Total Grooming Magazine January 2023

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Award winning tools and accessories. Made for accomplished and improving stylists to nurture creativity and excel in their craft

JANUARY2023 www.totalgroomingmagazine.co.uk

Professional Grooming Equipment and Supplies

Your favorite brands and many more all in one place!

At Technogroom we are proud to supply our customers with an extensive range of professional grooming products from around the world.

Our

Service

We can service or repair any make and model of blasters, clippers, dryers, tables and sharpen all types of blades.

To find out more about our service centre, please call us or visit our website.

facebook.com/technogroom Tel: 01555 771 555 www.technogroom.co.uk

Monday to Friday, 9am to 5pm

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Not only are we the sole importer of many popular brands, but we also develop and manufacture our own unique products in house at Technogroom. Center Will Help Keep Your Salon Running
Keeping your equipment in top working order is essential to your business.

Happy New Year!

We hope that you had a fantastic time celebrating, I know I did!

We can’t think of a better way to welcome in 2023 than with our New Year’s Resolutions feature from page 13. Be sure to check this out to find our thoughts on how you can benefit your business to kickstart the new year.

From page 23, you’ll find our dental hygiene feature. This is here to give you a little advice on what information to share with your clientele during this busy time of year. Especially after all of that Christmas grub!

All of this coincides with our regular features such as Groomers Around the World, Rachel Bean Monthly and, as usual, our monthly Feline Focus.

From myself, and everyone here at Total Grooming Magazine, we hope that you have a fantastic start to 2023!

Health & Safety: A little bit of info on how to take that extra step for health and safety.

Focus: Our usual feline focus resides on page 38.

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Onthecover: Simpsons 01354 691830 www.simpsons-online.co.uk Inthisissue: 13 New Year’s Resolutions: The hottest tips, tricks and potential trends
18 Essential Five: Five top tips to
your new
20 Groomers
23
32
34
36
38
www.technogroom.co.uk Editor Connor Jenkins connor@tgmpublishing.co.uk Commercial Director Mike Smith mike@tgmpublishing.co.uk 01795 509102 Design and Production Grant Waters,
Taylor 01795 509108 Credit Facilities Manager Lauren Sharpe creditcontrol@cimltd.co.uk 01795 509103 Digital & Web Developer Matt Coppard Managing Director John Denning © 2022 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Contents JANUARY 2023 www.totalgroomingmagazine.co.uk Award winning tools and accessories. Made for accomplished and improving stylists to nurture creativity and excel in their craft 13 SPONSORED BY
Editor
that are kicking off 2023 with a bang!
kickstart
year.
Around the World: Our monthly GAtW can be found on page 20.
Dental Care: Dental hygiene is a must. Find out how it can be beneficial for you and your business here.
Groomers of the Month: We take an extensive look into a particularly fab grooming salon.
Rachel Bean Monthly: Rachel Bean guides us through what to do in a medical traffic emergency.
Feline
James

Sleepingcatdanger

Motorists have been warned of the dangers of accidentally killing a cat this winter after experts said pets could be sheltering beneath cars on cold mornings.

Motoring experts at LeaseCar.uk are warning car owners to be vigilant before heading off as cats may be found sleeping under vehicles on winter mornings.

The experts say drivers should check around their cars in the morning as cats may be sheltering from the frost underneath the vehicle or even in the wheel arch above the tyres.

A sleeping cat could be seriously injured or even killed if a car pulls away before they have had a chance to flee.

Tim Alcock from LeaseCar.uk said: “No driver wants to be responsible for the death of somebody’s beloved pet cat. On these cold mornings, it’s important to bear in mind that someone’s furry friend may be peacefully slumbering under the

car.

“We’re asking every driver to spend a couple of minutes checking for any pets that might be lurking around the tyres or

under the car.

“Unlike dogs it isn’t a good idea to let sleeping cats lie.”

Burnsannounce‘Charityof theYearAward2022’

Burns Pet Nutrition, the leading healthy pet food company, are thrilled to announce the winner of their esteemed Burns Charity of the Year Award. Burns has chosen Makants Greyhound Rescue NW in Mort Lane Tyldesley as the winning charity.

Makants Greyhound Rescue will receive an ongoing supportive partnership with the natural pet food company, which includes meeting all feeding needs for the charity for an entire year. It also includes staff training, dog training and all the feed for rehoming packs and multiple promotional opportunities.

Makants rescue, rehabilitate and rehome retired and injured greyhounds. They are supported by a team of volunteers who help fundraise, foster and care for their greyhounds.

John Burns, founder of Burns Pet Nutrition, said: “Myself and the Burns Pet Nutrition team are extremely passionate about supporting and giving back to the community in any way, shape or form possible, and the same goes for charities in need of the support they aren’t currently receiving”.

The founder of Makants Greyhound Rescue, Siobhan Hoppley, said: “Being awarded the Burns Charity of the Year Award for outstanding achievement is a great honour. Having all our feeding needs net for a year is especially very welcome in these economically challenging times.

INDUSTRY UPDATE
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SPONSORED BY
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FOR MORE INFORMATION AND FRIENDLY CUSTOMER SERVICE or order online at christiesdirect.com Email: support@christiesdirect.com Call us now on 028 2766 6879 048 2766 6879 (IE) ppp

Charityappeal

A London animal charity appeals to people to reject the stigmatism of bull breeds as a five-yearold dog still seeks a forever home after 11 months and risks spending Christmas without a home to call his own.

ALondon animal charity is appealing to members of the public to judge every dog by their personality rather than breed.

The message comes as Mayhew urgently appeals for a forever home for the longest-staying rescue dog, fiveyear-old American Bulldog, Zeusy, who has been at the Kensal Green animal rescue charity for 11 months now. Zeusy was first spotted tied to a lamp post in North Wembley on 25 January by two concerned passers-by who calmed him and after having carefully untied him, took him to the nearby Mayhew charity.

When Zeusy first arrived at Mayhew that night, his initial response to the animal welfare team was one of fear and anxiety manifested by his barking and growling. An examination by the Mayhew veterinary team indicated that he was in good health overall and despite being microchipped there was

NEWS
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BY
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no response to outreach attempts to the named previous owner.

As Merryn Walker, Mayhew Head of Kennels, Dog Adoptions and Fostering explains, “Zeusy is of those sad stories you read about over Christmas. When Zeusy came to us, he was clearly terrified and traumatised after having been left tied to a lamp post on a cold January night, we have no idea how long he had been left there and it is only thanks to the concerned people who spotted him that he is with us today. Who knows what could have happened to him otherwise? As we have been unable to contact the owner, we have no history whatsoever about Zeusy which would be incredibly useful for us.”

She continues, “Zeusy is a lovely affectionate and intelligent dog who just needed the right support and training.”

Support from dog behaviourist Beverley Saucell

In order to fully understand and address Zeusy’s response to new people and situations and in order to prepare him for a forever home, Mayhew Clinical Consult Behaviourist, Beverley Saucell has worked closely with Zeusy to create a training programme to address his associative behaviour or reactions

triggered by certain experiences.

As Beverley explains, “Without knowing Zeusy’s history, we couldn’t know what experiences he’d had around people or how much. We could see he was socially motivated but was unsure how to interact. Our programme was to build Zeusy‘s confidence and help with improving his uncertainty. The main feature of Zeusy’s training was about making it fun. Play was the focus to help him overcome his issues.”

She continues, “We worked on strengthening Zeusy’s bonds with people by giving him choices about approaching. We used rewards-based training by giving him praise, treats and toys when he showed courage when engaging with people. This then encouraged Zeusy to offer more of the behaviour we were looking for. Zeusy is very trainable and biddable and would do well in a fun-loving home.”

Please don’t judge a dog by how they look

Zeusy has been taught to resist the temptation to follow unwanted behaviour and has focused on positive learning techniques such as how to say “hi” to people by using his nose. This has enabled him to meet people in a

controlled yet still positive way.

As Merryn Walker explains, “Teaching Zeusy to say “hi” with his nose is a fun way to bond with him and it’s lovely to see him react like this. He just needs an owner to give him the time and patience he really deserves after having been neglected and abandoned by whoever owned him. We all have different personalities, some of us like to be reserved whilst others like to be the life and soul of the party. Bull breeds have a tendency to be stigmatised from the way they look to how they’ve been portrayed in the media. Please don’t judge a dog by how it looks, just like we shouldn’t judge a human by how they look.”

”Zeusy is a smart and loving dog who we hope to find a loving forever home for so he isn’t alone this Christmas. That would be heartbreaking for the team at Mayhew. Ideally, we’d like to find him a rural or semi-rural home, away from the hustle and bustle of city life, where he can enjoy his walks in quieter surroundings. If someone feels they could make a difference to a Zeusy, please get in touch with Mayhew.”

If you think you could offer Zeusy a forever home, please contact Mayhew for more information.

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DorwestHerbs Foundationdonates £6000

Launched in 2018 to show commitment to ongoing charitable giving, the Dorwest Foundation helps dogs and cats that are in need of care, health and quality of life improvement as well as supporting dogs that are trained to help humans either in an assistance, rescue or medical capacity.

Dorwest donates to established animal welfare charities on an annual basis through the sales of special Foundation products, Keeper’s Mix® & Keeper’s Mix® Sensitive, with 10% of profit from every sale donated.

This year, Dorwest Herbs has donated £6,000 to charities to support five more amazing charities, including:

DorsetSearchDogs

Dedicated team of handlers, dogs and operational supports assisting the Police, Coastguard and other Search and Rescue teams look for missing persons across the South, 24 hours a day, seven days a week.

www.dorsetsearchdogs.org.uk

Lucky’sLegacyRescue

UK based volunteers working closely with several animal rescues and shelters across Romania with the commitment to rescue as many dogs from the streets as possible and rehome them into the UK with loving families.

www.luckyslegacyrescue.com

DogsOnTheStreets (DOTS)

Voluntary ran and not-for-profit charity dedicated to the welfare of dogs belonging to the UK’s homeless community including:, essential items, training, fostering and mobile veterinary surgery. www.dogsonthestreets.org

ForeverHoundsTrust

Rescue and care for unwanted, abused or abandoned greyhounds, lurchers and other sighthounds in any part of the country, with the mission of finding loving permanent homes for all hounds. www.foreverhoundstrust.org

TheCinnamonTrust

Specialist national charity which seeks to relieve the anxieties and problems faced by elderly and terminally ill people and their pets, made up of a national network of community service volunteers. www.cinnamon.org.uk

In previous years, the Dorwest Foundation has donated to various charitable causes, through funding, vouchers and products at dog shows and other events, including buying life-

saving equipment for animals at local fire stations.

Jo Boughton-White, Dorwest MD comments: “Every day brings new challenges to charities, especially in the last few unprecedented years. This cash makes a real difference and I want to thank each and every one of our customers who have contributed. We hope to help even more dogs and cats going forward, and we send a huge thank you to all those who work in the charities for their endless care.”

For more information on the Dorwest Foundation, visit www.dorwest.com/ foundation.

For more information on Keeper’s Mix® & Keeper’s Mix® Sensitive visit www.dorwest.com, call one of the friendly, expert team on 01308 897272 or email info@dorwest.com.

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Quality from Germany – since 1912

What are you doing to kick start the new year? We talk with some pros to find out their thoughts on starting 2023 off the right way. Photo by @timmossholder on Instagram.

13 @TotalGrooming @totalgroomingmagazineuk totalgroomingmagazine.co.uk

Rollon2023…

We’re so glad to be back, and hopefully you’re all feeling the same! I hope that everyone’s New Year’s Eve was as fun as mine was, albeit there was a slight headache the next day! So, now that we’re back to work in our offices, mobile grooming stations and grooming salons, let’s talk about the infamous New Year’s resolutions…

It’s a fantastic thing, to be able to re-evaluate yourselves once a year with the intention of making yourself, as well as your business and team, better. Luckily, we live in a time where it’s not only encouraged, but is seen as something that is almost a celebrated tradition among most!

We want to discuss how to not only improve your personal life but the business side of things, too. That being said, over the next couple of pages, you’ll be sure to find out some hearty information from a fantastic professional,

as well as some words of wisdom from our Essential Five, which we’ve loved putting together to kickstart off 2023. Something that is key to think about is that, when it comes down to it, the care of the animals should be one of the, if not the most, important parts of your business. Your fluffy friends are not only a part of someone’s family but are also a huge part of making people happy, full stop. There’s no reason why a little bit of extra New Year’s tradition shouldn’t be used to help them out when they come to visit your grooming salons, right?

So, how can you make this more achievable? Would cutting costs in certain areas help? Could utilising social media a little more bring something extra to the table that isn’t often considered? We explored some of this information for you, so you don’t have to.

But hey, overall, I’m not the one you should be listening to on this topic! We reached out to a good friend of the magazine to tell us more. On the next page, we hear from Bill Betts, Director and Owner of Pet Passion to Profit to find out his thoughts…

NEW YEAR’S RESOLUTIONS
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Photo by Priscilla Du Preez on Unsplash

2023ishere!

Iam sure many of you will be breathing a sigh of relief because let’s face it, 2022 has not been overly kind to us. It started ok but then went significantly downhill due to international events that are out of our control.

I feel the word of the year has been “crisis” but no matter what has been thrown at us as business owners we have had to crack on and make it work.

Although we have been battered by the word “crisis”, the key to dealing with this is remembering that the issues are too big for us to affect and that we need to ensure that we are protecting our businesses because, maybe 2023, will show us things WILL get better.

However, whilst waiting for the tide to turn, we need to ensure we are doing everything we can to keep our businesses strong in 2023. The devil is in the detail. We cannot go into 2023 not knowing what our business is earning or spending. This will just fuel the fear that the media are expertly installing into people.

Knowing your numbers in your personal life and business will help you to make better decisions. You will understand better how your prices reflect your costs. If your personal spend goes up due to bills increasing, you will be in a position to know if you can take more out of your business or if you need to increase your prices or add more

appointments to your schedule. Don’t shy away from money, make it your friend.

Now you may have read the last paragraph and said to yourself, or shouted out, that you can’t add more appointments to your schedule. The messenger app has fallen silent, and the phone isn’t ringing much either. Believe me, you are not the only one that is experiencing this.

If you have started your business in the last five or so years then you may not have had to do much advertising to fill your diary. Especially coming out of lockdown, our services were in great demand and they still might be. However, when you look at the questions

NEW YEAR’S RESOLUTIONS
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BOOM that’s 2022 over and done with! By Bill Betts, Director/Owner of Pet Passion to Profit. Photo by @hey.krista on Instagram

and comments in the Facebook groups, over the past three months or so there has been a general feel of less bookings.

We have lessons to learn from this. We have had it easy over the past couple of years and now 2022 has jumped up and bopped us on the noses. We have to face it, we are going to have to work harder as business owners to ensure our diaries fill up in 2023. I want you to look at what advertising you have done over 2022 and think about how you will change this.

Yes yes yes, I can hear you… Hundreds of people shouting out that they don’t advertise as word of mouth works best, or they have no need to advertise as they have closed their books and already have 2023 booked up. We will discuss this shortly.

There are groomers out there that do need to advertise and I would encourage you to advertise your services. Platforms like Facebook, Google, Instagram and websites actually help word of mouth too, because it gives people a place to send their friends.

Now, let’s quickly address the closed book issue. Inflation is at 11%ish and so, if you have all your appointments for 2023 booked in already, you need to hike your prices up to help you with inflation. If you don’t, then you stand to make less money in 2023 than you did in 2022. Please think about this when booking that diary up.

So, what will you change for 2023? Let’s make sure we are putting interesting and engaging content out there for your clients to consume. Short video is taking over the social media world, and you need to be on top of that. With smartphones there are no excuses not to be taking video as part of your social media.

TikTok is not just for youngsters and only the other day I saw TikTok advertising their search function on TV. Looks to me like they want to compete with Google when people are searching for products and services!

Last thought from me. How will you diversify your business to bring in new clients? Consider cat grooming, teeth cleaning, and puppy university. These services are great for bringing new clients into your business along with new revenue streams.

Let’s keep our heads up in 2023 and work together to ensure we stay strong.

you haven’t already, make sure you join the Facebook group

If Dog Grooming
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Business Help & Support or head over to my podcast.

HappyNewYear!

We here at TGM know how important making those New Year’s changes can be, especially when you’re running a business. It’s a new frame of mind that can set the tone for the whole year, so here are a couple of ideas to get you started!

1.Fine-tuneyourneeds

The start of a new year is a time to really begin to forward think about where you want your business to go. What sort of image do you want to give? Is there anything that you didn’t do last year that you’d like to implement this year? It’s time for a change, so we recommend taking a minute to reflect and see what needs some invested time!

2.Researchthelatestin marketing

Naturally, business and marketing strategies are constantly evolving. You’re going to want to ensure that you’re on the ball and giving your business your all (no rhyme intended!), especially in such a competitive market. Grab a coffee and check out the latest marketing trends to

suit your business needs.

3.Investinthelatesttech trends

Similarly to marketing, technology and social media are always evolving. The start of a new year is a time when you’ll see lots of new business popping up, as well as product launches and other cool changes to your industry. It might be worth taking a look online to see if your favourite clipper brand has had a special New Year’s launch!

4.Reviewyoursales targets

Times are changing and, oh boy don’t we know it, so can our economical struggles. In a time where prices seem to be suddenly skyrocketing, it’s of the

utmost importance to stay on top of finances. If you can’t meet your sales targets, maybe it’s time to invest in something a little more eco-friendly for your business. See if you can find ways to be in control of your financial situation, setting reasonable targets and goals.

5.Pre-Springcleaning

What? You haven’t heard of pre-Spring cleaning!? Well, ok, in all fairness I just made that up… But, at the same time, why not utilise the New Year as a fresh start for your premises? Brush off the duster and dust off your brushes, because nothing will entice some new clientele more than showing that you care about the appearance and hygiene of your grooming salon.

NEW YEAR’S RESOLUTIONS - ESSENTIAL FIVE
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Image by @timmossholder on Instagram.
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ErkinYiğit

Erkin has been in the grooming industry since 2014 and originally started their journey in Turkey before moving around the world.

Whatcanyoutellmeabout yourgroomingcareer?

I started my career as a self-taught groomer. Unfortunately, when I started my journey there were no grooming schools or educated groomers in our country to get a chance to learn.

After getting online education and doing a lot of free grooming, I started working in some grooming salons and kept improving myself. In 2018, I opened my very first salon in Antalya, Turkey. After three and a half years, I realised that staying in the same salon and earning money was not enough for me.

So, I went to Istanbul and stayed there for a year and now I’m working in Alanya. I joined my first grooming competition and took 3rd place with the only standard poodle in the competition.

Besides that, for a few years, I have been traveling all over Turkey and going to dog shows, doing Poodle show haircuts and teaching people. Also, I’m trying to be a responsible Standard Poodle breeder and a great handler!

The grooming industry in Turkey was a dreadful nightmare until 2022! We couldn’t even get a slicker brush or were not able to find a sharpener for our blades. You wouldn’t believe how many blades we throw into the trash because we can’t find anybody to sharpen them! Now, thank god, we are able to get professional products.

Because of the economic situation of our country, we are not able to charge what we deserve. When I am having discussions with my colleagues, we are always talking about that. We need to groom two to three poodles so we can

Whatcanyoutellmeabout groomingwhereyou’re from?
Whatdierenceshaveyou noticedbetweengroomers whereyou’refromand groomersintheUK?
GROOMERS AROUND THE WORLD
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GROOMERS AROUND THE

buy one blade! UK groomers are luckier than us.

Whataresomekey thingsthatyouthinkUK groomerscanlearnfrom groomerswhereyou’re from?

Patience and passion. We are in love with our business and are creating things from zero.

Arethereanygeneral thoughtsyou’dliketo sharewithourreaders?

Keep doing what you love! If you do what you love you never need to work. Grooming is a hobby. A hobby that makes us earn our lives. We need to show some more respect for ourselves and our unique works.

Follow @petgroomerkin on Instagram.

WORLD @TotalGrooming @totalgroomingmagazineuk totalgroomingmagazine.co.uk 21

DentalCare

Dental hygiene is one of the most important aspects to consider for dog groomers. We speak with some professionals to find out more. Photo by @sizzzikova on Instagram.

23
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Openwide

Anastasia Waugh is an independent Emmi-pet distributor and online Zoom training provider. She has worked for over 26 years in the pet-care industry in a range of different areas various veterinary practices, boarding kennels and even a zoo.

Anastasia worked for many years as a college lecturer teaching Animal Welfare and Management at a land-based college where she also taught dog grooming and managed the college’s busy grooming salon. She then used her skills to create a successful dog grooming business in her local town.

Anastasia has a real passion for animal health and welfare, dental health in particular. For the past four years, Anastasia has spent focussing on ultrasonic Emmi-pet teeth cleaning with dogs in her own grooming salon and seeing some great results. Since becoming a mother in 2020 and Anastasia passed her salon onto her

DENTAL CARE
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We speak with Anastasia Waugh, The Dog Tooth Fairy, who tells us all about the world of pets’ dental hygiene.

employee so she can work more flexibly around motherhood and pursue her passion for canine dental health.

Anastasia’s advice:

Dental disease is one of the most common health problems experienced by dogs and cats in the UK today. Although awareness of pets’ dental health has increased massively over the past few years with the growing surge in pet ownership since the lockdown, it is still sadly overlooked by some pet owners.

Despite all of this raised awareness around pet dental health actual cases of pets suffering dental health disease is in fact on the rise. 80% of dogs have some form of dental health disease by the age of three, this is a major problem for our pets which is often exacerbated by ingredients commercial diets and also a lack of regular preventative dental care.

I have been involved with pets’ dental hygiene for many years, working in a number of veterinary practices where I assisted with dental ops and experienced first-hand the level of dental neglect in some clients, and the severity of dental deterioration. Some dogs would need so many teeth removed and they would be so young. It was really sad to see.

This was also echoed during the years I spent running my own dog grooming salon, where a large proportion of my clients had at least some form of dental health deterioration. The worst case of dental neglect I witnessed was one of

my dog clients. Whilst my assistant was bathing her and scrubbing the dog’s muzzle, her decayed molar tooth had fallen out in the bath!

Seeing some of my clients’ dental conditions whilst grooming, I wanted to be able to help keep my clients’ teeth clean and prevent their teeth from getting to the point where they were in so much pain and discomfort.

It was a few years ago at a grooming show I had seen a new innovative ultrasonic toothbrush for pets which helped prevent dental disease while reducing plaque and tartar build-up.

The product was Emmi-pet from Germany. I invested in my first

toothbrush and started using it both on my own dogs and also dog grooming clients’ pets’ teeth. I was getting some amazing results and my clients were very satisfied with the new service.

I felt much better as I was finally able to help my clients’ dogs with a simple, non-invasive stress-free tooth cleaning treatment. In my 26 years of working within the pet care industry, I have never seen such a revolutionary product for pets’ dental health.

Emmi-pet works completely silently, 12mm beneath the gum line, using ultrasonic waves to remove all bacteria and impurities, reducing plaque tartar and bad breath whilst increasing

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Disinfectants, Sanitisers, Shampoo & First Aid Products Confidence for you and your customers Available from wholesalers or contact us at info@aqueos.co.uk Infection Control for Dog Groomers We are a regulated Awarding Organisation creating qualifications in the Animal Care and Veterinary Science Sector Join us and become a Training Provider visit our website www.ipetnetwork.co.uk EDUCATION FOR PEOPLE, FOR PETS, FOR THE FUTURE Do you want gain a qualification in the Animal Care Sector? Enrol with Four Paws and gain qualifications in: Dog Grooming & Cat Grooming Canine / Feline First Aid Dog Walking & Pet Sitting Canine Care, Health & Behaviour Responsible Dog Ownership Canine Skin, Health and Nail Heath Educators in the Canine and Feline Sector To see our full portfolio of qualifications visit our website and contact us at: www.fourpawsgroomschool.co.uk info@fourpawsgroomschool.co.uk Call: 01606 333765 @TotalGrooming @totalgroomingmagazineuk totalgroomingmagazine.co.uk 27

circulation and promoting overall gum health.

Dental disease can lead to serious health complications such as heart, kidney and liver failure in extreme cases. I believe, as groomers, we absolutely have a duty of care to our clients and to educate our owners about the importance of pet dental health.

Prevention is always better than curing and, if dental disease can be avoided, then this is a positive thing. With pet dental health month just around the corner next month, there never has been a better time to share this important message.

This could be done via social media posts, leaflets, newsletters and a dental display area within the business premises which is educational and informative, highlighting any products and services you offer for dental care.

Groomers can advise clients about more natural diets and chews that will help the reduction of plaque and tartar build-up on the teeth. Stress the importance of setting up a regular dental care/brushing routine at home from puppyhood and beyond.

You may want to stock some dental care products in your salon. Supplements such as PlaqueoOff Powder and Orozyme Gel as well as natural chews buffalo horns etc.

You may also wish to offer ultrasonic teeth cleaning as an additional service to your grooming business. It’s easy to implement, your clients will love it and it’s a great extra income generator.

It’s always important to let your client know if the dog should visit a vet about its dental health. As groomers, it is not our job to diagnose any specific health issues, but when health checking our clients we have a duty of care for the dogs’ health and wellbeing, to inform owners of any health issues we may find and let them know when a visit to the vets would be advisable. Sadly, many owners never actually check in their pets’ mouths or recognise when there is an issue.

The sooner you can implement a dental care routine the better, and this could be introduced with a salon puppy package. Early implementation of dental care either in the home, the salon or both will ensure that plaque and tartar never become established in the first place. Preventative treatment will help

avoid costly invasive veterinary dental procedures later down the line.

Clients really appreciate it when you are concerned for their dogs’ well-being and go that extra mile to accommodate their overall dental and health needs by advising on disease prevention.

Because oral health is such a common problem in dogs that is easily preventable, it makes sense for groomers who see dogs regularly to check dogs during these sessions and advise on dental care options available for the dog. Offering extra services such as teeth cleaning will actually broaden a business’s client base, as you may get clients booking in for teeth cleaning that would never have booked in for a groom otherwise.

It’s important to feel confident about talking about oral health with clients, especially if thinking of offering a teeth cleaning service. I would advise doing a course with a training provider either in person or online.

Completing a training course will give you the confidence to be able to recognise various dental health issues and when veterinary advice should be sought. It will also help you with knowing how to have conversations with your clients about dental health and educating them, as well as knowing how to advertise, market and price your service, also helping you to achieve great

results.

With 13 million dogs and 12 Million cats in the UK now, there really has never been a better time to start having important discussions with your clients about their pets’ dental health. We all have the power to change the statistics around pets’ dental health and improve the overall health and well-being of our clients’ pets.

If you would like more information about Emmi-pet or one of Anastasia’s zoom online training courses please get in touch with her on her social media by visiting facebook.com/thedogtoothfairy or by following @thedogtoothfairy on Instagram.

DENTAL CARE totalgroomingmagazine.co.uk @totalgroomingmagazineuk @TotalGrooming 28
recruiting Looking to join our fantastic network of dog grooming salons? Trainee, experienced groomer, and salon manager roles available. Full time and part time hours. A great range of benefits, a competitive salary, and the opportunity to earn an annual bonus. To apply today, visit petsathomejobs.com Best Place to Work Best Retailer Retail Week Awards 2021
We’re

AESCULAPDurati

The Durati Li Ion cordless clipper promise cordless and lightweight grooming with an enormous runtime up to 4 hours. By using a second Li Ion battery permanent working is possible. 3500 strokes and a high quality blade #10 1,5mm made at Aesculap clippers in Germany provide a quick and perfect cut at small to big dogs, which have been carefully washed, dried and brushed. The low noise level of only 65 db is quite enough to use for nervous dogs and for use in the face and ear area. MSRP £226.05 exluding VAT

Redcape

Since pioneering the use of Hydrobaths in the UK since 2008, Redcape have strived for perfection with exceptional build quality and reliability. Manufactured by Redcape in the UK, The Hydrobath Pro is the only one in the UK to be both CE certified and built to comply with water regulation (WRAS Cat5). With an enviable reputation for after sales customer service and support, the Hydrobath Pro Ultra really is the only “peace of mind” purchase option. Visit www.redcape.co.uk/product/ hydrobath-pro-ultra-new RRP: £2,700.00

Mutneys

Mutneys award-winning Kwik-Dry K9 spray significantly reduces drying time, making it the perfect aid to any busy groomer. The caring formula volumises the coat, with anti-static properties and includes our popular baby fragrance scent. Works well on long and double-coated breeds, particularly poodles, golden retrievers, German shepherds, huskies and malamutes. Spray liberally on the dogs’ coats after bathing. For best results, leave on the coat for five minutes before you dry. Our new flairosol dispenser enhances coverage and eases application. Buy online at www.mutneys.com or call 01948 841470 RRP: 300ml - £10.50 | 1lt - £17.85 | 5ltr - £55.00

Emmi-pet

The Emmi-pet ultrasonic toothbrush is a canine dental hygiene innovation which promotes healthy teeth and gums through regular use. The Emmi-pet toothbrush works using ultrasonic waves which penetrate 12mm beneath the gum line removing impurities and bacteria. The Emmi-pet toothbrush has grown massively in popularity over the past few years for the amazing results it gives. Using Emmi-pet regularly will improve dogs breath, reduce plaque and tartar build up, it will also improve the overall health of the gums. The Emmi-pet toothbrush is a great investment to any pet business as it can be a great income booster. E-mail thedogtoothfairy@gmail.com RRP: From £180.00

MoveOverRover

Move Over Rover helps reduce back, shoulder and hip pain. Whether you stand or sit to groom, your poor posture is the reason you have pain. Move Over Rover will help correct your stance enabling you to work more comfortably. Six practical and adjustable table depth settings, easy to adjust to suit the size of the dog being groomed, and it has a simple pin system that is quick to change to the depth setting of your choice. It’s important that your furry customers feel safe and secure whilst being groomed, and there’s no more migrating to the back of the table. Visit www.move-over-rover.com RRP: Starts from £270.00

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EmmaDarlington

Emma is a professional dog groomer based in Nantwich, Cheshire UK and recently credited “Asian Fusion Groomer Of The Year 2022”.

I’m a self-employed, competitive dog groomer and I’ve been grooming for nine years! I specialise in Asian Fusion Styling and Teddy Bear styles, focusing on a beautiful scissor finish, cute expressions and angulation. I love working with puppies and ensuring they have a positive experience from the very start of their grooming journey.

I had my own salon for five years however recently have taken a step back and now rent a table within another salon, which I’m very happy with! Alongside working in the salon I also offer training days for other groomers who wish to learn Asian Fusion styling or any other pet styles they might need some extra help with.

My true passion comes from teaching and helping other groomers. I love to encourage new groomers and help them find their feet within this industry.

I also try to attend all competitions across the UK throughout the year. I have competed for seven years and, ever since, I found a completely new love for dog grooming.

I found that there was more to everyday styles and I completely fell in love with competition grooming. My favourite part of competitions is meeting up with my friends who live on the other side of the country!

I have won many 1st place awards in the Asian Fusion classes at champion level, as well as Workshop, also at champion level. I’ve also won Best in Show and Reserve Best in show in 2022.

In 2022 I began hosting and being invited to hold seminars, including The International Grooming Conference! I enjoy teaching groomers how to achieve the “Asian fusion” style but make it adaptable for the commercial grooming salon.

Asian fusion grooming also known as “Asian freestyle” is a unique style that

originated in Asia. We aim to create cute styles on dogs that give them a toy, cartoon character or teddy bear look. The popularity of this style has grown massively over the years in the UK. Typically, we like to see a round doughnut muzzle, exaggerated flared legs large expressive eyes.

Customers travel hours to come to visit me for an Asian Fusion groom! Many of my clients have found me through Instagram and will ask for a specific cut after seeing it on my feed. A momentous time in my career was a new client showed me an example of how they’d like their dog to look from a Google image - and the image belonged to me!

This year I have achieved many

goals I only dreamt of reaching such as speaking at the International Grooming Conference and winning a Best In Show at a grooming competition! My new goals include competing overseas, continuing to be an educator within the industry and one day becoming a judge at a competition.

Whatcanyoutellmeabout beingawardedAsian FusionGroomeroftheYear 2022?

It came as a complete surprise to me. I was nominated amongst women who inspire me and winning the title was something I thought I could have only dreamt of.

HiEmma.Whatcan youtellmeaboutyour business?
GROOMERS OF THE MONTH
www.technogroom.co.uk 32 SPONSORED BY

It was a very emotional moment for me - I put so much of myself into my grooming work and to be recognised for all that means the world to me. It isn’t handed to you on a plate, you have to work for it and work hard. I’m proof that if you can do that, you can achieve your dreams.

Whatadvicewouldyou liketogivetoourreaders aboutthegrooming industry?

Get yourself out there and compete! It was the best thing I ever did for myself and my career! I’ve made the best of friends and built the biggest support network and my grooming has improved immensely.

Never go with the mindset of “losing” or “winning”. You only need to beat your last groom, if you do that then you’re already a winner. You have nothing to lose but you will gain so much!

Anygeneralthoughts you’dliketoshare?

This is an industry where we should be lifting each other up and supporting each other. I will always cheer on my friends, even if they beat me at a competition!

I struggle with anxiety and “imposter syndrome”. I think a lot of groomers struggle, which is why we decided to work with animals. However, no one tells you how hard grooming can be until you’re in the thick of it. I have experienced ‘groomer burnout’ and it is tough!

Be kind to yourself, give yourself lunch breaks, find yourself some groomer friends to be able to rant, laugh and cry with and remember it’s okay to say “no” to customers. It may take some time but eventually, you will have clients who respect you, trust you and value your time.

Comparison is the thief of joy - stop comparing yourself to others and focus on yourself. This is your journey! Run your own race and focus on your own goals.

Practiceyourpassion!

Follow @Emmarose_petstyling on Instagram and TikTok and search “Emma Rose Pet Styling” on Facebook.

GROOMERS OF THE MONTH www.technogroom.co.uk 33 SPONSORED BY

Traicaccident firstaid

Firstly, Happy New Year! I think 2022 was the year that things really started to get back to normal a bit in terms of getting out and about. And while there are of course challenges for our businesses going into 2023, I do think that we have a lot to look forward to. - Rachel

Personally, 2022 seems to have flown by, and I have loved getting out to give my Canine First Aid workshops all around the country, and meeting so many new people who are as passionate about animal welfare as I am.

I also co-run a business called Vet on Set, which provides qualified veterinary support to film sets where animals are going to be present. As the film industry gets back to normal, it has been wonderful to see how seriously animal safety is taken in the making of our favourite programmes and being part of that.

So 2023, it’s that ‘New Year New Me’ moment isn’t it? And my appeal this January is for anyone who has not yet got their iPET Network canine first aid qualification to get booked in.

Not only does it give you a level of protection where clients are concerned, but it will also help you act safely and calmly should the worst happen, and

RACHEL BEAN MONTHLY
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everyone deserves to feel that way!

Since writing the course I’ve heard from so many people who not only have saved lives in their places of work but have also saved the lives of their own pets too.

People like dog walker Sammy Feehan, who thanks to her training knew exactly what to do when her beloved childhood pet Georgie suffered a seizure.

Sammy said: “Because of the training I was able to care for him all the way to the vet’s, remembering what Rachel told us, and after some medication and oxygen at the surgery he has rallied around!

“It was such a shock, and I still can’t

believe that it has happened, but I am so grateful that I knew what to do. My instincts just kicked in, but afterwards, I realised just how scary it really was and what could have happened.

“For the first three nights after it happened I slept on the floor with him to make sure that he was alright through the night.

“I think it is so important that pet professionals get this training.”

This month’s canine first aid tip is a bit different to usual, but nevertheless very important, particularly for those of us who have a town centre premises.

What to do when a dog has been involved in a road traffic accident....

RoadTraicAccident

Approach an injured dog carefully and watch for dangers on the road.

Be careful not to aggravate any injuries. It is critical that any bleeding is stopped as a priority, use your hands initially to do this.

Then transport the dog using a blanket or coat to a vehicle and then to the vet.

Monitor the dog for breathing and if the heart is beating. You may have to start CPR.

To find out more about Rachel Bean, and the iPET Network’s canine first aid qualification go to www.rachelbean.co.uk

RACHEL BEAN MONTHLY @TotalGrooming @totalgroomingmagazineuk totalgroomingmagazine.co.uk 35

Introducing PetcoverGroup

Petcover Group is a specialist, pet-focused insurance provider. The business currently operates in the UK, Australia, New Zealand and Austria, with additional global territories in the pipeline.

Petcover Group has a range of brands in its portfolio, including British Pet Insurance Services in the UK. The UK business launched in 2018 with the aim of offering a range of quality, affordable insurance cover for pets, pet businesses and pet professionals.

Our pet insurance products offer cover for dogs, cats, horses and a wide range of exotic animals. In addition, we also offer specialist cover for an array of pet professionals – from groomers, dog walkers, and pet sitters through to behaviourists and trainers, pet taxis, pet boarding service providers, and more...

As pet industry experts, we pride ourselves on creating specialist policies that are designed with pet people and pet businesses - like yours - in mind. Whether you are just starting out or run an established pet business, there are

options for you. Policies can be tailored to suit your needs and are competitively priced to suit your pocket.

We understand that having the right cover in place is important for your grooming business and your clients. But not all business insurance is the same, and it can be a challenge to know where to start and how to find the best cover to really protect your pet business.

Our core policies can include up to £5,000,000 Public Liability cover and up to £30,000 Care, Custody and Control of Animals - Negligence cover. A bespoke policy can then be created by selecting relevant optional extras, which means you don’t pay for any benefits that you don’t want.

As well as being competitively priced, policies come with the option of interestfree monthly direct debits, so there’s no need to pay in one lump sum.

Importantly, when the time comes that you need to submit a claim, our team is here to guide you through the process. We’ll assist with collating the relevant details and submitting the claim, and will keep you updated as the claim progresses.

Get in touch to find out how our pet professionals can help protect your pet business by calling 01444 708 840, emailing info@petcover.uk.com or visiting britishpetinsurance.co.uk

Terms, conditions and excesses apply. British Pet Insurance Services is a trading name of Petcover EU Limited which is registered in England and Wales under number 10001319. Petcover EU Limited is authorised and regulated by the Financial Conduct Authority under reference number 747757.

HEALTH & SAFETY - INSURANCE
totalgroomingmagazine.co.uk @totalgroomingmagazineuk @TotalGrooming 36
Scan here to find out more Start your journey to becoming a Approved Training Centre • Obtain a teacher training quali cation • Deliver City & Guilds dog grooming courses • Receive ongoing support and quality checks Request your starter pack: info@nationalpetcollege.co.uk www.nationalpetcollege.co.uk @TotalGrooming @totalgroomingmagazineuk totalgroomingmagazine.co.uk 37

Addcatgrooming toyourportfolio

Cat grooming is becoming more and more popular with cat owners realising the many benefits of looking after their cats’ coats more.

Not only do the cats look and feel better after removing any knots, but you can help their well-being immensely with something as simple as a sanitary trim for those cats with fluffy behinds who struggle to keep the area clean themselves.

Here, iPET Network tutors and Kat Lady business owner Katie Gwilt gives her top five reasons to consider adding cat grooming to your current portfolio of services in 2023 and how you can do this.

By Sarah Mackay and Fern Gresty of the iPET Network.

1.Expandyourclientbase

Who doesn’t want more clients!? There is a lot less competition for cat groomers at the moment as well as there aren’t very many who are trained in cat handling and cat behaviour. I highly recommend studying cat grooming separately as they are definitely not small dogs and act completely differently.

There is a real gap in the market

though and having a cat-only day every week or two weeks will fill up fast once word gets out that you have cat experience as well as dogs. I am willing to bet that many of your dog grooming clients also have cats so you already have the client relationship in place before you even start having to advertise.

2.Learnnewskills

Grooming cats uses a lot of basic dog grooming techniques, but the handling skills are completely different. They don’t care if you ask them to sit or jump into the bath. You need to learn to read their body language and facial cues and work with the cat to find a way that works for you both.

You also need to learn how to handle any tricky cats. I work with a strong antiscruff policy and use towels to wrap cats that tend towards swiping alongside behaviour and calming techniques. Consider grooming on a table, the floor, your lap etc.

Grooming cats will help you really increase your flexible attitude towards grooming all species and adapting the groom for the specific animal regardless of species which will improve your grooming skills across the board.

3.Flexibility-Catscanbe groomedinasalonorasa mobilegroomer

Cats are often easier to work with in their

FELINE FOCUS
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own home so grooming cats can work well if you are a mobile groomer as well as based in a salon. I work primarily as a mobile cat-only groomer but teach in a salon as well.

The salon gives you more control over your surroundings but some cats can get very anxious. Grooming in the client’s home means no dog smells in the salon and fewer changes in their environment. It allows you to have a more flexible approach to your grooming business as you can mix and match depending on what suits you and your staff.

4.Catsareoen overlooked

Many cat owners still don’t realise that cats need grooming too as they spend a lot of their time grooming themselves. Grooming is also a self-soothing exercise and part of social bonding in multi-cat households and feral colonies.

It’s more obvious that long-haired cats will need more help with grooming, but don’t forget about older cats who find those yoga poses cats are famous for more difficult and sick cats too.

Flat-faced brachycephalic breeds also need additional help and are prone to weeping eyes as well as knotting. By adding cat grooming to your services you can make a real difference in a cat’s life just by cleaning their face and trimming their claws to help prevent them getting stuck in furnishings or from becoming ingrown.

5.Catsarefascinating creatures

Never underestimate the joys of working

with cats. Every day I learn something new as a full-time cat-only groomer, behaviourist and holistic therapist. They always keep you guessing and I love building relationships with my feline clients and gaining their trust over sessions.

When you get to the point where they purr and relax in your company it’s the most rewarding part of my job. There is a lot of new research coming out about cats all the time so there is always something new to study which

I personally really enjoy too. You learn quickly that cats all have their own very unique personalities and quirks which again is just fascinating.

If you would like to learn more please contact iPet Network which offers three levels of cat grooming courses across the country. I have been teaching their courses from Lynn near Warrington in the North West in 2022 and have found it so rewarding and always love working with new students.

FELINE FOCUS @TotalGrooming @totalgroomingmagazineuk totalgroomingmagazine.co.uk 39

Whatthefuture holds…

We’re not mindreaders (I think) but one thing that we can most certainly do is take a look at the trends from the previous year and see how much things have changed compared to what we can expect from 2023.

To kickstart off what we think will be an ongoing trend in 2023, first, we need to reflect and take a step back to examine what happened in 2022, the hottest Summer on record aside!

In the January 2022 issue of Total Grooming Magazine, Sue Corfield spoke with Jitka Krizova of Vita Canis to talk about how you can introduce effective New Year’s Resolutions into your grooming business.

We think that a lot of you took to this and, hopefully, it worked out for the best! We’re not here to strictly talk resolutions, however. We’re here to discuss what you should potentially be on the lookout for during the course of the next year.

Hygiene

COVID restrictions are looking to be dying down even more across the board. This doesn’t mean you can let your guard down with health, safety and hygiene, however. If we’ve learned one thing from the pandemic it’s that keeping things clean, tidy and sanitised is one of the biggest contributing factors to running a business.

You all know this, but just because things are easing up year by year, it doesn’t mean that hygiene should play any less of an important role in your grooming business.

Events

Speaking of COVID, do you all remember when you couldn’t even go to the local supermarket, let alone a huge industry dog grooming show? We’re predicting that events will be on the up, with a bunch of new ones popping up including the new, in-demand GroomFest South on April 16th at the South of England Showground in West

Sussex.

It’s going to be one to keep an eye on, so be sure to visit groomfest.co.uk to register now.

Pethealth

Something that we’re noticing more and more in the grooming industry is that people are always taking a bigger interest in their pets’ health. Some

grooming salons even have on-hand vets to handle health conditions which may need a little more expertise.

This could be something incredibly valuable to add to your business, if you speak with the right-minded professionals who can lend a hand with info, of course.

2023 PREDICTIONS
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Photo by @karaeadscreates on Instagram

Highstandards

Pet owners, as they do, want only the best for their beloved pet pals. That being said, it can lead to them wanting nothing but high-end products and services. Been thinking about upgrading your tool belt for a while? Well, maybe now is the time!

In a time where “shareability” is a word that is used in a business sense, using the best tools and making yourself look the part are vital to business growth. Especially in 2023.

Petownershipis increasing

On an upwards trend, as it has been for a while now, more and more younger people are investing their time into owning pets. Whether it’s a family choosing a furry, four-legged friend to help raise their little ones or a single person in their twenties with a cat who runs their flat, there is no doubt that we’re seeing a rise in pet ownership across the board.

There has never been a better time to be a dog groomer, so be sure to invest time and effort into your business. Demand is seemingly forever on the up, so you should be the one to supply what’s needed.

Goingeco-friendly

Something that has caught the eyes of millions is how eco-friendly a brand or business is. We all know people who have boycotted places for being wasteful or unwilling to make a positive change.

2023 will be no exception to this and I’m sure that we’ll see an even wider spread of environmentally friendly values to accompany our businesses. Stay up to date with the latest eco-info!

Final thoughts

As someone who isn’t a pet groomer, but finds comfort in speaking with dozens of them on a day-by-day basis, I can only say that the best thing to do is to keep on doing what you love.

If you truly have a passion for the craft that is pet grooming, then that will only lead you on a positive path and drive you to constantly strive to be better, not just for you, but for your clientele and animals alike.

Follow the trends, stay up-to-date with the latest info and give our non-human companions the best experience that you can.

2023 PREDICTIONS totalgroomingmagazine.co.uk @totalgroomingmagazineuk @TotalGrooming 42
Photo by @behy_studio on Instagram

Advocate for

Challenging muzzle stigma

For decades owners of muzzled dog have experienced prejudice when out and about. However, amongst younger owners, the mood is shifting. The stereotypical status “aggressive dog” sporting a muzzle is a thing of the past. A new study Company of Animals on behalf of Baskerville (2022)* found that the number one reason to use a muzzle for dog owners is during the visit to groomers and vets (31% of the nation’s dog owners).

It is therefore hardly surprising that 61% of these muzzle purchasers cite “stressful situations” rather than “aggression or biting” as their reason for purchasing this training tool. With this insight, groomers can leverage their influencer status to normalise muzzle usage and pave the way for fighting the stigma around muzzles.

Fabric muzzles are cruel, outdated and extremely dangerous

Wearing a fabric muzzle (also called grooming muzzles) even briefly will interfere with one of the dog’s most sensitive and essential respiratory process: panting.

By design, fabric muzzles only allow the dog to breathe through the nose thus ruling out every kind of exercise, temperature fluctuations or stress levels for the dog lest their health and welfare be at risk. A normal body temperature for a dog is between 38.3°C and 39.2°C but an increase in any of the aforementioned factors can cause major distress and sadly, rapid death even within minutes of wearing a restrictive muzzle. Let’s not succumb to the temptation of these cheap but dangerous muzzles, which are not even bite proof.

Basket muzzles are the most ethical option

The Baskerville™ study* found that 62% of muzzle users cited “comfort” as a requirement for their purchase decision while 54% acknowledged the ability to pant happily as being crucial to their choice. Replacing fabric muzzles in your salon with basket muzzles is the safest choice for the wellness of the dog and your own safety.

Designed by experts for over 35 years, Baskerville humane muzzles guarantee high standards of safety both for dog and owner, while allowing the best comfort possible for the dog to pant, drink and take treats.

Elected as the Best dog muzzle**, Baskerville is recommended and used by behaviourists and vets around the world

Why choose

Respect the dog’s welfare: they can pant, drink and take treats easily.

Advanced bite protection Strong but lightweight Easily adjustable & suitable for most dogs

Baskerville is a trademark and copyright of the Company of Animals ©2022 Company of Animals
1 2 3 Sources: *See Research muzzle survey 750 respondents US/UK/Germany / Insider US 2021
more information
and
tips and advice please visit
Find us
For
on the Baskerville Muzzle range
muzzle
companyofanimals.com

AnimalTalent&CastingAgency

UrbanPawsUK

Urban Paws UK are the leading and award-winning animal talent and casting agency. We have a team of knowledgeable and experienced bookers with over 40 year’s experience in the pet industry who work with film producers, TV studios, PR agencies and in-house marketing companies to provide the perfect animal talent for any media brief. We are always looking for well-groomed pets for media briefs so get in touch today.

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Artero

Artero has specialized in dog grooming and hairdressing products since 1909. With 113 years of experience, Artero has become a reference in both the Grooming and the Hairdressing worlds, Artero is now present in over 72 countries all over the world.

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Petcetera

Petcetera have been supplying the nation’s professional dog people with new and innovative products for over 50 years! We pride ourselves on being a one-stopshop for all your pet, showing, grooming & breeding requirements. Request your FREE catalogue today!

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Open to all pet businesses in the UK, PIF is the membership association for the pet industry with a wide range of member benefits to support business growth and development.

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Founded by veterinary surgeon John Burns in 1993, pioneering pet food brand Burns specialises in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love. T: 0800 0181890

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T:. 020 7148 0316 E: info@foralldogkind.co.uk W: www.foralldogkind.co.uk

SecretWeaponUK

Our unrivalled range of top quality dematting products, shampoos and conditioners are suitable for all coat and skin types. Organic and hypoallergenic our ethically sourced products make grooming easier, kinder and faster. Award winning and successfully selling worldwide for 8 years.

T: 07923 368137 W: www.secretweaponuk.com Facebook: Secret Weapon UK Instagram: @secretweaponuk

CONNECTIONS totalgroomingmagazine.co.uk @totalgroomingmagazineuk @TotalGrooming 44

Sharpening

BarrasBlades

Innovation in sharpening. Mail order sharpening services for all your scissor and clipper blades with fast turnaround and tracked returns. Home of the groomers blade push to ease blade cleaning and for the groomers blade push you can go here to see it www.barras-blades.com/groomersblade-push

T: 07879408714

E: Paul@barras-blades.com W: www.barras-blades.com Facebook: Barras.Blades Instagram: @barras_blades

TeethCleaning

TheDogToothFairy

The Dog Tooth Fairy offers Emmi-pet equipment, online training courses and support for dog groomers. Helping businesses thrive and increase their salon revenue with Emmi-pet ultrasonic teeth cleaning, achieving great results with guaranteed client satisfaction.

T: 07583689366

E: thedogtoothfairy@gmail.com Facebook: @thedogtoothfairy Instagram: @thedogtoothfairy

TrainingandEducation

CapelManorCollege

Train to become a qualified dog groomer; choose from full and part-time courses with free tuition for 16 to 18 year olds.

T: 0303 003 1234

E: study@capel.ac.uk W: www.capel.ac.uk Facebook: capelmanorcollege Twitter: @capelmanor Instagram: @capelmanor

FourPawsGroomSchool

Dog and Cat Grooming Training Courses and regulated Qualifications. Our friendly and knowledgeable Tutors will support you every step of the way. Locations in Cheshire, Kent, Herefordshire and Greater Manchester.

T: 01606 333765

E: info@fourpawsgroomschool.co.uk W: www.fourpawsgroomschool.co.uk

Facebook: fourpawsgroomschool Instagram:@fourpawsgroomschool

HaddonTraining

Established in 1997, Haddon Training are an award-winning training provider specialising in dog grooming, animal care and equine. We offer qualifications which are all supported by our team of expert Trainer-Coaches.

T: 01672 519977

E: enquiries@haddontraining.co.uk W: www.haddontraining.co.uk

Facebook: HaddonTrainingLtd Instagram: @haddontraining

iPETNetwork

International Awarding Organisation, creating regulated qualifications for the Animal Care and Veterinary Science sector. We aim to improve animal welfare through education, successfully winning awards for our Dog and Cat Grooming qualifications.

T: 0800 433 4700

E: info@ipetnetwork.co.uk W: www.ipetnetwork.co.uk Facebook: @ipetnetwork Instagram: @ipetnetwork

KDGroomingStudio

KD Grooming Studio, a multi-awardwinning pet grooming Studio, delivers flexible C&G/National Pet College & vocational courses. Train with Britain’s Best Groomer, Kelly Davis (BBC) and her highly skilled team. Enrol year round.

T: 01963 34110

E: info@kdgroomingstudio.co.uk W: www.kdgroomingstudio.co.uk W: www.kellydavis.uk Facebook: KdGroomingStudio Instagram: @kdgroomingstudio

NationalPetCollege

Offering City & Guilds dog grooming qualifications via our approved training centres around the UK. Also, Higher Diploma in Dog Grooming, teacher training and short courses including canine first aid.

T: 01234 984450

E: info@nationalpetcollege.co.uk W www.nationalpetcollege.co.uk Facebook: nationalpetcollege Instagram: @nationalpetcollege

PetPassiontoProfit

Pet Passion to Profit is a business training company. We enable grooming businesses to grow their businesses giving greater income, confidence and satisfaction. T: 07969 990086

E: info@petpassiontoprofit.com W: www.petpassiontoprofit.com Facebook: Petpassiontoprofit

Instagram:@pet_passion_to_profit1 YouTube: www.youtube.com/ channel/UC5qrF8sc0XQSlgmwzqFBn-g

RobFellowsReiki

Help calm the dogs in your salon and make your job easier too.

Easy to learn and simple to do Reiki training courses especially for groomers. Home Learning or Live Training and Qualification Day. E: rob@RobFellowsReiki.com W: RobFellowsReiki.com/reiki-fordog-groomers

Facebook: RobFellowsReiki

FBgroup: Reiki for Dog Groomers Instagram: @reikirobfellows

SummitGroomerTrainingGroup

Summit works with dog grooming training centres delivering quality tuition and City & Guilds qualifications. With centres across the UK there is one near you. See our website for details.

T: 01535 661776

E: enquiries@summitgroomer traininggroup.co.uk W: www.summitgroomer traininggroup.co.uk

CONNECTIONS @TotalGrooming @totalgroomingmagazineuk totalgroomingmagazine.co.uk 45
Register your interest at www.groomfest.co.uk
South of England Showground, West Sussex 16th April 2023 Event Sponsor

Supajets blow other dryer s away

They outperform and outlast the competition

If you're looking for a new dryer, the SUPA JE T is di icult to ignore as it's set the industry gold standard for more than 50 years.

It’s remains the 'grooming' nations favourite dryer because it’s so well designed - a SUPA JE T is built to perform and built to last.

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Unlike some other dryers, a SUPA JE T needs only occasional servicing and, simple maintenance to help keep it working in tip-top condition.

Most importantly, the SUPA JE T delivers optimum air speed and temperature to dry coats of all types and textures, fast and e ectively.

So, if your salon needs a dryer that's reliable, e icient and cost e ective to run, look no further. The SUPA JE T is simply 'best in blow'.

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60 YEARS YOUNG!
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Supajet Stand Dryer £495 Available in: White, Pink, Blue Purple or Green
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