Guidelines for use of the ELITE Brand
London Stock Exchange Group ELITE
ELITE logo. The ELITE logo has been created as a fixed master artwork file and can only be set in the colours shown opposite. Establishing minimum clear space around the logo When applying the logo we must ensure there is sufficient clear space to maximise readability and stand-out. —N o other elements should encroach on this space — T he clear space is based on the height of the ‘E’ in the logo, as indicated opposite.
RGB/CMYK on a light background
Greyscale on a light background
Minimum clear space
White on a dark background Minimum size
Minimum size The ELITE logo has a minimum size of 20mm and cannot be used any smaller to ensure its legibility. The ‘E-Roundel’ The ‘E-Roundel’ can be used for very limited applications. The approved use is for digital media such as ELITE website, Twitter and LinkedIn. Other applications should be cleared by the brand team.
20mm width
E-Roundel
RGB/CMYK on a light background
Greyscale on a light background
White on a dark background
London Stock Exchange Group ELITE
Our ELITE logo: Don’ts. Our logo needs to be consistently applied to ensure we maximise recognition across our touch-points and retain the premium reputation of our brand. To avoid making mistakes, please look at these examples.
We don’t use colour combinations which are hard to read
We don’t use our logo over images which are complicated or visually busy
We don’t re-colour our logo
We don’t stretch our logo
We don’t crop our logo
We don’t rotate our logo or position it at a jaunty angle
LITE
We don’t apply effects to our logo
We don’t re-type the text using a different font.
London Stock Exchange Group ELITE
ELITE – core elements. The ELITE logo should be used in conjunction with the approved colour palette.
Logo
Colour palette
E-Roundel
White
RGB/CMYK on a light background
Suggested tint values to be used in brochures and marketing materials.
100%
Please note The ELITE logo must not be reproduced in these tint colours, only in the solid ELITE Blue, Black or White.
80% 60% 40% 20% 10%
Warm Black
ELITE Blue
Pantone 5395 CMYK 76/48/28/73 RGB 22/32/44 HEX 16202c
Pantone 801C [on coated stocks] Pantone 639U [on uncoated stocks] CMYK 79/18/10/0 RGB 0/157/205 HEX 009DCD
Ourcore coreelements. elements. Our London Stock Exchange Group ELITE
Logo Logo
Primary colour palette proportions we use them Primary colour palette (and(and the the proportions we use them in) in)
ELITE – typography. Coat of Arms Coat of Arms
The ELITE logo should be used in conjunction with the approved typefaces. FS Lola should be used on all typeset and printed materials. For system fonts, and for all word and powerpoint documents, use Arial.
Standard Standard
Illustrative Illustrative
FS Lola — Primary typeface
Aa FS Lola — Primary typeface FS Lola — Primary typeface
Simple Simple
WhiteWhite
WarmWarm blackblack
Imagery suite Imagery suite
Gold accent Gold accent
Business divisions’ colour palette Business divisions’ colour palette
Capital Capital Markets Markets
Information Technology Technology Information Services Services Services Services
FS Lola Light
Bringing businesses Pioneering partnerships Pioneering partnerships and markets together. the world over. the world over.
Pioneering partnerships Pioneering FS Lola Regular partnerships theworld worldover. over. the Bringing businesses and markets together. FS Lola Bold
Bringing businesses and markets together. FS Lola Extra Bold
Bringing businesses and markets together.
Post Trade Post Trade Services Services
Business Business Services Services
Arial — System typeface
Aa Aa Arial — System typeface Arial — System typeface
Arial Regular
Pioneering partnerships Pioneering partnerships Bringing businesses theworld world over.together. the over. and markets Pioneering partnerships Pioneering partnerships Arial Bold theworld worldover. over. the
Bringing businesses and markets together.
London Stock Exchange Group ELITE
ELITE Brand endorsements. Brochure cover for promotional purposes on all those occasions where LSEG logo is considered to be leveraged.
For the rest of Europe and on all those occasions where LSEG brand needs to be discreet.
For ELITE in Italy incorporating the Borsa Italiana logo.
For ELITE in UK incorporating the London Stock Exchange logo.
Generic back cover includes a written disclaimer, relevant to the legal entity.
London Stock Exchange Group ELITE
Applications – print. The example below shows an ELITE brochure endorsed by the LSEG logo on event materials.
Front cover
Sample spread
Back cover includes a written disclaimer.
London Stock Exchange Group ELITE
Applications – presentations. Powerpoint screen for promotional purposes on all those occasions where LSEG logo is considered to be leveraged.
For the rest of Europe and on all those occasions where LSEG brand needs to be discreet.
Disclaimer powerpoint screen for all presentations to include; – LSEG logo [bottom right] for Institutional use and on all those occasions where LSEG logo is considered to be leveraged, and also where LSEG brand needs to be discreet. – Borsa Italiana logo [bottom right] for ELITE in Italy. – London Stock Exchange logo [bottom right] for ELITE in UK. There must always be an endorsement logo bottom right on every presentation.
For ELITE in Italy incorporating the Borsa Italiana logo.
For ELITE in UK incorporating the London Stock Exchange logo.
London Stock Exchange Group ELITE
Applications – presentations.
The example shows an ELITE powerpoint presentation endorsed by LSEG logo.
London Stock Exchange Group ELITE
Applications – email templates. Pardot template with 2 columns and a photograph with no logo, on all those occasions where LSEG brand needs to be discreet.
Pardot template with 2 columns and a photograph with LSEG, Borsa Italiana or LSE logo, on all those occasions where the logo is considered to be leveraged.
Pardot template with 1 column with no logo, on all those occasions where LSEG brand needs to be discreet.
Pardot template with 1 column with LSEG, Borsa Italiana or LSE logo, on all those occasions where the logo is considered to be leveraged.
London Stock Exchange Group ELITE
Applications – digital. digital ELITE logo and roundel use on digital applications. The example shows ELITE Europe and ELITE Italy websites.
SCREEN DESIGNS TBC
The example below shows the ELITE roundel application on social media.
ELITE Connect with other companies @Elite
London Stock Exchange Group ELITE
Applications – signature and business card. The ELITE logo should be used on email signatures following the style shown. The design on the far right shows how the ELITE brand should be applied to business cards.
London Stock Exchange Group ELITE
Applications – marketing materials. FACT SHEET The designs show how the ELITE brand should be applied to Fact Sheets, Standard Documents and Pop Up Event Stands.
STANDARD DOCUMENTS
POP UP STAND
London Stock Exchange Group ELITE
Applications – marketing materials. SAVE THE DATE INVITATION The designs show how the ELITE brand should be applied to Save the Date and Invitations sent via PDF.
INVITATIONS
London Stock Exchange Group ELITE
Applications – diagrams.
01
21
20
02 03
19 18
04
For simple charts with a limited amount of tint colours required, please use the ELITE corporate colours, plus the LSEG Gold if required, as shown below.
17
05
16 15 14
ELITE Blue: 100, 80, 60, 40, 20, 10% Warm Black: 100, 80, 60, 40, 20, 10% Gold: 100, 80, 60, 40, 20, 10%
09
ELITE Blue: 100, 80, 60, 40% Warm Black: 100, 80, 60, 40% Gold: 100, 80, 60, 40%
07
For pie and bar charts with up to 18 categories use:
08
For pie and bar charts with up to 12 categories use:
13
12 ELITE Blue (100%) ELITE Blue (70%) ELITE Blue (40%) Warm Black (100%) Warm Black (70%) Gold (100%) Gold (70%) Gold (40%) Grey (100%) Grey (70%)
11
01. 02. 03. 04. 05. 06. 07. 08. 09. 10.
10
Colour specifications ELITE Blue: CMYK 79/18/10/0; RGB 0/157/205 Warm Black: CMYK 76/48/28/73; RGB 22/32/44 Gold: CMYK 46/50/80/26; RGB 128/103/52 Grey: CMYK 17/20/18/45; RGB 128/115/114 Orange: CMYK 10/60/81/0; RGB 206/105/69 Green: CMYK 68/25/70/10; RGB 101/149/92 Purple: CMYK 37/55/10/5; RGB 148/118/157 Red: CMYK 34/82/59/23; RGB 120/47/59
06
For more complex pie and bar charts with over 18 categories
11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.
Orange (100%) Orange (70%) Orange (40%) Green (100%) Green (70%) Green (40%) Purple (100%) Purple (70%) Purple (40%) Red (R 120 G 47 B 59) (100%) Red (R 120 G 47 B 59) (100%)
London Stock Exchange Group ELITE
Photography / texture. A textured image has been designed for ELITE, which can be used for brochure and presentation covers, and for textured bars in brochures. Sections and different crops of the ELITE textured image can be used. Additional ELITE photography will be made available soon.
London Stock Exchange Group
For more information. Contact the brand team For more information on the use of the ELITE brand, please contact: Guy Brindle gbrindle@lseg.com Telephone +44 (0)20 7797 4520 Chiara Cecchi Chiara.Cecchi@borsaitaliana.it Telephone +39 02 7242 6275