2021
2022
STRATEGIC INITIATIVES
STRATEGIC INITIATIVES
Quality of Life- Plan, design, implement, and maintain improvements to cultural and recreational facilities, and programs to enhance resident and visitor satisfaction.
Quality of Life- Plan, design, implement, and maintain improvements to cultural and recreational facilities, and programs to enhance resident and visitor satisfaction.
Financial Responsibility- Promote fiscal stability by increasing efficiencies, mitigating costs, identifying new revenue opportunities, and exploring internal and external financial partnerships.
Financial Responsibility- Promote fiscal stability by increasing efficiencies, mitigating costs, identifying new revenue opportunities, and exploring internal and external financial partnerships.
GOALS
GOALS
Increase Sunday–Wednesday hotel room nights.
Promote Edmond as a premier visitor destination.
Determine appropriate spending levels for event support and sponsorships.
Increase Visit Edmond’s financial resources and support for events coming to Edmond.
Develop strategic partner alliances to promote Edmond to visitors.
Develop marketing plan.
PERFORMANCE MEASURES
Increase visibility through www.VisitEdmondOK.com, social media, Travel OK, Google, TripAdvisor, Yelp, Etc.
Performance measures include promoting art on Visit Edmond’s social media, email newsletter and website, collaborating with eight departments on a wayfinding plan and RFQ, partnering with the Oklahoma Tax Commission to collect lodging tax from hotels and short term rentals following approval by the Visit Edmond Tourism Advisory Board and City Council, updating the Visit Edmond Grant Program as needed, and implementing digital media and social media advertising.
PERFORMANCE MEASURES Host quarterly hotel meetings with Edmond hotel general managers and directors of sales to collaborate and discuss upcoming events and conferences. Promote Edmond to potential visitors through ads, travel shows & associations. Distribute Event Support Program applications to area event directors to apply for funding. Meet with the tourism board of directors to review applications and reward funds. Regularly speak at professional meetings to inform and motivate partners about Edmond Tourism and cultivate strategic alliances.
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