2019-2020 Carrollton City Council Strategic Goals

2019-2020 STRATEGIC GOALS

Financial

To build and maintain a consistently thriving and diverse financial base while being outstanding stewards of City resources Strategies: • Increase the sales tax base • Attract new businesses • Allocate resources for optimal results • Increase the property tax base • Leverage opportunities around transit-oriented developments • Prepare financially for a potential economic downturn

Customer

In each interaction, deliver a comfortable, informative experience where every customer feels valued Strategies: • Improve accessibility to the services we provide • Improve the perception and reputation of our brand • Ensure that we are culturally inclusive and responsive

Process

Our processes enable us to deliver highest-quality, most expedient, and friendliest service every time.

Strategies: • Establish a process for integrated, cross-functional, business planning and execution • Judiciously invest in technology to improve our effectiveness and efficiency

Culture/ Employee

Our people are empowered and trusted to work as a team to deliver exceptional service.

Strategies: • Ensure that all City employees embrace and exemplify the Council Vision • Ensure City employees have the resources necessary to do their job • Attract and retain outstanding employees by investing in the professional development of City employees

Our Vision for Carrollton:

To be the community that families and businesses want to call home

2019-2020 Carrollton City Council Standing l-r: Councilmember Steve Babick, Deputy Mayor Pro Tem Frances Cruz, Councilmember Pat Cochran, Councilmember Mike Hennefer, Councilmember Glen Blanscet Sitting l-r: Mayor Pro Tem Young Sung, Councilmember John Sutter, Mayor Kevin Falconer, City Manager Erin Rinehart

Mayor and City Council | P.O. Box 110535, Carrollton, Texas 75011-0535 972-466-3001 | mayor.council@cityofcarrollton.com | cityofcarrollton.com/council