Stand Out Magazine October 2021 by Cogent Multimedia Ltd

October 2021

PARKLIFE

STAGING

EVENT BUYERS LIVE

EVENT SAFETY

TENDERS

CARFEST

EYEBROW EYEBROW EYEBROW

02 n www.standoutmagazine.co.uk

EDITOR’S LETTER

OCTOBER 2021 to the new look Stand Out magazine. We’ve been sitting on this redesign for W elcome some time, waiting for the right moment to go ‘boom”. As the event and festival industry

is back doing what it does best, we feel that the fresh look marks a new chapter. It’s bright and different, but these pages are still packed with great articles, case studies and opinion that you find informative, enlightening and engaging. Thankfully, after a testing 16 months, we have been out on the road again, visiting event and festival sites to bring you the most up-to-date stories. In the last six weeks, we have joined the event management and operations teams during the build at CarFest South (page 35) and Blenheim Palace International Horse Trials (page 19) and have had the pleasure of celebrating Team GB’s amazing medal achievements at Tokyo 2020 with a star-studded show at Wembley Arena. God, it was good to sing and dance again!

In this October issue you’ll find articles on event safety (page 29) and staging (page 51) as well as interviews with organisers, old and new. The Southampton International Boat Show team talked to us (page 25) about a raft of new measures deployed at this year’s event and we chatted to Showrunner Productions and Vibrant Events about 5 on the Farm (page 48) and Kids Rock (page 64) respectively, two new events to hit the ground running this summer. This new edition talks of the challenges faced by event teams and demonstrates just how resilient the industry is. It’s clear that there are lessons to be learned and I have no doubt that these will be discussed at The Showman’s Show in October and at our own event; Event Buyers Live (November 29-December 1). Excitement is building for both industry events and I, like many of you, cannot wait to catch up with some amazing people after a long and arduous time. Until then, happy reading, and if you’d like to give the team feedback on the new design, please get in touch. We’d love to know your thoughts. See you soon, Caroline

@StandOutmag

Helping the nation get back to rocking in all the right places, safely and securely. For all your event infrastructure solutions, join us at the Showman’s Show. Cover image: Star Live/Parklife/www.inthebag.pro

www.standoutmagazine.co.uk n 03

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CONTENTS

LET’S GO FLY A KITE 22

BACK AFTER A “REST” 25

NEW EVENT 64

10 TENDERS

Event tenders and contract wins

29 EVENT SAFETY

Say hello to EBL’s speakers and ambassadors

A national review of SAGs, COVID-19, staff shortages, infrastructure issues and a greater focus on staff welfare. Event safety experts discuss the summer

19 BLENHEIM PALACE HORSE TRIALS

35 CARFEST

15 EVENT BUYERS LIVE

Stand Out goes behind the scenes at Blenheim Palace International Horse Trials with The Jockey Club, the event’s new organiser

CarFest South’s Neil Levene and Andrew Hunter talk supply issues, managing challenges and the joy of watching families have fun

FULL THROTTLE 35

51 STAGING

Despite the challenges of 2021, staging experts still delivered new and exciting stages

55 TEAM GB CONCERT

TBI Media produced a concert at Wembley’s SSE Arena that celebrated Team GB’s achievements at Tokyo 2020

59 WASTE

22 THE HATCHLING

41 SHOWMAN’S SHOW PREVIEW The Showman’s Show is back – Stand Out previews the industry event

It is estimated that major sporting events can generate up to 750,000 plastic bottles apiece. More can be done to tackle waste. Event organisers are at the forefront of change

25 SOUTHAMPTON BOAT SHOW

48 5 ON THE FARM

64 KIDS ROCK

A giant dragon puppet roamed through Plymouth before taking flight at Plymouth Hoe Following the challenges of 2020, Stand Out chats to the organiser of Southampton International Boat Show

Showrunner Productions and Ghostwriter Events delivered 5 on the Farm, a new festival from broadcaster Channel 5

Katie Lawrence, founder of Kids Rock, talks of her new festival that banned adults from attending unless accompanied by a child

www.standoutmagazine.co.uk n 05

CONTRIBUTORS

This month’s

CONTRIBUTORS:

CHRIS JOHNSON

LESLEY ROBINSON

DAVID MACKINNON

Editor Caroline Clift caroline@standoutmagazine.co.uk

Credit control Janine Walmsley creditcontrol@standoutmagazine.co.uk T: 01795 509103

Stand Out Multimedia Limited, Cobalt Building, 1600 Eureka Park, Lower Pemberton, Ashford, Kent TN25 4BF www.standoutmagazine.co.uk

Publisher Neil Fagg neil@standoutmagazine.co.uk T: 01795 509101

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Stand Out Multimedia Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2021. Stand Out Multimedia Limited, Cobalt Building, 1600 Eureka Park, Lower Pemberton, Ashford, Kent, TN25 4BF.

Chris is co-founder, operations director and sustainability lead of Shambala, chair of the UK’s outdoor event industry environmental steering group, Vision:2025, co-founding member of the Association of Independent Festivals (AIF), and co-founder and CEO of live industry sustainable travel charity ecolibrium. He is also a sustainability consultant, columnist, speaker, and activist, driven by climate advocacy. He combines a depth of experience and fierce optimism to lead and support climate action. He is a regular contributor to Stand Out magazine and this month has provided his views on the Massive Attack/Tyndall Centre Super Low Carbon Music Report.

Publication manager Sarah Bourne sarah@standoutmagazine.co.uk T: 01795 509113 Account manager Jo Stace jo@standoutmagazine.co.uk Design and production Jack Witcomb studio@standoutmagazine.co.uk Digital and web developer Matthew Coppard

06 n www.standoutmagazine.co.uk

Lesley was appointed CEO of British Marine, organiser of Southampton International Boat Show, in 2018. Prior to joining, Lesley was managing director at MDL Marinas, a marina operator. Before this, her commercial career has spanned leisure, consumer goods, media and IT and she was also a director of the Money Advice Service, leading corporate services and heading up the service’s debt advice programme in the UK. At British Marine, Lesley is an executive main board director with specific responsibility for the strategic direction of the organisation, working in conjunction with both board and members, and its execution through her team at Marine House. In this issue, Lesley talks to Stand Out about the pressures of delivering this year’s boat show.

Managing director John Denning Subscribe:

David is regional head of operations at The Jockey Club and is responsible for delivering Cheltenham Festival, a four-day racing festival with more than 230,000 racegoers. This year, David and his team delivered Blenheim Palace International Horse Trials, following a successful tender process that The Jockey Club won. Prior to re-joining The Jockey Club in 2001 as managing director of Sandown Racecourse, David was managing director of Royal Windsor Racecourse. In this October edition, David shares his experiences of organising the horse trials for the first time.

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INDUSTRY UPDATES NEWS IN BRIEF Threshold Sports has acquired Race Solutions’ Endure24 event series. Coronavirus vaccination passports will be required to enter certain events and higher risk venues in Scotland.

Lytham Festival gets green light to expand to 10-day event Cuffe and Taylor, organiser of Lancashire’s Lytham Festival, has been given the green light to expand the event to a 10-day live music extravaganza in 2022. Councillors at a meeting of Fylde Borough Council’s licensing hearing voted in favour of the extension. The festival will take place over two weekends between June 28 and July 10. Peter Taylor, director of Cuffe and Taylor, said: “We are delighted with the support and decision of Fylde Borough’s councillors in approving our plans. “The live music industry has been devastated by the global pandemic so to be able to bring 10 days of live music to wonderful Lytham in 2022 will not only be a huge boost to the industry we work in, it will provide massive economic benefits to the whole of the Fylde coast and beyond,” he continued. “A 10-day Lytham Festival for 2022 will attract around 200,000 live music fans and we can’t wait to bring global icons back to Lytham Green.” Lytham Festival’s 10-day premises licence is for one year only. Cuffe and Taylor’s WonderHall will return for one night only in 2022 with a Last Night of the Proms-style concert. From 2023, Lytham Festival will revert to five nights and WonderHall will return as a five-night festival.

Birmingham 2022 appoints GL events Events infrastructure specialist, GL events UK has been appointed as the Official Overlay Supporter for the Birmingham 2022 Commonwealth Games. GL events UK will offer planning, design and delivery of a wide-ranging number of temporary infrastructure services, as part of the overlay delivery contract, which includes temporary structures and marquees, temporary grandstand seating, cabins, scaffolding, rigging, fencing, containment, trackway, lighting, and groundworks as well as venue specific special projects. Ian Reid, CEO at Birmingham 2022, said: “It is fantastic to have GL events join us as our Official Overlay Supporter for Birmingham 2022. The team bring a wealth of knowledge and experience from their partnerships with previous Commonwealth Games and other multi-sport events and I’m confident they will help us deliver a safe and successful Games. “We want to Birmingham 2022 to leave a positive legacy in the region and look forward to working with GL events on their social value programme with local charities and organisations,” Reid concluded.

Organisers deem Tour de Yorkshire “unviable” and cancel 2022 event The organisers of Tour de Yorkshire – Welcome to Yorkshire and A.S.O. (Amaury Sport Organisation) – have announced that the cycling event will not be taking place in 2022. The impact of the COVID-19 pandemic, combined with escalating financial challenges and uncertainties have led to an agreed position that the event would be “unviable” in 2022. The annual Tour de Yorkshire (2015-2019) followed the success of the 2014 Tour de France’s Grand Départ in the county. Last year, planning for the 2020 race was in the final stages with all the host towns and cities having detailed plans in place. However, due to the pandemic, the race was postponed in late March 2020. Following discussions with A.S.O. and an assessment of the impact of lockdown and the likelihood of being able to hold the race, the 2021 race was also postponed. During this subsequent period Welcome to Yorkshire and A.S.O. have continued to discuss bringing the race back to Yorkshire as soon as it was to be deemed safe and viable to do so. James Mason, chief executive of Welcome to Yorkshire, explained: “We had every intention for the race to go ahead but unfortunately some of the circumstances were out of our control and sometimes you have to make big calls for the right reasons. We still have ambitions for large events going forward.”

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Neptunus has appointed Rob Smith as operations manager. Goose Live Events has revealed that The Classic at Silverstone has new dates for 2022 – August 26-28. Plymouth’s hosting of SailGP helped generate £6.9m of extra income for the local economy. East of England Agricultural Society, owner of the East of England Showground, has entered into a land promotion agreement with Asset Earning Power Group. Leisure facilities are to be developed on the site. According to the Business Visits and Events Partnership’s Shape of Events Report, overall event activity was down 95 per cent across the UK during the past 12 months. Venues and Events International has acquired Absolute Corporate Events. Lovebox has a new home for 2022 – the festival will take place at Finsbury Park on July 16. Bahrain’s Ministry of Transportation and Telecommunications has renewed its partnership with Farnborough International to organise the 2022 and 2024 editions of the Bahrain International Airshow. Kingpin Events, organiser of Silcock’s Winter Wonderland Manchester, has announced the return of the festive event following a four-year gap.

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EVENT TENDERS AND CONTRACT WINS BRIGHTON DOME

Tender time

Looking for new business? Check out the latest event tenders Salford City Council requires an event management company/individual to manage a programme of events. The programme of events will support the promotion of key Salford high street areas. The deadline for this invitation to tender is 5pm on October 4. If you are interested in this opportunity, please email daniel.cunliffe@salford.gov.uk The Royal Parks is inviting suitably experienced event service providers to submit a tender proposal to deliver the Royal Parks Half Marathon. The deadline is 2pm on October 8. Interested? Email procurement@royalparks.org.uk Breckland District Council is looking for experienced suppliers to plan, deliver and manage post-summer events across the district. The deadline is 5pm on October 1. Email fleur.ramm@breckland.gov.uk Forestry England has issued a tender for backstage catering for its Forest Live Events. The deadline is 12pm on October 4. Email helen.tew@forestryengland.uk

The University of Derby has issued a prior information notice. It is looking for a suitable provider to operate weddings and events at the Devonshire Dome, Buxton. Email procurement@derby.ac.uk for more details. Brighton Dome and Festival wishes to invite tender submissions for the supply of lighting, audio, and AV equipment for use in the Corn Exchange and Studio Theatre spaces. The deadline is 5pm on October 1. Interested? Email andy.furneaux@brightondome.org Bristol City Council is undertaking a soft market testing exercise to re-tender the delivery of the Run Bristol events; the Bristol 10k and the Bristol Half Marathon. It is looking for an experienced sports event management company to deliver these events. The council is investigating the market for re-tendering these events. Its key objectives are to understand how confident operators are to commit to a contract and whether there is opportunity to re-build these events following the pandemic. The deadline is October 1. Email ritu.mundray@bristol.gov.uk

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PARKLIFE

Park party Parklife 2021 welcomed 80,000 festivalgoers. Engine No 4’s Jon Drape talks of operational changes and the festival market

ighty-thousand festivalgoers descended on Manchester’s Heaton Park (September 11-12) to watch Disclosure, Skepta and Jamie XX at Parklife 2021. The metropolitan festival, which usually takes place in June, was one of the first in the event calendar to move its dates “to give it the best chance of happening”. Given the challenges around the supply chain, the extra time was needed to produce the two-day festival. Jon Drape, director of Engine No 4, which provides Parklife with site management, technical production, and operational expertise, explained: “We went early doors and pushed back our dates. At the same time, we looked at what else we could do. We made the decision to have no covered structures.”

Parklife 2021 featured a new Hangar Stage, delivered by Star Live, and the festival also worked hard to deliver sustainability measures, including the use of green fuel and compostable cutlery. “We didn’t want to deliver the same old Parklife,” Drape said. “We tried to maximise the footprint and we reviewed our security and CCTV measures in light of the Manchester Arena Inquiry.” Drape contracted NoNonsense Group, Lucid Creates, Decordia, Serious Stages, 2CL, Kayam and Buffalo Power to deliver kit and services to Parklife. Conversations with suppliers started early and Engine No 4 tried to build in contingencies. However, like every other events professional trying to put on a show, Engine No 4, experienced issues.

Drape continued: “Whilst we have good supplier relationships and good personal friends who are in the supply chain, we were not ignorant about the issues facing suppliers when the industry restarted. There were fundamental problems around suppliers selling inventory, redundancies, staff leaving to work in other sectors, and Brexit. There were 10 moving parts that came together to create a problem.” He concluded: “I think the festival industry is more fragile than anyone thought it would be, so we need to re-evaluate the structure of the market. Our ticket prices are out of kilter with other industries. If you look at what festivals provide, we’re too cheap, we treat suppliers with disdain and security professionals need to be paid more.” Parklife will take place in June 2022.

SKEPTA 12 n www.standoutmagazine.co.uk

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EVENT BUYERS LIVE

TOM KERRY

LIZ WARWICK

CHRIS JOHNSON

LUCY EDEN

JEN MACKLEY

JOHN WASSELL

Big names set to inspire With just two months to go until Event Buyers Live welcomes events professionals to the industry event of the year, Stand Out can exclusively unveil even more speakers and event ambassadors

n less than two months’ time, Stand Out Multimedia, the organiser of Event Buyers Live, will welcome live event organisers and suppliers to EMCC and Orchard Hotel for intense meetings, networking, and education. Building on the success of the 2019 event, which facilitated pre-arranged meetings between organisers and suppliers, Event Buyers Live 2021 will continue to deliver for live events professionals that are looking to procure event services for future projects and participate in structured networking and insightful roundtable discussions. Last month, the organising team revealed the first tranche of speakers set to inspire even the most experienced events professionals and now Stand Out can exclusively unveil even more topics that will excite attendees.

Creating immersive experiences, wellbeing and event safety are just a handful of the new topics that will be up for discussion. Plus, there will be special panel sessions dedicated to mass participation events, event sustainability, the journey to net zero and women in sporting event management.

HUGE EXPERIENCE

John Wassell, co-founder and executive creative producer at Walk the Plank, Lucy Eden, founder of Be in Your Element, and Helen McCabe, acting managing director of Harrier UK, will facilitate respective roundtable sessions on creating immersive experiences, mental health and employee wellbeing, and health and safety. They join Jennifer Mackley, licensing manager at Glastonbury Festivals and director of

Mackley Projects and Events, Ben Whur, director of Proud Events, and Chris Johnson, operations director and sustainability lead at Shambala, who will lead dedicated roundtables on Licensing, Event Management Planning and Stakeholder Engagement, Scenario Planning for Events and Festivals and Sustainability. But that’s not all. There is even more fantastic content in the form of dedicated panel sessions, which will provide event organisers and suppliers with the opportunity to pose questions on the intricacies of mass participation events, how to begin a net zero journey, and the complex nature of major sporting events from four high profile female events professionals.

INDUSTRY INSIGHT

Tom Kerry, chief operating officer at LimeLight Sports Group, Tom Naylor, managing director of Grounded Events Company, and Nick Rusling, CEO of Human Race, are all members of the Mass Participation Sports Organisers group. They will be answering questions from the audience, as they take part in the mass participation events panel. Liz Warwick, owner of Lansdowne Warwick Sustainability Consultancy, is just one of the speakers to join a dedicated sustainability panel, organised in association with ecolibrium, an events

www.eventbuyerslive.com n 15

EVENT BUYERS LIVE

MATT FRANKS

REBECCA LEACH

NEIL LEVENE

GRAHAM BROWN

ANNA-MARIE TRZEBINSKI

MICHAEL GIETZEN

industry charity that works with events professionals to respond to the climate crisis. This session, chaired by Graham Brown, director of Brown Fox Comms, will discuss what event and festival organisers can do to start their net zero journey. The Women in Sporting Events Management panel features Rebecca Leach, director of ARC Event Consultancy, Lucy Jones, head of match operations at Rugby League World Cup, Michelle Dite, head of operations at Wimbledon, and Lindsay Impett, industry freelancer and event consultant to the World Netball Federation. Neil Fagg, event director of Event Buyers Live, said: “The last 18 months have been challenging and have tested even the most experienced events professionals. That is why it was absolutely imperative that we have gathered the best industry minds to facilitate our education programme and take part in a series of special panel sessions that give our valued audience the opportunity to engage with the best minds.” He continued: “I am delighted that John, Lucy, Helen, Tom, Tom, Nick, Liz, Rebecca, Lucy, Michelle and Lindsay are joining Jennifer, Ben and Chris to share their expertise. After the crazy summer that we have all experienced, I am positive that these sessions will provide interesting insight that can

16 n www.eventbuyerslive.com

be drawn upon as the industry moves forward. And, I am also delighted to announce that for the first time, Event Buyers Live can reveal a brilliant team of ambassadors; events professionals that have previously attended EBL and know how worthwhile and fun the event is.”

PULL TOGETHER

Matt Franks, director of events at DRPG, Luci Beaufort-Dysart, director of Hyphen, Anna-Marie Trzebinski, founder of AMT Events, Michael Gietzen, managing director of Identity, Rupert Bassadone, founder of Event Site Design, Bethan James, client relationship manager at Rugby Football Union, Susan Lees, city events manager at Culture Liverpool, Joe Robinson, senior event manager at Cuffe and Taylor, Neil Levene, operations director at Brand Events, Carly Gibbs, head of guest experience at Chiswick Park Enjoy-Work, and Ben Whur, partner at Proud Events, are Event Buyers Live’s ambassadors. Asked why he accepted Event Buyers Live’s invitation to be an ambassador, Franks said: “Event Buyers Live is key as we return to live events. It gives us the opportunity to meet new partners and suppliers and see what’s new. It’s a time where the industry needs to pull together and collaborate to bring back the experiences we know and love.”

Fagg concluded: “I owe a big thank you to all of the ambassadors and speakers lending their valuable time to Event Buyers Live. Their support is wonderful, and I am grateful for their participation. Given the challenging year that all #eventprofs have experienced, their involvement further demonstrates the importance of collaboration and the great things that can be achieved when like-minded people work together.”

SECURE YOUR PLACE

Event Buyers Live has built a strong reputation for solid business networking, an insightful education programme and the sharing of industry knowledge. Attendees already confirmed for Event Buyers Live 2021 include Lawn Tennis Association, The Game Fair, Goose Live, WOMAD, SC Productions, Event and Show Services, Loud Sound, Green Man Festival, Wasserman, Formula E, City of Lincoln Council, Culture Liverpool and 20-20 Events Management. Organisers wishing to attend Event Buyers should act fast if they wish to secure a place. Only 100 organisers will be granted a position at the exclusive event, which is free for organisers to attend. Visit www.eventbuyerslive.com or call the team on 01795 509113.

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BLENHEIM PALACE INTERNATIONAL HORSE TRIALS

All Images: © Peter Nixon/Nixon Photo

Galloping ahead Ian Renton, regional managing director, and David Mackinnon, head of operations, discuss The Jockey Club’s new role as organiser of Blenheim Palace International Horse Trials The Jockey Club’s long and W hile distinguished history in horseracing

is world-famous, its delivery of this year’s Blenheim Palace International Horse Trials (BPIHT) was the organisation’s first venture into the wider spectrum of horse sport. Ian Renton, The Jockey Club’s regional managing director, is BPIHT’s new event director. He hopes that The Jockey Club’s involvement will help bridge the gap between horseracing and eventing, which have different governing bodies. He explained: “It is very exciting for us to get involved with massive international horse trials and for us to be able to apply The Jockey Club’s expertise and experience to such a thrilling sport. “All equestrian events can learn from each other. Both sports have two different governing bodies so I hope that The Jockey Club and BPIHT can bridge that gap.”

SHARING EXPERTISE

Renton saw Blenheim Palace’s invitation to tender for the running of BPIHT as an exciting and interesting opportunity; an opportunity for The Jockey Club to share its operational and commercial expertise. “It’s been brilliant to use our team, who have already done a huge amount at Cheltenham. It’s exciting for us to have a bite at something as exciting as this. “The budget we have is not the same as Cheltenham, as the revenue is not there, and we have to balance the books, but we do want to increase expenditure so that we can increase the facilities.”

HUGE JIGSAW

The Jockey Club does have plans for BPIHT. However, firstly, it was important to deliver on this year’s event, which did feature several new elements. These were

overseen by David Mackinnon, regional head of operations at The Jockey Club, who was supported on site by Rebecca Elvin, operations manager, Kenny MacDonald, technical event manager, and Rupert Bassadone, founder of Event Site Design, who was responsible for site layout and site management. Mackinnon said: “We wanted to focus on improving the experience for owners, riders and visitors so there have been no dramatic changes to the footprint at BPIHT; we’ve used the same areas, but we are using them differently.” Mackinnon said that he and his team have had a real opportunity to try things out, develop the course and event throughout. For example, when The Jockey Club was appointed to deliver BPIHT, it appointed an advisory committee. Its advice impacted operational measures. Mackinnon explained: “One of dressage’s disciplines was in a ‘peripheral’ area… a car park. The committee advised that for a prestigious event they felt that the car park was not the right location. So, we looked at the site plans with fresh eyes and moved some of the competition to the main arena.

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BLENHEIM PALACE INTERNATIONAL HORSE TRIALS

“However, you have this huge jigsaw. When you move one thing, it impacts on another so using Event Site Design [site planning experts] has been amazing. We’ve been able to look at everything, and how we can make everything work.”

“We’ve been comforted by the experienced hands around us,” continued Mackinnon. “Those that have been on the journey with us, with regards to the redesign, have gone ‘ooh, that really works’.”

EXPERIENCED HANDS

The Jockey Club appointed a mix of “loyal” Jockey Club and BPIHT suppliers. Mackinnon commented: “Supply chain was first and foremost about recognising challenges in terms of a hugely different year and our first port of call has been about loyalty to individuals who have worked with us before. In conjunction with that we have a large supply base of Jockey Club contracts and bolted on top of them as well. There are a number of suppliers here who we have a long-standing relationship with at Cheltenham, for example, such as GL events and Arena, so we were able to bolt on to those contracts.” According to Mackinnon, The Jockey Club’s major relationships have been helpful and have created value. He said the whole experience of working on the event has been “highly emotional” and that building BPIHT has resulted in “more

The Jockey Club has introduced hospitality for the first time, which has been well-received, and the event’s main arena has been “turned” so to visitors it looks like a diamond shape. It gives ticketholders great views of the palace. This is an important point. The Jockey Club wanted to “take advantage” of the view and an iconic venue that “most of us would die to work in.” Therefore, Mackinnon and his team reconfigured the trade stand area. It meant that all visitors walking through the trade stand avenues had improved sight lines and a view of Blenheim Palace. Plus, the new layout helped with crowd flow. But that’s not all… The Jockey Club tweaked the site’s accreditation procedures and introduced new access control technology.

20 n www.standoutmagazine.co.uk

FRESH EYES

collaboration” within the organisation than it has been used to. For example, The Jockey Club has had to liaise with other organisers that have been using the site for events that precede BPIHT. Lessons have been learned, which will be drawn on in 2022. Mackinnon concluded: “We’ve had an opportunity to look at BPIHT with fresh eyes. Sport is leading the way here and the customer experience is hot on its heels. In terms of the future, we’ve got plenty of thoughts and ideas so watch this space.”

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THE HATCHLING

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THE HATCHLING

Dragon masters A giant dragon puppet roamed through Plymouth before taking flight at Plymouth Hoe

Images © Dom Moore

n August 29, an estimated 10,000 people gathered on Plymouth Hoe to watch a giant dragon, the size of a double-decker bus, take flight and soar across the sea. The enormous dragon puppet, which transformed into a giant kite, flew across Plymouth Sound, with thousands watching in awe. The dramatic spectacle was the grand finale of The Hatchling, a weekend-long arts project produced by Trigger with support from Arts Council England and Plymouth City Council. Audiences witnessed the dragon hatch from an egg in the city centre on August 28, with the public accompanying her as she explored her surroundings. In the evening, crowds gathered to see the dragon fall asleep under a tree. She awoke the next morning, as an adult dragon, and continued her journey to Plymouth Hoe, where she transformed into a ginormous kite with a 20-metre wingspan. The project, which was part of Plymouth’s Mayflower 400 celebrations, comprised a team of 36 puppeteers and 22 kite flyers, as well as more than 250 local residents, which joined the cast of the impressive theatrical spectacle. Chris Clay, director of Dock Street Events, was the event’s technical director. He said: “The event was originally scheduled to take place in August 2020, but COVID put pay to that. The event was rescheduled to take place on August 14 and 15 but it was not right to produce a celebratory event so soon after the recent shootings in Keyham. Out of respect, we moved the event and remobilised, moving the event to August 28 and 29.” Falling on one of the busiest weekends of the year for events, Clay had to source new suppliers and stage managers, because some contractors and freelancers were no longer able to supply the new date. Aggreko, Tube, Rock City, Light Up, Security Management South West, JHAV, Langdon Transport, Sky Bums and Megaflatables supplied kit and services to the event, which included significant stakeholder engagement. For example, Clay and the team had to liaise with the Queen’s Harbour Master and various ferry companies, as the kite was tethered to a boat, which sailed from Plymouth Hoe to Barn Pool Beach, Cornwall. Clay concluded: “This project really was something special and different. It was a difficult thing to achieve but brought people together.” The Hatchling will appear in London, heading a procession of more than 5,000 performers at The Queen’s Platinum Jubilee Pageant on June 5, 2022.

www.standoutmagazine.co.uk n 23

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SOUTHAMPTON INTERNATIONAL BOAT SHOW

All aboard Following the challenges of 2020, Stand Out chats to the organiser of Southampton International Boat Show

t 18.34 on Thursday, September 10, 2020, an email landed in Lesley Robinson’s inbox. The time is engrained on Robinson’s brain. Why? That’s the time that the email from Southampton City Council issuing British Marine with a directive fell into Robinson’s inbox. British Marine, organiser of BOATS 2020, was forced to pull the event at the eleventh hour, following a last-minute decision by the council’s director of public health, to pull the show. Robinson, CEO of British Marine, describes the absence of BOATS 2020 presented by Southampton International Boat Show as “the rest”. She settles to talk to Stand Out about 2021 and the 52nd edition of the Southampton International Boat Show, acknowledging

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EVENT SAFETY Marcus also raised another important point. With an influx of new events professionals, inexperienced staff, and people that have not worked on an event site for some time, more time needs to be taken to educate employees on the site risks. “This is where your toolbox check comes into play,” said Marcus. “People need to be aware, make sure they know what they are doing and take their time.”

SAFETY WILL BE KEY

Health and safety professionals have an important role to play, setting the pace and tempo of the entire event site and its attitude to risk. Creating a positive event safety culture is key. Rob Haworth, director of Event Safety Plan and GL events UK’s event safety lead on Birmingham 2022, agreed. He and his colleague, Garin Wilby, are working with GL events UK, as it gears up for Birmingham 2022, having been recently confirmed as temporary overlay provider. GL events UK will soon be on site at locations such as Smithfield and Alexander Stadium for almost 11 months. Hence, it is important to ensure that employees and crew are well looked after, and local residents, and businesses have access to one port of call that they can voice opinions to. “Managing the health and safety on this project is a huge job,” said Haworth. “There are so many people involved in the project, dozens of sites and lots of logistics. It is such a big project that health and safety needs to be engrained within it.” Haworth is supporting GL events UK on all technical elements of the contract, including CDM. Wilby is focusing on project management and delivery, including staff welfare. Birmingham 2022 has contracted many experienced event health and safety professionals in key roles so there is a sense that the task at hand will get done. However, Haworth also argues that there will be a need to bring newer and less experienced event teams up to speed. Therefore, safety will be key.

NO SMALL TASK

“It’s been a challenging year,” Davey continued. “There was a two-week period in August where it seems that every event in the world was happening. We had one weekend where we had three events on. It was hard to get there without diluting our service. I think we’ll need to look at the calendar next year. This year’s events calendar was shaped by HM Government but next year we need to spread out the workload and share the love.” Davey concluded: “Our industry should be immensely proud of what it has achieved this year. We were the first to go down and the last to get back up but if there is one industry that is good at dealing with risk, it’s ours. We’ve made thousands of people happy and that’s no small task and we’ll shape it and make it better next year.”

32 n www.glevents.co.uk

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CARFEST SOUTH

Joy ride CarFest South’s Neil Levene and Andrew Hunter talk supply issues, managing challenges and the joy of watching families have fun

t’s been an emotional year and tricky at times, explains Neil Levene, operations director at Brand Events. Levene is about to jump on site to deliver another sellout Pub in the Park, but first he is talking to Stand Out about CarFest South. The last few months have been a rollercoaster for Levene and the Brand Events team, organiser of CarFest. Together, they have had to plan for a variety of scenarios, develop several solutions and communicate their decisions to both suppliers and visitors. “It’s been trying and challenging,” says Levene. “We organised a number of successful Pub in the Park shows under Step 3 regulations, so we have not been nervous about running anything in COVID times.” But uncertainty, reopening roadmaps and the reality of the responsibility that

comes with making money for children’s charities has influenced Brand Events’ decision making this year.

SENSIBLE DECISION

In November 2020, Brand Events launched Retro CarFest, a three-day event that was set to take over Bicester Heritage in June 2021. In March 2021 that date was moved to August, but the event was eventually cancelled. “We were excited about Retro CarFest,” comments Levene. “People were excited about Retro CarFest, and we had huge ticket sales, but we had to make a sensible decision and focus on the core events [CarFest North and CarFest South] that raise huge amounts of money for charity.” CarFest North took place just days after COVID-19 restrictions were lifted on July 19. Lessons learned at CarFest North influenced operational

measures at CarFest South. Furthermore, the decision was also made to co-locate Chris Evans’ running event, RunFestRun, at Laverstoke Park Farm alongside CarFest South. Sharing site services and event control, the events took place and were a big hit with audiences. But there were challenges.

YEAR LIKE NO OTHER

Andrew Hunter, CarFest’s operations manager, and Jasmine Hill, operations manager at Brand Events, assisted Levene on the build. CarFest South had a smaller capacity, roughly 26,000 people. This number was bolstered when 3,500 RunFestRun participants joined the CarFest audience in the evening to watch McFly and Nile Rodgers and Chic. “Myself and John Tomlinson of Micromap Events sweated over 46 versions of the site

plan,” comments Hunter, from the comfort of crew catering. “We looked at every moment and every scenario.” The up and down nature of the 2021 events calendar meant that Hunter and the CarFest team had to remain flexible. Many elements had to be replanned and then, there were supply chain issues. “We’ve been fighting for fencing and then finding someone to transport kit at a sensible cost has been a massive challenge,” confirms Hunter. “You don’t want too many infrastructure changes in one hit, in one year, but 2021 has been like no other. “Budgets have been cut across the board because if your capacity is reduced so is your income. The real challenge has been to put on what we planned to put on for less money whilst also facing supply problems. We’ve been trying to circle a square.”

www.standoutmagazine.co.uk n 35

CARFEST SOUTH

MCFLY UPFRONT AND HONEST

Several changes welcomed CarFest visitors. Co-locating CarFest with RunFestRun meant that the team had to create a new campervan and caravan field, which was further north of the site than the team would have liked. Also, visitors were allocated larger camping pitches [55sqm compared to 45sqm], the area in front of the main stage was zoned to give people more space – a measure that worked well – and extra sanitation staff were deployed. Hunter continues: “We had a special response team that would go into an area and give it an extra clean if we felt that it was becoming overly congested. Also, we put less activities in marquees and enclosed areas.” These were just some of the measures that Brand Events implemented to build consumer confidence. Messaging and communication were important. “I think there have been times in the last few months where it would have been very easy to lose your sense of humour,” explains Hunter. “But we remembered what we were trying to do; trying to create a lovely experience and raise money for charity. Yes, there’s a serious business behind CarFest but you do need a sense of humour and relationships have been the most important thing. The extent of your relationships with

36 n www.standoutmagazine.co.uk

people that you have worked with over the years have come into play. It’s been important to be upfront and honest.” Levene concurs. The summer has thrown up challenges around the reliability of transport and staff and he believes that the festival industry is fragile, as COVID has knocked the sector for six. “It hasn’t been a surprise,” Levene adds. “It’s just been another problem to solve. But we’ve done it to bring joy to the faces of all the families that walk through our gates. “Bringing families back out for the first time for the best part of two years has really kept us going. It sounds soppy but it really has been joyful to see people at our event again.” Hill agrees and concludes: “Being open again and saying: ‘We’ve done it’ is amazing.”

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PROMOTIONAL FEATURE

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BIEMMEDUE UK 38 n www.biemmedue.co.uk

fter more than 30 years of importing and distributing portable space heaters from Italian manufacturer Biemmedue Spa, Arcotherm is adding additional products to its portfolio as Biemmedue UK. This is an exciting step for the UK’s leading portable heating specialist. The move will ensure that Arcotherm can continue to support its loyal and long-standing customers and develop its product offering to the UK market across multiple new industry sectors. Arcotherm is synonymous with supplying high quality portable heating solutions to predominantly the UK construction and events industries. As it moves forward with its growth plan, it will look to introduce a much wider range of heaters provided by Biemmedue and develop markets within the industrial and agriculture sectors along with professional cleaning cleaning equipment from Biemmedue’s Arcomat range and drying machines from Biemmedue’s Arcodry range. For example, Biemmedue UK Arcomat will offer a range of cleaners, nebulisers, professional wet and dry vacuums, sweepers, and scrubber driers and Biemmedue UK Arcodry will offer a full range of dehumidification products for both domestic and professional use. The new Biemmedue UK website – www.biemmedue.co.uk – will showcase the Arcomat and Arcodry ranges. The new easy to navigate website will give customers an enhanced user experience, including updated blogs, testimonials, product launches and seasonal offers. All products and accessories will be available to purchase through the website and each model will be supported with the features and benefits, basic user information, along with detailed technical data to allow the user to easily select the product and accessories most suited to their requirements. Biemmedue is a global business, which manufactures high quality products. Jim Bush, head of Arcotherm and Biemmedue UK, commented on the launch: “We recognise the strength of the Arcotherm brand in the UK market. We will trade as Arcotherm and Biemmedue UK. It is important that we do not lose sight of our heritage, but we also know how respected Biemmedue products are. “We have reached a very exciting milestone in our company’s history, and we look forward to bringing new Biemmedue products to the UK market. We will maintain the same commitment to delivering a first-class level of customer service and satisfaction, helping us to keep our position as one of the leading suppliers of portable heating solutions in the UK,” Bush concluded. For more details, call 01773 836999, email sales@biemmedueuk.com or visit the website www.biemmedue.co.uk

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SHOWMAN’S SHOW PREVIEW

Let’s go on with the Show

The Showman’s Show is back – Stand Out previews the industry event

THE SHOWMAN’S SHOW

visit to Newbury Showground for The Showman’s Show in October has always been a must for any serious event professional. In 2021, when the industry is desperate to reconnect following the pandemic, it is essential, so make sure October 20-21 is in your diary! Jeremy Lance, event director, comments: “Our industry has really been through the mill, no organiser or supplier has come out of it unscathed. We know how tough it has been for everyone and we’re very sensitive to that when organising the show. The consensus from the industry is that they’re delighted that The Showman’s Show is going ahead and that they can’t wait to get together. It’s a milestone and a real sign that as an industry we’re coming out the other side. “The show has always been the industry congregating at the end of a busy season and sharing their ‘war stories’ as it were, and I don’t think that’s ever been more important than right now. We’ve got some great exhibitors already confirmed, many of them industry heavyweights, 30 of them are brand new for 2021 and we’re already aware of more than 20 product or service

launches. So, not only is it the perfect opportunity to catch up with industry friends but it is also great to discover new ideas and meet potential suppliers, for what is promising to be an incredibly busy 2022!”

NEW FOR 2021

ProLX Productions, Sesame Portastile, Climate Supplies, NOQ and Rollinn’ Tap Event Bars are new exhibitors to the show. Whilst GAP Group, Tasty Trotter, IDE Systems, Event Hire UK and Event Cup Solutions, Direct Acoustics and Portable Floormaker are just a handful of the companies launching kit and equipment. GAP Group is showcasing new solar welfare trailers and stackable plastic toilets and Tasty Trotter has developed a range of hygiene solutions, including handwash stations and a Gazebo Hygiene Screen. IDE Systems will be displaying its new electric car chargers whilst Event Hire UK and Event Cup Solutions will be talking to organisers about the new ONE Planet ONE Chance® Reusable Cup System. Direct Acoustics will be exhibiting Thermoline, a patented thermal lining, and Portable Floormaker will unveil the Multilok® Portable Dance Floor.

BUSY AISLES FUTURE VISION

Also making a welcome return to the show is The Vision:2025 Conference. This year’s theme is a “Journey to Net Zero”. Open to all visitors, the conference will bring together trailblazers from the world of outdoor event sustainability to share knowledge and working practices. Lance continues: “We are delighted to be hosting the Vision: 2025 conference again. After the enforced pandemic break for our industry, it is more important than ever that sustainability is central to the

industry returning greener and tackling the climate emergency facing the planet. “Along with the challenges that delivering events in the COVID-era presents, it’s great to see that sustainability continues to be an important focus for many event organisers and suppliers as we build back better.” • Stand Out and Event Buyers Live are exhibiting at The Showman’s Show. You will find the team in the Exhibition Hall. Come and say hello.

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NORTH WEST 42 n www.standoutmagazine.co.uk

NORTH EAST

EAST ANGLIA

WEST MIDLANDS

The Showman’s Show 20-21 October 2021 | Newbury Showground

SITE EVENT | Avenue C Stand 167

Site Event will be exhibiting at the Showman’s Show, situated at Newbury Showground, on October 20th and 21st. Site Event will be showcasing our luxury vacuum Pods, INDICATE mobile app, handwash stations and sinks which have been developed and built by our in-house team specifically for large events.

ARCOTHERM | Avenue A Stand 112

Portable heating specialists Arcotherm will be in attendance at the Showmans Show on the 20th and 21st October with a new look, our new branding will be on display for the first time at this years show. As well as our trusted EC, GE and Jumbo ranges, we will be displaying a new 40Kw electric model the EKTideal for those wanting to lower their carbon footprint. W: www.biemmedue.co.uk T: 0345 6004499 E: sales@biemmedue.co.uk

W: www.site-event.co.uk T: 0800 371994 E: events@site-event.co.uk

QORONE | Avenue G stand 121 Building on the success of The Magic Teapot, their muchloved festival venue which is still enjoying a 100% rebooking rate, Joseph and Lucy have moved into supplying their unique structures, named ‘Qorone’, to the event, glamping and hospitality industries. This year at the Showman’s Show, they will be exhibiting three different sizes of their beautiful structures - small for accommodation, medium for music and parties, and large for event space. Come and see! W: www.qorone.com E: info@qorone.com

Stand numbers correct at time of print

EXCLOOSIVE | Avenue A stand 126

Unpredictable summer weather in 2021 but one thing for certain was that Excloosive Compostaloo Trailers (see photo) went down a storm at Music Festivals from Wales to Lincolnshire and from Oxford to Birmingham. Come and see us on our stand to talk about Excloosive’s full product range, supplying construction sites to luxury weddings, and see how we can help you plan your event to ensure a successful outcome. W: www.excloosive.co.uk T: 01283 375749 E: info@excloosive.co.uk

THE STAGE BUS | Avenue C stand 174

GOFER | Avenue C stand 168

The Stage Bus is an event production and stage hire with a difference; all of their stages are solar-powered! Based in Birmingham and covering outdoor events nationwide, The Stage Bus proudly boasts an eight-strong fleet of stages that are amongst the most innovative around. Visit their stand and chat to their friendly team about making your event greener!

Powering and connecting Britain’s events industry for over 30 years, with industryleading customer service. On the stand, Gofer will be demonstrating hybrid power storage and solar array set up, alongside diesel generators and distribution. The team will be on hand to discuss how we can power your events, including how we can make the power set up of your event sustainable by reducing your carbon footprint.

W: www.thestagebus.com T: 0121 585 9264 E: info@thestagebus.com

W: www.gofer.co.uk T: 01473 282530 E: info@gofer.co.uk

www.standoutmagazine.co.uk n 43

The Showman’s Show 20-21 October 2021 | Newbury Showground

ATTEND2IT | Exhibition Hall stand 58

PEARCE HIRE | Exhibition Hall stand 30

At attend2IT we pride ourselves on providing a complete range of IT services tailored to your individual event regardless of size or location. Our skilled and dedicated team deliver a variety of services including event Wi-Fi, live streams, event apps, CCTV, ticketing, PDQ and EPOS. Thanks to our unrivalled experience in the field and our ongoing investment in the most reliable technologies we are able to provide your event with the most dependable and effective event IT solutions available.

Pearce Hire has an exceptional reputation as a technical production specialist: supplying award-winning temporary power, lighting, audio, staging and dry hire for 2,000+ events annually. Pearce Hire offers production solutions for Greenfield sites including Royal Parks, stately home gardens and areas of outstanding natural beauty, as well as festivals, tours, exhibitions, architectural installs, sporting, entertainment and corporate events. Pearce Hire’s consultative and flexible approach ensures services are fit-forpurpose, cost effective and reduce environmental impact.

W: www.attend2it.co.uk T: 01763 877477 E: info@attend2it.co.uk

ARC | Exhibition Hall stand 23

Image:© @inthebagpro

W: www.pearcehire.co.uk T: 01733 554950 E: info@pearcehire.co.uk

Arc is an Event Insurance Specialist that arranges cover for organisers and suppliers in all sectors of the global events industry. The cover offered can be tailored to accommodate specific customer needs and includes protection against risks such as; cancellation/ abandonment, public / employers liability, loss or damage to property owned or hired- In and terrorism. Professional Indemnity cover is also available for PCOs, DMCs and other agents acting on behalf of clients. T: 0207 977 7630 E: enquiries@arc.int.co.uk

CASH & TRAFFIC MANAGEMENT Exhibition Hall Stand 64 With more than 20 years of industry experience in delivering traffic management for live events across the UK, we can provide bespoke and innovative solutions to meet our clients needs. Working with some of the biggest events and venues the UK has to offer, we offer a full scope of traffic and transport solutions from consultancy and planning to onsite delivery, all in a fully managed package. W: www.ctm.uk.com T: 01676 549001 E: enquiries@ctm.uk.com

SANITRAX | Avenue C stand 191

EXCELL | Exhibition Hall stand 41

Sanitrax are proudly exhibiting their 3-bay vacuum toilet pods, built on a unique collapsible design they allow multiple units to be transported on singe loads, helping to reduce transport costs and cut carbon emissions. Each module is equipped with Sanitrax Smart LED Lights which change colour when occupied or whether it needs cleaning. With our double-sided, colour printable doors we can incorporate your branding or event design on a custom printed door. Sanitrax toilet modules are quick and efficient to deploy, use minimal water consumption, zero chemicals and provide constant service with no downtime.

After a very mixed 2020 we are pleased to have had some return to normality. 2021 has shown us just how great & resilient our industry is. We are again proud to be powering the Showman’s show this year and with support form our friends at John F Hunt Power this year we are running the entire event on HVO fuel. Visit us on Stand 41 in the exhibition hall to discuss powering your event. W: www.excellelectrical.com T: 01233 822059

T: 07584 035096 E: laurence@sanitrax.com

44 n www.standoutmagazine.co.uk

Stand numbers correct at time of print

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PROMOTIONAL FEATURE ACOUSTIC PRODUCTS

ZONE ARRAY HIGHLY DIRECTIONAL SPEAKER SYSTEM

The year the world went quiet Direct Acoustics has several products and services designed to help venues and event organisers with noise issues

Direct Acoustics, the leading supplier of acoustic and thermal solutions for event venues, marquees, and temporary structures, has seen an unprecedented rise in noise complaints this summer making it harder for venues and events to obtain the licenses they need or maintain good relationships with residential neighbours. Due to their lightweight nature, marquees and temporary structures are notoriously poor at containing noise. Direct Acoustics offers several products and services designed to mitigate against potential and existing noise issues as well as a free noise impact consultancy to enable planning and licensing permission for new venues. Its acoustic products are specifically designed to control problematic bass frequencies found in amplified music, urban traffic, and environmental noise. Noise reduction is achieved through its Kader-fed mass loaded acoustic linings and intelligent highly directional speaker systems.

MARQUEE ACOUSTIC LININGS

The MAL acoustic linings range is extremely durable and water resistant. Manufactured in two weights, the composite make-up employed utilises both absorption and mass to create the most effective acoustic marquee lining available. The linings have undergone UKAS accredited lab tests to identify their frequency specific sound reduction index, which can be made available.

ZONE ARRAY SPEAKER SYSTEM

The Zone Array is a modular speaker system, enabling hundreds of loudspeakers to be installed across a single plane. Due to the alignment and orientation of the speakers, the system becomes highly directional. Using constructive and destructive interference to both create and localise low frequencies, the system can achieve results in scenarios of extreme sensitivity where conventional speaker systems or traditional soundproofing methods have proved ineffective.

THERMOLINE

rains, planes, and automobiles all contribute to the general hubbub of life which leaves a constant impression on us. However, since the world has all been told to stay at home over the last 18 months, the din of daily life has quietened, resulting in Global Quieting, a term recently coined by National Geographic.

IN FIGURES:

The UK and Europe have been subject to a 90 per cent reduction in air traffic. 2020 saw a 21.3 per cent drop in vehicles on UK roads compared to 2019. One month into lockdown we saw rail and London Underground use down by more than 95 per cent.

46 n www.directacousticsolutions.com

During lockdown, acousticians have been finding that background noise levels have fallen by as much as 10dB, which is perceived as half as quiet as it was in 2018. This unprecedented phenomenon might be giving us a short-term gain, but this is not expected to become a long-term benefit. Noise pollution is directly linked to economic activity. Therefore, as we emerge from our sofas, it is generally expected that the planet will be woken from its hushed state. But what happens in the meantime? People typically adapt to living in noisy environments, but it takes just a small period of silence for those old conditions to become extremely distracting, resulting in an increased sensitivity to noise.

A newly patented thermal lining for clearspan marquees, developed during the pandemic to offer no-fuss and easy-to-install insulation. Thermoline has unparalleled results in stabilising temperatures in temporary structures. With a high thermal core resistance of up to 4.56m2K/W, Direct Acoustics can transform a standard marquee roof or wall from a U-value of 5.85 W/m²K, to a U-value of 0.19 W/m²K, cutting energy consumption by up to 96 per cent.

SAY HELLO

Meet Direct Acoustics in person at this year’s Showman’s Show on Stand 140 or book in a free acoustic demonstration at www.directacousticsolutions.com. For more details, call 01403 820846 or email info@directacousticsolutions.com

Turn your crowd-control barriers and Heras fence panels into miniature billboards with our range of premium, budget and environmentally friendly panels. Come and see us at the Showman’s Show on Stand 24 inside the Exhibition Hall. For a free sample pack, email info@sunbaba.co.uk or call 020 8988 9100.

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www.standoutmagazine.co.uk n 47

5 ON THE FARM

Udderly great Isla Miskelly, director of Showrunner Productions, and Carl Bathgate, director of Ghostwriter Consultancy and Events, produced and promoted Channel 5’s new 5 On The Farm festival

tars of Channel 5’s hit TV programmes – Our Yorkshire Vet, This Week on the Farm and Milkshake! – took to the stage in Barnsley last month and welcomed thousands of visitors to 5 On The Farm, a new three-day festival that celebrated the network’s muchloved shows. When the festival was launched in December 2020, Ben Frow, director of programmes for ViacomCBS’ UK networks, said that the festival gave the media giant a new way to connect with its audiences. It was a vehicle; 5 On The Farm would provide audiences with more opportunities to engage

with their favourite programmes and screen stars. Ghostwriter Consultancy and Events and Showrunner Productions promoted, produced, and delivered the new festival, working together to create an event that brought TV audiences’ favourite shows and characters to life.

ADDING VALUE

The festival concept was developed 18 months ago and organised in just nine months. The biggest challenge was managing uncertainty and the ever-changing Government guidance and having to communicate changes to

48 n www.standoutmagazine.co.uk

customers as well as maintaining consumer confidence. But these were all elements that Ghostwriter and Showrunner took in their stride. Carl Bathgate, director of Ghostwriter Consultancy and Events, explained: “We were the promoter as well as the producer of the event and dealt with everything from developing the concept to marketing and production. “Whilst it wasn’t the easiest year to launch a festival, and this obviously brought its own set of unique challenges, we delivered a great event.” Isla Miskelly, director of Showrunner Productions,

concurred. Miskelly, former director of events and experience at ViacomCBS, formed Showrunner, a partnership with Ghostwriter, in March. She said: “It was important to us that we produced a real festival experience. Traditionally, the talent we work with attend country shows rather than a full live entertainment event. “Having produced the initial concept for Viacom and Channel 5, we were able to develop the event as we went through the process, adding value and experiences where we could and stripping out some elements that come 18 months from concept,

5 ON THE FARM

didn’t seem to fit the narrative anymore. That ability to flex and work with the brand so closely was key to us being able to deliver the best event possible. We had to produce 29 brand new live shows as part of the event along with all the experiential elements, so it was a huge task to undertake for all involved.”

POWER OF THE SUPERFAN

According to Miskelly, one of the festival’s biggest challenges was around messaging. It was important to educate customers that 5 On The Farm festival was not a country show. Miskelly commented: “It was really important to us that we were clear throughout our campaign that this was one of a kind and perhaps not what our audience have been used to attending.” 5 On the Farm took place at Barnsley’s Cannon Hall Farm, home of This Week on the Farm, from August 28-30. Visitors could attend panels and Q&As, watch

live demos, take part in a host of making, baking and countryside activities, meet animals and see their favourite stars perform throughout the weekend. Channel 5’s Milkshake! came alive in the Milkshake! Meadow where kids were able to meet the characters from their favourite shows and get their hands dirty in the Milkshake! Garden. All the show’s elements were managed by a core team of event professionals, which included Miskelly, festival director, Gemma Shamah, head of operations, Joe Roberts, head of production, and Cleve Rushton, site health and safety officer. But what did Miskelly learn whilst working on the show? “The real power of the superfan customer,” Miskelly added. “They know your event, your talent and their expectations a lot better than you, so to deliver to a standard of the customer is a much

larger task than on anything we’d worked on previously.” Miskelly told Stand Out that event feedback has been “exceptional” and hopes that 5 On The Farm exceeded expectations, particularly given that the festival was an entirely new concept, delivered in a challenging year. Bathgate said that there were too many challenges to mention. These are outweighed by the highlights. He continued: “Seeing the whole concept come to reality was a real highlight. Being on site with

the team in real life was also a real highlight, for all of us. There were members of our team and employees we’d yet to meet in person.” So, what’s next? “We enjoyed the challenge and look forward to evolving and improving the concept using all the valuable lessons we learned along the way,” said Bathgate. Miskelly confirmed that the team is affectionately referring to 5 On The Farm 2022 as “Season 2”. She concluded: “We’re much looking to the future of the event and what we can deliver to make it even better.”

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STAGING

HANGAR STAGE BY STAR LIVE

Staging a revival

Despite the challenges of the 2021 event season, staging suppliers still delivered new and exciting stages at events and festivals across the UK

t Parklife 2019, thousands of festivalgoers crammed into big tops and marquees to watch an eclectic mix of artists perform over two days at Manchester’s Heaton Park. Given the challenges of the last 18 months, it would have been easy for Jon Drape, director of Engine No 4, to deliver all the same elements that loyal Parklife fans know and love. Instead, Drape, who is just one of the many events professionals responsible for delivering Parklife’s production elements, felt more needed to be done. “We could not deliver the same old Parklife,” he said. The decision was taken to scrap covered structures, tents, and big tops in favour of COVID-secure outdoor entertainment spaces. Festivalgoers would be exposed to the great British weather, but outdoor spaces allowed for better air flow and ventilation. Drape continued: “My concern was that Parklife has a young audience, and the

Sponsored by Star Live

festival is often someone’s first ever festival experience. If we had a covered structure, some people, who might not have been in a crowd for a while, or not been in a big tent before, might become anxious. We wanted to make people more comfortable.” Parklife’s Hangar Stage was just one of the festival’s areas to get a makeover. It contracted Star Live to deliver a new-look Hangar experience. Simon Broyd, chief commercial officer at Star Live, explained: “We worked with Parklife and their event production company Engine No 4 to develop a new outdoor arena to re-imagine the existing Hangar Stage at Parklife 2021. “Every venue at Parklife has to deliver maximum impact, so our concept had to look visually stunning but still offer the most advanced performance specification from a technical production point of view.”

Star Live’s re-invention of the Hangar Stage used its UltraTM truss system: It has a footprint of almost 90m x 60m, almost unlimited rigging capacity and can be rapidly built from just two crane positions. Roger Barrett, technical director at Star Live, said: “Parklife wanted to replace the previous Hangar structure with something that was not enclosed but didn’t want it to be just another stage in a field. We proposed the concept of minimising weather protection to just the essentials whilst surrounding the audience with the familiar footprint of the old Hangar structure – effectively making inside go outside. Creating one end wall of solid LED screen behind the minimalist stage roof and providing the infrastructure to fly copious amounts of lighting and sound above and around the audience worked really well.”

SIGNIFICANT INVESTMENT

Star Live created the UltraTM truss system for the Adele World Tour in 2017. Since then, Star has developed the technology to deliver bigger, more ambitious structures. It’s a popular choice amongst organisers, promoters, and organising committees. Therefore, Star Live has significantly increased its inventory of UltraTM over the

last 12 months and will be deploying this technology at multiple sporting, music, and cultural events both in the UK and internationally in 2022. But Star Live is not the only company to make significant investment in its kit and equipment. NoNonsense Group has developed a Zeus Roof and IPS has launched two stages: a 24m Eurotruss stage, as seen at Green Man this summer, and a 15m mobile trailer stage. The 24m Eurotruss PR15 roof structure can be configured in either 16m, 20m or 24m wide performance options. All options have a 15m deep stage platform with up to 14m internal trim height. Furthermore, the 15m mobile trailer stage is one of the largest mobiles in the UK, with production friendly features, including purpose built rear and side cowsheds.

HARD SEASON

This summer, Star Live has worked on multiple events delivering a range of creative and technical solutions, including Manchester International Festival, Royal Windsor Horse Show, Tramlines, All Points East, Wireless and Creamfields. According to Broyd, it’s been a busy summer. A statement with which Liz Madden, director of NoNonsense Group, concurred.

www.stargrouplive.com n 51

STAGING “It has been the hardest summer ever,” she said, citing staff shortages, lack of crew, unskilled local labour and poor quality plant hire. “We have turned up on site and not got the plant we have asked for or the quality of the plant has been horrendous. We’ve even had to use a 100-ton crane for a job that needed a 35-ton crane because that’s all they had. And we’ve had lots of last-minute requests. “Everyone has been on the back foot because they are used to having 12 months to plan an event, but some organisers have only given the green light with weeks to go.” Despite the challenges, Madden said that seeing ticketholders having a great time has been a highlight. But the season has been “non-stop”.

WORKING TOGETHER

NoNonsense Group has supplied Standon Calling, Parklife, Camp Bestival, Beautiful Days and Hampton Court Palace Festival; the latter two featured NoNonsense’s new Zeus Roof. “The Zeus Roof went out incognito in 2019,” explained Madden. “It was installed at Houghton Festival, but the festival was cancelled because of extremely high winds, so the roof never really got its first proper outing.” Beautiful Days and Hampton Court Palace Festival both used the Zeus Roof, as did Parklife. Madden continued: “We have worked at Parklife for some time, supplying the festival’s Temple stage. This year, the Temple stage featured a big performance from Pendulum, so we had to swop out our 20m Apollo Roof for our 20m Zeus Roof to take the extra weight loading.” The Zeus Roof is lightweight yet a 20m wide roof can take 10 tonne UDL, and a 24m stage can take eight tonne UDL. The roof can also go to 30 metres. It’s proving popular with organisers that want choice and flexibility. “It’s been a big success,” commented Madden. “This summer, we have created lots of great memories thanks to amazing crew, lovely suppliers and fabulous clients and we couldn’t have done it without them.”

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TEAM GB HOMECOMING

Team effort

TBI Media produced a concert at Wembley’s SSE Arena that celebrated Team GB’s achievements at Tokyo 2020

Team GB entered Wembley’s SSE W hen Arena on September 12, an 8,000-strong

crowd screamed and cheered. It was an emotional reception for Team GB’s triumphant athletes, who had competed at Tokyo 2020 without the support of friends, family, and sports fans. The Wembley event – a special Team GB Homecoming concert – gave the athletes an opportunity to celebrate, show off their medals and feel the heartfelt applause of the audience; a mix of key workers and 8,000 National Lottery players, the people who had “powered” Team GB and Paralympics GB to success since 1997.

All Images: © Getty Images

The Homecoming event, organised by The National Lottery, was produced and delivered by TBI Media and hosted by BBC Radio 1’s Clara Amfo and Greg James.

CELEBRATING ACHIEVEMENTS

Andrew Wyke, director of events at TBI Media, was the event’s executive producer, and TBI Media’s Sarah Greene was project director. TBI Media originally pitched for the project three years ago. Wyke explained: “I knew Scott Field at the British Olympic Association (BOA) [director of comms and marketing]. He had

previously worked at the FA when we had produced an event there. He had joined the BOA and he wanted to do something for the athletes, to celebrate their achievements.” TBI Media put together a proposal in early 2019, thinking that the Homecoming event would take place in 2020. COVID-19 hit. Tokyo 2020 was cancelled, and the Olympics and subsequent celebratory event were pushed back a year. Greene said: “I worked on the project for one day and then the Olympics was cancelled, and we were all sent home.” That decision – to delay Tokyo 2020 – made the Homecoming event even more important. “It became bigger because of the circumstances,” Greene added. The project was put to one side for some months and was picked up again in November 2020. “When things looked bleak at Christmas, we did look at whether we could have the event outside,” Wyke commented further. “But we wanted to have thousands of people in an arena.” Wembley’s SSE Arena was the venue of choice.

www.standoutmagazine.co.uk n 55

TEAM GB HOMECOMING

SIGNIFICANT BUDGET

Team GB Homecoming was broadcast on BBC One and featured performances from Nile Rodgers, Laura Mvula and Rag ‘n’ Bone Man. But it was not designed as a TV event. Wyke continued: “Homecoming was not designed as a broadcast event. It was designed for an audience and that was a big point of difference. The TV audience wasn’t more important than the live audience and vice versa.” The event involved a lot of risk and financial commitment. Thankfully, The National Lottery wanted to support the event and use it as a mechanism to thank players of The National Lottery, who support Team GB and Paralympics GB every time they play the lottery. “Once we’d got the support of The National Lottery, things ramped up from that point,” Wyke said. “We had

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a significant budget to work with, an appropriate budget to deliver on the creative ambition of the project.”

ENERGY AND JOY

More than 800 people worked on the project, Greene explained. Many of whom did not meet until load in. “It was a big challenge to lead on the project remotely,” she continued. “The project was big. We needed new team members and had to build a rapport with people you had never seen in an actual room. There were days where you thought ‘this is so hard’. But the budget allowed us to engage senior and experienced people and it’s testament to them that the show ran flawlessly with the challenges we had.” Wyke concurred: “It’s been challenging, but we pulled off the event. Having a room full of energy and joy is irreplaceable.”

SUPPLIERS LIST Event production – Global Touring Office Audio – Skan and Spirit Hand Lighting – Neg Earth Stage/set design – Rockart Radios – 2CL

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BRANDING & PRINTING LIVE EVENTS FESTIVALS ENTERTAINMENT EXPERIENTIAL SPORT

WASTE

As an industry it is important that we use best practice to help each other and drive forward initiatives to reduce waste

Big plastic pledge It is estimated that major sporting events can generate up to 750,000 plastic bottles apiece. More can be done to tackle waste. Thankfully, event organisers are at the forefront of change

housands of participants at this year’s Virgin Money London Marathon will be wearing a special bottle belt that is designed to carry a 250ml bottle of water. The bottle belts, which are made from more than 90 per cent recycled plastic, were designed by London Marathon Events (LME). Their use was trialled at the 2019 Virgin Money London Marathon; they led to a 45 per cent reduction in the number of bottles used by each participant, as the belts enabled participants to keep their bottles with them, rather than discarding them after a few mouthfuls of water. LME is encouraging all participants to run this year’s event using one of its new bottle belts to both reduce

the number of touchpoints for participants during the event and to reduce the number of times a participant needs to stop at a busy drinks station on the route. The bottle belts are also part of LME’s long-term commitment to reduce its impact on the environment, set out in its annual report called Leaving the Right Impression. The report details LME’s sustainability goals, surrounding waste, emissions and supply chain. For example, in 2020, LME wanted to increase its overall recycling rate to above 60 per cent from 45 per cent in 2019. This was achieved at the Vitality Big Half and London Marathon elite event, which were held during the pandemic.

It’s just one example of the measures being taken by event organisers to reduce waste and build back greener.

PREVENTING PLASTIC POLLUTION

The Environment Agency in calling on sport organisations across the country to ramp up efforts to tackle plastic waste. New advice about reducing avoidable plastic waste at events and stadiums is being given to sports clubs, venues, and organisers across England as part of a drive to prevent plastic pollution. Around 12 million tonnes of plastic enter our environment each year – that’s equivalent to a bin lorry load every minute. Of all plastic produced, 50 per cent is for single-use plastic items, which are used for only a few minutes before being thrown away. It is estimated that major sporting events can generate up to 750,000 plastic bottles apiece. The Environment Agency has, therefore, created new Preventing Plastic Pollution guidance inviting the sports industry to address avoidable plastics by introducing water refill stations, minimising food packaging, providing more recycling bins and more. There

is specific advice geared towards reducing waste in catering and at races and includes notes for organising teams as well as comms and messaging for participants. The guidance also signposts people to the Big Plastic Pledge website – a global campaign founded by Tokyo 2020 Olympic sailing champion Hannah Mills – that aims to tackle the issue of plastic waste and eradicate single-use plastic in sport. Hannah Amor, project lead within the Environment Agency’s plastics and sustainability team, said: “Experts tell us that 50 per cent of all plastic produced is for single-use items – things that are used for only a few moments and then thrown away. This is having a detrimental impact on our planet. “The sports industry is in the unique position of being able to influence millions of people worldwide by leading the way in sustainability and setting a good example. “By minimising avoidable plastic consumption, the industry can help reduce the impact of plastic on our planet, reduce its carbon footprint and contribution to the climate crisis – possibly saving money at the same time.”

www.standoutmagazine.co.uk n 59

WASTE

ELIMINATE WASTE

The new guidance discusses challenging suppliers, the waste hierarchy (avoid, reduce, reuse, recycle) and the journey/lifecycle of a plastic bottle. Plus, there are case studies detailing how organisations achieved their goals to reduce avoidable plastic, including an example from the New Forest Marathon, which replaced plastic drinks bottles for runners with cardboard cups which are collected and recycled. What’s more, runners dropping rubbish outside designated zones are disqualified for littering to communicate the importance to participants. Andy Daish, director of ORA Events and event director of the New Forest Marathon, said: “Every organiser has a responsibility to protect the environment they use. Furthermore, we are blessed with a platform to communicate these key messages to those who visit the event.

“The New Forest Marathon is passionate about protecting the wonderful and diverse habitat and raising awareness of wider environmental issues. We work closely with key stakeholders to ensure we have zero impact on the local habitat, and hope the event plants a seed for wider behavioural change.” Ceri Rees, director at Wild Running, organiser of Something Wild Trail Running Festival and the Wild Dart Swim, is encouraging its participants to take responsibility for bringing their own collapsible cup as part of their race kit to help eliminate waste. Likewise, Barry Hopkins, director at Sporting Events UK, explained that the running events management agency has been using reusable timing chips, with low plastic content, and reusable signage. He said: “As an industry it is important that we use best practice to help each other and drive

60 n www.standoutmagazine.co.uk

initiatives to reduce waste, in particular the plastics used. We continue to engage with all our suppliers to see how they can reduce waste in their supply chains and be more ecofriendly in their approaches.” The new guidance has been produced on behalf of the

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www.standoutmagazine.co.uk n 61

Massive task

The Massive Attack x Tyndall Centre’s Super Low Carbon Music Report: What does it mean for outdoor event organisers? Chris Johnson, chair of Vison: 2025, talks

n 2019, Massive Attack set out to research and demonstrate low carbon touring. In the absence of touring due to the pandemic, the band has published an interim report, which offers “a roadmap that outlines measurable targets that the live music sector could adopt in meeting the Paris Agreement on climate change”. To keep global warming to well below 2°C, with a chance of limiting to 1.5°C, global emissions of carbon dioxide need to be about 45 per cent lower than they were in 2010 by 2030 and net zero in 2050. The Super Low Carbon Music Report states that whilst there are many excellent examples of super-low carbon practices already happening, progress must be rapidly accelerated and substantial shifts in industry practice are needed. High level targets put forward include reducing emissions from buildings to zero by 2035; at least matching UK grid electricity emissions at outdoor shows by 2025; reducing surface travel emissions to zero by 2035. In this month’s column, I take a very brief look at what this means for outdoor organisers.

ENERGY TRANSITION

The report calls for outdoor events to phase out diesel generators by 2025 and seek to “at least match the carbon intensity of the UK electricity grid going forward”.

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National grid emissions are currently around 250 gCO2 per kW hour of electricity. Generators using diesel fuel produce 5-10 times more emissions per kW hour, varying based on efficiency. To meet this target, the industry needs a clear and realistic route to achieve 5-10 times less emissions, and to move away from diesel. Is this possible? The Show Must Go On report reported that energy typically makes up 77 per cent of a festival’s on-site CO2e footprint and 20 per cent of surveyed events already use some biodiesel. It stated that a 50 per cent reduction in emissions is achievable for most events in the very short-term, making straightforward changes. It outlines a clear and detailed roadmap for outdoor event energy management, which combines demand reduction, new technology, and use of renewable fuels – in that order of preference. The Tyndall Centre report supports the use of certified HVO fuels as an interim measure, but it sees grid connection (where possible) and new technologies as the future. Battery technology is quickly making its way to market, and the hope is that it will provide enough peak capacity for events and become affordable quickly. Industry will need to work with all stakeholders to actively drive down demand though energy efficient equipment, achieve a new culture of

detailed advance specification, enabling smarter system design, pay a premium for renewable fuels in the short-term and transition to grid and hybrid options as soon as they are available. It’s a tough trajectory, but one of the two key areas of action required of our industry, the other being travel and transport.

TACKLING AUDIENCE TRAVEL

Electric vehicles are a potential solution to decarbonising surface transport, but research shows that changes to travel mode and practices will also be needed to meet the net zero pathway nationally. The Tyndall report suggests that quantifying and measuring targets on audience travel is challenging for the sector. Ecolibrium, a live events sector charity tackling travel, provides sector specific tools to measure travel emissions across stakeholder groups, supporting the Vision:2025 target of 50 per cent reduction in emissions. This is in line with the Tyndal Centre’s aim of zero carbon by 2035. The following measures are suggested as standard practice to align with national net zero targets: Provide and promote lower carbon transport options for attendees, disincentivise private car use and set year on year reduction targets for space dedicated to car parking at sites. The report also mentions chartering trains, which Vision:2025 is actively looking at – watch this space.

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KIDS ROCK FESTIVAL

KIDS HAVE FUN AT KIDS ROCK

Rocking the Bay Stand Out chats to Katie Lawrence, founder of Kids Rock, a new festival that banned adults from attending unless accompanied by a child

KIDS ROCK 2021

his summer, a rock festival that did not permit adults without a child took place at Joss Bay, Kent. Kids Rock is the brainchild of Katie Lawrence, a children’s entertainer, and director of Vibrant Events. She launched the concept in 2020, believing that there was a gap in the market for a family festival dedicated to rock music. “I visited Wheels and Fins festival in 2018 and thought Joss Bay was a great location,” Lawrence explained. “I got in touch with the landowner, who was very helpful, and then it was a case of going for it.” Lawrence started selling tickets for Kids Rock in February 2021. She began planning the festival before Prime Minister, Boris Johnson had revealed details of the

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reopening roadmap. She believed that if the festival could not go ahead, she would simply postpone until 2022. Will Hodgson, director of Symphotech, praised Lawrence’s bravery and enthusiasm. He said: “In May, Katie brought Symphotech in to help with Kids Rock. We came on board to look after safety and site plans and helped her to pull together her event licence.” Thanet District Council granted the licence for the one-day event. Hodgson believed that Lawrence’s decision to use RFID wristbands made the council’s decision an easy one; all children’s data and contact details could be stored on the wristband. It was the ideal solution in terms of safeguarding and managing risk regarding lost children.

Kids Rock comprised children’s entertainment, one stage, circus workshops, a funfair and food and drink. One child was permitted to bring a maximum of two adults. The aim was to sell 5,000 tickets. Lawrence sold 3,000. Hodgson continued: “Katie is inspirational and has so much get up and go; she is the future of our industry. To organise an event and take on all the problems that come with running an event, is a brave thing to do. As a company, we wanted to support her as much as we could.” Despite working in events, and specifically children’s event for more than 10 years, Lawrence admitted that Kids Rock taught her a few lessons. “I learned a lot,” she commented. “I learned I can’t do it on my own and I need to hire more people.” Lawrence is keen to expand the brand, beyond a one-day summer festival that runs from 12pm until 8pm. However, Hodgson did love the fact that the stage barrier was down by 10.30pm! “You have to support small companies because they grow into big ones,” he said. Lawrence has plans to grow: “I would like to take Kids Rock and have it in more than one area. But I want to focus on getting this one right first. I’d love to take the event to two days and add camping,” she concluded.

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BAR Bar Live Events Unit D215, Parkhall Studios, London, SE21 8DE T: 0208 761 8424 E: nick@barlive.co.uk W: www.barlive.co.uk Cambridge Event Bars T: 01223 785401 M: 07837 707057 E: Info@cambridge eventbars.co.uk W: www.cambridge eventbars.co.uk Pop-up-Pubs T: +44(0)1993 832155 E: info@pop-up-pubs.com W: www.pop-up -pubs.com Symonds Event Bars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 E: info@eventbars.co.uk W: www.eventbars.co.uk BIG SCREEN PRODUCTION Screen Works Europe South Lodge, Tidmarsh Lane, Pangbourne, Berkshire, RG8 8HT T: 01189 845545 E: rental@ect-av.com W: www.ect-av.com

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CAR PARKING Event Traffic Control Limited Baldersby Gardens, Ripon Road, Baldersby, Thirsk, North Yorkshire, YO7 4PS T: 08000 246 800 E: info@eventtc.com W: www.eventtc.com Just Go Parking Unit 7 Broadway Green Farm, Lightwater, Surrey, GU18 5SU T: 01252 836021 E: contactus@justgo parking.com W: www.justgo parking.com CLEANING & SUPPORT SERVICES Falcon Cleaning and Support Services Ltd Specialised Cleaning and Support Services (Nationwide) Vision 25, Electric Avenue, Innova Park, Enfield, EN3 7GD T: 020 3967 2475 E: events@falcon css.co.uk W: www.falconcss.co.uk

www.versatilevenues.co.uk n 67

CONNECTIONS CONCRETE BARRIER

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68 n www.versatilevenues.co.uk

EVENT PRODUCTION Ethix Management Unit 15 Kempton Gate Business Centre, Oldfield Road, Hampton, TW12 2AF T: 0208 487 3508 M: 07836 736734 W: www.ethix management.com

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Site and Stage Ltd (SAS) Festival and Event Crew Nationwide T: 0207 205 2434 M:07770 521521 W: www.siteandstage.co.uk

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CONNECTIONS LASER & FX

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Laser Grafix Unit 4A Stratton Park, Biggleswade, Bedfordshire, SG18 8QS UK office: +44 1767 315948 Dubai office: +971 4 887 9808 W: www.lgfx.co.uk

Illumin8 Contact details: Neil - 07710 700759 or Ian - 07568 430704 E: sales@illumin8 lights.co.uk W: www.illumin8 lights.co.uk LOCKERS

LED SCREENS ADI UK Ltd Pittman Court, Pittman Way, Fulwood, Preston, PR2 9ZG T: +44 (0)1772 708 200 E: info@adi.tv W: www.adi.tv EMF Technology Ltd Unit 27 Freemantle House, Kingsclere Business Park, Kingsclere, HantsRG20 4SW T: 020 8003 3344 E: info@emf technology.co.uk W: www.emf technology.co.uk Lightmedia Displays Mobile & Modular LED Screen Hire T: 0333 600 6000 E: sales@lightmedia.co.uk W: www.lightmedia.co.uk Tech AV Ltd London, Essex, Birmingham T: 0345 257 9969 E: lee@techav.events W: www.techav.events YSLV Full range of AV & LED Hire London & York T: 0208 317 7775 E: hello@yslv.co.uk W: www.yslv.co.uk LED TRAFFIC / EVENT MANAGEMENT SIGNS Solar Signs UK Ltd Doody’s Yard, Park Road, Haltwhistle, Northumberland, NE49 9LD T: +44 (0)1434 322 359 E: admin@Solar SignsUK.com W: www.solarsignsuk.com

70 n www.versatilevenues.co.uk

Tentickle Stretch Tents UK Ltd Langley Brook Business Park, Unit 3B London Rd, Tamworth, B78 2BP T: +44 121 7401385 M: +44 7826 843099 E: jorg@tenticklestretchtents.co.uk W: www.tenticklestretchtents.co.uk Top Cat Big Tops Tents & Marquees Ltd The Old Stable Yard, Gasworks Ln, Achynlleth, SY20 8BY T: 01654 700030 E: info@topcatbig tops.co.uk W: www.topcatbig tops.co.uk

Mobile Locker UK Ltd Unit 11, Trident Park, Poseidon Way, Warwick, Warwickshire,CV34 6SW T: 01926 671937 E: info@moblielocker.co.uk W: www.mobile locker.co.uk MARQUEES Alternative Stretch Tents Building 15, Gateway 1000, A1 (M) jct 7, Stevenage, SG1 2FP T: 01920 830256 E: info@alternativestretch.co.uk W: www.alternativestretch-tents.co.uk

MEDICAL SERVICES First Aid Cover Ltd 19 Eltringham Street London SW18 1TD T: 020 8875 5758 E: enquiries@firstaid cover.co.uk W: www.firstaidcover.co.uk Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 E: mail@location medical.com W: www.location medical.com

Casablanca Marquee & Event Hire Unit 1, Kingsbury Works, Kingsbury Road, London, NW9 8UP T: 020 7395 6432 E: eventhire@casablanca hire.com W: www.casablanca hire.com Event-in-a-tent Unit 108, Abby Road South, Wrexham Industrial Estate, LL13 9RF T: 01978 661449 E: info@event-ina-tent.co.uk W: www.event-ina-tent.co.uk Fews Marquees Chessgrove Park, Ditchford Bank Road, Hanbury, Bromsgrove Worcestershire, B60 4HS T: 01527 821789 W: www.fews marquees.co.uk

Instant Marquees DD: 01840 219047 | M: 07748 165 827 www.instantmarquees.co.uk

MET Medical Ltd T: 0203 627 9042 E: info@met-medical.co.uk W: www.metmedical.co.uk PHOTOGRAPHY Aniseed Event Photography E: jt@aniseedpr.com W: www.aniseed photo.com Twitter: @aniseedphoto Instagram: @aniseed eventphotography PLANT HIRE Ace Plant Cosgrove Road, Old Stratford, Milton Keynes, MK19 6LA T: 01908 562191 E: info@aceplant.co.uk W: www.aceplant.co.uk

CONNECTIONS

Connections are sponsored by Energy Generator Hire Ltd Aylesbury, Bucks, HP17 8SX T: 01296 613013 E: enquiries@energy generatorhire.co.uk W: www.energy generatorhire.co.uk Hopkins Machinery T: 01633 680754 E: hire@hopkins machinery.co.uk W: www.hopkins machinery.co.uk PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 E: clive@a1group comp.co.uk W: www.a1group comp.co.uk D&P Luxury Toilets Ltd Coldharbour Cottage Winchbottom Lane, High Wycombe, Bucks, HP10 9QE T: 01494 526 065 E: sales@luxurytoilets.co.uk W: www.luxurytoilets.co.uk John Anderson Hire Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 03333 207020 E: quotes@superloo.co.uk W: www.superloo.co.uk LOOS FOR DOs Ltd GU35 9NZ T: 01420 588 355 E: info@loos.co.uk W: www.loos.co.uk Site Event The Depot, The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: event@site-equip.co.uk W: www.site-equip.co.uk Zoo Events Group Ltd Stockton Dairy, Stockton, Warminster, BA12 OSQ T: 01258 840233 E: info@zooevent sgroup.co.uk W: www.zooevents group.co.uk

POWER & GENERATORS

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 E: info@phasehire.com W: www.phasehire.com

ATD Electrical Unit 93, Greenway Business Centre, Greenway, Harlow, Essex, CM19 5QE T: 01279 507890 E: office@atdelectrical.com W: www.atdelectrical.com

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 E: info@thepowerline.co.uk W: www.thepowerline.co.uk

CB Potts Electrical Rose Cottage, Watergore, South Petherton, Somerset, TA13 5JQ T: 0780 8049034 E: ben.potts@zen.co.uk W: www.cbpotts electrical.co.uk Excell Electrical Event Solutions Fridd Farm, Bethersden, Kent, TN26 3DX T: 01233 822059 E: enquiries@excell electrical.com W: www.excell electrical.com Fourth Generation Ltd 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 M: 07741 052565 E: tweed@fourth generationltd.com W: www.fourth generationltd.com Gofer Ltd Unit 7 Arkwright Road, Hadleigh Road Ind. Est, Ipswich, Suffolk, IP2 0UB T: 01473 282530 E: info@gofer.co.uk W: www.gofer.co.uk Midas Productions (UK) Ltd Unit 1, Uplandside, Manor Road, Clopton, Suffolk, IP13 6SH T: +44 (0)333 772 0772 M: +44 (0)7949 007 603 E: info@midas-uk.co.uk Newburn Power Rental Limited Unit 36 Lidgate Crescent, Langthwaite Business Park, South Kirkby, Pontefract, WF9 3NR T: 0845 077 6693 E: info@npr-uk.com

Stuart Power Ltd Stuart House, Hargham Road, Shropham, Norfolk, NR17 1DT T: 01953 454540 E: enquiries@stuart group.info W: www.stuart group.ltd.uk/power PROJECTION EMF Technology LTD Projection Mapping, Water Screens, Flame Effects, Lighting, Mains Distribution T: 020 8003 3344 E: info@emf technology.co.uk W: www.emf technology.co.uk PROMOTIONAL BRANDED MERCHANDISE Reflex Marketing & Promotions Ltd Unit B5, Dolphin Way, Shoreham-by-Sea, West Sussex, BN43 6NZ T: 01273 464666 E: sales@reflex marketing.co.uk W: www.reflex marketing.co.uk RADIO COMMUNICATIONS 2CL Communications Ltd Unit C, Woodside Trade Centre, Parnham Drive, Eastleigh, Hampshire, SO50 4NU T: 0800 389 2278 E: contact@2cl.co.uk W: www.2cl.co.uk DCRS Edison Road, St.Ives, Cambs, PE27 3LH T: 0800 043 2688 E: sales@dcrs.co.uk W: www.dcrs.co.uk

www.versatilevenues.co.uk n 71

CONNECTIONS

Connections are sponsored by

SFL Mobile Radio 6 Woodway Court, Thursby Road, Bromborough, CH62 3PR T: 0151 334 9160 E: sales@sflmobile radio.co.uk W: www.sflmobile radio.co.uk

Right Guard Security Event Security Consultancy Security & Crowd Management Traffic Management CSAS Traffic Officers T: 01227 464 588 T: 0207 241 5525 E: info@rightguard.co.uk W: www.rightguard.co.uk

REFRIGERATED TRAILER HIRE Refrigerated Trailer James Dickson T: 01749 890737 M: 07903 297414 E: info@refrigerated trailer.co.uk W: www.refrigerated trailer.co.uk REUSABLE CUPS

SET & SCENERY CONSTRUCTION Staged Events Ltd Meadow View, Newnham Lane, Old Basing, Hampshire, RG24 7AU T: 01256578055 E: info@wearestaged.com W: www.stagedevents.com SITE SUPPLIES

Green Goblet Ltd Unit 1A Walrow Industrial Estate, Commerce Way, Highbridge, TA9 4AG T: 01278 238390 E: info@green-goblet.com W: www.greengoblet.com ROADSHOWS Versatile Venues Creative Mobile Solutions Wireless Hill, South Luffenham, Oakham, Rutland, LE15 8NF T: 01780 720 217 E: info@versatile venues.co.uk W: www.versatile venues.co.uk SECURITY McKenzie Arnold Grove House, Faulkbourne, Essex, CM8 1SH T: 01376 350999 E: martin.jackson@ mckenziearnold.com W: www.mckenzie arnold.com Provide SESS Ltd The Courtyard, 87 Southampton Street Reading RG1 2QU T: 01189 875949 E: info@providesecurity.com W: www.providesecurity.com

72 n www.versatilevenues.co.uk

Road Traffic Solutions 60-64 Oswald Road, Scunthorpe, DN15 7PQ T: 01724 848 246 E: martyn@roadtraffic solutions.com W: www.roadtraffic solutions.com TEMPORARY BRIDGES Mitchell Bridges Limited London Road, Kings Worthy, Winchester, Hampshire, SO23 7QN T: 01962 885040 M: 07768630373 E: chris@mitchell bridges.com W: www.mitchell bridges.com TEMPORARY ROADWAYS

Concept Products Ltd

10 Cary Court, Somerton

Business Park, Somerton, TA11 6SB

T: 01458 274020 E: ben@concept

productsltd.co.uk W: www.concept

productsltd.co.uk

STAGING & RIGGING Impact Production Redbourne Park, Lilipur Road, Brackmills Industrial Estate, NN4 7DT T: 01604 664571 E: sales@impactproducts.co.uk W: www.impactproducts.co.uk Triple A Events Ltd Unit D4, St Georges Business Park, Castle Road, Sittingbourne, Kent, ME10 3TB T: 0800 7723242 M: 07875492625 W: www.tripleaevents.co.uk Twitter: @tripleaeventsuk Facebook: /tripleaeventsuk STEWARDS / MARSHALLS Phoenix Events (East) Ltd 28 Turner Road, Norwich, Norfolk, NR2 4HD T: +44 (0) 75927399287 E: a-harding@phoenix eventseastltd.co.uk W: www.phoenixevents eastltd.co.uk

Cap Trac Limited The Stables, Loke Farm, Weston Longville, Norwich, NR9 5LG T: 01603 880448 E: info@captrac.co.uk W: www.captrac.co.uk TEMPORARY STRUCTURES Low & Bonar Oldham Ltd Hollinwood Business Centre, Albert Street, Oldham, OL8 3QL, U.K. E: info.uk@mehgies.com W: www.mehgies.com NEPTUNUS Ltd Cob Drive, Swan Valley, Northampton NN4 9BB T: +44 1604 593820 E: sales@neptunus.co.uk W: www.neptunus.co.uk Tentickle Stretch Tents UK Ltd Langley Brook Business Park, Unit 3B London Rd, Tamworth, B78 2BP T: +44 121 7401385 M: +44 7826 843099 E: jorg@tenticklestretchtents.co.uk W: www.tenticklestretchtents.co.uk TT Tents Ltd North Waltham Business Centre, Basingstoke, Hampshire, RG25 2DJ T: 01256 397 551 E: sales@tttents.co.uk W: www.tttents.co.uk

CONNECTIONS

Connections are sponsored by Worldwide Structures Ltd Ayrshire Farm, Sharcott, Pewsey, SN9 5PA T: + 44 (0) 1672 565 060 / +44 (0) 7875 027369 E: enquiries@w-sl.com W: www.worldwidestructures.com TEMPORARY STRUCTURES MANUFACTURERS

Road Traffic Solutions 60-64 Oswald Road, Scunthorpe,DN15 7PQ T: 01724 848 246 E: martyn@roadtraffic solutions.com W: www.roadtraffic solutions.com

GAC Pindar Medina Chambers, Town Quay, Southampton, SO14 2AQ T: 02380 489924 E: pindar@gac.com W: www.gacpindar.com Twitter: @GACPindar Stagefreight Evanston Avenue, Leeds LS4 2HR T: 0113 238 0805 / 0113 279 7898 W: www.stagefreight.com

TIPIS

VEHICLE HIRE Bradshaw Event Vehicles New Lane, Stibbington, Peterborough, PE8 6LW T: 01780 782621 E: enquiries@event vehicles.co.uk W: www.event vehicles.co.uk Twitter: @Bradshaw_EV

TRACKWAY All Weather Access County Farm, High Roding, Dunmow, Essex CM6 1NQ T: 01371 700510 M: 07801 751137 E: henry@all-weather access.co.uk W: www.all-weather access.co.uk TRAFFIC MANAGEMENT Exhibition Traffic Management Services Ltd Perton House, Roslin Road, London, W3 8DH T: 0203 567 1479 E: ops@exhibition -traffic.co.uk W: www.exhibition -traffic.co.uk Event Traffic Control Ltd Baldersby Gardens, Ripon Road, Baldersby, Thirsk, North Yorkshire, YO7 4PS T: 08000 246 800 E: info@eventtc.com W: www.eventtc.com

GreensH20 Hire Ltd Hampshire T: 01256 225635 M: 07717846059 E: info@greensh2o.co.uk W: www.greensh2o.co.uk

TRANSPORTATION & LOGISTICS

J & J. Carter Ltd Unit 2, 34 Walworth Road, Walworth Business Park, Andover, Hampshire, SP10 5LH T: 01264 721630 E: sales@jjcarter.com W: www.jjcarter.com

Zoo Events Group Ltd Stockton Dairy, Stockton, Warminster, BA12 OSQ T: 01258 840233 E: info@zooevents group.co.uk W: www.zooevents group.co.uk

WATER & PLUMBING SERVICES

VENUES

DRINKING WATER PURE & SIMPLE

Liquiline Ltd Ash Tree House, Tarrant Hinton, Blandford, Dorset, DT11 8JA T: 01258 830324 E: office@liquiline.co.uk W: www.liquiline.co.uk MTD (UK & Ireland) Ltd Unit 1 Westerngate, Hillmead Enterprise Park, Langley Road, Swindon, SN5 5WN T: +44 (0)1264 773 818 M: +44 (0)7557 868 909 E: bill.wootten@mtd.net E: oliver.smith@mtd.net W: www.mtd.net Wicked Event Water Services Kevin: 07909 771996 E: info@wickedevent waterservices.com W: www.wews.biz

WELFARE CABINS The Convention Centre Dublin (The CCD) Spencer Dock, North Wall Quay, Dublin 1, Ireland T: 00353 1 856 0000 E: sales@theccd.ie W: www.theccd.ie

WASTE MANAGEMENT Grist Environmental Event Services Head Office, William Road, Devizes, Wiltshire, SN10 3EW T: 01380 735045 E: events@grist environmental.com W: www.grist environmental.com

Boss Cabins BCS House, Pinfold Road, Bourne, PE10 9HT T: +44 (0)845 180 1616 E: info@bosscabins.co.uk W: www.bosscabins.co.uk WIFI, INTERNET & STREAMING Attend2it Unit 8 Park Farm Industrial Estate, Ermine Street, Buntingford, SG9 9AZ T: 01763 877 477 T: 01763 878 086 E: info@attend2it.co.uk W: www.attend2it.co.uk SimpliWifi The Telephone Exchange, 33 Bridge Street, Kington, Herefordshire, HR5 3DW T: 0800 298 9434 E: hello@simpliwifi.co.uk W: simpliwifi.co.uk

www.versatilevenues.co.uk n 73

NEXT ISSUE

Featured in our next issue... THE FUTURE OF LIVE EVENT COMMUNICATION

Two way radio rental Analogue Digital LTE/4G • Large Scale Systems • Frequency procurement • Dedicated experienced project team • 24/7 Support

BE MORE GREEN

As an increasing number of event and festival organisers make sustainability pledges, Stand Out looks at the range of measures being implemented © RHS/Georgi Mabee

Making your radio hire simple FLOWER POWER

RHS Chelsea Flower Show’s operations team talks to Stand Out about changes to the horticultural event, the first autumnal show in 108 years © London Marathon Events

Call (0)20 7183 4391 hello@cse-chatterbox.com CULTURAL | CORPORATE | SPORT | FILM | TV

74 n www.standoutmagazine.co.uk

BACK ON TRACK

For the second year in a row, the London Marathon has been moved from its traditional April date. Stand Out chats to the London Marathon Events team

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Stand Out Magazine October 2021

Articles inside

KIDS ROCK

WASTE

TEAM GB CONCERT

STAGING

5 ON THE FARM

SHOWMAN’S SHOW PREVIEW

EVENT SAFETY

CARFEST

BLENHEIM PALACE HORSE TRIALS

EVENT BUYERS LIVE

SOUTHAMPTON BOAT SHOW

TENDERS

THE HATCHLING