The most wonderful time of the year is well and truly on its way; it’s time to defrost Mr Bublé, untangle those fairy lights and dust off the mistletoe. Although you may not be able to hear those jingle bells just yet, with our eager festive spirit, we’re on hand to help you step into Christmas most profitably when the time comes!
With supermarkets stocking shelves with an abundance of celebrations and mince pies from September, it’s time for salons to take a leaf out of their book and spread that Christmas cheer as early as possible! Our extensive Christmas feature, guided by industry experts, discusses the best ways to prepare your salon for the upcoming festive period with gift cards and retail packages to increase revenue and footfall.
As we head into the depths of winter, skincare takes centre stage as our second unique feature, as we emphasise the importance of clients switching up their skincare routines with the changing season. Additionally, we delve into the rise of the younger generation investing in skincare and explore how you can place yourself as an expert in the industry to help ease confusion and appeal to a younger audience.
As ever, these trend-inspired pieces are accompanied by our much-loved regular features, with Pre- starring as our Salon of the Month and Abigail McMyler sharing her journey to success as our rising star, alongside two ‘Create This Style’ editorials to elevate your salon styles this festive season.
That’s all from me, all that’s left to say is take care, wrap up warm and enjoy the read!
Contents
10 SALON OF THE MONTH
Featuring as our Salon of the Month this November is Pre-, a one-stop-shop for the most in-demand beauty services, offering guaranteed treatment results and delivering second-to-none customer service.
13 CHRISTMAS RETAILING
Among this festive feature, we look into why it is beneficial for a salon to offer gift cards and retail packages this season, and we share the top marketing strategies to promote them as the ideal gift for beauty lovers.
28 PRODUCT FOCUS
Looking for product inspiration this November? We share the latest launches from the hair and beauty industry, including the all-important Christmas exclusives!
47 SKINCARE
Guided by industry experts, we explore how to cater to the younger client when it comes to skincare, paying particular attention to their shift towards instant results via cosmetic procedures.
60 FINDING YOUR FIT
With so many stylists opting to be freelancers, we talked to professionals who have worked in employed and freelance roles to understand their perceived pros and cons.
64 EDITOR’S DAY OUT
The Salon team have been out and about over the past month, and we’re here to share our exciting discoveries from the hair and beauty industry.
The Winners of the Wella Professionals UK & Ireland TrendVision Award 2024 Announced at Spectacular Event
The Wella Professionals TrendVision Award 2024 UK & Ireland Final took place in London recently, in what was a celebration extravaganza that crowned the finest talent in hairdressing.
For the first time, the Wella Professionals TrendVision Award 2024 UK & Ireland Final took place at the Capital’s iconic venue, Old Billingsgate, London. There was no holding back on glamour and glitz as an audience exceeding 600 joined together to celebrate the winners and runners up.
Finalists competed throughout the day, before coming together in the evening for an exceptional night of entertainment and celebration.
The theme of the night was ‘self-expression’ which was perfectly fitting for the array of creativity that was presented.
Wella Company General Manager UK & Ireland, Max Amen, took to the stage to formally open the evening: “Tonight, we are celebrating the 20th anniversary of TrendVision in the UK. We have celebrated more than 200 winners and each time it becomes a life changing event in their career. TrendVision is not just about the finalists and the stylists, it’s also about the businesses that invest in education to train and elevate their teams. You are inspiring people to join this industry, and I want to thank you very much for all the support and motivation that you bring, and for elevating hairdressing to such a premium level.”
However, the main event of course was the winners announcement. Finalists paraded their models to showcase their incredible work, before the much anticipated announcement was made. The winners are:
Colour Visionary (the global category)
UK winner: Dawid Mielnik, Regis Salon Manchester
Ireland winner: Maggie Grant, House of Colour
Craft Visionary (local to UK & Ireland)
UK winner: Corinne McNaughton, Medusa Bread Street
Ireland winner: Alex White, House of Colour
XPOSURE Creative Colour (for students only).
UK & Ireland winner: Skye Holford, Kleek Apprenticeships / Regis UK
Freelance Re:Source sustainability toolkit launches helping self-employed hair professionals, co-working spaces to ‘green up your act’!
Following the success of Salon RE:Source – the hairdressing industry’s multi-award-winning sustainability guide – there is now a BRAND NEW eco toolkit designed and launched by Anne Veck and Keith Mellen called Freelance Re:Source launched, aimed exclusively at self-employed hair professionals.
Freelance RE:Source brings together the invaluable advice and expertise of Salon Re:Source, with new and revised recommendations more applicable to a freelance way of working. Creators Anne Veck and Keith Mellen consulted with a panel of self-employed experts including Sheila Abrahams of the Freelance Hairdressers Association (FHA) hairdressers; Lacey Hunter-Felton coworking space visionary of Hunter Collective, and Sarah Daglish from Rebel Rebel Hair Studio, an award-winning independent hairstylist with over 20 years’ experience.
Freelance Re:Source utilises extensive research to provide the most up-to-date advice, products and services aimed at facilitating sustainable-minded adjustments. Presented in an easy-to-follow format, the toolkit features three sections:
• Quick Wins these are easy and low in cost.
• Your Next Steps these require a little more effort and may involve a slightly higher cost.
• Major Changes these changes will require bigger investments in both time and money.
Freelance RE:Source can be downloaded free of charge HERE
Trevor Sorbie Partners with yuv®: A Groundbreaking Step Towards Sustainable Hair Colouring
yuv®, the pioneering force in sustainable beauty technology, is thrilled to announce a historic partnership with Trevor Sorbie, one of the UK’s most renowned salon groups. In a bold move to revolutionise the hairdressing industry, Trevor Sorbie has committed to making yuv® their choice in colour technology across all six of their UK locations. This marks a significant shift in the professional beauty landscape, placing sustainability and cutting-edge technology at the heart of their salons.
With Trevor Sorbie adopting yuv®’s advanced lab system, this partnership sets a new benchmark for sustainable, professional hair colouring. The yuv® lab uses refillable cartridges, drastically reducing packaging waste while delivering millions of customisable colour formulations to unlock endless creativity for colourists. By integrating yuv®’s innovative colour system, Trevor Sorbie salons will elevate their client experience, ensuring flawless results while making a positive environmental impact.
OSMO Announces New Ambassador: Jude Taylor
Jude Taylor hails from Newcastle upon Tyne and has quickly made a name for himself in the hairdressing industry since beginning his journey in 2019. Starting his apprenticeship just before the pandemic, Jude’s dedication and passion saw him qualify with a Level 3 diploma in 2023.
Jude’s style is characterised by his super creative and alternative approach to hairdressing, often bending the traditional rules. He thrives on creating bold, unconventional colours that are rarely seen in everyday life, making his work stand out in a crowd.
Jude’s talent has not gone unnoticed within the industry. He has placed in the top 10 for three consecutive years in the apprenticeship category of the UK Hair and Beauty Awards, and more recently, he secured 7th place at the same awards for Stylist of the Year. Jude also just won “Unique Colourist of the Year” in the North East Hair and Beauty Awards.
As a new ambassador for OSMO, Jude will be focusing his expertise on curly hair and vibrant colour creations, “I’m very excited to share my passion and expertise to the wider OSMO Family. I’m really looking forward to sharing my enthusiasm and skills in this new role,” explains Jude.
“We caught Jude’s creativity at a show and were so impressed with his expertise and passion for our craft. We know Jude will bring energy and new technical creativity within the OSMO Family, and we’re all excited to be working with Jude,” OSMO Senior Brand Manager, Sinéad McLaughlin concludes.
A Cut Above…
Balayage specialist, Abigail McMyler, features as this month’s Rising Star, sharing advice on honing in your expertise on a specific treatment, how to make your social media work for you, and the importance of honesty.
What ignited your passion for hair?
I have always had a huge creative side since I could even remember; I was heavily into arts and crafts from a very young age. I’d constantly be found making something from my mum’s recycling or drawing or painting when I was younger. I think that’s why I fell and fit into the world of hairdressing so perfectly; it gave me the freedom to be creative, whether that’s with hair colours, hairstyles or cutting, even creating content for my social media.
How did you find your style, and what are your tips for other specialists trying to stand out?
I’ve been in the industry just coming up to 5 years, and I still have a long road ahead of me in terms of finding my style. Being a young hairdresser, it’s all trial and error! The pressure of feeling like you need to be perfect at every aspect of hairdressing is so overwhelming, but sometimes it’s just about finding what you enjoy. Invest and focus on what you want to specialise in and have a passion for, because that’s where you’re going
Invest and focus on what you want to specialise in and have a passion for, because that’s where you’re going to improve and excel.
to improve and excel your skill set; that’s going to be the reason you stand out and people are going to choose you.
What would you describe your speciality as, and how did this define your target audience?
I specialise in balayage, and I absolutely love it. I love the creativity and the focus it gives me; it’s like painting a picture, but on someone’s hair. When I first started hairdressing, I noticed balayage was becoming a massive trend in the hairdressing world, and it’s never left. After posting my first ever few balayages on social media, it just took off from there, and I’d say 75% of my clientele now have a balayage. Social media was so important for building my audience; the more I shared my speciality for balayage, the more I was able to target an audience that was interested in that service. I believe being a specialist makes the client more comfortable and confident in you, as it shows you have a lot of experience and knowledge in that particular service.
Social media marketing is key to increasing a beauty professional’s client base. How has it helped you, and what content have you found works best to increase bookings?
Consistency is key; keep posting and get your work out there as much as you can. The more you post, the more people are discovering your work and engaging in your content. Through doing this, new and current clients come to me with pictures of my work for inspiration
I believe being a specialist makes the client more comfortable and confident in you, as it shows you have a lot of experience and knowledge in that particular service.
for their colour. Social media marketing in this industry does have its pros and cons; it’s amazing for building a client base, however, it’s very time-consuming. To tackle this issue, I get all my content done in one day and schedule them to be posted throughout the week. Just find something that works best for you and stay consistent with it.
How do you make sure your treatments stand out from competitors?
In my appointments, I like to customise
a client’s chosen service personalised to them. I’m very honest and thorough with my clients when discussing what they want their desired look to be. This gives me a trusting relationship with my clients, as I have their best interests at heart in terms of expectations and hair health. Being open and truthful with clients is very important. Even if you do lose clientele along the way, the ones that value what you have to say are the right clients for you.
What are your goals for the future, and how do you plan on achieving them?
Right now, I want to invest in my future, to become a master at my craft. I want to gain as much knowledge and experience as I can in my chosen specialty, and attend as many masterclasses as I can to learn different skills and methods. I also want to excel in my social media and work hard to reach a wider audience. As for the distant future, the world is my oyster, and there are so many routes I can take; however, I’m just taking it all in at the moment to be the best hairdresser I know I can be.
Salon of the Month Pre-, Parsons Green
We are proud to set a new industry standard in how we care for our clients and for our team.
After several years in beauty PR, founder of PreSalons, Mimi Gaston-Kennedy, set out to create what she saw was missing; a one-stop-shop for the most in-demand beauty services, offering guaranteed treatment results, using industry-leading technology, and delivering second-to-none customer service. Mimi shared, “Whether it’s pre-weekend, pre-meeting, or preholiday, we get clients ready for the moments that mean the most. When they don’t want to gamble with their experience and want to be sure they’ll be leaving feeling better than when they arrived, we’re here for them!”
Pre- initially launched in Islington in 2021 and have recently just expanded into their second salon in Parsons Green. Said expansion enables Pre- to continue their mission of providing unparalleled beauty experiences and ensuring all clients leave feeling ready for any prolife moment. When commenting on the ambiance of the salon, Mimi noted, “The new salon in Parsons Green has a lovely community feel to it already.”
When it comes to hiring at the salon, it is most important to Mimi that every team member demonstrates a high level of expertise or passion for the industry, as well as being a great asset to the team. Each of the highly experienced technicians are trained in Pre-‘s signature treatment procedures, and Mimi shared, “We are proud to set a new industry standard in how we care for our clients and for our team.”
The feeling of care and community is echoed by clients as they comment on the level of personalisation and relaxation in the salon. To make themselves stand out from the crowd, Pre- pride themselves on personalisation and Mimi shared, “We
are not a one-size-fits-all salon, but really take into account the individual needs of our clients’ skin.” To help build the salon’s client base, social media has been instrumental, as Pre-have been able to showcase the salon experience as well as sharing expert time online to attract loyal clients and immerse them in that Pre- community feeling!
At Pre-, their speciality is the Deep Dive Facial, an incredibly customised treatment that includes a skin analysis, deep cleanse, and an enzyme exfoliation peel to leave skin clean and ready for gentle, light extraction. A unique extended lymphatic drainage massage helps to drain away excess fluid, reduce puffiness, and carry away toxins before finishing up with the facial with a hydrating serum and SPF.
The design of the new Parsons Green salon draws inspiration from modern elegance and comfort. The space features sleek, contemporary lines, complemented by warm, inviting colours that create a serene and welcoming atmosphere. Special attention has been given to every detail, from the custom-designed treatment rooms to the relaxing waiting areas, ensuring a seamless blend of style and functionality. The salon also incorporates eco-friendly materials and sustainable practices, reflecting Pre-‘s commitment to both beauty and environmental responsibility.
Looking to the future, Pre- aims to redefine the premium beauty offering, making everything from aesthetics to high-tech facials accessible whilst maintaining the highest standards from the practitioners administering to the products used.
www.presalons.com
The space features sleek, contemporary lines, complemented by warm, inviting colours that create a serene and welcoming atmosphere.
Christmas Retailing
Step Into Christmas
As the lead-up to Christmas begins, it’s vital to capitalise on the festive period as one of the busiest times in the industry. Within this editorial, we share our top five ways to prepare your salon effectively for the upcoming period, to maximise income and footfall.
Deck the Halls
It’s not Christmas without some seasonal decor, is it? To make your salon inviting to passersby, think about how you’re going to dress your window this festive period. Use lighting and hanging ornaments to attract attention, while displaying some of your instore retail offerings to demonstrate what’s available for gifts! It’s important to decide on a cohesive theme for the salon decor, such as winter wonderland or traditional Christmas colours to help guide design choices. Additionally, make the salon overhaul a team effort to increase enthusiasm and staff morale during a very hectic period!
Santa’s Little Helpers
As we move into one of the busiest periods of the year for salons, it’s worth considering flexible staff schedules to offer your clients extended opening hours. Analyse previous holiday season booking data to identify peak times and popular services, as well as gathering feedback from regular clients about their preferred appointment times during the festive period, to help navigate opening hours!
A Merry Little Sell-Mass
With clients in the festive spirit, it is often an excellent time to hone in on upselling during appointments. It may be worth having a little refresh with staff to ensure they’re all well-versed on limited edition festive deals to entice clients into trying something new. Consider offering bonuses or incentives for staff who upsell successfully, providing some motivation in an often hectic period. Additionally, train staff on subtle, effective sales techniques, focusing on natural conversations and providing recommendations from a place of expertise, rather than hard selling.
The Season for Giving Holiday Specials
In the lead up to Christmas, create seasonal digital promotions and share with your clients via social media, email and text. Use social media to highlight specific seasonal promotions and consider running a giveaway of free treatments or products, encouraging followers to tag their friends and interact with your salon for a chance to win. Capitalise on email marketing by sending out newsletters consisting of festive promotions, gift ideas and last-minute cancellation reminders; ensure these emails are personalised to enhance client interaction. Crucially, don’t forget appointment reminders via text or email to avoid no-shows!
Consider combining popular services into packages to offer excellent value to your clients; cheaper than if they were purchased individually. An amalgamation of treatments creates a value perception for the customer, meaning they’re likely to spend more than they initially intended. It’s worth offering a variety of packages at different price points to cater to all budgets.
kind haircare | clean colour
ORIGINAL DETOX FOR THE ULTIMATE CLEANSE
Refresh your scalp with the invigorating essence of peppermint oil. Our Detox duo is the perfect pair for giving your hair the ultimate detoxifying and cleansing experience.
FINE INTELLECT FOR BUILDING VOLUME
Plump up fine, flyaway hair with the Keratin. Native Australian rainforest extracts help to add fullness whilst protecting hair from oxidization and sun damage.
HYDRATE & CONQUER FOR ULTIMATE HYDRATION
Give dry, damaged or coloured hair a boost with nutrient-rich Tasmanian Sea Kelp, containing Vitamins A, B, C & E and 13 amino acids to strengthen the hair. Certified Organic Coconut Oil helps to quench and smooth thirsty locks.
MAINTAIN THE MANE A DAILY RITUAL
Keep your hair looking its finest with this everyday moisturising formula. Pro Vitamin B5 nourishes the scalp and Banksia, a native Australian flower extract softens the hair whilst providing protection from environmental stress.
Let it Snow
With the festive season presenting the perfect opportunity for in-salon retail opportunities, we discuss the benefits of offering these, and include marketing strategies from our industry experts to help promote said products as ideal last-minute gifts.
At a time of year when customer spend is significantly higher, there truly is no better time to promote your salon retail products and gift sets. Understandably, as a salon owner, the festive period is nothing short of hectic, with extended opening hours and an influx of appointments. In light of this, planning ahead is the best way to ensure an organised, stress-free, successful Christmas period, and having an easily accessible retail offering for both new and existing clients is an excellent opportunity to help boost revenue.
Speaking of easily accessible retail, gift cards are a valuable income stream that are often overlooked by many, offering an injection of money into the business and an excellent vessel for attracting new customers. Lisa Kelly, Owner and Founder of Salon Solutions, shared, “Gift cards are a salon’s secret weapon! They bring in immediate cash flow, especially around the holidays, helping you stock up for the busy season and stay afloat during quieter months like January and February. Not only do they attract new clients—thanks to your loyal customers gifting them to friends and family—but clients often spend more than the card’s value. Plus, with the right follow-up offers, you can turn gift card recipients into loyal clients for life! It’s a simple, profitable strategy to grow your business.”
Luke Benson, Global Ambassador for Keune Hair Cosmetics and owner of Luke Benson Hair, encouraged offering gift cards alongside retail products to help create a holistic experience for clients. Luke noted, “Clients are able to not only enjoy the services in the salon, but also to take home quality products, which helps to enhance their satisfaction. Additionally, gift cards help encourage clients to try new services or products that they may not have considered
With the right follow-up offers, you can turn gift card recipients into loyal clients for life! It’s a simple, profitable strategy to grow your business.
before, which in turn can lead to increased loyalty and repeat visits.”
Jack and Ross Williams-Hirst, owners of Williams & Hirst Co-Working Salon, shared, “In-salon gift cards are unique to the salon or the independent stylist; unlike retail, which can be bought online, gift cards are an incredible way to sell your salon or independent brand to a potential new client. During the festive period, clients are generally in the mood to spend a bit extra, and electricals are usually something clients would take the advice from their stylists on.”
With gift cards potentially carrying an underlying stigma of “I left it until the last minute,” Ryan Power, Co-Founder of Salonology, suggested taking a twelve days of Christmas approach to offer something a little different and more personalised. Ryan shared, “When we owned our day spa and salon, we mixed it up a little and combined unique treatment experiences with the principles of gifting. We created a dozen experiences which were designed to be gifted to others, and released them one day at a time in the run up to Christmas.”
Luke further encouraged the twelve days of Christmas approach as a unique marketing effort, creating a sense of urgency for clients. He noted, “Help to create excitement by featuring a different gift card or retail product each day for twelve days leading up to Christmas. You can promote each day’s special through email newsletters and social media posts, offering discounts or bonus products with gift card purchases.”
When it comes to marketing during the festive period, planning ahead is essential! Jack and Ross encourage salon owners to start marketing alongside department stores; online retailers and high street stores, planting the seeds of Christmas retailing earlier to ensure you’re on customers mind when the start to write their Christmas lists or finalise budgets. Jack and Ross shared, “Display the gift cards on the reception coffee table, retail area and front desk. This is also a great way to make clients aware you offer gift cards throughout the year, not just for Christmas. For retail, consider building a Christmas box or hamper with an array of retail, as this won’t eat into your margin massively, but will help the gift feel more personal and attractive to potential clients.”
Understanding the value of proper
Help to create excitement by featuring a different gift card or retail product each day for twelve days leading up to Christmas.
preparation, Ryan suggested inviting people to join a waitlist for a limited quantity of festive promotions. Following this, invite those registered, after VIPs and existing clients, to a festive open night to sell the packages. Ryan encouraged, “Marketing could include daily videos announcing what was coming this Christmas, targeted
Facebook and Google Ad campaigns, and daily emails. It might sound like a lot, but the truth of the matter is that your clients are going to have lots of people trying to sell them things at Christmas time, and you simply must create the desire to keep showing up in front of them.”
Hopefully, you’ve got plans in
CHRISTMAS RETAILING
abundance for how you wish to decorate your salon this Christmas, but there may be areas you haven’t fully considered! Lisa strongly encouraged, “Use your salon’s mirrors! Clients spend a lot of time looking at them, so position your retail displays within their line of sight. Position displays in a locations where clients spend the most time. Next, think about lighting. Strings of white LED lights strategically woven through a display of coloured bottles present a powerful image and complement the mirror displays.
Don’t forget about your point of sale— place gift vouchers there with prompts like “Ideal Gift” to spark last-minute purchases. Glass shelving gives a sleek, modern look, especially when paired with good lighting. And don’t forget your front window is prime real estate! Keep it simple but impactful, with products, lifestyle images and mood-setting lights that stay on after hours all night.
Your Christmas tree is the star; decorate it with sample-sized products and gift cards. Build the excitement by running a daily raffle in the leadup to Christmas for prizes from the tree, announced via your social media channels. Go further with a virtual advent calendar, and set up a busy start of the year by inviting clients to a “New Year’s Pamper exclusive offer” with discount codes that are only valid in January— perfect for keeping the cash flowing during quieter months.”
To emphasise the importance of selfcare during the busy festive season, and to encourage clients to treat themselves with salon services and products, Luke encourages salons to create content around self-care tips and to promote gift cards as the perfect way to pamper loved ones. He continued, “Use visuals of relaxing salon environments to draw in customers. By implementing these festive marketing themes, hair salons can effectively promote gift cards and retail products, while creating a joyful atmosphere that resonates with clients during the Christmas season. Emphasizing the spirit of giving and self-care can lead to increased sales and customer loyalty.”
To appeal to the more environmentally friendly consumer, consider highlighting your gift-card offerings as a more sustainable option this Christmas. Compared to many physical gifts that
Use your salon’s mirrors! Clients spend a lot of time looking at them, so position your retail displays within their line of sight.
may be unwanted or discarded, gift cards, or even digital gift cards, could be the perfect solution to support an eco-friendlier gift-giving approach.
Ultimately, gift cards and in-salon retailing are two areas that shouldn’t be overlooked this festive period. Providing that all-important injection of cash before
the inevitable quieter period in the New Year when clients are looking after their purse strings. From expanding your client base to increasing your revenue, with 67% of users spending more than the original value, ensure gift cards and retail bundles are in pride of place within your salon this festive period!
Hair - Safy Burton - @saffffy
Photographer - liam oaks - @liamoakesphoto
MUA - Abbie Beautement - @abbiebooboo
Assistant – Macy- Kay Reynolds , Jennifer De Fretas , Donna Page
Spruce Things Up
As we enter the busiest period of the year for the hair and beauty industry, O&M are on hand to provide some beautiful inspiration for those all-important festive looks whilst keeping hair health at the forefront of appointments!
Encapsulating ethical luxury, O&M develops products that are completely clean from sulphates and replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp, and Davidson Plum, as well as quality essential oils that deliver real benefits. Founded by Jose Bryce Smith, who opened the first ammonia-free salon in Australia 20 years ago with her then partner, a hairdresser who suffered from contact dermatitis, their vision was to bring nature and luxury together in a line of hair colour, care, and styling products that are safe, effective, and beautiful to use.
Products Used:
O&M Original Detox Shampoo:
Designed to remove product buildup and excess oils that can dull hair. Peppermint oil stimulates the scalp for a refreshing cleanse, leaving the hair revitalised.
O&M Hydrate & Conquer Shampoo:
Provides intense hydration with certified organic coconut oil and Tasmanian Sea Kelp, containing Vitamins A, B, C & E and 13 amino acids, to lock in moisture for the healthiest hair.
O&M Seven Day Miracle Treatment:
Enriched with O&M’s Signature Oil Blend of Organic Coconut and
Macadamia Oils, Seven Day Miracle leaves all hair types frizz-free with deeply hydrated silky locks.
O&M Know Knott:
A nourishing leave-in treatment that hydrates hair and leaves it knot-free, with the help of Native Australian Desert Extracts to hydrate hair, it’s the ideal detangler.
O&M Style Guru:
Develops texture, volume, control, and shine in your hair to achieve myriad looks, with heat protection up to 260 degrees.
O&M Project Sukuroi:
Adds shine, control, and hydration, with heat protection up to 260 degrees.
Camelina offers deep hydration and reparative benefits with a high content of alpha-linolenic acid to soothe and repair hair.
O&M Frizzy Logic Serum:
This new finishing serum with coldpressed Certified Organic Argan Oil and Native Australian Macadamia Oil helps fight the frizz, add shine, and deliver a silky, lustrous texture.
O&M Original Queenie:
Original Queenie provides flexible and lasting hold thanks to Lilly Pilly, which reduces unwanted oil, while Quandong adds weightless protection to nourish the hair.
Step one
Prep the hair by washing with the O&M Original Detox Shampoo, followed by the O&M Hydrate & Conquer Shampoo, to give dry, coloured hair a boost. Follow the shampoo with the O&M Seven Day Miracle Treatment, leaving the hair deeply hydrated with a blend of Organic Oil and Macadamia Oil resulting in frizz-free, soft, and silky-smooth hair.
Step two
Now we start to prep for the blow-dry. Spritz on Know Knott, hydrating the hair while getting it glossy and tangle-free. This is also really important as when the hair is wet it is in its most vulnerable elasticated state, so the Know Knott really helps to protect whilst brushing through the hair. Then apply Style Guru, which helps to mould the hair to get a sleek, voluminous style, allowing us to achieve the perfect result. Finally, apply Project Sukuroi to deliver a smooth and featherlike softness.
Step four
We curl away from the face towards the back of the head, as this gives a more volumized look.
Step five
The hair is now ready to be dressed and brushed out in anyway as desired for the perfect Christmas night out look.
Step three
After blow-drying, we’re ready to style the winter waves. We use Frizzy Logic Serum to combat humidity, fight any frizz, and smooth hair. Powered by Certified Organic Argan Oil and Native Australian Macadamia Oil, this gorgeous serum helps to calm the hair whilst delivering a silky, luxurious texture.
Step six
Time to set the look. Original Queenie with flexible hold and no unwanted stickiness is going to allow your look to survive windy weather without a complaint. Australian Native extract Lilly Pilly extends hold by reducing any unwanted oil, while Quandong adds weightless protection in order to nourish the hair.
Education Station
With client consultations being essential to relationships and loyalty, we hear from the NHBF on the importance of consultations in making people feel valued as individuals, and not just another client to you.
Individualise
Throughout a client consultation, there are vital questions to ask to make sure the treatment you are giving is safe and to discover any concerns your client may have. Caroline Larissey, NHBF Chief executive Officer, said, “Client consultation is important in any business no matter the size because it is a good way of understanding your client’s expectations. Try to ask open-ended questions rather than questions that will only give you a straight ‘yes’ or ‘no’ answer.
“The small touches can make a whole lot of difference to the client experience at your salon. Always use the client’s first name, give them a warm welcome and give good eye contact. A good consultation makes the client feel like they are an individual, their needs are being met, as though they are being listened to and cared for, which will give them a positive experience in your salon.”
Essential questions you should ask during a client consultation:
• Do you like your hair length?
• Did you like the style we did last time? Open questions will generate and encourage more comprehensive discussion. Therefore, giving you a much better knowledge of what your client needs and expectations. For example:
• How do you maintain your hair between each cut?
• How do you look after your hair during the week?
• Which hair products are you comfortable with using at home?
• Tell me, what are your expectations today?
Allergy alert testing
Allergy alert tests are essential to protect clients. Therefore, it is crucial to carry out a thorough consultation. The majority of people have no adverse reaction when they have their hair coloured. However, some people are allergic to hair dye, while others may develop an allergy over time. During the Covid-19 lockdown, many people may have been using a home colour dye that contains PPD
or similar. It’s important to understand what products they used, if any issues occurred and ensure that an allergy test is done prior to applying hair dye so that your clients don’t get any adverse reaction from the treatment.
NHBF Members can download our Consultation, allergy alert and industry test toolkit at nhbf.co.uk/allergy-alert-kit/
Data Protection
Confidentiality and security of your client’s personal data should be of utmost importance in your salon. Ensure that any personal information you keep is secure and isn’t at risk of theft or fraud.
NHBF Members only GDPR guide can be found at nhbf.co.uk/gdpr-guide/.
About the NHBF
The NHBF offers a range of business support services for salons, from legal, employment and financial guidance to expert advice for managing people and boosting your business.
Find out more about NHBF Member benefits: nhbf.co.uk/benefits
Colourful Profits!
With boosting profit the underlying goal for every salon, how can you ensure you stand out from the crowd? Offering a variation of treatment add-ons, using premium brands, and the highest level of service is certainly one way, but offering an array of unique services is a sure-fire way to increase intrigue and footfall.
In an industry that’s centred around making clients feel their best, what better way to extend your salon offerings than Colour Me Beautiful, a service designed for clients to discover their most flattering colours and wear with utmost confidence! Using thorough analysis to understand your clients skin tones and what suits them best, qualified colour consultants have the ability to change the lives of both the men and women that enter your salon!
Established in Europe in 1983, Colour Me Beautiful is now the leading international authority in the image business. Understandably, running your salon business is your number one priority, so, luckily, when joining Colour Me Beautiful, you have the autonomy of running your own colour consultations on a full-time or part-time basis to work in perfect harmony with your existing services.
As a salon owner, there’s a multitude of ways Colour Me Beautiful can enhance your business offerings. Think of group consultations, word-of-mouth referrals, and charity nights, which ultimately all bring an increased number of traffic through your salon door for your Colour Me Beautiful services and beyond! For
clients looking for transformative hair colourations, your colour consultancy services will be perfectly placed to ensure your client leaves the salon with a spring in their step and a new-found confidence in how to style their chosen colourway.
Although you are running the colour consultancy business for yourself, you are not alone! As a qualified colour consultant, you will instantly become part of the Colour Me Beautiful family, a passionate and supportive group of men and women who are happy and open to
sharing their knowledge.
As an individual already placed perfectly in an industry to share your knowledge and empower others, look at becoming an image consultant as another string to your bow. Becoming a qualified image consultant is a threestep process consisting of: Intermediate Colour, Advanced Colour and Style & Image. You do not, however, need to complete all of the stages, as some consultants choose to train in colour analysis only.
Call us old-fashioned, but we like to speak to people before any party fills in any paperwork. It is as important to us as it is to you that your new career is a success. Therefore, our Director of Training, Pat Henshaw, will personally explain how we operate, our standards, and how your business could work for you.
In the first instance, please email training@colourmebeautiful.co.uk or call Pat directly on +44(0)1772 750052, opt 4.
Time to Spruce Things Up
Ever wondered how to ensure your festive period is organised, stress-free and successful for your salon? Well, wonder no more as we hear from Avril Kealy, Phorest’s Digital Content Strategist as she shares her top festive planning tips to increase footfall, generate more revenue and have fun while doing so!
Plan Your Strategy Before Your Competitors
Feeling that holiday rush starting already? Prepare your business for the busiest time of year by pre-planning your marketing campaigns. With so many appointments flooding in around November and December, the last thing you want as a salon owner is to be stuck in your office trying to gather last-minute
marketing material! Consider holding a marketing brainstorm with your team and plan a marketing calendar in advance.
Create Festive Packages & Encourage Group Bookings
From festive couple pamper nights to group blow-dry services that help workmates get ready for their Christmas party together, the holiday season gives you the opportunity to get ahead of the crowd with packages that cater to Christmas-specific requirements. Depending on what type of services you offer, why not create packages that make it easier for groups of friends, couples, and families to indulge in some pampering in time for the festive season?
For example:
• Create a “winter warmer” couple’s massage and facial package using festive scented products.
• Open your nail bar or hair salon up for group bookings and greet clients with a glass of mulled wine on arrival to enjoy alongside their service.
• Combine a blow dry with an express manicure and makeup application service to help clients get ready for their Christmas parties.
• Partner with a local business to offer festive snacks and drinks, alongside any treatment or service.
“12 Days of Christmas” Online Store Offer
The holiday season is one of the most successful times for salon retail sales. Take advantage of this by creating online retail campaigns that drive sales and encourage customers to choose your store over competitors.
While Christmas gift sets and gift vouchers always do well in terms of sales, another fun idea to promote your online
Avril Kealy
offerings could be to set up a “12 Days of Christmas” offer, shining the spotlight on a retail product each day in the run-up to Christmas.
Advertise Christmas in the Salon with SMS & Email Marketing
One of the quickest and easiest ways to advertise everything you’re offering in the salon; from festive packages and new treatments to Christmas retail products, is by creating an SMS or email marketing campaign. Create your own or choose from Phorest’s range of pre-made Christmas marketing templates to attract clients in.
With most salons having 30% of clients’ email addresses, and over 90% of clients’ phone numbers, creating an email and SMS marketing campaign ensures that no one is left in the dark when it comes to your festive offers.
Or Target Clients Old & New with Social Media Ads
Go the extra mile advertising your business using Phorest Ads Manager to run social media ad campaigns –remember we’ve recently incorporated videos and reels to our Ads Manager. Phorest Ads Manager makes it easier to create and track social media ads, integrating directly into your Instagram and Facebook profile to ensure you’re targeting the right people, at the right time.
Show Your Personality on Social Media
As you know, social media is continually growing in success as an advertising platform for businesses in all industries, and the holiday season is the perfect time to attract clients to your salon in time for Christmas. Plan your social media strategy in advance and create pictures, videos, reels, highlights, and stories that showcase your festive offerings. Keep your online booking button at the centre of all social media channels and include Calls To Action that encourage clients to book or buy.
From photo dumps that allow clients to see your stunning Christmas decor in all its glory to funny “day in the life” videos that give insights into the hectic workday of a beauty professional, letting your personality shine through via socials will make your social media profiles stand out and can help attract more traffic.
Award Extra Loyalty Points for Christmas Services Booked
It’s the season of giving, so why not gift clients who book Christmas treatments and services with an end-of-year treat by offering extra points via your salon loyalty programme? This can be done by advertising double points on highercost services such as Christmas pamper packages and group bookings.
While this will increase festive service bookings, it will also help fill your salon appointment book and give clients
something that they will love and remember for the holidays. In terms of revenue generation, 27% of clients who are rewarded a complimentary service as a “treat” come back in the future to pay in full for the service, meaning you’re never losing out on long-term revenue.
Have Fun with Festive Decor
Inject some Christmas cheer into your space while simultaneously encouraging clients to spend more and visit the salon by getting creative with your salon’s festive decor. Don’t be afraid to go “all out” over the holidays and let your team help out with hanging decorations and creating stunning Christmas retail displays that attract the eye; the perfect way to make your salon the festive destination for clients.
A great way to make your salon an attractive place for clients to visit is by erecting a festive photo wall or other photographic decorations for clients to take pictures in front of. By encouraging clients to take photos here and share them on social media, reminding them to tag your salon, you can delight your in-salon clients, increase your salon’s visibility, and attract more clients with minimal effort.
PRODUCT FOCUS
Let it Glow
Perfectly Present-able
Partnering with Anja Karboul, an acclaimed fashion illustrator working with the world’s top luxury brands, Schwarzkopf Professional’s 2024 Christmas gift bags offer a perfect premium gift to stock in salons. The 2024 gift sets focus on three Schwarzkopf Pro brands: Bonacure, BlondMe & the newly relaunched Fibre Clinix. https://shop.schwarzkopfprofessional.co.uk/en_GB/ xx%20XMas%202022%20xx
Featuring two premium face masks and two premium eye masks, this +maskology® Multi Masking Set includes both a professional heated thermotherapy eye mask and a retinol eye mask and both a detoxifying face mask and squalene face mask treatment sachets. Each mask is packed full of natural skin boosting and active ingredients. A fabulous retail opportunity add-on for you at your beauty salon or spa’s till point, this fantastic +maskology® multimasking set includes face mask and eye mask treatments, housed in an attractive gift box, to keep your client’s skin looking at its best, even at home. www.maskology.co.uk
Have a Glacial Utopia Christmas
Bring something special to clients this Christmas with seasonal gifting from L’Oréal Professionnel. Available in Duo and Trio boxes, clients can choose from five different Serie Expert ranges which come gift wrapped in a beautiful Glacial Utopia gift box. Create the perfect hair routine that covers hair type, condition and desires with five perfect regimes. Duo boxes include: 300ml shampoo and 250ml Mask or Rinse Off Serum and the trio boxes include: 300ml shampoo, 250ml Mask or Rinse-Off Serum and 250ml Leave-in treatment. www.lorealaccess.com
Sleigh the Game
Encourage clients to take their haircare routine to the next level with the K18 Next Level Hair Repair Gift Set worth £136. This set includes the 250ml Peptide Prep™ Detox Shampoo, which removes up to 99% of product build-up, a 50ml Leave-In Molecular Repair Hair Mask that restores hair in just 4 minutes, and a 10ml Mini Molecular Repair Hair Oil that fights frizz from within. www.k18hair.com/collections/sets-and-gifts
For Those on the Ice List
Step into a glittering ice-scape this festive season and unwrap all the gifts GHD has to offer with the new Iced Luxe Limited-Edition Collection. Whether you’re on the naughty or ice list, embrace ice-chic good hair days with the award-winning GHD styling tools, frozen in pearlescent icy blue tones and accompanied by crisp crystal blue accessories. Unwrap it all this gift-mas and sculpt your ultimate festive fantasy with GHD iced luxe collection. www.ghdhair.com
Elevate your Waxing Game
Founded with a mission to revolutionise salon hygiene and efficiency through innovative products, Waxing Warrior™ focus on creating solutions that simplify daily salon routines, improve cleanliness, and reduce waste. The flagship product, Waxing Warrior™ liners, are designed to save time and enhance sanitation in salons. With reusable silicone liners, beauty professionals are able to switch between waxes without the hassle of scrubbing and burning hot pots, helping to maintain consistently high hygiene standards and reduce down time between clients. www.waxingwarrior.com
your Santa List Ready
Keratin Complex’s secret recipe for the Red Carpet blow-dry is to combine our awardwinning blow-dry cream, Infusion Keratin Replenisher and Intense RX Repair Serum. This duo serves as the ultimate primer for smooth and frizz-free hair, naturally defined curls or soft, beachy waves. It instantly improves the hair’s strength and resilience while reducing breakage and split ends while cutting down blow-dry time and making hair more manageable. www.rebelbeautybrands.com www.keratincomplex.com
Beauty Works is excited to announce the launch of its Christmas 2024 collection, offering an array of luxury haircare gifts to make the festive season extra special. With a focus on nourishing, protecting, and enhancing hair’s natural beauty, the collection combines high-quality products with festive cheer, making it the perfect choice for gifting. Whether it’s a treat for yourself or a gift for someone special, Beauty Works Christmas 2024 collection promises to bring joy and sparkle to every hair routine this festive season. www.beautyworksonline.com
the Season
Give the gift of hydration this festive season with the O&M Hydrate Trio, Hydrate & Conquer Shampoo & Conditioner, Know Knott, and Hair & Body Scented Mist. Full size intense hydrating essentials: the Hydrate & Conquer duo provides intense hydration with Certified Organic Coconut Oil and Tasmanian Sea Kelp, locking in moisture for the healthiest hair. Also includes an exclusive limited edition Aloe and Apple Hair & Body Scented Mist. www.originalmineral.co.uk
This Christmas, give the gift of luxurious, shiny, and nourished hair with the new OSMO seasonal gift packs. These carefully curated collections are designed to bring festive cheer to every hair type, making them the perfect present for anyone looking to elevate their haircare routine during the holiday season. The Blinding Shine Gift Pack is the go-to for transforming dull, lifeless hairinto luminous, silky strands. This luxurious set features the Blinding Shine Shampoo, Conditioner, and Serum, each expertly formulated to enhance shine, smoothness, and manageability. www.osmo.co.uk
Perfectly Present-able
Share the gift of healthier hair this Christmas and make haircare dreams come true with Olaplex! Thanks to results-driven, hair-loving formulas, Olaplex Gift Sets make the perfect retailing option for your salon during this festive period.
Get Your Shine On
• No.6 Bond Smoother® (100 mL / 3.3 fl. oz.)
• No.7 Bonding Oil™ (30 mL / 1 fl. oz.)
Salon Price: £22
RRP: £43
Get full-sizes of top OLAPLEX styling products for sleek, soft, hydrated, healthy-looking hair. Nº.6 Bond Smoother® is anti-frizz and humidity resistant for frizz-free air-dries and smoother blowdries. Bestselling OLAPLEX Nº.7 dramatically boosts shine, reduces breakage, and protects from heat.
Key Benefits include:
Controls frizz for smoother hair, dramatically boosts shine and softness and strengthens and reduces breakage.
Study Results
1. 72-HR frizz control and humidity resistance (Nº.6 and OLAPLEX Nº.7)
2. 125% more shine1 (OLAPLEX Nº.7)
3. 77% reduction in breakage (OLAPLEX Nº.7)
4. Heat protection up to 450°F/232°C (OLAPLEX Nº.7)
1. Compared to bleached hair without application of OLAPLEX Nº.7 BONDING OIL
In Good Repair
• No.3 Hair Perfector™ (50 mL / 1.7 fl. oz.)
• No.4 Bond Maintenance® Shampoo (100 mL / 3.3 fl. oz.)
• No.5 Bond Maintenance® Conditioner (100 mL / 3.3 fl. oz.)
• No.7 Bonding Oil™ (30mL / 1.0 fl.oz.)
Salon Price: £25 RRP: £45
This perfectly giftable routine of four OLAPLEX top sellers will keep any hair type shining with health. Includes a full-sized, shine-boosting OLAPLEX Nº.7 and a starter-sized Nº.3, the iconic repair treatment powered by the complete bond builder for immediately stronger, visibly healthier hair.
Key benefits include:
Reverse hair damage and strengthen, visibly healthier hair after every wash, adds shine and heat protection.
• Reverses hair damage in as little as 3 minutes (N°.3)
• 3X stronger after one use2 (N°.3)
• Reduces breakage by 69%2 (N°.3)
• 125% increase in shine3 (OLAPLEX N°.7)
• 72-hour frizz control and humidity resistance (OLAPLEX N°.7)
• 77% reduction in breakage (OLAPLEX N°.7)
• 450°F/232°C heat protection (OLAPLEX N°.7)
1. When used as a system of Nº.3, Nº.4, Nº.5
2. When used with Nº.4
3. Compared to bleached hair without application of OLAPLEX Nº.7 BONDING OIL™
This perfectly giftable routine of four OLAPLEX top sellers will keep any hair type shining with health.
Technology
Standfirst
Dyson’s Healthy Salon Solutions
With health and wellbeing of both clients and staff being crucial to delivering a truly exceptional salon experience, we delve into the significance of indoor air quality, the range of challenges faced in salon environments and the solutions Dyson can provide.
The health and wellbeing of both clients and staff are paramount in delivering a truly exceptional salon experience. Elements that if not catered for, would be noted by staff and clients, which could lead to dissatisfaction and a diminished overall experience.
Poor indoor air quality can lead to a range of health issues, from respiratory problems to skin irritations1. This is a particular concern in hair salons where a wide range of chemical cosmetic products are used, exposing customers and staff to high levels of air pollutants2 Air purifiers, such as the Dyson Purifier HEPA Cool™ Formaldehyde TP09 purifying fan, can be an excellent solution for salons as they effectively
capture pollutants, ensuring a cleaner and healthier environment for everyone.
In addition to air quality, using professional salon tools offers numerous benefits for hairdressers. These tools are designed with ergonomics in mind, reducing strain and fatigue, and providing enhanced precision and control for better results. They are also more durable and reliable for daily use. Using high-quality professional tools such as the Dyson Supersonic r™ Professional hair dryer, which delivers fast, elevated styling, can help to enhance client satisfaction and loyalty with no heat
damage to hair, while projecting a professional image that demonstrates a commitment to quality service.
By focusing on both indoor air quality and the use of professional-grade tools, salons can create a healthier, more comfortable environment that ensures a superior experience for everyone who walks through the doors and those who work in them.
Improving Indoor Air Quality
Indoor air quality is a universal concern as pollutants or Volatile Organic
Compounds (VOCs) are emitted from numerous sources including aerosol products, flooring, cleaning products, and even soft furnishings. These micro pollutants, though invisible, can significantly affect our health, wellbeing, and productivity. By exploring a range of air purification technologies, it is possible to address the risks associated with poor indoor air quality, ensuring that everyone can thrive in an environment conducive to the full enjoyment of the salon experience.
Exposure to poor indoor air can lead to various negative impacts on health and wellbeing. Haircare professionals who will experience longer-term exposure to poor indoor air in salons, can experience headaches, nausea, skin and respiratory disorders and even neurological damage3. Clients who will be exposed for a short time may experience an overall sense of discomfort and those with respiratory conditions such as asthma may notice an exacerbation of symptoms, including coughing and shortness of breath. Additionally, poor indoor air circulation can contribute to the spread of viruses and respiratory infections.
Hair salons often lack proper air circulation due to the consistent use of hot air tools such as hairdryers, which may not have cleaned filters and therefore will circulate unclean air into the space. In addition, salons are likely to have a significant amount of harmful pollutants and particles such as cut hair which small parts of can be breathed in and cause irritation, alongside the frequent use of chemical cosmetic products that can include harmful particles such as formaldehyde and VOCs4. Although invisible to the naked eye, this cocktail of particles can enact real harm to health and wellbeing to both customers and professionals.
Dyson purifiers work to purify the whole room evenly using powerful Air Multiplier technology™5. The Dyson Purifier HEPA Cool™ Formaldehyde
TP09 purifying fan is a great option for salons looking to address the impact of indoor pollutants whilst cooling rooms. It features a HEPA H13 and activated carbon filters that captures 99.97% of particles as small as 0.1 microns6, including dust, allergens, and gases7 and other ultrafine pollutants8. Its unique catalytic filter and precise solid-state
formaldehyde sensor continuously destroys formaldehyde, a common and harmful pollutant. The purifier also offers real-time air quality monitoring and can be controlled remotely via the MyDyson app, allowing salon owners to maintain optimal air quality effortlessly.
Professional Products
Professionals want products that are designed and created by their peers. Tools are needed to last longer than those for consumers as they will be used multiple times every day, as opposed to on occasion.
Having styling tools to hand that are designed with professional use in mind is crucial for hairdressers to be able to use their skills effectively. Investing in professional styling equipment that is purposefully engineered for consistent and regular use can last longer and therefore prove to be more cost effective in the long term. For instance, the Dyson Supersonic r™ Professional hair dryer was designed with stylists in mind, featuring a longer 2.8-meter cable for enhanced flexibility and reach compared to standard consumer models.
When investing in professional hair dryers, an ergonomic design should be a top priority to improve manoeuvrability. Look for lightweight, balanced models that reduce strain on stylists’ hands and wrists during repetitive daily use. With over 50% of stylists experiencing wrist and hand pain9, investing in ergonomically designed equipment, Supersonic r™, can potentially boost talent retention among staff prone to
overuse injuries.
The Supersonic r™ Professional hair dryer weighs 20% less than previous versions with a curved “r” shape and smaller handle to improve comfort. Its intelligent features like personalised temperature and airflow settings also
optimise performance while reducing strain.
Although sometimes overlooked, it is also important to consider attachments and heating elements when styling an individual’s hair. The Supersonic r™ Professional hair dryer comes with multiple RFID nozzles and diffusers can communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature for the best hair styling results.
Using hot styling tools often has always been advised against to prevent damage, with a multitude of heat protectors readily available on the market. However, through advances in technology, modern electronics are fitted with temperature sensors that control the temperature for you and never get hot enough to cause lasting damage to hair. What’s more, advanced streamlined heaters promote precision by distributing temperature more evenly - leading to faster drying with less damage.
Considering that hair health has
taken centre stage recently through its popularity on social media, consumers are becoming more aware and interested in their hair and looking after it – of which temperature control is an important factor. Beauty technology such as the Dyson Supersonic™ range measure the air temperature over 40 times a second to regulate the heat and prevent extreme heat damage. Adapting to support customers’ demands to protect their hair health and matching their hair care priorities can play an important part in attracting and retaining clients.
Achieving exceptional salon wellbeing requires a holistic approach that prioritises the health and comfort of both clients and staff. By focusing on maintaining excellent indoor air quality and using professional-grade tools, salons can create an environment that not only enhances the overall experience but also promotes long-term health and satisfaction.
The Dyson Purifier HEPA Cool™ Formaldehyde TP09 purifying fan and Dyson Supersonic r™ Professional hair dryer are prime examples of how advanced technology can support these goals, ensuring a cleaner, safer, and more enjoyable salon experience.
For more information on how Dyson can support a healthy salon environment, please visit: www.dyson.co.uk/commercial/overview
2. Hadei, M., Hopke, P.K., Shahsavani, A. et al. Indoor concentrations of VOCs in beauty salons; association with cosmetic practices and health risk assessment. J Occup Med Toxicol 13, 30 (2018). https://doi.org/10.1186/s12995-0180213-x
5. In maximum setting. Tested for air projection (DTM 801) and purification coverage in an 81m³ room (TM-003711).
6. Particle challenge by DEHS oil specified in EN1822 within a chamber specified in ASTM F3150. Tested in Max Mode at IBR US, for whole machine efficiency above 99.95%.
7. Tested for filtration efficiency at 0.1 microns (EN1822). Gas capture rates vary.
8. Whole machine tested by independent third-party laboratory Airmid (Ireland) in 28.5m³ test chamber preconditioned to 20±3C and RH 50±5%. Influenza A (H1N1) aerosolised in the test chamber and airborne concentration observed for the duration of 60 minutes under maximum Fan speed. Achieved 99% efficacy but real life efficacy may differ depending on actual environment and Fan speed. Tested on Influenza A (H1N1) only.
9. Kozak, A., Wirth, T., Verhamme, M. et al. Musculoskeletal health, work-related risk factors and preventive measures in hairdressing: a scoping review. J Occup Med Toxicol 14, 24 (2019). https://doi.org/10.1186/s12995-019-0244-y
Giving Salon Software a Makeover
Hair and Beauty industry disruptor brand, Timely, is ramping up its UK operations as it celebrates five years of success since first launching in the country. After investing £5 million into the business, Timely is on a mission to roll-out its award-winning services to even more beauty professionals globally.
Founded in 2011 in New Zealand, Timely has been providing beauty business owners with an all-in-one booking and payments salon software for over a decade.
Having cemented its reputation as the market leader in both New Zealand and Australia, Timely made the jump to extend its services to the UK in 2019. Since then, the SaaS business has served over 6,700 businesses across the nation, helping over 16,000 users to streamline their operations with its bespoke, easyto-use booking software.
Timely’s ethos centres around the belief that all beauty business owners deserve beautiful, easy-to-use software that puts their brands front and centre, without the need to rely on competitive marketplaces to drive business growth. Timely’s dedication to supporting beauty
businesses achieve this has translated into exponential growth: over nine million bookings have been created in
the past year alone, which has generated almost 250% revenue growth over the past three years.
Commenting on how the software has been welcomed in the UK, Ollie Smith, Managing Director for Timely UK and Ireland shared, “As the leading booking software in ANZ, we’ve always been confident in our product. However, the incredible reception we’ve received since expanding to the UK has exceeded all our expectations. While we knew our platform would resonate, the rapid growth we have seen is something we’re so proud of. It’s great that we can now offer our services in the UK and we are thrilled to see how quickly professionals here have embraced and loved what we do.
“Timely’s product is more than just software – we’re an integral part of our customers’ businesses. We know how time-consuming and headache-
inducing admin can be, so our platform lightens the load for hair and beauty professionals, allowing them to channel their creativity and passion into their client experiences, while we take care of the rest.”
Timely’s success extends far beyond the numbers. Its strong community ties have seen many of its UK employees being hired directly from the industry. Not only does this mean they have a team of industry experts, bringing years of experience, but it also ensures that those designing the solutions have firsthand experience of the needs that drive the demand. From protecting businesses from no shows and lost revenue to handling payments through the all-inone, error-free Timely Pay terminals, this insight has allowed Timely to fine-tune its product to reflect the end-users.
Blair Kemp, Product & Customer Marketing Lead, explains how this has been instrumental to their growth, “Having a team of people who truly understand the industry has been vital for our success. It has meant that we see what salon owners and professionals in the sector need to better serve their clients. It’s this insight and understanding that sets us apart from competitors. We’re not just pulling stats from reports and surveys; we’re working hand-in-hand with professionals to uncover their true pain points and inform our decisions.”
“The little added extra features that Timely has, which other booking software doesn’t, is something we are really proud of. For example, the SMS and email customisation allows salon owners to create personalised communication with their clients; it feels more authentic, and people really appreciate that. In 2024 alone, Timely customers have sent over 15 million SMS messages and 16 million emails, and we’ve seen huge increases in client engagement and retention as a result of this.”
With 7.6 million clients served to date – and the custom of highly-respected industry leaders like nail technician Chloe Joel, L’Oreal Educator Harriet Stokes and skin specialist Abigail James – Timely remains committed to empowering beauty and wellness professionals across the UK and beyond.
For more information, visit www.gettimely.com/gb/
5 Minutes With…
Sam Kendall, COO of SalonIQ, a cloud-based tech tool that leverages the true power of technology to improve operations and overall business growth within the hair and beauty industry – shares the power of processes for salon owners.
Like the rest of the world, the hair and beauty industry is not immune to the rapid rise of technology and its increasing presence in our daily lives. Technology that specifically aids in salon operations is becoming more and more sophisticated through numerous features including real-time booking systems and inventory management, benefiting salons in a variety of ways.
As with many businesses, running a salon comes with tedious and timeconsuming aspects, however, the latest software is helping reduce the amount of time that salon owners and employees spend on everyday tasks, allowing you to utilise your efforts elsewhere.
Salon management systems can offer automated reminders and updates to clients, as well as record salon inventory, streamline ordering processes, monitor financial transactions, store client information, manage payroll, organise employee schedules and more – not only increasing the overall efficiency of your salon but minimising the human error that comes hand-in-hand with the dayto-day running of a business.
As technology continues to evolve, along with consumer behaviour and trends, salon management and marketing tools will play a pivotal role
in building and maintaining customer loyalty and retention. As a result, keeping up with the latest technological advancements is crucial for salon owners to maintain a competitive edge and meet progressing client expectations.
Although exceptional customer service and upholding high staff performance standards are both essential for attracting new clients and ensuring existing clients return, a well-crafted marketing strategy is vital for sustaining and growing your salon business.
From social media to email campaigns and other software management processes, an effective marketing strategy can help promote your salon
services to your desired target audience, successfully driving client retention and increasing clientele and revenue as a result.
As a salon owner, utilising your knowledge, skills and creativity within the industry should be your priority – not scheduling bookings, monitoring stock and other daily business operations. As such, it can be beneficial to invest in a dedicated salon management and marketing system that will help retain clients and scale your business growth whilst saving time, costs and resources.
Designed to simplify salon business operations, from ordering new stock, targeting new clients and building a loyal client base, to creating personalised marketing campaigns, these specialist providers utilise the latest technology to help streamline your business whilst putting you firmly in control.
SalonIQ is fast becoming the UK’s leading salon software provider. With features ranging from Salon Management and Marketing to Team Engagement and Client Experience, SalonIQ is dedicated to helping you run your salon at its very best, all on autopilot.
For the very best in salon technology at affordable prices with no long-term contracts, visit: www.saloniq.com
When a child loses their hair, we help to restore their confidence and identity by providing them with a free, real hair wig.
Scan here to join other salons already supporting our work by sending us the hair donations needed to make our wigs.
www.littleprincesses.org.uk
Your Online Storefront
Having a strong website and social media presence is crucial for your salon’s online visibility, but arguably, the most vital element is maintaining a profile on an online marketplace like Fresha. We explore how a digital storefront can enhance your brand visibility.
Getting seen and booked online on Fresha
An online marketplace acts as a digital storefront where potential clients can find, compare, and book services in their area. It’s one of the most effective ways to make a great first impression and draw new clients directly to your salon.
Nearly every new client’s journey to your salon starts online. Clients either search for services on Google, which will display marketplace results, or search directly on their preferred online marketplace. To maximise your chances of being booked, your salon needs to appear in these searches.
By selecting the right online marketplace, your salon will be visible to thousands of potential clients who search for services every day. In addition, being listed on a marketplace boosts your local SEO rankings, making your business more likely to appear in Google searches, especially when you offer popular, competitively priced treatments.
Every day, 120,000 appointments are booked on the Fresha marketplace, the world’s largest wellness marketplace. This platform is an ideal space to showcase your brand and attract new clients.
With Fresha, you can also quickly apply discounts or run sales, which is an easy way to win over new clients. Visitors to your profile can easily see how your deals and promotions impact prices. Whether it’s a seasonal flash sale, offpeak pricing to keep your salon busy, or last-minute offers to fill unbooked slots, your marketplace profile is the key to managing these tactics effectively.
To make this combination work, it’s essential to use an online booking
Every day, 120,000 appointments are booked on the Fresha marketplace, the world’s largest wellness marketplace.
platform that offers both a marketplace profile and flexible promotion tools, like Fresha. This allows your deals to reach a broader audience, especially during peak moments like Black Friday or the holiday season.
With an online marketplace profile, you can offer online booking for your salon, letting clients book, rebook, and reschedule 24/7. This reduces time spent on phone appointments and keeps your calendar full. As 70% of clients prefer
booking online, this feature will allow clients to book anytime, anywhere.
With over 18 million monthly users, Fresha is a great way to reach new clients. Salons on Fresha tend to gain 26% more clients, and four out of five return for a second appointment.
Ready to boost your visibility? List your salon on Fresha today.
www.fresha.com/for-business
Build your Own Community
Trusted by business owners to manage, grow, and optimise their salon, Styler offers an easy-to-use app for business owners and customers with a suite of booking and business management tools available for all users to foster community and elevate the overall client experience.
Please introduce us to Styler Digital and what it strives to achieve.
Styler is salon software with something more. We’ve helped hundreds of owners take control of their business, ditch marketplace fees, and build their own community of loyal customers with their own branded app.
With salon owners looking to foster community among their clients, how can Styler Digital assist here?
A personalised mobile app is the ultimate tool for building a community around your brand. With Styler, your business is always just a tap away from your clients. Having your own branded app on their phone gives them the convenience of booking anytime, anywhere, while also showcasing every aspect of your salon—whether it’s services, products, or training sessions.
Styler goes beyond simple booking, allowing you to engage with your clients on a deeper level through customised push notifications, ensuring they never miss an update or offer. Plus, by integrating your Instagram feed, your app stays fresh and dynamic, constantly reflecting your latest content and keeping your community connected to your brand.
How does Styler Digital work to elevate the overall client experience?
Styler elevates the client experience by delivering a seamless, cohesive journey from start to finish. Many beauty businesses rely on multiple
disconnected tools, which can result in fragmented branding and a disjointed user experience. This inconsistency often leads to confusion, diminishing trust and credibility with clients.
Styler solves this by bringing everything under one roof—your branding, services, products, and customer engagement are all integrated into a single, beautifully designed app. This not only streamlines the user experience but also ensures that your clients enjoy a consistent, professional, and trustworthy interaction with your business at every touchpoint.
Looking
to the future, how do you see AI being integrated into the booking process?
AI is set to revolutionise the booking process, and at Styler, we’re committed to staying ahead of the curve. As artificial intelligence continues to advance, we envision AI-powered appointment
scheduling becoming an integral part of our platform. With AI, the booking process can become smarter, more intuitive, and efficient—automatically offering clients the best available slots, managing cancellations, and even predicting client preferences based on past behaviour.
How
can our readers work with you?
Getting started is simple; register via our website at styler.digital, and we’ll take care of the rest! Need help choosing a package? Book a call with our team, and we’ll guide you.
Join our community on Instagram: @styler.uk.
Evolve Academy deliver Hairdressing and Barbering training at Level 2 & 3 for all ages.
We have a variety of options available including apprenticeships, advanced learning loans and refresher courses.
Skincare
Winter Wonders
With winter fast approaching, we share five factors you should consider when it comes to your clients’ skincare during the colder months, and how to market these most effectively to improve that all-important bottom line.
Keep it Seasonal
Building a tailored skincare routine can significantly enhance clients’ skin health, especially during winter when conditions are significantly harsher. As temperatures drop, skin often becomes drier and more sensitive, leading to issues like flakiness, irritation or increased redness. Additionally, seasonal changes can trigger conditions like eczema or rosacea, so adjusting your clients’ routine can help, with soothing and calming products to provide relief. This proactive approach helps your clients maintain a balanced and healthy complexion throughout the winter months, maintaining glowing skin all year round, while placing you as an expert in your field.
Dry Skin Isn’t In
With the cold air and central heating being ramped up, clients will be taking the impact, with their skin feeling tighter and overall drier. Encourage clients to switch up their routines to adapt to the drier weather, through thicker moisturisers or serums, preventing dehydration. Consider offering hydration treatments as add-ons or standalone services to provide immediate relief and overall skin comfort.
Push the Facials
Needless to say, skin in the winter can become dull and dry, which places skincare professionals in the spotlight for providing the perfect solution! Suggest to your clients that they increase their regular facials to once a month to improve the overall texture of the skin. With Christmas also on the horizon, this is the perfect opportunity to retail skincare bundles, for people to treat themselves or loved ones!
Sun Sun Sun
Just because it’s winter, doesn’t mean clients need to put their SPF away! Although we see a lot less sun in the winter months, it’s crucial to reiterate to clients how important SPF is regardless of the time of year! Despite the reduced sun exposure, the UV rays can still significantly damage skin, especially in snowy conditions. In light of this, keep SPF at the forefront of your take-home retail displays to encourage clients to restock after they’ve depleted their supplies this summer!
It’s Time to Heal
Winter is the perfect opportunity for clients to focus on repairing and rejuvenating the skin. With less sun exposure throughout the winter months, the risk of hyperpigmentation following treatments such as chemical peels or lasers is significantly reduced. With this in mind, include said treatments in your promotional marketing material, really pushing this as the perfect time of year to repair your skin before summer begins. Additionally, consider adding laser hair removal to the promotional activity, as it’s the perfect time to begin preparing for the summer ahead.
Skincare for Aesthetic Machines
In professional aesthetics, advanced machines are essential for high-quality skincare treatments, yet their success depends on more than just the machines alone. Zemits highlight the synergy between effective skincare products and cutting-edge technology for improved and lasting results.
The Role of Skincare in Aesthetic Treatments
When using aesthetic devices like RF machines, oxygen infusion, or noninvasive body contouring tools, selecting skincare products that complement the technology is essential. Products formulated for specific treatments can ensure optimal results and protect the machine’s delicate components. For example, a Zemits meso serum PeptiElixir or RevitaCollagen designed for non-injection mesotherapy during electroporation can ensure deeper penetration without clogging the device’s applicator heads.
Such synergy is exemplified in treatments involving oxygen infusion devices, where oxygen-boosting serums with lightweight, non-greasy formulations maximise oxygen delivery to the skin while maintaining the device’s efficiency. This not only provides a more satisfying experience for the client but also helps reduce the device’s wear and tear.
Zemits Oxytight is specially designed for oxygen infusion therapy, which offers potent, ready-to-use consistency. One bottle is enough for up to 50 treatments, ensuring client satisfaction and profit for aestheticians.
Protecting EquipmentYourwith Suitable Skincare
The selection of skincare products can directly impact the longevity of aesthetic devices. Aesthetic machines are an investment; improper care can lead to premature damage or costly repairs. Using the right skincare products can prevent residue build-up on machine parts like applicators, wands, and electrodes, helping to maintain optimal device performance over time.
For instance, utilising serums free from thickening agents, oils, and heavy particles ensures that machines like vacuum massage or hydrodermabrasion systems remain unclogged. High-quality products can prevent issues such as blockages, uneven product delivery, or even corrosion in more delicate instruments, ultimately extending the lifespan of the equipment. This year, Zemits introduced a unique cleansing solution to the market, Zemits EquiSheer, for hydrodermabrasion machines that protect your device and ensure no extra expenses on services.
Enhancing Treatment Results with Targeted Products
Beyond maintenance, the right skincare products can significantly amplify the effects of aesthetic treatments. Mesotherapy serums, for example, can be tailored for specific skin concerns, such as anti-ageing, hydration, or acne. Zemits AcnoLex, for anti-acne facials, features an enriched formula with vitamins B3 and B6, glycolic acid,
salicylic acid, azelaic acid, and more. With a low usage rate of just 2-2.5ml per treatment, the serum set also offers a packaging volume 33% greater than competing products, unlocking the potential for ten additional treatments with just one set. When paired with electroporation or ultrasound devices, these serums penetrate deeper into the skin, offering visible and long-lasting results.
At the same time, choosing gentle products minimises the risk of irritation, which is particularly important when working with devices that stimulate the skin at deeper levels.
Creating a Holistic Treatment Experience
In the ever-evolving field of aesthetics, blending technology with carefully selected skincare products creates a holistic approach to beauty. Clients receive advanced treatment and a thoughtfully curated skincare regimen that maximises their results. This approach encourages clients to invest in post-treatment care, understanding that maintaining the results of their professional treatments at home supports their skin health and the effectiveness of future sessions.
Ultimately, this synergy ensures a winwin situation for aesthetic professionals and clients. The machines remain in top working condition, reducing costs associated with frequent repairs or replacements. Clients benefit from treatments that are more effective, comfortable, and tailored to their unique needs.
Zemits understands the importance of using the right skincare products alongside aesthetic machines. By producing products designed to work with each treatment, practitioners can enhance results and ensure a smooth experience, setting a higher standard in modern aesthetics for long-lasting, beautiful outcomes.
Find your perfect synergy at www.zemits.co.uk
Super Natural
In a world saturated by social media, discerning reliable information from the noise has become increasingly challenging. For the younger generation, skincare and aesthetic misinformation often leaves them unsure about whom to trust. Our industry experts guide us on how to navigate the concerns and treatments of teens and tweens.
With the age of patients looking for anti-ageing treatments skewing gradually younger year on year, the younger generation are becoming hyper-fixated on beauty products not specifically aimed at them to try and prevent signs of ageing before they’ve even started!
Although the younger generation who are concerned about looking older should invest in a simple skincare routine and consult a dermatologist, this isn’t something they all choose. With an overwhelming number of social media recommendations, often encouraging young women to buy products they don’t necessarily need, skincare professionals are often left to deal with the repercussions of this misinformation, assisting young clients whose skin has suffered due to misguided treatments.
According to parents, 66% of girls are interested in skincare, with this figure rising to 75% once girls hit their teenage years. Unsurprisingly, looking at the link between skincare and social media suggests that girls who use social media the most (namely Instagram and TikTok) tend to use more skincare products overall.
With an increased stigma around ageing, which I can only attribute to the rise of social media, filters, and an increased desire to look “perfect”, the younger generation are doing everything in their power to reduce signs of ageing through skincare, injectables and beyond. With this being said, I don’t think the ageing process should be feared, especially at such a young and impressionable age.
With so many different schools of thought in the industry and online, it can often be overwhelming for clients receiving different information from different sources. As professionals, it’s
vital to demystify the science behind skincare and encourage informed decisions among the younger audiences.
Katie Onyejekwe, esthetician and skincare educator, shared, “There will always be nuances in skincare due to where practitioners get their information, their own experiences with clients,
and individual research. However, if we stick to proven, well-researched science, it helps level the playing field. As professionals, we need to ensure we have integrity, and prioritise what’s best for our clients, rather than focusing on what’s better for our bank balance.”
Katie continued, “We also need to
really think about what information consumers actually need in order to care for their skin and make informed decisions. The accessibility of information online is amazing, but sometimes it’s overwhelming and creates a demand for scientific detail that the average consumer doesn’t really need to know.”
At CACI, the team recommends an in-depth consultation discussing lifestyle, diet and a client’s current skincare routine. Lauren Evans, CACI Training and Development Officer, shared, “It’s about educating clients on their needs – how certain factors affect the skin and how specific products and ingredients will benefit their skin, instead of using a product because it’s the latest TikTok trend.”
Considering the needs and concerns of the younger generation, reducing breakouts and clearing pores are seen to be the biggest worries. Gemma Halil, advanced aesthetician & educator, noted, “pHformula, a brand dedicated to supporting skin health, carefully selects active ingredients and acids to work synergistically from the inside out, ensuring that the skin is treated gently, both at home and in the clinic. With this effective approach, we empower young clients to achieve the healthy skin they desire.”
Lauren supported this notion, as she noted the most common skincare concerns from a younger audience focus on reducing breakouts, clearing pores and mattifying an oily T-zone. In light of this, Lauren shared, “For clients with these concerns, I’d highly recommend the CACI Purifying Silver Mask.”
With skin concerns being pretty uniform throughout the younger generation, interestingly, Katie suggests multiple schools of thought as to why clients end up seeking professional help, noting, “The reasons behind these concerns being more prevalent fall into two categories: some are interested in improving their makeup application, likely influenced by growing up with social media filters and apps that smooth the skin. Others, however, are leaning towards wearing less makeup and are focused on how to achieve clearer skin, so they can feel more confident when bare-faced.”
In a generation used to having everything at their fingertips, younger clients are known for seeking quick fixes.
As professionals, we need to ensure we have integrity, and prioritise what’s best for our clients, rather than focusing on what’s better for our bank balance.
Gemma said, “The reality is, there’s no magical solution for achieving flawless skin. Significant improvements in complex skin issues require commitment to a consistent routine and a healthy dose of patience.” This ideology is furthered by Katie, as she acknowledged, “A lot of what goes viral online is about grabbing attention and showing instantly
visible results, which skews expectations. For most cosmetic treatments (outside of fillers), results take time and, in a world where convenience and speed are prioritised, most people don’t want to wait.”
Talking of results, let’s turn our attention to aesthetic procedures for younger skin. With treatments like ‘Baby
Botox’ becoming increasingly available and marketed as preventive measures, we must question whether this is truly the most ethical choice for our younger clients.
Pam Cushing, CEO and Founder of Aspire & Co., is the distributor for pHformula and Apeer Beauty in the UK and Ireland. With an extensive medical background as an aesthetic practitioner, Pam notes a troubling rise in unethical practices, with practitioners administering cosmetic procedures such as anti-wrinkle treatments and fillers to extremely young clients pursuing the “perfect” look. This trend is becoming an unhealthy norm, with little regard for the individual’s face shape, size, ethnicity or gender, resulting in a cookie-cutter approach that distorts natural features rather than enhancing them.
Many practitioners are driven by profit, using fillers without considering the importance of natural beauty. The rise of Baby Botox, marketed as a preventive measure against aging and offered to clients as young as 18, poses potential risks. Pam explains, “Every time botulinum is injected, the body builds up antibodies against it and, over time, clients will develop immunity, rendering the treatment ineffective when they actually want it later in life.”
However, Pam acknowledges that aesthetic procedures can play a vital role in addressing specific concerns, such as asymmetry due to medical conditions like Bell’s Palsy.
The accessibility of aesthetic procedures, coupled with greater transparency online from influential young individuals sharing their results, has inevitably driven the interest in procedures like Botox, filler, and even thread lifts. Katie noted, “What was once seen as something that ‘older’ clients turned to is now being sought after by people in their early twenties in an attempt to alter their image and address insecurities.”
Thanks to social media, younger generations are more informed and engaged with beauty than ever before, but whether the information is always accurate is another matter. So, as we await the next wave of skincare trends, we encourage professionals to help separate myth from fact and guide clients both young and old towards truly effective solutions.
A lot of what goes viral online is about grabbing attention and showing instantly visible results, which skews expectations.
Ultimately, getting your younger clients to embrace the skin they’re in and maintain a safe and efficient skincare routine is the best piece of advice for the younger generation. This being said, if you’re seeing an influx of consumers
requesting treatments that maybe aren’t so age-appropriate, it’s time to share your knowledge to help build trust, and educate consumers about what might be right for them at different stages of life!
It’s a Year-Round Thing
With the cold weather encouraging hibernation and layering of clothes, it’s clear to see why waxing isn’t at the top of client’s winter beauty to-do list, but this shouldn’t mean a decline in your salon’s waxing bookings. We hear from HIVE® of Beauty as they share their top tips for keeping waxing at the forefront of your salon all-year-round.
How can salons market waxing as an all-year round treatment, instead of exclusively summer?
As regular customers leave it longer between waxing appointments or choose to wait until they are not covered up from top to toe, the colder months are the ideal time to diversify your offering by promoting a facial waxing menu.
Eyebrow treatments continue to be incredibly popular and offer some fantastic before and after image opportunities to populate salon Instagram accounts, whether as a brow wax itself or as part of an overall brow lamination and tint. Waxing can easily be sold as an add-on to other facial treatments or even after haircuts. Waxing
doesn’t have to be and isn’t all about bikini lines and summer holidays.
It is essential to continue to reach out to the market in the colder months and let them know what you can offer. Special occasions are not consigned to
just the summer months, meaning there will be an abundance of casual salon goers looking for super smooth results throughout autumn and winter. You just need to make sure they know how to find you.
Waxing is generally regarded as a low-cost but essential part of many people’s regular beauty routine. For example, pricing averages from £10 - £40 for an individual treatment area dependent upon whether it is a lip or a leg wax. Making it is easy to see how profitable waxing can be. Maintaining this revenue stream and benefitting from the high margins during the winter months will contribute to a stronger more resilient business.
What
should salon owners share with clients to encourage year-around waxing (e.g. less ingrowns, less pain, reduce their thickness)
During the summer months, educate your clients on the benefits that a regular waxing routine throughout winter will bring to them when the summer sun next makes an appearance. In particular, maintaining a consistent routine over time will help the client’s hair growth cycle to sync, eventually creating lighter, weaker and more even hair growth. An additional benefit of the hair growth cycle becoming uniformed is that future waxing treatments will remove hair at the Anagen phase, which is ideal for creating longer lasting smooth results.
While it may seem obvious to beauty professionals or frequent salon goers, not everyone will be aware that waxing is available all year round, or of the various treatment types. After all, waxing is usually performed in a separate room or secluded area, meaning many potential clients lose out on the most highly visible and effective form of advertising, the treatment being performed
in front of them. So, when you have clients in the summer talk to them and let them know everything you can offer and what benefits it will bring to them in the long term.
How can a environmentwaxing be made more welcoming in the colder months?
To encourage new clientele to visit your salon, add to your existing marketing activities by dedicating one evening a month to first time waxing customers. Providing a friendly environment where terminology can be explained, consultations undertaken and demonstrations performed.
In addition to maintaining a clean, hygienic and professional treatment room, ensure it is comfortable, especially the temperature! Always be caring and considerate to clients. Let them know they can stop or have a break whenever they feel they require. First time waxers may tense up as they are nervous and don’t know what to expect.
So continue to communicate with them throughout the treatment.
How do HIVE® products assist in elevating a client’s waxing experience?
The HIVE® wax range has a wide variety of high quality warm, crème, gelee and hot waxes that enable therapists to cater for every treatment, skin or hair type, and client preference.
For instance, HIVE® Hot Film Waxes provide a comfortable waxing experience, making it hugely popular for facial and intimate waxing. Promoting the use and benefits of such formulations can help to attract first time wax clients, who may have previously been too nervous. Likewise, if it is your first foray into male waxing, HIVE’s range of Xtra Strong Waxes are specially formulated for the removal of dense, coarse hair. Ensuring that you can target the male demographic with confidence, whilst demonstrating you have the products needed for even the toughest of waxing assignments.
In addition to specific benefits of individual HIVE® waxes, many of them are vegan friendly. This is a fantastic selling point that your business can use to promote waxing services to issue conscious clients, many of whom may not have been aware that your business could offer this.
Buy your supplies or find out more at www.hiveofbeauty.com.
Knowledge is Power
Offering a wide range of online beauty courses for beginner and advanced students, ranging from nails, hair removal, skincare and holistic treatments, we discuss what the benefits are of training with The Beauty Training School.
What
are the benefits of training with
The Beauty Training School?
We require a case study submission for each course purchased with us
Each course requires a case study submission, this is looked over by a tutor and relevant feedback is issued prior to gaining certification. We feel it is extremely important to receive feedback from our experienced tutors to ensure our students are carrying out treatments safely and efficiently. Our goal is to ensure our students are practicing their skills to a high standard before enabling themselves to offer the treatment to clients.
We
offer
affordable beauty courses
We pride ourselves in offering affordable beauty courses, not only for students to enter the beauty industry alongside current work commitments but allowing students to add treatments to their current treatment list at affordable prices ensuring they can make the return on investment quickly from providing these new treatments to clients.
Our courses are fully accredited and insurable
Our courses are fully accredited and insurable which is essential when completing any training courses, without completing recognised courses you will find yourself unable to gain insurance. Accredited courses mean they have been approved and deemed to be a high standard of training including the relevant treatment knowledge to ensure
you are learning the key information relating to the treatment.
We offer 24/7 student support
We feel it is beneficial to be available to our students 24/7 to ensure we are there for any assistance required regardless of when our students choose to complete their training.
Our courses are selfpaced, with no deadlines
Our online training courses are selfpaced, meaning they can be completed to suit each student’s current lifestyle and commitments. Removing any aspect of a deadline allows students to be under zero pressure when it comes to learning. The courses are always accessible to our students for a lifetime upon completion too, should they ever need to refresh on the treatment.
Verified reviews
At The Beauty Training School, we thrive on Trustpilot reviews. Our reviews are from previous students who have loved their experience and training with us. We feel gaining 5* reviews is reassuring to customers looking to purchase with us knowing that we are a recognised and an excellent training provider.
Each course includes the relevant theory knowledge, a video demonstration, Q&A, a case study submission and a digital certificate upon completion.
If you are interested in training with us, please don’t hesitate to get in contact or check out our website www.thebeautytrainingschool.com.
Finding your Fit
With so many stylists opting to be freelancers, we talked to stylists who have worked as both employed and freelance to get their take on everything you need to consider when deciding which route is right for you as we pose the question: are there any benefits to being employed anymore?
In 2023, BABTAC found 65% of individuals working in the hair and beauty industry to be self-employed, a statistic that is continuing to rise. The age-old debate between freelance and employed roles affects hair and beauty professionals as much as any other industry. With compelling beliefs on both schools of thought, we hear the pros and cons from those who have made the decision either way!
Nova Fanner, Owner of Novalux Hairdressing, shared, “I see from both sides why people are opting to be freelance. Clients now have a negative perception about home salons and prefer to go to a high-street salon. At the same time, it’s really sad that salons are struggling, but the overheads are so high, and paying the staff more means putting prices up even more and outpricing ourselves.”
One benefit of going freelance is the quality of work-life balance as Gabbie Wain, Freelancer at Tilted Crown Home Studio, shared, “The original hair industry was focused on accepting everyone who came through the door, never saying ‘no’ to anyone, and it became like a commercial conveyor belt for me. As a result of this, I wouldn’t get breaks, holidays were limited, and I missed out on so many occasions with my friends and family. Now being freelance and having my own studio, I can pick my hours to make sure I am around for my little boys and school runs. It’s also given me the freedom to grow my career in the way I want that I’ve never had the opportunity to do before.”
In such a social industry fostering a sense of community, freelance hairdressers often miss the camaraderie of a salon environment. Jodie Breeds recently opened her own salon, Haus
of Finesse, to have her own working space and offers the remaining chairs to rent. Jodie noted, “I think this is a great option as you get to work alongside likeminded people who have the same work ethics and drive as yourself. Working in a space where people rent chairs is a great stepping stone if they want to open their own salon in the future.”
Jodie continued, “Be prepared to have highs and lows. Being selfemployed isn’t easy, and things don’t get given to you on a plate; you have to work for it. Only you can push yourself, but once you get started and the clients
keep coming, it is such a rewarding feeling.”
In favour of the freelance business model, Gabbie shared, “People realise that they don’t have to work a 60-hour week to be successful. You don’t have to burn out to be happy. You don’t have to be on that conveyor belt. Clients will come to you for your skill, wherever you are. Now you can go to Hair Hubs still working as a team, yet you are still an individual, so it’s the best of both worlds for a freelancer. Hairdressing is becoming exciting again and opening up opportunities.
The biggest lesson that I have learnt moving from employed to freelance is that you are not irreplaceable. It is in our nature as hairdressers to please people, so you feel that you cannot say no. The burnout is real, and the emotional drain is real. It’s a full-on job that I love, but I have had to learn to say ‘no’ and that’s ok. Clients will always be there, and there are enough to go around for everyone.”
One stark difference between being employed and freelance is the income security. Having a regular, consistent wage is a highly appealing aspect of the salon environment, and Nova encouraged, “For someone looking to go freelance, make sure you have enough in the bank to cover you for at least 3 months.”
Nova continued, “If you’re looking for an in-salon position, take all the training that is on offer, as it’s not cheap. Have a chat with your potential employer to see what they are offering you in terms of progression and get a feel for how their salon runs, their goals and aspirations, to align with yours.”
Ultimately, there will be elements of being employed or freelance that suit specific stylists. The trick is finding what works and making it work for you and your lifestyle. Don’t be afraid to test the waters and experience something different for yourself before deciding what you’re better suited to. With an array of pros and cons for both sides, Jodie summarised what she believes to be the advantages and drawbacks below.
Freelance
Pro Con
• Freedom to choose your working hours.
• Choice of brands you prefer to use and offer your clients.
• Offer and specialise in the services you want.
• Control over your personal development.
• Managing what is put out on social media.
Employed
• A regular consistent wage.
• Holiday and sick pay.
• Benefit from the salon’s existing client base and marketing to build your client base.
• Client appointment and questions managed by team.
• Access to salon’s brand training.
• Stock is managed for you.
• Learning various new skills e.g. accounts, budgeting.
• More workload such as stock check, social media and client management
• Self-funding costs such as stock and training courses.
• No-shows and client cancellations have a big impact on time and money.
• Wage fluctuations each month.
• No sick or holiday pay.
• No say in large decisions.
• A frustration at seeing the salon making money, comparing your take-home pay.
• Set working days and times, with little flexibility.
‘Tis The Season
As the temperature cools, the nail hues warm, with burgundy taking centre stage of this look book, perfectly capturing the essence of autumn. We share our favourite autumnal looks from social media, keep tagging us in your wonderful creations for a chance to be featured!
@bylaurenmarija
@nailsbymegmiles
@nailsbyblg_
@nailswithchelsea
@nailsbyhannahmarie
@nailsbylucy
@tt.avenue
On The Scene
After spending the previous month at various hair and beauty events in the industry, including one very exciting, whirlwind trip to none other than Las Vegas, we’re here to let you know our discoveries!
London Fashion Week with INDOLA UK for Huishan Zhang
The Salon Magazine team went backstage at London Fashion Week for the Huishan Zhang SS25 collection in partnership with INDOLA UK. Using products from the new INDOLA Care & Style range, lead stylist Johanna Cree Brown created glossy, gothic-inspired Chigon looks that played with symmetry while remaining sleek and modern. The hairstyle complemented Huishan Zhang’s structured designs, enhancing the powerful and refined aesthetic on the runway.
The SS25 collection from Huishan Zhang explores the power of love and desire expressed through the details of dress, and each piece was truly a work of art! Hair styles were carefully curated to enhance this aesthetic, with Johanna taking the brief and translating it into something unique yet fitting for the runway.
To achieve this sleek and modern look, Johanna and her team used a variety of key INDOLA products from the new Care & Style range, including the INDOLA Volume and Blow Dry Spray, saturated into the roots to create a flat, sleek base; INDOLA Flexible Hairspray applied to seal the hair in place; INDOLA Treat and Tame to ensure the hair remains smooth; and INDOLA Shine Wax to give the Chignon its final touch of elegance!
Innergize Beauty and Wellness Summit
Fibreclinix Relaunch
We joined the Schwarzkopf Pro UK team at the Ivy Garden Chelsea for the re-launch of the gorgeous Fibre Clinix Range. After enjoying some delicious canapés and drinks, we learnt all about the new range that works to repair the hair with innovative Bondify technology, with each treatment being fully customisable to suit individual clients. Following this was a live demonstration of how the products work to repair damaged hair using the Salon Lab Smart Analyzer. One half of the hair was analysed in its natural state, with the other half analysed after one application of the Fibre Clinix Range, with results showing a 9% improvement in hair health after just one treatment!
Nestled in the desert of Nevada lies none other than the sprawling neon-washed city of Las Vegas, home to the 2024 Innergize Beauty and Wellness Summit from Zenoti. With a sharp focus on industry insights and benchmarks, including emerging AI tech, Innergize was two days of inspiring keynotes, insightful breakouts, and workshops from industry leaders. Workshops spanned a multitude of topics, with a personal favourite John M.Cashion, Senior Practice Director and Head of Global Delivery at the Ritz-Carlton Leadership Centre, as he discussed how to deliver a brand-differentiating service and an elevated experience.
“SHAPING
THE FUTURE OF AESTHETICS: INSIDE HOUSE
OF AESTHETICS ACADEMY”
As the aesthetics industry continues to expand, the demand for skilled professionals in procedures like Botox, dermal fillers, IV vitamin therapy, and PRP (Platelet-Rich Plasma) treatments has never been higher.
House of Aesthetics Academy is at the forefront of this trend, offering specialized training that equips students with the expertise to provide these high-demand services safely and effectively.
Learning from industry leaders is key to mastering aesthetics techniques. House of Aesthetics Academy boasts a team of medical professionals, each bringing years of experience and up-to-date knowledge.
The academy’s hands-on approach ensures that students leave with the confidence and practical skills to excel. The training incorporates the latest trends, techniques, and technologies to give students a competitive edge.
Staying Silky Smooth
I’m sure we’re all guilty of thinking of waxing as more of a summer treatment, with the warmer weather over for another year. This being said, it is extremely beneficial for clients to be in a consistent waxing routine all year-round and we hear from Harley Waxing as to how their products foster repeat business no matter the season!
How to keep your clients coming back even during the winter months?
During the winter months, it’s a lot harder to convince people to keep up their waxing routine. With a lack of sunbathing and the reduced need to show your skin, people aren’t always thinking about their body hair. As professionals, we understand this can mess up the hair growth and ruin any routine, so at Harley Wax we have a few tricks up our sleeve to help keep your clients on track and prepared for next summer.
The benefits of using Harley Wax
Using the full Harley Waxing system, including our pre and post oil, can ensure a less painful wax. Our pre waxing oil means the wax shrinks around the hair, reducing the pull on the skin. This coupled with the fact that it removes hairs as short as 1mm helps to limit the use of the dreaded tweezers leading to a
more comfortable, painless wax. Ending a treatment with Harley Post oils helps keep the skin calmer, whilst reducing skin irritation and redness. Using the complete system can help make even the most intimate of wax a comfortable and pleasant experience for the client.
Enhance your customer’s experience
Not only does Harley Wax offer a virtually pain free wax that will ensure your clients are more than willing to return during the winter months, it also provides a full experience indulging all the other senses. Filling your room with cozy aromas ensure you settle any pretreatment nerves and relax your clients, whether you choose the comforting fragrance of Harley Lavender Wax or rich and luscious aroma of Harley Gold Strip
Wax. A firm favourite around this time of year is Harley Chocolate Wax, spreading the sweet indulgent fragrance of hot chocolate to help comfort your client.
Starting your journey with Harley Wax
Any trained therapist can receive one of our free-of-charge sample packs. With a choice of two fragrances from each of our waxing systems, the packs also come with a sample size of our pre and post oils. You do not need to be specifically trained with Harley to start providing treatments with the products, however we do have trainers country-wide if you require refreshing your skills or simply want to learn something new.
Visit our website harleywaxing.co.uk or contact our sales team on 01984 623209.
Revolutionising Hair Colouring
Fresha, the world’s leading marketplace platform for beauty, wellness, and self-care, announced a strategic investment and partnership with Yuv, a cutting-edge company specializing in AI-powered hair colour technology. This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals.
Fresha boasts a network of over 120,000 beauty businesses worldwide, with salons making up a large portion of its partners. Hair colouring is a significant revenue driver for salons but remains one of the most complex services to manage effectively. By integrating Yuv’s ground-breaking technology, Fresha is set to revolutionize the hair colouring process—enhancing precision, streamlining inventory management, and delivering personalized and consistent services for clients. This strategic move further reinforces Fresha’s position as an industry leader, providing salons and beauty businesses with the advanced tools they need to elevate both their service quality and operational efficiency.
Hair colouring is a complex service that requires precision and consistency. Yuv’s technology allows salons to save personalized hair colour formulas directly in customer profiles, ensuring a consistent and tailored experience for every client. For salon owners, this means they can offer a high-quality, customized service every time, which not only strengthens client loyalty and drives repeat business but also contributes to environmental sustainability.
Integrated into Fresha’s backend systems, the solution provides salons with real-time insights into product usage and automates restocking processes. This not only reduces waste and lowers costs but also ensures that salons always have the necessary products on hand, optimizing efficiency and profitability.
By addressing these critical pain points with an innovative solution, Fresha expects to increase platform stickiness and deepen merchant loyalty.
The integration of Yuv’s technology further embeds Fresha into the dayto-day operations of its largest vertical, strengthening its competitive advantage in the beauty space.
“Investing in Yuv aligns with our mission to provide the most advanced tools to beauty professionals,” said William Zeqiri, Founder and CEO of Fresha. “Hair colouring is a cornerstone of the salon business, and by addressing the complexities of this service, we’re adding significant value to our platform. This partnership will transform how
salons operate and positions Fresha as the most trusted and indispensable platform for beauty and wellness businesses worldwide, reinforcing our role as the industry leader.”
“We’re thrilled to join forces with Fresha,” said Francisco Gimenez, Founder and CEO of Yuv. “Partnering with Fresha provides us with the platform and reach we need to revolutionize the salon experience on a global scale. Together, we’re set to transform how professionals and clients approach hair colouring, creating a more efficient and personalized process that benefits everyone involved.”
To learn more visit www.fresha.com or www.yuv.co
Insurance That’s Beautifully Simple
In an industry where each treatment is customisable, your insurance should mirror this and work for your individual needs. We hear from Ripe as they discuss their fresh approach to insurance, designed with your business in mind.
Please introduce us to Ripe and what it aims to achieve?
Ripe has been a specialist insurance provider since 1998 and have over 360,000 happy customers who trust us for their insurance needs. Our ethos is about making insurance easy-to-buy and jargon-free while providing excellent value and support for businesses.
Why Ripe?
We are underwritten by Aviva and our team of specialists are well placed to give your hair and beauty business the protection it needs. We offer flexible cover instead of a one-size-fits all approach. We know how important it is for hair and beauty pros to build a rapport with clients, so our friendly, UK based customer service team is on-hand to talk through any queries you may have!
As standard, Ripe’s policies include up to £10m of Public and Products Liability cover and up to £3m Treatment risk cover, helping to protect you against third-party claims for injury or property damage.
Please discuss the importance of having tailored insurance, suitable for individual business needs.
Many traditional insurers offer a blanket approach for small businesses which doesn’t cater to your specific needs. Unnecessary options may be included in the package, meaning you could be left paying for cover you don’t need. At Ripe, we offer the chance to tailor your own policy to make sure you only pay for what
you need, and at a competitive price for your business.
How does Ripe focus on cost savings for salons and small business owners?
We appreciate the growing costs involved in running a hair and beauty business, so we offer to Beat Your Renewal Quote* when it comes to arranging your annual insurance. Head to our website for more details.
We also know that you’re an expert in what you do, but the world of insurance can be pretty confusing! We make our process simple to understand, without any unnecessary jargon. This allows you to build a quote in just seconds – saving time that could be spent with clients and maximising your profits.
Plus, if you get a quote today you can save 10% off your annual premium!
How can our readers work with you?
We’re always looking to partner with hair
and beauty content creators. In return, we offer:
• Industry-benchmarked fee structure
• Free annual insurance
• Coverage across our marketing platforms
• Follower-exclusive discounts via your own affiliate code
Get in touch via Instagram @RipeHairandBeauty for more details or visit ripeinsurance.co.uk/SALONMAG
*Terms and conditions apply
Wigs to Crown Courage and Bravery
The Little Princess Trust makes wigs specifically designed for children and young people entirely from human hair. Wendy Tarplee-Morris, the founder of the charity, here explains how its kind and generous supporters help to restore the confidence and identity of young people with hair loss.
Hand-made from 100% donated human hair, wigs from The Little Princess Trust are available to anyone in the UK and Ireland, up to the age of 24, who has lost their own hair due to cancer treatments or other medical conditions.
Professionally designed for a natural look, The Little Princess Trust wigs have a lace front to provide the appearance of a natural hairline. The wigs are also hand knotted in such a way that they can be styled with changeable partings.
Specifically designed for children and young people to give a good fit for maximum comfort, confidence and security, each wig is cut and styled by a specialist wig fitter to create a personalised look. A constant goal for all associated with the charity is to ensure the wigs we offer are of the very highest quality.
The Unique Versatility of Our Wigs
The Little Princess Trust pays for the making of the wig and the styling, too, as we know each young person we help wants to personalise their wig. To ensure the wig closely matches the recipient’s hair, they are made in a range of colours, wig cap sizes and lengths.
The hair is subjected to only minimal processing during manufacturing, meaning the good condition of the hair is maintained and the wigs can be coloured, permed and styled in a wide variety of ways. This can transform the finished wig into almost any individual look and really help to restore the identity of the young person receiving the wig.
Afro and Textured Hair
We are committed to giving the young people we support the widest choice of wigs and we are able to do this as we receive donations of hair from far and wide, from people of all ages, genders and ethnicities.
The Little Princess Trust is respectful of the heritage of the child or young person we are helping, and every effort is made to give as wide a choice as possible to each wig recipient to create a wig which closely matches their natural hair colour and style.
By working in partnership with a specialist wigmaker in London, we are delighted to be able to achieve these key aims by offering wigs made from Afro-textured hair donations.
Despite using a slightly different wigknotting method, the quality of the wigs is maintained and ensures we can give a full choice that respects the heritage of all wig recipients.
To find out more visit www.littleprincesses.org.uk.
Wendy Tarplee-Morris is the founder of The Little Princess Trust
Interested in becoming your own boss?
NBM academy offers 1-1 or small group courses suitable for beginners. No qualifications needed.
Courses we offer:
The complete beginners gel and buildergel course. The complete beginners acrylic course.
Founder of NBM academy, Megan, started her career in nails just under 5 years ago, having worked in multiple salons Megan saw a gap in the market in her local town and went on to work from her beautiful home salon and open up NBM academy.
Sustainability Solutions
This month, we delve into the disposable vs. reusable towel debate with Ryan Crawford, owner of Crawford Hair, as we aim to understand when and how each towel is best suited within your salon.
At Crawford Hair, we have found that there’s a lot to love about Replant Towels!
As a salon, we’re strict on one towel per client to reduce our usage and have found the Replant Towels to be highly absorbent, so perfect for supporting us in this. Our clients also love this, as they feel confident in always having their own fresh, clean towel.
Some clients who suffer with sensitivities have noted that using Replant Towels has been a game changer for improving their comfort. In the past at previous salons, clients mentioned feeling sensitive and a bit itchy from the use of cotton towels and the detergent used to wash them.
Replant Towels are also super effective to clean with, as we use them to clean the salon after hair use to help reduce our costs and environmental footprint by not needing to buy plastic cleaning materials.
At Crawford, we’re keen gardeners and have a small salon allotment to compost most of our waste ourselves, including our Replant Towels! For those who cannot compost themselves, no problem; Green Salon Collective can take care of that job for you, sending the towels off to British agricultural composting.
As a small salon in a very old building, space is limited. Having disposable
On the flip side, there are a few important things to remember, as those single-use ones aren’t always as great as they seem.
Most people just toss them in the trash, even when they’re supposed to be compostable, and if you’re
towels makes life a lot easier storagewise, rather than finding space for a washing machine and dryer. The lack of a washer or dryer also massively reduces our carbon footprint, costs, usage of electricity, and water.
using more than one per client, which happens frequently, the environmental impact adds up fast. Towels like Replant, Scrummi, and Easy Dry, etc. are only better environmentally if you use one per client.
So, who wins? Well, if you can use
Within a busy salon environment, time is always of the essence. It takes less than 2 minutes for any of our team members to order Replant Towels, and my team can focus on beautiful hair rather than laundry jobs!
one towel, then Replant Towels win as they plant trees for every order and they even compost them, with Scrummi and Easy Dry a close second. However, if you’re using 2 or 3 towels per client, then a good old cotton towel wins the debate.
Ryan Crawford
Tired of cleaning that sticky, burning hot wax pot?
With Waxing Warrior™️ silicone wax pot liners, just cool, flip-out, and you’re done!
No more scrubbing or mess—just a quick, effortless cleanup every time.
Durable, heat-resistant, and reusable, Waxing Warrior™️ wax pot liners are your new salon must-have.
Focus on flawless waxing, not on the cleanup! Wax smarter, not harder with Waxing Warrior™️ www.waxingwarrior.com
The Fellowship Focus
Welcome to our regular Fellowship Focus, where we delve into previous month’s activities for the Fellowship team’s, discover the new 2025 Clubstar Art Team, and celebrate the success of the F.A.M.E Team semi-finalists!
The Clubstar Art Team 2025
The Fellowship for British Hairdressing is delighted to announce the 2025 ClubStar Art Team. The ClubStar Art Team is the Fellowship for British Hairdressing’s youngest group – but there’s no shortage of talent amongst these rising stars. ClubStar membership
of the Fellowship is open to any hairdresser aged between 16 and 25, and a place on the art team is the perfect way to make the most of your time as a young member. On hand to judge this year were 2023/2024 ClubStar Art Team Project Leader, Jamie Benny, 2024 ClubStar Art Team Support, Josh Goldsworthy, and the President of the
Fellowship, Ashleigh Hodges. Together, they decided on the final lineup of eight artists, who will now go on to participate in a year of education, opportunities and mentoring from some of the industry’s most inspiring and dedicated names.
The 2025 ClubStar Art Team is: Tash Flip, Brooks & Brooks; Yasmin Snowdon, Versus Hair Team; Leah Barker, West Suffolk College; Isabella Finnis, Peg Hair; Yasmin Clifford, Hair by Yas; Amelia Wilmott, Hair by Amelia; D’Arcy White, Jack and the Wolfe; Amelia Krasinski, K H Hair Arnold.
The Fellowship invited one of their newest brand partners, Innersense Organic Beauty, to take to the stage for their ‘Hair & Vision’ event in Scotland to showcase their latest innovative techniques and products. Innersense
invited their audience to an immersive evening of precision ‘cutting and creative colouring’, demonstrating the use of their latest innovation, Color Purity.
The evening began with a warm welcome from Michelle Griffin, VicePresident of the Fellowship for British Hairdressing. Michelle welcomed Innersense UK & EU Education Manager Petteri Rantaeilola to the stage who introduced the brand to the audience, setting the stage for an informative evening – which focused on the harmony between colouring and core cutting techniques. Petteri took to the stage with Kim Taylor from Contain a Curl in Leeds, showcasing two models, to teach the audience how to blend and balance shades for seamless transitions on curly hair. The pair also touched on how to strategically place colour that aligns with the hair’s flow – evoking an organic, lively feel.
Scott Cooper from BB Hair Collective in Glasgow and Erica Liburd from the MUSE Salon in Northampton showcased two models, each of which was styled to replicate Innersense’s brand vision. Scott and Erica demonstrated methods to create a balanced, flattering shape through precision cutting and creative colouring, ultimately enhancing the hair’s natural texture and volume. The pair explored the fusion of genderless design
elements, mastering adjustments in angles, lengths, and layer placements to customise styles to their client’s unique preferences – creating an informative evening for audience members who are not as established in working with curly hair.
The F.A.M.E Team 2025 Finalists
The Fellowship for British Hairdressing is delighted to announce the 2025 F.A.M.E. Team Finalists. The 2025 F.A.M.E. Team Semi-Finals took place at Loft Studios in London, and was hosted by Karoliina Saudners, the Fellowship’s Head of Session. 14 semi-finalists took part in an intense day of judging, with the 8 finalists being chosen at the end of the day. The semi-finalists were given multiple challenges throughout the day, presenting their looks, mood-boards, and models to prestigious panel of judges. The judging panel included Simon Tuckwell, Alastair Jubbs, Zoe Irwin, Christel Barron-Hough, Adam Garland, Kathryn Dartnell, Lathaniel Chambers, and 2024 F.A.M.E. team members, Elle Forman, Stephen Campbell, Ilaria Bellemo, and Harry Andreou.
After careful deliberation from the judges, the 8 finalists are:
• Dean Lawton-Taylor, Trinder Hair Studios
• Cameron Willetts, Comers Inside Out Hairdressing
• Annie Franklin, Prestige Hair
• Sam Bickle, Arkive by Adam Reed
• Troy Tobias, Anthony John Salons
• Stevie Leah Loscombe, Blue Tit
• Cheryl Poulter, Perfectly Posh Hair Design
• Bekki Delehedy, Dot Hair
The finalists will now be invited back to take part in an all-day event on the 21st of October with a prestigious panel of judges where they will be asked to work on a variety of tasks and create some inspiring hair work for the judges.
The F.A.M.E. team will then officially be announced on the 2nd of December 2024 at the Fellowship Luncheon and Hair Awards at the Londoner Hotel, London.
Commenting on the announcement of the 2025 F.A.M.E. Team finalists, Ashleigh Hodges, the President of the Fellowship for British Hairdressing, said:
“A huge congratulations to all this year’s finalists! The response to being part of the 2025 F.A.M.E. team was incredible, and the calibre of entries was exceptional. All the finalists should be extremely proud of themselves – the talent that was demonstrated at the semi-finals was phenomenal! We now look forward to the final in October –best of luck to you all!”
Seeking Smooth Skin
After recognising the need to reform salon hygiene for waxing professionals, Waxing Warrior™ was born, providing a more eco-friendly, cost effective solution to industry wide problems.
Please introduce us to WarriorWaxing ™ and what it strives to achieve.
Waxing Warrior™ was founded with a mission to revolutionise salon hygiene and efficiency through innovative products. We focus on creating solutions that simplify daily salon routines, improve cleanliness, and reduce waste. Our flagship product, the silicone wax pot liner, embodies these values, offering an eco-friendly, convenient alternative that streamlines the waxing process for both professionals and clients.
of their existing equipment. By making it universal, it fits seamlessly into any wax pot, eliminating the need for salons to invest in new hardware. This versatility was key in creating a product that is not only practical but also cost-effective for a wide range of users.
enjoyable environment for both staff and clients. These items are perfect for adding a bit of flair while maintaining professionalism.
How can our readers work with you?
What benefits can a Waxing Warrior™ liner bring to a salon?
Our liners are designed to save time and enhance sanitation in salons. With our reusable silicone liners, salons can easily switch between waxes without the hassle of scrubbing burning hot pots. This helps maintain consistent hygiene standards and reduces downtime between clients. The durability of the liners also means fewer replacements, which leads to cost savings in the long run.
When designing the product, what was the importance of the Waxing Warrior™ liner being universal to all wax pots?
We wanted to ensure the liner was accessible to all professionals, regardless
Aside from the liners, what additional products in the range would you recommend for in-salon treatments?
In addition to our silicone wax pot liners, we offer a range of fun, everyday and seasonal apparel—like t-shirts, mugs, and bags—which brings personality and a lighthearted touch to the salon atmosphere, helping create a more engaging and
We love collaborating with salons and training academies of all sizes. Readers can get in touch through our website or social media channels to inquire about wholesale opportunities, product demonstrations, or to simply learn more about our range. We’re committed to helping salons achieve the highest level of performance and hygiene with our products.
Visit www. waxingwarrior.com to find out more or head to @waxingwarrior on all social channels.
