As the summer sun sets on another season, we’re back with the latest issue filled with insights and expert advice on the hottest trends in the industry right now. In our September issue, we’ve got features in abundance in the shape of our Rising Star, Treatment Spotlight, and our much loved 5 Minutes With! Alongside this, we welcome the introduction of our latest regular feature from the Little Princess Trust to highlight the incredible work the charity does, providing support and care during the most challenging times.
Technology leads the way as we look into features unique for September. I, for one, have to say the introduction of the use of AI can be rather overwhelming, but this doesn’t have to be the case! In this feature, we discuss how to strike the perfect balance to utilise AI to increase productivity and client satisfaction without overtaking the role of humans. As technology continues to evolve, it’s likely that the salon industry will see even more innovative uses of technology, further changing the way salons operate, and we’re here to keep you at the top of your game!
Rounding off this issue, we explore how salons cater to the more hygiene-conscious consumer. With the general public being far more aware of cleanliness than they’ve ever been, we sit down with salon owners to find out how they’re navigating this change in the industry.
We hope you thoroughly enjoy this jam-packed issue, and it provides you with a wealth of inspiration!
Art Director – Tracey Ann Smith
Team Leader – Michelle Griffin
Team Assist – Marlene Lamont
Ailsa Newgreen, Editor
Contents
10 INDUSTRY
UPDATE
We’re back with this month’s top news and developments.
20 TREATMENT SPOTLIGHT
Featuring as this month’s Treatment Spotlight is the CACI Synergy Facial, as we understand how they utilise technology for adaptability.
22 TECHNOLOGY
Feeling like AI is slowly taking over? We discuss how to strike the balance with AI in the workplace to boost productivity.
44 SOCIAL MEDIA LOOK BOOK
We share some of our favourite social media content for inspiration this autumn!
54 THE FELLOWSHIP FOCUS
Come and find out what the Fellowship of British Hairdressing have been up to in their jam-packed month.
65 5 MINUTES WITH
With ending hygiene poverty as the ultimate goal, we hear from The Hygiene Bank as to how salons can support this aim.
Williams & Hirst Set to Open Flagship Coworking Salon In the Heart of London’s Soho
Williams & Hirst is set to offer independents a unique salon in the heart of London’s Soho when it opens its pioneering coworking salon concept this month.
The revolutionary coworking concept, developed by independent hairdressers Ross Williams-Hirst and Jack Williams-Hirst, aims to redefine the way professionals in the industry work and collaborate.
Set across two floors, the flagship coworking salon on Wardour Street, will offer 18 workstations for stylists, colourists and specialists, as well as a VIP room and a host of thoughtfully curated amenities.
The flagship salon’s modern interiors, designed in collaboration with leading designer, Niche Projects, will seamlessly blend the elements of both a salon and coworking salon, ensuring a vibrant environment where individual hairdressers can find inspiration, connect with other stylists and unleash their creativity.
Ross Williams, co-founder of Williams & Hirst, said: “The stats show that a huge 70% of hairdressers are now self-employed, illustrating that independent hair professionals are the future of hairdressing and, as such, it has always been a goal of ours to provide facilities that offer the freedom and flexibility to work on their terms while also being part of a supportive community. We believe this concept will revolutionise the way hairdressers work and create new opportunities for collaboration and growth.”
NHBF Announces New Representative to Hair and Beauty Charity
The National Hair & Beauty Federation (NHBF) is pleased to announce that Louise Fordham will be taking over as the organisation’s representative to the Hair and Beauty Charity. This change comes as Caroline Larissey, Chief Executive of NHBF, steps back from this role to focus on her leadership responsibilities within the federation.
Louise Fordham brings a wealth of experience and passion for the hair and beauty sector to this position. Her appointment ensures that the NHBF will continue to provide strong support and collaboration with the Hair and Beauty Charity, which offers assistance to hair and beauty professionals facing difficult times.
Caroline Larissey, Chief Executive of NHBF, stated, “We are delighted to have Louise represent us at the Hair and Beauty Charity. Her expertise and enthusiasm will undoubtedly strengthen our partnership with this vital organisation. As I concentrate on leading the NHBF, I’m confident that Louise will excel in this role and further our shared goals.”
The NHBF remains committed to supporting the Hair and Beauty Charity’s mission and looks forward to the fresh perspectives and ideas that Louise Fordham will bring to this important relationship.
The Act has now completed its parliamentary process and is expected to come into force at some point in 2024 (likely July).
Additional Lengths & Middlesbrough F.C. Women On A Mission
To Empower Women To Stay and
Win in Sport
The world’s fastest growing extension specialist Additional Lengths is delighted to announce a ground-breaking collaboration with Middlesbrough F.C Women, aiming to shatter stereotypes and empower women in sports.
With a shared vision, Additional Lengths and Middlesbrough F.C Women have joined forces to showcase that women can break moulds and take pride in their appearance as professional sportspeople without compromising respect. The partnership is designed to inspire a new generation of young athletes who may struggle to find relatable role models in the sports world.
“We all want to see female role models in sport and are disheartened to see the high stats of young women and girls dropping out of sport due to a lack of self-confidence” says Carrie Tyler. Marketing Director of Additional Lengths.
By partnering with Middlesbrough F.C Women, Additional Lengths wants to make these gender stereotypes a thing of the past and reflect on the accomplishments of these remarkable women and the brand’s commitment to supporting their journey. “Our name, Additional Lengths, speaks volumes about what these women have already achieved” says Additional Lengths founder Victoria Lynch “We want to help smash that glass ceiling for them. Working with Middlesbrough F.C Women, we want to re-shape the narrative of femininity to being strong, confident, and capable, ready to take on the world.
Phorest Offers A Lifeline To Beauty Professionals Affected By SK:N Closure
Phorest, the leading salon software provider, is stepping up to help beauty professionals affected by the sudden closure of SK:N, one of Britain’s largest networks of specialist skincare clinics. Over 450 professionals across England and Scotland are suddenly unemployed due to the closure, with the number possibly reaching over 800.
“At Phorest, we understand how stressful losing a job can be, especially in an industry that we live and breathe every day,” said Luke Doolin, Phorest Country Manager for UK & Ireland. “We want to help alleviate the stress and connect beauty professionals affected by this closure with new job opportunities. We are creating a database of businesses in the industry who are hiring right now.”
For businesses that are hiring, Phorest has created a form to flag that there are available opportunities. For professionals looking for employment, Phorest has created a sheet to find clinics and salons who are hiring. In its first week of campaign, over 140 salons have already shared details for job positions.
“The sheet will update live as more salons and clinics fill in the form, so we encourage people to check back often to find new opportunities,” added Luke.
Phorest believes in the power of strong networks and caring for the communities they are a part of. “Great partners are there for each other in times of celebration, but even more importantly, they come through with support through hardships. We want to extend that to the people who make the industry we’re in so special,” concludes Luke.
Have a Brows…
Featuring as our Rising Star this month is Jade Waterhouse, also known as @thebrowgirl.jade. Jade discusses her top tips for growing your social media with engaged followers and the importance of being you when it comes to standing out from other specialists.
When did you notice your passion for lashes and brows?
I have wanted to be in the beauty industry from a very young age. Well, I grew up saying I wanted to be a hairdresser, and after leaving school, I decided beauty therapy was for me. At 17, I joined the local beauty college and enjoyed every moment, focusing on brow treatments and lash lifts. My parents always supported me with this dream; they never doubted me and encouraged me to go with my heart. After leaving college, I got a job at Boots for the Christmas season and saved up for the HD Brow course, and the rest is history! It’s safe to say my career really started from there. I started my HD Brow journey from a spare bedroom in my parents’ house 10 years ago now. More recently, I have found my spark for lash lifts again, and I would describe myself as a specialist at that treatment now too.
How did you find your style, and what are your tips for other lash and brow specialists trying to stand out?
Honestly, I think style comes naturally
to you in this industry. Everyone picks up their own little habits that make us different from one another. One thing I
will say is don’t try and be like somebody else; the best thing you can do is be you. Being yourself is what makes
you different from everyone else. Be confident in who you are, and you will flourish.
What would you describe your speciality as, and how did this define your target audience?
My niche has always been brows and lash lifts, hence the name ‘The Brow Girl’. I love all my clients, and the best part of this job is making my clients happy. Watching them walk about the door smiling makes it all worth it. I also love gaining new followers in the same industry; I have made so many brow and lash friends over the years. I’m always happy to help anyone that drops a question into my inbox; I thrive off helping others in their craft.
Social media marketing is key to increasing a beauty professional’s client base. How did you grow your following, and what content have you found works best to increase bookings?
I believe taking the pressure off growing your following helps massively, but also note, followers don’t always equal a busy diary! My main tip for gaining new local followers is going on local pages such as restaurants, florists, and local
attractions and following women that like their posts. They wouldn’t know I exist if I didn’t make the first move and follow them! Another tip is to hold competitions, ideally with other local businesses’, to attract new clients to your social media page. If you want to be noticed by brands, you need to tag them in your posts and ideally list a few
products in the captions. This gives you more exposure and a higher chance of being scouted as a brand ambassador.
How do you make sure your treatments stand out from competitors?
I keep my treatment menu short and sweet to make it very clear that I’m a specialist in what I do. I also regularly update my training so that I never stop learning. Keeping up with the latest products and brands is also so important. Being a lab factor ambassador has been a huge help in enhancing my brand knowledge, and I’m so grateful to work with them.
What are your goals for the future, and how do you plan on achieving them?
Looking to the future, I would like to do my teacher training to enable me to hold beginner brow and lash courses. I would love to pass my knowledge onto people that are equally as passionate as me. If we’re talking about the biggest goal of all, I would love to start doing brows and lashes for celebrities, but I’m still figuring out how to get there! Most importantly, being a role model to my two children, showing them you can follow your heart and it will all work out.
Salon of the Month bebop, Highbury
Just over six years ago, Chloé Hervé and Pont Smith set out to flip the hair industry on its head with bebop. Starting small in a tiny studio, with a mission to break the mould, the pair pioneered gender-neutral pricing and eco-conscious practices long before they were trendy. The salon’s #wemakewearablehair ethos and commitment to exceptional, client-focused service quickly earned a cult following. Two years ago, the team moved to a larger space to realise their dream of a destination salon. Now, bebop isn’t just a salon; it’s a vibrant hub offering nail and tooth gem services, with a high ceiling, lots of natural light, and an interior perfect for events and collaborations.
The salon’s interior is playful and a tongue-in-cheek reflection of the brand. Pops of colour bring out the staff’s sense of humour, like the famous pink and gold bathroom with gold swan taps and hair dryers! Natural textures are incorporated, like wood and concrete, mirroring the salon’s approach to hair – working with what’s naturally there! The salon space is full of statement furniture pieces, like colourful hair chairs and a blowup sofa, combined with thoughtful lighting that sets the perfect mood for clients and staff alike.
When it comes to hiring at the salon, personality comes first! Pont shared, “We believe that while we can teach anyone how to cut and style hair, you can’t teach someone to be genuine, engaging and kind. Our clients always come first, so we need stylists who are ego-free and have common sense.” At bebop a good work-life balance is also crucial, as is an eye for aesthetics and a passion for hair. As a team, they’re neurodivergent, which makes the environment uniquely vibrant and supportive. New stylists joining the salon need to add to this dynamic, not disrupt it.
To make the salon stand out, bebop prides itself on providing inclusive, super-friendly service and a buzzing atmosphere in the salon. Pont noted, “From day one, Chloé and I wanted
bebop to stand out by defying industry norms. We constantly scan what other salons are doing on social media and then find ways to do it differently. Our branding is vital as we morph into more of a lifestyle brand. We’re all about pushing boundaries and keeping things fresh and exciting.”
With over 450 five-star Google reviews, clients can’t seem to get enough of the bebop experience, with words such as “atmosphere,” “chat,” “understand,” and “music” popping up frequently. The client-focused service helps people relax and be themselves, making for a more enjoyable experience all around. Pont highlighted, “We work hard to create an amazing vibe where clients feel totally at ease. Transparency and honesty are our service cornerstones; we want clients to feel fantastic without chasing impossible ideals.”
For bebop, Instagram has been a game-changer, connecting the salon with clients they may never have reached otherwise. With an Instagram feed that’s a vibrant mix of hair, nail, and tooth gem masterpieces, behind-the-scenes glimpses, memes, and interviews, it’s not just social media; it’s a visual diary that showcases bebop’s personality and authenticity. Pont proudly shared, “We’ve built a community that loves our unique approach to hair and beauty, and we bring smiles to our followers’ faces every day.”
As a salon, bebop strives to celebrate and recognise their milestones. Point noted, “We’re proud of expanding into a larger space, being featured in ‘Timeout’s Best London Hairdressers’, doing stage work with hair, achieving high revenue, growing our team, and keeping staff turnover almost non-existent.” For bebop, one of their biggest achievements is collaborating with Kickers in 2023, creating content and merchandise together, and hosting a big influencer party featuring hair, nail and tooth gem services, truly showcasing what bebop is about!
Looking to the future, bebop is all about pushing the boundaries of what a salon can be. The salon plans to expand their services, host more creative workshops, collaborations and events, and further evolve into a lifestyle brand that bridges the gap between the hair industry and consumers. Pont shared, “We’re working on merchandise and even considering creating our own product line. Our dream is to see bebop’s concept take off in different parts of the world. Our goal isn’t just growth; it’s to revolutionise the hair industry with a community of likeminded people.”
Technology
Fresha Talks Tech
Integrating technology into your salon is no longer just a trend; it’s a necessity for staying competitive and giving your clients the ultimate service. To understand more, we touched base with Fresha, the world’s number one beauty and wellness marketplace, to learn why integrating technology can revolutionise your salon business.
Streamline Your Scheduling
Managing appointments can be a nightmare without the right tools. Double bookings, missed appointments, and scheduling errors are not only frustrating but can also cost you clients. Fresha’s intuitive scheduling system eliminates these issues with their easy-to-use platform. Clients can book appointments even when your doors are closed, and you’re instantly made aware of changes and updates.
Keep Your Payment Processing Simple
Handling payments can be cumbersome, especially when juggling cash, credit cards, and upfront payments. Fresha’s software makes it simple by offering integrated payment solutions. Clients can pay online when they book or in person through the system, making transactions seamless and reducing the risk of errors. This streamlined payment process not only saves time but also enhances the client experience, making the client’s experience from beginning to end much, much easier.
Give Your Clients the Best Experience
Understanding your clients’ needs and preferences is key to building lasting relationships. Fresha’s software includes reporting and analytics that keep track of everything from sales to bookings to inventory. This data is invaluable for making future business decisions and lets you send targeted blast marketing campaign emails to your clients based on their behaviour. For example, you can send emails to clients that have only booked once with a discount code to invite them back. This way, you can improve client retention and satisfaction, making them feel valued and understood.
Make Your Operations as Effective as Possible
Running a salon involves juggling many tasks, from inventory management to staff scheduling. Integrating technology with Fresha’s software helps you streamline these operations. The platform offers tools to manage stock levels, track sales, and schedule staff efficiently. This holistic approach makes sure your salon runs smoothly, reducing downtime and maximising productivity. With everything centralised in one system, you can easily monitor performance and make informed decisions to grow your business.
Stand Out From the Crowd
In an industry where trends change rapidly, staying ahead of the curve is crucial. By integrating technology like Fresha, you position your salon as forward-thinking and customer-centric. Clients are increasingly tech-savvy and expect businesses to offer convenient online solutions. Providing online booking and easy payment options meets these expectations, enhancing your salon’s reputation and attracting new clients.
Incorporating technology into your salon isn’t just about keeping up with the times; it’s about making your business more efficient, client-focused, and competitive, transforming your salon into a modern, well-oiled machine that delights clients and drives growth.
Discover Tailored Skincare
Being the driving force in making machine-based treatments such a prevalent part of the professional salon experience, we hear from CACI, a brand synonymous with effective treatment outcomes without the need for surgery, as they introduce the new CACI Synergy Flex.
Introduce us to CACI Synergy Flex
September sees the launch of a brandnew multiple technology aesthetics system from CACI – the CACI Synergy Flex, with the flexibility to power future handsets and innovations. Forwardthinking in an ever-changing aesthetics landscape, the CACI Synergy Flex combines the trusted, results-driven multi-technologies of their previous system – CACI Synergy with S.P.E.D (Simultaneous Photo Electrical Delivery) in a youthful new look compact system and intuitive colour touch screen.
What
sets
CACI Synergy Flex apart?
Synergy Flex is CACI’s most advanced and customisable system incorporating their unique ground-breaking S.P.E.D Dual Action Technology, delivering simultaneous LED light stimulation for skin rejuvenation with microcurrent facial toning.
How does CACI Synergy Flex stay up to date with continual developments?technological
CACI Synergy Flex is the NEW state-ofthe-art, multi-functional system designed to be future proof with its independent Flex Tec and Microcurrent Innovation ports.
The Flex Tec port provides an independent 12V power source to power future technology handsets – so that the Synergy Flex system never becomes outdated and enables the clinic to offer new innovations as and when they are developed.
The Microcurrent Innovation port will
drive future microcurrent innovations and has a fully customisable screen, enabling the user to select any microcurrent power level and then save the selected parameters as a custom preset button, thereby providing true microcurrent flexibility.
What is the science behind CACI Synergy Flex?
The system is clinically proven to achieve faster, superior and longer-lasting results than earlier CACI facial systems - clinically proven to reduce wrinkle depth by up to 75% and enhance skin elasticity by up to 88%. With the rising interest in longevity, the new system comes at an opportune moment - embracing regenerative and customisable treatments for healthy skin.
How
are CACI
facials adaptable to individual clients?
Customisation is at the heart of CACI Synergy Flex incorporating a range of
exclusive technologies for facial toning, skin exfoliation, skin rejuvenation, problematic skin, sun damaged skin and the reduction of lines and wrinkles, with no down-time. Every CACI client can book a suitable treatment with a combination of our unique CACI synergistic technologies:
• S.P.E.D® Technology delivers dual action results by delivering simultaneous LED skin rejuvenation alongside microcurrent facial toning.
• Wrinkle Comb – providing a needlefree and non-invasive alternative to collagen dermal fillers.
• Orbital Microdermabrasion - delivers precise and controlled skin resurfacing without the use of crystals.
• Ultrasonic Actuator – delivers piezoelectric vibrations 27,000 times per second to deeply cleanse the skin.
• Electro Gloves – provides hands-on delivery of microcurrent to improve skin firmness and boost circulation.
For more information, contact CACI +44 8731 5678, www.cacibeauty.com
Strike a Balance
Artificial Intelligence (or AI as we’ve come to know it)? Taking over? Not in my salon! If this is sounding all too familiar, luckily we’re on hand to discuss how AI can be harnessed to transform salon operations with intelligent technology without becoming overwhelming.
The rise of AI has created a lot of excitement about its potential to revolutionise industries, as the possibilities are endless, from powerful skin analysis to virtually trying on new hair colours! Despite the enthusiasm for what AI can achieve, there’s undoubtedly a fear of the unknown and growing concern for a technology takeover.
As salon owners, we understand how many plates you’re trying to spin from carrying out treatments, marketing, staff management, and finances—the list is truly endless! We also understand that you want to focus on the client in front of you, without the ongoing fear that missing an Instagram message or call could mean a missed client opportunity. With this in mind, we encourage you to
60% of beauty consumers now expect brands to utilise AI for personalised experience.
look to AI to help navigate your daily tasks instead of a threat of the unknown, enabling you to dedicate more time to what you know and love.
According to Zenoti, the leading cloud software for beauty, wellness, and fitness industries, the global AI market in the beauty industry is expected to surge by 19% from 2023 to 2031, indicating the sizable growth potential and transformative role AI is set to play in the beauty and wellness industry. This notion
is endorsed by Vish CEO Josh Howard as he discussed, “AI is possibly the greatest innovation of our time, and like most innovations, it’s a new technology that will help us do our jobs better.” Sudheer Koneru, Founder and CEO of Zenoti, highlighted, “60% of beauty consumers now expect brands to utilise AI for personalised experience. Salons that embrace AI innovations can compete in the evolving landscape and fully leverage AI’s growing potential.”
In an industry that’s based upon human touch and interaction, you may be wondering how you can harness AI to benefit your business. AI can be utilised as a salon support system, taking care of the more mundane duties, leaving you to provide your clients with the ultimate experience. Lacey Hunter Felton, Co-Founder of Hunter Collective, elaborated, “At Hunter Collective, we are really proud to embrace a number of AI tools. The main reason we have been curious, researched, and chosen to use AI is for time-saving and confidenceboosting solutions that suit my business and skillset.
“I would say to look at areas where automation could help with more basic tasks such as bookings, reminders, cancellations, and websites to enable you and your team to be creative and/or strategic. Lean into the ways AI tools can support you and your business, giving you more time for human interaction.”
Another area of salon business’ that demands a considerable amount of attention is online reviews. While we all understand the importance of positive word of mouth, responding and interacting with reviews is not always at the top of business owners to-do lists! With this in mind, Adam Thomas, Founder of Salon Spy, shared, “We use AI to scan each and every review that goes through our system to find reoccurring comments or trends in
Lean into the ways AI tools can support you and your business, giving you more time for human interaction.
reviews. This is gold dust for customer experience, training, and education opportunities for salons and brands. Brands are just finding their AI feet, but we’re super early adopters in the journey.”
Looking to the future, Adam sees the role of AI in the beauty industry in an incredibly positive light, with it continuing to enhance the efficacy of businesses. Adam predicted, “I envisage the colour brands will start to use AI to forecast trends and even use it as a digital colour chart, live, on your clients.” The use of AI in this regard will transform the salon experience for many by increasing client satisfaction and reducing the fear of the unknown outcome of large transformations.
When addressing how to strike a balance between AI and human skill in the beauty industry, Lacey acknowledged, “Hairdressing is all about human connection, and I really believe that can’t be lost, so I try to find reassurance in this and not to
feel intimidated.” Adam offered a similar view as he discussed, “AI won’t replace people; it will make them and processes more efficient. It will certainly help accuracy and precision for formulas, supply chain management, and operational intelligence, all geared at helping owners run their businesses better.” This idea is further supported and perfectly summarised by Adam as he jested, “We’re not going to hand a pair of scissors to a robot!”
The introduction of AI can seem daunting for those who haven’t used or experienced it yet, but as the beauty industry continues to evolve, AI is becoming an increasingly important tool in a beauty professionals toolkit! Utilising AI to streamline technological processes enables professionals to focus on the job at hand, letting behind the scenes operations become a worry of the past. We don’t see AI taking over in-person treatments anytime soon, so try to keep an open mind as to how it can enhance and develop your business.
Empower Your Profit
Every salon is different; it’s part of the joy of this industry. But the most prosperous have the same three pillars of success at the heart of their business: control costs, maintain profit margins, and avoid wasting capital. Vish colour management is proving to be the only way to build these pillars into your business and to remain on the right side of profitability.
Control costs
The scary thing about hairdressing is that the highest bill after rent or mortgages and staffing is colour, yet it’s the hardest to control. Data has proven that one in five services is not profitable because 20% to 30% is over-mixed which ultimately ends up in a waste jar.
Implementing Vish colour management means stylists mix only what’s needed because Vish remembers every formula and recalculates the exact quantities required. Cut out the overmixing and you begin to control costs.
“Since we started using Vish our average cost per service has decreased by 24%, saving £5,868 in dispensed product,” says Lisa Phillips, owner of Ora Hair in Banstead, Surrey. “We’ve also collected £1,339 in additional colour charges. Better financial control and efficiency, made possible by Vish, has saved us over £8,457.”
Maintain profit margins
The next step is to topple the rigid pricing model that blights hairdressing. A menu of fixed prices regardless of client will always undermine profitability. Salons using Vish have been able to introduce dynamic charging, where additional colour costs are paid for by the client rather than absorbed by the salon, and they are seeing higher and consistent profitability.
“All our guests are treated individually, with the service designed to meet their needs and requests. Our extensive consultations ensure they are clear on what they want and how much it will cost, giving them confidence we will deliver the style, colour, or treatment they
desire,” says Ella McIntyre, co-owner with her husband, Gavin, of G&E McIntyre Salon, Northampton. “They know, because of Vish, our customised pricing is always transparent, fair, and tailored for them.”
Avoid wasting capital
The old ways of reordering a fixed range of colour to keep those shelves stocked means tying up capital in product, but with Vish, you see exactly how much the team has used down to the gram. Suddenly you only need to replenish
what’s been used, creating a leaner, more agile selection of colours. Vish means Lisa and her team at Ora have cut professional reordering from 10% of the budget to around 5%.
Rather than sinking cash that could be diverted towards education, innovations, or even a treat for the team, Vish frees up your cash flow and saves time on stocktaking and reordering.
To discover how you can boost revenue and profits, go to getvish.co.uk
Learn More
Make money on every colour service. Guaranteed. he professionals choice for precision colour.
Transforming Aesthetic Care
With technological advancements continuing to transform the landscape in the fast-evolving world of aesthetic beauty, we hear from Zemits, on how artificial intelligence (AI) has the capability to revolutionalise skin assessments and enhance client engagement.
The ground-breaking innovation of integrating AI into skin analysis and assessment has elevated the precision and efficacy of skin treatments in the industry. By significantly boosting treatment bookings and client retention, AI-driven skin analysis is reshaping the industry, a game-changer for both practitioners and clients.
The Evolution of Skin Analysis
Traditionally, skin analysis in aesthetic practices relied heavily on an aesthetician’s expertise and subjective judgment. While experienced practitioners can offer valuable insights, human assessment is inherently limited by variability and potential biases. With the introduction of AI, these limitations are being addressed through sophisticated algorithms capable of analysing skin with unparalleled accuracy.
How AI-Powered Skin Analysis Works
AI-powered skin analysis systems leverage advanced imaging technologies and system learning algorithms to evaluate various skin conditions accurately. The process begins with highresolution cameras capturing detailed images of the client’s skin, revealing fine details often invisible to the naked eye. These images are then processed by AI algorithms trained on extensive datasets encompassing diverse skin types and conditions. This enables the algorithms to identify and quantify various skin issues, such as acne, hyperpigmentation, wrinkles, and dehydration. The result is a comprehensive skin report generated by the AI system, highlighting areas
of concern and providing a baseline for tracking progress over time. Accompanied by visual representations, this report makes it easy for clients to understand their skin’s condition, enhancing their engagement and trust in the diagnostic process. With a 30 million clinical case database, the Zemits Skin Analysis device can analyse the crucial
12 characteristics of the skin in just 15 seconds. From skin hydration levels to texture and pore depth, it provides a wealth of information that can guide your treatment decisions and enhance the effectiveness of your services.
Enhancing Treatment Accuracy and
Personalisation
One of the primary benefits of AI in skin analysis is its ability to enhance the accuracy and personalisation of treatments. Skin analysis technology allows clients to engage in consultations on a deeper level and better understand skin problems and their causes. This allows beauty salons and practices to advise clients on relevant treatments and skincare for increased satisfaction and business revenue.
AI algorithms can detect minute changes and patterns in the skin that may be overlooked during a primary examination. This accuracy ensures that skin problems are identified early, allowing for timely intervention.
By analysing a plethora of skin data points, AI systems can recommend treatment plans tailored to the individual’s unique skin characteristics and needs, optimising the effectiveness of treatments.
Improving Client Retention
Integrating AI into skin analysis is a powerful marketing tool for aesthetic salons and clinics, significantly boosting treatment bookings and improving client retention. Clients are more likely to trust and engage with clinics that leverage cutting-edge technology, as AI-driven skin analysis systems lend an aura of credibility and professionalism, attracting tech-savvy clients who value precision. AI-generated skin reports provide clients with a visually engaging and educational experience where
detailed images and analysis of their skin condition can enlighten and motivate them to commit to recommended treatments. Furthermore, AI systems track the progress of skin treatments over time, offering tangible evidence of improvements and validating the efficacy of treatments, which leads to higher conversion rates from consultations to bookings.
Client retention is crucial for the long-term success of any beauty practice, and AI-powered skin analysis significantly contributes to this. Regular AI assessments allow for continuous monitoring of the client’s skin condition, enabling informed adjustments to treatment plans, and ensuring sustained results and client satisfaction.
The Zemits skin analysis machine stands at the forefront of AI-powered skin assessment technology. By utilising high-resolution imaging and sophisticated AI algorithms, the Zemits
machine provides unparalleled precision in diagnosing various skin conditions, from acne and hyperpigmentation to wrinkles and dehydration.
By integrating the Zemits skin analysis machine into their practices, aesthetic salons and clinics can significantly boost treatment bookings through enhanced credibility and more engaging client consultations.
About Zemits
Zemits UK proudly belongs to the esteemed American brand Zemits, renowned for its professional aesthetic equipment. When you partner with us, you benefit from our expert knowledge of treatments, strong marketing experience, passion for engineering and technology, and lifetime customer support.
From Berlin to London, we delve into how Fresha’s continuous innovation has enabled Ursula to grow her salon, driven by a desire to connect with individuals, bringing out the best in her team and the best in her client’s hair!
Opened by Ursula, who’s been hairdressing since 1999, Bond sits in the heart of Shoreditch, London. With a great reputation for their outstanding hair colouring, it’s surprising to know that owning a salon wasn’t always a goal of Ursulas. For Ursula, Bond recalls the tiny chemical bonds that make up every head of hair, but also reflects the philosophy of her life and career—one of connection and community.
“For many years I didn’t have a desire to own my own salon. But six years ago I was working in a really lovely small salon in Berlin. It was a beautiful salon, and a lovely team. And I really loved the vibe and the way they managed the salon, and I thought well, I could do this.”
Ursula first heard about Fresha through a friend and business owner, Tina. Tina owns Shoreditch Nails, and has been a long time user of Fresha. She recommended it to Ursula as they were starting their businesses at a similar time.
After an easy sign-up, Ursula quickly knew that using Fresha was a “nobrainer”. Knowing it would be exactly what she needed to streamline her capabilities, Ursula has been using it since.
Ursula stresses she’s always impressed with Fresha’s continuous innovation. The platform regularly introduces new features that not only make the day to day easier, but makes it possible to always push their business further, bringing in more clients, higher loyalty and an all-in-all better experience from beginning to end. Ursula values that Fresha listens to its partners and quickly uses their feedback to make changes, which has helped her stay competitive in the busy Shoreditch hairdressing scene.
From a hairdresser in Berlin to a business owner in Shoreditch shows how passion, innovation, and the right tools can turn a dream into reality.
“We use the Automated Marketing campaigns and one of our favourite ones is the birthday 10%. So we give an email to all of our clients on their birthday month offering them 10% off on their next visit. This makes people feel really special.”
Running Bond is more than just managing a business for Ursula; it’s about creating a welcoming environment
where creativity and excellent service come together. With her skills, the unique atmosphere of her salon, and the support of tools like Fresha, Ursula has turned Bond into a standout success. Her journey from a hairdresser in Berlin to a business owner in Shoreditch shows how passion, innovation, and the right tools can turn a dream into reality.
Transform your client's hair with our range of professional curling and waving tools.
Infused with Macadamia, Argan and Keratin conditioners for ultimate shine and control.
The Ultimate Virtual Try-On
Gone are the days of client uncertainty when it comes to hair transformations, thanks to L’Oréal Professionnel’s My Hair [iD] providing the ability to virtually try on shades, truly elevating the client experience.
What is My Hair [iD]:
A successful consultation is the most important part of any hair appointment, giving the professional and client the opportunity to discuss the look, hair concerns and the hair journey.
L’Oréal Professionnel launched My Hair [iD], the ultimate professional tool that connects hair lovers and hair professionals through the power of virtual try-on and digital shade charts, to truly elevate the in-salon experience.
Designed for both the professional and the consumer, My Hair [iD] is an effective tool at improving the pro’s perception of their client’s colour consultation. Professional colourists can also link within the app to the latest hair news, Instagram posts and YouTube looks. They will also get access to the latest shade charts and technical guides.
This app is also effective in offering client’s greater visibility on enhanced
My Hair [iD] –The Must Have Consultation App
With more than 540k users worldwide, My Hair [iD] is THE professional colour tool, with unique features for hair professionals. This all-in-one application is an essential for all colourists, as it offers a complete colour consultation powered by a cutting-edge virtual try-on.
Available on both iOS and Android, My Hair [iD] offers the ultimate tech for in salon experience in more than 90 countries.
digital consultation. Clients can identify their nearest L’Oréal Professionnel salon using the store locator, as well as virtually trying on different shades.
Discover the My Hair Experience[iD]
Discover the My Hair [iD] inspiration hub to find your client’s favourite looks.
1) Explore the app’s virtual try-on feature, ensuring your client has found their perfect hair colour match.
2) Complete your client’s global hair assessment with our four essential consultation questions.
3) Our prorecommendation tool will then formulate your client’s best-suited shades, highlighting the key benefits and technical information.
L’Oréal
Professionnel, the BrandLeading That Disrupts Hair Beauty.
Since 1909 and the creation of the first harmless hair dye by its founder Eugène Schueller, L’Oréal Professionnel has been pioneering the colour industry. The brand not only redefines the industry’s landscape but also fulfils its founding mission by captivating the imaginations of hairstylists and customers alike,
guiding them towards a transformative realm through My Hair [iD].
Join the array of salon professionals elevating their transformations today! www.lorealprofessionnel.co.uk/my-hairid-for-pros
For more information visit www.lorealaccess.com
Inspiration
A hub of inspiration where the client tries on their favourite looks from iNOA and Dia color
Diagnosis
Four questions for a global clients hair assessment
Suggestion
Franchise recommendations with key benefits and the pro selects the best for the client
Shade selection (with new swatch visuals) and virtual try on
All-in-one recipe selected from more than 6K+ colour formula possibilities
Formula
Final Shades
The Power of YouTube
Paul Watts, Owner of Paul Watts Hair, discusses the impact of YouTube in the salon industry as he explores the world of vlogging all things hair and life on his channel, ‘The Life of Paul Watts Hair’.
After joining the platform during lockdown in 2020 and amassing over 178k followers and over 28 million views, Paul understands how having an online audience has been vital in sharing cutting and colouring tutorials with his followers. The platform has enabled Paul to provide his followers with the highest quality education and industry secrets about cutting, colouring, toning, bleaching, and styling.
Paul shared, “YouTube has given me the opportunity to collaborate with global brands for my content, opening doors that I didn’t know could open! For example, after the success of my channel, I decided to open a YouTube consultancy business. This has enabled me to share my knowledge and expertise of the platform with others to help them grow and develop their business!”
There is no real ego amongst the YouTube community, with creators helping one another rather than showing people what they’ve got or do.
When it comes to YouTube, no two weeks are the same, and Paul noted, “To ensure that you engage with your audience, you need to bring out fresh, exciting content. Due to working away so much, I often bulk film, edit, and schedule my videos; this allows me to forward plan for future content. I plan some content for brands, but at the moment, my content is straightup, raw, and fresh. If I’m needing inspiration for videos, I jump on Google, Google Trends, and Google Gemini to brainstorm ideas to film. Social media is also a godsend if you need a little inspiration – the hottest runway and
celebrity hair trends always take over my feed!”
There is no real ego amongst the YouTube community, with creators helping one another rather than showing people what they’ve got or do. For the hairdressing industry, YouTube is a platform that allows like-minded people to share their knowledge, collaborate on ideas, and develop their skills.
Paul concluded, “YouTube has changed my life. Not only do brands reach out to work with you, but the monetisation is the best of all social platforms, so YouTube is a great side hustle if you’re looking to share your knowledge!”
Evolve Academy deliver Hairdressing and Barbering training at Level 2 & 3 for all ages.
We have a variety of options available including apprenticeships, advanced learning loans and refresher courses.
Redefining Salon Experiences
In this editorial, we hear from Claire Amos, founder of CLK Medical Aesthetics, and explore how Claire’s strategic investment in 3D Aesthetic devices transformed her business, attracted new clients, and enhanced her service offerings.
Early Career and Transition to Aesthetics
After starting her career as a qualified nurse, Claire found it challenging to balance family life with a demanding NHS job. As a result, she decided to pursue an alternative career path offering greater flexibility. In 2009, Claire received training in aesthetics with the initial expectation of treating only a few clients each month. As her business gained momentum, Claire gradually expanded her skills and offerings, eventually diversifying into skincare, a move that proved timely as the demand for skincare treatments surged during the COVID-19 pandemic.
As Claire’s aesthetics business grew,
she realised that, in order to expand further, she needed a separate clinic space. This was especially important with the upcoming regulations and the introduction of new equipment that required more room. Last year, Claire decided to open a formal clinic space because she wanted to introduce machines that needed more space and to maintain a professional environment separate from her home life.
Discovering 3D Aesthetics
Claire was recommended 3D Aesthetics by a colleague while exploring options for advanced aesthetics machines. She was then put in touch with Dale, one of 3D’s sales representatives. Later, she
invested in the 3D Dermaforce machine, the 3D HydrO2 facial, and the 3D Visage skin scanner.
Claire shared, “I started looking around for different machines. A lot of companies contacted me, but 3D Aesthetics were recommended by a colleague. So I got in touch with Dale, and she was great. She asked me about what treatments I do most of, and as I was already doing microneedling, chemical peels, and other facials, she felt that the RF microneedling was a really good machine to purchase.”
Integrating 3D Aesthetics devices
At the time of this success story, Claire
had been using 3D devices for just three months (since March 2023). In that short time, she has added 50 new clients to her database, all of whom are returning for additional treatments. The 3D Dermaforce machine complemented Claire’s existing treatments, while the 3D HydrO2 facial and 3D Visage scanner added new dimensions to her skincare services. The 3D Visage scanner, in particular, proved to be an invaluable tool for consultations, helping Claire attract new clients and upsell additional treatments.
Claire noted, “Having 3D Visage has honestly helped me a lot. I’ve been using it in my consultations and offering it for free to patients, which has drawn in new clients. I’m also finding it easier to upsell to existing clients. Plus, with my skincare products, it’s simpler to sell because I can show them, ‘Look, you have a lot of deep pigmentation there.’”
“When clients undergo the skin scanner, they often react with surprise at the detailed view of their skin. This allows me to recommend appropriate treatments, such as facials to clear and unblock pores or RF microneedling to address lines and wrinkles. Many clients find this personalised advice beneficial, especially if they have been focusing primarily on anti-wrinkle treatments.”
Launching new treatments
With the introduction of new devices, Claire has designed skincare packages aimed at revitalising clients’ skin over several weeks. These packages featured 3D HydrO2 facials, 3D Dermaforce treatments, and other facials tailored to meet clients’ specific preferences and budgets.
Claire has also implemented a flexible payment plan for her clients, which has been well-received. Rather than requiring upfront payment for treatment packages, clients can pay per session. This approach has proven effective as it accommodates clients who prefer spreading out their financial commitments.
Claire noted, “I’ve definitely attracted new patients, which is great for me because once they come for, let’s say, a 3D HydrO2 facial, they’re added to my booking system. It will automatically message them and prompt them to make another booking, and they might then think of other treatments to have.”
PROMOTION
Marketing
When launching her 3D HydrO2 facial device, Claire offered some new launch deals, which were very successful. She primarily uses Instagram to market her business, actively sharing updates about her services and special offers. Claire carefully plans and schedules her monthly content. Claire also sends targeted emails through her booking system to connect with her existing clients. Despite her busy schedule, she finds time to engage with her audience on social media, showcasing great results and plenty of educational content!
Clients
The new machines deliver impressive results for Claire’s clients, who love 3D HydrO2 facials. Claire said, “Even after one facial, their skin is absolutely glowing. They love it. And they have
been booking in for more, which is great.” Other clients saw significant improvements in fine lines and pigmentation after their 3D Dermaforce treatments. Some were initially hesitant about trying the new treatments, but once they saw their skin under the 3D Visage scanner, they were convinced of the benefits.
Conclusion
Claire’s experience shows how investing in the right technology with the right company can make a big difference. By adding 3D Aesthetics devices to her clinic, she attracted new clients, improved treatment results, and expanded her business. Her journey from being a nurse to owning a successful aesthetics clinic highlights the importance of being adaptable, constantly learning, and putting clients first to achieve business success.
Client Confidence
When it comes to aesthetics, necessary training and qualifications are crucial to elevate your client’s confidence and increase your bookings. In an exclusive interview with Colleen Drummond, we explore how her extensive background in the industry has helped her academy thrive.
Please introduce us to the Vogue Faces Academy and what it strives to achieve.
Here at Vogue Face’s Academy, we offer a variety of beauty, semi-permanent make-up, and aesthetics courses. I founded the academy in 2021 to provide students with the best knowledge and skills to become experts in the industry. After being recognised for best tutor in the beauty and aesthetics award 2023, I continue to offer outstanding training.
The academy promises to deliver highquality training in a clinical environment for all our students to help them achieve the skill and confidence to succeed in their own business adventures.
Once you complete your training, we offer full support and advice to all our students.
What qualifications do you have in aesthetics, and how have these helped you master the skill?
After being in the beauty industry for 23 years and working in clinic as an aesthetics practitioner for over 8 years, I have gained qualifications in a variety of subjects, including level 2 and 3 beauty therapy and level 4 aesthetics. Included in this is IPL skin rejuvenation, hair removal, and level 5 tattoo removal. I believe that continued professional development is required to master your techniques to stay ahead in the industry.
I have been teaching Ofqual-regulated courses since 2016, and I can’t think of a more rewarding job. Passing on my skills and knowledge to my learners and watching them progress and grow is a great achievement for both my learners and myself.
Do you think training and qualifications are important in this industry for clients to feel confident
in your work? If so, why?
Definitely, training in regulated qualifications will standardise your treatments and give you the confidence and skills to treat your clients following the health, hygiene, and safety of your clients. These qualifications teach you protocol for each treatment, ensuring your clients are in safe hands. Having the background knowledge of the anatomy and physiology will help you avoid any adverse effects or client complications, and being able to explain the treatments to your clients gives them confidence in you as a practitioner.
I chose Vogue Faces as my training provider initially for the intimacy of the classes. With smaller classes, Coleen makes sure you are fully understanding of a subject before moving onto the next. The in depth knowledge provided means you leave feeling confident in your new skills. Coleen’s feedback is outstanding, giving advice and guidance that makes sense. She is always on hand to help and explain, and demonstrate the skills you need once you leave. Laura Jobbins
✓ Small class sizes, to ensure you get full support throughout your training.
✓ We provide thorough training manuals and fully accredited, insurance-approved certificates, there are no hidden costs with our courses.
✓ Professional, friendly and relaxed working environment.
✓ All of our tutors are fully qualified to the highest standards and insured.
✓ Full ongoing support.
✓ Live models with full supervision
✓ Officially approved centre for qualifi courses level 3, 4, 5 & 7
Tel: 07704510064 @voguefacesacademy
The Future of Beauty
As the beauty industry evolves, staying ahead is essential for success. This September, Sinclair is bringing the latest in aesthetic innovation to Professional Beauty North, offering you the opportunity to experience cutting-edge technology, exclusive offers, and expert insights—all in one place.
Join Us at Stand D6
Mark your calendars for 29th - 30th September, and join us at the Manchester Central Convention Centre. The Sinclair stand will serve as a hub of innovation, showcasing a selection of their device portfolio, including Primelase, Elysion Pro, Sculpt&Shape, Pristine, and Infusion.
Live Demonstration
One of the highlights of our presence will be the live demonstrations of Sculpt&Shape, showcasing its revolutionary body contouring technology. Our experts will guide you through our product range, ensuring you leave with the knowledge to elevate your business.
Exclusive Event Offers
Supporting your business growth with
exclusive deals at the event. When you place an order, you’ll receive:
- Exclusive offers made on the day of the event.
- Up to 20% discount off list price on any energy-based device order.
- 50% off Consumables for 6 months, to manage ongoing costs.
- Discounted Finance Rates for easier investment in top-tier technology.
- A Marketing Pack to promote your new offerings.
These offers ensure your investment in Sinclair’s technology brings substantial returns in client satisfaction and business success.
Expert Insights and Educational Opportunities
Professional Beauty North is not just an exhibition; it’s a learning experience. Sinclair is proud to present two expert speaker sessions:
- Sunday, September 29th at 11am: Join award-winning practitioner and Founder of Update Aesthetics, Nina Prisk, will be delving into the benefits and applications of Sculpt&Shape. This session offers insights into how this device can transform your practice and elevate results.
- Monday, September 30th at 12pm: Join Helen Quayle, Founder of the awardwinning LaserHQ clinics, as she explores the versatility and effectiveness of the Elysion Pro. A deep dive into how this device is setting new standards in laser hair removal.
These sessions are must-attend events for anyone looking to expand their knowledge and stay ahead in the
competitive world of aesthetics.
Why Sinclair?
Sinclair has established itself as a leader in the aesthetic industry by consistently delivering high-quality, innovative products that meet the needs of professionals and their clients. By choosing Sinclair, you’re not just purchasing a device; you’re investing in a partnership that prioritises your success. From the moment you join us, you gain access to a wealth of resources designed to enhance your clinic and ensure you remain at the forefront of the industry.
Don’t Miss Out!
Visit Stand D6 to explore our innovative devices. For more information or to book a demonstration, visit www.sinclair.com/ uk or contact us directly at 0207 4676934.
No.1 Lighting Choice of Salons
Introducing the Aura on Arm by The Daylight Company, a mountable ring lamp providing the closest light to natural daylight for beauty professionals to increase visibility, safety, and accuracy, leading to better results and enhanced client satisfaction.
Please introduce us to the Daylight Company and what it strives to achieve. The Daylight Company is a leading manufacturer of high-quality lighting solutions designed to enhance the visual experiences in various professional and personal settings. For over 30 years, Daylight has been improving people’s quality of life through better lighting. By designing the closest light to natural daylight, the product is the best as task lighting. Focusing on delivering products that provide optimal brightness, colour rendering, and ergonomic design, unlike other ring lights, we offer unmatched durability and deliver salon-quality lighting with true-to-life colour precision. Whether for artists, crafters, beauty
Unlike other ring lights, we offer unmatched durability and deliver salon-quality lighting with true-to-life colour precision.
professionals, or anyone in need of superior lighting, the Daylight Company strives to make seeing and doing easier and more enjoyable.
Introducing the Aura on Arm; how is this different from other lights available on the market?
Unlike any other ring lamps available, the Aura on Arm is the only mountable ring lamp on the market as a whole. Made from metal, the ring lamp is designed to withstand the high traffic salon environment, with the extendible arm allowing maximum freedom with easy, one-handed positioning. A continuous dimmer switch allows
seamless adjustment of brightness levels, with the pivoting joint directing light precisely where needed and the table mount providing universal fixing on any flat surface. Considering the salon environment beyond treatments, the Aura on Arm is also perfect for videography and photo shoots with the ability to rotate to anywhere you need.
How can the correct lighting enhance the client experience?
When designing a salon space, an important aspect that is often overlooked is lighting. Lighting is essential in a salon environment as it improves visibility, safety, and accuracy. In an industry where accuracy and colouring are integral to the role, the Aura on Arm provides beauty professionals with the ability to see true-to-life colours, leading to better results and higher client satisfaction. Additionally, proper lighting reduces eye strain and fatigue, making clients feel more comfortable and relaxed during their visit.
Please discuss the importance of durability when it comes to salon equipment.
In such a high-traffic environment, the durability of equipment is essential. At the Daylight Company, we want the lighting to help, not hinder your treatments, and such producing a ring light made from metal results in a highquality, durable lamp that reduces the need for frequent replacements, saving money in the long run.
How can our readers work with you?
Aestheticians, skin care and beauty professionals will find the Aura on Arm to be an indispensable tool for performing a variety of health and beauty treatments. Whether it’s to capture the perfect content or create standout looks, the Aura on Arm offers flawless lighting conditions for impeccable results.
To find out more, email info.uk@ daylightcompny.com or fill out the form via www.daylightcompany.com/contactus/, and one of our team members will be in touch!
Innovating the Future of Salon HR
With salon owners having a to-do list as long as their arms, the last thing you need is the burden of stressful administration. With this in mind, we sit down with Ian Egerton, at the head of Loop HR, to discuss running the most efficient salon business using HR software.
Loop HR has one simple goal: to help salon managers be the best salon manager they can be. Traditional HR systems are OK for offices, but they barely touch the surface of what’s needed to run a salon business effectively. Loop HR provides real solutions, drawing on extensive salon management experience to offer exceptional value.
Please introduce us to Loop HR and what it strives to achieve.
Loop HR is a management platform specifically for the salon industry. Our goal is to provide the structure to simplify management processes, save managers hours of time and empower team members to achieve their goals. We do this through a range of features, from classic HR functions to salon-specific features such as goal setting, pay and commission structures, performance bonuses, and unique employee engagement and performance management tools.
Discuss the benefits of being automated when it comes to HR.
As a former salon owner, I know the challenges of managing a business and employing people. It’s exhausting having to manage complex and time consuming tasks such as calculating targets, preparing payroll and managing holidays, tracking sick and absences. So, I created tools to automate processes, ensuring salon managers are compliant and have everything they need to run a profitable salon business. No more calculators, scraps of paper, or struggling to work out holiday pay. Professional
development is simplified; from in-house training to out-of-salon education, we made it easy to share training details and materials, track budgets and get employee feedback.
Performance management, career progression and salary packages are beautifully presented. All designed to connect the employee with business goals and securely store all information in one place.
Software in the salon industry is often perceived as a Point of Sale System. Loop HR is not that. How did you go from hairdresser to HR software developer?
Managing people can be complex. Originally, as a salon manager, I wanted
to save myself time and automate processes. When developing Loop HR, I needed managers to understand their role and know how their team was performing. They needed tools to engage, and everyone needed a single point of reference. This led to our performance insights reports, enabling managers to easily share important information, get feedback and coach team members in areas best suited to the employee.
How can our readers work with you?
I invite salon owners and managers to book a discovery call and ask me any questions. We start by understanding their business pain points and discuss what parts of Loop HR may benefit them. www.loophr.com
Picture Perfect
We’re back showcasing our favourite social media snaps from the world of hair and beauty this month!
Gemma
Jess @byjessicar
Sustainability Solutions
Welcome to our regular column with Green Salon Collective, your monthly one-stop shop to discover how to make your salon more sustainable. This month, in light of Zero Waste Week, starting the first Monday of September, we hear from Green Libertines Bridget Kearney and Anna Barber on how to reduce salon waste.
Bridget Kearney
Ethical Artist, Sustainability Champion & Social Media Manager at Jo Hansford
Zero waste, while an admirable goal, is likely unattainable for most hair salons in its absolute sense. Achieving zero waste in a salon would mean ensuring every product and material is reused, repurposed, or fully recycled, leaving no residual waste. However, given the complexity of product lifecycles and the numerous factors involved in the operation of a salon, this is a significant Instead of striving for absolute zero waste, a more realistic and impactful approach for hair salons is waste reduction. Conscious decisions regarding minimal or recyclable packaging, product refill stations, and recycling materials like aluminium foil, hair clippings, and chemical waste through Green Salon Collective are practical and achievable solutions.
Reducing waste begins with the everyday choices made at home, including the clothing worn to work, the lunch prepared or bought, and the
beverages acquired on the way to the salon. It’s easy to dismiss the number of single-use items we discard every day.
By focusing on reducing waste incrementally, hair salons can significantly impact the environment without the overwhelming pressure of achieving zero waste. This approach promotes practicality and sustainability, encouraging small, manageable changes that can lead to substantial long-term benefits for both the salon and the ecosystem.
Anna Barber Stylist at The Scissor Psychologist
In the salon, I strive to adopt zero-waste practices to minimize our environmental impact. This means reducing, reusing,
and recycling as much as possible by avoiding single-use plastics, by using disposable capes and gloves and choosing reusable or biodegradable options.
Through using refillable shampoo and conditioner containers and choosing products with minimal or recyclable packaging, alongside eco-friendly cleaning products, composting hair clippings, and encouraging clients to bring their own reusable cups, all help to cut down on single-use items.
By recycling foils, colour tubes, and other materials to support the circular economy and conserve natural resources, these practices help me run a cleaner, greener salon, benefiting both the environment and my community.
Education Station
Welcome to our regular feature with the NHBF. Visit our Education Station each month to gain unrivalled knowledge trends and decisions to elevate your business. This month, we hear the results from the state of the industry survey and understand what the King’s Speech means for the sector.
NHBF State of Industry Quarterly Survey Results
The latest survey by the NHBF shows that the sector is slowly recovering, despite ongoing economic challenges and significant wage rate increases.
• The number of profitable businesses has decreased, with only 45% reporting a profit, while 16% reported a loss.
• 55% of businesses are still relying on government support, and 53% are in debt. Most businesses expect it will take 2-5 years to clear their debts.
• The main concerns for businesses are wage increases (70%), energy costs (61%), and trade supplies (59%). Many businesses are responding by raising prices, limiting hiring, and reducing staff hours.
• 75% of businesses find it harder to hire than a year ago. Only 20% plan to hire new staff, and 15% plan to take on apprentices in the next three months.
• 76% of businesses are positive about their survival prospects, while 21% remain uncertain. Although growth intentions are stable, economic conditions and staffing issues are significant barriers. Businesses seek VAT rate reductions and slower wage increases for future support.
Skills England: New National Body to Overhaul ‘Fragmented’ Skills System’
A new national body called Skills England is being established to address the fragmented skills system in the UK. Richard Pennycook has been appointed as interim chair, and the government plans to phase in Skills England over the next 9 to 12 months. Prime Minister Keir Starmer supports Skills England, stating that it will boost economic growth by creating opportunities for young people and helping British businesses recruit local talent.
Kings Speech: What does it mean for our sector?
The King’s Speech outlined several significant bills for the Hair and Beauty sector, focusing on implementing the genuine living wage:
Employment Rights Bill: Labour promises to introduce an increase in the minimum wage, eliminate age bands over time if evidence allows, and introduce day one employment rights.
Budget Responsibility Bill: This bill will legally require the Office of Budget Responsibility to provide forecasts with all budgets, enshrining the new Chancellor’s fiscal rules in law.
Great British Energy Bill: It will establish a publicly owned energy company, GB Energy, to finance and build low-carbon energy infrastructure, aiming to reduce bills for domestic and commercial customers.
National Wealth Fund Bill: £7.3bn to deliver growth and a greener economy. Making investments across the UK to support jobs.
England Devolution Bill: This will devolve more powers to Metro Mayors and local authorities, including energy, transportation, and planning, allowing them to reinstate bus routes and set bus fares.
A Healthier Choice for Haircare
The world of hair is changing, and low-chemical and natural technology is leading the way. In light of this, we hear from Tia Lambourn, the O&M UK Brand Ambassador and CØR.creator, as to how O&M products help her deliver the best service to clients and most effective techniques in classes.
As the O&M UK Brand Ambassador, owner of Bay Studios Hair salon in Derby, and online blonding educator, Tia shared, “I’ve been able to get to know O&M like any stylist would, trying out little bits here and there whilst slowly building up confidence with the colour and products. My love for high performance products and drive for sharing with others has led to this beautiful partnership which I’m so proud to be a part of. I’ve only ever wanted to deliver the best service I can to my clients and the most effective techniques to my classes, so with O&M’s clean colour focus and their passion for education, this is a match made in heaven. I’m proud to be able to play my small part in helping build that dream.
“This brand works perfectly because I absolutely love offering my clients the
Tia Lambourn
best and that’s where I feel like O&M just sits amazingly within the salon - it works incredibly on my clients’ colours. I love using the CØR colour range for the root shadows and also the low lights; when we need something that’s going to be a little bit more intense it’s perfect for colour corrections and adding a good amount of depth. My favourite lightener now that’s replaced my old favourite (that I used for 7 years!) is the Super.Blonde 9 - it is my go to if you want super-fast results. If you want super clean lifted hair in minimal time without affecting the integrity then that is my go-to. I am obsessed with high impact results that can be done in salon friendly
time because not all of us have the luxury of being able to spend a lot of time on our clients, so if you’re looking for quick effective techniques that are going to give amazing results in four hours or less than this is product for you.
“I love that this range has been developed for hairdressers by hairdressers, so it really meets my needs.”
O&M’s CØR.color range is an innovative vegan formula clean from Ammonia, PPD and Resorcinol, but it really performs like nothing else. Following years of research and in-salon testing, CØR.color represents a huge leap forward for the hair industry, with the
introduction of a progressive new colour technology–Molecular Blend Technology (MBT).
This revolutionary colouring system pre-links base and reflect colour pigments, allowing them to develop more effectively and evenly, giving superior coverage while minimising the risk of scalp irritation, which we see more and more of these days. CØR.color is the answer to an industry-wide problem of increasing chemical sensitivity while pleasing clients on the lookout for evermore effective natural beauty solutions, and enabling stylists to achieve stunning results with no compromise. As well as being ethical, O&M has an exclusive partnership with Green Salon Collective which rewards salons for being more sustainable with a monthly GSC credit/ voucher of £25 per every 50 tubes of COR.color (£8.95/tube - PIA price, so £50 per 100 tubes and so on), meaning you can close the loop with zero to landfill.
Tia noted, “I was really excited to be able to travel to Sydney, Australia for the brand’s first Made for Originals event and love the philosophy of O&M CEO and founder Jose Bryce Smith, who shared “I’ve always believed there should be a healthier choice when it comes to haircare. We were the first professional haircare brand to champion safe hair colouring technology before ‘clean’ was a thing and I’m proud that O&M has pioneered the new normal in high performing salon hair colour. Our clean code extends to our haircare and styling products. We exclude
Phthalates, sulphates, parabens, ammonia, propylene glycol, M.I.T and triclosan. Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.’’
“This month I’ll be teaching a blonding class at the Behind The Chair show in Dallas, teaching ways to elevate your
blonding techniques with low-maintenance strategies, and O&M is the perfect colour partner to achieve my creative goals.”
The Science Behind CØR.color
• Hair colour pigments come in two forms: base and reflect
• Molecular Blend Technology pre-links these pigments in the laboratory, taking into consideration the specific molecular weight of each pigment
• Once all base and reflect pigments are paired, no unlinked pigments remain which could cause scalp irritation
• This linking process also guarantees that all pigments are fully developed and oxidised during the colour process
• The result is greater grey coverage (up to a level 9) without the need for Ammonia
With September welcoming the start of autumn and pumpkin spiced lattes on the horizon, Halo by Pure Nails introduces us to their latest collection, ‘Natural World’, which incorporates the warmer, muted tones of autumn into nail artistry.
Thoughtfully curated to help you seamlessly transition your style from the vibrant, bright tones of summer to the rich, comforting hues of autumn. This collection is all about embracing the natural beauty of the upcoming season, with a range of six captivating new gel shades that are designed to complement every skin tone.
Each shade in our palette has been carefully selected to embody the essence of autumn. Start with our soft, dusky pink, ‘Bare,’ which is perfect for adding a touch of gentle warmth to your look, or explore the deeper nude pink, ‘Clay’. If you’re looking to make a subtle yet eyecatching statement for those moments when you seek something cooler and more refreshing, ‘Glacier,’ a powder blue inspired by the vast highland lakes and streams, is for you!
Drawn to bolder hues? Our dark turquoise ‘Mineral’ captures the serene balance found when light glistens on water. The true khaki green ‘Moss’ is ideal for evoking the depths of the forest and the grounding presence of nature. While the timeless nude ‘Sand’ serves as the perfect neutral, providing a versatile base for any autumn look.
Whether you’re aiming to make a bold statement or prefer to embrace nature’s elegance, Halo’s autumn collection offers the perfect shade for every style and occasion. With Halo, you can effortlessly carry the rich, warm hues of autumn’s natural palette right at your fingertips. Shop the collection via www.purenails. co.uk/, and let Halo be your go-to for autumn gel polish.
The Fellowship Focus
Welcome to the Fellowship Focus, where we delve into the previous month’s activities for the teams, discover what’s in store for the future and explore the Fellowship’s Finishing school, designed to bridge the gap between education and employment in the hairdressing and barbering industry.
Project Update
The past few months have been absolutely jam-packed for the Fellowship Project Teams – and it only got busier with their appearances at HAIRCON and the beginning of their project photoshoots… let’s dive in! Project Afro spent their day with Errol Douglas MBE, where their focus was on how to build a mood board and create a collection. Project Sassoon spent their day with Project Leader, Pink Grubb in preparation for their 2-day photoshoot, which took place in July. The team focused on colour, as they came together to settle on a team for their photoshoot. Their afternoon was reserved for a work
session, where the team experimented with ideas based around their inspiration and creating head sheets of ideas. Project X spent their day with Global Educator, Debbie Gee at the Billi Currie salon in London. Debbie art directs photo shoots & teaches presentation skills, giving the team insight on how to present themselves in front of others and how to remain confident. Project Extend were focused on making hair pieces with session stylist, Craig Chapman who guided them on working in TV and the quick turnaround times required in such a fast-paced environment. Wow, what an incredible few months!
The Fellowship Launches 3 New Hair & Vision Dates for 2024
After an incredibly successful event in partnership with Phillip Martins in May, the Fellowship’s Hair & Vision will be visiting Glasgow, Bristol, and London this Autumn. Each Hair & Vision event has its own theme; cutting, textured hair, men’s hairdressing or colour as examples and will be hosted by a member of the Fellowship or the sponsor of the event. The content of the evening is diverse and will vary from event to event, but one thing that you can rest assured of is that the evening will leave anyone who attends inspired and motivated.
Fellowship members will be invited to take part in Hair & Vision, presenting their latest looks and sharing their ideas and inspiration with others. There will also be an opportunity to meet your hair heroes and chat to them in a relaxed informal setting and members of the Fellowship Executive Board will be on hand to answer any questions you have. The dates below as follows:
16th September – Glasgow - Innersense ‘Immersive Cutting & Colouring’
30th September – Bristol – Schwarzkopf ‘Bonded’
7th October – London – Innersense ‘Immersive Cutting & Colouring’
Book your tickets now via the Fellowship App or via https://fellowshiphair.com/ book-tickets/
The Fellowship’s Finishing School is Preparing the Next Generation of Hairdressers
The Fellowship for British Hairdressing is proud to announce the return of its innovative Finishing School program for the second year running, designed to bridge the gap between education and employment in the hairdressing and barbering industry. This comprehensive program, led by some of the industry’s top professionals, aims to enhance the commercial awareness and employability of aspiring hairdressers and barbers. Building on the success of last year’s program, the Finishing School offers a unique blend of technical skills, business acumen, and essential soft skills. Students received advanced training in cutting, styling, and colouring techniques, as well as crucial lessons in client communication, time management, and salon operations.
“The finishing school totally encapsulates our mission to grow emerging talent,” says Ashleigh Hodges, the newly appointed Fellowship President and one of the program’s esteemed educators. “It’s going right to the root of new talent and opening their eyes to the opportunities our industry has to offer from the moment they qualify.” The Fellowship Finishing School represents a significant investment in the future of the hairdressing industry, offering student’s unparalleled access to top-tier education at a fraction of the cost.
Providing Hair and Hope
The Little Princess Trust is a charity that has been close to the hearts of the hair and beauty industry for almost 20 years. The charity’s founder, Wendy Tarplee-Morris, says The Little Princess Trust would not exist without the support received from hair professionals across the UK. Here she explains how the charity started – and how it has helped so many children with hair loss.
In 2004, my daughter Hannah was a healthy, happy 4-year-old. She loved musicals, doing ballet and all things Disney. She had a wisdom beyond her years with a fun sense of humour.
She was a ray of sunshine who was loved beyond measure. And like most little girls, Hannah loved her hair.
In October 2004, we noticed a lump in her tummy and after taking her to the doctor when it started causing some discomfort, we were told she had a Wilms’ tumour in her kidney.
At that moment, the bottom quite literally fell out of our world. Hannah’s treatment started within a matter of days and our family was thrown into a whirlwind.
Upon the realisation that Hannah’s hair would fall out during her treatment, we knew that this would have a hugely detrimental effect. How do you even begin to explain to a child how or why that would happen?
We asked advice from the hospital, and they got out a dusty old box with some wigs thrown inside with no care whatsoever.
We couldn’t see anything even remotely suitable for a young child. There was so much help available for so many things, but for this it just seemed like there was nothing suitable at all.
We were offered an NHS voucher to buy a wig, but it was only enough to cover a cheaper synthetic wig from a department store.
The vouchers have increased in value but are still nowhere near enough to cover the cost of a wig made with human hair that can be curled or straightened and styled like real hair.
Simon, Hannah’s father, and I said to each other that when Hannah’s treatment was over that should we ever we get the opportunity to do anything, we would. Though we never imagined that Hannah wouldn’t be there too.
The following April, we were told her cancer had become untreatable. Seven months on from discovering the lump, Hannah passed away. She was just five years old.
We never set out to start a charity but provided our first wig when Hannah’s school asked our wishes on how some
money they had raised in her name should be spent.
We bought a high-quality, real hair wig for a child, like the one we had eventually sourced for Hannah.
By the time that first wig had been fitted, more money had been raised, enough to buy two more wigs. And The Little Princess Trust was born.
We only envisaged helping a small number of people for a short amount of time but the more we helped, the more support came in.
The first year, we provided 36 wigs. We now provide around 2,000 wigs each year.
The way we source our wigs has also changed dramatically as where we originally bought commercial wigs, we now make our own.
We do this by turning hair donations that are sent to us into real-hair wigs and we are incredibly grateful to the fantastic hairdressers across the country who often send the hair they have cut from their clients to us.
Each of our wigs is worth around £2,500 but our whole service – which includes the fitting and styling – is completely free and available to anyone up to the age of 24 with hair loss.
We aim to make the process of requesting and receiving a wig as simple as possible and we work with wig stylists across the UK and Ireland to ensure each wig recipient never has to travel far for their wig fitting.
The best thing we can hear is that somebody has worn their wig and people haven’t even noticed; the young person has been able to socialise, return to school, and live as full a life as they can while they’re going through treatment.
There can never be any justification for what happened to Hannah, but her legacy has helped more than 17,000 young people who have experienced hair loss and raised millions of pounds for research into childhood cancers over the last 19 years.
Without the unfaltering support of the hairdressing community, The Little Princess Trust could not do what it does. So, on behalf of all the children and young people we support, thank you!
For more information on The Little Princess Trust, visit www.littleprincesses.org.uk or call 01432 352359.
For A Greener Tomorrow
After Neäl & Wølf introduced their brand of premium and professional haircare to the market 15 years ago, they recognized a lot has changed within the industry and so in the past few years have been working hard behind the scenes to make their products and packaging more sustainable.
Approved Under The Leaping Bunny Programme
Not all Cruelty Free Accreditations are equal and that’s why we’re proudly and officially approved under the Leaping Bunny Programme by Cruelty Free International, the leading and gold standard organisation working to end animal testing. Cruelty Free International requires brands to investigate their entire supply chain for any cases of animal testing. Approval must be given to all of a brands finished products and we must recommit to the pledge annually, providing third-party audits. Our Professional Colour range is one of only two brands to be recognised and approved under The Leaping Bunny Programme, a noteworthy accomplishment within the industry. We have been a Cruelty Free brand from the beginning, our products are all tested in salons, not on animals. Behind the Leaping Bunny Approval is years of dedication to the cause. Over these years we have meticulously checked all 450+ of our ingredients across all product lines. The verdict? Each manufacturer, supplier, ingredient and
raw material extends over and above the laws governing animal testing, setting this accreditation apart from the rest.
Ingredients
Clients care more than ever about the ingredients and sustainability of products, it’s why we opted for our range to be free from Sulphates and Parabens. Removing these from your clients’ hair care routine ensures less chance of irritation, optimum colour retention,
enhanced hydration levels and reduced frizz.
With a focus on sustainable ingredients and animal welfare, currently over 80% of our range is Vegan Friendly, including our entire Professional Colour portfolio. All new products that we launch will be 100% Vegan Friendly and all existing formulas are undergoing reformulations to ensure they align with our core values.
Packaging
Relying on packaging being recyclable simply isn’t enough, this something we recognised over a year ago and have decided to act upon. We are aiming for all new products launched to be made from a minimum of 35% recycled PCR plastic, helping to reduce the demand for new plastic production and subsequently, help to reduce the amount of plastic that ends up in landfill. New launches aside, our existing range is undergoing the same transition process, with new and improved designs as an added bonus.
Glow Up Guaranteed!
A strong online presence can determine if a business thrives or survives. In light of this, we caught up with Lisa Kelly, founder of Salon Solutions, to understand how her 18 years of experience in the industry helps elevate businesses digital presence.
Please introduce us to Salon Solutions and how it helps salon owners.
Salon Solutions, founded by Lisa Kelly, is a leading provider of branding, websites, online shops, and mobile apps for the salon and aesthetic clinic industries. We help salon owners attract and retain clients, generate new bookings, and grow online sales to make more money and save time.
We keep it really simple and get salons online in days or weeks because we handle everything. With 18 years in business myself and a passion for beauty, clients trust us to bring their salon brand to life online.
Please discuss your background in the industry and how this enables you to support salon owners.
With many years of experience in marketing within the beauty and health industry, I advise salon and clinic owners, nurses, and medical professionals on effectively entering the marketplace. My industry connections are invaluable for startups, helping them achieve their online goals faster.
How does Salon Solutions help salon owners make more money?
A strong online presence can determine if a business survives or thrives. Our websites attract new clients and convert them into bookings or online retail sales. Many clients report increased bookings, up to a 90% reduction in no-shows, and online product and voucher sales increases of 40% or more.
What makes Salon Solutions unique?
We make it easy to get your salon online and overcome technical barriers by doing it all for you. Our clients, often time-poor and some working mothers, feel inhibited because they lack technical skills and feel daunted by a male-dominated industry. As a woman in the industry, I specialise in bridging this gap, and our clients find our approach refreshing, easy, and accessible.
We exclusively serve the beauty industry, offering all necessary brand imagery, treatments, and service descriptions. Our online shops come fully stocked with images, SKUs, pricing, and descriptions sourced directly from distributors, ready for retail aftercare needs.
After an initial chat to understand your business and pain points, we deliver a first-cut website, shop, or app for review within a week. This approach is faster than competitors and requires minimal time from busy clients.
How can our readers work with you?
We assist everyone, from sole practitioners to established businesses, working with all budgets and taking a pragmatic approach. We’d be delighted to discuss your business, address pain points, and help increase profitability. Book a call on our website, www.salonsolutions.ie, or WhatsApp Lisa directly at 00353 86 6059840.
Lisa Kelly
PRODUCT FOCUS
Elevate your skincare treatments with the +maskology® PHOTON LED Mask. This 5 in 1 treatment technology is the perfect addition to your facial offering - giving you the ability to provide your clients with 5 different treatments using just one tool.
The mask targets acne and blemishes for clear skin, provides anti-ageing benefits for youthful looking skin, brightens and smoothes the complexion and promotes collagen production and cell renewal.
The +maskology® PHOTON LED Mask uses 108 light beds and 5 LED light therapy colours to deliver high density, high intensity energy to the skin.
This tool is a great way to maximise on treatment time, whilst also ensuring return on investment.
Available from leading wholesalers and www.maskology.co.uk
If your clients have noticed small, rough-feeling bumps on the skin on your body, they’re not alone! Those bumps are likely keratosis pilaris. It may also be ingrown hairs triggered by clothing, sweating or shaving. These conditions are different from body blemishes – but no less frustrating. Mild exfoliation can help remove excess keratin that causes keratosis pilaris, sweep away dead skin cells that block the follicle and clear and prevent blemishes.
With anti-inflammatory azelaic acid, max-strength salicylic acid and exfoliating glycolic acid and patented amino acid technology the new Retexturizing Body Pads from Murad swiftly wipe out blemishes, keratosis pilaris and ingrown hairs, all while soothing inflamed skin. www.murad.co.uk
Extend Those Hairwash Days
Encourage clients to extend their blow-dries this festival season and beyond with the newlook and improved OSMO Day Two Styler – a time saving alternative to a daily wash and blow-dry ritual that cleans hair without water. This new improved minimal-fuss professional dry shampoo formula uses cornstarch to absorb sebum and excess oil and to add volume to limp and lacklustre locks.
The refreshingly fragranced spray instantly leaves locks revitalised and ready to restyle for day two shenanigans. Simply spritz and go and successfully extend hairstyles between washes with OSMO Day Two Styler–the easy way to refresh locks and give day-to-day styles longevity.
www.osmo.uk.com
For Style That Holds
Premium vegan haircare brand, Authentic Beauty Concept, is launching a new backstage essential, just in time for London Fashion Week.
Available from September 2024, Authentic Beauty Concept’s latest innovation in hairstyling is the new Pliable Styling Paste. Designed for session stylists and salon stylists alike to create reworkable looks, the new must-have styling paste delivers defined-yet-light control. Ideal for short and mid-length styles, for men and women, the new Pliable Styling Paste is nongreasy and allows you to rework looks, whether smooth or more textured with an authentic finish.
www.authenticbeautyconcept.co.uk
Murad Has Your Back!
Hygiene
Spotless Advice
Protecting the health of clients and employees is one important facet of the duty of care owed to them by the salons they visit and work in. With more diseases now than at any other time in history, we hear from Nigel Rouse, Founder of Mundo Professional, as we understand how to observe good hygiene practices in all aspects of the salon.
Good Hygiene is Not Optional
Maintaining a high standard of hygiene in your salon is vital to prevent the risk of cross-contamination. Whether it’s from yourself, other clients or dirty tools, fungi, viruses and bacteria can easily spread if you don’t do your bit to put a stop to them. That means hands should be washed and sanitised, and instruments and equipment cleaned and disinfected – that goes for work surfaces too!
Contact time
All disinfectant products have a ‘contact time’. This is the minimum amount of time needed for effective disinfection against tested pathogens. It is vitally important that you are aware of ‘contact time’ for all the products you use. A quick spray of a surface followed immediately by a wipe is highly unlikely to be sufficient in order to obtain maximum efficacy. The same can be said when disinfecting instruments and tools in solution, and you could be putting yours and your clients’ health at risk.
Avoid Cross-Contamination
In a salon environment, cross-contamination most commonly occurs via equipment. All equipment, furniture and tools must be thoroughly cleaned and sanitised between each use. When tools are not being used, they should be stored in a clean, dry space. Towels should be kept clean and free from stains at all times, for both hygienic and aesthetic purposes.
Great Business Sense
It goes without saying that a salon should be kept clean and hygienic at all times! By making hygiene a priority in the day-to-day running of your salon, you not only attract more clients, but also ensure that staff illness and injury is prevented. It is proven that a clean, hygienic and well-organised work environment also makes for a happier work-force! Employees are more motivated, have higher levels of concentration, and have improved mental well-being in a neat, tidy and hygienic environment.
Penny Foolish, Pound Wise
We’ve all heard the saying ‘penny foolish, pound wise’ where someone is more concerned with saving small amounts of money, but neglects the more significant purchases. Well, this is certainly true when it comes to sanitising and disinfecting products. To ensure high levels of hygiene, salons should ensure that the disinfectants bought are tested to European (EN) standards – a benchmark in quality. These can be seen on the product label as the letters EN followed by a number. These products don’t necessarily cost much more than supermarket brands, but their efficacy will generally be much higher, and they will be formulated for a professional environment.
5 Minutes With...
Ruth Brock, CEO of The Hygiene Bank, the UK charity that brings communities, business and thought leaders together to tackle hygiene poverty, discusses how salons can support the charity and become a voice for change.
What is hygiene poverty and how is The Hygiene Bank tackling this issue?
Hygiene poverty is simply not being able to afford everyday hygiene essentials most of us take for granted, like shampoo, toothpaste or washing up liquid. The reality of low income is that it puts people in impossible situations, having to choose between paying rent, eating or being clean.
The Hygiene Bank (THB) is a UK charity on a mission to end hygiene poverty.
Our network of amazing volunteers collects and distributes hygiene products to people in need through our local community partners, giving people in need the chance to clean their teeth, wash their hair, and go to work or school with the confidence they need to fulfil their potential.
Our latest research report reveals that 4.2 million adults are living in hygiene poverty, and THB is determined to change that.
How
can salons support the Hygiene Bank?
If your salon has any unused products, any promotional samples, or any surplus, please consider donating these to THB.
A nice-smelling shampoo or hair dye makes a huge difference to someone who cannot afford basic toiletries, and it will give them the confidence to go out – perhaps to see their family or chat with other mums at the school gate. Find your nearest drop-off point, contact your local hygiene bank, or get in touch with our central team to arrange a collection.
What
are the requirements for volunteering at THB?
At THB, we offer a wide range of volunteering opportunities, from volunteering at an existing project to setting up a new Hygiene Bank in your local area, but we also offer remote opportunities for those who do not have a local project in their area. Whether you
can commit a few days a week or a few hours a month, your support can make a real difference.
Please discuss alternative ways salons can support THB.
In addition to donating products and volunteering, there are three other ways in which you can support THB:
• Cash Donations: Your gift could give a family all the basics they need for a month, and you’ll be helping us campaign to end hygiene poverty for good.
• Brand partnerships: If you know of any personal care or cleaning product brands that want to help, we need product donations to help us make a difference to those in need. Get in touch with us to discuss your bespoke partnership.
• Follow us on social media to share our content and help us raise awareness of this silent crisis.
@thehygienebank
Squeaky Clean
While most pandemic-style precautions are now a thing of the past, it is worth considering what hygiene related measures should endure in order to facilitate the sustained protection of those passing through your salon’s doors.
It’s been almost 16 months now since the World Health Organisation declared an end the COVID-19 global health emergency and for many of us, those long months of lockdown-ing, social distancing, home schooling, Netflix marathon-ing and banana bread baking seems like some sort of distant fever dream, the evidence of which we’d prefer to banish to the deepest depths of our memories. Yet one thing that it’s impossible to erase is just how aware we all became of the contamination of spaces. Every surface we came into contact with, every person we encountered, every object in close proximity, suddenly became a potential site of infection.
Yet hair and beauty professionals have always been aware of such risks. Utter the name of only a few conditions –Folliculitis, Ringworm, Impetigo, Tetanus, MRSA, Hepatitis – to send shudders down many a salon owner’s spine. Not only are the symptoms very unpleasant (and in some cases even life-threatening) but an outbreak traced to your business can be nothing short of detrimental as trust is gained in drops but lost in buckets.
BARBICIDE products can be found in over 70% of the world’s salons and barbershops but that means very little if they are not being used correctly. We must not slip into post-pandemic complacency when it comes to disinfectant regimes. Below is some essential information to help you remain knowledgeable and vigilant a when it comes to salon safety.
First and foremost, cleaning and disinfecting are NOT the same thing. Cleaning is the removal of visible or surface debris from an object where pathogens are not destroyed, just superficially removed.
Effective BARBICIDE disinfectant
requires the following three things:
• Correct concentration of solution, 2:32 ratio
• Adequate contact time, 10 minutes of full immersion
• Fresh solution, BARBICIDE should be changed daily or earlier if the solution becomes contaminated with debris (always clean tools ahead of disinfection)
The ultimate way to showcase your commitment to superior salon safety is by completing the BARBICIDE certification. This certificate can be printed out and displayed in your salon, giving clients reassurance that they are
receiving a service in an environment that prioritises their health.
This straightforward and condense programme can be found on the BARBICIDE website and was completed by just shy of 1 million hair and beauty professionals in 2020 in response to the pandemic. It is imperative that the industry keeps up this momentum to maintain the highest possible standards for hygiene to minimise the spread of future outbreaks.
Don’t forget to tag us in your certification pictures on Instagram @barbicideuk.
Scrub Up Well
With 67% of consumers being more afraid of germs and mindful of hygiene now than before the pandemic, we hear from salon owners to understand how they’re catering more to the healthconscious consumer as part of the ultimate salon experience.
As the general public are far more aware of hygiene practices than ever before, salon environments are no exception and so must incorporate rigorous cleanliness routines as part of their five-star service! Thorough cleanliness practices don’t just enhance the client experience; they build trust and client confidence, fostering repeat business.
Close contact within a salon is inevitable, and as a result, no cleanliness stone can be left unturned! Yulia Rorstrom, Founder and CEO of Duck & Dry, sees a hygienic salon as one that upholds impeccable cleanliness and safety standards and highlighted, “A hygienic salon includes sanitising tools and stations between clients, using highquality products, and ensuring proper ventilation.” Although ventilation may be overlooked, air quality in a hygienic salon is vital to protect both the client and stylist from an abundance of chemicals
Today’s clients expect not only top-notch service but also the highest standards of cleanliness and safety.
and fumes. Generally speaking, beauty salons should aim for sourcing ventilation systems that provide a minimum of ten air changes per hour.
Vishali Visavadia, Salon Director at London Rd Hair, took the idea of salon hygiene one step further as she shared that the most hygienic salon should also ensure that, “Towels and capes are laundered after each use and providing hand sanitisers for both clients and staff.” Alternatively, using biodegradable, single-use towels can work in tandem to lessen the spread of bacteria and reduce a salon’s carbon footprint.
To guarantee salon standards are upheld, The Salon Standards Agency,
home of the Salon Hygiene Rating, suggested including third-party monitoring periodically to, “Ensure all processes and procedures remain a priority.” With the rating system designed to inform customers of a salon’s hygiene, the system aims to recognise and highlight salons doing the utmost to ensure salon cleanliness.
Hygiene in a salon is no longer merely a buzzword, with clients now prioritising hygiene as an essential aspect of a 5-star salon experience, being equal to the treatment service and overall salon ambience. Yulia suggested this shift reflects a broader awareness of today’s clients towards health and well-being
and shared, “Today’s clients expect not only top-notch service but also the highest standards of cleanliness and safety.”
As a result of the pandemic, clients will expect more overt demonstrations of hygiene from salons, and so if you don’t have a visible rating system, this is your sign to start shouting about it! Vishali emphasised the importance of communication to reassure and retain clients, as she shared, “By maintaining transparent communication and high hygiene standards, we ensure all clients feel comfortable and safe while enjoying their salon experience.”
Catering to the more hygieneconscious consumer requires thoughtful preparation and design, beyond disinfecting and disposables. Postpandemic, Lacey Hunter Fellon, CoFounder of Hunter Collective, found there was an expectation from their community to move with the times and shared, “We have reworked our layout and the client journey post-pandemic, and we are proud to deliver this to our clients.” Continuing with change post-pandemic, Vishali highlighted the importance of reducing close contact where possible within a salon environment and noted, “Our booking system is designed to minimise overlap between appointments to reduce waiting room capacity and have our stylists working on split shifts to reduce the number of stylists and clients in the salon at any given time.”
When it comes to the importance of
As a result of the pandemic, clients will expect more overt demonstrations of hygiene from salons.
hygiene, the significance is greater than client satisfaction, with the number of consumers having allergic reactions to salon products rising considerably. The Salon Standard Agency discussed, “We are seeing an increase in consumers with sensitives, allergies, and preexisting conditions, in all ages, and as a result, salons are creating assessments that assume all clients may have an undisclosed condition.” Salon hygiene can help prevent allergic reactions through thorough disinfectant, effective
ventilation, and the use of suitable gloves, protecting both the client and the beauty professional.
On reflection, a salon is more than just a place for treatments; for many, it’s a haven to unwind, relax, and enjoy a tranquil environment. In light of this, providing a sterile, hygienic setting is vital to ensure client satisfaction and foster repeat custom, as clients can be confident in the knowledge that every precaution has been taken to protect their health and well-being.
Educate to Elevate
In this editorial, we hear from Sarah Green, Director of the Beauty Training School, as we understand how their range of courses from beginner to advanced can help support beauty professionals as they advance to achieve their full potential.
What sets your training apart from other training providers?
At The Beauty Training School, we strive to achieve high-standard online training to ensure our students are carrying out the treatments safely and efficiently with full tutor support and assistance. We also require a case study submission from all students to ensure we can assess that the treatments they are carrying out are up to a certain standard along with safe working environments to satisfy us and their clientele.
We understand there are a wide range of online training providers within the industry; however, finding a course that allows you to gain the recognised certification and skills cannot be so easy. At The Beauty Training School, we aim to create an understanding for our students as to what’s expected when training with us, along with the legitimate certification and approved training you will receive.
We work hard in educating our customers to ensure they understand exactly what is needed in order to be offering these treatments safely, whether or not they decide to train with us. We feel that there is a huge importance within the understanding of beauty treatments and the requirements in order for our customers to fully understand, along with educating their clientele and potential students.
What is the importance of being accredited?
As a training provider, becoming accredited is one of the most important requirements that all providers must have, meaning that all courses have been approved by regulatory professionals before allowing you to offer these courses to customers. The regulatory bodies ensure each course includes the relevant theory knowledge, and any additional information is provided
within the course for all students to be able to achieve the relevant knowledge and training. Without an accreditation, the courses will be uninsurable, unrecognised and most likely not up to a certain standard. So please, if you are to train with any provider or become a trainer yourself, ensure you become accredited and insured before offering courses to potential customers.
How can our readers work with you?
We can offer you high-standard online beauty training to individuals or workplaces, along with offering the relevant kits to use throughout your training. We love to show off our student case studies upon completion of your training, and most of all, we thrive by educating our customers in the importance of beauty training, treatment knowledge, and enhancing your passion. Visit www.thebeautytrainingschool. com/ to find out more!
A Breath of Fresh Air
Taking care of all climate control and air quality needs for clients, we hear from Sophie Davenport, Co-Founder and Managing Director at SFE Services as she discusses why it’s essential to prioritise air management in your salon to enhance the client experience and support staff welfare.
In 2024, consumers are prioritising wellness to feel better in body and mind and clients are continually looking for ways to elevate their treatments. Beauty businesses have an opportunity to capitalise on this trend by creating an environment that fosters wellbeing. A high-quality HVAC system is just one way to enhance the salon or spa environment. Customers will feel healthier just by walking through the door as optimal air quality sets the perfect temperature, playing a key role in relaxation and comfort.
Temperature control is vital in spas and salons as it significantly affects the comfort of both clients and employees. It’s widely acknowledged that thermal comfort impacts mood and productivity. If a space is uncomfortably hot or cold, it can lead to irritability and even illness. An air conditioning system manages climate control, automatically adjusting to maintain a soothing environment, without disruption. Salon and spa equipment can significantly alter room temperatures, with hairdryers, for example, raising the temperature considerably. An air conditioning unit will help counterbalance any heat created and assist with a constant
room temperature. This will help keep customers comfortable and relaxed throughout their treatment. Modern air conditioning units operate quietly, avoiding disruption to the tranquil atmosphere.
Temperature also plays a crucial role in ensuring a positive client experience when different treatments are happening simultaneously in separate rooms. For instance, a client receiving a full body massage may require a warmer room
to avoid feeling cold, whereas a cooler temperature might be more suitable for another client having a facial. Air conditioning systems with isolated temperature controls can accommodate these varied requirements.
Beyond consistent temperature, air quality is equally critical. In the UK, salons and spas must adhere to ventilation standards to protect the health and safety of their employees and customers. In relation to products
used, these regulations are outlined in the Control of Substances Hazardous to Health (COSHH) guide. Beauty salons must keep the workplace well-ventilated to control exposure to potentially hazardous substances. Chemicals such as bleach with peroxide, acetone and dihydroxyacetone (DHA) can cause issues for people exposed to them for long periods. Dust filings from artificial nails can cause wheezing, and chest tightness and exacerbate asthma. Acrylic fumes can cause headaches, dizziness, and nausea. Essential oils can elevate the concentration of volatile organic compounds (VOCs) in the atmosphere. A mechanical ventilation system will provide improved air quality to ensure a healthy atmosphere for clients and staff. Industry guidance advises salon spaces to have ventilation systems that are capable of providing at least ten air changes per hour in the areas where hazardous substances are used.
The climate in a beauty salon is also fundamental to the efficacy of the products and equipment used. Temperature is a major factor in the development of hair colour, for example.
For nails, every degree of temperature, whether lower or higher, will change the viscosity of gel polish. For waxing treatments, if the room is too cold then the wax will dry too quickly. If the client is too warm their skin will be too hot and moist, meaning the wax product will not work as effectively. The treatment room temperature is vital for quality results and in turn, happy customers.
Effective air ventilation and climate control are essential, with well-fitted HVAC systems being pivotal to the client’s experience. Salons and spas must be equipped to handle fluctuations in temperature and air quality to enhance well-being and ensure comfort for both clients and staff. This commitment to creating a comfortable environment not only ensures optimal treatment results but also makes your business a place that clients want to return to again and again!
The ability to control the air quality and temperature not only enhances the client’s experience but also serves as a unique selling point for the business. The presence of air conditioning & ventilation becomes especially noticeable when it is absent, underlining its importance.
Speaking to Mulberry’s of Beaconsfield, a prestigious salon spa set in the stunning Chiltern Hills, we understand how they faced a significant HVAC challenge during a peak summer heatwave, risking the comfort and satisfaction of their discerning clients. Fortunately, SFE Services, a Buckinghamshire-based HVAC service provider stepped in to offer an efficient and time critical repair.
The salon shared, “When the compressor failure occurred, it was crucial to address it promptly to maintain the business’s operational standards. SFE Services responded the same day, showcasing their commitment to excellent customer service. The team suggested repairing the existing unit instead of opting for a new and costly reinstallation. While new installations are sometimes necessary, SFE Services demonstrated that repairs can be a more sustainable and economical choice when feasible.”
Electrolysis is Back…
Many hair removal technologies have their limitations and clients are looking for a permanent hair solution. For truly permanent hair removal, electrolysis is the answer. In light of this, we hear from HOF Beauty as the exclusive distributors of Apilus.
Increased Electrolysis Demand
As the exclusive UK distributors of Apilus, HOF Beauty are regularly receiving reports of Apilus salons with electrolysis waiting lists. With demand growing rapidly in the UK for both electrolysis and electrocautery (advanced electrolysis) treatments, professionals are provided with the ability to provide permanent hair removal to all. Are you ready to introduce electrolysis to your salon?
What Makes Apilus A World Leading Brand?
Electrolysis has had a glow up. No more basic buttons and painful treatments. The Apilus xCell offers ultrafast computerised electrolysis at 27.12MHz.
Sophisticated programs and customisable settings allow for rapid, accurate, and powerful electrolysis in just milliseconds. Hairs are treated so quickly that clients barely feel the sensation. With exceptional levels of comfort and speed, the xCell has become the preferred solution for permanent hair removal.
Targeted destruction is possible with computer-controlled power. The electrologist can deliver incredibly accurate and destructive pulses. This results in highly effective follicle destruction without causing damage to the surrounding tissue.
What Does It Cost?
Potential profits have grown dramatically thanks to Apilus technology. Efficient and fast, the xCell operating costs are low and each hair can be treated much faster, allowing for more clients and a higher turnover. On average, the cost of goods
to provide a single electrolysis session with the xCell costs £2, including needles and aftercare. Average treatment prices are on the rise, with professionals charging around £50 per 30 minutes. Cover your basic costs within just the first minute of a treatment! Extensive waiting lists across the country and a shortage of skilled electrologists has made electrolysis an incredibly in-demand and profitable treatment to offer.
Spread The Cost
HOF Beauty offers flexible leasing options so you can start making a profit right away. You can lease the advanced Apilus xCell machine for as little as £45 per week and cover the costs in as little as 30 minutes! No upfront costs and the opportunity to profit from day 1 lets you invest in your skillset and business.
Free Training
Interested but not sure where to start? All Apilus machines come with free
familiarisation training at the HOF Beauty headquarters in Cambridgeshire. Unbox your new machine and brush up on your theory and practical skills with our expert trainer. Our in-house trainer is an industry expert. Highly skilled and experienced, she has lectured across the world, sharing her expertise on electrolysis with the next generation of permanent hair removal professionals. Following the 1-day intensive training session on your new machine, you will be ready to offer a new and profitable treatment.
www.hofbeauty.co.uk @hofbeauty
When a child loses their hair, we help to restore their confidence and identity by providing them with a free, real hair wig.
Scan here to join other salons already supporting our work by sending us the hair donations needed to make our wigs.
www.littleprincesses.org.uk
Dress to Impress
With a passion for innovative designs and high standards, we hear from Florence Roby, the premier supplier of luxury uniforms for the beauty industry, about their upcoming launches and how uniforms can promote professionalism and consistency in your salon.
The Florence Roby brand was established in 1968 by Florence Roby herself, a bespoke tailoress from St Helens. Florence Roby’s current team now spans three generations. The brand’s core ethos has not changed since the 60s however; for five decades, the company has had a passion for innovative designs and high standards.
We are often asked the question, why do I need a uniform for my salon? For us, a uniform is key if you want to promote professionalism and consistency in your salon by fostering a sense of pride and identity among employees and further encouraging them to deliver exceptional services by creating a cohesive and polished image for your clients.
The factors you want to consider
when choosing a salon uniform are style, comfort, durability, and budget. Florence Roby uniforms are all made from our UK-manufactured Softex fabric, which has been specifically designed for the hair and beauty industry. Our fabric has a soft feel, is breathable, non-iron, and contains a bi-stretch to ensure our uniforms are comfortable, durable, and low-maintenance.
At Florence Roby, the team are constantly working on innovative new products with quality and design at the heart of everything we do. To that end, we would like to introduce our new collection for 2024; from September, we are launching a range of tunics and dresses in our most popular colours.
Our Florence Tunic (1), named in honour of our founder and featuring a
beautifully elegant tulip-style hemline, is being introduced to our range.
Our Ravenna Tunic (2) features a chic keyhole neckline, which we have teamed with an integrated tie belt designed to accentuate your figure.
Our Sarno Tunic (3) is sleek simplicity at its finest. A classic high v-neckline is offset by a front vented illusion opening. We have then finished the design with a modish tab and metallic button.
Remember, a well-chosen uniform can elevate your salon’s image, promote team spirit, and enhance your brand identity. So, invest in high-quality uniforms that meet your salon’s unique needs and watch your business thrive.
To view the full range of new products, please head over to our website at www.uniformcollection.com.
Hair – Melenie Tudor, Jade Ashleigh Bowden, Sophie Calton, Eva Rose Hanna, Millie Ancill
Photographer – Michael Young
Styling – Clare Frith
MUA – Maddie Austin Kelly
Hair – Project Extend Team 2024
Jade Miles
Bethany Hall
Shauna Judges
Rebecca Mills
Claire McGowan
Photographer – Richard Miles
Art Director – Tracey Ann Smith
Team Leader – Michelle Griffin
Team Assist – Marlene Lamont
Brand Partners
Viola
Great Lengths
Zen Ruka
Aesthetics
Artemis
T: 0207 157 9758
E: support@artemisdistribution. com
W: uk.artemis.co @uk.artemis artemisdistribution
Zemits UK LTD
T: 020 4532 5922
W: www.zemits.co.uk
Beauty Products & Training
Furniture
Haircare
Nouveau Beauty
T: 01977 655 090
E: info@nouveaubeauty.com
W: www.nouveaubeauty.com
Hair Products
Soapbox PR
Unit 18, Hillgate Place, 18-20 Balham Hill, London SW12 9ER. T: 020 3133 3013
Income Projection at only 3 clients per day is £12,000 Per month = £144,000 Per Annum
With our 3 Wave Diode Laser
Super-Fast Hair Removal System
All our Laser & IPL Systems which come Regulations Ready at Academy of Beauty Training
We don’t just offer systems we also offer a variety of Beauty & Laser training courses too
Start your Beauty, Laser or Aesthetic career or learn new treatments with Academy of Beauty Training, a trusted name for 15 years. Choose from beginners to advanced courses, and systems, using the latest technology, giving your clients the best results possible
We also offer VTCT 3/4 Day Fast-Track Courses at Academy of Beauty Training You can also upgrade your certificates to VTCT Fast-Track Courses
We offer 3-steps-to-succes courses to be in line with the government regulations for beginners together with your 1st years FREE Beauty Insurance for you to start your own successful business and start offering these treatments to paying clients/patients
Step1) - VTCT Fast-Track Level 2 Course - Provide Skincare Treatments - 3 Day Course
Step2) - VTCT Fast-Track Level 3 Course - Provide Electrical Facial Treatments - 6 Day Course
Step3) - VTCT Fast-Track Level 4 Course in Hair Reduction using Diode Laser Systems - 3 Day Course Or the Combined Diode Laser & IPL Photo-Rejuvenation Course - 4 Day Course
Our Unique Package on all our Laser & IPL Systems - Regulations Ready
• FREE 5* Accommodation
• Huge discounts on all our systems
• First Years FREE Beauty Insurance enabling you to work legally on paying clients/patients
• 30 Laser rules, regulations, policies, & procedures personalised to your clinic/salon - Regulations Ready
