Stand Out Magazine May 2013

May 2013

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HAVING A (SNOW) BALL SCRUFFTS AND CRUFTS • CATERING • FESTIVALS • SNOWBOMBING • CHRISTMAS PARTIES • TENDERS

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ust last month, we reported on the latest trend to enter the events industry – crowd funding. The practice involves organisers approaching their audiences and asking them to contribute to their event in a bid to raise vital funds that will allow them to develop content and grow in scope and scale. Well, Alt-Fest, which featured in the April issue, has since raised more than £60,000 in 31 days – far beyond the £30,000 initially targeted by the festival’s director, Dominic Void. Now, LeeFest hopes to raise £50,000 in 30 days using crowd funding platform Kickstarter too.

Lee Denny, founder of LeeFest, is determined for the event to stay independent and sponsor-free, and is prepared to hand over creative control of the festival to fans in exchange for small investments in its development. Denny argued that in order to grow the festival he was faced with selling out to big investors and sponsors. But for him that notion is not an attractive option and he has instead turned to the festival’s fans in a bid to grow.

This is just one of a number of measures announced recently by festival directors as they seek to develop their events and keep them fresh. In this May issue, hear from the organisers of Larmer Tree, Secret Garden Party, Nozstock and Beach Break Live, as they reveal how their events are set to change in 2013. Plus, you will also read how the organiser of Crufts has kept the long-running event fresh. At this year’s event, The Kennel Club formally recognised crossbreeds when the world’s largest canine show descended on the NEC in March and hosted the final of Scruffts. Does this signal a change in the event’s direction? Turn to page 12.

And if that isn’t enough, discover the latest Christmas party packages and trends for festive theming, we take a look behind the scenes of the launch of Chessington World of Adventure Resort’s latest attraction that is available for corporates, Zufari, and find out what you will be eating at events this year, as we ask event caterers to predict what’s hot in food and drink.

Happy reading,

PS: On April 4, Stand Out’s very own publication manager, Jo Sapsford, got married. As you can see from the contact information below she is now the lovely Mrs Stace. The Stand Out team, and I’m sure you will join us, would like to wish her and her husband Mark massive congratulations and all the love and best wishes for the future.

Editor Caroline Clift – caroline@cimltd.co.uk

Studio Manager Paula Smith – paula@cimltd.co.uk

Publisher Neil Fagg – neil@cimltd.co.uk T: 01795 509101

Design and Production Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

Publication Manager Jo Stace – jo@cimltd.co.uk T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – sarah@cimltd.co.uk T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – vickie@cimltd.co.uk T: 01795 509103 F: 01795 591065 Chief Executive John Denning – jdenning@cimltd.co.uk

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2013. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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contents

12

14

shaggy dog story

Playing it safe

Crufts, organised by The Kennel Club, welcomed almost 149,500 people to the canine event over the course of four days. The event, which took place at the NEC, crowned Jilly, a Petit Basset Griffon Vendeen as Best in Show, and Becky, a seven-year-old mongrel, was named the Scruffts Family Crossbreed of the Year. But does the introduction of Scruffts, which recognises crossbreeds, signal a shift in the event?

20

setting the scene Looking for a unique venue in which to host your Christmas party? Discover a number of festive party packages and the hottest Christmas themes for 2013, as we take a look at the latest parties on offer

29

everything changes UK festival directors unveil plans for their 2013 events – hear from the organisers of Larmer Tree, Nozstock, Beach Break Live and Secret Garden Party, as they look to improve their events

Have events really changed in the last 40 years? Ken Clayton, director of RefTech, believes that the events industry is guilty of playing it safe and questions whether the events industry has a lack of imagination

36

having a (snow) ball Europe’s largest snow and music festival, Snowbombing, took place in Austria from April 1-6. Here, Gareth Cooper, founder of Snowbombing, talks logistics, sponsorship and, yes, you’ve guessed it, snow

regUlars

8 Event and exhibition industry news 10 Event tenders and contract wins 45 Is the events industry too Londoncentric? Martin Dare explains

50 Does using social media actually help you to do your job?

47

cool rUnnings As winter and Christmas festivals increase in popularity, Stand Out talks to organisers about their appeal and discovers how to stay cool when an event hots up

52 Inflate your event with Airtechs 66 What’s coming up in the June issue? www.standoutmagazine.co.uk

7

NEwS

Freeman pulls SO Group from administration SO Group has been plucked from administration and has been acquired by The Freeman Company. Freeman and SO Group announced that the business and assets of SO Group have been bought.

Freeman emerged as the successful bidder for SO Group in an accelerated sales process following administration.

The business and assets of SO Group, and its subsidiary 360 Creative Event Services, will be incorporated into the Freeman family of brands and the business will operate under the trade name SO Group, a Freeman Company.

Both companies have chosen not to disclose financial information related to this

transaction but they say that the acquisition will expand each business’ geographic scope, and the breadth of capabilities and expertise to “deliver the most creative and strategically innovative face-to-face marketing engagement solutions”.

“The two businesses share a similar culture, complementary services and a shared commitment to delivering exceptional customer experience,” said David Walley, chief executive officer of SO Group. “We are excited about what this acquisition by Freeman means for customers in North America and the UK, and we look forward to a smooth integration that brings the best of both operations under one brand.”

SME London launch luxury bridal event with Condé Nast Brides

Stand Out launches endurance karting event Stand Out is to host an adrenalin-packed day of fun on May 2 and is inviting event industry professionals to demonstrate how good you are at handling life in the fast lane.

Two-hundred events professionals will take part in the Stand Out endurance karting event that will give you more than three hours on the racing track at Buckmore Park. Event professionals can enter a team of up to five people, and take it in turns to jump in a kart and race your peers on the Kent circuit where British F1 drivers Lewis Hamilton and Jenson Button learned their craft. There will be food and drink, and more importantly lots of opportunity to network during what will be a fun-packed day.

New agency is Incahoots

SME London has launched a luxury bridal event, which will take over Battersea Park, London, from October 11-13. Brides The Show will be under the creative control of bridal magazine Condé Nast Brides.

SME London’s managing director, Tim Etchells explained: “We are hugely excited about this fantastic event. After considerable planning and development with the authoritative team at Condé Nast Brides, brides-to-be are in for a real treat this October and should already be nudging their fiancés, mothers or bridesmaids to put the

date in their diaries and book their tickets in May, when they go on sale – it will be one day out no bride will want to miss when planning their big day.”

Brides The Show is being pitched as a luxury bridal event, which will bring together a carefully curated collection of bridal companies and wedding experts.

Brides magazine editor, Jade Beer added that every element of wedding planning will come to life with stand-out features, handson live demonstrations and direct access to the magazine’s editors.

Michelin to cook up storm at Goodwood

Edible Garden Show digs path to Alexandra Palace, London

Michelin will return to the Goodwood Festival of Speed 2013 with a special new attraction in the shape of cooking demonstrations

by Michelin-starred chefs. Jason Atherton (Maze, London) Richard Davies (Bybrook, Castle Combe) and Matt Gillan (The Pass, Horsham) will join Michelin in the main festival arena for a series of exclusive demonstrations on the company’s main exhibition stand.

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The Edible Garden Show is putting down new roots at London’s Alexandra Palace in March 2014 in a move to bring the popular show to new audiences around the country.

The show, which has been hosted by Stoneleigh Park since its inception, will move to the north London venue and take place from March 28-30, 2014.

Debbie Smith, a director of The Edible Garden Show, said: “Our visitors at Stoneleigh have come from all over the UK from the south coast, Devon and Cornwall

Debbie Simmons, founder of The Big Kick, has launched an integrated agency with her former Big Kick colleague Nicola Rodrigues.

Incahoots will specialise in brand activation, sales promotion and experiential campaigns supported by social media platforms.

Rodrigues will run Incahoots as MD and Simmons will act as the agency’s chairman and executive creative director.

to the Home Counties, Midlands, Wales, the north and Scotland. We even have some people travelling from overseas.

“We have decided to move to London for 2014 to bring the show to a new audience, as well as welcoming our regular visitors to a different venue and experience. Alexandra Palace will be a great home for the event in 2014 with good transport links, 1,500 free car parking spaces and a huge exhibition space. We will be hoping to increase both our exhibitor and visitor numbers.”

The organiser of the Royal International Air Tattoo has revealed new measures for 2013 – RAF Charitable Trust Enterprises has signalled that the event will feature new visitor service stations, as it looks to deliver an increased customer experience. Three service stations will be at the event from July 20-21, and will feature food courts, free WiFi hubs, information booths, toilets, official outlets, cash machines, street entertainment, seating and a shaded area providing cover – everything needed for a great day out, and grouped together for ease of use.

Tim Prince, chief executive of the Royal International Air Tattoo said that many of the initiatives have been introduced in response to feedback from visitors who said that with so much happening in the air and on the ground during the day it was a challenge to take in all that was happening and where everything was.

Organisers believe improved signage on the showground, greater access to aircraft, participating pilots/aircrew and new enclosure opportunities will add further to people’s enjoyment whilst at RAF Fairford.

GES signals interest in live events market as ExCeL office opens GES, formerly Melville GES, has revealed that it is looking to develop its business further into the live events arena – the announcement came at the official launch of GES’ ExCeL London office, as international event organisers also gathered at UBM’s International Confex and Live Experience exhibitions.

Justin Squires, director international live events, EMEA, at GES, told Stand Out that the company, which recently rebranded, plans to expand its operations into the live events market, as it recognises key areas of growth and market opportunities.

Squires said that live events are important to GES, and also confirmed that the company is pitching for Glasgow 2014.

The company, which is now being officially recognised for its work at London 2012, is keen to extend its work with temporary structure businesses as well as associations, federations and organisers of large-scale

events that require fit-out and infrastructure services including media centres, back of house operations, hospitality areas and temporary overlay.

Squires said: “In the UK, we have rebranded from Melville to GES. We’ve been part of GES for six years and we’ve been able to invest in our service offering, but we can now look outside of our core areas.

“We’ve worked on the G8 summit, the G20 and the Tour de France – we are known for putting in carpets and mains power.

Now, we want organisers to know that we can create great acoustic environments and hospitality areas.

“Ask people what they know us for and they’ll say we do shell and carpet but really there are projects we do that no one has any idea of,” Squires continued. “Going forward, we will look at where our focus is and where we think we can offer our clients and organisers the most compelling proposition.”

Gallus to host second Tech Fest Organisers looking to discover the latest event technology and hands-on tech demonstrations are being urged to attend the second ever Tech Fest. The event’s organiser, Gallus Events, has announced plans for its second outing on July 18 and 19 following a successful first event in June.

Tech Fest brings together event organisers with cutting-edge event technology for two days of hands on experiences and

structured networking at etc.venues’ Dexter House, Tower Hill.

Content for day one of Tech Fest will focus on technologies that can be used pre-event to attract attendees, add value to stakeholders and assist in earning revenue.

Day two will look at the uses of technology during an event, such as keeping attendees engaged, helping them to learn and assisting with networking.

Universal Event Production (UEP) is to celebrate 15 years in the live events industry by staging a two-day music extravaganza – Chilfest.

Tesco’s annual Wine Fair will take place at the NEC from September 21-22, 2013, adding the Midlands venue to its portfolio of events in London, Manchester, Edinburgh and Bristol.

The Three Counties Show has been granted a Royal seal and will now be known as the Royal Three Counties Show.

Grub Stub, which utilises QR code technology to manage crew and festival catering, has been launched.

The Tour of Britain will end in the heart of London on September 22 with a 10lap circuit race finishing on Whitehall.

The QEIICC has introduced free Wi-Fi for delegates throughout all seven floors of the venue.

Thorns Group has launched Classic Drapes, a specialist service to event, exhibition and conference organisers.

KISS and Live Nation have joined forces to create KISSbeach, a new festival taking place on Great Yarmouth Beach. Tic Tac will sponsor the event from June 29 to 30.

Kru Live has appointed Vicki Robey to head up Kru Talent International.

Arena Group has acquired Karl’s Event Services.

Scott Hayward has been appointed as managing director of GL events.

Hayward will lead all three of the company’s UK divisions.

Troxy will host the Relentless Kerrang!

Awards on June 13.

Diversified Business Communications UK has acquired Intelligent Exhibitions.

Domino’s Pizza has appointed Jane Walker as new head of marketing.

Accio Group has appointed Adrian Parsons as design manager.

www.standoutmagazine.co.uk

9

NEwS

Air Tattoo reveals show makeover

Tenders and conTracT wins

Express yourself There are plenty of new business opportunities available this month. Take a look at the latest contract wins and discover which organisations have issued event tenders Liverpool City Council has issued a tender and is seeking event proposals for a Liverpool Marathon Festival. The council is looking for an event management company to run the event, which is likely to take place next May. The contract is estimated to run from September 14, 2013.

Interested? The deadline is 10am on April 29. Email steve.boyd@liverpool.gov.uk Smart Hospitality has won a 10-year contract with EventCity to be the sole caterer at the venue.

National Boat Shows has renewed a three-year deal with Showplans, which will provide the Southampton and London Boat Shows with floorplans.

The Forestry Commission is inviting tenders for the design and supply, installation and operation of lighting and installations for the Enchanted Christmas event at Westonbirt Arboretum. Also, for the supply, operation and maintenance of power and lighting for other annual events, such as Treefest. Interested? Email simon.hough@ forestry.gsi.gov.uk by 4pm on May 8.

AP Security has announced that it is to once again provide crowd safety services for the Forestry Commission’s summer season of live music, working

aP security has won the contract to supply the Forestry commission’s Forest Live event with crowd safety services

across all seven of its woodland locations around the UK – Forest Live runs from June 14 to July 20.

Asset Management Scottish Open, which forms part of the European Tour. The new contract is worth £2.5 million.

Jockey Club Racecourses has awarded a new four-year contract to Arena Structures for the provision of temporary structures and ancillary equipment at three racecourses: Cheltenham, Aintree and Newmarket.

Roseclaim has awarded Showsec the contract to supply full stewarding and security at V Festival, Weston Park Staffordshire. Showsec will provide upwards of 1,000 security staff to the main festival site and campsites.

Brighton and Hove City Council wishes to invite tenders from suitably qualified and experienced event management companies to organise its 2014 Sainsbury’s Sport Relief Mile. The budget for this event is £8,000 and the deadline is June 1. Email jo.osborne@brighton-hove.gov.uk

Peppermint Bars has been awarded a multi-year contract to deliver more than 10 bars at Barclaycard British Summer Time this July, when the brand new event opens its gates in Hyde Park. AEG Live awarded the contract to Peppermint, which will serve everything from cocktails to specialist craft beers.

Canoe England and Canal and River Trust are seeking an event management company to deliver a new annual mass participation canoeing event, planned for October 2013. The event would be marketed as a charity challenge event with all the fundraising supporting the Canal and River Trust. The deadline is 12pm on May 3. Email andy.anstey@ limelightsports.com for more details.

Amadeus has won a five-year contract, which will see the business continue as the catering provider at the Aberdeen

Marketing Birmingham wishes to appoint an exhibition agency to work across three of its programmes, Business, Meet and Visit Birmingham. The scope of this process involves the design, build and disposal of exhibition stands. Email katie.bentley@marketingbirmingham.com by 12pm on May 7.

The Royal Institution of Chartered Surveyors has contracted R&B Group as sole event production contractor of 11 awards presentations.

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11

CruftS ANd SCrufftS

Shaggy dog story Crufts, organised by The Kennel Club, welcomed almost 149,500 people to the canine event over the course of four days. The event, which took place at the NEC, crowned Jilly, a Petit Basset Griffon Vendeen, best in show. Becky, a sevenyear-old mongrel, was named Scruffts Family Crossbreed of the Year. But does the introduction of Scruffts, which recognises crossbreeds, signal a shift in the event? Caroline Kisko, communications director at Crufts, explains…

I

t’s not often that you bump into a giant parasite, and no one wants to encounter a giant flea, but that’s exactly what visitors to Crufts were greeted by when they walked the aisles of the NEC at the world’s largest dog show in March. Bayer UK chose to raise awareness of common parasites at the fourday event, using its “It’s a jungle out there” campaign as an umbrella – the over-sized characters certainly got many people talking, as the company looked to push its Drontal, Advocate and Seresto brands.

Bayer UK was one of many organisations that used the dog lover’s paradise as a platform. Samsung also chose to launch its Help-A-Dog-A-Thon Facebook app alongside the Blue Cross, as it celebrated 20 years as a Crufts sponsor. And, model Jodie Kidd and her Jack Russell, Dobbie, showcased a range of apps available on Samsung’s smartphone and tablet devices in a Doggie Entertainment Zone, which was designed to keep visiting dogs entertained.

Such examples demonstrate just some of the marketing activities at the event, which

witnessed a three per cent increase in visitor numbers. The number of people attending Crufts rose to almost 149,500 and an average of 1.7 million dog lovers tuned into Channel 4 and Channel 4+1 on the closing day of the event to see Jilly, the Petit Basset Griffon Vendeen be crowned best in show.

But that’s not all – 145,000 hours of watch-time was clocked up on the Crufts live Internet stream with over 13,000 subscriptions to the Crufts YouTube channel.

The Crufts Facebook page was hugely popular too, delivering pictures, videos, news and comment throughout the show.

Comments Caroline Kisko, communications director of Crufts: “Social media is a big part of Crufts and our marketing department manage all social media activity at the event. The activity was so successful this year we ended up with over 100,000 likes on the Crufts Facebook page – and the picture of Jilly alone received 9,477 likes and 681 comments.

“We use a whole host of marketing techniques to promote Crufts including above the line activity, a range of online

Crufts covers more than 25 acres of the NEC – that’s five halls, the Pavilion, the Crufts Best in Show Arena and 500 trade stands

12

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marketing as well as utilising internal resources such as The Kennel Club database and Kennel Club events.

“Also, a lot of competitors had expressed an interest for Crufts to be shown to a wider audience and so, for the first year, the final night of Crufts was shown on Channel 4.”

Each year, Kisko and her team look at the feedback from the previous Crufts before they begin the planning process for the next year. Visitor feedback is essential in order to keep the long-standing show fresh.

“Ultimately we try to make it better every year. We add some elements in the arena to ensure it is different year on year but keep the best of the traditional elements of the show that people know and love.”

There are five members in the Crufts events team – Vanessa McAlpine, Cathy Choules, Andrea Peters, Tracey Harris and Cheryl Lowe – who work alongside each

Organisation and logistics are a major part of ensuring Crufts runs as smoothly as possible. Hundreds of competitions take place during Crufts and timing is vital. Judges and competitors, along with their dogs, must be in the right place at the right time to ensure there are no delays

other to contribute to the logistics, displays and TV production. The events team works alongside all departments including press, marketing, accounts and canine activities to make the show run successfully.

Continues Kisko: “The consistent popularity of Crufts is down to the special place that dogs hold in our hearts and how the event celebrates that special relationship between man and dog.

Whether you are looking for information on buying a suitable and healthy puppy or rescue dog, wanting to shop for your fourlegged friend, or watch the huge range of competitions and displays, there is something for every dog lover at Crufts.”

But the 2013 event had one distinctive addition – the Grand Final of Scruffts, a national competition to find the nation’s favourite crossbreed. So, how did the introduction of Scruffts come about and

does it signal a shift in the event? Kisko continues: “Scruffts was introduced many years ago and it has built in popularity over time. But for the first time in its 12-year history we felt the final deserved a bigger showcase and Crufts was the perfect place to do just that.

“After analysing the Crufts ticket sales –the team found that the highest percentage of visitors were families, proving that the show is a family-oriented event, which helped to form the decision to hold the Scruffts Family Crossbreed Dog of the Year final in the main arena at Crufts,” she added.

“Crossbreeds have been involved in Crufts since 1955 taking part in agility, flyball, obedience and heelwork to music competitions. Scruffts is a fantastic competition that brings the fun of the show ring to crossbreed dogs, whilst raising money for a good cause. Scruffts was a

almost 150,000 dog lovers and over 27,000 dogs attended Crufts 2013.

Jilly, a Petit Basset Griffon Vendeen, was crowned Best in show

favourite at Crufts this year and we are hoping that the final will again take place at Crufts in 2014.”

www.standoutmagazine.co.uk

13

Crufts and sCruffts

Images courtesy of OnEdition

Viewpoint

Playing it safe Have events really changed in the last 40 years? Or, are the events we see today simply a rehashing of ideas witnessed in the 80s? Ken Clayton, director of RefTech, believes that the events industry is guilty of playing it safe and is cautious of breaking boundaries. Read on, as he questions whether the events industry has a lack of imaginative ideas

t

here has never been a shortage of people ready to claim that the meetings and events industry is going to change out of all recognition over the next 10 or 20 years; it doesn’t matter what the starting date is, the next 10 to 20 years are always going to see dramatic changes. It often makes for entertaining copy but the truth is that they’re wrong.

Think about it: if the format of something has seen hardly any changes over the past 20 years, why should events in the next 20 or 30 years be any different?

pitching for the job of launching a car for a British manufacturer. It wanted to know if I’d write the scripts if it won the contract.

They sent me their proposal and as I read it I passed through a time warp back to the 1980s. The proposal was pretty much identical to those that I saw when I was a client. It left me wondering if anybody was trying anything new in the events industry.

Some of the people who have read this far will be jumping up and down and yelling about social media and apps and interactive elements and all sorts of other technological gizmos. But they’re missing the point.

The problem is not that people are not using technology. They are often not using it very well. Unfortunately it doesn’t make much more of a difference. What they need to use, instead of technology, is their brains That’s not to say that technology hasn’t changed. Obviously it has with PowerPoint replacing 35mm slides, video replacing film and data projectors now standard.

Similarly, computers and the Internet have revolutionised organisational tasks but when attendees arrive at an event, exhibition or conference, their experience is still pretty much the same as it was when I started organising car launches 30 years ago.

This was driven home to me when I was approached by an American company,

14 www.standoutmagazine.co.uk

The problem is not that people are not using technology. They are often not using it very well. Unfortunately it doesn’t make much difference. What they need to use, instead of technology, is their brains.

One of the best examples of producers using imagination happened a while ago when I was invited to review two product launches for two computers. Both were for mini-computers that competed head to head; both were staged by the same conference production company; both were

Ken Clayton

in the same venue. The only difference was that they were for two separate clients and, as a result, they were totally different.

The one for IBM followed the tried and trusted format of a standard auditorium with a professional presenter who linked the whole show. It was safe and competent.

And dull. The one for ICL was spread over a wider area, used different stage spaces and was much more adventurous and exciting.

And in that instance, the two shows were very clearly shaped and crafted by the ethos of two very different clients.

So why was the ICL show so much more adventurous and exciting? It wasn’t because it used a different team; it used the same production company as IBM. The difference came about because ICL had gone with a much more imaginative concept; it had been prepared to allow the producer to use their imagination in putting the show together.

Perhaps the real problem today is that clients aren’t prepared to run with the imaginative idea. In the past, producers have often commented that clients told them they wanted “something different” but when it was offered, they watered it down until it was just the same as before. No doubt there’s still an element of that but I suspect that it’s more likely that production companies find it easier to sell a shiny new gizmo than an imaginative concept.

Perhaps there are clients and producers which are staging exciting shows and conferences based on original ideas but if there are, I think they will be in a minority.

And that’s why I don’t believe the meetings and events industry will see any major changes of presentation within the next 20 years. Am I wrong?

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15

Zufari launch

Really wild show Zufari: Ride into Africa! roared and charged, as it launched at Chessington World of Adventures Resort last month. The new experience, which played host to press, celebrities and even Madagascar’s Alex the lion and King Julien, will appeal to the corporate events market, as Stand Out discovered

c

hessington World of Adventures Resort launched its brand new multi-million pound attraction Zufari: Ride into Africa! last month with a VIP preview that saw press, celebs and their children visit the park. Over 220 guests attended the launch including organisers, corporate clients and celebrities – Katy Hill, Alison Hammond, Karen Hardy, Nicola McClean and Jade Ellis – who were joined by their partners and children.

Meet meerkats with zoo keepers

16 www.standoutmagazine.co.uk

The family friendly launch saw Madagascar characters Alex the lion, King Julien XIII and Gloria the hippopotamus entertain and pose for pictures with guests in the safari-themed Holiday Inn-London Chessington lobby before the invitation-only event got into full swing. Animal keepers from the zoo introduced meerkats, Amazon parrots and snakes to inquisitive guests, allowing them to handle the wildlife, as they sipped Zufari Sour Cocktails, mocktails and fresh fruit smoothies.

Guests tucked into a selection of canapés including grilled garlic spiced shrimp, harissa-seasoned beef fillet and ginger glazed duck and Katchumbari flatbread, a small taster of the new menu from the hotel’s Zafari Bar and Grill Restaurant, before they headed out to experience the latest addition to the popular attraction.

Zufari: Ride into Africa! combines live safari animals and a theme park adventure, which begins with an interactive cinema experience at Base Camp. Guests then jump aboard

head to Base camp and then jump aboard an off-road vehicle

large off-road expedition vehicles, careering through tough terrain where you encounter a range of animals including white rhinos, giraffes, blesbok, nile letchwe and zebras.

The new Zufari: Ride into Africa! experience will be incorporated into a variety

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Zufari launch

of event and meeting packages, making the alternative meeting space even more exciting for delegates, and as Becky Elkin, PR manager at Chessington World of Adventures Resort, explained, it will appeal to the corporate market.

“We are in the process of putting packages together and are exploring the possibility of having Zufari available for private ride hire in the evening after park hours, which will work perfectly for corporate clients as a fun experience following a conference or alongside a drinks reception.”

The experience is already available to the corporate market and organisers are being encouraged to book an untamed meeting package from £39 per person or an overnight meeting package start from £159 per person with complimentary Wi-Fi and car parking.

Madagascar’s alex the lion was there to meet and greet guests

face painting kept guests’ children entertained during the launch

african adventure Zufari allows guests to get up close and personal with a host of African animals, which roam the land as you drive through on your “expedition” as part of the small, specialist conservation team A.C.R.E (African Conservation, Research and Expedition).

But before you reach Base Camp there’s a whole host of animals for you to observe, photograph and admire, which have been

Continued Elkin: “There are lots of African animals in the Wanyama Village and Reserve part of Zufari with meerkats, gazelles, porcupines, zebras, oryx, ostriches and sitatungas amongst many others. On Zufari: Ride into Africa! you can see rare white rhino and endangered Rothschild giraffe, along with beautiful flamingos and other African antelopes.

The new Zufari: Ride into Africa! experience will be incorporated into a variety of event and meeting packages, making the alternative meeting space even more exciting for delegates carefully selected from zoos in Paignton, Marwell, Port Lympne and Woburn as well as Holland, France and Portugal.

Enjoy an african-themed feast

18 www.standoutmagazine.co.uk

“Animal meet and greets with selected animals and Chessington zoo keepers can be arranged for conferences and events.

They are great at any point throughout the day, working perfectly as morning icebreakers, energisers after lunch or at an evening drinks reception.”

The animals are central to the overall Zufari experience, which sees you enter a cave full of “hidden dangers”, which will basically see you get a bit wet – it’s a real crowd pleaser if you have children, and if you are looking for entertainment as part of a corporate family fun day then you can’t go far wrong.

Back to the launch, and after experiencing Zufari: Ride into Africa!, guests returned

to hear the sound of drummers, before heading to the hotel’s Serengeti Suite for dinner. Guests ate an African-themed buffet with eats including Congolese sweet chilli chicken soup, Braai fried chicken wings and baby back ribs, tagine spiced lamb cutlets on ginger garlic cous cous, Ashanti chicken skewers with mango and harissa, Tanzanian fish and shellfish coconut curry with sun dried mango, roasted pumpkin and sweet potato and Zanzibar rice. Desserts included Kleppertert with white chocolate (rich chocolate tartlet), orange and passion fruit meringue pie, toffee popcorn bamboo torte and fresh tropical glazed fruits.

The three boardroom spaces at the hotel were also transformed into play areas for younger guests. The Rangers Club was housed in boardroom one where Madagascar was screened and animal print beanbags provided comfortable soft seating, with an additional area for creative play – face painting was setup in boardroom two and Popagami (an origami activity designed for children) was on offer in boardroom three.

Concluded Elkin: “The press launch for Zufari: Ride into Africa! was a huge success for both celebrities and media alike and we have had fantastic feedback from all of the guests we invited.

“We’ve created a business environment like no other, combining hotel and conference facilities with the most exotic surroundings. The African savannah is brought to life at Chessington. The resort is constantly expanding and the development of Zufari is the next exciting aspect that can be encompassed into corporate events.”

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ChrisTmas

Setting the scene Looking for a unique venue in which to host your Christmas party? Discover a host of festive party packages and the hottest Christmas themes for 2013

T

here may be seven months until Christmas but the party season is very much on the radar, as the venue and theme of the annual yuletide bash is researched and pondered.

Visitors to the recent Christmasworld in Frankfurt discovered upcoming festive trends with nature being a key inspiration – in terms of theming, tree sprigs and decorative animals will remain popular in 2013 and silver and white will dominate in favour of traditional Christmas reds and greens.

These are themes and concepts shared

by Anna Batho, business development manager at Wellpleased Events, who predicts that the woodland fantasy theme will reach its peak this year, particularly with the second installment of The Hobbit set for release just before Christmas.

She explained: “Think dark woodland backdrops, gnarled trees and night skies but ramped up a notch with opulent touches and a bit of Tim Burton-esque confusion.

Peacock colours, dark jewels, Victoriana frames and lace details. We’ve recently planned a ball which features an entrance made of gothic arches made entirely from gilded, Renaissance picture frames.”

Wellpleased Events suggest that Christmas events will take on more of a grown up feel with rustic elements out and master-craftsmanship and glamour in.

Batho continued: “With The Great Gatsby out later this year 1920’s will still be in full

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swing at Christmas; think monochrome, metallics, Art Deco glamour and style.

Mirrors will be a big feature; we’ve recently put a design together using swatches of a new mirror fabric, it stretches over the space you’re using but acts exactly like a mirror, making your event feel bigger and fuller.”

Nickie Gott, managing director of event specialist She’s Gott It! is in agreement – Christmas events will be turning to the 1920’s for inspiration.

She said: “The recent 12 months of celebrations, the emergence of the whole vintage look, afternoon teas and the release of The Great Gatsby later this year will bring a 1920’s feel to some key celebrations.

“Christmas parties could experience flapper fashion and Art Deco dressing whilst Christmas decorations could be decadent and vintage-inspired.”

Following the success of London 2012 and all things British, Theme Traders suggests that industry will still see plenty of British street and market scenes, taking a Dickensian twist with soft glowing street lamps strung with traditional festoon lighting and snow-topped post boxes.

The event theming specialist says that when it comes to theming, the world really is an organiser’s oyster. It predicts one of the biggest trends this year to be vintage fair and circus, providing guests with escapism from their everyday lives. This look brings together luxurious red and rich gold colours and incorporates vintage pieces such as carousel horses complete with fairy lights. And, theme lends itself well to entertainment.

Theme Traders state that more and more Christmas parties and events are being held at a company’s own headquarters, with organisations making the most of the facilities available. But this is not an option for everyone, and for some the concept does simply not appeal.

With that in mind, and as the countdown to Christmas continues, UK-wide event spaces and venues are releasing details of

their Christmas party packages, and Stand Out has details of some of the very best.

Deco-dance Troxy has announced a very vintage Christmas this year, partnering for the first time with caterer Party Ingredients to offer exclusive party nights for 300 to 1,800 guests. Businesses looking for Art Deco elegance for their Christmas party will love Troxy’s edgy East London location, and vintage styling. This Christmas will be the first time that the venue’s Wurlitzer theatre pipe organ, the largest in Europe (currently undergoing a huge refurbishment), will be available for some Christmas carolling, as guests will be able to gather around the organ for a sing-song. New menus from Party Ingredients feature everything from traditional turkey to something bespoke to your celebration including canapés and bowl food for the very largest of groups.

Central London venue, Senate House puts the focus on architecture this festive season, by launching an Art Deco Style Christmas party package. The Art Deco

ChriStmaS Silver and white will dominate festive party theming this Christmas

theme will see the Grade II listed building dressed to enhance its original 1930’s architectural features, allowing event organisers to implement their own theming and dressing options. The Christmas package is available for the Beveridge, Macmillan and Chancellor’s Halls, accommodating large groups from 150 up to 900 guests.

The Science Museum is planning The Big Christmas Theory for 2013. Created in conjunction with Moving Venue, event caterers, and production agency Fisher Productions, The Big Christmas Theory will see the museum’s Energy Hall and Making

Late Night London is in the groove

of the Modern World galleries dressed for evening receptions and dinners.

The Big Christmas Theory includes exclusive venue hire, Prosecco on arrival, unlimited wine, beer and soft drinks throughout the evening, and a bespoke menu consisting of canapés, bowl food and a three-course dinner. The package will also include themed décor and lighting throughout the galleries, DJ and dance floor, cloakroom facilities and a PA system in the Making of the Modern World gallery.

The package will be available for groups ranging from 150 to 750 guests between November 27 and December 19, 2013.

Christmas at the Spiegeltent is returning to Bristol’s harbourside for 2013, with a series of Christmas party packages featuring cabaret performance, fine dining and live music. The 100-year-old Spiegeltent will host bespoke corporate Christmas parties with a cast of handpicked performers. This year’s parties include burlesque, puppetry, acrobatics and comedy acts with party packages available for exclusive hire or group bookings (300 seated/500 standing).

add a touch of sparkle this Christmas and expect much glamour, says Wellpleased Events

Late Night London’s Loop, Amber, Sway and Tiger Tiger Haymarket are available for hire if you’re looking for a Groovy Wonderland Christmas and want to experience the ultimate in 70s and 80s disco. Think flashing dance floor, choreographed dancers and girls on rollerskates, as well as Pina Coladas, retro bowl food and sweets. Organisers can book

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parties every day until December 21 – the venues can accommodate between 80 and 300 guests and drinks tokens are also included in the price.

The Deck at the National Theatre will play host to Chalet Noel this season when it is transformed into a festive ski lodge – a number of packages are available from standing receptions (max 120) to dinners and even afternoon tea for up to 70 people.

But if you’re looking for something “hotter” and out of town then take a look at the Kent Event Centre, which is set to host Hot in Havana party nights from December 4-21.

Guests at London’s Gibson Hall will be transported back to Victorian England and Christmas Eve in 1849 – wander into Fagin’s Tavern for drinks before walking the Victorian streets with roasted chestnuts and carols. Once Upon a Christmas is ideal for groups of up to 300 (seated) and up to 550 (standing) with the party starting at 7pm and finishing at midnight.

The Abbey Road Studios “For One Night Only…” event combines fine dining from Mustard Catering with live performance.

Taking place in Abbey Road’s legendary studios, the exclusive event allows guests a rare opportunity to spend an evening in the very room where artists such as The Beatles, Pink Floyd and Oasis have recorded. For one night only, the studio will be transformed

The HAC can cater for 2,000 guests

Will Santa pay a visit at your event?

into a lavish dining room, with a bar, dressed tables, and a full-production live music stage.

After dinner, the dressed stage is set for the main event; an exclusive performance from an A-List artist of your choice. In the studios where the legends come to play, you will be treated to an intimate, up close and personal performance from one of music’s icons.

Marylebone Town House is perfectly suited to winter entertaining, and this year’s seasonal theme, Snowflake Waltz, is reminiscent of the venue’s history. Think ballerinas and silver twigs, balconies and enchanted winter theming. With room for up to 250 guests and menus by Create Food and Party Design.

Celebrate underground this winter at the Curiosity Cavern that is Billingsgate Vaults. This quirky venue is to showcase a traveller’s collection from years of globetrotting, with design features gathered from the far corners of the world. Look out for bars shaped like medicine cabinets and document chests filled with forgotten treasures and trinkets.

Alternatively, OXO2 is a contemporary space offering panoramic views across the River Thames. Jukebox Rocks comes to OXO2 this winter, creating a fun and funky space on the Southbank. The design has been inspired by the sleek, retro feel of a 1950s American diner, with themed

Expect Deco-dance at Troxy

objects reminiscent of the fun, lighthearted atmosphere of the era’s popular music. A second space for seated dinners offers a smarter, more formal feel.

Planit Events presents Supernova 2013 – A Winter’s Dream, a pop-up venue that will operate up to 20 exclusive events during the winter season. Based in Embankment Gardens, situated only 100 metres from Embankment tube station, a temporary structure will house your event and guests will enjoy food from MECCO. Ultimate Experience will host High Society at The Pavilion at the Tower of London.

Situated in the shadow of one of the capital’s most iconic landmarks, the Pavilion is an exclusive destination within the North Moat.

This winter it will host parties for 350 to 1,200 guests with an LED dance floor, full production and event management included in its packages.

And finally, guests can enjoy a Winter Soiree at The Artillery Garden, Honourable Artillery Company (HAC). Late November dates are currently available if organisers like the scents of cinnamon and chestnuts and the thought of fun, winter prints and cosy colour schemes. The HAC’s Grand Hall is ideal for 200 to 600 guests. For groups of up to 1,200 opt for the HAC Ballroom and if you have up to 2,000 partygoers then the entire HAC can be hired.

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Catering

Full of flavour Food plays a significant role in an event, and what you choose to serve can even make or break a guest’s experience.

Discover the latest food trends that you’re likely to see on your plate these coming months, and find out what event caterers chose to serve when Stand Out handed them two imaginary menu briefs…

F

or months the UK has been shadowed by cloud and smothered by snow – the weather has been so dismal that it has led the country to question where is spring? Imagine our surprise then when Stand Out probed industry’s event caterers to discover their event food predictions for the coming months include alfresco dining and BBQs! It’s hard to imagine that the UK’s love for dining outside and hot grills is on event caterers’ radar but thankfully it’s not the only food trend predicted. Many head chefs are thinking out of the frying pan, suggesting menus full of flavour and foreign influence.

Bethan James, operations manager at Payne and Gunter, commented: “Now that spring has (just about!) arrived, barbecues have reappeared on the event agenda; however, for more informal events we would offer food stations, and one of these would be a barbecue station. The spring and summer months are always a time when people barbecue for themselves, and as

such clients want to see this option available at events – but not as the only choice.

“Last year’s Jubilee and Olympic celebrations made the quintessential ‘British’ afternoon tea and picnic very popular, and I can see that continuing in 2013. Pulled pork is also extremely popular at the moment, and pulled pork rolls are a really simple, yet trendy, addition to informal events.”

1879 Events Management manages the catering at Sunderland AFC’s Stadium of Light, and its executive head chef, Patrick Lesca, has noticed a surge in the popularity of Mexican and Asian food, with Spanish tapas and noodles ideal for informal events. He predicts this trend will continue throughout the summer, as it lends itself well to alfresco dining outdoors.

Create Food and Party Design predict a whole range of trends for 2013 including vertical BBQs that add a bit of showmanship and gourmet junk food, and it also says that eating your greens will be cool again.

Added Lulu Jones-Fenleigh, menu designer at Create Food and Party Design:

“Just like fashion, food follows trends. Some are good and some are terrible and some are just plain strange, but if you are clever and can combine the good and the strange we think, you have an excellent recipe for success. Our star dish of autumn/winter 2012 was a sirloin of beef with Cashel Blue and chard bread and butter pudding, and looking forward, we are thinking duck and hot cherry and beetroot summer pudding.

“We also think that street food will be big and we see it as the quirky replacement to the conventional BBQ. Back in October when we ate our way through the launch of KERB, the new street food market sensation at Kings Cross Boulevard, it got us thinking, so expect big things from the create ‘street’ movement this summer!”

But that’s not all, Create also predict a resurrection of classic recipes from history – think Heston and Dinner – so expect sippets, flummeries and heritage vegetables.

Yet, according to John Durden, managing director at Fare of London, organisers are more likely to take a conservative approach when choosing a menu. He explains: “Imagine going into a restaurant and choosing a meal on behalf of 200 people you have never met before. That is why I believe that organisers are in a

Flexible food options and a choice of dishes are key to any event

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25

Catering

difficult situation, and will always adopt a conservative approach when selecting a menu. This may be another factor in the rise in popularity of bowl food.

“We have also noticed small shifts in current menu thinking which include, less fussy descriptions of dishes whilst maintaining provenance without actually naming the field where the crop grew or the animal grazed,” Durden concluded.

Brief encounter Food is an imperative part of any event, and so it’s vital to get the balance of flavour and variety just right. So, bearing all of the above in mind, Stand Out presented a whole host of event caterers with two imaginary briefs and asked each to devise a menu of their own creation. Read on to discover what dishes have been suggested – we think you’ll find inspiration for your next event.

Stand Out tasked event caterers with creating a menu for a 120-person event that would take place in January. The business event for buyers would centre on networking with a drinks reception and dinner in the evening to be held at a private hotel.

1879 Events Management suggested a Burns Night theme with a thick Scottish broth, neeps, haggis and tatties and a single malt whisky sauce, a marinated loin of venison with braised red cabbage, Cranachan for dessert, a selection of border cheeses and coffee.

The Scottish theme has also been carried on by Purple Grape Catering, which took inspiration from the seasons to create a canapé reception and three-course dinner menu. The canapés would be served on

add flavour to your event

26 www.standoutmagazine.co.uk

sleek black canapé trays with sprigs of thistle to decorate. The staff would be in black with tartan bow ties and another sprig of thistle would be attached to their shirt over their left pocket as they served a traditional haggis on a sea salt crostini, carpaccio of venison and black truffle and espresso cups of parsnip soup with curry oil and onion basil.

For dinner, guests would enjoy smoked haddock and black pudding fish cakes, Arbroath smokie and cheddar cheese soufflés and cock-a-leekie soup followed

by Scottish lamb with crispy haggis or a wild mushroom and tarragon steamed pudding, and for dessert they could tuck into an oatmeal shortbread, whisky chocolate, Scottish marinated raspberries and whisky caramel or spiced winter fruit on a bed of creamy vanilla rice pudding.

Create Food and Party Design offered a whole host of choices with canapes including English chorizo madelines, warm fig and golden cross tart with winter truffle honey and Salcombe Bay crab and conference pear cannelloni. For starters, the company suggest roast monkfish with a citrus and shallot compote or a pumpkin and rosemary tart. For dinner, there’s a choice of squash, chilli and walnut ravioli, truffled curd cheese chicken kiev or pink roasted rump of lamb. And for dessert, a pink Yorkshire rhubarb chilled soufflé or a melt in the middle malted chocolate and banana pudding with salted caramel ice cream, bitter chocolate sauce, candied cherries and shortbread.

Delicious dishes Event number two and Stand Out issued the event caterers with a brief to devise a menu for a corporate, fun day for 200 people – the emphasis is on fun and some networking.

The location would be a sporting venue and because activities would be ongoing throughout the day, not everyone would be eating at the same time.

Peyton Events suggested cold lunch boxes with a range of sandwiches including smoked salmon, cream cheese, cucumber and rocket on bagel, goat’s cheese, pepper, hummus and caramelised onions on bloomer and soft boiled free range egg, herb and mustard butter on bloomer. Organic apple juice and a slice of carrot cake would be included too.

Sodexo Prestige, which manages the catering and food offer at The Headingley Experience, believe that with this kind of event, flexibility and choice are paramount.

The Sodexo team suggest a barbecue lunch with chargrilled king prawns, rosemary and

Food stations and street market food remain popular catering options

thyme marinated lamb steaks, Cajun-spiced ground beef patties with fried onions, Tuscan vegetable and halloumi kebabs with red pesto dressing and all accompanied by a selection of salads including curried rice salad, Danish fruit coleslaw, potato salad and purple sprouting broccoli and sugar snap peas with a fennel dressing. Strawberries and Chantilly cream would follow as well as a selection of mini Magnums and Cornettos.

Afternoon tea would then be served later in the day with honey roast ham and homemade piccalilli sandwiches, chocolate éclairs and summer fruit tarts for afters.

The Kia Oval in conjunction with caterers Levy Restaurants opted for food stations where potted portions could be served – the stations could be replenished throughout the day as people enjoy the activities.

Commented Maria Scullion, head of corporate sales at the Kia Oval: “We’d offer individual pots for lunch at food stations with live ‘theatre cooking’, where guests can see the chefs in action at wok and grill stations.”

For lunch, imagine Vietnamese prawn curry with jasmine scented rice, warm roasted vegetable cous cous salad with goat’s cheese and red pepper pesto, stir fried chilli beef with crispy vegetables and noodles or grilled chicken tikka skewers with grilled flat bread, yogurt and mint dressing.

A seafood station with smoked fish platters would also be served alongside antipasta with cured meats and roasted vegetables.

And to end the day a dessert station with Eton mess, summer berries and ice cream.

Feeling hungry? A wide selection of dishes have been suggested, which demonstrate heaps of food creativity.

We hope that the above menu suggestions have given you some food for thought.

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EVERYTHING CHANGES

FESTIVAL SUPPLEMENT

BEACH BREAK LIVE • OFF THE TRACKS • NOZSTOCK • LARMER TREE • SECRET GARDEN PARTY

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Nozstock has made changes to its camping offer

Everything changes UK festival directors reveal their plans for their 2013 events – hear from the organisers of Larmer Tree Festival, Nozstock, Beach Break Live, Off The Tracks and Secret Garden Party, as they look to improve their festival sites

F

estival organisers are faced with many decisions, but how do you know what to do for the best when there are so many factors that must be taken into consideration? Years ago, and organisers were judged on the standard of toilets and catering. Now, procurement and licensing

cause some of the larger headaches but that’s not to say that basic site layout, logistics and operational measures do not keep organisers awake at night.

Toilets, catering and site access will never escape the attention of punters – nor should such elements escape the attention of organisers – but when there’s pressure

Image courtesy of Danny North

Beach Break live will take place in Newquay in 2013

to sell tickets, increasing competition from a growing market and battles over artist exclusivity, juggler would be a more appropriate job title, don’t you think?

The UK festival market is extremely competitive – one wrong move could impact greatly on the experience of your audience – but there’s no such thing as an easy event.

According to James Shepard, festival director of Larmer Tree Festival, festival organisers face new challenges every year, and 2013 will be no different. Artist exclusivity is a problem and becoming more of an issue, hence he argues that curating the perfect festival line up will continue to get tricky, as more and more festivals launch and fight for a share of the same pound.

So, what are organisers doing to appeal to their audience and “stand out” in a crowd?

Shambala, which takes place from August 22-25, is never one to rest on its laurels and the organising team – Kambe Events – has always strived to make improvements. The 2013 event is no different, as it recently announced that it would be the first bottledwater-free UK festival. No bottles of water

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Festivals

Image courtesy of Joe Hulbert

Festivals

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will be on sale. Instead, the organising team has chosen to work with Frank Water to prevent over 10,000 plastic bottles being used and thrown away.

Shambala is asking all crew, artists and festivalgoers to bring a re-usable water bottle with them and, to make this initiative work, Shambala is installing more taps, providing free chilled and filtered water at all the main bars. For those who forget to bring a bottle, there will be a limited number of permanent water bottles for sale on-site, with all income going to water charity Frank.

Initiatives such as this go a long way to distinguish one event from another. With 2013 marking its 30th anniversary, the Beverley Folk Festival is also hoping to make an impression by moving to Beverley Racecourse in East Yorkshire. The move will allow this not-for-profit, family friendly festival to increase its audience capacity enough to help with its sustainability efforts.

Laura Whitewood, festival administrator at Beverley Folk Festival, says that by making use of all the new space available, it will offer a wider programme of music and activities to suit all ages and tastes.

The new location means that Beverley Folk Festival can introduce a new area for 11-18 year olds to showcase their musical talents, a main stage marquee will replace the event’s “Main Hall”, and more parking, and generally more space, will give its audience more room to spread.

Once again, the event – that takes place from June 21-23 – will use Iris Ticketing’s web-based ticketing system, which has resulted in over 90 per cent of ticketing sales being handled online. This has saved significant postage costs as well as time spent on ticketing administration and for festivals with limited resources, small measures such as this really help.

Explained Whitewood: “We set our budget and work extremely hard to make every penny count. With 90 per cent of tickets sold online now, we’ve been able to allocate the time we used to spend processing sales in house to other organisational tasks which helps us enormously.”

Ticketing and payment methods are big news this year – Off the Tracks, the family friendly festival near Castle Donington, has opted this year to introduce new payment methods including early bird tickets.

Explains John Atkin, one of the festival’s organisers: “For the first time we’ve introduced early bird tickets – we’ve always resisted this in the past, as our ethos has been to keep the price as low as we can

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for everyone. However, feedback from our punters indicated that there was a small number who would be willing to pay much further up front.

“We’ve also, for the first time, introduced a dual ticket, which allows people to pay for both Off The Tracks festivals, both the spring and summer event, in one early-bird payment. Plus, we’ve also done a joint ticket with Bearded Theory. The two festivals are a week apart in May, close-by geographically and our demographics overlap in places.

Rather than seeing them as rivals, we got together to offer a joint ticket. This offers buyers two festivals a week apart, with discounted camping available on our site. It helps to position the Derby area as a centre for quality independent festivals, and means we don’t need to spend money marketing to their audience, and vice versa – they send details of the ticket offer to their databases, we send it to ours.”

This is a perfect example of how two separate organisers, managing events in the same area can work together to engage audiences. And given last year’s challenging environment, perhaps more festivals should join forces and team up.

Image courtesy of Andrew Whitton

Cost considerations Last year was one of the most challenging for the outdoor events arena – the weather played havoc with event sites up and down the country, and it’s almost impossible to find someone who was not affected by torrential rain and muddy fields.

At a recent Association of Independent Festivals (AIF) Conference, Ed Dolman, event director at Secret Garden Party, suggested that there is a fear that if the UK events industry does not get a handle on wet weather solutions then festivalgoers will seek sunnier climes where events are cheaper and sunshine is almost guaranteed. It’s a notion that is not meant to instill fear and panic but it’s a reality check, and a small and very real warning to organisers that solutions must be discovered.

Just last month, the organisers of Creamfields, the Great Yorkshire Show and the Isle of Wight Festival announced that they are to spend more than £1 million on weather proofing their event sites – the three organisations revealed they will spend £500,000, £500,000 and £250,000 respectively to avoid the site conditions which plagued last year’s events.

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Sowing seeds of change Dolman and the team at Secret Garden Party have made changes to their event too

FEStivALS

But festival organisers face new challenges all the time, so says Shepard.

“We have changed the layout following our experiences last year with the weather,” he tells Stand Out. “We just want to make it easier to work on-site because we had a really wet load in and load out in 2012.

“For 2013, we’ve worked with the Rushmore Estate to put in new track and hard roads. And, we are also moving the site round so that areas are closer to trackways and hard standing.”

Shepard explained that he has a clear idea of how he wants to take the festival forward and market it. The five-day event, which takes place from July 17-21 at Larmer Tree Gardens, near Wiltshire, welcomes 4,000 people – Shepard and his team have cut down on print advertising and are building up Larmer Tree’s social media presence. But for Shepard, the key is to surround the event with people who share his ethos of quality and reliability, where cost is a consideration and not a driver.

Image courtesy of Andrew Whitton

– the festival, which takes place from July 25-28, was last year affected badly by the weather. In fact, so badly, that the majority of the event site had to be re-seeded. The site now benefits from new grass, which is hardier and has a stronger root system.

Explains Dolman: “We had to re-seed the site to get it back up to scratch but whilst we were there we thought that we might as well do some landscaping.”

The festival’s North East Arena and Beach Lake have been transformed, a diving board will also feature, and new stages with new musicians and programmers have been introduced. A landscaped amphitheatre is new for 2013, as are aerial walkways and a new-look spa. It’s all in a bid to keep the event fresh for returning “gardeners”.

Continues Dolman: “We’ve put in underground drainage, and also French drains, and new hardcore roads have been added. We’ve also altered our procedures because last year flagged up how serious the weather can be. We’ve made changes to our documentation and event plan to include measures on abandonment and had a bit of a reshuffle.”

The new site plans are designed to reduce queuing – simplified site designs will ensure festivalgoers can move around the Cambridgeshire site with ease and better access routes to the campsites mean the camping fields will be safer too.

Festivalgoers are seeking the ultimate party atmosphere

Explains festival co-ordinator, Ella Nozworthy: “We have decided to change the layout of our camping areas, specifically family camping, because it wasn’t in the best place and sound was an issue.

“This year, we will be adding a new entrance from the family campsite to the festival, which will mean festivalgoers will enter the site next to the kids area.”

But that’s not all, Nozworthy and her team have also taken the time to rename the campsites after local areas, and each will have its own feel. It’s in response to what had become a very noisy campsite – themed campsites will now indicate the type of experience a festivalgoer will get.

Camp vibe SPS Audio, Coast to Coast Security and ElectroSafe have all been contracted for Beach Break Live 2013

Camping is an area which has also been focused on by the organisers of Nozstock – the small, independent and boutique event that takes place from July 26-28 at Bromyard, Herefordshire.

Larmer tree’s James Shepard

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FesTivaLs

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Beach Break Live’s ian Forshew

“Party people may be greeted by a beat boxer when they arrive and those who like to chill out may chose a campsite with a violinist,” continues Nozworthy.

Nozstock organisers want to ensure that hardcore festivalgoers do not spoil the festival experience for those in search of a more relaxed environment, and so the campsites will dictate the vibe.

She continues: “Our emphasis is on taking care of people and providing the best service because we already know how to throw a good party.”

Making changes But according to Ian Forshew, founder of Beach Break Live, festival organisers are very limited with what they can do. That said, he has completely changed his annual event by moving it from a field site and into a town.

Beach Break Live, which has been held in Pembrey Country Park, Wales, for the last three years, revealed in March that it has a new home – Newquay.

With over 700 festivals taking place in the UK each year, it is no longer acceptable to simply provide a green grass festival to several thousand ticket holders, says Forshew. Beach Break Live 2013 will transform the idea of a traditional festival format and location. Taking over Newquay to become what Forshew has dubbed the first “UK music holiday”, Beach Break Live will feature entertainment including a main stage on Fistral Beach, secret sets in greasy spoons, street theatre, hidden rooftop raves, outdoor cinema, boat parties and dance arenas in kebab shops. There’s also a plan to light the harbour with underwater lighting.

Forshew argues that the traditional festival model was too restrictive, and that Beach Break Live 2013 will demonstrate just how versatile a festival can be.

“With a festival you are limited as to what you can do,” he adds. “You are building a town round a green field but Beach Break Live 2013 is building a festival into a town that already exists.

“By taking the infrastructure that exists in Newquay and adding creativity, well it changes the festival model. The festival no longer just happens in a defined space.”

For example, Forshew states that £150 of the average £200 festival ticket would be allocated to site infrastructure – by moving an event to a town, the income structure changes and venues make their income from food and drink sales and the vast majority of money made goes to benefit the local economy and not infrastructure suppliers, which are required to build a temporary town in a field.

The new model was just one reason why Forshew and his team opted for a change

of scene – but he also felt that the event needed to do something different and “stand out” amongst the other festivals that already operate in that market. By changing the model, Forshew believes he can offer something special again.

“Newquay is a beautiful fishing town with party town infrastructure. We did look at other locations such as Blackpool, Brighton, Croyd in Devon and Weston-super-Mare but Newquay offered us that atmosphere.”

Continues Forshew: “The festival world is changing; we need and want to bring our ticket holders more than just musicians on a stage. Beach Break Live has always had its community and the experience at its heart and over the years we have grown to become one of the biggest festivals in the UK. Now we’re playing the game changer, we’re bringing something that no one else can or will.”

Beach Break Live is set to bring significant income into Newquay and is working closely with the local council, Newquay BID and all Newquay businesses, clubs, pubs and community to ensure the event is beneficial to everyone involved. The model Forshew has adopted makes the event affordable, he says, and the new location has created a wider variety of ticket options starting from £40. The event is keeping capacity at 20,000 and a series of park and ride systems and shuttle buses will transport festivalgoers from their chosen accommodation to a number of venues within the town.

Forshew concludes: “We’re transforming not just Newquay but the whole experience, I cannot wait for what is set to be the ultimate music holiday. Imagine Rio Carnival surfing the perfect wave of Cornwall!”

Image courtesy of Danny North

Beach Break Live 2013 has adopted a new model to keep the event fresh

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Larmer Tree Festival is building its social media presence

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Festivals Events || Catering Catering||ATM’s ATM’s| |Staff Staff Festivals| |Concerts Concerts ||Venues Venues | Sports Events Eventbar barspecialists specialiststrusted trusted by by the best in the business Event business for forover over10 10years years Professional,self-contained self-contained operators operators Professional, millionpints pintspoured pouredevery every summer summer 33million Trustus usto todeliver deliveryou you the the best best return Trust CCeel leebbr raat ti n www.peppermintbars.co.uk || 0845 0845 226 226 7845 i ngg 1 10 0 Y Ye ea ar sr s| |2 20 00 30 3- -2 02 10 31 3 www.peppermintbars.co.uk 7845

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Snowbombing

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Having a (snow) ball One week, 14 unique venues, five mountain stages, four igloo raves, 18 spa pools and 639 kilometres of piste make up Europe’s largest snow and music festival – Snowbombing. The festival took place in Mayrhofen, Austria from April 1-6. Here, back fresh from the slopes, Stand Out takes five with Gareth Cooper, founder of Snowbombing, and talks logistics, sponsorship and, yes, you’ve guessed it, snow How did feedback from Snowbombing 2012 shape the 2013 event?

It didn’t really – the feedback from each year generally remains the same but we are our own biggest critics, so we try and keep the event fresh and exciting and do new stuff each year. We change venues around, create new ones, change production, book new talent. I think that it’s important for ourselves to keep the event fresh and that way it keeps us interested in our work, which in turn provides the customer with an even better experience.

it’s safe to say that Snowbombing takes place in an extreme environment. Any changes to site layout this year?

Well, we’ve moved a few mountains this year and took 1,000 metres off the top of the Ahorn and put them on the top of the

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Penken, which improved the skiing! Apart from that we have built a live stage for Barclaycard on the Ahorn where Kasabian played an acoustic set.

Any new additions?

The fact that the Arctic Disco was sponsored

by Barclaycard was a new addition, as it has never been sponsored before, unlike other stages, for example, the Forest Party was sponsored by Eristoff in 2012. Kasabian played at the Arctic Disco and that was something new and different, as it has only ever been DJ’s who have played on this particular stage in previous years.

Logistically, what’s the most challenging aspect that you have to deal with?

Logistically, it’s the most challenging event I know about – 5,000 people landing on a small town and the logistics are done by one team. The press, the artists and the

Snowbombing has a great reputation for having a great atmosphere

crew arrive 24/7 and we take care of that.

Normally people arrive at the gates but we bring them here – 5,000 punters brought here by Outgoing. We then build the stages, and create a world-class event in a different country and have to work with that town and its politics. It’s not easy but it’s a challenge and we pull it off every time.

How do you cope with the snow – do you have any

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SnoWbombing

Snowbombing’s stage is provided by Austria’s Fantasy Engineering

specific procedures to deal with it?

We need to be safe. We are very, very strict and don’t take any risks. For example, this year we had to cancel four parties because the snow was too dangerous. We use skidoos to move the production and acts, we use the lifts and gondolas to carry kit and we ensure all cars have snow tyres on.

The number one rule is don’t take a risk.

They work hard but have a great week. I think that it must be something to do with working in a different place.

Which suppliers do you work with?

Ear to the Ground is responsible for event production. PA and lighting are supplied by Audile. Acre Jean provide the drapes and we use Stardes for trucking. Digital Insanity

We need to use the environment to our advantage, as it’s what makes us different to any other festival Tell me more about the mountain stages and igloo raves – operationally, how difficult are these elements to organise?

We build igloos that hold 400 people and these are the things that make the event different. We have five stages on the mountains, one of them being a London bus where Norman Jay played. We had a stage for Kasabian, who played to just 500 lucky people. We need to use the environment to our advantage, as it’s what makes us different to any other festival. We do it quite well and there is not much more that we could do on the snow within our budget. It’s hard work too, as conditions are not easy. We try and use the same people each year and in total about 150 people make up the staff that are out there.

Snowbombing comprises one mad week of snow and music

and keeping the momentum up for both crew and punters. We also keep things fresh by playing around with different venues and stages. For example, last year we introduced Rompa’s Reggae Shack Up and this year we built a stage on top of a mountain 6,000 feet above sea level, outside the Barclaycard Arctic Disco, where Kasabian played an intimate gig. We like to switch things up a bit. That’s what makes it a totally unique and one of a kind festival.

create our video content and Picture Works provide the video hardware. We are insured

by Doodsons and our comms are by NRB. Our staging and fireworks are provided by Fantasy Engineering and Design Fireworks, both based in Austria.

To what extent do the sponsors get involved?

Barclaycard is one of the big sponsors for 2013 and, of course, it took over one of Snowbombing’s most prestigious stages – the Arctic Disco. Rekorderlig is another sponsor, which had great presence at the festival. You often saw people walking around with cider packs on their backs, providing cold revellers with warm cider.

How do you keep the event fresh?

By making it interesting for us to work on

Snowbombing attracts a demographic of mid-20 somethings

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Bars

Behind bars Organise an outdoor event and want to know the best way to run your bar? Read on and discover useful advice from bar providers and experts on some of the issues, which may impact on the overall experience of your audience Get the right balance with the number of bars – of course, it’s key to always have a bar within reach, but too many create unnecessary costs and inefficiency, so says Adam Hempenstall, director of Peppermint Bars. Have a look at the event site plan and play out scenarios and

Bar staff are your frontline and will interact with your visitors more than any other supplier you contract, so choosing the right bar provider is key

and egress points at different times of the day and staff them accordingly. Check the festival programming – which bands and artists are playing on which stages, when – and staff your bars accordingly, be re-stocked and prepared for surges when acts switch over.

There is little point in stocking a drinks product that is completely out of kilter with your audience measure the distance to the nearest bar from various points in the site. Commit that the customer is never more than “X” minutes from getting to a bar. Then look at signage! Look at crowd flows, busy ingress

Manage your queues – it sounds obvious, but it’s the single biggest thing that should be focused on, adds Hempenstall. Ensure that your bar company has a comprehensive contingency for peak

stock products which match your audience – is the drinks brand right for your event?

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Bars

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times and pro-actively reacts to when queues build. Generally, customers don’t mind waiting a few minutes if they can see the staff are working quickly and efficiently.

Ensure that your busiest bars have the most experienced staff, a good back of house team and the best managers – and critically, ensure that product is going over the bar quickly. For example, Peppermint Bars use computer modelling based on historical data or “matched” events – based on tried and tested formulas, considering product mix/type, drinks per server per hour, spend profile and bar configuration. Spend some time at the bars and time how long it takes to get a drink across the site at different times. Identify the problem areas and react.

Adjacent to the main stages, bars should be simple, fast flow bars, explains Tim Stevens, who heads Arribar! – a venture providing and operating bars for festivals. Elsewhere however, the better festivals are now providing bars with a real personality – these must have interest, furniture and a sense of style. Set-ups like this become real destination bars for festival-goers, adding a different dimension or reinforcing the atmosphere and feel of the

interact with more than most suppliers on site!) have a negative experience every time they get a drink? No brainer.

Is the sponsorship deal right for you? – Hard cash from anyone in this market is welcome, but ask yourself if the drinks brand is right for the event? There is little point in stocking a product that’s completely out of kilter with the crowd – for

Generally, customers don’t mind waiting a few minutes if they can see the staff are working quickly and efficiently event. Examples can include a Moroccan Kasbah, a sophisticated Chicago speakeasy, Russian ice bar or a Moulin Rouge-inspired burlesque bar – all easily possible and dramatically different!

Bar staff – often overlooked, but one of the most important aspects to get right – they are your “frontline”. Ask what experience do the staff have? How many events have they worked? What training have they been given? Who is managing them? Everyone has to start somewhere, but there is no substitute for good natured, experienced and charismatic bar staff that return to work event after event because they are looked after and enjoy their work.

They leave the customer with a positive experience, which ultimately leads to repeat custom and push in spends. Why spend all that money on lovely production if the bar staff (who, let’s be honest the customers will

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example, a rose wine sponsoring a heavy metal festival or an energy drink sponsoring a classical music concert. Think of the long term that will benefit you – and critically – your customers, not just a quick cheque, says Hempenstall. Check that the deal isn’t being paid for through over-inflated stock prices and ask what else they can bring to the party. Social media shouts? Database mailouts? Pre-festival competitions? Free stock for your green rooms and VIPs? It’s all in the planning – get all of your plans on paper, explains Oliver Soanes, director of Eagle Hospitality. Do you want a themed or mass service bar? Plan everything from the type of structure or trailer you require to the size of the optic measure.

Make a list, which includes refrigeration, back bar equipment, receptacles, power and even plan your cable runs so that you have enough distribution.

Plan your perfect bar, from the type of structure needed to the measures of alcohol to be served

If you are running a festival bar get a flexible and free-thinking partner on board, adds Stevens – they can profile the type of people who would volunteer their services for free in exchange for a weekend ticket and camping. This will allow a liquor sales partnership between the bar operator and organisers, within which the organisers get a much enhanced return as neither party are weighed down by staff wages.

Value for money – OK, so food and beverage prices in general at events are often more than you pay at your local boozer, but it’s all relative. If every promoter charged £2 for a pint or a burger, the show wouldn’t last very long. But giving the customer perceived “value” is important, explains Hempenstall. Product mix across the site is key. Give customers the choice of a cheaper product, often they’ll choose the premium product anyway – but choice is key. Don’t clutter the big volume bars with specialist products – it slows down service, keep it simple – but on the periphery, specialist bars you can go to town. Offer them new drinks and link in with caterers.

Offer take away vessels for the campsites, fruit-based/vitamin “morning” drinks for the campers, food and ale matching, frozen cocktails, the Sunday papers at the real ale bar… it’s the little things that go a long way.

Make sure you have a toilet at the back of your bar for staff to use, adds Soanes, because if staff need to go to the toilet during an event you can lose them for a while if they have to fight the crowds.

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ADVERTISEMENT FEATURE

Flying high Flying Hire is set to launch a green energy solution this May. Here, the company details its continued growth within the events industry

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irectors, Lindsay and Joe Nearn began Flying Hire over 11 years ago as a small tool and plant hire business.

During the day Lindsay would work on promoting the business to new clients, and would then spend the evening running a hospital ward as a sister. Joe was a man with a van, making deliveries, as well as an engineer servicing tools and plant machinery. After seven years the plant hire market became saturated with machines being hired out at low rates: The business needed to find a way to grow.

“After a very long night and a good bottle of red wine, Joe and I decided that it was time for the company to change direction,” commented Lindsay. “There was no room for manoeuvre within plant hire – customers just wanted a digger to be dropped off and collected. But we spotted a gap in the market. Event customers wanted a service with good quality machines and qualified engineers on-site ready to deliver quickly, work fast on-site and sort out any issues before they become a problem.”

Lindsay gave up her job at the hospital and decided to devote all of her time to growing the business. The couple sold the plant equipment and re-invested in more equipment. With the mission statement “Temporary power, permanently guaranteed”, they began building the team

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they have today with an eye on highlyqualified engineers with events experience.

Flying Hire’s generator and tower light fleet has significantly increased since the company began. The business is now a leading, independent provider in the events industry delivering across the UK using its own drivers and transport. The machines are easily identified on-site – not just because they are immaculate and have a distinctive pillar-box red colour – but each is individually named so that customers can ask for their favourite machine.

“We never send our machines out on construction jobs, image is so important to our customers and so that is our priority too,” explained Lindsay. “Our engineers are uniformed, experienced and knowledgeable about events. We would never send a machine covered in concrete and billowing black smoke. Our generators are regularly serviced and fitted with the latest features including remote performance monitoring and synchronisation capability. Our tower lights are built to our own specification and include dusk ‘til dawn operating control and mast, wind speed drop safety features.”

Flying Hire has an impressive CV ranging from a secret Tom Jones gig at Paint the Town Black to powering Jessie J concerts, Waddington Airshow, and even a live broadcast at the opening of the Football Association’s Saint George’s Park.

Flying Hire offer advice on the best power, electrical infrastructure and distribution management solutions for your events and projects. For more information, call Lindsay Nearn on 01522 778899, follow the team @flyinghire on Twitter, email lindsay@flyinghireevents.co.uk or visit www.flyinghireevents.co.uk

Flying Hire is always looking for ways to improve its service and has recently achieved NICEIC status and is working towards ISO 9001.

With more customers looking for a green energy solution, Flying Hire is launching a “lean green, step down machine” at Glastonbudget Festival in May. This special synchronizable 40KVA generator is for use when the sound and lights are on standby and the demand for power is significantly decreased. By stepping down to a smaller generator there is less power demand and organisers utilise more of the generator’s capacity, so the machine is more efficient and saves money. The machine is capable of running on bio-diesel made from recycled vegetable oil, making it carbon neutral.

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viewpointS

Is it Scotland’s time to shine?

Martin Dare, managing director of Rural Projects, and National Outdoor Events Association member, suggests that industry is London-centric and organisers should look north of the border

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here were some great networking opportunities at the recent National Outdoor Events Association Convention. The event reinforced the “regional variation” that exists in the UK. Of course, that might be a reason why there’s a referendum on Scottish independence approaching! The events industry is no different. Looking at things from north of the border the industry appears very London-centric and that does cause frustration at times.

I enjoyed experiencing the post Diamond Jubilee and London 2012 high that existed and I am pleased that the UK industry might gain strength from last year’s successes.

Unfortunately, that feel good factor has not

had the same impact north of the border.

The commercial benefits from 2012 are less obvious. Scottish events that coincided with the Jubilee or Olympic Super Saturday suffered predictable consequences and while most suppliers showed loyalty to longterm customers some abandoned smaller operators for the one off Olympic pay out.

Scotland has an active events scene but it operates on a different scale. You only have to look at occasions when England-based organisers have tried to apply their scales of operation to the Scottish market to know that approach isn’t going to work.

Of course, it is easy to sit on the sidelines and complain but I want to convey a more positive message. It is up to the Scottish events industry to put itself on the map

Martin Dare

and win contracts here in Scotland and elsewhere. NOEA is working hard to promote the industry, but since the demise of QD’s Main Event I feel a platform for the industry to present itself in Scotland has been absent. I would like to see that change and with the Ryder Cup and Glasgow 2014 maybe there is an opportunity for Scotland to have its turn tin the spotlight.

Tunnel vision Should the events industry ignore the Chancellor’s gloomy outlook?

Dale Parmenter, MD of drpgroup, and Eventia vice-chair, believes that the Government should take note of our industry’s successes

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here’s light at the end of the tunnel is one of my favourite quotes from last year – it was the saying I used to describe our industry in a challenging time, but one which brought so many memories. 2013 has kicked off rapidly and promises to be a great year, yet it seems Chancellor Osborne has different ideas.

After releasing his forecast budget for 2013, he predicts economic growth in the UK to be 0.6 per cent, half of what he had predicted last year. I can only speak on behalf of the drpgroup, which has seen a 40 per cent increase in turnover. Does this prove our industry is returning? It is clear there is still continued pressure derived from extremely short lead and turnaround times

for projects and proposals and this doesn’t seem to be changing. This is a scenario that the events industry is facing and as an industry, we have adapted and have begun to see this as the new “norm”.

But this still doesn’t give any clarification as to why Chancellor Osborne is forecasting such a low level of growth. Event budgets available are still not as fruitful as they were three years ago, but business is there for those willing to innovate to attract it.

The service sector in the UK currently makes up 70 per cent of UK GDP and research carried out by Eventia in the past few years values our industry at around £40 billion. We’re growing faster than the economy and perhaps it’s time for Government to take notice of our huge

Do you work in events in Scotland? Do you see a difference in how events north and south of the border operate? Let us know your opinion, visit www.standoutmagazine.co.uk

Dale parmenter

economic contribution and the intrinsic value we bring to this country.

Our expertise should be at the forefront of the minds of British businesses and we should be able to use our 2012 successes to progress, develop and continue to professionalise our industry.

Whether this is playing a more active part in our industry associations, taking on new talent and adopting the latest technology, investment and innovation for all events and communications businesses will be vital for growth in 2013.

It is safe to say that the events industry is more resilient following a challenging five years. The hard work has to be put in to reap the rewards. But for the events industry, I believe we can see light at the end of the tunnel, despite the Chancellor’s rather gloomy looking outlook.

www.standoutmagazine.co.uk

45

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46 www.standoutmagazine.co.uk

staying Cool

Cool runnings As winter and Christmas festivals increase in popularity, Stand Out talks to organisers about their appeal and discovers how to stay cool when an event hots up

t

here’s no doubt that combining ice and Christmas to create a winter festival is growing in popularity – you only have to look at the success of Winter Wonderland Hyde Park from PWR Events, which saw thousands flock to the capital, to see how such events capture the imagination. Naturally, the huge ice rink flanked by 100,000 pea lights proved somewhat magical to visitors, but does the creation of an ice rink provide a big enough draw to guarantee your event’s a success?

Throughout London, ice rinks pop up in December and January to entertain the masses. Somerset House, the Natural History Museum and Canary Wharf prove popular and Warwick Castle and the Eden Project have seen thousands enticed by the romance and fun associated with skating.

Liverpool One is a shopping and leisure destination, which opened in 2008. It has an average weekly footfall of 550,000, and a five-acre park in which it hosts a range of events. In 2012, the events team chose to create an Ice Festival within the space in

a bid to add some extra sparkle over the extended festive period.

The Ice Festival comprised the UK’s largest real ice slide, ice gallery with ice sculptures, Santa’s Grotto, Alpine Ice Rink and pop-up real ice bar. And all developed with the help of The Ice Box. A massive 25 tonnes of crystal clear carving ice was used to create the ice bar, ice gallery and carving displays. The rink held approximately seven tonnes of ice, covering over 600 square metres, and the ice slide measured six metres high and four metres wide.

Such was the festival’s success that plans are afoot to bring the slick operation back, bigger and better. Explained Philip Hughes, founder of The Ice Box: “Last year was the first year that the event took place, and we made some key learnings. We know that we have to tweak the layout, we know that we want to make the link between the main shopping area and the Albert Dock more visually appealing and we want some of the elements to appeal more to adults.”

With that in mind, Hughes signals that the pop-up ice bar will be bigger and there are

Do you know what it is yet? an ice sculptor sets to work

plans for the 35-metre ice slide to be higher, meaning that adults will pick up greater speed and experience more of a thrill as they hurtle down the attraction. But as much as that’s the case, Liverpool One and Hughes also acknowledge that the offer for younger

Crystal clear

www.standoutmagazine.co.uk

47

staying cool children needs some examination because small children need to be entertained when footfall peaks. It’s all about creating an experience that will leave visitors with many happy memories, and that’s the key.

An estimated 100,000 people visited the Ice Festival – The Ice Box worked with GDC, Kro Catering, Corvus Security and Cool Energy on the project. Cool Energy provided the vital cooling equipment and temperature control needed to keep the attractions frozen over. Up to 180 people took to the ice per session on a rink measuring 20m x 40m, and Corvus’ reporting has already identified alternative ingress and egress points to ensure a smoother process when the event returns in 2013.

ice to see you The Ice Box has been involved in creating and producing live events, specialising in ice related installations, ice rinks and festivals

ice events carve a way forward

48 www.standoutmagazine.co.uk

for over 19 years. In 2012, Hughes and his team created an ice rink for Cambridge City Council – year one of a three-year contract – and the company is also instrumental in the London Ice Sculpting Festival. The 2013 event took place from January 11-13 at Wood Wharf, and welcomed thousands of people to the fifth annual event who came to watch ice sculptors from all over the world compete in a chilling environment.

The Ice Box delivered the production, management, and around 40 tonnes of ice, for this ever-increasing event, and its team of “cool dudes” managed an ice graffiti wall and live carving of several ice sculptures, and its kings of cool managed ice chess too.

Hughes proved that there’s more to ice than water and added: “We produce our own smaller blocks of ice but we have to import the larger blocks of ice because they are so huge. We use 12, two-tonne blocks of ice for the ice sculpting festival. Each

the london ice sculpting Festival is looking for sponsors

ice sculptors interact with the crowd

block takes three weeks to freeze and it’s then shipped over in freezer transport.

“For ice sculpting the ice needs to be clear – the oxygen needs to be removed from the water by machine. The water is agitated and stirred, which is why it takes so long for the water to freeze. We make our own smaller blocks of ice, load them onto a temperaturecontrolled vehicle and unload them into a freezer room ready to be used.”

Hughes confirmed that he is looking to make the London Ice Sculpting Festival more commercial – he is looking for sponsors. For now though, he is working on pitches for winter festivals and ice rinks, as he believes that the race to create ice rinks and ice slides will hot up. Organisers are vying for a slice of ice action, but that takes more than an ice rink and some theming – it takes a cool head and customer service.

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SociAl iNSightS

Tweet with personality Social media research has once again proven how popular the medium is. But does using social media actually help you to do your job and do your messages have personality?

A

n interesting statistic jumped at me the other day – I read that 87 per cent of companies put anti-social people in charge of social media campaigns. And that’s why they fail.

But has it occurred to you to put personality behind the comments and tweets?

Clear, relevant and engaging messages are key if you are looking to interact with potential visitors. A study by NextStage Evolution found that the majority of companies with failed social media campaigns got the cheapest or least experienced help that they could find, so should you be trusting your brand’s Twitter feed to the intern?

According to a Ragan/NASDAQ QMX Corporate Solutions survey, more than a quarter of those questioned are not satisfied with their social media presence, and one reason for this lack of satisfaction is that there’s not enough manpower within a firm to stoke the social media flames.

It was found that the major goals of a social media campaign are to increase brand awareness, increase traffic and improve reputation. But if you believe further research from Professor Joe Nandhakumar of Warwick Business School, this should not be a problem – he argues that social media helps people to work rather than hinders.

Nandhakumar’s paper found that the flexibility social media gave in the workplace fitted in with the demands of the modern world where, frequently, jobs are no longer a straightforward nine-to-five affair. And events professionals know that only too well.

50

www.standoutmagazine.co.uk

Does social media help you to do your job? Do you actively engage with your visitors, or do your tweets lack any sense of personality? NextStage Evolution believe that brands that attempt to contain or steer conversations only stand to lose, as do those which think that all social media networks are the same.

PQ Media and uberVU complied a Top 100 Brands in Social Media list last year – restaurants, beverages and technology companies were the big social media winners of 2012 with young consumers being responsible for the majority of the conversations. The study found that the top brands generated 56.7 million online and mobile social media mentions from July to December 2012 while global social media impressions totalled 83.59 billion in the six-month period. Although women spend more time on social media, men initiate more online and mobile social media conversations about the top 100 brands, accounting for 55 per cent of the total.

So, what does this mean for events and social media activity? For starters, it highlights the importance of being clear in your message, as the power of social media continues to grow. Secondly, it will cause some to question how much reach smaller brands can achieve when others dominate so heavily. Thirdly, it should make you more determined to identify who your key audience is so that can be sure you’re engaging with the right people. And lastly, you should ensure that your social media guru and the campaigns you create have personality. Office bores, beware…

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Inflate your event: Win dry hire of an Airtechs inflatable

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irtechs has been established and working within the events industry for over 35 years. It specialises in giant inflatable decor and is the only UK company to offer life-like inflatable creations. Airtechs can completely transform any event and its decor is suitable for indoor and outdoor use. The company manufactures all of its creations from its warehouse in Suffolk but provides organisers across the globe with stunning inflatable creations that transform even the most unique event spaces.

Fantastic for a range of different events, Airtechs has supplied decor from private parties to some of the biggest events in the world. Over the years it has built up a large range of stock inflatables and has supplied to events, parties and touring productions, all over the world, small and large.

Not just an inflatable hire company, Airtechs can also custom build inflatables

to your specifications. But that’s not all.

Airtechs also offer an inflatable dome with PA, lights and decor.

The inflatables are quick and easy to install and pack away surprisingly small, making them perfect to transport. But do not let that fool you – their impact is huge and the creations are a great talking point.

The Suffolk-based company has recently launched a mobile bar service and its new event catering outlet, The Hot Fire BBQ. Perfect for big parties or festivals, the bar can be as big or as small as you require and Airtechs specialise in theming the bars too.

The Hot Fire BBQ is a gourmet BBQ service, which creates a fun, summer time BBQ feel.

This month, one lucky Stand Out reader can win free dry hire of any item in stock at Airtechs*. So, if you would like to transform your event with a life-like inflatable creature or creation, enter this competition by visiting www.standoutmagazine.co.uk or simply fill in the coupon on the left hand side.

Terms and conditions: There is no cash alternative. There can only be one winner and the competition organiser’s decision is final. *The prize entitles the winner to free dry hire of anything in stock at Airtechs, subject to availability, but excludes its teacher, dragon and orb inflatables. The prize includes free delivery and collection up to the value of £150 and also includes the hire of a fan. Set up costs, extra cables and rigging equipment are not included in the prize. Standard terms and conditions apply.

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2:36

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Awkward Entertainments presents Professional Funfairs for festivals, corporate hire and many other events. Full UK coverage www.hireafunfair.com • www.wantafunfair.com www.dodgemhire.com • www.carouselhire.com Email: funfairs@awkwardentertainments.com Tel: 01904 744448

NEVER AGAIN… GreenTek

Use Ground-Guards The proven temporary roadway system to keep your events on track, whatever the weather!

Complete temporary event power solutions

• Festivals • Airshows • Sporting Events • Corporate Events • TV/Film Movie silent generator, distribution and cabling hire

T: 0845 867 9373 www.starpowergenerators.co.uk

FURNITURE & PROP HIRE

t. 020 7326 7998 e. george@ivbdirect.com w. ivbdirect.com

Tel:

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0113 267 6000

www.ground-guards.co.uk

Russell & Twining Blooms Ltd Exhibition Florists “A plant for all reasons”

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Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

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As specialists in providing refrigeration services for all major exhibitions and events, we have the knowledge and expertise to cater for all the varying needs within this niche sector.

We also specialise in cut flower arrangements, from small posies to large pedestals.

Call us for ideas and quotations.

With the large range of equipment available within our rental fleet, Lowe Refrigeration are sure to have the solution no matter what your requirements.

For further info call us on:

T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com

+44 (0) 2892 604619 mail@loweref.co.uk www.loweref.com

To Showcase your services call 01795 509113

WORLDWIDE REFRIGERATION

SHOWCASE Buggy Hire UK

by Tractor Hire Ltd

ONE OF THE LARGEST UK FLEETS OF 4X4 BUGGIES • 4 and 6 Seated Vehicles Available • Petrol, Diesel and Electric Vehicles • 24 Hour Support or Technician on-site • Full Service Before and After every Hire • Wide range of buggy trailers available

HIGH CLASS FACILITIES FOR ALL OCCASIONS Hirers of luxury toilet trailers, event toilets and indoor vacuum Flexiloo systems. For more information and an instant quote, please contact us on: Also Large Fleet of Electric Vehicles

Tel: 01633 680754 Email: info@buggyhireuk.com

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Tel: 01494 526065 www.luxury-toilets.co.uk 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1 info@luxury-toilets.co.uk 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1

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CONNECTIONS CONNECTIONS The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar. com W: www.thebarbazaar.com

AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

UK Mobile Bars T: 01227 701042 E: info@ukmobilebars.com W: www.ukmobilebars. com

Hot Fire BBQ T: 01986 835724 M: 07507772345 E: info@hotfirebbq.com W: www.hotfirebbq.com

CATERING EQUIPMENT HIRE

Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, StratfordUpon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www. seamlessplasmawall.com

Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: nigel.markey@markey. co.uk W: www.markey.co.uk PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

BALLOONS, BUNTING & FLAGS B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks. co.uk W: www. welldressedtables.co.uk W: www.spaceworks.co.uk

BARS

Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@ peppermintbars.co.uk W: www.peppermintbars. co.uk Premier Events Bars Ltd T: 01423 871031 W: www.premiereventbars. co.uk

CORPORATE ENTERTAINMENT Xtreme Vortex 26 Littleheath Road, Bexleyheath, Kent, DA7 5HF T: 0203 589 6303 E: events@xtremevortex. co.uk W: www.xtremevortex. co.uk

Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: info@feedeasy.co.uk W: www.feedeasy.co.uk Twitter: @FeedEasy

Saville Audio Visual T: 0870 606 1100 E: hire@saville-av.com W: www.saville-av.com

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

Easy Conferences Ltd 13 Bone Lane, Newbury, Berkshire, RG14 5ND T: 01635 523680 T: 01635 523647 E: Natalie@ easyconferences.biz W: www.easyconferences. biz

CATERERS

AV & CONFERENCE RENTAL

AV & SOUND EQUIPMENT HIRE

CONFERENCE & EVENTS CENTRE

COMPUTER SOFTWARE

TSS Event Hire Software all Hire & Event CAD

TS Solutions Limited 74-77 Station Road Workshops, Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com Event-Staff Unit 27, Space Business Centre, Tewkesbury Road, Cheltenham, GL51 9FL T: 0870 415 1001 F: 0870 415 1002 E: info@event-staff.co.uk W: www.event-staff.co.uk Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: info@showforce.com W: www.showforce.com Silverback Events Ltd F116 Pressrooms, 23 New Mount Street, Manchester, M4 4DE T: 0844 561 7939 F: 0161 9534001 E: info@silverbackuk.com W: www.silverbackuk.com The Mercury Recruitment Network 19a Regent Street, Rugby, Warwickshire, CV21 2PE T: 01788 229988 F: 01788 2299861 E: admin@mercurynetwork.co.uk W: www.mercury-network. co.uk

Connections is sponsored by

Connections is sponsored by

DRAPING

EVENT MANAGEMENT Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: info@cover-it-up.com W: www.cover-it-up.com

EVENT DESIGN & PRODUCTION Partridge Events Ltd 145 -157 St John Street, London, EC1V 4PY T: 0845 308 2427 E: jacqui@partridgeevents. co.uk W: www.partridgeevents. co.uk

EVENT ENTERTAINMENT Motorcycle Trials Display Team New Hey Farm, Whitewell, Nr Clitheroe, Lancs, BB7 3AU T: 07854553151 E: sales@inchperfecttrials. co.uk W: www.inchperfecttrials. co.uk PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents. co.uk W: www.sunshineevents. co.uk The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www. messhamswallofdeath.com

EVENT EQUIPMENT HIRE EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com Speedy The Parks, Newton-leWillows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices. com

Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com Tracy Lavin Events 10 Bridgefield Avenue, Wilmslow, Cheshire, SK9 2JS T: 01625 538999 F: 01625 521759 E: info@tracylavinevents. co.uk W: www.tracylavinevents. co.uk

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@ paramedico.info E: allan@medcraft.org W: www. paramedicoevents.co.uk

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations. co.uk W: www.neoncreations. co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane, Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions. co.uk W: www.tseproductions. co.uk

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth, Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect. com W: www.rtbflorists.com

EXHIBITION & PROMOTIONAL TRAILERS DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 E: enquiries@dwtexhibitions.co.uk W: www.dwt-exhibitions. co.uk

EXHIBITION STAND DESIGN / BUILD Aris Design & Management Ltd Cantium House, Railway Approach, Wallington, SM6 0DZ T: 0208 544 4137 E: hello@arisdesign.co.uk W: www.arisdesign.co.uk DCE Group Ltd Unit 12, Hambridge Business Centre, Hambridge Lane, Newbury, Berkshire, RG14 5TU T: 01635 230020 T: 01635 523647 E: Matthew@dcegroup. co.uk W: www.dcegroup.co.uk

CONNECTIONS EXHIBITION STANDS / DISPLAY

EXPERIENTIAL MARKETING

Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: info@aluvision.com W: www.aluvision.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace. com W: www. skylinewhitespace.com

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com

FABRICS B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@ bbrown.co.uk W: www.bbrown.co.uk

Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 E: enquiries@dwtexhibitions.co.uk W: www.dwt-exhibitions. co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill, Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire. co.uk W: www.1stdefensefire.co.uk

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@outthereconcepts. com W: www.outthereconcepts. com Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace. uk.com Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@strathmore exhibitiontrailerhire.com W: www.strathmore exhibitiontrailerhire.com

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore. com

FLAGS Sailflags Cornwall T: 01736 719111 E: info@sailflags.co.uk W: www.sailflags.co.uk

FLOORING & FLOOR COVERINGS Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk

Grassform Little Woodbarns Farm Yard, Green Street, Fryerning, Ingatestone, Essex, CM4 0NT T: 01277 353686 E: sales@grassform.co.uk W: www.grassform.co.uk GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk Ikadan UK Ltd P.O Box 6173, Innovation Centre, Gallows Hill, Warwick, CV34 9PP T: 01761 415389 M: 07775 332470 E: rm@ikadan.co.uk W: www.ikadanfloor.com

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight. com W: www.productionfreight. com

FURNITURE / HIRE A Furniture On The Move Aardman Animations Gas Ferry Road, Bristol, BS1 6UN T: 0845 459 9875 E: Ian@ furnitureonthemove.co.uk W: www. furnitureonthemove.co.uk A Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ welldressedtables.co.uk E: sales@spaceworks. co.uk W: www. welldressedtables.co.uk W: www.spaceworks.co.uk City Furniture Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture. co.uk W: www.conceptfurniture. co.uk

Connections is sponsored by

Connections is sponsored by D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-onSevern, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture. co.uk W: www.d-zinefurniture. co.uk

HEALTH, SAFETY & TRAFFIC MANAGEMENT RSS Events Brackenwood Centre, Bradshaw Lane, Preston, PR4 3HQ E: info@rssevents.co.uk W: www.rssevents.co.uk

Evolution Dome T: 0844 335 1933 E: info@evolutiondome. co.uk W: www.evolutiondome. co.uk

HEATING & COOLING SYSTEMS

INSURANCE BROKERS

Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk

Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@ europainternational.com W: www. europainternational.com/st

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Furniture Hire UK Millmoll House, Crabtree Manorway South, Belvedere, Kent, DA17 6BJ T: 0844 567 5744 F: 0844 567 5751 E: lv@furniturehireuk.com W: www.furniturehireuk. com Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness. com

FURNITURE SALES Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture. co.uk W: www.fiestafurniture. co.uk

INFLATABLE STRUCTURES

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured. com Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor. com

IPAD DISPLAY SYSTEMS Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@ eurostanddisplay.com W: www.eurostanddisplay. com

MCS Central Europe Sp. z o.o. ul. Magazynowa 5a 62-023 Gadki, Poland W: www.masterheaters. co.uk Templine Unit 3, Chipping Edge Industrial Estate, Chipping Sodbury, Bristol, BS37 6AA T: 01454 323440 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@ theprojectionstudio.com W: www. theprojectionstudio.com

HEATERS & DEHUMIDIFIERS Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: sales@krolluk.com 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH W: www.krolluk.com

LED SCREENS adi.tv Contact: Lauren Jackson T: 0800 592 346 E: info@adi.tv W: www.adi.tv

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T: 084585FMFQIPOF 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk29/7/08 11:01:26 AM ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

LIGHTING Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com

CONNECTIONS Just Lite Productions T: +353 1 8068333 E: info@justlite.com W: www.justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com We supply our own transport & can deliver anywhere in the UK.

LINEN HIRE

The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany. co.uk W: www. eventmedicinecompany. co.uk

PORTABLE TOILET HIRE City Linen Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees. co.uk W: www.fewsmarqueespremium.co.uk Greenhill Events Ltd The Old Dairy, Warren Farm, Winchester, SO21 1JD T: 01962 777812 E: info@greenhillevents.co.uk W: www.greenhillevents.co.uk The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www. thedomecompany.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 01565 682 318 E: information@redcross. org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical. com W: www.locationmedical. com St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org.uk W: www.sja.org.uk

A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Four Jays Group Barling Farm, East Sutton, Nr Maidstone, Kent, ME17 3DX T: 01622 843135 E: enquiries@fourjays.co.uk W: www.fourjays.co.uk Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: hire@loosrus.co.uk W: www.loosrus.co.uk Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

POWER DISTRIBUTION Rubber Box Co Ltd 39C Churchill Way, Lomeshaye Ind. Estate, Nelson, Lancs, BB9 6RT T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: events@aggreko.co.uk W: www.aggreko.co.uk Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators. co.uk W: www.eurogenerators. co.uk

Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix. co.uk W: www.eventelectrix. co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@ fourthgenerationltd.com W: www. fourthgenerationltd.com HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@ hpestechnical.com W: www.hpestechnical. com Morris Site Machinery Limited Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@morrismachinery. co.uk W: www.morrismachinery. co.uk Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline. co.uk W: www.thepowerline. co.uk Pure Power T: 0845 257 2811 E: info@purepower.org.uk W: www.purepower.org.uk Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@ starpowergenerators.co.uk W: www. starpowergenerators.co.uk Templant Ltd Hillgrove House, 37a Nazeing, Essex, EN9 2HB T: 0844 561 6344 E: info@templant.co.uk W: www.templant.co.uk

Connections is sponsored by

Connections is sponsored by Templine Unit 3, Chipping Edge Industrial Estate, Chipping Sodbury, Bristol, BS37 6AA T: 01454 323440 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

G4S Events Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T:0800 085 9899 E: sales@uk.g4s.com W: www.g4s.com/ukevents

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The Edge (Systems) Limited Windsor Place, Penarth, Cardiff, CF64 1JL T: 029 2070 8702 E: sales@theedgesystems. co.uk W: www.theedgesystems. co.uk 5FNQMJOF -UE JT POF PG &VSPQF T QSFNJFS FWFOU FOFSHZ TVQQMZ BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH FWFOUT GSPN DPSQPSBUF UP JOUFSOBUJPOBM NFEJB FWFOUT BOE GFTUJWBMT

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Moorepeople Event p ng 5FDIOJDJBOT Staffi Agency 1st & 2nd Floor, 169 A High p %SZ )JSF Road, Loughton, Essex, IG10 4LF XXX UFNQMJOFMUE DP VL T: 0208 508 0555 &NBJM JOGP!UFNQMJOFMUE DP VL

5FMFQIPOF F: 0208 508 0666 E: bettina@moorepeople. co.uk W: www.moorepeople. 29/7/08 11:01:26 AM co.uk

Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com Tag Promotional Staff 7a Perry How, Worcester Park, Surrey, KT4 7PQ T: 020 83300 6154 F: 0208 5499400 E: enquiries@tagprom. com W: www.tagprom.com

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

SECURITY Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 M: 07446 746 936 E: info@aesltduk.com W: www.aesltduk.com AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk

Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants, BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices. com W: www. richardseventsservices. com Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk VIP Security (Essex) Ltd 13L Basildon Business Centre, Bentalls, Basildon, Essex, SS14 3FT T: 01268 526212 M: 07961 803798 E: info@ vipsecurityservices.co.uk W: www. vipsecurityservices.co.uk Vespasian Security Ltd Harbour Court, Compass Road, North Harbour, Portsmouth, PO6 4ST T/F: 02392 295 503 E: info@vespasiansecurity. co.uk W: www. vespasiansecurity.co.uk

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@ btconnect.com W: www.artisangraphics. co.uk

SOUND, LIGHTING & STAGING RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events. com Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www. impactproductions.co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld. com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/ rental Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices. co.uk W: www.riggingservices. co.uk

SOUND, LIGHT, STAGE & AV HIRE Ultimate Acoustics Unit E18 The Enterprise Village, Prince Albert Gardens, Grimsby, N E Lincolnshire, DN31 3AG T: 01472 358783 E: hire@ultimateacoustics.co.uk W: www.ultimateacoustics.co.uk

Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

CONNECTIONS The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@therevolving stagecompany.co.uk W: www.therevolving stagecompany.co.uk

Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www. thedomecompany.co.uk

STAND DESIGN & BUILD Set & Stage Ltd Unit 4 Epsom Business Park, Kiln Lane, Epsom, Surrey, KT17 1JF T: 01372 745891 E: info@setandstage.com W: www.setandstage.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace. com W: www. skylinewhitespace.com

TICKETING Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic. co.uk W: www.exhibition-traffic. co.uk

Twice Limited T: 07793 077371 E: tonywickham@ btinternet.com W: www.twiceexhibitions. co.uk

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@ londonducktours.co.uk W: www.londonducktours. co.uk

TRANSPORT / ON-SITE LOGISTICS Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ mobilepromotions.com W: www. mobilepromotions.com

TEMPORARY STRUCTURES A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: sales@ajbigtophire.com W: www.ajbigtophire.com De Boer Structures (UK) Ltd Castle Park, Boundary Road, Buckingham Road Industrial Estate, Brackley, Northamptonshire, NN13 7ES T: 01280 846500 E: sales.uk@deboer.com W: www.deboer.co.uk LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: sales@lhwoodhouse. co.uk W: www.lhwoodhouse. co.uk

UTILITY VEHICLE & GOLF BUGGY HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ morrisleslie.co.uk W: www.morrisleslie.com

VENUES Cheltenham Racecourse Prestbury Park, Cheltenham, Gloucestershire, GL50 4SH T: 01242 539538 E: cheltenhamevents@ thejockeyclub.co.uk W: www.cheltenham.co.uk Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre. co.uk W: www.kenteventcentre. co.uk

Leeds United Elland Road, Leeds, LS11 0ES T: 0113 367 6132 E: info@leedsunited.com W: www.leedsunited.com Stoneleigh Events Stoneleigh Park, Warwickshire, CV8 2LZ T: 0844 847 6685 F: 02476 696 900 E: sales@ stoneleighevents.com W: www.stoneleighevents. com Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@ grundon.com W: www.grundon.com M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: events@mjchurch.com W: www.event-wastemanagement.com Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: ema.ashworth@smithsgloucester.co.uk W: www.smithsgloucester.co.uk

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre, Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. co.uk W: www.showsiteservices. co.uk Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: laurahenderson@waterdirect.co.uk W: www.water-direct.co.uk Watermills PO BOX 1176, Woking, Surrey, GU22 2BU T: 0845 6031403 E: sales@watermills.net W: www.watermills.net

Connections is sponsored by

SHOWMOBILE SERVICES Modern Exhibition Units @ Competitive Prices Sales New & Used • Hire & Operations • All Peripheral Services

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Stand and deliver Stand Out talks to marketing managers of large-scale brands about their stand design and build briefs

For a Competitive Quotation Contact Jim Copeland: 020 8441 0813 Or email: Jim@showmobiles.co.uk www.showmobiles.co.uk

time to interact

LAST CHANCE ONE KART REMAINS

Brands increasingly want to engage with their audiences so what better way then with a little interaction. Stand Out looks at interactive corporate entertainment options, which encourage your audience to get involved

EVENT INDUSTRY RACE DAY 2nd MAY 2013

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