CIRCUIT MAGAZINE ISSUE 55 By: Radoslav Savkov
In the last decade, social media has grown in popularity and importance than most companies risk management capabilities can handle. Between 2012 to 2013, the number of social-network users around the world rose from 1.47 billion to 1.73 billion, an 18 percent increase. More than 72 percent of all Internet users regularly access social networking sites and, in the UK and US alone; people spend respectively 13 and 16 minutes every hour using social media. More importantly is the take-up of social media by businesses around the world. Among Fortune
500 firms, 77 percent now have active TwitterŽ accounts; 70 percent have Facebook's pages, and 69 percent have YouTube™ accounts. In the last decade, social media played one of the most significant impacts on the development of crisis management. The ability of the social media to connect
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