Salon Magazine October 2022

Boosting his business with Slick

In an exclusive case study with Sean Alexander, Owner of Sean Alexander Hair Studio in Walton on Thames, we explore Sean’s transformation from a paper diary to a super successful salon where he takes over half his bookings online thanks to leading software company, Slick.

Sean’s salon is located onthe first floor of a building, meaning he has to work hard to be noticed. Embarking on a journey to improve his digital presence with Slick is what’s really made the difference to his success. We caught up with Sean with a mission to inspire other salons to use digital to grow their hair and beauty businesses.

Tell us about you and yourbusiness.

Over my hairdressing career I’ve worked in various salons including a corporate chain, a small independent and a highend boutique. I really struggled and felt like I wasn’t getting what I wanted from the industry, so decided to take the plunge and go self-employed in 2019. It wasn’t long before I wanted my own space. It’s by the far the best decision I’ve ever made and I can’t wait to see

what the future holds! It’s my mission to make Sean Alexander Hair Studio a welcoming safe space for all to enjoy! Now the studio is a year old, the most important focus for me in 2022/2023 is to continue to grow my business further by entering awards and promoting the studio.

How do you use digital tohelp your business?

I use social media platforms like Facebook, Instagram and TikTok as they are a great way to inspire clients, keeping them up to date with recent work or giving insights into the studio experience.

The biggest change is with my diary though. When I began my self-employed journey, I had a standard paper diary. Having clients constantly messaging me got really overwhelming and I ended up feeling like I couldn’t differentiate

between when I was working and when I wasn’t. Nowadays, bookings are done through Slick. Slick has completely revolutionised how as now 80% of my bookings are made online so I don’t need to lift a finger. Its minimises “no shows” by sending out text reminders. I can now invest in my client experience as t it produces statistics on my clients’ spending habits which allows me to see which clients have spent the most so I can make a point of rewarding those top spenders.

@sean_alexander_hairstudio

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