Elite - London Stock Exchange - brand guidelines

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Guidelines for use of the ELITE Brand


London Stock Exchange Group ELITE

ELITE logo. The ELITE logo has been created as a fixed master artwork file and can only be set in the colours shown opposite. Establishing minimum clear space around the logo When applying the logo we must ensure there is sufficient clear space to maximise readability and stand-out. —N o other elements should encroach on this space — T he clear space is based on the height of the ‘E’ in the logo, as indicated opposite.

RGB/CMYK on a light background

Greyscale on a light background

Minimum clear space

White on a dark background Minimum size

Minimum size The ELITE logo has a minimum size of 20mm and cannot be used any smaller to ensure its legibility. The ‘E-Roundel’ The ‘E-Roundel’ can be used for very limited applications. The approved use is for digital media such as ELITE website, Twitter and LinkedIn. Other applications should be cleared by the brand team.

20mm width

E-Roundel

RGB/CMYK on a light background

Greyscale on a light background

White on a dark background


London Stock Exchange Group ELITE

Our ELITE logo: Don’ts. Our logo needs to be consistently applied to ensure we maximise recognition across our touch-points and retain the premium reputation of our brand. To avoid making mistakes, please look at these examples.

We don’t use colour combinations which are hard to read

We don’t use our logo over images which are complicated or visually busy

We don’t re-colour our logo

We don’t stretch our logo

We don’t crop our logo

We don’t rotate our logo or position it at a jaunty angle

LITE

We don’t apply effects to our logo

We don’t re-type the text using a different font.


London Stock Exchange Group ELITE

ELITE – core elements. The ELITE logo should be used in conjunction with the approved colour palette.

Logo

Colour palette

E-Roundel

White

RGB/CMYK on a light background

Suggested tint values to be used in brochures and marketing materials.

100%

Please note The ELITE logo must not be reproduced in these tint colours, only in the solid ELITE Blue, Black or White.

80% 60% 40% 20% 10%

Warm Black

ELITE Blue

Pantone 5395 CMYK 76/48/28/73 RGB 22/32/44 HEX 16202c

Pantone 801C [on coated stocks] Pantone 639U [on uncoated stocks] CMYK 79/18/10/0 RGB 0/157/205 HEX 009DCD


Ourcore coreelements. elements. Our London Stock Exchange Group ELITE

Logo Logo

Primary colour palette proportions we use them Primary colour palette (and(and the the proportions we use them in) in)

ELITE – typography. Coat of Arms Coat of Arms

The ELITE logo should be used in conjunction with the approved typefaces. FS Lola should be used on all typeset and printed materials. For system fonts, and for all word and powerpoint documents, use Arial.

Standard Standard

Illustrative Illustrative

FS Lola — Primary typeface

Aa FS Lola — Primary typeface FS Lola — Primary typeface

Simple Simple

WhiteWhite

WarmWarm blackblack

Imagery suite Imagery suite

Gold accent Gold accent

Business divisions’ colour palette Business divisions’ colour palette

Capital Capital Markets Markets

Information Technology Technology Information Services Services Services Services

FS Lola Light

Bringing businesses Pioneering partnerships Pioneering partnerships and markets together. the world over. the world over.

Pioneering partnerships Pioneering FS Lola Regular partnerships theworld worldover. over. the Bringing businesses and markets together. FS Lola Bold

Bringing businesses and markets together. FS Lola Extra Bold

Bringing businesses and markets together.

Post Trade Post Trade Services Services

Business Business Services Services

Arial — System typeface

Aa Aa Arial — System typeface Arial — System typeface

Arial Regular

Pioneering partnerships Pioneering partnerships Bringing businesses theworld world over.together. the over. and markets Pioneering partnerships Pioneering partnerships Arial Bold theworld worldover. over. the

Bringing businesses and markets together.


London Stock Exchange Group ELITE

ELITE Brand endorsements. Brochure cover for promotional purposes on all those occasions where LSEG logo is considered to be leveraged.

For the rest of Europe and on all those occasions where LSEG brand needs to be discreet.

For ELITE in Italy incorporating the Borsa Italiana logo.

For ELITE in UK incorporating the London Stock Exchange logo.

Generic back cover includes a written disclaimer, relevant to the legal entity.


London Stock Exchange Group ELITE

Applications – print. The example below shows an ELITE brochure endorsed by the LSEG logo on event materials.

Front cover

Sample spread

Back cover includes a written disclaimer.


London Stock Exchange Group ELITE

Applications – presentations. Powerpoint screen for promotional purposes on all those occasions where LSEG logo is considered to be leveraged.

For the rest of Europe and on all those occasions where LSEG brand needs to be discreet.

Disclaimer powerpoint screen for all presentations to include; – LSEG logo [bottom right] for Institutional use and on all those occasions where LSEG logo is considered to be leveraged, and also where LSEG brand needs to be discreet. – Borsa Italiana logo [bottom right] for ELITE in Italy. – London Stock Exchange logo [bottom right] for ELITE in UK. There must always be an endorsement logo bottom right on every presentation.

For ELITE in Italy incorporating the Borsa Italiana logo.

For ELITE in UK incorporating the London Stock Exchange logo.


London Stock Exchange Group ELITE

Applications – presentations.

The example shows an ELITE powerpoint presentation endorsed by LSEG logo.


London Stock Exchange Group ELITE

Applications – email templates. Pardot template with 2 columns and a photograph with no logo, on all those occasions where LSEG brand needs to be discreet.

Pardot template with 2 columns and a photograph with LSEG, Borsa Italiana or LSE logo, on all those occasions where the logo is considered to be leveraged.

Pardot template with 1 column with no logo, on all those occasions where LSEG brand needs to be discreet.

Pardot template with 1 column with LSEG, Borsa Italiana or LSE logo, on all those occasions where the logo is considered to be leveraged.


London Stock Exchange Group ELITE

Applications – digital. digital ELITE logo and roundel use on digital applications. The example shows ELITE Europe and ELITE Italy websites.

SCREEN DESIGNS TBC

The example below shows the ELITE roundel application on social media.

ELITE Connect with other companies @Elite


London Stock Exchange Group ELITE

Applications – signature and business card. The ELITE logo should be used on email signatures following the style shown. The design on the far right shows how the ELITE brand should be applied to business cards.


London Stock Exchange Group ELITE

Applications – marketing materials. FACT SHEET The designs show how the ELITE brand should be applied to Fact Sheets, Standard Documents and Pop Up Event Stands.

STANDARD DOCUMENTS

POP UP STAND


London Stock Exchange Group ELITE

Applications – marketing materials. SAVE THE DATE INVITATION The designs show how the ELITE brand should be applied to Save the Date and Invitations sent via PDF.

INVITATIONS


London Stock Exchange Group ELITE

Applications – diagrams.

01

21

20

02 03

19 18

04

For simple charts with a limited amount of tint colours required, please use the ELITE corporate colours, plus the LSEG Gold if required, as shown below.

17

05

16 15 14

ELITE Blue: 100, 80, 60, 40, 20, 10% Warm Black: 100, 80, 60, 40, 20, 10% Gold: 100, 80, 60, 40, 20, 10%

09

ELITE Blue: 100, 80, 60, 40% Warm Black: 100, 80, 60, 40% Gold: 100, 80, 60, 40%

07

For pie and bar charts with up to 18 categories use:

08

For pie and bar charts with up to 12 categories use:

13

12 ELITE Blue (100%) ELITE Blue (70%) ELITE Blue (40%) Warm Black (100%) Warm Black (70%) Gold (100%) Gold (70%) Gold (40%) Grey (100%) Grey (70%)

11

01. 02. 03. 04. 05. 06. 07. 08. 09. 10.

10

Colour specifications ELITE Blue: CMYK 79/18/10/0; RGB 0/157/205 Warm Black: CMYK 76/48/28/73; RGB 22/32/44 Gold: CMYK 46/50/80/26; RGB 128/103/52 Grey: CMYK 17/20/18/45; RGB 128/115/114 Orange: CMYK 10/60/81/0; RGB 206/105/69 Green: CMYK 68/25/70/10; RGB 101/149/92 Purple: CMYK 37/55/10/5; RGB 148/118/157 Red: CMYK 34/82/59/23; RGB 120/47/59

06

For more complex pie and bar charts with over 18 categories

11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.

Orange (100%) Orange (70%) Orange (40%) Green (100%) Green (70%) Green (40%) Purple (100%) Purple (70%) Purple (40%) Red (R 120 G 47 B 59) (100%) Red (R 120 G 47 B 59) (100%)


London Stock Exchange Group ELITE

Photography / texture. A textured image has been designed for ELITE, which can be used for brochure and presentation covers, and for textured bars in brochures. Sections and different crops of the ELITE textured image can be used. Additional ELITE photography will be made available soon.


London Stock Exchange Group

For more information. Contact the brand team For more information on the use of the ELITE brand, please contact: Guy Brindle gbrindle@lseg.com Telephone +44 (0)20 7797 4520 Chiara Cecchi Chiara.Cecchi@borsaitaliana.it Telephone +39 02 7242 6275


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