On the move

Whether you’re a pet owner or a groomer, you understand that having a furry companion is a lot of work. People may find that this is almost exhausting so, luckily for some, we live in a time where groomers are able to travel to their clients rather than vice versa.

Selling points for your clients include the fact that it’s convenient, flexible and stress-free. It might even be worth transforming your business.

Convenience is one of the biggest selling points for your clients, so be sure to nail this one in when you’re pitching it to them! To them, not having to leave the house to get their pets groomed might be one of the most enticing things they’ve heard in 2023.

Explaining to them the ease of not having to get their dog in the car could be a game changer!

Speaking of convenience, imagine how irritating it can be for pet owners who don’t even own a car. The hassle of the London Underground is something many choose to avoid anyway, let alone with their pet.

Naturally, convenience translates into less stress for your clients. This can bring return clientele and more positive reviews if you make the overall experience that much easier!

The stress of being away from their pet for an extended period of time might hold some concerns, but they won’t have a thing to worry about if their furry pal is closer to home in your mobile grooming van!

This leads us to our next point. With all of the focus and attention on one pooch specifically, there is much less room for distractions than there would be in a standard grooming salon.

Because of the one-to-one nature of going to visit a client, the personalised attention will go unmatched. You’ll be able to pay more attention and give 110% to really ensure that you’re providing your all for the client’s visit. This could also be a convenient way for more anxiety-filled pups (and people) to not have to be thrown into a social situation that they don’t want to be in. Dog groomers who are going mobile are able to collect the dogs with almost zero face-to-face interaction if that’s what the client wants.

So, with the focus solely being on one pooch alone, this ensures that the dog gets the attention they need. Grooming salons that host multiple pups can be great for the clients, however, there might be more wait times and pups might not get all of the attention they need with groomers being eager to get to the next customer.

The fact that dogs might feel more comfortable alone and feel stressed when in a new environment with other dogs is also a key factor to take in.

As a groomer, in a mobile grooming environment you’ll get to do your best work so make the time count!

Now here’s something to consider… What if a client has an elderly dog? Elderly dogs require some extra care and love during the grooming process. However unique their needs, you, as a groomer, should be able to meet these requirements and give them exactly what they deserve. Don’t forget to ask your client for any specifics that you think you should know prior to the appointment!

Our next key point is a huge one, flexibility!

As you’d expect, mobile grooming is hugely flexible! You can book appointments on your own schedule, no matter where you are or what your week looks like.

Use this to your advantage to get some extra appointments in the books at potentially unexpected times.

So, you might be thinking that you’re worried about your image of working out of a van. We’re here to say that there’s honestly nothing to worry about! Mobile groomers are notorious for being just as qualified as groomers who work out of a grooming salon.

Something else to make this a more desirable option for your clients is that it’s so much faster for them too. A mobile grooming salon showing up at their doorstep with everything they need sounds ideal. You can show up and get straight to work, lickety-split.

There doesn’t have to be any sitting around for the pet owner during the appointment, allowing them to go about any other errands or relaxation that they need. Another huge selling point, if you ask me!

In theory, dogs can be in and out of the service within just a couple of hours.

There’s no reason why you can’t be both a mobile groomer and a groomer who works within a salon, in fact, it couldn’t hurt to try both to see what’s best for your business model specifically!

At the end of the day, clients will get extra comfort and flexibility with mobile grooming, and there is definitely a market for it so it only makes sense to seize it!

Providing a healthy environment for pets is the last essential to mention. You’re going to want to take just as good, if not better, care of your mobile space than you would a standard grooming salon. There is specialised equipment that helps to remove dirt and bacteria from surfaces, so be sure to do your research on pet-friendly products!

To wrap up, there are so many benefits to giving your clients a memorable mobile grooming service. If you want to supply your clients with a more personalised, less stressful and convenient experience then mobile grooming could be for you.

You can bank that return clientele won’t be an issue if you execute this perfectly.

We recommend speaking with some mobile pet groomers for more information on what sort of pricing you should be advertising, as well as promotion strategies and ways to stay up to date with all the latest grooming info.

We’ve spoken with many mobile groomers over the years and believe us when we say that they honestly love the way it has had an effect on their business. From building your clientele to loyalty among customers and providing a better service, mobile grooming could provide an utterly fantastic benefit to your dog grooming business.

Make Your Grooms Easier With The Wahl Km Cordless

Cord/Cordless Animal Clipper

Glides through thick & dirty coats

Leaves a smooth, line-free finish

Soft grip for a comfortable hold

SHOP NOW with 2 hours cordless run time

Every dog groomer’s dream is to get that smooth finish. For the smoothest cut you need the WAHL KM Cordless. I don’t think I could work without these now! They make life so much easier.”

Fresh breath, naturally

Scissors

This issue, we’re diving in headfirst into scissors, with a focus on a fantastic Japanese-inspired grooming products which incorporate the finest materials, craftsmanship and natural, environmentally friendly ingredients. Photo is a product from Kojiro™.