Guidelines: The Incredibles by claudio romito

S T U D I O

M A R K E T I N G

G U I D E

JULY 13, 2004 UPDATE #1

We are providing you this studio marketing guide to facilitate your creative efforts in support of The Incredibles. Its contents are proprietary, confidential and subject to change at any time. Do not reproduce or distribute this guide to anyone else without consent from the Walt Disney Company.

www.theincredibles.com Note: All information and images are subject to change. Please contact BVPM/BVI Burbank marketing department for final approval.

Studio Marketing Guide

SYNOPSIS - REVISED

July 13, 2004

SYNOPSIS Writer/Director: Producer: Music By: Voice Talent:

Brad Bird John Walker Michael Giacchino Craig T. Nelson, Holly Hunter, Samuel L. Jackson, Wallace Shawn, Jason Lee, Sarah Vowell, John Ratzenberger, Spencer Fox, Elizabeth Peña

From the Academy Award®-winning creators of “Toy Story,” “Monsters, Inc.” and “Finding Nemo,” comes this hilarious action-packed animated adventure about superheroes. Bob Parr used to be one of the world’s greatest superheroes (known to all as “Mr. Incredible”), saving lives and fighting evil on a daily basis. But now, fifteen years later, Bob and his wife (a famous former superhero in her own right) have adopted civilian identities and retreated to the suburbs to live normal lives with their three kids. Now he’s a clock-punching insurance claims adjuster fighting boredom and a bulging waistline. Itching to get back into action, Bob gets his chance when a mysterious communication summons him to a remote island for a top-secret assignment. Pixar Animation Studios stretches the boundaries of the art form with this stylish and entertaining film. Acclaimed filmmaker Brad Bird (“The Iron Giant”) directs.

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FILM POSITIONING & MARKETING STRENGTHS

July 13, 2004

POSITIONING The Academy Award®-winning creators of Finding Nemo take you into the Incredible world of superheroes as it has never been seen before.

TARGET AUDIENCE Everybody (50/50 male/female) • Kids (2-11) • Families — moms/dads/kids • General Audiences (18-49) • Tweens/Teens (12-17)

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TIMING & TONE OF MATERIALS

July 13, 2004

T I M I N G A N D T O N E OF M A T E R I A L S PHASE 1 Establish The Incredibles as the first choice for General Audiences and Tweens/Teens. Elements of Communication: 1. Pedigree: — Disney Presents A Pixar Film — From the creators of Finding Nemo 2. Unique world of superheroes 3. Focus on specific superhero characters (Mr. Incredible, Elastigirl, Frozone)

PHASE 2 Broaden the appeal to include our Core Audience (Parents & Kids) Additional Elements of Communication: 1. Introduction of a family of superheroes 2. Reveal that superheroism is prohibited 3. How the extraordinary live the ordinary within the Supers Relocation Program 4. Introduction of additional characters (Dash, Violet, Mirage, Syndrome and much more E!)

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PRIMARY CHARACTERS - REVISED

July 13, 2004

PRIMARY CHARACTERS U.S. VOICE TALENT

MR. INCREDIBLE/BOB PARR (CRAIG T. NELSON) Once the best-known, most popular superhero alive, Bob Parr is now fifteen years older and is bolder and heavier. As a claims adjuster at possibly the world’s worst insurance company, Insuricare, the former Mr. Incredible’s heroics are limited to helping people navigate the intricacies of the appeals system. Bob’s unhappiness has taken a toll and he and his family have become disconnected. Bob thinks the best years of his life are in the past, but what he will discover is that his family is his greatest adventure.

ELASTIGIRL/HELEN PARR (HOLLY HUNTER) Helen Parr, the former super-stretching superhero, has adjusted to normal life quite well, and is busily focused on caring for her three children. While she occasionally uses her amazing ability to stretch to meet the daily challenges of modern motherhood, she is careful to do so only behind the closed doors of their suburban home. She misses the old days, but doesn’t dwell on those times as she has a wonderful family and is quite happy to spend her time with them. She only wishes Bob would do the same.

VIOLET PARR (SARAH VOWELL) Violet Parr is, in many ways, a typical shy, insecure teenage girl stuck at the crossroads between child and woman. She, like her parents, has special powers, and it seems only right that hers allow her to turn invisible and protect herself with a secure force field. For what would be better for an awkward young woman but to be able to disappear from her problems at a moment’s notice? Especially for someone who desperately wants to be like everybody else, normal, but truly isn’t.

DASHIELL “Dash” PARR (SPENCER FOX) At age ten, Dash seems to be moving even when standing still. Full of restless energy, he has the power of super-speed – a power so useful for playing pranks that he has difficulty keeping it in check. Unable to resist torturing his least favorite teacher, Dash has been called into the Principal’s office more than once, but he’s never been caught. Dash doesn’t understand why superheroes should hide their powers – why would they have them if they weren’t supposed to use them?

JACK-JACK PARR Jack-Jack is the black sheep of the family. He is nearly two years old, and it seems the only thing incredible that he can do is jabber in gibberish. He’s very good at that — as well as throwing food at dinnertime. Hey, that’s what being a baby is all about! But who knows, maybe someday…He is an Incredible after all… © 2004 Disney/Pixar

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PRIMARY CHARACTERS - REVISED

July 13, 2004

PRIMARY CHARACTERS U.S. VOICE TALENT

SYNDROME (JASON LEE) Syndrome wasn’t born with superpowers, but envied the attention and admiration the Supers received. Of all the Supers, Mr. Incredible embodied everything Syndrome desired: strength, fame, and popularity. Highly intelligent and cunning, Syndrome now spends his days on a remote island on the other side of the world inventing gadgets and robots to carry out a diabolical plot.

FROZONE/LUCIUS BEST (SAMUEL L. JACKSON) Lucius Best used to be known as the coolest superhero on the planet – and not just because he was best friends with Mr. Incredible. His style, wit and attitude made Frozone, as he was known then, the hippest of the lot. Of course his powers made him cool too, literally. Lucius’ ability to create ice from moisture in the air, then travel on it with his special boots made him the envy of every gadget-loving little boy. Lucius knows the old days are done and there’s no going back, so he doesn’t try to relive the past. But he knows Bob still wants to, and he tries to help him adjust in any way he can.

E/EDNA MODE (BRAD BIRD) Brilliant and successful, Edna Mode got her start in the industry as the world’s leading superhero costume designer. With her now-mature sense of design, she remains the top designer in the field, taking her clothing designs to Milan, Paris and other internationally important fashion centers. However, E longs for the return of the superheroes, for a real design challenge, so she can fuse the latest technology with her impeccable fashion sense and unfurl her incredible creations for the adoring public.

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CHARACTER ART - REVISED

July 13, 2004

HCR_SFB550.PER8.550

HCR_SUPERFITBOB.PER8.50

INC_BOB_HERO_REV_V2.1

HCR_SFAM200.FINAL_FAMILYBOB

HCR_SUPERFITBOB.PER8.450

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CHARACTER ART - REVISED

July 13, 2004

HCR_SUPERHELEN.PER8.100

STANDEE HELEN

HCR_SUPERHELEN.PER8.50

HCR_SFAM200.FINAL_FAMILY DASH

HCR_SD.PER8.71

HCR_SUPERDASH.PER8.1

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CHARACTER ART - REVISED

July 13, 2004

HCR_SFAM200.FINAL_FAMILY VIOLET

HCR_SUPERVIOLET.PER8.100

HCR_SFAM200.FINAL_FAMILY

HCR_SUPERHELENBOB.PER8.150

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CHARACTER ART

July 13, 2004

HCR_E.PER8.1

HCR_E.PER8.51

HCR_SYN200.PER8.200

HCR_SYN450.FINAL_COMP.450

HCR_SUPERFROZONE.PER8.150

HCR_SF26.PER8.26

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SIZE COMPARISON CHART

MR. INCREDIBLE

ELASTIGIRL

VIOLET

DASH

JACK-JACK

SIZE COMPARISON CHART

SYNDROME

EDNA

FROZONE

July 13, 2004

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NOMENCLATURE - REVISED

July 13, 2004

NOMENCLATURE * (06/17/04)

PLEASE REVIEW LEGAL NOTES BELOW FOR IMPORTANT USAGE REQUIREMENTS FOR ALL LOGOS

FOR ALL PRINT USES: • Posters • Outdoor • In-Theater • Newspaper (All-Sizes) • Home Video Packaging • Consumer Products • Premiums

PMS COLORS: Orange: 151C Yellow: 123C Black: Proc Black C

CMYK VALUES: Orange: 0%C, 42.5%M,100%Y, 0%K Yellow: 0%C, 6%M, 100%Y, 0%K Black: 60%C, 55%M, 30%Y, 100%K

100%

55%

30%

PROMOTIONAL PARTNERS BADGE • Packaging

FOR ALL A/V USES: • Film • Trailers • TV Spots • Radio • Any A/V materials

For audio/visual materials, the full branding, Walt Disney Pictures Presents A Pixar Animation Studios Film, must be voiced in the narration (with equal pace and volume) AND used visually over the logo. For audio materials with no visuals, the full branding must be voiced in the narration (with equal pace and volume). For visual materials with no audio, the full branding must be used visually over the logo.

LEGAL NOTES: The “I” icon logo cannot be used by itself. It must always be accompanied by the branding (as noted above for Print & A/V) in close proximity to it within the materials. The The Incredibles logo must be accompanied by the branding (as noted above for Print & A/V) AS WELL AS by character art from the film. Both branding and character art need to appear in close proximity to it within the materials. © COPYRIGHT NOTICE FOR PRINT MATERIALS: (Other than stills. If using stills from the film, refer to copyright notice for A/V materials) All materials must contain a legible copyright notice. • • •

•

*NOTE: This document should only serve as a guideline. For final legal approval, please submit materials to your legal department.

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AUDIO/VISUAL MATERIALS - REVISED

July 13, 2004

“SUITING UP” TEASER TRAILER (Attached to Finding Nemo) TRT 2:05

“CHARACTERS” TRAILER (Enclosed with Shrek 2) TRT 1:57

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COMIC-CON 2004 - NEW

July 13, 2004

COMIC-CON 2004 JULY 22-25 SAN DIEGO, CA

LIMITED EDITION POSTER BY RENOWNED COMIC BOOK ARTIST MIKE MIGNOLA

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IN-THEATER: IN-CONTEXT - REVISED

July 13, 2004

ÂŠ 2004 Disney/Pixar

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IN-THEATER: IN-CONTEXT - REVISED

July 13, 2004

ÂŠ 2004 Disney/Pixar

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TEASER POSTER - NEW

July 13, 2004

ÂŠ 2004 Disney/Pixar

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ALL-CHARACTER PAYOFF POSTER - NEW

July 13, 2004

CONCEPT SKETCH

WORK-IN-PROGRESS

*Work-in-Progress: hi-res files not yet available ÂŠ 2004 Disney/Pixar

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IN-THEATER: STANDEE - REVISED

July 13, 2004

ÂŠ 2004 Disney/Pixar

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IN-THEATER: MOBILE & BUNTING - REVISED

July 13, 2004

MOBILE

BUNTING TITLE BACK

BUNTING

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IN-THEATER: 5’x12’ BANNER - REVISED

July 13, 2004

SIDE A

SIDE B

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IN-THEATER/OUTDOOR: ELASTIGIRL CUSTOM BANNER - NEW

July 13, 2004

FRONT

BACK

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IN-THEATER: INTERNATIONAL 4’x6’ BANNERS - NEW

July 13, 2004

6 SINGLE-SIDED BANNERS

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IN-THEATER: WINDOW CLINGS - REVISED

July 13, 2004

CLING 1

CLING 2

CLING 3

CLING 4

CLING 5

CLING 6

CLING 7

CLING 8

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OUTDOOR: PARKS - NEW

July 13, 2004

DISNEY CALIFORNIA ADVENTURE GREETINGS STORE WINDOW

DISNEY CALIFORNIA ADVENTURE EL CAPITAN MARQUIS

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OUTDOOR: PARKS - NEW

July 13, 2004

DISNEYLAND RESORT ESPLANADE BILLBOARDS

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OUTDOOR: PARKS - NEW

July 13, 2004

DISNEYLAND RESORT DOWNTOWN DISNEY TRAM WINDOW B

DISNEYLAND RESORT DOWNTOWN DISNEY TRAM WINDOW A

MGM STUDIOS, FL. BILLBOARD*

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OUTDOOR: PARKS - NEW

July 13, 2004

TRAM CARD IN CONTEXT

WALT DISNEY WORLD TRAM & BUS CARDS

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BACKGROUNDS - REVISED

July 13, 2004

BACKGROUND A

BACKGROUND B

*4 Color & 5 Color hi-res files available ÂŠ 2004 Disney/Pixar

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TAGLINES

July 13, 2004

TAGLINES SAVE THE DAY EXPECT THE INCREDIBLE

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FONTS

July 13, 2004

FONTS ABCDE FG H IJ KLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxvz 1234567890 BERTHOLD AKZIDENZ GROTESK REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxvz 1234567890 BERTHOLD AKZIDENZ GROTESK BOLD

* NOTE: To achieve the dynamic, arced headline treatment with the Bovine Poster font, do the following: • Within Photoshop, go to Layer -> Text -> Warped Text • Select ARC Select Horizontal Bend at +9 Horizontal distortion around -50 Vertical distortion around -17 Please note that the distortion values are to be used only as a guide. The actual distortion needed achieve the affect will vary depending upon the length of the word or words.

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PUBLICITY STILLS

July 13, 2004

50116_A4_INC_SPR_BOB_23

50607_A4_INC_SPR_BOB_80

50719_A7_INC_SPR_BOB_37

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WEBSITE - REVISED

July 13, 2004

www.theincredibles.com

FLASH INTRO

HOME PAGE

CHARACTER PAGE SELECTION

SYNOPSIS

TRAILER PAGE

DOWNLOAD: IRON-ON

DOWNLOAD: WALLPAPER

DOWNLOAD: E-CARDS

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