The Salon Magazine March 2012 Issue

Some

like it hot Masterminding a lucrative bridal division, the latest advances in hair extensions and what to wear in the salon now

144821 EDUCATION ADVERT V3:Layout 1

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TRAIN YOUR APPRENTICES WITH THE BEST-IN-THE-BUSINESS Our training isn’t just about teaching the technical skills. It’s also about showing apprentices how to really connect with clients. It’s this combination of technical excellence and customer empathy that sets Sakstrained people apart.

And it’s official, we are the UK’s Best Training Provider with great achievement rates in salon businesses big and small, up and down the UK. We teach apprentices within the salon itself, so there’s no day release, just hands-on, real life learning from the start, ending up with recognised NVQ qualifications.

We offer a range of government funded apprenticeships and advanced apprenticeships including: ■

Hairdressing

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African Caribbean Hairdressing

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Barbering

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Beauty Therapy

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Customer Service

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Retail

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Team Leadership

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Management

Interested? Call Saks Education on 01325 341 605, email education@saks.co.uk or visit www.saks.co.uk.

Saks Education values equality and diversity and strives to ensure the safety and welfare of all our learners.

Social butterflies Cover image courtesy of Leighton Denny Expert Nails Tel: 01685 843 384 Leightondennyexpertnails.com Editor Gemma Ward – gemmaw@cimltd.co.uk Contributors James Davis, Valorie Reavis, Stuart Holmes and Tina Rook Publication Manager Julie Neill – julieneill@cimltd.co.uk Tel 01795 509112 Fax 01795 591065 Account Managers Jennifer Shearer – jenny@cimltd.co.uk Beccy Wells – beccy@cimltd.co.uk Tel 01795 509112 Studio Manager Paula Smith – paula@cimltd.co.uk Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk Tel 01795 509108 Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk Tel 01795 509103 Chief Executive John Denning – jdenning@cimltd.co.uk © 2011 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher.

W

hile it used to be the place for youngsters to hook up with friends and virtually poke their acquaintances, Facebook is coming into its own as a onesite global marketing phenomenon. With over 845 million active users and counting, it’s now become an essential modern day communication tool used for a variety of tasks from keeping tabs on birthdays to organising events. But its ambitious makers have their sights firmly set on even bigger plans.

From technophile grandmothers to preteen children, the site offers businesses a ready-made captive audience. While it’s early days, plans have already been unveiled to help firms capitalise on its success. Indeed social marketing has become one of the most important trends we’ve seen for decades – and it’s only going to get bigger.

With this in mind, this month we’ve enlisted the knowledge of expert Valorie Reavis for a special Facebook masterclass (page 56).

The first of a series, she delves into the site’s powers and reveals how to make the most of them. Because no matter how much money you turn over, thanks to its free price tag, taking advantage of this new strategy is open to all.

Speaking of making the most of opportunities, James Davis, owner of the Clay Salon and Spa in Oxshott, has also written a piece this month on his battle through the

recession. Despite opening in a dire economic climate and facing a number of challenges, the young entrepreneur has overcome every obstacle – growing his business last year by 100 per cent month on month - to achieve huge success. He reveals his top tips for growth in his piece starting on page 54.

One of the best ways to grow your own salon is to expand your client base and we can’t think of a better way than catering for the bridal market. According to many industry experts, every salon owner should be promoting hair and beauty services for wedding parties because it’s such a lucrative market to tap in to. If you’ve often considered this sector but haven’t known where to start (or already have a division but want some fresh ideas), we’ve spoken to some bridal frontrunners in our feature, The wedding planner, starting on page 44.

Lastly, we all know that what your team wears in the salon can speak volumes about your brand and business. And this season, particularly in the beauty sector, we’re seeing a real shift towards in-salon glamour.

Personally, we think the ‘Essex effect’ has an awful lot to do with it. So if you’re thinking of investing in some new threads to give your team’s image a facelift, don’t buy anything until you’ve read our salon wear feature, starting on page 38.

GEMMA WARD, EDITOR

Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited.

The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any Cert no. TT-COC-2200 advertisement.

www.thesalonmagazine.co.uk | 03

CONTENTS

07 INDUSTRY UPDATE

March 2012 news 07 INDUSTRY UPDATE

Essential hair and beauty news

12 SALON SOCIAL

Industry places and faces

14 STAR ATTRACTIONS

Celebrity hair and beauty gossip

17 NEW PRODUCTS

products 17 NEW PRODUCTS AND TREATMENTS This month’s best hair, beauty, nails and tanning launches

30 BETTER, FASTER, STRONGER The latest hair extensions systems for 2012

38 MATERIAL GIRL

What to wear in the salon now

30 HAIR EXTENSIONS

44 BRIDAL HAIR AND BEAUTY 04 | www.cimltd.co.uk

business 44 YOUR GUIDE TO BRIDES

Tapping into the lucrative world of weddings

50 PRODUCT INNOVATION

How advanced beauty company E>Swin has made offering an IPL service affordable for all

52 RISING TO THE CHALLENGE

Clay Salon’s James Davis reveals how he’s set up a profitable business despite the recession

56 FACEBOOK MASTERCLASS

Social media expert Valorie Reavis unravels the basics behind running a successful Facebook business page

58 TWO’S A COMPANY

Stuart Holmes explains why in business two heads are often better than one

17 NEW PRODUCTS AND TREATMENTS

SEE US ON STAND R6

4 & 5 MARCH EXCEL, LONDON

THANK YOU For Making CND Your Number One Choice BEST BEAUTY BUYS 2012

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As seen on

INDUSTRY UpDaTe

THE WINNERS

Saks Kings Hill

Saks recognises its best salons at national awards ceremony

T

he crème de la crème of the Saks Hair and Beauty salon group were celebrated last month at a glittering national awards ceremony in London.

Held at the Hilton Metropole, over 700 attendees from salons all across the UK made their way to the event to recognise the success of their peers. And with only 20 awards up for grabs spanning over eight categories – including individual and salon awards as well as photographic – the competition was fierce.

Among the biggest winners of the evening was the team from the Kings Hill franchise in West Malling, Kent, which took home four prizes for Stylist Image, Marketing, Customer Care and Salon of the Year. Owner Claire Denyer opened the franchise five years ago and has since won several accolades and seen the business go from strength to strength.

Meanwhile, equalling her salon’s success was Saks Aberdeen, which also took home prizes for Customer Care and Salon

of the Year as well as Skills Therapist and Beauty Post Graduate.

One of the evening’s highlights was the unveiling of the Saks Photographic Image Awards entries, which showcased the creative talents of some of the company’s finest stylists. The winners included newcomer Taylor King from Saks Great Yarmouth, who won the Junior Photographic Image Award for his directional session styling look; John Goddard of Saks Skipton who took home the Men’s Image Award for take on a must-have men’s cut and colour; and Amy Curran from Saks Altincham branch who was presented with the Avant-Garde Image Award for her “inspirational” image.

Saks Hair and Beauty is one of the UK’s biggest salon franchise companies and boasts 130 branches nationwide. Last year it unveiled an international strategy and opened a salon in Mumbai with a view to launch a 200-strong network over the new five years. Meanwhile, the group also boasts another salon in Dubai.

THE SPECIAL ONES: Claire Rhodes – Saks Cheadle; Charlotte Harris – Saks Whitley Bay; and Zoey Wenzler – Saks Chester-Le-Street APPRENTICE AWARDS: Hairdressing Apprentice Award: Grace Dalgliesh – Saks Lytham; Hairdressing Advanced Apprentice Award: Julia Rennison – Saks Chester-Le-Street; and Beauty Therapy Apprentice Award: Charlotte Roberts – Saks Cheadle PHOTOGRAPHIC IMAGE AWARDS: Junior Image Award: Taylor King – Saks Great Yarmouth; Stylist Image Award: Claire Denyer - Saks Kings Hill; Men’s Image Award: John Goddard – Saks Skipton; and Avant-Garde Image Award: Amy Curran – Saks Altrincham SKILLS THERAPIST AWARD: Marie Souter – Aberdeen David Lloyd BEAUTY POST GRADUATE DIPLOMA AWARD: Marie Souter – Aberdeen David Lloyd MARKETING AWARDS: Saks Chester, Saks Kings Hill and Saks Bromsgrove CUSTOMER CARE AWARDS: Saks Aberdeen, Saks Dundee and Saks Kings Hill SALON OF THE YEAR AWARDS: Saks Milton Keynes, Saks Kings Hill and Saks Aberdeen

www.thesalonmagazine.co.uk | 07

INDUSTRY UPDATE Essex salon launches television-style competition in support of local employment campaign for young people

Beth Ditto to launch new MAC make-up range

Southern salon group Headlines Hairdressing has launched a competition to find a new apprentice in support of Echo Newspapers’ Getting Essex Back To Work campaign.

Mirroring the format of BBC show The Apprentice, Essex youngsters will be put through their paces via a series of “simple tasks” on the salon floor.

Managing director Simon Harris has teamed up with the Central Training Group, one of City and Guilds’ largest NVQ hairdressing providers in the UK, to offer the career opportunity for an aspiring stylist. The academy’s Billy Moore will whittle down the finalists who will then be called into the salon to be interviewed by a hairdressing panel.

Martin McNeill, editorial director of Echo Newspapers and mastermind of the campaign, says: “We are delighted to be working alongside Headlines and Central to give a young person the opportunity to get their foot on the ladder of a career in hairdressing.

“Our Getting Essex Back to Work campaign is all about promoting ways to employment – so it is especially pleasing that by working together on this innovative competition, we are actually creating an opportunity in what is currently a tough job market.”

Gossip frontwoman Beth Ditto is following in the collaborative footsteps of Lady Gaga this year by taking on a new ambassador role with MAC. The plus-size fashion icon is set to launch her own make-up range with the brand this June. And while they’re keeping tight lipped about its specifics, we’ve heard that “chola girls” may be one of Ditto’s sources of inspiration.

Simon Harris and Billy Moore – image courtesy of Echo Newspapers

Heads Up…

Bio Sculpture founder Elmien Scholtz wins global award for emerging entrepreneur Bio Sculpture founder Elmien Scholtz has been awarded with an Ernst and Young World Entrepreneur Award after scooping the Emerging Entrepreneur category in the South African chapter.

The awards started in the US in 1986 and are now recognised as a global scheme – spanning over 140 cities in 50 countries – for successful business people.

Having originally opened her own salon in Port Elizabeth, South Africa, Scholtz went on to launch Bio Sculpture Gel in 1988 offering the world’s first one-step soak-off coloured gel. Today her brand is exported to 39 countries and it sold over 2.4 million products in the year to August 2011.

This year the founder hopes to grow the business further with the introduction of two new product lines.

08 | www.cimltd.co.uk

Organic Colour Systems Wow Factor were among the winners of the unveils recent Your Hair Awards after international scooping the accolade for Best Luxury Organic expansion plans Range.

British company Wow Factor, which distributes a range of beauty brands including Tandare, Flirties and Organics, has announced plans to expand globally.

Following a share and investment shuffle, owner Britta Brueger will continue serving our shores as well as expanding worldwide with the company’s lashes and waxing division while Collin Brooker will form Wow Factor International to focus on spray tanning. Brueger comments: “We believe this realignment and substantial investment in the market reflects our confidence in the professional beauty sector, our brands as well as the knowledge of all people and companies associated with Wow Factor. This major step is a positive move forward in continuing to offer the excellent customer service and both innovative and high quality products we are renowned for globally.”

Jane got gelled.

Jane Lynch is wearing OPI’s new brush-on GelColor in her favourite OPI shade, Suzi Says Feng Shui.

A professional service.

AFFORDABLE LUXURY Call 01923 240010 or visit www.lenawhite.co.uk

lena white

INDUSTRY UPDATE Karen Betts to offer help to people with facial disfigurements through The Katie Piper Foundation

Win…

To celebrate the launch of its Kitoko Advanced Hair Therapy line, ASP is giving away a Fiat 500 and two iPads. To be in with a chance of winning, email a photo of your favourite Permanent cosmetics therapist Karen Betts Kitoko product in an interesting location has been named an exclusive consultant for with a short sentence about why you The Katie Piper Foundation. Having worked love the brand to E: Competition@ with former model Piper as she recovered from asphair.com. The competition her acid attack in 2008, Betts recreated her lips, closes on 30 March. brows and eye definition definition over a 12-month period.

The experience led her to offer her services to help improve the lives of other people with facial disfigurements disfigurements and she will now take on an integral role for Piper’s charity.

The Katie Piper Foundation aims to make life easier for people living with burns and scars and is aiming to provide sufferers with access to the best treatments available; Hairdressers get in gear for Betts is the first in this growing network of therapists. She says: “It’s a fantastic charity charity Round the Island and I’m delighted that we can help; I hope this collaboration will be a success and that Ibiza Cycle Challenge we can help as many people as possible.”

If you’d like to raise money for the Great Ormond Street Hospital Children’s Charity and take in some beautiful Balearic scenery at the same time, John Frieda’s The Skin Deep Cosmetic Safety latest cycle Database has named Living Nature challenge is as a Safe Cosmetics Champion. The for you. Taking New Zealand brand offers a line-up of place on certified natural skincare and now Saturday 5 and boasts one of the lowest safety Sunday 6 May, ratings on the Database. the hairdresser Safecosmetics.org will lead a group of fundraisers along Ibiza’s southern coastline, back up the west side towards San Antonio and then across the northern shores in a route totalling 150km. Afterwards the group will celebrate at the island’s famous Pacha nightclub. To participate there’s a non-refundable registration fee of £75 and each cyclist must raise a minimum of £1,000 for Hairaising, which includes the £525 trip cost (excluding flights).

Sign up at Gosh.org/Ibiza.

MANCHESTER LONDON PROFESSIONAL HAIRDRESSER NATURAL AND ORGANIC LIVE PRODUCTS EUROPE

Safety first…

THE TO DO LIST 1-2 April; Manchester Central; free if you pre-register online; Prohairlive.co.uk

1-2 April; Olympia, London; free for pre-registered visitors; Naturalproducts.co.uk

As the biggest hair show in the north of England, Pro Hair Live will showcase a wide range of professional brands and free seminars for salon owners and hairdressers looking for inspiration and business advice.

Offering a range of organic and ethical products all under one roof, this exhibition is a great source for salons wanting to tap into the green movement – and there’s even a dedicated section for Natural Beauty and Spa.

10 | www.cimltd.co.uk

Geordie sure…

Inspired by the volume-charged curls of Cheryl Cole, Eldon Garden’s Y Salon has added The Geordie Blow-Dry to its service menu. Starting from £25, clients can undergo a 40-minute transformation to voluminous celebritystyle locks.

nailtiques now in colour

milan

maui shanghai

The only professional colour range with added protein 16 colours available

Call 01827 280 080 or email sales@graftons.co.uk www.graftons.co.uk

salon events

Salon social Philip Kingsley is sponsoring Bromley Swimming Club and has pledged a supply of its protective hair cream Swimcap originally created for the 1984 Olympics.

The top performing swimming team will also receive contributions from the British hair care company for vital equipment to help its members continue their success.

1

Anne Veck hosted her annual salon awards ceremony last month in Oxford. Among the winners from the award winning stylist’s team was Tia Jacobs who won Most Loved Hairdresser and Men’s Hairdresser of the Year as well as Becky Stewart and Hannah Brown (pictured) who took home Creative Talent accolades.

Following the success of its recent Rush Live event, Rush donated all the proceeds to the Great Ormond Street Hospital Charity – totalling almost £9,085.

The money will go towards building a new area of the hospital set to open this spring.

The salon group has been fundraising for the cause since the Hairaising appeal began and also donated £50,000 in 2010.

The Richard Ward Hair and Metrospa celebrated its trainees’ success recently at the salon’s annual Apprentice of the Year Awards. While most of the winners were selected by a judging panel, the Junior of the Year Award – which went to Danielle Modlock – was voted by the salon’s senior team based on her work ethic and achievements throughout the year.

Sweet Squared’s Samantha Sweet jetted to San Diego with her parents Simon and Gigi Rouse last month for Rhonda Benbo’s leaving party. Jim and Linda Nordstrom and John and Kristine Heffner, who were joined by an army of friends from all over the world, threw a huge party to say goodbye and celebrate the former vice president of international sales’ 23-year CND career.

12 | www.cimltd.co.uk

Special events, fundraisers and industry parties

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Inuenced by the latest fashion and lifestyle trends, LDN:Skins is the quintessential sunless tan of 2012.

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SET THE TONE LDN:SKINS LTD. T: +44 (0)1923 760 110 www.ldnskins.com

SALON EXCLUSIVE RETAIL

celebrity salon

Star attractions The latest celebrity beauty and hair-dos Hair HeaVen

A whole host of UK television stars flocked to Flip-In Hair’s stand at a gifting event in Manchester last month to get their hands on a perfectly matched human hairpiece.

The brand is becoming well known among industry insiders for its innovative products and a line-up of celebs – including Dancing on Ice’s Georgie Porter (pictured) as well as Coronation Street’s Michelle Collins and Vincent Brooke – took home one of its wefts on a wire each. Easy to apply, the extension is attached to an invisible ring that sits on top of the head before the natural hair is pulled over the top to conceal the join. And with a multitude of colours and lengths to choose from, it’s a great retail item for salons.

FilM bUFF

Wahl artistic team member ‘5ive’ was the main stylist on the set of George Lucas’ new ‘40s war film, Red Tails. Last month the hairdresser also jetted across to New York to style stars Cuba Gooding Junior and Terence Howard for its global premier. “As it was a period film set in the ‘40s I had to research hairstyles from that period and recreate them,” says the stylist. “It was an amazing experience to meet the cast and go along to the NYC premier.”

14 | www.cimltd.co.uk

absolUtely FabUloUs Multi award winning hairdresser Guy Kremer styled Emma Willis’ short brunette bob recently for a risqué shoot for Fabulous magazine. The television presenter, who gave birth to her second baby with husband Matt Willis just six weeks before, starred in the sexy imagery on the cover and inside the publication.

Kremer, who’s worked with the fashion and television world’s crème de la crème, says: “Emma’s a great girl to work with and exactly the kind of client every hairdresser dreams of.”

Image courtesy of Andrew Barton

PRODUCTS & TReaTmenTS

Spring’s latest product launches, hair extensions and what to wear in the salon

Classic beauty S

pring has almost sprung and it’s time to update your menu for the new season. So from the latest skincare products to sunless tanning and pedicures, you’ll find all the inspiration you need right here…

www.thesalonmagazine.co.uk | 17

HANDS & FEET TREASuRE TRoVE Inspired by sandy beaches in far-flung exotic places, Leighton Denny’s Castaway collection offers six tones that are perfect for summer.

And with pop-bright colours including red Coral Reef and acid green Shipwrecked alongside muted grey Message in a Bottle and milk chocolate Coconutty, there’s something to suit everyone. £5.96 + VAT/ RRP £11; Tel: 01685 843 384 Leightondennyexpertnails.com

ViTAmiN SHAkES

In four fresh formulas including Bananarama and Marry Me Berry, LCN’s new colour twister Hand and Body Creams contain a wide range of natural ingredients to nourish and revive the skin. Available in 50ml and 300ml sizes from £3.45 + VAT each; Tel: 01273 837 302 Beautyconcepts.co.uk

THE RoyAliST

Just in time for the Queen’s Diamond Jubilee, Bio Sculpture’s The Royal Collection offers a range of dazzling soakoff gel shades that are fit for a princess.

Standout shades include royal blue Duke and gold sparkle Her Majesty. Tel: 0845 331 2347 Biosculpture.co.uk

luxuRy clEAN

Inject some luxury into your hand treatments or salon bathroom with Molton Brown’s first antibacterial hand duo. Featuring a sophisticated aroma of basil, blackcurrent and mint, the Rok Mint liquid hand wash and lotion leaves the skin feeling velvety soft and perfectly cleansed. £15 each; Moltonbrown.co.uk

18 | www.cimltd.co.uk

i wANT cANDy!

Sugary sweet and bang-on-trend, Gelish’s new Candy Land collection is the perfect accessory for summer’s love affair with pastels. And with six mouth-watering shades to choose from and results that last 21 days, clients won’t be able to resist a bit of pick ‘n’ mix for their fingertips. £19.99 + VAT each or buy the collection and get one free; Tel: 0800 014 8300 Nailharmonyuk.co.uk

The original everlasting manicure

tried, tested and proven system that adds strength and durability to natural nails The all-in-one system that is one of a kind Bio Sculpture Gel is available in over 150 colours with matching nail polishes. A variety of gels are offered to create custom made overlays and sculptures to cater for all nail types. Minimal bufďŹ ng, no primers or bonders needed. Easy, quick soak off without damage to nails. Nail art can be embedded in the gel, giving a long lasting ďŹ nish. A damage free nail hardening treatment that enhances growth of natural nails.

The only clinically tested nail Gel that received a Five Star Rating For further information on starter kits and training courses for beginners and experienced nail technicians call 0845 331 2347

New Design Gel Pots Coming Soon

www.biosculpture.co.uk

Tel: 0151 286 5862 • www.pinaparieuk.com www.thesalonmagazine.co.uk | 19

BODY & TANNING IN THE NUDE

STRICTLY TANNING

Great for clients on the go, Sunjunkie’s new collection of clear tanning solutions and retail products subtly develop on the skin to create a natural looking bronze hue. And best of all, the range completely eliminates the worry of colour guide transferring onto the clothes and bedding.

Available in a range of professional solution strengths and Dark and Deliciously Dark Self-Tan Mousse from £10.79 + VAT; Tel: 0161 491 4499

Compatible with all airbrushing systems, Strictly Professional’s Tanning Solution is available in two shades to create the perfect finish. Key ingredients include naturally derived DHA and Erythrulose alongside aloe vera and vitamin E for extra nourishment and lasting colour. 2ltr from £54.95 + VAT; Bellitas.co.uk

TONI & GUY

STARTING AGAIN

Perfect for retailing alongside any self-tanner, Vani-T’s Tan Eraser Mitt removes sunless tanning build up or corrects mistakes all in a few sweeps. Clients simply wet the mitt, squeeze out excess water and rub the offending areas. RRP £17.70; Tel: 0208 280 1026

STAYING FIRM

New for spring, St. Tropez’s Gradual Tan Plus Firming retail product boasts a quadruple action formula that firms, tones and moisturises while it tans.

Laden with a host of high-tech ingredients, it contains the first DHA on the market to contain allo-melanin which mimics the skin’s own melanin for a natural look. RRP £20; Tel: 0207 845 6330 St-Tropez.com

INSTANT STRESS BUSTER

Launching with a trio of products containing relaxation-provoking ingredients such as lavender and sage, Aveda’s certified organic Stress-Fix range features an aroma that’s been proven to relieve feelings of stress. Clients can buy its Body Lotion, Soaking Salts and Pure-Fume Rollerball as retail or indulge in a 75-minute Aroma Blend and Body Massage featuring Swedish massage and deep tissue techniques. RRP from £21; Tel: 0870 034 2380 Aveda.co.uk

20 | www.cimltd.co.uk

SKIN & MAKE-UP TONI & GUY

TRIPLE THREAT

Created especially for the over 40s market, La Biosthetique’s Dermosthetique range comprises a trio of products to target the first signs of ageing. Its Patch Gel Liftant intensively moisturises the eye contour to calm and lift, Serum Anti-Rougeurs combats thread veins, while Serum Depigmentant fights age spots to reveal more radiant skin. Tel: 01296 611 731 Biosthetique.co.uk

GET IN SHAPE

Fresh from LA, celebrity favourite Billion Dollar Brows offers a full range of professional and retail products for the eyebrows.

Brought to the UK by advanced therapist Kerie Hoy, the company is now offering British and Irish therapists the chance to train in the brand’s own unique brow-shaping service.

Tel: 01462 888 426 Keriehoy.com

ESCAPE TO THE MED

Offering a colour collection inspired by the countries of the Mediterranean, Royal Affem’s SS12 make-up line combines hot colours and brown earthy shades enhanced by gold and iridescent bronze. From £4.96 + VAT; Tel: 01527 836 387

STAR LASHES

As worn by Christine Bleakey for Dancing on Ice and Amanda Holden for Britain’s Got Talent, Liz Martins’ range of Salon System eyelashes are becoming a firm celebrity must-have. The make-up artist’s range of strip lashes, which launched at the end of last year, combine a multitude of looks for an eye-opening finish. From £3.95 + VAT; Capitalhairandbeauty.co.uk

22 | www.cimltd.co.uk

THE NATURAL CHOICE

Inspired by the simple lifestyles of village people in Malawi, Thea Skincare combines natural and organic ingredients for its collection of gentle and ethical products. Split into key skin type categories including anti-ageing and dry/mature, the affordably priced range offers something for every client wanting to discover the benefits of natural beauty.

Theaskincare.com

R O YA L E F F E M An Amazing Make-up Offer Receive a ROYAL EFFEM Cubotto Tester Stand complete with testers worth ÂŁ955.00 absolutely free of charge when you order just 1 of each retail stock, plus you will also receive samples, show card, price lists, brochures and training free of charge with this order *Limited offer (subject to availability)

To find out how you could benefit from becoming a stockist call 0845 230 1581 or 01527 836 387

royaleffem.co.uk

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HAIR MICRO MACHINE HEADS COUNT Containing an indulgent blend of Karité and Argan oils, ASP Kitoko’s Oil Treatment is perfectly balanced for the hair and scalp to revive tired strands while helping to neutralise free radicals. RRP £27.95; Tel: 01794 527 111 Asphair.com

RESCUE REMEDY

Packed with the same technology as its larger contemporary, Cloud Nine has unveiled a Micro Wand designed specifically for shorter hair. Special features include onetouch temperature control and a ceramiccoated barrel containing a secret ingredient for added shine.

RRP £99.95; Tel: 0845 026 7121 Cloudninehair.com

COMING TO BLOWS

The latest introductions to Paul Mitchell’s Awapuhi Wild Ginger range, Hydromist BlowOut Spray and Hydrocream Whip have been designed to offer volume while they smooth.

Ultra moisturising and a must for fighting frizz, both products contain luxe ingredients to help take a professional blow-dry to another level. From RRP £6.50; Tel: 0845 659 0013 Paul-mitchell.co.uk/awapuhi

Featuring the range’s key ingredient argan oil, Osmo has launched Berber Oil Shampoo, a rejuvenating cleanser that promises to instantly repair and strengthen the hair.

RRP £9.99; Tel: 0141 814 6572 Osmoessence.co.uk

TONI & GUY

PROUD AS A PEACOCK

Ghd has reinvented its styler for SS12. The limited edition Peacock range features the Classic Gold version transformed with striking plates, accents and power indicator light in three gem stone colourways. Moreover, each comes encased in its own keepsake box and shimmering peacock feather embroidered bag. RRP £119; Tel: 08453 301 133 Ghdhair.com

24 | www.cimltd.co.uk

ORDINARY IS NOT AN OPTION

SHOW YOUR HAIR

SOME LOVE

www.macadamiahair.co.uk T: 08448 40 30 40 FOLLOW US ON FACEBOOK & TWITTER

ADVANCED BEAUTY FIRM SOLUTION

Offering a non-invasive alternative to a tummy tuck, Viora’s new ReFit machine can be used alongside professional slimming and cellulite services to help firm lax and sagging skin. E:sales@aztecservices.uk.com Aztecservices.uk.com

NEW PHASER Boasting fast and effective hair removal on a wide range of skin types, Chromogenex’s new Phaser 808 features an intelligent diode laser and state of the art smartlite technology. E: sales@ chromogenex.com Chromogenex.com

THE LIFE AQUATIC

A new development in microdermabrasion, The Carlton Group’s new VisageH20 machine uses Aquabrading to effectively rejuvenate the skin. Adopting a combination of high-pressure air and water, it promises to speed up the skin’s natural renewal process for a more youthful appearance. Tel: 01903 768388 Thecarltongroup.co.uk

AIRTIGHT INVESTMENT

New from Oxyjet, the Leo De Luxe facial and body machine brings its Diamond Head Oxy Fusion technique in microdermabrasion to the UK. Used in conjunction with its Intact products, the compact and portable machine boasts red and blue light technology as well as the brand’s scientifically tested pressure injection system to deliver anti-ageing results. Tel: 01775 722 243 E: enquiries@oxyjetuk.co.uk

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HAIR EXTENSIONS

The mane attraction Now boasting faster application times and longer lasting results, there’s never been a better time to consider the business benefits of hair extensions

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hether they’re your bread and butter or just another string to your bow, hair extensions are becoming an essential skill for every hairdresser.

Once the reserve of WAGs, they’ve become a sought-after transformation tool for shoots and catwalk shows – leading to them being accepted by the fashion elite.

And moreover, with the majority of A-list stars sporting them for the red carpet,

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they’ve become a must-have secret beautifier for special occasions among us mere mortals too.

The good news is that it’s never been easier to offer hair extensions in the salon: with the diversity of systems on offer, there’s something to suit every type of business and client. And what’s more, as technology evolves, revolutionary products offering faster application times, less visible bonds and longer lasting wefts of hair are

re-shaping the market to make it more appealing to an ever-widening client base.

The revolution

When hair extensions first hit the market there were limited options available for stylists and application time for a full head could run well into six hours. Now however, product houses have managed to slash this time down considerably with innovative methods and techniques.

HAIR EXTENSIONS

Extending profits

Claire Bartley, marketing director of Racoon International, reveals how to make the most extensions for your business • Extension work demands a totally different way of thinking. When cutting you’re thinking about how much hair to remove; with extensions, you’re thinking about how much hair to add.

• The value of solid education can never be over-estimated. Consummate understanding of extensions – their potential and their limitations – is essential.

• Review your training to keep not one

but two steps ahead of what clients want.

• Extensions taking hours to apply is a misconception. More volume and body can be done in a lunch hour.

• To maximise profit, charge an hourly rate for extensions work (£75 an hour is about average) plus the cost of the hair.

• Recognise that not every hairdresser makes an ‘extensionist’ just as they

don’t all make colourists. They must want to do the work and build their skills accordingly.

• Remember the most rewarding aspect of delivering a good extensions service is the joy you give to someone. The emotional impact of hearing a client say “These extensions make me look amazing” is beyond measure.

Tel: 0844 335 0999 Racooninternational.com

Today there’s a colossal choice of systems on the market from micro loops to cold fusion and a range of temporary solutions that make creating length and volume even quicker and easier. Moreover, the modern systems are often kinder to the hair too.

One of the latest advancements on the market is Great Lengths’ Multisonic system, which allows stylists to apply five bonds of hair at once – thus speeding up the application process considerably.

“These days speed is just as important as the results achieved,” says Great Lengths ambassador Paul Faltrick. “Clients often get restless so quicker methods help them be more comfortable. Multisonic allows hairdressers to apply a full head in one to two hours.” The company offers over 55 shades of hair and says it has also updated its processing methods to ensure greater quality.

clients can get eight months’ wear for the price of four. Volumize Hair Extensions (Volumizehairextensions.co.uk) supplies luxurious Indian remy hair for this method and prides itself on offering superior customer service and next day delivery.

Meanwhile, newly re-branded Hair Development (Tel: 0207 790 4567) offers a wide range of accessories for a successful extensions business. And although it’s not brand new, the company is touting its Strongest Link Mini Strands application system as a hot contender for micro-rings in 2012. Similar to its contemporary, mini strands of human hair are fed through a link with the client’s own hair and then pressed into place using its Supreme Pressing and Releasing tool. This offers a virtually invisible bond while the company promises it will last for at least three months and over 100 shampoos.

But if you’re looking for a super quick client turnaround, Hair Contrast UK’s Tape On/Tape Off system offers a viable solution. Using wefts with waterproof tape attached, stylists can personalise and fit a full head in under an hour. Clients will then need to visit the salon every eight weeks for maintenance where the hair is removed and readjusted. The benefits of the system are that the hair can last up to a whole year providing the client maintains the extensions as directed by the salon (a full home care manual is supplied for every client). Starter packages begin at £395 + VAT, which includes a in-salon training for all staff and a full head for extensions for the first client so the start up cost is recouped from the first bill (Tel: 01908 867 316 Haircontrast.co.uk).

Extended wear time

The need for speed

Micro-ring extensions are also gaining momentum as the modern choice for hairdressers that want to offer natural results in super speedy time. Tatiana Hair Extensions in London’s swanky Kensington has built a solid business using this application alone. The system’s popularity has also soared thanks to its promise of being kinder to the hair since no heat or adhesives are involved. Using tiny copper rings, the extension is threaded through the real hair and clamped down - leading to results that last up to four months. Moreover, depending on quality, the same hair can often be reapplied so

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Long-lasting hair is also one of the main advantages of salons using Racoon International’s bonding system.

Exclusively formulated for the company, small translucent bonds (about the size of uncooked grains of rice) bond the extensions to superfine sections of the wearer’s hair. Scientifically proven not to damage hair, the bonds are easy to apply and quick to remove, leaving no trace or residue. But the best news is that if cared for correctly, they can last up to six months.

“Racoon International’s bonded extensions offer the most effective system on the market today,” says Claire Bartley. “The supreme quality re-useable hair extensions are available in a fantastic range of colours which can be blended to perfection.

Root to point correct and cuticle intact, it can be worn for up to six months with regular maintenance.” (Tel: 0844 335 0999 Racooninternational.com) Lastly, also offering an extended wear period of up to six months, Additional Lengths’ new Remi Cachet range has been making waves in the industry thanks for its high quality luxe hair and versatile bonding. The company offers the line in either weft form or tipped with high quality Italian keratin adhesive (Tel: 01642 827 213 Additionallengths.co.uk).

So if you’ve been considering the benefits of training in hair extensions, there’s never been a better time to take the plunge.

And even if it doesn’t constitute a major part of your menu, it’s a technique that’s becoming an essential part of a modern day salon service.

Volumize Hair Extensions

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Luxury Human Remy Hair at a competitive price, offering a Fast, Fabulous and Friendly Service!

Do you want to stay one step ahead of the Trend?

It’s easy with She by Socap Extensions @ Trendco.

Trendco, the UK’s number 1 alternative hair supplier, is proud to launch the beautiful She by SoCap Extension collection for Spring 2012.

Don’t get left behind, call now for ‘sneak preview’ information on beautiful bonded, exclusive weft and gorgeous clip-in solutions.

Trendco Head Office 01273 774977 www.trendco.co.uk Or send your contact details to info@trendco.co.uk and we’ll contact you.

Receive a FREE Colour Ring with your first order over £80 in March!

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www.thesalonmagazine.co.uk | 33

HAIR EXTENSIONS

Sales boost Retail ideas to make the most of a hair extensions division

Halo Shampoo and Conditioner, RRP £4.99 each; Tel: 01924 335 835

Michel Mercier Detangle Brush, RRP £14.95; Michelmercier.co.uk

Flip-In Hair Pasoday Ponytail, available in 43 colours, RRP £124.99; Tel: 01926 659 500

Beauty Works Clip-in Extension, £17.99 + VAT/ RRP £29.99; Beautyworksonline. com

Great Lengths haircare and styling range, RRP from £4.50; Tel: 0113 216 3070

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BONITA HAIR EXTENSIONS A positive forward thinking company run Fast Track Training Courses that will give you the confidence to decide what you want to earn, in the Exciting World of Hair Extensions!

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www.thesalonmagazine.co.uk | 35

SALON UNIFORMS

Salon glamour

Yesterday’s mundane salon uniforms are being replaced by elegant garments your therapists will actually want to wear

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Inline London PS930 dress, available in black and electric blue, £42.99 + VAT; Tel: 0845 077 0045 Inlinelondon.co.uk

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hen former TOWIE star Amy Childs stepped out in her ultra glam dressstyle salon uniform at the end of last year to open her new business venture, we knew it would spark a nationwide trend. Snubbing the more traditional salon wear styles she instead opted for sexy purple dresses by fashion label Hybrid featuring nipped in waists and capped sleeves. And with that, she’d brought the glamour back into beauty therapy.

According to Hybrid’s Caroline Mills, the designs are an extension of Childs’ glamorous persona: “Amy’s well known for wearing fitted pencil skirt dresses and she was keen for her salon to mirror her image,” she explains. “However, while it was of course important for her staff to look great, Amy was adamant that her dresses had to be practical.” With this in mind, they were designed using a stretchy bengaline material that moves with the body and doesn’t ride up or restrict movement. Moreover, as the dresses come below the knee, they also have a split in the back so her team can walk around freely.

While Hybrid’s dresses were created exclusively for Amy Childs’ Salon and the label isn’t planning on collaborating with any other beauty businesses, we’re already seeing the design’s influence across the industry.

For SS12, a number of glamorous salon-specific pieces have entered the fold in a wide variety of on-trend colours and prints. There’s also been a stronger focus on feminine cuts and tailoring as well as luxe detailing including satin trims and diamantes. And for some, introducing

SALON UNIFORMS accessories such as scarves, belts and shoes has meant therapists can update their look for a fraction of the cost.

But the biggest revelation for the season is the return of the dress. “The dress is definitely back,” says Inline’s Abi Briggs. “We’ve introduced two designs to our signature collection and both offer a fabulous feminine alternative to trouser and tunic suits.” Nicky Argyle from Cordcourt adds: “Dresses give a great corporate look and when worn with the salon logo or colours of the business, they bring a feminine edge to the world of beauty.”

The company has added a simple dress to its new line featuring tailored panels for a better fit along with a neat square neckline. Likewise La Beeby is also touting the dress as its one to watch and has created its Madeleine over the knee version to “flatter all shapes and sizes.”

Meanwhile, Irish brand Diamond Designs has introduced three styles to its new collection including the Anna with a square neck and diamante zip, the Sophia in linen and the Nicole, which is its popular tunic re-worked into a dress.

However, for salon owners still wanting the glamour of a one-piece but aren’t sure

Dressing up

about deviating from a tunic, La Beeby’s Rosalie style is just as feminine but can be teamed with leggings or trousers.

Likewise, Simon Jersey has created some on-trend tops for SS12 such as its Justina wrap-over style tunic or its Joy mandarin collared version. And lastly, Grahame Gardner has also updated its highly popular P918 tunic with a contrasting belt – available in seven colours - to emphasise a nipped in waist.

So if you want uniforms that reflect as much glamour as your business, don’t miss the industry’s latest launches for SS12.

Turn up the glamour stakes with our pick of beauty uniforms

Grahame Gardner Vitality P918 tunic, £19.95; Tel: 0116 255 6326; Grahamegardner.co.uk

Aurora Jasmine long sleeved tunic and Mulan tunic, from £23.99 each; Tel: 0845 521 0051 Cooperativeclothing.co.uk Diamond Designs Lili Leaf tunic, £43.32 + VAT; Tel: 0845 0800 576 Diamonddesignsuniforms.co.uk

Beauty Street Hawaii Tunic and Trousers, available in black or white, £92 + VAT; Tel: 01903 761 100 Beautystreet.co.uk

La Beeby Rosalie tunic, £29.50; 0114 251 3511 Labeeby.co.uk

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Simon Jersey Justina and Joy tops, from £25.50 + VAT; Tel: 0800 980 9961 Sallyexpress.com

EXCLUSIVE TO

Special Stock Offer*

on all Vitality Styles Tunics £19.95 Trousers £17.

95

INC VAT

INC VAT Just call our Sales Team on 0116 255 6326 order online. Please quote offer code GG or place your Offer available fro Q115 m 01.02.

12 to 30.03.12

T : 0116 255 6326 F : 0116 247 1215 E : sales@vitalitywear.co.uk W : www.vitalitywear.co.uk

*Limited Stock. This offer ends on 30th March 2012, and is subject to stock availability at time of order. Special offer prices apply while stocks last. Prices include VAT. Postage and Packaging to be charged at our standard rate.

See Ameerah’s new collection online now Sign up at www.ameerah.co.uk for exclusive monthly offers For a free brochure call +44 (0)1332 331643 or email sales@ameerah.co.uk

www.thesalonmagazine.co.uk | 41

‘Dare to go darker’

launching the new 16% deliciously dark spray tanning solution by Sunjunkie. For those who want to go beyond bronze! sales@sunjunkie.com 0161 491 4499

BUSINESS Wedding promotions, winning in a recession and using Facebook to its full potential

Here comes the bride!

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Courtesy of Cloud Nine

edding season is nearly upon us and if you haven’t already cottoned on to the business benefits of servicing brides, it’s time to start now. Whether you run a hair, beauty or full service salon, this recession-proof market is not only highly lucrative, it’s ripe for the picking too...

www.thesalonmagazine.co.uk | 43

BRIDAL SERVICES

The wedding planner Creating an inspiring menu of services tailor made for blushing brides

Getting personal

Offering a VIP service that’s tailored to the individual is the preferred method of most top UK salons. At Ishoka, brides are welcomed with champagne along with price lists, appointment cards and menus so they can work with the salon to create a personalised plan. “Salons should take into consideration all aspects of what a bridal party will expect and remember

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CRAIG CHAPMAN

W

ith around 300,000 couples set to tie the knot in the UK this year spending an average of £20,000 each, weddings are a lucrative segment of the market to tap into. And with last year’s bridal idols including beauties such as the Duchess of Cambridge and Kate Moss, many will allocate a hefty sum for professional hair and beauty services in the run up to their big day. Indeed looking their very best has never been more important for today’s wedding belles.

According to industry experts, introducing a bridal service to your menu should be viewed as a long-term business plan. “All salons should offer treatments for brides as they often invest in a lot of time and money prior to getting married,” explains Emma Schulz, education manager for Darphin. “You’ll find brides will have a selection of regular treatments over a six-month period to maintain their results before the big day. Many brides then become loyal regulars as once they return from their honeymoon, they feel they can’t live without your services.”

Furthermore, others maintain that offering a full hair and beauty package so brides can get everything they need in one place is often the best way forwards: “Bridal parties no longer just think about their hair style for their big day but also want make-up, tanning, nails and much more,” says Philip Bell, creative director at Ishoka Hair and Beauty in Aberdeen. “So it’s important to offer a comprehensive service to brides if you are thinking about introducing a specific menu.”

that they will want a professional service in a professional environment,” says Bell.

“It’s important to make them feel special and so it can help to have a dedicated consultation space where the bridal party can have some privacy.” Craig Chapman, owner of Craig Chapman Hair Design, adds: “There are so many options available to brides these days and a personal service will always be at the top of the list. You’re expected to allocate a generous amount of time so they feel special and not like you’re rushing through their consultation. They need to have faith that on what’s one of the biggest days of their life, they’ll be properly looked after.”

For Schulz, booking in monthly facials six months prior to the client tying the knot is essential to “provide key results and maintain the skin’s radiance.” She recommends offering vitamin-enriched treatments, such as the Darphin Vitamin and Tangerine Revitalising Facial, to help produce a youthful glow.

Meanwhile, the expert maintains that relaxation is just as important in the period leading up to the wedding because stress is bad for the body and mind.

Spa Journey’s fusion of Balinese rituals including Thai, Japanese, Hawaiian and Indian techniques is the perfect way to promote relaxation and inner beauty. The company is currently offering a trial kit for each of its experiences including products,

simple guides, music CDs and menu brochures (£45; Tel: 02392 466 333).

Sunless tanning is also a key area of consideration for brides and most experts suggest a trial run prior to the wedding to decide on the correct colour and finish.

“If a bride hasn’t had a tan before then suggest booking her in about a fortnight before,” says Xen-Tan UK’s Natalie Roche. “They can then book their next appointment for an afternoon two days before the wedding so the colour can develop all evening before the colour guide is washed off the next day leaving a natural sun-kissed hue.”

The wedding team

A bride’s hair is her crowning glory and getting this aspect of your service right is essential for successful. According to Chapman, the best way to achieve this is to form a bridal team dedicated to wedding parties. He says: “Not every stylist likes doing long hair up but it’s a vital service to have in the salon so start singling out the stylists that genuinely have a passion for it.” And with these in place, he recommends ongoing training and encouraging them to keep a keen eye on trends. “Take time to train your team making sure they can eventually execute a neat clean style that’s firmly held in place,” he says. “Keeping air up for a long period of time is absolutely vital for a bride. Most don’t want anything too fancy, but it is good to have a stylist on the team that understands the ornate, intricately designed looks of the past so as to reinterpret it for a modern look that’s relevant for today.”

To avoid confusion and retain a personal service, Chapman suggests employing one main point of contact for each bride who can liaise on dates, appointments and their hair trial. “For me it’s our head receptionist who will deal with all the pricing and co-ordinate with the stylists involved, but this would then need to be passed to the head bridal stylist,” he says.

“This of course doesn’t need to be the person who’s the best at putting the hair

BRIDAL SERVICES up, but someone who loves dealing with such a personal and bespoke service.”

Or, if you’re thinking outside of the box with your services, London’s Brooks and Brooks has come up with a novel way of helping brides who are getting married abroad. For £100, international hair stylist Valerie Benavides gives them a 90-minute lesson on how to prep, style and finish their hair themselves. And to make sure nothing goes wrong, the bride-to-be is also emailed with her own how-to guide.

Beauty essentials

While the hair is often the key focus for brides, their skin is just as important.

So if you’re thinking of offering a bridal package, incorporating make-up and skin finishing into your menu is essential.

At Aveda, all of its assistants learn how to offer finishing touches to their clients’ make-up using its range of natural-based products. Moreover, both of its academies in London and Manchester offer make-up and skin care classes for those wanting to make the service an integral part of their salon menu (Tel: 0870 428 6383). “Getting married is such a busy time for any bride so if you can make her feel well cared for

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by offering a total beauty package then her radiant complexion with be an amazing advertisement for your salon,” says Chloe Pinchbeck from London’s Aveda Institute.

Likewise, Lisa Shepherd Salons has just introduced New CID Cosmetics (Newcidcosmetics.com) to its portfolio and Sutton Coldfield franchisee Emma Steven is using the range on brides. The salon offers a full spectrum of services for all female members of the bridal party with its in-house make-up artists. “The products are perfectly packaged, great quality and highly pigmented so they’re long wearing, which is great for the big day,” she says.

Meanwhile, hot behind the heels of eyelash extensions, eyebrows are becoming today’s ultimate facial accessory – and it’s no exception for brides. Award winning celebrity beauty artist Tahira Wells has launched her own brand, Ilah Brows, to offer salons everything they need to create natural results. The line comprises three products – an angled brush, semi permanent mineral compact brow powder and a choice of three stencils – to simplify adding an express brow service to your menu (Tel: 0844 0961 877 Ilahbrows. co.uk).

Once you have the perfect bridal menu, promoting your service to a wider audience is essential to maximise bookings. Anne Veck, who runs a highly lucrative bridal division within her salon group, suggests hooking up with local wedding suppliers to generate good word-of-mouth. “I phoned all the hotel and wedding venues in my area and asked to speak to the event coordinator,” she says. “I then introduced myself and sent samples of work.”

Alternatively, Chapman recommends attending local wedding fairs to showcase your services. “You can talk to so many people this way and though you might not always get a booking, it will give you great exposure.”

Lastly, don’t lose sight of why you’re adding a bridal service to your menu: to make money. As Chapman and Veck point out, Saturdays are one of the busiest times in the salon anyway - so make sure travelling out to other venues to service brides is worth while for both you and your team. “If your service is well thought out and professional then within reason you can charge what you want,” says Chapman.

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www.thesalonmagazine.co.uk | 47

BRIDAL SERVICES

Wedding belles The essential bridal toolkit

CND Shellac Gold VIP Status Sweetsquared.com

Hair Dazzles 100pk £12.99 Hairdazzle.co.uk

Xen-Tan Self-tan Xen-tan.co.uk

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www.thesalonmagazine.co.uk | 49

PRODUCT INNOVATION

Flash dance Offering affordable advanced hair removal services via a free trial and pay-as-you-go rentals, salons all over the UK are discovering the business benefits of the Program E>O IPL system

H

aving stormed the consumer market with its affordable athome IPL device, advanced beauty company E>Swin is set to do the same in the professional arena with its new pay-as-you-go salon package.

With aesthetic services on the increase and rising numbers of clients turning to IPL for long-term hair removal, the market is ripe for salon owners. However, thanks to the high investments costs behind most IPL and laser machines, it’s been impossible for many salons to upgrade to new technology. That is, until now.

Step forward E>Swin’s professional Program E>O system, an innovative product that condenses cutting edgy IPL technology into a compact easy-touse device. Promising to be “completely harmless” – even on tanned skin – the machine uses regulated electronic flashes of light energy conducted in real time – meaning therapists can treat a wide variety of skin types and body areas.

Pay-as-you-go

But the system’s real USP is that it’s available via a monthly leasing system

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with no long-term binding contract. Salon owners are offered a one-month free trial to see how well accepted the service is by clients before committing to any payment. The process is quick and hassle free while salon owners are able to sign up online or talk to one of the company’s experienced members. Once salons are booked on to training and have completed the online course, they will then be ready to use Program E>O. They simply choose when they want the machine to be delivered and they’ll then be up and running within 14 days. The company even recommends a pricelist of treatments for each salon – taking the hard work out of number crunching.

The list has been calculated using average market prices and reducing them by 50 per cent – therefore client prices will be

PRODUCT INNOVATION commitment,” says founder Yves-Vincent Brottier. “In conjunction with this, we’ve implemented a strategy to help them generate more customers without any extra hassle: a large-scale publicity campaign in the national press and access to medical professionals who’ll be available online through their daily practice.”

With that in mind it is no wonder the company is becoming such a big hit with salon owners and therapists. So if you’ve ever wondered about the potential of IPL in your salon but didn’t want to take a risk, now’s the perfect time to discover the business benefits.

Tel: 0203 036 0800 Eswin.co.uk

half the price of the usual IPL services, making its salons even more desirable options for clients. Despite the cutprice, the company says salons that go ahead with the lease will see returns on their monthly investment after just four treatments.

Monthly payments

Following the monthly trial salons are free to send the machine back at no additional cost. However, if they’ve experienced demand and would like to go ahead with renting the machine on a month-to-month basis, they pay a single refundable deposit of £1,500 along with a £195 + VAT per month lump sum or £6.50 + VAT per day.

During the initial trial period, salons receive free accessories and consumables as well as a marketing starter pack to keep. And best of all, ongoing maintenance is included in the cost so there’s no breakdown fees to worry about.

“For the first time, a company has invested in not only permitting beauticians access to the latest generation of IPL technology but, above all, without any initial costly investments or long term

Q&A YvesVincent Brottier reveals why Program E>O is a sound solution for salons Q: What’s the story behind Program E>O?

A: The original idea was simple: I wanted to use Intense Pulsed Light technology and make it available to the mass market. So after four years’ research and development, I created the E>One system, which is the first medically certified IPL hair removal system for home use. In addition it became apparent in 2009 that although IPL hair removal was widely recognised by the public, there was still more than 80 per cent of salons that weren’t equipped with the technology. I found this unbelievable, as the demand is enormous. So I decided to create an innovative solution to satisfy this market that would be available to all salons.

This now award winning system is called Program E>O and last year it

won the prestigious Prix Pierantoni prize for Innovation.

A: Can you explain its unique business opportunity?

Our formula is simple: we offer beauty salons the opportunity to become our partners. They simply pay a £99 membership fee that entitles them to access our members’ program. We can immediately schedule hands-on training and get them started on our e-learning program. We provide a marketing kit and then they are more or less ready to go and we’re so confident that they will be thrilled with the system that we provide salons with a one-month free trial. Once training is complete, we ship the equipment and their starter kit of consumables and they are all set to work completely free of charge for 30 days. At

the end of the month’s trial, the salon has the choice either to keep the system and rent it for £195 per month or to return it to us. Every partner has the right at any time to leave program if they wish and without penalty. There is no notice period.

Q: Why is Program E>O is the ultimate business opportunity for salons?

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www.thesalonmagazine.co.uk | 51

BUSINESS TIPS

H

aving taken the bold move of opening a salon in the midst of a recession, James Davis, owner of the Clay Salon and Spa in Oxshott, Surrey, says there was no doubt in his mind about the timing: “It was now or never,” he says. And now, with two years’ trading under his belt, his gamble has paid off. In 2011, the owner planned to increase the salon’s turnover by 50 per cent month on month, but it actually consecutively rose by 100 per cent. So how did he do it?

BUSINESS TIP ONE: Don’t let obstacles get in the way

Rising to the challenge James Davis, owner of the Clay Salon and Spa in Oxshott, reveals how he’s built a successful salon from scratch in today’s tough economic climate 52 | www.cimltd.co.uk

“At some point your business will face major challenges,” Davis explains.

“Not just small issues that need a bit of attention, but major factors that could seriously send the business under. But never, ever, let these challenges make you question why you are in business or let them get the better of you.

“I was burgled, twice, in the first year of trading, then we had a major fire in 2011 – and believe me, these were all extremely large issues to overcome. In the case of the fire we had to close the salon for two weeks and needed a £50,000 refurbishment. But we got through the crisis, the team pulled together and we made home visits and set up an office/call centre in a nearby hotel.

“The best thing I did in this situation was employing a business consultant to manage the claim. It was a massive advantage because it took a lot of the stress away and meant that nothing was overlooked.

“Both the burglaries and the fire made me put measures in place that I wouldn’t have done otherwise, and I believe my business is stronger as a result. It also made me realise what a fantastic team I have around me, and how valuable each member is to me. I can’t change what happened and looking back, I’ve learnt a lot from the obstacles that we have faced.”

BUSINESS TIP TWO: Watch the bottom line – always

“Profit is sanity and turnover is vanity. From day one I have always focussed on the bottom line figures because in my mind this is what makes sense. You can be turning over ten million pounds a year but still not be in profit. So while turnover is of course important, it is the profit that keeps a business afloat.”

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BUSINESS TIPS BUSINESS TIP THREE: Look after the pennies

“Opening a business in a recession has really made me watch every penny that has gone in and out of the accounts, and I mean every single penny. I don’t waste, I don’t spend unnecessarily and I have a very good accountant and team of advisors.”

BUSINESS TIP FOUR: Use outside advisors and coaches

“I’m very fortunate that I have a lot of clients who have successful businesses, so I have had a lot of free advice from people who I really trust. I’ve also got a business coach, Simon Broome, who is incredible. Simon will often just help me look at the bigger picture and let me see for myself what I need to be doing, but it honestly is one of the best resources I have. There are times when I can’t see the wood for the trees and Simon just helps me get to the answers that I need quicker than if I were to try and figure them out myself. I guess we all know the answers to challenges that we face deep down, but having someone take a completely impartial look at your business is a huge help.”

BUSINESS TIP FIVE: Get involved in the local community and charities

“I strongly believe that you get out of life what you put into it, and it’s no difference with business. I have always supported local charities and organisations, volunteering whenever I can and donating prizes from the salon, and it has most

54 | www.cimltd.co.uk

definitely paid off. For example I was asked to get involved in the Runnymede Youth Conference, a local organisation that helps guide young people into their future careers and make the right decisions in life. As a result, last year I presented a talk with PR guru Max Clifford who is also involved in it, and we’ve built a great relationship. I also sponsor a local charity and football team, the Oxshott Royals. The club is run solely on volunteers and relies on sponsors to keep it afloat. It’s been great publicity for my business and I am happy to be part of the community here in Oxshott. We also have a very close bond with the Shooting Star Chase hospice for children where we are in regular contact and supporting the kids the best we can. Meanwhile we also pamper the mums and nurses that are often forgotten with the amount of dedication and hard work they put in.”

BUSINESS TIP SIX: Finally just because the media is telling us we’re in a recession, don’t talk yourself into it

“The reality is that we are of course in a recession, and I think the worst is yet to come. But I strongly believe you have to remain positive, start thinking outside the box, make sure that you are offering a great service and experience and watch the figures like you’ve never watched them before. If you know to the penny what you need to break even every week, and are aware of how much each staff member needs to be making, then you’re half way there. But don’t think that just because we are in a recession that your business has to suffer – it doesn’t. And if you’re on top of it, you can make it thrive, even in these hard times.”

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BUSINESS TIPS

Facebook masterclass Social media marketing expertValorie Reavis reveals the basics behind a successful Facebook business page

T

he immense marketing powers of Facebook are catching on in the industry. We’re seeing increasing numbers of salon owners redirecting their time and budget, previously earmarked for offline marketing campaigns or sophisticated websites, to this thriving, pulsating hub of activity. But as with all effective marketing, the more you know about your campaigns the better placed you are to develop the next. The great news is that it’s easy to monitor and measure the success of your Facebook page. And best of all, it’s free!

Sitting behind your page and visible only to you is Facebook Insights, a range of analytical tools that reveal instantly whether a page is thriving or underperforming.

There are a lot of numbers to understand but to start with, I’m going to familiarise you with what Insights has to offer.

Keep in mind it’s not available to profile pages so if you’re still directing clients to become your friend, now’s the time to launch a business page.

To access Insights, find the purple icon either underneath the pictures of all your administrators on the right-hand side or underneath your page image. Insights is undergoing an update at the moment, so you need to ensure that you’re viewing the

56 | www.cimltd.co.uk

latest version. To do this, click the link that says ‘Take me to the new Insights’. Here you’ll see an array of different categories, each one as wonderful as the next:

General stats

The first screen you’ll see is an overview, which includes the key measurement (metrics) that Facebook considers the most important. Focus on improving these numbers and your marketing experience will be much better.

This section focuses on performance and includes a useful graph showing the key metrics over the previous 30 days. It also shows your posts during that same time period with some key stats about which engaged users, had the most reach, got people talking or any virality.

Fans

This screen is exactly what you think – it’s all about your fans. These are basic demographics, but one thing that always throws people off is where your fans are from. Most people think they must be from the surrounding area, but think again.

Many a salon has been surprised to find only half of the people they are talking to on Facebook are capable of setting foot in their salon. Monitoring these numbers is key.

Reach

This section is about how far your messages on Facebook are making it in terms of exposure. The larger your reach, the more people have been exposed to your message in either the news feed, the ticker or on their friends’ walls. This section is really vital for understanding how many people your information is reaching.

Contrary to popular belief, your updates are not seen by every person that has liked your page. So knowing whom your messages are reaching is key to continued success.

Talking about this

This is a relatively new section, which also comes with a public stat on your homepage. If you have a business page, you’ve probably already seen this by now.

This section is all about who has created a story about your page or one of your stories. Why is this important? Because this is the new word-of-mouth and you should be tracking it.

Valorie Reavis is an online and social media marketing guru with Linkup Marketing focusing on search engine marketing, salon email marketing programmes and social media marketing for salons and spas.

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MANAGER PRO

Two’s a company Stuart Holmes reveals his essential golden rules for business partners

“I

Stuart and Sara Holmes

t is common knowledge that business partnerships can be both challenging and rewarding. Add the fact that your partner is also the person that you share your life with and a whole different set of challenges comes your way.

“So when deciding to work together, my wife Sara and I sat down and wrote out some golden rules. After nearly eight years, we can see how they have not only benefited our personal communication but also the way we work with others...

Close relationships: couples that know how to work closely together share a unique dedication and loyalty to their business’s success “We’ve found that involving the staff in the vision that we have for our business and its direction means that they feel like a more integral part of the team and it increases their commitment and passion. We realise that we stand on their shoulders and if we can inspire them by setting a good example then everyone benefits.

Divide and conquer: maintain clear and separate areas of responsibility. If necessary write down job descriptions “We have found that a division of labour is crucial for maintaining a good working relationship. This is true for staff as well.

Figuring out our own clear and separate areas of responsibility avoids duplication and maintains clarity.

Play to your strengths: roles should be allowed to evolve according to each particular unique ability, preferred task or professional background “We make sure that we maximize our individual contributions to the business based on our differing preferences and strengths. We have complementary skills and abilities, which means we can be more efficient in terms of offering a broader solution towards business and

58 | www.cimltd.co.uk

client needs. We have assessed and defined the roles of the salon team in the same way: we play to their strengths and support their weaknesses.

R.E.S.P.E.C.T: conduct yourselves professionally at all times and in all forms of communication

“Sara and I have always said that it should be possible for someone to walk into the salon and have no indication that we have a relationship outside of the business.

We take extra care to make sure that we always communicate politely with each other, as we believe it sets an example to others. The courtesy we show each other filters down to the team and then also through to our clients.

Everyone makes mistakes: be aware that everyone is fallible and errors, if viewed correctly, can offer the greatest learning experiences

“We have found that it’s easy to react to each other’s mistakes more readily due to the closeness of our relationship; we have a quicker urge to judge and rebuke.

The realisation of this has meant that we now are able to take a step back and look at the reason behind the error and learn from it. This has translated into dealings with our staff and has given us a new perspective that’s more impartial and less emotional to move forward with.

Listen: another pair of ears is another pair of eyes

“We always discuss our ideas. We have found that using each other as a sounding board provides a new perspective on an issue that was invisible to our own.

We’ve found this so helpful that we hold regular staff meetings that are no holds barred discussions about any aspect of the business. Every member of staff, from the apprentices to the directors, is allowed a say and the results are always fantastic and eye opening.

Get away from it all: it is important to remember you are together for more reasons than just business

“Work-free holidays and work free weekends are incredibly important. We need that space to remember that we are much more than just business partners.

We have incorporated this idea into working with the team. We make sure that we plan regular events where talk of work is banned and fun is at the top of the agenda. These activities build relationships on a much deeper level than simply sharing a workplace and are so important to create the camaraderie so necessary for a successful team.”

Stuart Holmes has over 23 years’ experience in hairdressing and runs the multi-award winning Stuart Holmes Hair and Beauty Spa in Cheltenham with his wife Sara.

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“A

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There are lots of advantages of doing an apprenticeship. An employee can earn as they learn, gain practical skills from the workplace and train in a way that’s best suited to their individual needs. There’s no better way to train and make an individual truly employable in our industry.

“What’s more, research shows that apprentices earn, on average, over £100,000 more throughout their lifetime than other employees.

“Saks Education is an accredited organisation and we’re authorised to train individuals to government-recognised qualifications within any hairdressing or beauty salon in the UK. “Key benefits of becoming a Saks Education apprentice include: • A wage while training • Paid holidays • Full employer support • Hands-on experience from day one • Learning job-specific skills • High quality training and nationally recognised qualifications within the apprenticeship framework • A greater chance of progression to

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Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 CBMA Make Up www.cbmacademy.com Email: info@cbmacademy.com Tel: 02074854000 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 MDC Cosmetics www.elysiandreams.co.uk Email: sales@elysiandreams.co.uk Tel: 01992 577505 Paese-Aurifere Mineral Cosmetics and Professional Cosmetic Brushes www.paese.co.uk / www.aurifere.co.uk Email: info@paese.co.uk Tel: 01709 873 995 Mob: 07938 125 725

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CONNECTIONS That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453

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Equipment Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600

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FREE hair extension adhesive sticks from Phone NOW for your free stick 020 8768 2888 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Concept Salon Design www.salonfurniture.co.uk Email: sales@salonfurniture.co.uk Tel: 0151 2300380 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London, NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

Eyelash Extensions ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Eyelash Design Company Unit H, The Acorn Centre, Roebuck Road, Hainault, Essex IG6 3TU www.lashperfect.co.uk www.lalalashes.co.uk Email: info@lashperfect.co.uk Tel: 0208 500 9028 Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan, CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416

Finance Corporate Medical www.beautybusinessfinance.co.uk Tel: 01928 739712

Furniture Leasing Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Garra Rufa Fish Spas Beauty Spa Fish Luxury Spa Fish Tanks Manufacture Supplying everything under one RUFA! www.beautyspafish.com Email: andytate@beautyspafish.com Tel: 01207 593912 Tel: 07752 530 311 Foot Tastic Spas Complete fish pedicure suppliers www.foottastic.co.uk Email: info@footastic.co.uk Tel: 0161 834 8787 Garra Fish Systems www.garrafishsystems.com Tel: 01254 388653 Garra Rufa-UK For all your fish spa leasing and buying needs please contact us. www.garrarufa-uk.co.uk Tel: 07545 046 017

Gowns BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Melody Gowns Ltd The UK’s leading suppliers of Gowns, Uniforms www.melodygowns.co.uk Email: info@melodygowns.co.uk Tel: 0191 2571033

FREE hair extension adhesive sticks from Phone NOW for your free stick 020 8768 2888

Hair Extensions Additional Lengths www.additionallengths.co.uk Tel: 01642 867213 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Anita Frances www.afihairextensions.com Email: info@afihairextensions.com Tel: 01923 220710 Banbury Postiche www.banburypostiche.co.uk Email: sales@banburypostiche.co.uk Tel: 01295 757406 Bonita Hair Extensions Extend hair naturally...with Bonita! www.bonitahairextensions.co.uk Email: sales@bonitahairextensions.co.uk, training@bonitahairextensions.co.uk Tel: 01392690010 Mob: 07584663501 DREAM GIRL The global 100% human hair extensions and wigs supplier. Available in a massive range of colours and styles.

Ethically sourced www.dreamgirlhair.com email: info@dreamgirlhair.com Tel: 0844 415 7808 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Flip-In Hair Ltd Look good in the hair you wear, without damaging the hair that’s there. www.flipinhair.co.uk Email: info@flipinhair.co.uk Tel: 01926 613129 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 HairPlanet Hair Extensions Ltd Units 7-8, Vivars Lane Industrial Centre, Vivars Way, Selby. YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions. co.uk Tel: 0845 838 29 69 Jason Paul Email: hairextensions.jasonpaul@virgin.net Tel: 020 8768 2888 Mob: 07958 234 621 ProStyles The Ultimate Hair Extensions – Real Hair and synthetic Next day delivery as standard www.prostyles.com Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 Racoon International The No. 1 in hair extensions, training and products.

We are proud to guarantee Ethical sourcing. www.racooninternational.com Email: info@racooninternational.com Tel: 0844 335 0999 Volumize Hair Extensions Turn Up The Glamour! www.volumizehairextensions.co.uk Email: contact@smhairextensions.co.uk Tel: 07502015048

Hair Products Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494

CONNECTIONS Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Laceys / Excel UK The perfect salon partner. www.laceysltd.com, www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula. Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com ProStyles The Ultimate Hair Extension Aftercare Products.

A retail opportunity for extra profits Email: info@prostyles.com Tel: 01420 511155 Fax: 01420 511676 www.prostyles.com Renscene Ltd www.hairproducts.co.uk Tel: +44 (0) 116 260 1144 Fax: +44 (0) 116 260 1162 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 The Nail and Beauty Academy Guild and ABT Accredited One day Nail and Beauty courses from only £95 Acrylic, Gel, Waxing, Tanning, Eyelashes, Facials and more www.nailandbeautyacademy.com Email: sally@thenailacademy.com Tel: 01883 732302 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Removal Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521

Hair Straighteners ghd www.ghdhair.com Email: salesenquiries@ghdhair.com Tel: 08453301133 Hiliss Professional Suppliers of professional high quality hair straighteners and styling tools 35 Swan House, 209 High Street, Enfield, EN3 4DD www.hiliss.com Email: sales@hiliss.com Tel: 0843 289 5677 Fax: 0208 8042 852 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Hair Supplies Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Ltd Unit 8 Hanover West Ind est, 161 Acton Lane, London NW10 7NB www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Foxy Hair Extensions www.foxyhairextensions.co.uk Email: sales@foxyhairextensions.net Tel: 0845 094 8403 Hairmeche Quick and easy way to colour!

Free phone: 0800 032 5477 Email: info@hairmeche.com www.hairmeche.com Hiliss Professional Suppliers of professional high quality hair straighteners and styling tools 35 Swan House, 209 High Street, Enfield, EN3 4DD www.hiliss.com Email: sales@hiliss.com Tel: 0843 289 5677 Fax: 0208 8042 852 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 L’Kerabelle at D & L Hair Products L’Kerabelle smoothing treatment uses the unique Kera Optimun™ formula.

Totally safe and 100% formaldehyde free. www.lkerabelle.co.uk Email: info@dnlhair.co.uk Tel: 020 8207 2591 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Safe Planet Towels Save money on energy bills, No Staining!!

Free phone 0800 032 5477 Email: info@safeplanettowels.com www.safeplanettowels.com Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Hair Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Amargan Hair Therapy www.amargan.co.uk Email: info@amargan.co.uk Tel: 07795383494 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 L’ANZA Healing Haircare “Healing is the Foundation for Beautiful Hair” Tel: 01296 612062 Email: info@lanzaeurope.co.uk www.lanza-hair.co.uk

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Macadamia Natural Oil & Hair Products www.macadamiahair.co.uk Email: info@macadamiahair.co.uk Tel: 0844 840 3040 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX Tel: 01590 613490 Email: enquiries@herbuk.com www.organiccoloursystems.com Saks Train your apprentices with the best in the business www.saks.co.uk Email: education@saks.co.uk Tel: 01325 341 605

Hot Water Systems Salon Master Hot Water Systems www.salonmaster.info Email: salonmaster1@googlemail.com Tel: 0115 975 4500

Hygiene Renscene - Barbicide The Number 1 Salon Hygiene System www.barbicide.co.uk Tel: 01162601144 The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Mundo Professional www.mundoproducts.co.uk Email: mundo@rousemarketing.com Tel: 0113 258 5540 Fax: 0113 258 6654 Salon Beauty Supplies www.salonbeautysupplies.co.uk Tel: 01270 848535 Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Insurance Morgan Richardson www.morganrichardson.co.uk Email: quotes@morganrichardson.co.uk Tel: 0800 731 2940 Fax: 01277 632255

Interior Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Keratin Hair Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561

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CONNECTIONS KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026

Laser/IPL Treatments Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za

Laundry Equipment Miele Professional www.mieleprofessional.co.uk Tel: 0845 330 3618

Male Grooming

Caci International The non surgical solution www.caci-international.co.uk Tel: 020 8731 5678 Chromogenex Technologies Ltd Leaders in Laser and Light Technology Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 www.chromogenex.com www.chromogenex.co.za Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Nail Products / Manicure / Pedicure

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019

L’ANZA Healing Haircare Healing is the Foundation for Beautiful Hair www.lanza-hair.co.uk Email: info@lanzaeurope.co.uk Tel: 01296 612062

B-Line Health and Beauty Harrowby Hall, Hall Lane, Harrowby, Grantham, NG31 9HA www.b-linebeauty.com Email: annette@b-linebeauty.com Tel: 01476 590788

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700

Massage Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL Tel: 01420 540 400 Fax: 01420 540 401 Email: sales@absolute-aromas.com www.absolute-aromas.com Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No: 07903 955491 Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk

Microdermabrasion AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600

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Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk

Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office 01429 262584 Fax 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999 Expert Beauty www.expertbeauty.co.uk Email: sales@expertbeauty.co.uk Tel: 08458 621 832 Foot Tastic Spas Complete fish pedicure suppliers www.foottastic.co.uk Email: info@footastic.co.uk Tel: 0161 834 8787 Kinetics Professional Nail Systems www.margaritabelska.com Tel: 0207 700 1200 Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Nail Perfection www.nail-perfection.co.uk Tel: 01474 748070 Nailtopia Salon nail art made simple! www.nailtopia.co.uk Email: info@nailtopia.co.uk Tel: 0845 430 9674

Palms Extra www.palmsextra.com Tel: 01733 232350 Salon Beauty Supplies Tel: 01270 848535 www.salonbeautysupplies.co.uk Vodex Ltd Salon Dust & Fume Extraction www.vodex.co.uk Email: sales@vodex.co.uk Tel: 02380 815384

Name Badges Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 4481773

Organic Products Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550 Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 Tel: 078 8284 0880 Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 Tel: 01952 461888 Contact: Patricia / Lisa Herb UK www.herbuk.com Tel: 01590613490 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results www.johnmasters.co.uk Email: atmorganics@aol.com Tel: 01874 610667 La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Organic Colour Systems 310 Ampress Lane, Ampress Park Lymington, Hampshire, SO41 8JX www.organiccoloursystems.com Email: enquiries@herbuk.com Tel: 01590 613490

PR & Marketing Classic Screen High quality, hard wearing badges Personalised for your salon.

Offering 25% discount www.classicscreenprint.co.uk/offer Email: sales@classicscreen.co.uk Tel: 0151 448 1773 Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Printing Urban Design and Print Ltd Friendly and affordable printers Brochures, Printing, Flyers www.urbanprinting.co.uk Email: urban_design@zen.co.uk Tel: 01702 601927

Recruitment Nail Spec Recruitment Consultancy for Nail Technicians www.nailspec.com Tel: 0844 870 8104

Scissors Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Excellent Edges www.exedges.com Tel: 02890 730 650

Scissor Services Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585

Semi-Permanent Make Up Zest Beauty Clinic 114 Andersonstown Road, Belfast, BT11 9BX www.zestbeautyclinic.com www.semper-bellus.com Tel: 028 90 626555 / 0560 3426035

Shop Fitting Services Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491

Skincare Absolute Aromas Ltd 4 Riverway, Newman Lane, Alton, GU34 2QL www.absolute-aromas.com Email: sales@absolute-aromas.com Tel: 01420 540 400 Fax: 01420 540 401 Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Ahava Essential Skin Care Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089

CONNECTIONS Beyond Organic Skincare Caring for you, caring for the planet www.beyondorganicskincare.com Email: sales@beyondskincare.co.uk Tel: 0845 500 3550

The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388

Demilec www.demilec.co.uk Email: info@demilec.co.uk Tel: 01737 830400

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com / salon@ heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa

Forever Living Health and Nutrition, Weight loss, Natural remedies, beauty from within, skin care, Aloe Vera, Holistic 46 Baroque Court, Prince Regent Road, London, TW3 1QQ www.wonderplant.co.uk Email: naturalmedicine@myflpbiz.com Tel: 0203 393 9853 / 078 8284 0880 Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk Heaven Health & Beauty 13a Market Place, Shifnal, Shropshire TF11 9AU www.heavenbydeborahmitchell.co.uk Email: sales@heavenskincare.com Email: salon@heavenskincare.com Tel: 01952 462505 / 01952 461888 Contact: Patricia / Lisa House of Famuir www.hofbeauty.co.uk Email: info@hofbeauty.co.uk Tel: 01480 404 200 Fax: 01480 404 303 John Masters Organics State-of-the-art Organics. Professional, Organic Hair and Skin Care Line. Loved by celebrities, known for great results Tel: 01874 610667 Email: atmorganics@aol.com www.johnmasters.co.uk La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet UK Limited Tel: 01775722243

Skin Treatments Absolute Hair & Beauty Email: ian@sekl.co.uk Tel: 01322 787561 Ahava Natural skincare for the whole body www.ahava.co.uk Email: enquire@ahava.co.uk Tel: 01452 864574 AZTEC Services Exclusive UK distributor for Viora product range www.aztecservices.uk.com Email: az@aztecservices.uk.com Tel: 07747 865600 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 BeautyLab Limited 29 Harley Street, London W1G 9QR Email: info@beautylab.co.uk Tel: +44 (0) 844 2471240 Fax: +44 (0) 208 808 7089 Beyond Organic Skincare Caring for you, caring for the planet Tel: 0845 500 3550 Email: sales@beyondskincare.co.uk www.beyondorganicskincare.com Goddess International One of the leading Designers and Manufacturers of Hi-tech Beauty Therapy Equipment and Skincare products.

Tel: 01925 607371 Email: info@goddessinternational.co.uk www.goddessinternational.co.uk

La Biosthetique UK Limited The Total Beauty Concept www.biosthetique.co.uk Email: info@biosthetique.co.uk Tel: 01296 611731 Fax: 01296 611700 Oxyjet Uk Limited Tel: 01775722243 Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk The Sherbourne Clinic Training for Collagen Induction Therapy/ Skin Needling www.thesherborneclinic.com

Software Active Salon www.activesalon.co.uk Email: info@activesalon.co.uk Tel: 0161 976 9635 i - salon www.i-salonsoftware.co.uk Email: info@i-salonsoftware.co.uk Tel: 0844 445 7205 Fax: 01628 488940 Phorest Salon Software Phorest Memento is the world’s best Salon and Spa software system; designed specifically to grow your business. www.phorest.com Email: info@phorest.co.uk Tel: 08450 822 411 Silverpay Services www.silverpay.co.uk Email: sales@silverpay.co.uk Tel: 0870 121 2505

Spa Robe Suppliers BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Suppliers Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road, London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300 Bonita Hair Extensions Extend hair naturally...with Bonita! www.bonitahairextensions.co.uk Email: sales@bonitahairextensions.co.uk, training@bonitahairextensions.co.uk Tel: 01392690010 Mob: 07584663501

C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk The Carlton Group Beauty and Spa Ltd www.thecarltongroup.co.uk Email: connect@thecarltongroup.co.uk Tel: 01903 768 388 Crewe Orlando Acca Kappa-Mira-Crewe Gowns, Hand & Hood Dryers, Complete Salon Furniture, Email for our brand new catalogue stating your usual supplier/wholesaler Email: enquiries@creweorlando.co.uk Dowa International Japanese scissor and sharpener master craftsman. Professional brush and accessories suppliers to the trade www.dowa-international.com Email: passion@dowa.co.uk Tel: 020 8965 0585 Eco Towel Company Ltd www.ecotowels.co.uk Email: lesley@ecotowels.co.uk Tel: 01425 280986 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email : info@ellisons.co.uk Tel: 0845 130 6126 Gemstar Services Limited Suppliers of Hot Towel Dispensers which produce hot towels upon demand; suitable for beauty treatments and men’s grooming’ www.gemstaruk.com Email: info@gemstaruk.com Tel: 01609 777009 Fax: 0845 527 5602 KeraStraight Ltd KeraStraight KS Complex Treatment An Evolution in Straightening & Repair 960 Capability Green, Luton, United Kingdom www.kerastraight.com Email: info@kerastraight.com Tel: 0845 459 0026 Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338 Miele Professional Tel: 0845 330 3618 www.mieleprofessional.co.uk Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300 Permalash Eyelash and Eyebrow Dye The original eyelash dye for beauty salons, hairdressers and wholesale supplies www.zena.co.uk Email: info@permalash.com Tel: 01736 761900 Fax: 01736 761919 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Salons Direct Best Web Services 2011 Best Hair Removal Supplier of 2011 www.salonsdirect.com Email: sales@salonsdirect.co.uk Email: marketing@salonsdirect.co.uk Tel: 0844 875 7775 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG41NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800

Volumize Hair Extensions Turn Up The Glamour! www.volumizehairextensions.co.uk Email: contact@smhairextensions.co.uk Tel: 07502015048

Tanning Adel Cash & Carry www.adeldirect.co.uk Email: info@adeldirect.co.uk Tel: 0114 243 2019 Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240 Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 Salon Alternatives www.salonalternatives.co.uk Email: enquries@salonalternatives.co.uk Tel: 0141 882 5812 Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 SprayTanPro Unit 4, Phoenix Business Park, Ripon, North Yorkshire, HG41NS, United Kingdom www.spraytanpro.co.uk Email: sales@spraytanpro.co.uk Tel: 01765 607800 St. Tropez EXPERTISE, EVERY TIME Tel: 0207 845 6330 Email: PZCBeautyCustomerServices@ pzcussonsbeauty.com www.st-tropez.com/professional Sunjunkie www.sunjunkie.com Email: sales@sunjunkie.com Tel: 0161 4914499 SunSpa UK Ltd Unit 22, WENTA Business Centre, Colne Way, Watford, Herts, WD24 7ND www.sunspatanning.co.uk Email: info@sunspatanning.co.uk Tel: 01923 892988 Tan 365 Unit C1, Tudor Rd, Altrincham Business Park, Altrincham, WA14 5RZ Tel: 0161 929 6212 Fax: 0161 929 9384 That’s So Sun make up & flawless spray tanning www.sunlesstanning.org.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 VibroBox Tel: 01274 606 404 Fax: 01274 606 470 Email: andrew@wholesalesun.co.uk www.vibrobox.co.uk Wow Factor Email: britta@wowproducts.co.uk Tel: 01888 563150

Threading Beautec Beauty Academy High Quality Training www.beautec.co.uk Email: enquiries@beautec.co.uk Tel: 020 8502 0240

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CONNECTIONS Tooth Jewellery Stargems Temporary Tooth Jewellery Kits Stargems Tooth Crystals www.stargems.co.uk Email: sally@thenailacademy.com Tel: 01883 732302

Towels & Linens BC Softwear We provide luxury towels and robes to some of the top salon and spa destinations in the UK www.bcsoftwear.co.uk Email: enquiries@bcsoftwear.co.uk Tel: 0845 210 400 Easy Dry www.easydry.com Email: info@easydry.com Tel: 0845 300 7764 Eco Towel Company Ltd www.ecotowels.co.uk Email: lesley@ecotowels.co.uk Tel: 01425 280986

Bonita Hair Extensions Extend hair naturally...with Bonita! www.bonitahairextensions.co.uk Email: sales@bonitahairextensions.co.uk, training@bonitahairextensions.co.uk Tel: 01392690010 Mob: 07584663501 Carlton Institute www.carltoninstitute.co.uk Tel: 01395 279 968 Calgel www.izabellehammon.com Email: info@izabellehammon.com Tel: 0845 230 1087 CBMA Make-up Academy www.cbmacademy.com Email: info@cbmacademy.com Tel: 0207 485 4000 Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 Essential Nails www.essentialnails.com Email: sales@essentialnails.com Tel: 01440 820 999

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126

Greasepaint A World Leader in Make Up Artist Training www.greasepaint.co.uk Email: info@greasepaint.co.uk Tel: 020 8840 6000

Feel For Hair www.feelforhair.co.uk Email: info@feelforhair.co.uk Tel: 01283 585656

Hair Academy South West www.hairacademysouthwest.co.uk Email: info@hairacademysouthwest.co.uk Tel: 01823 350444

Hairmeche Quick and easy way to colour!

Free phone: 0800 032 5477 Email: info@hairmeche.com www.hairmeche.com

HairPlanet Hair Extensions Ltd Unit 9, Vivars Lane Industrial Centre, Vivars Way, Selby, YO8 8BE www.hairplanethairextensions.co.uk Email: andrea@hairplanethairextensions. co.uk Tel: 0845 838 29 69

Safe Planet Towels Save money on energy bills, No Staining!!

Free phone 0800 032 5477 Email: info@safeplanettowels.com www.safeplanettowels.com Towels R Us Wholesale Towels and Bathrobes you can personalise online www.towelsrus.co.uk Tel: 0845 123 5880

Training ABX Beauty Group Leading UK and European distributors and trainers of specialised and innovative eyelash beauty products and treatments. www.abxbeauty.co.uk Email: info@abxbeautyproducts.com Tel: 0845 686 0083 Fax: 0870 622 1505 Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000 Beautec Beauty Academy www.beautec.co.uk Email: enquires@beautec.co.uk Tel: 020 8502 0240 Beauty Hair & Nail Training Academy Unit 8, Triumph Trading Estate, Tariff Road,London, N17 0EB www.k-mbeauty.com Tel: 0208 365 1300

Helionova UK’s leading sunbed supplier www.helionova.co.uk Email: sales@helionova.co.uk Tel: 01603 789010 Fax: 01603 789 453 ISIS Beauty Academy Ltd Your future in your hands 20B High Street, Walton-on Thames, Surrey KT12 1DA www.isisbeautyacademy.co.uk Email: info@isisbeautyacademy.co.uk Tel: 01932 23 23 22 Jason Paul Hair Shop www.profitfromhairextensions.co.uk Email: hairextensions.jasonpaul@virgin.net Tel:0208 768 2888 Mob: 07958 234 621 London College of Beauty Therapy UK’s leading provider of beauty industry qualifications and short courses, ideal for CPD. 47 Great Marlborough Street, London, W1F 7JP Tel: 020 7208 1300 Email: info@lcbt.co.uk www.lcbt.co.uk Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Nail Harmony Right for Clients, Right for You www.nailharmonyuk.com Email: Info@nailharmonyuk.com Tel: 0800 0148300

Aqua Bleu Ltd www.aquableu.co.uk Tel: 0208 632 9111 Tend Skin®-Skincare Solution for Ingrown Hair, Razor Bumps/Razor Burns

Ose! eyelash extensions T/A Kristine Liane Beauty Suppliers of top French eyelash extension products and training Keepers Lodge, Cowbridge Road, Brocastle, Glamorgan CF35 5AS www.osegroup.com Email: kristineliane@hotmail.co.uk Tel: 07974 755416

Aston & Fincher www.astonandfincher.co.uk Email: info@astonandfincher.co.uk Tel: 0121 331 2000

ProStyles The Ultimate Hair Extension Training in your salon or our London venue.

Novice, Refresher, Avant Garde & Advanced www.prostyles.com Email: training@prostyles.com Tel: 01420 511155 Fax: 01420 511676

C & D Hair & Beauty Products Sales Enquiries FREEPHONE 0800 195 7457 Office: 01429 262584 Fax: 01429 283650 Email: sales@cd-hairbeautyproducts.co.uk www.CD-HairBeautyProducts.co.uk

Saks Train your apprentices with the best in the business Tel: 01325 341 605 Email: education@saks.co.uk www.saks.co.uk Sienna X Beauty Guild ‘Best Tanning Supplier 2011 & 2010’ and ‘Customer Service Winner 2009’ www.sienna-x.co.uk Email: info@sienna-x.co.uk Tel: 01905 27070 Local call rate: 0333 600 1200 Fax: 01905 27080 Southern Beauty Ltd Wholesalers to the Beauty Trade, Showroom & Beauty Training Academy, Redlake Lane, Off Easthampstead Road Wokingham RG40 3BF Tel: 0118 9791691 Email: Amanda@southernbeauty.co.uk www.southernbeauty.co.uk Sylvia Hodge www.beautyandhealthcare.net Email: sylvia.hodge@btinternet.com Tel: 01925 652502 The Nail and Beauty Academy Guild and ABT Accredited One day Nail and Beauty courses from only £95 Acrylic, Gel, Waxing, Tanning, Eyelashes, Facials and more www.nailandbeautyacademy.com Email: sally@thenailacademy.com Tel: 01883 732302 The Session School Teaches the art of hair and make up for the freelance industry.

3rd Floor, 78 Chiltern Street, London, W1U 5HB www.thesessionschool.com Email: info@thesessionschool.com Tel: 020 7224 3127 Thermo Auricular Training www.thermo-auricular.com Email: enquiries@thermo-auricular.com Tel: 01892 526990 Yuko London www.yuko-london.com Email: sales@yuko-london.com Tel: 0207 529 5920 Fax: +44-(0)207-529-5930

Beauty Express www.beautyexpress.co.uk Email: sales@beautyexpress.co.uk Tel: 0845 702 3803

Ellisons Beauty & Hair Supplies www.ellisons.co.uk Email: info@ellisons.co.uk Tel: 0845 130 6126 House of Famuir Tel: 01480 404 200 Fax: 01480 404 303 Email: info@hofbeauty.co.uk www.hofbeauty.co.uk Moda Salon Interiors 6 Sharose Court, Hicks Road, Markyate, AL3 8JH www.modasaloninteriors.com Tel: 08454 605506 24Hr Sales and Service No. 07903 955491 Strip Distribution - Lycon Precision Waxing www.stripdistribution.com Tel: 0207 590 9300 Fax: 0207 225 2521

Website Design Laceys / Excel UK The perfect salon partner. www.laceysltd.com www.laceysltd.co.uk Email: info@excel-uk.net Tel: 0118 930 2338

Weight Loss Chromogenex Technologies Ltd Leaders in Laser and Light Technology www.chromogenex.com www.chromogenex.co.za Tel: +44(0)1554 755444 Fax: +44(0)1554 755333 VibroBox www.vibrobox.co.uk Email: andrew@wholesalesun.co.uk Tel: 01274 606 404 Fax: 01274 606 470

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