Stand out march 2013 by Cogent Multimedia Ltd

March 2013

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EVOLUTIONARY DRIVE

CISCO LIVE • SUSTAINABILITY • TOY FAIR • FURNITURE • AIF CONFERENCE • TENDERS

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ritain’s High Street has been a tale of woe these last two months with news that Comet, Jessops and HMV, amongst others, have needed administrators – as their demise was broadcast there was no shortage of opinion as to the reasons for their failing balance sheets. Many cited how it was a shame that such names may disappear from our High Street. Yet, I wonder when the last time that said commentators stepped into these shops to make a purchase. On the other hand, you could argue that we’re all to blame for a shrinking retail landscape as we seek the items we crave for the best price possible – and occasionally that is on the Internet. The pundits said that HMV, for example, was just not giving customers what they wanted otherwise consumers would not have voted with their wallets. As the uproar over our local High Street continues you can also understand the argument for local, artisan and niche stores – where you will discover specialist items and attentive service, albeit sometimes at a higher price. But it appears that the great British public will pay more for different and considerate. Can the same be said for the events industry? Our sector has over recent years experienced and witnessed much merger and acquisition activity and I have a feeling that we will see more in 2013. Is this because event businesses have failed to diversify and give clients what they want at a rate – time and money – that they want it? Or, are businesses merging because end users and organisers have signalled that there are substantial benefits to be had from engaging agencies and suppliers that have married their services? Before you ask, I was last seen in HMV buying Christmas presents – I like to pick something up, have a look and physically feel the goods. Some argued that HMV didn’t do so well because it failed to move into the digital market. Also, some stated that supermarkets were to blame for offering consumers convenience. Will event businesses sink if they fail to move into digital? I don’t think so. Will event businesses sink if they fail to offer buyers what they want? Yes. That said, there is a market for niche, artisan event businesses and agencies too, and I think life in general is better for having variety, don’t you? Happy reading,

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Sapsford – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

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EDITOR’S LETTER

March 2013

Quality Counts

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contents

evolutionary Drive

got it covereD?

Lotus unveiled its E21 Formula One car to a VIP audience that had gathered at the team’s Enstone headquarters. Drive Productions delivered the event’s creative and technical production, turning the 2013 race car into a multimedia canvas. Yet, the event didn’t quite go to plan. Stand Out was at Lotus’ Formula One headquarters and talks to Drive Productions and Airstar London about how teamwork and quick thinking is imperative when a plan B is needed to deliver an event

sitting pretty Bored of the same old furniture seen at other events? Event organisers and party planners, take a look at some of the latest furniture ranges available that will add style and bring interest to your next event including inflatable options, colourful items and mirrored finishes

toy story As the British Toy and Hobby Association (BTHA) celebrated 60 years of its very own Toy Fair exhibition, Stand Out joined Simon Pilling, head of operations and sales, and Roland Earl, director general, BTHA, to discover how the association has developed the trade event

Last summer’s weather proved testing for even the most experienced event organisers with rain and waterlogged sites leaving many with no choice but to cancel. Organisers, what can you do to reduce your event insurance premiums?

live anD louD Thinking of stepping out of the office to visit UBM’s Live Experience? Discover the most up-to-date seminar and exhibitor information, as Stand Out previews the upcoming trade show for organisers, which is set to take place at London’s ExCeL from March 19-21.

regulars

6 Event industry news 8 New business opportunities and contract wins

40 Sustainability needs strategic

thinking, says Matt Storey, Eventia board member

the social network Cisco dramatically increased the size of its social media studio at Cisco Live Europe, as it recognised the importance that social media had to play within a live environment

52 Competition time with Skyline Whitespace

66 The April issue is coming… www.standoutmagazine.co.uk

NEWS

Diversified adds to portfolio with the creation of Casual Dining Diversified Business Communications UK has launched Casual Dining, a major trade show to take place at the Business Design Centre (BDC) on February 26-27, 2014. The launch follows an extensive consultation process with leading industry operators and suppliers, which concluded that there was a significant gap for a dedicated trade show aimed at the casual dining market. Chris Brazier, event manager of Casual Dining, says the launch comes as a direct response to feedback received from visitors and exhibitors at its Lunch event with leading restaurant brands including Prezzo, Ask, Pizza Express, Zizzi, Pizza Hut and Carluccio’s, welcoming the news. Brazier told Stand Out: “Our aim is to make Casual Dining the show for that sector because there has never been a targeted, contemporary event for it. Lunch ran at the BDC for the first time last year and the

feedback was amazing. After such feedback the BDC was an obvious choice for Casual Dining with the local area packed with the brands we are targeting.” The event will feature a seminar and keynote programme running alongside a trade exhibition of between 120-150 companies. Brazier speculated that interest is such that he imagines the event will sell out in year one. “Lunch sold out last year six months ahead of the event and we had 217 companies waiting to exhibit. “Casual Dining is a different event for a different market yet a fraction of Lunch’s success would be fantastic, and as of yet I haven’t spoken to anyone who thinks the show is a bad idea. “Casual Dining is a needed trade event. We could see the visitors and buyers attending Lunch and so we talked to them – this is a show for them.”

Event big guns reveal plans for Hyde Park and Olympic Stadium Both AEG Live and Live Nation have revealed details of large-scale public events, which are to take place in Hyde Park and the Olympic Park respectively. AEG Live announced that it is to organise a new summer event; Barclaycard British Summer Time will run from June 28 until July 7 – two consecutive weekends of music will be linked by a mid-week programme of smaller events featuring film, literature and sport. AEG Live will manage the event, taking over the tenure of the park following a Royal Parks pitch, which Live Nation opted to withdraw from. Live Nation has agreed a contract with the London Legacy Development Corporation, which will see the promoter bring a series of events and festivals to Queen Elizabeth Olympic Park. The deal gives Live Nation exclusive rights to host major music concerts in the North Park and stadium in summer 2013. Wireless Festival and Hard Rock Calling have both been scheduled for July and will take place in North Park. Live Nation is also planning to host a number of concerts in the stadium during the summer.

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AEG Live has said that each planned weekend of music within Hyde Park will feature big name acts. From Monday to Thursday, smaller, more intimate events will take place at the site including a specific family day that will expand the Barclaycard British Summer Time experience to the whole family. Jim King of AEG Live and event director, said: “Barclaycard British Summer Time takes everything we have learned indoors at our other venues and shares it within the world’s greatest outdoor venue, Hyde Park. We literally started with a blank canvas and in Barclaycard British Summer Time, we have created what we believe to be the ultimate in summer events – fantastic music, great food, drinks, farmers markets, theatre, film – and much more incredible entertainment across a full 10 days.” John Reid, president of concerts at Live Nation Europe, has stated that Wireless and Hard Rock Calling will be the “blockbuster” events of 2013, and their location will strengthen the company’s position within the live events marketplace.

Westfield and Flare Lighting: Right to reply In the January issue of Stand Out magazine an article entitled Push the Button carried a direct quote from Pod Bluman, managing director of Bluman Associates, which pointed at Flare Lighting’s involvement with Westfield Stratford’s Christmas light switch on. Neither Westfield Events nor Flare Lighting agreed with Bluman’s statement. Stand Out has granted both Westfield and Flare Lighting a right of reply. Westfield Events issued the following statement: “Westfield Events would like to take the opportunity to respond to the article printed in the January issue of Stand Out. The article contained incorrect quotes regarding the role of Flare Lighting in the Christmas lights switch on event featuring Rihanna at Westfield Stratford. “It was incorrectly stated that Flare Lighting was initially commissioned to produce the content to run through Bluman’s servers. Flare Lighting was asked to assist with the creative look of the media output whilst Bluman Associates would provide a Catalyst operator. Westfield Events was happy that Flare Lighting fulfilled the brief given to them for this event and continue to use Flare as a valued service provider.”

NEC Group tasks Cain with agency launch The NEC Group has appointed Stuart Cain as managing director of The Ticket Factory – Cain has been tasked with heading up the online ticketing business, and to launch a specialist marketing and media agency called Eight Feet Tall. Both The Ticket Factory and Eight Feet Tall, which will launch in the spring, fall under the NEC’s commercial marketing division – Cain will oversee both businesses as MD of commercial marketing also. Eight Feet Tall will offer organisers and marketers sponsorship, media planning, branding and digital services, and the NEC Group is currently recruiting business development roles for the agency.

Event companies that supplied equipment and services to London 2012 will now be able to shout about their work by applying to the British Olympic Association (BOA) for a free licence. The licence, which is available through the Supplier Recognition Scheme, will enable them to promote their involvement at trade shows both in the UK and internationally, apply for industry awards for their London 2012 work and use their involvement in direct pitches and tender documentation when competing for international contracts. Additionally, the

licence will give businesses exclusive access to the Olympic Delivery Authority’s (ODA) library of more than 4,000 photographs from the project, enabling them to market and promote their involvement. The scheme has been created as a result of a £2 million deal struck between the BOA, the International Olympic Committee (IOC) and the Government. The move is designed to provide a significant boost to the country’s economy by helping firms land contracts and deals on the back of their involvement with the Olympic and Paralympic Games.

Clarion moves organisation of motor show to London office The Classic Motor Show will go ahead at the NEC in November, despite concerns from exhibitors and visitors about the future of the event. Clarion Events has moved to quash reports that the show is in trouble following the news that it plans to make the show’s Birmingham-based organising team redundant, opting in favour to move organisation to its London office. Clarion confirmed to Stand Out in a statement that the management of the

Classic Motor Show and the Classic Motorbike Show will now be based from the Clarion Events’ motoring team within its Fulham Green head office. Both shows will now be headed by Dan Nwaokolo, and Stand Out understands that the show’s current events manager, Andy Rouse, who is based in Birmingham, is to be made redundant. The shows will continue to be run at the NEC, Birmingham, with the 2013 dates confirmed as November 15-17.

Scottish event association launches Representatives from Prestige Scotland, Edinburgh Corn Exchange, MCL, Diamond Event Services, Dundas and Wilson, Sheraton Edinburgh and Edinburgh Napier University have joined the board of a newlyformed event organisation in Scotland. The Scottish Events and Festivals Association (SEFA) will be free to join in the first year, and hopes to arrange three events over the next 12 months, enabling events professionals to network. The membership organisation will be dedicated to representing organisers, promoters and suppliers within the sector throughout Scotland and the UK. Chris Lawson, senior conference and live event account manager at MCL, told Stand Out that the association is very much in its

infancy yet hopes it can prove of benefit to the events community, after which it will charge to join. Lawson explained: “The whole idea is to create one singular voice for the Scottish market – an organisation that has transparency and integrity at its core. An organisation ran by passionate professionals, for passionate professionals who care about the sector, and its future.” SEFA’s objectives are to promote best practice in the industry, in addition to providing support, advice and information for those working in the sector. The association will support its members by promoting their businesses and it hopes to be the first portof-call for anyone wishing to source local suppliers if organising an event in Scotland.

NewS

London 2012 suppliers given green light to promote their Games involvement

Brand Events has sold its Taste Festivals portfolio to IMG Arts and Entertainment, part of IMG Worldwide. IML Worldwide has launched an interactive survey app. Rebecca Elvin has been appointed show manager of The Royal Highland Show. RT Marketing has completed a management buyout from majority shareholders Premier Team Holdings. Gable Events has launched the Corporate Dragon Boat Challenge. It will take place on July 3 at Dorney Lake. Stratford Food Festival is to move to Stratford Racecourse, allowing the event to further expand, following a 34 per cent increase in visitor footfall in 2012. The NEC has frozen for 2013 its waste management charges to organisers. Salima has appointed Mark Campbell as national sales manager. Ross Carter has been appointed exhibition director of the London International Wine Fair (LIWF) Wordville has launched an events division and it will be headed by Gill Van Zwanenberg. Jackson and Gilmour and The Recipe have been added to The Wallace Collection’s catering list. Prudential has been named title sponsor of RideLondon. Star Events Group has signed a preferred supplier agreement with Robinsons Haulage. British Red Cross has chosen to host its conferences in 2013, 2014 and 2015 at Brighton Centre. Timber Expo is relocating to the NEC from September 24-25. Coventry residents have voted for the Godiva Festival to remain at War Memorial Park following a public vote.

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Tenders and conTracT wins

Pitch up Looking for the latest event tenders and contract wins? Look no further and read on to discover the most recent event business opportunities

Watford Borough Council is seeking a contractor to provide an annual firework display at Cassiobury Park. The three-year contract has an option to extend for a further two years. The deadline is 11am on February 25. Interested? Email howard.hughes@watford.gov.uk or call 01923 278370. The Mayor of London has awarded the event management contract for London Pride to London LGBT + Community Pride. The non-profit community-based organisation has been offered a £500,000 grant over five years to stage the event in 2013 and develop it over five years. Waiving the fee to use Trafalgar Square, plus assistance from a Greater London Authority events officer, will bring the total value of support to around £650,000. London Pride will take place from June 25-30 and the organisation has proposed an overhaul of the event. Plans include a Festival of Pride, a sports day linked to London’s bid to host the 2018 Gay Games, large screens throughout central London and a fundraising dinner. Clarion and Montgomery have formed a partnership which will see them partner Liverpool’s International Festival for Business – the companies will bring events to the city centre over 61 days in June and July 2014. Following a competitive pitch, Clarion Events was awarded the contract and subsequently joined forces with Montgomery. James Gower has been appointed managing director of the new joint venture. As events partner, Gower says that the partnership will look to attract

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conferences, meetings and receptions of all sizes and from all over the world that would benefit from dedicated support by the Liverpool and City Region – an Edinburgh Festival but for business. Organisers wishing to stage events during the festival will receive marketing and event management support. Dame Kelly Holmes Legacy Trust has named The Concerto Group as event partners – Concerto will support the charity with new fundraising opportunities. Ryder Cup Europe is to post all of its tenders on Public Contracts Scotland (PCS), including security, merchandising; catering and food supplies; waste management; barriers; fencing; telecommunications; portable offices; and other infrastructure-related areas. Events professionals interested in working on the high profile golfing event should register. Ryder Cup Europe expects that around 5,000 people will be employed on projects directly related to the event, with many more likely to benefit through its supply chain. The Ryder Cup procurement portal is a joint initiative between Ryder Cup Europe, the Scottish Government and Scottish Enterprise. It is the first time that a series of private contracts will be available through what has been a public sector portal, and could pave the way for more private sector engagement with PCS. Cowes Harbour Commission (CHC) is seeking expressions of interest from suitably experienced event companies to deliver the AAM Cowes Week Village at Shepards Wharf Marina – the tender notes

the provision of shore-side entertainment, retail, food and beverage services at the village for berth holders, the event’s competitors and the general public visiting the site. As a guide previous operators have provided the following to include (but not limited to) a crew bar, a retail and trade village, late night entertainment, sponsorship activations, crew receptions and events. Email Rod Hodgson at dhm.chc@cowes. co.uk by 12pm on February 28. The London Legacy Development Corporation is looking for a number of event organisers and promoters to become part of the Queen Elizabeth Olympic Park. The organisation seeks people to organise events in a variety of spaces available on the park. It wishes to see seasonal events and theatre productions within the site’s South Park. Interested parties should complete a pre-qualification questionnaire (PQQ) which can be found at www.supply4london.gov.uk – the deadline for submitting your PQQ by 12pm on February 27. BBC Learning is looking for an event management/production company to deliver the CBeebies Summer Tour – a touring roadshow that will visit eight locations throughout the UK and Northern Ireland. Email justin.mcloughlin@bbc.co.uk for more details. The deadline for all tenders is 12am on March 7. Carey Group has appointed Planet Venues as a preferred supplier. Planet Venues will provide accommodation, meeting and venue finding services.

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Lotus E21 Launch

Evolutionary drive Lotus unveiled its E21 Formula One car to a VIP audience that had gathered at the team’s Enstone headquarters. Drive Productions delivered the event’s creative and technical production. Yet, the event didn’t quite go to plan…

ou’ve been hired to produce a launch event for a Formula One team when a freak gust of wind impacts on your venue and you are forced to change your entire event plans with just one hour and a half hours to go before your guests arrive. What would you do if faced with that scenario? Panic? Or, roll up your sleeves, action a plan B and deliver a seamless event with your guests oblivious to what was meant to be? That’s exactly what happened when Stand Out was invited to watch the launch event of Lotus’ brand new car for the 2013 Formula One season, the Lotus E21. You can imagine how many events Stand Out has attended over the years. Too many to count. But what I witnessed at Lotus’ Enstone headquarters only reiterated what I have known for years – the events industry is bursting with talent. Just what happened can only be described as a firstclass demonstration of event management gleaned from years of hands-on experience. Stand Out arrived on-site mid-afternoon to report on the event as it came together

in its final hours. I was met by David Gaine, managing director of Airstar, London, which had erected its Dome, a 22-metre inflatable structure, within Lotus’ grounds. The Dome was to host 120 partners, sponsors, press and VIPs, who had gathered to see the highprofile unveiling of the car – the launch event and site were almost “show ready”.

Everyone dropped their job titles and everyone became one big team The stage was set and Drive Productions had been appointed by Lotus to design and produce the high-profile evening that would see E21’s contours and livery brought to life with lasers, 3D animation and projection technology. The car was in position, tables were set for a three-course dinner, and Sky Sports had rehearsed its stage presentation. Then, the wind blew.

Plan B A freak gust of wind, measuring some

the event gets the thumbs up

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65mph, shifted 26 tonnes of water ballast and altered the structural integrity of the Dome. It was the catalyst to everything that happened from then on in, and sealed plan B. Gaine explained: “I’d arrived on-site at 10am that morning, and it was a bit windy but nothing out of the ordinary. At 2.30pm the wind increased and I liaised with Oxford

Airport every 30 to 45 minutes, asking them for updated weather reports. At 4pm I was told that a weather warning had been called off and that the weather had been downgraded. Then, at around 5pm a freak gust of wind blew, which altered the structural integrity of the Dome.” Continued Ben Fender, chief executive officer, Drive Productions: “It was a challenging situation. We were ultimately show-ready. Luckily, we’d run through the projections and laser show the night before so that we had film and photos available for press packs, and I was relieved we did that. “When the Dome suffered, we had already had a conversation on whether to let guests go in. We’d monitored the weather earlier in the day, David was speaking to Oxford Airport and we’d had a conversation with Lotus about the wind. Lotus wanted the event to take place in the best environment for guests but when the situation occurred we realised immediately that we needed to change our plans and make conditions safe. “As a production company, we are constantly poised to deal with the unknown, and so whilst my creative side says ‘we didn’t do what we wanted to do’, the guests didn’t realise that things didn’t go to plan and we did the best we could.

LoTus E21 Launch Projection and lasers were key to the launch of E21

“From our perspective, we see it as our job to deal with changing situations and to provide a visually stunning environment but it was just amazing to see everyone pull together in a high pressure situation.” Plan B involved the relocation of hospitality – a race bay within the factory was quickly transformed into the perfect location for a drinks reception, and Lotus’ conference centre was utilised for dinner with the caterers and waiting staff shifting the tables, kitchen equipment and food preparation to the venue. “Airstar, Lotus, Mecco (caterers), Encore PA, Colour Sound Experiment, CT and ER Productions – all these guys reacted brilliantly to recreate the event. I am just so pleased that I work with a team of people with a lot of experience who were able to readjust and reset everything that had been done,” Fender added. “Our first priority was to turn a race bay within the factory into an area for a drinks reception. “Lotus was amazing. Sixty guys all came together and under our instruction cleared the race bays so we could put out poser tables and champagne. For me, it was an amazing example of how Formula One reacts to pressure.”

Team work Drive, Airstar and Gabriela Mills, corporate events manager, Lotus F1 team, fast established a plan – the Formula One car was lifted off stage and moved into the factory. Rupert Morse of ER Productions

quickly got to work on reconfiguring some of the laser and projection elements of the launch. The show, pre-recorded the night before, would be projected onto a white, high gloss Formula One pit wall, which had been constructed at the back of a race bay and a laser show, using a series of pre-set laser effects, was also created. The projection and lasers were a key element of the big reveal, which eventually saw Lotus drivers Kimi Raikkonen and Romain Grosjean unveil the car. Once the race bay transformation had firmly gotten underway, a crack team of caterers and waiting staff quickly moved to relocate the tables, chairs, crockery, kitchen equipment, food and drink to the adjacent conference centre – as they had an extra hour to “play” with before guests sat down for dinner. Once guests had met the drivers and had their picture taken with the E21 they made their way through the factory and followed a path of Airstar Delices, rechargeable LED light units, to find dinner and goody bags waiting for them. Rachel King, a senior event producer within Drive Productions was instrumental, explained Fender, overseeing the relocation of essential elements. Thankfully, Lotus had chosen to gather its guests at nearby hotel and coach them in, which enabled the team to entertain guests and control when they would arrive on-site. All in all, said Fender, the team got the best results from what was an act of God, and it just goes to show what can be achieved with team work.

VIPs and sponsors take the opportunity to get close to the car

The E21 was revealed by Kimi Raikkonen and Romain Grosjean

Gaine concluded: “Nothing needed to be said, everyone dropped their job titles and became one big team. It’s the ethos of an F1 team – I’ve worked with Lotus for a few years and it’s how they work and do everything, and the event was a success.”

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AIF ConFerenCe

Will mud be your downfall in 2013?

Weather the storm Would your event management plan stand up to the elements? Stand Out attended the Association of Independent Festival’s conference on bad weather planning and discovered the secrets to planning for all eventualities…

s the weather a predictable or unpredictable beast? To an extent, the weather can be predicted, and so realistically, organisers should be able to “predict” what they’d do if forced with an extraordinary situation. Right? According to Simon James, director of The Event Safety Shop, event organisers should plan for bad weather and all eventualities, and visiting your event site in the winter months could give you a good indication of how it might fare if faced with monsoon conditions this summer. He told event organisers and site managers attending the Association of Independent Festival’s (AIF) conference on bad weather planning that the weather forecasters will know three days out of large weather systems that will affect the

UK but that no one will guarantee the weather more than eight hours out. He advised that the Met Office has a forecasting service – organisers can pay to speak to a weather forecaster that can provide more accurate information for your postcode, which is beneficial if you need information on localised weather. Yet such an option should not excuse you from planning for worst case scenarios should bad weather strike. “What should you be asking yourself? What events may occur that require a response? What’s the worst case scenario of events for this situation? You should always think the worst case but also think what’s the most likely thing to happen,” James explained. “What events would cause the greatest disruption to you? And that’s where

you put your resources and planning. Who or what may impede your plan and do your contingency plans need to consider what’s going on outside your fence?” James argued that there are two separate elements of contingency planning – managerial and physical. Robust management structures are needed as it’s almost impossible to plan for every eventuality, so ask yourself this – do you have a team around you that know who to talk to, are not going to panic and know what to do in a sticky situation? Can they make difficult decisions? Because here, competency is key. “When you have indecision that’s when things go wrong,” continued James, who cited a raft of event examples whereby the weather had impeded operations.

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AIF ConFerenCe “If you’re standing in a meadow, then the fact that it’s called a meadow should tell you that it will get wet. It’s so important to plan for bad weather in your site design, and site designs should be based on what happened at your event the year before. Ask your landowner where the puddles sit the longest. If you have a stage in a certain position because of noise issues but there’s the potential for the stage area to become flooded then do you need to think of another way to deal with sound?”

stability. If you are stockpiling woodchip then where are you sourcing it from? Ask what it’s made of as some woodchip contains metal from recycled kitchens. And, if your campsite floods and your customers lose their belongings, can you provide them with shelter, spare clothing, warmth and fresh water? It’s imperative that you think of the welfare of your customers, and staff too. This very point was raised by Steve Reynolds, Southern regional manager, Showsec, who shared best practice and his

Do you have a team around you that know who to talk to, are not going to panic and know what to do in a sticky situation? James continued to list a raft of scenarios, which organisers and site managers must consider should you experience rain, wind, lightning or extreme heat. If there is substantial rain, are your king poles safe? Are tents sinking into the mud? Are stakes coming out? If you have flooding near concessions, can people still access food and drink but also do you have unhappy traders demanding money back for loss of trade? If there’s an extreme heatwave, have you prepared for higher than expected medical referrals and high cases of heat stroke? Is the ground cracking? If your event is on clay soil, sustained hot weather will cause the soil to dry out and stakes can be pulled out, resulting in poor structural

14 www.standoutmagazine.co.uk

personal experiences with the audience. He suggested that it is just as important to keep staff morale high when the weather takes a turn – excessive heat and rain can quickly change situations in the field. “How do you motivate your staff to deliver the service that you want them to?” said Reynolds, who explained that he has had some pretty miserable experiences with the weather over recent years. However, it’s such scenarios that test systems and management procedures, and bond relationships with contractors on-site. Bad weather highlights any weaknesses in a team or operational structure, a point agreed by Ed Dolman, general manager, Secret Garden Party.

Showsec’s Steve reynolds, Secret Garden Party’s ed Dolman, oxfam Stewarding’s emma Parkinson, moderator Carl Martin and Simon James of The event Safety Shop talk bad weather planning at the AIF Conference

“If we have another summer like last year the UK festival market will take a huge hit, and we operate in a market where European festivals are cheaper and they are sunnier,” he commented. As a result, it’s now more important than ever that event organisers, site managers and industry professionals join forces, network and share ideas in order to strengthen the UK festival market, so that we can reinforce wet weather procedures and manage unfavourable site conditions better. Added Emma Parkinson, stewarding manager at Oxfam Stewarding: “A different set of provisions are needed in wet weather for different audiences. An 18-year-old visiting Download for the first time will wear the mud like a badge of honour and 35-yearolds with two kids at an event will just get the hell out of there.” Each event needs to be looked at independently, and if organisers are to survive future weather patterns then industry must form a united front – you only get that by sharing experiences, exchanging best practice and forming close relationships with your suppliers. Now is not the time to protect your own ideas – it’s imperative that Dolman’s prediction does not come true and that we work together to ensure that event sites will and can withstand everything Mother Nature has to throw at them.

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Got it covered? Last summer’s weather proved testing for even the most experienced event organisers with rain and waterlogged sites leaving many with no choice but to cancel or abandon their event mid-way through. Organisers, what can you do to reduce your premiums? Stand Out looks at what impact this has had on the event and cancellation insurance market

nsurers are asking for far more information from event organisers than ever before – extensive proposal forms, site and waterlogging history and detailed event plans are just some of the items being asked for. And it’s a scenario that organisers should get used to. “It’s true that last summer’s weather wasn’t easy for event organisers and that insurers suffered some significant claims on outdoor events for cancellation, abandonment or additional costs to keep events running,” says James Dodds, director, Doodson. “But that is what insurers and the insurance market is there for – it is a risk business.” Dodds argues that organisers, which aren’t prepared to invest a little bit of time in their event planning, will suffer this year by paying higher premiums, either that or the insurers may not provide any event insurance or cancellation cover at all. According to Paul Twomey, business development manager, Robertson Taylor, it’s concerning how little promoters and

event organisers actually understand about what a cancellation insurance policy can cover them for. So far, the insurance expert has experienced a lot more enquiries about cancellation and abandonment insurance. “The fact that cover includes additional costs incurred to ensure the event can continue as well as just cancellation is a recent realisation for many that we have

order to protect their revenues. And Priya Fletcher, account executive, Oval Media and Entertainment, also argues that event and festival organisers should demonstrate a sound understanding of the potential cancellation exposures they face. “An insurer is going to want to see that an organiser has carried out their due diligence on the site, that the event is well planned

What organisers will need to do is build in more resilience to weather in their planning, and will need to exercise greater care in site selection come across during the last few months of industry conferences.” Twomey believes that it is an insurance company’s duty to educate the industry on what is available to organisers in

and there are contingencies in place should bad weather start to play a factor,” continues Fletcher. “So for example, has the insured budgeted for contingencies – things which are at this stage undefined but they are

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allocating some of their budget to a back up plan, such as sourcing wood chip or straw to help soak up some of the excess surface water at the venue. Are they laying track to ensure vehicles can get onto the site without making too much of a mess of the entrances/exits? Is there enough time after any preceding events taking place at the venue to allow the surfaces to recover sufficiently for this event? “Clearly understanding and defining the level of weather tolerance the event has will help to keep premiums down, along with demonstrating that there are solid plans in place to handle bad weather,” says Fletcher. Adds Shaun Coyne, director, Hyperion Adjusters: “If you, as an organiser, start to worry about your site that is when you need to speak to your broker or insurer to get guidance on what your policy covers you for. Some costs incurred are recoverable if you avoided cancelling your event but if you incurred costs but still had to cancel your event then it’s likely that they will be unrecoverable.”

during and after the event. For almost threequarters of those (72 per cent) impacted by the weather, extra infrastructure costs were incurred with 34 per cent stating costs had increased by five to 10 per cent compared to 2011. As a result, 77 per cent of organisers now think it’s important to prioritise weather contingency into planning, and Julie’s Bicycle advises organisers to budget for at least a five to 20 per cent increase in weather-related costs for 2013. Organisers should do this even if it means re-allocating resource from other areas. The association recommends budgeting for longer build and break periods, crew and additional track. Plus waterlogged waste weighs heavier so it may impact on waste disposal fees. Naturally, it also asks organisers to consider event cancellation insurance that covers weather, particularly policies that cover lastminute weather-proofing costs. Agrees Steven Howell, sales manager, Towergate Coverex: “The more information an organiser provides the better. Demonstrating that they are budgeting

Budget for longer build and break periods, crew and additional track. Plus waterlogged waste weighs heavier so it may impact on waste disposal fees Coyne explains that many policies and insurers will look to discuss covering extra costs if they enable an event to go ahead and such mitigation costs, reasonably or necessarily incurred, are preferred if it avoids cancellation or abandonment of an event.

Weather-proof your costs Industry research last year by Julie’s Bicycle revealed that weather-related costs rose in 2012, compared to last year, for a third of respondents. The survey, which specifically looked at the impact of the weather on outdoor events, received responses from 37 organisers. More than half (57 per cent) already had an adverse weather action plan in place. Furthermore, for 66 per cent of organisers, the risk of adverse weather conditions has forced them to change their business planning and examine the costs of running outdoor events. Festival organisers said that persistent and heavy rain resulted in waterlogged grounds and flooding, causing difficulties before,

18 www.robertson-taylor.com

properly for contingent costs and showing that they have taken remedial action following prior years experience also helps.” And Tracey McCreath, director, media, arts and entertainment at La Playa Insurance, argues the point also – an organiser’s premium can be reduced through accepting a policy excess or the allocation and declaration of a contingency fund within an event budget. But insurers will expect that contingency fund to be used prior to making a payment under the policy.

negotiating premiums So, what’s in store for the coming 2013 outdoor event season? Organisers, if you are looking to renew or take out a new policy, should you prepare for shock horror when a quote comes in? Continues Twomey: “Insurers have increased rates slightly but some are treating weather in 2012 as freak and hoping that 2013 will be better. Insurers are needing far more information from event organisers

than ever before, extensive proposal forms, site and waterlogging history, which we understand is frustrating, but is important for insurers to fully understand an event and help us brokers negotiate a fair premium rate that is representative of the risks posed. “We cannot alter the stance the insurance market has on the scale of rates they see fit for such risks but if you can demonstrate sound risk management along with contingency measures it provides us with the ammunition we need to ensure we are achieving the best possible price for them.” Adds Brian Kirsch, managing director, Event Assured: “We are definitely seeing enquiries from outdoor event organisers who do not appear to have been to the market previously – events of 2012 have focused their minds on how unpredictable weather can disrupt their events. “I think it’s too early to say what will happen to rates for weather insurance – logically they should rise, as the weather has become more unpredictable and more extreme, but these things are as much driven by market forces as they are by rational underwriting. What I think is happening is insurers are taking a more cautious and thorough approach to underwriting and are requiring much more detailed information about ground conditions, local topography and previous experience before providing quotations. What organisers will need to do is build in more resilience to weather in their planning, and will need to exercise greater care in site selection.” According to Fletcher, last summer’s events have highlighted the importance of cancellation cover – it’s no longer a “nice to have”. Event cancellation cover is essential, and insurers will ask more probing questions. “The cancellation of high profile events has not caused a knee-jerk reaction from organisers as such – no one will be stopping writing this type of cover or hiking their rates across the board. However, it has forced insurers to be a little more rigorous in their underwriting approach, and no doubt there will be an element of rate increases as insurers try to recoup some of their losses from last year.” Fletcher concludes that insurers are likely to want to know in depth information about the venues being used, the surfaces on which outdoor events are taking place, the history of flooding at the venue and probably most significantly, what are the contingency plans put in place by the organiser? All in all, organisers should prepare themselves for greater scrutiny in 2013.

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SuStainable eventS Summit Delegates were given many opportunities to network at the event

Green shoots The first ever Sustainable Events Summit saw events professionals gather to discuss a multitude of ideas surrounding event sustainability

n 2007, Gareth Talbot drafted a sustainability policy document, which would have a dramatic impact on the organisation of the 2014 Commonwealth Games. Talbot, the environment and sustainability manager for Glasgow 2014, is now implementing that policy document. But the world and sustainability practices have moved on in the last six years. Talbot, speaking at the recent Sustainable Events Summit, told delegates that the world has changed since Glasgow won the bid to host the sporting event, and as a result, he has had to rethink his own recommendations. Now that he is putting into practice his own procedures and policies he has realised that some flexibility is needed as well as an ability to adapt to an ever changing business environment. He said: “Glasgow 2014 already has a great sustainability story to tell. The Games will mostly take place in venues that already exist and around 70 per cent of the venues are here right now – like Hampden Park, Celtic Park, Ibrox and the Scottish Exhibition and Conference Centre. “Rather than go to the expense of building a new stadium to host our athletics competition for example, we will be

temporarily transforming Hampden into an elite track and field venue using an innovative and sustainable solution. “And it’s not just large venues where we are delivering sustainable results. We’ve taken delivery of over 260,000 items of furniture, fittings and equipment from London 2012 that we plan to reuse in the Athletes Village and beyond. “By reusing what we’ve got and thinking about smarter solutions, the Games is already off to a flying start and that’s a lesson we are happy to share.” Talbot explained to delegates, gathered at Siemen’s The Crystal, that the word environment can confuse people. Sustainability is not just about “green” issues it’s “fundamental to good business” he said. For example, Talbot and his colleagues are working with local companies that have tendered for contracts yet that have scored low on sustainability – they are helping them improve their overall business practices. And it’s this practice of knowledge sharing which underpinned the one-day Sustainable Events Summit, created by Positive Impact, Sustainable Events and Smyle. Kirsten Henson, director of Gallowglass Sustainability, headed a session at the summit where her over-arching

recommendation to organisers was to plan an event from the start with a defined legacy – she argued that jobs should be tendered on the basis of re-use. She coined the phrase “pre-cycle” – and urged organisers to sit down when planning an event and think how they can re-use an item on their next event before it is specified for their initial job. David Stubbs, who was the head of sustainability at London 2012, said that procurement is the greatest vehicle for getting the message of sustainability across. Sole supplier deals can have a major influence on events – event organisers should question where they purchase their kit and how it will be utilised afterwards before placing an order.

Simple measures Rory Sloan, head of production at RPM, chaired a 15-minute case study session on his experiences of working on live events.

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SuStainable eventS Summit

attendees exchanged ideas

He offered two simple to execute tips, which impact on an event’s waste and travel plans. Both relate to his experience of working at the Hay Festival – production crew are not given a car pass if they are travelling to an event by themselves: Surprisingly, the practice of car sharing rapidly grew. Secondly, he attached a Sharpie pen next to his crew’s water supply so that they could write their name on their bottle of water. This small but simple solution dramatically reduced the amount of waste water as crew could put their bottle down knowing that someone would not walk off with it, meaning that they didn’t have to go and grab another fresh bottle. Imagine how much money was saved with 75 crew on a three-day job, and all because a Sharpie pen was placed next to a water point.

Siemen’s the Crystal

It is simple yet practical tips such as these which event management companies, agencies, organisers and suppliers crave. And as one delegate put it “not everyone knows what they don’t know” so it’s imperative that we are willing to learn and share advice. Sloan argued that no one ever achieves sustainability because there is no end point, as it’s an ongoing process where true events professionals should always be improving their practices. Added Rick Stainton, managing director, Smyle: “A few years ago, people didn’t know what to do with sustainability. There was a fear of the unknown. Now, we have

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a platform where people can demonstrate how they are doing it and profiteering from it. “This summit and the support we’ve received has proved that people are ready to break down barriers and start engaging with sustainability. Before, it was deemed a distraction from business but many people have proven it’s accessible to all. “Anyone can start the process of implementing sustainable policies and procedures and just work through it. The summit has allowed sustainability practitioners and events professionals to exchange ideas, which can only be a positive for industry.”

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Driving forward Are plastic temporary roadways and walkways an environmentally beneficial alternative to aluminium? Graham Crisp, director, GT Trax, explains

s a leading national supplier of plastic roadways, GT Trax has viewed some of the security issues that surround metal theft from an alternative perspective. This has allowed the company to act as an “agent of change” within event management, helping managers and events professionals understand how they could introduce alternative products and remove some of the risk from their projects, assisting in lowering security costs. During 2012, GT Trax introduced a new Ultra High Molecular Weight (High Modulus) Polyethylene (HMPE) road panel. Measuring 3m x 1m x 20mm, each panel has an elasticity modulus of 1,000N/mm2 and weighs just 56kg. This means that they can be installed manually, reducing cost and time of installation. These panels were developed using sustainable secondary plastics, and can be 100 per cent recycled back into the manufacturing process. This zero waste process ensures best value and minimises the environmental impact. GT Trax has consistently taken action to minimise its environmental impact. This is exemplified by the company’s decision to only supply sustainable recycled and recyclable plastic roadway and walkway products. It will continue to champion sustainable practices to all its clients,

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alongside taking actions to minimise the impact of each event. Given the nature of the sites these roadways are installed upon, each panel can be subject to significant soiling during even short events. Each panel must be cleaned before it can be reissued to site to ensure performance, and this cleaning process can require a substantial amount of water. Using a standard pressure washer to clean the panels will result in using significant volumes of water per panel, which promotes inefficiency and wastage. Recognising the ecological impact of the volumes of water required to clean GT Trax panels, in 2009 the company began investigating alternative solutions. Working in collaboration with a local supplier of cleaning equipment they jointly developed a bespoke automatic ground plate-cleaning machine which utilised recycled rainwater. This £70,000 system was based upon existing Rotawash technology, but was refined to suit the exact characteristics of GT Trax road plates. The clean water supply is harnessed via a rainwater collector and waste water is filtered through a series of filtration tanks. The filtered water is passed back into the system ready for the next batch of soiled ground protection plates. At full speed the system can clean up to 100 three-metre plates in just one hour.

GT Trax does not consider that plastic temporary roadway systems are always the correct solution on an event site. It remains the case that in some situations aluminium roadways remain the best method to provide access for heavy transport. But with green issues becoming increasingly prevalent for a festival organiser, GT Trax believes that all alternatives should be considered. It offers a site survey service to determine the most sustainable and cost-effective method to move vehicles and people around a site. GT Trax has been supplying a range of equipment to the event industry since 2005. It has won awards for its MegaSol and Foldtable products and it is a member of the Construction Recycling Alliance – an umbrella organisation that represents companies which are dedicated to reducing, reusing and recycling unwanted material.

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Romance need never be dead with these red heart-shaped pad benches from Europa International. They are perfect for themed events, wedding shows, and private parties or anywhere where organisers and exhibitors just want to sprinkle an area with a little love. Each bench will comfortably seat up to five people.

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Furniture on the Move has invested in a range of large, over-sized Chatsworth armchairs, tall wooden indonesian stools and a number of rugs – beautifully arranged together the furniture can have quite an impact if you’re looking to make a design statement.

this cool and funky looking white wire armchair from Fresh event Hire is sure to turn a few heads. it sits well with any contemporary white furniture, inside or outside.

Last year, many events carried a strikingly British theme – as that trend looks to continue, GLD Productions has these union Jack chairs to offer. it’s a patriotic chair that’s perfect for banqueting. the upholstered chairs are available in two styles – cream or silver wooden frames are available and the silver version has arms too. Great if you’re looking to add national flavour to your banquet.

this Benjamin chair in poppy red will make a statement at your next event. You can use it as an accent colour with yellow, green, purple, black, ivory or black, say Greathire, which has the item available to hire.

Organisers will love these mirrortopped tables in gold and silver from ice Magic. the mirrors fit directly onto a five-foot banqueting table, and create a stunning effect with subtle lighting, table centres and candles.

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Spaceworks has launched a Bubble chair and a brightly coloured range of Chesterfield sofas. the Bubble range of armchairs, sofas and footstools is available in red, white and black. the Chesterfield sofas and armchairs also come in a multitude of colours – lime and purple as well as red, brown white and black.

A contemporary range of lounge seating has been launched by thorns in response to demand for stylish sofas and chairs for chill out, feature and registration areas. Kubus is based on Joseph Hoffman’s design passion for geometrical shapes, box square stitching and cubist design. it has full-bodied cushions and is available as a sofa and an armchair. it is suitable for lounge areas, feature areas, receptions, meeting rooms, chill out areas, seminars and registration areas and is available in white leather.

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Toy FaIr 2013

Toy story As the British Toy and Hobby Association (BTHA) celebrated 60 years of its very own Toy Fair exhibition, Stand Out joined Simon Pilling, head of operations and sales, and Roland Earl, director general, BTHA, to discover how the association has developed the event

f the latest industry figures are anything to go by then you will acknowledge that toys are indeed big business – the UK toy market is valued at £2.9 billion. According to statistics, year on year week 52 toy sales grew by 65 per cent last year. Such a vibrant industry is reflected in the 60th annual Toy Fair, which has yet again sold out. For the first time, the UK’s largest toy exhibition and showcase has expanded into Olympia’s newly-opened Upper West Hall, increasing floor space by 2,500 square metres. Over 230 companies, compared to 218 in 2012, exhibited at the toy, game and hobby trade show including 53 first time exhibitors and 21 returning companies with much larger stands. Smaller organisations and start-up companies were nurtured in the

Fair 2013 has been an ambitious project for us as an association. Having sold the 2012 show floor space within three months of the January event closing we decided to expand

In the past, people have thought that they can do business without us. We’ve talked to them. It’s been a case of building relationships and being candid show’s Greenhouse area – which this year played host to 41 companies – and enabled Toy Fair organiser, the British Toy and Hobby Association, to incorporate a broad crosssection of the sector. Commented Simon Pilling, head of operations and sales: “Toy

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into the Upper West Hall and incorporate the Toy Industry Awards into the floorplan.” The Toy Fair is an association-led event – it is owned by the association and is aimed entirely at a loyal and business-savvy audience that is keen to meet prospective

This dinosaur would set you back £9,000 – no wonder this Toy Fair exhibitor is smiling

buyers and secure orders. The event is Pilling’s fifth in charge and he is only the seventh organiser to take the reins of the toy event since its creation in 1953. So what’s the show’s secret to success? Pilling explained: “Toys will always be bought for children. Parents will go without to ensure that their children get birthday and Christmas presents, so there will always be a place for toys. The Toy Fair is successful because the BTHA has lots of loyal members. It’s imperative that they have a platform to showcase their wares, and we’re dedicated to their industry.” The event and association are not fans of sitting still – physically and metaphorically – over the years, the event has taken place

Toy Fair 2013

Toy Fair is a good judge of character

in Brighton, Birmingham and London including Earls Court and ExCeL, and now it has found a venue, Olympia, that “fits nicely with our audience”, added Roland Earl, director general, BTHA. “We have also forged amazing relationships with our members and contractors,” continued Pilling. “Mike Chambers at Melville, Matt Constance and Debbie Harris at Abraxys, MCL, Reftech and Agility are working with us year in and year out. We very much operate with a family attitude. “This year we had Silverstream TV on the show floor too – having the members’ products talked about in a buzzy way on the show floor also added to the event. We talked about using them for a year and we like trying new things. “And the Toy Awards took place at Olympia also – it’s the first time that the awards have taken place at the same venue. We also changed the format. Instead of a standard awards dinner, we opted for bowl food, lots of networking and an Oscar-style reception.” Despite some small changes to the event, Pilling and Earl argued that the Toy Fair has not changed dramatically in format because “it’s not broken so why fix it”. The show does not change annually except increase in size, and already figures are encouraging for 2014. Added Pilling: “Larger toy brands are looking at exhibiting next year and deciding that the time is right to come back and exhibit again. In the past, some people have thought that they can do business without us but we’ve talked to them and it’s been a case of building relationships with them and being candid. “Over the years, the toy market has developed and the structure of the retail

sector has changed vastly since 1953. Despite these changes, the Toy Fair still offers a commonality, and it’s still a meeting place and a place to do business. We recognise that and it’s why you will never see our sales team interrupting exhibitors on the show floor. Exhibitors are there to do business not to sign a booking form.” The Toy Fair has a re-book rate of around 60-70 per cent – it would be higher but merger and acquisition activity within the sector has a role to play in that. Still, with 60 years under your belt and when you sell out you don’t have much to worry about, right? “When I first joined the Toy Fair there was a lot of hard work to be done,” commented Pilling. “I soon got to understand the event and it has become a lot easier but I would never suggest that it’s completely easy. As an organiser, you cannot rest on your laurels, and there are and always will be challenges.

The event sold out and expanded by 2,500 square metres

“The stands and brands which exhibited at Olympia are different. At ExCeL, mega stands worked well. Here, brands do their own thing in a smaller space and it works well. I think it’s very much about circumstance dictating what you can do.” Continued Earl: “What’s great about Toy Fair is that it’s owned by BTHA. We control our customer service. We can be more flexible than other associations because we don’t get Government subsidies from the city that we are hosted in. Other associations have sold out but we’re dedicated. We’ve owned this show for 60 years, and we take all the risk, which means that we can be more flexible.” But what does the future hold? Earl concluded: “The Toy Fair will take place at Olympia from January 21-23, 2014, and we’re looking forward to another 60 years.”

The UK toy market is huge and valued at £2.9 billion

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PKL worked on The Last supper Club with Platterform and The Halo Group

Cooking up a storm Catering for the apocalypse – PKL and The Last Supper Club

indsight is a wonderful thing but if the Mayans had been right, the lucky diners at The Last Supper Club, a pop-up restaurant concept held in Shoreditch, would have ended their days in spectacular style and with incredible food. For the three weeks leading up to December 21, 2012, the date set for the end of the world by a number of ancient cultures, The Last Supper Club hosted a series of themed dining events and experiences including the Doom’s Day Dinner. The main dining area in The Yard, Shoreditch, was transformed into Noah’s Ark by creative agency The Halo Group and Platterform, which brought together food, drink and art concepts. Luckily this ark had something that the original lacked – a fully working professional kitchen designed and supplied by PKL. To prepare and produce such dishes as Last Judgement Lamb and Mayan Gold volcano fondant, all served with a Mad Max martini, PKL, the leading supplier of temporary kitchens and catering equipment, supplied a whole range of kitchen equipment including a combination oven, induction hobs and convection ovens as well as a blast chiller and hot cupboards.

Platterform invited three guest chefs to produce a menu for each of the three weeks. Bonito Daniels produced a twist on Middle Eastern cuisine for The Salvation Menu. Luis Michel recreated old Mayan recipes for The Mayan Prophets Feast and the DJ BBQ brought together a Doom’s Day Diner. PKL consulted with all the agencies involved to ensure that the equipment supplied could meet the needs of each chef and his team. To fit other design elements such as the Doomsday Bar, a charity art fair and a range of street food traders, PKL equipment was also needed in several different areas including an island kitchen, main kitchen, pastry area, servery and the pass. Lee Vines, sales and marketing director for PKL, commented: “The pop-up restaurant and supper club concept certainly seems to be thriving amongst London’s restaurant goers looking for a unique experience. “The Last Supper Club was a particularly bold and creative concept that needed our catering equipment to fit seamlessly into the sensory experience that organisers wanted. Such themed events offer us a great opportunity to support these creative links between food and art. But it’s certainly not every day we get asked to cater for the end of the world though!”

insiDER KnOWLEDGE: The Last supper Club is just one of many events that PKL has supplied catering equipment and temporary kitchens for over recent months with others including the Athletes Village and main Press Centre at the Olympic Park, the Jubilee Concert and the frieze Art festival. With around 900 temporary units, thousands of lines of catering equipment for hire and 20 years of global event experience, PKL has expertise that is second to none. PKL can advise on kitchen design and planning, logistics and timings and it can also specify the right equipment for the event. it can also co-operate with utilities. Key to getting the hire right is to order early for peak periods as popular items such as six burner ranges are in high demand – early ordering secures the items you need. Order now for summer events! for further information, please visit www.pkl.co.uk or call PKL on 0845 840 4242.

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Thinking of taking a trip to Live Experience? Discover the most up-to-date seminar information, as the event returns to London’s ExCeL from March 19-21

hen you choose to take precious time away from your desk, you’ve got to be sure that it’s worth the journey – this March, UBM Live is encouraging organisers and festival directors to attend Live Experience, formerly IOEX, a show geared entirely towards the needs of the live events professional and industry. It’s UBM Live’s second outing with the trade event and it’s making a concerted effort to appeal to all things live with a programme of education and seminars. Aimed specifically at live experiences and brand activity, the show is co-located with International Confex, allowing organisers the chance to discover a host of products and solutions for a wide range of events. Whether you organise large-scale outdoor events, music festivals, food fairs or community events, Live Experience offers a three-day window to learn and network before the summer season gets underway. Explains James Samuel, event director for International Confex and Live Experience: “We have created two dedicated seminar suites within Live Experience to represent the different disciplines within the live sector.

Stand Out will be exhibiting at the show once more

“The Live Experience Theatre will feature a broad spectrum of production heavyweights involved in music, sport and third sector events covering everything from product innovations to case studies. We have the technical director from London 2012 and charity Nordoff Robbins giving an insight into how live events are a crucial part of its fundraising activity, alongside some of the most innovative festival organisers. “At the show this year, there will be more of a focus on brand experience with the creation of the Brand Activation Arena, a standalone theatre. These seminars were highly popular last year, and will feature speakers from experiential agencies including RPM, Chillisauce, Mission, Closer and Circle Agency. Each has been responsible for some of the most exciting activations in the last 12 months and will share best practice for the industry in the fast moving world of face-to-face marketing.”

Live experience will have a host of ideas and products on show – everything from snow cones and candy floss to structures and Av

Piers Shepperd, technical director, Wonder Works, and technical director of the London 2012 opening and closing ceremonies, will take to the show floor on Wednesday, March 20 at 1pm to talk about his experience – attendees will learn how to achieve success by managing the unknown. Equally, he will talk about how to get the best out of your contractors – a crucial aspect when everyone seeks value. On Tuesday, March 19 at 10.15am, there’s a not to be missed session. Granted, Stand Out is a little biased but judging by last year’s experiences with the weather many organisers will benefit from this practical session on how best to deal with inclement weather on-site. Andrew Crawford, director

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of the CLA Game Fair, Jon Drape, live director of Ear to the Ground, and Sean Valentine, managing director of Aspire Group, will sit on a panel to divulge their best practice advice on how to deal with ever tricky situations on-site when the rain floods car parks and event arenas. The CLA Game Fair cancelled its event one week before the gates opened,

faced with such scenarios, how would you manage? Discover from Valentine, Crawford and Drape how best to manage testing site conditions. Also, learn how best to communicate with event stakeholders, traders, visitors and press should you have to cancel your event in this 45-minute session with time for your questions and answers at the end.

The Live Experience Theatre will feature a broad spectrum of production heavyweights involved in music, sport and third sector events covering everything from product innovations to case studies knowing that the site could not handle any more vehicle movements, Live from Jodrell Bank cancelled day two of its event, and Aspire Group coped with difficult conditions at the British Grand Prix. If

Local live International Confex has signed a partnership agreement with the Local Authority Event Organisers Group (LAEOG) that will see the association bring its annual

general meeting to the exhibition. The move will see a further boost in local authority event organisers at the show, and an extension of Local Live, the event’s local authority programme on the last day of International Confex and Live Experience. Samuel believes that local authority events are an increasingly dynamic sector of the event industry and one that is enjoying a renaissance on the back of the Queen’s Diamond Jubilee Celebrations and the 2012 Cultural Olympiad. With that in mind, Stand Out is also chairing a second session within the Live Experience Theatre on Thursday, March 21 at 3pm in which Andy McNicholl, city events manager, Liverpool City Council, will tell the audience how Liverpool City Council’s events team delivered and managed Sea Odyssey, a spectacular piece of street theatre that took place over three days, attracting more than 600,000 people. The event was such a success that it generated £32 million in economic benefit – learn practical tips from McNicholl on how to manage large-scale public events and hear his tips on how you can achieve stakeholder buy in, as funding is such a major issue now. Continues Samuel: “It’s also important to note that the seminar programmes at

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James Samuel

programme is unrivalled in its quality, giving production managers and brands an insight from some of the largest events in the UK,” concludes Samuel. “We’re looking to create an event community with the show, where the industry can network with their peers, meet the latest suppliers and share knowledge. The show floor last year had some very big hitters and we’re hoping to build on that.” Exhibitors include Flagmakers, Ikadan, Off Grid Energy, Qdos, Sunbaba, Northern Flags, Neptunus, The Event Medicine Company, Visions and Band International. Samuel explained further: “Excitingly, we’ve enhanced our meetings booking provision to include Live Experience exhibitors and visitors. Visitors to the event will be able to pre-book meetings with exhibiting companies allowing them to plan their day(s) at the event in advance. Visitors booking multiple meetings will also be eligible for the loyalty programme which rewards the most serious buyers with incentives including reserved seating, access to exclusive networking events throughout the year, accommodation and refreshments. “Also, 2013 sees the return of the landowners speed networking, which was

UBM Live is hoping to see the aisles full of outdoor event organisers

a very successful element of the show last year, enabling organisers to meet landowners in an informal environment and look at opportunities to host events together. We are also encouraging networking after hours in the show bar, which is obviously a very big part of such a relationship-led industry. The Production Managers’ Happy Hour will take place on Live Central, the show’s central networking feature, on Wednesday, March 20 at 1pm and will be sponsored by the Production Services Association (PSA).” Need any more reasons to visit?

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International Confex and Live Experience combine to provide one full timetable which will allow events professionals to learn from specialists form the entire spectrum of the meetings and events world, as well as some speakers from other industries. Taking place within the International Confex side of the event will be social media theatre Status Update, technology pitches within Tech Talks and a holographic projection showcase within the Live Lounge.” But that’s not all you can expect to discover at the show? “Live Experience 2013 has already exceeded the first year in exhibitor numbers and the education

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Think big Big win sustainability needs strategic thinking, says Matt Storey, Eventia board member and director of business development at Gallowglass

s an organisational management system, ISO 20121 is a good way to introduce sustainable thinking throughout a business. But delivering major savings and making a substantial difference to the carbon footprint of events involves planning right from the drawing board, rather than simply aiming to reduce, reuse and recycle along the way. It’s basic housekeeping to make responsible transport choices, reduce waste and recycle materials, but the truly sustainable method sets the end goal of returning event sites to their original form, and planning onward use of materials used, particularly for bespoke elements. Priorities vary for each project and event type. Corporate events in permanent

facilities rightly focus on operational energy and water consumption – but the carbon footprint of delegate transport is likely to be far greater than that associated with power use. However, bespoke showcases and event spaces would miss the most significant opportunities if they were to take the same focus. Bespoke structures that are big features at major sporting events should be designed from a kit of parts as far as is reasonably practical. Whenever extensive new manufacture is required, the project should be approached with a permanent end use in mind. Ideally an end user needs to be in place right from the start, to positively influence the planning and contract award. We’re all on a learning curve; sometimes the apparently green solution turns out to

Matt Storey

be prohibitively expensive or impracticable. It’s only when you introduce the discipline of post-event measurement and proper interpretation of metrics that you begin to see the missed opportunities. Achieving a high rate of recycling doesn’t look as sustainable if your project has produced twice as much waste, or used twice as much new material as another. So this is not about following a box-ticking formula, but analysing data and utilising experience of past projects to define an individual sustainability strategy. Only this will show where the biggest impacts and opportunities really lie, and with a little careful planning big things can be achieved.

Smart moves There are numerous benefits to using mobile technology before and during your event, explains Marion Gamel, Eventbrite’s vice president marketing, EMEA

or the past couple of years, no presentation or sales pitch has been considered worth the paper it’s printed on if it does not comprise the words mobile or social media. What is the buzz about? Concretely, can mobile technology really enhance an event from the organiser’s and the attendee’s point of view? The short answer is yes. What mobile technology can do for an event is quite impressive. Mobile technology enables an event to be discovered and ticket purchase whilst on the go. Such impulse purchases can be shared, empowering attendees to share information about an event they are thinking

of attending. If your target market’s peers also think it’s a good event then sharing such event information through social media and mobile apps has the potential to attract more attendees to the event. Mobile technology, apps and social media also have major benefits during an event. Event mobile apps allow attendees to save their tickets in their mobile phone. And let’s face it, people lose their mobile phone a lot less than they forget their tickets! Plus, this facility has significant “green” advantages because you are providing your audience with no reason to print a ticket. Scanning a bar or QR code on a mobile ticket means that the event organiser gathers live data

is sustainability on your agenda? Do you use mobile apps on your events and find them effective? Let us know your thoughts by leaving your comments at www.standoutmagazine.co.uk

Marion Gamel

about who has walked in. This means an organiser could for instance send a reminder to the registered attendees who have not showed up yet, reminding them why they should not miss the afternoon’s agenda. But organisers should not fear costly event registration and scanner services, as there are now mobile apps available that can turn your smart phone into a scanning device, saving on costs. There are numerous benefits, and the above examples are not exhaustive, but I hope it will leave you wanting for more information on mobile technology and help you think about the solutions you want for your next event.

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Big screens

Screen test Do you know your LCD from your LED? Would you know what size screen to pick so that your large audience can see all the action? Caroline Clift, editor of Stand Out, chats to big screen experts, and asks the little questions that you all want the answers to

’ll be the first one to admit that I do not have a technical bone in my body – I can’t even change a plug but I’m not ashamed to say it, and I think no one is too old to learn. On that note, who’s prepared to put up their hand and admit that some aspects of AV and screen technology leave you baffled because it moves at such a pace? Indeed, screen technology is advancing at an ever-increasing rate, and so this magazine thought it best to talk to the experts: When should you choose LED over LCD? Is there a formula for choosing which screen size you need? From how far away will people be able to read your message? According to many industry experts, resolution has much to answer for – a term many refer to as pixel pitch. For example, take light emitting diodes (LED), place them closer together and you can get a higher resolution and a better image. A higher resolution image means the minimum

distance from which someone can see an image decreases – so your audience can be closer to the screen, explains TK Dewjee, creative projects at YSLV. This is a point echoed by Nick Robinson, head of screen rentals, ADI, who says that organisers that wish to include live social media channels on screen – which means lots of text and numbers – require excellent clarity and sharpness, and this is where LED comes into its own. Combine this with the fact that LED screens are now lighter, adds Dewjee, and it opens the doors for a whole new range of applications of uses for LED. “LED screens, a stock product of the concert touring and TV market, could soon start appearing at indoor trade shows because the pixel pitch is coming down and so is the price,” comments Oliver Richardson, sales and marketing director, DB Systems. “The cost of 3mm LED is dropping in price and so if you had a requirement for a very large video wall and

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it was suitably far enough away from the audience then it could be considered for use. The benefits are that it is reliable but the reality is that only the very largest exhibition stands have the space to utilise it. Even so, the image quality from an LCD (liquid crystal display) video wall at close range is far superior.” He continues: “The guiding principle in terms of what type of videowall to choose is anything less than five metres wide then an LCD video wall will probably be the better option. If it’s between five and 10 metres then LED comes into play. Anything over 10 metres then we’d recommend LED too.” Richardson argues that when deciding the size of the screen to use, you should consider the minimum and maximum viewing distances required. That’s done by looking at the pixel pitch, the physical distance between the centre of one pixel to the centre of the one next to it. On that basis, a screen with a 20mm pixel pitch will

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typically have a minimum viewing distance of 20 metres, while a screen with 12mm pixel pitch will have a minimum viewing distance of 12 metres. But screens used outdoors have larger pixel pitches than indoor ones as they are viewed from further away. Adds Robinson: “LED is ideal for all environments and a great option for outdoor events in particular because screen content is visible in all weather conditions, whether it’s a bright sunny day or dull and dark. It also provides unrivalled levels of brightness and depth of colour compared to other screen technologies. “We calculate screen size by a combination of screen usage, the characteristics of the venue, expected audience size and the proximity of the audience to the screen. If a client has HD content and the public are going to be in close proximity to a screen (as close as three metres) we always suggest our iCONIC+ models because of their higher resolution.” Continues Stuart Holmes, CEO, PSCo Group: “When a client comes to us requiring a display solution for their event application, the package we propose all depends on what the application is, where the screen(s) will be placed physically and what the end customer wants to achieve. There are many benefits associated with each technology based on application scenarios. “Plasma provides great colour depth, high refresh rates and excellent viewing angles making the technology ideal for conferences and live camera feeds, whereas LCD provides numerous advantages in exhibition and product launch environments with high ambient lighting, high resolution or physical requirements. When it comes to video wall displays, the issue of image gaps is always a discussion point and varies depending on technology, panel size and manufacturer.

The client will always examine this point at length and, generally, the end decision will be a personal choice. “At PSCo, we are seeing a significant shift in screen sizes and an explosion in customer demand for large format displays. Interest in lighter, brighter and greener LCDs is increasing, with flexible LED video walls bucking the trend too.” Continues Dewjee: “Exhibitions and most indoor events were previously the exclusive domain of seamless LCDs and plasma walls but this new generation of higher resolution, lighter LED screens is changing that. Having an LED screen on your exhibition stand is the perfect alternative to seamless plasma or LCD videowalls – it delivers impact, gets attention and looks awesome. Advantages include being much brighter and totally seamless with no glass or shiny surface for unwanted reflections. In addition LED screens do not suffer the same colour

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ADi says that screen size is dictated by the characteristics of your event venue or site

balancing issues as other videowalls such as seamless plasma. LED can also allow for more creative uses of screen such as ultra portrait displays or digital banners. It’s lightweight allowing it to be mounted in places that traditionally would be very complex for heavy plasma or LCD modules. “Seamless plasma and LCD videowalls still have there uses. However, if resolution is more important than impact these types of videowall are often still the best choice as they provide a much higher resolution than LED. Projects where extremely high detail is paramount will often find that LED is probably not the best route to take,” concludes Dewjee. Christie and PSCo have both recently launched LCD screens and panels into the market. Christie’s WeatherAll Series is geared towards outdoor live events, and PSCo’s latest addition to its rental fleet is an 80-inch Panasonic panel, ideal for large-format display. Despite these new advancements, Richardson believes that industry will soon see a move away from LCD videowalls to LED videowalls, which “will be brighter again, hopefully lighter and thinner, as well as having either touch or multi-touch functionality”. But he argues that no matter what manufacturers do to push boundaries, it does not stop the fundamental issue – customers will simply want the best format and technology to create striking and interesting exhibits for their customers.

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CisCo Live

The Social Network Cisco dramatically increased the size of its social media studio at Cisco Live Europe, as it recognised the importance that social media had to play within a live environment

or any savvy brand, social media is an essential part of the media and marketing mix. Many events professionals would argue that the integration of social media at an IT event is a “no brainer” but it was not until Cisco Live 2013 that the information technology giant with event partner, George P Johnson (GPJ), escalated its use of the medium.

knowledge with a wide-ranging programme of seminars and a mass of networking opportunities. But weeks before the event started and GPJ, on behalf of Cisco, began an aggressive social media campaign that would engage senior executives and Cisco engineers before they arrived in the capital. At the 2012 event, GPJ created a social media lounge, which was positioned behind glass with a few screens and sofas. The

People tweeted each other at the event – arranging to meet up with others they’ve never met to go for a curry and have some beers Cisco’s flagship thought leadership event, Cisco Live, welcomed more than 6,500 people from over 70 countries when it descended upon London’s ExCeL from January 28 until February 1. The five-day conference offered delegates from across Europe an opportunity to build their skills and

plan was for the area to have a strong presence on the show floor, placed amongst Cisco partners within the event’s exhibition area. But sponsorship sales were so good that social media was considered a “poor relation” and the lounge was moved to a less significant spot on the floorplan.

Cisco Live’s social Media studio and Network operations Center were extremely popular with delegates

The social Media studio was created by Alan Barton and CT

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CisCo Live

seminars are key to Cisco Live – many attendees use Twitter to ask when and where sessions are taking place

That had to change, and in 2013, realising its popularity, and indeed importance, GPJ created a vast Social Media Studio at the very heart of the show with a Network Operations Center at its core. The brand and agency had recognised the importance of the medium – social media was a vital communication tool that its audience was desperate to engage with. Rebecca Ewing, strategy director with GPJ, works extremely closely with Cisco to execute its comms strategy, and was in charge of the Social Media Studio at Cisco Live. Ewing also runs Cisco’s Listen, Engage and Act programme (LEAP), which along with her team members, kept track of any mention of Cisco Live Europe with the hashtag #CLEUR. Using Cisco’s very own SocialMiner solution, Ewing could answer questions, offer advice and resolve problems quickly before, during and after the event. “We know that people attend Cisco Live because they want education and they want to network. Networking is number two on their list – social media is vital to that and we use Cisco technology to manage it,” Ewing explained. “People tweeted each other at the event – arranging to meet up with others they’ve never met to go for a curry and have some beers. There’s a community out there. We have bloggers who want to chat and communicate and congregate and so we manage that.” Ewing revealed her social media strategy. She cannot simply talk about the event – she engages visitors and Cisco engineers throughout the year with interesting and relevant news and content. In September, registration for the event went live – two weeks before the event, social media went crazy. Facebook, LinkedIn and Twitter are all

48 www.standoutmagazine.co.uk

inflate, Decomakers, Frames, Thorns, Melville, D-Zine, incidium and sally Ball events all worked on Cisco Live

seen as vital communication channels, as the number of questions from those set to attend the event increases. “This year, we had more structure to our strategy,” continued Ewing. “We follow a Cisco social media policy and work closely with their social media and digital marketing manager, and I work very closely with my colleague responsible for all the social media aspects of the US event – Cisco Live, US, which takes place in Orlando in June.” Conversations and community spirit peaked during the event on social media. Almost 9,000 social media posts were processed through the Cisco SocialMiner tool, reaching 3.5 million Twitter accounts, providing 37.5 million impressions on the Twitter streams. Also, to date, the event has received 162 blog mentions and dedicated

posts, and over 1,250 photos and videos were uploaded to social media channels. According to GPJ, the event has now outgrown networkers, and it’s seeing more and more senior people attending the event for meetings and networking next to the technical audience. As a result, social media could not be more important, with tweets and posts gaging reaction from senior Cisco professionals and event attendees. Added Ewing: “The event overall scored 4.50, our highest rating to date, with 99 per cent of delegates stating it was a good investment of their time, and 99 per cent saying we met their primary objective for attending. Delegates took to Twitter also to praise many aspects of the content – ‘a very inspiring techtorial’ and ‘the most excellent ISE tutorial’ were just some of the comments. This is amazing. It’s great to know that we have a happy audience and social media has helped us to achieve that.”

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Amplify your event Just how can you make your live event more “social”? Here, Gemma Phelan, managing director at DigitalBinx, offers advice on how to socialise your next event

ocial media can enable marketers, and attendees to connect in powerful ways. For a brand, events also have the potential of generating online amplification and content legacy. Social savvy brands and event professionals should see their live events as mini campaigns, as opportunities to develop valuable online relationships, generate sharable content and measurable online buzz. To ensure your event is as much of a success online as it is offline, here are five simple tips for you to follow: Establish and communicate a Twitter hashtag for your event – Choose a short and relevant hashtag that will be easy for people to remember and include within their tweets. Avoid underscores or any other characters that may be difficult to type on a mobile. Be sure to check your hashtag on Twitter before publishing it to the masses; using popular words and phrases may lead to irrelevant content within your hashtag stream. Encourage event collaborators to include the hashtag within their tweets and highlight the hashtag in all collateral. Display the event’s hashtag clearly at the event and on the event website, blog and printed materials so that attendees are clear how to participate in the conversation. Remember, hashtags are cross platform so one good hashtag can allow you to curate content on Twitter, Instagram and new video app Vine. Consider brand partnerships – Partnering with a social savvy venue or sponsor means you can cross promote event content across multiple accounts. This will give event buzz a wider reach, surpassing that of

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your immediate online networks. Partnering with culturally-rich companies or venues increases opportunities to create engaging and sharable content for attendees and online communities. Incentivise online engagement with offline rewards – If you are working with an event sponsor, ask them to provide a prize for a live competition at the event. The competition angle must take into account the audience. A simple Twitter or Instagram photo contest can work well with social media savvy event attendees. Try taking it a step further with advanced attendees, by running a Socialcam or Vine competition, which will result in user-generated content. Ensure that your competition prize appeals to your audience and that the incentive is proportionate to what you are asking your audience to do. Don’t forget clear terms, conditions and timeframes. The more impressive the prize the more usergenerated content the contest will generate. Visualise content at the event – Tools like Visible Tweets and Hashtagram allow you to visualise content generated during your event. A well-placed visual display of live tweets or images will attract attention and encourage interaction from attendees. Curate your content, create a legacy – After the event, use Storify to review the hashtag stream and pick and choose the best tweets, photos and content to include. Storify allows you to search and find content on various social networks that include your hashtag. You can then embed your Storify on your blog and share this with event attendees so they have an engaging record of your event to share with their networks.

Tweeting moments @katyball85 *BREAKING NEWS* Widespread shock as @iamtarek makes tea for the whole @feverpr office. Sources close to the suspect say his review is soon

@derry2013 It’s official! @BBCR1 #BigWeekend announced for Derry-Londonderry in May!

@GlastoFest The resale date for tickets returned by those deciding not to pay their balances (between April 2-8) will be Sunday, April 21

@leeds_arena We are very busy booking some exciting events here at the Leeds Arena. Announcements are imminent. Stay tuned

@seewarwickshire After a forced cancellation in 2012, organisers say it’s vital the CLA @TheGameFair goes ahead at @RagleyHall in 2013

@joshmccall_jack 2013: Fragmentation of trad media and proliferation of new media is making marketers hungry for new ways to connect. Enter brand experience

@theBreweryVenue We are delighted to announce that this Christmas we will be celebrating 1980’s Miami

@entouragelive We are seriously considering entering @RedBullUK #soapboxrace. We just need to get our director in charge of H&S on board

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COMpetitiOn

Win a huge chocolate Easter egg Skyline Whitespace Competition

Name .................................................. Company name ................................... ............................................................ Job title ............................................... ............................................................ Address ............................................... ............................................................ ............................................................ ............................................................ Email ................................................... ............................................................ Tel no .................................................. Nature of business............................... ............................................................ Return this coupon to: Stand Out Skyline Whitespace Competition, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD or enter online at www.standoutmagazine.co.uk. n Please tick box if you do not wish to receive information from the competition provider.

Closing date: March 11

For more information, visit ww.skylinewhitespace.com, call 0845 485 1429 or email Adam King – adam@skylinewhitespace.com

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kyline Whitespace offers a full exhibition stand design and installation service to event organisers across the globe – in fact, the Londonbased company is part of a global distributor network with expertise in more than 120 offices around the world. This means that your brand presence at a trade show or conference, no matter where in the world you wish to gain exposure, can be exported globally – quite literally. Skyline’s network of offices offer organisers efficient services and cost savings, and your campaign can be replicated with ease, with minimal impact on your event’s carbon footprint. This month, Skyline Whitespace has launched a Digital Stand Engagement department – it means that Skyline now has dedicated in-house capabilities to enhance exhibition stands with interactive experiences that use digital mediums as a form of audience engagement. The company now offers a range of digital media services, from video and animation, through to interactive

content, which can take your visitor’s experience to the next level – and get you noticed in more ways than one. Working with you from the initial brief, Skyline can generate a series of digital media ideas for visitor engagement, which tie in with your chosen theme or overall campaign message. What’s more – the solutions are fully compatible with its range of modular exhibition stands. Whether you want to create a fun gaming zone to generate a buzz on your stand, a technology bar to impress networking professionals or a self-serve visitor information point, Skyline can provide digital marketing solutions to turn your exhibition stand into a fully immersive environment. This month, Skyline Whitespace is offering one lucky Stand Out reader the chance to win a huge chocolate Easter egg from James Chocolates, worth £70, and there are also four runners up prizes of a Sunny Side Up Egg, worth £16 each. To enter visit www.standoutmagazine.co.uk or fill in the coupon on the left hand side.

Terms and conditions: There is no cash alternative. There can only be one winner and the competition organiser’s decision is final. The winner is entitled to one James Chocolates Easter egg, worth £70, and four runners up will each receive one Sunny Side Up Egg, worth £16. Standard terms and conditions apply.

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AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Premier Events Bars Ltd T: 01423 871031 W: www. premiereventbars.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

UK Mobile Bars T: 01227 701042 E: info@ukmobilebars.com W: www.ukmobilebars.com

Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: info@feedeasy.co.uk W: www.feedeasy.co.uk Twitter: @FeedEasy

CATERING EQUIPMENT HIRE Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

BALLOONS, BUNTING & FLAGS

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www. welldressedtables.co.uk W: www.spaceworks.co.uk

BARRIERS & FENCING Fenced-Inn-Ltd 2 Willow Cottages, Raspberry Hill Lane, Iwade, Sittingbourne, Kent, ME9 8SN T: 01795 472173 M: 07712613407 E: trishfencedinn@aol. com

CCTV

BARS NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

all Hire & Event CAD

Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

TS Solutions Limited 74-77 Station Road Workshops, Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CONFERENCE & EVENTS CENTRE Easy Conferences Ltd 13 Bone Lane, Newbury, Berkshire, RG14 5ND T: 01635 523680 T: 01635 523647 E: Natalie@ easyconferences.biz W: www.easyconferences. biz

CORPORATE ENTERTAINMENT Xtreme Vortex 26 Littleheath Road, Bexleyheath, Kent, DA7 5HF T: 0203 589 6303 W: www.xtremevortex.co.uk

CATERERS

AV & SOUND EQUIPMENT HIRE Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents. com W: www.siriusevents.com W: www. seamlessplasmawall.com

TSS

Rental Software Solutions

The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

AV & CONFERENCE RENTAL Saville Audio Visual T: 0870 606 1100 E: hire@saville-av.com W: www.saville-av.com

COMPUTER SOFTWARE

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com Event-Staff Unit 27, Space Business Centre, Tewkesbury Road, Cheltenham, GL51 9FL T: 0870 415 1001 F: 0870 415 1002 E: info@event-staff.co.uk W: www.event-staff.co.uk Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: mark@showforce.com W: www.showforce.com Silverback Events Ltd F116 Pressrooms, 23 New Mount Street, Manchester, M4 4DE T: 0844 561 7939 F: 0161 9534001 E: info@silverbackuk.com W: www.silverbackuk.com

Connections is sponsored by

DRAPING

EVENT MANAGEMENT Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: info@cover-it-up.com W: www.cover-it-up.com

EVENT DESIGN & PRODUCTION Partridge Events Ltd 145 -157 St John Street, London, EC1V 4PY T: 0845 308 2427 E: jacqui@ partridgeevents.co.uk W: www.partridgeevents. co.uk

EVENT ENTERTAINMENT Motorcycle Trials Display Team New Hey Farm, Whitewell, Nr Clitheroe, Lancs, BB7 3AU T: 07854553151 E: sales@inchperfecttrials. co.uk W: www.inchperfecttrials. co.uk PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk Sunshine Events UK Event House, 52 â&#x20AC;&#x201C; 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents. co.uk W: www.sunshineevents. co.uk The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www. messhamswallofdeath. com

EVENT EQUIPMENT HIRE EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com Speedy The Parks, Newton-leWillows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices. com

Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: info@reddoorevents. co.uk W: www.reddoorevents. co.uk Tracy Lavin Events 10 Bridgefield Avenue, Wilmslow, Cheshire, SK9 2JS T: 01625 538999 F: 01625 521759 E: info@tracylavinevents. co.uk W: www.tracylavinevents. co.uk

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@ paramedico.info E: allan@medcraft.org W: www. paramedicoevents.co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane, Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions. co.uk W: www.tseproductions. co.uk

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect. com W: www.rtbflorists.com

EXHIBITION & PROMOTIONAL TRAILERS DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions. co.uk Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION STAND DESIGN / BUILD Aris Design & Management Ltd Cantium House, Railway Approach, Wallington, SM6 0DZ T: 0208 544 4137 E: hello@arisdesign.co.uk W: www.arisdesign.co.uk DCE Group Ltd Unit 12, Hambridge Business Centre, Hambridge Lane, Newbury, Berkshire, RG14 5TU T: 01635 230020 T: 01635 523647 E: Matthew@dcegroup. co.uk W: www.dcegroup.co.uk

CONNECTIONS EXHIBITION STANDS/DISPLAY

EXPERIENTIAL MARKETING Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com

Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: info@aluvision.com W: www.aluvision.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@ skylinewhitespace.com W: www. skylinewhitespace.com

FABRICS B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@ bbrown.co.uk W: www.bbrown.co.uk

Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions. co.uk Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@outthereconcepts. com W: www. outthereconcepts.com Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@strathmore exhibitiontrailerhire.com W: www.strathmore exhibitiontrailerhire.com Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill, Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire. co.uk W: www.1stdefensefire. co.uk

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks. com W: www. edinburghfireworksstore. com

FLAGS Sailflags Cornwall T: 01736 719111 E: info@sailflags.co.uk W: www.sailflags.co.uk

FLOORING & FLOOR COVERINGS Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk

Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk Grassform Little Woodbarns Farm Yard, Green Street, Fryerning, Ingatestone, Essex, CM4 0NT T: 01277 353686 E: sales@grassform.co.uk W: www.grassform.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk Ikadan UK Ltd P.O Box 6173, Innovation Centre, Gallows Hill, Warwick, CV34 9PP T: 01761 415389 M: 07775 332470 E: rm@ikadan.co.uk W: www.ikadanfloor.com

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight. com W: www.productionfreight. com

FURNITURE / HIRE A Furniture On The Move Aardman Animations Gas Ferry Road, Bristol, BS1 6UN T: 0845 459 9875 E: Ian@ furnitureonthemove.co.uk W: www. furnitureonthemove.co.uk A Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks.co.uk W: www. welldressedtables.co.uk W: www.spaceworks.co.uk City Furniture Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com

Connections is sponsored by

Connections is sponsored by Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture. co.uk W: www.conceptfurniture. co.uk

FURNITURE SALES

HEATING & COOLING SYSTEMS

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com MCS Central Europe Sp. z o.o. ul. Magazynowa 5a 62-023 Gadki, Poland W: www.masterheaters. co.uk

IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness. com

IPAD DISPLAY SYSTEMS Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@ eurostanddisplay.com W: www.eurostanddisplay. com

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@ theprojectionstudio.com W: www. theprojectionstudio.com

HEATERS & DEHUMIDIFIERS Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: sales@krolluk.com W: www.krolluk.com

Furniture Hire UK Millmoll House, Crabtree Manorway South, Belvedere, Kent, DA17 6BJ T: 0844 567 5744 F: 0844 567 5751 E: lv@furniturehireuk.com W: www.furniturehireuk. com

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz

Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor. com

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured. com

Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture.co.uk W: www.fiestafurniture.co.uk

D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-onSevern, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture. co.uk W: www.d-zinefurniture. co.uk

Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@ europainternational.com W: www. europainternational.com/st

INSURANCE BROKERS

LED SCREENS adi.tv Contact: Lauren Jackson T: 0800 592 346 E: info@adi.tv W: www.adi.tv

ICE RINKS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA T: 020 8317 7775 E: info@yslv.co.uk W: www.yslv.co.uk

LIGHTING

INFLATABLE STRUCTURES Evolution Dome T: 0844 335 1933 E: info@evolutiondome. co.uk W: www.evolutiondome. co.uk

Powerful Battery LED Uplighting

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk

CONNECTIONS Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com Just Lite Productions T: +353 1 8068333 E: info@justlite.com W: www.justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com We supply our own transport & can deliver anywhere in the UK.

LINEN HIRE City Linen Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire. co.uk

MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees. co.uk W: www.fewsmarqueespremium.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www. thedomecompany.co.uk

St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org.uk W: www.sja.org.uk The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany. co.uk W: www. eventmedicinecompany. co.uk

PORTABLE TOILET HIRE A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Four Jays Group Barling Farm, East Sutton, Nr Maidstone, Kent, ME17 3DX T: 01622 843135 E: enquiries@fourjays.co.uk W: www.fourjays.co.uk Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: hire@loosrus.co.uk W: www.loosrus.co.uk Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

POWER DISTRIBUTION

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 01565 682 318 E: information@redcross. org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical. com W: www.locationmedical. com

Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators. co.uk W: www.eurogenerators. co.uk Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix. co.uk W: www.eventelectrix. co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@ fourthgenerationltd.com W: www. fourthgenerationltd.com HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@ hpestechnical.com W: www.hpestechnical. com Morris Site Machinery Limited Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@morrismachinery. co.uk W: www.morrismachinery. co.uk Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline. co.uk W: www.thepowerline. co.uk Pure Power T: 0845 257 2811 E: info@purepower.org.uk W: www.purepower.org.uk Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@ starpowergenerators.co.uk W: www. starpowergenerators.co.uk

Connections is sponsored by

Connections is sponsored by Templant Ltd Hillgrove House, 37a Nazeing, Essex, EN9 2HB T: 0844 561 6344 E: info@templant.co.uk W: www.templant.co.uk

AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk

Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

G4S Events Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T:0800 085 9899 E: sales@uk.g4s.com W: www.g4s.com/ukevents

PROMOTIONAL PRODUCTS / BUSINESS GIFTS

Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants, BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices. com W: www. richardseventsservices. com

The Edge (Systems) Limited Windsor Place, Penarth, Cardiff, CF64 1JL T: 029 2070 8702 E: sales@ theedgesystems.co.uk W: www.theedgesystems. co.uk 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH

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Moorepeople -JHIUJOHEvent Staffi ng Agency p 5FDIOJDJBOT 1st & 2nd Floor, 169 A High Road, p Loughton, %SZ )JSF Essex, IG10 4LF T: 0208 508 0555 XXX UFNQMJOFMUE DP VL &NBJM JOGP!UFNQMJOFMUE DP VL F: 0208 508 0666 5FMFQIPOF E: bettina@moorepeople. co.uk W: www.moorepeople. 29/7/08 11:01:26 AM co.uk Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com Tag Promotional Staff 7a Perry How, Worcester Park, Surrey, KT4 7PQ T: 020 83300 6154 F: 0208 5499400 E: enquiries@tagprom. com W: www.tagprom.com

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk VIP Security (Essex) Ltd 13L Basildon Business Centre, Bentalls, Basildon, Essex, SS14 3FT T: 01268 526212 M: 07961 803798 E: info@ vipsecurityservices.co.uk W: www. vipsecurityservices.co.uk Vespasian Security Ltd Harbour Court, Compass Road, North Harbour, Portsmouth, PO6 4ST T/F: 02392 295 503 E: info@vespasiansecurity. co.uk W: www. vespasiansecurity.co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@ btconnect.com W: www.artisangraphics. co.uk

SOUND, LIGHTING & STAGING

SECURITY Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 M: 07446 746 936 E: info@aesltduk.com W: www.aesltduk.com

RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events. com Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld. com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk. com W: www.movetechuk. com/rental Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@ proproductions.co.uk W: www.proproductions. co.uk Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices. co.uk W: www.riggingservices. co.uk Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@therevolving stagecompany.co.uk W: www.therevolving stagecompany.co.uk

CoNNECTIoNS STAND DESIGN & BUILD Twice Limited T: 07793 077371 E: tonywickham@ btinternet.com W: www.twiceexhibitions. co.uk

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www. thedomecompany.co.uk

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@ londonducktours.co.uk W: www.londonducktours. co.uk

TICKETING

A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com Berry Marquees Ltd Unit 4, Three Stars Trading Estate, Thorpe, Egham, Surrey, TW20 8RJ T: 01784 471410 F: 01784 439656 Contact Sam Phillips E: sales@berrymarquees. com W: www.berrymarquees. com De Boer Structures (UK) Ltd Castle Park, Boundary Road, Buckingham Road Industrial Estate, Brackley, Northamptonshire, NN13 7ES T: 01280 846500 E: sales.uk@deboer.com W: www.deboer.co.uk LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: sales@lhwoodhouse. co.uk W: www.lhwoodhouse. co.uk Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace. uk.com W: www.showplace. uk.com

Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

TRAFFIC MANAGEMENT

TEMPoRARY STRUCTURES

Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic. co.uk W: www.exhibition-traffic. co.uk

TRANSPoRT / oN-SITE LoGISTICS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com

Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

VENUES

Cheltenham Racecourse Prestbury Park, Cheltenham, Gloucestershire, GL50 4SH T: 01242 539538 E: cheltenhamevents@ thejockeyclub.co.uk W: www.cheltenham.co.uk Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@ kenteventcentre.co.uk W: www.kenteventcentre. co.uk

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

WASTE MANAGEMENT

Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@ grundon.com W: www.grundon.com M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: events@mjchurch.com W: www.event-wastemanagement.com Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: ema.ashworth@smithsgloucester.co.uk W: www.smithsgloucester.co.uk

WATER & PLUMBING SERVICES

UTILITY VEHICLE & GoLF BUGGY HIRE

Leeds United Elland Road, Leeds, LS11 0ES T: 0113 367 6132 E: info@leedsunited.com W: www.leedsunited.com

Show Site Services Weybridge Business Centre, Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct. co.uk Watermills PO BOX 1176, Woking Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

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