CIRCUIT MAGAZINE ISSUE 55 By: Denida Zinxhiria Grow
Since social media has become so much a part of everyone’s daily activities and many use it as a way to promote their services, speak their mind and/or interact with others, companies who either have or utilize a social media presence need to also protect their brand and reputation from the online “acts” of their own staff/personnel. An all too commonplace example: John X works for security company Y and during his social media networking, he posts about his clients, where was he flying to, he speaks about how he is being paid, how much he makes, becomes rude with another colleague with whom he disagrees, he bullies him, etc…
his own, there is nothing wrong and no harm done. WRONG. Anyone who works for you and has his work title/position linked to your company, represent your brand and is responsible for your reputation and can also be a liability for you and considered as the weak link of your company or someone who’s online activities are such that Now, someone may think, your competitors can and an alarming number use it against you. A bad of people do, since John security operative working X is not networking from for you shows the public the company’s Y social how low your standards media account but from may or may not be and
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