Stand Out Magazine February 2013

February 2013

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achieve event excellence

WHAT THE DUCK?

JACKPOTJOY.COM STUNT • AMSTERDAM LIGHT FESTIVAL • MARQUEES • TENDERS • CERTIFICATION

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ocal authority event managers always look like they’ve had all life and creativity sapped out of them. That was the statement thrown at me by an events professional just two weeks ago when the thorny issue of event tenders rose its head above the parapet – he was citing a sticky case whereby a local authority had awarded a contract to one party only for it to be retracted and handed to another just weeks before the event took place. My contact, a production manager, argued that the majority of local authority events professionals look bored and bereft of life, because event budgets have been slashed so much. Whitehall budget cuts fail to pin any importance on cultural and community events, and instead, those that are left within civil positions have no reason to smile, he said.

What do you think? Have budget cuts left you lacking in motivation? Do you think you have an easier and more interesting job working in the private sector? Local authority event organisers may well tell you otherwise, and the upcoming Local Authority Event Organisers Group (LAEOG) AGM at Live Experience will bring many council event managers to the show floor. It’s an opportunity to network with your peers, and exchange learnings from both the private and public sectors – and I firmly believe that no one’s never too old to learn.

On the question of tenders, last month’s bumper issue of available event contracts highlights the topic of box ticking and pre-qualification questionnaires where suppliers and contractors are increasingly asked to prove ISO 20121, ISO 9001 and OHSAS 18001 – but what do all these standards and management systems mean? Are they vital to your business? Will they help you win work? In this February edition, turn to page 15 and discover how certification can increase your business potential, as Sam Wilson, director of EcoEvents, and Lee Holloway, managing director of Fallowfield Partnership, present a number of best practice case studies.

And talking of case studies, this month Stand Out talks to the organisers of the Amsterdam Light Festival, the UN Climate Change Conference and the team behind the incredible Jackpotjoy.com giant rubber duck stunt. Events. They’re just quackers.

Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

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EDITOR’S LETTER

February 2013

Quality Counts

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contents

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Lighting up London

standard procedure

The Mayor of London’s New Year’s Eve firework display celebrated an extraordinary year and marked its end with an Olympic-scaled explosion of colour. For the ninth year running, Jack Morton Worldwide created the firework display. Stand Out talks to David Zolkwer, Jack Morton’s creative director

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cLimate controL The Qatar National Convention Centre hosted the UN Climate Change Conference from November 26 until December 7. The event was a challenge for the centre, as it hosted the largest conference ever to take place in Doha

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step outside The marquee industry continues to introduce new styles, colours and shapes to the events market, offering organisers a greater choice of structures and tents. Discover what’s available and how events professionals are putting such structures to creative use

As an increasing number of organisations ask for ISO 20121 and ISO 9001 in prequalification questionnaires and tenders, are they really vital to winning event business?

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gLow in the dark The inaugural Amsterdam Light Festival took place along the capital’s streets and canals from December 7 until January 20.

Here, Felix Guttmann, the festival’s creator talks about the event, which attracted sponsorship from Philips and Heineken

reguLars

6 Event industry news 8 Discover the latest event tenders and

contract wins

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Are you valuable? Or are you more of a bargain? Eventia’s Simon Hughes talks the question of value

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what the duck?

Fever PR created a Twitter and media frenzy when a 50-foot rubber duck floated down the Thames to promote Jackpotjoy.com’s launch of its Facebook FUNdation. But how did the PR stunt come about and what social media impact did it achieve?

52 Competition time with Butlins Events 66 Discover what’s coming up in the March issue

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NEws

Industry urged to consult on local Gov health and safety proposals The Health and Safety Executive has launched a consultation that could see the introduction of a National Local Authority Enforcement Code. Event organisers and health and safety professionals have until March 1, 2013, to comment on the draft code that has been developed in response to Professor Ragnar’s Löfstedt report Reclaiming health and safety for all: An

independent review of health and safety legislation. This report, commissioned by the Minister for Employment, recommended that the HSE be given a stronger role in directing local authority’s health and safety inspection and enforcement activity. The code could have implications for industry, as local authorities enforce event health and safety with the exception of temporary structures.

New Horizon for Outlook founder

NOEA to reveal lessons of London 2012 The National Outdoor Events Association (NOEA) has revealed plans for its upcoming convention and awards. Taking place on March 7 at Best Western Plus Manor NEC Birmingham, the convention has adopted the theme – There’s more to life than sports day – and features LOCOG’s Damian Bush, who will present a session on London 2012 and John Holden, vice chair of IOSH Sports Ground and Events Group. He will look at cultural events in large-scale sports grounds and stadia. Other sessions include seminars on sustainable event power, social media and winning more business.

The awards will begin at 7.30pm – industry professionals will gather to discover who has won one of 10 awards, ranging from Event Organiser of the Year to Best Practice Award and Production Partnership.

Jack Robinson, director of Vagabonds and one of the co-founders of Outlook and Dimensions festivals, has teamed up with The Event Umbrella to launch Horizon Festival in Bulgaria in March 2013.

Horizon Festival presents a line up of DJs and parties across six days. Robinson

will be curating Horizon Festival, as well as using his expertise in marketing and promotion. Delivery partners, The Event Umbrella, headed up by Gus Corcoran and Zane Rambaran will manage all of the event’s logistics, business management and production to create the ultimate snow party.

Agencies get to AV a go

Mammoth task for Apprentice final

Agencies now have the opportunity to experiment with large format displays and video wall technology thanks to a new Assessment Centre from PSCo Rental. The company has created the centre to allow agencies to test their concepts on a range of equipment before pitching to a client. The facility can be booked by creative teams considering the use of large-format displays and video walls, allowing agencies to get hands-on before deciding upon a solution.

sci-fi fireworks theme launched Event organisers with a love of sci-fi will enjoy Fantastic Fireworks’ new offering – the company has launched Sci-Fireworks, a new show for 2013, themed around the best sci-fi TV and movie soundtracks. Dr Who, Star Wars, X-Files, War of the Worlds and Avatar all feature alongside effects such as the ET moon fireworks, the Death Star and the X-firework.

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Mammoth Events produced two brand activations for the finale of the BBC’s Young Apprentice. The episode saw the teams visit Manchester to create and launch a sportswear brand. Events were staged in the National Football Museum and the Corn Exchange and were attended by Lord Sugar, Karren Brady and Nick Hewer.

Mammoth provided a variety of services including stage set design and production,

performers, props and AV. Directors George Thompson and Amanda Gilmour acted as advisors for the two teams.

Gilmour explained: “We’ve both produced high-profile televised events before, but with only 24 hours to create both activations from scratch, these events brought their own unique pressures. We were both really pleased with the results and the feedback we’ve received has been fantastic.”

Global exhibition survey points to growth and increased turnover The latest findings from the UFI’s 10th Global Barometer survey confirm that the exhibition industry continues to grow with a majority of companies reporting increased turnover for 2012. The UFI, the global association of the exhibition industry, research suggests a clear shift between the two regions which had demonstrated a strong recovery in 2010 and 2011 with an average of 80 per cent of companies increasing turnover.

For 2013, the Asia/Pacific region now anticipates a slowdown in growth levels to

the same level as Europe and the Middle East/Africa regions where 60 per cent of companies experience turnover increases.

The slower growth noted in 2012 in the Americas now appears to have reversed itself. The region is showing the highest proportion of companies anticipating an increase in turnover for 2013.

UFI managing director, Paul Woodward, says that current projections indicate that the highest growth will be achieved in the Americas during the next 12 months.

York will welcome thousands of runners on October 20 following the announcement that For All Events has launched the Plusnet Yorkshire Marathon. For All Events, a company established by the Tomlinson family as a legacy to the late Yorkshire fundraiser and campaigner Jane Tomlinson CBE, already runs the Leeds Half Marathon, and says that the event has taken a huge amount of planning and hopes to raise thousands for charity.

For All Events’ Mike Tomlinson said: “The Plusnet Yorkshire Marathon will be the final event of our year – all of our other events will lead up to this and it will be the highlight of our running calendar.

“I know it will be extremely popular because there is still that great feeling of the Olympic legacy. Look at all Yorkshire achieved in the 2012 Games! There is no doubt that Yorkshire is exactly the place to launch a new marathon.”

Festivalgoers want green events A new survey from Buckinghamshire New University and A Greener Festival of almost 2,300 festival fans shows that the public is increasingly concerned about the environmental impact of events – but, they would prioritise getting to see their favourite band over environmental issues.

The research, supported by the Association of Independent Festivals (AIF) in the UK and Yourope, the 88-strong European festival association, asked festival fans questions on green issues. According to the study, fans believe environmental impact is the responsibility of the organiser

particularly waste, traffic and noise.

Interestingly, when it came to paying for green events, 49.8 per cent of festivalgoers would pay an increased ticket price to reduce the festival’s environmental impact but 18.8 per cent would not accept any rise.

Claire O’Neill, general secretary of the AIF, said: “Festivals remain a great place to engage with music fans on environmental issues. It’s clear that most fans want to go to green events – and are prepared to listen and learn. But not all do, and organisers have to be aware of mixed audience opinions with some opposed to change.”

Keith Prowse, National Sporting Club and Sports Hospitality Group have been appointed as the official hospitality sales agents at Lord’s for 2013 and 2014.

Zibrant has appointed Carol Hernandez as its new head of brand and marketing.

Nick Marshall, chief executive officer of Melville GES, took over officially as chair of ESSA from January 1.

Fira de Barcelona has acquired Reed Exhibitions’ 50 per cent stake in Alimentaria Exhibitions.

Grandstand – Stoneleigh Events will now be responsible for the day-to-day running of Stoneleigh Park.

Jeremy Rees, director of exhibition sales at ExCeL London, has been promoted to executive director.

Mick Heath has joined Richmond Event Management in the role of senior production and project manager.

Richmond venue, The Lensbury has begun a £1.2 million investment in its Thames View Suite, which will see its capacity increase to 260.

Steve Perkins, former head of marketing at Bluehat UK, has joined event agency Chillisauce.co.uk to head up its corporate event division.

Gallowglass is bolstering its business development activity with the promotion of Antony Cook to the role of client liaison manager.

The Lord’s Taverners is recruiting a new head of events. The closing date for applications is January 28.

Jigantics, famed for its giant fabric flowers at UK festivals, is set to run a lantern carnival in the Cambodian town of Siem Reap on February 23. Jig Cochrane, director of Jigantics, has for years been helping run arts projects abroad for children in crisis.

More recently, he has developed the lantern carnival, teaching children how to build the giant puppets with bamboo rattan and

tissue paper. Over the course of two weeks, over 1,000 children take part in workshops to create the lanterns for the carnival. The Giant Puppet Project is now in its seventh year and provides a creative platform for disadvantaged children. Cochrane has also been guiding artists from Phare Ponleu Seplak Visual Arts School, Battambang, who also facilitate the workshops.

CarFest South and North will return in 2013. CarFest South will take place at Jody Shceckter’s Laverstoke Park Farm from August 23-25. CarFest North will take place from August 2-4 at Oulton Park.

The Concerto Group has announced sales growth of 17 per cent to £31 million and an increase in profit of 18 per cent to £8.4 million.

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NEws

For All Events announces creation of Plusnet Yorkshire Marathon

Tenders and conTracT wins

Time to tender Has the New Year spurred you on to win new business?

Discover news of the latest event tenders and contract wins JNM Exhibition Services has won a £49,980 contract to design, construct and dismantle a Scottish Pavilion at EWEA 2013, which is to be held in Vienna, Austria, from February 4-7. Scottish Enterprise awarded the contract to JNM, which will build a 198-square metre pavilion on an island block with up to 20 booths for individual companies and a hospitality lounge area. EWEA hosts more than 10,000 wind energy supply chain professionals.

The Scottish Association for Marine Science (SAMS) is looking for a contractor to design, manufacture, deliver and install a permanent exhibition display at the Scottish Ocean Explorer Centre (SOEC) in Oban. The exhibition area to be developed covers 110 square metres, and the budget for the project is £140,000.

Any questions regarding the tender should be sent to tenders@sams.ac.uk. Tenders must arrive by 12pm on January 30.

The City of Lincoln Council has issued a two-year contract worth up to

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£300,000, as it looks for a number of event services for its annual Christmas market, 10k annual run, Christmas lights switch on and civic marches. The deadline for tenders is August 1, 2013. Email heather.carmichael@ lincoln.gov.uk for more details.

ExCeL London has signed a 10-year agreement with Melville GES to appoint it as the venue’s preferred event services supplier for all new congresses, corporate events and exhibitions. The agreement commenced on January 1. In order to fulfill the agreement, Melville GES has launched a dedicated congress team to be lead by Dan Corderoy, commercial director, Caroline Chase, ex-LOCOG organiser, Justin Squires, recently appointed director of international live events, and Koreen O’Malley, formerly Melville GES’ Olympic project design manager.

The Ministry of Defence department, Defence Equipment and Support Commercial, is seeking live entertainment providers to entertain UK HM

exceL and Melville Ges have signed a 10-year agreement

Forces and MoD civilian personnel deployed on operations around the world and personnel rehabilitating at clinical facilities following deployment. Expressions of interest are sought and those interested should email jason.ferdinando231@mod.uk by 5pm on January 28.

The Department for Business, Innovation and Skills has issued a tender on behalf of UK Trade and Investment (UKTI) for the design and management of all events and missions for UKTI in the UK and overseas. The contract is for the events programme from 2013-2015, and UKTI seeks to appoint a prime contractor to manage a “significant proportion” of events for the department.

The programme of UK and overseas events and missions is estimated at circa 400 events per year. Documents must be requested by 9am on February 8 – requests to participate or tenders must be received by 9am on February 20. Are you interested?

Email kirsty.madden@ssc.rcuk.ac.uk your expressions of interest.

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New Year’s eve Fireworks

Lighting up London For the ninth year running, Jack Morton Worldwide created the Mayor of London’s New Year’s Eve firework display. Stand Out talks to David Zolkwer, Jack Morton’s creative director

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here’s no denying that 2012 was an incredible year – not only for the UK but also for the events industry. The Mayor of London’s New Year’s Eve firework display celebrated an extraordinary year and marked its end with an Olympicscaled explosion of colour.

pull off world-class events and creativity with style. The event brought down the curtain on an extraordinary year for London, commented David Zolkwer, creative director, Jack Morton.

“Our goal was ‘simply’ to create an experience that captured the many emotional highs of an inspiring year that

The New Year’s Eve fireworks made Londoners proud of London and we made the UK proud of Great Britain For the ninth successive year, Jack Morton Worldwide was contracted to create the event that would reaffirm London, as a global city on the world stage. As thousands lined the banks of the River Thames in scenes reminiscent of the Queen’s Diamond Jubilee, the New Year’s Eve spectacle once again showcased London as a city that can

gave us all so much of which to be proud,” he commented.

Zolkwer curated a musical soundtrack to which the epic display was choreographed – he produced this in collaboration with Nik Goodman and Dan McGrath from music and content production company, Bounce.

The London soundtrack was significant

The display lasted 11 minutes and 15 seconds

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to 2012 including tracks and artists which featured in the Olympic and Paralympic opening and closing ceremonies and the Diamond Jubilee celebrations – the soundtrack’s uniquely British feel was further punctuated by soundbites from The Queen and key personalities of 2012 including Lord Sebastian Coe, Mayor Boris Johnson and Prime Minister David Cameron.

Zolkwer continued: “We had six weeks to plan the event and because of the short timeframe we had to mobilise quickly.”

Bounce was brought in. Zolkwer liked their work and had had previous conversations with both Goodman and McGrath.

“This was a more concentrated process – there was less time for exploration, and we had to make the concept a reality,” he added. “I knew that I wanted the music and soundtrack to be a review of the year, and we’ve never produced a display with soundbites all the way through it, so it was interesting to have voices throughout the choreographed fireworks.”

NEw YEar’S EvE FirEworKS Kimbolton Fireworks created the display. Power Logistics, Qdos, Eve, Entertee, Stage Electrics and Lumitect also worked on the event

It was critical that Zolkwer and Bounce worked quickly – Zolkwer presented Bounce with a shortlist of tracks and some ideas for soundbites: 26 made the final cut.

“We didn’t have as much of a blank canvas as we’ve had in the past – we had a firm idea that we wanted to reflect on London 2012 and the Jubilee,” Zolkwer explained. “If we’d had more time, could we have been more creative? That’s for others to answer. Last year, I wanted exuberance to kick start the year. This year, the choreography was tighter and more synchronised.

“Over the years we have moved from the boom of the fireworks making their own sound to more of an integrated media experience. I said that I wanted our soundtrack to not work anywhere else in the world. It would be absurd for anyone to use our soundtrack anywhere else because it was distinctly ‘of London’.”

Zolkwer added: “Because of that there was more ebb and flow – I felt it was more

choreographed and not just fireworks with music. I know that may sound very worthy and precious but 90 per cent of what we do could be done by someone else, but it’s that 10 per cent we pride ourselves on.”

As well as working closely with the Mayor’s Office, Jack Morton Worldwide worked in conjunction with multiple organisations across the capital to deliver the event including the Metropolitan Police, Westminster City and Lambeth Borough Councils, Transport for London, The Port of London Authority and London Ambulance Service and the London Fire Brigade. Once again, Jack Morton worked with Durham Marenghi, lighting designer, and Darryl Fleming, display director, Kimbolton Fireworks to create the display, which lasted 11 minutes and 15 seconds.

But this year’s display lacked the surprise that

was fireworks being launched from Big Ben’s façade… so, did Zolkwer feel nervous and a weight of expectation?

“No, I didn’t feel any pressure. Big Ben was a bonus. People want what they had last year. That’s why we can’t move location. They want to see iconic London landmarks. We give people what they think they want and add flourishes: We delivered a spectacular display but with different lighting and a different soundtrack. We showed the emotional highlights of the year, so you could say that there was more of a narrative because of the wealth of events in 2012.

“The New Year’s Eve fireworks made Londoners proud of London and we made the UK proud of Great Britain – that was the challenge of the expectation and we delivered it.”

David Zolkwer

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ExCEL London

Changes at the top Strong beliefs and a firm vision are fuelling growth at ExCeL London. Stand Out chats to recently promoted David Pegler, about his move from managing director to chief executive

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New Year often brings change – for many, it comes in the shape of personal goals. For others, a New Year brings professional challenges. For David Pegler, 2013 signalled a promotion from managing director of ExCeL London to the new lofty position of chief executive. Pegler has taken on the role, following Kevin Murphy’s rise to chairman, and it’s a prospect he’s relishing.

“My first task will be to continue the momentum from 2012 and ensure that major events like ICE, BETT and Lloyds have the most successful first shows at ExCeL as possible,” he tells Stand Out. But he’s not looking at making any rash changes? “It is about evolution not revolution. We will keep improving our services, the ExCeL experience and the support we give to our clients, as well as continue to invest in our venue so that it remains world-class.”

going to be welcoming a large number of world-leading events relocating from other London venues including BETT, ICE Totally Gaming, Broadcast Video Expo and PLASA. The events organisers’ i2i, Clarion and Plasa are taking full advantage of the relocation to ExCeL London by investing heavily in additional content, utilising our ample meeting room and conference facilities to full affect. All these events will be bigger than last year. They all had record on-site rebooking, and that strong start has continued throughout the year.”

In addition to these relocating shows, ExCeL will also be welcoming Fespa, the world’s largest event for wide format print. The event takes place in a different international city every three years, and 2013 will be the first time that the event has been held at ExCeL London. The venue’s conference business also looks set for a record 12 months, and so far 15 national and international association meetings have

We are already booking events up to 2022 so are able to ensure we are in the best position to deliver them and plan around them Pegler believes that he and Murphy share similar management styles – both strongly believe in teamwork, the staff at ExCeL, and what the venue has to offer.

Yet 2012 was a busy and successful year for ExCeL – so what plans does he have for growth and the future?

He continues: “2012 was hugely successful for ExCeL. 2013 is set to be another record-breaking year. We are

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been confirmed, as well as a number of corporate events from blue chip companies.

Such business wins are allowing the venue to capitalise on the last 12 months, which saw it host London 2012 competitions such as table tennis, fencing and judo.

He adds: “With the Olympics, we knew in 2005 that it was coming and so were able to prepare for it. Like the Olympics, we are already booking events up to 2022 so are

david Pegler

able to ensure we are in the best position to deliver them and plan around them.”

In 2013, ExCeL is hosting many events, previously held at Earls Court – but has the extra business led to operational changes or the need to recruit more staff?

“Not specifically,” explains Pegler. “We always strive to give everyone great service and support to the best of our abilities. We are continuing to work with our customers to improve their experience and the experience of their customers, and continuing to invest in our venue and our campus in order to help meet and exceed their current and future needs.

“We have a proven success rate of events that are already based at the venue and we work in close partnership with our clients to help them achieve their objectives and growth plans.

“2013 will continue to be challenging for the exhibitions market. The conference and events market is stronger but will still be tough. All in all, it should be an exciting year,” he concludes.

Industry standards FM Brooks’ EcoPrint team with their IsO 20121 certificate

Standard procedure As an increasing number of organisations ask for ISO20121 and ISO9001 in pre-qualification questionnaires and tenders, are they really vital to winning event business? Here, Sam Wilson, managing director of EcoEvents, and Lee Holloway, managing director of Fallowfield Partnership, explore the tangible benefits that can be achieved by adopting industry standards

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SO 20121, and BS 8901 before it, have been fantastic in the way they have raised awareness of international “standards” across the events industry. They have provided robust frameworks for organisations to manage the sustainability aspects of their business activities and be differentiated and recognised for doing so in the eyes of their clients.

However, still

Lee Holloway

comparatively new to the concept of standards, the events community has not initiated much discussion around the relevance of other management systems that may also feature high on the agenda.

The range of standards to choose from is certainly wider than many might think and their intimidating “dark magic” processes are actually simpler than they are sometimes presented as being. They have all been developed to align with each other and follow the same PDCA (Plan Do Check Act) framework that is used in many business operations already.

From the late 70’s organisations from all industries across the globe have been adopting, achieving and reaping the benefits of certification. The latest figures illustrate how widespread certification now is, from the early and well-established ISO 9001 (Quality) to the recently issued ISO 50001 (Energy Management): For example,

1,100,000 companies are now certificated ISO 9001 and it’s estimated that 1,000 companies have achieved ISO 20121 for sustainable events.

Commercial advantage

It is important to remember that standards were developed to help businesses and not to straightjacket them – so it is essential that it is the company that gives voice to the standard, which is often where the appointment of a good consultant reaps its rewards. Internal benefits are wide ranging and include the planned meeting of client requirements, cost savings, increased efficiencies, enhanced teamwork, risk reduction and the realisation of business opportunities. Certainly, a number of organisations, both inside and outside of the events space, have also found that their prospects and clients are requiring an increasing amount of detail on their

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Industry standards

policies and procedures at tendering and pre-qualification questionnaire (PQQ) stage.

Accredited certification against the right ISO(s), with its impartial and independent assurance, often provides a shortcut through some of this red tape, with scores tipping the balance in the tendering company’s favour.

So, when considering whether to adopt a standard or standards and, if so, which one(s), it would be wise to examine your overall company objectives and consider three main factors: Commercial, operational and political. Which standard(s) will be recognised and mean the most to your customers and partners? Which standard(s) will improve your operational efficiency and profitability and which standard(s) may be prudent to adopt in light of the current business and political landscape?

Some observers say that with the Health and Safety Executive’s likely enforcement of a reviewed CDM Regulation at events from 2014, OHSAS 18001 may tick as many boxes as ISO 20121; also that ISO 22000 may be equally as business critical given emerging European Directives on food safety. Others have commented that lessons learned from natural disasters such as the Eyjafjallajökull Volcano’s ash cloud in 2010, may encourage stakeholder preference for ISO 22301 – Business Continuity.

ISO 9001 is likely to be the most recognised standard outside of the events industry so, for businesses selling to exhibitors or to event participants and visitors, there is a strong case for implementing this. ISO 20121 is an event specific management system for broad sustainability impacts, which will safeguard its long-term relevance within our industry – but ISO 14001 might be a better option for organisations who want to focus solely on environmental management, or who deliver services for clients who primarily sit outside of the events industry. Being clear about your overall objectives from the start means that businesses can work in a coordinated manner and achieve the

sam Wilson

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L H Woodhouse had to have IsO 14001 and IsO 20121 in order to work on London 2012

certifications that will deliver the maximum return on investment.

CEVA Showfreight has achieved ISO 9001, 14001 and 18001 and is planning for ISO 20121. Says Ray Myles, compliance manager, CEVA Showfreight: “There’s a current trend to gain certification to event sustainability ISO 20121, which is a great standard, but on its own it seems somewhat isolated without the solidity of the 9001 management system. Our first certification was to 9001, then 18001 and 14001 and now we are looking at 20121. We would certainly take the same approach again and in the same order.”

For FM Brooks, organiser of EcoPrint Live, ISO 20121 was an easy choice. Stefanie Theale, sales and operations executive at FM Brooks, comments that ISO 20121 has been a real asset to its operations. The standard has sharpened the company’s profile and increased its credibility as an organiser of a sustainability-themed event.

ISO 20121’s structured approach has also tightened FM Brooks’ processes.

strong platform for growth Many companies argue that certification provides them with a stronger platform at tender, particularly in a very competitive and cost-driven marketplace. Certification and standards are a clear “seal of approval”, says John Hathway, project management, Concept Furniture, which has ISO 9001 and is planning for ISO 20121.

Tony Marsh, managing director, L H Woodhouse, is in agreement – ISO 14001 and ISO 20121 were essential for his business and were required to underpin his company’s contract with LOCOG for the temporary equestrian stabling at London 2012. But Marsh also argues that it was important to achieve certification by an

accredited certification body and to use a consultant that was prepared to listen and not “pigeon hole” his business.

Marsh’s example proves how valuable and essential standards are to winning business.

And Mark Danvers, operations director at DB Systems, has noted this too.

He adds: “During 2012 we definitely saw a change in PQQ and tenders. Sustainability was given as prominent a weighting as perhaps health and safety in terms of points.

Furthermore, the quality control aspects of ISO 9001 actually helped us to research and develop an environmentally-themed product in ‘ecoXpress’, a solution for exhibitors wanting to save money and reduce their environmental footprint by allowing visitors to self-select and email themselves electronic collateral from the stand – making targeted and efficient sales follow ups a reality.”

DB Systems has successfully achieved ISO 9001 and is also planning for ISO 20121. And, in the agency world, it’s extremely evident that standards are of paramount importance too.

Organisations such as RPM, drpgroup and First Protocol are particularly focused on sustainability management. Talking to them, it’s clear there is overarching agreement on the benefits of standard adoption – an ability to meet the growing shift in client requirements with robust evidence, enhanced supply chain management criteria, cost and carbon savings, and the creation of a legacy which ensures that sustainability is not an afterthought but rather a vital part of the planning process.

In 2013, Wilson and Holloway will join forces in a marketing and operational partnership that aims to open up the discussion and understanding of management systems in the event industry.

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17

UN Climate ChaNge CoNfereNCe

Climate control The Qatar National Convention Centre hosted the UN Climate Change Conference from November 26 until December 7

W

November/December 2012 – involved ministers and senior political figures travelling to the Gulf state from nearly 200 countries, with a total of 17,000 delegates, observers and media participating.

The conference – enabling the UN’s “supreme body” on climate change to hold nearly two weeks of discussions – was organised by WRG Qatar and marked the 18th annual meeting of the UN’s Conference of the Parties (COP) on climate change,

Picture credit: Alexander Vlad and Sallie Shatz

ith the decision by the United Nations Framework Convention on Climate Change (UNFCCC) to host its annual gathering at the Qatar National Convention Centre (QNCC), the city of Doha was presented with the challenge of hosting the largest conference in its history.

The United Nations Climate Change Conference – staged across 12 days during

the event carried arabic theming

18 www.standoutmagazine.co.uk

17,000 delegates, media, observers and political figures attended the largest conference ever to take place in Doha

leading to the event being widely dubbed COP18. The discussions drew high-profile political figures from all signed up to the UN’s climate change convention, including environment and energy ministers from across the world.

The unprecedented number of delegates meant organisers required the creation of two huge temporary facilities, for use as dining and meeting areas and provided important break-out areas for delegates.

The challenge of creating these facilities was handed to De Boer, with a brief to provide 9,000 square metres of floor space and to source and co-ordinate a vast array of ancillary services including power distribution, lighting, carpeting, linings and seating. The fit-out needed to mirror the conference’s Arabic theme and to reflect the high standards of such a prominent international gathering and audience.

Working for QNCC for the first time, De Boer provided four Alu Hall and 24 Chalet structures, which were transformed into two large-scale catering and lounge facilities, immediately to the east and the west of the main conference areas.

The facilities, which each provided about 4,500 square metres of floor space, were

17,000 – visitors from 195 nations 1,500 – number of journalists attended 9,000 – square metres of temporary structure facilities 200,000 – cups of coffee served 5 – tonnes of arabic mezzes prepared 75,000 – litres of fresh drinking water drunk

used as key break-out areas, with De Boer also taking responsibility for a vast array of ancillary services including power distribution, lighting including Arabic lamps, carpeting, linings and catering kiosks.

The company worked closely with the client, from concept drawings to delivery, and met the brief of creating dining and meeting spaces. A further requirement was for De Boer’s temporary accommodation to meet Qatar’s extremely stringent civil defence standards.

Among various logistical challenges, De Boer needed to raise the structures more than a metre above the ground, in order to protect existing vegetation, and to complete the build in just a week and a half. The company was given two-and-a-half weeks to handle the internal fit-out with a total team of approximately 60 personnel on-site each day including sub-contractors.

The detailed logistical planning involved the supporting framework being put in place for both facilities, with De Boer’s structures being erected firstly on the “western side” for catering, then on the “eastern side”. This enabled the interior fit-out team to follow closely behind the main build, installing all decorations, soft furnishings, lighting and other ancillary services.

QNCC’s battalion of chefs, kitchen and service staff prepared and served 200,000 cups of coffee and five tonnes of Arabic mezzes during the 12-day event – in total, 128 chefs, 100 stewarding staff and 650 service staff worked on rotation with kitchens and serveries operating almost non-stop.

According to Jeremy Hagenbach, director of food and beverage at the venue, the event was the centre’s single biggest food and drink undertaking with 39 food outlets catering to many international tastes.

Just the food and drink requirements alone took almost a year to plan – for such

De Boer created dining and meeting area’s at QNCC

a large event, QNCC divided the building into zones, and appointed zone leaders to manage each area. And given the nature of the event, every effort was made to be environmentally-friendly.

In fact, 37,500 bowls made from Sugar Cane residue, 20,200 salad bowls and 30,000 drinking cups for cold drinks produced from natural starch, 120,000 knives, forks and spoons along with 150,000 coffee cups made from natural cellulose, were among some of the CO2 neutral, biologically degradable items used.

It was vitally important that the centre met the needs and supported the premise of the international event – this was achieved, as the centre’s design includes 3,500 square metres of solar panelling, which provided up to 12.5 per cent of the energy needed to power the complex each day.

De Boer sales director, Tom Evans, who oversaw the company’s work, said: “With the eyes of the world on Doha for such a high-profile United Nations gathering,

the quality of products and service from suppliers needed to be first rate. The challenge for De Boer was not only to create two large facilities to a tight deadline but to organise internal fit-out that met the specific requirements of theming and quality.”

He added: “This was the first time we had worked with the Qatar National Convention Centre but, having now supplied to Doha’s largest-ever conference, we hope to use our success as a springboard for future business across the Middle East.”

QNCC worked closely with WRG Qatar and De Boer

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19

UN Climate ChaNGe CoNfeReNCe

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Viewpoint

Opportunity knocks Event organisers – who gave you your big break? Stand Out editor, Caroline Clift questions where the next generation of events professionals will come from if industry is not prepared to lead the way and council budgets are being slashed…

B

y chatting to a number of event stalwarts it appears that many learned their craft by working as event officers in student unions – yet, with the news last month that university admissions are down, just where are the next generation of events professionals learning the relevant skills for industry?

Creative leaders are championing calls for more work experience opportunities to encourage young talent into the events sector. As I write, Nimlok is running a future design talent competition, offering one lucky higher education student the opportunity to gain three months work experience and a £250 cash prize.

Olivier Vallee, vice president commercial director at George P Johnson, is heading up a panel of industry experts to judge Nimlok’s Talent of the Future competition, and says

Some industry professionals may question the cost of training an individual, particularly if they have chosen not to take on the personal financial burden of higher education themselves. And some companies may also choose not to train people for fear of losing that investment when someone decides to move on – but I personally think that the issue has far greater implications for industry if no one picks up the gauntlet that is event skills and education.

Good managers are those which don’t castigate team members for making a mistake because there are greater lessons to be learned from discovering what did not work. But where is the next generation of event managers expected to come from if industry is not prepared to pass on essential skills learned through the ranks?

Lewis Field, head designer at Nimlok, says that in the age of austerity, a solid work

Good managers are those which don’t castigate team members for making a mistake because there are greater lessons to be learned from discovering what did not work that whilst experience is key, fresh-thinking minds are also essential in evolving the creative industries.

It’s essential for the creative and events industries to push boundaries and create more opportunities to give graduates a foot-hold in industry. However, there are those which do not relish the university route because a) it’s just not for them or b) education is just too expensive.

22 www.standoutmagazine.co.uk

experience placement and a portfolio of “real” projects can make all the difference to a career. But are you allowing someone that opportunity? Or does the thought of offering work experience or offering a graduate a placement fill you with dread? Indeed, do you have the time to pass on your event and production pearls of wisdom?

Young people must be given the chance to learn from the experts and manage their

Caroline Clift

own events. If you read my editor’s letter on page three then you will have discovered how a production manager I know feels that all local authority event managers look as though they’ve had all life and creativity sapped from them along with Whitehall budgets. But he also believes that local authorities which contract the skills of event management companies to do their job do so because they do not know how to organise an event themselves.

So my point… how can young people and those who choose not to attend university go on to achieve great things in the events world if they are not given a platform to do so? As the Government continues to slash budgets and make redundancies within council event teams must we look to the private sector to offer internships, apprenticeships, work placements and basic level entry into the world of events?

Thankfully, I know of many companies that do just that. But more needs to be done.

The question is who is prepared to give someone an opportunity, or is it so long ago that you have forgotten how desperate you were for someone to give you a chance?

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23

Marquees

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Step outside The marquee industry continues to introduce new styles, colours and shapes to the events market, offering organisers a greater choice of structures and tents

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he last 12 months have proven to be a testing time for marquee and temporary structure providers – scale and weather dominated the events industry in 2012, but large-scale events and a bit of rain do not phase an industry that relishes a challenge (and has shares in waterproofs and PPE).

In 2013, the events industry predicts a demand for traditional pole marquees, which suit vintage-themed fairs and parties, and there’s also a desire for upmarket products that steer away from cheaper pop up solutions that have blighted the market.

According to Keith Bishop, director at GL events Snowdens, 2012 saw something of a revival of traditional pole marquees with organisers of garden parties at Sandringham and Burghley House using them to create the right atmosphere. Pole marquees lend a retro, vintage feel and Bishop predicts that such solutions will be in demand because of

the kitsch quality they bring to markets, craft fairs and private events.

He adds: “At Chris Evans’ CarFest events, we used open-sided marquees with the wall wires replaced by portal beams, which enabled them to be used as pit garages for exhibitors’ cars. Innovations such as this, which allow suppliers to turn marquees into flexible, multi-use structures, will be a big feature of 2013.”

Bishop predicts client expectations to rise in 2013 with service, quality and safety at the heart of future contracts on the back of London 2012 and the Olympic and Paralympic Games.

Stephen Casey, managing director of Accio Group, is an agreement – he hopes that agencies and organisers will be more conscious of health and safety and believes that London 2012 has spawned within the events industry a new approach to working safely. He hopes that MUTA will endorse Construction Design and Management

(CDM) Regulations, acknowledging them as a safe working standard, as their adoption was proven at London 2012 to be safe.

MUTA – the trade body representing the marquee industry – is confident that the sector is already raising its standards, operating safely on event sites and putting best practice into play. It says that MUTAmarq-accredited marquee contractors have shown that they are complying with good health and safety practices, as it reports that independent inspections have noted an increase in compliance scores.

MUTA’s StructureSafe course was a recognised qualification for contractors at London 2012 – where the widespread use of marquees helped in the tremendous success of both the Olympics and Paralympics, it says. CDM Regulations played a prominent part too, and industry awaits clarification from the HSE – MUTA has said that although marquees and similar structures are exempt from the CDM Regs, they could still face enforcement as temporary structures at entertainment events are included in the scope of the regulations. But what’s an “entertainment event”? Industry would like some guidance, but putting regulation aside, the events market is optimistic as to what 2013 has in store.

Positive signs Berry Marquees created a chill out area with an octagonal roof

24

www.acciogroup.com

Stephen Hulme, director of sales and marketing, Berry Marquees, is feeling positive about the coming 12 months – he argues that event budgets which were held

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MaRquees Berry Marquees’ panelled walling system in use at a private event

back to avoid competing in an already saturated marketing and events space last summer, are breathing early signs of positivity into industry. Both the private and corporate sectors are signalling increased activity with products to launch and exhibitions in the offing.

Hulme and his team are expecting a productive year; hence Berry Marquees has invested in reusable panelled internal walling, which offers agencies and organisers an alternative to tack-off linings.

Hulme adds “In 2013 Berry Marquees will be investing in new flexible shapes and styles of structure to complement our existing range, but these new marquees will also be formed as stand alone structures. It’s part evolution, part enhancement as well as looking to meet market demands. We are currently talking with different manufacturers to finalise our design concepts.”

In early summer, Accio Group is also launching a “revolutionary portable building” and new hoarding walls – both

have been designed for the retail market but also have the ability to be utilised in a variety of events applications, says Casey, who also argues that the market is more positive.

Terry Yoell, director, Freeform Europe, is in agreement also.

Barkers Marquees’ traditional tents will be popular in 2013

Freeform’s Manta Ray

“We are quietly optimistic about the year ahead. Our niche market is still relatively small and continues to grow as people become more aware and familiar with the attributes of our products,” he says.

Freeform Europe launched into the market in October with its Octabar and Manta Ray concepts at The Showman’s Show.

Continues Yoell: “The Octabar provides a free-flowing space which can be rigged open, closed, or raised. The central area can be viewed or accessed from eight points and works well as a wedding reception, festival VIP or corporate entertainment space. We

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Marquees

Barkers Marquees’ Petal Pole Marquee and travelling barn

Freeform’s Octabar with sides raised

are also able to provide branded drop sides, which are interchangeable and provide an economical solution for product launches.

“The Manta Ray is our answer to the request for a structure which maintains the essence of the stretch tent concept but is simple to erect – the structure is an attractive, symmetrical shape for smaller outdoor events. We are able to brand the structure and provide drop sides for adverse weather conditions.”

Both structures are available in white, black, beige, hot pink, red, and platinum grey. Yoell adds that the Octabar concept has been well received by a number of larger rental companies and orders are looking good, as the market for “alternative temporary structures” grows exponentially.

Poles ahead Further, Barkers Marquees launched its Petal Pole Marquee in 2012 to complement its range of traditional pole marquees, and it also unveiled a Petal Frame Marquee, which has a scalloped roof canopy tensioned by wall poles. The Petal Pole Marquee is ideal as a party venue where there is soft and level ground but it is less versatile in an urban or confined environment. That said, it is available in a variety of spans from three to 18 metres and in a number of bay widths.

But the Petal Marquee is not the only project being worked on by Barkers – it is currently manufacturing a giant Tipi, and has recently worked on an unusual project, helping create a traditional timber frame barn for The Travelling Barn Company. Barkers

Instant Marquees’ pop up bar tent

Marquees was engaged at the design stage of the project, and supplied polycotton roofs, walls and gables to create the venue specifically for weddings and festivals.

John Fack, sales and marketing director, Instant Marquees, believes that 2013 will see a move to upmarket and high end products, moving away from cheaper quality, branded pop up solutions.

Instant Marquees is heavily promoting its Crossover and the Lounger, which is quick to rig and strong enough to be left up on a semi-permanent basis. The Lounger measures 4m x 4m or 5m x 5m and has been launched alongside a pop-up bar tent, which is to be used by Ludlow Food Festival.

Instant Marquees recently produced seven, fully-branded Guinness pop-up bars, measuring 3m x 3m, so that the brand could promote itself at all the Rugby games in Dublin. The brand used them at the Six Nations and the Heineken Cup, but also at the Autumn Series against South Africa and Australia. They have been so successful that Guinness has just ordered seven, fullybranded Loungers to replace the pop-ups to gain an advantage against Heineken with the Loungers due to be delivered in time for the 2013 Six Nations tournament.

Fack and his team have also introduced a temporary branding service for rental tents.

He explains: “The idea is that we can make a full colour, printed, velcro-on pelmet print, for either one, three or four sides of each rented pop-up. We can also do a velcro-on wall drop, 2.2m high x 1.5m wide. Clients with relatively short-term campaigns and events are finding it more cost-effective to rent the units and temporarily brand them than to buy them outright.”

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27

Marquees

Feature is sponsored by

snowdens predicts a revival of pole marquees

Fews Marquees has invested in new keder linings

Price and innovation According to Simon Maughan, director, JustRight Marquees, cost will play a key role in 2013 – pricing and the private sector will feature greatly over the next 12 months.

Maughan hopes to build on 2012, which displayed a trend towards shaped marquee structures, colour and graphics. And even though saddlespans have been around for some time, festival organisers are showing greater interest in JustRight’s smaller tri-span structures, he comments.

Adrian Thickens, managing director, Elan Marquees, believes that marquee providers must invest in innovative ways of operating to satisfy customer needs, and it’s a view shared by Ian Few, managing director of Fews Marquees.

In late 2012, Fews Marquees created a vast wedding marquee for over 1000 guests at An Asian wedding. Built on the lawns of Wollaton Hall near Nottingham, Fews’ Premium structure was fitted with brand new white flat keder linings to show off the under-side of the curved roof. The ceiling was then flooded with coloured LED lights and gobos creating a vibrant finish. Fews Marquees advised that having a simple white flat surface would bounce light around the room with patterns and colours hitting the roof space from all angles. By keeping things simple, the client’s budget was kept in tune, as the need to have additional decor was minimised due to the effectiveness of the white flat keder linings and lighting.

Ian Few, managing director, said “We invested in the keder linings as they produce a fantastic interior finish which still showcases the unique curved roof but more importantly as they are pulled taught

28

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in the roof space, they create a similar finish to tack-off but at a cheaper price. For the majority of clients that are looking for the best finish but can’t quite justify an additional cost, the linings are an ideal solution.”

But Fews Marquees realises that innovation, creativity and efficiency is required across all areas of the business. The company has made a significant investment in bespoke nylon-lined stillages to protect the aluminium frames in transport and storage. The majority of finished structures still have metal work visible even on the most decorated of marquees and so the decision was made to use purpose built stillages to ensure the longevity of the equipment.

Again, Elan Marquees share Few’s view.

Adds Thickens: “We recently invested in a new ‘mega volume double deck’ trailer that can transport a complete marquee on the lower deck large enough for a 600 person

formal dinner complete with all the tables, chairs and ancillaries on the upper deck, reducing transport costs and, of course, our carbon footprint in one go.”

Solutions and investments such as this are of great benefit to industry, as it proves that marquee providers are recognising that organisers and clients want a quality product, an efficient service and costeffective solution.

Continues Few: “Fews Marquees has continued to invest in their products and focussed on the quality of the finished article, which has all been done for a reason.

“We are very much looking forward to the year ahead and have already been invited to supply structures for clients we supplied in 2012. But more excitingly, we are continuing to get new enquiries and for us, 2013 could be better than 2012.

“Back in September we were cautious that there would be a saturation of equipment post Olympics but because there’s a vast array of different styles of temporary structures, if you have something different, and can offer an exceptional service, you’re on the right tracks.”

Pricing and the private sector will be key in 2013, says Justright Marquees

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29

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M3 Air’s new range is extremely versatile

M3 AIR’s inflatable structures bring a breath of fresh air to the events industry

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ith a market that is saturated with pop up structures and conventional marquees it is clear to see why many companies, brands and organisations are starting to use inflatable structures.

The collaboration of Evolution Dome and Ingenious Inflatables last year saw an exciting and new development of a brand and design that will take the event industry and world of inflatable structures to another level... M3 Air. M3 Air is very proud to have designed and developed the first “on the shelf” range of inflatable structures that are wind rated to 55mph as standard.

Company director, Ash Austin explains: “It’s a very exciting time for us. With health and safety being a key element in any event and the catastrophic disasters we have seen all over the world in the past years getting this wind rating was a number one priority for us. Having spent many years in the inflatable event structures industry and having seen the pros and cons that come with the structures I am very confident we have created a range of products that are like no other on the market.”

Inflatable structures hold many benefits over conventional marquees such as rapid installation and de-rig time, they are easy to transport and they can be branded easily, which makes them extremely eye-catching.

inflatable structures take events to another level

30 www.standoutmagazine.co.uk

The structures also have huge insulation properties and are eco-friendly.

The new range from M3 Air can be used for a variety of applications, everything from an exhibition stand to a temporary event structure that can hold from 50 to 3,000 guests and visitors.

With a full range offering “off-the-shelf” designs which cover domes, cubes and a variety of smaller more personal meeting structures, this is complemented by an inhouse design team, which can listen to your brief and design a cutting edge bespoke structure for the extra special corporate event, product launch or exhibition.

M3 Air is a breakthrough concept of five company directors all with extensive knowledge in the inflatable structures industry and corporate sector.

Richard Reed, company director, adds: “It’s been a very exciting year for Ingenious and Evolution Dome. With an extensive combined knowledge of over 30 years in the industry we knew this was always going to be an exciting and revolutionary product.”

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31

Flooring

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Good grounding Summer 2012 saw organisers turning to trackway and woodchip suppliers in their quest to cope with torrential downpours. As organisers rely on event infrastructure to combat muddy fields and waterlogged car parks, what are, and can, flooring suppliers do to help industry?

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he one thing you can’t control at an event is the weather, says Rick Barnett, managing director of Eve. Event companies spend time and money planning for every eventuality and they take the weather into account, but last year surpassed all predictions, he tells Stand Out. A mix of torrential rain, ice and snow caused many events to be cancelled.

For Eve, the next 12 months are already gearing up to be busy. Not only are Barnett and his team anticipating the re-emergence of events that were postponed in 2012 by weather or finances, but he also believes industry will see many more outdoor events that have been inspired by the Olympics.

“Last year we worked on two of the wettest events of the year at Windsor Castle – The Diamond Jubilee Pageant and The Royal Windsor Horse Show – which due to the weather would have been cancelled if a contingency plan hadn’t been put in place,” Barnett explains.

The site needed a lot of preparation to enable outside events to take place including in excess of 5,000 metres of temporary

vehicle roadway and 4,000 square metres of pedestrian walkway infrastructure.

Barnett continues: “As we moved closer to event day the forecast showed heavy rain through the remainder of installation, the event itself and also during breakdown, so we had to react quickly. We allocated additional equipment and quick mobilisation

Nothing works as good as aluminium roadway to combat the mud baths.

Plastic simply can’t compete with the vehicle movements round a festival site of installation crews to implement the contingency plan. We also put additional crews on standby throughout the event in readiness for any maintenance to the installation.”

Adds David Mayo, general manager, HPower Group, organiser of the Diamond Jubilee pageant and the Royal Windsor

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Horse Show: “It is one thing to be a supplier of ground protection kit but entirely another to be part of a team that has to find solutions at the drop of a hat. At Windsor, the heavens opened and we were a whisker away from cancellation. What saved us was people working tirelessly to stop the Queen’s back garden becoming a swamp.”

Smooth things over Teamwork is essential if organisers and suppliers are to work efficiently on-site – in fact, strong, almost seamless, relationships are needed especially if the outdoor events arena is to survive another wet summer.

Nick Russell, operations director, Trac, says that 2013 is already looking busy, with weather forecasters making early predictions of unfavourable weather in the summer months. As a result, he has seen more festivals and event organisers committing themselves to contracts. Such forward planning is of great benefit, Russell believes.

He explains: “On the ground, nothing works as good as aluminium roadway to combat the mud baths. Plastic simply can’t compete with the vehicle movements round a festival site.”

Trac offers organisers a variety of temporary roadway and walkways solutions, and is one of a number of companies developing business in readiness for the summer months.

“In 2012, all of our pre-booked customers were looked after as priority – we value their loyalty by booking Trac early,” he adds. “But

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Flooring rola-Trac’s i Trac product was used at Winter Wonderland

we also understand how frustrating it was to be caught out. We looked at every job to see how best we could help organisers.

Unfortunately, for some, it was a job too much yet we hope that people realised our willingness to help and that personal contact goes a long way.”

Last year Trac launched a plastic GroundTrac panel to cover those events

Likewise, Barnett too has made investments in additional stock in response to growing demand but also to provide additional product should events suffer at the hands of Mother Nature once more.

Trialled at a number of high profile events including V Festival and Goodwood Festival of Speed, Eve’s latest product offering, the Event Trakpanel, is being rolled out

contours – making it the ideal product for sensitive ground.

The right infrastructure According to Eco Track and Access, the

I suspect that the insurance companies will not pay out if the right plans and infrastructure are not put into place prior to the event taking place that don’t require large amounts of ground cover and that have crew at their disposal to move trackway when there is a requirement to do so. That said, Trac is investing in more aluminium stock this year to ensure kit is readily available should the heavens open and calls come flooding in.

extensively across Eve’s stadium shows and outdoor events.

It has been designed in aluminium with a continuous smooth surface to reduce trip hazards. It can bear loads of up to 70 tonnes, whilst protecting the ground beneath it due to its ability to flex with natural

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FLOORING

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Trac’s Portapath product is ideal for pedestrian access

Eve is predicting a busy 12 months

events season is extending way beyond what would “traditionally” be considered a normal “outdoor” timeframe. In response it has developed a patented, interlocking ramp edge system for use with its heavy-duty trackway. It is made from a special plastic composite material, which is safer and more-user friendly for pedestrians, as well as vehicular traffic. Plus, it has produced a cable/pipe ramped conduit system (patents applied for) for its Eco Gridmat walkway and portable flooring. This is an integral part of the system that fits onto the top of the flooring in any position and in any direction; it is designed for improved safety and to protect cables in wet conditions.

Adds Tony Booth, director, Signature Systems Europe: “People just can’t risk having an event cancelled so some up front preparation (and spend) has to be the order of the day. I think organisers are no longer going to, or at least will try not to, gamble on the weather being OK for their event – just a few quid extra per ticket would take care of the infrastructure needed to facilitate the event they are hosting. And I suspect that the insurance companies will not pay out if the right plans and infrastructure are not put into place prior to an event.”

Booth reveals that he is developing the company’s existing trackway services in the UK and is set to develop its rental business into Europe. Booth and his team, which installed UltraDeck, ArmorDeck, DuraDeck and MegaDeck at London 2012, are optimistic for 2013 and there are plans to add event carpet and turf products to its UK portfolio too.

Rola-Trac currently manufactures a range of products – three principal panel designs, each intended for somewhat different purposes and to carry different loads.

Rola-Trac is the smallest panel and is ideal for pedestrian areas; it has a wide variety of uses where protection between ground and user is required, such as tent/marquee flooring, walkways, outside display and pitch coverings. Supa-Trac creates a firm surface for walkways and roadways – it is suitable for turf protection and is also designed to carry cars and light industrial vehicles. Its flagship product is I-Trac, a composite interlocking panel system that creates a contiguous surface capable of dealing with all road going vehicles and extreme static loadings.

Rola-Trac’s portfolio of products helps it to meet the challenges faced by its customers, and Walmsley says that he and his team continually look for new opportunities to bring new solutions to market.

Similarly, GT Trax purchased quantities of new roadway panels, walkway pads and marquee flooring completing an investment of over £150,000. Plus, the company worked with a number of organisers to meet challenges brought on by the weather – Graham Crisp, director, GT Trax explains.

“From Spring to October 2012 we experienced very large demand for our plastic ground protection plates and temporary roadways. The demand was two-fold; existing clients who for the past years have taken a quantity of plates from us each year were increasing their orders by up to three times the amount they previously ordered and from new clients who cited the weather (and fear of the weather) as their motivation for hiring our plates and panels.

“These clients were from organisers of a wide variety of outside events, including: agricultural shows, festivals, game and bird fairs and numerous regional shows and events. Demand continued into September when we had to ship in three articulated lorry loads of plastic roadway panels from our partners in Holland just to keep up with demand. This was in addition to the panels we keep within our own hire fleet,” he says.

“We also refined our metal joining plates adding a pinning system to increase stability and reduce slippage and movement, and we fitted a plastic membrane underneath our LuxTrax marquee flooring for one client, as it was concerned that mud may seep up through the floor, as the underlying ground was wet. Judging by the amount of preorders and enquiries received in the latter part of 2012 for events in 2013, we expect this growth and demand to continue.”

Meeting demand The recent trend of wet summers has indeed resulted in increased reliance on ground stabilisation and trackway products to combat muddy fields and waterlogged car parks, comments Andrew Walmsley, director, Rola-Trac.

34

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AmsterdAm Light FestivAL

Images © Janus van den Eijnden

Glow in the dark The inaugural Amsterdam Light Festival took place along the capital’s streets and canals from December 7 until January 20.

Here, Felix Guttmann, the festival’s creator talks about the event, which attracted sponsorship from Philips and Heineken

A

msterdam lit up for 44 days across December and January when the first Amsterdam Light Festival (ALF) took place. A cultural festival of light and water, bridges and buildings were illuminated and national and international artists showcased their sculptures to visitors for free.

The festival, the brainchild of Felix Guttmann, also a director of the Canal Company, comprised four main elements: Boulevard of Light, Illuminade, Socialight and the Christmas Canal Parade as well as a multitude of partner events that aimed to engage local communities and tourists.

Guttmann founded the event, which has also benefited from the expertise of curator Rogier van der Heide, project manager Frans van Konijnenburg and Raymond Borsboom, director of O is 4, who took on the role of festival director. Guttmann said: “In previous years only the Christmas Canal Parade was held, and the Magere Brug [a bridge

36

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over the River Amstel] has been lit too. The festival’s objective is to show the art of light and water, enhancing the attractiveness of Amsterdam as a destination in winter time.

In doing this we stimulate artists – both

Janet echelman’s 1.26 Amsterdam was just one piece of work to be displayed at the festival

young and experienced – offering them an ideal platform for their work. We also create a social structure for the inhabitants of Amsterdam by offering them light in the dark period of the year.”

thousands of people visited and supported the festival

AmsterdAm Light FestivAL

Guttmann estimates that around 350,000-400,000 people attended the festival, bringing great economic benefit to the city and its businesses.

Guttmann added: “The festival is structured in various activities. The Boulevard of Light with eight installations ran for the entire period, the Illuminade, with over 20 installations ran from December 14-30. Christmas Canal Parade took place on December 15, Light my Ride happened on January 5, and the Best Wishes Tour took place on January 20.”

The festival’s Illuminade ran from 5pm until 10pm and took participants across historic parts of the city, a walking route of more than an hour, to take in 20 light art objects. The Boulevard of Light featured a myriad of light sculptures with buildings along the path between de Munt and the Amstel hotel opting to join in too with appropriate lighting. The Christmas Canal Parade lasted 45 minutes and Light my Ride encouraged anyone with access to non-motorised wheels such as bikes, skateboards and rollerblades to check out the light displays across city.

He commented: “The festival was established thanks to a unique mix of five types of funding. The city contributed both financially and in marketing support. Many parties have sponsored the ALF, which has been granted the ANBI Cultural Activity status, with cash or in kind.

“Corporate crowd-funding has also played a significant role in this project, as hotels, cruise companies and restaurants donate a portion of the extra income they generate through the festival. The cultural funds, such as het Amsterdams Fonds voor de Kunst, het Prins Bernhard Cultuur Fonds and het Stimuleringsfonds voor de Architectuur contribute, while Het Blockbuster Fonds has promised to participate next year,” Guttmann continued.

“By organising the event in the offseason its success directly increases the number of visitors to Amsterdam. For that reason the tourist industry is willing to co-fund the event on a voluntary and very direct basis, donating part of the extra revenues. This corporate crowd-funding model is revolutionary for Amsterdam, and a model for the future.”

The Amsterdam Light Festival is a public-private partnership in which the municipality, businesses and the various creative sectors are involved. The event has achieved sponsorship from Philips, Heineken, KLM, Rabobank, Madame

Tussauds and Amsterdam RAI and Amsterdam Marketing helped Guttmann and his team with international marketing.

Amsterdam’s national newspaper de Telegraaf has also publicised the event, JCDecaux has helped promote the festival and a city dressing programme featuring flags, banners and posters raised awareness too. Claessens Erdmann developed the festival’s visual identity, which has been central to an extensive press and social media campaign.

“Light festivals are blooming worldwide,” concluded Guttmann. “They give public space more meaning, showcase culture and the beauty of simplicity, and bring people together. The Amsterdam Light Festival turns the public space of Amsterdam into a feast of light, and inspires residents, tourists, professionals and anyone who is interested, to enjoy and discuss the light art together.

Looking to the future, I do believe that Amsterdam Light Festival will become one of Europe’s leading light festivals.”

Koert vermeulen, marco viñals Bassols, Pol marchandise and mostafa hadi’s OvO had impact

it is hoped that the festival will return in 2013

hvA minor Lighting’s return of the Bikes captured the imagination

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37

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38 www.standoutmagazine.co.uk

Chain gang

uK event companies learned many lessons from London 2012 – the spirit of the olympics was a motivating factor

In a year that saw London welcome the largest sporting event in the world, ISES UK commissioned a piece of research that would look into the supply chain challenges facing the events industry. Now, 12 months on, and the initial findings have been revisited – what lessons were learned and were concerns over supply and demand valid?

u

nless you have been hiding under a rock, a rather large and significant event took place last summer – London 2012 captured the UK’s imagination but its effect was only felt because of the UK event industry’s creative ability and technical know-how to produce an incredible spectacle that will live with generations forever.

In November 2011, the International Special Events Society (ISES) UK commissioned a piece of research that would analyse the anticipated challenges faced by the supply chain. Did UK event suppliers have valid reasons to be concerned over supply and demand? Would suppliers and agencies see large increases in work? Did the UK hold enough kit to fulfil a rising number of event contracts?

ISES UK commissioned Crewsaders to undertake the study, which saw more than 140 companies fill in a comprehensive

questionnaire and 24 one-on-one interviews take place with prominent industry players.

The report predicted a very busy Q2 and Q3 in 2012 – organisations would see large increases in turnover. However, shortages of skilled manpower and equipment over the period were likely to lead to inflated prices for manpower and equipment, as well as

demand. So, was that the case? And exactly how did the UK events industry fair in 2012?

Crewsaders’ marketing director, James Morgan revisited the original study and asked those he interviewed in November 2011 to confirm in 2012 their actual experiences, and a second questionnaire was also distributed to the events industry.

It was apparent that longer working hours, holiday bans, incentive and opt-out payments were used to encourage productivity gains tighter margins for organisations that had contractual pricing arrangements. The report also suggested that productivity levels would have to increase in an attempt to meet

According to the study, specific lessons can be learned by the wider events community, and the lessons learned relate to the three levels of organisational structure

www.standoutmagazine.co.uk

39

Learning the suppLy chain Lessons of London 2012

London 2012

Learning the suppLy chain Lessons of London 2012

that are needed to execute mega events, Morgan said. They relate to government, the events industry as a whole and individual business organisations.

The first lesson that can be drawn from this research was the need for demandside forecasting. Whilst this is standard practice for national and local government to do, for example in association with the accommodation sector, the absence of demand-side forecasts meant that uncertainty on what would be needed to meet demand existed throughout the events industry. This created a climate of panic and fear in some areas of the supply chain because it was not possible to accurately calculate demand. This fact also hampered confidence in investment.

It also created speculative investment with some suppliers taking risks based on hype. However, the research indicated that because the events industry is made up of many medium and small organisations that are geographically fragmented, it‘s not surprising that government departments and local authorities found the industry difficult to fathom and grasp.

industry to see. The first lesson is about communication. Communicating with the supply chain in good time is something that provided some business units with the various resources they needed for quality event delivery. And companies that communicated with staff on working longer hours, incentives to work and other issues can also be deemed as an asset.

But had communication with suppliers and staff taken place sooner, then some of the equipment, venue and staffing problems could have been avoided.

spirit of the olympics The research revealed that there was a shortage of skilled manpower over Q2 and Q3 in 2012. This meant that a significant amount of staff had to be recruited over the same period, but a shortage of skilled workers meant substitute staff were recruited mainly from the UK and a small percentage came from Europe, Australasia and the USA. To increase productivity various methods were used. It was apparent that longer working hours, holiday bans, incentive and opt-out payments were used to encourage

The absence of demand-side forecasts meant that uncertainty on what would be needed to meet demand existed throughout the events industry The second area where governance becomes “real” governance is through creating partnerships. In the context of the events industry, stronger governance between central and local government, and event industry associations that could deliver better outcomes in terms of understanding the industry and its requirements, underpinned by a robust research agenda would have gone some way to creating a more certain business environment in which the events industry would have been more confident to invest in. Investment in equipment, venues, and permanent jobs were muted due to the perceived risks in that uncertain environment. The research suggested that the fragmented agendas of multiple industry associations and limited engagement by Government with industry representatives did not help the situation.

With regards to individual businesses, the lessons learned were transparent for

40 www.standoutmagazine.co.uk

productivity gains. Interviewees reported that the “Spirit of the Olympics” was a key motivating factor, producing greater productivity and results.

Shortages of equipment were experienced too, although the shortages were not as serious as had been predicted. Events taking place in London during Q2 and Q3 were most affected, and the shortages were mainly felt by buyers of temporary structures and AV equipment and LED screens.

To combat shortages, supply chain verticals forced delivery and working partnerships. Partnerships were formed between UK and foreign organisations, with some UK organisations creating partnerships with international suppliers already experienced in mega events.

The research also revealed that cross-hiring equipment between similar suppliers was a common practice and that vertical partnerships were created in

James Morgan

the supply chain with both UK and foreign organisations. This was a success in terms of availability of equipment, efficient use of the units of production and UK companies gaining invaluable experience from partners with previous experience in Olympic events.

positive outcomes

A plethora of positive outcomes can be taken away from London 2012. Morgan’s analysis suggests that significant legacy dividends exist with individual organisations that put in the hard work now reaping the many tangible benefits.

In relation to manpower, the events industry has developed a new workforce with national and international experience.

This is a positive because industry now has access to a larger, more professional skills pool. And for those organisations that invested in training their staff, that investment has paid off as they can now boast a competitive advantage in the events market.

The experience of London 2012 has led to many companies implementing new internal and external management and working practices that have subsequently created efficiencies in the supply chain. Add to this the fact that many suppliers now have up to date equipment in terms of overlay, and the UK events industry has competitive advantage on an incredible scale.

The transfer of knowledge has also been a valuable lesson – the UK events industry is now more qualified than ever to execute quality events in any format, and that’s happened because savvy organisations had the foresight to create partnerships with like-minded companies with mega event experience. As a result, the sense of achievement that the industry feels after the success of a very busy Q2 and Q3 has been earned through hard work and commitment, and its impact will be felt for years to come.

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Water

Go with the flow Drinking water stations provide organisers with a revenue stream. Stand Out looks at how organisers and water experts are working together and uncovers some practical case studies

F

or some years now, the practice of purchasing an empty bottle at a festival and having access to clean and cold water is gaining in popularity. By purchasing a reusable bottle and being given access to unlimited, chilled water for the sake of £5 not only saves a festivalgoer from forking out pounds on costly bottles of water from concession stands but it also saves on the horrendous amount of plastic waste generated on-site.

In 2012, FreeFill, Frank Water’s ecofriendly festival initiative, worked with WOMAD, No Direction Home, Green Man and End of the Road, offering festivalgoers unlimited refills of cold water if they purchased a FreeFill bottle or wristband from a refill station or mobile unit. The profits made fund water projects in developing countries, and the concept is growing. At WOMAD, 2,686 bottles were sold.

There’s no denying it’s a popular concept particularly amongst eco-conscious event

FreeFill, Frank Water’s water initiative, is a hit with all ages

lovers. According to Adrian Mills, managing director, Watermills, there are a number of reasons why large-scale event organisers may wish to offer visitors such a water facility. He says it reduces plastic waste on-site, it saves water, which is often wasted by people running taps until the water cools down, and he argues that it is common to see people fill up their own bottle from a standpipe or tap tied to a fence – the water in which is often over chlorinated.

Such refill points offer filtered and chilled water at the volume required to fill a bottle so that there is no wastage, and they also offer a contingency should there be an unfortunate breach of water quality.

Adds Mills: “Festival and event organisers, and also concessions, can obtain an additional revenue stream from the sale of the designated bottles provided by the service provider. In some cases they can provide a profit share with charity projects.”

The service can be sponsored by brands with logos – companies such as Hydration Services, based in the Netherlands, offer a Hydration Station and branded bottle service, offering organisers a revenue stream, it says. Its Hydration Station uses a multi-bore membrane, which it says creates a 100 per cent barrier against any type of bacteria entering the water system from a municipal water network.

Mills and his team will launch at the Event Production Show an automated water

It’s vital to keep your visitors, and your event, hydrated

dispenser unit called Bottledock. Bottledock will be triggered by a proximity sensor – the refillable bottle will contain the chip or barcode technology, which will activate the sensor and also limit the number of refills. The bottles will have 20 credits, and organisers will be able to determine if all credits have been used and gather important information from the chip technology. The credit option can be disabled in cases of emergency or for total free vend purposes should the client wish to. Organisers also have a choice of three bottle options – flat bottles that roll up, a funky designer bottle or any bottle that has a pre-paid chip or barcode on it. Naturally, the flat bottles are a practical option, as they cut down on transportation costs.

Peter Coryndon, business development manager at MTD, agrees that any initiative that reduces plastic waste on-site needs to be encouraged.

He explains: “Water supply is all about eliminating any risk to the general public and providing clean and wholesome water.

The biggest changes that will come in the next few years are to do with the regulations and standards. All equipment that is used in the consumption of drinking water must be WRAS (Water Regulations Advisory Scheme) approved and I believe that the authorities

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43

Water

Feature is sponsored by

will start to look at events in the same way that they look at permanent installations.”

Again, Karen Wadley, company secretary at Trans Euro Site Services (TESS), shares Mills and Coryndon’s view – free refill services are a great idea and are a simple solution to tackling the mountain of waste created by plastic bottles. She believes that the year ahead looks positive and is optimistic that events impacted upon by the bad weather will go ahead.

TESS has supplied event organisers with drinking water stations, which gives the public access to free drinking water, for over 20 years, building close relationships with a number of now regular clients. When it comes to water, reliable service levels are paramount, and Coryndon believes that clients need full reassurance that high standards will be implemented.

MTD won the contract to supply 32 competition and 36 non-competition venues for the Olympic and Paralympic Games. And every site threw up its own little challenges, explains Coryndon.

He says: “Eton Dorney in particular was a very challenging experience for everyone involved – the weather had a huge hand in turning parts of the venue into something resembling a coastal marsh.

“Two teams of four spent almost two months laying over 15 kilometres of potable and waste water pipework, connecting over 60 U2 pumps and implementing systems with buffers of over 400,000 litres, which were in place to satisfy the LOCOG requirement of a four-hour event continuation should the main supply go down.”

MTD’s water fountains were also used across the Olympic Park, providing thousands of spectators with clean drinking

MtD provided water fountains at the Olympic Park

44

www.watermills.net

water. In fact, the free water service was so popular that LOCOG soon realised it required more units to satisfy demand.

MTD was not the only water supplier to have a hand in London 2012 – Water Direct was chosen by G4S to provide wholesome drinking water supply services for the temporary accommodation village that housed 3,000 MOD and G4S security personnel at the Olympic Park and other venues during the summer. This temporary accommodation village was created in a public park from scratch in 24 days.

Water Direct provided over 400 square metres of temporary water storage using 40 x 10,000 litre static tanks, from which the water was piped to accommodation, catering and sanitary facilities. It then filled these tanks on a 24/7 basis using dedicated drinking water tankers. In addition, Water Direct provided smaller static tanks and multi-tap drinking water points for personnel to fill and refill their drinking water bottles to stay hydrated whilst on duty.

To reduce the impact on highways in the surrounding residential and light industrial estates Water Direct arranged for a piped water supply to be extended to just inside the “village” boundary, with lockable tamper proof dual tanker fill points. This solution meant that it could maintain a secure wholesome water supply to all areas of the site without having to run 44-tonne water tankers in and out to remote fill points up to 13 times per day. Within the total occupancy period of 84 days Water Direct provided the village with around 25 megalitres of quality assured wholesome water by tanker, and was responsible for chlorination of the pipework infrastructure systems with daily water sampling and monitoring to ensure

Water testing is of extreme importance

that the quality assurance of the entire water supply system met all required standards.

Water safety is a massively important element, and Watermills is in the process of developing new methodology which could see water test results and harmful organics identified in 18 hours. Mills says that field trials are very encouraging, and that he and his team are testing the new methodology against standard procedures (currently accepted by the Drinking Water Inspectorate and BS 8550 and BS 8551 ACOP).

Adds Mills: “It is important to note that under current circumstances the sampler should get a water sample to a laboratory within six hours and then it will take a further 18-24 hours to obtain any indication and then a further 24 hours to cultivate the culture. At that point they report results and only then, will the result be conclusive.”

Early evidence from the new unit shows a conclusive and type specific reading in 18 hours, saving 36 hours. But Mills says that it is early days, but that it will no doubt change water and food safety procedures.

Mills adds: “On-site tests will help traders and concessions in their preparation for compliance with the food hygiene inspectors. I think this on-site test will help save a lot of time and money but most of all stress because you can reduce the time of identifying a failure or compliance.”

Water safety and the provision of wholesome water is an extremely important factor on an event site, so making sure you have stringent procedures in place is paramount, concludes Mills.

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viewpointS

A question of value?

Simon Hughes, chairman of Eventia, asks you to question whether you are actually of real value to your clients, or just another find on the bargain rail?

A

s January slinks off with its tawdry retinue of sales and clearances, bargains and end of season jumble sale desperation, we all hunker down to the long haul towards spring. In this grey winter, what can bring us cheer? What can we focus on that might lift our spirits and do us all some good?

Well, here’s my suggested tonic for the wintery season. Take some time out to think about the value of the goods and services that you provide to clients. I’m not talking about the mere financial value. Try looking at the relationship that you have with your key clients in a more rounded way – what is

it that you bring that adds real value, which improves their businesses, making it easier for them to manage and be more effective?

It is an interesting exercise to undertake and one that should involve everyone that works on the account. No matter how painful some of the home truths can turn out to be, focussing on the real value that you bring to the party is a really useful exercise if you want to improve your business performance and enhance the relationship that you have with your clients.

It was Albert Einstein that said “Strive not to be a success but rather to be of value” and paradoxically his great success was based on the value of a relatively few

Simon Hughes

of his ideas that turned out to be works of genius – in his lifetime he published over 240 papers, many of which are now ignored or have been superseded. So take a look at the value, not the quantity, the price, or the perceived success. You may just cheer yourself and your clients up a little bit too.

Here’s some good news…

Philip Day, vice president, National Outdoor Events Association (NOEA), looks at the good and bad news in relation to recent and upcoming event legislation

i

have become a fan of Leeds United FC – but before you start I am not talking about their skills on the pitch!

Rather, it’s 10 out of 10 for taking on the Yorkshire Constabulary over their policing bill and coming first in the High Court. Space does not allow for a detailed analysis of this case but suffice to say that the judge substantially limited what the police were entitled to charge for. The club still has to pay for the boys and girls in blue that are actually deployed on land the club controls but not for “ordinary” policing (albeit it at a higher level on football days) away from the ground.

Event organisers paying huge policing bills would be very well advised to re-visit arrangements – Leeds United FC saved

about £1 million a year as a result of this challenge, and this good news will be welcomed by industry I am sure.

2012 certainly brought more good news thanks to Fergal Sharkey. He was the champion behind the Live Music Act so we now don’t need a licence for live, unamplified music, anywhere between 8am and 11pm – hoorah, for common sense! And, there may be more to come.

The Government is looking at more de-regulation. For example, the Punch and Judy man and the Can-Can girls won’t need a licence to perform either. Industry will be waiting with much interest to hear of the impending outcomes but alas that’s about it for the good news. With regards to the bad… Morris Dancing is still a legal

Do you agree with Hughes? Are you valuable? Are you battling your local police force over policing costs for your event? Have your say at www.standoutmagazine.co.uk

philip Day

and unlicensable activity. Sorry, bad joke.

No, seriously, I am particularly concerned about the “Big Brother” trend towards having CCTV absolutely everywhere you go – towns, cities and events.

Don’t get me wrong, CCTV is a very useful tool and in the context of events, particularly helpful for crowd monitoring and control but the possibility of a 16-camera system in every beer tent or mobile CCTV at my local carnival is not one that enthrals me.

Perhaps, the management team at Leeds United Football Club could utilise the extra CCTV as goal line technology – but, I fear that also may be a waste of money.

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Jackpot Joy Duck

What the duck?

Fever PR helped create a Twitter and media frenzy when a 50-foot rubber duck floated down the Thames to promote Jackpotjoy.com’s launch of its Facebook FUNdation. But how did the PR stunt come about and what social media impact did it achieve?

G

reat Britain is renowned worldwide for its love of quirky and deep-rooted eccentricity – imagine then what the eyes of the world thought of our love of fun when a 50-foot high and 60-foot wide, giant yellow duck floated down the Thames.

Following months of planning, the quackers stunt was set adrift to launch

Jackpotjoy.com’s Facebook FUNdation, a scheme that encouraged consumers to apply for a grant so that their ridiculous ideas could be made true.

Explained Caroline Farley, senior account director, Fever PR: “The brief we received was to create a campaign that amplified the 2012 above the line creative of doing something Just for the Jackpotjoy of It and to increase spontaneous brand awareness

after months of hard work and planning, the duck set sail from London’s West India Dock, reaching London’s iconic tower Bridge at 10am – the balustrades were lifted to allow the huge bird to pass through

for Jackpotjoy.com. Fever and Things With Wings came up with an integrated campaign that dared the nation to have more daft fun in their lives and do something Just for the Jackpotjoy of It. “A FUNdation was created on Facebook with consumers invited to apply to the Queen of Bingo, Barbara Windsor, for funding. Anyone who created some daft fun was able to bid for cash prize rewards by sharing their daft fun experiences with their friends and family.”

Farley told Stand Out that an in-depth creative process threw up many suggestions but none matched the impactful idea of a giant rubber duck. According to Farley, the idea had the most talkability, an important factor when faced with the task of creating brand awareness.

Quack team The duck was made by Merlin Inflatables, and Fever PR also worked with river

www.standoutmagazine.co.uk

49

Jackpot Joy Duck

“On the day, the duck was followed by a branded boat carrying the hashtag #JackpotjoyDuck to encourage consumers to tweet their pictures, videos and comments. A plan was developed for all social media channels tracking the duck’s progress throughout the day with compelling photography and video footage, as well as fun competitions and facts and stats to strengthen consumer engagement.”

Hitting the jackpot

Barbara Windsor, Jackpotjoy.com’s ambassador and star of its television adverts, was on hand to christen the duck’s maiden paddle with a bottle of champagne

specialists Livetts Launches, The Port of London Authority and operations specialists Nicholas Alexander.

Farley continued: “There were lots of parties involved in the production and execution of the stunt so we did have to carefully manage keeping details of what we were doing under wraps. All parties involved were provided with a non-disclosure agreement to sign and we even gave the project a code name within the agency.

Fever PR monitored the PR and social media frenzy that ensued – on the day, Farley and her team made eight posts on Facebook and three were made the day after the stunt. Of those 11 posts, four contained the #JackpotjoyDuck hashtag to drive traffic, which received the following results: 990 likes, 933 comments and 608 shares, reaching 2,062,974 people on Facebook.

In relation to Twitter, Fever PR tweeted 25 times during the stunt. The hashtag was used over 1,000 times and 25.6 million Twitter impressions were generated as a result of the stunt.

According to Farley, 99 per cent of the branded Twitter mentions using the #JackpotjoyDuck hashtag were positive, resulting in the hashtag trending globally (#2 in the UK and #7 globally) – Twitter proved the most popular social media channel with 12,500 mentions.

YouTube also proved valuable with official videos of the duck receiving 20,972 views and there were more than 20,500 usergenerated and re-posted videos too.

All parties involved were provided with a non-disclosure agreement to sign and we even gave the project a code name within the agency “The launch of the duck was entirely dependent upon the weather, as we weren’t able to launch it if winds exceeded 15mph on the day and we couldn’t get an accurate weather forecast until 12 hours before the duck set sail.

“We gave a heads up to news and picture desks and broadcasters the day before the stunt to alert them to the fact it was happening and to encourage them to send photographers and camera crew to the banks of the River Thames.

50 www.standoutmagazine.co.uk

“The entire Just for the Jackpotjoy of It campaign was about encouraging consumer engagement with the brand and the social media strategy was built around this objective. We always wanted the campaign to be integrated so there was no particular emphasis put on any one channel.

“Social media was always going to be an important part of the campaign but the overall approach was to create an integrated marketing campaign tying in with the above the line creative,” Farley concluded.

created by an eight-person team with over 800 man-hours spent creating patterns, cutting and welding the sections together to produce the finished structure – the duck weighed half a tonne

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Win a short break at Butlins Minehead

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Each resort has its own character and appeal with a choice of varied meeting and event spaces, dining options and accommodation. Where else could your delegates be able to take an hour out to enjoy a traditional funfair? Or challenge each other at high ropes, climbing wall or laser combat in a bespoke team building activity?

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All three resorts offer everything you need in one place, from the ordinary to the extraordinary the Butlins Events team can ensure your event is a success.

This month, one lucky Stand Out reader can win a short break at Butlins Minehead resort in a Blueskies apartment, boasting a sea view, concierge service, dedicated parking, kitchen and lounge. The prize includes either a three or four-night stay for up to four people, access to the resort facilities including Splash Waterworld and day and evening entertainment.

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Terms and conditions: There is no cash alternative. There can only be one winner and the competition organiser’s decision is final. The prize is subject to availability and comprises either a three-night, off-peak stay (Fri – Mon) or four nights (Mon – Fri) in a two-bedroom Blueskies self-catering apartment for a maximum of four people. Over 18’s only allowed on a live music weekend. Prize winners will have access to resort facilities. Some activities are subject to additional cost. The prize excludes food and drink. The prize cannot be given or resold. All other booking conditions as outlined in our current brochure apply.

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NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

TSS

Rental Software Solutions

all Hire & Event CAD

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew. com W: www.affiniitycrew.com

Event-Staff Unit 27, Space Business Centre, Tewkesbury Road, Cheltenham, GL51 9FL T: 0870 415 1001 F: 0870 415 1002 E: info@event-staff.co.uk W: www.event-staff.co.uk

Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com

Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: mark@showforce.com W: www.showforce.com

DRAPING

CCTV

BARS

COMPUTER SOFTWARE

CATERERS

AV & SOUND EQUIPMENT HIRE Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents. com W: www.siriusevents.com W: www. seamlessplasmawall.com

Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@ peppermintbars.co.uk W: www.peppermintbars. co.uk

Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: info@cover-it-up.com W: www.cover-it-up.com

EVENT DESIGN & PRODUCTION Partridge Events Ltd 145 -157 St John Street, London, EC1V 4PY T: 0845 308 2427 E: jacqui@ partridgeevents.co.uk W: www.partridgeevents. co.uk

Connections is sponsored by

Connections is sponsored by

EVENT ENTERTAINMENT Motorcycle Trials Display Team New Hey Farm, Whitewell, Nr Clitheroe, Lancs, BB7 3AU T: 07854553151 E: sales@ inchperfecttrials.co.uk W: www.inchperfecttrials. co.uk PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents. co.uk W: www.pswevents.co.uk Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents. co.uk W: www.sunshineevents. co.uk The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www. messhamswallofdeath. com

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com Speedy The Parks, Newton-leWillows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices. com

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com

Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: info@reddoorevents.co.uk W: www.reddoorevents. co.uk

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@ paramedico.info E: allan@medcraft.org W: www. paramedicoevents.co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations. co.uk W: www.neoncreations. co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane, Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions. co.uk W: www.tseproductions. co.uk

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect. com W: www.rtbflorists.com

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION STANDS/DISPLAY Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: info@aluvision.com W: www.aluvision.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@ skylinewhitespace.com W: www. skylinewhitespace.com Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions. co.uk

CONNECTIONS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@ outthereconcepts.com W: www. outthereconcepts.com Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace. uk.com W: www.showplace. uk.com Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@strathmore exhibitiontrailerhire.com W: www.strathmore exhibitiontrailerhire.com Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXPERIENTIAL MARKETING Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com

FABRICS B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@ bbrown.co.uk W: www.bbrown.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol. com

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill, Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire. co.uk W: www.1stdefensefire. co.uk

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks. com W: www. edinburghfireworksstore. com

FLOORING & FLOOR COVERINGS Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway. co.uk Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk Grassform Little Woodbarns Farm Yard, Green Street, Fryerning, Ingatestone, Essex, CM4 0NT T: 01277 353686 E: sales@grassform.co.uk W: www.grassform.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk Ikadan UK Ltd P.O Box 6173, Innovation Centre, Gallows Hill, Warwick, CV34 9PP T: 01761 415389 M: 07775 332470 E: rm@ikadan.co.uk W: www.ikadanfloor.com

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@ productionfreight.com W: www. productionfreight.com

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0845 459 9875 E: Ian@ furnitureonthemove.co.uk W: www. furnitureonthemove.co.uk A Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks. co.uk W: www. welldressedtables.co.uk W: www.spaceworks. co.uk City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture. co.uk W: www.conceptfurniture. co.uk D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-onSevern, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture. co.uk W: www.d-zinefurniture. co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk

Connections is sponsored by

Connections is sponsored by Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@ europainternational.com W: www. europainternational.com/ so Furniture Hire UK Millmoll House, Crabtree Manorway South, Belvedere, Kent, DA17 6BJ T: 0844 567 5744 F: 0844 567 5751 E: lv@furniturehireuk.com W: www.furniturehireuk. com Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

IceMagic

furniture hire

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness. com

FURNITURE SALES Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture. co.uk W: www.fiestafurniture. co.uk

HEATING & COOLING SYSTEMS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com MCS Central Europe Sp. z o.o. ul. Magazynowa 5a 62-023 Gadki, Poland W: www.masterheaters.co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@ theprojectionstudio.com W: www. theprojectionstudio.com

LED SCREENS adi.tv Contact: Lauren Jackson T: 0800 592 346 E: info@adi.tv W: www.adi.tv

ICE RINKS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA T: 020 8317 7775 E: info@yslv.co.uk W: www.yslv.co.uk

LIGHTING

INFLATABLE STRUCTURES Evolution Dome T: 0844 335 1933 E: info@evolutiondome.co.uk W: www.evolutiondome.co.uk

Powerful Battery LED Uplighting

Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com

INSURANCE BROKERS Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor. com

Just Lite Productions T: +353 1 8068333 E: info@justlite.com W: www.justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com We supply our own transport & can deliver anywhere in the UK.

IPAD DISPLAY SYSTEMS Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@ eurostanddisplay.com W: www. eurostanddisplay.com

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting. co.uk

LINEN HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

CONNECTIONS MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees. co.uk W: www.fewsmarqueespremium.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www. thedomecompany.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross. org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical. com W: www.locationmedical. com St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org. uk W: www.sja.org.uk The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany. co.uk W: www. eventmedicinecompany. co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp. co.uk W: www.a1groupcomp. co.uk

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix. co.uk W: www.eventelectrix. co.uk

Four Jays Group Barling Farm, East Sutton, Nr Maidstone, Kent, ME17 3DX T: 01622 843135 E: enquiries@fourjays. co.uk W: www.fourjays.co.uk

Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@ fourthgenerationltd.com W: www. fourthgenerationltd.com

Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@ hpestechnical.com W: www.hpestechnical. com

Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: hire@loosrus.co.uk W: www.loosrus.co.uk

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com

Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline. co.uk W: www.thepowerline. co.uk

POWER DISTRIBUTION Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@ starpowergenerators. co.uk W: www. starpowergenerators. co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ArcGen Hilta Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators. co.uk W: www.eurogenerators. co.uk

Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd. co.uk W: www.templineltd.co.uk PROMOTIONAL PRODUCTS / BUSINESS GIFTS

The Edge (Systems) Limited Windsor Place, Penarth, Cardiff, CF64 1JL T: 029 2070 8702 E: sales@ theedgesystems.co.uk W: www.theedgesystems.

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Connections is sponsored by

PROMOTIONAL STAFFING Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople. co.uk W: www.moorepeople. co.uk Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com Tag Promotional Staff 7a Perry How, Worcester Park, Surrey, KT4 7PQ T: 020 83300 6154 F: 0208 5499400 E: enquiries@tagprom. com W: www.tagprom.com

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

SECURITY Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 M: 07446 746 936 E: info@aesltduk.com W: www.aesltduk.com

Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk. com/rental

VIP Security (Essex) Ltd 13L Basildon Business Centre, Bentalls, Basildon, Essex, SS14 3FT T: 01268 526212 M: 07961 803798 E: info@ vipsecurityservices.co.uk W: www. vipsecurityservices.co.uk

Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@ proproductions.co.uk W: www.proproductions. co.uk

Vespasian Security Ltd Harbour Court, Compass Road, North Harbour, Portsmouth, PO6 4ST T/F: 02392 295 503 E: info@ vespasiansecurity.co.uk W: www. vespasiansecurity.co.uk

Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices. co.uk W: www.riggingservices. co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@ btconnect.com W: www.artisangraphics. co.uk

Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

SOUND, LIGHTING & STAGING RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@therevolving stagecompany.co.uk W: www.therevolving stagecompany.co.uk

STAGING & RIGGING

AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk

Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events.com

G4S Events Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T:0800 085 9899 E: sales@uk.g4s.com W: www.g4s.com/uk-events

Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com

Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants, BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices.com W: www. richardseventsservices.com

Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld. com W: www.jigsawevents.biz

Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk

Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www. impactproductions.co.uk

STAND DESIGN & BUILD Twice Limited T: 07793 077371 E: tonywickham@ btinternet.com W: www.twiceexhibitions. co.uk

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@ londonducktours.co.uk W: www. londonducktours.co.uk

CoNNECTIoNS TECHNICAL EVENT PRoDUCTIoN

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www. thedomecompany.co.uk

Technical Event Production & AV / Event Hire

Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TEMPoRARY RoADWAYS

Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire. com W: www.davistrackhire. com

TEMPoRARY STRUCTURES

TICKETING

Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

TRAFFIC MANAGEMENT Exhibition Traffic Management

Perton House, Roslin Road, London, W3 8DH

T: 0208 979 0568 F: 0208 267 6630

E: ops@exhibition-traffic. :[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ co.uk i]Z Y^[[ZgZcXZ WZilZZc V egd[Zhh^dcVa!

W: www.exhibition-traffic. hbddi] gjcc^c\ ZkZci VcY XdbeaZiZ X]Vdh# co.uk

Leeds United Elland Road, Leeds, LS11 0ES T: 0113 367 6132 E: info@leedsunited.com W: www.leedsunited.com

Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@ norfolkshowground.co.uk W: www. norfolkshowground.co.uk Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

WASTE MANAGEMENT

Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@ grundon.com W: www.grundon.com

A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS 9dc i _jhi aZi ^i ]VeeZc### TRANSPoRT / oN-SITE LoGISTICS T: 01832 272065 ###bV`Z ^i ldg` F: 01832 272065

Mobile Promotions

E: sales@ajbigtophire.

L^i] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY â—? Unique sponsorship opportunities M J Church Event

New Brook, com Zm]^W^i^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ Titchmarsh, Thrapston, W: www.ajbigtophire.com Waste Recycling â—? Guaranteed contact with guests hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn# Northamptonshire,

Star Farm, Marshfield, Nr â—? Luxury Service

NN14 3DG Berry Marquees Ltd Chippenham, Wiltshire,

T: 01832 733460 Unit 4, Three Stars

SN14 8LH

F: 01832 732737 Trading Estate, Thorpe, T: 01225 891591 6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh Give your event the treatment E: sales@ E: events@mjchurch.com Egham, Surrey, TW20 8RJ mobilepromotions.com

W: www.event-wasteT: 01784 471410 :m8ZA :m]^W^i^dc 8ZcigZ! AdcYdc :&+ &MA EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9=

W: www.

F: 01784 439656 management.com %'%, %+. *%*% %'%- .,. %*+mobilepromotions.com Contact Sam Phillips ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` deh5Zm]^W^i^dc"igV[[^X#Xd#j` Smiths (Gloucester) Ltd E: sales@berrymarquees.

Ema Ashworth com UTILITY VEHICLE & GoLF BUGGY HIRE

T: 0845 450 5227 W: www.berrymarquees.

E: ema.ashworth@ com Morris Leslie (SE) Ltd smiths-gloucester.co.uk

Greenbays Park, W: www.smithsDe Boer Structures Carthouse Lane, Horsell, gloucester.co.uk (UK) Ltd Surrey, GU21 4YP Castle Park, Boundary

T: 01276 856642 Road, Buckingham Road WATER & PLUMBING SERVICES

F: 01276 859014 Industrial Estate, Brackley,

E: karen.gaden@ Northamptonshire, morrisleslie.co.uk Show Site Services NN13 7ES W: www.morrisleslie.com T: 01280 846500

Weybridge Business E: sales.uk@deboer.com Centre, Unit 18, 66 York W: www.deboer.co.uk Road, Weybridge, VENUES

Surrey, KT13 9DY

LH Woodhouse & Co.

T: 01932 228416

Cheltenham E: info@showsiteservices.

Ltd Racecourse co.uk Wolds Farm, The

Prestbury Park,

W: www.

Fosse, Cotgrave, Cheltenham, showsiteservices.co.uk Nottinghamshire, Gloucestershire, NG12 3HG

GL50 4SH T: (0115) 989 9899

Water Direct

T: 01242 539538 E: sales@lhwoodhouse.

B26 Earls Colne Business E: cheltenhamevents@ co.uk Park, Earls Colne, thejockeyclub.co.uk W: www.lhwoodhouse.

Colchester, Essex,

W: www.cheltenham. co.uk

CO6 2NS co.uk

T: 01787 223345 M: 07717 812676 Showplace

Kent Event Centre

F: 01787 223354 3 Stour House, Clifford

Kent Showground,

E: laurahenderson@ Park, Clifford Road,

Detling, Maidstone, water-direct.co.uk Stratford-upon-Avon,

Kent, ME14 3JF

W: www.water-direct.

Warwickshire, CV37 8HW T: 01622 633064 co.uk T: 01789 262 701 E: alison@ F: 01789 298 040 kenteventcentre.co.uk E: info@showplace.

Watermills W: www.kenteventcentre. uk.com

PO BOX 1176, Woking co.uk W: www.showplace.

Surrey, GU22 2BU uk.com

T: 0845 6031403

E: sales@watermills.net W: www.watermills.net

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Celebrating our combined Year’s Experience Plus Photographing, Creating and Branding First Class Events, Projects and Campaigns.

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mobile 0774 786 8050 ade@masqueradeuk.com mobile 0797 740 6316 paul@paulhames.com

You’re only as good as the company you keep.

If you’ve had an annus horribilis and made a resolution to ensure the next twelve months are less stressful, more rewarding and a whole lot more enjoyable – you’re just a free phone call away from summoning up a change for the best.

Call us today and arrange an informal review of your needs and expectations for 2013 and we’ll help make it a year to remember, for all the right reasons.

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Some of the good companies we keep happy year in, year out:

0800 389 6884

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