The Salon Magazine May 2024

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Editor

Ailsa Newgreen ailsa@cimltd.co.uk

Managing Editor

Jade Evans jade@cimltd.co.uk

Publication Manager

Declan Wale declan@cimltd.co.uk Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk Api Somboongedd api@cimltd.co.uk

Rhys Roberts rr@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Murray admin@cimltd.co.uk

Tel: 01795 509 103

Credit Facilities Manager

Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103

Marketing Manager

Lucas Payne lucas@cimltd.co.uk

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

On the cover

Hive of Beauty hiveofbeauty.com

Image courtesy of The Aesthetic Siblings

Tasnim and Farah Bulbul Instagram@theaestheticsiblings

Editor’s letter

Is it just me, or is this year flying past? This being said, the welcomed arrival of May almost feels like a teaser of the summer to come, and I, for one, can’t wait. The winter jackets can be confidently put away, the shorts and flip-flops start to appear, and the anticipation for warmer days ahead continues to build. With the number of beauty treatments increasing as summer approaches, I’m sure you’re all busy getting prepared for your clients’ summer needs!

The arrival of a new month poses as the perfect opportunity for a salon refresh, and thanks to a plethora of industry experts, we will be providing inspiration in abundance for interior design, considering the functionality instead of merely aesthetic décor. Alongside this, we delve into the importance of your salon interior appealing to the type of audience you want to attract.

Along with interiors, we explore technology in this ever-changing world and how it can provide a sense of ease and increased organisation. We discuss how salons should embrace technology for efficiency, to relieve stress, and enhance the client experience further.

Excitingly, we are thrilled to announce a new and regular feature with the sustainability experts at Green Salon Collective, with the help of their Green Libertines. Kicking it off with energy-saving tips for salons, the Green Libertines are committed to making the hairdressing industry more sustainable, and we can’t wait to see how their tips help you!

As always, if there’s anything you’re keen to see in the Salon Magazine, please do reach out to our editorial team; it’s always great to hear from you!

Ailsa Newgreen, Editor

12 RISING STAR

24 ESSENTIAL 5

36 SUSTAINABILITY SOLUTIONS

38 LATEST PRODUCTS

52 TRENDING OR ENDING

60 THE IMPORTANCE OF SOUND

OSMO Announces a New Ambassador:

Dale Mehmet

Self-taught barber Dale built his clientele through a studio space before taking the steps to open his own shop, Huncho Barbers, in Glasgow in 2023. Dale explained, “I’ve been using OSMO products for most of my career, so it was a natural progression to take the range into my shop when I opened. I’m constantly creating content for social media for my shop, and the OSMO team were excited by the work I was sharing and reached out. It was an organic step for us both to collaborate, and I’m looking forward to working closer with the team on creating more social content with OSMO.”

Dale began his barbering career eight years ago. Having initially attended university after school to study art, he found the formal training restrictive and decided to leave in his final year.

“Dale is not only a great barber, but his understanding of social media really stands out for us. We know he’s been using our products and sharing them with his customers and followers for a long time now. There’s lots in the pipeline with Dale and OSMO, and we’re all looking forward to seeing how his ambassador role develops,” concludes OSMO Senior Brand Manager, Sinéad McLaughlin. www.osmo.uk.com

British Beauty Week 2024: Theme Unveiled

The British Beauty Council unveils its theme for the year, ‘A beauty industry that looks like you’. Aiming to look under the skin of the industry this year with a campaign to find out what beauty really means to its workers and consumers. Underpinned by the biggest research project in its history – the Beauty Census – the organisation hopes to shift the perception of the sector and lead to important changes to help it thrive.

More than half a million workers in the industry, from giants like L’Oréal to mobile hairdressers, will have their say to hold a mirror up to the £24.5 billion a year industry. Millie Kendall, CEO of the BBCo, said the organisation aims to be a driving force for change by holding a mirror up to the beauty industry, “We want to hear from everyone, from those working in the head office to shop floor assistants, local salons, at-home hairdressers, and warehouse workers.”

British Beauty Week 2024 will take place from October 23–27. The council welcomes all beauty brands and businesses to get involved.

www.britishbeautycouncil.com/british-beauty-week/

Children’s Hairloss Charity, Little Lady Locks, urgent appeal for help

Manchester-based charity Little Lady Locks provides wigs, hair replacement systems, and accessories to children in the UK and is calling for more support from the hair and beauty industry to help the charity grow and help more children.

Having outgrown their current site, the charity needs to move to much larger premises, and having put out an appeal on social media, they have been inundated with offers of help from the local community and wider hairdressing community. Founder Ashley Higgins put an appeal out on social media: “We urgently need more funds. With the rate at which the charity is growing, it’s not sustainable, and we will collapse. If every one of our followers sets up a monthly donation of £1, this would cover it. I don’t know what else to do other than ask you all to help.”

The charity has grown considerably and has helped over 150 children to date. Ashley has developed different options for the children to help conceal their hair loss, from full and partial wigs to hairbands, hats, and turbans. The service is completely free to anyone suffering from hair loss under the age of 18 in the UK. The demand for the service is increasing so much, and without any NHS referrals at present, the charity can only see this growing further.

Learn more about the charity, the life-changing stories of the children it helps, and the developments the charity is looking for support with by following the charity online at www.littleladylocks.com or visiting @littleladylocks.

Fellowship F.A.M.E. Team appear at Top Hair

The 2024 F.A.M.E. Team are continuing their year of evolution and progression with their very first live appearance at the exceptional hairdressing exhibition Top Hair in Düsseldorf.

The F.A.M.E. Team travelled to Düsseldorf with F.A.M.E. Team Leader Sally Brooks, President Robert Eaton, and CEO Barry Stephens under the partnership of Fellowship Sponsor Tondeo. The F.A.M.E. Team assisted the likes of Mr. Robert Hair and industry icon Patrick Cameron through their stage shows while also getting the opportunity to showcase their skills, working on a mix of live models and doll heads, showcasing a variety of techniques and skills.

Fellowship President Robert Eaton said, “Top Hair 2024 was an exceptional experience for us all, especially the 2024 F.A.M.E. Team. Working on an international stage is a great opportunity for anyone, but for our team, this was a chance for them to bring the Fellowship for British Hairdressing to an international audience.”

www.fellowshiphair.com

Inclusivity Waxing

In this editorial, HIVE® ambassador Becky Priest shares her passion for women feeling empowered and included within the beauty industry as she discusses waxing for everyone in an unrealistic age of filters and perfection.

HIVE® Ambassador Becky Priest, @beautybybeckyessex, found her passion within the beauty industry by wanting to provide waxing for all. By growing a large following on TikTok, Becky has utilised the platform to educate women and adapt mindsets for clients to feel more comfortable approaching beauticians who do waxing.

Do you often find that you have clients who feel like waxing isn’t for them?

Yes, for a multitude of reasons! Clients may feel that their hair is too thick or too coarse for waxing, but sometimes the ones with hair like this see the biggest benefit. Not only is waxing suitable for everyone, it’s great for those with excess hair with conditions such as PCOS or different ethnicities. Asian and Italian clients have thicker, darker hair, which in turn can have a knock-on effect, impacting their confidence.

There are people who avoid waxing for a multitude of reasons and who think they can’t come into salons because they’re plus-size or have stretch marks. I think it’s really sad that people avoid salons out of the fear of not being normal, but in reality, there is no normal, and people shouldn’t be deterred by appearances.

Waxing isn’t just about being waxed; sometimes it’s emotional therapy with someone who’s not family or friends. When you’re being waxed, you’re half naked with someone you don’t really

know, so you start to open up to someone quite quickly when you’re being seen at what you consider your worst.

There is a real emotional burden, as every client has something different to share with you, and you do start to feel their pain. I’ve heard clients say, “I’m so sorry.” that my stomach is big, that I have stretch marks, don’t look at this, don’t look at that, and I just think, Why are you apologising for it? You’re a woman, you’re a human, and this needs to be normalised!

How do HIVE® products enhance the experience of your clients?

I’ve used a lot of brands and learnt from experience that products will affect all clients differently.

Anyone who experiences waxing will have warming to the skin, redness, and red dots on the skin for a few hours post-waxing. These are all very normal reactions, whereas issues such as inflammation and swelling may mean clients are allergic to something. When people are prone to reactions, it helps when you are using a good wax that doesn’t have a multitude of side effects but instead calms and protects the skin.

Since switching to HIVE®, I know I have a reliable product I can use with a diverse range of clients. Being vegan-friendly makes it available for everyone while being incredibly effective at picking up coarse and vellus hair and protecting the skin without a reaction.

In my role, I wax and educate a lot of people, and I always say that it’s not just the technique that affects the quality of a wax; it’s the products too! Technique is technique, and everyone will pick it up slightly differently with their own individual way of working, but product, technique, and attitude will set you apart. It’s the full package that matters!

How can salons make waxing more accessible for everyone going forward?

Through working in the industry, I’ve come to the conclusion that advertising needs to be more inclusive. Searching ‘waxing legs images’ on the internet brings up models who are 5ft8, slim build, slim legs, and airbrushed; they don’t even have any hair on their legs, and they market this as waxing. No wonder women feel intimidated! Why aren’t we using real women?

Waxing is an area of the beauty industry where you will hear horror stories. It’s personal,

intimate and can go very wrong if not done correctly. In light of this, clients need to be confident when selecting who to trust with waxing! There are too many people who leave colleges without training with quality products that do the job properly. Cheaper products have a poor ability to pick up the hair, leading beauticians to have a lack of confidence in their techniques. Putting top-quality products in collages that students can rely on and have confidence in would improve the client experience significantly. If people combine this with a change of marketing, including women with hair in the images, clients wouldn’t feel so intimated!

The Manicure Maestro

Featuring as this month’s rising star, @pheebs.nails discusses her artistic flare in the nail industry, and demonstrates that intricate nail art is still possible on shorter nails.

When did you notice your passion for nails?

When I was at school, I used to bite my nails. I would repaint them every single day and, by the next morning, I would have picked it all off! I was obsessed with wanting long natural nails, and had so many nail polishes that were all numbercoded with corresponding swatches.

A few years later, I got gel nail art done, and it made me feel amazing. I genuinely just stared at my nails for the next 2 weeks, and didn’t bite them at all. After that, I spent most of my time painting them with different designs and went from there! I am obviously biassed, but I think having a new set of nails lifts my mood and makes me feel like a new person; it’s definitely addictive!

How did you find your style, and what are your tips for other nail specialists trying to stand out?

One of the things I love about nail art is

that you don’t have to find a style and stick to it. Part of the beauty of it is that it isn’t permanent. One month you can have 3D swirls with lots of glitter, and the next you might fancy a plain colour. This means my style is definitely evolving all the time.

I would recommend just trying everything and seeing how it makes you feel. Keep learning new techniques and playing around. Trends come and go,

but you can put your signature twist on anything!

What would you describe your speciality as, and how did this define your target audience?

My speciality is definitely gentle manicures for natural nails. Getting your nails done is a form of self-care, and they deserve to be treated with respect!

Within that category, I would say I mainly have two types of clients. When you look for nail art inspiration online, most of it is on long extensions. Even though it looks amazing, lots of these designs don’t translate well onto shorter nails and, because of this, lots of people think they can’t get nail art! I love showing that this isn’t the case, and I think this is what attracted lots of my clients.

Secondly, some of my clients want to grow their natural nails, but haven’t been able to before due to being stuck in a cycle of picking off gels and damaging their nail health. I love showing clients that, with the correct products and care, it is possible to have long nails!

Social media marketing is key to increasing a beauty professional’s client base. How did you grow your following, and what content works best to increase bookings?

I actually didn’t intentionally start a nail page; when I began, I started posting pictures on my personal account, and gradually it transitioned. I think this meant that, when I started taking bookings, it was friends who came first, then friends of their friends, and so on. I was lucky that it grew quite quickly at the beginning. I have a love-hate relationship with Instagram and definitely have to put more effort into it now than I used to! Content that works best for me is a mixture of pictures and reels. Obviously, it is important to make your feed look aesthetic, but you’ve also got to think about who your audience is and why they might be interested in what you’re posting.

What are your goals for the future, and how do you plan on achieving them?

There are lots of amazing Korean artists that have become popular on Instagram. This has led to a demand for lots of innovative products that have previously not been available in the UK. This is starting to change, and I definitely want to get my hands on some and have a play! I would also potentially love to start making tutorials for nail art at some point. Apart from that, I am happy and grateful for where I’m at currently!

@pheebs.nails

Salon of the Month

The Halo Centre of Excellence, Medway

Support is available every step of the way to ensure nail technicians are ready to tackle anything!

Following the success of Pure Nails retail products, the company has opened the latest state-of-the-art facility, known as ‘The Halo Centre of Excellence!’, equipped with the latest tools and technology to enhance any nail career.

Whether you’re a complete beginner or looking to enhance your skills a little further, expert educators are on hand to improve your skills and make your education as smooth and seamless as possible. You can now become trained in Halo products by the Halo team themselves through hands-on learning, from mastering manicures to creating intricate nail art to learning the latest, trending systems. Support is available every step of the way to ensure nail technicians are ready to tackle anything!

How it Works

The Halo Centre of Excellence offers a three-tiered structure to all classroom-based courses, as a clear pathway for aspiring nail technicians to become qualified professionals and get the most from every class they enrol in! Starting at 10 a.m., prepare for a busy day of learning. Finishing times vary depending on the course selected. Online nail art courses are also available, meaning you can learn new skills from the comfort of your own home.

Tier 1: Gel Polish and Manicure Training Course

Immerse yourself in a comprehensive one-day training session curated by industry experts, the Totally Polished Team! This intensive course caters to both nail newbies wanting to start off in the nail industry and established beauticians seeking to expand their offered services. This course is also perfect for nail technicians, making the swap and rebranding to Halo, to ensure they get the best possible set of nails every single time!

With the opportunity to practice on yourself and other students on your course, giving you the confidence and

expertise you need to learn, whilst under the supervision of experienced professionals! At Halo, it’s not just about technique. Education is also prioritised on sanitation, client communication and business management, to ensure that graduates are well-rounded professionals ready to thrive in the industry. The overall goal of the salon is to not just train nail technicians, but to empower future leaders in the field.

Tier 2: EasiBuild Training Course (Builder Gel)

Discover the world of Builder Gel (Halo Easi-Build) with this Tier Two course. This two-day course covers all of the secrets to achieving flawless builder gel application and finish. Throughout the course, participants are expected to meet specific achievement markers, submit work for assessment and complete case study work.

Importantly, in the event that a trainee does not attain the required grade, they will be afforded the opportunity to repeat the course at no additional charge, excluding the costs of the products used.

Tier 3: Acrylics Course

Halo also offers a course for those looking to learn everything there is to know about acrylics, with the timeless system becoming a staple in the nail industry. The Tier 3 training course offers an exceptional introduction to the art of acrylics. This course caters to all aspiring nail tech’s that have attained their Tier 1 and 2 Halo training, or equivalent.

This isn’t the only Tier 3 course available.

The Tier 3 E-File Training Course provides a 1-day crash course to give you a fully rounded education on everything E-Files, meaning that, by the time you leave the nail school, you’ll be armed with the confidence, skills and knowledge to save your hands from long hours of hand filing!

To find out more or start your training course, contact andy. williams@purenails.co.uk or call 01634 364867.

At Halo, it’s not just about technique.

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Designed for Success

Salon interior is an essential aspect of running a successful salon business, but it is so much more than just a choice of paint colour and furniture! In this feature, we understand the importance of salon interiors reflecting the quality of work, and the advantages of designing your salon effectively.

When customers enter your salon, interiors are instantly noticeable, and first impressions stick, portraying the story of your salon. Of course, aesthetics are crucial, but it’s important to note that salon interiors are more than just making everything look pretty. With this in mind, thoughtful salon design has the ability to create and facilitate an experience for your guests, helping to foster repeat custom.

Salon design is an essential part of running a successful business, ensuring functionality alongside aesthetics. Planning the layout of a salon, from the lighting to the colour of the walls to the placement and style of furniture, can have a vast impact on the overall client experience, shaping perception and increasing business success. Looking at the importance of salon design, Terry Bunn, Lacey’s Hair and Beauty, and Sarah Dade, Salon Ambience Ltd, shared, “The interior design of a salon serves as a silent ambassador, communicating the salon’s identity, values and target

While aesthetics create the ambience, functionality is the foundation of a well-run salon.

audience.” This idea was furthered by Hannah Egerton, Owner of Salons + Sisters, who highlighted, “Well thought out and quality salon design can increase the ROI of a salon space. When designed correctly, you can bring more clients into the salon at any one time, but in a way that the salon doesn’t feel overfilled.”

Considering salon layout is a less visual, but equally vital, part of interiors. If utilised correctly, it has the ability to generate maximum commercial potential from the space available. Not only can your retail income increase, but a correctly configured salon can create a flowing workspace for your staff, generating a more positive experience for all. In order to understand how to design your space, Lacey Hunter-Felton, Co-Founder of Hunter Collective, suggested, “Understand the USP of your space and really drill down into that. Don’t look at what other salons are doing; be true to your brand and do what you love.”

While aesthetics create the ambience, functionality is the foundation of a well-run salon. Finding the perfect balance of the two can often be tricky, with salon owners and designers facing the challenge of marrying style and function to create a harmonious working environment. Lisa Feleppa, Brand Marketing Manager at Comfortel Salon Furniture, noted, “It goes without saying that the floorplan must be maximised to create a salon that looks gorgeous and functions as perfectly as possible, within the confines of the space.“

Finding the perfect equilibrium between functionality and aesthetics requires careful consideration and

The interior design of a salon serves as a silent ambassador.

planning. Setting functionality as the top priority in the areas where it is most important for day-to-day operations is one practical strategy. For example, having ergonomically built and well-equipped workstations can enhance stylist productivity, which in turn improves the overall efficiency of the salon. On the other hand, putting aesthetics at the forefront of waiting rooms and reception spaces creates a more welcoming and captivating space for clients. Considering

the importance of the functionality of aesthetics in regards to the overall client experience, Terry and Sarah stated, “Unfortunately, some salons fall into the trap of prioritising style over substance, sacrificing practicality for the sake of visual appeal. This can lead to inefficiencies, overcrowding and, ultimately, a diminished client experience.”

Durability is another vital aspect of functionality that must be considered. In

@helloblonde_hairco design by @kellehoward.co

@bodahairboutique

such a high-traffic salon setting, furniture is subjected to daily wear and tear. In order to maintain the aesthetic appeal over time, it is advised to invest in higherquality, resilient materials to ensure the salon withstands daily use.

Designing interiors and layouts for a business is naturally more difficult than domestic planning due to the tastes of multiple clients and finding a way to please them all. Your selection of interior design will communicate your brand values and identity, providing the opportunity for clients to connect with your brand and become longer-term customers.

When considering your interiors, the audience you are aiming to appeal to should impact your salon design. Terry and Sarah signify the importance of every element contributing to an atmosphere that resonates with the intended clientele, and noted, “A high-end salon may opt for luxurious reclining backwashes to attract clients seeking premium services, while a trendy, urban salon might embrace minimalist, industrial design to appeal to a younger demographic.”

Space limitations within a salon can be tricky, and utilising your space effectively and integrating services can be the difference between profit and loss. In light of this, liaising with salon design experts can be a great place to start to understand your floor plan, and can help you install the correct equipment, all within your chosen budget.

A way to distinguish your salon from others could be the inclusion of a feature wall as a focal point within the salon. From a marketing perspective, feature walls have the ability to provide your salon with a distinguishable feature, serving as a powerful branding tool and fostering a sense of loyalty. In today’s digital age, word-of-mouth marketing is more powerful than ever, and social media plays a significant role in shaping consumer perceptions. With this in mind, Terry and Sarah suggested, “Investing in a striking feature wall that reflects the salon’s unique identity and showcases its signature style can yield substantial returns in terms of brand visibility and client engagement.” This is furthered by Lisa, who encouraged, “Get clients to take photos in front of your branded wall and share them on social media. All you need is great lighting and a salon phone

Unfortunately, some salons fall into the trap of prioritising style over substance, sacrificing practicality for the sake of visual appeal.

already in position to create stunning shots.” In stark contrast, Hannah highlighted her concerns, saying, “The risk with feature walls is that you only showcase one part of your salon, but when a client actually sees the whole space, their experience may fall short of their expectations.”

Ultimately, a salon’s interior extends beyond the visual and operational aspects to enhance the overall client experience. A salon that successfully combines aesthetics with functionality effectively creates an environment where

clients feel valued and nurtured. Creating positive first impressions sets the tone for the entire salon visit, encouraging client loyalty and positive word-of-mouth.

Perfecting the balance between aesthetic appeal and functionality throughout the salon is no mean feat. However, successful salons recognise the mutual relationship between the two. By achieving this balance, salons construct an inviting and functional space, meeting the needs of clients and staff and ensuring long-term success within an ever-competitive industry.

Interiors Spotlight

As part of this month’s Interiors Spotlight, we share four standout salons and discover the thought process behind their interior design.

The Bohemians Salon

The Bohemians Salon is a living and breathing commitment to individuality, environmental consciousness and community unity.

The salon interior is inspired by a combination of an industrial and rustic nature, using raw materials, such as exposed brick and plain wood with a weathered look, combined with glass and an abundance of plants.

Fully immersed in Deptford’s life and its rich art scene, the salon is not just a space for cutting and colouring, it’s a space for local artists to gather and express their creativity in many different ways. The salon is a mix of wood, metal and green, and this is an exact reflection of today’s world. We live amongst buildings and concrete, but we always look to the great outdoors as places to relax and open our spirit to the environment. The mix of metal, green and wood is a message of hope that nature will always find its way through the concrete and the city.

A commitment to the environment

House of Coco

With interior design by Salon + Sisters, House of Coco, Cheshire, share their bright, clean salon. Using curves and textures, as well as low lighting, for the interior creates a calming Mediterranean feel, making it a welcoming and relaxed space for all.

The nail bar focuses on creating a minimalistic and functional environment that evokes a sense of calm and professionalism. A custom-built U-shape bar provides a sociable setting for clients and therapists alike.

and recycling was reflected in the design; concentrating on sourcing natural, recycled materials, alongside contemporary design. As a salon, they strongly believe in fostering inclusivity,

Functionality was a top priority in design throughout the salon, from comfortable seating for clients to the layout optimised for ease of movement. The space creates a lasting impression on current and new clients.

The use of LED-lit arched doorways to mirror hair stations provides a calm ambience to suit every treatment need, with full-length flowing curtains for privacy when necessary.

@houseofcococheshire

so it’s important that any client feels comfortable and welcome when they enter The Bohemians.

@thebohemianssalon

Kitch

Created based on a feeling, rather than an aesthetic, Kitch embodies everything it means to be a salon in 2024 From day one, the most important factor was that Kitch would be a welcoming place for everyone, pledging a commitment to inclusivity and a dedication to doing things differently.

Kitch is a small, but larger-than-life, salon based on a 50s kitchen concept fantasy. Like something from inside a Tim Burton daydream, the space is designed to evoke the nostalgia of having your hair done in the kitchen, surrounded by your best friends.

Due to open its doors in May 2020, the salon’s opening was firmly halted by lockdown, leaving session and TV stylist Luca Jones and tailor-trained barber Scott Humphreys to plan all of the little details for the interior. Being such a unique concept, everything was made by a bespoke company. The trolleys that slot under the mirrors look like retro cookers, and every mirror has a door with storage

Limoz Logli

In a bold collaboration with interior designer Emma, from Design and That, Limoz Logli has redefined the concept of a hair salon. Together, they embarked on a creative journey to defy traditional salon settings and create interiors that leave a lasting impression. The vision was clear; to fashion a space that is visually inspiring and irresistibly captivating from the moment you step inside.

Every aspect of the Limoz Logli experience has been meticulously tailored to provide a haven for the senses. The interplay of contrasting colours across our two floors sets the tone for an approachable, stylish, and inspiring atmosphere. Timeless marbles and carefully curated materials reflect our brand’s seamless and refined colour expertise. Collaborating with a diverse array of artists, we constantly rotate artworks and installations, ensuring an ever-evolving and inspiring environment.

No detail has been overlooked in the pursuit of welcoming visitors.

behind it. Maximising space was key, so everything doubles up as storage.

What’s good about having a small space is that it keeps the salon a lot more

personal, and, above all, Kitch makes people feel good!

The marble bar, with freshly ground coffee, exemplifies our commitment to providing the highest quality service. The waiting area seamlessly immerses clients in our salon environment; whether sitting

at the bar or the shared table, you are immediately enveloped in our world of beauty and rejuvenation.

@kitchhair

@limozlogli

© Tom Lee © Leo Davut

The Salon Glow Up

Regardless whether you’re looking for a complete salon overhaul or making smaller tweaks for subtle changes, we share 5 ways to help elevate your salon interiors, suitable for all budgets!

Take a Seat

Chairs are used multiple times a day and, thus, need to be comfortable and durable for clients, while also being practical for stylists. Considering clients who have longer treatments, ensure the armrests are comfortable and the chairs are adjustable. Salon furniture is an excellent opportunity to reduce a salon’s carbon footprint by using either recycled, or second-hand furniture if this matches the aesthetics of your salon or, alternatively, explore the REM earth range of salon furniture, moving away from a single-use mentality and more towards one of long-term sustainability.

Make a Statement

The use of an accent wall is an excellent way to generate visual interest and intrigue among potential clientele. Adding a focal point of interest within the salon makes your salon recognisable and distinguishable from other salons. Having a unique feature encourages clients to take pictures and share them with their following online, helping to market your salon organically!

Love at First Light

Lighting plays a vital role in creating the right ambience in a salon, and picking the right bulb helps to create a comfortable and welcoming environment that complements the salon interior. Consider warm and powerful ceiling lights, paired with individual lights per work station, to flatter both the appearance of the client and enable your employees to work with precision. Technically speaking, when selecting bulbs for your salon, take the Colour Rendering Index (CRI) into consideration. CRI measures how natural colours render artificial light compared to sunlight, and you should be aiming for 86 or higher.

Right on Hue

Wall colour sets the mood, reflects your brand and portrays how you want the space to feel. When it comes to re-decorating, the space in the salon should be taken into consideration. For a smaller space, the lighter the better, as it makes the space feel larger than it is in reality. Be wary of highly pigmented paint colours, as these can reflect onto the client, giving an inaccurate representation of their hair or nail colour.

Access for All

To meet the needs of a diverse range of clients, salons should prepare to accommodate individuals with mobility challenges and additional needs. Space for wheelchairs and walkers should be incorporated into the design, along with disability-friendly hair washing stations. Including these features in salon design will help portray an image of care and comfort, in turn creating a positive reputation for your salon within the community and appealing to a broader range of consumers.

Healing Hands

After 30 years of industry experience, we hear from John Holman, massage therapist, educator, and managing director of Hydrotherm, with an exclusive free offer for the Salon Magazine readership to help break the stigma surrounding massage and cancer.

Please introduce us to the brand and what it strives to achieve.

Hydrotherm came about due to lateral thinking about how to solve the issue of therapists damaging their wrists and backs when providing massages, a problem all too common in the profession. As such, the brand can claim to have saved or extended the careers of thousands of therapists over the last 30 years.

Further research demonstrated there was not only an opportunity to teach the spa and beauty therapists a broader style of treatments but also to help develop those same therapists to become specialists in certain areas. Our unique way of working using two warm water cushions enables the therapists to work in a connected way, with no interruptions or need to turn over.

The desire to train therapists to become specialists required a great deal of care and thought. For example, the massage during pregnancy training course was written in conjunction with a qualified, practicing midwife. Angie provided real expertise and reassurance to the therapists that train with Hydrotherm.

A further specialist training course Hydrotherm provides is massage for those with cancer, going by the name of Tranquil Sea. This course is supported by years of hands-on experience by the designer of Hydrotherm, John Homan.

What are the common misconceptions surrounding cancer and massage?

The single biggest misconception is that massage has the potential to cause tumour cells to break off and spread around the body. There is no medical or scientific evidence to support this.

Additionally, it is often said that massage could further stress an already overtaxed immune system, which is also untrue.

Said misconceptions regarding massage and cancer have surrounded our industry for more than 70 years, so, despite the scientific evidence not supporting the aforementioned, it has proved very challenging to break the stigma with such a long history.

Further misconceptions include the inability to obtain insurance to provide such treatments and become fully accredited. Both are definitely not true!

Why should our readers work with you to understand cancer massage?

For over 30 years, I have provided massage to those with cancer, and it is truly one of the most rewarding things that I do. Following a phone call I received late last year, I was inspired to make a video about the misconceptions surrounding massage and cancer and make an offer for therapists to improve their services.

The aforementioned call came from a client in Oxfordshire, regarding

a neighbour who had been turned away from her massage due to the therapists believing that massage for those with cancer was dangerous. I was simultaneously outraged and profoundly saddened by what happened to her, and I apologised on behalf of our profession.

Being outraged and saddened is one thing; doing something really constructive is another!

Our Tranquil Sea training course usually costs £300 to complete and is fully accredited and insurable. Exclusively to the Salon Magazine readership, the Tranquil Sea training course is available free of charge online, at your own pace. I believed that if I could inspire enough people to make a stand against this ridiculous misunderstanding, then I’d be able to achieve something very special. I have set out to change the industry, and this offer is a great place to start.

Please discuss your experience in the industry.

Alongside friend and business partner Tom Newby, we own a massage therapy clinic in Oxfordshire named “Massage Matters,” gaining more than 55,000 hours of experience over the past 34 years. The clinic has a database of around 5,000 clients and attracts between 45 and 80 new clients each month.

Additionally, as the Director of Massage Training for The Massage

Company, the fastest-growing massage business in Europe, I’ve been directly responsible for providing more than 6,000 massages each month and more than 250,000 treatments in total since the business began.

As well, as the managing director of Hydrotherm, a company that distributes

specialist equipment and training to help therapists counter the debilitating effects of providing massage, the experience is endless!

Exclusively to Salon Magazine, you are offering the ‘Tranquil Sea’ training course free of charge. How will this course benefit our audience?

Salon Magazine readers have the opportunity to become leaders within their community and provide massage for those with cancer, with a fully certified and insurable qualification. Join me to tackle common misconceptions and provide supportive medical evidence to reassure therapists.

Join Hydrotherm in changing the industry forever.

Simply sign up via the website. You will not regret it.

hydrotherm.co.uk/free-training-coursefor-massage-for-cancer/

Education Station

Welcome to our regular feature with the NHBF. Visit the Education Station each month to gain unrivalled knowledge on the latest trends and discussions to elevate your business. This month, we learn about the importance of employment contracts in salons, clinics, and barbershops.

If you’re looking to establish a solid foundation for your career or business, look no further as we delve into the essential role of employment contracts in the hair, beauty, and aesthetics industry. In an environment where creativity meets commerce, having clear agreements in place is not just advisable; it’s essential.

Why Do ContractsEmployment Matter?

Employment contracts serve as the backbone of any professional relationship, outlining the rights and responsibilities of both parties involved. For salon, clinic, and barbershop owners, these contracts provide a legal framework that protects their business interests, ensures operational efficiency, and fosters a harmonious workplace culture. Equally, for staff, these contracts offer security and safeguard their rights as employees.

Benefits for Employers:

Legal Protection: Employment contracts help shield salon, clinic, and barbershop owners from potential disputes or legal challenges by clearly defining terms

of employment, including job roles, remuneration, maternity/paternity, and termination procedures.

Clarity and Consistency: By outlining expectations and policies, contracts promote clarity and consistency in day-to-day operations, reducing misunderstandings and enhancing productivity.

Retention and Reputation: Offering formal employment agreements demonstrates professionalism and commitment, which can enhance retention rates and strengthen the business’s reputation within the industry and community.

Benefits for Employees:

Security: Employment contracts provide job security by specifying terms of employment, including working hours, remuneration, and benefits, offering peace of mind.

Clear Expectations: By clearly outlining job responsibilities, performance metrics, and disciplinary procedures, contracts ensure that employees understand what is expected, fostering a positive work environment.

Legal Safeguards: Contracts protect employees’ rights by establishing procedures for dispute resolution, ensuring fair treatment, and safeguarding against unfair dismissal or exploitation.

NHBF: Your Partner in Success

For salon owners, beauty practitioners, barbers, and stylists seeking professionally drafted, legally approved employment contracts tailored to the hair, beauty, barbering, and aesthetics industries, look no further than the NHBF. As the leading trade association for the hair and beauty sector, NHBF offers its members access to a comprehensive range of resources, including ready-touse employment contracts designed to meet industry-specific needs.

Why Join the NHBF?

Expertise and Guidance: NHBF provides expert guidance on employment law, regulatory compliance, and business management, empowering members to navigate the complexities of the industry with confidence.

Exclusive Resources: NHBF members gain access to a wealth of exclusive resources, including template contracts, legal updates, and business support tools, saving time and money on legal fees.

To find out about our other amazing benefits, visit www.nhbf.co.uk or call us on 01234 831965 to speak to our knowledgeable membership team.

It’s What’s Inside That Counts

From colour psychology to professional photography: there are so many things to consider when designing the interior of your salon. Fresha sits down with Mark Maciver of SliderCuts and Sandra Stankovic of Art Room Hair to see how they use their interior to draw in new clients.

Salons aren’t just places clients go to get their hair done. Clients look for spaces where they can relax, get pampered, and leave feeling confident. Which means that creating the right experience takes more than just perfecting the treatment they’re booked in for.

Interior design plays a crucial part in the experience

Take colour for example. Pastels or neutrals create a calming atmosphere, and bold vibrant colours might evoke energy and confidence. Using warmer tones, like oranges and reds, can even spark conversation and create a more energetic atmosphere.

But colour psychology aside, your space should also match the brand you’ve built

The furniture, the decor: your salon space should connect your clients to who you are.

For Sandra Stankovic, owner of Art Room Hair in New York, creating a peaceful, green space in the concrete city was key. “We use a lot of greenery” Sandra told Fresha. “The plants clean our air and create a beautiful environment.” This brings to life Sandra’s key ethos: that her clients come to her salon to “forget about the outside world”.

Marc Maciver, owner of SliderCuts, uses interior design to increase his presence on social SliderCuts is a popular barbershop in North London. Mark told Fresha, “The feel of the shops is based on the interior. And having a nice interior helps to push and prompt your space on the market.”

Your clients will feel encouraged to share pictures of your branded interior which helps increase the exposure of your shop.

“We have a barber pole in our shop” Mark says. “The traditional one is white red and blue, but to match our branding ours is black and white. It gets

photographed a lot, and shared on social media.”

As more and more people discover new places through social media, suddenly your instagram-worthy interior gets a whole new audience. And with Fresha, you can add a ‘book now’ button into your Instagram bio so with just one click they can experience your space for themselves.

Fresha’s marketplace means you have a space to show off what makes you different

Because as important as your interior design is, it’s equally as important to show it off online. Publishing your profile on Fresha’s marketplace with high-quality photos means you’re able to attract new clients even when your doors are closed so you get to wake up to new bookings.

Check out Fresha, world’s #1 online booking platform, so you can see what it can do for your business.

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Retail Revenue

Retailing products in your salon can help build consumer trust and extend results beyond the salon, in turn providing the ultimate customer experience. We share our five top tips for improving retail sales.

Know Your Products

To ensure clients are receiving authentic service, make sure your staff are using the products you retail. By using the products themselves, it may feel less like a sales pitch and more like recommending a product to a friend, as the employees will be genuinely passionate about the goods. Providing clients with reliable, educational advice will make them more likely to see the benefits and feel confident enough to make a purchase.

Location Location Location

The importance of product appearance and placement in the store cannot be overstated. Make a conscious effort not to overcrowd retail spaces, as this can often become overwhelming for clients. Display products aesthetically on the shelves, and use lighting to highlight certain goods. Ensure fast-moving products remain at eye level to increase visibility and accessibility for consumers, not forgetting smaller, point-of-purchase products, such as lip balms or cuticle oil.

Capitalise on Events

Retail strategies for important events such as Valentine’s Day, Christmas and Mother’s Day present the perfect opportunity to increase revenue. These opportunities mean your products are being gifted to potential future customers, as well as enabling current consumers to try new products through gift sets and vouchers.

Discount Bundles

Offering a discount on retail purchases with a service is an easier way to entice your clientele to try new products. Link the retail discount with a product used during their service, since your client will have already witnessed the results themselves, increasing their likelihood of purchasing. Throughout the treatment, aim to recommend products as you go, to highlight the fact that you’re building a customised routine based on their unique needs, in turn demonstrating excellent customer service.

Learn From Results

Monitor your sales regularly to track the performance of retail products and identify best-sellers. Alongside this, use feedback from consumers to understand their thoughts on your retail offerings and what else they may be looking for. Use the data collected to inform future business decisions and make adjustments, according to consumer demand.

As the official distributor of GIGI Laboratories within the UK, we represent the company’s 67-year legacy in the skincare and cosmetics industry.

With a prominent focus on integrity, authenticity, sustainability, and education, our range of expert techniques alongside extensive professional and home-use collections combine to replicate a spa-like escape. Elevate your skincare routine with GIGI Laboratories, unveiling a renewed, luminous complexion of timeless elegance.

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Branding vs. Marketing

Kerry Curl, a renowned business coach specialising in marketing and sales strategies for the hair and beauty industry, shares how to differentiate between branding and marketing to help your business thrive.

What’s the difference?

You’re reading this because you want to learn the difference between branding and marketing. Let’s use hairdressing to make the explanation easy. Considering marketing, it makes consumers aware of the opportunity you’re offering, captures interest and drives action. In contrast to this, branding turns new clients into super fans, causing re-booking! Branding is all the actions that your company takes at every touch point, shaping your brand perception and delivering amazing results that build consumer loyalty.

Both are crucial to increasing demand for your services. You need marketing to fill up your diary with clients, and you need branding to improve retention and referrals.

That’s the basics, so what is your brand?

Your brand is your reputation; it’s how people perceive you.

It’s everything from your company name, logo and colour scheme to the atmosphere, values, and customer experience. Your brand is essentially the perception that customers have of your salon, but true branding is not just a pretty logo and a flashy website.

Building a strong brand is what sets your salon apart from the competition, and communicating that distinctiveness consistently across all touchpoints is essential. Branding is how your company presents itself to the world, and when done right, it helps build trust and helps your company stand out.

What is marketing?

It’s easy to overcomplicate marketing.

From email marketing to social media content and advertising, there’s a multitude of channels to think about.

My advice is to keep it simple. Test various approaches, let go of the ones that don’t work, and do more of the ones that do. The strongest brands listen to their clients to create show-stopping messaging that helps them stay ‘top of mind’.

Almost anything can be a marketing tool; it’s whatever drives traffic to your hair or beauty services. As an example, your social media accounts are marketing

tools. You use them to announce new products or services, give information and engage with your audience. Monthly newsletters from salons can highlight employees, show any community projects you’re involved in, or discuss the challenges and successes with some of your recent client stories.

Marketing is what drives revenue, branding is what earns you loyalty, and for salon owners looking to grow their business and increase their income, investing in both branding and marketing is essential.

Sustainable Solutions

Welcome to our latest regular feature with the Salon Green Collective, providing effective sustainability solutions thanks to their Green Libertines! Read on to discover the top energy-saving tips for your salon.

In day-to-day life, everyone’s trying harder to reduce their environmental footprint, from reducing meat consumption to taking public transport to buying second-hand clothes. However, when it comes to the beauty industry, what can be done to continue improving sustainability?

Due to the amount of perishable waste items like cotton buds, plastic product bottles and tissues, the industry as a whole has a high carbon footprint. Despite this, there are some easy-to-implement tactics salons can employ to reduce their individual carbon footprint. Hannah Cowell, General Manager of Butchers Salon, and Zoe Rees, Owner of Bliss Hair Therapy, share their energy-saving tips for your salon!

1. When washing towels and gowns, wait until the load is full before washing, and use short washes at low temperatures as much as possible. Wash towels on low heat and use a high spin to

help with drying. Instead of using the tumble dryer, which uses an immense amount of energy and costs up to £62 per year, let towels air dry overnight. Alternatively, make a rule to only use one towel per client to reduce energy usage, or consider biodegradable and compostable towels to reduce washing even further.

2. Switch to LED light fittings. LED lights use much less energy than traditional bulbs and last much longer. So, you’re not only saving energy, but reducing the number of bulbs that go to landfill! LED lighting can save 70–80% electricity, equating to £5–£13 per bulb per year.

3. Consider using motion sensors for your lights in rooms that aren’t always in use, such as bathrooms or stock rooms. This way, the light comes on only when in use and can’t be accidentally left on, which can cost you up to £20 per year

4. To make your appliances even more efficient, remember to turn them off when they are not in use. Leaving things

in ‘standby’ mode or plugged in but idle is what’s known as ‘phantom power’ and, although small, will all contribute when you realise how many of these things are plugged in, possibly amounting to up to 10% of your energy bill. Some ‘always on’ devices include coffee makers, microwaves, speakers, computers and phone chargers.

5. Do not let hot water run when not in use! Did you know that using hot water is the most energy-intensive thing humans do? Do not let taps run when washing hair in the basin or washing up cups in the sink. Alternatively, swap to Ecoheads for your backwash to reduce water consumption by up to 65%.

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Take Your Seats!

New from Salon Ambience, handmade in Italy, is the styling chair that literally embraces your customers with a padded memory foam seat. The construction materials, all eco-friendly and recyclable, are designed to have a synergistic relationship between character, elegance and functionality. Available in various wood finishes to blend seamlessly with your salon interior. www.salonambience.com

Game-Changing Care for Curls

Aveda, the purpose-driven pioneer of plant-powered, high-performance hair care, announces the launch of be curly advanced™, a gamechanging new line-up of products created specifically for curls, coils and waves. Be curly advanced™ was developed to provide a powerful, plant-powered solution that addresses the specific needs of curls, coils and waves. These new, silicone-free formulas were made for performance with every product clinically tested across all key indicators of curl performance – frizz protection, hydration, strength, shine and definition – to deliver transformative results without compromise. www.aveda.co.uk

Get Summer Ready with HIVE®

Healthy Hair Comes Naturally

Experience the INNERJOI of clean, animal test-free haircare that does a world of good. The new INNERJOI™ collection features 100% vegan, naturally derived formulas that deliver the transformative results and professional performance you love, all bottled in a sustainable package that gives back to communities in need. Available in INNERJOI Hydrate, Preserve, and Style to cater to every client’s needs! Ingredients include upcycled ingredients (mostly discarded food waste) that would not otherwise have been consumed or are leftover pulp/ juice in the production of food products. www.joico.com/innerjoi/

Elevate your waxing treatments with HIVE® Vanilla & Black Pomegranate Hot Wax Pellets, an aroma to relax the senses! A formulation with increased strength and plasticity, this premium wax has a luxurious, rich texture that can be spread thinly over large or small treatment areas in one step, optimising the treatment time and making it very economical. The super strong nature of the wax ensures an easy and comfortable one-step removal action without breakage, and no wax strips required. Being rosin free, vegan, paraben free, and cruelty free the product is perfect for all! www.hiveofbeauty.com

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Hair We Go

With over 25 years of experience in the hair extension industry, we hear from ProStyles as they discuss how the ProStyles academy and aftercare can improve the overall client experience.

Please introduce us to the brand and what it strives to achieve.

ProStyles provides leading salons, session stylists, mobiles, and hair loss clinics with quality hair extensions. Ask the experts that are in the know, and ProStyles is always at the at the top of the list. Our approach is to continuously learn from industry leaders to make sure ProStyles delivers fresh, exciting, and innovative solutions when it comes to hair extensions. Many of ProStyles’ hair extension stylists use our brand for their work on A-list clients, London Fashion Week, and in their salons for all of their hair extension needs.

What makes your brand stand out from competitors?

Our approach is very simple but equally different from other brands: we get to know salon owners and their teams. Initially, we focus on the type of hair extensions their clients are looking for and subsequently work on the numbers to help contribute to salon profitability. Behind the brand are the services and systems to help salons improve revenue and commercial viability. Many competitors focus solely on length as a way to use hair extensions, whereas at ProStyles, the offering is far more creative.

How does the Prostyles training academy assist stylists?

Introducing a new brand or service like hair extensions into a salon can seem daunting, but with ProStyles, we are there with you each and every step of the way. From training your stylists in up to seven different fitting techniques to getting your first satisfied customer, the ProStyles Academy teaches extension fitting along with health and safety, colour matching, cutting, and styling.

Combined with a more business element, this full 360-degree approach results in your stylists adding real value and improving margins in your salon.

How does Prostyles Premium Aftercare prolong the life of hair extensions?

ProStyles offers a complete range of after-care products and accessories, all designed to maximise the length of time our extensions can be worn. Customers regularly comment on how long our hair lasts compared to other brands, often well past 12 months.

How can our readers work with you?

Our products and services cover all aspects of hair extensions, from training stylists at our academy or on-site at your premises through to a regular supply of products that are delivered on a next-day basis. If you are looking for a new brand with fresh ideas in hair extensions or looking to add hair extensions to your salon for the first time, then contact us on 01420 511155 or visit www.prostyles.com.

The Professionals Choice for Luxury Hair Extensions

PREMIUM HAIR

Stunning quality Indian Remy Hair available in five different lengths and five application methods; Bulk-Loose, Tape-Wefts, Pre-bonded, Nano Rings and Wefts.

PROHAIR™

ProHair™ is our unique range of lightweight fibre extension hair. Applied using a small braid and a wrap technique, along with an enviable colour palette it provides the opportunity to create anything from a natural style, to more avant-garde, fashion-led alternatives.

www.prostyles.com

TRAINING ACADEMY

We are passionate about providing stylists with the education and training required so your clients look their unique best. We offer bespoke training packages tailored to your requirements.

Mastering Client Communications

Customer reviews have the ability to establish your company’s reputation and increase sales. We hear from Provify to understand the best way to engage with client reviews, both negative and positive, to improve salon growth.

The Art of Responding to Reviews with Provify

In the competitive landscape of the hair and beauty industry, the voice of the customer has never been more powerful. Online reviews can significantly influence a salon’s reputation, attracting new clients or, conversely, deterring potential business. Recognising the weight of this influence, Provify emerges as a pivotal tool for salons and barber shops, not just in gathering reviews but in fostering a culture of positive engagement and communication. This article delves into the best practices for salons to effectively respond to reviews on Provify, turning every piece of feedback into an opportunity for growth and connection.

The Importance of Engagement

Engaging with client reviews is a tangible expression of a salon’s commitment to its clientele. It demonstrates that a salon values its customers’ opinions and is proactive in ensuring their satisfaction. Whether the feedback is glowing praise or constructive criticism, each review is a golden opportunity to enhance the salon’s image and fortify customer relationships.

Handling Positive Feedback

When it comes to positive reviews, the approach is straightforward but impactful: express gratitude. A simple, heartfelt thank you can go a long way in making clients feel appreciated and valued. Salons can take this a step further by personalising responses and referencing specific details mentioned in the review to show

genuine attentiveness. Provify’s platform facilitates this interaction, providing an easy avenue for salons to maintain an active presence in their review ecosystem. We plug directly into your Google My Business account, so you can respond to all of your reviews from one place across multiple branches.

Addressing Negative Feedback

Negative reviews, while challenging, are not the end of the world. In fact, they present a unique opportunity for salons to showcase their commitment to excellence and customer service. The key lies in responding promptly

and professionally, using a tone that is apologetic and understanding. It’s important to acknowledge the client’s concerns, offer a sincere apology, and, where possible, propose a solution or invite the client to discuss the matter offline for a more personal resolution. Provify encourages this dialogue, emphasising that a negative review handled well can often be turned into a positive outcome.

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Creating Confidence

In this exclusive editorial, we hear from Claire Lowry, founder of Fabulace, which specialises in creating the most natural, high-quality wigs that can’t be found elsewhere. Read on to find out how the wigs provide the illusion of hair growing out of the scalp.

Please introduce us to the brand and what it strives to achieve?

Based in Sale, Manchester, Fabulace specialises in creating the most natural, high-quality wigs on the market. The signature hairlines and parting areas cannot be found elsewhere, as they’re created using a special method that gives the illusion of hair growing from your scalp. Our main focus is client happiness, and we hope to help you enhance your client’s natural beauty and increase confidence.

How did you start out in the industry?

Fabulace was born out of a passion to be creative and assist people in the process. The business started as something owner, Claire, could do around her children and initially started with a wig maker creating from a colour chart.

Although the pandemic was a hard time for business, it was also the time

that everything changed. Claire had to navigate learning the skill to dye the wigs herself and teaching others in order to keep the business going. The use of Instagram helped to grow Fabulace rapidly and has resulted in a worldwide, loyal customer base that is continually expanding. Being fortunate enough to work with clothing brand Missguided for advertisement campaigns as well as multiple TV programmes, the brand is loved by all!

What makes your brand stand out from competitors?

Using our unique method to create signature hairlines, we believe our wigs to be the most natural wigs available. For clients going through a difficult hair loss journey, we offer private consultations, either face-to-face or virtually, to help put your customers at ease. We offer a 10% discount for clients with medical hair loss and a 15% discount for children.

Comfortable wigs can be designed for everyone, creating different cap sizes and styles, with a turnaround time for custom orders between 1-3 weeks.

What are your plans for the future?

This year, we will be opening a salon in Sale, Manchester, where clients can book in for wig fittings and consultations. Additionally, we will be working with a salon in Sweden to expand our reach. Looking forward, Fabulace is aiming to work more within the TV and fashion industries to help with brand expansion.

How can our readers work with you?

For salons, we offer packages to help customers choose the correct cap construction, cap size and colour to suit your clients needs. Stay up to date with our products and see wonderful testimonials on our Instagram @fabulace_beauty

Hair That Wows

Owner of Hair Closures, Gemma Hayes, struggled to source great-quality hair closures within the UK after COVID. In this exclusive Q&A, Gemma shares all the details on the range, born out of the need for quality, reliable hair closures for hair loss clients.

At Hair Closures, we are deeply committed to providing top-quality products for those experiencing hair loss.

We understand the emotional journey that comes with hair loss, which is why we strive to offer solutions that not only restore confidence but also uplift spirits.

Why should our readers choose Hair Closures?

We genuinely care about the wellbeing of our clients. Our products are meticulously crafted using the highest grade of virgin human hair, ensuring a natural look and feel that instills confidence with every wear.

What sets Hair Closures apart from its competitors?

Our unwavering dedication to quality and empathy. We believe that every individual deserves to feel beautiful and empowered, which is why we go above and beyond to provide closures and wefts that exceed expectations.

We understand that the hair loss journey can be challenging, which is why we offer a range of colours and densities to suit diverse needs. Our goal is to make the process as seamless and comfortable as possible for our clients.

We’re proud to say that our products are trusted by clients around the world, including in the USA, Canada, Saudi Arabia, Dubai, Italy, and Australia! No matter where they are, we’re dedicated to providing the same level of care and support to every individual.

Our product stands out as the onestop shop for everything you need for

hair loss replacement systems. With a range of colours and matching wefts, you can buy the whole hair system without using an additional supplier.

So, how can our readers work with you?

By opening a trade account, customers gain access to discounts on all our products. Whether they’re salon owners or hair loss professionals, we’re here to support them on their journey to confidence and self-love.

Our closures and wefts are produced using the highest grade of virgin human hair in a wide variety of colours. We

believe our closures to be of the best quality in the UK, lasting for months with the correct aftercare.

For customers, we have a loyalty programme where you can earn money back for each order you place and receive discounts on future orders.

If you are offering hair loss replacement and looking for a supplier you can trust, then look no further. Hair Closures UK can promise you excellent quality that will elevate your salon.

To open your trade account and receive your discount, go to www.hairclosures.co.uk. We look forward to working with you soon!

Technology

Caption

Rethinking Receptions

In light of National Receptionist Day, which falls on May 8th, we delve into what the future looks like for receptionists, with the rise of virtual booking systems removing faces from the front desk.

As a consumer-facing business, your reception area is where first impressions start to form, and ultimately these can make or break a potential sale. A reception area is the main focus when a client enters and leaves your salon, but, post-covid, virtual booking systems have surged in popularity. With this in mind, does this technology condemn traditional receptionists as being a thing of the past?

Building a successful beauty business requires a multitude of factors, a large one being a personable, approachable team that consumers warm to, which is easily facilitated by a traditional receptionist. Having the ability to be the heart of the workplace and, in turn, have an impact on a client’s overall opinion of your business, the physical presence and influence of a receptionist cannot be overstated. Your reception sets the scene for the client experience to come, helping consumers transition from the bustle of the outside world to the tranquillity of your salon. Alongside this, a trained receptionist also has the ability to increase impulse sales, prompt rebooking and encourage clients to leave all-important positive reviews!

Considering virtual booking systems, the benefits range from saving time, reducing operating costs, increasing revenue and selling more products, all while requiring minimal training. In an age when consumers are used to having everything accessible at their fingertips, salon software systems serve clients 24/7, regardless of working hours. Constant accessibility has the possibility to increase revenue due to never missing the chance of a booking. Additionally,

front desk automation manages appointments and deals with client notifications, enabling beauty therapists to focus on serving guests, both streamlining operations and increasing efficiency.

Business owners that have decided to forego a dedicated receptionist may opt for a hybrid receptionist model, using software where possible and human interaction when needed, in order to

avoid the feeling of an empty reception. Evidently, both physical and virtual receptionists have their advantages and pitfalls within the industry and, ultimately, there is no correct approach to take. It is all dependent on what works best for your salon and consumer, as, at the end of the day, you know their requirements best! Consider your business’s unique needs and make the right choice for your salon.

Cutting-Edge Tech

With the help of industry experts, we explore technology in this ever-changing world, and how salons should embrace technology for efficiency, to relieve stress and to further enhance the client experience.

Technology has undoubtedly revolutionised the salon industry, from online booking systems to advanced styling tools, making it difficult to ignore as a business owner or professional. From providing innovative solutions to enhancing customer experiences, by embracing technology, salons have the ability to remain competitive, attract a broader range of customers and offer customised services catering to individual needs and preferences.

With a myriad of benefits associated with salon technology and innovation, we help professionals understand how to utilise technology effectively to stay

The future of virtual imaging holds immense potential to revolutionise client satisfaction in the salon industry.

ahead of industry trends and provide cutting-edge services, increasing satisfaction and loyalty in the long run.

One of the key benefits associated with salon technology is the ability to streamline the booking process, and online booking systems enable clients to easily schedule appointments at their convenience. Chris Dann, Shortcuts Content and Training Specialist, revealed, “With almost half of all appointments being booked outside of regular salon hours, booking systems provide clients with enhanced flexibility, boosting salon bookings.”

Booking systems not only save time for both the client and staff, but also

help to minimise scheduling errors and double bookings. It is known that salon professionals are time-poor and usually juggling several administrative tasks, while simultaneously trying to provide top-quality service to consumers. Avril Kealy, Phorest Digital Marketing Expert, shared, “By directing clients to book online, you free up your phone lines and, in turn, your team, allowing them to focus on the clients sitting in front of them, rather than those trying to schedule their next appointment.” Avril went on to say, “There’s no comparison between the efficiency of a salon doing this work manually versus one that implements a salon system to take care of it for them.”

Technology has played a pivotal role in transforming the salon industry, enabling businesses to not just keep up with the curve, but also stay ahead of it by understanding clients’ needs. By utilising salon software correctly and understanding what your clients usually book, you can ensure marketing is personalised and direct. Rober Taracido Ruiz, Country Manager for UK and Ireland at Treatwell, took the use of technology one step further and suggested, “Analyse booking data for insights, meaning salons can use this in their marketing strategies to optimise service offerings and enhance the overall client experience.” The aforementioned is highlighted as Avril shared, “Today’s consumers stay loyal to salons that prioritise convenience and personalisation.”

Today’s consumers stay loyal to salons that prioritise convenience and personalisation.

With no-shows and cancellations costing salons on average £25,000 per year, a way to reduce this statistic is surely welcomed! Cancelling appointments at the last minute may be inevitable at times; however, by integrating salon software, not only will you provide exceptional customer service, but it will also save you hours of valuable time. Avril highlighted this benefit as she

noted, “Research conducted by Phorest found that salons with an online booking platform see a 49% reduction in no shows.”

A further way technology can enhance salon experiences is through the use of virtual consultations. Being mutually beneficial for salon and client, it almost seems like a no-brainer to implement in salons. Consultations can often be time-consuming, taking up valuable salon space, and virtual consultations allow clients to connect easily without the hassle of travelling. Jillian Ross, Setmore’s Director of Growth and Experience, noted the importance of virtual consultations, as she shared, “Salons want to be available for new clients, and virtual consultations can be a great first step to connect and hear about their styles and hair goals.” Avril furthered the idea of in-person consultations being inconvenient for clients, and highlighted, “Clients don’t always appreciate having to travel to your salon just to talk.” By implementing virtual consultations, clients receive the same great experience from your salon without the additional stress.

Alongside virtual consultations is the use of virtual imaging, more commonly

known as augmented reality (AR).

In a salon environment, AR enables clients to visualise different hairstyles or nail styles prior to committing to a change. The use of AR facilitates client experimentation, increasing confidence and client satisfaction overall, and boosting brand image and profitability in an already competitive market. Rober told us, “The future of virtual imaging holds immense potential to revolutionise client satisfaction in the salon industry, providing personalised and immersive experiences that cater to each client’s unique preferences.” The aforementioned is emphasised as Chris shared, “Utilising virtual imaging enhances businesses understanding of client preferences and allows for better tailored recommendations and personalised services.”

As artificial intelligence (AI) makes its mark on a multitude of industries, the beauty industry is no exception, and offers a promising future for increasing client satisfaction within salons through revolutionising the client experience. Rober encouraged integrating AI into salon management software in order to, “Create a more engaging and tailored experience, leading to heightened client satisfaction and retention.” Ashleigh Charlton, Founder and CEO of Styler Digital, echoed the idea of using AI to enhance the client experience, and suggested, “AI-powered chat bots to streamline communication and booking processes.”

Implementing new technology, like any change, can be daunting and often

overwhelming. In light of this, ensure the decision is thoroughly considered to find technology that supports your salon’s needs. Adam Thomas, Co-Founder of SalonSpy, suggested, “When you decide to move forward, you need to go all in to make sure you get maximum value, impacting your business in the best possible way.”

Continuing with this idea, and to reduce the possibility of any initial teething problems, Jillian shared steps to help mitigate issues and ensure success,

saying, “Research the best options, select your scheduling system, ensure they have support available to help you, book a set-up call and train your team accordingly.”

By integrating new technologies, you can streamline operations, deliver personalised experiences and enhance convenience for your clients. As such, your salon will not only stay ahead in the dynamic beauty industry, but also provide unparalleled experiences that keep clients returning. Embracing technology and the opportunities it brings provides your salon with a vital competitive edge. As daunting as technology can be, try to remain open to the endless possibilities that technology brings, and watch as your salon thrives in this digital era.

Salons with an online booking platform see a 49% reduction in no shows.

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Product Spotlight

To provide an environmentally responsible and unique salon experiences, L’Oréal and Gjosa have teamed up to create Water Saver, a new technology that makes sustainable water use available to everyone.

Water Saver is L’Oréal Professionel Paris’ first showerhead, leveraging Gjosa’s patented water fragmentation technology to significantly reduce water flow at the backwash by up to 69% with a great rinsing performance.

As a longstanding partner to hair professionals, L’Oréal Professionel Paris prioritises tech-led solutions by supporting environmentally conscious initiatives between the brand and in partner hair salons. The Water Saver uses water fragmentation technology, where highly precise jet collisions divide the flow of water to create 10 times smaller droplets. Then, they are accelerated for faster and more effective rinsing. Water Saver uses only 2.4 litres of water per minute compared to the 7 litres consumed by a standard showerhead, simultaneously improving the customer experience and salon sustainability.

The system also features a data dashboard that allows salon professionals to monitor their water and energy consumption savings.

Water Saver is a great solution for L’Oréal Professional ‘Hairstylists For The Future’, a dedicated programme that supports hair professionals on their sustainability journey through three key pillars:

Water Footprint

Protect water as a precious resource.

Waste Footprint

Reduce waste and find circular solutions.

Carbon Footprint

Help reduce the salon’s carbon footprints.

A partnership based on sustainable innovation

To imagine and realise this Beauty Tech innovation, the L’Oréal Technology Incubator joined forces with Gjosa, a Swiss environmental innovation company. Gjosa has developed a unique water micronization technology inspired by the way rocket engines work.

Amin Abdulla, Co-Founder of Gjosa, shared, “L’Oréal Water Saver is the result of an exemplary exclusive partnership, that joins a century-long legacy of innovation in haircare with cutting-edge technology. It represents a new type of sustainable experience for consumers, and one we look forward to seeing activated around the world.”

Pitch Perfect

Focusing on the sound and performance of The Dyson supersonic r™, we hear from the experts at Dyson to understand how they find the perfect balance of tolerable sound without compromising on device performance.

Afactor not commonly considered in regards to hair tools is the sound produced when used collectively in a salon environment. Everyone’s dealt with having a conversation over a hairdryer and the impossibility of hearing accurately what is being said. In light of this industry issue, Dyson engineers worked in tandem with the acoustics team to reduce noise output in the new Dyson supersonic r™. With thanks to Annie Sheen, Dyson Acoustics and Vibration Engineer, and Larry King, Dyson Global Styling Ambassador, we understand ‘The Dyson Sound’ and how this fosters stronger client relationships.

Annie Sheen, Dyson Acoustics and Vibration Engineer

Please explain the importance of creating ‘The Dyson Sound’ when developing hair products. At Dyson, we balance the most advanced filtration technologies with precision acoustic engineering with no compromise on performance. The sound of a Dyson machine is a product of the technology used to maximise its performance. Most of this character comes from the V9 HyperdymiumTM motor, which has been designed to maximise performance in a small package. Everything, from the shape of the impeller blades to how the electrical signal drives the motor, affects how the product sounds. It’s not just the motor that is important; air travelling through any part of a machine will generate noise. Dyson’s team of fluid and aerodynamics engineers works closely with the

acoustics teams throughout product development to even out airflow pathways, reduce unnecessary obstacles and direction changes, and ultimately reduce noise output.

Tonality is also a key factor; that’s why we pay particular attention to the quality of sound, attenuating particularly irritating tones and trapping others through intelligent engineering. We even develop specific internal test methods that consider both sound level and sound quality, including complex algorithms and signal processing to quantify ‘how irritating’ a given noise is to ensure the user experience is of the highest quality.

How did industry research into the sound of hairdryers in a salon environment result in the final product?

Understanding our users is at the centre of everything we do at Dyson. In-house acoustics and vibration engineering

teams work relentlessly to improve the user’s acoustic experience. We have six semi-anechoic chambers, which enable Dyson engineers to put acoustic engineering at the heart of the development process. However, what is really important to us is understanding the environments that our products will be used in. As such, we have trial spaces globally where professional stylists get hands-on with our products to assess the performance of machines and seek feedback to adjust accordingly for the best possible result.

How has noise been minimised further in the Dyson Supersonic r™ Professional hair dryer?

The Dyson Supersonic r™ Professional hair dryer has an entirely new form factor. By changing the shape and the etching profile of the heater, the turbulence in the airflow has been reduced. This not only decreases the noise generated by the heater itself but also helps minimise the noise generated by the added components (i.e., styling attachments). All of this is achieved without compromising on the performance of the product.

How do Dyson products focus on sound without compromising on performance?

Everything that goes into a Dyson product is designed to reduce the noise at the source rather than adding on heavy silencers that reduce the performance of the product.

For example, every individual V9 HyperdymiumTM motor we make is tested for unbalance of the spinning components to ensure they meet our tight tolerance to reduce unwanted tones. We also use cutting-edge simulation tools to understand how noise travels through the product and then use that knowledge to reduce the amount

of noise that reaches the user without compromising on drying and styling performance.

Larry King, Dyson Global Styling Ambassador

What difference in noise levels have you experienced in a salon environment?

The noise level within the salon is notably quieter when using the Dyson Supersonic r™ Professional hair dryer. This enables me and my team to have more connected conversations with clients and helps to foster a more relaxed environment while drying and styling their hair because we can hear each other better. Everything is effortless.

What feedback have you received from clients regarding the sound of Dyson products?

My clients are amazed that the Dyson Supersonic r™ Professional hair dryer is 30% smaller and 20% lighter, as well as how it looks, as there is nothing else like it. Notable feedback I receive is that clients find it easy to hear me,

and the sound of the hair dryer is actually quite relaxing! Clients are particularly impressed with the efficiency due to its precision and slender design, enabling you to apply direct airflow to hair and create styles with precision and speed without compromising the overall quality of the finished look. @dysonhairpro

A Cut Above

In this exclusive editorial, we hear from Virgin Hair and Beauty as they discuss sourcing human hair and how their colour match process helps salons to enhance client satisfaction.

Please introduce us to the brand and what it strives to achieve.

Founded back in 2015, there wasn’t much competition for virgin hair, so we used this gap in the market as an opportunity to provide better-quality hair extensions. During this period, people were using hair extensions for aesthetic reasons more than anything else, but as time has progressed, hair extensions have become a permanent part of people’s appearance.

What makes your brand stand out from competitors?

Compared to competitors, we are more customisable as a brand. A salon doesn’t need to order a full stock as there are too many variations and requirements for them to store. By reducing the minimum order quantities, salon owners can carry a wider variety of products and offer greater flexibility to their clients.

How do you source your human hair?

At Virgin Hair and Beauty, we stock a range of hair from all over the globe. European and Russian hair is bought from vendors that are linked to certificates to verify their ethical sourcing. Indian hair comes from temples that ladies donate, and we buy it to help maintain the temples and villages surrounding the temples to help the communities. Asian hair works in a similar way; however, due to cultural differences, some ladies are paid to donate their hair.

How does your online colour match increase reliability for salon owners?

Salon owners have the ability to send their clients’ desired colour over that they need to be custom made. After this, we can recommend one of our pre-set

colours or design a custom piece. All hair extension companies work from a different colour wheel; thus, with the colour match, it is a lot more accurate and, in turn, increases client satisfaction.

What are the differences between human hair from different countries, and how do customers know what to opt for?

The difference in texture helps customers know what to opt for. Russian hair is very fine, catering for lighter to ice blonde hair. Indian hair is naturally more coarse and wavy, which is ideal for darker

colours. European hair is most flexible as it can facilitate both light and dark shades, making them easier to manage and colour. Salon owners can contact us to find out what would be most suitable for their clients.

How can our readers work with you?

Salon owners can contact us directly, and we work with them in a wholesale manner, as they have to put their prices up to sell, depending on the order quantity.

Hair – Tracey Ann Smith Photographer – Richard Miles MUA – Lauren Mathis Stylist – Magdalena Jacobs

Hair – Marcus Giamattei Photographer – Jamie Blanshard Stylist – Ellen Spiller MUA – Katie Moore

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Aesthetics

Artemis T: 0207 157 9758

E: support@artemisdistribution. com

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SkinBase

West Avenue, Talke, ST7 1TL

T: 01782 770 810

E: office@skinbase.co.uk

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T: 020 4532 5922

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Nouveau Beauty

T: 01977 655 090

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Hair Products

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REM

T: 01282 619977

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W: www.rem.co.uk

Olaplex

E: uksupport@olaplex.com

W: uk.olaplex.com @olaplex @olaplex @olaplex

Hair Extensions

Cliphair

T: 03450 211 311

E: trade@cliphair.co.uk

W: www.cliphair.co.uk @cliphairlimited @cliphair.limited @cliphairextensions @cliphairlimited

Denman Professional Tools

Denman International Clandeboye Road, Bangor, County Down, BT20 3JH E: customer.services@ denmanbrush.com

W: denmanbrush.com @denmanpro

Morgan Richardson Ltd

T: 0800 731 2940

E: quotes@morganrichardson. co.uk

W: www.morganrichardson.co.uk/ salon-insurance

Lash & Brow Growth Serums

Avante Cosmetics

1 Short Hill, Harrow on the Hill, HA1 3BF

T: 07949 508 885

E: info@avantecosmetics.co.uk

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Inika Organic

T: +44 (0) 203 713 0149

E: simone@inikaorganic.com

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Nails & Beauty Products

Hive of Beauty Ltd

1 Queens Grove Studios, London NW8 6EP

T: 0845 450 4802

E: sales@hiveofbeauty.co.uk

W: www.hiveofbeauty.com @HiveWax @hiveofbeauty

Natural Skincare

Lisa Kon

E: hello@lisakon.co.uk

W: www.lisakon.co.uk

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AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB

W: www.aeos.net @aeosskincare activeenergisedorganicskincare

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Stoneyford, Clifton, Oxon, OX15 0PE

W: www.bemineco.com @bemineuk @bemineuk

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EVO Payments UK

T: 01218279100

E: salesenquiry@evopayments.com

W: www.evopayments.co.uk

Skincare

Styler E: support@styler.digital

Albert Ewan Design

T: 016 70 73 89 79

E: studio@albertewandesign.com

W: www.albertewandesign.com

Concept Salon Design Unit 11 & 12, Brookfield Business Park. Brookfield Drive, Aintree Liverpool, L9 7AS

T: 0151 523 0132

E: sales@salonfurniture.co.uk

W: www.salonfurniture.co.uk

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Salon Tracker Ltd

Unit 5a South Park Way 41 Business Park, Wakefield WF2 0XJ

T: 0113 350 8230

E: info@salontracker.co.uk

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W: www.miin-cosmetics.co.uk

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