Total Grooming Magazine April 2023

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Hello everyone!

I’m incredibly excited to share this extra-creative issue with you all! We’ve gotten in touch with some extremely talented groomers from all over the world this issue to ensure that you’re getting something extra with your read.

Our main focuses this issue are creative grooming, retail opportunities and event reviews. These will be running alongside our usual features that you all know and (hopefully) love!

We can’t wait to show you all what we’ve been working on so please do enjoy flicking through these pages, enjoy the extracreativeness and have a fantastic time catching up with the wide world of dog grooming.

From myself and everyone else here at TGM, have a fantastic month!

Editor

Connor Jenkins connor@tgmpublishing.co.uk

Commercial Director Mike Smith mike@tgmpublishing.co.uk 01795 509110

Design and Production Grant Waters, James Taylor 01795 509108

Credit Facilities Manager

Lauren Sharpe creditcontrol@cimltd.co.uk 01795 509103

Digital & Web Developer Matt Coppard

Managing Director John Denning

The UK’s fastest-growing pet food brand, Webbox, has pledged to support pets impacted by the crisis in Ukraine with thousands of meals.

They will be working with heroic charity, Breaking the Chains, which continue to operate in Ukraine’s most dangerous areas – areas that no other organisation can get to – to rescue animals, deliver supplies and ensure that those left behind are not forgotten.

With a pet population of over 7 million cats and 5 million dogs in Ukraine, there is a real need for support in terms of food, and equipment for those pets that have been left behind when their owners have either sadly been killed or had to flee their homes. The UK pet industry has come together to pledge food and financial aid since the war began but this crisis is not going away.

Webbox CEO, Tony Raeburn, commented:

“At this year’s People’s Pet Awards, we were lucky enough to meet Tom, a brave soldier who risked his life to rescue pets from the Ukraine battlefield. We reached out to Tom to see how we could support his charity, Breaking the Chains, where he explained that they were in desperate need of pet food.

As a company extremely passionate about pets, we jumped at the chance to help! Our truck of food has now arrived in Ukraine with much-needed supplies to enable Tom and his team to provide support to pets fleeing the Ukraine conflict.”

Webbox ships meals to Ukraine Pets Choice celebrates acquisition

It’s now over three years since pet food manufacturer Pets Choice acquired leading pet care brand Bob Martin. Since then, the brand has gone from strength to strength, solidifying its position as one of the market-leading pet healthcare brands in the UK.

Bob Martin has helped generations of pet owners keep their pets flea free, tick-free and worry-free for over 130 years. With a comprehensive range of products for pet and home, the brand is experiencing a resurgence since being acquired by Pets Choice in 2019. The brand refresh has coincided with significant investment into a new state-of-the-art manufacturing line at the business’ UK-based production facility.

Chris Socratous, Senior Brand Manager for Bob Martin, commented: “The roll-out of our brand-new packaging across our full flea, tick and worm range has undoubtedly been a key factor. The new packaging has improved on-shelf standout and has helped shoppers better navigate the range.”

“Positive brand associations have also increased with Bob Martin being increasingly seen as ‘fresh & modern’.”

The acquisition of Bob Martin also included sister brand Felight. Felight is just one of the many brands helping to drive Pets Choice’s continued growth ahead of the pet care market, well positioned to continue this upward curve moving into 2023.

AMDO launches

The Association of Microchip Database Operators (AMDO) has recently launched, evolving from a working group of microchip databases collaborating on the consultation for the review of the microchipping of dogs regulations and the introduction of new microchipping of cats regulations in England.

Anon-profit members’ organisation, AMDO has set out to be the voice of a proactive microchip registration industry, playing a lead role in raising standards to improve the effectiveness of microchip registration services and pet reunification, actively working on issues facing the sector and developing best practice where appropriate.

The founder members of AMDO are Animal Tracker, Chipworks, Identibase, MyPet, Petlog and PETtrac with membership pending for three other existing databases.

Simon Clark from PETtrac explained “Defra has been asking microchip databases to form a collaborative group for a while, to provide a collective, representative response on issues affecting the microchipping industry. The founder members represent some of the largest and long-established UK databases and AMDO presents a real opportunity to improve the effectiveness of pet reunification.

“It also acts as a reminder, giving confidence to pet owners and those involved in reunification of pets, that databases do communicate and interact with each other - something we’ve done for many years, but now in a more formalised and public way, and hopefully with the involvement of more databases.”

With the Pet Food Manufacturers Association (PFMA) estimating a record 35 million UK pets in 2022 with 25 million of those dogs and cats alone, database operators’ actions have a significant impact on vet practices, rescue/ rehoming organisations, local authorities and law enforcement as well as on pet owners themselves.

According to the gov.uk Get your dog microchipped page, there are 21 existing compliant databases and there are a couple more in the pipeline, so it’s even

more important to have an association that will agree common standards and represent the sector. Government prefers talking to trade associations rather than a large number of separate businesses as it’s more efficient and makes their job a lot easier.

AMDO intends to be the main resource for members, industry stakeholders, pet professionals and pet owners in raising awareness of existing tools, processes and legislation, developing new solutions to improve services and pet reunification, and setting standards to achieve a balanced regulated environment.

It’s often said how difficult it is for searchers to find microchip information but according to AMDO the

requirements in the current legislation mean that no one should be more than one click or phone call away from finding out where a microchip is registered and can then log in to the relevant database or contact them to get the information they need. AMDO is already working on solutions to make that process even easier.

In addition to inviting all compliant UK microchip databases to join the association, AMDO is keen to work in partnership with relevant animal welfare stakeholders. Associate members will include veterinary and animal welfare industry bodies, trade associations, campaign groups and other persons or organisations that have a legitimate interest in the microchipping sector.

Cat owners must microchip their pets

New legislation has announced this month that the thousands of cat owners in the UK have just over a year to microchip their pet else risk receiving a £500 fine.

Hefty fines could also be dished out to the thousands of dog owners who have not microchipped their pets despite it already being a legal requirement to do so.

The microchipping law was put in place on 6 April 2016 for dogs and by June 2024 is mandatory for cats as well.

Owners are legally required to make sure their pooch is fitted with a microchip by the time they’re eight weeks old, unless they have health conditions that prevent them from the procedure.

Owners are also responsible for updating their contact details and the dog’s microchip information on the database, as failing to do so could land them another £500 fine.

As well as being microchipped, dogs are still legally required to wear a collar with the owner’s contact details when out in public.

Charities and local authorities can save millions of pounds in annual savings by not having to feed and home dogs who have gone missing, when they can instead just easily scan the chip and find the owner.

Without microchipping, pet insurance is not an option, as insurance providers can invalidate the policy if the pup goes missing without a microchip.

Quotezone.co.uk Founder and CEO Greg Wilson said: “Microchipping increases the chance of missing pets being reunited with their owners, providing benefits for animal welfare as well as lowering costs for animal shelters.

“Inserting a microchip only takes a

moment and you can also find centres that do it for free all over the nation.

“Microchipping will help you avoid hefty fines and make it possible to protect your pooch with a pet insurance policy. Failing to do so [microchipping] means they’re breaking the law and won’t be covered by insurance if the pet should get lost or stolen.

Under the Government’s flagship Action Plan for Animal Welfare, the microchipping law will soon be extended to cats as well.

Cats need to be chipped by the time

they’re 20 weeks old.

Greg continues: “Cat owners are also encouraged to have their pets microchipped, even if it’s not yet required by law. Doing so may result in lower insurance costs and will also ensure that your furry friend finds its way back home.”

Quotezone.co.uk helps around 3 million users every year find savings on household bills and essentials including puppy insurance, older dog insurance and kitten insurance.

Photo by Paul Hanaoka on Unsplash

Brushing up on oral health care

Only 5% of British dog owners take their dogs for regular dental check ups.

Did you know that vets recommend dogs undergo a dental check up every six months? A survey commissioned by Forthglade, makers of natural pet food, revealed that 95% of Brits do not take their dog for this recommended number of check-ups. Although brushing a dog’s teeth is seen as the gold standard of dental care, 30% of Brits admitted to never ever brushing their dog’s teeth at all and 53% said they avoided brushing their dog’s teeth as they believed their dog ‘didn’t like it’.

A regular six-monthly dental check-up with a local vet is a great way of keeping things on track, as well as introducing tooth brushing gradually into your dog’s care routine. Providing dental sticks after brushing can also help support dental care and act as a positive reward after successful brushing.

Five veterinary top tips for improving your dogs’ dental care:

1. Set up the environment

Choosing the right environment is key. Your dog will be happier and more relaxed in an environment they enjoy spending time in, with as much space as possible. Having an easy exit route will also keep them at ease.

2. Start them young

Teaching dogs to enjoy teeth brushing is most effectively when they start as pups as they’re unlikely to have built up any fears of their mouth being examined. It’s an ideal time to introduce brushing very slowly, when they’re playful and curious. However, it’s never too late to start, with careful and considerate support, older dogs will also get used to tooth brushing and benefit hugely from better dental care.

3. Start slow

Setting yourself the goal of brushing all of your dog’s teeth in one session will likely end in failure! It’s fine to break it up into shorter sessions, just like you might do with grooming. Try a few teeth at a time. Even if it takes you a 2-3 weeks to cover the whole mouth area – there’s no rush whilst getting dogs used to a new routine.

4. Add something fun in between

When you start to increase the length of your tooth brushing sessions, try to mix things up by throwing in a game or asking for a favourite trick in between little brushing session. Tricks or games that allow your dog to move around are great for helping them to relieve any tension they might be feeling during the brushing process and create a fun game by association.

5. Choose your tool

While a dog toothbrush might be easier to use in the long run, starting with a finger toothbrush (or even just your bare

finger) can help your dog get used to the process. You can even start with a little of their favourite wet food on your finger and allow your dog to start licking it, just to familiarise them with you touching their mouth and teeth. Over time and after a bit of practice gradually introduce your finger toothbrush, before eventually moving over to a standard brush –brushing little by little along the way.

About Forthglade

Dental Sticks:

Forthglade’s new plant based dental sticks are made using natural ingredients and developed by vets to help dogs maintain a healthy dental routine. They are ideal for supporting strong teeth, helping to remove tartar and plaque and freshen breath. Suitable for dogs aged 1 year+. Packs of five sticks cost £3. Visit forthglade.com to learn more.

Brushes, washes and colours

It’s time to get creative! We’re diving right on into what makes creative dog grooming tick, from the correct ways to share on social media to the importance of using the best quality products.

Creative grooming spans a very wide range of topics, themes and mediums and, if you’re new to it all, you may be wondering “how can I get involved in all this”? Fret not, we’ve spoken with some industry pros to get to the bottom of it all.

But, before we get into the nitty-gritty of it all, let’s examine a brief history of creative dog grooming. Creative dog grooming started making its way into the mainstream grooming world around the middle of the 20th century, roughly around the Vietnam War era, for reference.

You’d often find dog owners inspired by such things as tie-dye clothing, which was all the rage back then. You can still see a lot of this inspiration in today’s

creative grooms, with colours and patterns that you wouldn’t see anywhere aside from a ’70s-inspired vintage shop!

Not only would you see the freespirited, colourful “make love, not war-era” grooms all around the local dog park, but even some more aggressivelooking cuts such as mohawks, spiky hair and, in some cases, even wigs! Combine these with a snazzy outfit for your pup and boom, you’ve got yourself one swanky pooch!

Creative grooming contests started to pop up shortly after which, according to mutneys.com, originated in 1980 and have only seen tremendous growth ever since. Now, you can find many creative dog grooming competitions worldwide which allow the industry to showcase their most colourful styles to date. One of the most notable in the UK is the British Creative Dog Grooming Championships.

If you’re unfamiliar, creative dog grooming is something that will often involve artificial colouring, even today. You’ll find styles, colours and other types of additions to your dog’s grooms that you wouldn’t expect to see at a run-ofthe-mill grooming salon.

You can create an array of colours not only by utilising a range of dyes, but trimming patterns into the hair or applying hair extensions also.

The fun doesn’t stop there, however. You can even find creative dog groomers who can focus on turning their fluffy

clients into (not literally) other animals entirely. Arizona-based Alyssa, known as @grooming_by_alyssa on Instagram, was able to transform a Coated Wheaten Terrier into the likeness of a giraffe!

We’ve even seen dog groomers such as Gabriel Feitosa, known as @gabrielfeitosagrooming on Instagram, transform dogs into pocket monsters from the Nintendo-owned Pokémon franchise. An impressive feat with a unique spin that’s really getting the attention of groomers everywhere.

Creative dog grooming is an opportunity to really let your wild

side out and show the world just how inventive you can be with your grooms. You have an opportunity to provide some unique spins on classic grooms to impress your clientele, so don’t be afraid to be extra explorative. Keep in mind that it’s of the utmost importance to keep the dogs safe, happy and healthy with pet-friendly products. That’s the most important part of this whole process.

“But Mr Total Grooming Magazine,” I hear you say, “how do I get into creative dog grooming myself”? I am glad that you asked! If you don’t currently offer

any creative dog grooming services, the important thing to keep in mind is that it’s easier than you think to get started.

All over the UK, you can find creative seminars or even classes at specific dog grooming shows. Always keep an eye out for these as they can be a fantastic opportunity to ask questions from people who have been doing this for years.

Don’t be afraid to go down the classic route of searching for step-by-step YouTube guides or even reading up on some books. There are no wrong ways to learn, as everyone is different. Find a way that works best for you and I’m sure that you’ll find exactly what you’re looking for. The guidance is out there.

Be sure to check out some associations with information on their sites, such as the Creative Groomers Association and the National Association of Professional Creative Groomers.

After you feel as though you’ve educated yourself enough, it’s time to dive in and see what you can put into practice! Approach some clients, and find out which of their furry pals wouldn’t mind being a test subject for your to try your new skills out on, so to speak.

We understand that you might be worried about using some permanent dyes for your first attempts, and this is ok. After all, it’s important to go at your own pace when learning new things such as this! We recommend temporary dyes for your first few goes, and guarantee that the products that you’re using are specifically designed for use on pets. Don’t forget your gloves!

So, let’s talk revenue. Since this is a lot more of a niche road for dog owners to pursue, you’ll be pleased to know that you’ll be able to up your profits with this one. Especially since there will be extra colouring, styles and tools involved. Ensure that you ask your clients to promote your service on their socials too after their dog has been styled up. This will, hopefully, bring some more likeminded people towards your grooming business.

So, now we’ve learned a little, let’s have a look at a particularly creative groom and shoot that we’ve found in the amazing pet grooming industry…

The Cheetah Dog

Tosha Montoya is a 41-year-old woman living in Artesia, NM, and has been

grooming for eight years. Tosha is the owner of Sun Country Grooming (@suncountrygrooming on Instagram) and has put together a spectacular, creative groom and photoshoot.

Tosha gives us some information: “The Cheetah Dog is my personal dog, Max, a 10 to 12-year-old mastiff mix. The dye used was Opawz Super Black and Vital Cooper Permanent Dye. I painted the designs on by hand and allowed the dye to process for one hour before rinsing.

“He was dyed as part of a safari photoshoot also featuring Riot, the mini poodle, as a zebra, Okie the miniature horse also as a Zebra and my five-yearold daughter Emma as the Safari guide.

“My advice to groomers wanting to get into creative grooming is to be patient and allow the dye to sit on a clean coat for at least 45 minutes for a more vibrant result. Trust the process. Flaws that may be very noticeable to you while applying the dye are usually not as noticeable once the animal is rinsed and dried.

“Have fun and don’t be afraid to try new colours and designs. Creative grooming is a fun, safe way to spread joy and unleash your creativity! My animals always bring a smile to everyone who sees them and they love the attention they receive!”

Creative tips

Getting into creative dog grooming is sought after by many, but where can you start? We’ve done some digging and found these top tips to help you begin your creative journey.

Find some inspiration

You’ve got to start somewhere! Get yourself online and admire the fabulous work that other groomers have been putting together all around the globe. You never know when inspiration will hit, and scanning your socials can give that a little boost.

That being said, it’s all well and good to practice creative styles yourself but you should never claim that this work is your own unless, well, it is yours. Ensure that credit is given appropriately and share your newly found inspiration for the world to see!

Check out some competitions

Whether you’re in attendance simply as a viewer, or you’re putting your hat into the ring yourself, there is no doubt

that competitions are a fantastic way to learn so much about the creative dog grooming industry.

Find your local events, grab yourself a coffee and start chatting with some industry pros!

That brings us to our next point…

Network

We can’t stretch this enough here at TGM. You, as groomers, are part of a growing industry filled with talent all around the world. You should be meeting with people, discussing ideas and sharing stories as often as possible. We already mentioned social media, however, there’s nothing like a coffee and a chat to discuss some amazing new ideas or the latest products that you’ve found useful.

Find the right products

Speaking of products that you’ve found useful, ensure that you’re investing in your equipment and letting your clients know that you only use the best tools for the job. It’s worth researching what will work best for you and your business and even approaching bigger companies to see what they might be able to offer you in terms of an ambassadorship. It never hurts to try!

Share on your socials

We’ve covered checking out others’ socials, now it’s time to do the opposite. Share, share, share! You should be proud of your grooms. Invest time in good quality photos, learn to edit and share your content at the optimum times using appropriate hashtags to really get your creative prowess out into the world!

Image by Elena Mozhvilo on Unsplash

My Österman

dog groomer who

their own salon,

What can you tell me about your grooming career?

It all started when I started working for my mom at her doggy daycare after graduating from school.

I was sometimes grooming our dogs at the daycare, and then people from outside started to call to book appointments. This was around when COVID first hit, which affected our daycare a lot since the owners started to work from home.

We decided to give grooming a chance and shortly after, I started grooming school in Stockholm, Sweden. This was life-changing for me after I realised that I actually was good at what I was doing. This became my fuel to become a better groomer every single day.

What can you tell me about grooming in Sweden?

I think Sweden is a bit behind on new and modern styles. I specialise in pet grooming and most of my clients want something low-maintenance, but I try to do a mix between what the customer is asking for and what I think suits the dog.

When I got introduced to Asian fusion, that was a whole new world for me.

My is a

has

My’s Hundsalong, located in a small town in the middle of Sweden and has been in the industry for around three years.

Swedish people can be a bit intimidated by the fluffy, round, teddybearish styles and creative grooming. I’m waiting for this to really hit in Sweden!

What key differences have you noticed between groomers in Sweden groomers in the UK?

I follow a few groomers from the UK on social media and they are all so good! I think they are a bit ahead of us in Sweden and that we could really learn something from the groomers in the UK. It would be a dream to visit some of my groomer colleagues over in the United Kingdom!

What are some key factors that you think UK groomers can learn from groomers in Sweden?

Sweden has some amazing groomers and I think we could always learn from each other. I try to follow groomers from all over the world and be influenced and inspired by all the amazing work they do. If we didn’t get influenced by each other, this industry wouldn’t be the same.

Are there any general thoughts you’d like to share with our readers?

Never give up and take your time to progress. Surround yourself with good supportive people and get rid of bad energy. Take pictures, charge your worth, use good quality products and tools, support others, get inspired, do what you love and take classes. Also, prep work is key! Those are some of the most important things I’ve learned along the way.

Follow @myshundsalong on Instagram.

Let’s talk about insurance…

An important part of running any business is having the right insurance cover in place, and that’s no different when it comes to pet grooming businesses. In this feature, Petcover Group’s Lorraine Nash and Ginette Bryant team up to delve into the topic of business insurance for pet professionals.

This issue’s topic is ‘Employers Liability’ insurance. Let’s take a closer look at what it is and why it’s needed...

Businesses of all sizes have duty of care obligations and are responsible for the health, safety and welfare of their employees and other people who might be impacted by their work activities. Current employees, and also former employees can pursue claims for compensation from employers if they become ill or suffer an injury as a result of their employment. Employers Liability (EL) insurance can offer cover for relevant damages, legal fees and compensation costs.

First and foremost, it’s important to highlight that in the UK it’s a legal requirement for businesses of any size to have EL insurance as soon as they become an employer. This means it is a compulsory insurance.

Employers that don’t have the right EL cover in place risk being fined £2,500 for every day that they aren’t properly insured. Plus, businesses could face a fine of £1,000 for not adhering to the legal requirement to display their current EL insurance certificate somewhere that their employees have access to it.

There are a few specific exceptions to the rule, in terms of the legal obligation to have EL cover in place, as defined in the Employers Liability (Compulsory Insurance) Act 1969. However, it’s worth noting that even businesses that fall into these categories can still be liable and have claims made against them – which they’ll have to pay for themselves if they don’t have relevant insurance.

The second thing to highlight is that employers are required to have EL cover

Lorraine Nash

Employers that don’t have the right EL cover in place risk being fined £2,500 for every day that they aren’t properly insured.

even if they only have temporary staff, self-employed contractors, volunteers, or people on work experience placements.

Thirdly, employers are obliged to have minimum of at least £5 million EL cover, which must be provided by an authorised insurer. This might sound like a lot of cover, however, it’s with good reason as compensation pay-outs can be huge, and expensive legal fees can accrue rapidly. In fact, many providers offer higher cover levels of £10 million.

Let’s look at an Employers Liability insurance question and a possible scenario… Question:

I usually work alone, and I don’t have any regular employees. However, I offer unpaid work experience placements for students from time to time. Do I need Employers Liability insurance?

Ginette says: Yes. With only a few specific exceptions, UK businesses are legally obliged to have Employers Liability insurance in place for both paid and unpaid help, including for work experience. This necessitates having EL cover in place for the full duration of student placements with your business. Lorraine says: Let’s consider an Employers Liability claim scenario relevant to this question…

Work experience student, Riley, was on placement with ‘Purrfect Pamper’, a small, independent grooming business in Anytown, that’s owned and run by Sam. Riley was working under Sam’s supervision when he was bitten whilst trying to secure a dog on the grooming table.

Riley needed immediate hospital treatment, followed by ongoing care and physiotherapy for nerve damage. Following the incident, Riley instructed a solicitor and submitted a claim against Sam’s business for medical expenses and compensation. Even though Sam was confident that she would be able to prove there was no negligence on her part, the legal fees to defend her business soon started to mount up to several thousand pounds. Thankfully Sam had reviewed her business insurance needs and realised that even though she doesn’t have regular employees, she would need EL cover in place when she started offering work experience placements. She has a

robust commercial insurance policy in place with a trusted insurance provider, which includes up to £10 million for EL cover.

Make sure you have the right insurance for your business.

Cover options, and policy terms and conditions may vary from insurer to insurer. Contact your insurance provider to find out more, and to ensure that you have suitable and adequate cover for your pet business.

About Ginette Bryant

Ginette’s passion for animal health and welfare has led to a pet-centric career during which she’s accrued over 25 years of sales and marketing experience across a range of pet businesses in the pharmaceutical, veterinary and financial services industries, and with not-for-profit organisations. Ginette’s skills, knowledge and extensive industry network are key in her current role as Petcover Group’s Head of Global Business Development and as a Trustee for Dogs for Good.

About Lorraine Nash

Lorraine is a familiar face in the UK pet insurance industry, with several years of experience working with high profile providers in a variety of operational, partnerships and sales roles. Since joining Petcover Group, Lorraine’s focus has included engagement with pet professionals and commercial customers to understand the sector’s changing requirements.

About Petcover Group

Petcover Group is a global pet-focused insurance provider with a range of brands in its portfolio, including British Pet Insurance Services and Brooks

Braithwaite (Sussex) Limited in the UK. The business offers a range of quality, affordable insurance options for wide range of pet businesses, pet professionals and also pets.

For a quote for your pet business and to find out more about British Pet Insurance Services, visit: britishpetinsurance.co.uk 01444 708 840

Ginette Bryant

EL is necessary even if businesses only have volunteers, or people on work experience.

We’re recruiting

To apply today, visit petsathomejobs.com

Retail Opportunities

We’re taking a look at how you can market more to your clients…

Photo by @vladsargu on Instagram.

Making a profit

Are you considering the benefits that selling products to your clients could have? You’re the first point

of contact for their pet grooms, so why aren’t you? Let’s talk retailing!

You see your clients more than a few times throughout the year, right? So why aren’t you trying to give them a little extra with their grooms that is mutually beneficial for both parties?

We understand that you’re groomers, not salespeople, but hear us out! Retailing products alongside your grooms can be a wonderful way to show clients that you care a little extra, which can also lead to some extra profits for yourself and your business.

Few groomers take advantage of this opportunity, so it’s down to you to be the local “go-to” groomer who will provide those extra benefits to their clients. Who wouldn’t want a side of furry fragrance for their friends after they come in for their regular visit? Maybe even some specialised shampoo to compliment their puppy’s new trim.

If you’re worried about knowing enough information about the products you’re looking to sell then don’t be afraid to network and speak with other groomers who do these types of things on the regular. You can never have too much information, and demonstrating knowledge will both impress and help you to upsell to your clients.

It wouldn’t hurt to reach out to the brands themselves, you never know who might be looking for their next brand

ambassador!

You may also be filled with questions such as “what is my ideal target audience” and “what types of products should I be looking to sell”, and ultimately you need to convey what’s best for your grooming business.

It’s all well and good wanting to sell anything and everything to your clientele, but you need to ensure that you’re stocking products that they would actually want to buy from you. There’s no point in stocking a vast selection of outfits for larger dogs if lots of your furry

friends who visit are Jack Russells.

Ultimately, we understand that this can be a scary, new aspect to introduce to your grooming business, especially if this is your first time. “You’ve got to spend money to make money” can be a daunting expression to hear if you’re just starting out.

With all the groomers we’ve spoken to, one thing that we keep hearing is that setting small goals and gradually building the retailing side of your business is a very manageable step for your new expansion.

Photo by @karsten116 on Instagram

Photo by @karsten116 on Instagram

Instead of buying an entire shop’s worth of goods to sell instantly, start with a smaller selection and see how your clientele reacts to it. If you sell out of something in a week, great! That could indicate that you can stock more next time. If something doesn’t get a second glance from most of your customers then maybe don’t focus on retailing that particular product as much. We don’t need to tell you that common sense can go a long way, so think practically!

Naturally, you’re going to want to be blasting your social media accounts to let them know that you’re stocking new products now. You can even host some online stores on some apps that tie in directly with this, so keep an eye out!

This is also the best way in 2023 to let your clients know all about the latest deals that you can throw in. Maybe some online giveaways wouldn’t go amiss.

It might not hurt to focus on the practical side of things. Sure, there are toys, outfits and fragrances up for grabs in many shops, but what do dog owners really NEED? Looking around my apartment right now I can see a dog bowl, a bed, a collar, and some dog poo bags. This is only the beginning of a long list, but it’s the mindset of stocking what clients need on a day-to-day basis for their furry friends that will really help your retailing stand out.

We want to emphasise the importance

of doing what’s best for you and your businesses. If something doesn’t feel right or you don’t want to dive head first into all this then don’t. Ultimately what makes your business unique is that it is,

in fact, your business. Do the research, make the best out of what you can and keep striving to be a valuable part of this ever-growing industry. Happy retailing!

Photo by @isaacsmith on Instagram

Photo by @alvan_nee on Instagram

Building your business

Here are five simple things to think about when introducing retailing into your business.

Money

Starting a whole new venture of selling products can be a tough start, especially in the current financial climate. If this is done correctly, and passionately, however, with a little luck you’ll see profits rolling in posthaste. Know your spending limits and ensure that you’re able to invest in retailing wisely.

Branding

Some groomers go as far as selling their own branded products. This is a fantastic way to let your clients know your product range, and will also set you apart from local competition. There are plenty of ways to find companies that will give you some good deals on quality branded goods, all it takes is a quick internet search!

Social Media

We can’t stretch this enough - use your social media accounts! The year is 2023, and if you’re not utilising your socials to promote your brand then you’re, unfortunately, missing the trick. From online stores to exclusive deals and 10/10 photography, social media is absolutely the way forward to get your brand noticed by an array of potential new clientele.

Competitors

You’re as unique as your grooming business. If there was an outrageously long road full of burger vendors, which all served the same burgers, you’d go to the closest one to you, right? They’re all the same anyway. Apply this thought to your grooming business. What makes you stand out? Emphasise those points

and build upon them with your retailing. The products within your shop should complement your business model like a fine wine compliments a perfect steak dinner.

Quality

We understand profit and understand that you need to ensure that your new ventures are worth it to you from a financial standpoint. This doesn’t mean that you should only go for the cheapest options, however. This lack of care could result in not only a lack of clientele but even complaints from unhappy customers who feel let down by their brand-new collar breaking in only a couple of weeks.

Absolutely search for the best deals, but don’t let the quality that you want to best represent “you” go unappreciated.

Photo by Towfiqu barbhuiya on Unsplash

YuMOVE

We all know Bonfire Night can be a tricky time for our pets – but did you know 45% of owners think their dogs are afraid of fireworks? Thankfully, YuMOVE has the solution! Meet YuMOVE Calming Care – calming supplements for dogs and cats containing natural, scientifically proven ingredients that are specially formulated to support the brain’s natural pathways. It’s perfect for pets with day-to-day anxiety or who are fearful of specific triggers, like fireworks. YuMOVE’s targeted formula works best when given daily, with a double serving for 6 weeks before an event. So, remember, remember to start planning with YuMOVE now!

The benefits of YuMOVE Calming Care: • Reduces stress, Supports calm behaviour, Eases anxiety Contact the YuMOVE team on 01462 416866 or hello@yumove.com to find out more!

Heiniger AG

With Opal, Heiniger AG sets new standards. The new clipper is extremely quiet. It is also impressively powerful and equipped with two speed levels. With 3100 double strokes per minute in fast mode (and 2600 in slow mode), this clipper works smoothly and quickly even through dirty and thick fur and hair. The latest lithium-ion battery technology ensures cordless clipping up to 240 minutes. It takes just one hour for a full battery recharge.

Thanks to the built-in battery level indicator, it is always possible to check the remaining battery time. Visit heiniger.com RRP: £332.88

For All DogKind

FADK caters for all breeds and all needs within four shampoo types. All with a dilution of 32-1, this range offers incredible value for money as well as being kind to you, the dog, your business and the environment. Free from any chemicals, tearless formula and certified PETA cruelty-free and vegan friendly. Try it now to see how FADK can make a positive impact on your business. “I cannot recommend this shampoo more if I tried, the results are amazing!” - Lakhi Thindal www.foralldogkind.co.uk

RRP: £44.60 per 5L (30p per wash)

Abbfabb Grooming Scissors Ltd

Left-handed Dog Grooming Scissors By Abbfabb Grooming Scissors Ltd Historically, left-handed dog groomers have found it difficult to source quality and true left-handed dog grooming scissors as they either simply did not exist and/or are very expensive. Engineering left-handed dog grooming scissor is slightly more complicated than it is for right-handed scissors and as a result, it is more costly for manufactures to make smaller batches and hence smaller number of left-handed scissors are previously been available.

RRP: Starting at £45.00

Emmi-pet

The Emmi-pet ultrasonic toothbrush is a canine dental hygiene innovation which promotes healthy teeth and gums through regular use. The Emmi-pet toothbrush works using ultrasonic waves which penetrate 12mm beneath the gum line removing impurities and bacteria. The Emmi-pet toothbrush has grown massively in popularity over the past few years for the amazing results it gives. Using Emmi-pet regularly will improve dogs breath, reduce plaque and tartar build up, it will also improve the overall health of the gums. The Emmi-pet toothbrush is a great investment to any pet business as it can be a great income booster. E-mail thedogtoothfairy@ gmail.com RRP: From £180.00

Jemma Birch

Iopened my business, K9 Heaven Grooming Parlour, in November 2019 after deciding in the Summer that I wanted to work with dogs fulltime. I had previously spent the previous few years completing my NVQ and HNC in Animal management in college whilst working part-time doing obedience training on dogs in my local area. The minute I first started working with dogs I knew that’s what I wanted to commit my time to.

I completed my Level 2 in dog grooming and took the risk to start. All was going well, I had a small client base from the training I had been delivering previously and it was a great start until the pandemic.

I was forced to close our doors five months after opening. However, I utilised the time I was shut to prepare the salon to expand and put everything needed in place to ensure I was ready for when I reopened.

When I finally got the green light to reopen the salon doors, I did it with one thing in mind and that was to ensure I was one of the leading dog groomers in my area.

I quickly went from seeing 15 dogs a week to 30+. This was done mainly through word of mouth and with a little help from a lot of people purchasing dogs during the pandemic. It soon meant I had to employ someone on a part-time basis to help with the increase.

We have a motto at K9 Heaven and that is “Humanity over Vanity”. You’ve heard the phrase “the customer is always right”, but in this industry that isn’t true. We will always do what is best for the dog. It’s their experience and their welfare.

We don’t want Fluffy fearing the grooming environment because the owner wants Fluffy to look pretty and in pain over being comfortable and painfree.

I believe this is one of my biggest unique selling points. Alongside this, we are also known as the grooming parlour that will take on the dog that no other groomers will. We have gained a huge client base of dogs that other groomers have refused, given up on or just not bothered with.

One other little touch we do offer is free advice and guidance on obedience training and I am always available to answer the questions of my clients on this.

Over the three years I have been in business, I have tripled the number of dogs that I have been able to do on a monthly basis. Not only has this resulted in a huge amount of new clients, but it has also resulted in making some new friends along the way.

After all, we consider all people who bring their dog to the salon as part of the K9 Heaven family. This has resulted in me now employing two part-time members

Jemma Birch is a 36-year-old dog groomer from North Wales, and the owner of K9 Heaven Grooming Parlour which opened in November 2019. Today, she tells us all about her unique grooming business.

of staff. During this time, I have also gone and completed my Level 3 OCN in Dog Grooming.

I have been in my local magazine for business of the month and have been nominated for the 2023 ASA Animal Star Awards. With things going well for the business and the growing demand, I will be completing a course in cat grooming and will be offering this from March 2023.

I also have the goal to take on an apprentice in the near future. The goal is to become a dog grooming academy, taking on students and teaching them the skills and knowledge needed to become a qualified dog groomer and to offer support, advice and guidance in their journey into the dog grooming industry.

Even after being to a few grooming competitions as a spectator, I have no intention to compete myself. I admire the groomers who have the skills to compete at a high level and standard. I enjoy being a spectator and seeing the final result of the artist groomers that are competing. My favourite type of competition to watch is Asian fusion grooming.

Lastly, charge your worth. Don’t be pressured to be the cheapest in your area. Don’t be pressured into matching offers and deals. People will pay for quality and you want people who respect

your work.

Don’t break your back for pennies and rushing with risks of making mistakes or causing injuries because you feel like you need to make more money. Charge that little more, take your time and the quality of your work will reflect your prices.

When you have a good relationship

with your clients and want to try new things don’t be afraid to ask and take them. You will learn new skills and the clients might like a change in the groom.

You can see my work and contact me on Facebook @K-9 Heaven, Instagram @ K9heaven_groomingparlour and also on TikTok @K9heavengrooming.

This month has been all about Crufts, as I’m sure it has been for many of you too! I was on the Canine Institute of Dog Behaviour and Training stand, and it was great to spend time with likeminded colleagues, meet visitors and other stand holders and learn more about them. By Rachel Bean.

To celebrate all things Crufts, this week’s skill is CPR. But don’t forget that nothing says quality and competence than taking a canine first aid qualification.

Sammy Feehan, 23 from Albrighton near Wolverhampton is a professional dog walker and takes pride in keeping her knowledge and skills up to date.

In 2019, just before the pandemic, Sammy took the iPET Network Canine First Aid course with me, as a way to stay safe while she was working with pets.

The course has stood her in good stead in her Doxie Canine Services business, but never more so than when, in a dramatic life-saving scenario she performed CPR on her own beloved dog George, 16.

Sammy picks up the story:

“I have had George since I was seven years old, and he is 16 now, with a few health issues. He is a Yorkie Dachshund cross and a really important member of our family.

“George started to have seizures, one in the night which was witnessed by my parents, and then a more severe one the next day which left him really agitated and restless.

“I tried to calm him down and give him a cuddle, but all of a sudden he just collapsed on my lap.

He looked dead, and it was so traumatic, but having the first aid knowledge allowed my training to kick in, and to do the right thing and give George the chance he deserved.

“His breathing was really shallow but he was still there, and I started doing the CPR that Rachel taught us in training.

“I could feel his breath but it wasn’t like a proper breath, it was really scary but I carried on with the CPR for five minutes. The vet was on the phone and said to bring him in but I was so worried that he wouldn’t make it that far as the

vet isn’t that close to our house.

“But because of the training, I was able to care for him all the way to the vets, remembering what Rachel told us, and after some medication and oxygen at the surgery, he has rallied round!

“It was such a shock, and I still can’t believe that it has happened, but I am so grateful that I knew what to do. My instincts just kicked in, but afterwards you realise just how scary it really was and what could have happened.

“For the first three nights after it happened, I slept on the floor with him to make sure that he was alright through the night.

“I think it is so important that pet professionals get this training, and when you are choosing a pet professional you should question them like they are on trial.

“I did the course because I want to show my clients that they can trust me with their family member, and all dog walkers, groomers and anyone else who works with your pet while you are not there should do the same.”

CPR BASICS:

Remember your ABCs:

A stands for airway, which is where you need to check if the dog is having a medical emergency. Look for blockages, and attempt to remove anything you find with your fingers.

B stands for breathing. Is the dog breathing? If the dog is breathing, starting a CPR technique could hurt them.

C stands for circulation. Does the dog have a pulse? You can check for this by pressing your ear to the left side of their chest.

Performing CPR:

Small cats and dogs under two kilograms:

Compressions are over the heart itself between the thumb and two fingers or two fingers over two fingers - You need to do 30 Compressions, two a second.

Dogs between two and 10 kilograms:

Use the heel of your hand then the second heel of your hand over the heart area, wrists locked, elbows locked.

30 hard compressions.

For dogs over 10 kilograms you need to do thoracic compressions:

This is doing the compressions over the highest part of the middle of the ribcage and with each compression you

have to lift off completely.

30 vigorous compressions needed. With large bullbreeds they may benefit from the compressions being done with the dog on its back and over the sternum area:

After each 30 compressions you need to do two breaths.

Close the mouth with both hands and

place your mouth over the dog’s nose completely including the nostrils. Breath gently out which should inflate the lungs. Once the chest stops rising, take your mouth off the nose the chest should deflate, and repeat.

To find out more go to www.rachelbean.co.uk

Crufts

After four momentous days, a new Crufts Best in Show winner has been crowned as Orca (Am GCh Kan Trace Very Cheeky Chic), a Lagotto Romagnolo, who took home the coveted title on Sunday 12 March.

In a packed Resorts World Arena at the Birmingham NEC, Orca, who is four years old, owned by Sabina Zdunic Šinkovic and Ante Lucin, and handled by Javier Gonzalez Mendikote, was cheered on as they were chosen by top judge, Stuart Mallard. The famous Best in Show trophy was presented by Crufts Show Manager, Vanessa McAlpine, who has been part of the Crufts and Kennel Club team for over 40 years, and will be retiring this year.

Orca’s win was captured live on Channel 4 in a programme hosted by Clare Balding, and watched online by millions of dog lovers. This is the first time the Lagotto Romagnolo has won Crufts. It is a lively and affectionate Italian breed, which is relatively new to the UK. They have a unique talent for truffle hunting, thanks to their acute sense of smell.

Over 19,000 dogs from around the world competed at the Birmingham NEC over the last four days for just seven places in the Crufts 2023 Best in Show final. The other six finalists were: Archie, a Dobermann; Blondie, an Old English Sheepdog; Blanca, a Wire Fox Terrier; Paris, an Irish Wolfhound; Jake, a Standard Poodle and Dublin, a Cavalier King Charles Spaniel.

Orca’s delighted owner Ante, said of the win: “This is the first Lagotto Romagnolo to win at Crufts, so this is so great for the breed - we never expected anything like this!

“We know she is a little superstar but this is beyond all expectations. I was crying too much watching from the seats, it was very emotional!

“Orca is everything you could ever want in a dog, she is happy and healthy - and as everybody saw, her tail never stops wagging!”

The Reserve Best in Show was won by the Old English Sheepdog, Blondie, who was handled, bred and co-owned by Matteo Autolitano, from Italy.

Vanessa McAlpine, Crufts Show

Manager, said: “Tonight’s final has been a fantastic way to end another triumphant year for Crufts.

“Congratulations to Orca who helped end this year’s competition on a real high, taking the coveted Best in Show award alongside her handler, Javier. The pair are very deserving winners and it was clear to see their strong relationship together in the ring.

“Well done to all of our other wonderful finalists too. The dogs, their owners and handlers should be incredibly proud to get through to such

a prestigious final – it really is a special achievement.

“Crufts is adored by dog lovers from all over the world, and we have been delighted to welcome so many competitors this year, and celebrate the unique bond between these much-loved dogs and their owners, across a range of competitions and activities. Thank you to everyone involved for making the event what it is today.”

Crufts took place from 9 - 12 March 2023 at the NEC, Birmingham.

Photo by @biancablah on Instagram

Style to Rescue

Jitka Krizova gives us a rundown of what to expect from 2023’s Style to Rescue.

Not long now until we all meet up at Style to Rescue 2023. I’m so excited, as well as our competitors, speakers, trade stand holders, visitors, rescue centres, and of course, the dogs.

Claire Louise Nixon from The Wheels to Paws UK says: “We love the Style to Rescue competition! To see how much fun and love my dogs receive from strangers, and they are now friends for life.

“My babies have a good life now after the hell they have been through. Style to Rescue is something extra special for them that only very posh dogs usually get to experience. My dogs and I look forward to this event every year.”

The rescue organisations that will benefit from Style to Rescue 2023 are

Many Tears Animal Rescue, Spaniel Aid, Wheels to Paws UK, Doodle Aid, Hessa’s Homeless Hounds, Petwelfare Stafford, Scottish Terrier Emergency Rescue (STECs) and U- Hearts.

U-Hearts Foundation is a non-profit to improve pet life conditions in Eastern Europe. Established by Ukraine’s leading pet food producer Kormotech, since the beginning of the Russian invasion in February 2022, the foundation has focused exclusively on helping pets and their families suffering from the war in Ukraine.

Working with donors and partners under the Save Pets of Ukraine initiative, U-Hearts works to attract donations from individual and institutional donors and the pet industry across Europe and the US and arranges its delivery to Ukraine

and distribution to animal shelters, pet volunteers, and veterinarians.

For obvious reasons, they can’t come with their dogs; therefore, we have a few “dog volunteers” to have a haircut to support this fantastic organisation.

Our event wouldn’t be possible without our generous sponsors; Artero UK, The Pawdinary, Summit Groomer Training, The Green Pet, Bev & David Lockwood, Vita Canis, Houndsly Pet Products and Cwtsh Y Ci.

Our goal this year is to raise 20k, and we are on the right track! However, we still need some help.

If you would like to support Style to Rescue and help those who can’t help themselves, please get in touch via email at vitacanis@hotmail.co.uk

Springtime grooming for cats

Springtime means brighter days and warmer temperatures, and while this is cause for celebration it is important to consider the needs of animals, and whether shedding is enough. Here iPET Network trainer, and owner of The Kat Lady grooming business Katie Gwilt explains more… Sarah Mackay and Fern Gresty, the iPET Network

We are now officially well into Spring, meaning the days and nights are of equal lengths. Twice a year cats shed their coats including the undercoat when the temperature changes and grow a summer or winter coat.

Spring shed

Of the two moulting cycles of the cat, the spring one is bigger. They lose their thicker winter and undercoat and start to grow a summer one.

If not regularly brushed, even shorthaired cats can get matted or clumpy areas. If the cat goes outdoors, shedding is even more pronounced as they are more susceptible to the warmer temperatures.

What does this mean for cat groomers?

You are going to need to spend longer brushing cats to get all of the loose fur out to stop it from getting trapped and causing knots, mats and pelts. I find the purple cat-shaped zoom groom is great for cats to begin with and then a coarse or moulting comb.

Another way to help remove partially shed and loose fur is to bath the cat. This is individual to each cat and a drier test should be undertaken each time.

Be extra careful with older cats, those with heart problems (Maine Coons for example) and brachycephalic cats who may not be able to breathe well when using a drier. If in doubt, skip the bath.

You can always use a good quality dry shampoo and then give them a thorough comb-through.

To lion cut or not

Personally, a lion cut is never my go-to unless there is a lot of matting or the cat receives a health benefit.

Cats do not sweat through their skin but through their paw pads. You will often see cats trying to cool down by lying on their backs to expose the thinner skin on their tummies for gaseous and temperature exchange.

Likewise, they also like to lie on a cool

surface stretched out again to help cool their tummies. A lion cut, therefore, doesn’t really help cool cats down in the summer and often a tummy trim is a much better option.

Shaving off cats’ fur can also increase the chances of skin cancer without the fur to protect the skin from the sun’s harmful UV rays. Try to educate your clients where possible and find out what is best for their individual cat. Shedding will still

A mixture of fur brushed and clipped off Maui in March during the start of shedding season.

continue as the fur grows back in and the areas left too.

Spring cleaning tips for the cat groomer

Make sure you have decent ventilation at this time of year. I don’t wear a face mask as it can be quite intimidating to cats but if you have asthma or other breathing problems it may be worth looking into.

Have a change of uniform handy if you are getting covered in fur, or at least some decent lint rollers or other fur remover products.

Clean out your washing machine for hair regularly, there are products that dissolve hair and that also attract hair when washing clothing and towels. If you are using scents in your grooming or cleaning products, keep these as neutral as possible due to cats’ sensitive noses. Avoid anything lemon-scented in particular as cats are often repelled by citrus smells. Oatmeal or odourless are the best options where possible.

Fleas

It is the beginning of flea season, so do think about having some procedures in place if you get a cat with a lot of fleas. Make the owner/guardian aware without diagnosing and make sure they don’t over-treat the cat, as it is possible to overdose.

Make sure the weight of the cat is taken into consideration to get the correct dose. Each brand will have a guideline for how often treatments need to be applied and it’s up to the owner to check this. Fleas hide in matted areas so even if they have been recently treated, it is likely to need doing again when it is safe to re-administer.

A reminder and caution

Don’t forget that shedding is a normal part of a cat’s life. It means their coat and skin stay healthy and if you notice a cat in your care is shedding more than usual, it is always worth mentioning to the owners/guardians in case there is an underlying health issue such as problems with the kidney, liver, thyroid, adrenal glands and even some types of cancer.

Remind clients that for cats with white ears and noses, a cat-friendly sun cream may be worth buying to protect them from UV rays and skin cancer. You can’t use a human product on cats, unfortunately.

Why carrying a change of clothes with you is always a good idea!

The pelt that was finally removed.

Animal Talent & Casting Agency

Urban Paws UK

Urban Paws UK are the leading and award-winning animal talent and casting agency. We have a team of knowledgeable and experienced bookers with over 40 year’s experience in the pet industry who work with film producers, TV studios, PR agencies and in-house marketing companies to provide the perfect animal talent for any media brief. We are always looking for well-groomed pets for media briefs so get in touch today.

London: 020 8161 6556

Manchester: 0161 808 1667

E: info@urbanpawsuk.com

W: www.urbanpawsuk.com

Grooming and Hygiene

GHS Direct GHS Direct specialises in the manufacture and supply of a comprehensive range of concentrate liquid disinfectants and detergents to the animal care industry.

T: 01268 513200

E: sales@ghs-direct.com

W: www.ghs-direct.com

Grooming Supplies

Artero Artero has specialized in dog grooming and hairdressing products since 1909. With 113 years of experience, Artero has become a reference in both the Grooming and the Hairdressing worlds, Artero is now present in over 72 countries all over the world.

W: www.artero.co.uk/dog-grooming

Facebook: artero.grooming.uk

Instagram: @artero.grooming.uk

Petcetera

Petcetera have been supplying the nation’s professional dog people with new and innovative products for over 50 years! We pride ourselves on being a one-stopshop for all your pet, showing, grooming & breeding requirements. Request your FREE catalogue today!

T: 01948 668100

E: info@petcetera.co.uk

W: www.petcetera.co.uk

Facebook: petceteraetc

Instagram: @petcetera_etc

Industry Services

Pet Industry Federation

Open to all pet businesses in the UK, PIF is the membership association for the pet industry with a wide range of member benefits to support business growth and development.

T: 01234 273933

E: info@petfederation.co.uk

W: www.petfederation.co.uk

Facebook: petindustryfederation

Twitter: @PetFedUK

Instagram:@petindustryfederation

LinkedIn: Pet Industry Federation (PIF)

Natural Pet Treats

Monty’s Natural Treats & Wholesale

Looking for extra income? Give our Natural Treats, Foods & Supplements a New Brand. Wholesale Products at low prices & Free White Label Services.

5% OFF your first order with Code:

TGM23

T: 0203 797 6308

E: trade@montysnaturaltreats.co.uk

W: www.montystreats.co.uk

Pet Food

Burns Pet Nutrition

Founded by veterinary surgeon John Burns in 1993, pioneering pet food brand Burns specialises in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love.

T: 0800 0181890

E: sales@burnspet.co.uk

W: www.burnspet.co.uk

Facebook: burnspet

Instagram: @burnset

Twitter: @burnspetfood

Raw Feeding

Natural Instinct

At Natural Instinct, we are all passionate about pets. We believe raw food is the best natural option, feeding as nature intended, free from artificial additives, colours, preservatives and fillers.

T: 01276 608500

W: www.naturalinstinct.com

Facebook: NIPetfoods

Twitter: @NIrawpetfoods

Instagram: @naturalinstinctfood

Shampoo

For All Dogkind

Award-winning grooming and wellbeing range for all skin & coat types. Delivering natural, healthy and healing products that are ethically sourced and luxuriously kind to hounds & humans. (Trade discounts available)

T:. 020 7148 0316

E: info@foralldogkind.co.uk

W: www.foralldogkind.co.uk

Secret Weapon UK

Our unrivalled range of top quality dematting products, shampoos and conditioners are suitable for all coat and skin types. Organic and hypoallergenic our ethically sourced products make grooming easier, kinder and faster. Award winning and successfully selling worldwide for 8 years.

T: 07923 368137

W: www.secretweaponuk.com

Facebook: Secret Weapon UK

Instagram: @secretweaponuk

Sharpening

Barras Blades

Innovation in sharpening. Mail order sharpening services for all your scissor and clipper blades with fast turnaround and tracked returns. Home of the groomers blade push to ease blade cleaning and for the groomers blade push you can go here to see it www.barras-blades.com/groomersblade-push

T: 07879408714

E: Paul@barras-blades.com

W: www.barras-blades.com

Facebook: Barras.Blades

Instagram: @barras_blades

Teeth Cleaning

The Dog Tooth Fairy

The Dog Tooth Fairy offers Emmi-pet equipment, online training courses and support for dog groomers. Helping businesses thrive and increase their salon revenue with Emmi-pet ultrasonic teeth cleaning, achieving great results with guaranteed client satisfaction.

T: 07583689366

E: thedogtoothfairy@gmail.com

Facebook: @thedogtoothfairy

Instagram: @thedogtoothfairy

Training and Education

Capel Manor College Train to become a qualified dog groomer; choose from full and part-time courses with free tuition for 16 to 18 year olds.

T: 0303 003 1234

E: study@capel.ac.uk

W: www.capel.ac.uk

Facebook: capelmanorcollege

Twitter: @capelmanor

Instagram: @capelmanor

Four Paws Groom School

Dog and Cat Grooming Training Courses and regulated Qualifications. Our friendly and knowledgeable Tutors will support you every step of the way. Locations in Cheshire, Kent, Herefordshire and Greater Manchester.

T: 01606 333765

E: info@fourpawsgroomschool.co.uk

W: www.fourpawsgroomschool.co.uk

Facebook: fourpawsgroomschool

Instagram:@fourpawsgroomschool

Haddon Training

Established in 1997, Haddon Training are an award-winning training provider specialising in dog grooming, animal care and equine. We offer qualifications which are all supported by our team of expert Trainer-Coaches.

T: 01672 519977

E: enquiries@haddontraining.co.uk

W: www.haddontraining.co.uk

Facebook: HaddonTrainingLtd

Instagram: @haddontraining

iPET Network International Awarding Organisation, creating regulated qualifications for the Animal Care and Veterinary Science sector. We aim to improve animal welfare through education, successfully winning awards for our Dog and Cat Grooming qualifications.

T: 0800 433 4700

E: info@ipetnetwork.co.uk

W: www.ipetnetwork.co.uk

Facebook: @ipetnetwork

Instagram: @ipetnetwork

KD Grooming Studio

KD Grooming Studio, a multi-awardwinning pet grooming Studio, delivers flexible C&G/National Pet College & vocational courses. Train with Britain’s Best Groomer, Kelly Davis (BBC) and her highly skilled team. Enrol year round.

T: 01963 34110

E: info@kdgroomingstudio.co.uk

W: www.kdgroomingstudio.co.uk

W: www.kellydavis.uk

Facebook: KdGroomingStudio

Instagram: @kdgroomingstudio

National Pet College

Offering City & Guilds dog grooming qualifications via our approved training centres around the UK. Also, Higher Diploma in Dog Grooming, teacher training and short courses including canine first aid.

T: 01234 984450

E: info@nationalpetcollege.co.uk

W www.nationalpetcollege.co.uk

Facebook: nationalpetcollege

Instagram: @nationalpetcollege

Pet Passion to Profit

Pet Passion to Profit is a business training company. We enable grooming businesses to grow their businesses giving greater income, confidence and satisfaction.

T: 07969 990086

E: info@petpassiontoprofit.com

W: www.petpassiontoprofit.com

Facebook: Petpassiontoprofit

Instagram: @pet_passion_to_profit1

YouTube: www.youtube.com/ channel/UC5qrF8sc0XQSlgmwzqFBn-g

Rob Fellows Reiki

Help calm the dogs in your salon and make your job easier too.

Easy to learn and simple to do Reiki training courses especially for groomers. Home Learning or Live Training and Qualification Day.

E: rob@RobFellowsReiki.com

W: RobFellowsReiki.com/reiki-fordog-groomers

Facebook: RobFellowsReiki

FB group: Reiki for Dog Groomers

Instagram: @reikirobfellows

Summit Groomer Training Group

Summit works with dog grooming training centres delivering quality tuition and City & Guilds qualifications. With centres across the UK there is one near you.

See our website for details.

T: 01535 661776

E: enquiries@summitgroomer traininggroup.co.uk

W: www.summitgroomer traininggroup.co.uk

Available in a range of four colours

575

Available in: White, Pink, Blue or Purple