Stand out july aug 2013 by Cogent Multimedia Ltd

Summer 2013

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achieve event excellence

BIG DEAL NOKIA MUSIC • CHELSEA FLOWER SHOW • LONDON 2012 • MAXIFUEL • TENDERS

2839_Freeman_Stand_Out_AD_210x297mm_Outlines.indd 1

10/06/2013 16:32

s there a collective noun for cringing events professionals? After watching The Apprentice on the BBC last month, I think we should coin a phrase – judging by the number of event organisers that took to Twitter to tweet their dismay and vent their frustrations, I think a weeping crowd of cringing events professionals would be apt. I have no idea what Teams Evolve and Endeavour were thinking when they opted to produce corporate away days, paying little attention to their client’s brief and message. And, I sincerely hope that the corporate world, so vehemently hated by one contestant, did not get the wrong impression of our creative and fun-loving sector. Barclays Bank endured Army themes, sumo wrestling and a motivational speech whilst lastminute.com tolerated cupcake making and wine tasting as part of a “schools” themed event. Perhaps a Mad Dog 20/20 and Thunderbird tasting would have been more appropriate, and I’d love to ask project manager Francesca MacDuff-Varley exactly what a flamingo has to do with schools and lastminute.com’s message of collaboration and communication. Event organisers and marketers mostly shouted that they could not bear to watch such shoddy organisation and lack of direction. Many were embarrassed and the use of ostrich feathers to theme a “schools” marquee brought grown event planners to tears. The episode was painful to watch and showed that when you fail to link a business’ objectives to an event then you’re on a long slippery slope to failure. Given all the rants on Twitter, I’d love to hear how you would make your corporate away day “stand out” because we are an industry that delivers the right message with events. But enough of my ranting – I just wanted to say thanks for all your emails and calls following last month’s rant – there’s that word again – regarding tenders and ridiculous documentation. It’s extremely encouraging to hear that you all agree, but it’s worrying to discover that so many of you are banging your heads in frustration. All I’ll say is watch this space. Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Stace – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2013. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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EDITOR’S LETTER

Summer 2013

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contents

BIG deAL

soUnd thInkInG

Two thousand poker players took to the pitch at Wembley Stadium to play in the world’s largest poker tournament, the International Stadiums Poker Tour. Stand Out chats to Miles Nation, account manager of The Bigger Event, which managed and produced the inaugural event that saw poker professionals compete for one million euro. Hear how the event’s poker village was created in six inflatable structures on the venue’s hallowed pitch

RoAd test Maxifuel, Peugeot, Clipper Tea, Ginger Grouse, Monmouthshire Building Society and Volkswagen are all undertaking roadshow activity this summer. Discover what these brands are looking to promote and how their respective agencies are helping them to reach their target markets

GAme pLAn In January, LOCOG lifted the ban on companies divulging their involvement in London 2012. Almost one year on since the Olympic and Paralympic Games and UK event suppliers now talk to Stand Out about their experiences, lessons learned and what more could have been done

Nokia Music spends 40 per cent of its marketing budget on events. Here, Andrew Gaitskell–Kendrick, head of global product marketing for Nokia Music, discusses how the brand uses live events

pRemIeRe on pARAde Paramount Pictures and Live Nation drafted in Chromatic Productions to create a concert venue for the world premiere of World War Z. Muse played an exclusive post-premiere gig on Horse Guards Parade for the film’s launch. Steve Nolan, production director at Chromatic, talks timescales and staging

ReGULARs

8 Event industry news 10 Contract wins and the latest event tenders

Should tradeshows rotate in order to give everyone a share of the pie? Eventia explains

InstAnt pRoposAL The organiser of the National Wedding Show called upon Eventstagram to provide a social media solution that would visually engage visitors at the event – the company created a live photo sharing feed during the spring shows at both London’s Olympia and Birmingham’s NEC

59 Win a conference with Kent Event Centre

What’s coming up in the September issue?

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NEWs

Yorkshire Wildlife Park to open £1.2 million events facility The Yorkshire Wildlife Park is preparing to unveil brand new £1.2m conferencing and events facilities to corporate organisers – The Monkey Playhouse comprises a café and two new conference suites, catering for 100 and 140 guests respectively. The new complex benefits from a glass viewing window, which allows guests to observe the park’s troop of 17 baboons – the park’s latest residents are visible from the first floor Gallery Suite, which can cater for

100 guests. The Outlook Suite, the larger of the two spaces, is fully equipped with an AV system and caters up to 140 guests. The new facilities house outdoor break-out areas for meetings or for entertaining guests. Both the Gallery Suite and The Outlook Suite can be booked together, giving organisers the choice of separate drinks reception and private dining spaces or catering and breakout spaces that are separate from a main conference room.

Air Tattoo reveals plans for 2013 The Royal International Air Tattoo (RIAT) has announced further measures for the 2013 event – it has created a volunteer team called the Air Tattoo crew, drawing inspiration from the London 2012 games makers. The volunteer team will be on hand at RAF Fairford on July 20 and 21. RIAT will also benefit this year from a new enclosure called the Spitfire Lawn, which

will host veteran Spitfire pilot Joy Lofthouse and Adam Henson, a presenter on BBC TV’s Countryfile programme. The enclosure will resemble an English country garden, offering afternoon tea and views of the event’s renowned flying displays, which total seven hours. The new garden enclosure will be created in partnership with sponsor Cotswold Life magazine.

NEC and Vivid Experience to host 10,000sqm Christmas party venue The NEC and Vivid Experience have teamed up to create one of the UK’s largest Christmas party venues for 2013. All of the NEC’s Hall 12, around 10,000 square metres, will be used to accommodate parties for between 500 and 3,500 guests. A series of mixed party nights with tables of 10 upwards will also be available. Richard Longhill, managing director of Vivid Experience, said: “The NEC offers us

unrivalled options to create the next level of Christmas party, quite literally a ‘Christmas party world’ under one roof. We already have strong enquiries from companies looking to book the venue on an exclusive basis.” Guests at the Christmas parties – which will run from December 6 to 21 inclusive – will be treated to an evening of entertainment, indoor fairground rides and dinner by caterer Amadeus.

Free power advice for organisers Julies Bicycle, DeMontfort University, the Environmental Change Institute (ECI, Oxford University), and Midas UK have teamed up through Powerful Thinking, formerly the Green Festival Alliance, to offer festival organisers the opportunity to become involved with an important research project about energy saving in the events sector.

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By being part of this project, organisers can take advantage of discounts on monitoring equipment and receive free advice on how to reduce carbon emissions and energy costs by a minimum of 10 per cent. If you would like more information, visit www.juliesbicycle.com/about-jb/campaigns/ powerful-thinking

Land Rover appoints Universal Universal WorldEvents has been appointed as event management agency to the Land Rover Global Events Account. A dedicated team will look after the Land Rover business, and be branded as the Land Rover Global Events Team. Universal WorldEvents has also revealed an audience engagement team – eight members of staff are working in the department, which is headed by Joanne Brook, head of engagement.

Big tick for Logistik Group Logistik Group has won three Business in the Community (BITC) National Big Ticks for a second year. It was awarded the accolades for the company’s continued sustainable approach to the business and its impact in the community. The Big Ticks recognise Logistik’s positive impact including working closely with local suppliers, halving head office’s carbon footprint and increasing its involvement with the local community.

Coombe Abbey expands event space Warwickshire’s Coombe Abbey is expanding its events space by almost 700 square metres to cater for large-scale corporate gatherings and private events. The historic venue has erected a purposebuilt marquee, specifically designed for larger functions involving up to 350 guests. The new multi-purpose venue, on the hotel’s East Terrace, boasts its own bar, stage and dance floor, and will be the largest of Coombe Abbey’s eight function suites, which currently cater for between 25 and 180 guests. It will be accessible via the hotel’s main reception or its own private entrance, with the option to park a small number of vehicles alongside for new car and product launches.

White Label has been chosen by new food festival Meatopia to deliver a communications strategy to build awareness of the meat-lovers event. Meatopia, the biggest festival of meat and BBQ in New York, San Francisco and Texas, is coming to London – it will take place on September 7 at the Tobacco Dock. White Label will be responsible for securing brand partners. Dubbed as a “carnivore’s carnival”, Meatopia has been running for 10 years in NYC and is a celebration of BBQing, smoking and grilling. It’s a “rare breed” food event and celeb chefs such as St John’s Fergus Henderson, Pitt

Cue’s Tom Adams and Gizzi Erskine are already onboard, supporting the event. In the lead-up to the event, White Label will target aspirational food-loving consumers through a targeted social media campaign. Greg Saunders, creative director at White Label, said: “We’re hugely excited about Meatopia and think that it’s just what the UK has been waiting for. As a bunch of self confessed foodies ourselves, we can’t wait to see all of these chefs under one roof at such an amazing venue. As the target London audience are digitally switched-on and time poor, social media will play a key part in spreading the word.”

LSO St Lukes has added Jackson Gilmour and William Norris and Company to its list of approved caterers. Event Cornwall has launched a sister company – Mackerel Sky Events. Wristband technology that allows visitors and festival-goers to experience augmented reality using their phone has been launched by PAC Wristbands. Keith Prowse has teamed up with the Manchester Velodrome to offer corporate hospitality packages. Blackpool’s Air Show has been extended to two days – it will take place on August 11 and 12. Aesthetics Event Staff has signed a three-year deal to provide event staff to Silverstone Circuits for all of its key events. The organiser of the Liverpool International Music Festival has announced the creation of Summercamp – the event will take place in August at the city’s Baltic Triangle. The Royal College of Surgeons is opening its doors to organisers on July 30 with a showcase event. To attend, email Emma Hayes – ehayes@rcseng.ac.uk Live from Jodrell Bank has introduced camping at the event for the very first time – Camp at my Event will manage the site, a short bus ride from the event.

Agency hits streets to fill skills gap London events agency, Chillisauce, has ditched traditional recruitment techniques and taken to the streets in order to find staff. Steve Perkins, head of corporate events at Chillisauce.co.uk, has opted to take matters into his own hands, donning a sandwich board and pounding the streets of London in order to spread the word. The company is looking for new recruits to join its team, but bosses at the company say outdated methods of advertising vacancies are failing to bring in the bold and dynamic people they want. Perkins explained: “We see headline figures every day about how many people are out of work or looking for jobs, so you would think we would be flooded with

suitable candidates, but that has simply not been the case.” Chillisauce says that it has poured more than £30,000 into recruitment companies and channels over the last year without seeing much return. It has now pulled the plug on traditional methods and got more creative in its bid to find account managers. Perkins added: “The traditional recruitment system is failing firms like ourselves, who need creative and forward-thinking talent, but the same old tired methods seem to be getting tired results.” According to Perkins, the lack of interest from suitable candidates has been disappointing – Chillisauce.co.uk is recruiting for a range of positions.

Silverstone has appointed Amanda Macchi as head of corporate sales. Tapenade has unveiled a new corporate hospitality menu. Reed Travel Exhibitions has launched Africa Travel Week. Six boxing matches will take place in the Olympic Park’s Copper Box Arena – Frank Warren has signed a multi-fight agreement with venue operator GLL. Nano London 2014 has launched – the conference will run from June 17-19. CCT Venues has launched new venue Canary Wharf Bank Street.

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News

Carnivore’s carnival to descend upon London’s Tobacco Dock

Tenders and conTracT wins

Tender time

Are you looking for new business opportunities? Take a look at the latest tenders and discover the most recent contract wins in the events industry Renfrewshire Council has issued an event services tender. It wishes to create an event services framework with a number of experienced contractors. It has devised the framework tender into lots: Provision of fireworks and pyrotechnics display (lot 1), stage hire, sound and lighting and site and production management (lot 2), marquee hire and associated provisions (lot 3) screen hire and associated provisions (lot 4), event programming and associated services (lot 5) and portable toilet hire (lot 6). The deadline is 2pm on July 2.

PA and audio equipment, electronics and sound/AV accessories, AV services, power and emergency lighting, communications equipment, CCTV equipment, security, first aid for outdoor events, utility vehicles, furniture and catering equipment, flags, bunting and banners, fireworks and managed services. Email tenders@espo.org – the deadline is 5pm on July 1.

The Eastern Shires Purchasing Organisation (ESPO) has issued a major event tender – it is looking to create an events and festival equipment framework so that it has a valuable pool of events services and equipment suppliers to draw upon. The event and festival equipment and services framework, which will run for two years, has been drawn up into 21 lots: Barriers, fencing and towers, trackway, marquees, ticket offices, temporary site offices and dressing rooms, toilets/plumbing services, event waste management, staging, stage lighting, stage pyrotechnics and temporary flooring, rigging services,

Danco is celebrating a raft of contract wins. The Bristol-based company has won tenders to supply both Plymouth University and the University of West England with structures for its graduation ceremonies and it has also secured contract extensions with four large shows that it has been associated with on a long-term basis – Badminton Horse Trials, the Royal Three Counties Show, Hampton Court Flower Show and RHS Tatton Park. The British Council has issued an event services tender – it is inviting companies to pitch for its Going Global 2014 event, which will take place at Miami Beach Convention Centre from April 29 to May 1. The two-day event comprises an opening and closing plenary presentation

danco has won the contract to supply Plymouth University with structures for its graduation ceremonies

for approx 1,200 delegates, a series of 30+ mini-plenary – parallel sessions for up to 300 delegates, presentations, an exhibition of 40 stands and networking. Email brian.dmello@ britishcouncil.org if you are interested. The deadline is 12pm on July 12. Smyle has been appointed to event manage the three-day World Islamic Economic Forum at ExCeL in October. GL events Slick Seating has won the contract to supply 1,600 seats to the PSA Men’s World Squash Championships in October. Silverstone Circuits has appointed Detail to design, manage and construct its official trackside hospitality facilities at the Formula One British Grand Prix. Detail’s designs will be enjoyed by more than 7,000 covers at Lakeside Terrace, Silverstone Six and Club Silverstone. The contract is a three-year deal. Glasgow 2014 has issued a tender for staging and support platforms. The deadline is August 2. It has also issued a security tender with a deadline of July 31.

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InTernaTIonal STadIuMS Poker Tour 2013

Big deal Two thousand poker players took to the pitch at Wembley Stadium to play in the world’s largest poker tournament, the International Stadiums Poker Tour. Stand Out chats to Miles Nation, account manager of The Bigger Event, which managed and produced the inaugural event that saw poker professionals play in six inflatable structures on the pitch

iles Nation is taking five… he has just finished load out – 2,000 poker players have departed Wembley Stadium following six days of poker playing, taking part in the very first International Stadiums Poker Tour (ISPT). The tour is the largest ever poker event and combines online and live gambling –

2,000 players competing for a guaranteed prize pool of one million euro. Nation and his team have event managed the entire tournament, which has seen 200 poker tables set up on Wembley Stadium’s hallowed turf, housed within 3,450 square metres of inflatable structures, each named after famous football players. “This is the first ever ISPT,” explains Nation. “The idea was born in July 2012 and

The ISPT inflatable village saw its structures named after famous football players including Beckham, Cantona, Zidane and Pele

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it’s been a tsunami of activity since then! The event started online in February with 10 per cent of the players playing online, qualifying for the live stages.” Six inflatable structures housed 2,000 poker players – 10 players at each table, playing to win a place in the final, which saw just six people compete for the prize pot. “We proposed the idea [of using inflatable structures] to ISPT because we only had 16 hours build time. We went in straight after the England vs Ireland football match, so we needed a solution that was easy to erect in a short-time period. We had been looking at various stretch canvas and marquee solutions to cover the entire pitch but they would just take too long to build. We needed a weatherproof solution that looked epic and made players feel as if they were inside the stadium and could be built in 16 hours. “Inflate came to us with a solution and everyone loved it. We created a poker village using six inflatable structures with each inflatable named after a famous football player. The players could walk between each inflatable and really get a sense of being inside the stadium.” Nation and his colleagues Justin James, Lloyd Herman and Adrien Lomagro, worked with Event Production Solutions, Showforce, Hewden, AT Comms, Themetraders, Furniture Hire UK, Service Graphics, OMM and Audiolink to deliver the event. Continues Nation: “The brief for us was to event manage the entire tournament and

InTERnATIOnAl STADIuMS POkER TOuR 2013

ensure the smooth running with all the partners and representatives. We managed the relationship with Wembley, as well as all the suppliers involved. “Time was the most challenging aspect of the build. We had a crew of over 100 to complete it, so it was very important to ensure we were working people every minute of that 16 hours in order to complete on time.” The event began on May 31 and ran until June 5, however halfway through the tournament, the poker tables moved from Wembley’s pitch and into the Bobby Moore suite because the build for Capital FM’s Summertime Ball on June 9 had to begin.

Back 2 Back, Casablanca, Octink, David Cummings Photography, Revive Touch, Eyecandy, A Class Corporate Travel, ESM and Emblaze Productions worked on ISPT supplying equipment and services

Event Production Solutions (EPS) provided 700 square metres of pathways, which linked the ISPT inflatable village together – a crew of 18, led by Jeremy Simpson, business development director, and Michael Johnson, operations manager, managed the build. Astro turf was laid on top of EPS’ Temp-A-Path flooring. EPS also supplied the flooring inside the inflatable structures

Poker face According to Nation, the event was marketed heavily through digital platforms: “With online gambling being so popular a digital presence is key,” he continues. “We also did a fair amount of press stunts prior to the event from landing a helicopter full of famous poker players onto the pitch to doing a series of skydives and creating fun and exciting videos! One in particular reached over 30,000 hits.” The promotional footage and marketing campaign advertised the inaugural event and encouraged poker fans to attend and watch the tournament. Anyone over the age of 18 could watch the event free of charge but had to first register with Dusk Til Dawn, the holders of the gaming license. The fans could stand next to their favourite poker players and also enjoy a tour of the stadium. “The inflatable poker village was busiest between 12pm and 8pm,” adds Nation. “Between 300 and 500 people watched each day.” Looking back Nation believes that it would have been great to run the event through the night to utilise lighting within the stadium – doing this would have changed the “look and feel of the whole show”.

Poker players and fans from all over the world travelled to Wembley Stadium to witness the first International Stadiums Poker Tour

Now Nation’s thoughts have turned to the next stage of the tour. “With the event being the first, and also calling it International Stadiums Poker Tour, the first one needed to be held at a landmark location and what better stadium than Wembley!” he concludes. “Now, the tour will head to the O2 Arena in Prague and more venues are to be announced. We are currently in discussion about the next event but we are looking at a worldwide deal after the success of London.”

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BIGGER. BRIGHTER. LOUDER.

PLASA London will take place at ExCeL London for the first time from 6-9 October 2013. New products, world-class speakers, co-located conferences & special events, live demo areas and networking. ExCeL is a world-class venue located 5 minutes from London City Airport. It is within easy reach of Central London via the Jubilee line and DLR train services. For more info on how to get there, check out the interactive guides on our website.

NEW FOR 2013:

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RHS CHelSea FloweR SHow

Image © Jonathan Hordle/Rex Features

The Grand Pavilion benefits from a ventilation system in the roof

Blooming lovely The Royal Horticultural Society’s (RHS) Chelsea Flower Show has blossomed over the past 100 years. The annual event welcomed garden lovers to the Royal Hospital Chelsea, who flocked to see the latest horticultural trends. Here, Sarah Easter, acting show manager, discusses how the RHS team chose to mark the event’s 100th anniversary

very year the very best garden designers, nurseries, horticulturists and florists descend upon the Royal Hospital Chelsea. Bursting with colour and originality, the Royal Horticultural Society’s (RHS) Chelsea Flower Show is a haven for gardeners, Delivered by a team of creative events professionals that transform the compact space into a floral paradise, the Chelsea Flower Show celebrated a milestone this year – 100 years – the ultimate in flower power. Sarah Easter, acting show manager, is supported by deputy show managers Dave Green and Clare Greene, and an operations team headed up by Lynsey Wollaston with support from Joanna Stewart and Rachael

Lakin. Together, they are Team Chelsea Flower Show and join Anita Foy, head of shows development, to design and deliver the annual event. But how do you keep a cherished event fresh when there is little space to make major site changes? “Chelsea is a compact site and we can’t move our Great Pavilion,” explained Easter. “This means that our biggest problem is being able to see the back of so many show elements, so for us screening is massive. To help with this problem, this year, we used vintage images from the RHS library to give people something interesting to look at, and we used images of our own RHS gardens to screen areas off.” That said, Easter says that the team has been able to make some changes – it’s

paramount to keep the show fresh and deliver the best event for the visitors. She continued: “Everything we do is constantly under review. We spent six months of the year looking at tendering –

Neptunus provided 1,950 square metres of temporary structures

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RHS CHelSea FloweR SHow

lots came out of that and we realised that we were already using the best suppliers. It’s important that we spend time on this because it’s a tight event site and so having people that we can rely on is vital.” Despite the event’s compact nature, the 2013 Chelsea Flower Show did witness some changes – Arena Group was contracted to provide an Arcus structure to accommodate sponsor M&G’s VIP dining and hospitality area. The structure stood at 20m x 73m and also housed the show’s new Rock Bank Restaurant. Added Dan Bluff, project manager at Arena Structures: “In past years we have supplied two separate structures, whereas this year to maximise space we joined them using a 20m x 8m mezzanine level with a tunnel underneath. This allowed the kitchen to be moved above the tunnel creating more room for the hospitality areas and allowing the restaurants to increase covers.” The tunnel measured 20-metres long and eight metres wide, and featured a light installation delivered by Immersive. “The mezzanine spanned across Southern Way – a main throughway for good vehicles during the show’s build,” said Bluff. “We liaised extensively with the show’s operations team to plan the structure’s construction around the wider site plan, building the tunnel last so that the large vehicles could continue to have access.” Neptunus and De Boer joined Arena in supplying temporary structures to the event – Neptunus supplied 1,950 square metres of temporary space, which created the Hospitality Village operated by luxury brands Fortnum and Mason and DO and CO, and De Boer supplied the show’s Great Pavilion. The Delta System structure, which includes a ventilation system in the roof and walls to ensure a comfortable environment for both the exhibits and visitors, has been the centrepiece for the world famous exhibition for the past 14 years.

The Grand Marquee during the 1990s

16 www.standoutmagazine.co.uk

With a higher roof and free from the support poles of the old canvas-style “Grand Marquee”, which housed the in-door exhibition area for 86 years, the bespoke pavilion has made it easier for garden designers to work in.

Fresh thinking The 2013 event celebrated the show’s past but looked to the future of gardening – exhibitors were encouraged to recognise these elements on their stands. Three exhibitors within the Great Pavilion had exhibited at Chelsea for 100 years and many more had been at 50, 60 and 70 shows. Continued Easter: “Naturally, content is the biggest thing for us because we have to keep the show interesting and fresh. The top designers join us every year with new planting styles and sculpture and new for 2013 were our Fresh Gardens where people had to think outside the box.” One garden of particular interest was created by the University of Lincoln and Harfleet and Harfleet – called Digital Capabilities, the garden connected to the Internet and featured a concealed area. When people tweeted and used #RHSChelsea the panelled screen was activated and revealed parts of the garden. The feature encouraged interaction and visitors had to use social media to see unique content at the event. Explained Easter: “The Fresh Gardens were introduced to Chelsea in 2012 but this Twitter garden gave visitors a very different view. In fact, it was so popular it crashed Twitter at one point.”

The event and exhibition Partnership, equinox Security, Thorns, Sagum events, Just loos, eTMS, lion Trackhire, etherlive, Thorns and Show Site Services provided equipment and services to the organisers of RHS Chelsea Flower Show – the flower show’s Grand Marquee looked very different in 1931

Exhibitors and designers played a major part in Chelsea’s 100th anniversary celebrations – their efforts to mark the momentous milestone were joined by further new additions to the event – a concert was held on the Friday evening in conjunction with Opera Holland Park. Guests enjoyed music and the gardens from 8.15pm until 9.30pm and the new move exposed Chelsea to more than a purely gardening audience. Also new for 2013 was an award ceremony, which saw Alan Titchmarsh present the RHS awards to the winners on the show’s bandstand. Easter is now planning the shows for 2014 and 2015 – she works on a 15-month planning cycle and applications for show gardens are being distributed as Stand Out goes to print. She said: “We are having lots of exciting talks with potential garden sponsors because we are already working on the next two shows. It’s a never-ending workload because we have to keep the show interesting but it’s definitely time for a holiday for the team and me. It will be good to have a bit of a break.” How about a spot of gardening?

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BRAND PROFILE

Sound thinking Nokia Music spends 40 per cent of its marketing budget on events, proving it values the power of the medium. Here, Andrew GaitskellKendrick, head of global product marketing for Nokia Music, discusses how the brand uses live events to target its core demographic

ndrew Gaitskell-Kendrick is Nokia Music’s head of global product marketing – it’s his responsibility to position the digital music service and app in front of a worldwide audience, which comprises those aged 18 to 24 in Russia, India and China and 24 to 30 year olds in America and Europe. “Our demographic is quite young,” Gaitskell-Kendrick explains. “And our core target market changes all over the world.” Gaitskell-Kendrick is sat with Stand Out, drinking tea, chatting all things event-related

Lianne La Havas played Liverpool’s Rampworx indoor skatepark

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– he’s responsible for a multi-million pound budget, which he reveals 40 per cent is allocated to events. Despite such a major responsibility, he’s unassuming – quietly confident and recognises the synergies between music and events. He is void of the ego evident in some music types and says that successful events require a detailed and disciplined approach, driven by process. “With events, so much attention to detail is needed – it’s so easy for one daft thing to be overlooked, so it’s important that you trust the agencies that you have on the ground,” he says.

Nokia Music works with Mission PR and Mac Presents in the USA – both companies work with Gaitskell-Kendrick on a rolling schedule of events. “I’ve always enjoyed working in music,” he says. “There’s nothing quite like the excitement of an album launch.” Gaitskell-Kendrick reminisces about his days with Virgin where he enjoyed marketing roles with Virgin Money and Virgin Coke. Before he joined Nokia Music, he was head of marketing with Virgin Megastores. He has a back catalogue of events under his belt because he always needed to show consumers who the next big artist would be and have them play live sets within his stores. That was five years ago and his role at Nokia Music sees him market the global brand’s services. He is a massive advocate of events and is currently planning trade and consumer activity to push the Nokia Music brand forward. “In November we’ll be running Nokia Music Connects in Mumbai – the Nokia brand in India is very different. The brand is very strong over there with Nokia at number one and Coca Cola at number two, and we believe it’s because we’ve built an association with music. “Nokia Music Connects reinforces the relationships that you have to have to be successful in the music industry, with record

labels, and publishers and app developers. We see a massive benefit in getting everyone together once a year. Originally, Nokia Music Connects was a business event but we are increasingly seeing how business pushes into the consumer space. “Last year, we worked with Bollywood star Priyanka, an advocate of the Nokia brand, and we helped her to launch her album – we got a nice consumer pick up out of that, and because we may only go to India once or twice a year this event is so important for us.”

BrANd profiLe

Nokia’s This is Lumia launch last year with deadmau5 was the catalyst for Nokia Lumia Live Sessions

essence and ethos of Nokia’s free music streaming service, Nokia Music, the main aim of these sessions is to help people discover new music and talent. Gaitskell-Kendrick continues: “Nokia launches 20 phones a year and so it’s hard to get a phone launch to stand out. The deadmau5 event did it. It threw the phones into the consumer spotlight and we got great engagement. The footage was used by deadmau5 in his official video for his single – our investment gave us more of a 360 degree marketing investment and we could use the content from the event for our above the line and below the line campaigns.” Technological advancements, the rise of social media and the immediate 24/7 society that we have come to expect, and enjoy, has resulted in the easier justification of events, he strongly believes. “When we started creating events, we spent money on them but couldn’t get the same return on investment on them that we do now,” he explains. “We began the Lumia Live Sessions in April – the idea behind them is to take an interesting artist, a name who you may recognise but will not have seen, and stick them in an unusual venue with 150 competition winners and influential media types and journalists. “In Bristol, Ghostpoet played the Anglican Chapel, in the Arnos Grove Cemetery, in Liverpool Lianne La Havas headlined an intimate acoustic gig at Rampworx indoor skate bowl in Aintree, and in Glasgow Slow Club played the Britannia Panopticon. “So many brands are doing gigs now – we needed to do something different to give the events talkability.” The Nokia Lumia Live Sessions are exclusive events, which are hard to get

The Anglican Chapel hosted a Nokia Lumia Live Session

in, but that are easy to physically access. Gaitskell-Kendrick has learned that the convenience of a venue has a direct correlation with actually how many people will turn out for a gig. Six Lumia Live Sessions have been planned but they are so successful that one more may be added to the schedule, for London, later in the year. “We know that people love discovering new music and Nokia Music makes that really easy to do.” Nokia Music is to headline Brisfest, which takes place in September, because the company is a major employer in Bristol and wishes to reinforce its local community links. It is also sponsoring Live Nation’s first ever Rock the Beach in Finland. The festivals are at opposite ends of the spectrum in terms of size, scope and scale but each live event brings a significant benefit to the Nokia Music brand. Gaitskell-Kendrick concludes: “Forty per cent of our marketing budget is spent on events, that’s trade and consumer. It’s a high figure but we recognise that music and events lend themselves well together.”

events with talkability Back to events in the UK and GaitskellKendrick starts talking about Nokia Lumia Live Sessions, a series of intimate gigs that came off the back of This is Lumia, a one-off light and music spectacular which saw Nokia join forces with deadmau5 to launch two Nokia Lumia handsets – 4D projection covered Millbank Tower, London. Nokia rigged every inch of Flat Iron Square in Southwark, using specially developed software, which came alive in sequence to a deadmau5 set. The stunt was such a success that it was the catalyst for the Nokia Lumia Live Sessions, which are a collaboration between Nokia and La Blogotheque, a team of bloggers and videographers. Designed to capture the

A fan watches Ghostpoet through their handset

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Loos R Us and Site-Equip celebrate 25 years in business

Site-Equip and Loos R Us are very happy to announce 25 years in the portable toilet industry. Site-Equip Ltd was founded in 1988 when the first batch of portable toilets were imported from America. The family company originated with just three portable toilets, hired to a construction site in Canary Wharf. Since then the company has grown to extraordinary lengths. In 1991 Loos R Us was formed to meet the specialist requirements for the events industry, further developing the portable toilet market. Site-Equip Ltd and Loos R Us are now based at their impressive yard in Lasham, the construction of the new offices has allowed the companies to expand, bringing many jobs to the local area. Developing the business even further Site-Equip and Loos R Us are the first toilet company to bring something a little different to the market. Manufacturing unique luxury themed toilet trailers; The Beach Hut, Potting Shed, Shepherds Hut, Gypsy Caravan and many more in the pipe line. To celebrate Site-Equip Ltd and Loos R Us’ 25th year in the portable toilet industry they have teamed up with Beating Bowel Cancer to promote the fantastic charity. They will be providing many offers and events throughout the year, so keep your eye out! For all your toilet hire requirement or advice please call us on 0800 371 994 or email info@loosrus.co.uk.

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Energy trip Maxifuel took to the road in April with Circle Agency to promote its sports nutrition products. Josh Murphy, brand manager of Maximuscle and Maxifuel, takes five with Stand Out and discusses the decisions taken to create its six-month roadshow what was the brief? Maxifuel consists of two sports nutrition systems to help athletes in training maximise their potential. The Performance and Recovery systems have been formulated to complement each other, creating the most complete sports nutrition system for amateur and professional athletes. We wanted to raise awareness of these products within the sports sector – and had previously identified the key sports we wanted to target – cycling, running and triathlon. These sports were chosen due to

the emerging increase in mass participation in these demanding sports and the desire to maximise performance within these athletes. We have a three-year deal with three major events – London Triathlon, Tour Rides and Blenheim Triathlon. Our brief was to be more than just a sponsor; we want to be a partner not only to the event, but also to the competitors and every step of their journey. We wanted more engagement in the lead up to events themselves, and to become a familiar fixture for the athletes in every area of their training journey – not just on event

The Maxifuel roadshow runs until the end of september, visiting many major sporting events and triathlons with a branded marquee and trained brand ambassadors

days. We also wanted more opportunities to influence choices and interact with new and existing customers. One-off events simply didn’t allow the reach we were after.

how long has the roadshow been in the planning? Since the summer of last year. We took a good look at our event sponsorships from last season and realised we weren’t maximising them as much as we could have been. It’s then that the roadshow idea began to take shape.

why did you decide that a roadshow was the best mechanic for what you wanted to achieve? We wanted quality leads and opportunities to engage extensively on a one-to-one level, and become integrated into their [athletes] entire training programme.

did you discount any other ideas? We wanted to go bigger! Add more venues, locations and sports. However, with it being our first year we wanted to try out the concept first; it’s already proving successful and we have some great ideas for next year including a very exciting charity initiative. Maxifuel aim to raise awareness of their products

what are you trying to raise awareness of?

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The next phase, which runs across the UK until the end of September sees the Maxifuel team appearing at major events including the London Triathlon, Blenheim Triathlon, Tour Series, Tour Rides cycle races, the Tour of Britain Cycling route and the Cycling Show. We have a huge branded globe, and a much larger space than the other dates. We’ll also be joined by Paul Mill from Elite Cycling at all the Tour events. Paul is a former pro triathlete and cyclist who’ll be offering competitors free advice and guidance on equipment, nutrition and training. This brings us back to our core value of education and offering more to our customers – and potential customers – than just a simple sampling activity.

Trained ambassadors handed out samples to runners and cyclists

The use of carbohydrates and protein in training, and the role that Maxifuel can play in helping you to get the best results from training. It was very important that our brand ambassadors were highly knowledgeable about nutrition and sports.

scheme in partnership with Maxifuel’s nutrition specialists.

what are you asking consumers to do at your roadshow?

where will the roadshow appear and why these events/locations?

For us the objectives are more than simple mass sampling – it’s quality sampling with data capture, education and then a special offer to redeem online, which will allow us to track sales as a result of the roadshow.

Aimed primarily at triathletes and cyclists we’ve split the tour into three stages; tactical sampling days, training days and event days. The tactical days saw brand ambassadors handing out samples to runners, cyclists and passersby across Hyde Park, Kensington Gardens, Richmond Park and Box Hill. We also targeted the official training days for the Virgin Active London and Blenheim Palace Triathlons, where we set up a branded marquee and had experts on hand to give nutritional advice and offer samples.

who is your demographic? We have two target demographics; “Exercise Junkies” – the athletes who live and breathe their sport and “Work Hard Play Hard” who are just getting into sport and want to learn as much as they can. They tend to be aged 25-45, both male and female.

who have you worked with on this roadshow? We’ve worked with Circle Agency very closely to devise, plan and activate the campaign. We didn’t have the resource to do this sort of activation before, so bringing them onboard has made a real difference to the amount and quality of the leads we’re able to interact with. Circle Agency’s Winston Murray, senior account director, Beckie Cotton, account manager, and Lauren Day, account executive, are working on the roadshow. John Barratt, Circle Agency’s core event manager, is also supported by trained brand ambassadors. Circle ran an intense training

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Maxifuel engaged Circle agency

how are you marketing the roadshow prior to event day? Mainly though social media using the #FUELONTOUR hashtag for Twitter and Instagram, but also Facebook and a microsite. We’ve done a small amount of print advertising – but this is considerably less than previous years, as we wanted to focus on meaningful conversation and education. Events such as this, supported by social media, were the ideal way for us to achieve this.

how does this roadshow sit within your overall marketing strategy? It is the heart of the strategy – all other marketing is based around this roadshow. Mainly social media support but also some print advertising. We also created a “Fuel on Tour” microsite so people can continue their experience online, and redeem their special offer vouchers.

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Road test Clipper Tea, Peugeot, Volkswagen and Ginger Grouse are all heading out on the road this summer. Discover what these brands are looking to promote and how their respective agencies are helping them to reach their target markets

he number of brands that have confirmed they are heading out on the road this summer is great testament to the power of live – roadshows and experiential activities will be dropping in at a host of varied public events over the coming months, targeting a band of savvy consumers in a bid to win their attention and capture their loyalty. Peugeot is working with Initials Marketing on the launch of its 208 GTi model. The agency has devised a campaign labelled “GTi is back”, marking the return of the model to the automotive market – six shopping centres have been identified as key locations, including London’s Westfield, the Bullring in Birmingham and Glasgow’s Braehead. Peugeot hopes to raise awareness of the model with a national campaign that sees professional dancers and music follow the car’s transformation from the old 205 GTi to the new 208 model. The campaign has been designed to capture the essence and fun of the GTi and remind previous Peugeot customers of the car’s features, enabling them to rediscover the hatchback – an experiential roadshow was deemed the optimum way forward, allowing shoppers to get up close and personal with the car. It’s a similar story for Volkswagen Commercial Vehicles, which is using an expandable unit this summer as a live event marketing platform. Mobile Promotions has won the new contract to provide event logistics support for Volkswagen Commercial Vehicles’ expandable trailer unit, working with event management agency WRP. The activity is designed to support each local van dealership on a regional level, making the unit available to them for events of their choice to support their marketing activities. Jack Pickard, marketing communications assistant at Volkswagen Commercial Vehicles, explained: “We invested a

number of years ago in the expandable roadshow unit to give the dealers a live event marketing platform, providing them with the infrastructure and logistics to enable them to attend regional events and shows without a large expense. “This gives them the freedom to market on a regional level. We refresh the artwork on the mobile trailer every year in line with the current national marketing messages. This year features the updated Volkswagen Commercial Vehicles roundel along with the ‘Working With You’ brand promise [campaign], which represents the enhanced level of support that we provide our commercial vehicles customers.” The trailer has already visited the APSE Show in Aviemore, Scotland, and will travel to Paddle Around The Pier in Hove, the Great Yorkshire Show, The Gower Show, Pembrokeshire Show, Vale of Glamorgan Show and finish in Edenbridge, Kent, for the Edenbridge and Oxted Agricultural Show. Pickard added: “The activity varies at each event depending on the campaign being run by each dealership. Most feature some of our model range to give the visitors the chance to experience the products in

Initials Marketing has activated a roadshow campaign for Peugeot

the flesh. Competitions are run and the events are staffed by the dealership teams themselves, giving them the best opportunity to get to know their clients and prospects.” Monmouthshire Building Society operates a similar policy with its event trailer staffed by employees – Alan Roderick, head of marketing and e-commerce at Monmouthshire Building Society believes it’s the best way forward, as staff have honed their skills over the years to work with members of the public at large scale events. The building society has been using event trailers and operating roadshows for six years and will head to the Royal Welsh Show in July with a six-metre Bankfarm Trailer.

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BEcause describes brand ambassadors as valued assets

Explained Roderick: “We exhibited at the Royal Welsh Show for the first time last year and we had gloriously hot weather – this year we are heading back with a larger trailer with a marquee on the side. “We operate roadshows at summer and county shows and within city centre locations on weekends. We use roadshows to build our brand profile in local communities and help support our brand network – they are almost a mobile branch rather than a promotional mouthpiece.”

Brands on tour Clipper Teas is also embarking on a summer roadshow that will form part of a £2 million marketing campaign. The tea brand has engaged agency Closer to manage the roadshow that has been called the Clipper Magical Teapot Tour. The consumer experience is set to visit cultural festivals and cities throughout the UK, and will begin at the RHS Hampton Court Flower Show on July 8. It will then head to a cross-section of events including Buxton Literary Festival, Bristol Harbour Festival and the Kingston Food Festival before heading to Brighton in August. According to Closer, the campaign aims to make teatime more magical for tea-drinkers by bringing to life Clipper’s belief that every single cup of tea is special and should be celebrated in its own right. A gigantic teapot will be the roadshow’s centrepiece and will draw on theatrical wizardry, bringing magic to its audience every hour. In between the “magical episodes”, the teapot will be the focus of a large sampling drive, where Clipper sample packs will be handed to consumers by Closer’s team of brand ambassadors.

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Throughout the activity, Clipper will also run an online hub, which will feature details of the tour locations and dates. Video footage will be captured throughout the tour and the Clipper Twitter feed will encourage consumers to use social media. For many brands, the use of social media to amplify a message is paramount yet BEcause chose to keep it simple when it created a roadshow experience to support the national roll out of Ginger Grouse, a new 4% ABV alcoholic ginger beer from The Famous Grouse. It produced an environment that would spark conversation and generate positive word of mouth, encouraging people to talk about the new product. The four-month campaign invites consumers to join Ginger Grouse on a “Taste Adventure” and targets events throughout the summer with a lively atmosphere, consistent footfall and a receptive audience.

The Ginger Grouse roadshow will visit Bristol harbour Festival in July

It attended the recent Foodies Festivals at Hampton Court and Clapham Common and plans to visit the Bristol Harbour Festival from July 26-28. Commented Gary Whelan, account manager of BEcause: “By creating a theatrical branded environment at key events across the summer we are able to not only showcase the personality of Ginger Grouse but also encourage consumers to trial the product. We feel that by inviting consumers to experience Ginger Grouse first hand we will help to generate an emotional connection with the product, which in turn leads to greater post-event recall. “Also, by targeting Foodies Festivals and key summer events we are able to engage with an audience who are willing to discover new tastes and are natural influencers.” The roadshow environment is designed to be a colourful representation of how the drink tastes. Ginger Grouse is keen to introduce ABC 25-40 consumers to the product. By using a tented “Taste Adventure” environment, staffed by knowledgeable brand ambassadors, consumers are encouraged to spend time in the space, grab a drink from the bar – built by Anthem X – and relax and try the product first hand. “The roadshow mechanic also allows us to be flexible and embed the Ginger Grouse tented environment in a variety of locations. A key positive of using the roadshow mechanism is the use of brand ambassadors. They help bring the product to life and create conversations around the brand that enable consumers to see Ginger Grouse as a bold, exciting, refreshing and adventurous choice and a good lifestyle fit,” Whelan concluded.

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London 2012

de Boer managed the temporary overlay works for the Athletes’ Village

Game plan

In January, the London Organising Committee of the Olympic Games (LOCOG) lifted the ban on companies divulging their involvement in London 2012. A Supplier Recognition Scheme was launched, allowing companies to be recognised for the part they played in London 2012. Almost one year on since the Games and UK event suppliers now talk to Stand Out about their experiences, lessons learned and how they plan to capitalise on their involvement

write, surrounded by a sea of anecdotes from official suppliers to London 2012 – it’s clear from the quotes that the Olympic and Paralympic Games were the most testing events any supplier and events agency had ever worked on. To quote Sean Bell, general manager of Spacewise, despite the bureaucracy and the stresses of logistical challenges, it will be the one job that he will always remember the most, even when he’s retired. It’s a statement echoed by events professionals I have chatted to over the last month, as I wished to discover just how London 2012 has impacted on the UK events industry one year on from the most fantastic event ever seen on UK soil. It’s clear that LOCOG extracted a fair share of blood, sweat and tears from contractors appointed to work on London 2012 – there are a few more grey hairs and a few “hairy” moments have cemented the old adage that nothing’s impossible. That said, it’s also clear that some of the processes engaged by LOCOG could have been better and UK events professionals declare admin a “nightmare” and a “rigmarole”.

Time constraints, bureaucracy, security procedures, lack of management structure, CDM regulations and tendering were all cited by events professionals as challenging aspects and some even stated that LOCOG lacked senior management with any real events experience – this was an obstacle. On a more positive note, events professionals have also argued that they have learned valuable lessons, which have altered the way they now do business, and many have won new business contracts off the back of their Olympic involvement. So, one year on, and just what have people learned? What would they have done differently and what has happened to their business as a result of London 2012?

Significant input GL events Owen Brown supplied temporary structures to the Olympic and Paralympic Games as part of the largest single contract ever awarded to just one organisation – in this case, its parent company, GL events. The company supplied 170,000 square metres of temporary structures, which were used for shops and restaurants across the

Olympic Park and at other venues, as well as vehicle and pedestrian scanning areas, ticket offices and media conference suites. The structures were in place at no less than 30 locations, which, because of the way LOCOG was organised, meant it had to deal with 30 different project management teams. A major challenge, explained Scott Hayward, managing director of GL events Owen Brown: “Another challenge was dealing with people who didn’t have an events industry background and so weren’t familiar with temporary structures. We learned that on large-scale projects such as this, it is inevitable that you will be working to plans that have been drawn up by people who do not necessarily have in-depth knowledge of temporary structures. “I know that LOCOG did liaise with the events industry, but seemingly they didn’t talk to the suppliers themselves. It would have been useful if they had worked with organisations such as MUTA when putting their design briefs and tenders together.” It was a similar story with regards to the seating – GL events Slick Seating manufactured and supplied tiered seating

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GL events owen Brown and Slick Seating worked on London 2012

All the structures forming the hospitality complex and equipment including lighting, lifts, fire alarm systems and power cabling were all hired in – to minimise waste and the need for bespoke manufacture. Of De Boer’s projects completed for LOCOG over 85 per cent of them were built from commodities from hired stock.” He continued: “What did we learn? I would say that with any project of this scale you have to take account of a large number of stakeholders and interested parties. Managing this volume of input – sometimes very diverse input – through the design stages did mean that some crucial decisions were left later than ideally I would have liked. A more rigorous and structured approach to design deadlines would be something I would have liked to have seen.”

Building business Neptunus was also appointed as official supplier of temporary buildings to London 2012, and supplied temporary structures to seven clients for use as on-park hospitality, public restaurants and sports training halls. April Trasler, managing director of Neptunus, commented on the contract: “Three of our sites were on the roof of the new Westfield Shopping Centre. Neptunus’ structural engineers conducted a site survey, when Westfield Stratford was undergoing construction, to provide calculations that verified our Evolution structures would be

GES delivered the fit out of 27 olympic venues including rowing at Eton dorney

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London 2012

structures, comprising 133,000 seats in total, at 14 Olympic venues, including the Riverbank Arena and Lord’s Cricket Ground. According to Hayward, the design phase was the most challenging aspect of the job: “Again, all 14 LOCOG venues had their own architects, design teams and project managers. This meant that it was effectively like dealing with 14 major projects, all at the same time. We found that the tender designs were quite vague in some areas – which was understandable, given that they were drawn up before LOCOG knew whose products would be used – and the venue footprints into which we had to fit our seating structures were extremely tight.” Owen Brown was one of four temporary structure businesses working on-site at London 2012 – De Boer, Neptunus and Arena Group also won significant contracts. De Boer designed and built the Olympic Hospitality Centre and managed the temporary overlay works for the entire Athletes’ Village. The village required 30,000 square metres of temporary structures including a main dining hall, which measured 80m x 240m – an area large enough to park 880 double-decker buses. Providing dining space for the 15,000 athletes daily and serving more than one million meals by the end of the Games, the main dining facility was formed inside one of De Boer’s modular space frame structures. Peter Spruce, managing director of De Boer UK, said: “A key challenge was to ensure that the facilities we created at London 2012 fully complied with LOCOG’s strict sustainability policies and principles.

able to withstand the elements of the rooftop location positioned some 15 metres above ground level.” She continued: “Prestige Ticketing was appointed by LOCOG, as the first official provider of corporate hospitality packages within an Olympic site. We provided 11,500 square metres of space over three floors with a three-storey, bespoke glass atrium entrance. Neptunus was selected following a competitive six-way tender and constructed the 3,000 capacity venue. Close by, we also supplied LOCOG with a 4,000 square metre Evolution for its flagship megastore with eight-metre high sides for branding.” But one year on, and what did Neptunus learn and how has London 2012 impacted on its business? “We enhanced our network of contacts and more staff are now more experienced working under ‘building site’ conditions,” added Trasler. “We also learnt what we are capable of. We significantly increased our stock, staff and activity in 2012 yet carried out our usual annual business in the UK and Europe without disruption to regular clients.” She said: “I have to say London 2012 has been really beneficial to the business. We invested in high quality products rather than quantity, and those where we could see reuse potential. For example, our new floor system used in the training venue and public restaurants is very heavy duty – this has already been leased for long-term hire for Volvo, and we have manufactured more.” Dave Withey, sales and marketing director at Arena Seating and Structures, echoed Trasler’s experience. “There is absolutely no doubt that the London Olympics has had an incredible impact on our business; but that was always the plan when we first started the bidding

London 2012

process. Since we won the contracts back in 2011 we went on to secure a £16.5 million investment to buy additional stock to service the events. This stock – over 40,000 seats and 8,500 metres of structures now gives us a huge competitive edge. “We opened a London office in 2012 ahead of the Games, which is now the hub for all our international major sporting event tenders and project management. Using the London Games as a case study, we’ve gone on to secure contracts at Sochi Winter Olympics and the World Cup in Brazil. We’re in talks with other organising committees including the Asian Games in Korea, all of whom approached us as a result of our Olympic work,” he continued. Arena Group worked across 31 Olympic venues supplying project management services and event infrastructure. This included being the main contractor for Horse Guards Parade and surrounding areas. In addition to this, Arena Group supplied and managed the installation of 50,000 seats into ExCeL, large-scale hospitality structures into Greenwich Park and Eton Dorney and the full overlay management and LOCOGbranded infrastructure for all 18 Olympic Park and Ride venues. So, what did Withey and his team learn? He said: “There were difficult aspects – tendering itself was very intensive, but then it is for every major event. For us, what we learned was that we are not only capable of delivering global event overlay for major events, but we can do it to tight timeframes amidst very sensitive environments. “What advice would I give to other companies thinking of pitching for largescale event contracts of this nature? Plan,

plan and plan some more. There is no point winning new contracts if you can’t service them. And there’s no point winning one-off projects if it’s to the detriment of long-term business and loyal customers. Take an honest look at your structure and resources. Do you want the work? If so, make the changes internally to make it happen.”

Huge challenges This point is shared by Gallowglass, which realised early on that investing in sound management systems would pay dividends. Nick Grecian, managing director of Gallowglass, added: “Companies pitching for an event of this scale should be prepared to invest in their management structure. Keeping on top of demands that change on a daily basis is a huge challenge.

Event Merchandising was appointed by LoCoG as event retailer to service retail and merchandise opportunities at live events. It was also official merchandiser for the olympic Torch Relay

32 www.standoutmagazine.co.uk

neptunus supplied LoCoG with a 4,000 square metre Evolution structure for its flagship megastore situated on the olympic Park

“When you’re working on the world’s largest event, sooner or later there will be an ‘oh shit’ moment. Something happens beyond your control; something has been moved; access is restricted, or disaster strikes, and it is at such times that having strong personal relationships already in place; with clients and with other industry colleagues, will save the day,” Grecian said. Gallowglass supplied crew to LOCOG’s sports division, installing apparatus at all the major sporting venues. It also worked on the Opening and Closing Ceremonies for L2O12C, the company formed to manage the ceremonies, and supplied crew to many other event businesses. Continued Grecian: “Given the scale of the activity our biggest challenge lay in managing what constituted a huge spike in our business. The timeframes constituted one of the biggest problems. Final decisions were made very late, which put pressure on the contractors. “The whole process of gaining clearance to get access to the Olympic sites was multilayered and over-complicated. Accreditation could have been much more streamlined and effective. We actually had to employ someone full-time to handle this admin and were pretty adept at it by the end, but for smaller companies going through the rigmarole was a nightmare,” he said. “Also, when operational responsibilities transferred from the Olympic Delivery

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London 2012 Authority to LOCOG there was a transition in health and safety cultures – from construction regulations to events. That transition should have been effected a lot more smoothly. Even though Gallowglass has a health and safety company of our own, we found some of the requirements were overbearing and excessive at the start of that transition. A prime example being that some of our crewmen were told that they couldn’t wear t-shirts because they’d need sunscreen on their arms. These were people working inside, in winter,” Grecian explained.

Tony Marsh, managing director of Woodhouse Show and Event Specialists, agreed that some health and safety practices could have been dealt with a little more common sense – some of the event’s principal contractors were at times so caught up in CDM regulations that they failed to recognise the already safe working practices adopted by the events industry. Woodhouse designed, manufactured installed the temporary barn stables, their drained floor and horse walks at Greenwich Park, Blackheath Circus Field and the

Woodhouse Show and Event Specialists provided London 2012 with temporary barn stables

34 www.standoutmagazine.co.uk

Olympic Park for the equestrian and modern pentathlon events and for police horses. One year on and Marsh heeded the following advice to others thinking of pitching in the future for large-scale contracts: “Do as much investigation of the contract product and or service specification, the venue and/the principal contractors as you can and price the contract to deliver a margin because you will have earned it when the circus moves on after the event.”

Testing times Ben Price, director of major projects at Whole Nine Yards Productions, told Stand Out of its involvement too. Price and his team worked directly for LOCOG in 2011 as a main contractor for the road cycling test event and again in 2012 with Nussli on the temporary venue situated at Box Hill – Whole Nine Yards Productions partnered Nussli and assisted with the project delivery. For Price and his team, London 2012 has increased their knowledge and competence of how to operate as a principal contractor under CDM Regs, and one year on and the company is involved in pursuing global overlay project management opportunities. Price warned that companies should be realistic about their capabilities, financial limitations and appetite for working within robust delivery frameworks if they wish to pitch for such large-scale projects and argued that the experience has strengthened the business’ core teams, as they have

London 2012

gained an insight into mammoth events through a variety of perspectives. Crewing company Showforce can relate to this – it employed Karyn Halifax as operations director, following her spell at London 2012 where she worked as a venue security manager for LOCOG and delivered an integrated security plan for the athletes, workforce and 300,000 spectators at Greenwich Park, which hosted the equestrian events. Experience such as this is extremely beneficial and Showforce plans to use the knowledge gained to grow and expand its business globally. It supplied event and technical crew to the London 2012 ceremonies, it also provided power specialists Aggreko with its additional crew requirements, and supplied skilled team members to MTD, Icon Display, GL events, Creative Technology and Sodexo. Just like Gallowglass, it found administration the largest challenge and had to streamline its back office operations to manage the demands of security and accreditation. Ian Spendlove, chairman of Showforce, commented: “The accreditation process took a huge amount of staff and administrative support to get right and the contracted days off, made scheduling complicated, but the overall result was a happier, safer, more productive team. The event was a huge success and was great for the industry. It would have been nice if there had been more engagement with suppliers in the years leading up to the Games, to

GL events owen Brown provided kit and services to 30 different locations – it supplied 170,000 square metres of temporary structures and 133,000 seats. It supplied grandstand seating to Lord’s Cricket Ground for archery events

assess their strengths and capabilities, rather than relying on the tendering process.” Likewise, Tim Ball, managing director of Clink Clink, which managed and delivered more than 30 bars across four main Olympic sites – Horse Guards Parade, The Mall, Hyde Park and Lee Valley – said that longer lead times would have benefitted the process so that event elements could have been actioned earlier. Ball described the obstacles he faced – a combination of security, finding the right staff and stakeholders – but stated that he genuinely believes that the whole event industry has been given a big morale boost from the success of the Olympics.

Cool runnings Spacewise supplied refrigerated containers to Coca Cola during the Games and more than 12 other large catering companies countrywide. But for Bell, the company’s manager, it was a real steep learning curve – it had never supplied kit of any real scale within the event or catering market before London 2012. He explained: “To be honest we had to work everything out as we went along with regards to the operational and logistical challenges that lay ahead. We had to conduct venue surveys at every stage

leading up to build up on 34 separate venues around the UK. Then we were faced with the bureaucracy and complications surrounding supplying site specific risk assessments and getting these approved, attending regular start up meetings and obtaining relevant security accreditations. This was before actual work commenced.” Bell found that there was a lack of detailed information from LOCOG and the goal posts were moved on a regular basis: “There were many aspects of the project that were not included within the original scope of works or contract,” he revealed. “It was not until you were involved so deep with investment in time and money that this become apparent. By this time the whole project was running at such a fast pace it made it extremely stressful to find a conclusion or renegotiate with fear of not upsetting the catering companies that we wanted to stay on good terms with regards to building future relations.” Justin Squires, director – international live events at GES, agreed: “If we were to offer other event contractors and suppliers any piece of advice it would be not to underestimate the levels of project and contractual management required to deliver an event of this scale, it will be considerably more than you may first imagine.”

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LoNdoN 2012

GES was contracted to deliver the simultaneous, temporary fit out of 27 Olympic venues, as well as create and develop MelTrad, a panel system specifically for the Olympics, all within LOCOG’s strict sustainability guidelines. The contract also included the supply and installation of special non-PVC vinyl flooring and carpet, mains electrics and electric distribution, platforms and staging and grandstand fit out, and the statistics speak for themselves – some 200,000 square metres of flooring was laid, 30,000 square metres of MelTrad partitioning was built and 4,900 square metres of drape was hung. More than 800 doors were installed, over 1,200 square metres of platforms were built, and vehicle journeys notched up nearly 40,000 miles of travel. Squires explained: “The biggest challenge we faced was the tight timescale within which we had to complete our work at the venues – it was made even more complex by the five-point PPP required for all staff, irrespective of the tasks they were performing, and the reliance upon other parties completing their elements of the delivery in time for us to begin work. “The size, complexity and simultaneous activity we undertook as part of this contract meant our logistics operations

had to be timed to perfection, and include some wriggle room for any unexpected eventualities which are inevitable with a large and multi-site event,” he concluded. Squires argued that collaboration and a partnership approach was required to deliver the sheer volume of work – this point resonated with Andy Bell, operations director of KB Event, which supplied transport and logistics services to the Games. Bell believed that the experience of working on the Games reiterated the commitment that the events industry has to seeing a project through to completion, and “even late at night, when everyone was on their knees”. Bell said: “The UK production industry really is the best in the world. The commitment to the event, across the board of disciplines, was obvious.” And this sentiment is acknowledged across the board; every supplier that Stand Out spoke to was clear – the London 2012 Olympic and Paralympic Games was a major success because UK events professionals worked tirelessly to get the job done, no matter what. Event suppliers and agencies acknowledged that they would only succeed if they adopted a partnership approach to the job in hand and allocated specific team members and resource within the company

Whole Nine Yards Productions partnered with Nussli at Box Hill for the London 2012 road cycling events

to oversee the work so that it did not impact on the “bread and butter” business. Some events professionals were extremely honest about their experiences – some suppliers admitted that they got the contract wrong. Not in the sense that they failed to deliver but that they perhaps did not appreciate just how much the goal posts would be moved and how much of their time would be taken up by bureaucracy. By all accounts LOCOG pushed the UK events industry to the edge – squeezed them of all they had to give and then asked for a little bit more. Some would say that its persistence pushed the industry to its limit – perhaps it did this because it knew we could and would deliver, or because it lacked the experience and needed to tap into the knowledge and know-how possessed by so many suppliers and agencies? Could LOCOG have done more? Who knows? What’s important is that the events industry learns from its experiences – it needs to run with the good bits, learn from the bad bits and maximise every opportunity that comes as a result of London 2012.

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Visual spectaculars

Bright sparks Fireworks, light installations, fire and sculpture still fascinate the public, drawing audible gasps and “wows” from the crowds – Stand Out looks at some recent examples of how organisers have used such methods to create visually stunning events

erry~Londonderry has seen considerable unrest over the years, so winning the honour of becoming the first ever UK City of Culture has done amazing things for the area. In January, the city began a year-long programme of cultural activities and live events that would engage local communities and encourage visitors to the area, and in June it welcomed Walk the Plank, as it delivered an ambitious outdoor arts

Dopey Dick was brought to life by Walk the plank

spectacle commissioned by the city’s Culture Company. More than 33,000 people lined the streets and walls of Derry-Londonderry to watch The Return of Colmcille – the city was a lite=ral stage for a people’s procession and spectacular showdown between St Colmcille, the city’s patron saint, and the Loch Ness Monster. The project celebrated the history of Derry-Londonderry and saw the city’s streets and the River Foyle awakened by

the loch Ness Monster fought st colmcille on the river Foyle – Nessie’s nostrils and head featured two firing systems. the spectacle had visitors glued to the action

a script written by Frank Cottrell Boyce, who collaborated with Danny Boyle on the London 2012 Opening Ceremony. Over the course of two days, crowds saw the city’s stories of past and present come alive – a mysterious box of cargo transformed the city into Colmville and the city’s residents watched theatrical performances that would remind St Colmcille of all he had missed. Key landmarks formed the canvas for a tribute to Derry-Londonderry’s history, from The Undertones playing in the Gas Yard to a 100-strong flash-mob for Dopey Dick, the disorientated killer whale who famously got stuck in the River Foyle in the 1970s. The event culminated in a pyrotechnical showdown on the Foyle as Colmcille emerged to face down his arch nemesis, the Loch Ness Monster. The 70-metre long, 18-metre high, multi-coloured beast wowed the crowds assembled on the quay. The monster’s head alone weighed over a tonne and half, and flames spilled from its head. John Wassell, co-founder of Walk The Plank and creative producer of The Return of Colmcille, said: “The interesting thing about projects like this is that you might do a big procession one day and something theatrical the next – in Derry-Londonderry we did all of

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Visual spectaculars

those things in a 30-hour period with a team of 200. In terms of outdoor arts, it was the biggest thing that the UK will see this year.” Wassell recognised the similarities between The Return of Colmcille and Sea Odyssey, which was organised by Liverpool City Council in 2012 – both projects took over their respective cities, introducing largescale outdoor performance to the masses. He continued: “Storytelling is vital to culture – it helps us to understand who we are, and more importantly who we can be. It’s been brilliant working with a writing talent like Frank – someone who not only realises that life can – and more importantly should – reach beyond the norm.” And beyond the norm it has gone – the Loch Ness Monster comprised a 25-metre telehandler, a dredger, a truss rig and

lighting and shining the way Working in association with chinese Outdoor Media Holdings, lM productions created a floating art installation for the 2013 Jinji lake lantern Festival. Bespoke leD balloons floated on the lake in suzhou, Jiangsu province, south china. the Jiangsu – taiwan lantern Festival ran throughout February in line with the chinese, spring Festival celebrations. the balloons were decorated with motifs representing the chinese zodiac to illustrate the theme of the festival and to celebrate the coming chinese year of the snake. in total, 15 balloons were used – 6 x 3m, 4 x 2.5m balloons and 5 x 2m – and were secured in position using stage weights, lengths of rope and buoys to mark their location. the project, managed by stephen Harvey working in association with andrew li of lM productions asia, saw traditional chinese music played each night of the installation – the leD balloons were synchronised to the music. an estimated three million visitors attended the festivities. lanterns of different shapes added to the festival atmosphere. lM productions’ balloons served as a major attraction – they were the only installation on the lake and sat amidst more than 60 sets of traditional lanterns.

40 www.standoutmagazine.co.uk

the creative eye of Frankie Morgan, who designed and built Nessie. Wassell explained: “We put a 25-metre telehandler into the bow of the dredger – the telehandler was for Nessie’s 3D head and neck. Nessie’s body was painted onto canvasses, which were pulled up onto a truss rig designed by DBN Lighting.” The Loch Ness Monster’s head was full of pyrotechnics – Walk the Plank fired two systems, a gas flame system for the nostrils and a liquid flame system out of its mouth. The monster required 12 people to operate it and took two weeks to build. Colmcille guarded the city from Nessie and as the monster retreated into the depths, it was replaced by three white swans, which utilised the same truss rig on the dredger. The evening’s finale featured a firework display and a musical performance with a choir singing on the city’s Peace Bridge – Walk the Plank’s in-house fireworks designer, Richard Babbington, was responsible for over one tonne of pyrotechnical material that lit up DerryLondonderry’s sky. A pyro waterfall also featured on the bridge, as did 42 moving

One tonne of fireworks signalled the end of the return of colmcille

beam lights – installed on bespoke brackets by DBN Lighting also. “It was a tricky job,” continued Wassell. “Dusk meant that we couldn’t start the 35minute show until 10.30pm – with a family audience it made things difficult.” That said and Wassell explained that the reaction to the project has been “incredible” – local media have lapped up the spectacle and local communities have been “amazed”. “This is a very significant event for DerryLondonderry, and winning UK City of Culture status has done amazing things for the city. Derry-Londonderry is not a huge place but more than 1,000 people from the city have been involved in the project. “The importance of the arts extends beyond economic impact to the expanding of people’s horizons. The inspiration people will take from this event will be incredible. We’ve seen the impact of our work on a grand scale before, but even for us this is a whole other level.”

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viewpointS

Paying the price Should venues and local authorities be asking organisers to fund events on public or private land? Nickie Gott, managing director of She’s Gott It! Events and member of the National Outdoor Events Association, asks the question

elf-financing events have their place and are possible, but I do question whether they work for everyone? The industry is inundated with requests for event producers to tender for work, and then fund it themselves! Weekly, I am made aware of tender and quotation contracts for concession rights for public and private land, and I really have started to question just who these events work for. Big city centres, or existing festivals and attractions, can hold their own when it comes to income generation from commercial revenue, ticket sales and pitch fees, but more venues with smaller

visitor numbers are jumping on this event bandwagon. It is such a shame that not more emphasis is placed on the economic benefit of well-produced events. If only the industry could do more to demonstrate the impact events have on raising the awareness of an area, driving footfall, increasing visitor spend and offering cultural experiences. I realise the economy is having a tough time but if we needed a wall built we would not ask the builder to make it and pay for it through sponsorship or ticket sales. So, why is our industry different? Recognising the benefit of events is essential. I have first-hand knowledge of event production and have seen how events rely

nickie Gott

heavily on sponsorship and fundraising – industry has had to respond to this with new roles for sponsorship and fundraising staff. I can loudly shout out to sponsors and traders at some live events that I can guarantee them a return on their investment, but when there is no history perhaps venues and local authorities should cut event organisers and producers some slack and invest in year one to set a bit of a precedent? I strongly believe that there are arguments to support the continuation of self-financing event models, on and in certain sites, but let’s be realistic and ensure the sites used have enough visitors to make the case.

Is less more? Should industry tradeshows rotate their events in order to give everyone a share of the pie? Emma Cashmore, managing director of Axis Travel Marketing, and Eventia board member, argues that there are too many tradeshows

aving just returned from IMEX Frankfurt 2013, I feel quite content on reviewing our successes. As I write my follow up report, I am counting numerous leads and opportunities for business into Canada. However, I am now also receiving emails about Confec Red, EIBTM, The Meetings Show, various MI Forums and my head is starting to spin. How am I going to offer a qualified opinion as to which are the best shows to attend? Tradeshows are not cheap and I certainly don’t have the budget to exhibit at all of them, so how do I qualify which will offer the best return on investment?

It isn’t a one sided coin – I know that agencies, associations and conference organisers alike must get inundated with invites to be hosted buyers, or to attend these shows. How do they choose which will give them the greatest returns? Is it about the location and if that location is of interest to them or about ease of access to the destination where the event/ conference is being hosted? Which shows offer enough value to warrant the time out of the office to visit them? I fully support tradeshows and I want to ensure that myself, my team and my clients attend all of the right ones, but is there an argument towards meeting shows joining

Do you agree with Gott – do self-financing events have their place? Should tradeshows join forces, as suggested by Cashmore? Have your say by visiting www.standoutmagazine.co.uk

42 www.standoutmagazine.co.uk

emma Cashmore

forces to create one or two tradeshows for the good of the industry instead of dispersing a market which is already struggling? Surely fewer shows would add more value to the industry, which is currently in the throes of producing a cohesive argument to Government about its worth. Perhaps tradeshows could rotate on a yearly basis, much like large association congresses, giving exhibitors and visitors the opportunity to look at their target markets in each different host cities? Face-to-face interaction is, and will continue to be, the most effective form of business communication and exhibitions offer this platform, but how as an industry can both sides ensure they get the very best value for their business?

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WOrld War Z preMiere

Premiere on parade Paramount Pictures and Live Nation drafted in Chromatic Productions to create an open-air concert venue to mark the world premiere of Brad Pitt’s latest film, World War Z. Muse played an exclusive post-premiere gig on Horse Guards Parade to mark the film’s launch. Here, Steve Nolan, production director at Chromatic, talks timescales, road closures and staging

ombies, Brad Pitt, Muse and London’s iconic Horse Guards Parade. All in a day’s work – literally – for the team who pulled together a free concert for 15,000 people with just three weeks notice and a 24-hour build schedule. On Sunday, June 2, the iconic parade ground in Whitehall was transformed into an open-air concert venue for the world premiere of Brad Pitt’s latest movie World War Z. The zombie apocalypse film features 14 minutes of music by British rock group Muse, who performed an exclusive 30minute gig as part of the film’s launch. Steve Nolan, production director at Chromatic Productions, which was drafted in by client Live Nation on behalf of Paramount Pictures, explained the project: “Paramount knew they wanted an iconic location and we looked into lots of options including Trafalgar Square and Royal Hospital Chelsea. We genuinely didn’t think that Horse Guards would be possible due to the late notice, but knew it would be ideal to create the atmosphere we were after.”

Muse took to the stage to celebrate the launch of World War Z

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Thanks to the persuasive powers of Live Nation’s director of special projects, Graham Pullen, and Geoffrey Matthews, a director at Marsh Harrier, the gig got the go ahead from all stakeholders, including The Royal Parks, Ministry of Defence, Army London, Metropolitan Police, Household Cavalry and 10 Downing Street. No easy feat when Horse Guards itself and the surrounding London streets were awash with conflicting events both on the day before and on show day – the Major General’s Review took place on the Saturday morning in Horse Guards, along with a BNP march down Whitehall. Sunday saw Closer to Israel, a street parade, take place in Trafalgar Square and Horse Guards itself hosted Hero Ride, the end of a Help for

The concert’s screens were managed by OgleHog

Heroes charity bike ride. Nolan continued: “All of these events were on top of Changing the Guard and Trooping of the Colour and had a major knock on impact to our build schedule. We had access at 1pm on the Saturday and needed to be finished by 1pm the next day so that Help for Heroes could use our stage and ensure the site was safe for the 5,000 people attending as part of the race’s finish. “There were also noise restrictions in place from 6pm meaning we had just a five-hour window for all the heavy lifting work. “Most of the pre-planning was spent in stakeholder meetings. Any weak link and we

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World War Z preMiere

simply wouldn’t have been able to meet the deadline. Things such as getting permission to park in front of the main entrance of the parade ground had a massive impact. Everyone was helpful, the Met Police even held road closures for us to allow us to get the gear in with minimum disruption.” The whole build schedule was based around the stage; a clear PVC, curved roof design provided by Stageco. Nolan continued: “We didn’t want a traditional big black box. It needed to look good in the environment, showcase the vista but also be very quick to install. Despite the late notice the stage roof was available and Stageco designed it with a supplementary ‘Z’ shaped catwalk specified by Paramount, which gave singer Matt Bellamy closer access to the crowds in the golden circle. “The rest of the show’s production followed the stage – with trucks literally on its tail as they came on site, and Mojo Barriers’ team installing over 300 metres of their aluminium barriers as the stage was built. It was an extremely tight operation with no room for error. Malcolm Birkett, who worked with Muse as their technical stage director for their 2010 tour, took the role of site co-ordinator and did a great job, ensuring everything – and everyone – was where they should be,” Nolan said. “We used a lot of suppliers who understood the demands and sensitivities of the area,” added Nolan. “It was so important to choose suppliers that you knew would just get on with it and deliver on time and to the standard required.” With 15,000 people requiring access to the site, not to mention the high-profile nature of the location, security and safety needed close attention to detail – Showsec was engaged early on, planning a security strategy across the entire site. To assure safe access and egress, two main entrance points were created either side of the parade; ensuring an even crowd split either side of the island stage. A third entrance for red carpet guests – who made their way down from the film’s premiere in Leicester Square – was situated at the front of Horse Guards Parade. Despite being part of the world premiere it was treated almost as a standalone gig, putting Muse – or Muze – as they were known for the evening, centre stage. Branding was kept to a minimum with the screens, coordinated by OgleHog, being the main method of promoting the film, displaying logos and playing short trailers and videos in the run up to the gig. Touches

Fans enjoyed the free Muse gig

like the “Z” shaped stage tied all of these elements together. For Nolan, who has worked as a production manager for over 20 years including last year’s Paralympic Closing Ceremony, it was a live event that will always be memorable: “The planning most definitely paid off. The whole day went without a hitch and the sun was shining which is always a bonus,” he concluded. “And despite the sheer scale of the production and the near impossible deadline, the atmosphere on show day was really quite amazing both in terms of everyone involved in production but also the fans – who were obviously very excited to be at a free Muse gig!”

Muse fronted the World War Z gig, which was enjoyed by 15,000 fans – Muse were also renamed Muze for the evening

The World War Z premiere concert featured a Z-shaped stage

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Royal Bath and West shoW

danco, lX trix, superplants, Boldscan, sls security and Bradsons all supplied equipment and services to the Royal Bath and West show

Royal affair How do you keep a 150-year-old event fresh? Stand Out chats to the organising team of the Royal Bath and West Show, which celebrated the milestone last month, and asks them that very question

ow does it feel to be 150 years old? Stand Out asks Jane Guise, chief executive officer of the Royal Bath and West of England Society. “Well, I’m not 150 years old,” she quips. “But I sometimes feel like it,” she says, taking a pew with a cup of tea. Her office overlooks the Royal Bath and West Show’s main ring, which is full of ponies being ogled by thousands of visitors. It’s her 12th year at the helm of the Royal Bath and West Show and she is trying to preserve the event in aspic. Behind the scenes, she comments, the business of county shows is changing with more and more emphasis placed on securing income. She states that corporate governance is the “name of the game” and refers to her accountant, Dave Stitch, as her “number two” because accountants must “be at the heart of the business”. That said, she is acutely aware that the event is deep rooted in tradition but acknowledges that a fine balancing act is required to keep visitors – more than 150,000 – coming back year on year. “Heritage is massively important, particularly in the UK,” Guise says. “I’d like to see the show build on some of the big farm machinery that has been present at the show this year and keep encouraging young people to come to the event.”

48 www.standoutmagazine.co.uk

The Royal Bath and West Show, which takes place at the Royal Bath and West Showground, Shepton Mallet, has experienced good advance sales – Guise believes that it’s because consumers have less of a distraction this year. There’s no Olympics or Diamond Jubilee to compete for the limited pockets of the show’s target market, so she is pleased that sales are up. “It’s a great responsibility being in the driving seat of a show that’s 150 years old, particularly as outdoor events are fragile,” she concludes, but she need not be worried with a team of 20 ploughing their trade to make the show what it is today. Guise works alongside Alan Lyons, the event’s show manager, and he reports to more than 25 separate committees, which manage their own section at the event – everything from bees, cheese and cider is represented – it’s a healthy mix of content. Lyons adds: “The 150th Royal Bath and West is slightly different – we wanted to keep the show fresh but we didn’t want to make the show unrecognisable. For 2013, we have dedicated more space to our Farming for Family area – 150 years ago, when the show was first in Taunton, the event focused on knowledge transfer, so in some ways we haven’t changed that much. “In 2007, when the society was 200 years old, we laid on a pageant but they are

expensive, reliant on the weather and reliant on volunteers. Instead of a pageant and to celebrate this milestone, we asked the committees and sections to celebrate 150 years – it’s a much more cost-effective way of doing things.” Many exhibitors have made considerable efforts to celebrate the show’s 150th anniversary – but it’s the animals and cattle that steal the show, winning high-praise. Lyons says that planning is already underway for the 2014 Royal Bath and West Show and he has judges in place ready to oversee the award-winning livestock that comes through the showground’s gates. It’s a team effort, Lyons says, with an awful lot of cross pollination between departments to deliver a show of such scale. “Whatever we do, it’s important that our visitor’s first impression of the show is a friendly one,” Lyons concludes. “We have worked hard to deliver a perfect balance of tradition and contemporary, and we constantly have to meet that mix if we are to keep the show fresh and alive for the next 150 years.”

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DispLay systems

On full show A raft of new display systems have come onto the market – Stand Out looks at some of the new models and their benefits to organisers

n an industry where we are constantly told that content is king, there’s a host of events professionals that will argue we’re a profession dominated by appearance. First impressions count, but that old adage does not simply relate to personal presentation – it’s a notion none more pertinent for brands where a consumer or visitor can make a split second decision on whether to engage. Or not. The display systems you choose to represent your brand or event can have a detrimental effect – if your display unit, banner or pop up does not meet your brief then it could leave your visitors and potential customers with the wrong impression of your show or business offer. There are plenty of designs and products to choose from, so marketers and brand managers have no excuse for having lack-lustre graphics or poor hardware that’s not fit for purpose. DISQ Group, which comprises Eurostand Display, Eve Products, Promotor Industries

tensator has launched Virtual assistant Ultra

Octanorm has launched Octapole Lite

and Alfa Display and Design, unveiled new products to the marketplace at FESPA at London’s ExCeL – it showcased the next generation of iPad display systems, a new range of linkable banners and some portable products for promotional use. Eve Products launched Curve earlier this year, a three-panel piece of kit that bridges the gap between full-on exhibition stand and pop-ups. The system weighs 15kg and can be configured in a variety of ways. It gives brands and end users with smaller budgets an alternative option, and it’s not the only new product on the market – Tecna Display and Octanorm have new additions too. Tecna Display has added t3 Flexi-curve to its portfolio – a flexible extrusion that connects to standard T3 beams and produces a stand capable of multiple shapes, sizes and orientations. The product has been developed to allow exhibitors and brands the option to design

their own structure on-site using a range of beams that suit their build requirements. The new flexible beams now mean that a wall can be moved into almost any shape to fit into any given area. Octanorm has launched a new “lite” version of its Octapole telescopic display system – Octapole Lite has been designed with ease of use in mind also and provides fans of fabric graphics with an alternative. The system offers fast installation and dismantling, and allows users to choose different fabric heights and widths or even double-sided. The Lite version has lighter feet and simpler fittings, making it easier to handle, and it packs away into an even smaller package but there is another advantage – Octapole Lite is available in curved or straight versions with display widths starting at 1,250mm. And, the Lite version shows almost the whole graphic and you see little of the surrounding frame.

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Display systems tecna Display has launched t3 Flexicurve – it can be moved to fit almost any space

Alan Sheridan, managing director at Octanorm, explained: “Octapole Lite is a great addition to our fabric graphic display range. Fabric graphic displays with thin frames are sought-after by customers and this one is easy to transport and erect. The standard package comes with everything you need including spotlight and carrying bag. We can also create bespoke versions for larger displays linking the poles to give any width, curves, and ‘S’ shapes.”

innovative solutions Fabric displays are extremely popular, and Display Makers UK has expanded its ISOframe range of products with two new fabric innovations. ISOframe Fabric is toolless, has a patented clamp and all-metal framework, which ensures that the fabric does not move while on show. The graphics are printed directly onto large fabric panels, making it possible to roll or fold them up smaller than regular rollable graphics. The fabric attaches to the ISOframe structure with silicone edging which wraps into a new channel in the framework. The continuous channel gives organisers a choice of whether to have several smaller panels or one full stand length panel of fabric as part of their design. It can be used to clad shells or can hold freestanding shapes and can also be backlit and accessorised with literature holders. It’s just one of the new products that was launched at FESPA – ISObar was also unveiled, a lightweight counter that features minimal metalwork. Again, the graphics are interchangeable and there are no heavy custom panels, making it easier to transport and quicker to install. ISObar is designed as an alternative to the existing counters

52 www.standoutmagazine.co.uk

index Group scores at soccerex Whilst goal line technology was being approved at this year’s soccerex european Forum in manchester last month, index Group was bringing further new innovations to fruition on the event floor too. index’s new leD nameboards were being showcased and used for the first time on registration desks at the event. Joe martin, soccerex’s exhibition manager, saw the nameboards and thought that they would make an attractive new addition to the event’s entrance.

range, as they can be expanded due to their modular structure, which means they are ideal for brands where promotions go up or down in scale depending on the location. BAF Graphics has recently introduced Clever Frame to its range of products – the modular display system is made up of interconnecting frames of varying sizes that are joined together by hand tightened connectors. The display system only requires you to rearrange the durable aluminium frames and attach updated magneticsecured graphic panels, to give you the precise display you are looking for. The Clever Frame system can be used to create conference stands and booths, or for event scenery, backdrops and sponsor walls. It also works as a room divider or as a backdrop for a reception area. “Clever Frame is a real innovation in the market and a wonderful addition to our range of products and services,” commented Antony Baglioni, business development director at BAF Graphics. “Brand managers, event managers and marketing managers can now benefit

from an easy-to-use and versatile solution to bolster their promotional activities and enhance their brand in a cost effective way. We are very enthusiastic about Clever Frame and look forward to demonstrating its features to corporate and brand owners.” But there are also display and stand options for those with very limited space – Tensator has been promoting its Virtual Assistant for some time but it has released an Ultra version, which stands just 50cm x 50cm, meaning it can fit almost anywhere on a stand or experiential activity. The Virtual Assistant Ultra uses the latest technology to project an image and create the illusion of a real person, who may stand there and convey a brand message, promotion or information. The base unit of the Ultra is made up of interchangeable covers, creating a full surround or threesided wrap if placed flush against a wall. This makes it ideal for advertising and marketing, and further opens up the opportunity for organisers to rent the product as a promotional tool to exhibitors or sponsors, creating additional revenue streams.

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Social inSightS

Social goals The 2013 UEFA Champions League final at Wembley Stadium was watched by an estimated 150 million viewers and there were 4.8 million tweets, relating to the game – discover the digital highlights of UEFA’s campaign, as we reveal the social media statistics

he 2013 UEFA Champions League final was delivered to hundreds of millions of fans around the world as UEFA continued to expand its digital reach across social media platforms. FC Bayern München’s 2-1 Wembley victory against Borussia Dortmund was aired in more than 200 countries to an estimated global average audience of 150 million and a projected global unique reach of over 360 million viewers. The final attracted a peak of 23.78 million viewers in Germany, a record for a UEFA Champions League fixture in the country. UEFA used key digital platforms such as Facebook, Google+, Twitter and YouTube to enable a global fan base to share unique content from the four-day UEFA Champions Festival and Wembley Stadium and extend the number of followers of UEFA’s official social media channels to over 22 million. UEFA’s official chosen hashtag #UCLfinal had 190,000 uses and enabled over 1,000 tweets and posts from fans and famous names to be displayed on the giant screens at Wembley Stadium before and after Bayern’s victory. In all, 4.8 million tweets referred to the final and the teams from 90 minutes before kick-off until 30 minutes after, with a peak of 117,601 tweets per minute after the final whistle. Also, UEFA’s Facebook pages received more than 175,000 new “likes”, including a UEFA record 200,000 likes for a single post on the day of the final – it pushed the total number of supporters on UEFA’s official Champions League page close to nine million. Guy-Laurent Epstein, marketing director at UEFA, said: “These figures show that the UEFA Champions League and the

UEFA Champions Festival were the talk of the town in London and globally. With stars like Zinédine Zidane, Luís Figo, Cafu and Will Smith and all the football legends in action at the Ultimate Champions Match on Saturday ahead of the UEFA Champions League final, the free festival was a fantastic way for Londoners to get involved in the Champions Week. We also had some cutting-edge technology in use at the Champions Festival, which helped us engage with fans in novel ways, further enhancing their festival experience.” An RFID concept was used at the UEFA Champions Festival at Westfield to increase viral momentum across social networks. The 34,000 visitors who attended the festival were invited to “Join the Game” by registering an RFID card and linking it to their Facebook or Twitter account. Once registered, users could follow their progress on an interactive leader board after participating in various challenges, with prizes available to the best performers. Another 6,000 people visited a second site at Trafalgar Square, which was illuminated at night by a 3D projection of great UEFA Champions League moments and players. RFID proved successful with 85,000 interactions using RFID (touchin) technology at the UEFA Champions Festival from 13,000 registered cards. Fans from around the world also took part in a live Google hangout around the game, during which former European Cup winners Ian Rush and Karl-Heinz Riedle took time out to drop in and chat. And, for the first time, fans voted for the man of the match, Robert Pirès, via Google+ and Twitter. Elements such as these ensured that fans could engage with the game and be part of the UEFA action even if they had not secured a ticket to the match.

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The organisers of the National Wedding Show called upon Eventstagram to provide a social media solution

he traditional nature of the wedding industry and the technological world of social media collided when Ocean Media Group called upon Eventstagram to create an alternative wedding album – the organisers of the National Wedding Show wanted to build upon the growing trend that is taking inspiration from others also planning their “big day”. Eventstagram, said “I do” and created a live photo sharing feed during the spring shows at both London’s Olympia and Birmingham’s NEC – visitors, exhibitors and press were encouraged to take a photo, tag it through Instagram, use the hashtag #nationalweddingshow and share the image with other visitors. The images appeared on large screens positioned behind the event’s main catwalk where brides-to-be gathered to see the latest in wedding fashion. Ocean Media was keen to build on its use of social media – the objective of the live photo sharing was to inspire brides and grooms with other visitors’ ideas and

engage a wider network of “happy couples” who weren’t in the actual venue. Using social media, the organisers engrossed the live audience whilst they waited for the fashion shows to begin – visitors to the event could share content if they used #nationalweddingshow, which amplified the content, pushing the message further online. Eventstagram created and delivered the social media integration. It built a bespoke template to fit the portrait style 4.5 x 2.5m screen behind the catwalk display, ensuring that the activation was in keeping with The National Wedding Show’s brand image. According to Eventstagram, the results were hugely positive with a 4,319 per cent increase in Instagram photos taken compared to the previous show held in autumn 2012. In all, 1,771 Instagram photos featured the #nationalweddingshow hashtag. Dan Strang, chief executive officer of Eventstagram, commented: “The National Wedding show was a great example of how an event can merge both their live attendees and their online fans together.”

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Tweeting moments @JackLloydJones Love how you can get pics on the screen from Instagram :) #nationalweddingshow

@GloriousTiaras Wow! #nationalweddingshow great atmosphere and lovely brides to be. Stand G20 for glorious tiaras and brooch bouquets.

@CicilyBridal Getting busy @nationalwedding Come meet us at J51 right next to the catwalk! #nationalweddingshow

@GoodResultsPR Stunning Mia Mia dress on the catwalk and at The Bridal Boutique stand H60 at the #nationalweddingshow

@nationalwedding Lots of crowds gathered to watch the catwalk at the NEC today! #nationalweddingshow

@DoEventsuk Met lots of super #wedding exhibitors @nationalwedding #London If you haven’t been go take a look! #nationalweddingshow #biztalk

@bimlabee Some incredible dresses on show at #nationalweddingshow today – need a sit down and glass of bubbles to recover!

1,771 instagram photos featured the #nationalweddingshow hashtag

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Win a conference at Kent Event Centre

he Kent Event Centre is located at the Kent Showground, Detling, Maidstone, and is set within 200 acres of verdant countryside. Ideally positioned between the M2 and M20 motorways and just a 25-minute drive from the M25, the centre is easily accessible. Bearsted and Maidstone railway stations are just 10 minutes away. The showground is home to a variety of public events, but the facilities within Kent Event Centre, which opened in 2011, are ideal for corporate events. With the ability to cater for two to 2,000 delegates, the venue is perfect for conferences, meetings, exhibitions, training, team building days, weddings, Christmas parties and much more. There are five meeting rooms to choose from and the corporate sales team is happy to advise you on the best room to suit your required layout and delegate numbers. The Detling and Stockbury room are situated on the first floor in Alan Day House, whilst the Chilham and Bredhurst rooms are situated on the first floor in the Clive Emson building with full disabled facilities. These rooms are perfect for two to 50 delegates.

The Astor is a larger room accommodating up to 200 people. Whilst some of the rooms are fitted with modern AV equipment, the centre is able to provide AV equipment wherever required. And, there is a vast amount of car parking space directly outside the buildings. The new Clive Emson exhibition hall, launched in June 2011, measures 1,700 square metres and is fully carpeted, and fully-lined. In addition the Kent Pavilion and John Hendry pavilion offer 72 x 40 metres and 74 x 24 metres of space respectively. This month, one lucky Stand Out reader has the option of one of two prizes – either one day’s complimentary room hire for a maximum of 25 delegates in the Chilham or Bredhurst room including tea, coffee and biscuits, or one day’s complimentary day delegate package for up to 15 delegates in the Chilham or Bredhurst room. To enter you must answer the following question: When was the launch of the Clive Emson Conference Centre and how many square metres is the Clive Emson Exhibition Hall? Visit www.standoutmagazine.co.uk to enter or fill in the coupon on the right hand side and don’t forget to include your answers to the questions.

Terms and conditions: There is no cash alternative. There can only be one winner and the competition organiser’s decision is final. The prize expires December 2013. Booking is subject to availability. The booking is to take place on a Monday to Friday between 8am and 5pm. Final booking details will be required at least one week in advance. Standard terms and conditions apply.

Stand out Kent event centre competition

Answer ................................................ Name .................................................. Company name ................................... ............................................................ Job title ............................................... ............................................................ Address ............................................... ............................................................ ............................................................ ............................................................ Email ................................................... ............................................................ Tel no .................................................. Nature of business ............................... ............................................................ Return this coupon to: Stand out Kent event centre competition, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD or enter online at www.standoutmagazine.co.uk. n Please tick box if you do not wish to receive information from the competition provider. closing date: August 15

For further information, visit www.kenteventcentre.co.uk, call 01622 630975 or email alison@kenteventcentre.co.uk

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A1 Loo Hire is the portable toilet division of the A1 Group of Companies â&#x20AC;&#x201C; one of the UKâ&#x20AC;&#x2122;s leading integrated Waste Management Suppliers. Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

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We supply marquees of ALL types and sizes to suit every requirement and event. Ranging from our spectacular Big Tops to our beautifully formed Clearspans. Call Paul on for more information or email for our product and price guide. Or visit

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PROVIDING WATER & PLUMBING SERVICES TO THE OUTDOOR EVENT INDUSTRY

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CONNECTIONS CONNECTIONS ACCESS CONTROL The Edge Systems Windsor Place, Penarth, Vale of Glamorgan, CF64 1JL T: 02920 708702 E: mark.g@ theedgesystems.co.uk W: www.theedgesystems. co.uk

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@ peppermintbars.co.uk W: www.peppermintbars. co.uk

AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Premier Events Bars Ltd T: 01423 871031 W: www.premiereventbars. co.uk

Energyst Rental Solutions LP Four Ashes Industrial Estate, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 797000 RENTAL SOLUTIONS FOR TEMPERATURE CONTROL & POWER GENERATION F: 01902 797001 E: sales.supportuk@ energyst.com W: www.energyst.com ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV & CONFERENCE RENTAL Saville Audio Visual T: 0870 606 1100 E: hire@saville-av.com W: www.saville-av.com

AV & SOUND EQUIPMENT HIRE Creative Technology Ltd T: 01293 582000 F: 01293 582010 E: events@ctlondon.com W: www.ctlondon.com Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, StratfordUpon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www. seamlessplasmawall.com

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BARS

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CORPORATE ENTERTAINMENT

CATERERS

annualclownsdirectory. com 13 Second Avenue, Kingsleigh Park, Thundersley, Essex, SS7 3QD T: 01268 745791 W: annualclownsdirectory. com

Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: info@feedeasy.co.uk W: www.feedeasy.co.uk Twitter: @FeedEasy

Xtreme Vortex 26 Littleheath Road, Bexleyheath, Kent, DA7 5HF T: 0203 589 6303 E: events@xtremevortex. co.uk W: www.xtremevortex. co.uk

Hot Fire BBQ T: 01986 835724 M: 07507772345 E: info@hotfirebbq.com W: www.hotfirebbq.com

CATERING EQUIPMENT HIRE Event Services Group T: 08700 349 269 W: www.esgeventhire.co.uk Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: nigel.markey@markey. co.uk W: www.markey.co.uk PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

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CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com Event-Staff Unit 27, Space Business Centre, Tewkesbury Road, Cheltenham, GL51 9FL T: 0870 415 1001 F: 0870 415 1002 E: info@event-staff.co.uk W: www.event-staff.co.uk

Connections is sponsored by

Connections is sponsored by Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: info@showforce.com W: www.showforce.com Silverback Events Ltd F116 Pressrooms, 23 New Mount Street, Manchester, M4 4DE T: 0844 561 7939 F: 0161 9534001 E: info@silverbackuk.com W: www.silverbackuk.com The Mercury Recruitment Network 19a Regent Street, Rugby, Warwickshire, CV21 2PE T: 01788 229988 F: 01788 2299861 E: admin@mercurynetwork.co.uk W: www.mercury-network. co.uk TORO Crew Unit 2 New North House, 202-208 New North Road, London, N1 7BJ T: 0207 043 0652 F: 0207 681 1419 E: info@torocrew.co.uk W: www.torocrew.co.uk Twitter: @TOROcrew

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EVENT DESIGN & PRODUCTION Partridge Events Ltd 145 -157 St John Street, London, EC1V 4PY T: 0845 308 2427 E: jacqui@partridgeevents. co.uk W: www.partridgeevents. co.uk

EVENT ENTERTAINMENT Motorcycle Trials Display Team New Hey Farm, Whitewell, Nr Clitheroe, Lancs, BB7 3AU T: 07854553151 E: sales@inchperfecttrials. co.uk W: www.inchperfecttrials. co.uk

PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents.co.uk W: www.sunshineevents. co.uk The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www. messhamswallofdeath.com

EVENT EQUIPMENT HIRE EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com Speedy The Parks, Newton-leWillows, Merseyside, WA12 0JQ T: 0845 607 1000 E: events@speedyservices. com W: www. speedyeventservices.com

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Tracy Lavin Events 10 Bridgefield Avenue, Wilmslow, Cheshire, SK9 2JS T: 01625 538999 F: 01625 521759 E: info@tracylavinevents. co.uk W: www.tracylavinevents. co.uk

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@paramedico. info E: allan@medcraft.org W: www. paramedicoevents.co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations. co.uk W: www.neoncreations. co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane, Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

EVENT & PROMOTIONAL STAFF LOLA Event Staffing Unit 2 New North House, 202-208 New North Road, London, N1 7BJ T: 0207 043 0652 F: 0207 681 1419 E: info@lolaevents.co.uk W: www.lolaevents.co.uk Twitter: @lolastaff

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth, Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

CONNECTIONS Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@outthereconcepts. com W: www.outthereconcepts. com

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com

EXHIBITION & PROMOTIONAL TRAILERS DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 E: enquiries@dwtexhibitions.co.uk W: www.dwt-exhibitions. co.uk

Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@strathmore exhibitiontrailerhire.com W: www.strathmore exhibitiontrailerhire.com

EXHIBITION STAND DESIGN / BUILD Aris Design & Management Ltd Cantium House, Railway Approach, Wallington, SM6 0DZ T: 0208 544 4137 E: hello@arisdesign.co.uk W: www.arisdesign.co.uk DCE Group Ltd Unit 12, Hambridge Business Centre, Hambridge Lane, Newbury, Berkshire, RG14 5TU T: 01635 230020 T: 01635 523647 E: Matthew@dcegroup.co.uk W: www.dcegroup.co.uk

Tow Master Unit 5, Amber Court, Martland Park, Wigan, Lancs, WN5 OJY T: 01942 226633 E: info@towmasteruk.com W: www.towmasteruk.co.uk

EXPERIENTIAL MARKETING Versatile Venues Creative Mobile Solutions Wireless Hill, South Luffenham, Oakham, Rutland, LE15 8NF T: 01780 720 217 E: info@versatilevenues. co.uk W: www.versatilevenues. co.uk

EXHIBITION STANDS / DISPLAY Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace. com W: www.skylinewhitespace. com

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www.mobilepromotions. com

Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 E: enquiries@dwtexhibitions.co.uk W: www.dwt-exhibitions. co.uk Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www.mobilepromotions. com

FABRICS B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@ bbrown.co.uk W: www.bbrown.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill, Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire. co.uk W: www.1stdefensefire.co.uk

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore. com

FLAGS Sailflags Cornwall T: 01736 719111 E: info@sailflags.co.uk W: www.sailflags.co.uk

FLOORING & FLOOR COVERINGS Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk Grassform Little Woodbarns Farm Yard, Green Street, Fryerning, Ingatestone, Essex, CM4 0NT T: 01277 353686 E: sales@grassform.co.uk W: www.grassform.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk Ikadan UK Ltd P.O Box 6173, Innovation Centre, Gallows Hill, Warwick, CV34 9PP T: 01761 415389 M: 07775 332470 E: rm@ikadan.co.uk W: www.ikadanfloor.com iKon Flooring Ltd Unit 3, Arley Industrial Estate, Colliers Way, Arley, CV7 8HN T: 01676 541212 E: info@ikonflooring.co.uk W: www.ikonflooring.co.uk Wow!Grass! West Grange, Thorganby, York, YO19 6DJ T: 01904 448675 E: hello@wowgrass.com W: www.wowgrass.com Twitter: @wowgrass

Connections is sponsored by

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight. com W: www.productionfreight. com

FURNITURE / HIRE A Furniture On The Move Aardman Animations Gas Ferry Road, Bristol, BS1 6UN T: 0845 459 9875 E: Ian@furnitureonthemove. co.uk W: www. furnitureonthemove.co.uk A Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks. co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk City Furniture Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture. co.uk W: www.conceptfurniture. co.uk D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-on-Severn, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture.co.uk W: www.d-zinefurniture.co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@ europainternational.com W: www. europainternational.com/st

Furniture Hire UK Millmoll House, Crabtree Manorway South, Belvedere, Kent, DA17 6BJ T: 0844 567 5744 F: 0844 567 5751 E: lv@furniturehireuk.com W: www.furniturehireuk. com

MCS Central Europe Sp. z o.o. ul. Magazynowa 5a 62-023 Gadki, Poland W: www.masterheaters. co.uk Templine Unit 3, Chipping Edge Industrial Estate, Chipping Sodbury, Bristol, BS37 6AA T: 01454 323440 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness. com

FURNITURE SALES Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture.co.uk W: www.fiestafurniture.co.uk

GRANDSTAND SEATING Ace Seating Hire T: 01832 273353 E: info@aceseating.co.uk W: www.aceseating.co.uk

HEALTH, SAFETY & TRAFFIC MANAGEMENT RSS Events Brackenwood Centre, Bradshaw Lane, Preston, PR4 3HQ E: info@rssevents.co.uk W: www.rssevents.co.uk

HEATING & COOLING SYSTEMS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

HEATERS & DEHUMIDIFIERS Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: sales@krolluk.com 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ W: www.krolluk.com BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH FWFOUT GSPN DPSQPSBUF UP JOUFSOBUJPOBM NFEJB FWFOUT BOE GFTUJWBMT

ICE RINKS

p 1SPEVDUJPO &MFDUSJDBM $POTVMUBODZ p $BCMF %JTUSJCVUJPO p $BCMF 3BNQT p (FOFSBUPST 3BOHJOH 'SPN ,7" ,7"

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p 4JUF 4BGFUZ -JHIUJOH Aggreko Event Services p 5FDIOJDJBOT

Aggreko House, Orbital 2, p %SZ )JSF Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 XXX UFNQMJOFMUE DP VL &NBJM JOGP!UFNQMJOFMUE DP VL F: 01543 437 772 5FMFQIPOF E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy 29/7/08 Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

INSURANCE BROKERS Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com Robertson Taylor W&P Longreach Insurance Brokers, 2 America Square, London, EC3N 2LU T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

IPAD DISPLAY SYSTEMS Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@ eurostanddisplay.com W: www.eurostanddisplay. com

11:01:26 AM

CONNECTIONS Greenhill Events Ltd The Old Dairy, Warren Farm, Winchester, SO21 1JD T: 01962 777812 E: info@greenhillevents. co.uk W: www.greenhillevents. co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@ theprojectionstudio.com W: www. theprojectionstudio.com

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

LED SCREENS adi.tv Contact: Lauren Jackson T: 0800 592 346 E: info@adi.tv W: www.adi.tv Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

LIGHTING Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com Just Lite Productions T: +353 1 8068333 E: info@justlite.com W: www.justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com We supply our own transport & can deliver anywhere in the UK.

LINEN HIRE City Linen Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

LINING HIRE & INTERIOR DECOR Oasis Events Unit 13, Cotswold Business Village, Moreton-in-Marsh, GL56 0JQ T: 44 (0)1608 651100 F: 44 (0)1608 651106 E: df@oasisevents.co.uk W: www.oasisevents.co.uk

MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees. co.uk W: www.fewsmarqueespremium.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 01565 682 318 E: information@redcross. org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical. com W: www.locationmedical. com St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org.uk W: www.sja.org.uk The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany. co.uk W: www. eventmedicinecompany. co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Four Jays Group Barling Farm, East Sutton, Nr Maidstone, Kent, ME17 3DX T: 01622 843135 E: enquiries@fourjays.co.uk W: www.fourjays.co.uk Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: info@loosrus.co.uk W: www.loosrus.co.uk Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

POWER DISTRIBUTION Rubber Box Co Ltd 39C Churchill Way, Lomeshaye Ind. Estate, Nelson, Lancs, BB9 6RT T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators. co.uk W: www.eurogenerators. co.uk Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix. co.uk W: www.eventelectrix.co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@ fourthgenerationltd.com W: www. fourthgenerationltd.com HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@ hpestechnical.com W: www.hpestechnical.com Morris Site Machinery Limited Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@morrismachinery. co.uk W: www.morrismachinery. co.uk

Connections is sponsored by

Connections is sponsored by Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com

RADIO COMMUNICATIONS

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk

Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

SECURITY Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 M: 07446 746 936 E: info@aesltduk.com W: www.aesltduk.com

Pure Power T: 0845 257 2811 E: info@purepower.org.uk W: www.purepower.org.uk Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@ starpowergenerators.co.uk W: www. starpowergenerators.co.uk

AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk

Templant Ltd Hillgrove House, 37a Nazeing, Essex, EN9 2HB T: 0844 561 6344 E: info@templant.co.uk W: www.templant.co.uk

G4S Events Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T:0800 085 9899 E: sales@uk.g4s.com W: www.g4s.com/ukevents

Templine Unit 3, Chipping Edge Industrial Estate, Chipping Sodbury, Bristol, BS37 6AA T: 01454 323440 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

Multisec (UK) Limited A46 Fosseway, Six Hills, Melton Mowbray, Leicestershire, LE14 3PD T: 01159376771 E: info@multisec.co.uk W: www.multisec.co.uk Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk

PROMOTIONAL PRODUCTS / BUSINESS GIFTS The Edge (Systems) Limited Windsor Place, Penarth, Cardiff, CF64 1JL T: 029 2070 8702 E: sales@theedgesystems. co.uk W: www.theedgesystems. co.uk 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH FWFOUT GSPN DPSQPSBUF UP JOUFSOBUJPOBM NFEJB FWFOUT BOE GFTUJWBMT

PROMOTIONAL STAFFING p 1SPEVDUJPO &MFDUSJDBM $POTVMUBODZ p $BCMF %JTUSJCVUJPO p $BCMF 3BNQT p (FOFSBUPST 3BOHJOH 'SPN ,7" ,7"

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p 4JUF 4BGFUZ -JHIUJOHEvent Moorepeople Staffi ng Agency p 5FDIOJDJBOT

1st & 2nd Floor, 169 A High p Loughton, %SZ )JSF Essex, Road, IG10 4LF T: 0208 508 0555 XXX UFNQMJOFMUE DP VL &NBJM JOGP!UFNQMJOFMUE DP VL F: 0208 508 0666 5FMFQIPOF E: bettina@moorepeople. co.uk W: www.moorepeople. co.uk 29/7/08 11:01:26 AM Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com

VIP Security (Essex) Ltd 13L Basildon Business Centre, Bentalls, Basildon, Essex, SS14 3FT T: 01268 526212 M: 07961 803798 E: info@ vipsecurityservices.co.uk W: www. vipsecurityservices.co.uk Vespasian Security Ltd Harbour Court, Compass Road, North Harbour, Portsmouth, PO6 4ST T/F: 02392 295 503 E: info@vespasiansecurity. co.uk W: www.vespasiansecurity. co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@ btconnect.com W: www.artisangraphics. co.uk

SOUND, LIGHT, STAGE & AV HIRE Ultimate Acoustics Unit E18 The Enterprise Village, Prince Albert Gardens, Grimsby, N E Lincolnshire, DN31 3AG T: 01472 358783 E: hire@ultimate-acoustics. co.uk W: www.ultimateacoustics.co.uk

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events.com Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting. com Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www. impactproductions.co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld. com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/ rental Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices. co.uk W: www.riggingservices. co.uk Rigging Team T: 07976 726343 E: mail@riggingteam.com W: www.riggingteam.com Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

CONNECTIONS The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@therevolving stagecompany.co.uk W: www.therevolving stagecompany.co.uk

TT Tents Limited North Waltham Business Centre, North Waltham, Basingstoke, Hampshire, RG25 2DJ T: 01256 397551 E: mail@tttents.co.uk W: www.tttents.co.uk

TICKETING Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

STAND DESIGN & BUILD Set & Stage Ltd Unit 4 Epsom Business Park, Kiln Lane, Epsom, Surrey, KT17 1JF T: 01372 745891 E: info@setandstage.com W: www.setandstage.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace. com W: www.skylinewhitespace. com

Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic. co.uk W: www.exhibition-traffic. co.uk

TRANSPORT / ON-SITE LOGISTICS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www.mobilepromotions. com

A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com

LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: sales@lhwoodhouse. co.uk W: www.lhwoodhouse. co.uk Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

TRAFFIC MANAGEMENT

TEMPORARY STRUCTURES

De Boer Structures (UK) Ltd Castle Park, Boundary Road, Buckingham Road Industrial Estate, Brackley, Northamptonshire, NN13 7ES T: 01280 846500 E: sales.uk@deboer.com W: www.deboer.co.uk

Stoneleigh Events Stoneleigh Park, Warwickshire, CV8 2LZ T: 0844 847 6685 F: 02476 696 900 E: sales@stoneleighevents. com W: www.stoneleighevents. com

UTILITY VEHICLE & GOLF BUGGY HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

VENUES Cheltenham Racecourse Prestbury Park, Cheltenham, Gloucestershire, GL50 4SH T: 01242 539538 E: cheltenhamevents@ thejockeyclub.co.uk W: www.cheltenham.co.uk Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre. co.uk W: www.kenteventcentre. co.uk Leeds United Elland Road, Leeds, LS11 0ES T: 0113 367 6132 E: info@leedsunited.com W: www.leedsunited.com

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@grundon. com W: www.grundon.com M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: events@mjchurch.com W: www.event-wastemanagement.com Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: ema.ashworth@smithsgloucester.co.uk W: www.smiths-gloucester. co.uk

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre, Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct.co.uk Watermills PO BOX 1176, Woking, Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

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Stand Out looks at brand new temporary structures to hit the market and how organisers are putting these temporary event spaces to good use Subscribe here...

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Venue Verdict Gold Standard Award

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Neptunus, specialist in events structures and relocatable buildings.

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Cob Drive | Swan Valley Northampton NN4 9BB | United Kingdom T (+44) 0845 180 40 01 sales@neptunus.co.uk | www.neptunus.co.uk the netherlands

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