Professional Grooming Equipment and Supplies
Your favorite brands and many more all in one place!
At Technogroom we are proud to supply our customers with an extensive range of professional grooming products from around the world.
Not only are we the sole importer of many popular brands, but we also develop and manufacture our own unique products in house at Technogroom.
Our Service Center Will Help Keep Your Salon Running
Keeping your equipment in top working order is essential to your business.
We can service or repair any make and model of blasters, clippers, dryers, tables and sharpen all types of blades.
To find out more about our service centre, please call us or visit our website.
Hello readers!
We’re so glad you enjoyed our August issue, and we’ve had an absolute blast putting together September’s!
In this September issue, we’ve got a lot of info from our friends over at Artero to discuss clippers and trimmers!
Next up, we’ve got a massive look at the world of cat grooming, which includes our regular Feline Focus and more! We’re also looking into how you can treat customers fairly within your business, so you don’t want to miss that one!
Don’t forget, if you, or someone you know, has an interesting story from the world of pet grooming that you’d like to discuss, then please don’t hesitate to reach out to me at connor@tgmpublishing.co.uk.
From myself, and everyone at Total Grooming Magazine, have a fantastic September and we’ll catch you in October!
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Combating shelter euthanasia
Gary Brown, a former Army dog handler with over 16 years of military service, is set to launch a new dog training business aimed at reducing the alarming number of dogs being abandoned in shelters and, in many cases, euthanised.
Based in Crawley, Resolute Dogs will offer comprehensive dog training services, including puppy training classes and one-on-one consultations, with a mission to educate owners on the importance of early and effective training.
According to recent statistics by the Dogs Trust, 1.5 million puppies are bought annually in the UK.
40,000 dogs are handed over to shelters each year, many of which include puppies, with many ultimately being euthanised due to behavioural issues that could have been prevented with proper training.
Gary’s background as a Kennel Manager and dog handler at the Royal Military Academy Sandhurst (RMAS) has provided him with the discipline, structure, and expertise necessary to address these issues head-on.
Gary said: “During my time in the Army, I saw first-hand how discipline and structured training can transform a dog’s behaviour. The same principles apply to pets at home, and I believe that with the right training, we can drastically reduce the number of dogs ending up in shelters.
“My goal is to make a real difference in the lives of these dogs and their owners, preventing the heartache of abandonment.”
Gary’s business will officially launch in August 2024, offering both in-person and online training sessions. His services will be particularly focused on educating dog owners about the importance of socialisation and early training, with an emphasis on preventing the common behavioural issues that often lead to dogs being surrendered to shelters.
In addition to his business, Gary plans
to donate his time to local shelters, offering training sessions to increase the chances of dogs being successfully adopted. He has also started a YouTube channel to further spread his message and provide accessible training tips to dog owners worldwide.
Gary’s journey to becoming a dog trainer has not been without its challenges. After leaving the Army, he spent a decade working as a High Court Enforcement Agent and even appeared on Channel 5’s “Can’t Pay? We’ll Take It Away.”
Despite his success in these roles, Gary’s passion for working with dogs remained strong, leading him to pursue further qualifications in dog behaviour, body language, and aggression.
Overcoming self-doubt and Imposter Syndrome, Gary has invested significant time and resources into his new venture,
including completing numerous courses on dog training and behaviour. His dedication has paid off, and he now feels more confident than ever in his ability to make a positive impact.
“Starting a new business has been a challenging journey, but I’m driven by the desire to help dogs and their owners. I’ve seen the difference that proper training can make, and I’m excited to bring that expertise to the community,” Gary adds.
Gary’s new business represents more than just a career change; it’s a mission to save lives by reducing the number of dogs in shelters and increasing successful adoptions. His disciplined approach, honed through years of military service, is set to be a game-changer in the world of dog training.
For more information on Gary Brown’s upcoming dog training business, please visit www.resolutedogs.co.uk.
Walkie Dogs
Bark run, anyone? Introducing the UK’s biggest social dog walking club.
Walkie Dogs, a brand-new social dog walking club, is launching across 74* cities in the UK from the 18th of August.
Research suggests that social dog walking offers a host of wellbeing benefits**, and Walkie Dogs is set to be the first brand of this scale in the UK, with group walks taking place up and down the country each week.
As part of the scheme, Walkie Dogs members will gain access to a variety of dog-friendly perks including the ability to book on to weekly dog walks, bespoke discounts on a range of products including dog staycations, plus access to the ‘The Dog Pages’; a service directory offering information on groomers, kennels and pet shops to members all in one place. Members will also be able to book on to dog first aid training courses at a discounted rate.
The initiative also works closely with several charities, most notably partnering with Blue Cross, a charity dedicated to rehoming dogs without owners with collection buckets where people can donate at every walk.
Danny Silk, Founder and Pack Leader of Walkie Dogs, said “This project is the first of its kind on this scale and one that I hope will not only bring dog lovers together but offer a supportive space
which benefits local communities in lots of different ways.
“The physical and mental wellbeing of our members and their pets is our utmost priority. As well as providing a fun experience each week our walks are run by volunteers, and through driving volunteer sign-ups we’re aiming to support young people through initiatives which get them off the street and help them gain valuable work experience.
“We’re working closely with local communities across our 74 locations to ensure we create a genuinely positive space, offering events which members can look forward to every week. I can’t wait to welcome everyone to the first walks and watch the project I’m so passionate about finally come to fruition.”
To find out more about becoming a Volunteer, visit walkiedogs.com/becomea-volunteer
*Dog walks rely on volunteers being available. To find out more about the Walkie Dogs membership, visit www. walkiedogs.com/membership.
Bookings are offered first come, first served with a 30-dog maximum on each walk.
For more information on Walkie Dogs and all they have to offer, visit walkiedogs.com/
Founder Danny Silk and his dogs, Jaxx and Cersei, Roundhay Park Leeds
PetQuip finalists announced
The PetQuip trade association has revealed this year’s list of awards finalists.
The winners will be announced at the PetQuip Awards dinner on 30 September at Telford International Centre.
The 15 awards include categories for products, marketing, retailers, suppliers, sustainability and individual achievement. New categories for this year include Rising Star, Employee of the Year and Best Trade Marketing campaign.
“The pet trade naturally attracts innovation and creativity, reflected in the exceptional standard of entries to the awards this year. Our panel of judges will have a tough task to select the winners”, said Susan Fairley, Trade Federation Manager for PetQuip.
“We are particularly delighted with the response to our new categories, which highlight individuals: rising star and employee of the year. Alongside Lifetime Achievement, these awards recognise the exceptional talent of some very special people and their contribution to this incredible industry.”
The entries have been shortlisted to finalists, who will be judged by an independent panel of retailers, consultants and marketing specialists in late August.
The winners will be announced during the PetQuip industry awards dinner on 30 September, the second day of PATS.
The evening will begin with a drinks reception, followed by a table service dinner and entertainment.
“The awards dinner is always a great evening of networking between manufacturers, suppliers and retailers. While winning an award is a massive accolade, we hope that everyone who has been recognised as a finalist or commended will enjoy their success and celebrate this amazing sector,” added Amanda Sizer Barrett, Director General, PetQuip.
Tickets for the dinner can be booked through the PetQuip website or by
calling 01959 565995.
The PetQuip Awards’ headline sponsor is Leopard Co and the awards are sponsored by CIPS, Group55, Law Print and Packaging, SUPERZOO, Pedigree Wholesale, Petface, Zoomark, Interzoo, Noble Futures, James & Steel, PBW and PATS.
A full list of the finalists and more details about the evening can be found here.
The finalists are:
Supplier of the Year
TRIXIE UK Pet Products Ltd, Proflax Superfood Supplements, J&K Aquatics Ltd, Brambles Pet and Wildlife, Pedigree Wholesale, Mutneys Professional Pet Care Ltd, Harvest Pet Products Ltd, Whitebridge Pet Brands, Pet Trade Innovations Ltd, Pets Love Scruffs, PowAir Nature Ltd, HugglePets,
Glowcroft Contract Packing, Buitelaar Food Ltd, Nutriment, Natures Pet Products, We.pet Independent Wholesale, Burns Pet Nutrition, NutriFusion and Furr Boost.
Most Promising New Starter Business –Sponsored
by Interzoo
The Muzzle Movement, Fell Dog, POOZ, Imaginelles, Pipsbootique, Pawionic, Tippaws, Inventor Cat, Pet Trust UK, Wonderful World of Treats, Pawer Water, Our Pet Village Ltd, The EasyEat Company, Xparkles, AniVatio, Natures Pet Products, Pawd Drinks and Gizzls.
Business Service of the Year
The Animal Talent, Four Paws Groom School, Copdock Mill, K9 Paws Behavior Dog Training, Ant Antics, Millin Brook Luxury Dog Boarding, Associated
Veterinary Services and NutriFusion.
Sustainability Award –Sponsored by CIPS
Stix and Co, Simply2 Pet Products, Earth Rated, Pets Love Scruffs, Pawionic, Kompact9, Ant Antics, Antler Chew Wholesale Ltd, Benevo, Burns Pet Nutrition, The EasyEat Company, Xparkles, Pawd Drinks, Beco, Earth Animal, Furr Boost and Henry Wag.
Best Trade Marketing Campaign – Sponsored by PBW
My Anxious Dog, Brambles Pet and Wildlife, Frozzys and Pawsome Paws Boutique.
Product of the Year:
Accessories and Technical
DotDotPet, Fell Dog, West Paw (2 products), Pets Love Scruffs, Pipsbootique, Inventor Cat, Hurtta, Trinkety Paws, ROGZ, Pup & Kit (2 products), The EasyEat Company, Xparkles, DogSpace, Brightkins, Company of Animals (2 products), Pawdaw of London (2 products), Play9, Poorly Paws, Pawdaw of London and MAXX Medical Pet Care.
Product of the Year: Healthcare and Grooming
DotDotPet, Pawionic, POOZ, The Holistic Hound, GHS Direct, Pawionic (2 products), Inventor Cat, TropiClean, Buddycare, VetBox, PowAir Nature Ltd, Pawer Water, Charlie The Vet Ltd, NT Labs, DUGV UK, AniVatio, VETIQ, Angelcare Corporate UK Ltd, Pawd Drinks, ADM White Label Pet Supplements and Woof and Brew.
Product of the Year: Food and Treats
DotDotPet, Vitalin, Felight, Webbox, Wonderful World of Treats, Pup Ice, Pets Love Scruffs, Betty Miller, Brambles Pet and Wildlife, Dog & Bond, Earthz Pet (3 products), Nobblys, Cooper & Co, Earthz Pet, Wild Antler, Antler Chew, Petface, Whitebridge Pet Brands (4 products), Dougie’s Pets, Burns Pet Nutrition, HugglePets, Gizzls, RIO Happy ring, Frozzys, VETIQ, Harvest Pet Products Ltd, Dr Veneta, Earth Animal, Gizzls, Furr Boost, Pawer Water and JR Pet Products Ltd.
UK Retailer of the Year: Independent
Joywyns Pet & Country, Wildwood Pets Ltd, Pickles Pet Pantry, Woofles, VetBox Ltd, Ant Antics, Inventor Cat, Doodledales, Our Pet Village Ltd, Trusty Pet Supplies, Tug-E-Nuff, Marshalls Pet Food Store and Play9.
Rising Star – Sponsored by Noble Futures
Clara Hewson - The Muzzle Movement
Sophie Perry - iPET Network
Felix Robinson - Pet Trust UK
Sophie Chesman - Pawsome Paws
Boutique
Employee of the Year
Liane Avery - Pet Trade Innovations
Michelle Williams - Associated Veterinary
Services
Charmaine Cane - We.pet Independent Wholesale
Sara Mendana - Associated Veterinary Services
Daniel Barta - Associated Veterinary Services
The Theresa Swann Exporter of the Year Award
– sponsored by Group55
Pets Love Scruffs
Mutneys Professional Pet Care Ltd
Burns Pet Nutrition
Lifetime achievement award
To be announced at the PetQuip Awards dinner.
Clippers & Trimmers
This issue, we have a huge focus on clippers and trimmers, with some fantastic info from Artero! Image by Karsten Winegeart on Unsplash.
Artero
Founded in 1909 in Barcelona, Spain, Artero has become a global leader in the pet grooming industry, with a history spanning over 110 years. From its humble beginnings with Pascual Artero selling clippers and tools, Artero has evolved into a renowned brand that offers a wide range of products for the care and hygiene of pets, including clippers, trimmers, cosmetics, tools and other accessories.
Today, under the direction of the fourth generation of the Artero family, the company is present in over 100 countries worldwide, including a strong presence in the UK through its branch in Huddersfield, which was established in 2020.
Artero’s Innovation in Pet Grooming
Artero’s reputation in the grooming industry is built on a commitment to quality, innovation, and the needs of professional groomers. The company’s clippers and trimmers are a testament to this dedication. Designed with the latest technology, these tools make grooming more efficient and comfortable, whether for tough jobs or delicate detailing.
1. Clippers: Artero’s clippers are built to handle the most challenging tasks in a grooming salon. With powerful motors and durable blades made from the highest grade of steel, these clippers ensure smooth, consistent cuts even on thick and coarse coats. The ergonomic design and long battery life make them a
favorite among professionals who require reliability and precision.
2. Trimmers: For those looking to achieve clean, sophisticated cuts, Artero’s trimmers are the perfect choice. These trimmers are engineered to be quieter, reducing stress for both the groomer and the pet, while delivering precise and smooth results. Their versatility allows groomers to handle a variety of styles, from intricate designs to the finest finishing touches.
3. Detailers: When it comes to fine details and finishing, Artero’s detailers stand out. These tools are designed for the most delicate work, ensuring that every detail is executed flawlessly. With adjustable cutting heights and multiple speed settings, they offer the flexibility needed for a wide range of grooming tasks.
Beyond Clippers: A Comprehensive Range of Accessories and Grooming Tools
Artero is not just about clippers and trimmers; the brand offers a complete
grooming solution. Their product lineup includes everything from blades and comb attachments to disinfectant sprays and other accessories that enhance the performance and longevity of grooming tools.
• Blades: Known for their sharpness and durability, Artero’s blades are compatible with a wide range of clippers, providing groomers with the confidence to tackle any grooming challenge. The precisionengineered blades ensure a smooth and even cut every time, making them an essential part of any professional’s toolkit.
• Snap-on Combs: These versatile accessories allow groomers to easily adjust cutting lengths, providing greater control and flexibility. Whether for a simple trim or a complex style, snap-on combs make it easier to achieve the desired result.
• Maintenance Products: To maintain the performance of grooming tools, Artero offers a range of disinfectant, cooling and lubricating sprays as well as cleaning products that help extend the life of blades and clippers. Regular
maintenance not only ensures optimal performance but also protects the investment groomers make in their equipment.
A Global Leader with a Local Presence in the UK
While Artero’s roots are in Barcelona, the company has expanded its reach globally, with a significant presence in the UK. The Huddersfield branch, established in 2020, serves as a hub for the brand’s operations in the UK, ensuring that British groomers have access to Artero’s high-quality products and services. This local presence allows Artero to better understand and meet the needs of the UK market, providing tailored solutions that cater to the specific demands of British groomers.
Artero’s commitment to the UK market is evident not only in the availability of its products but also in its participation in major grooming events and exhibitions across the country. This engagement with the local community helps to reinforce Artero’s reputation as a trusted partner in the pet grooming industry.
Commitment to Sustainability and Corporate Responsibility
Artero’s success is not just measured by its product offerings but also by its commitment to sustainability and corporate responsibility. The company’s Environmental, Social, and Governance (ESG) strategy reflects a deep commitment to creating a positive impact on the environment and society.
• Eco-Friendly Products and Processes: Artero’s products are designed with sustainability in mind, using biodegradable, vegan materials that are free from animal testing. The company also focuses on reducing its ecological footprint through eco-friendly packaging and energy-efficient manufacturing processes.
• Energy Efficiency: Artero’s corporate headquarters in Barcelona features state-of-the-art energy management systems, including photovoltaic panels that generate approximately 50% of the energy used at the facility. This focus on energy efficiency not only reduces the company’s environmental impact but also sets an example for sustainable business practices.
• Social Responsibility: Artero is also committed to promoting inclusion and supporting vulnerable communities. The company has been recognized for its efforts in hiring employees from groups at risk of social exclusion, demonstrating its dedication to creating a diverse and inclusive work environment.
A commitment to the Pet Industry for years to come
Artero’s legacy in the pet grooming industry is built on over a century of innovation, quality, and a deep commitment to the needs of professional groomers. With a strong presence in the UK and a comprehensive range of grooming tools and accessories, Artero continues to lead the way in the global market. Their focus on sustainability and corporate responsibility further solidifies their position as a brand that not only meets the demands of today’s groomers but also contributes to a better future for the planet and society. As Artero looks to the future, its commitment to excellence and innovation ensures that it will remain a trusted name in pet grooming for years to come.
Clipped
Today, we’re going to have a little discussion about maintenance for clippers and trimmers!
There may be times when you experience some issues whilst using your handy dandy pair of clippers! It could be anything from tugging and pulling hair whilst you’re grooming to breaking down entirely!
Even fresh-from-the-box products might not give you the best, with a dented edge on a new pair of scissors. Online forums, such as Pet Passion to Profit ones, are a fantastic place for people to share information about the tools they use, and their experiences with brands and even ask for help with tools that they’re unsure about. Long story short, there are lots of questions about maintenance!
That’s when grooming businesses can take advantage of the many services that are there to help! Tool maintenance companies are ideal for things such as scissors if a blade ever gets too dull and
more. We get it, your tools breaking down can be an incredibly frustrating experience, but there are so many places to visit that can help out! Simply hop on a search engine and see where your nearest place might be.
You can even find some at some dog grooming shows, so be sure to look out for that when you’re next at one!
Everyone has a massive responsibility when taking care of their tools. It’s part of being a dog groomer and can not only improve your groom but also keep any animals that you’re grooming safe in the process.
The manufacturer also has a responsibility to ensure that the products that you’re using are up to scratch for this same reason. That’s why businesses such as Artero are ones that we love working with, as their reputation in the grooming industry is built on a commitment to quality, innovation, and the needs of
professional groomers. The company’s clippers and trimmers are a testament to this dedication. Designed with the latest technology, these tools make grooming more efficient and comfortable, whether for tough jobs or delicate detailing.
There are also some fantastic educational places to go to learn all about grooming tools, proper use of them and, you guessed it, how to properly maintain them to best suit your business!
If you remember last year’s Clippers & Trimmers focus, you’ll remember that we also spoke with Paula Bryan about education and workshops to highlight the importance!
One of the first things that you’re going to want to do to help your clippers have a long happy life, is to ensure that there is enough lubrication on the actual blades. When in use, a pair of clippers can really generate heat and friction, so
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Speaking of generating heat, this can actually have an effect on the quality of the blades and can even cause issues during the grooming of the animal if it gets too hot. Similar to a cameraman with his second battery handy, it’s always good to have a backup when one set of blades gets too much. There are also sprays to help keep everything nice and cool.
Hygiene is the next big step in proper maintenance, I believe! From flakes of dead skin to stray hairs that have gotten jammed behind the blades, you’re going to want to stay on top of brushing your clippers to help them perform their best! This can also keep blades from going dull for a longer period of time!
Also, you’re going to want to make sure that you have the proper disinfectant for your tools. Find some blade-cleaning solution and keep it handy, as you’re going to want to be
reaching for it regularly to keep your tools at their best!
Something that we often find isn’t considered maintenance might surprise you. Simply put, storage of your tools after a long day of working! After you’ve gone through your day and cleaned your tools and workspace, you’re
going to want a fancy little blade case or organised blade drawer to keep everything safe from bumps and other potential damage!
Overall, clipper and trimmer maintenance is a massively essential part of running a dog grooming business and shouldn’t be overlooked.
Image by Jonathan Daniels on Unsplash
Image by Foto-RaBe from Pixabay
Cat Grooming
We’re diving right on in to the world of cat grooming in this issue, with contributions from Katie Gwilt as well as our regular Feline Focus! Image by Téa Bell on Unsplash.
Working With Anxious Cats
Last month we talked about 5 signs of stress in cats which included looking at facial expressions, body language, tail movements, breathing patterns and sounds/vocalisations. This month let’s take it a step further and look at how we can work with cats who are anxious and displaying stressed behaviour. By
Katie Gwilt.
What are some of the ways that we can work on taking their stress levels down and keeping them calmer and easier to work with? Remember a stressed and panicking cat cannot learn so sometimes it is good to know when to walk away and start again another time.
Anxious cats often show signs of anxiety that cover the 3 main adrenaline responses : fight, flight and freeze. They tend not to play the fool so much as dogs from my years of cat specific experience. Fight can be expressed as defensive aggression where the cat will lash out to try to keep you (the scary person) away from them. Flight is often seen in hiding behaviour and freeze is
where they just go stiff and barely move except for the odd flinch. All of these are not ideal and we want to keep the cat from reaching any of these states if possible. Let’s talk about each of the 3 main adrenaline reactions and how to adapt your grooming for each one.
Fight - This is where a cat is going to want to lash out at you to get you to keep your distance. It may begin with vocalisations like growling and hissing and progress from there if they feel you aren’t listening to them. Learning to read the difference between warnings and actual get away from me behaviour is key here. Are they anxious and afraid or are they experiencing pain and trying to keep you from touching a certain part of
their body? Is it a sensitive area? Do they have a medical condition? Often cats over 10 will be experiencing joint pain so if they are reactive around the back legs could this be why?
The key is to try to stay calm. Assess the cat and monitor what you are doing that causes the fight behaviour. Is there something you can do differently? Can you try grooming with their guardian present? I know my cats are much calmer at the vets if I am with them as they trust I would never let anything bad happen to them. Some cats have the opposite reaction but it is worth trialling for each individual cat. Personally I don’t ever scruff cats and don’t use restraints beyond a towel. I find that the more a
Dotty isn’t a fan of bring groomed but does love relaxing on her blanket afterwards with various herbs
cat is prevented from fighting the more difficult they can become (you see this in a lot of species including humans). Try giving small breaks and seeing if the cat can reset themselves. Also know when it’s time to back away and split the groom across two or more sessions.
Flight - This is where you are going to see a cat who just wants to be off the table and hidden away anywhere they consider safe. If you are a mobile groomer try to make sure there are as few hiding places as possible in the room you are using as getting a cat out from their safe place is only going to increase their anxiety quickly and they may go into panic mode. Having a towel or blanket that smells of the cats home for them if they need a place to hide is a great idea. If you work in a salon, ask the guardian to put one in their carrier when they bring the cat to you. Smell is very important to cats and their feelings of safety and something seemingly this simple can really comfort them.
I find with cats who want to jump down and get away that sometimes working with them on your lap or at floor level can really help both of you stay calmer. It will reduce your worry about them falling or jumping off and accidentally hurting
themselves. You can also give them the comfort of being close to you rather than feeling exposed on a table. You can monitor their breathing and heart rate nicely if they are close to you as well.
Freeze - This is where the cat shuts down. They go limp and have that far
away stare in their eyes. They can flip into panic quickly if you aren’t careful and I find this the trickiest of the 3 despite it seeming to be the easiest to work with. I just feel so bad for the cat I think. I try and reassure them and go slowly so they get used to my touching them. I talk to
This is an older cat with some health issues who was happy in his basket when we arrived. We just put the entire thing on the table to help him get used to us initially and keep him trusting and calm
Zena can go into fight mode when working around her back end (she purrs during most of her groom) so we have her favourite towel for her to keep her calmer
FELINE FOCUS
them and sometimes put some quiet music on too. I keep to the safe zones (around the head and face) for a while and see if they can relax just a little bit and build from there. Again a towel with familiar scents can really help so they have some comfort.
I am qualified in animal reiki and will often use slow controlled breathing to help relax and focus myself and the cat I am working with. I also try to end on a positive note and offer cat friendly herbs if they are interested at the end. I want their final thoughts to be that they may have been anxious but nothing bad happened and they actually feel better.
Panic mode is where the cat just completely flips out. It usually happens very suddenly if their anxiety escalates quickly. They could start hyperventilating, climbing the walls, lashing out very strongly, urinating or defecating in fear etc. At this point I usually find it best to back away and halt the groom. A cat in this state just isn’t in a safe place to work with for you or them. Either or both of you could become injured so just calmly move away and reschedule to finish another day or refer the cat to the vet if necessary.
Cats I tend to refer to the vets are ones that are extremely anxious and are not safe to work with for their health. Stress can cause heart problems or if they are very jumpy they could hurt themselves on clippers or jumping off a table. If you have tried adapting your grooms and nothing is improving it may be time to call it quits for everyone’s safety. The other type of cat I have referred to the vets are the ones that are genuinely aggressive and want to hurt me rather than protect themselves. In 5 years of cat specific grooming this has only happened 4 times I think and I have never gone back to those cats! It’s a tiny minority but can happen. Knowing when to walk away for the good of yourself and the cats in your care is paramount.
Cats are generally quite anxious as a species, especially around new environments and people. Go slowly and keep reading the cats body language at all times so you can adapt to their needs and feelings throughout the grooming process. Go at the individual cat’s pace and remember this can change from session to session. Keep calm and the cats will start to learn to trust you over time.
Sally with her special cat blanket that has comforting and familiar smells
My apprentice grooming an older cat who varied between calm and flight mode by keeping her close, secure and comforted all at once so she didn’t jump down and hurt herself
Relax!
With more pets than ever showing signs of stress, the UK’s leading holistic cat expert has revealed how herbal remedies can help your cat pet relax and enjoy life.
Katie Gwilt, who runs The Kat Lady holistic cat care business in Liverpool and is a master cat groomer, regularly comes across animals who are experiencing high stress, and across the UK 26% of households in the UK own a cat. With 11 million cats currently living in the UK during a cost-of-living crisis, Katie is keen to share ways that cat owners and professionals can cheaply and effectively manage their cat’s stress.
Signs of stress in cats include:
1. Facial Expressions
Keep checking those pupils. If they suddenly go big and dilated that can mean that they are having a fear spike so be aware of where your hands and arms are in particular. It may be that there has been a noise outside though as it is also a predator/play response so bear that in mind too. Ear position can give you a good indication of a cat’s stress and mood too. Flattened or aeroplane ears often show a cat is not relaxed and calm. Likewise bringing their whiskers in close against their cheeks. Lip licking is often something a nervous cat will do when they are starting to feel anxious. Also, check the general position of their head. They will pull it into their body or keep it low if they aren’t feeling sure of themselves.
2. Body Language
Starting to make themselves small and tucking in on themselves is usually a sign that the cat is anxious and you can try giving them a towel or blanket to hide under to see if this helps them feel less afraid. On the opposite end of the scale, you may also see their posture change to more upright rather than on their side and feel their muscles start to tense ready to run away or to defend themselves. A relaxed cat will have their paws tucked under or lying out and not ready to react suddenly. Having their back end lower than the front end giving
them the space to move and defend can be common and runs more to the fight or flight response rather than the freeze one where they curl up smaller. Stressed or nervous cats will usually hide their stomachs. You may see their breathing rate increase too.
3. Tail Movements
Some cats seem to wag their tails almost like dogs! Keep an eye on the movements though as if the tail starts to swish quickly back and forth you probably want to slow things down or pause. If it bristles (piloerection with the fur standing on end) the cat possibly needs a break too and some soothing words. Also, check if the cat is tucking their tail between their legs to protect
themselves, another easy-to-spot stress and far-fear signal.
4. Panting / Open Mouthed Breathing
With cats, unless it is really warm, it isn’t usually a way they regulate their temperature. If you are grooming or playing with a cat and they start panting or open-mouthed breathing it is a sign of stress. It is best to pause and see if they calm down and go back to regular breathing before going any further. A lot of cats will pant in the car as they find it very stressful.
5. Sounds / Vocalisations
Cats can be quite chatty creatures. Maine Coons and Siamese in particular
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MADE IN BRITAIN
CAT GROOMING
are known for chirping and chattering away. It is worth getting to know each individual cat and learn what their vocalisations mean.
Meowing isn’t a natural way of communicating within the cat community, they meow to us humans who aren’t clever enough to understand regular cat communication styles.
If you live with cats you will know they have many different meows with many different meanings.
Hissing and growling are usually warning signals so tread carefully if you hear these.
Katie’s simple and cost-effective guide to managing a cat’s stress at home:
Katie said: “Herbs really are wonderful and just like human aromatherapy, herbs can help your cat reframe and reset in their hour of need.
“When I meet cats in my practice I always use herbs to help them settle down, and knowing a little about what herbs to use is a great way to cost effectively and naturally help your cat help your pet.”
Here is Katie’s list of herbs which can help an anxious cat or a cat that is struggling with change:
• Rose Buds – Nutritious if eaten. Can
be kept in bud form for the cat to play with or crush them up into finer pieces. Recommended for cats who have lost their trust (due to changes) and have repressed their emotions. It is a tonic for the heart and liver as well as being an antidepressant and sedative.
• Valerian Root – Such fun and a joy to watch cats interact with this herb. Excellent for fear, anxiety, overgrooming and stress. Also has sedative properties (humans drink it as tea). You will usually see play behaviour and rubbing against the herb before relaxation kicks in.
is a wonderful way to help them relax.
• Chamomile Organic - This is wonderful for calming a cat with General Anxiety, and just like it is for us, the cat will feel incredibly soothed when experiencing it.
• Catnip Leaves Organic - This playful herb is loved by many cats and pet owners will know it well as a herb which brings their feline into a silly space. Interestingly, not all have the gene that recognises catnip, but for those that do it
• Lavender Flowers – A natural flea repellent as well as helping with stressrelated conditions, swellings, burns and wounds. Chosen by cats to aid stress, anxiety and shyness. It is antibacterial among other things.
• Calendula – Really good for stress and anxiety. Again wound healing and over grooming but Katie finds it is good for lifting the mood in general and it is called the sunshine herb due to the colour. This is really great if you have multiple cats in your home
Visit https://shop.thekatlady.co.uk to get your own herbs for cat packs.
Katie Gwilt
Wendy HeskethDewar
Wendy Hesketh-Dewar LCGI is the owner and cosmetologist of Furbabies Grooming, a mobile pet grooming service operating within the Surrey Berkshire and Hampshire corridor. Here’s Wendy’s dog grooming story…
I’ve been trading since January 2016 after completing my NVQ level III with Julie Lalou at Dogs Delight in Chiswick. I went on to complete my diploma and then level IV which awarded me my LCGI status.
Before starting up with the pet services industry, I worked within the automotive industry for companies including Ford and Honda and with my last posting with Audi Volkswagen in the United Arab Emirates.
This was where my first experience of working with canines came into play. Where I lived, there were a few expat ladies who would take in abandoned pets and go out and feed strays. I would help with bathing, de-ticking and feeding on weekends.
I loved it so much that I even brought two abandoned cocker spaniels back to the UK!
When I finally returned and settled
back in Surrey, I decided I didn’t want to go back to corporate life and wanted a better work/life balance. Something that would allow me more time with my three beloved dogs.
After researching my local area for competition and doing my homework, I decided to retrain to be a pet groomer.
However, not being in the UK for three years meant that no bank would provide any financial assistance. Luckily, I was put in touch with the Fredericks Foundation, a local charity based in Lightwater that helps individuals who want to start up a business with financial support and guidance.
I had an initial interview, submitted a business plan and then had an interview with a panel of board members and, as they say, the rest is history.
I was awarded funding so I could buy a secondhand van. They even put me forward to the BBC for a new series they
were commissioning called A Matter of Life and Debt.
This was aired in 2017 and focused on individuals such as myself who were refused financial assistance from the banks but didn’t give up on their dreams of being their own boss.
Being a mobile groomer provides you with variety and greater flexibility than a salon-based groomer. You can decide what areas you want to cover and how many hours you want to work.
Having said that, I do work a lot as I love what I do!
I have a loyal client base, with some who have been with me from the very beginning.
I love all breeds, small and big and even giant breeds! I have quite a few of these and try to just about fit them in the van.
I think I have a bit of a reputation with fellow groomers in my area. I love the
GROOMERS OF THE MONTH
giants, as I get a lot of referrals from them!
That’s what I like about this industry. There is a lot of support out there, not just for new groomers who are just starting up or thinking of making the move.
Joining a local groomers group on social media definitely helped me grow my business when I started up, and networking is key!
It’s not all plain sailing though. When things go wrong on the van, either mechanical or the equipment within the grooming area, it means days off rescheduling work and loss of income, which is frustrating, to say the least.
I’m now in my second van, this one is a wet pets stand-alone unit.
I keep saying that this will be my last year as a mobile groomer, as I’m feeling the cold a lot more now. Plus with everincreasing costs of fuel, motor insurance and government road schemes such as ULEZ, it’s taking some of the joy of being mobile away.
But I’d put money on it that I’ll still be offering a mobile service this time next year!
There definitely seems to be a high demand for this service where I’m based. People prefer the convenience a mobile groomer offers and it can help with some dogs who don’t travel well away from home or can’t settle in a busy salon environment.
Visit www.furbabiesgrooming.co.uk
Are you our next Head Stylist?
Our Head Stylists are critical to the success of our Pets Grooming salons and we are on the lookout for you to join us in various locations across the UK.
Lead the way as Head Stylist: set high standards, inspire your team, inject fun, and create an amazing workplace and world-class customer experience.
Offering a great range of benefits, a competitive salary, and the opportunity to earn an annual bonus.
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Treating Customers Fairly
Your customers are one of the most important parts of your business, and you should be treating them as such. We’re going to break it all down a little for you!
Image by Ryan Walton on Unsplash.
Giving the best
As always, one of the most important things that you should take into account as a business owner is your customer. When making decisions, they should be at the forefront of your mind and here’s why…
As with any business, you’ll want to essentially treat your customers as though they’re famous celebrities every time they walk through the door! Not only will this show that you care, but will demonstrate that you’re willing to go the extra mile for them.
It might not seem like it at first, but this can have some serious positive effects on your reputation and business. Sometimes, dealing with tricky customers can seem like a daunting task, we know, but it will ultimately pay off in the end with both revenue and client loyalty.
Luckily, 99% of the time you won’t run into any customers who feel as though
they have been treated unfairly, which is a positive!
With the amount of groomers you’ll see across the UK, making yourself valuable will demonstrate to your clients that you’re the one to go to! The only other exception is that there might be times when the groomer is at fault and drives their customers away, ultimately leaving the business and bringing in less revenue.
So what is one of the most important factors in treating customers fairly? Naturally, the impression you leave with your clientele is of the utmost importance. Be sure to keep up to date with their feedback to find out what you
can do better on the regular.
A customer’s overall opinion after a visit is one of the most defining things for your business, so checking in as often as you can is a must to see if your team is performing up to scratch!
Do what you can to create a positive impression, and this will hopefully guarantee that they keep returning. This can only be achieved if you pay attention to their needs. That being said, communication is key! Utilise your social media and word-of-mouth skills to talk with your clientele and see what you can or can’t improve on!
Think about how you’d like to be spoken to if you walked in to a business.
Image by Justin Veenema on Unsplash
TREATING CUSTOMERS FAIRLY
Consider the tone of voice and mannerisms that you’d like to be spoken to in. If you were handing over your pet to be cared for, what health and safety precautions would you like to be aware of in advance?
Overall, it all comes back around to that one word that this article is focusing on most. That word is fairness, something that we want to stretch is something that can really make or break any business.
These are all things to consider, and it all comes back to the keyword that we’re looking at within this article. Fairness is key, so be sure to offer what you’d expect in return.
When it comes down to how a human being works, it’s not uncommon for there to be one bad egg in a basket. Not everyone is going to treat you, as a business owner, as nicely as to be expected, but it’s crucial that you are on top of your game in terms of fairness. Consider what may have caused someone to be in a bad mood when visiting your business and consider what you can do to help the situation.
Apologies are the way forward, even if you don’t necessarily believe in what you’re apologising about. Customer service is the end goal here, and treating a customer in a positive way after a bad experience can really save a review!
Charge your worth, but don’t let yourself be walked all over when it comes to your prices. Treating customers fairly doesn’t mean you should overwork and undercharge, however! Ensure you’re not offering low prices that will bankrupt your business.
As long as your service best represents your brand, then you’re going to really get a good grasp on what fair means to you. Don’t worry about doing too much and burning yourself out, but also don’t do the absolute minimum.
As a dog groomer, you should always be considering what’s best for the customer. Whether that’s the well-being of animals, pricing, safety or more, doing what you can to ensure that a client is treated fairly is something that can truly spread some fantastic word of mouth. From my own personal experience, taking accountability and demonstrating to a client that you’re going to give your very best effort is a fantastic way to build healthy client-facing relationships.
Image by Richard Brutyo on Unsplash
Image by Celine Sayuri Tagami on Unsplash
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Anaemia in dogs
Well, the last time that I wrote to you I was all the way over in Kenya, and what an amazing trip that was!
Iwas working with Action For Cheetahs, giving first aid and welfare training to brave volunteers who work with dogs to help conserve the cheetah population and protect them against poachers.
It was so amazing to visit this beautiful country and be able to help such a worthy cause. The Action For Cheetahs team now has their certificates of first aid training, and we are all so proud of their hard work.
During my time away I was also able to witness this wonderful and vibrant country and put my trusty camera to good use capturing some shots of stunning wildlife. It was such a privilege to get so close to these beautiful animals.
But now I am home, and back to Vet On Set and my first aid training rounds, I might even be seeing you at a course soon.
At Vet On Set, we are very excited that Brassic has now come to Netflix, as we love working on that programme ensuring that the animals are well cared for.
All of the cast are true animal covers, and as there is animal action in nearly every episode it’s brilliant to see everyone taking welfare so seriously.
In other news, I am super excited that myself and Chilli are now ambassadors for the animal supplement brand Antinol®
As a veterinary nurse and dog owner, I have seen first-hand the brilliant effects that Antinol® has in promoting mobility in pets.
I am so thrilled that the brand has partnered with me, and together I hope that we will help to spread the word about pet safety and health to a wide range of people.”
Antinol® is a super potent blend of Green-Lipped Mussel oil containing over 90 essential fatty acids, including Omega-3 fatty acids, encapsulated in an orange-red capsule.
Green-lipped Mussels are processed
at our world-class extraction facility within two hours of harvesting, ensuring they retain their active goodness. They are stabilised and freeze-dried before undergoing our unique proprietary supercritical fluid extraction technique. This technology is heat-free, protecting the active ingredients to ensure the highest quality oils are packed into Antinol®
And now for this month’s tip, and it’s more about signs to look out for rather than lifesaving first aid.
As groomers, you don’t see the dog as much as the owner does, and that means that you can spot incremental changes in their health that may have happened gradually. Gradual changes are easier for owners to miss, just the same as our partner might not notice if we have lost or gained a few pounds, but our visiting friend might!
So I would like to talk to you about anaemia this week, and how as groomers you can help dogs in need of some extra medical care.
Developing anaemia, like for us humans, is often a sign that some other health condition is at play, so as pet parents it is important for us to know the warning signs.
Anaemia can be dangerous for your dog, and if you notice any of the below symptoms it is very advisable to see a vet. In my practice, we always look out for any signs of this condition, as it could be a gateway especially if a dog is also suffering from a condition such as Cushing’s Disease, kidney disease or is taking medicines which interfere with red blood cell production.
What is anaemia?
Anaemia happens in pets and humans when the blood struggles to produce enough red blood cells. This can lead to a range of symptoms which I have listed below. Anaemia is treatable and is often a secondary illness after something else has happened to your dog’s health.
Signs a dog may have anaemia:
- Is the dog tired? Long-term tiredness or suddenly running out of energy during a walk or playtime could be a sign.
- Bruising on your pet’s skin. This can be caused by anaemia as loss of platelets in the blood which makes bruising easier.
- Have their gums changed colour? Is the skin paler or whiter than usual?
- Have you noticed that the dog’s poo is dark or have you noticed blood? If the dog has vomited did you notice blood?
If you notice any of these symptoms seek immediate advice from a vet.
Of course, you may already know that the dog may be susceptible to this condition, but here is a guide to common existing conditions that could lead to the development of anaemia:
- Cushing’s disease - this is because this condition suppresses the red blood cell production in the dog’s blood.
- Has the dog recently had an accident? If the dog has recently lost blood due to an accident this could lead to anaemia as a secondary condition.
- Kidney disease - A dog’s kidneys clean their blood, so any changes in the function of the kidneys could affect platelet production.
- Cancer - Cancer affects every dog in different ways, but anaemia can result
How can I prevent my dog from developing anaemia?
For any healthy pup nutrition is key, and by feeding a balanced, speciesappropriate diet you can prevent the conditions that lead to anaemia being more common.
I feed my dog Chilli raw food, and she has thrived on it. When she had a recent serious paw injury there was no fear that anaemia would develop as she was so fit
and healthy, it was just a case of keeping her off the wound!
Another preventative to suggest to owners is regular flea and worming treatment. These will keep nasties at bay and prevent more serious conditions.
To find out more about Rachel Bean go to: www.rachelbean.co.uk
To find out more about Antinol® go to: www.antinol.co.uk
Animal Talent & Casting Agency
Urban Paws UK
Urban Paws UK are the leading and award-winning animal talent and casting agency. We have a team of knowledgeable and experienced bookers with over 40 year’s experience in the pet industry who work with film producers, TV studios, PR agencies and in-house marketing companies to provide the perfect animal talent for any media brief. We are always looking for well-groomed pets for media briefs so get in touch today.
London: 020 8161 6556
Manchester: 0161 808 1667
E: info@urbanpawsuk.com
W: www.urbanpawsuk.com
Grooming Supplies
Artero
Artero has specialized in dog grooming and hairdressing products since 1909. With 113 years of experience, Artero has become a reference in both the Grooming and the Hairdressing worlds, Artero is now present in over 72 countries all over the world.
W: www.artero.co.uk/dog-grooming
Facebook: artero.grooming.uk
Instagram: @artero.grooming.uk
Petcetera
Petcetera have been supplying the nation’s professional dog people with new and innovative products for over 50 years! We pride ourselves on being a one-stopshop for all your pet, showing, grooming & breeding requirements. Request your FREE catalogue today!
T: 01948 668100
E: info@petcetera.co.uk
W: www.petcetera.co.uk
Facebook: petceteraetc
Instagram: @petcetera_etc
Industry Services
Pet Industry Federation
Open to all pet businesses in the UK, PIF is the membership association for the pet industry with a wide range of member benefits to support business growth and development.
T: 01234 273933
E: info@petfederation.co.uk
W: www.petfederation.co.uk
Facebook: petindustryfederation
Twitter: @PetFedUK
Instagram:@petindustryfederation
LinkedIn: Pet Industry Federation (PIF)
Monty’s Natural Treats & Wholesale Looking for extra income? Give our Natural Treats, Foods & Supplements a New Brand. Wholesale Products at low prices & Free White Label Services.
T: 0203 797 6308
E: trade@montysnaturaltreats.co.uk
W: www.montystreats.co.uk
Organic Grooming Products
Secret Weapon UK
Our unrivalled range of top quality dematting products, shampoos and conditioners are suitable for all coat and skin types. Organic and hypoallergenic our ethically sourced products make grooming easier, kinder and faster. Award winning and successfully selling worldwide for 8 years.
T: 07923 368137
W: www.secretweaponuk.com
Facebook: Secret Weapon UK
Instagram: @secretweaponuk
Burns Pet Nutrition
Founded by veterinary surgeon John Burns in 1993, pioneering pet food brand Burns specialises in using simple, healthy and wholesome ingredients to create award-winning recipes that pets love.
T: 0800 0181890
E: sales@burnspet.co.uk
W: www.burnspet.co.uk
Facebook: burnspet
Instagram: @burnset
Twitter: @burnspetfood
Raw Feeding
Natural Instinct
At Natural Instinct, we are all passionate about pets. We believe raw food is the best natural option, feeding as nature intended, free from artificial additives, colours, preservatives and fillers.
T: 01276 608500
W: www.naturalinstinct.com
Facebook: NIPetfoods
Twitter: @NIrawpetfoods
Instagram: @naturalinstinctfood
Shampoo
Bugalugs
Bugalugs Pet Care produces high-quality pet products trusted by professionals worldwide. Manufactured in the UK’s Lake District, our bestselling range includes grooming supplies, dental care items, and supplements for pets.
T: 01900 837942
W: www.bugalugspetcare.com
Facebook: @bugalugspetcare
Instagram: @bugalugspetcare
TikTok: @bugalugspetcare
For All Dogkind
Award-winning grooming and wellbeing range for all skin & coat types. Delivering natural, healthy and healing products that are ethically sourced and luxuriously kind to hounds & humans. (Trade discounts available)
T:. 020 7148 0316
E: info@foralldogkind.co.uk
W: www.foralldogkind.co.uk
Natural Pet Treats
Pet Food
Sharpening
Shear Ease
Shear Ease specialise in clipper blade sharpening, scissor/instrument sharpening and clipper service & repair blades and scissors sharpened and back in the post in one working day!
T: 01407 832 800
E: office@sheareaseltd.com
W: www.sheareaseltd.com
Leucillin
Healthy skin makes for a happy pet!
Leucillin keeps skin clean and clear tackling irritation, sore, itchy or smelly skin, safe for ears and eyes.
T: 0345 548 9800
E: info@leucillin.co.uk
W: www.leucillin.co.uk
Facebook: leucillin
Instagram: @leucillin_skincare
Training and Education
Capel Manor College
Train to become a qualified dog groomer; choose from full and part-time courses with free tuition for 16 to 18 year olds.
T: 0303 003 1234
E: study@capel.ac.uk
W: www.capel.ac.uk
Facebook: capelmanorcollege
Twitter: @capelmanor
Instagram: @capelmanor
Four Paws Groom School
Dog and Cat Grooming Training Courses and regulated Qualifications. Our friendly and knowledgeable Tutors will support you every step of the way. Locations in Cheshire, Kent, Herefordshire and Greater Manchester.
T: 01606 333765
E: info@fourpawsgroomschool.co.uk
W: www.fourpawsgroomschool.co.uk
Facebook: fourpawsgroomschool
Instagram:@fourpawsgroomschool
Haddon Training
Established in 1997, Haddon Training are an award-winning training provider specialising in dog grooming, animal care and equine. We offer qualifications which are all supported by our team of expert Trainer-Coaches.
T: 01672 519977
E: enquiries@haddontraining.co.uk
W: www.haddontraining.co.uk
Facebook: HaddonTrainingLtd
Instagram: @haddontraining
iPET Network
International Awarding Organisation, creating regulated qualifications for the Animal Care and Veterinary Science sector. We aim to improve animal welfare through education, successfully winning awards for our Dog and Cat Grooming qualifications.
T: 0800 433 4700
E: info@ipetnetwork.co.uk
W: www.ipetnetwork.co.uk
Facebook: @ipetnetwork
Instagram: @ipetnetwork
KD Grooming Studio
KD Grooming Studio, a multi-awardwinning pet grooming Studio, delivers flexible C&G/National Pet College & vocational courses. Train with Britain’s Best Groomer, Kelly Davis (BBC) and her highly skilled team. Enrol year round.
T: 01963 34110
E: info@kdgroomingstudio.co.uk
W: www.kdgroomingstudio.co.uk
W: www.kellydavis.uk
Facebook: KdGroomingStudio
Instagram: @kdgroomingstudio
National Pet College
Offering City & Guilds dog
grooming qualifications via our approved training centres around the UK. Also, Higher Diploma in Dog Grooming, teacher training and short courses including canine first aid.
T: 01234 984450
E: info@nationalpetcollege.co.uk
W www.nationalpetcollege.co.uk
Facebook: nationalpetcollege
Instagram: @nationalpetcollege
Pet Passion to Profit
Mentoring Pet Grooming Professionals to earn more money and have the business they dream of; changing lives of groomers and the grooming industry one business at a time!
E: info@petpassiontoprofit.com
W: www.petpassiontoprofit.com
Facebook: Petpassiontoprofit
Facebook: groups/doggrooming businesshelpandsupport
Instagram: @pet_passion_to_profit1
Rob Fellows Reiki
Help calm the dogs in your salon and make your job easier too. Easy to learn and simple to do Reiki training courses especially for groomers. Home Learning or Live Training and Qualification Day.
E: rob@RobFellowsReiki.com
W: RobFellowsReiki.com/reiki-fordog-groomers
Facebook: RobFellowsReiki
FB group: Reiki for Dog Groomers
Instagram: @reikirobfellows
Summit Groomer Training Group
Summit works with dog grooming training centres delivering quality tuition and City & Guilds qualifications. With centres across the UK there is one near you.
See our website for details.
T: 01535 661776
E: enquiries@summitgroomer traininggroup.co.uk
W: www.summitgroomer traininggroup.co.uk
Skincare
