ART IN PUBLIC PLACES FUND

2021

STRATEGIC INITIATIVES

Quality of Life- Plan, design, implement, and maintain improvements to cultural and recreational facilities, and programs to enhance resident and visitor satisfaction.

Financial Responsibility- Promote fiscal stability by increasing efficiencies, mitigating costs, identifying new revenue opportunities, and exploring internal and external financial partnerships.

GOALS

Increase Sunday–Wednesday hotel room nights.

Determine appropriate spending levels for event support and sponsorships.

Develop strategic partner alliances to promote Edmond to visitors.

Increase visibility through www.VisitEdmondOK.com, social media, Travel OK, Google, TripAdvisor, Yelp, Etc.

PERFORMANCE MEASURES

Host quarterly hotel meetings with Edmond hotel general managers and directors of sales to collaborate and discuss upcoming events and conferences. Promote Edmond to potential visitors through ads, travel shows & associations.

Regularly speak at professional meetings to inform and motivate partners about Edmond Tourism and cultivate strategic alliances.

Distribute Event Support Program applications to area event directors to apply for funding. Meet with the tourism board of directors to review applications and reward funds.

2022

STRATEGIC INITIATIVES

Quality of Life- Plan, design, implement, and maintain improvements to cultural and recreational facilities, and programs to enhance resident and visitor satisfaction.

Financial Responsibility- Promote fiscal stability by increasing efficiencies, mitigating costs, identifying new revenue opportunities, and exploring internal and external financial partnerships.

GOALS

Promote Edmond as a premier visitor destination.

Increase Visit Edmond’s financial resources and support for events coming to Edmond.

Develop marketing plan.

PERFORMANCE MEASURES

Performance measures include promoting art on Visit Edmond’s social media, email newsletter and website, collaborating with eight departments on a wayfinding plan and RFQ, partnering with the Oklahoma Tax Commission to collect lodging tax from hotels and short term rentals following approval by the Visit Edmond Tourism Advisory Board and City Council, updating the Visit Edmond Grant Program as needed, and implementing digital media and social media advertising.

ORGANIZATION CHART

STAFFING (FT-PT-S)

CURRENT YEAR YEAR 2022 YEAR 2023 YEAR 2024 YEAR 2025 YEAR 2026

4-0-0 4-0-0 4-0-0 4-0-0 4-0-0 4-0-0