Stand Out Magazine June 2012

June 2012

www.standoutmagazine.co.uk

achieve event excellence

giant StEPS

EvEnt tEchnology • titanic light Show • london JEwEllEry wEEk • 2012 lEgacy • tour of Britain • tEndErS

. . . . . .

the great british . . . . . .

Summer of events . . . . . .

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switched on the television this evening to be greeted by the BBC’s trailer for the Olympic torch relay. To say I am excited is probably an understatement but that first glimmer of gold on my modest TV screen was enough to fully realise two things: A) It now feels very real. B) It’s close.

By the time you read this musing, the torch will have landed in the UK and will have begun its journey across our fair and smashing isle. Hopefully, by then, the sun may have decided to pop its head out from the saturated clouds that have dampened the nation’s spirits.

I sincerely hope that we have seen the back of such downpours so that industry can enjoy dry and favourable conditions for busy load ins and loads outs.

In this penultimate issue before we head full-pelt into the summer, we question legacy – what will be the most important thing that the UK events industry can take away when the Olympic circus leaves town? Infrastructure or skills? If you turn to page 16, you’ll be able to see what key industry players have to say on the matter.

This month also sees the team look at a host of events from Liverpool City Council’s Sea Odyssey, the spectacular responsible for our amazing cover story, and also London Jewellery Week – an event that has something new to shout about. So turn to page 27 and read what i2i Events Group has to say about the current state of play. If you organise consumer or trade events then do take time to hear from some of the UK’s big hitters.

Finally, Stand Out has partnered with another industry event – the Scottish Event Awards.

We’ll be supporting its organisers, the event and industry north of the border so keep an eye out for details over the coming months.

Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

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contents

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16

Giant steps

future thinkinG

In April, over 600,000 people witnessed one of the most extraordinary displays of street theatre ever to grace UK shores. Liverpool played host to Sea Odyssey, a spectacular on a giant scale

21

tech talk Exhibitions and live events are escalating their use of technology. Stand Out looks at some of the latest event technology trends and asks are we in danger of using technology for technology’s sake?

39

all fired up How can organisers use light, lasers and fire to accent elements of an event? Stand Out looks at a number of events that use light, projection and fireworks in very different ways

When the Olympic circus has left London, will the UK events industry benefit more from the infrastructure gained or skills learned?

50

competition Win two special Secret Garden tickets to Taste of London courtesy of event venue 76 Portland Place

reGulars

6 The latest event industry news 8 Contract wins and new business

opportunities

30 Marketing Week Live preview 36 NOEA advises on event medical care 44

opportunity to learn Eventia moved forward by three months its annual summer conference to allow events professionals to share ideas ahead of the Olympic Games

that is open to new regulation

49 Social media tools 66 Summer is on its way www.standoutmagazine.co.uk

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NEwS

SweetSpot reveals plans for 2012 Tour of Britain cycling race SweetSpot Group, organiser of The Tour of Britain, has unveiled its plans for what it says will be the longest and toughest race yet.

The Tour of Britain will feature eight stages and will start in Ipswich on September 9 and finish in Guildford on September 16.

At a major press conference, Hugh Roberts, chief executive, SweetSpot Group, announced that the sporting event would see Skoda, Yodel and IG Markets as sponsors with Specialized and Maxifuel also coming on board.

Maxifuel will be supplying product to the race and will also be carrying out sampling activity, as the tour passes through 840 miles of Britain’s roads.

Roberts told Stand Out: “Council departments and event teams have been very receptive to the tour. Our model in 2004 was not to have a title sponsor but to have towns and cities as stakeholders because they could recognise and wanted to benefit from the economic impact. That model continues to work now even in these economic times.”

Roberts continued: “At the moment we have capped the tour at eight stages, we could expand the race and go to nine or 10 but I think it will only ever go to nine days

max. There are some plans afoot to add a festival of cycling to the event to engage audiences on a weekend but that will be next year.”

ITV presenter Ned Bolting confirmed that the TV channel is hoping to screen the last three stages of the race live this year, and there is a possibility that the 2013 race will be shown live in its entirety.

“We require the oxygen of television for our sponsors,” added Roberts. “If we can get ITV to show all the stages of the race in 2013 then it will be symbolic of a race that’s reached maturity as an event, and will show the public that the event is a cornerstone of the sporting calendar.”

Roberts also revealed that The Tour of Britain Points Jersey is currently unsponsored, and that he is waiting to hear whether SweetSpot’s joint bid with the London Marathon Company to host the London Cycling Festival 2013 at the Queen Elizabeth Olympic Park is successful.

Stage two of the Tour of Britain race is set to be one of the most memorable, as the riders leave Nottingham Castle, heading across the Peak District to a unique finish alongside the elephant and giraffe enclosures at Knowsley Safari Park.

UK Event Safety Guide to be adopted by US A US specific version of the UK’s Event Safety Guide is to be created in the next four months. A meeting of members of the Event Safety Alliance and Mitch Daniels, the Governor of Indiana, has said that HSE’s The Event Safety Guide will be used as an interim reference manual until a US specific version is created, utilising the work already contained in the Tomasetti and Witt reports.

In the coming months, the Event Safety Alliance will form a group of industry professionals designated to work with US industry and government agencies.

inVNT expands into Europe The former head of live events at Gyro, Dina Green has been appointed managing director of the new London office of US brand communication agency inVNT. inVNT is expanding into the UK market with Green spearheading the European division. inVNT will operate from Soho offices.

Benefit and Refuge create Mascarathon Refuge has teamed up with cosmetics giant Benefit to organise a Mascarathon to raise funds for the domestic violence charity.

Women are being asked to put on their trainers and run two miles of the 500mile course, which starts in Edinburgh on June 15. The Mascarathon will then head through Newcastle, Manchester, Birmingham, Cardiff and Oxford before finishing at Spitalfields Market, London, on June 29.

Benefit will host a special party in each city with Benebabes offering makeovers and sample giveaways.

TV presenter Caroline Flack is fronting the campaign, which will see a mascara “baton” passed from runner to runner.

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Berry Marquees has launched a range of black marquees. The structures are being offered up to 12-metres in width, however

up to 25-metres is available upon request.

Octagonal ends and Chinese hats are available in black too.

Festival No. 6 has been launched by Ear to the Ground and SBH Events.

The event will take place from September 14-16 at Portmeirion, the location of classic 60’s TV series, The Prisoner.

Office, which takes place at London’s Olympia from September 12-13, has added a Business Travel Village to its show.

British Airways is to sponsor a spectator site at the Olympic Park. Park Live presented by British Airways will enable up to 10,000 fans to watch BBC and Channel 4 sporting action on a specially constructed large screen – a double-sided screen measuring 14 metres high, and 132 square metres in total. It will be constructed on a purpose built structure in the River Lea so that visitors can enjoy

picnics on the park’s riverside lawns. Park Live will be open from early morning to late evening for spectators to visit before and after sporting events on the Olympic Park.

LOCOG hope that the Park Live site will be honoured like Wimbledon’s Henman Hill or Murray Mount and names such as Pistorious Park or Dai Green Fields are already being banded about.

Event sustainability poster launched to help companies SAVE Eco Events and drp group have launched SAVE – Sustainable Action for Venues and Events – a tool that will help companies looking to attain sustainability certification.

Revealed at Eventia’s summer conference, SAVE is a “sustainability version” of the HSE poster that is visible in all UK workplaces.

The poster offers practical advice in bullet form to act as a resource and reminder to employees within the events industry.

The poster will be free to Eventia members and will be supported by an online portal, and possibly a mobile phone app, enabling organisers and suppliers to check the process which they should be adhering to whilst carrying out their daily tasks.

Access to the portal will be free. SAVE offers a step-by-step guide in the form of a simple six-stage process for organisers and event teams to follow.

Blue Peter to tour with Olympic roadshow and live broadcasts Children’s BBC TV programme, Blue Peter is to tour the UK this summer with a series of live programmes and public events to celebrate the arrival of the Olympics. Blue Peter’s Big Olympic Tour will feature nine live television broadcasts – each will be followed by a free public family event run by BBC Learning.

The tour began in Caerphilly on May 26. It will then call at Belfast on June 2, Levengrove Park, Dumbarton, on June 9,

Sunderland on June 16, Burnley on June 23, Wolverhampton on June 30, Saffron Walden on July 7, the Isle of Wight’s Osborne House on July 14 and finally Central Park, East Ham, London on July 21.

The live broadcast is ticketed but entry to the family event following the programme is free from 10am until 4pm and no ticket is required.

CBBC fans will get to take home an Olympic fact pack.

Leicester City Council has started a festival and events consultation. It is asking local residents for their opinions by July 27 before it reviews events funding.

PUMA is to partner with sports and music festival RugbyRocks.

Camp Bestival, Festival Republic and Summer Sundae are among the first festivals and promoters to join Powerful Thinking, the Green Festival Alliance’s campaign which aims to reduce energy costs and carbon emissions.

The Sport Merchandise and Marketing Exhibition (SMMEX) has signed up to hold its annual show at Wembley Stadium for the next two years.

The Scottish Event Awards will take place on September 6, 2012, at The Radisson Blu Hotel, Glasgow.

Leeds Metropolitan University has teamed up with Jamie Oliver’s Fabulous Feasts to deliver catering for this year’s graduation ceremonies.

AMTC has launched The Divorce Exhibition. It takes place at Kensington Town Hall from July 20-21.

Ingenious Media Active Capital has sold its stake in Cream, which includes Creamfields festival, to Live Nation for more than £13 million.

Event Management Group (EMG) has formed a partnership with Glenfiddich to create a range of bespoke corporate events and exclusive whisky tastings.

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FieldStar, the professional membership body for field marketing and promotional staff, has formed a partnership with Derby University to produce the UK’s first certificate in face-to-face marketing.

Tenders and conTracT wins

Pitched

service Graphics is the official branding partner of the Tour of Britain

A raft of contract wins and available tenders have been announced. Read on if you are looking for new business or to scope out the competition Orb Events has been awarded the tender to manage the sponsor and partner relations for Liverpool Pride 2012. The event will take place on August 4, returning to Liverpool’s Pier Head.

Best Parties Ever has won the contract to supply six themed bars to WOWFest, which takes place on the Isle of Wight from August 17-19.

Cambridge City Council is looking for suppliers to deliver an outdoor ice rink together with a range of additional outdoor winter-themed entertainment. In addition, the council is keen to see the level of seasonal events in the city develop and is open to proposals for winter markets, arts activity, live entertainment and fairground rides. Email elaine.midgley@cambridge.gov. uk by 12pm on June 1.

The Forestry Commission has appointed Four Jays Group, Churchill

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Marquees, Macey and Bond Marquees and South West Marquees as official providers of marquees for its programme of live outdoor music events. The contract will see the four companies install and dismantle marquees across seven venues during June and July.

Universal WorldEvents has been appointed as preferred supplier to Bayer in the UK, for venue finding services.

Service Graphics has been selected as the Tour of Britain branding partner over the next three years. It will provide a range of printed items for The Halfords Tour Series and the main Tour of Britain event in September. The company will provide 100 Corex ad boards, Foamex graphics and vinyl decal stickers for the tour.

Aspire Hospitality has secured a £2.5 million catering contract with Ragley Hall, Warwickshire. The five-year

contract sees Aspire supplying food retail and hospitality services and event hospitality for the growing number of private and public functions held at the estate. This summer, the estate will play host to a popup restaurant and a marquee for private weddings and events.

Piccadilly AV has signed a two-year contract with Ironman UK to supply technical support for the extreme triathlon brand’s event including PA for the start and finish lines. Piccadilly will also provide full AV, set, stage, sound and lighting for the hospitality areas which will host athletes.

Grass Roots has been appointed to manage the visitor registration and live production processes at The Big Bang Fair for a further three years. The event takes place at the NEC, and welcomes 56,000 visitors who are interested in careers in science, technology, engineering and maths.

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SEA ODySSEy

Giant steps In April, over 600,000 people witnessed one of the most extraordinary displays of street theatre ever to grace UK shores. Liverpool played host to Sea Odyssey, a spectacular on a giant scale, as Stand Out chatted to Judith Feather, head of events, Liverpool City Council

L

iverpool City Council has a strong reputation for hosting world-class events. In 2008, La Machine’s La Princesse, a mechanical spider, scuttled across the city’s streets to mark Liverpool’s City of Culture status. Four years on and the city has once again embraced the spectacular magic of street theatre for a princely £1 million budget.

Sea Odyssey Giant Spectacular is the culmination of two years of planning, an ambitious project that has excited a city and drawn in excess of 600,000 visitors, and an anticipated economic benefit of £12 million.

Royal de Luxe, world-famous imagineers and French theatre company, and its creative director Jean-Luc Courcoult have created an emotive piece of street theatre following an earlier visit to Liverpool where Courcoult was moved by a letter in the city’s Maritime Museum. The letter, written by a young girl to her father who was a steward on the Titanic’s maiden voyage, struck a chord with Courcoult: The 100th anniversary of Titanic’s fate seemed a poignant moment to bring his idea to life.

Poised on a system of hydraulic pulleys and levers, a giant 50-foot uncle, made from wood, is searching for a little (30-foot) girl giant and her little giant dog, Xolo. He is carrying a letter, which he has delivered from the ocean floor, and is scouring the banks of the Mersey to find his niece.

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A1 Traffic Management, Search, G4S, Adlib, Liverpool Echo Arena and The Event Safety Shop (TESS) all played a central role in the event, supplying equipment and services to the council. TESS was responsible for the safety planning of the event, paying particular attention to crowd management. TESS director, Simon James pulled strings in silver control and Jim Davey and Jake Piper attended to the giants on the street

Liverpool City Council estimates that around 600,000 people have taken the time to take part in the event and it also suggests that up to one million people visited the city as the event took place from April 20-22.

In fact, Liverpool’s city central Business Improvement District (BID) saw a footfall of 990,000 over the three days. This is 53 per cent higher than the Grand National weekend which was held just one week before. The number of shoppers in Liverpool ONE surged to a total of 279,000 – an increase of almost 25 per cent on last year’s figures, and Merseytravel figures show

11,000 people went on a ferry during the weekend – a 143 per cent increase on 2011.

Undoubtedly, figures such as these prove the value that events bring, and if events are realised for the right reasons then budgets should never be brought into question.

Carol O’Reilly, manager, Liverpool Convention Bureau, told Stand Out that since the event there has definitely been an increase in the number of conference and event enquiries, particularly when you compare this year’s figures with last. The economic statistics released by the council give an idea of how events impact on the

Sea OdySSey © Liverpool City Council. Photography Mark McNulty © Liverpool City Council. Photography Ant Clausen

city. The economic case for events is a “no brainer” when you look at the hard facts, O’Reilly said, especially when the city’s hotels were at 99 per cent occupancy over the event weekend.

“We are certainly looking at using forthcoming events in Liverpool to promote the area to organisers, encouraging them to use them as an exciting add-on for conferences,” O’Reilly continued.

Social giants Black and Ginger designed and delivered the event’s creative campaign, which

The giants were locked away in a secret Liverpool location where rehearsals took place for one month before the event

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SeA OdySSey

INSIdeR KNOWLedGe: • 200 – number of volunteers needed to help make the event a success • 23 – number of miles the giants roamed until they found each other • Lilliputians – name given to the operators of the moving giant marionettes • 28 – number of hours the giants entertained crowds for • The giants needed a corridor measuring 15 metres high and five metres wide to walk through • More than 20 cranes were needed to manoeuvre the giants and more than four kilometres of crowd control barriers were erected

Liverpool City Council’s Judith Feather was assisted by Andy McNicholl, event manager, who was also assisted by Jen Falding

it began in November 2011. The project encompassed all elements, covering all media and application, ranging from successful above the line print campaigns and a digital strategy covering website design, mobile app creation and social media marketing.

Creating the initial level of anticipation and excitement was integral to the event’s success, explained Alex Frech, Black and Ginger’s creative director. In the lead up to the event Black and Ginger produced several short teaser animations depicting the little girl giant curiously interacting with key city spaces within Liverpool. These videos exceeded in popularity having collectively amassed over 150,000 views and shared across hundreds of networks. In light of these figures the Giant Spectacular website received more than 250,000 unique visitors, with an average duration of four minutes spent on the website.

Added Sam Lawlan, marketing assistant, Black and Ginger: “Nearly 13,000 people have ‘liked’ Giant Spectacular on Facebook and well over 6,000 have also followed the event on Twitter. We utilised these networks for the event specifically to open a dialogue with Giant Spectacular fans and the response has been phenomenal. We provided live updates and interesting content for fans to openly interact with which proved to be a fantastic resource for people to share photos and experiences from the event.”

Black and Ginger also worked closely with Apposing to design and develop an app for the event. Statistics reveal that the Giant

12 www.standoutmagazine.co.uk

Spectacular app proved to be extremely successful receiving over 10,000 downloads over the weekend, elevating it to one of iTunes top 10 entertainment apps.

Grand plans Judith Feather, head of events, Culture Liverpool/Liverpool City Council, told Stand Out: “Sea Odyssey has been very special and legendary in our city. People have actually said ‘I loved it’ and I want people to be able to look back and say ‘do you remember the day the giants came?’.

“The event has highlighted the giant opportunities that are available in Liverpool but we’ve brought something different to the

city. The event has been a huge team effort, and we couldn’t have done it without those who got onboard.

“By Sunday, the crowds were suspended.

And I think that’s because we kept things like crowd barriers to a minimum so that Xolo the dog could run up to visitors and lick them with his tongue. Visitors suspended all reality that they were marionettes. People were crying.

“The giants could breathe and murmur and at night, people came to watch the little girl giant sleeping in her huge bed. ““When we hosted the spider {La Princesse] in 2008 people did say to us that we’d never top it. But when you get to work

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SeA ODySSey

Adlib was contracted by Liverpool City Council to provide PA systems in three key gathering points for the colossal performance. Adlib’s Phil Stoker was the project manager and he collaborated closely with Royal De Luxe’s sound designer and engineer Stephanne Brosse. The requirement was to produce clean and clear audio over large distances to the amassed crowds. Stoker also worked alongside event production manager Pete McDevitt and overall event technical director Stuart Stalker

with the best then you can. Now we are thinking how do we move forward because once you’ve had success and a reaction like this then you want it time and again.”

Feather described Liverpool City Council as ambitious, and does not deny the huge investment that the local authority has put in. The £1 million figure has been blasted by some, yet the majority can see the economic benefit and value it has brought.

“Sea Odyssey has received a lot of press coverage and so the event has taken the Liverpool name across the world,” continued Feather. “It has set a benchmark for the

14 www.standoutmagazine.co.uk

country and us a challenge moving forward because it was loved by so many people.

It also opens a national arts debate – why can’t the UK have someone similar to Royal de Luxe because this is art and theatre on another level. If people love it then we need to do it more but differently.”

And so what next for Liverpool? Feather hopes that 2013 will see the council events team producing another large event, and in 2015 three Cunard cruise liners will dock in Liverpool. It plans to host a river festival at the same time. For now, Feather’s plans centre around the council being at

A formal economic impact study looking at the effect of Sea Odyssey is now being carried out and will be available later in the year

the forefront of major events but after Sea Odyssey no one could deny them that mantle, and there’s no doubt that the city of Liverpool and fellow events professionals will look to see what the council does next.

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Legacy

© LOCOG

Future thinking When the Olympic circus has left London, will the UK events industry benefit more from the infrastructure gained or skills learned?

H

ow will the Olympics play into the events industry?

Now there’s a question. And when the Olympics has left London what will the events industry benefit most from in terms of legacy – will we gain more from the infrastructure that remains and the event kit that will reside in the UK? Or will events be better for the processes learned and the skills gained by events professionals?

At a recent industry conference, Melvin Benn, managing director, Festival Republic, said that knowledge will filter out as event teams contract and LOCOG dissolves. The UK events industry will be better for new experiences, yet he also argued that the capital would benefit from a plethora of new event spaces.

The fact remains that London 2012’s strength of message

16 www.standoutmagazine.co.uk

regarding legacy has been compelling. From the very beginning, LOCOG and Lord Coe have drummed a defining line – the Olympics are more than 17 days of competition.

Stratford has seen its legacy develop exactly one year before the major sporting event, and as brands fulfill activation programmes that focus on youth, marketers’ eyes are firmly facing the future.

Iain Edmondson, head of the major events team, London and Partners, says that London and the UK has the world’s best experts in delivering major sports events, cultural events and TV spectaculars. Whilst some of these experts will move on to other mega events, the co-operation and knowledge required to make this happen will equip the city and country with the expertise to deliver world-class cuttingedge events in the future such as the new annual Iain edmondson

Some professionals argue that the UK events industry will not benefit greatly from bricks and mortar legacy because of the number of temporary event spaces and existing venues being used such as Ricoh arena and Horse guards Parade

London cycling festival, which has been announced for 2013.

British expertise will filter out to Russia and Rio, and according to Chad Lion-Cachet, chief executive officer, Sportsworld, the events industry is our greatest export but he questions whether we have the resources, funding and creativity to take advantage of the opportunities London 2012 presents.

He does not doubt the UK events industry’s capabilities yet a question mark does hover over whether businesses will grasp the positive Olympic vibes.

Stronger positioning Industry experts do suggest that London 2012 will be a catalyst for global positioning.

Rick Stainton, managing director, Smyle, agrees: “We have spotted opportunities with Sochi and we’ve found that the Olympics are definitely a catalyst for new relationships,” Stainton tells Stand Out. “Having new venues is always good, as they offer a new destination. For Smyle and

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Legacy

agencies, legacy is a skills set thing. We’ve experienced new questioning and pitching approaches – we’ve engaged with the good, the bad and the ugly – which has educated us moving forward to 2014 and 2016.

“We’ve learned very quickly that each pitch has had to be treat with a different mindset. We’ve learned different security issues and protocol that comes with stakeholders and National Olympic Committees. There are differences depending on cultural and linguistic backgrounds, and so we’ve engaged with International Olympic Committee consultants and the Police, taken that niche skills set on board and it’s made us stronger.

“The skills we’ve learned have added to our pot of experience and we can draw on them again. Just because something is difficult or different doesn’t mean you should shy away from it,” Stainton concludes.

Phil Mist, general secretary, Hire Trade Alliance, and also member of the Event Industry Forum, believes that the bricks and mortar legacy of London 2012 will “not be that huge” as many of the venues are either existing such as Coventry’s Ricoh Arena and Lord’s Cricket Ground, or temporary – the basketball arena and beach volleyball venue for example. Suppliers also argue that the major sporting event has made them focus on the sustainability of their supply chain with London 2012 forcing companies to implement better operating procedures, says Peter Bowen, chief executive officer, Access Displays. And it’s a change that will stay.

Reap the benefits After the Sydney 2000 Olympics, the

Australian events sector benefited, explains Cariona Macmillan, board of directors, Organic Federation Australia, who was manager, Ecology Programmes, Olympic Co-ordination Authority, Australia, for the Sydney 2000 Games. She says that Sydney’s most significant legacy was its commitment to being green and cleaning up, raising the bar in remediation practices.

“The events sector had to work together on an unprecedented scale. The transport systems worked together. The volunteer force produced “professional teams” that still volunteer to work on events.

stages. We even borrowed and brought back event specialists from overseas. It was a rich diverse pool of experience to draw from – event staff came from across the country. The magnitude of the event meant many organisations had to employ smaller companies – businesses gained experience.

There was creativity and healthy competition to do a better job. We worked with other professionals and we noted who could take the pressure, who delivered and who could still laugh.

“London 2012 will, of course, be very different from Sydney but it is still about

We worked with other professionals and we noted who could take the pressure, who delivered and who could still laugh “I am not sure of the financial benefits balanced against costs to the country to hold the event but the sense of achievement comradeship, professionalism and pride has been an enriching legacy.”

She continues: “The Sydney Olympics was well organised and planned. Did Australia benefit? Did the events industry benefit? My goodness it did – it had new, state-of-the-art ‘green’ venues and conference spaces. So many corporate and community events were held and peoples’ experience and expectations raised a notch or two. We had our best event minds working together from the early

people, sport and complex logistics on a vast scale. Welcoming guests with your ‘best manners and china’ can’t be underestimated. London has a number of great venues, a city with some excellent events companies and disciplines.”

Macmillan argues that a job well done will reap long-term benefits and believes that people will flock to the capital after seeing all the UK has to offer on their TV screens.

The UK events industry does not doubt that, and it appears that agencies, organisers and suppliers will be better for the skills learned over the coming months. And what greater legacy than that. Agreed?

© LOCOG

The London 2012 handball arena will remain in legacy and become a multi-use events space for things such as concerts

18 www.standoutmagazine.co.uk

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Tech talk Exhibitions and live events are escalating their use of technology. Stand Out and Adam Jones, MD, Showplans, look at some of the latest event technology trends and asks are we in danger of using technology for technology’s sake?

B

rowse any event industry group in LinkedIn these days and it’s pretty clear that technology in events is a hotly debated topic right now. Swarms of professionals seem to be seeking answers to the question of how technology can enhance the event experience, streamline the organisation of a show or simply provide a unique selling point that gives the edge over competitors.

Industry is bombarded with messages about how it simply can’t afford to ignore the opportunities presented by new technology or it will be left behind, but that if we use the available technology inefficiently we will be wasting our time.

At the recent Summer Eventia, a panel of technology experts raised many interesting points: Corporates love the idea of technology yet have no concept of the complexities that surround it. Augmented reality is a great tool that can be used in major presentations but conference moderators and chief executive officers must learn and practice how to present on stage with such techniques. Eighty per cent of the technology that is readily available is not used properly and yet still organisers and end users are looking for the next big thing.

Chris Skeith, director, Event Supplier and Services Association, takes a no-nonsense approach to event technology: “The topic is twofold; first, we need to ask what technology needs to deliver today, and what

Agency Knit worked with smart to create a personalised online booking system for its Urban Stage test drive campaign

will it allow us to do in the future. Once we know what technology can do, we can then discuss how it can be used to support and enhance the core purposes of an event.”

Ian Irving, founder, The Tailor of Shoreditch, says that we are seeing more and more use of technology to enhance live experiences, either to link to social or digital

Today’s technology can make ticketed events more economical The relevant question then, is what are the core purposes of an event? The main aim is to create meaningful communication between key stakeholders and visitors, one that encourages and harnesses face-to-face contact, long lasting conversations between consumers and brands and sales.

campaigns, because there is an increase in pressure to prove return on investment.

“We are seeing more and more use of technology to enhance live experiences to allow interaction or to create virtual worlds that will create wow factor and ‘talkability’ beyond the experiences. Whilst I think

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EvEnt tEchnology

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that these are good things and should be embraced, as my mentor used to say… ‘Do not use technology for technology’s sake’.

“Embracing technology is a good thing and to be honest technology now plays such a huge part in our everyday lives we now expect events and experiences to place tech at their heart. That said, technology can detract and can certainly damage a budget. I was at an awards ceremony recently and I have never seen so much wasted technology in my entire career.

Perhaps the organisers thought that the use of technology and the interaction of film, live and projection would wow the crowd but what it actually did was try to override the rest of the event. It was all pointless and took up so much time that the real reason for the event almost became irrelevant.

“Technology at an event needs thought, it needs rationale and it needs to be seen as relevant to the overarching experience.

Our industry’s budgets are still under the microscope so we need to be sure that the suggestion of technology has a truly relevant place in the mix.”

leading the way The crucial thing is how should industry approach its use of technology when planning events – any technology employed in any event must enhance the core elements. Planning is essential here, and an in-depth analysis of a clients’ core aims is a good starting point – any event organisers reading this will probably agree that this goes without saying, but it is vital that industry keeps this in mind when deciding whether or not to use certain applications.

As James Rook, managing director, Nimlok Limited, says: “Gadgets will not

empathise, read a facial expression or truly listen to a visitor. The guiding principle for us is that it must always link to a brand, market, or product or service value.”

There are numerous technologies available for show organisers, some designed specifically for the industry and others developed for more general use that happen to work well in shows. Technology used for exhibitions can fall into many categories, including tools that assist with the organisation and administration, apps and interfaces for connecting attendees and exhibitors before, during and after the show or for assisting them with seminar and meeting schedules – the list is numerous.

The fact that there are successful and unsuccessful examples within each of these categories tells us that whether or not these technologies answer the needs of the industry depends less on what they do, and more on how they are designed.

According to Peter Donnelly, senior account executive with Active Network

Technology at an event needs thought, it needs rationale and needs to be seen as relevant to the overarching experience Events, Business Solutions Division, 25 per cent of apps are deleted straight after downloading and so it’s imperative that event apps are relevant.

“We should move away from having an event specific app and encourage organiser apps that can be used at all events,”

Knit with a bespoke online system was able to quickly check consumers in for their smart car test drive

22

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he adds. “We are looking at apps for agencies and organisers that allow all things happening to be seen in real time so you can track whether staff or exhibitors have arrived, see whether VIPs are on-site and react instantly to situations.”

But how sophisticated you get with technology depends on the age of your audience and the people you work with and when mobile phone technology develops even more then the registration process will be uncalled for.

Donnelly continues: “If you are developing an app and have international visitors then consider roaming mobile phone charges, and if you are struggling to get budget sign off, present an example of the data that can be garnered and it will often be the case that other departments will contribute budget.”

Adam Jones, managing director, Showplans, shares Donnelly’s views – app design is paramount. Products should not sound impressive, look fancy and not deliver.

Showplans latest development, the Visitor

Event Planner (VEP), is designed to allow attendees to plan their time at a show by identifying exhibitors they wish to visit and communicating with them in advance, in order to create a technological lead-in that enhances the all-important face-to-face contact that will take place at the show.

Jones explains: “It would have been easy to simply create a nice-looking tool with bells and whistles, but instead every element of the product has been created with the needs of the show’s participants in mind. Our clients report back to us that they are very happy, because the planner actually allows their exhibitors to engage with attendees pre-show as well as on the day, and it is clear to them that we identify with and support the ethos of their event.”

Jones says that carefully designed and fit for purpose technology can benefit organisers in creating a well-planned show and satisfying the goals of their clients, but obviously the right technology must be used in the most effective way – technology for technology’s sake is clearly not going to work in today’s competitive market, and

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EVEnT TEchnology

organisers and end users cannot afford to spend budgets on something that is not guaranteed to work.

Driving force Melville Exhibition and Event Services recently launched its own event and exhibition app for smartphones and tablets, Advanced Event Solutions is set to launch on event app on June 13, and a new website Events Guru looks solely at event technology. There’s no doubt that event technology and its growth and adoption will be one of the key trends to impact on events over the next five years.

Continues Ken Clayton, director, RefTech: “Today’s technology can make ticketed events more economical and reduce their carbon footprint because it’s possible to send e-tickets and manage them on-site in such a way as to ensure that no ticket gets used more than once.

“In more specialised areas, the technology can provide a massive advantage: for example, a car company running a ride and drive event for the launch of a new model can use an online booking system linked to an on-site system to manage the programme and to keep records of who was driving what and when. And obviously the online registration or ticket sales site can include links to social media platforms such as Twitter, Facebook and LinkedIn.” Digital agency Knit created a personalised online booking system for automotive brand smart’s Urban Stage test drive campaign.

London’s South Bank was the base for the test drives, supported by experiential activity.

Nick Thompson, director, Knit, explained: “The aim was to develop a unique registration system that would incorporate as

Smartphone technology was big last year. This year, it’s all about the iPad

many benefits for the customer as possible, whilst still remaining simple to use.

“When customers pre-booked their test drives through the campaign microsite, a ‘thank you’ screen immediately confirmed the booking, and a response email containing location map and information followed shortly.

“Event staff were able to quickly check customers in on arrival, using the booking system, which enabled a photo to be added to their profile and an ID card to be created.

An iPad version of this booking system also made it possible for staff to add an element of guerrilla marketing – seeking out likely prospects in nearby streets and encouraging them to try a test drive on the spot.

“To create a completely unique test drive experience whilst driving through an urban

The Coachella Valley Music and Arts Festival has revealed that it added an online audience of over 30 million last month when over 30,000 fans registered to Live Click around the festival site.

Using just their RFID wristbands, registered ticket holders were able to check in and update their status on Facebook – a global first for the technology and festival worlds.

The technology, developed by Intellitix, used various touch points (portals) positioned at key areas around the festival site during both weekends.

Additionally, RFID entrance portals that validated each wristband, allowed registered users to automatically check in as they arrived. Fans keen to share their experience with friends online signed up to the service when registering their wristbands at Coachella.com.

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setting, the customer would pass a digital billboard displaying a welcome message, along with their name and photograph – an idea obviously designed to amuse but not distract! Further images of the customer driving the car were then attached to their data profile and added to the smart Facebook page for future reference.”

This system, which was developed to allow multiple events to be added, allowed for customer data to be fed directly to the sales team, which was then able to follow up by supplying brochures or arranging further test drives through local smart dealers.

technology link Looking at the automotive industry further, for the 2012 Geneva Motor Show, Ford challenged Imagination to produce a news conference to launch the Ford B-MAX. The brief was clear: make it unexpected, technically ingenious and You Tube-able.

Imagination produced a reveal performance which combined high energy choreography and digital messaging. This was achieved by cleverly re-purposing syncing technology, originally developed for use in meetings and conferences.

The three-minute performance consisted of 18 performers, each armed with two iPads. The syncing technology enabled relevant image and motion infographics to be streamed wirelessly to the performers’ individual iPad devices.

In addition to the iPads being in sync, precise choreography was needed to ensure that when the iPads were “linked”, they created readable content. Whilst the iPads delivered key product messages, the dance sequence added a personal and emotional touch, which appealed to the 300 strong, live audience, as well as the online followers watching the footage across various social media channels.

technology: Use your imagination

Chris Elmitt, managing director, Crystal Interactive says of iPad technology: “Last year smartphones took interactivity to a whole new level. This year, we are finding

Technology for technology’s sake is clearly not going to work in today’s competitive market Imagination used 36 individual video channels, creating unique content for each of these. Simple, bold graphics were used in order to create clear, concise messaging, and the generated content and performance received 19,000 views on You Tube.

24

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that iPads have become the ‘musthave’ craze. Not only can they fulfil all of the interactive functions provided by smartphones, but the larger screen enable delegates to view presentations, and enjoy a whole new range of web-based apps.”

Imagination combined iPad technology and performance to launch Ford’s B-MAX

Crystal Interactive has been supplying iPads for conferences in increasing numbers during 2012, recently providing 800 iPads for a major client event, with similar sized projects following in the coming months. But Elmitt stresses the cost effectiveness of the iPad option and says that delegates are not happy to be passive audience members.

“The great plus from the client perspective, is that delegates who already own iPads can use them at the event – we’re happy to hire out just the numbers required for non-iPad owners, and we’re certain that in terms of delegate and visitor interactivity, the future is going to be BYO – bring your own.”

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London JeweLLery week

Gem of an event London Jewellery Week will welcome both consumers and trade when it opens its doors on June 11. The week-long celebration has a new home in the shape of Somerset House and has partnered with a new event – The Jewellery Show London from i2i Events Group

S

omerset House has a long and respected connection with the fashion and jewellery sectors – it not only plays host to London Fashion Week; it also stages Skate at Somerset House presented by Tiffany and Co. So, no surprise then when it was chosen to host the upcoming London Jewellery Week (LJW), a seven-day celebration of the world’s best jewellers and jewellery retailers.

London Jewellery Week, which is now in its fifth year, takes place from June 11-17 and comprises a series of events – an eclectic mix of both consumer and trade – as well as private launches from the likes of charm favourite Pandora.

LJW has previously been hosted at the OXO Tower, Royal Exchange and Tower of London – a new venue was deemed appropriate, as the show is set to welcome another new addition.

The Jewellery Show London, from i2i Events Group (formerly Emap), will take place from June 12-13 and is LJW’s official trade show. The inaugural trade only event will provide a platform for 90 carefully selected exhibitors, many of whom are set to launch key brands for the upcoming autumn/winter and spring 2013 seasons.

Pandora is headline sponsor of this launch event, and is putting much trust in the show, as it also plans to hold a gala dinner for its

London Jewellery week will utilise Somerset House’s embankment Galleries, navy and Portico boardrooms. The blank canvas spaces lend themselves well to the event, says emma Barrow, events manager, Somerset House. Pandora will take over the venue’s courtyard and in 2012, there is potential for London Jewellery week to utilise the venue’s west wing, which is currently being developed

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27

London JeweLLery week Somerset House’s Christopher Mills, rachel Ingram and Sarah wray are working with emma Barrow to deliver the first LJw at the venue

retail partners in a marquee in the grounds of Somerset House on June 11, and its annual retailer conference within the venue’s Portico Rooms on June 11 and 12. The brand is also supporting the event’s central catwalk, which will provide a focal point for visitors with four runway shows planned daily.

Julie Driscoll, event director, The Jewellery Show London, comments: “The launch of The Jewellery Show London is a pivotal moment for the UK jewellery industry, providing a much-needed high-end buying opportunity at the start of summer. Somerset House is the perfect home for retail jewellers, brands and jewellery designers to come together to do business in intimate surroundings.”

London Jewellery Show has been in the planning since 2011.

Driscoll tells Stand Out: “An opportunity came up in 2011 to become London Jewellery Week’s trade partner. The Jewellery Show has been part of Spring Fair for many years but it became clear that it needed to be a stand-alone event.

Last year we carried out a one-day trial at London Jewellery Week. We had a trade day at Treasure [another key event of LJW] and looked at the appetite for a retail jewellery event. We did research with clients and buyers and asked them ‘If we created a London show, would you come and what would you like to see?’ Every step of the way we looked at refining the proposition.

The visitors said that if you can search the

28 www.standoutmagazine.co.uk

globe and deliver the very best selection of jewellery then that’s what we want. There are already an awful lot on international shows but buyers just don’t have the time. This has now given us the opportunity to launch The Jewellery Show to the world and the research has allowed us to launch the show in a qualified and considered way.”

Jewel in the crown Driscoll is working hard with the British Jewellery Association and anticipates 2,5003,000 visitors over the two-day event. She has also been working closely with Della Tinsley, director, London Jewellery Week, and co-director, East London Design Show (ELDS), organiser of Treasure, a consumer jewellery event that also takes place at Somerset House from June 14-17.

She says: “The challenge for LJW was to persuade The Jewellery Show to come to Somerset House. But if we were going to create an event in London then we needed to be in a space that was different.

“I have been in lots of venues in my career and the Somerset House team seem to think of things before we’ve even thought of them.

I’ve not been in a space where I have felt as confident prior to an event even starting. If Somerset House would love to have us in 2013 then we’d love to stay because we are building LJW into a cultural hub with the highest concentration of jewellers.”

LJW comprises Treasure, The Jewellery Show London, Jewel East, Glittering Greenwich and Essence as well as a Bridal Trail and events in Brick Lane and Holborn.

It has also partnered with Retail Jeweller magazine and Champagne Thiénot to

offer jewellery retailers and independent jewellers a high-end experience with a high concentration of buyers, and consumers.

Tinsley hopes to attract 7,000 visitors to LJW, a large increase on the 4,500-5,000 visitors that attended in 2011.

“We have been doing lots of promotion within the Evening Standard, Telegraph and The Observer as well as advertisements with the Clerkenwell Post.

“Jewellery is a flippant purchase but also a significant one that marks a significant time in someone’s life so people need to make informed choices. As a result, it’s important to have established brands and emerging jewellers at the show and it’s this balance that makes the success.”

Tinsley explains that LJW has created two competitions for 2012 to keep the promotional week fresh – jewellers have the opportunity to “win” a pop-up jewellery shop in Greenwich for one month and jewellery shops around the country are being encouraged to enter a national shop window display competition.

Tinsley continued: “The idea of rebranding the London Jewellery Week logo to Jewellery Week is part of a long-term strategy to grow the week into a national celebration of jewellery.

“This is proven as retailers and brands want to get involved. Independent retailers in Manchester, Bristol and Brighton are telling us that they want to be involved, which has come off the back of Mary Portas’ high street revival campaign. If independent jewellers on the high street want to be involved then it’s a good litmus test for how healthy industry is.”

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Marketing Week Live previeW

Live in action Stand Out previews Marketing Week Live, which incorporates the Live Marketing Show

F

rom June 27-28, live marketing experts will be able to check out the latest trade show to showcase what’s new in the marketing mix. Marketing Week Live has added the Live Marketing Show to its portfolio of events. Formerly The Event and Exhibiting Show, the event will join Centaur’s stable of events that allow marketers to explore products and services that aid organisers of events, exhibitions and experiential activity.

Aboveline is set to demonstrate a system created in association with Athernet, which helps increase ROI on experiential marketing, Tigrox will present its barrier-style wayfinding product and Nimlok will also be showcasing a new hire service. All three companies will be appearing alongside Dijon Design, Expand Media, TRMG and WinkBall.

According to Paul MacDonald, portfolio director, Marketing Week Live, the show is the place for visitors to find the tools to

the show floor is packed with ideas

become a smarter marketer. In 2011, the event witnessed a 26 per cent increase in visitors and so it hopes to replicate this growth in 2012. And he says that it is the only trade show that will present marketers with ideas on how to improve campaign performance and advise on how to maximise marketing budget.

Marketing Week Live has an extensive seminar programme. On June 27, at 10am hear from Zoe Howorth, GB marketing director, Coca Cola, and discover how the drinks giant has grown the brand. Howorth will also address its current Move to the Beat campaign as London 2012 torch relay presentation partner. Or, at 3pm on June 27 also, hear from Charmaine Eggberry, global senior vice president of marketing, Nokia, and how the phone company’s rebrand has seen it target a more youthful audience.

Centaur has added three new shows to Marketing Week Live – Promotional Marketing and the Customer Loyalty and

Learn from fellow marketers in a packed seminar programme

30 www.standoutmagazine.co.uk

Motivation Show join the Live Marketing Show. The additions are as a result of visitor feedback and provide marketers with greater opportunities for free advice. On June 28, you can hear how games can promote your company or listen to Chris Taylor, European marketing communications, Lexus, as he explains why throwing out convention and listening to consumers informs engagement.

Also new for 2012, Marketing Week Live and Ogilvy present The Idea Shop where you can chat with marketing experts and get free ideas. Plus, there’s a marketing clinic with the Chartered Institute of Marketing (CIM).

CIM will be on hand to offer advice across 12 areas of marketing. You’ll find advice slots on digital and social media marketing, strategy and planning.

If you are planning to visit, register at www.marketingweeklive.co.uk for your free badge. The show is open from 9.30am until 5pm on June 27 and from 9.30am until 4.30pm on June 28.

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Stand deSign and build

Step ahead Stand Out takes a look at what brands can do to raise the profile of their exhibition stand. How can stand design impact on footfall?

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hat does your exhibition stand say about your brand? Is how your exhibition stand looks more important than the product or service on offer? Or, should design play second fiddle to the product?

As a marketer, these are just some of the questions you will no doubt ask yourself when you are in the market for an exhibition stand. Just as we make a decision on a first impression, it takes a visitor to a trade or consumer show seconds to decide whether to step on your stand, a literal platform upon which you can engage with an audience.

Jim Curry, deputy director, Association of Event Organisers (AEO), says that stand

design does not affect footfall. It pretty much determines it, and he warns that end users should not consider a stand by physical dimensions and appearance. Chris Skeith, director, Event Supplier and Services Association (ESSA), is in agreement – design is key with the difference between good design and great design resting on the level of communication that a brand has with its stand designer. Lack of communication will result in spending money on over-designed, inappropriate stands that deliver a poor return on investment.

Some may argue that consumers are not so subjective towards design – architects on the other hand are and so when the Royal Institute of British Architects (RIBA) wanted

because created a cinema for british gas at the ideal Home Show

the Riba Village at ecobuild

to be at the heart of Ecobuild 2012 it had to make a strong design statement.

With a 420 square metre space at the centre of Ecobuild 2012, the largest construction event in the UK, RIBA needed a multipurpose, modular, and re-usable design

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in which it could showcase and promote not only the RIBA brand, but its subsidiary brands and divisions.

RIBA wanted to be located in one position at the show compared to previous years where it had been scattered across the floorplan. In 2012 it wanted its stand to be the “place to go” at the exhibition, drawing in repeat visitors.

Seven branded areas were required: RIBA Bookshop, RIBA Product Selector, RIBA Appointments, RIBA CPD, RIBA Journal, RIBA Members and NBS. In addition the stand required some general shared areas typical of any large exhibition stand, namely large staff and stand service areas, extensive and well managed storage for bookshop stock, a kitchen area, two large reception and coffee bars, two large private meeting rooms and enough sales tables for 15 different client meetings at any one time.

The RIBA Bookshop needed to be an inviting retail area that dovetailed into the design of the rest of the stand, with plenty of low level shelf space to maintain sightlines and create a sense of openness. The till area needed careful consideration to avoid the inevitable till queues impinging on the rest of the stand.

Clear messaging is important, says adam King, design director, Skyline Whitespace

confusing the space, by designing the RIBA village in a radial configuration. By locating the coffee bar, reception area and auditorium in the centre of the stand they functioned as a hub, pulling visitors towards the centre, with the branded areas radiating naturally outwards from this central focus.

The success of the stand was such that RIBA staff were at times almost overrun, says Clare Watson, RIBA’s director of marketing. In fact, it was “almost too successful”, exceeding the association’s expectations. The design appealed to its audience of architects and specifiers.

But the question remains: Do you expect the stand to do all the work or do you intend

The design should not be overly fussy, and the shape of the stand should reflect your brand imagery, logo and colours RIBA also asked for a “bite-sized auditorium”, a projection enabled zone with theatre seating for 30 people, in a “relaxed, informal, walk on walk off area for people to drop in and listen”.

To achieve this it contracted 4D Design.

appealing design The RIBA Village was designed with clear sightlines from the perimeter to the centre, affording passing visitors a view of the action within the stand, through large and prominent portal arches placed strategically around the edges of the stand. These provided entrances to the village and ample space for branding graphics. The physical division of the space was achieved with deep dividers that were large enough to accommodate internal storage and even private meeting rooms.

4D achieved the required separation of branded areas, without crowding or

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to create something that people steer away from as they fail to feel included or that the stand is meant for them?

Adam King, design director, Skyline Whitespace, argues that there are a myriad of mechanics that can be drawn upon to attract stand visitors.

“I believe the ideas and concepts behind why people choose to use an extra piece of technology or theatre is sometimes less than fully thought out. Even from the simplest of features such as a large screen that people insist on incorporating without the content become an annoyance rather than a good form of communication.

“A good exhibition stand attractor should always have a clear message and great relevancy to the product or service on offer.

“We firmly believe in communicating an amazing knowledge of your product or service on stand. Some of the best interactions we have ever had with

potential clients are face to face. A great crew of stand staff that are approachable, enthusiastic and knowledgeable will create a better return than most standard screen presentations or on stand gimmicks. After the initial impact of a virtual mannequin, or puffer sphere that may give you the vital seconds to stop a passer by in the aisle without great people you are lost. After all if a client wanted to find your company information Google is always available!”

Richard Braddick, managing director, RB Design and Display, says that organisers and end users should limit clutter and barriers, both physically and virtual. The design should not be overly fussy, and the shape of the stand should reflect brand imagery, logo and colours. Reception and information points are beneficial as it is one area that a visitor expects to be able to ask questions and not feel intimidated, as that area gives them permission to approach and the area should be well lit – so take into account aesthetics and lighting changes in floor level.

Good design will always stand out and building to a height will always attract attention, says Simeon Wicks, managing director, Tecna UK. He comments: “Custom build stands have traditionally been the route many companies take to stand out from the crowd on exhibition day. Of course, we all know that the majority of the marketing for your stand

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Enquiry Number 039 should be done prior to the event itself to help ensure footfall. But to gain extra footfall and the casual exhibition visitor interested enough to step onto your stand, you need five key elements: a good site, great layout, some sort of “pull” attraction or offer, good design and clear messaging.”

Sharon Richey, chief executive officer, BEcause, agrees with Wicks – height is essential, and recommends the use of aerial markers to get a stand noticed.

BEcause recently worked with British Gas to create a stand at the Ideal Home Show, which illustrated to consumers how new products could help them save money within the home and reduce their environmental impact.

To do this it created a cinema, closed off to passers by who had to queue to experience its offer.

Richey explains: “We turned the typical design approach on its head – people don’t like to be cramped and they like to see what’s going on. We deliberately changed that and created a cinema experience ad screening room so it was closed off. It cocooned the visitors and created intrigue.

“Energy is a dry subject matter and so we had to be creative in our design. Exhibitions are busy and have a hectic environment so we cocooned guests at the heart of the British Gas cinema so that they could sit and watch the British Gas films away from the hustle and bustle of the show floor.”

Some may argue that this is a risky move and requires an audience to trust a brand. Does your audience trust your brand enough to step inside a “closed” box? It’s an interesting question and one that brands need to ask if they are looking to engage with visitors at a trade or consumer event. After all, no one wants a potential customer or visitor to vote with their feet.

Enquiry Number 040

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Stand deSign and build

Building Brands

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Food for thought Samantha Pedder, head of retail and hospitality, Newbury Racecourse, questions whether event caterers should take advice from high street eateries and concessions

i

t has become widely accepted that the standard of food served at conferences is rarely inspirational or to a high standard. All too often the pressure of catering for large numbers of people in a tight time scale results in unhealthy, deep fried food which doesn’t offer healthy choices, support brain function or keep delegates energised.

The high street often sets the trend for customer expectation with regards to food and drink, with new styles of healthy and alternative fast food appearing every day, from sushi bars to customised noodle stations, salad options and tapas. Delegates and event clients visit their own high streets

every day and so it is vital that when planning catering to support an event, organisers are up-to-date with what is available and ensure that this is reflected in their offer.

Instead of having one set menu for larger conferences and events, organisers could plan to create a variety of offers using different spaces with fresh alternatives to suit every taste. For smaller conferences and events contemporary and healthier choices can be offered presented in a modern and convenient style, such as take away options to enjoy in more creative spaces such as outdoors in summer. This means that delegates can break throughout the day for food at their convenience.

Do you agree with pedder? Can event caterers learn lessons from high street concessions? Have your say – visit www.standoutmagazine.co.uk

Samantha pedder

The culinary aspect of the food offer does not have to be complex however, customers are increasingly exposed to high quality ingredients, often locally sourced and certainly well presented and conference catering must follow. For venues in particular, creating an in-house brand for the food outlets is one way of approaching this demand which ensures that you can control the messages and quality of every aspect of the food and drink. This allows a personality to shine through without paying franchise or branding fees Whilst it is not always possible to rebuild the buildings for event locations, invigorating the food and beverage offer can make a big difference to how people perceive the event and brand attached.

Spoonful of medical advice Allan Medcraft, managing director, Paramedico, and NOEA member, ponders the implications of new Care Quality Commission regulations on event medical services

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he Care Quality Commission (CQC) has had a huge impact on private ambulance companies as well as the NHS and voluntary society organisations that use ambulances or supply medical cover. As of January 2012, the CQC insisted on the registration of transport services, triage and medical advice provided remotely, defining the minimum requirements acceptable across UK pre-hospital care.

The new measures mean significant implications for the events industry.

At a recent seminar, it was made clear that any service above basic first aid must be registered with the CQC. To practice without registration is a criminal offence.

Any health care professional or ambulance cover must be registered with the CQC, giving the public reassurance and also a body to complain to if standards fall.

However, many organisers are confused at the changes that have taken place. A general exemption has been set out in the legislation that refers to first aid as well as other exceptions that are associated with specific regulated activities.

This is where I feel the public has been let down. Take the following example: The regulated activity of transport services, triage and medical advice provided remotely at events or sports grounds are not exempt.

Therefore, transport designed for the primary purpose of carrying a person who

Do event medical regulations baffle you? Have you fallen foul of the Care Quality Commission? Let us know your thoughts. visit www.standoutmagazine.co.uk

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Allan Medcraft

requires treatment is regulated. But if an ambulance is on site at an event and does not transport a patient to hospital but goes to an event entrance gate to wait for the NHS ambulance, it does not have to be registered. Simple, isn’t it?

The event industry needs a simple checklist of requirements from the CQC to avoid both providers of medical services and organisers potentially committing a criminal offence. Some straight guidance is needed otherwise we may find ourselves in need of some legal aid.

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How can organisers use light, lasers and fire to accent elements of an event? Stand Out looks at a number of events that use light, projection and fireworks in very different ways

i

f April passed you by without a single mention of Titanic then Stand Out is not sure where you were hiding. The events to commemorate the 100th anniversary of the sinking of the cruise liner were spectacular in scope and scale,

titanic Belfast was launched with a light and projection show

marking the landmark anniversary through the medium of culture, art and music.

Indeed, events paid their respects to the ship’s fateful past. But one event in Belfast was keen to look towards the future.

In 2011, Belfast City Council issued an event tender for the creation of a light show to mark the opening of the city’s new visitor attraction, Titanic Belfast. The light show was just one in a long line of events to honour the centenary.

Zoe Bottrell, event producer, Culture Creative, explains: “The Titanic Light Show that was commissioned by Belfast City Council and supported by the Northern Ireland Tourist Board (NITB) had two halves.

A narrative half and a half that looked to the future. The show took place on the original slipways where Titanic was built and so visitors stood in the place where there’s history and presence and in an area which has a future.

The Titanic Quarter is to become a digital hub and so it was fitting that Culture Creative created a light projection mapping project to launch the city’s visitor attraction and mark the ship’s fateful maiden voyage. A 40-minute audio-visual performance wowed crowds in excess of 44,000.

“I am so used to producing live events but this event also embraced digital and online

the Crystal Palace broadcast tower was the main act in a light show to mark the delivery of arqiva’s digital switchover campaign

so it gave it a longer shelf life,” continues Bottrell. “It wasn’t the biggest budget I’ve ever worked with but it was the biggest budget for the shortest event I’ve done. It was technically challenging but then it was good to do something that was different and so big. The show was the largest digital projection project in Europe because we projected onto three sides of the building, and we synchronised pyrotechnics too.”

Culture Creative has been involved with the event from the early stages, and was asked to create an event that would launch Titanic Belfast. Bottrell and her team pitched a 3D digital mapping project and, after some discussion amongst public sector circles, pyrotechnics were added to the brief.

The light show was designed and creatively directed by seeper.com with pyrotechnics provided by The World Famous. Lighting was provided by White Light and QED supplied projectors to the event, which were safely housed in double stacked cabins to ensure protection from the elements.

According to seeper.com, it was the first time that intense 3D motion graphics

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Enhancing the mood Essex County Council and Chelmsford Borough Council have teamed up with outdoor performance specialists, Walk the

Lighting and firEworks

combined with synchronised pyrotechnics with such precision were used.

Mike Roberts, director, The World Famous explains: “As well as designing a spectacular firework display, we used pyrotechnic effects to create moments where the images burst out of the building drawn in coloured sparks.

This synchronisation between the projection, fireworks and music was technically challenging but added a new and original dimension to the event.”

Following the opening show, seeper. com presented three evenings of interactive installations, inviting the public to play with the new building. Using live motion tracking and depth sensing technologies, the public was invited to stand on the slipway in front of a camera. They were encouraged to dance and a digital representation of themselves moving was projected onto the building.

Each night 400-500 people turned up to have a go.

The Titanic Projection Show digitally mapped all 3,000 tiles that comprise Titanic Belfast – every angle on each panel had to be mapped, a job which required three solid days of technical wizardry.

Bottrell comments further: “The mapping of the building looked amazing and the project would have worked without the extras but large crowds react well to fireworks and so the pyrotechnics did the building launch justice.”

Plank, to develop an outdoor performance programme called Sparks Will Fly. Sparks Will Fly, supported by Arts Council England and part of the London 2012 Festival, began in May with two journeys around Essex by two competing, larger-than-life champions called Marina and Boreas. The champions, two puppets made by Walk the Plank, are travelling the county appearing at 15 different locations, engaging with thousands of people. The two champions will meet at Hylands Park on July 6, where sparks will literally fly as they compete in the Glass Bead Game.

Liz Pugh, director, Walk the Plank, and producer, Sparks Will Fly, takes up the story: “As a theatre maker and someone who works on large scale events, fireworks lend themselves well to outdoor performances that are ambitious.

“We use fire to punctuate the telling of a story. Sparks Will Fly will use pyro animation in the show at different points.

The two champions, one water and one

airstar created a skyscrapers project for the city of grenoble. the lighting balloons were rigged to vertical truss and every hour a synchronised light and sound show entertained crowds

representative of wind, use fire as a tool. The pyrotechnical content will increase as the event reaches its climax and will end with a firework full stop.

“Although we use fireworks in conventional ways, we also use fireworks such as flares, strobing flares and smoke to begin a performance and crackers during a show to give a voice to a character.”

But Pugh is a fan of lighting too, which is also set to play an important role in the grand finale on July 6.

“Lighting will be used theatrically to show the audience what we are doing and it will enhance the mood. We want the audience to feel like a participant not a spectator and so we are arranging a kind of flash mob, encouraging the crowd to bring either a torch, head lamp or bike light, as there’s a part in the show where we switch off the lights for the Glass Bead Game.”

Pugh is working with a myriad of event professionals to deliver this spectacle – Adam Povey is lighting designer, Peter Finegan is in charge of pyrotechnical design, Nathan Jackson and Anna Taylor are production managers and Jo Pocock is the overall event designer. Event Sound and Light are responsible for PA and White Light is once again playing an integral role.

Let there be light sparks will fly when champions Marina and Boreas meet on July 6

Whilst it has many advantages, organisers do need to be a little cautious when using light. And that’s because it can have a huge impact on ambience. Get it right and

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Lighting and fireworks

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everyone’s a winner. But get it wrong and it’s nothing more than a distraction.

Lighting, pyrotechnics, projection and lasers are powerful tools with universal appeal. For organisers looking to wow an international audience these technical elements, combined or on their own, are an ideal option.

Airstar recently provided the city of Grenoble with a series of Skyscrapers, each comprising three LED balloons rigged on three vertical trusses measuring nine,

Beaming crowds Icon recently created a light show and VIP celebrations for Arqiva, which has engineered and delivered the UK’s digital switchover project.

The event marked the historic switchover from analogue to digital transmissions in Greater London and the Home Counties – Icon lit the transmitter at Crystal Palace, creating a light show that attracted 3,000 local people, as they came to celebrate the end of an analogue era.

Large crowds always react well to fireworks. Pyrotechnics did the building launch justice 10 and 11 metres. Each lighting structure was powered by 250W and encoded on a Daslight Virtual light desk to create and synchronise a light and sound show every hour over a four-week period.

This is an example of how creation doesn’t mean complexity, says David Gaine, managing director, Airstar, London. The buzz and the wow factor created by the structures was indeed based on an idea and the assembly of simple elements which can be easily reproduced and adapted for stages, festivals or public events.

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Richard Dale, managing director, Icon’s event production division, explains: “Arqiva wanted to celebrate not only the completion of its five-year Digital Switchover project but also to use the event as a chance to celebrate the history of broadcasting and to look into the future.

“Working with Arqiva’s senior management since the inception of the project allowed us to fully understand the importance of this event in British broadcasting. With this knowledge we were able to design a spectacular VIP event.”

the world famous, white Light, Qed and seeper.com plated instrumental roles in the light and projection show that celebrated the opening of titanic Belfast

Icon, working in partnership with Arqiva and its rigging specialists Babcock, installed more than six tonnes of lighting equipment, 130 metres above the ground. The 200,000 watts of energy-efficient lighting (the same used to light the Eiffel Tower) illuminated the 219-metre tall structure and the explosion of light then culminated in a beam of light shooting up the tower and radiating out over London to represent the invisible digital TV broadcast signals.

Amongst those attending the event, which was hosted by BBC Radio 2 presenter Chris Evans, were Sir David Attenborough and Professor Brian Cox. Dale told Stand Out: “We needed a big hurray moment. But the challenge was working with such a complex structure.

Anything that we did to the mast could potentially affect the mast’s signals so we had to train Babcock staff on how to rig lighting equipment to the mast.

“A music track was made and sequenced to the lighting but it wasn’t gratuitous. The tower was a pulsing, lighting thing that captured the imagination of local people and created a beacon for the event.”

Enquiry Number 051

Summer eventia

Opportunity to learn Eventia moved forward by three months its annual summer conference to allow events professionals to share ideas ahead of the Olympic Games. Caroline Clift, editor, Stand Out, looks at what you missed…

a

s a journalist, I have attended many conferences – too many to count.

Unfortunately, there are those, where the content is so dry, that reaffirm your original thoughts of “don’t go”. And then there are those that you leave glad that you made the decision to attend. This year’s Summer Eventia was one of those happier moments where I learned a lot and confirmed what I also already knew.

Thirty-nine speakers, 18 seminar sessions, 200 delegates and two days of networking – for those of you that did not attend Eventia’s annual convention, the stats give you a snapshot of what you missed.

Event agencies, organisers and suppliers convened at Kings Place, London, to hear a range of discussions.

Naturally, London 2012 and the Olympics were the key topics on everyone’s lips, and a

panel session on day one of the convention proved interesting for those planning their movements from July through to September.

Nicky Ward, travel demand team, Transport for London, Trevor Smith, city operations, LOCOG, Tracy Halliwell, director of business tourism, London and Partners, and Chad Lion-Cachet, chief executive, Sportsworld, addressed the issue of Games time travel. Stark warnings were issued.

Ward explained that the Olympics provide an opportunity for lasting behavioural change, believing that it will change the way we travel and remain active. As she reminded the audience that London is “walkable”, she explained that there is still a lot of work to be done by small to medium sized businesses – they are not yet Games ready and need to look at travel plans.

Almost 90 Transport for London stations will look and operate differently during

tracy Halliwell, Chad Lion-Cachet and Karen Webb talk London 2012

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the Olympic and Paralympic Games with congestion expected particularly on routes just one mile from a Games venue.

“Don’t travel between 7am and 11am,” advised Ward. “If you can change your travel behaviour then do so. Can you or your employees get off one station beforehand and walk? We need people to walk. Can staff work from home? The demand on transport will be highly variable in 30-minute bands. There is a lot of information to absorb but please don’t say ‘it’s not my problem and will travel as I always do’. If you plan and re-route then the transport system will cope.”

She warned delegates wanting to use the London Underground system to expect delays of up to an hour, a fact met by delegates with an audible groan.

Looking to the future As the convention continued, the topic of London 2012 sponsorship activation and hospitality cropped up. Karen Webb, head of marketing and communications, Sydney

Delegates learned about social media and event technology

Summer eventia rick Stainton, managing director, Smyle, and Sue etherington, commercial director, QeiiCC, quiz a panel of event journalists on the future trends to impact industry

Sportsworld’s Chad Lion-Cachet

2000, and vice president, International Olympic Committee, told the gathered audience that she was surprised by the number of companies and even sponsors who had not understood where London

eventia vice-chair Simon Hughes

Chris Elmitt, managing director, Crystal Interactive, facilitated many of the conference sessions – and using his company’s Crystal Mobile voting system, the audience was able to vote about how it felt about the Games.

Almost 90 Transport for London stations will look and operate differently during the Olympic and Paralympic Games with congestion expected particularly on lines and routes that are just one mile from a Games venue 2012 business opportunities come from or had a strategy in place.

According to Lion-Cachet, there are two groups of stakeholders emerging – there are sponsors and members of the Olympic family that are buying hospitality and there are those who will have funds available to begin activation programmes post Games.

Six per cent of the audience cannot wait for the Games to finish, and 36 per cent cannot wait for it to start.

Smith argued that London 2012 would only be a success if it is considered a PanLondon event and not just an Olympic event.

He suggested that the event’s intellectual legacy will outlast any bricks and mortar,

as there is now a group of people working within LOCOG, who had no previous events experience, who are now engrained. Some may argue that creating employment and event positions is a positive yet it does make you wonder why LOCOG could not have filled these positions with experienced professionals that through no fault of their own are out of work.

Halliwell revealed that 250,000 LED lights are currently being installed on Tower Bridge.

These lights will flash when Team GB wins a medal and will remain on the bridge to be used for future events and occasions. And she also explained that from June, North Greenwich will play host to the Peninsula Festival – visitors can expect Europe’s largest man-made beach, a corporate hospitality space, live music, glamping and tall ships.

Looking to the future, Halliwell told delegates that there are still opportunities available for the taking and that she appreciates that just the thought of London 2012 can be overwhelming.

London and Partners is currently looking at how it can use the ticketing system and events calendar it developed for the Games and take it forward. It is looking at taking some of the facets designed for London 2012 and how they can be used in the future when London will continue to host more large-scale sporting events and nonsporting occassions.

www.standoutmagazine.co.uk

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viewpoint

Image conscious If you pay peanuts then you get monkeys, so says Carli Adby, director of photography, Adby Creative, as she explores the importance of quality event photography

C

orporate or social, party or conference; events in the current climate require attention to detail and an ambition of quality.

Audiences want to be engaged and expect to be so while organisers require something that resonates long after the event.

With the Olympics the hot topic of 2012 and bringing focus to UK events, suppliers that help to provide the wow factor have never been so vital. Short lead times, tight budgets and a more personable approach are things that much of the industry has adopted… so what’s the problem with photographers?

Perhaps part of the problem is the introduction of digital, which has brought with it armies of amateur “photographers” looking to make a quick buck. There can be nothing more disappointing than feeling pride in a wonderful event, which has received excellent feedback, only to find the images do not reflect your efforts and, worse still, just aren’t good enough quality to use within press releases or marketing material.

Engaging, informative pictures help to demonstrate a fantastic guest experience, they help to promote spaces to sponsors and illustrate the facilities of a venue; they communicate to your guests why they should be visiting, they pull together your teams and, ultimately, highlight and help to differentiate your brand or your business.

So why are many people settling for second best from a dispassionate, whistle stop service?

When asked what problems event managers are faced with when dealing with photographers, a range of responses are often communicated; a lack of creativity, the lack of customer service and more interestingly the prominence of attitude.

It can be difficult to find a good event photographer. Yes, of course, you want images that capture the mood of the event and delegates, however, just as important

46 www.standoutmagazine.co.uk

is finding someone who is able to speak with your guests on a professional level and be flexible enough to work within the fluid context that is a live event.

The wrong attitude behind the lens can create massive shockwaves or resentment, internal political anguish and embarrassing episodes that can cast a shadow over your own excellent work.

A photographer is an important part of the event and should bring experience and knowledge to the table, and without an ego.

Yes, often freelance, the photographers only have themselves to fall back on for praise but does the occasional pat on the back mean clients have to suffer?

The answer is you shouldn’t. Next time you need a photographer or are considering imagery for your event, here’s what you should look for: Look for value. Look for what you want and need from a photographer. How can they give you this and more? Are they willing to go out of their way to help you?

For instance, what exactly does their service include and which is useful to you?

Work with someone that you may have been recommended or you know is reliable. Check testimonials. On the day you might want your photographer to be as discreet as possible but even the most discreet of photographers will get approached by a guest, therefore you have to rely on this trust and a pro-active, polite attitude. It’s not just about image.

Ask about social media and press.

It’s a great idea to have some images uploaded to Facebook or Twitter the same day and even have a selection available for immediate PR the following morning.

Talk to your photographer about how you are using the images, as often this will effect how they are shot in the first place.

What sort of experience does your photographer have, or have they had in your area? Ask for a portfolio and a selection of images from a similar shoot so that you can get a good overview of an event in its entirety. Don’t shy away from a specialist.

If you pay peanuts expect monkeys.

Photography is an investment and it is clear that whatever the event, a professional service should offer professional results. If you have a budget chat to your photographer and see what they can do – no matter what price you’re paying someone professional will want to excel every time.

Can your photographer recommend any other suppliers that might complement their service or your event? You’ll find they can so open up the lines of communication.

Event managers have a tough job.

Photographers have a tough job too so rest assured; you already have something in common!

Carli Adby

Are you guilty of using your mobile phone to take images that you intend to use for marketing purposes? Do you value photographers?

Have your say – www.standoutmagazine.co.uk

Temporary structures from 3m - 50m wide in a variety of shapes including two storey emporiums. A wide range of ancillaries and bespoke modular interiors designed in house for all your event requirements.

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Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP Tel: 01189 894652 Fax: 0118 979 4328 email: Clive@a1groupuk.com website: www.a1groupuk.com

A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers.

Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

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Wokingham

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Social inSightS

Tools for the job Are you experimenting with social media but want some new tools to play with? Read on and discover a raft of applications that you can use to enhance your event strategy

a

n interesting statistic was released this year that said less than 10 per cent of businesses have the skills within their companies to implement a social media marketing strategy. The figure from the Chartered Institute of Marketing was also joined by the realisation that a third of companies continue to experiment with each of the four major platforms – Twitter, Facebook, YouTube and LinkedIn – and therefore are failing to attain the best value from a free and readily available resource.

The CIM research revealed that about a third of the time, social media is most

The trio argued a strong case for social media tools and highlighted a sample that organisers could use to amplify event messages – pre, during and post show.

Consider live posting images using Flickr, check out WinkBall, live video blogging, Tout allows a user to record a 15-second video message that can be shared using Tumblr, Twitter or Facebook, and Audioboo is perfect for audio blogging. Ustream is ideal for iPhone users and can be branded and slideshare.net is a great tool for sharing presentations. Picleapp.com allows a user to share a story using photos and sound clips and The Social Radio allows you to blend tweets with music. Instagram and Camera

In 15 years time, social media will be second nature in most savvy boardrooms frequently used as part of an individual campaign, and not used as a medium for continual audience engagement.

Twitter emerged as the channel most used and most frequently updated with 47 per cent of marketers updating Twitter once a day and 71 per cent of marketers using the platform compared with 56 per cent using Facebook, 53 per cent using LinkedIn and 41 per cent using YouTube.

At the recent Summer Eventia, Peter Kerwood, marketing director, Altitude London, Andrew Lyons, co-founder, Ultra Knowledge, and Tiffany St James, founder, Stimulation, addressed event professionals and looked at the fast paced developments within the social media realm.

Plus are popular photographic tools and apps, Storify allows a user to turn social media posts into stories and The Skype Town Crier was a genius idea – a town crier sponsored by Skype to read event tweets aloud complete with hashtags.

The panel believed that digital amplification should be a tool used by sales teams but also said that we should be careful that technology does not outstrip our instinct.

CIM’s findings say that social media is yet to be seen as a good way to generate enquiries but Eventia’s social media panel argues otherwise.

St James revealed that on Superbowl Sunday, Dominos Pizza in America had to employ 55 people to ensure that its website

coped with the volume of orders it received via multiple channels.

Also, Gatorade has its own social media mission control – a lab concept, which sits in the middle of the marketing department at its headquarters in Chicago. The team track the brand on social media networks the drinks giant says that it is able to increase engagement and product education.

Examples such as these prove how brands are recognising the increasing benefits to social media usage.

CIM says that senior management buy-in is required if businesses are to reap the benefits of digital and social tools. I suspect that in 15 years time that this may not be the case and that social media will be second nature in most savvy boardrooms.

instagram is a popular photo tool

www.standoutmagazine.co.uk

49

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Portland Place is a contemporary conference, training and entertainment venue in London that demonstrates a real synergy between old and new, having retained its original Georgian architecture such as high ceilings and beautiful marble floors, and combined them with bespoke event design to create 12 flexible, stylish and modern rooms, including two state-of-the-art lecture theatres.

Promising customers a friendly and flexible service, excellent food, superb facilities, and an ideal location, this versatile venue is a stone’s throw from Regents Park, and within easy reach of London’s transport system.

A proud holder of the Meetings Industry Association AIM Gold accreditation for excellent service, customers can feel confident that they have chosen a venue they can trust to deliver. The professional team are happy to assist with all aspects of event planning, including theming, entertainment, logistics and accommodation.

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Terms and conditions: One winner will be selected at random. There is no cash alternative or alternative prize. One winner will win one pair of Secret Garden tickets to Taste of London. The winner must be available between June 21-24. Standard terms and conditions apply.

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We are a full rental house providing the latest Lighting, Sound and Stage structures to the events industry. Check out our website and contact us for a quote; our prices are incredible!

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CTA LTD are proud to represent quality, motivated, glamorous, personnel covering all major geographical areas of the UK. Having been established for over 12 years, we have gained knowledge and experience within the industry. CTA guarantees all of our client’s competitive rates, attention to detail and the quality of service that they deserve.

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We can provide staff in the following areas: • Hospitality • Subscription sales • Product demonstrators • Promotional models and dancers • Show guide sales • Event managers and team leaders • Mystery shoppers CTA would welcome the opportunity to discuss your requirements in more detail, so please call to arrange a mutually convenient appointment.

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POWER, HEATING & COOLING FOR EVERY EVENT ENERGYST RENTAL SOLUTIONS

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Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

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HIGH CLASS FACILITIES FOR ALL OCCASIONS Hirers of all toilet solutions for indoor and outdoor events Instant Quote 01494 526065 www.luxury-toilets.co.uk info@luxury-toilets.co.uk

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experts in events and inflatables • Full cocktail bar for event available for hire including inflatable dome, dance floor, bar, lighting, visuals, P.A, DJ’s, performers, dÊcor and more... • We bring the party to you! Perfect for outdoor events and festivals! • Special themed parties including horror, space, jungle, Christmas, beach or anything you like! • Profesional family run business providing a personal touch • Huge hire stock available • Custom made dÊcor to you requirements • Over 35 years in the game

Vistabanners.co.uk are a small family business base in the North West of England, We manufacture and supply a wide range of advertising signs such as full colour pvc/vinyl banners, flags, pop up banners, roll-up banners, posters, shop signs, billboards, pavement signs, inflatable billboards, advertising inflatables, race gantries, wide format printing, ect For more information please contact us on 01942 707926 e-mail:sales@vistabanners.co.uk web: www.vistabanners.co.uk

info@silver-stage.com www.silver-stage.com facebook.com/silverstage

Silver Stage Event Structures Limited, The Oaks, Mill Drove, Northwold, Thetford, Norfolk, IP26 5LQ, United Kingdom

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Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays since 1934.

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Call 020 8961 6844 Events@designerowersuk.com www.designerowersuk.com

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Enquiry Number 092 Stagefreight_122x86 Ad_AW.pdf

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Above all, reliable Established 1986

years in the sp

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The leading theatre, conference and event transport service throughout the UK and Europe

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CoolShock Events are a one-stop shop: a design, build and project management service. We help companies run events with minimal hassle.

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Hire Services

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We supply a range of Espresso and We supply a range of Espresso and Cappuccino machines, with coffee Hire Services Cappuccino machines, with coffee beans or coffee pods, for use at events Official NECorGroup beans coffeeSupplier pods, for use at events shows. andand shows.

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Event Fire & Rescue Services Specialists in off road firefighting and fire cover for events.

Event Fire and Rescue is committed to your safety and providing first class emergency fire and rescue cover.

Amusement rides for hire for all types of venues worldwide Corporate events, fairs, shows, carnivals, music festivals, christmas parties, film, tv promotion and all types of advertising.

Please see our website for more information

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Get your message across with our Solar Powered Variable Message Signs.

No power source necessary as our signs are totally solar powered!

Easily transportable on fully self contained trailers they can be placed almost anywhere.

Signs are highly visible whatever the weather. All have text and graphics capability and superior models can display up to 10 lines of text Our signs are clean, safe and silent as they have no engine.

All crew members are fire authority trained personnel.

Signs can be programmed in advance or can be changed remotely using a modem and mobile phone allowing the message to change as the event unfolds.

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The ideal solution for conveying messages to large crowds or to control traf c.

Our signs have been used successfully at marathons, concerts, festivals, and sporting events.

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Telephone 01434 322359 Mobile 07860 606549 Fax 01434 322104 Email janetdoody@solarsignsuk.com Doody’s Yard, Park Road, Haltwhistle, Northumberland Ne49 9LD

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Temporary ground access solutions Europe & Worldwide EuroMat ® - TuffTrak ® - GeoGrid TM Call us NOW for details about ALL our products or visit our website www.zigmagroundsolutions.com Tel: 0845 6435388 sales@zigmagroundsolutions.com

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solutions include:

Cost effective services and a fast turnaround on all orders. n Environmentally friendly n Customers will keep and re-use therefore logo is with the customer for longer! n Minimum Order – quantity of 250 at £1.17 each excluding artwork, delivery and VAT Contact us now for a FREE no obligation quotation on our shoppers.

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Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients.

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Russell & Twining Blooms Ltd Exhibition Florists “A plant for all reasons” Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

We also specialise in cut flower arrangements, from small posies to large pedestals.

Call us for ideas and quotations.

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Trade Discount

Event CAD

Use code PARTY2012 at checkout Wire Free Eco Lanterns White & Mixed Colour Lanterns Candle Bags & Illoom Balloons Garden Lighting Web: www.skylanternsonline.co.uk Mail: info@skylanternsonline.co.uk Tel: 01453 833872

Enquiry Number 120

 2D/3D layout and presentation  Wide choice of objects and colours  Add site photograph  Print / Email your drawings  Personalise drawing with your customer’s details T S Solutions Limited 0844 800 1232

info@tssweb.net

Enquiry Number 121

www.tssweb.net

✔ Event Stewards ✔ NVQ Sports Stewards ✔ SIA Accredited Staff ✔ Static Security ✔ Exhibition and Conference Security ✔ Festival and Event Security ✔ Specialist Security Services ✔ Crowd Control and Concert Security Services Exe. Suite 1, Motorpoint Arena, Mary Ann Street, Cardiff, CF10 2EQ Tel: 029 2022 1711 Fax: 029 2023 4592 Email: office@safestylesecurity.co.uk www.safestylesecurity.co.uk

Enquiry Number 122

To Showcase your products call 01795 509113

CONNECTIONS CONNECTIONS ACCESS CONTROL & BADGES

ID Card Centre Regent's Pavilion, 4 Summerhouse Road, Moulton Park, Northampton, NN3 6BJ T: 01604 422 422 F: 01604 422 322 E: sales@idcardcentre.co.uk W: www.idcardcentre.co.uk

AIR CONDITIONING

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV / IT EQUIPMENT HIRE

Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: info@visionsgroup.co.uk W: www.visionsgroup.co.uk

BALLOONS, BUNTING & FLAGS

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

BANNERS, BACKDROPS & FLAGS

invision

BARRIERS & FENCING

Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

SRD Group Units 1-2 Crowhurst Hop Farm, Bullen Lane, East Peckham, Tonbridge, Kent, TN12 5LP T: 01732 373920 E: stuart@srdgroup.co.uk W: www.srdgroup.co.uk

CATERING EQUIPMENT & FURNITURE HIRE

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

CCTV

Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@peppermintbars. co.uk W: www.peppermintbars. co.uk

Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

COMPUTER SOFTWARE

TSS

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

Rental Software Solutions all Hire & Event CAD Software

CREW SERVICES

Zest Caterers Ltd The Zest Hub, Wrest Park Enterprise Park, Park Avenue, Silsoe, Bedfordshire, MK45 4HS T: 0800 294 4059 E: info@thezestgroup.com W: www.thezestgroup.com

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

CATERERS

Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

AV, SOUND & LIGHTING

Fenced-Inn-Ltd 2 Willow Cottages, Raspberry Hill Lane, Iwade, Sittingbourne, Kent, ME9 8SN T: 01795 472173 M: 07712613407 E: trishfencedinn@aol.com

BARS

AV & SOUND EQUIPMENT HIRE

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

CATERING EQUIPMENT HIRE

Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: oliver@pitmanspeople.com W: www.pitmanspeople.com

Connections is sponsored by

Connections is sponsored by

The Whatever Crew Ltd We cover Scotland and the UK 9 Kirkwall Road, Greenock, Renfrewshire, PA16 0YE T: 07900 854 253 E: info@whatevercrew.com W: www.whatevercrew.com

EVENT BRANDING

Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk

XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: sales@xg-group.co.uk W: www.xg-group.co.uk

Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E : step1@chillspace.co.uk W: www.chilspace.co.uk

Partridge Events Ltd 25 North Gardens, Brighton, BN1 3LB T: 0845 308 2427 E: jacqui@partridgeevents. co.uk W: www.partridgeevents.co.uk

EVENT ENTERTAINMENT

PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk

Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents.co.uk W: www.sunshineevents.co.uk

EVENT EQUIPMENT HIRE

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com

Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

EVENT PRODUCTION/SERVICES

AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

EVENT MANAGEMENT

EVENT DESIGN & PRODUCTION

PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk

Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: info@reddoorevents.co.uk W: www.reddoorevents.co.uk

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

EVENT REGISTRATION RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

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EVENT MEDICAL & TRAINING

PARAMEDICO 16 Croydon Road, West Wickham, Kent, BR4 9HT T: 0208 656 5956 M: 0751 528 7962 Skype: 0203 239 8586 E: amedcraft@paramedico. info E: allan@medcraft.org W: www.paramedico-events. co.uk

EVENT SERVICE / DÉCOR / INFLATABLES

EVENT NEON SIGNS

Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

EVENT PLANT HIRE

Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

EVENT STAFF Crewsaders T: 0845 094 4884 W: www.crewsaders.com

EVENT WI-FI

Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

CONNECTIONS Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

FABRICS & PVC’S / SEWING SERVICES B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

EXHIBITION STANDS/DISPLAY invision

Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: info@aluvision.com W: www.aluvision.com D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace.com W: www.skylinewhitespace.com Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: info@mobex.co.uk W: www.mobex.co.uk

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www. invisiondisplayservices.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

FLOORING & FLOOR COVERINGS Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk

Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ eventproductionsolutions. co.uk W: www. eventproductionsolutions. co.uk Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0845 459 9875 E: Ian@furnitureonthemove. co.uk W: www.furnitureonthemove. co.uk City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-on-Severn, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture.co.uk W: www.d-zinefurniture.co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk

Connections is sponsored by

Connections is sponsored by

Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational.com W: www.europainternational. com/so

GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

IceMagic

furniture hire

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

FURNITURE SALES

Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture.co.uk W: www.fiestafurniture.co.uk

HEATING & COOLING SYSTEMS

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: sales@krolluk.com W: www.krolluk.com

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio.com W: www.theprojectionstudio.com

LED SCREENS

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA. T: 020 8317 7775 E: info@yslv.co.uk W: www.yslv.co.uk

ICE RINKS

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

LIGHTING

Powerful Battery LED Uplighting

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com

Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

Shok T: 0871 282 0500 W: www.shoklondon.com

LINEN HIRE

MARQUEES

www.Skylanternsonline. co.uk Unit 6 Nailsworth Estate, Nailsworth, Glos, GL6 0BS T: 01453 833872 E: info@skylanternsonline. co.uk

City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

LANTERNS

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk Just Lite Productions Just Lite Office : +353 1 8068333, info@justlite.com Paul Smith : +353 87 2525183, pauls@justlite.com Alan Smith : +353 87 2361162, alans@justlite.com W: www.justlite.com

INSURANCE BROKERS

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ countrywideheating.com W: www.countrywideheating. com

HEATERS & DEHUMIDIFIERS

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Godney Marquee Hire Estate Yard House, 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@ godneymarquees.co.uk W: www.godneymarquees. co.uk Mastertent UK Ridgeview House 99 Derby Road, Stanley Village Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: info@in-your-corner.co.uk W: www.mastertent.co.uk

CONNECTIONS The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com

Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org. uk W: www.redcross.org.uk/ eventfirstaid

Smallford Supplies Ltd Unit 5 Smallford Works Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk

MEDICAL COVER

Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany.co.uk W: www. eventmedicinecompany.co.uk

PORTABLE DANCE FLOORS Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ portablefloormaker.co.uk Contact James Martin W: www.portablefloormaker. co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Andyloos Limited.

Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: info@andyloos.co.uk W: www.andyloos.co.uk

Hire Ltd

POWER DISTRIBUTION

Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

PROMOTIONAL BAGS

Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ PROMOTIONAL PRODUCTS / BUSINESS GIFTS BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH

POWER & GENERATORS

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Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com

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Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk W: www.eurogenerators.co.uk Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix.co.uk W: www.eventelectrix.co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com

Thep Business Gift 4JUF 4BGFUZ

-JHIUJOH Company Ltd

Thep Mews, 42B St Marys Row, 5FDIOJDJBOT Moseley, Birmingham, %SZ )JSF B13p 8JG T: 0121 449 5445 XXX UFNQMJOFMUE DP VL E: sales@tbgc.co.uk &NBJM JOGP!UFNQMJOFMUE DP VL W: www.tbgc.co.uk 5FMFQIPOF The Edge (Systems) Limited 29/7/08 11:01:26 AM Windsor Place, Penarth, Cardiff, CF64 1JL T: 029 2070 8702 E: sales@theedgesystems.co.uk W: www.theedgesystems.co.uk

PROMOTIONAL STAFFING Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: oliver@pitmanspeople.com W: www.pitmanspeople.com Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

Connections is sponsored by

Connections is sponsored by

SECURITY

STAGING & RIGGING AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk

Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events.com

Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net

DHE Stage Hire Covering all of the UK T: 0844 3309248 E: info@dhesh.co.uk W: www.dhesh.co.uk

G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events Richards Events Services Security Division 86 Lower Ashley Road New Milton Hants BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices.com W: www. richardseventsservices.com Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk Specialized Group of Companies 4 Rosebank Road Livingston, EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity. co.uk W: www.specializedsecurity. co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk

SOUND, LIGHTING & STAGING RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

sound

staging

lighting

events

STAND DESIGN & BUILD

complete production supplies info@widgetproductions.co.uk

01983 852332 | 07771 534 998 | 07974 045 859

Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz

Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@ therevolvingstagecompany. co.uk W: www. therevolvingstagecompany. co.uk

Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk Twice Limited T: 07793 077371 E: tonywickham@btinternet. com W: www.twiceexhibitions. co.uk

STEEL STRUCTURES FOR CORPORATE EVENTS

Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/ rental Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@proproductions. co.uk W: www.proproductions.co.uk

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. co.uk W: www.widgetproductions. co.uk

Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W: www.kinet-X.com

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@ londonducktours.co.uk W: www.londonducktours. co.uk

TECHNICAL EVENT PRODUCTION

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TEMPORARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks. com W: www.overlandnetworks. com

CoNNECTIoNS TEMPoRARY RoADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire.com W: www.davistrackhire.com

TEMPoRARY STRUCTURES

A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com Berry Marquees Ltd Unit 4, Three Stars Trading Estate, Thorpe, Egham, Surrey, TW20 8RJ T: 01784 471410 F: 01784 439656 Contact Sam Phillips E: sales@berrymarquees.com W: www.berrymarquees.com

Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees. com W: www.meridianmarquees. com The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

TRAFFIC MANAGEMENT

Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre.co.uk W: www.kenteventcentre.co.uk

Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@norfolkshowground. co.uk W: www.norfolkshowground. co.uk

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

WASTE MANAGEMENT

Grundon Waste Exhibition Traffic Management Ltd Management

Special Events Services,

Perton House, Goulds Grove, Ewelme, \

Roslin Road, London, Wallingford, Oxon, OX10 6PJ

W3 8DH T: 08700 604366

T: 0208 979 0568

E: specialevents@grundon.

F: 0208 267 6630

com

E: ops@exhibition-traffic.

W: www.grundon.com :[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ co.uk i]Z Y^[[ZgZcXZ WZilZZc V egd[Zhh^dcVa!

W: www.exhibition-traffic.

De Boer Structures (UK)

M J Church Event Waste hbddi] gjcc^c\ ZkZci VcY XdbeaZiZ X]Vdh# co.uk Ltd Recycling Star Farm, Marshfield,

Castle Park, Boundary

Nr Chippenham, Road, Buckingham Road 9dc i _jhi aZi ^i ]VeeZc### TRANSPoRT / oN-SITE LoGISTICS

Wiltshire, SN14 8LH Industrial Estate, Brackley, ###bV`Z ^i ldg`

T: 01225 891591 Northamptonshire, 24/7 Exhibition Services

E: events@mjchurch.com

NN13 7ES L^i] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY â—? Unique sponsorship opportunities Unit 3 The Courtyard, T: 01280 846500

W: www.event-wasteâ—? Guaranteed contact with guests management.com

Nunhold Business Centre,

E: sales.uk@deboer.com Zm]^W^i^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn# Dark Lane, Hatton, Warwick,

W: www.deboer.co.uk â—? Luxury Service

CV35 8XB

Smiths (Gloucester) Ltd T: 01926 840140 Element Domes Ltd

Ema Ashworth treatment T: 0845 450 5227 6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh F: 01926 840340 Give your event

Yew Tree Studios, the

E: info@24-7exhibitions.com

Stanford North, E: ema.ashworth@smiths W: www.24-7exhibitions.com

Kent, gloucester.co.uk :m8ZA :m]^W^i^dc 8ZcigZ! AdcYdc :&+ &MA EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9= %'%, %+. *%*% %'%- .,. %*+ W: www.smiths-gloucester.

TN25 6DH ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` deh5Zm]^W^i^dc"igV[[^X#Xd#j` Chris Eames International co.uk

T: 01303 814 607

Box Lane, Barking, Essex E: info@elementdomes.com IG11 0SQ

W: www.elementdomes.com WATER & PLUMBING SERVICES

T: +44 (0)20 8595 7771 F: +44 (0)20 8595 5967 Eschenbach Structures

E: trucks@cei.co.uk Show Site Services (UK) Ltd

W: www.cei.co.uk

Weybridge Business Centre

81 North East Road Southampton,

Unit 18, 66 York Road,

SO19 8AF Weybridge, Surrey, KT13 9DY UTILITY VEHICLE & GoLF BUGGY HIRE

T: 02380 437 329

T: 01932 228416 E: info@showsiteservices.

F: 02380 437 329 Morris Leslie (SE) Ltd co.uk

E: info@

Greenbays Park,

W: www.showsiteservices. eschenbachstructuresuk.co.uk

Carthouse Lane, Horsell, co.uk

W: www.

Surrey, eschenbachstructuresuk.co.uk GU21 4YP

Water Direct

T: 01276 856642

B26 Earls Colne Business Losberger

F: 01276 859014 Park, Earls Colne, Colchester,

139 High Street, E: karen.gaden@morrisleslie.

Essex, CO6 2NS

Collingham, Newark, co.uk

T: 01787 223345

Notts,

W: www.morrisleslie.com M: 07717 812676 NG23 7NH

F: 01787 223354

T: 01636 893776

E: laurahenderson@water LOSBERGER F: 01636 893774 VENUES E: s.campbell@losberger.com direct.co.uk

Cheltenham Racecourse

W: www.losberger.com

W: www.water-direct.co.uk Prestbury Park,

Cheltenham, LH Woodhouse & Co. Ltd Watermills

Gloucestershire,

Wolds Farm, The Fosse,

PO BOX 1176, Woking

GL50 4SH Cotgrave, Nottinghamshire,

Surrey, GU22 2BU

T: 01242 539538 NG12 3HG

T: 0845 6031403 E: cheltenhamevents@ T: (0115) 989 9899

E: sales@watermills.net thejockeyclub.co.uk W: www.watermills.net

E: sales@lhwoodhouse.co.uk

W: www.cheltenham.co.uk

W: www.lhwoodhouse.co.uk

Connections is sponsored by

Sales and Account Handler Tecna UK are a manufacturer and distributor of a large format graphic display system. Namely T3 airframe.

Sales will be generated mainly from internal leads, account management with some business development required.

You will be required to reate basic technical drawings (training will be given).

Next issue…

• 20k-24K Basic (to be reviewed on a regular basis) • Genuine uncapped OTE 35k+ • Office based but with some client visits Responsibilities of an account manager • Hit sales targets • Develop and source new business opportunities • Manage existing clients • Presenting demonstrations • Follow up on incoming leads • Ability to see new business opportunities • Manage key accounts fully • Create basic technical drawings (training will be given) Desired • Experience selling in the Large format graphic/Event/ Exhibition industry.

• Experience of Sketch Up or other design software

Tour TacTics The summer months will see a variety of brands and causes hit the road – what tactics can roadshow managers adopt in a crowded space? Stand Out also showcases some new products that will make great additions in any organiser’s toolkit.

In the first instance please send your CV or email a covering letter to simeon@tecnauk.com.

Enquiry Number 123

I

P S

I M PA C T P r o d u c t i o n

S e r v i c e s

The Staging Specialists New in stock 16m High PA Towers Full Range of Outdoor Stages available - 4m to 16m

- Disabled Viewing Platforms - FOH Positions - PA Towers - UK’s Largest LiteDeck Staging Rental Stock - Custom Ramps & Steps - Circular & Triangular Stages -Rolling Risers - Lighting - Sound - Power - Crowd Barrier -

01234 717210 www.impactproductions.co.uk Call Now for a Quotation Enquiry Number 124

66

www.standoutmagazine.co.uk

PuTTing on The gliTz Stand Out takes a look at the Christmas party packages on offer and also at Christmas markets.

show and Tell Stand Out looks at portable display systems that are easy to use on experiential and touring campaigns. Plus, we discover what new products are on the market.

Subscribe here...

Enquiry Number 125

MARQUEE & EVENT STRUCTURE CREWS BUILDING TEMPORARY STRUCTURES. NATIONALLY AND THROUGHOUT EUROPE E: crewplanner@PITMANSPEOPLE.COM

T: 08701 605 800

WWW.PITMANSPEOPLE.COM

inspiring location

inspiring venue

inspiring rooms

inspiring events

Delivering event excellence in the heart of Westminster Venue

Service

Food

AV

2012

Event Top 20 Venues 2011

Venue Verdict Gold Standard Award 2011

M&IT Industry Awards, Gold Award Winner 2012 (in-house caterers, Kudos)

In-house AV team of the year finalists 2011

Enquiry Number 126

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