CAMPARI
LOGO
GUIDELINES
CAMPARI LOGO GUIDELINES
OLD CAMPARI LOGO
NEW CAMPARI LOGO
CAMPARI LOGO GUIDELINES - LOGO WITH FRAME
CAMPARI LOGO GUIDELINES - LOGO WITH FRAME
1
2
BRAND IDENTITY POSITION
REDUCED COLOUR PRINTING
When using the Brand Identity in any application it is important that it stands free from the encroachment of other graphic elements. The line indicates the minimum tolerance area. The distance between the line and the Brand Identity is determined by the height of the Campari lettering shown as 'x'. This measurement should always be used regardless of the Brand Identity size.
The Campari Brand Identity should always be used and printed in the full colour specification as discussed previously. However, in certain circumstances the Campari Brand Identity will only be available to print with a limited use of colour. Without foil gold & black shadow.
BRAND IDENTITY COLOURS
BRAND IDENTITY COLOURS
The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the Campari Brand Identity and should always be referenced when printing.
The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the Campari Brand Identity and should always be referenced when printing.
C
100
M 72 Y
0
K
32
C
100
M 72
PANTONE 281 C
Y
0
K
32
C
20
PANTONE 281 C
C
0
M 0 Y K
0
M 30
100
PANTONE BLACK 6 C PANTONE 872 CV
C
0
M 35 Y
100
K
25
C
20
PANTONE FS-BG 36C
M 30
PANTONE 872 CV
Y
70
K
15
Y
70
K
15
CAMPARI LOGO GUIDELINES - LOGO WITH FRAME
CAMPARI LOGO GUIDELINES - LOGO WITH FRAME
3
4
ONE COLOUR PRINT ON WHITE When only one colour is available for print the corporate dark blue colour should be used. In certain applications it may be necessary to use a dusted or foil gold as the single colour.
5
BLACK AND WHITE PRINT In certain instances the Campari Brand Identity will only be available to print in black and white. The example above shows how this can be achieved.
BACKGROUND COLOUR The Brand Identity has been created primarily to appear on a white background, however, in certain circumstances it may be necessary to show the Brand Identity on a darker coloured background. In this instance the background colour should either be 'Campari' red, as specified on the colour swatch page, 'Campari' blue or black. The examples above illustrate 1. How a single colour print should be used on a colour background 2. If only a background colour is the available print colour on a white base
Coloured areas represent acceptable background colours, not a logo holding device.
BRAND IDENTITY COLOURS
BRAND IDENTITY COLOURS
The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the Campari Brand Identity and should always be referenced when printing.
The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the Campari Brand Identity and should always be referenced when printing.
C
PANTONE 281 C
100
C
0
C
C
20
100
C
0
C
0
C
C
20
0
M 72
M 0
M 30
M 72
M 0
M 100
M 30
M 35
Y
0
Y
0
Y
70
Y
0
Y
0
Y
81
Y
70
Y
100
K
32
K
100
K
15
K
32
K
100
K
4
K
15
K
25
PANTONE BLACK 6 C
PANTONE 872 CV
PANTONE 281 C
PANTONE BLACK 6 C
PANTONE 186 CV
PANTONE 872 CV
PANTONE FS-BG 36C
CAMPARI LOGO GUIDELINES - LOGO NO FRAME
CAMPARI LOGO GUIDELINES - LOGO NO FRAME
7
6
8 BRAND IDENTITY POSITION When using the Brand Identity in any application it is important that it stands free from the encroachment of other graphic elements. The line indicates the minimum tolerance area. The distance between the line and the Brand Identity is determined by the height of the Campari lettering shown as 'x'. This measurement should always be used regardless of the Brand Identity size.
ONE COLOUR PRINT When only one colour is available for print the corporate dark blue colour should be used. In certain applications it may be necessary to use a dusted or foil gold as the single colour.
BRAND IDENTITY COLOURS The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the Campari Brand Identity and should always be referenced when printing.
C
100
M 72 Y
0
K
32
9
PANTONE 281 C
BLACK AND WHITE PRINT In certain instances the Campari Brand Identity will only be available to print in black and white. The example above shows how this can be achieved.
C
0
M 35 Y
100
K
25
PANTONE FS-BG 36C
BRAND IDENTITY COLOURS The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the Campari Brand Identity and should always be referenced when printing.
C
PANTONE 281 C
100
C
0
C
20
M 72
M 0
M 30
Y
0
Y
0
Y
70
K
32
K
100
K
15
PANTONE BLACK 6 C
PANTONE 872 CV
CAMPARI LOGO GUIDELINES - LOGO NO FRAME
BACKGROUND COLOUR The Brand Identity has been created primarily to appear on a white background, however, in certain circumstances it may be necessary to show the Brand Identity on a darker coloured background. In this instance the background colour should either be 'Campari' red, as specified on the colour swatch page, 'Campari' blue or black. The examples above illustrate 1. How a single colour print should be used on a colour background 2. If only a background colour is the available print colour on a white base
Coloured areas represent acceptable background colours, not a logo holding device. The represent Campari Logo with other colours or on different background it’s necessary to have the Corporate Marketing authorization.
BRAND IDENTITY COLOURS The Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the Campari Brand Identity and should always be referenced when printing.
C
PANTONE 281 C
100
C
0
C
C
0
0
M 72
M 0
M 100
M 35
Y
0
Y
0
Y
81
Y
100
K
32
K
100
K
4
K
25
PANTONE BLACK 6 C
PANTONE 186 CV
PANTONE FS-BG 36C