Excellence brochure aw complete online by Chartered Institute of Public Relations

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The Excellence Awards embody the spirit of pride and spectacle, tonight showcasing 163 amongst the ‘best of the best’ public relations campaigns in a friendly competitive atmosphere. These are the most credible awards in the public relations profession, now in their 29th year. There is no greater recognition of your hard work and achievements than that of winning one of these prestigious awards from the profession’s Chartered body. A CIPR Excellence Award provides recognition and credibility to your business. It proves that you are at the cutting edge of communications, on top of your game and taking best practice in your profession seriously. CONGRATULATIONS The CIPR takes this opportunity of congratulating everyone taking part in this prestigious annual awards ceremony and wishing all the shortlisted entrants good luck.

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Welcome to our big moment to shine! Public relations and communications people are most often and rightly hidden behind those that they have been hired by. But tonight you’re out in the open because you are the very best, indeed the shiniest in our industry. Congratulations to all you who have been shortlisted for this year’s CIPR Excellence Awards. The entries have been frankly stunning and have proved, beyond all doubt, that this is the most prestigious and worthy awards competition within the public relations industry, meaning that to be here, in the finals, is to have been brilliant. Your brilliance deserves to shine for more than just one night though! You must consider becoming chartered so that you can remind the world that you are truly professional and have been duly recognised for being at the very top of your profession, to lead others by your examples.

PRESIDENT’S WELCOME RECOGNITION AND REWARDS

This event cannot just happen and huge efforts have been made by the CIPR events team to bring us here and I’d also like to thank the 90 strong voluntary judging team. Vast amounts of documents have been studied, analysed and sifted and, because that’s not enough, the finalists have also been through their paces at face-to-face interviews to make absolutely sure that the best are chosen. It’s also vital that our sponsors are thanked too. They are all listed in this programme and without them, simply, this would not be a programme. All the finalists are already winners, so all good wishes to all of you for the prizes tonight. We will enjoy every minute!

Sue Wolstenholme FCIPR CIPR President

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Drinks Reception Welcome – Sue Wolstenholme FCIPR CIPR President — IoD Award presentation — People’s Choice Award —

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Dinner — Excellence Awards ceremony — Music and dancing until 01:00

CIPR organising team Elspeth Graham FCIPR Commercial Director Gayle Brandon-Kirby MCIPR Head of Events Ben Seal MCIPR Awards Manager Catherine Morgan Events Officer (Awards) Georgina Sansom Events Administrator Photography digital-photo Photos from tonight’s event can be viewed and ordered from www.presspictures.net Username: CIPR Password: AWARDS Design to the point Print Fox Audio-visual production redbrand live!

ME Matt Baker Tonight’s presenter, Matt Baker, started his TV career in 1999, when he joined ‘Blue Peter’, and his nearly eight years on the show established him as one of the best loved and most versatile presenters in the show’s history. He won two BAFTA awards for Best Children’s Presenter and a Royal Television Society award. In 2006 he began presenting a wide variety of television and radio programmes, including the very first episodes of the ‘One Show’ series, which he has been presenting since February 2011 with Alex Jones. Matt was born in County Durham and grew up on his family’s sheep farm. His love of the countryside and animals made him the natural choice to front ‘Crufts’, ‘One Man and His Dog’, ‘Animal Rescue’ and the very popular ‘Secret Britain’ series. He currently presents BBC1’s Sunday night hit ‘Countryfile’ with Julia Bradbury. Other special projects have included a variety of sporting and Olympic events, as well as being part of the BBC’s Royal Wedding and Diamond Jubilee coverage.

First Course Salmon Rilette with Avocado, Olive Powder and Marinated Cucumber Tartare of Smoked Tomato, French Beans and Asparagus (V) Main course Confit of Duck, Star Anis and Orange Sauce, Stir Fried Bok Choy and Lemongrass Mash Pithivier of Red Onion, Portobello Mushroom and Spinach with Thyme Cream (V) Dessert Passion Fruit Posset with Coconut and Macadamia Cookies Coffee and chocolates Wines White – Kleine Zalze Bush Vines Chenin Blanc, Stellenbosch 2011/12 Red – Merlot, Vdp d’Oc, J.Moreau et Fils 2010/11

PEOPLE’S CHOICE AWARD

This category is aimed at seeking out an outstanding professional performance made by an individual who has demonstrated exceptional skill, knowledge and initiative in the last 12 months. Entrants in this category must be CIPR members, and could be nominated or self-nominated, with the winner being decided by a CIPR member vote.

Helen Dickinson MCIPR Media Consultant, HD Media Consultants Jane Wilson MCIPR CIPR CEO Lionel Zetter FCIPR Director, The European Azerbaijan Society

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Andy Green FCIPR, Founder, andygreencreativity.com Nominated by: Daniel Tyte MCIPR “Andy achieved phenomenal results, pushed the boundaries of thinking and doing, going beyond the call of duty by putting back into the profession to help and inspire others. His portfolio career shows another way ahead for practitioners of a similar age. Andy is an unpaid Public Relations Director of Bully-Banks, which, with no budget, successfully fought the banks over mis-selling to small businesses – and secured justice. In the last year Andy launched, on his own initiative, the CIPR Innovation & Creativity Toolkit, a free resource for members, now available globally to sister professional organisations.”

Lis Lewis-Jones FCIPR, CEO, Liquid Nominated by: Jason MacKenzie MCIPR “CEO of an integrated communications consultancy with team members in the Midlands, the Channel Islands and London, Lis is utterly dedicated to the industry and to improving its reputation, increasing its professionalism and strengthening its ethical practice. Lis is an inspiring leader, with proven ability to grow a small consultancy exponentially in the toughest economic climate. Amongst her many successes in developing talent, she played a key role in mentoring Liquid’s Public Relations Director, Lisa Gutcher, winner of the CIPR Wessex & Channel Islands PRide Award for Outstanding Young Communicator in 2011 and the current holder of CIPR Excellence Award for Outstanding Young Communicator.”

Rachel Miller MCIPR, Director, All Things IC Nominated by: Jeremy Reynolds MCIPR “At a time when internal communication is finally coming to the fore, Rachel demonstrated huge personal drive in bringing together a broad range of communication professionals around the world to share knowledge and expertise and aid the development of the profession. She built on her outstanding professional performance and championed internal communication within the public relations community and beyond. Rachel writes extensively on her own blog, and on Twitter is in the top 1% of Kred global influencers. Her efforts to connect internal communicators worldwide culminated in 2012, in the co-founding of The IC Crowd, a global community with now over 1,000 individual members.”

IOD AND CIPR PUBLIC RELATIONS DIRECTOR OF THE YEAR AWARD 2013 The Institute of Directors (IoD) has teamed up with the CIPR once again to recognise one of the Institute’s members with the Public Relations Director of the Year Award. This prestigious accolade emphasises the critical role of managing reputational risk by making an award to a senior public relations practitioner who has demonstrated an ability to effectively and proactively safeguard the reputation of an organisation, either through a long term strategic initiative or at a time of crisis.

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Amanda Coleman MCIPR Head of Corporate Communications, Greater Manchester Police Amanda has 20 years’ experience as a journalist and in communication roles. For the past 13 years she has worked in the police service, currently responsible for corporate communications at Greater Manchester Police. She led communications during challenging times including the murder of two police officers, August 2011 riots, death of a former Chief Constable and numerous counter terrorism investigations, and developed GMP Twitter Day activity in October 2010 when the Force published details of all calls received in a 24 hour period. In January 2013, she was elected chair of the national Association of Police Communicators (APComm).

Stephen Jolly FCIPR Director of Media and Communications, MoD Stephen joined the Ministry of Defence from the University of Cambridge, where he was Director of External Affairs & Communications from 2005, a Fellow of Clare College and a Fellow of the Judge Business School. He has held senior roles with global financial brands like HSBC, where he was speechwriter to the Global Board. At Nomura he re-positioned Japan’s top securities firm in global markets; and he steered Clearsteam, the clearing and settlement giant, through a year-long money laundering crisis. At Coopers & Lybrand (PwC), he helped formulate corporate marketing strategy. Stephen also played a pivotal role in the rescue and recovery of Regus.

Emma Gilpin-Jacobs MCIPR Global Communications Director, Financial Times Group Emma was appointed Global Communications Director for the Financial Times Group in October 2006 and is the FT Board member responsible for managing all external and internal communications for the FT Group globally, reporting to John Ridding, CEO. Prior to joining the FT, she held positions at Time and Fortune magazines, Freud Communications, CNBC and was Editor of The Investor.

Sadie Visick MCIPR Director of Communications and Marketing, AQA Sadie joined the Executive Board of AQA, the largest examination board in the UK, in January 2011. She is responsible for media relations, public affairs and internal communications and, since July 2011, marketing and digital. A former journalist, her previous roles include Group Communications Director at Tribal and Head of Strategic Communications at the Legal Services Commission.

Denis Lester MIoD Director, Downland Fresh Foods Hilary Berg MCIPR Chartered Practitioner, Director, Hilary Berg Consulting Paul Noble FCIPR Partner, Noble Ink Robert Smyth MIoD Chief Financial Officer, Regal Petroleum Jane Wilson MCIPR CEO CIPR (Chair of Judging panel)

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GOOD LUCK TO ALL OF THE FINALISTS AND ENJOY THE NIGHT!

The face-to-face panel interviews carried out as part of the final Excellence judging process are the one thing that really sets the CIPR’s Excellence Awards apart from any other such competition. The judges find that meeting these finalists and hearing directly from them, in person, about their campaigns gives a valuable insight into each campaign. These interviews bring the entries to life and reveal so much more than a written submission ever can. Of the 700 entries this year, 20 came from outside the UK and 145 (over one third) organisations entered more than once. There were 163 shortlisted finalists, many of whom travelled a long way to meet the judging panels and put their cases forward – which is testimony to the value that they place on winning an Excellence Award. It was particularly pleasing to have so many excellent entrants from outside the greater London area, demonstrating the strength of public relations nationally. We appreciate their unwavering commitment to this vital stage of the judging process.

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Helen Dickinson MCIPR Media Consultant, HD Media Consultants

Lionel Zetter FCIPR Director, The Azerbaijan Society

It’s good to note that the Young Communicator category, for entrants aged 30 or under at the entry closing date, is continuing to be strongly contended. The first time the Institute made an award to these young professionals was in 1964 and it has grown in stature every year. We would like to thank everyone who entered these awards and congratulate all of the individuals and teams that are shortlisted. You should all feel extremely proud of getting this far! The standard of entries continues to improve year on year, demonstrating an increasingly vibrant public relations profession.

Lindsey Collumbell MCIPR Secretary to the Judges

THE JUDGES Abha Thakor MCIPR Adam Parker Adrian Coleman Adrian Oldman MCIPR Alexandra Blomley Alice Weightman Amy Lawson Andrew Smith MCIPR Andrew Thomas Andy West MCIPR Angie Moxham MCIPR Anne Moir MCIPR Avril Lee MCIPR Barry Leggetter Betony Kelly Bob Willott Caroline Cecil FCIPR Caroline Harris MCIPR Cathy Pittham Claire Furlong MCIPR Colin Wallace Darryl Sparey ACIPR Dominic Walters Emma Gilpin-Jacobs MCIPR Fiona Nelson Fraser Hardie MCIPR Gill Stevens MCIPR Graham Biggs MCIPR Graham Goodkind MCIPR Helen Campbell MCIPR Helen Edwards MCIPR Hilary Berg MCIPR Ian Hall Imelda Topping MCIPR James Leavesley Jason Harris MCIPR Jason MacKenzie MCIPR

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Jenni Wheller MCIPR Jenny Grey MCIPR Jo Tanner Jon Deacon Justin McKeown FCIPR Katy Gandon Kerry Thorpe Kevin Steele Lee Nugent MCIPR Lee’ann Kaufman MCIPR Linda Rolf MCIPR Lorraine Forrest Turner MCIPR Louise Richards Luke Blair MCIPR Magnus Carter MCIPR Michelle Leahair Michelle Goodall MCIPR Nick Gammage Oliver Hickson MCIPR Paul Davison FCIPR Paul Fincham MCIPR Paul Fox MCIPR Paul Mylrea FCIPR Paul Smyth MCIPR Paul Wilkinson FCIPR Paul Bell Philip Dewhurst FCIPR Philip Lynch Rachel Royall MCIPR

Richard Bagnall MCIPR Richard Flynn MCIPR Richard Thomson Rob Brown FCIPR Rob Yeldham MCIPR Robin Carlisle Robin Wilson MCIPR Sandra Macleod FCIPR Sandy Lindsay MCIPR Simon Brocklebank-Fowler MCIPR Simon McVicker MCIPR Simon Thwaites MCIPR Simon Webley Sonya Roberts MCIPR Steve Gladwin Steve Jenkins MCIPR Steven Pomeroy MCIPR Stuart Handley MCIPR Stuart Ross MCIPR Susan Fox FCIPR Tony Langham FCIPR Vivien Smiley MCIPR

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BEST USE OF RESEARCH, PLANNING, MEASUREMENT AND EVALUATION AWARD Measurement is key to the judges’ hearts and once again the CIPR is presenting a special award for this during the evening. In line with our commitment to the measurement standards set out by AMEC in November 2010, CIPR judges no longer consider AVEs a valid measurement metric. The research, planning, measurement and evaluation section of any entry focuses on outputs and outcomes, and should show a link between activity and the client’s business or organisational goals. The 2013 judges felt that standards have increased dramatically amongst the 23 winning entries, which is very pleasing, and they had great pleasure in making this award.

AWARDS CATEGORIES

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Corporate and Business Communications Campaign Financial and Investor Relations Campaign Internal Communications Campaign Consumer Relations Campaign Best Sporting Campaign Public Sector Campaign Corporate Social Responsibility Campaign Public Affairs Campaign Not-For-Profit Campaign Healthcare Campaign Integrated Campaign Global Public Relations Campaign Issues or Crisis Management Automotive Campaign Low Budget Campaign Best Technology Campaign Best Use of Media Relations Best Broadcast Campaign Best Use of Digital Best Use of Social Media Best External Publication Best Internal Publication Best Event Outstanding Young Communicator Outstanding Freelance Practitioner Outstanding Small Consultancy Outstanding In-House Public Relations Team Outstanding Public Relations Consultancy

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CORPORATE AND BUSINESS COMMUNICATIONS CAMPAIGN Bondy Consulting ‘The Future of Freemasonry’ campaign Bondy was appointed by UGLE to support its mission ‘to build a positive reputation for Freemasonry and ensure its long term future as it approaches its tercentenary in 2017. This milestone provides a real opportunity to engage more proactively and highlight its role and relevance. Bondy undertook a number of activities that have already made an impact: developing new messaging, branding, imagery and literature; re-designing the magazine; producing The Future of Freemasonry report; a nationwide media tour; commissioning a BBC programme; enhancing Freemasons’ Hall events; redesigning the UGLE website and setting up all social media. McDonald’s/Blue Rubicon This Is What Makes McDonald’s Research shows that the more people know about McDonald’s, the better they feel about it ... so they opened up the company to drive reappraisal. Highlights included transforming a Happy Meal promotion into an integrated campaign that drew praise from the Minister of Schools; securing a restaurant visit from the Deputy Prime Minister as new jobs were announced; and stepping up support for British farming through an applauded new programme that is changing consumer perceptions around food quality. Consumer trust has reached an all-time high, a record number of people believe it’s a good employer and McDonald’s attracts 2,000 job applications daily.

Ogilvy Public Relations/London The Gnome Experiment How do you reach more than 350m people in 152 countries with a business story about a precision scales manufacturer and accuracy in measurement to achieve a sales uplift of 22%? By combining a little known gravitational fact with a garden gnome and creating the world’s first mass participation gravity experiment. Ogilvy PR/London took Kern from laboratories and schools into people’s daily lives. Millions learned about gravity, tens of thousands shared content, and thousands volunteered to take part in the experiment. Sage UK&I and Marlin PR Nation of Preneurs Marlin PR was challenged to establish Sage as a trusted voice and 21st Century partner for UK small businesses and build the credibility of the new executive team. A 12 month brand campaign was developed to harness Sage’s insight from its UK customer base and develop fresh content through third party research. Through quarterly news stories, face to face media and industry relations and a dedicated news analysis campaign, blanket coverage was achieved across online, broadcast, and print media. Sage reached more than 23m people, driving an increase in web traffic of 45% and supporting revenue growth of 4%.

Tata Consultancy Services From Indian “Top 10” to Global “Big 4” In a world full of uncertainties, multinational corporations are consolidating their vendor base favouring global service providers. Through unprecedented use of a brand valuation rating and clever execution, TCS has transitioned from a national champion brand into a global one. “Big Four” is an important strategic achievement for the company, which marks our arrival as a “Global” brand along with the likes of IBM, HP & Accenture and in departure from the “Indian IT” positioning that has previously associated them with firms like Infosys and Wipro. A positioning change which will benefit business interests across the world. T-Mobile/M&C Saatchi PR Smarter Farming

M&C Saatchi PR increased T-Mobile’s smartphone sales leads by 90% and hits to its website by 200%. How? By being single-minded and focusing on the mobile network’s most valuable small business customers – farmers. This approach saw them launch two world firsts: a smartphone app brainstorm for real farmers and a QR code branded on a real cow. No other UK mobile networks have ever targeted farmers with such a campaign before. A creative idea, along with media partnerships with the BBC and farming media, led to a 90% increase in sales leads from the farming industry. The campaign also secured over 200 pieces of media coverage.

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FINANCIAL & INVESTOR RELATIONS CAMPAIGN Cubitt Consulting Eastern Promise: A rare AIM success story for 2012

Direct Line Group The Direct Line Group IPO

Cubitt client China Chaintek decided to list in London on AIM to broaden their investor base and expose the business to an international audience. Cubitt delivered a campaign in Tier one, investment and trade media, positioning Chaintek as an exciting new investment prospect and educating investors and the general public about them. After considerable pre-IPO groundwork in August, the campaign established Chaintek as a viable investment opportunity and leader in the Chinese logistics sector. Significant coverage generated in the national media, pre- and post-IPO, ensured Chaintekâ&#x20AC;&#x2122;s shares traded at a premium from day one and the share price steadily rose, reflecting the strength and quality of the coverage achieved.

The DLG IPO was one of the largest in Europe in recent years. It generated interest from a wide range of stakeholders including politicians, officials, regulators, media, investors, the wider British public and employees, given the prominence of DLGâ&#x20AC;&#x2122;s brands and taxpayer interest. The campaign focus was to secure solid understanding of and support for the business and to move DLG from a turnaround story to a company with disciplined and profitable growth. DLG successfully listed on the LSE on 16 October 2012 and was admitted to the FTSE250 in December 2012.

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INTERNAL COMMUNICATIONS CAMPAIGN Coca-Cola Hellenic Health & Safety Campaign on Slips, Trips & Falls To coincide with the 2012 European Safety Agency Health & Safety Week, Coca-Cola Hellenic held a major campaign to raise awareness on Slips, Trips & Falls. A creative and passionate in-house turnkey campaign was sent to all operations tackling key risk factors, such as poor visibility, slippery conditions, non-use of protective equipment, poor housekeeping and general carelessness. Country operations and corporate offices partnered with local Red Cross, Ministry of Labour, medical professionals, NGOs and customers. Among employees surveyed, 89% found the campaign beneficial, 88% changed their behaviour as a result and 92% welcome a similar initiative next year.

Financial Times FT Digital Learning Week In October 2012 the FT held its first Digital Learning Week (DLW), aiming to inform, educate and create a dialogue with staff about all things digital and social media. DLW included 40 events in seven FT offices around the globe. It consisted of presentations, panel discussions, interactive workshops and online learning courses covering themes of social media, data analytics, digital in the media industry, mobile and digital advertising. A range of internal and external speakers presented. Several hundred staff attended DLW, which was recognised across the business as a game changer for internal communications. Glasgow Housing Association Think Yes

Docklands Light Railway (DLR) London 2012 Project

This project to engage DLR’s people and document the Games delivered a 13.4% increase in engagement over four months from June-September 2012. Involvement was critical to delivering this success from research and planning to delivery and celebration. DLR used a range of channels to meet the changing needs of the 80-strong team as they spent two prolonged periods away from the office during the Olympics and Paralympics. Successful training on, and use of, social media was at the heart of this approach – something that had not been used before. This project delivered for DLR during the biggest challenge of its history.

Think Yes was an internal communications/behavioural change campaign designed to take customer service to a new level through a programme of empowering staff to deliver tailored service to customers at the first point of contact. It was a runaway success.

HSBC HSBC – Building a global community In 2011, HSBC embarked on the most significant change in its 148-year history. Facing a tough external environment, and a workforce disconnected from the organisation and one another, the communications team had to think differently. They needed to help re-establish a sense of community and personal responsibility towards colleagues and clients, and build a stronger reputation for HSBC from the inside out. Rather than focus on top-down messages, the team recognised the need to give employees the opportunity to be heard, and to reflect their stories and lives back to them, as HSBC took a new direction. NHS North West NHS Heroes This new nationwide recognition scheme for all staff in the NHS community launched on 5 July 2012 — the 64th anniversary of the NHS. NHS Heroes aims to get everyone in the UK to think about who their NHS hero is; whether it’s a nurse, doctor or NHS team whose compassion and kindness has made a difference to them, or a colleague who goes above and beyond their call of duty every day. It’s a chance for everyone to formally recognise the fantastic work that staff across the NHS in England do every day and thank them for their hard work by nominating them.

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CONSUMER RELATIONS CAMPAIGN iris PR Speedo – Inspiring women to take the plunge With no other marketing support this public relations campaign delivered a sales up-lift of 15% and increased traffic to the brand’s website by 1,400%. Reaching 46% of the core target, UK mums, and delivering an OTS of 57,422,350, it achieved a re-positioning of the brand, taking it from one associated with elite swimmers and trunks, to one recognised as a lifestyle brand for women. Kaizo Launching Fitbit to the Brit!

Kaizo took Fitbit from an unknown brand in a marginal category (wireless activity trackers) in the UK to an Amazon best seller and market leader. With no other marketing activity, Kaizo was tasked to create a programme to launch and build the brand in the UK, create the demand and kick-start sales, whilst fighting off competition from Nike Fuelband with its marketing budget in the millions. The results beat sales targets, demoted Nike to second fiddle in terms of share of voice online, and set the agenda to lead in the exponential market growth of wearable devices and connected health.

O2 and Hope&Glory Postcards On The Edge: owning summer for O2 Travel

O2 and Hope&Glory doubled awareness of a new roaming tariff, O2 Travel, during Summer 2012. This resulted in over 375,000 people using the new service to share their holidays “as they happened” – breaking down the ingrained habit of switching off data when overseas. The media relations and social media campaign generated reach across the population, reaching over 29m UK adults through editorial and getting over 6,900 consumers on Instagram involved as they shared their breaks with O2, while a further 3m people observed the campaign, thanks to great digital content on The Sun Online Travel pages. Royal Mail Group Gold Medal stamps and gold postboxes Royal Mail was licensed at London 2012 to issue stamps for every Team GB gold medallist within 24 hours. Targets were to promote stamp sales, get more positive coverage than any UK sponsor (or relevant sector sponsor UPS) and ensure parity of esteem for the Paralympics. Rapid tactics were deployed, including collateral being available to all media within two hours, and innovations such as painting a postbox gold in every medallist’s home town within 24 hours. The results were sensational, with more coverage than all UK sponsors and UPS combined, and stamp sales more than double their targets.

Umpf Stoves: Made in Britain Promoting a relatively small cooker brand’s return to 100% British manufacturing was not an obvious broadcast news story. However, Umpf produced a creative consumer and B2B public relations campaign which achieved not just Sky News and Channel 4 News broadcast coverage, and most UK newspapers, including a page lead in the FT, but was adopted by the Labour Party and was instrumental in a Queen’s Award for Enterprise. From a position of being entirely unknown for its British-made products, Stoves is now seen as one of the UK’s key British manufacturers and is indelibly linked to the Made in Britain message. Unity Ribena Plus Play Ribena’s 2012 campaign used a series of creative tactics to promote the new Ribena Plus range. Unity wanted to show that Ribena Plus understands the pressures parents are under at Christmas, providing a solution to their problems. They took on the toy industry to prove what all parents know – that the humble cardboard box is actually the ultimate Christmas toy. Cardboard boxes with templates for cars, boats and much more, were created and delivered to parent’s guerrilla style via Pickfords removals. Launching two days before the Toy Retailers Association’s annual “Dream Toys” list, the timing was perfect, securing 269 pieces of national and regional coverage.

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BEST SPORTING CAMPAIGN brandRapport/Heinz BIG Soup Beef, Tomkins & Onion brandRapport wanted more people to have seen, read or heard about Heinz BIG Soup. The campaign was simple. Heinz BIG Soup, new partner to the Super League, would celebrate Wigan’s Sam Tomkins winning the Man of Steel award by renaming its ‘Beef, Tomato & Onion’ flavour as ‘Beef, TOMKINS & Onion’. A high risk idea, the campaign relied heavily on Tomkins winning the award and, in order to deliver the campaign, work had to commence six weeks ahead of the announcement. It proved to be a risk worth taking. Tomkins won the award and campaign results exceeded all expectations. ‘Beef, TOMKINS & Onion’ was famous. British Airways British Airways Official Airline Partner of the London 2012 Games As official airline of the London 2012 Games, British Airways played an important role. The world watched as the Olympic Flame was delivered on flight BA2012, with dignitaries including HRH Princess Anne and David Beckham on board. Its Home Advantage campaign asked the public not to fly, but stay home and support the athletes. When Games time came, BA Park Live was the place to be, with giant screens for fans to watch at the Olympic Park. Throughout the Games, the public relations team created real stand out for the brand, making it one of the most talked about sponsors.

Channel 4/Pitch PR The London 2012 Paralympic Games on Channel 4

Channel 4 won the rights to the London 2012 Paralympic Games in 2010. They were faced with a media unfamiliar with Paralympic sport, nervous about covering disability and unsure of their ability to deliver a successful broadcast. Only a fraction of the public could name a Paralympian and just 14% of the population said they were looking forward to the Games. Working with Pitch PR, Channel 4 ran an innovative, challenging campaign; transforming the landscape over two years and shifting editorial coverage from the margins to the mainstream. iris PR/The FA The FA WSL 2012 – Women’s football tackling the media This campaign challenged years of inequality to raise the profile of a sport that rarely makes headlines outside of minor sports pages. It increased Tweets by 800% and delivered over 65 pieces of coverage. The UK’s first Twitter sports stars were created, while magazine editors and sports writers debated women’s sport and a women’s footballer graced the cover of a lifestyle magazine for the first time. Attendance at matches increased by 10% and the league attendance record was broken. In a year filled with short Olympics spikes, the WSL 2012 launch marked a watershed moment for recognition of women’s sport.

Lloyds Banking Group/ Four Communications Lloyds Banking Group (Lloyds TSB and Bank of Scotland) London 2012 Partnership Lloyds TSB became the first national Partner of the London 2012 Olympic and Paralympic Games in 2007, with the partnership extended to Bank of Scotland in 2010. The vision was to “bring the Games closer to you” through community activities including Local Heroes, National School Sport Week and the Olympic and Paralympic Torch Relays. The sponsorship exceeded all expectations and targets, with public relations playing a significant role in that success. Over 1,800 pieces of branded placed coverage were generated, excluding brand mentions, contributing to Lloyds TSB being seen as the sponsor doing the most to support the Games. Rule 5 Going Social with the Track Cycling World Cup

The primary brief was to build a social media community for the Track Cycling World Cup in Glasgow, November 2012. The objectives were to drive ticket sales and grow the Twitter and Facebook audiences to ensure engagement with the event and drive interest in British Cycling. The social media team had the same access and accreditation as the journalists and broadcasters. Tickets sold out in 48 hours, the agency delivered over 5,000 twitter followers in three months and the Facebook weekly reach peaked at over half a million – five times target.

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PUBLIC SECTOR CAMPAIGN NHS North West NHS Heroes Campaign This new nationwide recognition scheme for all staff in the NHS community launched on 5 July 2012 – the 64th anniversary of the NHS. NHS Heroes aims to get everyone in the UK to think about who their NHS hero is; whether it’s a nurse, doctor or NHS team whose compassion and kindness has made a difference to them, or a colleague who goes above and beyond their call of duty every day. It’s a chance for everyone to formally recognise the fantastic work that staff across the NHS in England do every day and thank them for their hard work by nominating them. Southwark Council Mind Your Own Business campaign

This campaign was an engaging and eye-catching campaign which helped to improve the life chances for, and promote a positive image of, young people in Southwark. Mind Your Own Business inspired young people to believe in themselves and become young entrepreneurs of the future by applying for a Mind Your Own Business bursary to help kick start their business idea. The Council provided excellent value for money, using existing channels, print, digital and stakeholder engagement. The campaign was developed with young people and supported the Council’s vision of helping everyone to achieve their potential.

The Red Consultancy & NHS Blood and Transplant Team Give Blood

Summer 2012 posed a huge challenge for NHS Blood and Transplant, with major events threatening to impact the usually predictable life-saving supply of blood donations as the nation’s routines were severely disrupted. This situation was turned into a positive rallying cry for donors to come forward by tapping into building national fervour and team spirit with a clear message: ‘join Team Give Blood’. As well as widespread awareness through almost 1,000 pieces of coverage and over six hours of broadcast, the campaign activated donors to participate, helping build national blood stock levels by the necessary 30%. Translink Love Metro Saturdays With Northern Ireland the UK region worst affected by recession, passenger numbers declined on Belfast’s city bus service, Translink Metro. To stimulate patronage, in early 2012 Translink developed an integrated marketing campaign ‘Love Metro Saturdays’. This encouraged travel on Saturdays by promoting a headline grabbing £2 all-day travel fare. A range of tactical promotional activity and public relations messaging highlighted the value of using Metro and encouraged engagement with the brand through the word ‘love’. This ran every Saturday in May-June and exceeded objectives for uplift in passenger numbers. A further campaign ran in Winter 2012, with a Spring special for February 2013.

West Dunbartonshire Council Do the Right Thing The Council’s small Corporate Communications team used £6,000 to deliver a three-month campaign against dog-fouling that achieved high levels of public awareness and community support, and increased satisfaction with the Council by 49%. The campaign used original messages to make irresponsible owners feel embarrassed and uncomfortable, took brave decisions to spread awareness such as spray painting dog poo pink and entering an exclusive partnership with the biggestselling local paper, and secured national broadcast and print coverage. It also engaged residents by allowing them to influence decisions such as where 20 new litter bins should be located to encourage disposal. West Midlands Police No Deal In 2010 a West Midlands Police survey revealed public confidence in inner-city Bordesley Green, Birmingham, was at a serious low, with only 46% of people confident that the police dealt with matters that were important to them. Behind this was an overwhelming concern about drugs and their resulting impact on local communities. In response, the police mounted an anti-drugs campaign ‘No Deal’ – a hard-hitting operation supported by a comprehensive and proactive communications campaign. This resulted in an increase in community intelligence, prison sentences totalling 105 years and an increase in public confidence from 46 to 78%.

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CORPORATE SOCIAL RESPONSIBILITY CAMPAIGN Coca-Cola HBC Croatia Our Beautiful Sava

Our Beautiful Sava is a CSR project involving various institutions on all levels which share a common goal – to protect and promote the Sava River. The project was launched in 2008 by Coca-Cola HBC Croatia, in partnership with the Ministry of Regional Development, Forestry and Water Management and the International Sava River Basin Commission. The main objective was to promote tourism in continental parts of Croatia based on sustainability principles. Since then, the project has brought together 45 key stakeholders on a national and local level and has expanded its impact to the entire Sava River region. Flagship Consulting Me and My Net Flagship Consulting created the ‘Me and My Net’ outreach campaign for Olyset Net (Sumitomo Chemical), in partnership with the Royal Commonwealth Society, as an opportunity to engage with the wider malaria community, from UKbased non-government organisations (NGOs), government bodies and those in-country. Held throughout 2011/2012, the campaign allowed Olyset Net to demonstrate its commitment to malaria education, inform young people on the dangers of malaria and position it at the forefront of behaviour change communication. This resulted in content that youth, health and malaria NGOs can use to combat malaria and to shape future education programmes.

KPMG and Living Wage Foundation Living Wage Thousands of people who have full-time jobs in successful organisations still find themselves caught in a poverty trap because their pay is so low. KPMG and the Living Wage Foundation are working together to persuade more businesses to pay their staff higher ‘living wage’ rates of at least £8.55 an hour in London (£7.45 outside the capital). A communications and public relations campaign exposed the true depths of low pay in the UK. A groundswell of public concern and political pressure is now persuading more leading businesses to become ‘living wage’ employers. McDonald’s/Blue Rubicon Farm Forward A longstanding customer of British and Irish farming, McDonald’s wanted to ensure the agricultural sector was sufficiently strong to continue supplying the volumes of quality ingredients it requires for its 3m daily customers. To address this, they created Farm Forward, a long-term programme to help secure a sustainable future for British and Irish farming, which launched in March 2012. Within nine months it was applauded by high-profile stakeholders and welcomed by the farming community, helped drive increases in consumer perceptions of product/ingredient quality and support for British farmers, and boosted consumer trust in McDonald’s to a record high.

O2 and Hope&Glory Taking Chargers Out of the Box O2 and Hope&Glory created a partnership that combined HTC, frontline sales staff and public relations to demonstrate that consumers were ready for mobile phones to be sold without chargers as standard. The campaign delivered 80% uptake of charger-free sales on a flagship handset, generated over 213 pieces of coverage that reached over 29m UK adults and prompted a series of enquiries from other manufacturers keen to follow O2’s lead and take “chargers out of the box”. Unity The launch of Shwopping: For M&S

Using 5 minutes worth of UK clothing waste usually destined for landfill (9,513 pieces), Unity transformed a London street to show how M&S planned to give old clothes a future through ‘Shwopping’. The street scene dramatically highlighted the problem of clothes going to landfill, but also creatively demonstrated future uses for old clothes, including becoming car insulation and even upholstery stuffing. The stunt, which also featured Plan A Ambassador Joanna Lumley, generated blanket coverage, got ‘shwopping’ trending within hours and drove people in their millions to shwop.

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PUBLIC AFFAIRS CAMPAIGN Guide Dogs Dog Attacks Campaign

Guide Dogs knows only too well the devastating effect that a dog attack on a guide dog can have. In June 2012, the charity released a report informing that guide dog attacks were at an all-time high of eight a month. This report was part of campaign for the compulsory micro-chipping of all dogs in England, as Guide Dogs believes this will reduce irresponsible dog ownership and thereby the number of guide dog attacks. In February 2013, Defra announced it will bring in compulsory micro-chipping for all dogs in England by April 2016. KPMG and Living Wage Foundation Living Wage Thousands of people who have full-time jobs in successful organisations still find themselves caught in a poverty trap because their pay is so low. KPMG and the Living Wage Foundation are working together to persuade more businesses to pay their staff higher ‘living wage’ rates of at least £8.55 an hour in London (£7.45 outside the capital). A communications and public relations campaign exposed the true depths of low pay in the UK. A groundswell of public concern and political pressure is now persuading more leading businesses to become ‘living wage’ employers.

R3 – The Insolvency Trade Body “Holding Rescue to Ransom” R3 is the trade body for Insolvency Practitioners. Members work on formal insolvency, as well as rescue and restructuring. R3’s campaign called for continuation of supply on the same terms during insolvency, thereby increasing the chances of business rescue. They targeted the Enterprise and Regulatory Reform (ERR) Bill as the legislative vehicle for change. With efforts concentrated at party policy level and at constituency ‘grassroots’, R3 achieved an amendment on this issue as part of the ERR Bill on 26 February 2013. Royal Mail Group Keeping politicians posted

Much has changed since Royal Mail (RM) started delivering mail in 1635. With structural decline in mail volumes RM is transforming to compete with increased competition, whilst preserving the cherished Universal Service Obligation (USO). The “Keeping politicians posted” campaign, launched in June 2012, sought to give politicians a practical understanding of RM. By giving them a hands-on perspective, the campaign helped them understand why RM is modernising and see the challenges of delivering the USO. In total 396 politicians visited 500 operational sites, generating a substantial amount of media coverage.

Weber Shandwick We believe in D&T In 2011 the UK Government announced a National Curriculum Review, intending to make major changes to the primary and secondary school curriculum. Due to equipment and resources requirements, Design & Technology (D&T) was vulnerable to removal, threatening future opportunities for young creative people, thousands of D&T teachers’ jobs and the UK’s position as an innovation and design world leader. Following this campaign, in June 2012 it was announced that D&T would remain statutory for children aged 5-11, and in February 2013 the Education Secretary announced that it would remain compulsory for all children up to age 14. Westminster Advisers True choice for children with complex needs The draft Children and Families Bill prevented parents from stating a preference for an independent special school on their child’s statement. Without access to specialist support, children’s outcomes would worsen, tribunal cases would increase and referrals to ISS would be threatened. WA developed a campaign to secure amendments to the legislation, building significant political, media and grassroots pressure, including support from the Education Committee and shadow ministers. The campaign successfully achieved its objective, at the earliest possible stage, to persuade the Government to amend the Bill to allow families true choice and access to specialist support.

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NOT-FOR-PROFIT CAMPAIGN Frank PR Enough Food For Everyone If

On 23 January 2013, 1,500 people gathered at Somerset House in London for one cause. Despite the Siberian weather conditions, the audience of top celebrities, media and charitable organisations, assembled to participate in an historic event. The iconic building was lit up by the world’s first twitter-powered projection to launch the “Enough food for everyone if” campaign. Tweets from the stars, including Rita Ora, Piers Morgan and Stephen Fry, urged world leaders to tackle hunger and address the shocking fact that, in the short time taken to show the animation, 52 children around the world would die from malnutrition. NAS Scotland Count us in: it pays to listen The National Autistic Society (NAS) Scotland’s ‘Count us in: it pays to listen’ campaign is a call to action for the Scottish Government to listen to people with autism and work with them to maximise the effectiveness of its Autism Strategy for Scotland. People with autism in Scotland told NAS they were not being consulted on the development of government strategy or its spending of public funds. NAS Scotland employed varied and innovative methods to increase effective communication and partnership between decision makers and people with autism, helping create real quality of life for people with the condition.

St John Ambulance/GolinHarris St John Ambulance ‘Helpless’ campaign Up to 140,000 people die each year in situations where first aid could have given them a chance to live. St John Ambulance set out to reduce this number by comparing it with cancer, a serious health issue, and equipping as many people as possible with first aid skills. The campaign centred on a hard hitting film, supported by OnePoll research, strong spokespeople, case studies, and online assets, to encourage texts for a free guide. The campaign has already saved four lives, achieved over 170,000 YouTube views, over 200 pieces of coverage and over 20,000 requests for a free guide.

Third City I am Stela One is an ethical consumer brand launched in 2005. In 2012, things got tougher for the brand and it needed to remind retailers and consumers of its positioning and help re-capture an audience of millions. This multi-phased, film-based campaign asked the nation to put themselves in the place of Stela, a 12-year-old girl from Kenya whose life has been transformed by a clean water project funded by One, and to pledge support. It harnessed the power of social media and celebrities, using a brand new tool, Thunderclap, to create a groundswell and reach millions.

The Honest Truth Partnership The Honest Truth The Honest Truth Partnership promotes safer driving among young people by working directly with nearly 600 Approved Driving Instructors in Devon, Cornwall and Hertfordshire. It gives them the tools they need to teach their students how to stay alive. With a total spend of under £10k to date, the project has forged best-practice in public-private partnership working and strong academic evaluation has proven its effectiveness. Young drivers exposed to the innovative campaign are over three times more likely to know about key risk factors on the roads, with 80% saying they changed their driving behaviour as a result.

Unity & Cancer Research UK R UV UGLY? Aimed at getting youngsters to side step a potential skin cancer threat caused by sunbed use, the campaign played on ‘looks’. Skin scanners revealed what damage already lay beneath youngsters’ skin and played on their obsession with shareable imagery. A photo booth travelled the country dispensing passport pictures which took UV images revealing any skin damage. Media stories persuaded the UK’s leading model agencies to agree to a zero sunbed tolerance policy. A pre- and post-campaign questionnaire showed that R UV UGLY? had provoked a marked change in attitudes to sunbed use. The majority of participants said they would think twice before using a sunbed again.

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HEALTHCARE CAMPAIGN British Heart Foundation British Heart Foundation (BHF) – No Smoking Day 2012 Half of all longterm smokers die because of their addiction to tobacco, although two thirds say they want to quit, which makes this all the more tragic. No Smoking Day inspires more than 750,000 smokers to try and quit annually. But government funding cuts and a constant battle with the big-budget tobacco industry means the campaign must work hard to succeed. Ultimately, the Day delivers quitters – and on a shoestring, with no above the line advertising or big budget events. Public relations is vital to spread the word and 2012 achieved some of the campaign’s best ever results. Macmillan Cancer Support The Age Old Excuse campaign Macmillan Cancer Support believes that age is just a number. It’s not an excuse to treat older people with cancer differently. Yet, when it comes to health and social care, older people can be stereotyped as being frail and unfit. In reality, ‘older people’ are a diverse group. Despite this, under-treatment is a factor contributing to around 14,000 avoidable cancer deaths in patients over 75 in the UK each year. The Age Old Excuse campaign was launched to tackle ageism in the NHS and call on health providers to make treatment decisions based on people’s fitness, not their age.

NHS Midlands and East Stop the pressure A research-based integrated campaign to change the behaviour of healthcare workers has reduced painful and distressing pressure ulcers by a third. These ulcers cost the NHS £3.8m every day, despite 95% being preventable. A clinical and communications project group developed the multi-phase ‘Stop the pressure’ campaign, based on unprecedented qualitative and quantitative research to understand the barriers to prevention. Key messaging and distinctive creatives were at the core of the campaign that features two films, 200,000 lanyard cards and a wide range of unique digital tools that were rolled out across all NHS Trusts across a quarter of England.

The Red Consultancy & NHS Blood and Transplant Team Give Blood Summer 2012 posed a huge challenge for NHS Blood and Transplant, with major events threatening to impact the usually predictable life-saving supply of blood donations as the nation’s routines were severely disrupted. This situation was turned into a positive rallying cry for donors to come forward by tapping into the building national fervour and team spirit with a clear message: ‘join Team Give Blood’. As well as widespread awareness through almost 1,000 pieces of coverage and over six hours of broadcast, the campaign activated donors to participate, helping build national blood stock levels by the necessary 30%.

Stripe Communications and the Scottish Government Alcohol Behaviour Change 2013 Alcohol related deaths in Scotland have doubled amongst women aged 30-44 in the last 20 years and evidence shows that most people drinking alcohol have no idea how much they actually consume. The launch of the ‘Drinking Mirror’ mobile app for the Alcohol Behaviour Change (ABC) campaign demonstrated the shocking effects of drinking too much and showed that dropping a glass size could improve looks and health. Driving over 419,000 downloads of the app, which topped the global iPhone charts, the campaign grabbed international headlines, encouraging sharing and discussion of ABC digital tools, which inspired behaviour change.

Unity & Cancer Research UK R UV UGLY? Aimed at getting youngsters to side step a potential skin cancer threat caused by sunbed use, the campaign played on ‘looks’. Skin scanners revealed what damage already lay beneath youngsters’ skin and played on their obsession with shareable imagery. A photo booth travelled the country dispensing passport pictures which took UV images revealing any skin damage. Media stories persuaded the UKs leading model agencies to agree to a zero sunbed tolerance policy. A pre- and post-campaign questionnaire showed that R UV UGLY? had provoked a marked change in attitudes to sunbed use. The majority of participants said they would think twice before using a sunbed again.

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INTEGRATED CAMPAIGN BT BT – Bringing us all together for London 2012

BT’s public relations campaign for London 2012 was designed to support three objectives: delivering incremental revenue, strengthening the BT brand and engaging BT employees. The programme focused on three strands of activity for the “most connected Games ever”: Connecting the Games – how BT played a fundamental role through its technical delivery of communications services Connecting people – how BT brought the magic of the Games to a wider audience Connecting society – how BT demonstrated its commitment to broader society through its support of the Paralympics. All these reinforced the key message “BT is bringing us all together for London 2012.” Frank PR Cow & Gate Growing Up Milk The Growing Up Milk campaign is for a fortified milk drink enriched with key nutrients that toddlers aged 1-3 years need to support their growth and development. It recognised the need to reach mums before they switched their children to cows’ milk. It focused on effecting discussions amongst relevant mums by leveraging the key sources they look to: friends and family, internet and forums, media, and experts. The campaign generated more frequent positive conversation about Growing Up Milk amongst the target audience of mothers of children approaching toddlerhood.

Kindred & the Milk Marketing Forum The ‘make mine Milk’ campaign Milk was seen as a forgotten product with an image problem. Consumers saw it as outdated and high in fat, and sales were down 20%. The campaign launched to slow this decline in sales and improve consumers’ attitudes towards milk. The combination of an outdoor advertising campaign, together with public relations and social media tactics, retail activity and stakeholder support, has greatly improved the public’s rational and emotional attitudes towards milk. Sales figures indicate an increase in volume sales of 110m litres year-on-year – the first rise for over 20 years. Ogilvy Public Relations/London The Gnome Experiment How do you reach more than 350m people in 152 countries with a low budget integrated campaign for a precision scales manufacturer; achieving an uplift in sales of 22%? By combining a little known gravitational fact with a garden gnome and creating the world’s first mass participation gravity experiment. Ogilvy PR/London took Kern from laboratories and schools into people’s daily lives. Millions learned about gravity, tens of thousands shared content, and thousands volunteered to take part in the experiment.

St John Ambulance/GolinHarris St John Ambulance ‘Helpless’ campaign

First aid could help prevent up to 140,000 deaths each year. The same number that die from cancer. Through an integrated communications programme, St John Ambulance set out to reduce this number by comparing it with cancer, a serious health issue, and equipping more people with first aid skills. A hard hitting film was supported by OnePoll research, strong spokespeople, case studies, and online activity, to encourage texts for a free guide. The campaign achieved 15m TV views, over 170,000 YouTube views, over 200 pieces of coverage and over 20,000 guide requests. The campaign has already saved four lives. The Scout Association/Portland Launch of the Scout Promise Consultation The Scout Association consulted its members on whether to introduce an alternative version of the Promise for atheists last year. The in-house team worked with Portland to deliver an integrated campaign combining external, internal and digital communications and stakeholder engagement. The campaign aimed to encourage maximum survey responses using traditional and digital channels, externally showcase Scouting’s religious diversity and openness to new members, ensure positive understanding of the consultation process among stakeholders, actively involve members in key decisions and mitigate potential media risks. The campaign was a success and delivered the agreed objectives.

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GLOBAL PUBLIC RELATIONS CAMPAIGN Fever HTC Urban Adventures New mobile devices enter the market on a regular basis with ‘celebrity endorsement’ the go-to route for many-a-product launch. Fever took a different approach to reflect the HTC brand promise of ‘Quietly Brilliant’. They created ‘Urban Adventures’ to influence the real influencers. Targeting the youthful and creative HTC audience, they engaged ‘Urban Ambassadors’ including DJs and fashion bloggers, using a creative approach to encourage them to drive recommendation of the product. 26 ambassadors from 9 different markets used social and traditional media to narrate their city, with prompted awareness for the HTC One series increasing by 59% following the launch. Man Bites Dog Putting Prosperity On The Map: The Legatum Institute Prosperity Index Public policy organisation, the Legatum Institute (LI), appointed Man Bites Dog (MBD) to launch its annual Prosperity Index. Based on wellbeing as well as wealth, prosperity was perceived as a ‘soft’ issue by media and the Index’s impact was reducing year-on-year. MBD set out to make prosperity policycritical by demonstrating that wellbeing factors were essential predictors of future economic success. They created a compelling narrative, redrawing the map of the world based on prosperity indicators. The campaign far exceeded all targets, generating more than 400 pieces of top tier international media coverage and high levels of social engagement.

Ogilvy Public Relations/London The Gnome Experiment How do you reach more than 350m people in 152 countries with a business story about a precision scales manufacturer and accuracy in measurement to achieve an uplift in sales of 22%? By combining a little known gravitational fact with a garden gnome and creating the world’s first mass participation gravity experiment. Ogilvy PR/London took Kern from laboratories and schools into people’s daily lives. Millions learned about gravity, tens of thousands shared content, and thousands volunteered to take part in the experiment. salt Domestos Unicef Partnership Two fifths of the world’s population still do not have access to proper sanitation. Domestos reaches millions of consumers across 35 countries and is uniquely positioned to make a difference to the global sanitation crisis. Domestos partners with UNICEF to improve sanitation through its Community Approaches to Sanitation programme (CATs). For the first time, Domestos gave its consumers the opportunity to contribute through purchasing a marked bottle. salt helped devise the partnership approach and supported a three month integrated campaign as the global public relations and UK activation agency. Domestos sales increased by 42% and supports UNICEF’s CATs programme.

Siemens AG Living our Values – Proud to be Siemens: An employee campaign focused on rebuilding trust and pride A few years back, Siemens suffered a loss of trust following a big bribery scandal that weakened its reputation, both internally and externally. On the path of recovery, in order to reinforce Siemens’ values and recognize employees who imbibe them into their lives, the Proud to be Siemens campaign was developed. Using a simple strategy to reveal authentic employee stories about people working at Siemens, the campaign revealed the passion associated with the brand, strengthened internal trust and raised enthusiasm for working at Siemens. Weber Shandwick Cool Jobs

In early 2012 the Marussia F1 Team, the youngest team in Formula 1 racing, partnered with global online recruitment firm Monster Worldwide to find 40 new hires, including highly technical roles with a direct impact on race performance. Weber Shandwick supported the Monster brand platform ‘Find Better’, showing consumers that life-changing, coveted jobs are waiting to be found on Monster, and illustrating to employers that Monster helps find better talent fast. Using creative digital content and social engagement to tell the story, the campaign achieved tremendous press and digital penetration and 41 new hires were made.

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ISSUES OR CRISIS MANAGEMENT Action for Children Closing a service and getting it right Action for Children had no option but to close a long-standing service. The children and young people had very high-level needs and the service was a major employer in a prominent politician’s constituency. They took a proactive approach to media; brought a team together, contacting over 200 individuals over one day; provided an opportunity for public feedback; and built regular communications with staff into their planning. There have been no concerned quotations in the press since the initial announcement and no comments from staff. No national media enquiries were received and staff thanked the project team for the support provided. Gough Bailey Wright Protecting Drayton Manor Theme Park’s brand and reputation Gough Bailey Wright protected Drayton Manor Theme Park’s brand and image, as well as providing responsive crisis management, including drafting and issuing proactive and reactive statements, liaising with national and local media, monitoring social media accounts and responding to comments accordingly, and upholding Drayton Manor’s reputation for being a safe attraction for visitors.

Perfect Relations Navigating the World’s 7th Largest Mobile Operator Through a $35 Billion Crisis Founded in 2009, by 2011 Uninor had 38.8m subscribers but the Indian Apex court cancelled 122 frequency licenses, including theirs. A campaign was devised to stop negative coverage, retain consumer confidence, encourage positive government attitude and acquire new customers. We Love Uninor was developed to convert subscribers and employees into brand advocates. National and regional media were engaged with research reports and statistics on market penetration. Uninor’s MD went on a road show, selling SIM cards and doing a virtual town hall, addressing employees from across the country. He is now considered a key spokesman for the Indian telecom industry. Santander UK Minimising the impact of a downgrade On 17 May, ratings agency Moody’s downgraded Santander UK by ‘onenotch’, suggesting the issue was down to its parentage. ITV’s News at 10 led with the suggestion that the ‘Eurozone crisis had finally hit the UK high streets’ and the Daily Mail suggested there could be a ‘run’ on Santander UK. Through engaging all major media, plus key opinion formers including the Prime Minister, to ensure they understood the Santander subsidiary model and how this protects UK customers, Santander UK’s communications team succeeded in minimising the impact of the news and helped ensure the bank grew retail saving deposits.

Scotia Gas Networks Gas Supply Emergency, 2012

In November 2012 Scotia Gas Networks experienced major third party damage to its Scotland network, which tested crisis communications plans. Over a period of four days they dealt with intense media interest and also sent out clear messages to customers. This was done through a variety of communications channels and working in partnership with stakeholders and closely with the media to get out messages to the 3,500 customers affected, while maintaining and enhancing the company’s reputation under difficult circumstances. University Hospitals Birmingham Malala Yousufzai – Caring for the world’s most famous patient On Monday 15 October 2012, Malala Yousufzai was admitted to the Queen Elizabeth Hospital Birmingham to undergo specialist care after being shot by the Taliban whilst on a school bus. As the world woke up to the biggest story of 2012, the hospital’s communications team created an interactive journey for over 200 news media and well-wishers from all continents. With 1.3m viewers worldwide and front-page news on every UK national newspaper, the team successfully handled the one of the most intense spotlights ever faced by the NHS and provided unprecedented access to the world’s most famous patient.

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AUTOMOTIVE CAMPAIGN Alfa Romeo ALFA MiTo SBK – The Undertaker Keeping the WSBK element at the core of the activation, Alfa Romeo decided to execute a stunt that would communicate excitement and generate strong visual content. The idea for the stunt was simple, but had never been attempted before – a world first. Whilst being driven on just two wheels, the Alfa MiTo SBK car would travel around a race circuit corner. A biker would come up behind the car at speed, take the inside line, dipping down onto one knee and for a brief moment, travel underneath the car’s chassis. Citroen UK Delicious by DS5 The New DS5 was Citroën’s most important model for over five years. The launch campaign needed to champion the car and communicate Citroën’s upmarket ambitions. In a first for the automotive industry, Citroën launched DS5 with a unique pop-up restaurant, open to the public, with MasterChef winner Tim Anderson creating a five-course gastronomic menu inspired by the car. Popping candy, liquid nitrogen and flavoured smoke all formed part of a very special culinary evening. Creating a real buzz, the ‘Delicious by DS5’ restaurant was a bold statement of intent for Citroën.

Clive Reeves Public Relations Rolling out the EU Tyre Label for Goodyear Dunlop

Tyres are just black and round, right? Goodyear Dunlop knows that isn’t the case, so instructed Clive Reeves Public Relations to create and facilitate a year-long campaign to support the introduction of new EU Tyre Label legislation across Europe – reaching thousands of journalists and 75m consumers in the process. Nissan Europe Nissan DeltaWing at Le Mans Having already made a name for itself as an innovative automotive and motorsport pioneer, Nissan raised its game even further when it launched the Nissan DeltaWing, the most revolutionary racing car in a generation. After unveiling this game-changing car to the world, it then entered the world’s most famously gruelling endurance race – the Le Mans 24 Hours – with a view to completing the race using half the fuel and power of its counterparts. Race fans were compelled by the engineering challenge involved, while the rest of the world was captivated by Nissan’s very own ‘Batmobile’.

Starfish Communications and TomTom The TomTom map paradise project This hard-hitting campaign raised awareness of TomTom maps and triggered brand engagement. The “Map Paradise Project” recruited five groups for the greatest job in the world – map a tropical island and be paid £10,000. YouTube videos, quirky social media content, news creation, a press trip to Martinique and radio promotions kept the campaign alive over 10 weeks. 153 articles were placed in UK media – total reach 49,585,911. Facebook fans and Twitter followers rocketed. YouTube videos were viewed 1,508,791 times. There were 222,054 visits to the website and 9,593 applications. Sales exceeded forecast, with market share up. Tangerine PR Essex Diamond RCZ

To raise awareness of the Peugeot RCZ, Tangerine PR (TPR) created a dazzling stunt based on the rising popularity of reality TV programmes and underpinned by a major event of 2012…the Queen’s Diamond Jubilee. In just over a week, TPR arranged for the car to be covered in 81,000 ‘Essex diamonds’ and organised a high profile launch with lovers of all things bling, Cara Kilbey and Billie Mucklow from TOWIE. The stunt contributed to a 27% increase in sales leads in the two weeks following the launch. In addition, TPR achieved 34 pieces of coverage, including 11 national pieces.

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LOW BUDGET CAMPAIGN Bully-Banks Ordinary People in Business Bully-Banks secures justice against bank mis-selling Some 40,000 small businesses across Britain were mis-sold Interest Rate Swap Agreements (IRSAs) by their banks yet were ignored or rebuffed by the financial regulators, business organisations, media and parliament – as well as their banks. Despite no budget, using volunteers plus resources gifted in kind, thanks to a public affairs and public relations campaign displaying outstanding resilience, intelligent strategy and tone of voice, coupled with tapping into the creative energies of its growing membership, a group of ordinary people in business were determined to fight and overcome a profound wrong. Within a year they secured justice and bettered the mighty banks. Crunch Communications Looking for Richard Uncovering Richard III had everything that is desirable in a successful public relations campaign; a truly compelling narrative, intrigue, cutting edge science and the chance to rehabilitate one of history’s most misunderstood ‘players’. The danger was that the client, The Richard III Society, could easily be sidelined in a story with multiple stakeholders that quickly captured the imagination of the UK and world media. By securing the ‘exclusive’ to reveal Richard III’s face to the world’s media they offered a face to face meeting with one of history’s most famous characters.

Dynamo PR Dynamo Writes 3Doodler into the Kickstarter Record Books

On a low budget Dynamo PR was tasked with launching 3Doodler, the world’s first 3D printer pen. Launching on Kickstarter, the in-house team hoped to raise $30,000 to allow them to put their technological invention into production. Using creative public relations alone Dynamo raised the total within 3 hours and 38 minutes. Through press in Wired, The Next Web, New Scientist, Fast Company and Mail Online the team has now smashed through $2m in pre-sales. With clear goals, this campaign shows the power of public relations and social media strategy to generate millions of dollars’ worth of worldwide sales. Havas PR UK Greggs Gingerbread’s Got the X-Factor Havas PR UK promoted some Greggs Giant Gingerbread on a tiny budget by creating a stunt around one of the most popular seasonal TV shows, the X-Factor. Relaunching an old product is always tricky, but not when you redesign it to look like Jahmene, James Arthur and Christopher Maloney. Havas decided to create food art of the contestants using Greggs Giant Gingerbreads, issuing images to media in the two days leading up to the X-Factor final. Strong media relationships, an understanding of what the news/entertainment pages were looking for and an extremely tight schedule resulted in great coverage and social buzz.

Midas Public Relations HonestJohn.co.uk MoT Files The consumer motoring website honestjohn.co.uk developed a uniquely accessible analysis of 555m MoT test results released by Government agency VOSA – The MoT Files. Midas PR devised a campaign to launch The MoT Files, drive traffic to honestjohn.co.uk and increase brand recognition, taking the bold decision to focus on broadcast media first. The resulting campaign generated unprecedented visitor numbers, secured advertising contracts and raised profile for the site and its editors, now widely recognised as consumer motoring champions at the leading edge of ‘data journalism’. Third City The Silver Goat

Third City launched the UK’s first ‘app movie’ with a landmark event – the world’s first ‘iPad premiere’, held on a London bus. The portable premiere of ‘The Silver Goat’, the first ever ‘madefor-iPad’ production, was launched at a red-carpeted bus stop in Southwark and was the perfect way to reach tech savvy consumers on-the-go. Major spreads in the Evening Standard, Metro, Guardian (app blog and film), Tech Radar and Gizmodo pushed the movie to 15th place in the Apple Store’s “top grossing entertainment apps”. The movie has been downloaded in 24 countries – all for a budget of just £150.

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BEST TECHNOLOGY CAMPAIGN Atomic, a Grayling Agency, for Skype The Magic of Pantomime – making more from a sponsorship agreement

Skype, the communications software provider, agreed a sponsorship deal with the largest pantomime producer in the world, Qdos Entertainment, to become the headline sponsor for the 2012 pantomime season. Atomic, a Grayling Agency, was brought in to support the sponsorship and create some magic to position Skype as a great way for families to share special moments, anytime, anywhere. It started with a Strictly Come Dancing judge at a London hospital in a dress and high heels and ended in Llandudno with a sprinkling of fairy dust and a liberal application of technology. Dynamo PR Dynamo Writes 3Doodler into the Kickstarter Record Books On a low budget Dynamo PR was tasked with launching 3Doodler, the world’s first 3D printer pen. Launching on Kickstarter, the in-house team hoped to raise $30,000 to allow them to put their technological invention into production. Using creative public relations alone Dynamo raised the total within 3 hours and 38 minutes. Through press in Wired, The Next Web, New Scientist, Fast Company and Mail Online the team has now smashed through $2m in pre-sales. With clear goals, this campaign shows the power of public relations and social media strategy to generate millions of dollars’ worth of worldwide sales.

The iZettle PR team and Fishburn Hedges, with The Crowd&I Plugging the lost payments gap iZettle, a ground-breaking mobile card-reading device, was launched in the UK, reaching an audience of over 17m and increasing sales by 425%. Hosting a packed media event, journalists and stakeholders were treated to a vibrant, interactive, pop-up market, demonstrating exactly what the product is about through the enthusiasm of first-hand testimonials. The event was a success, providing the platform to thrust iZettle into the media space. Supported by research revealing £283m of lost payments in Britain each year, it resulted in widespread coverage across national, trade and online publications in iZettle’s key press sectors: consumer, business and technology. Ogilvy Public Relations/London The Gnome Experiment How do you reach more than 350m people in 152 countries with a technology campaign about precision scales and accuracy in measurement; achieving an uplift in sales of 22%? By combining a little known gravitational fact with a garden gnome and creating the world’s first mass participation gravity experiment. Ogilvy PR/London took Kern from laboratories and schools into people’s daily lives. Millions learned about gravity, tens of thousands shared content and thousands volunteered to take part in the experiment.

The EE PR Team/Nelson Bostock Group/M&C Saatchi PR The Launch of EE – Britain’s first superfast 4G network

The launch of EE was a huge challenge and a real success. Launch a new company. Launch a new technology. Re-launch a corporate, Everything Everywhere, as EE – a fresh consumerfacing brand. And do it in the face of constant brand speculation and confusion created by competitors. Against this backdrop, the campaign delivered: 89% positive coverage, 76% public relations-influence over coverage, 41% share-of-voice compared to competitors and 10% prompted brand recall in one week through public relations alone. The launch helped create one of Britain’s most famous brands, exceeding all business expectations in the process. The Red Consultancy From nowhere to everywhere in three months The Red Consultancy’s campaign for RootMetrics, a US mobile network testing company which launched in the UK in Autumn 2012, resulted in partnerships with estate agent Zoopla, MPs and The Countryside Alliance. Through public relations alone, with no UK sales office or above-the-line spend, the campaign saw web traffic, app downloads and annual search targets smashed in the first quarter. Plus, within three months of launch, the first UK deal with a major mobile operator was signed, with other networks queuing up to meet RootMetrics. In the client’s words: “...this is absolutely due to the work of the Red team.”

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BEST USE OF MEDIA RELATIONS Macmillan Cancer Support World’s Biggest Coffee Morning Macmillan’s flagship fundraiser, World’s Biggest Coffee Morning, has been running for 23 years and encourages people to get together in September over coffee and cake and raise money for people affected by cancer. The public relations campaign targeted national and regional media, aiming to raise awareness of the World’s Biggest Coffee Morning and encourage new and existing supporters to host or attend a coffee morning on 28th September 2012. With an OTS of 251,332,554, the campaign was the most successful to date and helped raise over £15m for Macmillan. McDonald’s/Blue Rubicon This Is What Makes McDonald’s Research shows that the more people know about McDonald’s, the better they feel about it. This drove the company to open up to reappraisal. Highlights included transforming a Happy Meal promotion into an integrated campaign that drew praise from the Minister of Schools; securing a restaurant visit from the Deputy Prime Minister as new jobs were announced; supporting British farming through a new programme that is changing consumer perceptions around food quality. Consumer trust has reached an all-time high, a record number of people believe it’s a good employer and McDonald’s attracts 2,000 daily job applications.

MORE TH>N MORE TH>N Pet Insurance In 2012 Cow developed a campaign for MORE TH>N Pet Insurance which was hailed as a “virtuoso display of publicity”. Hinged on the theme of responsible pet ownership, the campaign involved four creative public relations tactics: a stairlift for dogs, a bedtime story for dogs (narrated by thespian Simon Callow), a national competition to find the greatest pet pad in Britain and a counselling service for humans… run by a dog. Together these standout examples of creativity resulted in 855m opportunities and have been used as a template rolled out by the RSA across Europe. Ogilvy Public Relations/London The Gnome Experiment

How do you reach more than 350m people in 152 countries with a technology campaign about precision scales and accuracy in measurement; achieving an uplift in sales of 22%? By combining a little known gravitational fact with a garden gnome and creating the world’s first mass participation gravity experiment. Ogilvy PR/London took Kern from laboratories and schools into people’s daily lives. Millions learned about gravity, tens of thousands shared content and thousands volunteered to take part in the experiment.

Transport for London (TfL), Olympic Delivery Authority (ODA) and M&C Saatchi PR Get Ahead of the Games The London 2012 Games meant UK transport networks faced unprecedented demand and public scrutiny. Effective media relations was a vital element of the successful ‘Get Ahead of the Games’ campaign, helping reduce demand at key road and public transport ‘hotspots’. It enabled TfL and ODA to meet their twin objectives – get all athletes/officials/ spectators to events on time; keep London and the UK moving and open for business. This boosted the reputation of TfL, London and the UK as a whole. Ahead of the Games, 48% thought transport would be managed ‘well’ or ‘very well’. Afterwards, it stood at a massive 94%. Unity The launch of Shwopping: For M&S Using 5 minutes worth of UK clothing waste usually destined for landfill (9,513 pieces), Unity transformed a London street to show how M&S planned to give old clothes a future through ‘Shwopping’. The street scene dramatically highlighted the problem of clothes going to landfill, but also creatively demonstrated future uses for old clothes, including becoming car insulation and even upholstery stuffing. The stunt, which also featured Plan A Ambassador Joanna Lumley, generated blanket coverage, got ‘shwopping’ trending within hours and drove people in their millions to shwop.

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BEST BROADCAST CAMPAIGN Barclays Bank The Customer Network Podcast Through innovative use of an interactive delivery mechanism, Barclays has created the Customer Network Podcast, a dynamic and compelling audio programme which uses proven broadcast radio production techniques to engage their audience and deliver key messages. The Podcast is a perfect fusion of inhouse creative talents and understanding of business critical messaging. Featuring colleagues dispersed across the country, it’s varied and fast paced with reporters, interviews, competitions and some great listener feedback! It’s versatile, accessible and judging by the feedback received, colleagues love it! GolinHarris & St John Ambulance St John Ambulance ‘Helpless’ campaign Up to 140,000 people die annually in situations where first aid could have given them a chance to live. After research revealed this equated to cancer deaths, St John Ambulance set out to equip the country with first aid skills. The campaign centred on a hard hitting film, supported by research, strong spokespeople, case studies and online assets, encouraging texts for a free guide. The campaign achieved 19 broadcast hits, including Daybreak, ITV News and BBC Breakfast, with more people seeing the film through earned media than bought. It saved four lives and generated over 20,000 guide requests.

markettiers4dc The View from The Shard

At 309.6 metres high, The Shard is the newest landmark on the London skyline. The View from The Shard is the new visitor attraction at the pinnacle of the building that opened to the public for the first time on 1 February 2013. Through a well-managed broadcast campaign, coverage of the opening event reached audiences across 117 different channels in 29 countries within just three hours of the ribbon being cut, positioning The View as a premium visitor attraction and a ‘hot ticket’ for 2013.

MSL London “We Can Rebuild Him” – Turning Bionic Vision Into A Reality

In the age of information overload, the public faces multiple misleading ‘miracle’ science stories every day. With scepticism at an all-time high, how do you cut through the clutter to communicate a true success story? Retina Implant tasked MSL London with creating a strategic media outreach campaign to drive awareness of its revolutionary sight-restoring technology. Using patient case studies, they developed a compelling approach that would take the story beyond the science pages of a newspaper and into the public arena. Leveraging the most powerful broadcasters, this campaign generated 300 minutes of airtime to a projected international audience of 86m. Ogilvy PR London Pandamonium in London! In 2012, Chengdu tasked Ogilvy PR’s broadcast and visual content team to develop and execute a strategic broadcast and digital campaign that would raise its profile on an international scale and bring more visitors to the Chinese city. Under the campaign banner ‘Panda Awareness Week’ the broadcast and visual content team delivered a media programme (where circulation reached over 794m) and a social media programme (that created 32m OTS), directly contributing to a 25% increase in visitors to the Chengdu Panda Base and supported a rise of over 300,000 visitors to the city in 2012.

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BEST USE OF DIGITAL Bell Pottinger Wired Fortnum & Mason – digitising a 300 year old brand

In February 2012, Bell Pottinger Wired was hired to help Fortnum & Mason, established in 1707, launch and maintain its social presence. By implementing an integrated digital strategy that spanned social media, search (paid and organic), content creation, blogger outreach, digital development and online public relations, it was able to reach more than 11.5m people online; increase year on year online sales by 57.12%; and generate a campaign ROI of 111:1 for the iconic British department store. British Red Cross I am a crisis – integrated digital campaign British Red Cross research showed that, whilst it was a well-recalled charity, there was low awareness of local UK services. The campaign supported their TV advertising (the hard-hitting ‘I am a crisis’ advert) with an integrated digital campaign to increase brand engagement, especially on social media, promoting awareness of these vital services and increasing service requests by 180% on the same time last year.

eBay Calling all iCans – eBay Heroes Awards

eBay’s European marketplaces business sponsors a peer-nominated awards called Heroes. Its purpose is to celebrate people who’ve contributed significantly to the goals of the business. Employee feedback in 2011 highlighted a number of issues, including a perception that the awards had become trivial, with no clear link to current business strategy. The response was to reinvigorate and relaunch them through a pan-European campaign aimed at re-engaging employees in terms of participation and enthusiasm. The result created a sense of prestige around the awards, with employees keen to nominate, honoured to be nominated and proud to win. Microsoft & 3 Monkeys Communications Brandon Generator Microsoft and 3 Monkeys brought a whole new meaning to immersive storytelling, which was not only beautiful and on a par with a traditional film but also showcased the stunning visual experiences possible through Internet Explorer 9. The world’s first socially-sourced animated graphic web series drove positive shifts in perception of Internet Explorer as an innovative brand, and the likelihood of use and recommendation over Google, plus critical acclaim from the film industry (Steven Spielberg and Simon Pegg).

Teesside University Teesside University Parents Portal The rise in university tuition fees has seen prospective students and their parents approach the university application process better focused than ever. Parents view each university critically, having greater expectations of the institution as a whole. Teesside has developed a parent portal to address this cultural shift. The portal contains a wealth of information to help inform parents who are supporting their child throughout their educational journey. It also contains a series of family interactive activities to help with decisions regarding routes throughout education and a range of family interviews, showcasing the experiences of others approaching this process. Transport for London, Olympic Delivery Authority and M&C Saatchi PR Get Ahead of the Games The London 2012 Games meant UK transport networks faced unprecedented demand and public scrutiny. Effective media relations was a vital element of the successful ‘Get Ahead of the Games’ campaign, helping reduce demand at key road and public transport ‘hotspots’. It enabled TfL and ODA to meet their twin objectives – get all athletes/officials/ spectators to events on time; keep London and the UK moving and open for business. This boosted the reputation of TfL, London and the UK as a whole. Ahead of the Games, 48% thought transport would be managed ‘well’ or ‘very well’. Afterwards, it stood at a massive 94%.

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BEST USE OF SOCIAL MEDIA Channel 4 Channel 4’s Utopia – Online Influencer Campaign Channel 4 press and publicity wanted to raise awareness and support on social media for new drama commission, Utopia. 30 personalised videos were created, each aimed at an individual online influencer, drawing content from personal information shared on social media profiles and introducing a character from the show, Wilson Wilson (played by Adeel Akhtar). The resulting, striking conspiratorial films hit many thousands of viewers but, more importantly, drew in a small number of highly-influential commentators to champion the show to the audience online. The series premiered above slot average. Environment Agency Using social media to save lives and protect property from flooding 2012 saw major flooding across England and Wales. The Environment Agency used social media across a range of communications initiatives to raise awareness of the risks of flooding. This included using social media to warn and inform communities at risk, to gather operational intelligence and to build trust. Techniques included building a network of on-the-ground representatives, a FloodAlerts Facebook application and a proactive flood action campaign. This work contributed to over 27,000 signups to the Environment Agency’s Floodline Warnings Direct service in 2012, helping to save lives and property.

Historic Royal Palaces Tower of London: the oldest timeline on Facebook The Tower of London’s 1,000 year history was put onto its Facebook timeline, allowing audiences to interact in the way they engage with their friends, and record their own lives. This “oldest timeline on Facebook” reached millions, online and off, for only £480. At heart it was a simple idea, beautifully executed. It was innovative digital storytelling, a creative way of achieving the charity’s aims and a successful launch of the unique social media approach of ‘time travel’. It was all supported by a cross-platform social media campaign, a traditional media campaign and a series of planned partner collaborations. Third City I am Stela One is an ethical consumer brand launched in 2005. In 2012, things got tougher for the brand and it needed to remind retailers and consumers of its positioning and help re-capture an audience of millions. This multi-phased, film-based campaign asked the nation to put themselves in the place of Stela, a 12-year-old girl from Kenya whose life has been transformed by a clean water project funded by One, and to pledge support. It harnessed the power of social media and celebrities, using a brand new tool, Thunderclap, to create a groundswell and reach millions.

Torfaen County Borough Council In the Depot Everyone loves talking about the weather, the snow, having a laugh and, of course, Elvis. But what really made Torfaen Council’s ‘In the Depot’ campaign the most talked about social media phenomenon during the severe winter weather of January 2013? This submission sets out the research, planning and evaluation that laid the foundations for the first-ever local government viral video and its extraordinary impact on public perception of council gritting teams across the UK! Vital Marketing Hobgoblin ‘British Pubs Need You!’

Vital positioned Hobgoblin as the consumer champion of its ‘British Pubs Need You’ campaign to halt the damaging beer duty escalator. Each year the government adds beer duty to every pint served, without customers noticing. Many industry trade bodies complained but had done nothing, so Vital unleashed the mischievous Hobgoblin to rattle cages and put beer duty high on consumers’ agendas. Vital played the role of key advisor to the launch of an e-petition that was one of only 16 to reach over 100,000 signatures, gaining a 3-hour debate in Parliament to go some way towards influencing political policy.

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BEST EXTERNAL PUBLICATION O2 and Blue Rubicon The Data Dialogue Like many companies, O2 handles large volumes of data about its customers every day and wanted to help them understand more about the data held on them. But first it needed to understand how customers feel about sharing personal information. To do this, O2 partnered with Populus and Demos, to undertake the UK’s biggest ever study into consumer attitudes towards data sharing: The Data Dialogue. Since launch, the report has been received by over 2,500 stakeholders in government, business and media. It provides a platform for media engagement and played a key role in O2’s data strategy for 2013. Staffordshire County Council Your Staffordshire Magazine Staffordshire County Council’s flagship external publication, Your Staffordshire Magazine, is sent to 386,000 homes and businesses four times a year. In 2012 it was revamped to focus more on audiences, making it more relevant to Staffordshire people, with a strong graphic style, informal language and local stories featuring real residents. Positive perceptions of the magazine are now strong, with 63% of residents reading it and 74% of the audience considering it to be good value for money.

The Co-operative – Midlands, The Midcounties and The Southern Societies The Co-operative Magazine This is a multi-faceted, yet cost-effective, publication, which reflects the Co-operative’s customer base and the underlying values of the business. The project highlights three co-operative societies which really do practice what they preach and the result is a publication which punches well above its weight. The Co-operative Magazine includes an impressive amount of content tailored to the local community, as well as mouthwatering recipes, and research indicates that the editorial team has developed a winning formula as far as the publications’ readers are concerned. The Regenda Group Making Housing Affordable in the 21st Century – the new Regenda Corporate Plan The Regenda Group launched a new corporate plan in the autumn of 2012, the content of which was extremely innovative. It sought to increase the Group’s commercial activity and use this to support the social purpose of the work it carries out. To reflect the innovative nature of its content, an eye-catching and imaginative format for the plan was developed as a digital “pop-up book”. The nature of the product, as well as its content, ensured a wide range of stakeholders read and absorbed its content, and it prompted many of them to contact Regenda to discuss its plans further.

Tods Murray Firm Profile

A key element of the business ritual of handing over corporate literature as part of meetings at Tods Murray is the Firm Profile publication. This gives a flavour of who Tods Murray is and what they do. However, this publication was not fit for purpose in look and style and, vitally, did not give staff confidence at meetings. A thorough and rigorous re-launch of the publication was conducted. It has now become a cornerstone of client and prospective client meetings. Instead of being a necessary evil for staff, they now actively request copies when meeting contacts as they have seen the tangible results for themselves. Yellobelly Design & Marketing/ Foundation East Foundation East Annual Review Foundation East and Yellobelly produced an annual review with a difference: a 15-month desktop calendar featuring business case studies as well as the mandatory financial accounts, designed to recruit new members, raise awareness among key local stakeholders and inspire small business owners to apply for funding, as well as highlight the important role each employee plays internally. The resulting striking piece of design, increased the number of enquiries received and number of applications for funding. The marketing team uses it to generate interest from key stakeholders ensuring shelf-life is much longer than the traditional annual review.

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BEST INTERNAL PUBLICATION British Airways Inside Track – the daily newsletter for British Airways staff during the London 2012 Olympic and Paralympic Games

How do you ensure 38,000 British Airways employees feel part of the London 2012 Games, when they are hard at work? As a tier one sponsor of the Games, British Airways wanted to make staff feel a part of it all, wherever they were in the world. They wanted to ignite staff pride, highlighting BA’s sponsorship of the Games. They wanted to bring events at BA-sponsored Park Live into the BA workplace. The solution was creating the daily newsletter, Inside track. East Coast and scarlettabbott Coastlife When 91% of colleagues read a new employee newspaper and all rate it, it’s a winning formula! In early 2012 East Coast, as part of its internal communications strategy, decided to launch a colleague newspaper to complement existing communication channels, which mainly focused on business-led news. The newspaper had to be completely fresh and different, publicising the employee’s view of working at East Coast, their personalities and lives outside of work. Coastlife does all of this and more. It’s engaging, exciting, motivating and inspiring colleagues across the company, and everyone’s talking about it.

Gatwick Airport/beetroot Your Magazine Your Magazine is much more than just a printed publication. With a thriving staff editorial group at its heart, it has become a development opportunity, a community and a credible mouthpiece for the workforce. Its design and editorial approach ensure it is easy-to-read and accessible, while its new social media presence, video and intranet links take content far beyond the printed page. A recent reader survey shows that, since being relaunched in 2012, it’s been an instant hit with staff across the airport. London Underground and beetroot on the move (otm) otm’s remit is very simple: to inform and engage with the employees of London Underground and London Rail. Whether the reader is a train operator, customer service assistant, signal operator or strategic planner, he or she will find something of interest in the magazine. otm is unashamedly two-way in its approach, encouraging debate, stimulating feedback and running a highly-popular, monthly letters page. Crisply written copy, outstanding photography and intelligent design make otm a must-read publication for many employees, as demonstrated by the impressive findings from the readers’ survey carried out in autumn 2012.

Ofgem Energise Energise is a quarterly internal publication produced, written and designed in-house for Ofgem, Great Britain’s energy regulator. In just a year Energise has become one of their key internal communication tools. It’s not just a way of communicating corporate messages and energy policy. It’s a way of helping Ofgem’s 700 staff, located in Scotland, England and Wales, communicate with each other. Energise is produced to the same standards of writing, photography and design that you would expect to find in a consumer magazine. Each issue features a variety of contributors from across Ofgem, at all grades and from all divisions. Royal Mail Celebrating an Olympic achievement Courier is Royal Mail’s employee newspaper. With a readership of more than 200,000, it’s one of Europe’s biggest internal publications. In September, Courier reflected the pride the company felt in the Olympics. The issue was packed with more than a hundred stories from employees involved in the Games. It used Augment Reality and QR codes, ideal for a mobile workforce with smartphones. It came with a souvenir wall chart of every gold medal stamp, which was so popular it was put back on the presses. In research across more than 5,000 readers, employees said it was their most valued channel.

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BEST EVENT Edelman Experience Halo

In a world where video games generate more revenue than the biggest Hollywood blockbuster films, what does it take to launch a AAA video game like Halo 4? Something huge. The idea? Xbox becomes the first brand to ever transform an entire country. For 24 hours, Edelman London took a production team of 60+ and transformed Liechtenstein’s most iconic landmarks, taking 70 media, bloggers and super fans on an enthralling three-hour journey through a real-life replica of the iconic Halo 4 universe. Frank PR Enough Food For Everyone...If Launch Event On 23 January 2013, 1,500 people gathered at Somerset House in London for one cause. Despite the Siberian weather conditions, the audience of top celebrities, media and charitable organisations, assembled to participate in an historic event. The iconic building was lit up by the world’s first twitter-powered projection to launch the “Enough food for everyone if” campaign. Tweets from the stars, including Rita Ora, Piers Morgan and Stephen Fry, urged world leaders to tackle hunger and address the shocking fact that, in the short time taken to show the animation, 52 children around the world would die from malnutrition.

Kazoo BT London Live, BT House and BT Vision Stage To highlight BT’s sponsorship of the Olympic Games, they sponsored BT London Live which created entertainment hubs at Hyde Park, Victoria Park and Trafalgar Square, where people could enjoy the games for free. Central to BT’s sponsorship was BT House and the BT Vision Stage, an area where all consumers could experience BT’s services, meet Olympians and enjoy live music. During the 17 days over 1.4m people visited one of the BT London Live venues, over 130,000 people engaged with BT products in BT House, and mass consumer coverage was generated across key national and consumer titles. LDR LONDON Pick Your Own Strawberries Pop-up In the summer of 2012, LDR LONDON was charged with the task of deploying a creative and unique brand event for BLOOM London Dry Gin. To confidently communicate the point of difference of this Challenger brand against market leaders, building brand memorability was key. BLOOM is a premium London Dry Gin inspired by the English countryside, infused with honeysuckle, pomelo and chamomile. It is best served with one of Britain’s finest fruits, the strawberry. To educate target consumers on how to drink BLOOM, LDR LONDON brought the idyllic English countryside to the city – a Pick Your Own Strawberries pop-up.

The Royal British Legion London Poppy Day With the generous support of HM Armed Forces, the Legion invited two thousand uniformed personnel, and their supporters, to the capital for London Poppy Day, the largest and most ambitious street-collecting event of its kind. Collectors raised a staggering £815,000 in 12 hours for The Royal British Legion’s Poppy Appeal, helped along by activities such as 17 military bands, Military Wives Choir ‘pop up’ concerts, a Royal Navy Ship, a travelling Routemaster bus and an RAF Spitfire. This unique event raised smiles as well as money, giving Londoners a rare opportunity to meet and thank Service people. Transport for London (TfL) Heritage Steam Train event for London Underground’s (LU’s) 150th Anniversary

TfL’s in-house public relations team delivered a strategy to celebrate the Tube’s 150th anniversary, celebrating the rich heritage of the Tube as well as looking to the future, and made the case for investment to upgrade the Tube and support economic development and growth in London and across the UK. An event featuring a restored heritage steam train, retracing the original 1863 Tube journey, was the centrepiece of a highly successful campaign, stimulating acres of positive coverage and boosting London Underground’s reputation. The campaign propelled the organisation’s brand momentum to a record high, surpassing the previous high of the 2012 Games.

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OUTSTANDING YOUNG COMMUNICATOR Blair Metcalfe Ogilvy Public Relations/London Blair has risen rapidly to Account Director at OPR/London. His hard work, reasoning and understanding of clients’ businesses has contributed to multiple awards, increased Ogilvy PR’s profile and expanded its portfolio. Going above and beyond his role, Blair has spearheaded interdisciplinary campaigns to integrate cross-practice across Ogilvy’s marketing divisions; become Ogilvy PR/London’s first Corporate Digital Strategist; created collaborative cloud-based tools enhancing crosspractice integration; developed unique media and crisis products building new revenue streams; voluntarily assisted companies in accessing new markets harnessing Ogilvy’s international network; and developed and led the UK’s much awarded public relations campaign – The Gnome Experiment. Gemma Griffiths MCIPR The Crowd &I The public relations profession is experiencing profound change with a concerted movement towards measureable standards of professionalism. Gemma prides herself on being amongst those that are actively pushing the industry forward. Her contributions are made through her work at the CIPR, which includes developing best practice guidance for social media and Wikipedia, and by building an outstanding consultancy (The Crowd &I) that is developing firstclass consultants and achieving rapid growth. The consultancy grew by 70% from 2011 to 2012 and retained four clients (three of which were recently named amongst the hottest start-ups in Europe by Wired magazine).

Jack Kelly MCIPR National Express Jack’s experience of policy and politics has helped create a hybrid communications strategy at National Express targeting the media and stakeholders. Alongside proactive communications he handles around 70 reactive media inquiries a month, as well as maintaining regular contact with senior stakeholders and staying abreast of policy developments. Jack’s communications strategy focuses on six campaigns based on National Express’ key commercial and operational needs. He has also implemented a new stakeholder engagement strategy underneath this to ensure that National Express has touch points from every level of its organisation into every relevant level of local government, business and media. Maria Shopova Sermelo Maria has always been passionate about how communications can help organisations achieve their goals, create trust and build bridges between cultures and geographies. She has lived and worked in four countries and sees herself as a well-rounded public relations professional, who is able to build long-lasting relationships with clients by providing trusted advice, in addition to best in class award winning services. Maria is a strong believer that an understanding of business functions enhances a consultant’s capability to provide creative communications counsel and has recently completed an Executive MBA at London Business School.

Nicki Williams DeVries SLAM In less than seven years Nicki has risen from trainee to associate director at DeVries SLAM. She heads up the largest account, Zippo, a global account which she’s taken from a four market programme to 13, with a budget of almost $5m. As a passionate believer in the global community she was promoted into a prominent role in the newly formed DeVries SLAM, where she is its driving force. On a local level, her love of public relations sees her act as a consultant to start-ups, providing them with an understanding of its benefits in building a brand. Richard Eccleston West Midlands Police Since becoming Birmingham’s communications officer for West Midlands Police, Richard has continually tried to find new and innovative ways to communicate to one of the most diverse communities in the country. From the disorder and riots in 2011, through the Olympic Torch relay and Queen’s visit in 2012, he has updated local people via a variety of communication media. Richard’s creativity has seen audiences grow massively, with a number of innovative ‘firsts’, including a forensic tweet-a-thon that gained international media coverage and he was the first to tweet live from a drugs raid in the city.

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OUTSTANDING FREELANCE PRACTITIONER

Hilary Berg MCIPR, Chartered Practitioner Hilary Berg Consulting As a Chartered public relations practitioner, Hil launched her freelance business in 2010 with the aim of helping communities to help themselves. She transfers skills learned in PLC Boardrooms to community businesses, helping them to ‘punch above their weight’ in communications. She works to drive positive social change, with clients ranging from public and third sector organisations to fledgling social enterprises. Over the last three years, Hil has supported over 100 community businesses and three schools, as well as acting as a Trustee and Board Communications Champion for three charities.

Julian Christopher MCIPR Footprint Public Relations In a period where budgets in his target corporate/B2B markets have been badly hit, Julian has maintained/enhanced his client base/fee income over the long term by demonstrating more clearly than ever the value of targeted communications. Julian’s success is based on consistent client retention, delivering on promises made and directly supporting clients’ commercial objectives through proactive, strategic public relations campaigns. He has moved clients towards making more/better use of new communications techniques alongside more traditional and enduringly successful media relations activity. Overall, Julian has retained a profitable, high quality client portfolio of which larger agencies would be proud.

Jeff Robinson Jeff Robinson PR Jeff’s PRide Award-winning boutique marketing consultancy delivers bespoke, cross-media campaigns for creative industries in Northern Ireland. His fiveyear old company represents some of the biggest artists and events in the creative industries and promotes live events with the world’s finest artists. The outstanding Freelance Practitioner category is very important for the company as it will help them to expand into different markets and put creative industries in Northern Ireland on the map. It’s a very exciting time for the country and he would be very proud to win this award.

Kimberley Gray MCIPR Gray Matter PR Kimberley is a freelance consultant of more than 15 years, specialising in business to business public relations. She works for a combination of direct clients and agencies. This award entry demonstrates her work with Transform Communications for a psychometrics client, the Psychological Consultancy (PCL). It is a great example of how a public relations programme can drive a whole marketing programme for an SME and has produced some high profile coverage in nationals, HR and business titles. The programme has ‘opened doors’ for PCL, helped develop some strategic partnerships and positioned the company as a thought-leader in risk management.

Paul Maguire MCIPR Magnite PR Paul set up Magnite PR to deliver great work with measurable results by being restlessly ambitious for his clients and himself. Operating a freelancer business model, he calls upon a hybrid, flexible team of trusted part-timers and freelancers to keep fixed costs to a minimum, be responsive to client needs and offer integrated support. Set up at the height of the recession, with no clients, external investment, website or base, today Paul operates profitably from a modern office with a growing portfolio of clients and has been shortlisted for five regional business awards, including Real Life Entrepreneur. Jo Gilham Wild Bee PR Jo is dedicated to her clients and passionate about public relations since it brings together her love of writing, creativity and strategic thinking. She specialises in securing high profile, cost-effective, persuasive coverage for a fraction of the budget of traditional advertising. This gives an outstanding return on investment for clients during difficult economic times. Building positive relationships with journalists helps her to gain major placements across the national press and lifestyle magazines for her clients. A good contact enabled her 2012 highlight; launching a kitchen product at the Good Housekeeping Kitchen to over 100 journalists with a GBBO winner.

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OUTSTANDING SMALL CONSULTANCY Holistic Holistic is a public relations and marketing consultancy, specialising in property and the built environment. With a vision to be the most sought after communications consultancy in its sector, it takes a strategic and holistic approach to add value. The whole team regularly meets to brainstorm creative ideas that will help clients stand out in a highly competitive market. It also takes an active role in the property industry to share public relations and marketing knowledge, drive growth and meet new contacts for the benefit of its clients. Its approach has resulted in a high client and staff retention rate. iNHouse Communications iNHouse is a politically-savvy communications agency. They have an impressive track record, counting Boris Johnson’s winning mayoral campaign of 2008 amongst their successes, and a varied and extensive client list ranging from not-for-profit organisations to major international companies. Their top-class team has years of experience working with major corporates, leading politicians and journalists, enabling them to provide an integrated approach to public relations, public affairs, marketing and event management. They pride themselves on delivering innovative, on-budget campaigns including informed engagement programmes, high-profile press coverage, social media strategies, up-to-the minute political monitoring and award-nominated event management.

Propel Technology

Propel is growing and has big plans. Already one of the most respected public relations consultancies in automotive and motorsport technology, it is expanding into complementary sectors by developing its ‘virtual public relations and marketing department’ offer. Having grown from two to six people in just three years, they have several multi-year and annually-retained contracts, reflecting the upselling of a broad range of services and various international public relations successes. Campaigns such as the new Formula 1 technology-derived medical device, highlight how they excel at finding ways to propel clients’ technologies into the spotlight. Rochester PR Group Rochester PR is new (founded November 2011), successful and different. They specialise in clients who have never used public relations before, or who are originally from outside the UK and are either setting up or trading in the UK. They are profitable and have generated over half a million pounds of turnover in just 15 months of trading. They are passionate about their clients, their business, their profession and their team. They trust one another and invest in the team’s professional development. They enjoy what they do and do it with style and skill.

Sermelo Our new era of communications doesn’t only need new tactics; it needs strategic thinking and innovative methodologies to track and measure success. We must also learn to answer the most important question we will be asked: what is the return on relationships? Sermelo, which is Latin for conversation, seeks to address this question and narrow the trust deficit that is increasingly evident between corporations and society. In its first three years, Sermelo has established an impressive client roster and consistently achieved double digit growth. Umpf

Within three years, Leeds-based Umpf has established itself as a leading UK public relations and social media agency, winning major brands such as Warner Bros and GE. Turnover has increased exponentially and all but one of its current clients has been a referral. Umpf has collected 17 industry awards, including a 2012 CIPR Excellence Award; Top Ten UK social media agency; and 2012 Outstanding Small Consultancy “... trailblazing ahead of its peers”. A recent client campaign was a double CIPR PRide Gold winner, acclaimed by Ed Miliband and backed by the Labour Party, and helped the client win a Queen’s Award.

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OUTSTANDING IN-HOUSE PUBLIC RELATIONS TEAM Alzheimer’s Society

Alzheimer’s Society works hard to bring dementia out of the shadows. Through the media they set out to break down the stigma that surrounds the condition and get people talking. They wanted to become a major player with stakeholders, Government and the public. Three years on, dementia is a personal priority for the Prime Minister and Secretary of State and a regular topic on programmes such as Today, BBC Breakfast and Daybreak. This is the result of a hard working press team with the perfect mix of passion and professionalism. eBay How do you tell the story of the next commerce revolution when you’re famous for creating the last? eBay has changed and its communications team is at the forefront of its transformation. Fully integrated across disciplines, they deliver rock-solid results against demanding targets and hold themselves to account. 9/10 staff believe in the brand, 700 articles are positively influenced each month and half of all coverage lands a brand transformation message. The British Fashion Council calls them a credible partner, FT calls them when it needs a quote on mobile technology, and customers call eBay the place they want to shop.

Environment Agency The Environment Agency provides a communications service to over 10,000 staff, spread across the country from Cornwall to Cumbria. They work together to change attitudes and behaviours to achieve the right environmental outcome. Working closely together is crucial, especially at times of crisis. Last year alone saw 12 flooding events, plus a drought and numerous pollution incidents. With a statutory duty to inform the public on issues such as flood risk, and with constraints on spending, communication professionals in the Agency have had to prioritise resources where they’re most needed without losing the confidence of the public, businesses and government. Irwin Mitchell Irwin Mitchell has sought to use public relations to position it at the forefront of changes in the legal sector. Their objective is to showcase the expertise on offer at Irwin Mitchell to both businesses and the general public, to raise awareness of the firm and bring clients into the company. The in-house team is well respected internally, enabling the team to expand, and consistently overachieves with quality media coverage, increasing year-on-year. They are seen as ‘go-to’ contacts for news and comment for all media, with calls daily from regional and national contacts asking them for stories.

Staffordshire County Council

Staffordshire County Council’s communications team has been affected by unprecedented change, experiencing numerous restructures, new council leadership and a radical rethinking of how they serve their communities. They’ve emerged leaner, sharper and more focused; their quality uncompromised. They meet targets and improve metrics, but still believe they can do better. Their media and marketing professionals work together offering audience-led, outcome driven strategic advice to council colleagues, partners and stakeholders. They have an integrated campaigns perspective and it is producing results. Transport for London As the capital’s integrated transport authority, TfL’s goal is to deliver transport that secures London as a world-leading city, making life in the capital better, keeping it working and supporting economic development and growth. Like London, the team blends cultures, backgrounds and ages, harbouring a wealth of knowledge and experience from public relations and journalism to frontline transport operations. Whether supporting London’s 2012 Games to campaigning for funds to deliver Crossrail and Tube upgrades; or launching London’s newest forms of transport and celebrating the 150th anniversary of the world’s oldest Underground network, TfL’s Press Office is at the heart of it all.

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OUTSTANDING PUBLIC RELATIONS CONSULTANCY Blue Rubicon Blue Rubicon’s commitment to new thinking, insight-driven campaigning and long-term investment in people and skills has seen it weather the storm of public sector cuts and deep recession to secure 35% income growth and unmatched recognition among its peers. With clients including McDonald’s, O2, British Gas, Shell, Unilever, Mondelez, MasterCard, Coca Cola, Facebook and eBay, their class-leading client base has provided a platform for global expansion. A restless heart at its centre will see them move into new areas and new disciplines in the years to come, with the objective of remaining a class-leading agency that pushes constantly at industry boundaries.

Pagefield Pagefield was established in September 2010 by Mark Gallagher, with a mission to combine the best of in-house and consultancy experience to deliver what clients really want: an agency that genuinely understands their needs and will live up to the promise of the pitch. Their promise is to provide clients with outstanding senior, strategic counsel combined with flawless tactical implementation delivering seamlessly integrated campaigns and measurable results. In two and a half years, Pagefield has become one of London’s fastestgrowing agencies. In 2013 they expect to be placed within the top 50 public relations agencies in the UK.

Tangerine PR In 2002, Tangerine was created to prove it’s possible to run an ethical AND profitable public relations company. Ethical means treating clients, community and colleagues with honesty, courtesy and respect. Every ‘Tangerine’ plays a key part in setting and achieving company goals, which are reached by working in true partnership with clients and other business partners. Ten years on, Tangerine has shown growth annually and 2012/13 was exceptionally positive with 35% growth and 22% net profit. They gained 20 new clients (including Peugeot UK, E.ON, British Gypsum, Michelin and AGA Cookshop), grew nearly all current clients and welcomed 16 new ‘Tangerines’.

GolinHarris

Pegasus

Unity

Founder, Al Golin, has a saying: ‘fix it before it breaks’. So, after 50 successful years, GolinHarris did. Tearing up the traditional agency model in 2011 and adapting to the complex new world of communications, they re-launched as an agency for the future. They’ve since been named agency of the year twice by their peers, won awards for innovation, acquired new specialisms, added more than 32 new clients, grown UK revenue by almost 20% and made their clients and employees happier than ever.

Pegasus’ mission is to enable private and public sector clients to inspire positive health behaviour change through truly integrated, memorable campaigns. They offer a deep understanding of how consumers think about health and what influences their decisions on products, services and brands. Over the last three years Pegasus has achieved significant growth, with fee income rising from £2,751,459 to £4,500,000 (a 63% increase since 2010), winning several high profile clients and continuing to achieve commendable organic growth, with 40% of clients partnering for over four years. Pegasus is dedicated to providing a positive workplace with a good work life balance.

We’ve had a good run! Great growth in terms of income and clients, strong client and staff retention and numerous campaigns to proud of.

SPONSORS AMEC The International Association for Measurement and Evaluation of Communication (AMEC) is the global trade association for communications research and measurement. AMEC’s purpose is to educate the public relations community internationally in the business benefits of using measurement. Its European Summit in Madrid from 5-7 June will bring more than 45 expert speakers to Spain. http://ameceuropeansummit.org ComRes ComRes is an international market and opinion research company specialising in reputation, public policy and communications research. ComRes employs a highly trained team of experienced analysts with real-world knowledge of communications. We provide multi-market reputation measurement; help clients manage international risk, test communications and campaign strategies and messaging, and conduct thought leadership research. www.comres.co.uk CorpComms The only monthly publication targeted at the in-house communicator. Written in a lively and engaging manner, the magazine offers advice and informative articles on a range of topical subjects from social media, brand management and sponsorship, to corporate and social responsibility schemes. www.corpcommsmagazine.co.uk Croner As communications professionals you’re experts in employee engagement. Croner are the experts in HR and health & safety. We have been helping businesses of all sizes through our market leading products since 1948. Our services and solutions range from 24/7 business advice to software and consultancy. For more information on how we might help you, email partnership@wolterskluwer.co.uk www.cronersolutions.co.uk

FOX FOX is your single source marketing solution providing an easy, convenient service under one roof and saving you time and money, whatever the strategy or budget. Our services include Design, Promotional Merchandise, Exhibition Stands, Direct Mail, Print, Storage and Distribution. For more information call us on 01892 617999. www.foxprintservices.co.uk Hiscox Professional Indemnity Insurance Hiscox has over 10 years’ experience working with marketing and media professionals and provides a professional indemnity insurance specifically designed for this industry. CIPR members save 10% on Hiscox’s standard rates. Hiscox also provides travel insurance to members at a preferential rate. Terms and conditions apply. www.hiscox.co.uk/cipr MediaFiler Buried under an ever growing mountain of photos, videos, PDFs, documents, presentations and images? MediaFiler is the new generation of low-cost, lightningfast Digital Asset Management solutions for managing, archiving, viewing, sharing and distributing all types of digital files. Today’s essential tool for all high-tech PR and marketing departments. www.thedigitalassetlab.com Newspress Newspress, the motor industry’s dedicated press information delivery service, is 40 this year. Established in 1973, Newspress invented centralised management of press materials for the motoring sector and now delivers over 2 million press release views each year. More recently it has added operations in the USA, Ireland, Belgium, Netherlands and Spain. www.newspress.co.uk

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Precise Precise is a business information group. We deliver our unique range of media monitoring and media analysis services and software applications to public relations, marketing and media professionals across organisations of every type. We employ over 400 people, researchers, analysts, editors, consultants, technical development and support teams, in the UK and the USA. www.precise.co.uk PRWeek Is the definitive voice of the UK public relations industry and essential reading for all public relations and communications professionals. www.prweek.com redbrand live! redbrand live! is expert in audio-visual production and communication. We know experiential. We design presentation. We support conferences and events throughout the UK with superb content for great awards nights! And now we are partners with Specialist Speakers – foremost in both celebrity and in specialist speaking performers. www.redbrandmedia.com Reputation Institute Reputation Institute is the world’s leading corporate reputation consultancy. Our time tested, proven methodology enables clients to make business decisions that build and protect reputation capital and drive competitive advantage. We provide best-in-class reputation advice to empower confident decision making, allowing our clients to achieve their corporate objectives. www.reputationinstitute.com

Specialist Speakers Specialist Speakers: the UK’s premier speaker bureau for communicators and for the public relations industry. Serious speakers from the worlds of politics, business, commerce, digital and current affairs – as well as hosts, MCs and afterdinner performers from the world of entertainment, TV and media. www.specialistspeakers.com ST16 ST16 specialise in creating influential and engaging video content that people want to share. We work with discerning brands and organisations that recognise the value of seeding and targeting video. If you want award winning content, researched, created and distributed to give results, we would love to hear from you. www.st16.co.uk The Communication Directors’ Forum The communications industry’s premier networking, learning and client: agency meeting event. From 09-12 October 2013, inhouse practitioners and the UK’s best agencies will come together on board P&O’s ship Aurora to initiate new relationships, discuss fresh ideas and debate best practice. For further details on attending please contact Kirsty Brown on 020 8487 2208 or kbrown@richmondevents.com www.cdforum.com Venuefixers Venuefixers is responsible for all aspects of venue sourcing, from major events such as the CIPR Excellence Awards, through to training events and accommodation bookings. By doing all the hard work and providing multiple options with availability within budget, Venuefixers can save you valuable time and money. Call us on 07870 832425. venues@venuefixers.com

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CHARTERED INSTITUTE OF PUBLIC RELATIONS The Chartered Institute of Public Relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of the profession, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a Code of Conduct, developing policies for communications professionals, representing its members and raising standards through education and training. For further information visit the CIPR website at www.cipr.co.uk

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