Stand Out Magazine November 2012 by Cogent Multimedia Ltd

November 2012

achieve event excellence

BRIGHT AND BEAUTIFUL Tour of Britain • Festival No.6 • Showman’s Show • Tenders • Cake and Bake Show • WOW factor

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hat makes an event a success? It’s a question that I am often asked. And it’s also one that does not have a single hard and fast answer. Savvy organisers will recognise that the hard work and determination needed to achieve reasonable numbers through the event gates starts with an amazing idea, quality content and demand. If the public want something they will come, but half the battle is deciding what it is they want in the first place. Luke Collings, show director, The Cake and Bake Show, admits to falling on his feet – at the beginning of the year, he launched the cake celebration upon realising the sector’s popularity. On its first outing, more than 21,000 people walked through Earls Court’s doors and he now believes that he could grow the event considerably, and is seeking 30,000 visitors in 2013. You can read all about Collings’ plans on page 57, and if you turn to page 10 you will discover further pearls of event wisdom from the team behind the recent Tour of Britain. Mick Bennett, the tour’s race director, has revealed all about the major cycling series. Bradley Wiggins and Mark Cavendish’s decision to take part in the event led to extra infrastructure and security pressures – elements identified prior to the event’s start at the beginning of September. The event required a team of 300 and an added 2,000 volunteers to run smoothly. But it was all in a day’s work for the team. In this November issue also we bring you an interview with Gareth Cooper, director of new event Festival No.6, and if that’s not enough to keep you busy, we also have the latest news and pictures from The Showman’s Show in our special supplement. Discover the products for the outdoor event industry launched at the event, and also learn the concerns of fellow events professionals, as we chat to visitors on the show floor. Happy reading,

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contents

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In full gear The Tour of Britain received unprecedented media attention and support from the British public, as Bradley Wiggins and Mark Cavendish took to their saddles to compete in the eight-stage race. Mick Bennett, race director, Tour of Britain, talks sprints, tactics and security

show of skIll A myriad of new products were unveiled to organisers for the first time last month, as The Showman’s Show opened its doors to thousands of events professionals at Newbury Showground

IcIng on the cake Luke Collings, founder of The Cake and Bake Show, welcomed more than 21,000 visitors to his first cake and bake fest. Discover how he rose to the challenge and explains what he’s cooking up next

Security professionals and event stewards ensure the smooth running of many public events and festivals, yet the sector came under scrutiny over the summer. As the question of regulation raises its head again, Stand Out looks at best practice and some positive case studies

Just the tIcket As organisers turn to technology to combat ticket touts and profiteering, Stand Out looks at the benefits that ticketing software, registration systems and wristbands have to offer

regulars

6 Event news 8 Event tenders and contract wins 52 Are you harnessing technology’s

potential? XL Events’ Rich Rowley, Eventia member, explains

coMPetItIon Win a Fortnum and Mason Family Christmas Hamper with Skyline Whitespace

65 Social media insights from the events arena

82 The December issue is coming www.standoutmagazine.co.uk

NEws

Birmingham’s NIA to get £20m modernisation makeover

Tribe to deliver sportsBall 2012

Birmingham City Council has granted the city’s National Indoor Arena (NIA) full planning permission to refurbish the venue in a £20.6 million modernisation plan. The proposals will see the creation of a new showcase entrance straight from Brindleyplace into the arena, with large glazed views over the water and the city. The modernisation work is set to get underway in late 2012 and will include improved facilities and a much greater emphasis on both the pre and post show experience. The flow within the venue will

SportsAid has appointed Tribe to organise its annual SportsBall. The event, previously organised by Gyro, is to be held on November 21 at Battersea Evolution, Battersea Park. Tribe has been appointed to manage and deliver a drinks reception and dinner, which will also see the presentation of SportsAid’s One-to-Watch award. The 2012 event will celebrate its 35th anniversary and will be sponsored by Eversheds and London Clubs International.

be made much easier, increasing the ease of access and comfort for promoters, artists and visitors to the building. Phil Mead, managing director of arenas, commented: “We can now realise our ambitious plans to improve this important world-class Birmingham venue, in line with council’s Big City Plan. Whilst the NIA is a key national as well as regional venue, it has been over two decades since any modernisation has taken place, and unfortunately this once great building is showing its age and needs improvements.”

NOEA Awards open for entry The National Outdoor Events Association (NOEA) is now accepting entries for its annual awards. Ten awards will be given out on March 7, 2013, at the Best Western Plus Manor, NEC Birmingham. The event, which honours those that have contributed to industry, will present the following awards at the association’s annual convention and dinner – Event Innovation of the Year, The Friendly Event Award, Outdoor Green Venue of the Year Award, Small Event

of the Year Award, Production Partnership of the Year Award, Best Practice Award, Event Organiser of the Year Award, Event of the Year Award, Event Supplier of the Year and the NOEA Scotland tribute award. The event is free to enter, and NOEA members and non-members can be nominated. Event professionals have until November 23 to submit award entries. For more details, visit www.noea.org.uk or email secretary@noea.org.uk

Bucks County Council backs motion for Paralympic Flame lighting ceremony Buckinghamshire councillors have unanimously backed a proposal that could see the Paralympic flame lit at Stoke Mandeville stadium for each summer and winter Paralympic Games. At a Buckinghamshire County Council meeting, MPs Mary Baldwin and Carl Etholen put forward a motion to urge Government to recognise the importance of Stoke Mandeville as the birthplace of the Paralympic Games. The cross-party notice read: “Stoke Mandeville Hospital and Stadium in Buckinghamshire is widely recognised as the birthplace of the Paralympic Games in the same way as Athens is recognised as the birthplace of the Olympic Games.

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“Holding the lighting ceremony every two years at the birthplace of the Paralympics would commemorate the special roots of the games in the rehabilitation of the injured, and recognise the pioneering work started by Dr Ludwig Guttmann. “This council urges the Government to recognise the special status of Stoke Mandeville and ask the International Paralympic Committee (IPC) to light the Paralympic torch for both the summer and Winter Paralympic Games at the stadium.” Councillors unanimously agreed the motion, which shall know be presented to the Government. It is hoped it will contact the IPC and suggest that Stoke Mandeville be formerly recognised.

Looking for an alpine retreat to host your Christmas event? Piste at Archer Street has opened its doors to the corporate market and is offering organisers and party planners traditional ski chalet chic for up to 330 guests. The basement nightclub is available for private hire, and operates a 1am licence with the option to extend until 2am.

Future of Guilfest in doubt as event ceases to trade Scotty Events, organiser of Guilfest, has announced that the festival has ceased to trade, citing poor ticket sales at this year’s event as the main reason for the closure. Bad weather and a lower than needed turnout have forced Tony Scott and the Guilfest team to close the gates on the event, which celebrated its 21st anniversary in 2012. A statement issued by Guilfest states that intense competition and the worst weather conditions ever experienced led to poor ticket sales, and as a result Leigh Adams LLP has been appointed as insolvency practitioner.

Reed Travel Exhibitions (RTE) has announced that its specialist corporate travel exhibition, Business Travel Market (BTM), will be co-located alongside World Travel Market (WTM), in 2013. World Travel Market 2013 will take place at ExCeL, London, November 4-7. The fifth edition of BTM will remain a two-day event with a pan-European Hosted Buyer Programme and will take place on November 6-7, the final two days of WTM. The move improves the offering for exhibitors and visitors for both events and demonstrates RTE’s commitment to deliver new opportunities for its stakeholders. Reed Travel Exhibitions’ managing director, Richard Mortimore said: “Following RTE’s acquisition of BTM last year, it was always planned to put it alongside our flagship travel event, WTM. “Our demographic data clearly shows that over 17,000 visitors to WTM reflect

companies that have an involvement in business travel, so it is pleasing that we can now offer this specialist event at ExCeL for the last two days of WTM.” Commented Paul Robin, exhibition director, BTM, on the co-location: “We are excited by the business opportunities the colocation with WTM gives our clients, but the good news doesn’t end there. “We are continuing to invest and build on the success of BTM’s high quality Hosted Buyer Programme; the first in the corporate travel sector. “We are also launching a series of invitation-only industry dinners throughout the year as well as a brand new BTM Knowledge Conference in June in London. This creates many more touch points for our clients with the market throughout the year; all leading to the main event in November. More details will follow over the coming months; so very exciting times ahead.”

NeWs

Business Travel Market to co-locate with WTM in 2013

Event suppliers and production specialists have until November 20 to enter the Event Production Awards. The winners of the 21 awards will be announced at a dinner at the Royal Lancaster Hotel on February 5, 2013. Angus Montgomery has launched Montgomery Conferences, a conference division to complement its exhibition portfolio in the UK, Africa, Middle East and Asia. SMG Europe has appointed its senior management team to launch and operate the 13,500 capacity Leeds Arena, which will open in September 2013. The Heritage Motor Centre has opened a 35-seater Art Deco style cinema, which is available to hire for events. Emma Cartmell, owner of the Conference and Hospitality Show, and Sue Beverly, director, Fire Circle, have merged their businesses to form the CHS Group. The Motor Sport Hall of Fame awards is moving from The Roundhouse and will take place at the Royal Opera House on February 25, 2013. Creative Stitches and Hobbycrafts 2012, Exeter, saw a seven per cent increase on last year’s visitors. Church House Conference Centre has employed Clara Bignami as an event co-ordinator. UBM Live has appointed James Samuel as group event manager following Jonny Sullens departure.

A four-star modular “hotel” has been installed at Stoneleigh Park, increasing the number of bedrooms available to organisers and visitors from 58 to 138. Snoozebox, which took just two days to build, is transportable, modular accommodation and comes complete with daily housekeeping and reception services. The pod-style rooms offer guests modern fixtures and fittings, a wet room, flat-screen TV and Wi-Fi. Ian Pegler, chief executive, Stoneleigh Park, commented on the new concept: “We have a reputation for being an extremely

versatile venue, and with so much indoor and outdoor space we can often do what other venues can’t. When we were increasingly finding our existing on-site hotel accommodation fully booked, Snoozebox provided an ideal flexible and immediate solution to the growing demand. We are thrilled with the high spec accommodation and are sure our event organisers and visitors will be too. Indeed, as well as catering for existing clients, hopefully it will now attract more organisers to consider Stoneleigh Park for their events.”

Line Up has appointed Neil Thompson as its new creative director. Diamond City Events is to take over the management of corporate events and hospitality at The Household Cavalry Museum from January 2013. Marketing Week Live is to re-launch In-Store as the Retail Zone. Sunderland AFC has launched 1879 Events Management, an outdoor events management and catering division.

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Tenders and conTracT wins

Opportunity knocks Interested in pitching for new business? Take a look at these event tenders up for grabs and details of the latest contract wins Mockstar Ltd, organiser of Glastonbudget, is looking for suppliers of the following: Fencing, trakway, portable cabins, marquees, scaffolding and access systems, staging, security, fire services, medical services, radios, furniture, traffic management, site crew and waste management. Interested parties should email james@glastonbudget.org by November 9. The Forestry Commission is seeking to appoint an events promotion contractor for its outdoor Live Music programme, which runs over approximately 23 nights at seven forest venues in June and July. The commission requires assistance in the communication, promotion and marketing of the concerts and occasionally other large events. The three-year contract is worth ÂŁ175,000, and will begin on August 1, 2013. To apply for the contract,

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a pre-qualification questionnaire must be completed by 3pm on November 12. The Science Museum Group requires a company to help with marketing services. Interested parties, that may be requested to work at the National Railway Museum, National Media Museum, Manchester Museum of Science and Industry and occasionally at Science Museum, London, should contact Monica Vaughan by 12pm on November 15. Reed Travel Exhibitions (RTE) has appointed Event Advantage Solutions (EAS) to handle the accreditation and registration of World Travel Market (WTM) Latin America, Transamerica Expocentre, Sao Paulo, Brazil (April 23-25, 2013) and the Arabian Travel Market (ATM), (May 6-9, 2013), in Dubai, UAE.

The Index Group has won the contract to supply exhibition services to the Fibre To The Home 2013 Conference and Exhibition at ExCeL in February 2013. Index Group will supply its FITZiN shell scheme system as well as furniture to Vademecom, which organise the conference for FTTH Council Europe. Nottingham City Council has issued a tender for event security, safety and stewarding services. The two-year contract, which will begin on April 1, 2013, has the option to be extended for a further two one-year periods. Interested? Email dawn.cafferty@nottinghamcity.gov.uk by 12pm on November 5. Sodexo Prestige has won the tender to provide banqueting facilities for Freemasonsâ&#x20AC;&#x2122; Hall, Edinburgh.

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Tour of BriTain

In full gear The Tour of Britain received unprecedented media attention and support from the British public, as Bradley Wiggins and Mark Cavendish took to their saddles to compete in the eightstage race. Mick Bennett, race director, Tour of Britain, talks sprints, tactics and security

he Tour of Britain is Great Britain’s answer to the Tour de France – a gruelling 1,349 kilometres of green and urban terrain raced by 17 professional cycling teams, under the watchful eye of the UCI, the sports governing body. The teams compete in the eight-stage race around Britain, each rider vying to win the IG Gold Jersey given to the race leader, and the rider with the lowest cumulative time over all of the stages wins. This year, the tour – the UK’s largest professional cycling event – took in new locations such as Knowsley Safari Park and Surrey, and benefited from appearances by Olympic, World Champion and Tour de France cycling stars. Given the media and public frenzy of London 2012, how much of an impact did having the likes of Bradley Wiggins and Mark Cavendish on the tour have on the event?

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Mick Bennett, race director, Tour of Britain, organised by SweetSpot Group, explained: “The fact Bradley and Mark chose to take part in the tour boosted media interest and spectator numbers across the board, to unprecedented levels on both counts. We had our best ever TV viewing figures, outstanding website views and our biggest ever roadside attendance, part of which has to go down to the draw of these two fantastic sportsmen. “It did put a lot of extra pressures on security and infrastructure, which we upped in the weeks before the event, and will in turn now up again before 2013. Having such big crowds and interest does pose a challenge, but it’s a nice problem to have! In terms of media, our media team worked very closely with Team Sky before and during the event to make sure everything went smoothly.” This year’s Tour of Britain cycle race has been hailed as a resounding success

iG Markets, Yodel, Skoda and ChainreactionCycles.com partnered the race with Sharp, Specialized and Collins signed as official partners. Soreen, Highland Spring, Service Graphics, adnams and Vitesse were also official suppliers to the race

Mike Bennett

and also enjoyed its largest ever television audience, with almost one million viewers tuning in to watch either live coverage or highlights on each day of the event. The 2012 Tour was the first ever to be screened live on ITV4, with the channel

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Tour of BriTain

inSiDEr KnoWLEDGE: 838.6 miles – distance of Tour of Britain 2012 12,500 – 500ml bottles of Highland Spring consumed during Tour of Britain and Tour ride mass participation events 2,000 – volunteers over eight days 450 – accredited media 288 million – number of homes the event was broadcast to in 124 countries by 14 broadcasters 300 – number of staff almost 600,000 – unique website visitors during the eight days of the race 6.9 million – page views on website between May and September

showing 16 hours of live action, drawing an average of 382,000 viewers across the eight days of the race. Bennett describes the public’s reaction as “fantastic” – they embraced the race and the event drew much larger crowds than witnessed in 2011. An estimated 1,130,000 people turned out to watch the cycling stars with the Devon and Surrey stages attracting vast numbers alongside roadside verges, hill climbs and cobbled streets. But how did this year’s event differ from 2011? Bennett continued: “The first half of this year’s tour was easier, with the climbs and major difficulties back-loaded into the second half of the week, from stage five onwards. We wanted to have the fight for

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the win to go all the way until the final day in Guildford, but at the same time still have opportunities for the sprinters, like Mark Cavendish, to win stages. “Spectators want to see big exciting sprint finishes, but at the same time also guys attacking and going clear on the climbs. We think this year’s route had a great balance, so you have Mark Cavendish winning sprints and then guys like Jon Tiernan Locke going away by themselves on Caerphilly Mountain. “These changes were partly for the TV audience and spectators at the roadside to make for a more dramatic and memorable tour but also it made the most of some of the race’s iconic locations such as Dartmoor, the Brecon Beacons and the Surrey Hills, showcasing them as cycling destinations.”

Pedal power

The Tour of Britain drew upon the expertise of many SweetSpot Group staff… Bennett oversaw all technical aspects, working with Matt Stephens, race controller, Andy Hawes, route and finish manager, Mark Leyland, start manager, Simon Morris, transport and logistics manager and Dr Paul Bailee, health and safety manager. Morris managed the Tour of Britain fleet, comprising 50 Skodas (tour sponsor) and 30 vans and lorries, and was in charge of the Tour of Britain depot including the infrastructure needed to create the event’s podiums and gantries. The tour utilised three teams – a start team that delivered eight starts, a finish crew that worked on the final eight kilometres of each stage and the finish zone, and a race crew, which attended both start and finishes and that comprised judges, officials and PR teams. Peter Hodges managed

the tour’s comms, Alistair Grant was the event’s commercial director and hospitality was overseen by Emily Spencer. William Glossop managed the event’s branding as commercial executive and Hugh Roberts, SweetSpot’s chief executive, oversaw the event’s commercial partnerships that provide vital funds and services to the event. Bennett and his team liaised with over 25 local authorities, agencies and organisations to arrange the tour including the Highways Agency, National Trust, EventScotland and city, borough and county councils, all of which actively supported the race and acknowledged the economic benefits it brings to the local community. But what lessons has Bennett and his team learned, and with some members of the SweetSpot team deployed on the

Tour of BrITAIn

Olympic road race, did London 2012 lessons influence Tour of Britain organisation and planning? “It was more the expertise of previous Tours of Britain, particularly in London that helped in their planning,” Bennett added. “For our new partners in Surrey County Council, the Olympic events were useful ahead of the Tour of Britain in bringing them up to speed with professional cycling events. “Moving forward, we know that bigger crowds and a more successful event bring new and bigger challenges. We will be looking again at focusing on extra security and infrastructure, not just around the teams at starts and finishes but also at our intermediate Yodel Sprints and SKODA King of the Mountains, which we will be paying a lot more attention to,” he adds.

“Of course, extra crowd control barriers at these locations also mean extra branding opportunities for our sponsors, something particularly important with live television, which we aim to continue with in 2013. “We will also be bringing the expertise we’ve developed over 10 years with The Tour of Britain to RideLondon [the first event to take place in 2013 at the newly-converted Queen Elizabeth Olympic Park following the Games], and are looking forward to putting on the best one-day professional race ever seen in Britain. “Working with the London Marathon organisation as the London and Surrey Cycling Partnership (LSCP), they will be bringing their knowledge of mass participation events and working with charities, while we have the technical

Century TV (TV Production) EiB (barriers), Communication Specialists (radios), 360 Creative Event Services (PA), Peloton (design), Positive Studio (website and e-marketing), Baileys (catering, staff and VIP) and Corporate and Sporting Events (accommodation) provided event equipment and services to SweetSpot Group for the Tour of Britain

knowledge and insight of world-class cycle racing. Plans are currently developing rapidly for the 100-mile race route and we are delighted, but not surprised, at the number of sign-ups – currently over 32,000 people have signed up for the RideLondon 100 event, so this will go to a ballot for places.”

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Festival No.6

Port of call

The sleepy Welsh fantasyland of Portmeirion, famous for being the set of cult 60’s TV show The Prisoner, has never before hosted such an ambitious event as Festival No.6. Gareth Cooper, the festival’s director, talks location, budgets and plans for the future

“W

e knew Festival No.6 was going to be special when we found the magical Portmeirion site,” reflects Gareth Cooper, director, Festival No.6. “It’s a totally jaw-dropping, mind-blowing place.” Constructed over 50 years by maverick architect Sir Clough Williams-Ellis, Portmeirion is a bizarre and elaborate interpretation of a Mediterranean villa – the waters and forests of North Wales make up the festival’s perimeter, and all have been put to good use by its curators. Festival No.6 is a three-day, intimate music and arts festival, aimed at a more mature and family-friendly market, which combines music, prose and pop-up cinema with clifftop comedy stages, midnight masquerades, fire gardens and cultural debates. “When we started designing the event, we knew we wanted it to look cool and all we wanted to do was for it to be simple,” he explains. “The market we were aiming for, we wanted them to appreciate the location, and because we’d gone for a lovely crowd we knew they’d respect the site.” The village of Portmeirion is owned and run by a charitable foundation – it’s a tourist attraction, which is open until 7.30pm, and one which offers a surreal atmosphere that lends itself to an alternative event. “You have to find new places for new events,” continues Cooper. “A music agent

friend of mine visited Portmeirion for the weekend and his girlfriend suggested that the site would make a great place for a festival. We went down and discussed the idea with the foundation. “They are a very forward thinking organisation and believe that Portmeirion should be enjoyed, and is a place where people will enjoy themselves.” Cooper made Portmeirion Ltd a small stakeholder in the business. They joined the creative brains behind Snowbombing, Parklife and the directors of Ear to the Ground as curators, who have all played vital roles in the event’s development.

licence to thrill Festival No.6 offers the 5,500 people who have bought a ticket a variety of activities and options suited towards a range of moods and experiences.

Portmeirion Gardens was home to pop-up performances, two dance tents overlooked the bay, the town hall played host to intimate music performances, the Central Piazza featured entertainment and the Castell Gardens became an acoustic arena. Says Cooper: “The event was not a sell-out. We have a licence for 10,000, and we had 7,000 on-site including crew and sold 5,500 tickets. It was a new festival and people didn’t know what to expect but we have sold 1,500 tickets in one day for Festival No.6 2013. Next year, we will look to increase capacity a little but we don’t want the event to be over-crowded. “Only two or three people contested the licence. They said that Portmeirion would be spoiled, but these people should be embarrassed about what they said. “The day after the festival 500 tourists turned up and they were walking past

torch processions added to the magical Portmeirion atmosphere

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Festival No.6 aerial displays and live performance entertained the 5,500 who had bought a ticket to the inaugural festival. Festival No.6 will return in 2013 following some tweaks

perfectly manicured gardens – you wouldn’t have known that the festival had been here. “And that’s because we had a decent crowd. They were lovely, laid back and polite. Security wasn’t an issue – we had no arrests and only a couple of fence jumpers and hopefully it will stay that way as people respect what we do,” muses Cooper.

Portmeirion, and again that’s because we had a decent crowd.” Cooper admits that the site is a difficult one to manage – the village’s architecture is central to Festival No.6’s design, its quirkiness has been drawn upon and amplified, and the adjacent woods have played host to five venues. Portmeirion’s beach is out of bounds, and neighbouring fields were considered the only safe option to house the main stage. “The main village, where the cottages are, closes at 9pm. It gives those who have purchased a ticket and who are sleeping in the cottages a chance to enjoy themselves. The woodland also has 35 kilometres of trails and so for health and safety reasons they were also closed, as people could easily have got lost. By closing both of these areas we were able to draw people to the main festival site and the main stage, but next year we will look to light the woods and keep them open to the crowds. “It’s all in the detail,” continues an enthusiastic Cooper. “And it’s this detail that our audience appreciates.

“We’ve just sent everyone a thank you card – it’s nice touches like these that make us different. Our welcome books are also well made, and we sold out of them in the first five hours of opening. Because we pay attention to detail, that’s why we lose so much money, but we don’t mind because Festival No.6 is an investment.” Cooper believes that organisers, which break even in year one, are simply kidding their customers – to establish a successful event that will have longevity requires attention to detail and over delivery. So what of the future? What plans are there for Festival No.6 2013? Cooper concludes: “We want to improve Festival No.6 by adding some more acts. They’ll be some tweaks to the programming and we’ll open up some areas, but internally, we need to keep to budgets more. “The owners of Festival No.6 manage 15 festivals and sell over 200,000 tickets between us so we should know how to do it [budget]. Festival No.6’s costs did get out of control, and so if it’s one thing I’ve learned from this it’s we need to budget better.”

attention to detail The Festival No.6 site was fenced off – access points and security, managed by Corvus, were a core concern but it was not Cooper’s biggest fear during planning. “In terms of production our biggest fear was traffic and that the site wasn’t big enough for parking, so we created park and ride sites three miles away. Fortunately, there were no queues. People would park, get their accreditation in the car park and then get dropped off at the campsite. It was all very smooth, and so we had nothing to worry about really. “The security was great, people didn’t have to queue when they arrived at

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literary and cultural debates attracted crowds eager to listen

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Security

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SFM provide security to central London events such as the Gumball 3000 rally

Security professionals and event stewards ensure the smooth running of many public events and festivals, yet the sector came under scrutiny over the summer. As the question of regulation raises it head again, Stand Out looks at some positive case studies

he stewarding and security industries were rocked by bad press this summer, as allegations of bad practice, exploitation and abysmal planning stuck their head over the parapet. As G4S and Close Protection UK fought their very public battles, other event security and stewarding professionals swam the tides of negative publicity, fighting to reassure clients, new and old, that they could safely secure upcoming events and festivals. Meryl Dennis, managing director, SFM, argues that the bad press has caused organisers to become sceptical of the sector with regular clients asking for more evidence of training and vetting procedures and new clients remaining cautious. He says: “It’s a shame that this negativity, whether right or wrong, has overshadowed the good work being carried out during the Games period from some very professional and ethical companies, and it would be good now to concentrate on the good work that was carried out during a really difficult time and the main event season.” It’s a sentiment backed by Simon Battersby, director, Showsec, who suggests

that industry has only been temporarily damaged. He is far greater concerned by companies that cut corners, hence damaging a positive customer experience. “It’s up to the industry to send out positive messages about the phenomenal achievements during the summer. There are some startling statistics produced by UK Crowd Management Association (UKCMA) members, who delivered successful, safe and secure environments at over 5,000 events with in excess of 20 million visitors.” But, Kevin D’Arcy, director of security, Richards Events Services, argues that no matter how strong the statistics, the entire industry carries the stigma when one leading supplier fails so publicly. He places the onus on event organisers to look closely at themselves when appointing contractors, suggesting that they too should question contract feasibility and delivery. “Appointing a main contractor may be easier for the event organiser but it is usually at the detriment of standards and service levels,” he adds. But does industry agree with the Home Affairs Select Committee statement, as a result of its investigations into the G4S

security debacle, that in the future the Army should be considered for large-scale security and public events? No, is the straightforward, and collective answer offered by industry. “We don’t believe that is necessary; or even a practical consideration,” said Battersby. “Confidence in our services at Showsec – and on the whole within the industry – remains high. The industry has shown that it has considerable capabilities and resources to professionally secure a vast amount of events. “There’s a history of Armed Forces having a presence at events, which provides the public with assurance against terrorism. There was a raft of cohesive safety measures, beyond the capabilities of a crowd management company, which played a significant part in delivering safe events throughout the Games period. “Commercial organisations do not have the extraordinary spare capacity, financial investment and resources available as is unique to the forces. The role of the forces should remain national security. There is a vast difference between national security and safety at public events.”

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Olympic effort Like SFM, Showsec and Richards Events Services, Right Guard Crowd Management played a big part during the summer months, having deployed security professionals to cover the Queen’s Diamond Jubilee, the Olympic torch relay and patriotic crowds on Westminster Bridge, which came to witness projections upon the Houses of Parliament each night during London 2012. Tony Price, Right Guard’s managing director, also deployed tactical response teams, trained in rapid intervention and handcuffing, to London’s ExCeL as the Olympics began. Elsewhere, trained stewards and security officers worked the Olympic cycling road race and the triathlon, and during the Paralympics, SIA-trained officers managed crowds as they watched racing on the local road networks. Showsec’s UK network of offices also each managed their own regional projects across the summer, supporting each other on larger projects with additional resources and staffing where necessary. Events ranged from T in the Park in Scotland, Preston Guild in the Northern and East Midlands, Merthyr Rock Festival and BBC Radio 1 Starts the Summer in Wales and West and Bournemouth Sevens Festival in the South. Showsec supported a range of events including BT London live, the Athlete’s Medal Parade, Paralympic Marathon, Lovebox and Hard Rock Calling, as well as providing nationwide tour support for Madonna. Managing and delivering all security arrangements for BT London Live across Hyde Park, Victoria Park and Trafalgar Square, Showsec provided over 1,000 staff per day for 1.44 million visitors following a successful recruitment campaign in the months leading up to the event. Over 1,200 SIA and steward professionals were recruited through a thorough selection

process and trained both online and in the classroom via tailored modules. Due to the sensitivity surrounding this high profile event and the over-arching Olympic security requirements, stringent searching at all backstage entrances for production staff, artists and moving vehicles was undertaken during the 18-day Olympic period and 12-day Paralympic period. This took place alongside an airport style search for the million plus visitors to the live sites. Improved site briefing and reporting procedures were introduced by Showsec both internally and with BT London Live stakeholders. Showsec now plans to build on this success with a range of initiatives, both internally and in partnership with key event security organisations. A positive example of best practice. However, London 2012 and the Olympic and Paralympic Games were not the only events to take root this summer.

No surprises SFM was briefed by Unusual Services to

secure the recent Piccadilly Circus Circus, a pop-up and secret circus event, held in London’s Regent Street and Oxford Street – the brief was to secure the event area and create a safe environment for the event to go ahead, maximising the experience for the public attending in the most “user friendly” way possible. In all, 150 licensed security, stewards and Community Safety Accreditation Scheme (CSAS) accredited staff were deployed during the event; a further 50 were added to facilitate the event’s finale performance. Dennis explains: “Firstly there was the closure of the roads to create the event arena. This meant closing Regent Street, Lower Regent Street, Shaftsbury Avenue and part of Oxford Street. This closure was in place for 48 hours to allow for rehearsals and the main event. “The build took a week before the event day with smaller lane closures and pedestrian walkways having to be maintained. On the event day there were many stages along the streets with performers, acrobats and stilt walkers, which created its own unique crowd dynamic challenges. Particular attention was given to station entrances, shop entrances and walkways making sure these were kept clear and accessible at all times. “Although the event was unique and a definitely ‘one off’, the area is very familiar to SFM, as we have been fortunate to provide for Regent Street and Oxford Street events

Showsec manage security at BT London Live, Hyde Park

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SecurITy

The summer months saw a host of events take place. Industry experts say that the Army should not manage the security of large-scale public events

Security

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right Guard Security cover London 2012 events

for many years, and we try, as much as possible, to keep the same staff, as their knowledge of the area is invaluable. “The crowd management plan was bespoke to the event but knowledge of the street meant we could anticipate the problem areas so worked to design them out, which really helped with deployments.” Dennis continues: “Twenty supervisors were on-site guiding and managing the teams with one overall manager liaising with the agencies involved and attending the ELT meetings throughout the day. There was also an event control where radio communications were monitored and logs kept. Areas were scrutinised for any crowdrelated issues by CCTV personnel who reported back to the supervisors so they could redeploy or react. “An important part of Piccadilly Circus Circus’ finale was for the overhead performers to drop down amongst the public. As with most events, this was to seem spontaneous to the public but in reality planned to make sure this was achieved in the safest way possible. “SFM stewards created a sterile area for the performers to ‘drop’ into. This was

the Athletes Medal Parade

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achieved by using tape, encouraging the crowd to move back, creating a wide sterile circle. We had to plan this so it was as late as possible, but not too late that we could not create this sterile area safely. Needless to say this happened without issue but was a difficult task in such a dense crowd. “Piccadilly Circus has a number of station entrances and walkways into shops which had to be monitored and everyone stopped in their tracks when a million hypoallergenic feathers dropped onto the crowd from high wire acts above their heads. “Once the performance had finished, even when the final music had been turned off, the crowd did not seem in a hurry to disperse, which was the biggest challenge. “Security and stewards had the task of clearing the area to allow cleansing trucks to enter so that we could ultimately open the roads, and get the area back to business. With all ages on the floor rolling in the feathers, clearing the area was a challenge,” Dennis concluded.

High visibility presence D’Arcy also talks of challenges, as he and his team provided Guildford Council with security support for the Olympic torch relay, which travelled through the town’s centre before heading to an evening celebration at Stoke Park. Richards Events Services managed a capacity audience of 25,000 who each had acquired through Ticketmaster a free ticket for the event. Those living within a 10-mile radius of Guildford could apply for the tickets, which were then scanned upon entry with barcode readers. To facilitate ingress and egress, D’Arcy deployed five

managers, 12 supervisors, 106 SIA security professionals and 29 stewards. D’Arcy explained: “Due to issues with the scanners and search procedures, combined with poor ground conditions, it became apparent that the pedestrian flow rate was not as expected and would result in large queues later. After consultation with the safety advisor, we widened the entry points by removing panel fencing and redeploying security staff from other areas. This increased the entry flow rate to the required level so we could get everyone in on time without compromising on safety.” Richards Events Services was contracted to search all ticket holders carrying bags, secure VIP and restricted areas, manage crowds safely, re-assure the public and have a high visibility presence. Yet, there was a major issue pre-event, relating to the condition of the ground. “Guilfest was held the week previously and they destroyed the site especially on egress,” said D’Arcy. “The site plan had to be re-visited on an hourly basis but thankfully our event was being held on the campsite area so the damage was less. “With hindsight, it may have been better to use another site altogether but we were limited on suitable space. Its one-off nature meant that this was a difficult event to manage but our local capabilities and past proven delivery were key.” Has G4S rocked your faith in the security sector? Have events of the summer led you to re-evaluate your security procedures? Would you want the Army to secure your public event? Email caroline@cimltd.co.uk

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SHOWMAN’S SHOW SUPPLEMENT 2012

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SHOWMAN’S SHOW REVIEW

Show of skill A myriad of new products were unveiled to organisers for the first time last month, as The Showman’s Show opened its doors to thousands of events professionals at Newbury Showground. Stand Out was there to catch all the action, so read on to discover the latest news and pictures to come from the show floor

very events professional who has been a scout knows only too well the association’s motto of “be prepared”. To Steve Jewell, centre manager, Downe Scout Activity Centre, that mantra rang true, as he wandered the avenues of Newbury Showground last month. Armed with bags of information, Jewell scoured The Showman’s Show looking for inspiration, and specific items for Campdowne, the association’s international scout camp. The 10-day festival for scouts, explorers, guides and rangers takes place from August 1-10, 2013, and Jewell is in need of toilets and shower blocks for 2,500 teenagers ranging from 11-18 year olds. He came to the show to find entertainment and activities to keep his audience of impressionable teenagers occupied and happy, and has looked at new marquees and stages. When Stand Out stopped Alison Challoner, events manager at events management company Terbell, in her tracks she described the summer events season as “cope-able” before she stated that she was

on the look out for marquees and ticketing solutions for a range of outdoor events and family fun days. “It’s been interesting to learn how to make a marquee more interesting and eye catching,” she said. “And it’s been great to learn how they can be more appealing than a static building.” Jewell and Challoner, along with several thousand organisers, chose to attend The Showman’s Show, in order to secure suppliers and the best deals for the next 12 months – and as always the showground was full of new

ideas, including new marquee and temporary structure spaces. Tectonics UK launched its canopy called the ARCover – it showcased its 4.5-metre model, which weighs just 14kg, and that can be erected in less than two minutes. On a much larger scale, Freeform, a joint venture between Freeform South Africa and Ten By Fifteen, unveiled its Octabar and Manta Ray products to the UK market.

Claire O’Neill, co-founder, A Greener Festival, and Andy Mead, MD, Firefly Solar, chatted to visitors at the Green Innovations Zone, which won best exhibition stand at the show

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Showman’S Show review

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Octabar is an eight-sided tent, modular in nature, and comes in a range of sizes – Octabar 300, Octabar 400 and Octabar 500 with the last number roughly relating to the square metres underneath the canopy. Russell, also a director of Ten By Fifteen, explained: “Ten By Fifteen will continue as an independent rental company, and I will head up the group. Terry [Yoell] will be looking after Freeform and day-to-day operations. “I am creating a European hub for Freeform, utilising our knowledge of the stretch tent market, and European weather, and combining it with Freeform’s products.”

Getting kitted out The Showman’s Show 2012 attracted organisers from the world of motor racing and sport including Formula One, England Hockey and Rugby Football Union (RFU). Ed Price, rugby events co-ordinator, RFU, told Stand Out that he was specifically

on the look out for grandstand seating, showers, toilets and marquees for its London Women’s Sevens tournament, which it holds in May. Likewise, Jeremy Evans, events manager, England Hockey, perused the avenues for temporary structures, flooring, carpeting and lighting for a number of outdoor spectator events, and was particularly taken with some of the inflatable furniture on display, describing it as “nice and quirky”. Jay Harvey, event co-ordinator, Ipswich Borough Council, which organises more than 100 events per year including Music in the Park for 45,000 people and its annual Maritime Festival for 50,000, attended the show on the search for fresh ideas. “I’m always looking for fresh ideas and to make more contacts. There’s a good variety of things to see and it’s nice to see so many offers that it gives me a chance to compare. There is a recession on after all, and I’m always up for doing deals,” he quipped. This was, however, something that Roy Hicks, commercial manager, Tank Museum, disagreed with, as he was surprised at the number of exhibitors which were not prepared to talk prices, or offer special show discounts. Despite this, he believed that the show was worth a visit with his colleague Vicki Pol, event manager at the Dorset military attraction. She said: “I’m here to look at items for our Tankfest event to see what else we can bring to the outdoors. I also want to see what else we can introduce to our family fun day events, but otherwise we’re looking for directional signage and wristbands, and we liked S&D Leisure’s Bavarian bar.”

Fresh ideas Exhibitors took the opportunity to unleash new products to the events arena – Instant Marquees showcased its bar tent, which currently comes in 2m x 2m and 3m x 3m

is this your cup of tea? Bootylicious Coffee caused a stir

28 www.energyst.com

Freeform launched octabar at the show. Stand Out hosted a drinks reception within the new structure

options with larger versions in the pipeline. Simon Pauffley, managing director, Mobile Technik, unveiled its Steelrunner mobile catering trailer, which he said appealed to agencies and brands looking for a vintage and retro feel but which needed 21st century operational capabilities, and Bootylicious Coffee caught Stand Out’s eye with its converted VW beetle, available to hire for corporate and public events. It offers coffee, tea and hot chocolate from a drinks machine that slides out of the car’s boot, and for those of you with a sweet tooth, there’s also the option of homemade cakes. It is innovative new products such as these which keep organisers coming back to the show year on year – Etherlive launched Live Event Footfall Analytics’ (LEFA), a system that organisers and sponsors can use to understand the flow of attendees at events. And Watermills also revealed its Pureionic water system, Smart Spa and Freefill bottling system for organisers that wish to offer exceptional quality drinking water and also want to look at new and exciting revenue streams through flatpack and recyclable bottles. Steelshield showcased new chrome and oak picket fencing and the latest fence panelling. The panels, which create eye-catching landscapes at the entrances of festivals and large-scale outdoor, public events, also interested those with budgets to spend. And, finally, Suitehuts showcased its quirky five-star accommodation units, which are perfect for festivals and VIP camping. The Stand Out team would like to say a massive thank you to Showmobile Services, Pitman’s People, Sunbaba, Freeform, NEC Graphics, ESS Management and Coldtraila. We look forward to The Showman’s Show 2013, which takes place from October 23-24.

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Showman’S Show review

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That’s another fine mess you’ve (silently) got me into Stanley: arcGen hilta’s Beat nowrooz, regional sales executive, andy Thompson, director – UK sales, Kevin mills, regional sales executive, robin Parkin, business development manager – lighting, and Gregg Taylor, business development manager – generators, pose with Laurel and hardy lookalikes Jem and Graham

Smile, you’re on the big screen: aDi’s head of screen rentals, nick robinson and oliver Brindley, marketing manager, have plenty to smile about after two days at the show

Bright sparks: aTD electrical’s Fergus Kiernan, managing director, Liam Kiernan, director, and Laurence Preston, senior technical manager

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SHowmAN’S SHow REviEw

Live and loud: Ben Collings, UK sales manager, Piccadilly Live, pops and says hello at Stand Out magazine’s drinks at the end of day one

Rolling out the red carpet: CTN Exhibitions’ Paul Slack, UK commercial director, and Emma Davies, sales and marketing executive, enjoy a relaxing drink after busy day at The Showman’s Show

Turn it up: Climate Hire and Sales’ sales director Andy Gilman commented that there is a strong UK events market, and reported superb queries on day one of the show – in fact, it was the best day one that Gilman can remember for the last 15 years. He received much interest in his indirect and oil-fired heaters for private events, weddings and small to medium-sized marquees

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Showman’S Show review

mine’s a pint: Dyfrig richards and oliver Soanes, directors of eagle hospitality, pose in front of one of their event bars. within 30 minutes of the show opening, the pair had already received some promising leads from organisers looking to hire bars for their events

Safe and sound: Duncan russell, director, Freeform, and Chris Dinsey, director, Dinrino Theatre Services

water, water everywhere: water Direct’s Keith Silcock, managing director, and Laura henderson, commercial manager, smile after a busy two days. water Direct ran a competition on its stand, offering one lucky winner £1,000 off one of its services. Paul Sall, director, waddington international airshow, won that prize

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Power to the people: energyst rental Solutions’ Geoff wheatley, key account manager – events, and John eghan, sales support supervisor, got some good leads at the show for private events, trade shows, Christmas parties and new Year’s eve events. wheatley said: “From our point of view, we needed to get back in the game and so it’s been good to have a presence at The Showman’s Show. we needed to steady the ship for 2013 and so it’s been good to chat to people who’ve been looking for twin packs and temperature control.”

wired for sound: Sean mcLoughlin, festival director, village Green, Jo hartle, freelance production manager, Paul Jones, director, ethix management, and rachel esson, Pr and marketing manager, LS-Live, network at the end of a very long and busy day one

Service with a smile: eSS management’s Kirsty Greenhedge and James russell

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Showman’S Show review

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Come rain or shine: Graham Crisp, director, GT Trax, showcases the company’s FoldTable and megaSol products, which provide shelter and rest in good and bad weather

Got any iD? iD Card Centre’s Ben o’Brien, managing director, takes five and smiles for the camera

at your service: eventServ’s Chloe wallis, office administrator, ian Scully, project manager, and emily huddart, event co-ordinator/business development assistant

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Showman’S Show review Bin here long: event waste recycling’s Jessica Church showcases the company’s colourful recycling bins for event offices and events

what’s hot under foot: richard mcintosh, UK and ireland sales representative, ikadan, reported a brilliant show with great leads and promising sales

Fully covered: Tony Booth, director, Signature Systems europe, had a good number of enquiries for turf protection products, and Signature’s portable dancefloor product also proved popular

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HOT SPOTS

Showman’s Hot Spots The Showman’s Show was brimming with fresh ideas and innovative new products for organisers. A multitude of new services was on offer too, providing organisers with exciting choices for their next event. Read on to discover what you may have missed… AJC Trailers was delighted to make its debut at this year’s Showman’s Show, showcasing its latest range of Eurowagon toilets and gas showers as well as its established products – the Easycabin 12 and static 24-foot Eco welfare units and bespoke range of catering trailers. It had its Chipper catering trailer working throughout the show, providing its existing and prospective customers with food and

drink whilst they enjoyed time on its stand looking and talking about its range of products.

AJC Trailers – Tel: 01582 486663 • Email: lisa.gillett@ajc-trailers.co.uk • Web: www.ajctrailers.co.uk Chalet Events offers organisers easy to set up chalet-style market stalls for hire. Easilytransported and erected on site within 10 minutes, the chalets have been designed and manufactured after extensive research across Europe. Chalets can be sited on hard-standing without the need for additional anchorage making them ideal for town centres and highways. Festihut uses the wooden chalet with

bunk beds to create cosy accommodation at your music festival. Sleeps up to four people with a lockable door and rechargeable lantern.

Chalet Events – Tel: 01352 757278 • Email: sales@tents-events.net • Web: www.chaletevents.net Well, it’s all over for another year! At Ikadan we’re getting back to business as usual after a fantastic stint at The Showman’s Show. If we didn’t get to meet you there, it means you missed out on seeing our international, best-selling IKA Floor range, including our fabulous new checkered and logo flooring products. We demonstrated just how easy our floors are to install as well as giving free flooring to

the winners of the “IKA Challenge”! It’s not too late to meet us, and we’d love to discuss what we can do for you and your business, why not contact the team on the details below.

Ikadan – Tel: 01761 415389 • Email: rm@ikadan.co.uk • Web: www.ikadanfloor.com 2012 was the first year at the Showman’s Show, and what a success it has been. Inch Perfect Trials Display performed three fantastic 30-minute displays of extreme skill and balance, proving what can be done on a motorcycle, accompanied by an excellent commentary; which makes the show funny as well as exciting. All the displays went down very well with all spectators at the show, with the team picking up many new

contacts and customers, as well as talking to existing clients. If you missed the stand and feel you need something to liven up your show or event or utilise as a headline attraction to bring people through your paying gates, then visit the Inch Perfect trials display website or contact Matthew on the details below.

Inch Perfect Trials – Tel: 07854 553151 • Email: sales@inchperfecttrials.co.uk • Web: www.inchperfecttrials.co.uk

38 www.standoutmagazine.co.uk

branded; a service that is unique to Instant Marquees, and one that it believes worked so spectacularly well at the Olympics. Finally, Instant Marquees launched its new pop up bar tent, with a serving counter system – and displayed the brilliant new inflatable chairs and sofas by Blofield Air Design for event and corporate use.

Instant Marquees – Tel: 01840 219047 • Mob: 07748 165 827 • Web: www.instantmarquees.co.uk At this year’s show, MCS demonstrated its leading hire management software solution, MCS-rm, designed to enable event hire companies manage their business more efficiently. Lots of interest was shown in the latest .NET version of MCS-rm rental software complete with modern and intuitive interface. Also featured was the new MCS CRM Mobile “app” which displays sales and

marketing data extracted from an MCS-rm database in real-time on a smartphone – ideal for sales personnel whilst out on the road!

MCS Ltd – Tel: 01628 828000 • Email: eleanor.bateman@mcs.co.uk • Web: www.mcs.co.uk Midas was delighted to be back at The Showman’s Show. “It was a perfect end to a busy season,” commented director Dave Noble. Displaying a selection of machines from its extensive fleet from 200kva down to a special build super silent 5kva, Midas reported brisk business at its stand. Fellow director Andy Dann explained: “First and foremost the show is about meeting potential new clients, but a big part of

the two days is all about discussing new opportunities with existing clients in a vibrant yet relaxed atmosphere without the pressures of an event, and at times the two days just didn’t seem enough.”

Midas – Tel: 01473 738300 • Email: info@midas-uk.co.uk • Web: www.midas-uk.co.uk Mobile Technik is a trailer and brand environment specialist that creates elite mobile trailers, structures and covered spaces for promotional campaigns, product launches, event catering and experiential roadshows. With a wide range of collaborative experience working with marketers and agencies, the company works across a number of sectors including experiential, retail, catering and roadshows.

Mobile Technik is the sole UK distributor of the high-end vintage-inspired Airstream trailer, the MT Byte, a bespoke mini-trailer perfect for guerrilla campaigns and product sampling roadshows; and the Steelrunner a stylish American chrome unit makes the ideal event catering trailer.

Mobile Technik – Twitter: @MobileTechnik • Web: www.mobiletechnik.com After reducing the total size of the marquee for this year’s show compared with last year, the first day of the show almost made us think that we had made a mistake as the number of visitors through the door was fantastic. The second day wasn’t quite the same but on the whole we all thought the show was a success with the Outlok®, Publok®, Starlok® and Illumilok® portable dance

floors being a huge hit. Thanks to all who came to see us and please get your orders in to us soon to beat the Christmas rush.

Portable Floor Maker – Tel: 01332 814080 • Email: enquiries@portablefloormaker.co.uk • Web: www.portablefloormaker.co.uk

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HOT SPOTS

“New Shapes” was one theme of the Instant Marquees stand at the 2012 Showman’s Show. The stunning 8m x 8m Crossover Dome was launched at the event, together with the 4m Stretch Pod – both complement its range of pop-ups and inflatable tents for experiential and event use. Temporary branding was another theme – the team showed how event organisers could have their rented pop-ups, Vision 1 inflatables and indeed the Crossover temporarily

HOT SPOTS

Along with exhibiting its hugely successful luxury themed toilet trailers, this year SiteEquip Ltd and Loos R Us celebrated their 25th year within the portable toilet industry. They have produced some of the most innovative designs, with the themed toilets, and provided an outstanding service to their customers. To celebrate the 25th year, SiteEquip Ltd and Loos R Us are working with

Beating Bowel Cancer to raise funds and awareness. They would greatly appreciate it if you could support them with their charitable aims. To contact the team, and for more information, see the details below.

Site-Equip & Loos R Us – Tel: 01256 384 134 • Web: www.loosrus.co.uk • Web: www.site-equip.co.uk So the weather wasn’t fantastic, however the SKIDDLE BUS provided refuge from the weather. Visitors to Skiddle’s stand got an insight into this rapidly evolving tech business – product demonstrations not only included Skiddle.com and significant marketing emphasis, but also Skiddle’s market-leading Facebook Ticket Shop,

White-Label Ticket Solutions and event entry solution RapidScan. Skiddle’s stand proved popular with Showman’s visitors and the increasing breadth of Skiddle’s offering, as well as the scope of their future plans, left visitors noticeably impressed.

Skiddle – Tel: 0843 289 3333 • Web: www.skiddle.com Star Power Generators provides complete temporary event power solutions for airshows, festivals, tv/film, corporate and public events and emergency power loss situations. We can also provide lighting for your event, from architectural coloured lighting to make your building stand out in the dark, to marquee emergency and

background lighting. Whatever the event, we have a solution for you. We are available 24 hours a day, 7 days a week, 365 days a year to cater for your needs in a emergency and we will endeavour to get a generator to your site as soon as we possibly can.

Star Power Generators – Tel: 02030 518439 • Web: www.starpowergenerators.co.uk Temporary Fencing would like to thank all of their clients for their business over the busy summer period. It was a difficult period for us ensuring that our historical event customers’ needs were satisfied, along with undertaking the installation of fencing and barriers for a number of Olympic torch relay events. We had such a high demand this summer for

our traditional style, white wooden picket fencing that we are increasing our stock levels for next season. We also introduced a number of 8’ x 6’ temporary ticket booths to our fleet to complement our security fencing and barrier product range.

Temporary Fencing Limited – Tel: 01202 573311 • Email: temporaryfencing@btconnect.com • Web: www.temporaryfencingltd.com Urban Entertainment specialise in inflatable media screens for any event including pop up cinema, drive in cinema, and corporate events. What makes our screens impressive and unique are that they are inflatable and can go anywhere – they are the highest quality screen systems in the outdoor movie industry, and offer many benefits – they are

quick and easy to install and deflate, they are great in extreme weather conditions, they have a wrinkle-free screen surface, ideal for our HD projectors, are light in weight, and can go anywhere indoor or outdoor, so they are perfect for any event large or small.

Urban Entertainment – Tel: 0114 221 0295 • Email: info@urbanentertainment.org.uk • Web: www.urbanentertainment.org.uk Watermills provide the complete service for temporary potable water supply and waste water removal systems to all events. We install temporary water distribution and storage systems complete with drinking water tanks, providing anything up to 500,000 litres stored capacity; we operate dedicated potable water road tankers, Watermills – Tel: 0845 603 1403 • Email: sales@watermills.net • Web: www.watermills.net

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bowsers, pumps sets, valves and pipework. During 2012 we delivered this service to many events including over 5 million litres of drinking water and waste water handling services to the Beach Volleyball and Mall events for London 2012.

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Showman’S Show review

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Direct message: mviS’ Steve Young, director of operations, Tony Price, managing director, and Graeme Lee, UK sales manager. Price described the show as having the potential to be very good, saying: “as always, with trade shows, it’s about quality, and it’s been right up there. we’ve had queries from new sectors and organisers. our solar-powered LeD lighting and CCTv systems have been going down well.”

The heat is on: agnieszka Dymarczyk, area sales manager, mCS Central europe, was happy with the number of visitors she welcomed to her stand. Dymarczyk and her team educated people on how best to use heaters and received a good level of enquiries regarding its indirect diesel heaters

hot in here: Kroll’s antony Cooper, officer manager, and Simon Clarke, sales representative

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Boss Cabins launch the ‘Big Space’ the UK’s most versatile anti vandal mobile office and welfare cabin.

The ‘Big Space’ has been developed to meet the growing requirements of the UK’s construction industry. Unique Features › The UK’s only 10 man combination of office and welfare facility in a ‘easy tow’ design. › Fully V.C.A approved for up-coming 2012 legislation. › H.S.E compliant for welfare on site. Contact Details — Telephone. 0845 180 1616 Email. info@bosscabins.co.uk Website. www.bosscabins.co.uk

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Showman’S Show review

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Flying the flag: northern Flags’ Barry Singleton, account development manager, iain Clasper-Cotte, managing director, Craig hogg, marketing executive, and Kelly auty, sales executive, enjoy a drink at Stand Out magazine’s and the national outdoor events association’s (noea) evening reception

in an emergency: Paramedico’s martin heath, event supervisor, and allan medcraft, managing director

walking the floor: richards events Services’ Sue holzherr, managing director, Kevin D’arcy, director of security, James holzherr, business development director, and nicki Couston, office administrator

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We supply cord carpet and artificial grass which is mainly used by Exhibition/ Event Organisers and the Marquee Hire industry. We also supply to wholesale, distributors and retail outlets. Vinyl and caterfloor are also available upon request as are NEC tape fittings. The management have collectively over 80 years experience in the supply of all types of commercial and domestic carpets. Our knowledge of the industry includes the sourcing, supply, distribution and installation. We strive to ensure that the customer is provided with a quality product at a competitive price all of which are manufactured to exacting standards ensuring that it is fully recyclable. Direct Exhibition Flooring can also offer a flexible and nationwide fitting service by our team of experienced fitters. We can transport carpet and fitting equipment to your site and remove any unwanted carpets after the event. We can offer bespoke pricing for out of hours fitting to suit a client’s needs and our team of professional fitters can minimise the fitting time avoiding costly rental of venues.

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SHowmAN’S SHow REviEw

At the ready: Speedy Event Services was officially launched as a one-stop-shop events company at The Showman’s Show. Here, Speedy Event Services’ Richard Harmer, Neil Page, Charlotte Sawyer, Brad Poole and Ben Parker prove they are all smiles about the announcement

Smiles all round: Trevor Booth, technical director, Sunbaba, Jim and margaret Copeland, directors, Showmobile Services, and Jan Booth, managing director, Sunbaba, share stories at the end of day one

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London 2012 at Horse Guards Parade

Life’s a beach

Horse Guards Parade provided an iconic location for the London 2012 beach volleyball competition, and was a temporary home for Arena Group for more than 16 weeks, as it constructed the monumental temporary facilities for the event

he city of London was transformed over the summer months, as the London Organising Committee of the Olympic and Paralympic Games (LOCOG) set out, as promised, to transform iconic locations into incredible event spaces and venues. The London Olympics had a new approach to sustainability through the most extensive use of temporary event structures. Capacities of the permanent Olympic stadium and aquatic arena will be scaled back as seating is removed following the Games, yet more striking was the construction of temporary venues. Greenwich Park, the focus of international equestrian royalty, played host to Olympic and Paralympic equestrian and dressage events, and London’s Whitehall, the Mall and Horse Guards Parade became party-central, as it hosted one of the most atmospheric competitions of London 2012. Beach volleyball was first introduced as an Olympic sport in Atlanta in 1996 – its popularity has soared and the sport attracts a diverse audience with one thing in mind. During London 2012, Horse Guards Parade became known as the party venue, where those lucky enough to have tickets would come to watch the sport as well as chat, drink beer and do the conga round the top of the seating stands. As a temporary

event space, the atmosphere and location were second to none, beating rowing’s Eton Dorney, and the venue’s impressive backdrop of Big Ben and the London Eye added to the memorable occasion. The temporary stadium at Horse Guards was constructed especially for the beach volleyball competition – 5,000 tonnes of precisely blended sand (to Federation International de Volleyball, FIVB, specifications), used to create the capital’s own “beach”, was flanked by 18,000 seats, as well as a host of temporary overlay items (the term applied to the delivery of temporary infrastructure with project management on large international sporting events) that would transform the space into a fully appointed sporting venue, albeit a temporary space. Introducing a never before seen approach to delivering a new

Olympic venue, LOCOG engaged architects Populous to design the temporary stadium, and subsequently contracted Arena Group to be solely responsible for its delivery. Adam Wildi was Arena Group’s project director throughout the two-year project. “The original brief came about through consultation with the architects and event industry by LOCOG; we had to tender for it twice, subsequently, but the eventual brief did not vary wildly. We then faced the challenge of meeting the requirements of the International Olympic Committee (IOC) and the FIVB, while enabling the broadcasters to capture the sport and the setting. The main parameters in delivering the complete overlay were the introduction of the new Clearview seating system that was the core of the stadium, an incredibly complex containment strategy to get power, water

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London 2012 at Horse Guards Parade

More than 400 crew worked on this immense project, which included the construction of the seating bowl

and all of the broadcasters’ cables and fibreoptic cabling around the site; and then the rest of the infrastructure – all when working in such sensitive surroundings and to a very tight timescale,” he commented.

Ball skills More than 400 crew were drafted in to work on the mammoth project that included the installation of 123 temporary structures (10,363 square metres), 180 temporary cabins, 2.36 miles of fencing and 3,483 truck movements. Load in began on June 6, and Arena Group made itself at home for 16 weeks before handing the site back in pristine condition on September 28. Wildi continued: “Arena Group was the main contractor responsible for supplying the entire overlay on Horse Guards and The Mall, which LOCOG separated into two venues for efficiency. We project managed the turnkey design and build of the whole beach volleyball stadium on Horse Guards Parade, as well as the infrastructure on The Mall and in St James Park, which was used for the road marathon and cycling events.” According to Wildi, who managed the 24-acre site, a number of factors made the contract unique, its Olympic status, and the prestigious and sensitive nature of the site were the monumental factors that had to be taken into consideration. Around 60 per cent of the infrastructure came from within the Arena Group, predominantly as demountable seating,

50 www.standoutmagazine.co.uk

alongside temporary structures and interior furniture. The remainder came from a myriad of carefully selected event suppliers and professionals: Elliott, Watermills, Stageco, Production Science, Showstars, Aggreko, Stage One and CT provided kit and services. Wildi also enlisted a team of professionals including Mark Fogwill, senior project manager, Tony Wheeler, senior site manager, Kate Smith, project manager, Chris Hey, technical design and site manager, Nathan Pankhurst, commercial manager and Mike Goodwin, bowl construction manager. Continued Wildi: “Time – or lack of it – was the most challenging aspect of the build, with the Queen’s birthday celebrations on Horse Guards on June 16 providing a considerable schedule challenge, as we couldn’t get in until June 6. We learned valuable event lessons during the beach volleyball test event held in 2011, most importantly a relationship of trust was cemented between Arena, the numerous stakeholders and LOCOG venue manager Duncan Firth, that would continue into 2012, and the crucial Games period.” The Horse Guards beach volleyball site was broken down into three core areas. The stadium seating bowl, the undercroft within the grandstand for broadcasters and officials, and thirdly, the overall look and design, with the rest of the venue also incorporating training and practice courts, catering areas and security/access points. The training courts on St James’ Park had

to be prepared first so that athletes could train and practice ready for the event, which began on July 28 and finished on August 9. Wildi continued: “Once we got into the actual build, the scale of the installation of the new Clearview seating gave the project an entirely different perspective. Arena Seating director Dave Withey dedicated an installation team with immense temporary seating experience. “This was only the third ‘live event build’ of the new Clearview seating system and it really does improve customer experience for space, comfort and viewing. Its components’ design allows for variable viewing angles to be created, offering optimum sight lines akin to a modern permanent stadium. Those angles can be altered to suit the space and height available and the type of sport or event – meaning this is now a truly re-usable temporary stadium suitable for most any application. “This demountable stadium model with its Clearview system ticks all of the sustainability boxes in that it will now go on to be reused at subsequent events for decades. We have a central London-based team with the unique experience of managing the overlay at two of the most challenging Olympic venues, and we can now look with confidence to offer future organisers a new, more effective economic model in delivering a major sporting event where some of the stadia is wholly or in-part demountable,” Wildi concluded.

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viewpointS

Look, listen and learn Organisers have a responsibility to their peers to lobby policymakers on an amazing events industry, says Alistair Turner, PR director, Britain for Events

ne of the most challenging tasks faced by those trying to influence government policy towards the events Industry is to get politicians to recognise the breadth of benefits events bring to the economy. You’d think the message would have got through on the back of London 2012, but somehow that success has been claimed by the sports sector. The valuable contribution made by Britain’s event professionals in creativity, logistics and staging seems to be ignored. The importance of what we do cannot be taken for granted. At every opportunity, we must ensure policymakers are given the bigger picture. We must invite national and local politicians to attend events and while they are there, not only can they make the opening speech, but they can be introduced

to attendees and contractors, so they can get the full picture – businesses thrive because of events. The Britain for Events campaign, working with the Business Visits and Events Partnership (BVEP), the industry umbrella representative body, promotes the UK events industry. In the last 12 months it has set out to raise the profile of business events alongside the enthusiasm generated from the Olympic fervour. After all an extra £500 million will be derived from business meetings and groups who visited the Games and held special events around Britain. With a new Minister for Tourism who also holds the responsibilities for Sport and Olympic Legacy, there is a new opportunity to explain how all events can achieve real benefit and help with Britain’s growth agenda. Using the new Minister’s influence

Alistair turner

with other government colleagues we hope to establish a Ministerial Bid Support initiative that will engage Ministers across government departments in helping to secure and host more international events. But we cannot do all its advocacy work alone. That’s why every show organiser across the country has a responsibility to underline the message that events drive business and shape communities. The events industry has so much to offer and unlike many other industry sectors, it can demonstrate how it puts on a good show. You must take this opportunity to use your live events and exhibitions to influence policymakers by inviting them to attend so that they can look, listen and learn.

Do you have technological advantage? Are you harnessing technology’s potential, or are you guilty of using technology for technology’s sake? Rich Rowley, director, XL Events, an Eventia member, explains

onferences now seem to have more of a “discussion’” feel than a “lecture”. It’s all about trying to find a dynamic way to get the message across, challenging the delegate, making them feel part of the team and a real contributor to the immediate goal and future of the organisation. Not forgetting that these events are also ideal opportunities for prime information and opinion gathering. Technology is constantly helping us affirm these goals with social media playing a major part in the use of dynamic information gathering. The iPad revolution is here and is

constantly evolving. Participation can now start to include global offices and if needed the general public utilising social media – from simple SMS to Facebook/Twitter feeds. If the venues Internet bandwidth will allow! As a purveyor of all things technical it appears we need to understand what we have and what we want to achieve before we try to adapt to the latest “what’s next?”. New technology has its strengths but also weaknesses – 80 per cent of the technology that is currently available today is only used to about 10 per cent of its potential. Think about trying to achieve a Minority Report style presentation. Complexity

Do you agree with Rowley? what effective technological solutions have you used on your events? visit www.standoutmagazine.co.uk and detail how you are using new or old technologies

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Rich Rowley

doesn’t necessarily mean a complex solution. If scripted correctly pressure mats on the floor that you step on to trigger the content could be a more simple solution than getting the CEO of a blue chip company to wave his arms about trying to trigger an Air Scan system on half a day’s training. Sometimes theatrical “blocking” and a show call operator running animation cues on a space bar can make life much easier and reduce the weakness so to speak. How do you think they do it in the movies? There is technology coming at us from every direction these days. We are all obsessed, because it plays such a big part in our consumer and daily life. Anybody have the new iPhone 5? Need I say anymore.

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WOW facTOr

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Bright and beautiful Corporate organisers are making grand statements with their event designs and feature areas. Stand Out looks at some of the measures that they are going to in order to “wow” guests and visitors

he key to “wowing” your guests lies in knowing your audience. It’s only when you have an affinity with your target market, and an insight into what they appreciate and expect, that you can shock, rock and “wow” them with the unexpected. In today’s competitive event environment that has never been more so. Last year, the “wow” factor came in the shape of minute, attention to detail – organisers were encouraged to ditch the rulebook, and think outside of the box. In 2012, big and bold is on trend, and particularly amongst exhibition organisers and agencies – design-led exhibitions and events are hitting the mark with new ideas that are setting a benchmark. Nick Gray, from London-based visual design practice Renegade recently created a 50-metre long video sculpture for the entrance of 100% Design, Earls Court. Media 10 acquired the design exhibition in January 2012 – at the time, Daren

Newton, design portfolio director, Media 10, told Stand Out that a trademark “tunnel” entrance would be created in order to revive the event and to deliver the visitor to the heart of the event’s four zones. It was just one of a long list of changes that Newton specified in order to double its visitor figures – Newton contracted Gray and the Renegade team, who created an intricate DNA wire-frame structure which was fed video content from a media server. The result amazed visitors as they entered the contemporary interior design event. Gray created the video sculpture, and worked directly with Studio Design who co-ordinated the various art installations in and around the exhibition space. Gray took a visual brief from Studio Design and based the sculpture using graphic designs and promotional artwork produced for the event. He commissioned scenic specialists Firecracker Works, and together they produced preliminary CAD drawings.

NEON used three kilometres of wool to create the Bang and Olufsen Play House at TENT London

They started by building a model to see how it could work in reality, and decided to create the black metal structure based around the standard one, two and three metre lengths of LED Poison’s Video Flex product, which Gray proposed to use to create the video threads. Said Gray: “I wanted to create a real sense of physical anticipation as people traversed the tunnel, which was completely black apart from the video streams flowing and tumbling around it. The idea was that people undertook a journey as they passed down the tunnel, experiencing emotion, excitement and proper physical sensations”. Bespoke video content created by Gray fed into the Video Flex, resulting in vibrant patterns, colours and flowing movements. Gray described the installation as “exciting” and a “turning point” for the

right Structure’s Geo DeeJay product is new to market – integrated hydraulics allow the ball to split open and be automated to reveal a DJ, band or artist inside. The Geo DeeJay is a bespoke scenic platform and comprises of two half spherical structures that can split apart to a height of 2.5 metres. The entire sphere is available in a variety of diameters depending on requirements and the space available. Whether it is used for an intimate music event or within a large concert venue, the structure can be placed on a stage, in the centre of a crowd or at a height and has been designed as a solution for performers and organisers looking to give their event an added dimension, focal point and creative element within a show. as the Geo DeeJay is completely bespoke it can be designed and built around individual requirements, incorporating branding, lighting inside the spheres and on the encompassing structure and videos screens. The product provides an interesting focal point and an alternative option for organisers looking to break from the norm.

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WOW fActOr Visitors to 100% Design walked through a video sculpture to access the show floor

exhibition itself, as the video sculpture brought an extraordinary dimension to the often dull experience of visitor registration and show entrances.

All tied up NEON recently created the B&O PLAY House for Bang and Olufsen to celebrate the launch of the B&O PLAY collection. The activity appeared at TENT London, held at the Truman Brewery, and captured the attention of many visitors. Why? Three kilometres of bright pink and green wool was specified for the feature area. The B&O Play House explored the concept of functional yet playful design, resulting in a house made from wool that hung from the existing structure of the venue. NEON’s design explored ways of defining space with minimal materials. Visitors to the trade show during London Design Week were encouraged to wander inside the house and PLAY, sampling Bang and Olufsen products as well as Republic of Fritz Hansen furniture. George King, partner, NEON, explained: “Earlier this year Tent London ran an open international design competition to find designers to create feature spaces for their exhibition. The brief was extremely open, there were no constraints on budget, materials or form, the only condition was the size of the space available and the fact that the winner would receive space only – they would have to fund the project. “It is really out of this constraint that our concept of lightness came about. We wanted to devise a way of creating a

space that was as unique and impressive as possible whilst using a minimum amount of materials. We also felt that as these environmental and economical constraints were also faced by the majority of designers, it would be an interesting experiment to carry out at Tent,” King continued. “One of the spaces available for us to use at the Truman Brewery was surrounded by six existing concrete columns. We decided we could borrow this existing structure and weave a lightweight tensile form. “There are a number of reasons that we chose to use wool – it’s colourful, strong and fireproof. It also has never been used in this way at such scale before and we like the challenge of pushing materials to their limit.” NEON’s entry was shortlisted by Tent and put to a public vote where it was chosen by the general public to be included in the exhibition. King then approached Bang and Olufsen after winning the competition to see if it would like to get involved. It did. King added: “In the weeks prior to the installation we created a series of full scale mock ups to iron out the details of how it would be put together. Although it’s made of wool, which most would think of as a soft and fuzzy material, we wanted to push its potential and try and create a crisp, sharp aesthetic. A lot of time was spent developing a way of using adjustable knots that allowed us to thread each layer of the house using a single length of wool. “One of the biggest challenges for us was being able to weave the entire house in just two and a half days. We had a team of up to five people working in synchronisation. It

Designer flowers has also opted for the spherical theme with the inclusion of its low-level and highlevel crystal globes in its latest brochure for event organisers and party planners. the low-level balls can be placed on a square mirrored box, which incorporates a wireless LED uplighter and the high-level globes can be placed on taller, clear plinths to achieve balance within a dinner or awards setting. the LEDs can be programmed to any colour such as blue, red, pink and white and can also flash when a winner is called out at an awards celebration with all other tables turning black.

was an extremely intricate operation but after a while we had the process worked out so well that it was almost like a choreographed dance. All the hard work paid off though, and the final effect was like nothing we had ever seen before.”

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The Cake and Bake Show

Icing on the cake Luke Collings, founder of The Cake and Bake Show, welcomed more than 21,000 visitors to the inaugural event at London’s Earls Court in September. He chats to Stand Out about how he rose to the challenge and explains what he’s cooking up next

hether it’s cupcakes and cookies, sponges or spun sugar, home baking has experienced something of a revival in recent years. Its popularity has risen to such an extent that Britain has well and truly gotten the baking bug with the market said to be worth more then £580 million. According to Mintel, 28 per cent of Brits bake from scratch at least once a week. It’s a statistic that Luke Collings, show director, The Cake and Bake Show, has capitalised upon, and one which has enabled him to build a brand that will see him expand his cake and bake empire. “I’d like to say that I’m a genius but the timing of the show and the airing of The Great British Bake Off was a bit of a fluke,” admits Collings, laughing. “The success of the first event has been madness and mind blowing. When we spoke to Earls Court, it was a case of ‘when can you fit us in?’ and so to be on at the same time as the TV programme has been brilliant.”

So brilliant in fact that more than 21,000 visitors poured through the doors of Brompton Hall during the two-day event when it opened in September. “Cakes and baking are very much on trend,” continues Collings. “I had the idea

for the show in October last year. My background is in running trade shows, but I took some time out and looked for my next big idea. My wife was into The Great British Bake Off and I wondered if there was potential in a bread and cake show.”

demonstrations from all the contemporary stars of cake making and baking, including Paul hollywood, Mary Berry, Richard Bertinet, eric Lanlard, Paul a Young and Claire Clarke, took place alongside appearances from the current contestants and past winners from The Great British Bake Off

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The Cake and Bake Show

The Cake and Bake Show launched in January, Collings’ social media campaign began in February and The Cake and Bake Show Club was formed soon after, providing Collings and his team with a platform and marketing medium. “The club offered a free branded apron to the first 500 members. I thought I’d be sat with 499 of them still in August but they’d gone in 35 minutes,” he adds. The club, which is free to join, now has 13,500 members and continues to grow. “The Cake and Bake Show Club has given us our audience, and I thought if we get half of those people to the show then we’ll be laughing, and look what happened. There’s no doubt that the club was an essential marketing tool and it’s now a community for cake mad people,” says Collings.

nicely baked Collings’ initial plans for the event centred on a floorplan with 3,000 square metres of space upon which he planned to build a number of feature areas and attract a multitude of exhibitors. Those plans soon grew with Collings eventually taking 13,000 square metres of space, which played host to demonstration areas, six key feature areas and a growing number of cake and bake related exhibitors such as Dr Oetker, Betty Crocker and BakingMad.com, headline sponsor, which each commanded 150 square metres of stand space. “Four weeks out and we’d sold out of tickets for both days. Our initial projection estimated 10,500 visitors over the event but when we started advertising on the London Underground ticket sales started to spike and were only going one way. We took more space, and if I am being honest it wasn’t the best venue for us – Earls Court 2 or Olympia would have been better.” Collings admits that the floorplan could have had a better flow – there was minimal time to adapt an ever growing show and this is something that he is now working on for the 2013 event. He says that next year’s show will feature jam favourite Bonne

58 www.standoutmagazine.co.uk

Maman, and that there are plans to colocate The Cake and Bake Show with a complementary event for which he and his team already have plans to launch.

Slice of the action Following on from the success of this launch event, Collings has announced that The Cake and Bake Show will take place at Manchester Central from April 5-7, 2013, before returning to London next September. “I knew that I wanted to have a northern Cake and Bake Show, and I’d decided upon a Manchester show before we even knew of the success of London. Initially, when talking with Manchester Central, I’d said ‘let’s see what happens’ – I had a lot financially riding on the event but momentum kept building.” Collings acknowledges that the northern show may have an impact on the visitor figures of the next London event but he is confident in his offer. The Manchester Central event will comprise 10,000 square metres of space, utilising the venue’s Grand Hall and breakout rooms for exhibition space and workshops. “I’m sticking my finger in the wind and thinking18,000 visitors [at Manchester] is a good punt. In London, I’m aiming for 30,000, and at the moment we are in discussions about which venue we use, as it has to take place on the same weekend in September. Olympia has a nice fit and I have a nice concept in the pipeline so we’ll see. How we utilise a space is a big thing for me.” The success of The Cake and Bake Show is evident with more than 21,000 visitors each buying a £12.50 ticket. Collings also sold 4,000 late opening tickets, allowing entry from 5-9pm on Saturday night, and as a result he broke even in his very first year.

Piece of cake: B2 exhibitions, Melville, Quantum Media and Thorns provided equipment and services to The Cake and Bake Show

“I’ve been out of the industry for a couple of years and the cost of putting on a consumer show is shocking. Costs have shot up since I was last in the business and there were lots that I didn’t anticipate. The Paul A Young Academy cost £3,000 – things like this all add up and it’s petrifying but I have broken even, and I now realise that I need to change my model a little. “I know that I can look at creating Cake and Bake Show merchandise, as this was asked for at the event, and I know that I will look to close up some of the cookery sessions with top baking tutors rather than have them open. Going forward I have lots of ideas and am seriously chuffed with what we achieved in our first show,” he concludes.

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TICKETING, WRISTBANDS AND LANYARDS

Just the ticket As organisers turn to technology to combat ticket touts and profiteering, Stand Out looks at the benefits that ticketing software, registration systems and wristbands have to offer

he Association of Independent Festivals (AIF) has made a stand against tickets touts and the secondary ticketing market by launching a charter that aims to combat profiteering. The charter has the support of over 55 industry professionals, promoters, artists and festivals including Radiohead, WOMAD and Bestival. The AIF is now calling upon industry to lend its support to the campaign, which calls for secondary ticket sellers to cease and desist selling tickets, citing the practice as bad for fans and bad for live entertainment. The practice is driven by greed, explains Rob da Bank, founder of Bestival and co-founder of the AIF – promoters and organisers which blatantly use secondary ticketing sites are just plain dishonest. The fair ticket charter suggests that legislation would curb the activities of unofficial ticket sellers, but until that time it is the responsibility of the live entertainment and live event sector to protect fans by

committing to the adoption of fair ticketing processes and technologies. It’s a notion supported by many ticketing specialists, wristband suppliers and lanyard manufacturers, which offer a multitude of solutions geared towards the secure distribution of tickets and festival passes. Greg Parmley, chief information officer, Intellitix, argues that ticketing technologies make money for an organiser, and so the solutions available should not be viewed as expensive. Rather, organisers should seek to generate revenue through sponsorship as well as seek staff efficiencies and revenue protection through quality access control. Intellitix specialise in radio frequency identification (RFID) access control and cashless payment systems for live events – RFID wristbands contain an embedded microchip that utilises a short-range radio frequency to send and receive information. This information can be read through static points and hand held devices and then processed accordingly.

Harley-Davidson appointed RefTech to manage ticketing at its annual bike festival in St Tropez

RFID rocks During the summer, Samsung Electronics UK was involved in the first roll out of ticketless technology at live music events in the UK. As part of an association with Kilimanjaro Live and Intellitix, Samsung delivered RFID technology to festivalgoers for the first time, meaning few queues and secure access. The Red Hot Chili Peppers gig at Knebworth

Denzil Thomas

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bonnaroo utilised rFid and social media, achieving much success

also marked the first time the technology was used by an artist anywhere in Europe, and was soon followed by festival Wakestock. Special RFID wristbands were issued and read on arrival to validate visitors’ entry. At the wearer’s discretion, the bands were then linked to their respective social media profiles or used to enter competitions associated with both events. Festivalgoers that headed to the Samsung Galaxy Note’s experiential stand, on-site at both events, were able to personalise their wristband to check in on Facebook and share their experience. They could also use it to upgrade to VIP, and sample both the Galaxy Note and recently released Galaxy S III. Samsung is also preparing the way for any festivalgoers with a Near Field Communication (NFC) enabled mobile phone to be able to use that as their ticket at future events. Denzil Thomas, business director, Billington Cartmell Music, conceived and cemented the partnership, and said: “NFC is still not widely understood, so we wanted to create a groundbreaking way to demonstrate the power of Samsung’s leading NFC-enabled devices to consumers. Pretty soon NFC will be ubiquitous in ticketing, so it’s been great to have Samsung kick it all off in the UK. ““From where I am sitting, the idea of cash-less and ticketing has been floated

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for years but RFID only works for a brand if everyone in a closed environment is involved. “When we started this project we knew of loads of brands who wanted to do it but we needed to find someone with a strong marketing reason to come on-board, then we’d find a promoter and finance it. Some weeks later we spoke to Samsung, which knew that there would be customers in the market with NFC but who wouldn’t know what it did. It was clear that we needed to make NFC a feature and we wanted to play on that aspect. “From a business and brand perspective, the partnership has been great – we’re pushing the tipping point and Samsung own the halo,” Thomas said. “We’re now looking at how to use ticketless and contactless technologies to do more interesting things than get people into festivals.” He continued: “It’s very early days but in my area of live music, we can’t stop this technology coming. We’ll be getting into venues and the general public will start to get it but event promoters are a fairly conservative bunch and they have to see how it’s going to affect business first. “RFID has caught fire in the US market, but not quite here, and that’s because American punters are more open to using technology in their life. Hence, US promoters are open to using RFID. “Our success with an artist and brand partnership, in this case Red Hot Chili Peppers and Samsung, comes from the fact that we don’t suggest things that are naff. The music industry is a tricky business, and you have to turn an association into a sale uplift but the real money comes when you activate consumers.”

getting to know you RFID software has major benefits, and its ability to connect with social media platforms is just one. It gives brands an opportunity to sponsor the tickets and wristbands, creating a revenue stream for the organiser, but it also generates valuable data. Organisers of the Bonnaroo Music and Arts Festival realised this advantage when it partnered with Ford to provide a social experience for festivalgoers. As a result, the festival saw the largest integration between a live music event and social media in history. In lieu of hard tickets, Bonnaroo attendees were sent RFID-enabled wristbands. Ford powered the roll out and drove preregistration of RFID wristbands with a variety of incentives. These drivers lead to a 90 per cent attendee registration rate, with nearly

half of attendees opting to connect their RFID-enabled wristbands to Facebook. Over the course of the Bonnaroo weekend, attendees Live Clicked more than 250,000 times with an additional 20,000 photos posted via RFID-enabled photo kiosks. Results were astounding with over three million likes and comments on the posts, and a total audience reach of over 200 million people for Ford Escape. Each post featured a collaborative Bonnaroo/Ford Escape-branded “check in” icon. Parmley added: “Previously, organisers would know 20 to 30 per cent of the people who bought tickets to their event. Now, they know who 90 per cent of their audience is and that marketing value is enormous. “I suspect that cashless payment systems and social media integration with ticketing will be huge in 2012, huge and incredibly powerful.”

Traffic and tracking According to Iris Ticketing, with the huge uplift in customers purchasing tickets online and through mobile technology, there is a considerable level of complexity regarding ticket types – ticketing systems are now required to handle huge amounts of data from a variety of sources to provide up to the minute information to satisfy organisers. Therefore, organisers need to ensure the ticketing system they choose can cope with demand and volume of traffic so that they do not limit revenue opportunities. Iris Ticketing recently handled ticketing requirements for Summer Sundae, a threeday music weekender event run at Leicester City Council’s De Montford Hall. One of the major ticketing considerations for this event was health and safety auditing across its 7,000 crowd capacity. As a result, the auditing requirement on ticket sales was extremely complex with 16 ticket categories varying from age range, to camping options and different day requirements. The organisers required a daily update on sales to track capacity levels, and Iris was able to provide up to the minute capacity tracking and breakdowns of types and number of tickets sold for each day. In addition, the organiser was able to “skin” the website with Summer Sundae’s branding even though it was hosted on De Montford Hall’s server. Skiddle offer organisers and marketers a similar option in the form of its white-label shop that allows organisers to operate their own brand space and independent ticketing site, by integrating its software and ticketing function with their own.

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Teenage kicks This year, WOMAD Festival celebrated its 30th anniversary, bringing an eclectic mix of music and dance from around the world to audiences at Charlton Park. As a family friendly festival, WOMAD encourages those of all ages to attend and experience the music and workshop areas, living libraries and traders. With over 300 acres of space, there is a danger of teenagers becoming lost and, it was this issue that prompted WOMAD to partner with Etherlive, which provide the core comms and CCTV on-site, to create a teenager registration system. Unlike children, who must remain with an adult at all-time, teenagers can be unaccompanied as long as the parent is on-site. However, it can be problematic when teenagers are brought to the attention of security and there is no way of identifying who is responsible for them. The system adopted at this year’s event was designed to be simple to use for

Brand and band ticketing partnerships must result in an upturn in sales

attendees: after purchasing their ticket, partners could register using an online form, hosted at a secure location where adults could input their teenager’s details, as well as their own contact details and the contact details for a friend or relative located off-site. Upon arrival, teenagers were issued with a unique barcoded wristband, which could be securely looked up on a central system. If a teenager was found to need help during the WOMAD festival, the security team could promptly radio back their unique ID number or take them to a secure location where their barcode could be scanned. This simple yet secure system meant that parents and guardians who wanted to allow their teenagers to enjoy WOMAD unaccompanied could do so without any concerns about not being contactable. According to Chris Smith, festival director, WOMAD, the system helped the organising team to for example identify underage drinkers, demonstrating how ticketing technology cannot only improve operations but health and safety too.

©Mike Massaro

driving sales It’s a benefit acknowledged by HarleyDavidson, which has in the past, used a barcoded wristband system and registration

summer sundae utilised iris Ticketing’s system for ticket sales

www.idcardcentre.co.uk

TickeTing, wrisTBands and lanyards

Content can be updated through Skiddle’s Promotion Centre, enabling an organiser to update ticket prices, or add events and offers in real-time. Payment, ticket dispatch and order tracking are handled by the organiser with orders processed through a custom-branded white-label shop that is fulfilled by Skiddle’s platform. And then organisers also have the option to integrate the system with Facebook, helping them to spread the word and market their event.

technology to ensure that bike fans leave its annual festival on their own bike, and not others by mistake. In previous years, visitors have been given two wristbands – one for the rider and one for the bike – and upon egress both barcodes have been scanned to ensure the right bike is with the right owner. However, it’s a feature that was deemed unnecessary for the 2012 event, as 11,000 HarleyDavidson owners and fans descended upon the French coastal town of Les Prairies De La Mer, Port Grimaud, Golfe De St Tropez, for three days of bikes and music. Harley-Davidson appointed RefTech to handle ticketing requirements for its annual bike festival. The bike giant sold the tickets and RefTech printed and mailed 1,581 to those who had booked in advance. The ticket included a barcode, the person’s name, whether or not they had ordered a rally pack and, if they had, the size of T-shirt ordered. On-site, these tickets were swapped for wristbands, provided by ID&C. A further 9,647 tickets were sold on-site at a single access point at the front of the festival – each cashier, appointed by HarleyDavidson, had their own login and float assigned, and at the end of their shift, they logged out of their ticketing station and took the float back to their manager. At that point, RefTech could provide the manager with a detailed report including information on ticket sales and how much money was paid by cash and by card. RefTech provided Harley-Davidson with real-time reports for the organising team, which it could then use to analyse the most popular ticket options and pinch points during the day. Clear analysis is vital if promoters, brands and organisers are to make informed choices about their ticketing strategies, and only then can sound decisions be made as to the steps that need to be taken to ensure a good customer experience.

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Social media is oxygen to the under 30s, so should organisers be looking at apps and mobile ticketing as future information and revenue streams?

he social media and ticket sales debate rages on – if you have read the previous feature, which looks at the subject of ticketing, you will have learned how the majority of companies now acknowledge the synergy that ticketing and social media channels share. Some industry experts and marketing gurus would have us believe that the failure to accept social media as a viable revenue stream is purely generational. According to pundits, the gap between Generation X and Generation Y is more like a chasm, with Lisa Myers, chief executive officer of search engine optimisation and social media agency Verve Search, describing social media as “oxygen to anyone under 30”. Myers suggests that social media has huge implications on business success – organisers and marketers must understand the medium or risk the future health and success of their business. Figures from an Easynet and Ipanema Technologies study state that 67 per cent of European chief information officers block Facebook and 49 per cent block Twitter – perhaps a signal that Facebook is not viewed in the same vein as Twitter. “Half the human race is under 30, and has never known a world without the Internet,” Myers continues. “For these people the Internet, and social media along with it, is a way of life. Businesses need to embrace

social media, and use it to improve the customer experience, not fight against it.” New research from Ipsos MediaCT’s Tech Tracker shows that over four in 10 adults have used Facebook (44 per cent) and YouTube (44 per cent) in the past three months – 17 per cent have visited or used Google+, the Google social network site, 13 per cent use Twitter and seven per cent like to use Linkedin. In relation to demographic profile, Twitter users are young: two thirds of them are aged under 35, they are also more likely to be C1 social grade and very mobile with 82 per cent of them owning a smartphone, and 22 per cent a tablet. Linkedin is a more specific social network: its users skew towards males (58 per cent), are much older than on other networks, four in 10 in fact are between 35 and 54, and half are social grade AB. Consequently, the ownership level for tablets is three times higher than the country average. Gavin Sugden, director of Ipsos MediaCT, believes the latest figures highlight an insatiable appetite to keep connected with others, brands included, as almost 70 per cent of those accessing Facebook in particular have a smartphone also – this goes some way to explain the proliferation of social networking usage but it does also beg the following question… how seriously do organisers take mobile phone applications and have you considered mobile ticketing?

SOCIAL InSIghtS

Social rage

Tweeting moments @IceBoxLondon Very excited to announce we’re installing an open air ice rink in Cambridge! Get your skates on!

@ABPCO If your event is dealing with sensitive material check that the Wi-Fi connection at the venue is secure #eventprofs #tips

@Mask_Events Our HQ is full of coats and cosy knits. Xmas is well and truly on its way and that means one thing – PARTY! Where are you having yours?

@robert_dunsmore Just left IMAX – O/O outdoor media awards – very interesting – every media is now trying to be an event.

@Anton_J The best thing to do is the right thing. The next best thing to do is the wrong thing. The worst thing to do is nothing. #inspireexpo

@emilyeavis Tickets have sold out in 1hr 40mins, Thanks to everyone for your support and we are so sorry to those who missed out.

@HKStrategies The better you communicate back to your internal audience, the better they will be able to communicate to external audiences

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kyline Whitespace offer a full exhibition stand design and installation service to event organisers across the globe – in fact, the London-based company is part of a global network that has the ability to flex and bend with a host of client requests that see the team create exhibition stands, pop up displays for events, stands and branding for product launches and retail environments. Some say that the team at Whitespace is even as unique and efficient as its new Envoy system, a custom modular product that benefits from stylish curves and clean lines. Based in Wimbledon, Skyline Whitespace pride itself on doing all of its own work inhouse – it means that the business can offer agencies a full service and also sell direct to clients, offering the very latest products to market and more than 10 years of design and creative expertise. Skyline’s systems are available to purchase or rent, and organisers can even

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Short, Medium & Long Term - Rental Packages

info@carrierrentalsystems.co.uk rierrentalsystems.co.uk

0800 026 4717 0 026 4717 www.carrierrentalsystems.co.uk

rierrentalsystems.co.uk

Check out our website or give us a call

Rental Systems Enquiry Number 075

Tel. +44(0)1282 477530 Fax. +44(0)1282 477531 www.rubberbox.co.uk info@rubberbox.co.uk

Enquiry Number 076

www.standoutmagazine.co.uk

SHOWCASE v i s t a b a n n e r s . c o . u k

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Vistabanners.co.uk are a small family business base in the North West of England, We manufacture and supply a wide range of advertising signs such as full colour pvc/vinyl banners, flags, pop up banners, roll-up banners, posters, shop signs, billboards, pavement signs, inflatable billboards, advertising inflatables, race gantries, wide format printing, ect

Â Â? Enquiry Number 077

For more information please contact us on 01942 707926 e-mail:sales@vistabanners.co.uk web: www.vistabanners.co.uk

NEW WEBSIT E

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â&#x20AC;˘ Confetti Cannons â&#x20AC;˘ Custom Confetti â&#x20AC;˘ Equipment Hire â&#x20AC;˘ Pyrotechnics â&#x20AC;˘ Flames â&#x20AC;˘ Special Effects T 01582 723502 E ian@confettimagic.com www.confettimagic.com

Enquiry Number 078

Enquiry Number 079

Enquiry Number 081

Enquiry Number 082

Enquiry Number 084

Enquiry Number 085

EVENT & EXHIBITION RECYCLING WASTE MANAGEMENT

ď&#x201A;ˇ Full onsite Waste Management & Recycling Solutions for Events & Exhibitions in London & the South East

ď&#x201A;ˇ Mobile Compactor Hire

(Short term hire available especially for events)

ď&#x201A;ˇ 35ydÂł Open Skips (Bins) available ď&#x201A;ˇ 1100 litre Eurobins, 240 & 360 litre Wheelie Bins & Litter Bins all available for hire

ď&#x201A;ˇ Recycling Equipment available for hire ď&#x201A;ˇ Over 60 years in Business experienced service & advice, specifically tailored to your event.

Tel: 020 8543 5088 Fax: 020 8543 7766 Email: mail@haslehurst.co.uk www.haslehurst.co.uk

Enquiry Number 080

Complete temporary event power solutions

â&#x20AC;˘ Festivals â&#x20AC;˘ Airshows â&#x20AC;˘ Sporting Events â&#x20AC;˘ Corporate Events â&#x20AC;˘ TV/Film Movie silent generator, distribution and cabling hire

T: 0845 867 9373 www.starpowergenerators.co.uk

Enquiry Number 083

To Showcase your services call 01795 509113

SHOWCASE Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP

The best solution for bad

ging for your events!

Tel: 01189 894652 Fax: 0118 979 4328 email: Clive@a1groupuk.com website: www.a1groupuk.com

Our high quality

solutions include:

• PVC printers (rental & sale) • Card management software • Oﬀsite badge printing service • Personalised lanyards • Access control solutions • RFID & Mifare cards & readers

Cost eﬀective services and a fast turnaround on all orders.

TEL: 020 3651 3330 CREWPLANNER@PITMANSPEOPLE.COM

WWW.PITMANSPEOPLE.COM

Enquiry Number 086

A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers. Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

Flexible to work with you to your timescales and needs.

01604 422422 k

Wokingham

LOO HIRE

Enquiry Number 087

Green and sustainable recycled or biodegradable solutions.

.co.u entre cardc s@id

sale

Enquiry Number 088

Ground-Guards TM

THE ORIGINAL PLASTIC ROADWAY SYSTEM TEMPO R ROADWARY AY

HIRE

Make your event stand out from the crowd with our icecream trike serving organic icecream

Be safe! Use the proven Ground-Guards system to keep you events on track – whatever the weather!

Tel: 01384 486767 / 07985 208824 Email: info@barnabysicecream.co.uk www.barnabysicecream.co.uk

Enquiry Number 089

CALL NOW

Enquiry Number 090

0113 267 6000

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DPG are a proven, respected leader in the field of security with a strong focus on quality, combined with an innovative approach to a physical and personable delivery. DPG operates as a seamless extension to their clients’ business by ensuring that the security function is fully managed. This enables clients to focus on achieving their business objectives, as we alleviate the potential stresses associated with the security of assets, employees, premises, events and business.

AWARDS CONCERTS CORPORATE FESTIVALS TOURS

ARCHITECTURAL PRODUCT LAUNCHES POWER DISTRIBUTION

t: 01622 863 398 e: info@stllighting.co.uk

Please contact us on: T: 07803 345 418 / 07504 295 383 E: info@dpgsecurityltd.co.uk

www.dpgsecurityltd.co.uk Enquiry Number 092

Enquiry Number 093

GG.06.12

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To Showcase your services call 01795 509113

13/06/2012 16:20

SHOWCASE

CrewCo

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Stage & Event Crew 0845 458 9400

contactus@crewco.net

Â Â? Enquiry Number 095

www.crewco.net Enquiry Number 096

Enquiry Number 097

The D4 team put in a Gold Medal Performance in 2012, and weâ&#x20AC;&#x2122;ve been busy elsewhere too...

Exq ui s i te O u t s i d e c atere r s s p ec i a l i s i n g

in s h ows and event s t h rou g h o u t t he cou nt r y.

take a look at our new website and see what the D4 team could be doing for your business t 01454 321 212 f 01454 273 572 www.d4projekt.co.uk sales@d4projekt.co.uk

D4 Projekt Ltd

Tel: 01691 830055 info@hughescaterers.co.uk www.hughescaterers.co.uk

Flexible Professional Experienced

Enquiry Number 098

Enquiry Number 099

Enquiry Number 100

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays since 1934. Backgrounds have been our background since backgrounds began and bbrown have more than 400 in stock.

08705 340340 www.bbrown.co.uk

Enquiry Number 101

enquiries@tagprom.com

Enquiry Number 102

Enquiry Number 103

To Showcase your services call 01795 509113

SHOWCASE SPL Audio Services

Practical Solutions for Innovative Ideas

Specialist handling and distribution solutions for roadshows and events

TEL: 020 3651 3330 CREWPLANNER@PITMANSPEOPLE.COM

WWW.PITMANSPEOPLE.COM

Enquiry Number 104

Hire, Sales & Installation of audio, lighting and DJ equipment 0161 962 5151 07788 725726 www.splaudioservices.co.uk

Enquiry Number 105

Plastic Containers & Materials Handling

â&#x20AC;˘ Design and build service â&#x20AC;˘ Source, refurbishment and operation of trailers/ rigs/event stands â&#x20AC;˘ Logistical management of events and roadshows â&#x20AC;˘ Operators licence and standing fleet of Mercedes trucks and vans

We will bring your campaign to lifeâ&#x20AC;Ś 01844 216711 â&#x20AC;˘ www.fsdistribution.co.uk

Enquiry Number 106

PremiereventBars

Storage Containers Food Grade Containers

The complete bar service with a range of bespoke bars, professional staff and excellent commissions paid. Why look elsewhere?

Really Useful Boxes Pallet Boxes Materials Handling Trucks & Trolleys Special Offers & Used Bargains Sack Trucks & Pallet Trucks

SPECIAL OFFERS & MUCH MORE WWW.PLASTOR.CO.UK

bsite! New we Enquiry Number 107

Plastor Ltd, Smithfield Road Maidenhead, Berkshire SL6 3NP

T. 01628 829800 E. sales@plastor.co.uk W. www.plastor.co.uk

Transform any room for any event with any budget Tel 01384 486767 / 07985 208824 Email: info@venuedress.co.uk www.venuedress.co.uk

Enquiry Number 108

Call 07802 167167 to arrange a meeting with us www.premiereventbars.co.uk Enquiry Number 109

&IELD MARKETING SPECIALISTS Field Marketing Specialists

0ROMOTIONAL 3TAFF %VENT -ANAGEMENT â&#x20AC;˘ Promotional Staff -ERCHANDISING 2OADSHOWS â&#x20AC;˘ Merchandising 3TAND -ANAGERS 0RODUCT 3AMPLING â&#x20AC;˘ Stand Managers

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W WWW TRIALBITES CO UK â&#x20AC;˘ Product Sampling 85 South Street, Dorking, Surrey RH4 2JU T: 01306 882880 E: enquiries@trialbites.co.uk www.trialbites.co.uk Enquiry Number 110

Enquiry Number 111

Enquiry Number 112

To Showcase your services call 01795 509113

SHOWCASE

 

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Exe. Suite 1, Motorpoint Arena, Mary Ann Street, Cardiff, CF10 2EQ Tel: 029 2022 1711 Fax: 029 2023 4592 Email: office@safestylesecurity.co.uk www.safestylesecurity.co.uk

Enquiry Number 113

        

Enquiry Number 114

EuroMat ® - TuffTrak ® - GeoGrid Call us NOW for details about ALL our products or visit our website www.zigmagroundsolutions.com Tel: 0845 6435388 sales@zigmagroundsolutions.com

Enquiry Number 115

TSS - Software Solutions for the Event Hire Industry

ignature M

Temporary ground access solutions Europe & Worldwide

Event CAD

- 2D/3D Layout and Presentation

FESTIVALS • SHOWS • EVENTS WEDDINGS • CORPORATE & PRIVATE PARTIES • • • •

Marquees from 3m - 30m wide Flooring Power Bars & Toilets

Nationwide Coverage. Call now for FREE advice and site survey.

• Lighting & Heating • Tables & Chairs • Dance Floors • Linings

0800 107 9191 01922 646 543 07976 558 440

info@signaturemarquees.com | www.signaturemarquees.com Signature House, 37 Princes Ave, Walsall West Midlands, WS1 2DG

Enquiry Number 116

 Marquee, Catering area, Room, Exhibition stand  Wide choice of objects and colours  Use a photo as a backdrop  Works with Google Maps  Print 2D/3D layouts / Email your drawings  Impress your customers with their personal layout

HIGH CLASS FACILITIES FOR ALL OCCASIONS Hirers of all toilet solutions for indoor and outdoor events Instant Quote 01494 526065 www.luxury-toilets.co.uk info@luxury-toilets.co.uk

Enquiry Number 117

all Hire - Event Hire Software  Instant hire job information  Stock tracking and availability checking  Loading lists  Delivery scheduling  Comprehensive documentation  CRM  Ideal for any size of hire company  Flexible rental and purchase options available T S Solutions Limited 0844 800 1232

info@tssweb.net www.tssweb.net

Enquiry Number 118

Let us take the worry and stress out of events

Creating the Perfect Venue Furniture Hire London and South East

01702 232200 info@vicaragemarquees.co.uk www.vicaragemarquees.co.uk Enquiry Number 119

Chairs from 85p! Quote Stand Out Thousands of tables, chairs, bar stools, barriers, poseur tables, gazebos, coat rails and much more! Call 0207 112 8511 for UNBEATABLE TRADE PRICES!

Enquiry Number 120

HOW CAN WE HELP YOU? • Event and stand management • Planning and risk assessment • Hospitality and public relations • Exhibition trailer and equipment hire • Pop-Up tent hire • Banners and graphics • Tables and flags • Storage, maintenance and set up • Models and promotional staff • Social media support

01406 424848 07876 792282 07917 026903 info@auto-mediaevents.co.uk @A_M_Events

Enquiry Number 121

To Showcase your services call 01795 509113

SHOWCASE

Exclusive to the UK and Europe!

AmazingFireworks!

• S5000 Triad - 2,800 Capacity • S2000 Tri - 1,500 Capacity • S1000 Tri - 900 Capacity

Awkward Entertainments presents Professional Funfairs for festivals, corporate hire and many other events. Full UK coverage

Firing for England - International Champions

Office: Seth Mobile: Eleni Mobile:

+44 1366 727 310 +44 7900 902 818 +44 7565 690 591

info@silver-stage.com www.silver-stage.com facebook.com/silverstage

Silver Stage Event Structures Limited, The Oaks, Mill Drove, Northwold, Thetford, Norfolk, IP26 5LQ, United Kingdom

Enquiry Number 122

www.hireafunfair.com • www.wantafunfair.com Taiwan & ona o 2012 www.dodgemhire.com • www.carouselhire.com 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1 Email: funfairs@awkwardentertainments.com Tel: 01904 744448 8422 Hire Ad StandOut128x98mm 21/5/08 10:39 am Page 1

01332 381811

www p rote

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rewor

Enquiry Number 124

Hire Services

We supply a range of Espresso and

We supply a range of Espresso and Cappuccino machines, with coffee Hire Services Cappuccino machines, with coffee beans or coffee pods, for use at events Official NECorGroup beans coffeeSupplier pods, for use at events and shows. and shows. We supply a range of Espresso and Cappuccino machines,

Short term packages foruse UKatand with coffee beans or coffee pods, for events and Short term packages for UK and shows. overseas. overseas.

ivbdirect FURNITURE & PROP HIRE

t. 020 7326 7998 e. george@ivbdirect.com w. ivbdirect.com

Enquiry Number 125

Enquiry Number 126

Yes Tents supplies marquees of all types and sizes. Ranging from spectacular big tops to beautifully formed clearspans.

Short term packages for UK and overseas. Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. TheThe Gardens, Sugnall, Eccleshall, Stafford, ST21 6NF. Tel: 01785 851348. Tel: 01785 851348. The Gardens, Sugnall, Eccleshall, Mobile: 736798. Mobile: 07710 736798. Stafford, ST2107710 6NF FreshFresh Fax:Fax: 01785 859388. 01785 859388. Tel: 01785 851348 Mobile: 07710 736798 Fax: 01785 859388

Enquiry Number 127

The Revolutionary Bar in a Box Tel: 01635 800020 Fax: 01635 800022

Paul Wassell 07932642689 paul@yestents.com www.yestents.com Enquiry Number 129

OranOgra JuiceJrusei nge cers

Look or call for information. Lookintointoourourwebsite website or call for information. www.cappuccino-rapido.com www.cappuccino-rapido.com

Woodhouse, Pinchington Grange, Thatcham RG19 8FB

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PlP uslus

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SHOWCASE Above all, reliable Established 1986

years in the sp

otli

television

The leading theatre, conference and event transport service throughout the UK and Europe conference

theatre

0113 238 0805 0113 238 0806

f e w

Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients.

All your event medical services from a single first aider to full field hospital • Risk assessment and advice on medical requirements • Advice on best practice and staff qualifications • Attendance at licensing hearings • Liaison with statutory health services • Production of medical support plan • Medical major incident planning • Provision of event day cover • Post event reporting • Audit of current medical provision

exhibition

EXHIBITION FURNITURE & DISPLAY EQUIPMENT

showmover@aol.com www.stagefreight.com

Stagefreight Ltd Evanston Ave Leeds LS4 2HR

Enquiry Number 131

T: +44 (0)1922 629009 F: +44 (0)1922 628937

0844 586 6009 neil@eventsmedical.co.uk www.eventsmedical.co.uk

Enquiry Number 132

Russell & Twining Blooms Ltd Exhibition Florists

Please visit our website or contact a member of our sales team.

E: info@eventexfurniture.co.uk www.eventexfurniture.co.uk

Enquiry Number 133

Inspiring Tents For All Events

“A plant for all reasons” Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand.

Event Vehicle Solutions London based national service Email: info@oliverbuggyhire.co.uk CALLING ALL UK PRODUCTION COMPANIES

We also specialise in cut flower arrangements, from small posies to large pedestals.

Full range of Matrix Tents, create your own space by linking our Hexagon, Square and Diamond shaped structures.

Call us for ideas and quotations. T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com www.rtbflorists.com

Enquiry Number 134

Tel: 01923 265211

Create a focal point for your event event using our S5000 Saddlespan. Contact us today to achive the best deal in the UK. Office: 01223 870935 Mobile: 07881614134 Email: enquiries@gigtent.co.uk

www.gigtent.co.uk

Enquiry Number 135

Enquiry Number 136

From the classic to the fully branded

3 YEAR Guarantee! Portable Marquees • Party Tents • Shelters

Manufacturer / Designer / Supplier Repair & supply spares for all marquees irrespective of purchase origin

Order our complimentary new brochure now!

All sizes & colours available: 2x2 / 3x2 / 3x3 / 3x4.5 / 4x4 / 3x6 / 4x8

Call 020 8961 6844 Events@designerﬂowersuk.com www.designerﬂowersuk.com

Enquiry Number 137

Sheerspeed Shelters Ltd T: 07710 219 778 E: sales@sheerspeed.com W: www.sheerspeed.com

Enquiry Number 138

Enquiry Number 139

To Showcase your services call 01795 509113

CONNECTIONS CONNECTIONS AIR CONDITIONING Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

AV / IT EQUIPMENT HIRE Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: david@planethire.co.uk W: www.planethire.org.uk

AV, SOUND & LIGHTING SRD Group Units 1-2 Crowhurst Hop Farm, Bullen Lane, East Peckham, Tonbridge, Kent, TN12 5LP T: 01732 373920 E: stuart@srdgroup.co.uk W: www.srdgroup.co.uk

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: info@eventbars.co.uk W: www.eventbars.co.uk

Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@peppermintbars. co.uk W: www.peppermintbars.co.uk

The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar.com W: www.thebarbazaar.com

BESPOKE EVENTS ENTERTAINMENT

AV & SOUND EQUIPMENT HIRE Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: gavin@siriusevents.com W: www.siriusevents.com W: www.seamlessplasmawall. com

CCTV

BARS

CATERERS Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: info@feedeasy.co.uk W: www.feedeasy.co.uk Twitter: @FeedEasy

CATERING EQUIPMENT HIRE Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: nigel@markey.co.uk W: www.markey.co.uk

BALLOONS, BUNTING & FLAGS B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: andy@b-loony.co.uk W: www.b-loony.co.uk

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: postbox@pkl.co.uk W: www.pkl.co.uk

BANNERS, BACKDROPS & FLAGS Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www.invisiondisplayservices. co.uk

invision

BARRIERS & FENCING

Fenced-Inn-Ltd 2 Willow Cottages, Raspberry Hill Lane, Iwade, Sittingbourne, Kent, ME9 8SN T: 01795 472173 M: 07712613407 E: trishfencedinn@aol.com

Matters Musical Ltd The Loft Rear of 8 West Street, Dorking, Surrey, RH4 1BL T: 01306 741007 F: 01306 741008 E: info@mattersmusical.com W: www.mattersmusical.com

CATERING EQUIPMENT & FURNITURE HIRE

Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@welldressedtables. co.uk E: sales@spaceworks.co.uk W: www.welldressedtables. co.uk W: www.spaceworks.co.uk

Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: don@mobilecctv.co.uk W: www.mobilecctv.co.uk

COMPUTER SOFTWARE TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: info@tssweb.net W: www.tssweb.net

TSS

Rental Software Solutions all Hire & Event CAD Software

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: david@affinitycrew.com W: www.affiniitycrew.com

Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople.com W: www.pitmanspeople.com Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: mark@showforce.com W: www.showforce.com

The Whatever Crew Ltd We cover Scotland and the UK 9 Kirkwall Road, Greenock, Renfrewshire, PA16 0YE T: 07900 854 253 E: info@whatevercrew.com W: www.whatevercrew.com

DRAPING

Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: info@cover-it-up.com W: www.cover-it-up.com

EVENT BRANDING

Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. co.uk W: www.grapefruitgraphics. co.uk

Connections is sponsored by

EVENT DESIGN & PRODUCTION Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: step1@chillspace.co.uk W: www.chilspace.co.uk Partridge Events Ltd 145 -157 St John Street, London, EC1V 4PY T: 0845 308 2427 E: jacqui@partridgeevents.co.uk W: www.partridgeevents.co.uk

EVENT ENTERTAINMENT PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: sales@pswevents.co.uk W: www.pswevents.co.uk Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents.co.uk W: www.sunshineevents.co.uk The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ hotmail.com W: www.messhamswallofdeath. com

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: info@eventserv.com W: www.eventserv.com PW Hire T: 0844 854 8686 F: 01538 384 016 E: info@pwhire.co.uk W: www.pwhire.co.uk Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ speedyservices.com W: www.speedyservices.com

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: chris@abraxys.com W: www.abraxys.com

Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: info@papillonevents.co.uk W: www.papillonevents.co.uk

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: info@livebuzz.co.uk W: www.livebuzz.co.uk

Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: info@reddoorevents.co.uk W: www.reddoorevents.co.uk

RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: info@regbox.co.uk W: www.regbox.co.uk

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@paramedico.info E: allan@medcraft.org W: www.paramedicoevents. co.uk

EVENT NEON SIGNS

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth, Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W: www.airtechs.co.uk

EVENT STAFF

Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: info@neoncreations.co.uk W: www.neoncreations.co.uk

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. co.uk W: www.morrisleslie.com

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: info@avtconnect.com W: www.avtconnect.com

Crewsaders T: 0845 094 4884 W: www.crewsaders.com

EVENT WI-FI Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks.com W: www.overlandnetworks.com

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect.com W: www.rtbflorists.com

EXHIBITION & PROMOTIONAL TRAILERS

Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: info@redgeckogroup.co.uk W: www.redgeckogroup.co.uk • Twitter: @RedGeckoGroup

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions.co.uk W: www.tseproductions.co.uk

Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: info@fourgraphics.co.uk W: www.fourgraphics.co.uk

CONNECTIONS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: sales@torton.com W: www.torton.com

EXHIBITION STANDS/DISPLAY Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: info@aluvision.com W: www.aluvision.com

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions.com Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@outthereconcepts.com W: www.outthereconcepts.com Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon -Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: info@showplace.uk.com W: www.showplace.uk.com Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: info@floorex.co.uk W: www.floorex.co.uk

FABRICS & PVCâ&#x20AC;&#x2122;S / SEWING SERVICES B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. co.uk W: www.bbrown.co.uk

EXHIBITION TRAILERS SALE & HIRE

Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: info@mobex.co.uk W: www.mobex.co.uk

Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ eventproductionsolutions.co.uk W: www. eventproductionsolutions.co.uk

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: www.mobilepromotions.com

Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: sales@tecnauk.com W: www.tecnauk.com

DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: www.dwt-exhibitions.co.uk

Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: mail@evetrakway.co.uk W: www.evetrakway.co.uk

EXPERIENTIAL MARKETING

D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: sales@d4projekt.com W: www.d4projekt.com Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace.com W: www.skylinewhitespace.com

FLOORING & FLOOR COVERINGS

invision

Grassform Little Woodbarns Farm Yard, Green Street, Fryerning, Ingatestone, Essex, CM4 0NT T: 01277 353686 E: sales@grassform.co.uk W: www.grassform.co.uk

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ invisiondisplayservices.co.uk W: www.invisiondisplayservices. co.uk

GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: info@gttrax.co.uk W: www.gttrax.co.uk

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E: omegadrapes@aol.com

FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill , Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire.co.uk W: www.1stdefensefire.co.uk

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks.com W: www. edinburghfireworksstore.com

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: office@pontoonworks.co.uk W: www.pontoonworks.co.uk

FLOORPLANS Showplans 50a Aldershot Rd, Church Crookham, Hampshire, GU52 8LF T: 01252 414200 E: info@showplans.com W: www.showplans.com Twitter: @Showplans

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight.com W: www.productionfreight.com

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0845 459 9875 E: Ian@furnitureonthemove. co.uk W: www.furnitureonthemove. co.uk City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@cfhltd.com W: www.cfhltd.com

Connections is sponsored by

Connections is sponsored by Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture.co.uk W: www.conceptfurniture.co.uk

HEATING & COOLING SYSTEMS

Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational. com W: www.europainternational. com/so GBJ Design T: 07734 111 384 E: hire@gbjdesign.co.uk W: www.gbjdesign.co.uk Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: info@greathire.co.uk W: www.greathire.co.uk

IceMagic

furniture hire

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: sales@ice-magic.biz W: www.ice-magic.biz

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

HEATERS & DEHUMIDIFIERS

www.Skylanternsonline. co.uk Unit 6 Nailsworth Estate, Nailsworth, Glos, GL6 0BS T: 01453 833872 E: info@skylanternsonline.co.uk

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio.com W: www.theprojectionstudio. com

LED SCREENS

ICE RINKS

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: rosa@lightmedia.co.uk W: www.lightmedia.co.uk

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: info@icstemp.com W: www.icstemp.com

YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA T: 020 8317 7775 E: info@yslv.co.uk W: www.yslv.co.uk

INFLATABLE MEDIA SCREENS Urban Entertainment Unit 516, The Workstation, 15 Paternoster Row, Sheffield, South Yorks, S1 2BX T: 0114 2211 0295 M: 07916 161 053 W: www.urbanentertainment. org.uk

INFLATABLE STRUCTURES

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W: www.thehirebusiness.com

INSURANCE BROKERS

Fiesta Furniture T: 01733 570700 F: 01733 570685 E: sales@fiestafurniture.co.uk W: www.fiestafurniture.co.uk

LANTERNS

Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: sales@krolluk.com W: www.krolluk.com

IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: hire@ivbdirect.com W: www.ivbdirect.com

FURNITURE SALES

Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@eurostanddisplay. com W: www.eurostanddisplay.com

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. co.uk W: www.carrierrentalsystems. co.uk

D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-on-Severn, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: info@d-zinefurniture.co.uk W: www.d-zinefurniture.co.uk Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: info@ev-ent.co.uk W: www.ev-ent.co.uk

IPAD DISPLAY SYSTEMS

Evolution Dome T: 0844 335 1933 E: info@evolutiondome.co.uk W: www.evolutiondome.co.uk

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured.com Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: enquiries@rtib.co.uk W: www.robertson-taylor.com

LIGHTING

Powerful Battery LED Uplighting

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: info@corelighting.co.uk W: www.corelighting.co.uk Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com Just Lite Productions Just Lite Office: +353 1 8068333, info@justlite.com Paul Smith: +353 87 2525183, pauls@justlite.com Alan Smith: +353 87 2361162, alans@justlite.com W: www.justlite.com Shok T: 0871 282 0500 W: www.shoklondon.com

CONNECTIONS LINEN HIRE

HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@hpestechnical.com W: www.hpestechnical.com

PORTABLE TOILET HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: info@citylinenhire.co.uk W: www.citylinenhire.co.uk

MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees.co.uk W: www.fewsmarqueespremium.co.uk

A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp.co.uk W: www.a1groupcomp.co.uk Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: events@elliottuk.com W: www.elliottuk.com

Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: hire@loosrus.co.uk W: www.loosrus.co.uk

Mastertent UK Ridgeview House 99 Derby Road, Stanley Village Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: info@in-your-corner.co.uk W: www.mastertent.co.uk

Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo.co.uk W: www.superloo.co.uk

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: information@redcross.org.uk W: www.redcross.org.uk/ eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical.com W: www.locationmedical.com St John Ambulance 27 St Johnâ&#x20AC;&#x2122;s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: event-cover@sja.org.uk W: www.sja.org.uk The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@eventmedicinecompany. co.uk W: www. eventmedicinecompany.co.uk

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline.co.uk W: www.thepowerline.co.uk

Loos for Doâ&#x20AC;&#x2122;s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: www.loos.co.uk

Godney Marquee Hire Estate Yard House, 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 07713 404233 E: enquiries@godneymarquees. co.uk W: www.godneymarquees.co.uk

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: info@phasehire.com W: www.phasehire.com

Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@starpowergenerators. co.uk W: www.starpowergenerators. co.uk Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: jamie@templineltd.co.uk W: www.templineltd.co.uk

POWER DISTRIBUTION Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: info@rubberbox.co.uk W: www.rubberbox.co.uk

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: andy@crazybags.co.uk W: www.crazybags.co.uk

POWER & GENERATORS ArcGen Hilta Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@arcgenhilta.com W: www.arcgenhilta.com

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PROMOTIONAL PRODUCTS / BUSINESS GIFTS BOE EJTUSJCVUJPO TQFDJBMJTU XJUI EFDBEFT PG FYQFSJFODF NBOBHJOH FWFOUT GSPN DPSQPSBUF UP JOUFSOBUJPOBM NFEJB FWFOUT BOE GFTUJWBMT

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Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators.co.uk Templine qtr.indd W: www.eurogenerators.co.uk Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix.co.uk W: www.eventelectrix.co.uk Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W: www.fourthgenerationltd. com

Thep Business Gift Company 4JUF 4BGFUZ Ltd -JHIUJOH The Mews, 42B St Marys Row, p 5FDIOJDJBOT Moseley, Birmingham, B13p 8JG%SZ )JSF T: 0121 449 5445 E: sales@tbgc.co.uk XXX UFNQMJOFMUE DP VL &NBJM JOGP!UFNQMJOFMUE DP VL W: www.tbgc.co.uk 5FMFQIPOF

The Edge (Systems) Limited Windsor Place, Penarth, 29/7/08 11:01:26 AM Cardiff, CF64 1JL T: 029 2070 8702 E: sales@theedgesystems.co.uk W: www.theedgesystems.co.uk

PROMOTIONAL STAFFING Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: bettina@moorepeople.co.uk W: www.moorepeople.co.uk

Connections is sponsored by

Connections is sponsored by Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople.com W: www.pitmanspeople.com Tag Promotional Staff 7a Perry How, Worcester Park, Surrey, KT4 7PQ T: 020 83300 6154 F: 0208 5499400 E: enquiries@tagprom.com W: www.tagprom.com

Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W: www.artisangraphics.co.uk

AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: info@apsecurity.co.uk W: www.apsecurity.co.uk Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: www.gainsuk.net G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: sales@uk.g4s.com W: www.g4s.com/uk-events Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices.com W: www.richardseventsservices. com Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: info@rightguard.co.uk W: www.rightguard.co.uk

Steel Deck Unit 58, T Marchant Estate, 4272 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: info@steeldeck.co.uk W: www.steeldeck.co.uk

SOUND, LIGHTING & STAGING RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: info@rkdo.co.uk W: www.rkdo.co.uk

SECURITY Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 M: 07446 746 936 E: info@aesltduk.com W: www.aesltduk.com

Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices.co.uk W: www.riggingservices.co.uk

SIGNAGE & GRAPHICS

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: info@radio-links.co.uk W: www.radio-links.co.uk

Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@proproductions.co.uk W: www.proproductions.co.uk

Specialized Group of Companies 4 Rosebank Road, Livingston, EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity. co.uk W: www.specializedsecurity. co.uk

The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@ therevolvingstagecompany.co.uk W: www. therevolvingstagecompany.co.uk

STAFFING Take On - Temporary Staff 7-9 Ferdinand Street, 1st floor, London, NW1 8ES T: 0203 174 8047 F: 0207 284 4411 E: info@takeonservices.com W: www.takeonservices.com sound

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: info@acorn-events.com W: www.acorn-events.com

staging

lighting

events

STAND DESIGN & BUILD

complete production supplies info@widgetproductions.co.uk

01983 852332 | 07771 534 998 | 07974 045 859

Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting.com W: www.finelinelighting.com Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. co.uk Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld.com W: www.jigsawevents.biz Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk.com W: www.movetechuk.com/rental

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions.co.uk W: www.widgetproductions.co.uk

Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. co.uk W: www.blackiris-exhibitions. co.uk Twice Limited T: 07793 077371 E: tonywickham@btinternet.com W: www.twiceexhibitions.co.uk

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@londonducktours. co.uk W: www.londonducktours.co.uk

TECHNICAL EVENT PRODUCTION

CoNNECTIoNS TEMPoRARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: info@overlandnetworks.com W: www.overlandnetworks.com

TICKETING

TEMPoRARY RoADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: info@davistrackhire.com W: www.davistrackhire.com

Skiddle.com T: 0843 289 3333 E: support@skiddle.com W: www.skiddle.com

Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic.co.uk :[[ZXi^kZ igV[[^X bVcV\ZbZci XVc WZ W: www.exhibition-traffic.co.uk

A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 i]Z Y^[[ZgZcXZ WZilZZc V egd[Zhh^dcVa! F: 01832 272065 hbddi] gjcc^c\ ZkZci VcY XdbeaZiZ X]Vdh# E: sales@ajbigtophire.com TRANSPoRT / oN-SITE W: www.ajbigtophire.com

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LoGISTICS

Leeds United Elland Road, Leeds, LS11 0ES T: 0113 367 6132 E: info@leedsunited.com W: www.leedsunited.com

Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@norfolkshowground. co.uk W: www.norfolkshowground. co.uk

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: atif@troxy.co.uk W: www.troxy.co.uk

TRAFFIC MANAGEMENT

TEMPoRARY STRUCTURES

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ btconnect.com W: www.thedomecompany. co.uk

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@grundon.com W: www.grundon.com

24/7 Exhibition Services Berry Marquees Ltd Unit 3 The Courtyard, Unit 4, Three Stars Trading ###bV`Z î ldg` Nunhold Business Centre, Estate, Thorpe, Egham, Surrey, Dark Lane, Hatton, Warwick, TW20 8RJ Lî] dkZg '& nZVgh ZmeZg^ZcXZ ^c i]Z ZkZci VcY â&#x2014;? Unique sponsorship opportunities CV35 8XB T: 01784 471410 Zm]^Wî^dc ^cYjhign! lZ XVc d[[Zg VlVgY l^cc^c\ â&#x2014;? Guaranteed contact with guests M J Church Event Waste T: 01926 840140 F: 01784 439656 hZgk^XZ ^c igV[[^X bVcV\ZbZci VcY XdchjaiVcXn# F: 01926 840340 Recycling â&#x2014;? Luxury Service Contact Sam Phillips E: info@24-7exhibitions.com Star Farm, Marshfield, Nr E: sales@berrymarquees.com W: www.24-7exhibitions.com Chippenham, Wiltshire, W: www.berrymarquees.com 6lVgYh cdb^cVi^dch VXgdhh ' YZXVYZh SN14 8LH Chris Eames International T: 01225 891591 De Boer Structures (UK) Ltd Box Lane, Barking, Essex E: events@mjchurch.com Castle Park, Boundary :m8ZA :m]^Wî^dc 8ZcigZ! AdcYdc :&+ &MA EZgidc =djhZ! Gdha^c GdVY! AdcYdc L( -9= IG11 0SQ W: www.event-waste%'%, %+. *%*% Road, Buckingham Road %'%- .,. %*+ deh5Zm]^Wî^dc"igV[[^X#Xd#j` T: +44 (0)20 8595 7771 ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` management.com Industrial Estate, Brackley, F: +44 (0)20 8595 5967 Northamptonshire, NN13 7ES E: trucks@cei.co.uk Smiths (Gloucester) Ltd T: 01280 846500 W: www.cei.co.uk Ema Ashworth E: sales.uk@deboer.com T: 0845 450 5227 W: www.deboer.co.uk Mobile Promotions E: ema.ashworth@smiths New Brook, Titchmarsh, gloucester.co.uk Eschenbach Structures Thrapston, Northamptonshire, W: www.smiths-gloucester. (UK) Ltd NN14 3DG co.uk 81 North East Road T: 01832 733460 Southampton, SO19 8AF F: 01832 732737 T: 02380 437 329 WATER & PLUMBING SERVICES E: sales@mobilepromotions. F: 02380 437 329 com E: info@ W: www.mobilepromotions.com Show Site Services eschenbachstructuresuk.co.uk Weybridge Business Centre W: www. Unit 18, 66 York Road, eschenbachstructuresuk.co.uk UTILITY VEHICLE & GoLF BUGGY HIRE Weybridge, Surrey, Losberger Morris Leslie (SE) Ltd KT13 9DY 139 High Street, Collingham, Greenbays Park, Carthouse T: 01932 228416 Newark, Notts, NG23 7NH Lane, Horsell, Surrey, GU21 4YP E: info@showsiteservices.co.uk T: 01636 893776 T: 01276 856642 W: www.showsiteservices.co.uk LOSBERGER F: 01636 893774 F: 01276 859014 E: s.campbell@losberger.com E: karen.gaden@morrisleslie. Water Direct W: www.losberger.com co.uk B26 Earls Colne Business Park, W: www.morrisleslie.com Earls Colne, Colchester, LH Woodhouse & Co. Ltd Essex, Wolds Farm, The Fosse, CO6 2NS Cotgrave, Nottinghamshire, VENUES T: 01787 223345 NG12 3HG Cheltenham Racecourse M: 07717 812676 T: (0115) 989 9899 Prestbury Park, Cheltenham, F: 01787 223354 E: sales@lhwoodhouse.co.uk Gloucestershire, GL50 4SH E: laurahenderson@water W: www.lhwoodhouse.co.uk T: 01242 539538 direct.co.uk E: cheltenhamevents@ W: www.water-direct.co.uk Showplace thejockeyclub.co.uk 3 Stour House, Clifford Park, W: www.cheltenham.co.uk Watermills Clifford Road, Stratford-upon PO BOX 1176, Woking -Avon, Warwickshire, Kent Event Centre Surrey, CV37 8HW Kent Showground, Detling, GU22 2BU T: 01789 262 701 Maidstone, Kent, T: 0845 6031403 F: 01789 298 040 ME14 3JF E: sales@watermills.net E: info@showplace.uk.com T: 01622 633064 W: www.watermills.net W: www.showplace.uk.com E: alison@kenteventcentre.co.uk W: www.kenteventcentre.co.uk

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