EDITOR NOTE S
C O NT E NT
~
F rom i ts ma je st ic a rc h it e c t u re t o so me o f t h e m o s t vi b r a n t a n d e x ci t i n g festi val s and c a rn iv a ls in t h e wo rld; f ro m t he re f i n e d t r a d i t i o n o f t h e roya l fami ly to th e wild de c a de n c e o f it s n ig h t life; f ro m t h e wo n d e r f u l s t re e t markets to t h e h ig h - e n d b o u t iq u e s; f ro m t h e cu t t i n g - e d g e t re n d s t o t h e hi stor y and c u lt u re . L o n do n is o n e o f t h e m o s t e x ci t i n g ci t i e s o n t h e pl anet, w hi c h is why it h a s in sp ire d o u r la t e s t j ewe l l e r y r a n g e . London i s a re a l me lt in g p o t o f c u lt u re a n d i n f l u e n ce , ye t e a ch b o ro u g h has i ts own u n iq u e a n d e x c it in g p e rso n a lit y. E a ch co l l e ct i o n i n t h i s r a n g e i s i nspi red by a dif fe re n t a re a o f o u r g lo rio u s cap i t a l ci t y. S o w h e t h e r yo u are draw n t o t h e e le g a n c e o f Primro se H ill o r t h e e d g i n e s s o f H ox t o n , t h e qui e t sophi st ic a t io n o f N o t t in g H ill o r t h e l u x u r y o f M ayf a i r – t h e re i s a col l e cti on t o su it eve r yo n e ’s t a st e s a n d t o ce l e b r a t e yo u r ow n i n d i vi d u a l sense of sty le .
~ 04
Pr im ro se Hill
22
Br ick La ne
07
Mayfa ir
25
No t t ing Hill
10
C helsea Ha r bo ur
28
C o lum bia Ro a d
13
S lo a ne S qua re
31
S o ho
16
Blo o m sbur y
34
Hoxt o n
19
The C it y
36
S ho redit ch
Model Photography: Jon Wharnsby at Monkey Shark Creative www.monkeyshark.uk Product Photography: Neon Squared Studios www.neonsquaredstudios.com
2
3
PRIMROSE HILL COLLECTION
04 01
03 02
This elegant and feminine collection evokes the true spirit of Primrose Hill. The pretty, leafy suburb is home to some of the most sophisticated celebrities as expressed by this striking range in brilliant white and glimmering shades of gold. 4
01. FN2102D Necklace 02. FE1162LL Earrings 03. FN2385BTF Necklace
05 04. N-FE1151 Necklace 05. WE2004 Earrings
5
PRIMROSE HILL COLLECTION
06 10
08
07 09 06. WN3116BTF Necklace 07. YB1243 Bracelet 08. YE1292 Earrings
09. YB1236 Bracelet 10. YN1314 Necklace
6
7
Affluent, luxurious and attractive – Mayfair is brimming with sophistication just like this beautiful collection, realised in muted shades of green, pearlescent white and warm caramel.
09
M AY F A I R C O L L E C T I O N
M AY F A I R C O L L E C T I O N
06
04 07 01
10 05 02
08
03
01. YN1468 Necklace 02. YB1237 Bracelet 03. FN2102D Necklace
04. YN1252 Necklace 05. YB1172BTF Bracelet 06. FN2135 Necklace
8
07. FN2252BTF Necklace 08. B-FN2252BTF Bracelet 09. YE1314 Earrings
9
10. YN1467 Necklace
CHELSEA HARBOUR COLLECTION
03
01
06 04
02
01. YN1411 Necklace 02. YN1466 Necklace 03. FN2429 Necklace
10
05
07
04. YE1314 Earrings 05. YB1172BTF Bracelet 06. YN1314 Necklace
11
07. WE2089 Earrings
CHELSEA HARBOUR COLLECTION
08
14
09 15 12
10
13
11 08. WE1994 Earrings 09. YN1440 Necklace 10. YB1172BTF Bracelet
11. WB1936 Bracelet 12. YN1467 Necklace 13. FB1563BTF Bracelet
12
14 YN1252 Necklace 15. FN2135 Necklace
Sloane Square is brimming with culture and elegance, but it still retains an echo of its enticing bohemian past. This range celebrates the whole picture from the radical and artistic heritage up until the modern day sophistication – in a unique collection that is as majestic as it is creative.
08
S L OA N E S QUA R E C O L L E C T I O N
S L OA N E S QUA R E C O L L E C T I O N
03
11 04 09
The steely grey, white and cream tones reflect the elegant architecture of the renowned area, whereas the stunning sapphire accents add a sense of grace and beauty. With shimmering stones, coquettish tassels and plenty of movement this range is brimming with personality and verve. 01
05
06
12 02
10 07
01. WN3027A Necklace 02. WE1832BTF Earrings 03. WE1992ARC Earrings
04. WB1939 Bracelet 05. E-FN2369 Earrings 06. FN2455 Necklace
14
07. YB1238 Bracelet
08. WB1939 Bracelet 09. YE1301 Earrings 10. WQ189 Ring
11. WN3092BTF Necklace 12. WE1992ARC Earrings 13. YB1237 Bracelet
15
13
BLOOMSBURY COLLECTION
03 04
01
06
05
02 01. YN1108E Necklace 02. YB1239 Bracelet 03. WN3085 Necklace
04. WN3087BTF Necklace 05. FN2252BTF Necklace 06. WN3089BTF Necklace
17
07 07. B-FN2252BTF Bracelet
BLOOMSBURY COLLECTION
THE CITY 10
08 11
12
09 08. FN2214A Necklace 09. WQ192 Ring 10. FN2423RSH Necklace
11. YN1409 Necklace 12. B-FN2440 Bracelet
18
19
05
09
06
THE CITY COLLECTION
03
07
10
02
08 01 04 01. FN2102BTF Necklace 02. FN2369 Necklace 03. YN1411 Necklace
04. WQ189 Ring
20
05. FB1563BTF Bracelet 06. WB1931 Bracelet 07. B-FN2252BTF Bracelet
08. WE1992BRC Earrings 09. WB1939 Bracelet 10. FN2252BTF Necklace
21
THE CITY COLLECTION
London is known for its vibrancy and cultural fusion. It is an enticing global fashion capital that never sleeps. With electric shades of fuchsia, charcoal and glistening gold this is a delightfully urban collection that celebrates the distinctive personality of The Big Smoke.
01 BRICK LANE COLLECTION
02
04
03 01. WE1987 Earrings 02. WN3116BTF Necklace 03. FB1563BTF Bracelet
22
06
05
04. WN3089BTF Necklace 05. YB1239 Bracelet 06. N-FE1151 Necklace
23
BRICK LANE COLLECTION
07
11
08
09 10
07. WE1994 Earrings 08. YN1440 Necklace 09. B-FN2440 Bracelet
10. WN3025 Necklace 11. YN1108E Necklace 12. WE1988NUR Earrings
24
12
With its grand white Victorian town-houses and cosmopolitan reputation, Notting Hill has a distinct elegance that is beautifully expressed in this stunning collection. Rose gold, dove grey, caramel, peach and white all blend together to form an alluring and exquisite colour palette. The designs have a refined subtlety that is perfectly in keeping with the quiet sophistication of the area.
10
06
02
03
04
01. FN2428BTF Necklace 02. FB1574 Bracelet 03. WN3087BTF Necklace
08
05
04. YE1214 Earrings 05. WE1968SDN Earrings
26
07
06. YN1467 Necklace 07. YE1301 Earrings 08. YN1369 Necklace
09
09. YB1243 Bracelet 10. WN3085 Necklace
27
N OT T I N G H I L L C O L L E C T I O N
N OT T I N G H I L L C O L L E C T I O N
01
C O L U M B I A ROA D C O L L E C T I O N
03
07 01
02 01. YN1467 Necklace 02. WQ192 Ring 03. WN3025 Necklace
28
05
04
06 04. WB1962BTF Bracelet 05. N-FE1151 Necklace 06. YB1172BTF Bracelet
29
07. FN2102 Necklace
08
C O L U M B I A ROA D C O L L E C T I O N
12
10 13
09
14
11
08. FN2416 Necklace 09. FB1580 Bracelet 10. B-FN2440 Bracelet
11. WE1999 Earrings 12. YN1252 Necklace 13. E-FN2135 Earrings
30
14. YN1466 Necklace
31
06
SOHO COLLECTION
SOHO COLLECTION
01
07 12
11 08
04
02 01. WN3095 Necklace 02. WN3087BTF Necklace 03. WB1931BIB Bracelet
09
03
04. WN3085 Necklace 05. FN2385BIB Necklace
32
05
06. WN3210 Necklace 07. YB1237 Bracelet 08. YB1237 Bracelet
10
09. FB1574 Bracelet 10. YN1433BTF Necklace 11. YN1411 Necklace
33
12
12. YE1314 Earrings
HOXTON 02
03
H OX TO N C O L L E C T I O N
Hoxton is ripe with personality – it is known for being quirky, independent and vibrant which is why this collection is so exciting! From eye-catching monochromes to deliciously juicy acid yellows, this is a range that begs to be noticed.
01 05
06 04 01. FN2102D Necklace 02. WE2077 Earrings 03. FN2252BTF Necklace
34
04. B-FN2252BTF Bracelet 05. YE1215 Earrings 06. WN3202 Necklace
35
SHOREDITCH COLLECTION
01
03 05 06
01
02
04 07 01. YN1411 Necklace 02. WN3210 Necklace 03. WN3089BTF Necklace
36
04. WE1977 Earrings 05. WE2067 Earrings 06. WN3215BTF Necklace
37
07. WB1961BTF Bracelet
A BOUT
C O NTAC T
Butterfly London is a premier fashion jewellery brand. Season after season the London based team, design and create stunning collections of hand-crafted statement pieces. Since its launch in 2004, Butterfly has established itself in the UK and internationally as a luxury accessory retailer.
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@Butterfly_LDN
Butterfly-Jewellery London
@butterflyjewelleryldn
www.butterfly-jewellery.com
Wholesale Enquiries
All Other Enquiries
Please contact JE Agency joannaedwardsagency@gmail.com Tel: +44 (0) 7989 014 141
Please contact Head Office info@butterfly-jeweller y.com Tel: +44 (0) 203 740 1136
39
www.butterfly-jewellery.com 40