. Here The Salon Magazine strips back the main services all beauty salons should consider covering…

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EYEBROWS Thanks to the rise of ultra-groomed celebrities and new product developments, ‘high deﬁnition’ eyebrows have become this year’s biggest beauty story. Created using a range of techniques from threading to plucking and dying, many clients are now enlisting the skills of beauty therapists to create perfectly shaped eyebrows. One of the ﬁrst companies on the scene was Brit brand HD Brows (Hd-brows.co.uk), which trains therapists to adopt its own unique seven-step process including tweezing, tinting and waxing. Salon professionals can learn the technique in two days at one of the company’s nationwide HD Brows Stylist workshops. Alternatively, US favourite Billion Dollar Brows (Tel: 07973 614 749) – the brand that Paula Abdul and other celebrities turn to in Beverly Hills – is now available in the UK. Headed up by master trainer Kerie Hoy, the company focuses on conditioning and restoring clients’ thin and over plucked eyebrows. And with a range of patented tools and products, therapists learn how to turn eyebrow shaping “into an art form” with waxing and tweezing.

FACIAL HAIR

As a secret complaint of countless women, facial hair on the upper lip and chin area are among the most unwanted on the entire body. And with this in mind, many women are prepared to pay big money to rid their face of fuzz. Salons that offer effective and long lasting solutions are the ones that will be the most popular among clients. Waxing is a great solution for this delicate area and numerous companies offer formulas with soothing ingredients to minimise discomfort. Beauty Image (Tel: 0845 301 2107), which uses high quality raw materials, offers the Tea Tree Crème wax. Containing pine wax, titanium dioxide and tea tree oil, it acts as an anti-inﬂammatory agent on sensitive skin. Likewise, BeBeau Bleu (Beautytrix.me) can be applied at a low temperature, making it ideal for all types of hair. Perfect for grabbing even the shortest stubble, this premier product is ideal for sensitive areas like the upper lip and chin. But if clients are after a more permanent result, high-tech solutions like Varible Pulsed Light (VPL) could be the answer. Promising to offer long lasting smooth free skin after three to four sessions, short pulses of light energy are sent down the hair follicle to damage its functionality. And the good news is that products such as Energist’s Ultralight and Ultraplus VPL systems (Tel: 01792 798 768 Energistgroup. com) can even be used on darker skin and blonde hair – making it a great alternative to IPL and lasers.

HAIR REMOVAL LEGS A big hit during the summer months, leg waxing is a ‘bread and butter’ service for many salons around the UK. And with innovations forever updating the market, it’s even easier for therapists to offer a pain-free and highly effective service. Professional wax specialist Lycon (Lyconuk.com) offers a wide range of products that are perfect for use on the legs and body. Its Lyonjet Wax line offers two versions – Lavender and Desert Rose – that shrink-wrap each strand and remove it painlessly. Similar to traditional hot wax, its products are applied thinly, at just a third of the usual thickness, making

it a great economical alternative for larger areas. Moreover, if there’s any difﬁcult to remove or stubborn hair, Lycon can be reapplied on the same area many times without causing trauma to the skin. Meanwhile, Australian wax brand Waxxxpress (Waxxxpress.com) has a comprehensive line of products to suit all areas and clients. Its Golddigger Hot Wax is ideal for speed waxing and can be used to remove stubborn and coarse hair. Featuring a naturally ﬂexible and non-brittle formula, it spreads on thinly for superior grip. And best of all, it’s available to buy online and will be dispatched

within 24 hours. And for salons that want to add more advanced services to their menu in time for summer, the Program E>O system offers all the beneﬁts of an IPL machine but without the hefty set up fees. The innovative product, which is available to salons on a pay-as-you-go basis, condenses cutting edge IPL technology into a compact easy-to-use device. Promising to be harmless even on tanned skin, the machine uses regulated electronic ﬂashes of light energy that can be used to treat a wide variety of areas and skin types (Eswin.co.uk).

Beauty Image Fine Wax; Tel: 0845 301 2107

Waxxxpress Hot Wax; Waxxxpress.com

Outback Organics Peelable Waxes; Tel: 01823 663 322

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www.thesalonmagazine.co.uk | 39

HAIR REMOVAL BIKINI Whether it’s a straightforward bikini line wax or a full on Brazilian, the amount of clients seeking intimate hair removal shoots up as soon as the sun comes out. Technique and expert training is key to ensuring your therapists offer a ﬁrst class service. Meanwhile, choosing the correct products for the body’s most intimate area is a must. Created especially for sensitive areas, Cetuem’s Brazilian Hot Wax (Tel: 0208 368 0008) is formulated with 100 per cent pure natural beeswax and natural resin. The formula boasts a thin, ﬂexible texture

and is so gentle it can be applied directly to the skin without the need for base lotions or protective oils. Better still, it’s highly effective on stubborn hair. Likewise, Outback Organics’ peelable waxes (Tel: 01823 663 322) are also great for intimate areas and its Fair Dinkim version has been fortiﬁed with rose essential oil to soothe the skin. Exceptionally quick setting, its products are also ideal for use in the summer months. Although it’s thought to date back to ancient Egypt, sugaring is coming back into fashion as a hot in-salon service for

Cetuem Natural Aromatherapy Wax; Tel: 0208 368 0008

2012. The Pharo salon sugaring system (Tel: 01753 573 423 Pharosugaring. com) boasts all the convenience and advantages of hot wax while being cheaper than many of its counterparts. Enriched with natural skin enhancers such as aloe vera, kiwi fruit and New Zealand manuka honey, the vitamin and protein rich formula has natural antibacterial properties that heal and protect sensitive skin. Moreover, its maker claims it poses signiﬁcantly less discomfort to the client while being easy to clean up for the therapist.

Cetuem Majic Effects Skin Repair; Tel: 0208 368 0008

enquiries@energistgroup.com

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ADVERTORIAL

Coffee shop Offer clients the five-star service with the Nescafé Alegria A510

f you want to bring café style coffee to the salon ﬂoor, the Nescafé Alegria A510 machine makes the process magically simple. This smart coffee machine makes ﬁve delicious café style coffees: Cappuccino, Latte Macchiato, Americano, Lungo and Espresso – all from the same coffee cartridge. There’s no need to carry a variety of different pods and the ingenious jet system automatically warms and froths fresh milk directly in the cup for maximum convenience and minimum cleaning. Karen Christensen, owner of KC Hair and Beauty, Somerset, is a big fan of the machine. “We aim to offer more than just a

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functional service; it’s about pampering our clients and giving them an experience to remember,” she says. “After doing some initial research into coffee machines, the Nescafé Alegria A510 easily came out on top. It’s a really stylish machine so it looks great in the salon and the drinks taste just as good as those you’d find anywhere on the high street. Offering quality coffee really helps show our customers that we want to look after them and offer them an experience rather than just a service. It’s a nice benefit for staff too, who don’t have to pop out to expensive coffee shops anymore to get a good quality hot drink. Clients can have what they like in a matter of seconds.” The owner says that although the salon doesn’t charge clients for coffees, the machine has worked out to be a profitable investment as it has helped build its reputation as a customerfocused establishment – leading to an increase in repeat custom. “I’d say that the Nescafé Alegria A510 is perfect for any workplace,” she concludes. “It’s easy-to-use, low maintenance and everyone loves that delicious coffee aroma when they walk through the door.” Nescafé Alegria A510 is available through Brooker, Makro, Viking and Staples. For more information visit Nescafe-alegria. com

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ADVERTORIAL

The perfect 10 Neal andWolf’s range of decadent hair care and styling products bring luxury to clients every day of the week

ince launching in 2010, hair care brand Neal and Wolf has been bringing high performing yet affordable products to clients that want a touch a luxury in their lives everyday. The concept has proved to be so successful that it is now sold and used by over 1,500 salons in the UK. As word spreads about the benefits of the range, rising numbers of salons are opting for its products over more established ranges. One such salon owner is Celeste Arnold of the award winning eponymous business in Preston. “It’s an ‘all round’ brand for my team and I,” she says. “The profit margins are amazing and it sells itself as the products perform, look and smell so great. They’re also in the right price bracket for our customers - affordable luxury in this current climate is a win-win situation for everyone.” Neal and Wolf’s range of 10 products, which boasts a distinctive signature fragrance that was developed in one of the world’s “top perfume houses”, has reportedly led to rising profits for its stockists – with some reporting hikes of 15 per cent. David Thomas, CEO of his self-named award-winning salon group in Lancashire, has worked with the products since the

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brand launched. He says: “One year is a very important marker for a salon retailing a hair care brand. It’s make or break time as this is the point when a salon is in a good position to review the success of a brand through sales, and most importantly, re-sales. It’s safe to say that Neal and Wolf is remaining ﬁrmly on our shelves.” It’s also a winner with clients too. Leona Lostus, owner of the highly successful Colour Bank in Lancashire, which has used and retailed Neal and Wolf since the salon opened last year, says: “All of the 10 products in the range work brilliantly. Clients just love everything about the brand: from the look and smell to the way each individual product offers outstanding performance – they can literally take the results and luxury of the salon experience home with them.” According to Neal and Wolf, added value is key to its success. The team works with salons to help them retail successfully to clients and has recently introduced tailored promotions for individual businesses. “Continued success is to always take that extra step to ensure the end users’ desires are catered for,” says founder Neil Capstick. For more information visit Nealandwolf. com

EVERYDAY LUXURIES Neal and Wolf’s collection of 10 beautifully scented luxury hair care products has been developed to give women the hair they’ve always dreamed of. The brand marries luxurious ingredients with science to offer a range of decadent shampoos, conditioners and essential styling products. Neal and Wolf commissioned the perfume house that is responsible for some of the world’s most famous scents to develop its unique musky fragrance. Sweet essences of coconut and mango make hair styling an indulgent experience every day. And especially for summer, key products in the range offer protection from the sun and nourish dried-out holiday hair for healthy, glossy locks. The entire product range comprises Ritual Daily Shampoo and Daily Conditioner, which have both been designed to leave the hair fresh and tangle-free. Meanwhile the Harmony intensive care treatment has been designed to reconstruct and repair. For styling, there’s Guard, a highperformance heat protector that protects against up to 220 degrees of heat; Form, which sculpts, shapes and holds the hair while adding lustrous texture and shine; and Silk, a smoothing blow-dry balm that leaves the hair feeling exactly like its namesake. Alternatively, Elevate can be smoothed through wet hair to add volume for XXL styles; Shape is a pliable paste that gives outstanding deﬁnition without feeling tacky; for longlasting hold try Fix hairspray; and to ﬁnish the look, spritz the hair with Glow for ultimate shine.

MEN’S SERVICES

Rough and ready According to the latest research, the professional male grooming market is booming. But is your business ‘man enough’ to handle it?

Loyal fans

Apart from the obvious chance to gain extra revenue, attracting a male clientele can offer a multitude of beneﬁts. For Lorena Oberg, founder of Derma Eraze and her own London salon, men often become staunch “brand fans” and help businesses through the tough times. “Men are incredibly loyal,” she says. “We have male clients that have been regulars at our salon for over 40 years.” With men making up almost half of her client base, the business owner offers haircuts, shaving and various hair and

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TRACEY DEVINE

arked by industry analysts as the ‘one to watch’, the professional male grooming sector has been a slow burner for most UK salons. But now, according to recent research carried out by industry supplier Salon Services, the market is really beginning to blossom. In the company’s recent Beautiful Britain report – which polled around 1,500 salons – 66 per cent of UK hairdressers and therapists said they’ve seen an increase in male footfall over the past year. And it’s not just traditional haircuts that are driving the surge in clients – beauty treatments, such as massages, hair removal, nail services and tanning, are proving to be highly popular choices on the once female-dominated salon menu. “Our customers are telling us that they’re seeing a huge and increasing demand from men asking for beauty treatments,” says Salon Services MD Richard Hill. “With the male hairdressing market estimated to be worth £1.2 billion alone, this market now represents a signiﬁcant opportunity for hairdressers and salons across the UK.”

popular service is the L’Oreal Homme Cover Five ammonia-free colour process that tones down grey hair and brings to back to its natural base. “It’s fast and effective while offering a natural result – making it perfect for our male clientele,” says Rowbottom.

Setting the scene

skin treatments. However, she says that tattoo removal, stretch marks and skin rejuvenation treatments are also extremely popular. “Young males are often very self conscious about facial scars,” she says. “Other than the traditional haircuts, tattoo and scar removal are by far the most popular treatments for men.” Meanwhile, at Yorkshire salon group Westrow, where tailored haircutting and colouring services for men make up 35 per cent of its overall business, attracting male clients is an essential part of its strategy. “The beneﬁts of embracing a male clientele can be vast,” says co-owner Steve Rowbottom. “Men tend to be very loyal clients, as well as creatures of habit, often visiting the salon on the same day and time each month with the same stylist.” The salon group offers every male client a complementary 15-minute hairline clean up in-between salon visits as well as a relaxing head and shoulder massage at the backwash. Meanwhile its most

But if you want to drive more men through your own salon doors, ensuring you’re offering a welcoming space is imperative. And even if your salon is unisex with a high ratio of female clients, this feat is still possible. At Chelsea’s Richard Ward Hair and Metrospa, which treats up to 100 men alongside streams of women each week, there are plasma televisions showing sporting events, a full licensed bar and plenty of male stylists, which help promote a man-friendly environment. “Our salon is very metro sexual,” explains manager Gavin Hoare, who says that its most popular treatments among men are eyebrow shaping and waxing. “Men can enjoy pampering and grooming without feeling embarrassed.” Moreover, Russell McGrath, operations director at Clipso Salons, actively uses its female client base to spread word-ofmouth to more men. “We attract male clients by impressing our female clientele who’ll then tell their partners to come in for a great service,” he says. For the expert, the number one point to consider when aiming to appeal to more men is to offer an experience that’s speciﬁcally tailored to their needs: “Men want an attractive, friendly team coupled with a fantastic and discreet service rather than being on view to a mainly female clientele,” he says. While many salons manage to appeal to both men and women equally, it’s

MEN’S SERVICES important to maintain a unisex strategy throughout the business, rather than trying to tag men’s services onto a femaleorientated business. Fiona Fowley, director of Edinburgh’s Zen Lifestyle, explains: “The target market should be reﬂected in the design, décor, marketing and communications style. Trying to bolt on men’s services to a predominantly female salon will create only a marginal male clientele.” This sentiment rings true at Cambridge’s Elajé Hair and Beauty, which has just opened a new sectioned off men’s zone within the salon. With masculine décor and separate identity from the rest of the salon, it offers haircuts, scalp and shoulder massages, manicures and brow shaping so men can feel comfortable about grooming in a friendly environment. “It’s important to make men feel welcome in a space that is for them, rather than an all-female environment,” says owner Julia Gaudio. “If you don’t have a separate area, it can be small things like men’s lifestyle magazines or offering them a cold beer on a hot day.” She adds: “The environment has to say to your male clients ‘this is your space too’. If it is too feminine, a male client may not feel so comfortable to come back on a regular basis.”

Man-friendly menus

When it comes to masterminding a treatment list for male clients, it’s important to cater for a wide cross section of clients. “You need to cater for all types,”

explains Gaudio. “There are men that are comfortable and used to having treatments such as intimate waxing, while all others want is a quick, no-fuss hair cut in their lunch hour. It’s about being sensitive to individual needs but also being alert to the fact that men coming in for a haircut may be considering other treatments.” If you’re looking for something different to add to your menu, hair loss services are becoming big business for some salons. Alexander Turnbull, owner of hull’s Alexander Hair and Beauty, has just set up a dedicated hair loss clinic. Catering for men suffering with hair loss or thinning, it offers advice, wig customisation and a full range of hair loss treatments. If there’s a demand in your area for hair replacement systems, offering the highly specialist service for male clients would give your salon a unique point of difference. Hair Development (Tel: 0207 790 4567 Hair-development.com) offers refined polymer and microfilament ‘skins’ that are meticulously handcrafted with the finest human hair to create a real solution for balding. Clients can choose from a selection of over 65 colours in stock or stylists can customise pieces for their individual requirements. The results are authentic and provide a guaranteed outcome without the need to undergo surgical procedures. For other salons, grooming services that were traditionally viewed as women’s beauty treatments are also taking off.

Spray tans, for example, that have been revised for the male market can be a winner for a man-friendly menu. XenTan’s Natalie Roche explains: “Men find that a bit of fake tan can give them more confidence, which is why spray tanning for men is definitely on the rise; especially as the greatest effect you can achieve is the way you can contour with colour to accentuate the muscles. With summer fast approaching there are profits to be made with male customers.” And if you’re looking for something truly cutting edge, practitioner Belinda Hayle is touting advanced permanent cosmetics as the next big thing. She’s seen a surge in men booking in for permanent ‘guy liner’, she says is being fuelled by the extreme looks of Hollywood actors and rock stars. “Men are having it done as their little secret, after dabbing with pens and pencils themselves and achieving poor results,” she says. But whatever you decide to add to your menu, it’s clear that today’s male clients are becoming savvier about what they want from a salon. “Male grooming is a huge growth area and it is far more accepted these days,” says Gaudio. “The next step for men is to give them salons that are tuned into their specific needs, particularly with things such as intimate waxing. It’s not just about increasing your client base – salons offering specialised men’s treatments are still in the minority and there are huge opportunities to be had.”

It’s good to talk

Communicating with today’s tech-savvy and grooming literate men • “Men don’t respond well to the hard sell. They want factual information and products presented to them without fuss or ceremony. Men also like to feel relaxed so stylists who can put them at ease, while offering them prescriptive consultation based on their haircare needs are going to have a very loyal client – potentially for life,” says Steve Rowbottom, co-owner of Westrow. • “Our stylists are a good source of direct marketing to men – if they are cutting their hair then the conversation of a grooming treatment can easily be discussed,” says Gavin Hoare at the Richard Ward Hair and Metrospa. • “Men are often more data rational

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than women in terms of what sort of information they need before making a buying decision. It’s important to respect their scepticism and make sure that you’re offering services that will work, can be easily explained and have understandable value in their pricing,” says Fiona Fowley of Zen Lifestyle. • “Men like to be able to book online and they like to be shown before and after pictures in a medium that they can relate to,” says Lorena Oberg of Derma Eraze • “Facebook and Twitter are great way to attract a larger male clientele. Any way you can create a buzz, show off new images and tell men what you’re up to is key,” says Russell McGrath at Clipso.

• “Social Media is all about engaging in conversations. So often brands can see it as a one-way stream of selling, but the real value comes in building relationships, in being part of the conversation, starting the conversation, and building a reputation,” says Jo Gifford, director of Cherry Sorbet Creative. • “We had a launch party for Elajé Homme at Cambridge’s most exclusive members club, which attracted a lot of interest from members and the local press. We also promote it through our corporate club, which targets nearby blue chip companies,” says Julia Gaudio, owner of Cambridge’s Elajé Hair and Beauty.

The Leading Menâ&#x20AC;&#x2122;s Shave Expert

www.shavedoctor.co.uk www.thesalonmagazine.co.uk | 49

MEN’S SERVICES

Grooming goodies Charm male fans with these must-have retail products

Pevonia Skin Fitness For Him; Pevonia.co.uk RVB BeMan men’s skincare; Tel: 01767 682 288

The Bluebeards Revenge Deluxe Shaving Kit; Bluebeards-revenge.co.uk

Gentlemen’s Club Matte 4 Men; Tel: 0845 217 1360 Gerardinternational.com

Jack Dean Gentlemen’s Grooming range; Tel: 0800 262 509

Yon-Ka For Men Nutri Moist; Tel: 0207 518 8370 Yonkaformen.com

Ahava Men Cleansing Gel; Tel: 01452 864 574 Ahava.co.uk

Aveda Men PureFormance Grooming Kit; Tel: 0870 034 2380 Aveda.co.uk

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ADVERTORIAL

Man magnet How Genco Male Grooming won over an army of fans with Shave Doctor’s shave and mini facial

ondon-based Genco Male Grooming has become the ﬁrst port of call for many men seeking a wide range of professional services from haircuts to waxing. However, since opening ﬁve years ago, one of the salon’s best-loved treatments is the ‘Shavel’ – a combination of a shave and mini facial developed especially for men using products by Shave Doctor. Owner Bharat Parmar says the British brand offers everything his team needs to offer clients a close and comfortable shave. The salon charges £39 per client and has received “continuous positive feedback” on the service and range. “We take our time with each service and the objective is for the client to leave extremely relaxed with

a baby-bottom-smooth face and healthy glow,” says Parmar. “We have a good base of clients that come for shaves regularly and for others it is a nice treat.” Among his favourite products in the range include the Facial Wash, which also contains beads to slough away dead skin cells. “The beads naturally dissolve meaning there are none left after we apply the hot towel,” he says. “With other products we have to be vigilant and be extremely careful to remove all of the scrub, but with the Shave Doctor product we don’t have to worry.” Meanwhile, Parmar says the brand’s Shave Oil is thicker than others on the market and works in conjunction with the Shave Crème to ensure there’s a strong

barrier against the skin, which helps to minimise razor burn. “The consistency still allows us to get really close with a straight cut throat razor, so the client gets a really close shave with no or little irritation.” When it comes to recommending the line to other salon owners, Parmer is unhesitating: “It performs well and retails well,” he says. “Most clients are surprised by how reasonably priced it is and it is easy to sell. Most clients who then start to use it become regular users. In my opinion it is priced too low, but even at the price it is, margins are healthy and in line with what we would expect to get for product ranges.” Tel: 01889 882 783 Shavedoctor.co.uk

Joewell in colour Introducing the C series from Joewell

G.E.Betterton & Co. Ltd

THE UK’S LEADING SCISSOR SPECIALIST

www.gebetterton.com

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product focus

Splash out Cost conscious towels and robes for every budget

pop Your coLLAr

Featuring unique Hair Stop Technology, the NeoCape range of gowns and capes features a specially designed neoprene seal that keeps hair and liquids from going down your client’s neck. Moreover, all of the brand’s capes feature a small popper strip with six different points to ﬁt most neck sizes. Designed to achieve the perfect balance between comfort and durability, the company also strives to make the most comfortable cutting collar seals on the market. Tel: 01243 578 756 Neocape.co.uk

profEssIoNAL pLus

Offering high quality gowns in a range of fabrics, Laceys can help salons enhance their professional outlook and add value to the client experience. Its popular Trilobal line offers lightweight, water repellent, fast drying, crinkle woven gowns that are both smart and practical. Meanwhile its Microﬁbre gowns offer easy care with a luxe suede-like ﬁnish. Tel: 0118 932 3500 Laceysltd.co.uk

cAN You fEEL It

With a choice of 50 colours, seven styles and three luxury fabrics, Feel For Hair’s contemporary salon gowns are made to a high speciﬁcation to enhance your brand. The company also offers free embroidery to personalise your business, a free swatch service to make choosing fabrics easy and a new online shop showcasing the entire range. Tel: 01283 585 656 Feelforhair.co.uk

stYLE ANd fuNctIoN Representing all that’s new, different and innovative in the world of salon wear, Jessie Steele offers a range of matching aprons, capes, and robes in a variation of themebased styles. Choose from a selection of themed accessories that combine function with fashion including vintage, retro and sexy to match the character of your salon. Tel: 01274 284215 Jessiesteeleuk.com

MAJEstIc QuALItY With a solid reputation for quality built over 35 years, Majestic supplies disposable hair towels, bleach-resistant versions in over 35 colours – including its best selling guaranteed Majic Black Hair Towels – and a new range of chlorine resistant Microﬁbre Hair Towels at highly competitive price points. Tel: 0121 772 0936 E: info@majestictowels.co.uk Majestictowels.co.uK

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BUSINESS The best continuing professional development courses, forging a strategy for a successful summer and the importance of a consistent brand

Live and learn E ngaging your team in education and creativity has triple beneﬁts. Not only does it help ensure they’re the best at what they do, but it also boosts moral and instils conﬁdence in clients. So invest in the skills of your staff today and you’ll secure a brighter future…

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FURTHER EDUCATION

The little black book of CPD courses The ultimate guide to 2012’s further education programmes

Hair NATIONWIDE ACADEMY OF VOCATIONAL AND PROFESSIONAL TRAINING

BIRMINGHAM MICHELLE GRIFFIN ACADEMY

WHAT: Hair extensions, cutting and colouring PRICE: From £350 THE BUZZ: Offering a wide range of courses for hair and

WHAT: Level three hair extensions PRICE: From £800 THE BUZZ: Due to industry skill gaps identiﬁed by Habia in

beauty professionals, the Academy of Vocational and Professional Training is globally accredited so its certiﬁcates are recognised around the world. It also offers over 100 courses in subjects such as customer relations and business etiquette that can be completed online. The academy’s top course trains students on how to become hair extensions educators and carries a global certiﬁcation. The one-week residential course also includes four additional observation days and allows the candidate to train students to a professional standard. BOOK IT: Tel: 0203 551 2621

GLASGOW RAINBOW ROOM INTERNATIONAL WHAT: Further education in cutting, colouring and creative hairdressing PRICE: Two-day courses from £275 THE BUZZ: As the winner of multiple awards and one of the best-known salon groups in Scotland, the team at Rainbow Room International is well versed in the latest techniques and trends. Stylists train at the company’s ultra modern facility and are guided by its art directors in key programmes such as contemporary design cutting and classic long hair work. BOOK IT: Tel: 0141 221 0400 Rainbowroominternational.com HERNE BAY – WAHL ACADEMY WHAT: Styling and clipper courses PRICE: From £200 THE BUZZ: Offering unique courses hatched by Wahl’s

creative team, stylists can master the art of using clippers on both male and female clients. Top courses include Clipper Design, which teaches attendees how to create designs from tramlines to dragons, as well as the Ultimate Styling course for avant-garde and simple up-do techniques. BOOK IT: Tel: 01227 740 555 E: academy@wahl.co.uk

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its Big Conversation consultation, top hair extensions trainer Michelle Grifﬁn has formulated a course – in conjunction with the Habia Skills Academy – especially for educators. Using her knowledge and expertise that can be used on learners, graduates will receive a nationally recognised educator qualiﬁcation awarded by the VTCT. BOOK IT: E: kaz.scott@habia.org Habia.org/hsa/course/8/ level-3-hair-extensions

LONDON AND MANCHESTER TONI AND GUY WHAT: Creative Cutting and colouring PRICE: One-day from £260 + VAT THE BUZZ: Created to keep attendees up-to-date with new

fashion trends in hair, this motivational course is the perfect vehicle for learning groundbreaking techniques and is taught by Toni and Guy’s international artistic team. Key elements include trend predictions, mentoring and workshop sessions as well as personalising styles and ﬁnishing touches. BOOK IT: Tel: 0207 836 0606

LONDON SASSOON ACADEMY WHAT: Salon intensive PRICE: From £3,750 THE BUZZ: This four-week intensive course has been

designed for hairdressers that want to focus on the skills needed to perform well in today’s salon environment. Attendees are guided through cutting and colouring the Sassoon way and are taught creative techniques incorporating the use of disconnection, freehand and modern colour placement. BOOK IT: Tel: 0207 399 6902

FURTHER EDUCATION

Beauty

Hands and Feet

LONDON LONDON COLLEGE OF BEAUTY THERAPY

NATIONWIDE BIO SCULPTURE GEL

WHAT: An extensive range of CPD courses for qualiﬁed beauty professionals PRICE: From £150 THE BUZZ: As the UK’s largest specialist further education beauty college with a reputation for excellence, LCBT works with beauty industry insiders to develop programmes that are relevant to salon owners’ needs. Courses include a fully funded Beauty Retail Diploma to help drive sales skills as well as Threading and Lash Extensions programmes. BOOK IT: Tel: 0207 208 1300 Lcbt.co.uk

WHAT: Soak-off gel training PRICE: Starter kits with training included from £90 THE BUZZ: Soak-off gel frontrunner Bio Sculpture offers a

NATIONWIDE BEAUTYTRIX WHAT: Spray tanning, semi permanent lashes, permanent

mascara and more PRICE: From £99 THE BUZZ: With numerous training locations throughout the UK and Ireland, Beautytrix offers a range of courses for beauty professionals. All of its courses come as part of a starter package with all the products and know-how needed to set up a successful business or maximise an existing menu. Meanwhile, all courses are fully accredited by Guild. BOOK IT: Tel: 0845 022 2233 Beautytrix.me

LONDON THE LONDON SCHOOL OF BEAUTY AND MAKE-UP WHAT: Foundation make-up training PRICE: Two-week course from £1,150 THE BUZZ: Designed for therapists with basic skills that want to offer special occasion and bridal make-up, this course covers everything from product awareness to skin analysis, face shapes, blending and false eyelashes. BOOK IT: Tel: 0207 776 9767 Lon-est.com

LONDON, MANCHESTER AND EDINBURGH LYCON WHAT: Waxing PRICE: Training and starter kits from £285 THE BUZZ: As an introduction to the Lycon waxing system,

this course provides therapists with the skills needed to perform a fast, efﬁcient and cost effective hair removal service in the salon. Focusing on everything from client comfort to correct product usage and retail skills, the company teaches students how to make each service a pleasant experience. Moreover, after initial training, therapists can book onto advanced courses learning intimate waxing techniques for services such as the highly popular Brazilian and Hollywood. BOOK IT: Tel: 0207 590 9300 Lyconuk.com

wide range of training courses for techs that want to excel in its world-renowned system. Courses range from a gel training course for techs that have completed basic manicure training through to an advanced course as well as an A-grade assessment for experienced Bio Sculpture techs. BOOK IT: Tel: 0845 331 2347 Biosculpture.co.uk

NATIONWIDE PROFILE WHAT: Proﬁle Complete Nail Technician PRICE: £375 + VAT THE BUZZ: Offered at 140 wholesaler venues throughout the

UK and Ireland, Proﬁle’s nail tech course has been approved by a number of bodies including Habia and Guild. Students can learn at their own pace and undergo the entire course or focus on a speciﬁc system with a choice of acrylic sculpting, gel, gel-polish and natural nail care. BOOK IT: Tel: 0208 845 4115 Uktraining-solutions.co.uk

NATIONWIDE NAIL HARMONY WHAT: Harmony Nail Artist certiﬁcation PRICE: From £90 per day THE BUZZ: Accredited by BABTAC and with CPD points, the

coveted Harmony Nail Artist certiﬁcation is for techs that have successfully completed all four of the company’s advanced Harmony phD programmes. On successful completion, students become Harmony nail artists and are invited onto the educator programme, depending on suitability and location. Moreover, the company’s new state of the art training centre in Clacton-on-Sea will shortly be offering NVQ and City and Guilds awards, which will be rolled out at various locations around the country. BOOK: Tel: 0800 014 8300 Nailharmonyuk.com

NATIONWIDE CND WHAT: All encompassing nail training PRICE: From £50 THE BUZZ: As one of the world’s most well respected nail

companies, CND offers a range of courses in all professional nail systems. Its Leap training is for qualiﬁed techs wanting to take their trade to the next level and offers a choice of conversion and skills courses. Popular classes include the Shellac Nail Styles course, which teaches the tricks of layering, as well as the Custom Colour Enhancements for those that want to match L&P nails to their client’s skin tone. BOOK IT: Tel: 0845 210 6060 Sweetsquared.com

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FURTHER EDUCATION

Business NATIONWIDE CLIENTWAVE WHAT: Retail, customer service, receptionist and up-selling colour courses PRICE: £POA THE BUZZ: Clientwave’s highly experienced trainers visit salons around the UK offering insider knowledge and business boosting skills. Courses include the Ultimate Reception Course where front of house staff learn how to upsell, maximise the column, spot business opportunities and persuade clients to re-book. Meanwhile, its retail course is for the entire team and includes top secrets to bagging more sales. BOOK IT: Tel: 0844 736 5993 Clientwave.co.uk LONDON ULTIMATE SALON MANAGEMENT WHAT: Ultimate Salon Management Boot Camps with Hellen Ward PRICE: £240 per day including a text book THE BUZZ: Led by Richard Ward’s manager Hellen Ward in conjunction with her new City and Guild book series, this range of boot camp style courses has been designed to give salon owners an insight into running a highly successful

business. Book Camp One covers everything fledgling and start-up salon owners need to know to succeed including brand vision and USPs, marketing, retailing and advertising. The second course focuses purely on the financial side of the business, covering analysing turnover and productivity, promotions, accounting and profit. Lastly, the final instalment shines the spotlight on team performance, helping attendees get the most out of their therapists, stylists and receptionists. Key topics include interviewing and recruitment, employment obligations, training and development as well as competitions and incentives. BOOK IT: Tel: 0208 762 4200 Ultimatesalonmanagement.com

LONDON HOB ACADEMY WHAT: Photography PRICE: £2,950 THE BUZZ: Directed by Akin Konizi, multiple winner of British

Hairdresser of the Year, this two-day course guides attendees through the entire process of producing a successful photographic collection using top industry experts. The course includes photography by award winning photographer John Rawson, use of the on-studio, advice on budgets, castings and technical issues as well as brand building and PR advice. On completion, stylists leave with their own collection of high quality images for PR use. BOOK IT: Tel: 0207 485 7272 Hobsalons.com/education

Benefits of the A.F.I Hair Extension System • NO Heat, Glue or Chemicals • Quick, Easy and Safe Removal • Gentile on the Client’s hair

Beginner to diploma level students in the application of all types of hair extensions including the exclusive AFI system Full equipped training rooms Courses cater for individuals Email: anitafrances100@aol.com AFI Hair Extensions, 201 St Albans Road, Watford, Herts, WD24 5BH

Professional Hair Extension supplies & equipment to the salon trade. Bulk and Weft human hair including top quality Indian REMI, Russian and Brazilian unprocesssed virgin hair all related products, tools, kits and accessories

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Increase proﬁts for your salon! For all trade sales and academy enquiries please call

0844 2477 444 Email: anitafrances100@aol.com

FURTHER EDUCATION

Advanced Beauty LONDON CHROMOGENEX

completed the company’s stage one course, this programme covers advanced skincare such as using ingredients, products and treatments in the Environ range to their maximum potential. Trainees learn how to address pigmentation, scarring and problem skin using both topical product and oral regimes. Moreover, it includes the theory and practical elements of performing facial peels. BOOK IT: Tel: 0208 450 2020 Iiaa.eu

WHAT: Laser lipolysis training PRICE: £750 THE BUZZ: This one-day training programme covers all

ESSEX, BIRMINGHAM AND LIVERPOOL THE SPM ACADEMY

aspects of the Chromogenex i-Lipo system including how to use and get the most out of the machine. As one of the fastest rising advanced beauty treatments on the market, laser lipolysis offers a non-invasive alternative to liposuction by sending electrical currents into the skin to break down fatty cells. On successful completion of the course and an exam, attendees receive an i-Lipo certiﬁcate. BOOK: Tel: 01554 755 444 Chromogenex.com

NATIONWIDE INTERNATIONAL INSTITUTE FOR ANTI-AGEING WHAT: Professional skincare stage two – includes performing facial peels PRICE: £65 + VAT THE BUZZ: Aimed at beauty therapists that have already

WHAT: Dermal fillers PRICE: From £599 for a lip filler course THE BUZZ: Offering profits of up to £100 for a 10-minute

treatment, dermal ﬁllers are becoming a highly covetable service for salons. And although many are delivered by trained doctors and nurses, therapists and salon owners can learn how to administer the anti-ageing injectable during a series of programmes at the SPM Academy. Choose from a range of courses from an all encompassing business package that includes tools and equipment to a one-day lip ﬁller course, which covers facial assessment, practical guidance, legal matters and infection control. BOOK: Tel: 0845 257 0005 Spmacademy.co.uk

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FURTHER EDUCATION NATIONWIDE CARLTON INSTITUTE WHAT: Beauty therapy courses specialising in a series of services including facials, eyelash tinting, make-up, manicures, pedicures, gel nails, massage and aromatherapy PRICE: £50 to £4,995 + VAT THE BUZZ: With academies based in Exmouth, Windsor, Chichester, Durham, London, Malvern, Brentwood, Cardiff, Tamworth, Derby, Stockport, Leeds, Edinburgh, Glasgow

and Dublin, the Carlton Institute offers one of the UK’s widest ranges of accredited fast-track beauty courses. Boasting over 20 years’ experience, it is a one-stop-shop to receive a host of qualiﬁcations for beginners through to advanced learners. Students receive training from highly skilled educators at one of the company’s academies. One of its most popular courses is its Elite Beauty Therapy NVQ, which it says is one of the fastest ways to become qualiﬁed in Beauty Therapy. Students commit to three months with two days per month spent in the classroom and one day each week on a work experience placement working through modules in waxing, facials, nails, makeup, lashes and eyebrow treatments. Afterwards, the Level Two and Three NVQ course can be completed in an additional six weeks covering body massage and advanced facials. With small classes of no more than 12, students receive highly focused and individual training. The course is also inclusive of starter kits and study guides while allowing students to gain valuable work experience placements with leading spas and salons including Champneys and Dove Spa. Moreover, 70 per cent of students are offered full time positions at their work placements. BOOK IT: Tel: 01395 226 622 Beauty-training.co.uk

Breakthrough technology to help you promote longer thicker eyelashes and eyebrows.

Now available to Salons in the UK!

Check out our new website at www.jasonpaulhairshop.co.uk & view our brochure

COMING SOON

Tel: 020 8768 2888 or 07958 234 621 Email: hairextensions.jasonpaul@gmail.com 60 | www.thesalonmagazine.co.uk

Natural ingredients & paraben free. Each tube is a 3 month supply. RRP £55.00 per tube. To become a retailer contact info@lashmd.co.uk Only available in Salons www.lashmd.co.uk

BUSINESS TIPS

Summer loving RIVER ISLAND

Paul Falltrick, owner of the eponymous salon and training academy, reveals how to make the most of any summer downtime in the salon

epending on your location, the summer months can be quieter for some salons as many clients jet off on holiday. However, with a bit of preparation and a sound business strategy in place, it’s possible to make just as much money as the busiest times of the year…

This is NOT false lashes! This is YUMILashes! Before

After

Designed and developed by Swiss Dermapigmentologist and Semi-Permanent Make Up Artist Sandra Viglino, the revolutionary brand for professionals is now available in the UK. Enhancing the natural beauty of eyelashes, it is a safe, painless and non invasive way to a beautiful ﬂutter. To celebrate the launch of YUMILashes in Urban Retreat at Harrods we currently have training on special offer. Contact YUMILash UK on 0844 854 7867 or email info@yumilashes.co.uk. YUMILashes are exclusively distributed by YUMILash UK.

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BUSINESS TIPS Be prepared

Summer comes around the same time each year, so be prepared. It’s really important to plan ahead and by analysing customers’ buying patterns you can predict what changes need to be made when and the best time to launch promotions for the greatest uptake. It’s all about knowing your clientele inside out and offering them what you know they’ll want.

Offer summer retail

Being a Matrix salon, we know that every year the brand will be running a summer promotion, so we tie this into our salon plan. It’s a great way to boost retail sales as clients are often looking for products to combat the effects of the sun, sea and swimming pools. The new lines we get in then also dictate which in-salon services we promote as they can often be linked to complement each other.

Identify your salon hotspots

There’s no point stocking incredible summer retail products and running tempting incentives if your clients don’t see them, so look at your salon ﬂoor and

identify the areas your clients use most. As our salon is quite large, we work in retail hotspots concentrating product displays in areas that clients are in or see most often and ensure they are rotated.

Don’t be afraid to launch promotions in your quietest month

In our salon May is the quietest month, which is obviously when people start to get ready for summer. So being aware of this, we can work to encourage people in. Launching promotions at the salon’s quietest time may hit the proﬁt line initially but it can work to get clients rebooking appointments. There are always times in the year, for example after celebratory dates like Christmas, that are going to be quieter than others. Your job is to be prepared for the change and encourage existing clients to spend a little more than they would ordinarily, ensuring your average ticket price goes up. The key thing for success is to know your clients shopping habits – look at past data and distinguish a pattern, then forward plan so that you can utilise the information to boost bookings.

Create a summer atmosphere

Subtly changing the atmosphere of the salon is a great way to get clients ready for summer. As well as updating our product hotspots on the salon ﬂoor with the latest Matrix promotions, we also bring in seasonal ﬂowers and put together a play list with a summer vibe. It’s just small differences to enhance the client experience as the seasons change.

Make the most out of quieter days

If you do ﬁnd you have a quieter day in the week, don’t leave your salon team idly twiddling their thumbs. Use the time positively and get training. Not only will this motivate the team, but it will have a positive impact on the salon long-term too. Alongside internal training, I book my team on the Matrix Happy Hour sessions. I can’t speak highly enough about them – they are the best idea for re-education as they give staff a chance to top-up on new product training either at the salon or in the local area, making them a great option to take up in the summer months as well as throughout the year.

The online MARKeTinG RevoluTion foR hAiR And beAuTy TheRApisTs! Today, clients are looking for an informed choice when choosing a hair and beauty therapist - Checkaprofessional’s new online service is providing just that. The Checkaprofessional website will give instant access to hair and beauty professionals who have agreed to be vetted by us and continuously monitored by their clients who can post veriﬁed feedback on the site. It will provide a FREE one-stop shop to ﬁnding the right professional for a client`s particular needs. Find out about the unique advantages Checkaprofessional membership could provide for your online marketing.

www.checkaprofessional.com 0808 901 9042

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FACEBOOK MASTERCLASS

Like your style Social media expertValorie Reavis reveals how to use Facebook Insights to nurture, develop and grow your existing fan base

ord of mouth has always been one of the most powerful marketing tools available to salons. And the advent of Facebook and other social media hasn’t changed that. Working your Facebook page and gaining engagement with customers will spread the word about your business even more and help to build a strong, dynamic community. But a strong community doesn’t mean it is far-reaching. A vital part of any healthy Facebook page is growing the number of connections – because what’s the point of talking to an empty page? This is where Insights, the analytical section of your Facebook business page, can help you build a strategy to conquer the site one fan at a time. If you know what interests your fans, you’ve got the key to getting and keeping them onboard. Previously, we’ve looked at drilling down into the demographics to reveal where fans are located and what they like so you can target posts. This time we are looking at the same section (‘Likes’) to ﬁnd out where these ‘likes’ are coming from. Below the demographics area we covered previously, you’ll ﬁnd a simple graph detailing your ‘likes’ and ‘unlikes’ over time as well as where your likes are coming from.

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The first section to consider is the graph ‘Where Your Likes Came From’. It features two simple lines, ‘new likes’ and ‘unlikes’. Hopefully ‘likes’ are much higher than ‘unlikes’. If not, you need to give linkup a call. Both are useful because it shows at a glance where the ‘likes’ and ‘unlikes’ happen, enabling you to drill in and link this to your activity. Just like in your business, people will leave your page as a natural course of relationships, but you want to keep these as minimal as possible. Check out any spikes in the graph. Is there is a particular date where there were more ‘unlikes’ than average? Have a look at the activity that happened on your page that day and draw some conclusions about the cause of the exodus. Was it at the tail end of a flurry of activity that may have irritated some so much that they decided to take a break? Or could it be a particular post, did you touch on something contentious? Sometimes it’s difficult not to stray into the personal, but it is important to remember at all times that your business persona is separate from your personal page and you must only post comments that you would say in the salon. Same thing with your ‘New Likes’ – have a look at any upswings and downturns to identify activities that resulted in an increase in likes. You

know you are on the right track if there is a spike in ‘likes’. Posts possibly went viral, appearing on your fans’ friends’ newsfeeds and they clearly liked the activity enough to want to be part of it. Check out what was said and who responded and try and think up similar, but not identical, potential posts and slip them in every now and again. The second aspect to consider is what channel the likes came through, shown in the list to the right of the ‘likes/ unlike’ graph. The most common source of ‘likes’ is ‘On Page’ meaning the user visited your page and decided to like you. The other most common route will be mobile, your increasingly ubiquitous smart phone. Evaluating this list is less about ﬁtting standards and more about ﬁnding opportunities to increase your likeability in all categories. Most of this will boil down to activity and engagement. The more active you are and the more you are producing engaging content, the more exposure you get across all of these areas. Of course, advertising with Facebook helps too! Valorie Reavis is an online and social media expert with Linkup Marketing focusing on search engine marketing, salon email marketing programmes and social media marketing for salons and spas

Become a stockist in June and receive 10% discount on the Youngblood Foundation Bar. Quoting reference FOUNDATION 2012. Tel: 0845 24 64 666 ybskin.co.uk

This opportunity is about having one of our Exclusive Experts aid the growth of your business, through education, demonstration and motivation, creating a service level that allows you to understand what makes a successful Youngblood clinic. Take advantage of this priceless opportunity today and acquire the tools, knowledge and conﬁdence to show every potential Youngblood client that you have a foundation that is as unique as they are.

You could have our Youngblood Experts spend the day in your salon allowing your clients the chance to feel the Youngblood flawless finish. See how your treatments could be flawless whilst adding new profits to your business.

Let our Experts create Youngblood success in your clinic

If you would like to learn more about Youngblood and are interested in attending this event – Contact us on 0845 24 64 666.

Become one of the next stockists today and receive a personal invite to meet the founder Pauline Youngblood at an exclusive event.

Over 80 new accounts have taken on Youngblood Mineral Cosmetics this year saying hello to new proﬁts and offering a ﬂawless experience to their unique clients.

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A LOT MORE CLIENT SATISFACTION

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EDUCATION

The joy of learning Saks Education’sTina Rook unveils the business benefits of taking on enthusiastic apprentices

“W

hile it may seem as though you’re the one offering all the beneﬁts to the learner, taking on apprenticeships can actively help salons by offering a route to harnessing fresh new talent. Find a great learner and they will be the very foundation of your business; and through your expert guidance, they’ll be able to develop excellent technical, personal and social skills. “As an employer, you can nurture your learner, teaching them a career and developing their skills so that they can be a long-serving member of your salon team. You’ll have the opportunity to have input into their training and development,

66 | www.thesalonmagazine.co.uk

you’ll save time and money by not having to re-advertise for and train new staff, and ultimately you’ll enjoy bigger profits because clients appreciate continuity in staff. “Most salons would not be able to function without a learner assisting in the smooth running of their business – shampooing clients, giving head massages, preparing treatment rooms and offering manicures to hair clients. The benefits of having an apprentice really are endless – so if you haven’t looked into how learners could help your business, it’s time to consider the benefits.” For more information contact Saks Education Tel. 01325 341 605 E: education@saks.co.uk Saks.co.uk

ADVERTORIAL

Lashings of opportunity GrandeLash-MD is the answer to healthy looking brows and lashes

ong lashes and groomed eyebrows are as much of a style statement today as the latest haircut or nail colour. And now, rather than opting for extensions in the salon, clients can grow their own thanks to American wonder serum Grandelash-MD. Applied daily along the lash line like liquid eyeliner and in sparse areas along the eyebrows, the parabenfree product promises to dramatically increase the length and thickness of the client’s own brows and lashes in six to eight weeks. The product contains natural ingredients including vitamins, peptides and amino acids and is safe for use around the eyes. And after reaching optimum condition, within three months, clients only need to

apply the product two to three times per week to maintain the results. Lashes are like any other part of the body. Environmental and other stresses coupled with the overuse of eyelash curlers, lash extensions and mascara can thin or damage the strands. But, much like the hair on your head, lashes can also beneﬁt from nourishment. Developed by a physician, GrandeLash-MD boasts a formula containing natural ingredients to help promote growth and healthy brows and lashes. These include vitamin A, E and C to hydrate and repair, sodium hyaluronate for moisture, hydrolyzed glycosaminoglycans to support hair follicle health, panthenol to moisturise, chamomile extract to soothe, ginseng to boost circulation,

palmitoyl-Hexapeptide 11 to improve shine, palmitoyl-pentapeptide four to strengthen, bearberry extract to calm, grape seed extract to prevent damage and methylamido dihydro to encourage growth. Containing high quality eyelash conditioners, Grandelash-MD provides essential ingredients that help each lash grow back stronger and longer. Meanwhile, key ingredients hydrate and moisturise so the treated lashes look healthy and shiny. So for clients that want to maximise the beauty of their own natural brows and lashes, GrandeLash-MD offers a viable alternative to extensions and permanent make-up. Three-month supply RRP £55; E: info@lashmd.co.uk Lashmd.co.uk

Interested in advertising within future issues of The Salon Magazine or our 2012 media pack? Tel: 01795 509112 or email: julieneill@cimltd.co.uk Check out our new look website

www.thesalonmagazine.co.uk Follow us on Twitter @thesalonmag www.thesalonmagazine.co.uk | 67

MANAGER PRO

Built to last

Stuart Holmes reveals the importance of developing a consistent brand message

“A

s salon owners, we’re working in a creative industry. And so, on the whole, we’re generally concerned with how things look and the message they convey. A brand and profile is the outward expression of a business’s identity. As the company changes, the profile needs to evolve as well. And at Stuart Holmes Hair and Beauty, we have had to build and adapt our profile to reflect our positioning and message. “One of the best pieces of advice I’ve ever been given was to take a look at my business from the outside in. This is not easy when you live and breathe it - so If you’re unable to gain perspective, ask someone whose opinion you trust to do it for you. It is invaluable. Doing so allowed me to see things differently and it threw up all sorts of interesting aspects that I was then able to address. “Another tool that we use to great effect is market and competitor research. It helps us to confirm our target audience and develop our USP. We use the information to help us identify what makes us different and unique and then we build on that. One thing that came out of this practice was our similarity to boutique hotels. We took that idea and ran with it. We adopted various practices common to hotel customer services and utilised them in the salon. It has improved the client experience and from the feedback, it has proved it to be a success. This demonstrates that any research should not be limited to your particular industry. “When building a profile consistency is absolutely key. Ensuring that everything

68 | www.thesalonmagazine.co.uk

from the aesthetics such as logos, colours and imagery is the same is paramount as well as consistency in the tone and language that is used in any communication. As we developed our brand over the years we also developed a document that contains the brand guidelines that we stick to no matter what. This helps us maintain our proﬁle and demonstrates to any new team member

what we are trying to achieve. It concerns everything from the font we use to how we address clients and the background colour of an email newsletter. “To ensure consistency, the business proﬁle should be something that is reﬂected in all communication and that includes staff. Bringing them on board and discussing openly what you are

trying to achieve is essential. We make sure that the team is involved in brand direction and goals. An engaged member of staff engages clients. If they become ambassadors the message is accurately conveyed to the customers, therefore strengthening your brand. “The Internet is a cost effective way of reaching a large number of potential clients quickly and easily. A website is essential; in this technological age it is on the frontline and often the first introduction of your brand to a potential new client. And we all know that first impressions count. We spent a great deal of time researching and developing our site and it is constantly evolving. Keeping your website current is essential, there’s nothing worse than expired offers or out of date news. “We also decided to invest in search engine optimisation and we use social networking sites to communicate with our clients in a more informal way. Staying within our profile guidelines we’ve found that it can be a tremendous tool for gauging opinion and engaging with clients. It can also only cost you your time if you are able to manage it yourself. “Establishing your profile can take time and it doesn’t happen overnight. It needs nurturing and it needs to keep up with the natural evolution of the business. But in terms of what it can do for the success of your business, the effort is more than worth it.” Stuart Holmes has over 23 years’ experience in hairdressing and runs the multi-award winning Stuart Holmes Hair and Beauty Spa in Cheltenham with his wife Sara.

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Colour, Innovation, Aspiration, Trend & Extraordinary Together with sophisticated and beautiful packaging, NAIL painting with Ciaté paint pots is beautiful and effortless. The fully functional 250 bristle ﬂat brush, guarantees a ﬂawless even application. Who would not want “Jewel” as worn by Adele at the 2012 Grammy Awards or the stunning Strawberry Milkshake, just two of the new colours launched for the 2012 collection. The Ciaté Nail treatments have a solution for every Nail Dilemma, and the Girls Night In Pedicure Range is a three step process for a Luxury Pedicure.

We supply top quality Indian remy pre bonded 0.7gm and 1gm strands Much more available at www.ggshairextensions.com Find us on Facebook and Twitter T: 01752 778922 / 07989 972734

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Interested in advertising within future issues of The Salon Magazine or our 2012 media pack? Tel: 01795 509112 or email: julieneill@cimltd.co.uk

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Train with the market leader in accredited short courses

Aromatherapy Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400/ 01420 540 401 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aston & Fincher www.astonandﬁncher.co.uk Email: info@astonandﬁncher.co.uk Tel: 0121 331 2000 Southern Beauty – Beauty Barn www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 979 1691

Beauty Products ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu www.aquableu.co.uk Tel: 0208 632 9111 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Tel: 0141 6202810 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392 B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire,TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Lescaro Health - Gigi Organics range of Face treatments Edom Dead Sea Face and Body skincare Suppliers to the professional Beauty marketplace. PO Box 15552, Sutton Coldﬁeld, B73 9SF Email: sales@lescaro.co.uk Tel: 0121 3504864 Fax: 0121 3501596 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 That’s So Sun make up & ﬂawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Beauty Supplies BCI Trade Building 2, Danworth Farm, Cuckﬁeld Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/home/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Beauty Concepts International Ltd Building 2, Danworth Farm, Cuckﬁeld Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Beauty Training ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505

CONNECTIONS

B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788

Grahame Gardner Vitality, The Designerwear Collection Contact: Barbara Howe Email: sales@grahamegardner.co.uk www.grahamegardner.co.uk Tel: 0116 255 6326

Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000

Inline London Ltd www.inlinelondon.co.uk Tel: 0845 0770045

London College of Beauty Therapy UK’s leading provider of beauty industry qualiﬁcations and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP www.lcbt.co.uk Email: info@lcbt.co.uk Tel: 020 7208 1300 Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF www.southernbeauty.co.uk Email: amanda@southernbeauty.co.uk Tel: 0118 9791691 The Makeover Studio School of Make-up www.themakeoverstudio.com Email: enquiries@themakeoverstudio.com Tel: 07941 245 439

Botox Heaven Health & Beauty www.heavenskincare.com Email: sales@heavenskincare.com Tel: 01952 461888 Fax: 01952 407462

Capes Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Clothing & Salon Wear

Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033 Simon Jersey Making people look good and feel great in the workplace Contact: Jill Nelmes Tel: 08444 994414 Email: orders@simonjersey.com www.simonjersey.com

Combs & Brushes Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair Ofﬁce 404, 4th Floor, Albany House, 324/326 Regent Street, London W1B 3HH www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paesecosmetics.com www.aurifere.co.uk Email: info@paesecosmetics.com Tel: 01709 873 995 Mob: 07938 125 725 Salon Alternatives www.salonalternatives.co.uk Emall: enquries@salonalternatives.co.uk Tel: 0141 882 5812

Cosmetics

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Airbase Make Up www.airbasemakeup.com Tel: 0115 9864722

Classic Screen High quality, hard wearing badges Personalised for your salon. Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773 Cordcourt www.cordcourt.co.uk Email: sales@cordcourt.co.uk Tel: 0161 724 6009 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Diamond Designs Be Inspired……. www.diamonddesignsuniforms.co.uk Email: aisling@diamonddesignsuniforms.co.uk Tel: Lo Call – 0845 0800 576 Contact: Aisling Kavanagh Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 CBMA Make Up www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

www.thesalonmagazine.co.uk | 73

CONNECTIONS

FREE hair extension adhesive sticks from Phone NOW for your free stick 020 8768 2888

MDC Cosmetics www.elysiandreams.co.uk Email: sales@elysiandreams.co.uk Tel: 01992 577505

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

That’s So Sun make up & ﬂawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Design & Furniture / Furnishings W B X (Europe) Ltd www.wbxeurope.com Email: info@wbxeurope.com Tel: 0191 221 2666

Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London, NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Albert Ewan Design www.albertewandesign.com Tel: 01670 738979

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656

Aston & Fincher www.astonandﬁncher.co.uk Email: info@astonandﬁncher.co.uk Tel: 0121 331 2000

ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380

KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300

Hair Salon Solutions For a complete Salon Range or any Individual items of furniture. Purchase outright or ﬁnance package available www.hairsalonsolutions.co.uk Email: info@hairsalonsolutions.co.uk Tel: 01407877599 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535

Equipment Aston & Fincher www.astonandﬁncher.co.uk Email: info@astonandﬁncher.co.uk Tel: 0121 331 2000 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600

74 | www.thesalonmagazine.co.uk

Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Eyelash Extensions ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028

DREAM GIRL The global 100% human hair extensions and wigs supplier. Available in a massive range of colours and styles. Ethically sourced www.dreamgirlhair.com email: info@dreamgirlhair.com Tel: 0844 415 7808

Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan, CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Finance Corporate Medical www.beautybusinessﬁnance.co.uk Tel: 01928 739712

Furniture Leasing Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Gowns BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

Hair Extensions Additional Lengths www.additionallengths.co.uk Tel: 01642 867213 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Anita Frances www.aﬁhairextensions.com Email: info@aﬁhairextensions.com Tel: 01923 220710 Banbury Postiche www.banburypostiche.co.uk Email: sales@banburypostiche.co.uk Tel: 01295 757406 Bonita Hair Extensions Extend hair naturally...with Bonita! www.bonitahairextensions.co.uk Email: sales@bonitahairextensions.co.uk, training@bonitahairextensions.co.uk Tel: 0118 954 5931 Mob: 07584663501

FREE hair extension adhesive sticks from Phone NOW for your free stick 020 8768 2888

Flip-In Hair Ltd Look good in the hair you wear, without damaging the hair that’s there. www.ﬂipinhair.co.uk Email: info@ﬂipinhair.co.uk Tel: 01926 613129 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 HairPlanet Hair Extensions Ltd Units 7-8, Vivars Lane Industrial Centre, Vivars Way, Selby. YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions. co.uk Tel: 0845 838 29 69 Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657 Jason Paul Email: hairextensions.jasonpaul@virgin.net Tel: 020 8768 2888 Mob: 07958 234 621 ProStyles The Ultimate Hair Extensions – Real Hair and synthetic Next day delivery as standard www.prostyles.com Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 Racoon International The No. 1 in hair extensions, training and products. We are proud to guarantee Ethical sourcing. www.racooninternational.com Email: info@racooninternational.com Tel: 0844 335 0999 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116

Hair Products Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche www.rapture-extensions.com Tel: 01295 757406 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

CONNECTIONS John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Laceys / Excel UK The perfect salon partner. www.laceysltd.com, www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com ProStyles The Ultimate Hair Extension Aftercare Products. A retail opportunity for extra proﬁts Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 www.prostyles.com Renscene Ltd www.hairproducts.co.uk Tel: +44 (0) 116 260 1144 Fax: +44 (0) 116 260 1162 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 The Nail and Beauty Academy Guild and ABT Accredited One day Nail and Beauty courses from only £95 Acrylic, Gel, Waxing, Tanning, Eyelashes, Facials and more www.nailandbeautyacademy.com Email: sally@thenailacademy.com Tel: 01883 732302 Trendco www.trendco.co.uk Tel: 01273 774977 Fax: 01273 720116 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Removal Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403

Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za

Hairmeche Quick and easy way to colour! Free phone: 0800 032 5477 Email: info@hairmeche.com www.hairmeche.com

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563

Hair Straighteners ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Hair Supplies Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Banbury Postiche www.rapture-extensions.com Tel: 01295 757406 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your ﬁrst order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Treatments Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare “Healing is the Foundation for Beautiful Hair” Tel: 01296 612062 Email: info@lanzaeurope.co.uk www.lanza-hair.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com

Saks Train your apprentices with the best in the business www.saks.co.uk Email: education@saks.co.uk Tel: 01325 341 605

Hot Water Systems Salon Master Hot Water Systems www.salonmaster.info Email: salonmaster1@googlemail.com Tel: 0115 975 4500

Hygiene Renscene - Barbicide The Number 1 Salon Hygiene System www.barbicide.co.uk Tel: 01162601144 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Mundo Professional www.mundoproducts.co.uk Email: mundo@rousemarketing.com Tel: 0113 258 5540 Fax: 0113 258 6654 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Insurance Morgan Richardson www.morganrichardson.co.uk Email: quotes@morganrichardson.co.uk Tel: 0800 731 2940 Fax: 01277 632255

Interior Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Keratin Hair Treatments KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

Laser/IPL Treatments Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536

Laundry Equipment Armstrong Laundry www.armstrong-laundry.co.uk Tel: +44 (0)1635 33881

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CONNECTIONS JLA Laundry Equipment www.jla.com Tel: 0800 591 903 Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Male Grooming

Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products. Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536

Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa

Nail Products / Manicure / Pedicure

L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Massage Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL Tel: 01420 540 400 Fax: 01420 540 401 Email: sales@absolute-aromas.com www.absolute-aromas.com

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 At Your Finger Tips www.atyourﬁngertips.org.uk Email: sue@atyourﬁngertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087

Aston & Fincher www.astonandﬁncher.co.uk Email: info@astonandﬁncher.co.uk Tel: 0121 331 2000

C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Ofﬁce 01429 262584 Fax 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832

Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No: 07903 955491 Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk

Microdermabrasion AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Caci International The non surgical solution www.caci-international.co.uk Tel: 020 8731 5678 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za

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Foot Tastic Spas Complete ﬁsh pedicure suppliers www.foottastic.co.uk Email: info@footastic.co.uk Tel: 0161 834 8787 Kinetics Professional Nail Systems www.margaritabelska.com Tel: 0207 700 1200 LCN Building 2, Danworth Farm, Cuckﬁeld Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/trade2/lcn/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Nail Perfection www.nail-perfection.co.uk Tel: 01474 748070 Nailtopia Salon nail art made simple! www.nailtopia.co.uk Email: info@nailtopia.co.uk Tel: 0845 430 9674

Palms Extra www.palmsextra.com Tel: 01733 232350 Rebel Nails Limited www.rebelnails.co.uk Email: info@rebelnails.co.uk Tel:+44 (0)1675 464868 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 The Nail Warehouse www.thenailwarehouse.biz Email: sales@thenailwarehouse.biz Tel: 01634 687430 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Name Badges Classic Screen High quality, hard wearing badges Personalised for your salon. Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Organic Products Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myﬂpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa Herb UK www.herbuk.com Tel: 01590613490 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results www.johnmasters.co.uk Email: atmorganics@aol.com Tel: 01874 610667 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490

PR & Marketing Classic Screen High quality, hard wearing badges Personalised for your salon. Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 448 1773

Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Printing Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Recruitment Nail Spec Recruitment Consultancy for Nail Technicians www.nailspec.com Tel: 0844 870 8104

Scissors Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Excellent Edges www.exedges.com Tel: 02890 730 650

Scissor Services Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Semi-Permanent Make Up Zest Beauty Clinic 114 Andersonstown Road, Belfast, BT11 9BX www.zestbeautyclinic.com www.semper-bellus.com Tel: 028 90 626555 / 0560 3426035

Shop Fitting Services Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Skincare Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Ahava Essential Skin Care Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

CONNECTIONS Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089

Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550

Beyond Organic Skincare Caring for you, caring for the planet Tel: 0845 500 3550 Email: sales@beyondskincare.co.uk www.beyondorganicskincare.com

Bio Active Beauty Where science meets beauty Windsor, Berkshire, UK www.bioactivebeauty.com Tel:+44(0)791 941 6392

Biodroga Institut Building 2, Danworth Farm, Cuckﬁeld Road, Hurstpierpoint, Sussex, BN6 9GL www.beautyconcepts.co.uk/biodroga/ biodroga.asp/ Email: bci@beautyconcepts.co.uk Tel: 01273 837 302

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Demilec www.demilec.co.uk Email: info@demilec.co.uk Tel: 01737 830400 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myﬂpbiz.com Tel: 0203 393 9853 / 078 8284 0880 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products. Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet UK Limited Tel: 01775722243

Skin Treatments Ahava Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products. Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet Uk Limited Tel: 01775722243 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk The Sherbourne Clinic Training for Collagen Induction Therapy/ Skin Needling www.thesherborneclinic.com

Software i - salon www.i-salonsoftware.co.uk Email: info@i-salonsoftware.co.uk Tel: 0844 445 7205 Fax: 01628 488940 Phorest Salon Software Phorest Memento is the world’s best Salon and Spa software system; designed speciﬁcally to grow your business. www.phorest.com Email: info@phorest.co.uk Tel: 08450 822 411 Silverpay Services www.silverpay.co.uk Email: sales@silverpay.co.uk Tel: 0870 121 2505

Spa Robe Suppliers BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Suppliers At Your Finger Tips www.atyourfingertips.org.uk Email: sue@atyourfingertips.org.uk Tel: 07719 371571 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Bonita Hair Extensions Extend hair naturally...with Bonita! The Barn, Higher Treluggan, Ruan High Lanes, Truro, Cornwall, TR2 5LP www.bonitahairextensions.co.uk Email: sales@bonitahair.co.uk Free phone: 0800 862 0110 Mob: 07584 663501 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your first order - quote Eco 001 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Gemstar Services Limited Suppliers of Hot Towel Dispensers which produce hot towels upon demand; suitable for beauty treatments and men’s grooming’ www.gemstaruk.com Email: info@gemstaruk.com Tel: 01609 777009 Fax: 0845 527 5602 Hair Development (UK) Ltd 247 Mile End Road, London E1 4BJ www.hair-development.com Email: hair@hair-development.com Tel: 020 7790 4567 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, UK www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com / www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Miele Professional Tel: 0845 330 3618 www.mieleprofessional.co.uk Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Permalash Eyelash and Eyebrow Dye The original eyelash dye for beauty salons, hairdressers and wholesale supplies www.zena.co.uk Email: info@permalash.com Tel: 01736 761900 Fax: 01736 761919 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG41NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800

Tanning Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG41NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 St. Tropez EXPERTISE, EVERY TIME Tel: 0207 845 6330 Email: PZCBeautyCustomerServices@ pzcussonsbeauty.com www.st-tropez.com/professional Sunjunkie www.sunjunkie.com Email: sales@sunjunkie.com Tel: 0161 4914499 SunSpa UK Ltd Unit 22, WENTA Business Centre, Colne Way, Watford, Herts, WD24 7ND www.sunspatanning.co.uk Email: info@sunspatanning.co.uk Tel: 01923 892988 Tan 365 Unit C1, Tudor Rd, Altrincham Business Park, Altrincham, WA14 5RZ Tel: 0161 929 6212 Fax: 0161 929 9384

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CONNECTIONS That’s So Sun make up & ﬂawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Aston & Fincher www.astonandﬁncher.co.uk Email: info@astonandﬁncher.co.uk Tel: 0121 331 2000 Beautec Beauty Academy www.beautec.co.uk Email: enquires@beautec.co.uk Tel: 020 8502 0240

VibroBox Tel: 01274 606 404 Fax: 01274 606 470 Email: andrew@wholesalesun.co.uk www.vibrobox.co.uk

Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road,London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300

Wow Factor Email: britta@wowproducts.co.uk Tel: 01888 563150

Bonita Hair Extensions Extend hair naturally...with Bonita! The Barn, Higher Treluggan, Ruan High Lanes, Truro, Cornwall, TR2 5LP www.bonitahairextensions.co.uk Email: sales@bonitahair.co.uk Free phone: 0800 862 0110 Mob: 07584 663501

Threading Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240

Carlton Institute www.carltoninstitute.co.uk Tel: 01395 279 968

Tooth Jewellery

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087

Stargems Temporary Tooth Jewellery Kits Stargems Tooth Crystals www.stargems.co.uk Email: sally@thenailacademy.com Tel: 01883 732302

CBMA Make-up Academy www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000

Towels & Linens

Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579

BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Easy Dry www.easydry.com Email: info@easydry.com Tel: 0845 300 7764

Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Eco Towels Ltd. Suppliers of single use disposable towels from just 10p per towel www.ecotowels.co.uk Contact: Lesley-Ann Simmonds Tel: 01425 280986 Email: Lesley@ecotowels.co.uk 10% off with your ﬁrst order - quote Eco 001

Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 HairPlanet Hair Extensions Ltd Unit 9, Vivars Lane Industrial Centre, Vivars Way, Selby, YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions.co.uk Tel: 0845 838 29 69

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

Fabric Smart www.scrummie.me Email: info@fabricsmart.co.uk Tel: 01634 821609 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656

Jason Paul Hair Shop www.proﬁtfromhairextensions.co.uk Email: hairextensions.jasonpaul@virgin.net Tel:0208 768 2888 Mob: 07958 234 621

Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

London College of Beauty Therapy UK’s leading provider of beauty industry qualiﬁcations and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP Tel: 020 7208 1300 Email: info@lcbt.co.uk www.lcbt.co.uk

Training ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505

Aston & Fincher www.astonandﬁncher.co.uk Email: info@astonandﬁncher.co.uk Tel: 0121 331 2000

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416 ProStyles The Ultimate Hair Extension Training in your salon or our London venue. Novice, Refresher, Avant Garde & Advanced www.prostyles.com Email: training@prostyles.com Tel: 01420 511155 Fax: 01420 511676 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF Tel: 0118 9791691 Email: Amanda@southernbeauty.co.uk www.southernbeauty.co.uk

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Ofﬁce: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk Cetuem Cosmetics Ltd www.cetuem.com Email: info@cetuem.com Tel: 0208 368 0008 Fax: 0208 368 9579 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 House of Famuir Tel: 01480 404 200 Fax: 01480 404 303 Email: info@hofbeauty.co.uk www.hofbeauty.co.uk Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521

Website Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Super Nail & Beauty Ltd www.supernail.co.uk www.nailcareclub.com Email: info@supernail.co.uk Tel: 01753 573423 Fax: 01753 575563 Sylvia Hodge www.beautyandhealthcare.net Email: sylvia.hodge@btinternet.com Tel: 01925 652502 Sally Atkins The Nail and Beauty Academy www.nailandbeautyacademy.com 01883 714310

ISIS Beauty Academy Ltd Your future in your hands 20B High Street, Walton-on Thames, Surrey KT12 1DA www.isisbeautyacademy.co.uk Email: info@isisbeautyacademy.co.uk Tel: 01932 23 23 22

Hairmeche Quick and easy way to colour! Free phone: 0800 032 5477 Email: info@hairmeche.com www.hairmeche.com

Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

The Session School Teaches the art of hair and make up for the freelance industry. 3rd Floor, 78 Chiltern Street, London, W1U 5HB www.thesessionschool.com Email: info@thesessionschool.com Tel: 020 7224 3127 Thermo Auricular Training www.thermo-auricular.com Email: enquiries@thermo-auricular.com Tel: 01892 526990 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Weight Loss Chromogenex Technologies Ltd Leaders in Laser and Light Technology www.chromogenex.com www.chromogenex.co.za Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 Polaris Medical Lasers www.polarismedicallasers.co.uk Tel: 01234 841536 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Wigs Hairware Limited Europa Industrial Park, Stratton St Margaret, Swindon, Wilts, SN3 4ND Email: info@hairware.com Tel: 01793 831363 Fax: 01793 832657

Waxing Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

Train with the market leader in accredited short courses Tel: 0845 1800512 www.beauty-training.co.uk WINDSOR

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the very best in salon seating & furniture products photo courtesy of Kirsten Arneson, Inch Salon, Oslo Norway