The Salon Magazine June 2023

THE UK’S LEADING

FOR SALON OWNERS AND MANAGERS

THE NEW LO-PROFX IS HERE.

The LO-PROFX collection features an ergonomically designed cordless clipper and trimmer. With ultra-low profile, heavy-metal housing for hard-working durability and graphite zero-gap adjustable blades for extremely smooth cutting. The high-torque brushless motor gives consistent fast blade speed for the ultimate barbering experience.

Available now babyliss.com

Editor

Jade Evans jade@cimltd.co.uk

Editorial Assistant

Brooke Tremain brooke@cimltd.co.uk

Publication Manager

Declan Wale declan@cimltd.co.uk

Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk

Api Somboongedd api@cimltd.co.uk

Hannah Moody hannah@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Murray creditcontrol@cimltd.co.uk

Tel: 01795 509 103

Credit Facilities Manager

Lauren Sharpe admin@cimltd.co.uk

Tel: 01795 509 103

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

Editor’s letter

The month of June is known to bring with it flowers and sunlight, both things which will evoke a sense of fulfilment, happiness and inspiration, so, in line with this, we want our June issue to do the same.

Thanks to a plethora of experts, we will be providing inspiration in abundance. Nail treatments are popular all year round and certainly make up a large chunk of appointments in thousands of salons across the globe but inevitably, as the summer months arrive and plans for holidays surge, so do the booking of nail services. Opening the issue is our extensive edit which looks into how you can make the most of your nail offering. Whether it’s specialising in a particular technique, using marketing collateral from your product house or making sure testimonials at the forefront of your strategy, we’ve covered it.

Excitingly, we are thrilled to announce a new and regular feature from our good friends and social media experts at SimplyHair. SimplySalon showcases the Australianinspired ‘nuku.’ in the first piece of its kind as the collaboration delves into all things content creation, explaining how the range from SimplyHair makes life easier when it comes to making a splash on socials.

On the topic of brand partnerships, our huge feature this month looks at how you can pick a brand which is right for your business. Staying in line with not only your overall aesthetic but your sustainability efforts is key and our Essential 5 highlights five key elements to keep in mind in order to get it right.

As always, if there’s anything your keen to see in Salon Magazine, please do feel free to reach out to our editorial team – it’s always fantastic to hear from you!

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Jade Evans, Editor

© 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced

Head to this page for the latest news and innovations in the hair and beauty scene.

23 NAILS

As nail treatments continue to grow in popularity and creativity, we look at how your salon can elevate its nail offering to stand out from fierce competition.

Stylist to the stars, L’Oréal Pro Team member and balayage specialist Olivia Gallagher opens the doors to her London salon featuring as our Salon of the Month.

40

Renowned for their Instagrammable salon supplies, SimplyHair’s social media expert, Brad Williams spills his top tips for successful social media marketing for your salon.

49

We navigate how to find the perfect brand to reflect your salon’s personality and the benefits of having a brand partnership to boost your success.

60 PRODUCT PAGE

We’re back again with this month’s salon must-have products featuring the likes of OLAPLEX and OSMO.

Staying in the loop

Applications are open for the F.A.M.E Team 2024

Applications for The Fellowship Academy of Merit and Excellence Team 2024 are now open. The F.A.M.E. Team is an initiative created to nurture, encourage and promote an elite group of young, up-and-coming talented hairdressers in the industry. Being part of the F.A.M.E Team is an experience that is instrumental in shaping careers and will provide opportunities that are life-changing and educational.

Sally Brooks, F.A.M.E. Team Leader said, “If you are looking to push yourself out of your comfort zone and take your creativity to the next level, I would advise applying for the F.A.M.E. Team 2024. I would encourage all who are passionate enough, to apply.”

Robert Eaton, Fellowship President and past F.A.M.E. Team Member said “The F.A.M.E. Team is an incredible opportunity for young creatives who are looking to grow their skills, build on their reputation and who are looking for more opportunities within the world of hairdressing.”

Applications close on 26th June 2023. fellowship.awardsplatform.com

Royston Blythe and Nick Malenko celebrate fifty fabulous years

Two of the industry’s most colourful and celebrated hairdressers are leaving salon life behind. Award-winning stylists Royston Blythe and Nick Malenko celebrated an incredible hairdressing career of 50 years, spending 34 of them as salon owners in Wolverhampton, Shrewsbury, and The Dorchester in London’s exclusive Park Lane.

The duo has tended to the tresses of celebrities and royalty alike, their work has graced the front covers of Vogue, Hello, OK and countless others. Royston and Nick travelled the world for L’Oréal as Global Ambassadors, presenting shows and demonstrating to hairdressers, whilst regularly appearing on TV shows including Katie Price and Peter Andre’s Wedding, Coleen’s Real Women with Coleen Rooney, Lorraine, and Real Housewives of Cheshire. During lockdown, they rallied salons to support the NHS by instigating a National Hair Sunday and giving NHS workers free haircuts.

Their skills opened so many doors, being recognised globally for their creativity and receiving awards from all corners of the world. A huge part of their success is that they treat everyone the same. Who knows what the next chapter of their lives will bring them? One thing’s for sure it won’t be dull and boring.

Hairdressers volunteer with Haircuts4Homeless

National Lottery millionaire hairdressers spent a morning in Cardiff helping relaunch the Haircuts4Homeless service after it was put on hold due to the pandemic.

The hairdressers who, alongside being pros with a pair of scissors, have each had a big win on The National Lottery, were put to work at The Huggard Centre, Wales’ leading centre for people who are homeless.

Busy with the scissors was National Lottery millionaire and hairdresser, Richard Davies who won £1M with wife Faye, alongside Geraldine Bradley, who with husband Chris, continued to run her salon following their £3.5M win.

Richard said, “Our Huggard clients were able to enjoy that moment of calm that comes from having a haircut and the look on some of our guests’ faces when they saw their new haircut will stay with me for a very long time.”

Haircuts4Homeless was established by Stewart Roberts MBE, in 2014 and since then has opened more than 70 projects, recruited 600 volunteers and given over 50,000 free haircuts. Stewart said, “Coming today has been a brilliant way to relaunch our service and we are looking forward to plenty more haircuts and chairside chats.”

#haircuts4homelessuk www.haircuts4homeless.com

The beauty capital of the UK chosen to host National Beauty Show

This November Liverpool’s Exhibition Centre will host the National Beauty Show. Over 241 beauty trade suppliers and brands will arrive to showcase their products, the latest treatments and top beauty brands. The National Beauty Show is expected to attract an audience of over 10,000 beauty fans from all over the UK to attend the two-day event.

The National Beauty Show was created by two female beauty entrepreneurs from Liverpool, Jody Riley, beauty tech entrepreneur and the founder of PamperBook and Alex Alexander, owner of Lex Cosmetics.

Jody said: “Beauticians, therapists, nail and brow technicians will travel to Liverpool from all over the UK. Once again it shows how Liverpool is a cosmopolitan city leading the way in the beauty industry.”

Visitors can expect to see celebrity guests, informative talks, and masterclass sessions from expert beauty and aesthetics educators, practitioners and influencers.

www.exhibitioncentreliverpool.com/ nationalbeautyshowuk

“Do you want to give your clients the healthiest, sustainable hair experience with high performance colour and products?

I did, that’s why I developed O&M to use in my Australian salon in 2007. We were the first professional haircare brand to champion safe hair colouring technology before ‘clean’ was a thing.

Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.”

Milk+Blush wins ‘Best Hair Extensions’

Milk + Blush has won ‘Best Hair Extensions’ at the 2023 Marie Claire Hair Awards. Launched in 2006, the extensions supplier is one of the longest-established online hair extensions brands and the first to bring full-head clip-ins to the mass market onlinemaking hair extensions accessible for all.

With over two decades of hair extension expertise, the brand now boasts over 250,000 customers and extensions are often worn by celebrities including Madison Beer, Katy Perry and even The Kardashians.

Nicole Petty, Deputy Director at Milk + Blush, commented: “We’re delighted our 22” Ultra Seam Clip-In Hair Extensions have been named ‘Best Hair Extensions’ at the Marie Claire Hair Awards 2023. We’ve sold hundreds of thousands of our sets globally to our beautiful customers in over 132 countries, with customer reviews revealing that our extensions gave them the confidence and boost they needed.”

www.milkandblush.com

The

Fellowship presents Hair and Vision

Held at the newly launched The House of Keune by Bloom, the event brought together stylists and colourists alike, to discuss the importance of colour in the salon, highlighting techniques and trends that business-savvy salon owners can use to make sure their salon retains colour and brings new clients through their doors.

Keune’s Creative Ambassador and the events host Andrew Barton commented: “Colour plays a huge part in our day-today life and by showcasing this we allow our industry to continue to progress and allow us as individuals to grow and provide our team with the skills to evolve. It’s been a great evening and our extended thanks to both Keune UK and the Fellowship for British Hairdressing for their support.”

The next Fellowship Hair and Vision event will take place on Monday 12th June. Tickets available from www.fellowshiphair.com

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Summer with HIVE®!

The beauty industry is ever-changing, but one thing that has been constant is HIVE® of Beauty, because quality never goes out of fashion! With thirty thriving years in the industry, the renowned waxing brand shares its key tips for achieving the perfect wax this summer and how to increase your bookings and elevate your services.

Waxing Tip 1

Waxing can bring a slight sensation to the skin, to help tame the tingling, place your hand on the waxed area straight after and press firmly for a few seconds. Your clients will thank you for it.

Waxing Tip 2

Fresh gloves should be worn for each client before waxing, even if it’s a simple brow wax. Pores are open for up to 24 hours after waxing, so it is of paramount importance to keep the treatment area clean. Advise your clients to refrain from touching the waxed area to prevent dirt and bacteria from entering the open pores.

Which Wax?

A question that will be on beauty therapists’ minds this summer. However, it is not a question with a definitive answer.

The wants and needs of the client should always determine the treatment and product used. Factors such as whether a client has sensitive skin or is

a vegan must always be fundamental in the wax selection process. Such information should be requested at the time of an initial consultation. A thorough assessment of the client should be part of every waxing treatment and a key responsibility of the therapists undertaking it.

Strip Wax

The term strip wax includes variants such as warm and crème waxes, which all require removal using a wax strip. Typically, used on larger treatment areas such as the legs, arms or back. As it has a thinner texture than hot wax. Therapists can quickly and easily spread strip wax

over a larger treatment area using a spatula, making it more time efficient. You are unlikely to find a wax therapist that is not extremely confident when using strip wax as it is (almost) always the first type of wax that they have been trained to use.

Strip Wax – Pros & Cons

Pros

• Ideal for larger treatment areas.

• Quick application.

• Universally used within salons.

• Highly effective on thin hair and less sensitive skin.

Hot Wax

Hot wax can come in different forms, such as blocks, pellets, or discs, but they are all removed by hand. Whilst hot wax formulations are mostly more expensive to produce and therefore purchase, salons should factor in the additional saving on wax strips when pricing treatments and their profit. A thicker

Cons

• Requires additional expense of wax strips.

• Adheres to both the hair and the skin.

• Can cause redness when used on thinner skin or sensitive areas.

• Should only ever be applied once to avoid trauma to the skin.

application than strip wax, the wax can take longer to apply as it is built up in layers before setting and being removed. Hot wax tends to adhere only to the actual hair, making it a popular choice for sensitive or intimate areas as it lessens the possibility of skin drag and causing discomfort to the client.

Hot Wax – Pros & Cons

Pros

• No wax strips are required.

• Whether in blocks, pellets, or discs they are easy to measure per treatment and to decant into a wax heater.

• Excellent for removing short, stubborn hairs, making it popular for intimate waxing procedures.

• Thicker nature gives therapists a greater element of control, ideal for treatments such as eyebrow shaping.

Cons

• Wax needs time to set before removal.

• Additional training is required for intimate waxing.

• Longer applications can make them unsuitable for large treatment areas.

Top tips to attract first-time waxers:

Becky Priest, HIVE® Brand Ambassador and Owner of Becky’s Beauty School

“I think the best way to attract firsttime waxers this summer is by doing what already works for me now. Be approachable, relatable, and just yourself. It is intimidating to have such a personal treatment with a stranger. You can talk the talk and tell them the benefits, but what potential clients want to know is who and what to expect when they come for their first appointment. They invest in the waxer as much as the wax itself. Use your social media platforms to introduce yourself. Not everyone knows the various stages of a waxing treatment, so use this opportunity to explain this in a reassuring manner. You must think out of the box and be creative.”

Whatever wax requirements there are this summer, salon owners, beauty professionals and their clients can rest assured that HIVE® have the perfect wax! www.hiveofbeauty.com

Making profits permanent

Louise Chapple is a specialist in Permanent Makeup, Russian Lip Enhancement, Botox, Skin Boosters, B12 Injections and offers Fully Accredited Training. Featuring as this month’s Rising Star, Louise reveals how she built her beauty portfolio and trusted client base.

When did you notice your passion for aesthetics and permanent makeup?

I was working in retail and had a baby, I was finding it difficult to juggle being a mum and demanding working hours. I started looking for something that would give me more flexibility. I had always loved having permanent makeup myself and thought to myself ‘could I do this?’ After a lot of research, I decided to enrol on a PMU training course and I haven’t looked back since. I built a client base and then started adding different treatments to my repertoire along the way, keeping up with the latest trends and listening to what my clients were asking for. A few years ago I decided to take the plunge into aesthetics. It’s vital to gain sufficient training, a deep understanding of aesthetics and a passion for the job, then I believe you can succeed.

I hold nothing back in my training courses and they are catered individually to the student.

In a competitive industry, how do your services stand out?

When I first started, the industry wasn’t as competitive as it is today, so I was lucky enough to build a substantial client base. That’s not to say it hasn’t been hard. I worked tirelessly to promote my social media pages. Making sure I had a colour scheme throughout, being consistently active on my stories, advertising special offers and always keeping up with the latest trending beauty treatment. With the industry being so competitive I find that to stand out, it’s key to focus on your social channels. I achieve this by taking different angles on pictures, using reels here and there, and posting informative demonstrations such as how I create a Russian Lip. I find that this keeps your audience interested and engaged to find out more, which, in return intrigues clients.

How did you build such a great client base?

I believe that having a brand and colour scheme that’s eye-catching helps you stand out to be more memorable. I also engage with my clients, I make sure I am available to talk about treatments and answer any queries my client has at any time. Making them feel at ease and comfortable going forward with the treatment. Once I have the client in the clinic I will talk about any concerns and always allow enough time between clients so they don’t feel rushed. I think it is important to build a good relationship and make their treatment as smooth and enjoyable as possible. I feel that being friendly, approachable and available to answer any questions they have will make your clients want to book again and refer you to friends and family. This is now how I get most of my clients.

You recently launched your training academy, what inspired you to start this?

My goal has always been to launch a training academy and be able to teach others the skills that I have picked up along the way. This industry will always grow, and I love being able to be a part of helping other people learn these skills to make it into the aesthetics industry. I always make sure they go into the competitive industry with the best start. I work hard developing my training courses so that they are designed to train others exactly how I would like to be trained. I hold nothing back in my training courses and they are catered individually to the student in order for them to get the best out of their course and out of me.

What advice would you give to someone starting in the industry?

Make sure you enter this industry because you are passionate and not because you think it’s quick and easy money. One training course will not make you the best in the game. You need to work hard to become the best. Be sure to do your research into training providers and ensure they are available to answer the questions you have. Don’t go in blind, because there is a lot to learn. My advice when starting is to set realistic goals and don’t give up. Don’t try to keep up with your local competitor, stay in your lane and concentrate on you and your clients in order to succeed.

@enhancedbeautyacademy

Capture the sunset

Follow this easy step-by-step by nail salon owner and Halo VIP, Charlotte Atwill, to create the perfect beach sunset nail design. Charlotte’s creation was inspired by her favourite place to visit this time of year. This nail art look is designed for clients going on holiday or looking for a bright, eye-catching set for summer.

Pure Nails offer a huge array of products, from Gel Polish, acrylic, Poly Gel and the new Jellie tips. The brand has quality products at competitive prices, there is something for every nail professional! Pure Nails are now offering Hema Free Gel Polish with a new and improved formula for highly pigmented and easy application gel polish. @toc_nailsbeauty purenails.co.uk

Product List: Top Tip

When blending the colours, gently swipe side to side going down the colours. Always wipe your brush when you get to the bottom colour before going in again, this avoids any unwanted colours seeping together, keeping the blend clean and flawless.

Halo Create Combo Ombre and One Stroke Brush - For creating a perfect blend with gel polish.

Halo Create Combo Long Fine Liner Brush – for fine detail and art. Featuring colours from the new Arabian Nights Collection – Bliss, Palace, Fortune and Jewels. Also featuring - Black, French White, Santorini, Primrose, Velvet Top Coat, Non-Wipe Top Coat and Halo Clear Acrylic Powder.

Charlotte Atwill

Step one

Using the Long Fine Liner Brush, apply Bliss, Palace and Fortune in lines at the top of the nail, leaving all uncured. Then go in with the Halo Combo Ombre Brush and lightly stroke side to side, up and down through the colours until they blend seamlessly. Wipe your brush in between strokes, once you are happy with the blend, cure and repeat the steps for the perfect blend and cure again under the Halo lamp.

Step two

Apply Jewels to the bottom of the nail, this is going to be the base for the sea. Leaving uncured, use your Long Fine Liner and gently run Santorini through Jewels to create a reflection through the water. Once you are happy, cure in the Halo lamp.

Step three

Use a dotting tool to create the sun and cure. Using Black and the Halo Fine Liner, create a line between the sunset and the water, then start to draw the palm trees. Draw two lines for the trunks, then start to place the branches hanging down, use your fine liner to create bushy palm leaves. Once you are happy, cure in the Halo lamp.

Step four

Apply Halo Velvet Top Coat and cure.

Step five

Using Halo French White and your Long Fine Liner Brush, draw some waves to create some depth, leave uncured and sprinkle Halo Clear Acrylic into the white gel and cure in the Halo lamp.

Step six

Brush off any excess acrylic, then use the Halo Non-Wipe Top Coat, cover the sunset and palm trees, and use your Long Fine Liner Brush to add some shiny waves in the water to create the reflection and give the effect of moving waves. Cure in the Halo lamp to complete the design.

Nailed it!

We outline five ways to elevate your nail salon’s health and safety regulations to benefit your clients and staff.

Establish a hygiene routine

With your team create a clear hygiene routine that is consistently followed during every appointment, to ensure this is completed throughout the salon keep a hygiene routine checklist at each nail station. Once your staff are following the specified cleaning procedures, to encourage high levels of hygiene amongst clients you can install sanitising stations throughout the salon for clients to use during their visit.

Prioritise staff ergonomics

To prevent injuries and aches, invest in ergonomic furniture that can be adjusted for each member of staff to support their back; this can benefit the overall running of the salon as staff will feel more comfortable to work longer hours. To promote staff wellbeing, encourage regular short breaks to help blood flow. To ease the hand, arm and wrists, you can place a cushioned pad on the table ledge. You can also use a desk lamp at each station to prevent staff from bending over to see the detail on the nail causing their backs to ache.

Reduce cross-contamination

Some tools are designed for single-use, such as pumice stones, toe separators and nail files. To avoid waste and to also enhance the client experience you can offer the single-used tools to be taken home by the client. Tools that can be used more than once, such as nail clippers or cuticle pushers, must be cleaned with soap and warm water and then disinfected in-between clients. Avoid ‘double dipping’ with any creams, oils or powdered nail products to reduce the risk of infection.

Protect clients from UV

Gel manicures require the use of a UV lamp to set the polish and achieve their popular durable shine. However, these UV lamps cause skin damage such as wrinkles, age spots, and in extreme cases, skin cancer. To help solve this problem you can offer clients SPF hand cream before they place their hands under the lamp or you can invest in gloves specifically designed to protect clients hands from UV lamps during a gel nail treatment.

Reduce chemical fumes

There are many chemicals used in nail salons and some can be highly hazardous. There are three main chemicals: toluene, formaldehyde and dibutyl phthalate which are known as the ‘toxic trio’ and these are found in many nail salon products. Chemicals in nail products can cause breathing irritation, asthma and skin irritation, so it’s crucial your staff are aware and handle products with care. As health and safety regulations have developed, you can find products that are ‘3-free’ also known as not including the ‘toxic trio’ - buying these products can ensure that chemical fumes and safety hazards are kept to a minimum. Another way to eliminate chemical fumes is by using small bottles with openings that close tightly and using a metal bin with a tight lid to dispose of pads and tissues.

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Get it nailed

With the help of some of the biggest names in the nail game, we share details on how you can make the most of your nail offering.

Nail treatments have been a popular aspect of the beauty industry for many years and the demand for these services are certainly showing no signs of slowing down. The salon space has recently seen a surge of new tendencies including BIAB (Builder in a Bottle), a growth in nail art and prescriptive manicures and with the summer season on the horizon, we have no doubt that your clients will be queuing up to get their hands holidayready.

Natalia Zduniuk, Owner of @beautique_natalia and Official FOX distributor @f.o.x_nails_uk has certainly seen the growth in demand for nail treatments, as she explained when starting out she only offered a variety of manicures including gel polish, extensions, infills or a basic manicure which included a tidy-up essentially.

“We quickly realised that consumers want more and pedicures were something that our clients were particularly interested in.”

In order to capitalise on the demand for nail treatments, introducing special offers are a great way to increase footfall to your business. Natalia recommends considering seasonality; for example, offering packages which include a

Look into what nail services will work for both your business and clients.

manicure and pedicure in preparation for spring/summer at a slightly discounted rate.

“Don’t be afraid to offer discounts on specific treatments you want to push by incorporating a deal which gives the first 10 clients £5-£10 off of the new treatment you’re introducing. This creates a buzz and shows it’s a limited offer.” Added Natalia.

Natalia notices that it’s very easy to fall into offering a permanent manicure and pedicure discount package, but in her experience it doesn’t attract clients when it’s available all the time: “Creating urgency and offering it for a limited time or for a certain amount of people works best and gives an exclusive feel.”

Having a wider variety of treatments as a business owner means that clients don’t have to go to ten different places, they can get it all under one roof and it will massively reflect in your profits! Natalia explained that if you’re stuck for ideas of how to expand, you should speak to your current clients and open up conversations about the treatments they have already had elsewhere or ask the question of ‘what would you like to see here?’

“Through implementing a wider offering we have noticed a massive increase in the number of bookings as well as new clients.”

Like with anything, it’s all well and good introducing new features to a business, but if you’re not shouting about it and marketing it correctly, how can you monitor the success? The way in which you adopt a marketing strategy will be the make or break of your treatment offering and Natalia sees that it’s all in the imagery.

“First of all, the quality of work is the most important, but right after that comes the photographs of your work.”

There are very few consumers now who will book an appointment somewhere without sussing out the salon in question’s social channels, and we can’t blame them! Natalia explained that the same old snap of hands/nails always in the same position is simply not enough anymore. The nail scene is

a competitive one, so it’s essential you stand out.

Natalia recommends seeking professional help to perfect your photography skills: “We recently upskilled our shooting thanks to a course with the fantastic trainer @petite_nails and she worked wonders – the proof is in the pics!”

In terms of Natalia’s nail services, she revealed that it was predominantly word of mouth marketing which made a huge difference to her footfall, but for anyone just starting out or wanting to make a splash, she recommends advertising in local groups or offering some discounts for new clients and the client who has been the recommender: “Only then after all that we used a little bit of paid advertising once our name was established.”

Salon System Educator, Lisa Stone, offers a few different nail services within her business which include traditional

Don’t sit back and get complacent as you will be left behind.

regular manicure and pedicures, with the choice for clients to then upgrade to a luxury variation of these services, along with gel manicure and pedicure and gel builder if clients wish to follow a growth plan and strengthen their nails.

When it comes to introducing new services as a part of your treatment list, Lisa sees that research is absolutely vital: “Look into what nail services will work for both your business and clients. For example, I don’t offer nail extensions or lots of nail art, because my customers are mainly of a certain age and prefer more natural services. By offering exactly what they want and doing this exceptionally well has most definitely increased my revenue.”

Lisa agrees that the imagery you use to market your services will literally be the ‘make or break moment’ between appealing to a new client of not. In order to capture a perfect picture, Lisa highlighted how it needs to be eyecatching but on-trend, relevant and seasonal is a great way to stand out.

“Try and create themes and get clients involved too. I had a great social media campaign last summer for all my summer nails, asking clients to tag me in their pictures of their nails wrapped around cocktails, this was brilliant for potential and existing clients to see my colour range and I had lots of request for the colours they had seen – it also created a real buzz around my name.”

In order to get the most of your

nail offering, training and upskilling are absolutely indispensable for your business. Lisa’s top tip is: “Don’t sit back and get complacent as you will be left behind.”

Techniques and products change all the time so it’s so important to read trade magazines, keep an eye on socials, research trends and learn them and perfect them. Lisa recommends following brands, experts and influencers on social media so you can keep an eye on what’s happening within the industry.

“Look and see how you can improve on what you are offering, so that you keep your services interesting and at the

top of your game. Never think that there isn’t anything else left to learn. CPD is so important and there are so many courses available to suit your needs, including those face-to-face or online - no matter how long you have been in the industry there is always something new to learn.”

Builder Gel is taking currently the industry by storm, so it may be this that you need to update your skills in. There is always something new to learn that will improve your business and keep you motivated, your clients excited, interested and returning!

It seems that getting the perfect picture, not falling behind on trends, offering discounts to new clients and upskilling regularly are the keys to success according to our experts. As trends evolve and new techniques emerge, the popularity of nail treatments will continue to thrive.

Salon of the Month Gallagher & Washington, 27 Dovedale Road Liverpool.

As the hair industry continues to raise its standards in line with the boom of the wellness sector, clients are searching for salons where stylists’ skills are top of the range, delivering only the best results. To stand out from the crowd, salons have to make sure that their stylists are well-trained, their interior is welcoming and their social media is enticing. Gallagher & Washington has exceeded all expectations, creating a successful salon business and this month features as our Salon of the Month.

The L’Oréal Colour Specialist salon focuses on colour corrections, delving deep into the science of the hair to achieve their famous results. Their specialised technique for a seamless colour is what attracts most clients through the salon doors and is achieved using Co-Owner, Olivia Gallagher’s very own brand of blending tools and brushes.

“Most of our new clients come in for corrective work, we make a plan of what we need to do for the condition of the hair and then we go onto the colour. The colour is always dictated to a certain extent by the condition of the hair because you can’t get a good colour without the necessary hair health.” Olivia said.

The salon focuses on reviews to maintain and build its client base, Olivia said, “Clients always commend our attention to detail during their appointments and praise the team for making them feel welcome.”

Going above and beyond to achieve the desired result, Gallagher & Washington offers every client a consultation which ranges from 30 to 40 minutes depending on the type of service they’re booked for. The client will fill out a consultation form which covers everything from the daily hair products they use, how they tie their hair and their regular use of heat to ensure that the client receives a colour service that will suit them.

Due to the intricacies of the consultation, the initial appointment at Gallagher & Washington is longer than usual, but Olivia explains how following this achieves an efficient hair journey: “The first colour appointment can take a good few hours, but the maintenance can just be a few times a year, so even though the initial appointment is longer than average, the client understands the journey means fewer appointments to maintain it.”

Elevating client experience and maintaining relations is key

at Gallagher & Washington. One way they achieve this is by offering a complimentary blow dry for clients two weeks after a colour service. This free service is an opportunity to make sure the client is happy with the result and a chance to plan their next set of services.

“We make sure our clients know they can come back in for a one-to-one for us to teach them how to style their hair at home. We have a reputation for hair health, hair growth and making sure the client has the best version of their hair that they can get.” Olivia added.

At Gallagher & Washington, key stylist qualities include enthusiasm, ambition to always develop and learn, and the ability to work well in a team. To encourage stylists at the salon, Olivia has introduced a range of training structures, including inviting industry specialists and experts into the salon to inspire development.

“I push education and every few weeks our stylists complete courses at L’Oreal. I also invite guest artists and educators to come to the salon, along with offering a solid training structure, quarterly target meetings and regular after-work bonding outings.” Explained Olivia.

The salon’s cream and neutral interior is lit up by natural light, which helps capture the salon’s seamless balayage transformations for their Instagram account. Olivia expressed the importance of Instagram marketing in order to build their client base and reputation: “Instagram has helped our salon build a client base, especially with clients who don’t live in the immediate local area or aren’t through word of mouth. It shows clients our work before they come to the salon. Instagram is the shop window for the salon now, so people can see before pictures and think, ‘my hair is similar to this’ so they know what is achievable and therefore book an appointment.”

Olivia pins down the success of her salon’s Instagram to consistency, before and after photos, sharing hair tips, being relatable, and never posting anything that feels unauthentic.

Looking to the future, Co-Owner Olivia has ambitious goals. She looks to open a bigger salon, establish more education, grow her clientele and take her brand global with a colour clinic in Dubai.

@gallagherandwashington

A vision of beauty

Cast your eyes on some of the hottest images this month from the world of social media, providing a plethora of inspiration.

@wildflower_hairandbeauty

nuku. Ramsgate

Inspired by the chilled atmosphere within Australian salons, including sat down consultations with clients away from the daunting salon mirrors and a light airy salon space. nuku. invites specialist colouring techniques practised in Australia to the east coast of Kent. The salons’ client base has grown due to its in-house talent in blonde and balayage colouring, with clients travelling from all over the country to achieve the beachy blonde hair they have been craving.

Brining a new era of colouring to the hairdressing world, nuku. offers a mirrorless colour experience, that breaks down some of the negative connotations with visiting the hairdressers, allowing you to sit back, chat with other clients, and avoid having to watch yourself talk in a mirror for hours. nuku. carefully selects its brand partnerships to align with its ethos and messaging to deliver the best results to clients, including SimplyHair, O&M and K18.

nuku. is not an one stop shop for all salon products, they carefully select brands that align with its ethos and

Monica’s hero

SimplyHair products:

messaging, including SimplyHair, O&M and K18.

Monica started her career working from home where SimplyHair products were a staple in her tool kit, they remain a necessity today. When designing nuku. Monica decided on a salon interior with splashes of green, SimplyHair’s green product collection helped to enhance the green tones throughout the salon.

“One of the things I have always loved about SimplyHair is the ability to curate products that align with the space they are being put in.” Monica commented.

Monica praises the SimplyHair tools for grasping her clients’ attention, with

nuku. is not a one stop shop for all salon products, they carefully select brands that align with its ethos and messaging, including SimplyHair, O&M and K18.

Palm Pop Up Foils

Green Marble Curl Comb

floods of comments on the palm print. Monica explained: “We have a palm coffee stencil shaker that we put on our clients hot drinks, so the palm foil really looks like it was built specially for nuku.”

The instagrammable range keeps her clients visually engaged throughout their visit to heighten the guest experience, what’s more, the products deliver the best results for her clients which is essential for a busy salon like nuku.

Monica recommends SimplyHair foils for their amazing performance and picturesque nature: “Having a printed foil that matches your salon vibe, will encourage you to capture photos of your work. I personally love the ease of the pop ups, they are sturdy and don’t let the product swell too much, but are also thin enough to get the foils positioned close enough to the scalp.”

In the modern salon industry, it’s vital to stand out from competition and salon design is a huge contributing factor towards this. A carefully designed and consistent salon space will elevate your brand values and identity helping with client relations.

Monica highlights the importance of quality and aesthetic and how SimplyHair work in line with this: “nuku. requires quality products in order to provide our customers with an outstanding colouring service, however nuku. is an immersive experience, therefore the products we use need to fit with the nuku. experience. SimplyHair products are unique in that they fit both of these requirements.”

www.simplyhair.co.uk

One of the things I have always loved about SimplyHair is the ability to curate products that align with the space they are being put in.

Making Socials Simple

In our exciting new monthly feature with social media guru Brad Williams from SimplyHair, he explains how to stand out on socials in what is a creative industry, this month with a special focus on the wedding season.

How can a incorporatestylist the SimplyHair range into their social media marketing?

Standing out on social media is a big hurdle to overcome and at SimplyHair we’re proud to help with this by offering our range of ‘Insta-worthy’ tools. From marble-style creaseless clips to patterned textured foils, we’ve got just what you need to catch your audience’s eye whilst also matching your brand’s aesthetic. Stopping your followers from scrolling to the next post is so difficult in a saturated industry but capturing your work with our tools will give you a competitive edge.

How does the SimplyHair range suit a variety of creative identities?

Using our tools whilst maintaining your creative identity is easy, we offer a whole range of tools within specific colour palettes, from glitter finishes to matte, matching your brand is no hard task.

What is your SimplyHair must-have product, and what’s your top tip to capture content with it?

Our curl combs are super aesthetic with their marble-style finish they stand out compared to regular combs. A slow-mo brush through of a fresh curl and colour is the creme-de-la-creme for us when it comes to showcasing your hard work.

Bridal Hair Theory

Bridal season is upon us so it’s time to capitalise on all those bridal trials you’ve got booked in and use this opportunity

Creating the perfect bridal content

Step 1: Snap a photo and video clip before the transformation, play around with backgrounds and lighting and end your videos with a transition - his will help merging your after shot.

Step 2: Now it’s time to grab that after shot. Open your video the same way you closed your before, if you swipe left to end the before shot, swipe left to start your after shot.

Step 3: Protect the goods! Store that

to gather some amazing content to increase your social media presence. This wedding season, why not share your expertise behind opting for that face-framing up-do, or that clipped-back Hollywood wave? Showing that you offer a tailored service helps build confidence amongst customers and followers.

content somewhere safe, back it up and guard it with your life.

Step 4: On the big day, don’t forget to get a few clips of your stunning bride. Everyone loves a grand reveal!

Not only have you created a lovely memory for your bride, but you’ve also created content you can use to promote your services for the current and future wedding seasons.

Starting captions with “This is why I-” is a great hook to stop your viewers from scrolling and to grab their attention. Other good hooks include “Here’s why I’ll never do X again...” or “My favourite way to X is”.

@simplyhairuk

www.simplyhair.co.uk

@skhairdressing_

@skhairdressing_

Boost your business using technology

Selling products in your salon can enhance client experience, build loyalty, and boost your bottom line. However, whilst hair and beauty pros are undeniably experts when it comes to their creativity and talent, the world of sales is something that might not come as naturally. Luckily, digital solutions such as Treatwell Pro can take the hassle out of sales. We’re taking a look at how, by utilising these tools, salon owners can make product retail a key part of their business arsenal.

In our ever-changing industry, we know just how competitive things can be. It means that salon owners are always on the lookout for new and innovative ways to stay ahead of the game. One of the biggest (and arguably most underestimated) aspects of a salon business - which can be the difference between doing good and doing greatis product sales and retail.

Why are product sales so important?

As a hair or beauty professional, it can feel daunting to incorporate product retail into your everyday business. However, it’s important to remember that product sales benefit both you and your clients. As a salon owner, it can be an important and consistent boost to your revenue. But a personalised product recommendation that your clients will love and benefit from? That’s a surefire way to enhance their experience, too.

How can technology enhance your salon’s sales efforts?

When it comes to overall salon management, attracting new clients, and increasing revenue - the value of digital solutions (such as Treatwell Pro - Europe’s leading management software) is crystal clear. What you might not know, however, is that Treatwell Pro can be an instrumental tool in helping to streamline and increase your sales, too. From stock management and POS to digital marketing and AI-powered analytics - Treatwell Pro makes product retailing a breeze. Here’s just a few ways

that you can use technology in your salon to elevate your salon’s sales:

Streamline your operations with seamless stock management

Digital solutions can simplify stock and inventory management, allowing salons to keep track of their product offerings effortlessly. No more manual inventory tracking or guesswork, here. With Treatwell Pro, salon owners can easily manage their stock levels, automate

re-ordering processes, and make sure their shelves are always stocked with the right products. You can see exactly which products are flying off the shelves (and which ones might need an extra push) at a glance. And, with the use of AI, you can predict demand, adjust orders to minimise waste, and make sure your clients’ favourite products are always in stock. All of which makes the sale of products a seamless experience from start to finish.

Increase sales with smart marketing

Technology can empower salons to amplify their marketing efforts and promote their product retail offerings effectively. With Treatwell Pro’s digital marketing capabilities, salons can engage with their clients beyond their salon visits. Salons can send email campaigns, tailored to individual clients, which can serve as a powerful marketing tool to promote products, offers, and exclusive deals. This level of personalisation enhances customer satisfaction, drives product sales, and builds long-term loyalty.

Enhance client experience with a convenient POS system

Clients love flexibility, convenience, and choice. Digital solutions can provide just that. When your efforts have paid off, and your client is ready and eager to purchase a product, Treatwell Pro’s integrated POS system makes for smooth and effortless transactions. With flexible payment options, receipts, and automatic integration with the software’s stock management and analytics tools - you can ensure that your product sales operations are at the top of their game (for both your business and your clients).

Use technology to personalise each and every appointment

With Treatwell Pro, hair and beauty pros can easily add notes to each client’s profile, so you’ll never forget what they like or dislike. Did they mention they love the smell of lavender during their last visit? Jot it down in their client notes, and next time they’re in, you can suggest a lavender-scented product for them to take home. Or, do they usually book highlights, but have mentioned that they hate brassy tones? Note that down too, and you’ll know to suggest a toning shampoo at their next appointment.

What’s more, you’ll automatically have a record of a client’s purchase historywhich you can view in their profile in just a couple of clicks. So, you can confidently recommend products you know they’ll love when it comes to their appointment. It’s the little things that really matter when it comes to elevating your client’s experience in your salon. So, by creating a holistic and personalised experience, you can leave a lasting impression on your clients - building loyalty and increasing sales in the process.

www.treatwell.co.uk

10 minute techniques

Award-winning hair stylist and Great Lengths Educator Kirby Blythe has launched a brand-new training course to elevate your services and showcase your talent with different styles.

Are you tired of the same finish on every client?

Great Lengths, the hair extension specialists who pride themselves on selecting the finest quality human hair, have launched a brand-new training course designed to teach a range of four 10 minute hair-up techniques, using Great Lengths Tape hair extensions suitable for a range of events.

Taking the niche away from hair-up, this course showcases how easy it is to give clients something different and exciting at the end of their appointment to deliver that WOW factor. Offering a variety of styles is a great way to create engaging content for your social media channels to entice new clients through your salon door and showcase the talent amongst your team.

From festivals to birthday dinners, through to evening events, these styles are fantastic – let’s change the game with 10 minute techniques.

Split into a morning and afternoon session, students in the morning will have the opportunity to listen, watch and learn as Kirby demonstrates a detailed step-by-step to create each look. Those attending the afternoon class will then have hands on experience learning the basics of each look with a live model, with the guidance from Kirby herself. Taking the niche away from hair-up, this course showcases how easy it is to give clients something different and exciting at the end of their appointment to deliver that WOW factor. Offering a variety of styles is a great way to create engaging content for your social media and showcase the versatility of using Great Lengths Tapes and how to incorporate each one into a service menu option for your salon’s clientele. Delegates will take away placement patterns for each of the four looks as well as a digital advert to share what they’ve learnt on their social channels.

10-Minute Techniques with Kirby Blythe costs £90/€105 including VAT for the morning course which includes

• Morning admission

• Large Paddle

• Tote Bag

• Serum 50ml

• Spray Heat and Care 200ml

• GL Studio Design

• Pin Boxes

Full day attendance* is £180/€210 including VAT and includes all of the above as well as…

• Afternoon admission

• Medium Oval Paddle

• Small Wooden Brush

• Soft Finish Spray 75ml

• Practical Application Session

www.greatlengths.com

@hairbykirbyblythe

*Purchase of at least 2 packs of GL Tapes required and live model

Training course dates:

13th June Glasgow

17th July London

21st August Leeds

Please note, there’s limited spaces of six per course so sign up to secure your place!

From festivals to birthday dinners, through to evening events, these styles are fantastic – let’s change the game with 10 minute techniques.

The 360° approach

Leading the way in the brow styling game since 2017, Brow Code continue to develop products that exceed the expectations of stylists worldwide. Their newest launch is set to elevate salon retailing worldwide and features a powerful formulation with advanced technologies to promote full, thick and healthy hairs.

From dropping out of school to opening the world’s FIRST brow-only salon, with hard work and dedication Founder of Brow Code, Melanie Marris has transformed a dismissed business idea into a global brow entity.

Melanie began her business and brow journey in a small Australian town with only 70 cents to her name, but

As a brow stylist, it is important to think of your job with a 360 degree approach. Your clients see you every 4-6 weeks, but how can you look after them between each service?

having such a strong vision and goal to make brows a beauty category of their own. Fast forward a decade and brows are now one of the leading beauty categories in the world. A key component to Melanie’s success of her salons was retailing at-home products. Of course, there are so many other contributing factors, but if you really want

to watch your revenue grow Melanie recommends learning the art and power of upselling.

As a brow stylist, it is important to think of your job with a 360 degree approach. Your clients see you every 4-6 weeks, but how can you look after them between each service?

Educating and suggesting the best

As a brow stylist, it is important to think of your job with a 360 degree approach.

products to maintain their brows in between services is the perfect way to start.

Retailing products in the salon will provide not only the opportunity to increase your bottom line, but also the opportunity to ensure that you are providing the ultimate salon experience for your client and offering professional concern beyond their salon visit. Retailing is an integral part of any salon business and adds another dimension of value to your clients.

This month, Brow Code has launched a power-house new product that will help bridge that gap between professional brow treatments and at-home brow care, the Brow Code Multi-Peptide Growth Serum. A salon retailing must-have for your clients to take the professional brow technique from the salon home.

Brow Code Multi-Peptide Growth Serum is the first Multi-Peptide Growth Serum designed to stimulate hair growth, featuring two custom applicators for multi-purpose use. This growth serum includes a powerful combination of multipeptide and multi-vitamin technologies, Hyaluronic Acid and Biotin to promote hair growth and improve the quality and density of the brow hair.

MSRP: £49 GBP RETAIL Salon Cost: £30 GBP WHOLESALE

At-Home Brow Care Recommendations:

1. Use Brow Code’s Multi-Peptide Serum on eyebrows every morning and night for 90 days for optimum results

2. Use Brow Code’s Multi-Peptide Serum on lashes daily for 90 days for optimum results

3. Ensure you apply product on clean, dry skin as the very first step in morning and evening skincare routine, following your cleanser!

Based on a Brow Code Single Room Salon Case study based on 16 services a day and from 1 in 3 client retail purchases, Brow Code has identified a way to amplify your salon business and increase your annual revenue by up to £28,500 through the retailing of their Multi-Peptide Serum.

browcodepro.com

*Disclaimer: the sales projections are estimations only, based on independent case studies, market research, and salon sales for an average of 6 days per week for 50 weeks a year

Retailing is an integral part of any salon business and adds another dimension of value to your clients.

Brand Partnerships

Understand your values

Clients will choose your services based on your salon personality, so it’s important that the branded products in your salon match your ethos and values to enhance the unique experience you deliver. Here’s five things to consider when choosing a brand to use within your salon.

Cost

Business is business so you need to make sure the brand you go for fits in with your salon budget. Selecting a brand at the right price point to suit you and your clients can be a huge part of your salon’s success by delivering affordable retail sales when clients decide to take the salon experience home.

To retain customer loyalty and boost retail sales, the products you use need to deliver fantastic results, go beyond reading online reviews and try and test different brands on a variety of hair types to make sure the performance of the range is high across clients. If your salon specialises in colour, choose a brand that is renowned for their expertise in colour retaining and enhancing products to improve your salon’s reputation by delivering the best results in line with the ethos.

Most brands will offer you support in marketing if you choose to partner with them, this support differs amongst each company, so always look into the marketing collateral the brand will provide before making your decision and confirm their marketing ties in with the overall look of your salon online. It’s also important to look into the reputation of the brand online and the success of their personal marketing strategy, if the brand you partner with is used amongst celebrities and has a booming following on Instagram this could help your salon climb the ranks on socials!

Sustainability

The industry spotlight is still shining bright on the issue of sustainability. An increasing amount of clients are re-aligning their lifestyle choices to make sustainable ones, if your salon promotes sustainable initiatives make sure the brand you partner with supports this too. This is something your salon can proudly promote to maintain and add to your client base as well as elevate your reputation.

Support

Partner with a brand that offers you the support you desire to fit in with what you think would help you excel as a professional. Some brand partnerships will offer a community with other salons and professionals that decided to partner with them, here you can share tips and questions with likeminded hair professionals to grow your own expertise and build relationships.

Performance ESSENTIAL 5 – BRAND PARTNERSHIPS thesalonmagazine.co.uk @thesalonmaguk @thesalonmag 50

Choose wisely

In a day and age where brand partnerships have become a vital part of an effective marketing strategy in a range of industries, we look at how to ensure you choose the right brand to be present in your salon and the benefits it can offer.

Ultimately, as a business owner, your utmost priority is to provide your clients with a seamless and unforgettable experience within your salon. A huge contributing factor to being able to deliver this phenomenon lies in the products you use.

In a day and age where the marketing landscape is continuing to evolve, brand partnerships are a valuable strategy for businesses looking to expand their reach, drive innovation, and create meaningful connections with their target audience. By carefully selecting the right partners and aligning their objectives, brands can leverage each other’s strengths to achieve mutual success and create

memorable brand experiences.

Matrix Artist Ambassador, Desmond Murray, explained that the top four elements which are important to him when looking into a brand are the performance of the products within the portfolio, how the range aligns with his identity as a professional, the inclusivity factor – whether it caters to a range of hair types and finally, the brand’s sustainability offering.

Partnering with a reputable brand who have already made a name for themselves is often a promising starting point. Desmond explained how working with a well-known brand means that you’ve got knowledge and education at your fingertips: “You get to find

out about all the new products and technology ahead of time and most importantly, you get products at a discount.”

With many consumers becoming increasingly more conscious about the products they use, Desmond explained that people who visit salons are now a lot more knowledgeable when it comes to products: “Preferences based around sustainability is at the top of the list for many and I think eventually, every salon will become sustainable in some shape, way or form.”

The market for professional haircare is expanding, and there is huge competition. With so many items on the market, brands must rely on more than

just excellent formulations to thrive in the salon industry. For Brian MacMillan, Salon Director at F&M Hairdressing the number one question is, ‘why should we partner with this brand?’

Salon image plays a huge part in why clients choose to come to you, and your partnership can often define your salon and Brian explained: “The brand has to suit you, your salon, and your clients too. The most important thing is to pick a brand in which you trust, big brands, such as Wella, have years’ worth of recognition, which helps build trust between your team and your clients. You want to be able to use your partnership in confidence, and not be let down.”

A partnership with a well sought-after brand can be the reason why a new client chooses you, over all the other salons in your local area. On the contrary, Brian said: “Similarly, it could be the reason you lose clients if there’s a salon using something better.”

The brand you partner with should be a huge driving force of your marketing strategy and the best way for you to market your brand partnership is to shout about it! If your chosen brand provides supporting sales assets such as promotional materials or sampling programs, make the most of it!

“Use them in your salon and on your online platform - tagging the brand in your pictures.

“Teach your clients about the products you are using and explain why you love them and what they will do for the client’s hair. This will make your clients fall in love with the brand too and will keep them coming back.” Brian finished.

Megan Mackintosh, Owner of Opal Beauty, believes that in order to successfully market a brand partnership within a hair and beauty business, the positive aspects of the product house should take centre stage.

“The facts like being eco-friendly, the benefits of using the brand and being aware of product formulations to offer advice to clients should always be spoken about.

“Using social media is another huge advantage to market your partnership. Sharing short videos, product images, information posts, before and after pictures, podcasts and online question and answer sessions will encourage customers to gain confidence in you and your brand.”

The brand has to suit you, your salon, and your clients too.

The overall aesthetics of a salon is often a deciding factor of whether a client books or not and Megan sees that keeping up with your salon’s image is one of the most important factors when choosing your brand partner: “Nowadays people like an aesthetically pleasing place so finding a brand that has simple, clean and beautiful products allows you to create that for your salon.”

For Megan, a brand must be reputable in order to fit into her work: “I advise doing your research into their ethos and what they stand for to check it fits well with your salon’s image. Secondly, their support and engagement with you as a customer. They should be available to help with questions or queries relating to products and using them safely/ appropriately. Thirdly, the quality of their products. The products themselves should be of a high quality, as well as clear, accurate labelling to ensure you know what each contains.”

Partnering with brands nowadays is fantastic for footfall as clients are becoming more aware of brands on the market along with what it is they expect from products and services.

Think about your target audience, what do they look for?

“The brand I work with, HW Nail Systems, has a salon finder on their website so potential clients can find their nearest salon using their brand or selling their products which is fantastic!” Added Megan.

Bruno Marc Giamattei, Creative Director at JOICO notices that picking a brand partner can be a difficult decision to make, however there are some important things to look out for:

“Firstly, it has to feel right for you, your employees, staff and clients. Don’t pick a brand because other people are using it, pick a brand which your team really love and believe in. This way they will help market the brand to your clients. Ask the team to test them and provide their honest feedback.

“Secondly, choose a brand which has a diverse line-up of products that will suit all your clients and that you enjoy using. This shows that you welcome clients with

all different hair types and textures, and this ensures clients think positively of your salon.

“Finally, think about your target audience, what do they look for? For example, in today’s age, aesthetics is huge and having an ‘Insta-worthy’ salon can be the key to success. Make sure that this brand fits with your brand identity. A head turning salon deserves to partner with a brand which has head turning packaging.”

When partnering with brands, Simon Tuckwell, Owner at Tuckwell & Co, finds it important to ensure that the brand he is partnering with shares the same ethos and morals that they do at Tuckwell & co: “We are very passionate about the environment, so it would be hypocritical of us to partner with anyone who does any environmental harm or aren’t environmentally friendly or conscious. We also put our clients first and aim to

Grtfl is a cashless tipping platform to boost staff earning potential and alleviate tip admin and costs from the business, we automatically collect and distribute all tips fairly and transparently, without it going through the business. It runs seamlessly in the background for the salon and some key benefits are:

• Boosted income through more tips for the team

• Less admin and cost of processing charges for the salon

• Full transparency on tip and feedback for the team and business

• Instant funds for staff members

• Customers can tip multiple people at once, so no one misses out

• All devices are custom branded to your spec

deliver unforgettable experiences, so we aim to partner with companies whose products are consistent at delivering a five-star service.”

Sustainable initiatives amongst a product house is incredibly important as it can seriously influence the popularity of a salon, for good or for worse. If you partner with a brand that is sustainable and cares about its impact on the environment, it can be great for a salon and work in their favour to increase footfall. Simon explained how it can, however, have the opposite effect if a salon partners with a nonenvironmentally conscious brand, as people do care a huge deal in this modern age of where their products come from and the effect they have on our planet: “This is a huge reason why you really need to focus on forging relationships with brands which mirror the ethos of your business, as having differing values can be detrimental to your popularity.”

Building a successful partnership with a product house requires effective communication, mutual trust, and a shared commitment to delivering exceptional products and services to your clients.

Finding your brand

Salon owner and balayage specialist Monica Bryant switched her brand partnership from Redken to O&M to make sure the products she used enhanced her specialities to achieve the best results for her clients. Now a Brand Ambassador for the natural hair care range, Monica shares her thoughts on the importance of matching your brand partnership with your salon’s ambitions and goals.

Using a brand like O&M is important for me as a colour specialist, their product range is free from Ammonia, PPD and Resorcinol and allows for gentle colouring on all hair types. The main reason I switched from Redken to O&M is for the CLEAN colour their range achieves.

Clients visit my salon for colour services and I use bleach nearly every appointment, so finding a brand that delivers the best, cleanest lift whilst always keeping the integrity of the hair in good condition was so important to me when choosing a brand to associate my salon with.

O&M ticked all the boxes for my salon, the goal for me was to have products that are easy to use, deliver the best results and are easy to recommend and sell to my clients for salon retailing. This way clients can take a part of their loved salon experience home!

O&M are known for their beautiful pastels and aesthetically pleasing packaging. Having a visually pleasing brand on my salon shelves was

more important than I thought. With competition fiercer than ever, salon owners need to remember the importance of first impressions. If something looks good to a client, naturally they’ll want to know more about it, O&M’s overall look has helped

intrigue clients into my salon just by being showcased on my shelves. I love that O&M is a simple brand, not only to use but to sell to clients as the results really do speak for themselves and I’ve never found it easier to sell retail.

I think the benefits of partnering with a product house like O&M are like no other. I have only been with them for a short while and their support has been incredible. I’ve never felt a sense of community with any brand until switching to them. There are so many educational opportunities that are arranged monthly and O&M social events to connect with stylists from all over the country!

@monicabryant_hair

originalmineral.com.au

Award winning Hair Development, the source for all Hair Replacement Systems, Hair Loss Solutions and the world’s premiere Extensions. Brand new and only available through Hair Development, HD Elite Perfectress Transformation Connections with European Supreme Quality Hair, both inside and outside the nano tech link. Undetectable. Another HD miracle. HD Training Academies available for you in our London and Chelmsford locations.

HD, reliable, ethical, consistent. Hair Development, continuously showing you the way ahead.

www.hair-development.com

Remove build up with OLAPLEX

Introducing the Broad Spectrum Chelating Treatment, a highpotency purifying treatment that removes cortex-level build-up of oil, hard water and well water minerals, chlorine, heavy metals, pollutants, and discolouring deposits – all without stripping hair of its moisture and essential proteins. With Vitamin C-rich Kakadu Plum Extract it creates a clean slate for elevated results from other services that can be compromised by build-up, like keratin treatments, colour, and perms. OLAPLEX Bond Building Technology™ maintains strong hair bonds so hair looks and feels healthier after chelation.

uk.olaplex.com

Suitable for every salon

It’s the perfect unisex work chair. With clean and bold lines, it is practical and functional and has been designed with a size that makes it suitable for every salon. The armrests in cast aluminum characterize its image, the inner soul of the seat and back in curved beech are covered with non-deformable foam that make Kleo a unique armchair for hair styling. www.salonambience.com

Strengthen and repair

The OSMO® CHROMAPLEX™ BOND SHAMPOO #4 is formulated with Fibre Bond Technology to help build hair elasticity, while repairing both damage and breakages.

CHROMAPLEX™ is an innovative in-salon treatment that enables the strengthening and restructuring of hair bonds throughout the colouring or lightening process. Hair is strengthened and restored for soft feeling and radiant results. Sulphate free, its Colour Save Complex prolongs colour life and UV filters help protect against natural pollutants. osmo.uk.com

The first step in every facial treatment

The HIVE® 1 Step Cleansing Gel is for use on either dry or damp skin, this vegan friendly and oil free formulation effortlessly and efficiently removes dirt, impurities, and makeup (even waterproof mascara). No need to use separate products! Designed for use even on sensitive skin types, the fragrance free and pH balanced nature of the cleanser ensures a gentle experience, with no stripping or drying of the skin. A blend of high-performance skin conditioning agents, including Panthenol and Allantoin provide super soft results, without the need for an additional moisturising product.

www.hiveofbeauty.com

Hair that wows

Award-winning

hair extensionist and

Hair

Made Easi Ambassador Amy Wilkinson creates a popular and timeless hair look using Hair Made Easi’s revolutionary tools and extensions.

Since its creation in 2016 by hair extension specialist Nicola Wood, Hair Made Easi has grown to become the goto-brand for the highest quality, gamechanging tools and accessories, loved by over 30K extensionists.

Covering every professional extension method, the entire range is designed with professionals in mind, helping reduce time and wastage whilst increasing revenue and benefitting the overall stylist and client experience.

A major focus of the brand is keeping a very close eye on current and upcoming trends within the hair industry, identifying how hair extensions can play a pivotal part in client styles and how we can provide the best tools for the professional to deliver the results their clients are looking for.

For this hair transformation, awardwinning hair extensionist and Hair Made Easi Ambassador, Amy Wilkinson, worked with her client to remove, reapply and re-style her hair extensions by combining two firm favourite trends:

Hybrid method.application

For this mixed method application, Amy combines tape-in and Nano ring extensions. This method gives a bespoke service which is tailored to the client’s

specific hair type. This achieves a more natural and full effect whilst providing great flexibility with different hairstyles.

Classic Beachy Waves.

Adding length and volume to the client’s natural hair provides the ultimate flexibility when it comes to styling preferences. Whether the client is looking for a lower-maintenance classic

beach wave or the added glamour of the returning trend of the 1980’s style blowout you can use the Hair Made Easi Large Professional Blow dry Brush. Amy smoothed the client’s hair before using the ghd Curve Soft Curl Tong and Color Wow Mystical Shine Spray to create the perfect finish.

www.hairmadeeasi.com

Step one

Amy starts by removing all of the client’s existing tape extensions in preparation for the refit. Using the Hair Made Easi removal solution, Amy uses the needle tip bottle to saturate the client’s tape-in extensions for easy removal.

Step four

Amy works from her home studio where she has prepared all her Hair Made Easi tools for application.

Step two

Using the Tapes Made Easi Kit, Amy removes all of the old tape tabs from the tape header before applying a new tape tab. The extensions are now ready for re-application.

Step five

Using the hybrid method, Amy has applied Nano ring extensions and tape extensions matched to the client’s hair type and colour.

Step three

This is Amy’s client’s hair after being washed, cut and blow-dried, now the hair is ready for the transformation.

Step six

The finished result shows the beach waves achieved using extensions to add length and volume.

Ready, Set, Summer

The booking solution experts at Fresha are here to share their five business tactics to get your salon SET for a business-soaring summer!

With the arrival of summer, the potential for your salon’s growth soars. People will be looking to update their styles, get treatments they weren’t able to book during colder months, and will be more likely to book at all hours. To leverage this, preparation is key. Explore our five step checklist to make summer a success.

Take bookings online

Make sure clients can easily find you and book online, 24/7. Using a booking platform like Fresha lets clients self-book and manage their summer appointments online. The best of all? You can add a “Book Now” button to your social and website, linking straight to your online calendar.

Launch summer packages via text

Create irresistible summer packages, like a beach-ready bikini wax and hydrating facial combo, to attract clients. Then, capitalise on the high open rates of text messages to effectively promote these deals to your clients’ on-the-go.

Offer trending summer styles

From sun-kissed hair colours to colourful nail art, summer brings a new wave of beauty trends. Stay ahead of the curve by following leading online publications and popular beauty influencers. Then, add the hottest summer trends to your service list; your clients will love booking the most sought-after looks.

Protect your business with deposits

Summer brings new clients, but also no-show risks. Mitigate this by taking deposits based on service value when clients book. Set up a cancellation policy and ensure it’s clearly communicated during booking, covering potential

revenue loss and gaps in your schedule.

Get your staff summer- rush-ready

Empower your team to manage their time seamlessly with an online booking platform like Fresha. Enable instant notifications to keep your team updated on appointment changes, and keep track of their performance with reporting tools so you can reward staff for their hard work.

Join the world’s #1 booking platform for salons now for free, and make summer 2023 a success.

www.fresha.com

Fresha gives you every tool you need to create impactful summer marketing campaigns, protect your business from no-shows, and manage your appointments and staff with ease through the summer rush. All from one subscription-free platform, built to help salons succeed.

Fresha: your secret weapon for winning this summer

Exceed expectations

Did you know that the beauty and wellness industry in the UK is worth over £11 billion? As the industry continues to grow, the demand for skilled beauty and wellbeing therapists is higher than ever before. Are you doing everything you can to ensure your salon has the best-trained staff to meet this demand? We spoke to the experts at Kleek Apprenticeships to learn how you can develop your team’s skills and expertise to capitalise on the growth in the industry.

We are the leading provider of hairdressing and beauty apprenticeships in the UK and the place to go to prepare your team. We offer a comprehensive range of beauty apprenticeships, including Intermediate Level 2 and Advanced Level 3 apprenticeships to help you get your salon ready for the demand.

Our beauty therapy apprenticeships provide a unique training experience that is tailored to each apprentice. The Level 2 Beauty Therapy Standard Apprenticeship is a fantastic introduction to the industry and is perfect for anyone with no prior experience, such as school leavers or career changers. This program will teach your apprentice all the skills they need to be an invaluable member of your team, including basic waxing services, hand and nail treatments, foot treatments, facial treatments, eyelash and eyebrow treatments, makeup application, and basic massage

treatments. We recommend completing the Beauty Therapy Apprenticeship Level 2 before embarking on any of our Advanced Programs.

The Level 3 Advanced Beauty Therapy Apprenticeship is an excellent way to build on the skills taught in the Level 2 apprenticeship. This program focuses on developing your apprentice’s skills in facial and body electrical treatments and building on their knowledge of how to run a successful salon. This is ideal for salons that have employees looking to specialise in electrical therapies and covers: anatomy and physiology, body and facial electrical treatments, Swedish massage treatments, consultation and lifestyle, working safely and hygienically, and running a salon business effectively.

The Level 3 Advanced Wellbeing and Holistic Therapy Apprenticeship is another outstanding choice to build advanced skills in beauty therapies. This apprenticeship is aligned with massage, wellbeing, and holistic services.

This program includes advanced units in Indian head massage, anatomy and physiology, aromatherapy, zone therapies, colour therapy, consultation and lifestyle, crystal healing, running an effective salon business, health and safety, and holistic massage therapies.

Our apprenticeships are centred around practical work-based learning, offering a tailor-made learning program with support and guidance to salons across England. After completion of any of our apprenticeships, your apprentice will be fully-qualified and be able to work independently in your salon. They can also choose to expand their skill set with one of our other amazing training programs.

To find out more about how our apprenticeships can benefit your salon, please visit the Kleek Apprenticeships website at www.kleekapprenticeships.co.uk

TEAMS WORK

Grow yours with a Kleek Apprentice!

With our unrivalled expertise as a top-rated apprenticeship training provider, we can help you transform newcomers into skilled beauty professionals. Elevate your team and nurture talent with Kleek Apprenticeships, the trusted name in the industry.

Don’t miss out on the opportunity to build a stronger, more dynamic team. Embrace the future of your salon with Kleek Beauty Apprentices today!

Find out more, visit our website or scan the QR code below.

Enhance natural beauty

Dreamweave & Co has been the quiet underdog for the last 15 years within the UK cosmetic industry. Its focus on mascaras and lip plumpers has enabled the brand to create world-class products that take the ‘everyday mascara and lip enhancer’ to the next level.

Instead of just giving an aesthetic result, the use of peptides in the product’s formulations have enabled the consumer to nourish and repair their lips and lashes at a cellular level. The brand’s mission is to ‘actively enhance natural beauty’, and in today’s market, consumers want to know that their everyday cosmetic staples are also benefitting and improving their features, whilst creating the look they desire and performing to an impeccable standard.

Makeup artists, beauticians and salon owners will love the three mascaras within the range. They all boast the main features of no smudge, no clump, no flakes and no panda eyes, deeming them perfect for long-term wear and able to withstand any emotional event or special occasion. They are suitable for all ages and lifestyles and due to being irritant-free, can be worn by consumers with sensitive eyes and are contact lens friendly!

The Powerhouse Lip Plumper is the

All products have special features:

Lash Construct: Wide lash peptide treatment for lash growth and repair results can be seen within 15 days of use.

Lash Magnet: Designed for lash extension and separation, dubbed the ‘Eyelash Extension in a Tube’. Magnegenics: For dramatic volume and glamour, this product achieves the effect of fibre lashes without the fibres.

only plumper on the market to consist of a tri-peptide formulation that repairs and builds collagen, mimics hyaluronic acid injections, volumises and fills any lines and wrinkles, and also soothes lips by restoring the barrier function to improve moisture levels. No other lip plumper has such a complex formulation of peptide ingredients that offers both long-term and instant plumping effects within 30 days of use!

The brand offers safe, inexpensive, non-invasive alternatives that enhance the client’s natural beauty. They don’t want to emulate ‘fake’ looks,

they want to accentuate the client’s unique features. What’s more, as of December 2022, under new ownership, Dreamweave & Co has been re-branded and re-energised with a plethora of new marketing assets and continuous support for all salons stocking their products. The products are an easy upsell to clients after any treatment, and you can be assured they will become repeat customers after they’ve tried the products, benefitting you with continuous sales!

www.dreamweave.co

Our brand’s mission is to ‘actively enhance natural beauty’

Actively enhancing your natural beauty

Our range of mascaras and lip plumpers embrace all ages and lifestyles and give solutions to everyday concerns. Our products not only look incredible and do what they claim, but also enhance the consumers natural beauty by using active ingredients within their formulations.

Reducing costs

During the cost of living crisis, many salon owners and beauty professionals will have noticed the rising costs of bills and expenses. Whilst you could increase your prices, some clients may not be able to afford this. So, how do you retain clients and improve your margins? The key is to reduce your treatment costs. Here are four ways to do this.

Be mindful of the amount of product you use

It might sound simple, but carefully consider the amount of product you need and then compare this quantity to how much you use. You can make your products go further by being more frugal. Remember, more product doesn’t always lead to better results and by tweaking product usage habits, you might find yourself repurchasing stock less frequently.

Use reusable tools

Although reusables can be more costly to purchase initially, in the long run they will have a positive impact on your profits. Plus, most reusable tools are made from materials that won’t soak up excess product. Consider how much less brow lamination solution you’d use if you

applied it with a silicone tool compared to a microfiber-tipped applicator!

Consider a Hybrid System

If you offer both brow lamination and lash lift treatments, you might find a dual system more cost-effective. This is likely to be the case if you do more of one treatment than the other and often find yourself throwing away unfinished bottles or sachets. We recommend trying Elleebana’s Elleeplex Profusion system or Supercilium’s Brow and Lash Glaze.

Go for products with a low cost per treatment

If you’ve adjusted to the steps above but still aren’t satisfied with your product margins, it might be time to swap out your products for those with a lower CPT. To work out the CPT, divide the product

cost by the number of treatments estimated by the manufacturer. For example, Apraise’s PPD-free line of tints comes in at around 18p per treatment (including developer) and ÉLAN’s Lash Curl Up lifting solutions cost only £1.92 per treatment (for steps 1 and 2 including VAT).

All products mentioned and photographed are available to buy at Lash Factor. Enjoy 15% off your first order with code LFSME315 (valid on selected products until 23:59 on 30th June 2023).

lashfactor.co.uk

*One-time use per customer. Code expires 23:59 BST on May 31st 2023. Excludes Brow Code, Brow Daddy, Perma Blend, Tina Davies, Gift Cards + Bulk Buy Cleanser Sachets.

Super Cuts

The bob is the only cut that is always and forever a contemporary much-loved classic. We spoke to the hair experts at Denman to hear their thoughts on what makes the bob the best.

Go classic core with a box bob, flirt with the fringe for a French bob, leave it long with a lob or cut it short for a cute pixie – however you look at it, the bob is THE most enduring cut since it first made its debut in the early decades of the 20th century. The bob rose to permanence after Vidal Sassoon took the cut to global fame with his ‘five point bob’ in London’s swinging sixties. In the decades since the bob has continued to find favour with celebrities and clients alike and for every rising trend there is a bob to fit the bill.

Right now, the bob is Denman’s trend of the moment, Denman Ambassador Brandon Messinger said: “The bob cut is a timeless classic and has to be the most requested hair cut in any salon. As a hairdresser, the more confident you are in creating bobs, the more competent

you become as a hairdresser. It’s a style that teaches you so many technical aspects of the mechanics of cutting and styling hair and they are all skills that are invaluable in other areas of hairdressing. It’s a wearable style that can be cut and styled to suit any face shape and for that reason clients love it too!”

The bob in all its variations has become part of the DNA of modern hairdressing and Denman has reliably continued to create the tools that

match the moment. The D3 Original Styler in the iconic black, red and white colours remains the tool of choice for wrap drying a bob, plus Denman has extended a DNA range of tools to suit the many lengths and textures required for modern hairdressing. So, let’s take a moment to celebrate the beauty and diversity of this legendary style!

denmanbrush.com

@denmanpro

The bob is THE most enduring cut since it first made its debut in the early decades of the 20th century.

OUR TRAINING IS BACK Learn with Miscela

ABOUT THE COURSE:

• FULLY ACCREDITED

• INSURANCE APPROVED

• 100% PASS RATE

• FULL KIT PROVIDED

• ON GOING SUPPORT

• NANO/MICRO RING TAPES AND WEFT METHOD

DATES:

12TH JUNE

17TH JULY

14TH AUGUST

18TH SEPTEMBER

23RD OCTOBER

£450

£100 DEPOSIT

Choose Remy Royale. Choose Perfection.

Designed to deliver maximum performance at all times, Cliphair’s Remy Royale range is the gift that keeps on giving – double-drawn for an ultimately luscious, deluxe look and feeling. With world-class ratings on the market, this type of hair extensions is thick from root to tip – with the shorter strands being removed to ensure a fuller, voluminous look that is impossible to compete with. Remy Royale isn’t just a glamorous investment, but a promise of long-lasting, supreme quality that is easy to style and manage – for you, and for your clients.

Benefits of Remy Royale Hair Extensions

• Unmatched softness

• Shine

• Manageability

• Longevity

How Are Remy Royale Hair Extensions Made?

Carefully hand-selected and following a strict process for hygiene and quality assurance, Remy Royale hair extensions are made with love by hair experts, for hair experts. The range includes both permanent and clip-in options to satisfy everyone’s palate; by offering Cliphair’s Remy Royale hair extensions in your salon, you can provide your clients with the confidence and beauty they desire,

knowing that they are receiving the highest quality extensions made with love and expertise.

Seamless Hair Extensions

Seamless hair extensions are a popular choice for those looking to add length, volume, or colour to their hair in a matter of minutes. Made of Remy Royale human hair, this incredible, luscious clip-in solution outclasses classic clip hair extensions thanks to its superior quality, shine, softness and manageability. Seamless extensions are made with a unique silicone seam that lays flat on the scalp, creating a natural and virtually invisible look designed to perform – with almost 0 shedding. These extensions are applied using small clips that are gentle on the hair and scalp, and can be easily removed at the end of the day; ideal for those willing to switch things up on occasion, without committing to a permanent makeover. Cliphair’s Seamless range is a popular choice among stylists across the world that are looking for an instant fix for a special event, particularly popular among honeymooners and bridesmaids. Available in lengths spacing from 16” to 24” and a wide variety of glamorous, true-to-tone shades.

Remy Royale Hair Weft

Remy Royale hair wefts are a luxurious option for those looking to create a flawless weave: whether you’re going for an old-school sew-in or a trendy LA weave to transform your client’s hairstyle,

Remy Royale wefts are the gift that keeps on giving. For the perfectionists, they can also be used to create custom-made clip-in hair extensions to personalise your designated look. Made from 100% Remy human hair, these wefts are soft, silky, and tangle-free, making them easy to style and maintain. As a hair salon professional, you know that quality is key when it comes to providing your clients with top-notch service and results – so why would you go for anything less than sublime?

Pre-bonded I-Tips

You know that your clients expect the best when it comes to hair extensions. When your journey starts with the Remy Royale range of I-tips pre-bonded hair extensions, you’re already a step ahead. Rapidly becoming an all-time favourite among hair professionals, these extensions are made from real Remy human hair, ensuring that they are soft, silky, and natural-looking. Your clients will love the flexibility of being able to style their hair as they please, without having to worry about damaging their natural tresses! With a wide selection of colours and lengths ranging from 18” to 22” to choose from, you can offer your clients the perfect match for their unique style, making them leave your salon feeling (and looking) like a superstar.

Nano Ring Hair Extensions

If you’re a salon professional looking to offer the latest and greatest hair extension technology to your clients, look no further than Cliphair’s nano ring hair extensions collection. These extensions use a tiny, undetectable nano ring to secure the extension to the natural hair, providing a seamless and natural look that moves in perfect harmony with the rest of your mane. This permanent solution is a stellar choice to add volume and length in a virtually invisible way, hiding even in the trickiest of updos. Explore the nano ring hair extensions collection and find your client’s perfect match within a variety of lengths and glamorous hues to choose from! The best part? These extensions can last for months with proper care, making them a worthwhile investment for your clients. By offering Remy Royale nano ring hair extensions, you can provide your customers with the confidence and beauty they desire, making them feel like royalty.

A Quality Promise You Can Trust

Stocking with Cliphair means gaining access to high-quality, luxury tresses at competitive prices; inspirational content to let your creativity flow, and tailored, responsive customer service with 121 sessions. Don’t forget to add the code: SALONCR to your order to get a FREE colour ring to exhibit in your hair atelier! www.cliphair.co.uk

New models, new treatments

In an exclusive interview with Sammie Webster, CEO and Co-Founder of GoGiniPig, we discover the game-changing platform that’s redefining beauty education and boosting profits.

Please introduce us to the brand and the inspiration behind it.

GoGiniPig has launched and we’re ready to raise your income, help you to perfect your skills and get new clients through your door! We connect Treatment Providers in hair, beauty, aesthetics and wellness to models, helping you complete training, case studies or portfolios. We even fill last minute appointment slots in the diary for you. The inspiration comes as a beauty therapist and understanding the challenges when offering new services to your menu. We’ve been exactly where you are. It’s time-consuming posting on social media looking for models, and with no security that they will attend. We also understand that practising on family and friends can be costly. So many expect those freebies! This is why GoGiniPig is a win-win for both parties. The platform provides a minimum of 30% off treatments for models with secured bookings, and new clients through your door!

In your expert opinion, why is it important to train on new clients?

When you’ve invested in new training,

you will have numerous existing clients ask if they can be a ‘Guinea Pig’. Ultimately, you want to continue to be seen by your existing clients as a professional and continue offering them full priced treatments. When we take bookings on your behalf, it will show whether you are a ‘Newbie’, ‘Nearly There’ or a ‘Pro’, helping manage expectations. We value your time, and time is money, we want you to succeed, and if your model doesn’t turn up, we’ll return 50% of your appointment price. That’s how much we value you and don’t want you to lose out.

How does a treatment provider specify what they’re looking for?

If you have specific criteria that you need from your models, you can add this in your appointment information. You can state if you would like a testimonial, images for your socials, and upload a consultation form to ensure your model is suitable before attending. You can manually approve or decline your models, or if you would like to fill appointment slots we will automatically take bookings on your behalf. We send appointment reminders too for both parties. There’s some great functionality in the site that we think you will love!

How can our readers work with you?

It’s simple, all you need to do is decide whether you would like to be a treatment provider, a model or both, and sign up using a dazzling photo of yourself and you will be guided through the process! When you want to start taking bookings, click the menu, choose ‘Create an Appointment’ and wait for the bookings to come in! When the treatment is complete, just let us know and we will arrange for payment to be sent to you, with our trusted payment provider Stripe.

www.goginipig.com

CONNECTING MODELS TO PRACTISING PROFESSIONALS

We bridge the gap between GiniPigs & Treatment Providers in Hair, Aesthetics, Beauty & Wellness

Long live the skin

In an exclusive interview with Donna Maneva, Founder of DOMA, we find out about her innovative Longevyouth Cream that focuses on three key elements - hydration, cellular repair and a youthful mindset to create unforgettable results for skin health.

Please introduce us to the brand and what it strives to achieve.

DOMA is a marriage between science and ancient skincare secrets. The brand’s goal is to achieve results by slowing down and reversing the ageing of the skin. In pursuing this goal I looked at scientific research and why skin suffers premature ageing. Understanding the hallmarks of ageing helped me discover which ingredients effectively regenerate the skin. I didn’t ignore the ancient knowledge and practices within the history of beauty, so I travelled across the globe to source the most efficient natural and organic ingredients to include within the Longevyouth Cream. I spoke to local suppliers and communities and chose each ingredient to serve a particular role in my product.

What results can the DOMA cream achieve on clients?

DOMA Longevyouth Cream supports the mechanisms of skin cell rejuvenation and cellular repair whilst stimulating collagen and elastin production. It is

deeply nourishing, yet lightweight and has a unique mousse-like texture, perfect for all skin types, even sensitive skin. It contains a prebiotic plankton extract which helps balance the microbiome of the skin and Sea Buckthorn Pulp helps to control sebum production and calms oily and acne-prone skin. Sequoia Leaf Extract strengthens the skin barrier and encourages wound healing for smooth, energised and illuminated skin. It can be applied to the whole face, eyes, neck and decolleté area.

Is the cream suitable for a variety of skin types?

Not only did I want to create a cream which would help to encourage cell turnover, and stimulate collagen and elastin production, but I wanted one which would be suitable for every skin type, even sensitive or oilier skins which can react to stronger anti-ageing creams. Multisal Retinol, which is a topical Vitamin A technology has a controlled release system, which allows continuous, small dosages of Vitamin A to be

delivered to the skin, helping sensitive skins become more tolerant and benefit from Retinol-like results. As the cream can calm oilier and acne-prone skins whilst balancing the skin microbiome and we are proud to say that our customers with more problematic skins are enjoying great results.

Your brand supports sustainable initiatives, can you tell us about this?

Whilst results are important, protecting nature and using sustainable ingredients is a priority for DOMA. All of my ingredients are natural and 85% organic. Our packaging is made from only recyclable materials. We choose each ingredient and material mindfully from trusted suppliers with sustainable initiatives. In particular, we have a passion for soil regeneration, so we are proud to partner with the charity DIRT, founded by environmental campaigner and model Arizona Muse.

www.doma-cosmetics.com

LONGEVYOUTH CREAM

Made with natural and organic ingredients to help skin look and feel youthful and revitalised

DOMA Longevyouth Cream is an advanced daily treatment moisturiser supporting the mechanisms of skin cell rejuvenation and cellular repair.

DOMA Longevyouth Cream is packed with natural ingredients ‘hand-picked’ to play specific roles in delivering cellular energy, stimulating cell growth and collagen production, whilst balancing the skin microbiome and encouraging wound healing for smooth, hydrated skin. @doma.cosmetics www.doma-cosmetics.com

Educate to elevate

Impress Aesthetics is run by its proud owner Rufaro, with her vast beauty and medical background, passion and expertise has allowed the training academy to flourish. Renowned for their caring approach to training, top of the range products and experience in the industry, Impress Aesthetics is the perfect training academy for beauty professionals looking to expand their skills. We spoke to a recent Impress Aesthetics student, Olivia Masih, to hear about her experience at the academy.

What course did you train in?

I trained in the Access to Aesthetics course and the Foundation Dermal Filler course. Compared to a lot of other practitioners in the area, the courses were well priced and detailed with no questions left unanswered. I feel confident in my training and have been offered ongoing support from the academy after I completed my course.

Why did you choose to train in additional courses?

I was already qualified in eyelash extensions and eyebrow lamination for roughly two years but this only worked for me as a side job. After I gained confidence in my skills, I decided I wanted to expand my services and offer more treatments to help build my client

base and become a beauty professional to have it as a main source of income.

With so many training courses on offer, what made Impress Aesthetics stand out to you?

I had originally joined a different salon to complete my Dermal Filling course, after paying my deposit I looked in to the insurance policies associated with this salon and realised that the company wouldn’t have insured me on any of the treatments I was training in. I was instantly searching for somewhere else to train and a friend recommended the Impress Aesthetics courses. I looked through their social media pages and sent a message asking some questions, Rufaro responded and explained all the necessary steps I’d need to take to reach

my goals and advised me on insurance. This support and the peace of mind they provided made Impress Aesthetics stand out to me.

What did you achieve in your training course?

In my training courses I learnt so much more than I had expected. I’m not a very outgoing person but the courses built my confidence and taught me invaluable communication skills to use with my clients. I also learnt marketing and social media skills which have helped me build my client base and business. All the treatments I trained in at Impress Aesthetics Academy, I have added to my service list and I will definitely return when I want to learn more and expand my business further.

www.impressaesthetics.co.uk

@iatrainingacademy

Ahead of trends and on top of spend

Experimenting with new colour formulations as the seasons change can have stylists quickly going beyond product allocations by over-mixing and driving up costs. Vish helps salons avoid any spikes in colour waste, leaving their teams free to be creative and keep clients excited.

Summer is here, and as colours blossom into summery pastels, candlelit brunettes and crisper blondes, it can be tricky to evolve formulas without increasing the waste that drives up colour costs. Seasonal change is key to avoiding client stagnation, but introducing new formulas can lead to variable costs. Salons that are using Vish are staying ahead of the trends and on top of their spend.

“Summer trends are taking centre stage now as we shake off the long gloomy winter and chilly spring providing us with an opportunity to change it up for clients and keep them excited by our work,” said Karine Jackson, whose London-based salon, Karine Jackson Sustainable Hair, took first place in this year’s Vish Waste Warrior Awards, with an average value in waste of £0.21 per service, against a national average of £1.19. “Whether it’s Candlelit Brunette, Barbie Blonde, Gemini Hair or Peachy Rose, we will deliver.”

Newquay-based Lucy Bone, a stylist at Jodie Young Colour Bar & Salon, who came second in the Stylist Vish Waste Warrior Award category, agrees.

“One of my favourite things I found while using Vish is that when it came to summer time it made it easy for me to reformulate my colours,” said Lucy, who has an average waste cost of £0.24 each service.

The team at Lisa Hauck Salon in London, which won second place in the Salon Waste Warrior category, have kept their average down to £0.39 per service by mixing up a minimum quantity when introducing a new formula.

“Before Vish, you either mixed up way too much to make sure you didn’t

run out or you had to remember your ratios. Often that wasn’t possible, so inconsistencies crept in or you had to mix up the same amount even when you knew you only needed 25% more,” said Lisa. “Now we mix up a minimum when we have a new formula as Vish can recalculate to replicate in any quantity required.”

Lisa has also trained her reception coordinators so they can mix up colour when the stylist is busy.

“The formula is there with the exact ratio of colour required and thanks to the way the easy-to-use colour drop fills, it’s simple to measure,” added Lisa. “It

means our busy stylists can simply ask for 25% more, knowing the mix will be consistent.”

Business is blooming for Vish salons this summer with costs kept low and clients sent home, once again delighted with their new colour. To join in the fun, head to getvish.com

Photo by Daniela Cerfoglia @ Lisa Hauck Salon.

Collection by GINA GINO - VULCANO

Artistic Director & Hair: Eric Maurice for GINA GINO

Hair Assistant: Sebastien Cattani / Fabrice Bourdin

Styling: Ruben Lima

Makeup: Yely Rodríguez

Photography & Retouch: Pascal Latil

Model: Emilie / Margarita / Yanely / Ale

Video: Gumidafe Gutiér

Production: Live Fashion Studio & ELP Hair Production

Press Release: ELP Hair Production

Collection by GINA GINO - VULCANO

Artistic Director & Hair: Eric Maurice for GINA GINO

Hair Assistant: Sebastien Cattani / Fabrice Bourdin

Styling: Ruben Lima

Makeup: Yely Rodríguez

Photography & Retouch: Pascal Latil

Model: Emilie / Margarita / Yanely / Ale

Video: Gumidafe Gutiér

Production: Live Fashion Studio & ELP Hair Production

Press Release: ELP Hair Production

Collection by GINA GINO - VULCANO

Artistic Director & Hair: Eric Maurice for GINA GINO

Hair Assistant: Sebastien Cattani / Fabrice Bourdin

Styling: Ruben Lima

Makeup: Yely Rodríguez

Photography & Retouch: Pascal Latil

Model: Emilie / Margarita / Yanely / Ale

Video: Gumidafe Gutiér

Production: Live Fashion Studio & ELP Hair Production

Press Release: ELP Hair Production

Collection by GINA GINO - VULCANO

Artistic Director & Hair: Eric Maurice for GINA GINO

Hair Assistant: Sebastien Cattani / Fabrice Bourdin

Styling: Ruben Lima

Makeup: Yely Rodríguez

Photography & Retouch: Pascal Latil

Model: Emilie / Margarita / Yanely / Ale

Video: Gumidafe Gutiér

Production: Live Fashion Studio & ELP Hair Production

Press Release: ELP Hair Production

PRODUCER: ELP Hair Production @elphairproduction

PHOTO & RETOUCH: Latil Pascal @latilpascal

HAIR: Laurie Césari @lauriecesaribyjusthaircoiffure

MUA Stéphanie Joffroy @diamondheart_makeupartist

MODELS: Océane @oceane.leny Aurore @aurore.istria

THE FUTURE OF SKINCARE

Transforming skin with the power of microbiome-friendly formulas

Created by dermatologist Dr Tiina Meder, made in Switzerland.

Meder Beauty offers professional science-based skincare that supports skin health using innovative ingredients such as prebiotics, probiotics and peptides.

Suitable for all skin types and safe to use at all stages of life including pregnancy, breastfeeding and menopause.

Cruelty-free and sustainably sourced.

Free training

for

professionals and 10% off first order (T&Cs apply)

PRODUCER: ELP Hair Production @elphairproduction

PHOTO & RETOUCH: Latil Pascal @latilpascal

HAIR: Laurie Césari @lauriecesaribyjusthaircoiffure

MUA Stéphanie Joffroy @diamondheart_makeupartist

MODELS: Océane @oceane.leny Aurore @aurore.istria

Accounting

Pink Butterfly

T: 07496454532

E: info@pinkbutterflyaccounting.

co.uk

W: www.pinkbutterflyaccounting.

co.uk @pinkbutterflyaccounting

Pin Butterfly Accounting Ltd

Additional Revenue Streams

Studex UK

Unit 7, Holkham Road, Orton Southgate, Peterborough, Cambridgeshire, PE2 6TE

E: studex@studexuk.co.uk

W: www.studexuk.com @studex_uk

Studex UK Studex UK

Aesthetics

Zemits UK LTD

T: 020 4532 5922

W: www.zemits.co.uk

Furniture

REM

T: 01282 619977

E: sales@rem.co.uk

W: www.rem.co.uk

Haircare

Olaplex

E: uksupport@olaplex.com

W: uk.olaplex.com @olaplex @olaplex @olaplex

Hair Extensions

Cliphair

T: 03450 211 311

E: trade@cliphair.co.uk

W: www.cliphair.co.uk @cliphairlimited @cliphair.limited @cliphairextensions @cliphairlimited

Hair Products

Hair Made Easi

Unit 21, Bury Business Centre, Kay Street, Bury, BL9 6BU

E: hello@hairmadeeasi.com

W: www.hairmadeeasi.com @hairmadeeasi @hairmadeeasi @hairmadeeasi @hairmadeeasi

The Hair Extension Group

T: 024 7635 3293

E: trade@thehairextensiongroup. co.uk

W: www.thehairextensiongroup. co.uk @nakedweave nakedweave

Soapbox PR

Unit 18, Hillgate Place, 18-20 Balham Hill, London SW12 9ER.

T: 020 3133 3013

Hair Tools

Denman Professional Tools

Denman International Clandeboye Road, Bangor, County Down, BT20 3JH

E: customer.services@ denmanbrush.com

W: denmanbrush.com @denmanpro

Lash & Brow Growth Serums

Avante Cosmetics

1 Short Hill, Harrow on the Hill, HA1 3BF

T: 07949 508 885

E: info@avantecosmetics.co.uk

W: www.avantecosmetics.co.uk @avantecosmetics @avantecosmetics @avantecosmetics

Natural Products

Inika Organic

T: +44 (0) 203 713 0149

E: simone@inikaorganic.com

W: uk.inikaorganic.com @inikaorganic @inikaorganic @inikatv

Nails & Beauty Products

Hive of Beauty Ltd

1 Queens Grove Studios, London

NW8 6EP

T: 0845 450 4802

E: sales@hiveofbeauty.co.uk

W: www.hiveofbeauty.com @HiveWax @hiveofbeauty

Lisa Kon

E: hello@lisakon.co.uk

W: www.lisakon.co.uk

W: www.lisakontraining academy.co.uk

Natural Skincare

AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB

W: www.aeos.net @aeosskincare activeenergisedorganicskincare

The BeMine Company Limited

Stoneyford, Clifton, Oxon, OX15 0PE

W: www.bemineco.com @bemineuk @bemineuk

Payment Systems

EVO Payments UK

T: 01218279100

E: salesenquiry@evopayments.com

W: www.evopayments.co.uk

Plasma

Plasma Elite

PO Box 3218, Caterham, CR3 4DD

T: 07967392081

E: info@plasmaelite.com

W: www.plasmaelite.com @plasmaeliteoffical

Salon Furniture

Albert Ewan Design

T: 016 70 73 89 79

E: studio@albertewandesign.com

W: www.albertewandesign.com

Salon Software

Concept Salon Design

T: 0151 523 0132

E: sales@salonfurniture.co.uk

W: www.salonfurniture.co.uk

Salon Tracker Ltd

Unit 5a South Park Way

41 Business Park, Wakefield

WF2 0XJ

T: 0113 350 8230

E: info@salontracker.co.uk

W: www.salontracker.co.uk

SimplyBook.me Ltd

30, Gladstonos Street, P. Makedonas Court, Mezzanine Floor, 3041, Limassol, Cyprus

E: support@simplybook.me

W: www.simplybook.me @simplybook.me simplybook

Timely

T: 020 3808 0465

E: sales@gettimely.com

W: www.gettimely.com @timely @liketimely @Timely

Skincare

Miin Cosmetics

T: +34 931 026 228

T: +34 650 911 170

E: sales@miin-cosmetics.com

W: www.miin-cosmetics.co.uk

Tanning

Tan Empire Ltd

All your tanning needs

Unit 17, Cloverlay Industrial Park, Canterbury Lane,Gillingham, Kent, ME8 8GL

T: 07535352956

E: info@tanempire.co.uk

W: tanempire.co.uk

To advertise on these pages please contact the team on 01795 509112 or email

api@cimltd.co.uk

jamesd@cimltd.co.uk

WE WANT TO EMPOWER ALL WOMEN TO FEEL CONFIDENT AND AS A HAIR TECHNICIAN YOU KNOW THAT THE RIGHT HAIR CAN MAKE ALL OF THE DIFFERENCE

T: 07456 909182

E: hello@extensionsdarling.com extensionsdarling

www.extensionsdarling.com