Ali Group manuale d'uso, guidelines by claudio romito

SHAPING OUR IMAGE Speaking with one voice

BRAND STATIONERY AND LOGO DESIGN | 50 YEARS ANNIVERSARY

INDEX 50th anniversary

Intro

STATIONERY

Logo

SIMPLE letter

logo 50 years

Logo design

LEGAL LETTER

logo construction

Logo use

Envelope

STATIONeRY 50

PAY-OFF - GLOBAL BY VOCATION

Business Card

BRAND Colours

Writing pads

FAMILY fonts

With Compliments E-Mail signature Folder

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INTRODUCTION New life to our image Over the last 50 years, Ali Group has become one of the leading companies in the foodservice equipment industry. As an important point of reference in the hospitality and catering sector, our Group needs to communicate to the world and its customers effectively and consistently. Thatâ&#x20AC;&#x2122;s why we have developed some simple guidelines that will allow us to adopt one style of communication, our own. A new way to address the world which will strengthen our image and define our corporate identity. This clear, crisp definition of style will bring precision, distinction and stature to our messages, encouraging each and everyone of us to feel an integral part of Ali. These guidelines are a simple and practical tool to provide guidance for the most important communication opportunities. Please do not hesitate to contact us for any question you may have. We are always happy to hear from you. True leadership is built one step at a time. Ali Group corporate marketing and communications team

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LOGO The worldâ&#x20AC;&#x2122;s most important companies invest time, energy and resources to develop their logo. They are aware that it is an integral part of their corporate identity, an instantly recognizable symbol that bestows prestige and improves performance. A logo is never abstract. It has its roots in the culture, the way of thinking and feeling of its day. It keeps pace with the times and over the years, evolves with them. To celebrate the 50 years of Ali Group, we have chosen to renew our logo. A change that is not a revolution but an evolution towards dynamic modernity, without losing brand awareness. We have worked on the shape and proportions of the logo to confer greater harmony and give it softer, more dynamic proportions. We have changed the color, choosing a lighter blue that is modern and well-defined. It expresses integrity, reliability and faith in the future. It is a positive color, simple and reassuring. There is also a special Anniversary version of the logo to celebrate Aliâ&#x20AC;&#x2122;s 50th year. This will allow us to add extra value to the communication of such an important moment in the history of our Group. Throughout the following pages you will find all the necessary informations to use our logo. It is important to follow these guidelines carefully, because the logo is a strategic asset that reflects our corporate culture and values.

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LOGO Design

0.8 X

The construction of the logo is determined by proportionality rules.

0.8 X

1 - The letters are proportionally spaced. The value 12,6x of the letter A is equal to the sum of the letters L and I plus the spaces in between. 2 - The radius of curvature is given by the hole, which has the same dimensions of the dot of the I. The hole is spaced from the edge by 0,8x, the same space between the letters. The center coincides with the green X in the figure, obtained by drawing the bisector of the angle “0”.

17 X

3 - Obtained the radius, the part is removed. The hole is located in the middle of the section “1”. 4 - Using the same curvature of the letter A, we get a letter L. Between the letters A and L is created a zone of “leap” that makes the shapes stretch out upwards.

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0.8 X 5,5x

5,5x 12.6 X

12.6 X

LOGO Design

5 - The dot of the I is separated from the rest of the letter by a clean cut. 6 - The final step of the construction of the logo is to insert the word “Group” with the font Futura. The word ‘’Group’’ has to be 3x and has to be spaced with 0,8x under the Ali logo

0.8 X

0.8 X 3X

3,5 X 5

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LOGO Design

MINIMUM SIZE

CLEAR SPACE

MINIMUM SIZE The Logo canâ&#x20AC;&#x2122;t be smaller than 11mm X 9,5 mm. x

CLEAR SPACE

The clear space is the space around the logo. The space is measured with the I. The text has to respect these clear space rules, to be correct.

9,5 mm

11mm

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LOGO Use

INCORRECT USE

CORRECT USE

CORRECT USE 1 - The logo has to be used only in the colour PANTONE 300C for “Ali” and PANTONE 302 for “Group”. 2 - It’s possible to use the colour PANTONE 300C for background. When the colour is in the background the logo has to be white.

3 - It’s possible to use the colour BLACK for background. When the colour is in the background the logo has to be white. 4 - It’s possible to use the colour BLACK 15% for background.When the colour is in the background the logo has to be white. 2

INCORRECT USE 1 - Do not make a shape around the logo. 2 - Do not use any colour different from the Brand colour. 3 - Do not rotate the logo. 4 - Do not stretch the logo. 5 - Do not use “Ali” and “Group” separatly.

6- Do not use old colour PANTONE 7468 C in the background. 7- Do not use any colour except PANTONE 300C for “Ali” and PANTONE 302 for the “Group”.

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PAY-OFF

VERTICAL USE

20mm

Global by vocation 20mm The pay off is written below the logo. It is a phrase which sums up the company or the product. It must be succinct, easy to understand and to remember. Most of all, it should be relevant and distinctive. Ali is broad and diversified Group that operates worldwide in many different business sectors. Nevertheless, many of our clients are not aware of the seize of our Group and of the wide range of brands in our portfolio. There are different levels of awareness worldwide of Ali Group and its companies. In more established markets Ali has become a point of reference, but in newer and emerging ones it is still not well known. We have developed a pay off which expresses our vocation to being global to show that we cover the entire range of sectors within the foodservice industry anywhere in the world. Use the pay off when presenting the Group and highlighting our leadership and areas of expertise.

Logo

horizontal USE

10mm

10mm Logo 4x

Global foodservice equipment is used in the comunication of Ali Group, when the background is BLACK 15%. We find the Headline in: - business card - writing pads - folder HORIZONTAL USE 20mm

The global foodservice equipment is used one space after the logo. VERTCAL USE The global foodservice equipment is used down to the sheet alligned with the logo at the right to the page.

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20mm

BRAND COLOURS PANTONE 300 C This colour is used for: - the word “Ali” in logo - graphic design elements such as lines or geometric shapes PANTONE 302 C This colour is used for: - the word “Group” in the logo WHITE This colour is used for: - background - logo when the background is coloured

PANTONE 300 C

PANTONE 302C

#0079C1

#005581

C 100 M 44 Y0 K0

C 100 M 25 Y0 K 50

R 23 G 110 B 183

R0 G 66 B 99

BLACK 15%

WHITE

- front of business card - cover of writing pads - cover of documents or press folder

#FFFFFF

BLACK 15% # C0 M0 Y0 K 15 R 220 G 221 B 222

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FAMILY FONTS TIPOGRAPHY Avenir is the font used in the stationery printed elements: - letterhead - business card - writing pads - press folder - with compliments DIGITAL APPLICATION

TIPOGRAPHY

DIGITAL APPLICATION

AVENIR LT Std 45 Book

Calibri Regular

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

AVENIR LT Std 65 Medium

Calibri Italic

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890

Calibri is the font used to write: - digital letters - text in ppt presentation - e-mail

Calibri Bold

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 SHAPING OUR IMAGE

57,5mm

20mm

STATIONERY

Logo

Simple letterhead

July 20, 20xx

USE The simple letterhead is to be used for all communications for which it is not necessary to provide corporate information about the Group.

Date and address Font Calibri 11

Mr. Rodney Giles Manager, Customer Support Inter-Office Solutions Inc. 1289 Luxor Station Rd. Cedar Springs, IL, 34985

Address text 3lines

Dear Rodney:

FEAUTURES DESCRIPTION Simple letterhead colour WHITE PAPER Logo colour PANTONE 300 C - 302C Line colour PANTONE 302 C Text colour BLACK Text addresss colour BLACK 85% Letter dimensions A4 210mm X 297mm Logo dimensions 24mm X 19,7mm Logo position up right Text font Calibri 11 Information font Avenir 8 Between address and text 3 lines spaces Text start 57,5mm Text justifiy all lines Signature alignment left Margins 20mm up - side - right - left

This is further to our meeting of last week at which we agreed to hold a series of meetings over the next two months to review yourexperiences with the pilot implementation of the 1to1 Customer Relationship Management Program.

Text Font Calibri 11

As discussed at that meeting, the objectives of our reviewsessions will be to: Review and assess the overall effectiveness of the program; Identify and document strengths weaknesses of the program; Propose customer-focused solutions to address areas of weakness; Develop an approach and action plan for Phase 2 of the project; Determine the staff members who will make up the Phase 2 Team. As agreed, meetings will be held every second Tuesday from 9:00 a.m. until noon, and the location will alternate between our two offices, the first one to be convened here at Inter-Office on August 14, 20xx. Fred Johnson of your CRM group is to act as the meeting co-ordinator and recording secretary throughout the process. As discussed, at the end of the process, Deborah Buxton of Consultek will draft the summary report for review by the steering committee. As you requested, a copy of her c.v. has been enclosed. I trust I have covered all of the points that we discussed. If you have any questions or would like to add anything please give me a call at 745-9878.We look forward to seeing you at the August 14th meeting. Sincerely, Marilyn French Senior Consultant

20mm

ALI S.p.A.

Address Ali Group Font Avenir 8

20mm

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20mm

57,5mm

20mm

STATIONERY

Logo

Complete letterhead

June 12, 20xx

USE This letterhead is used for legal and financial communications, where it is important to provide corporate information about Ali Group.

Date and address Font Calibri 11 Address-text 3lines

FEAUTURES DESCRIPTION Complete letterhead colour WHITE PAPER Logo colour PANTONE 300 C - 302C Line colour PANTONE 302 C Text colour BLACK Text address colour BLACK 85% Letter dimensions A4 210mm X 297mm Logo dimensions 24mm X 19,7mm Logo position up right Text font Calibri 11 Information font Avenir 8 Between address and text 3 lines spaces Text start 57,5mm Text justifiy all lines Signature alignment left Margins 20mm up - side - right - left

Text Font Calibri 11

Mr. Randall McNeill Director, Contract Administration Illinois Project Consortium 25535 North Riverwoods Boulevard 90 North West, Mettawa Illinois 60045

Dear Mr. McNeill: Due to circumstances beyond our control, we have been unable to complete the final delivery phase of the exterior wharf retaining wall under the above-noted contract. All work has been completed except for the installation of the tie-down anchors which have not yet been received from the manufacturer. These are expected to arrive within four weeks and we plan to install them as soon as we receive them. In the meantime, we are experiencing a serious cash flow problem which is affecting our ability to complete a number of our other contracts; including the access road extension project (PLC- 10-21743). As you know, any delay in completion of the access road will have a negative impact on a number of other Phase 2 contracts. We therefore request that you immediately release payment for the above-noted wharf retaining wall contract, subject to a 10% holdback to be payable on completion of the tie-down anchors. That arrangement will protect you while at the same time relieving the problems caused by our current cash flow difficulties. Accordingly, please find attached an invoice for the final progress payment of $67,575 for contract PLC09-17542. If you have any questions at all please contact me immediately at 312-752-3479. On behalf of our entire company I thank you in advance for your kind cooperation. Sincerely, Charles Strathem Construction Contracts Manager

20mm Address Ali Group Legal informations Font Avenir 8

20mm

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20mm

BACK

Logo up left

STATIONERY Envelope

USE For all correspondence itâ&#x20AC;&#x2122;s important to use the envelope which carries the logo and address of the Group.

FEATURES DESCRIPTION Envelope colour WHITE PAPER Logo colour PANTONE 300 C - 302C Line colour PANTONE 302 C Text colour BLACK 85% Dimension envelope 212mm X 110mm

FRONT

BACK Logo dimension 24mm X 19,7mm Logo position up left FRONT Address Font Avenir 8 Margins up - side 12,7mm Margins right - left 23mm

23mm

ALI S.p.A.

Address Ali Group Legal informations Font Avenir 8

12,7mm

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23mm

10mm

FRONT

10mm

STATIONERY Business Card

Logo

global foodservice equipment USE To give more emphasis to our logo, new business cards should be personalized using both sides of the card. 10mm

www.aligroup.com

FEATURES DESCRIPTION Logo colour PANTONE 300 C - 302C Line colour PANTONE 302 C Text colour BLACK 85% Business card dimensions 89 mm x 58mm

10mm

BACK

FRONT

5mm

Colour BLAK 15% Logo dimension 19mm x 15mm Logo position up right Text font Avenir 7 Site font Avenir 6 Margins 10mm up - side - right - left

7mm

Logo

BACK Colour WHITE PAPER Logo dimension 11mm X 9,5 mm Logo position up right Name font Avenir 11 Work position font Avenir 7 1 - phone - fax - mobile - e-mail font Avenir 7 2 - numbers phone - fax - mobile - e-mail font Avenir 8 Other text font address Avenir 7 Text alignment right Margins 5mm up - side Margins 7mm right - left

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Site Font Avenir 8

Elena Faccio

Name and surname Work position Font Avenir 11-8

corporate communications manager

1 7mm

phone fax

+39 02 92199258 +39 02 92104370

mobile e-mail

+39 340 8376965 elena.faccio@aligroup.it

Phone Fax Mobile E-mail Font Avenir 7-8

2 Address Ali Group Font Avenir 8

Via Gobetti, 2a | Villa Fiorita | 20063 Cernusco s/N | Milano | Italia

5mm

STATIONERY

COVER

INSIDE

20mm

Writing Pads

Logo 20mm

USE Writing pads are used for meetings with important guests. They contribute to reinforce the brand awareness and decorate the meeting rooms.

20mm

FEATURES DESCRIPTION Logo colour PANTONE 300 C - 302 C Line colour PANTONE 302 C Text colour BLACK 85% Writing pads dimension A5 COVER Colour BLACK 15% Logo dimension 24mm X 19,7mm Logo position up right Margins 20mm up-side-right-left SHEET Colour WHITE PAPER Number of Sheet 20 Sheet dimension A5 148mm X 210 mm Logo dimension 17mm X 14mm Logo position up right Site font Avenir 8 Margins 20mm up - side - right - left 20mm www.aligroup.com

Site Font Avenir 8

15mm

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WITH COMPLIMENTS

6mm

STATIONERY

15mm

With Compliments

with compliments USE The card “with compliments” is used for hand-written notes.

FEATURES DESCRIPTION Logo colour PANTONE 300 C - 302 C Line colour PANTONE 302 C Text colour BLACK 85%

ALI S.p.A.

15mm

WITH COMPLIMENTS

ENVELOPE

Colour WHITE PAPER Dimension 150mm X 100mm Logo dimension 17,5mm X 14,3mm Logo position up right Address Font Avenir 8 “Whit compliments” font Avenir 13 Margins 6mm up - side Margins 15mm right - left

6mm

ENVELOPE Colour WHITE PAPER Dimension 150mm X 100mm Logo dimension Logo position up right Font address Avenir 8 Margins 20mm up - side - right - left

ALI S.p.A.

15mm

6mm

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STATIONERY E-Mail Signature

USE The corporate signature should be used at the end of every e-mail. It confers stature and provides all the necessary information to contact us. Logo FEATURES DESCRIPTION Sequence elements of signature: - logo - name - work position - phone - mobile - address - site Font Calibri Logo colour PANTONE 300 C - 302 C Line colour PANTONE 302 C Text colour BLACK

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Name Surname Work position Phone mobile

Elena Faccio corporate communications manager

phone +39 02 92199258 mobile +39 340 8376965 ALI S.p.A.

Address

Via Gobetti, 2a | Villa Fiorita | 20063 Cernusco s/N | Milano | Italia

Site

www.aligroup.com

STATIONERY

INSIDE

Folder

USE The folder allows us to gather documents and information about the Group in an orderly fashion. This may contain a press release, the magazine, a usb device, business cards, or other materials and information about the company.

Business Card Pocket

FEATURES DESCRIPTION Logo colour PANTONE 300 C - 302C Line colour PANTONE 302 C Text colour BLACK 85% Folder dimension 235mm X 305mm FRONT

5mm

INSIDE

OUTSIDE

25mm

Colour BLACK 15% Logo dimension 37mm X 30mm Logo position up right Pay-off and site font Avenir 8 Margins 25mm up - side - right - left

25mm

BACK Colour WHITE PAPER

20mm

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50th ANNIVERSARY A story of excellence, built one day at a time To celebrate the first 50 years of our company we have created a logo dedicated to excellence. This principle has been the inspiration which has guided our Group over the years. It has given us the desire to succeed and improve upon our best in all activities, from design and manufacturing to after sales assistance. We hope that the desire for excellence continues to live in each and everyone of us and that it continues to inspire courage, trust and spirit of initiative so that we grow together towards future achievements. The 50 year logo will be used this year for all shows and major communications, enhancing the image of our Group while we share this milestone with the world.

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LOGO Design

The logo to symbolize the 50 years of Ali group is composed by the addition of the number 50 and the words “years of excellence” next to the official logo. The word “years of excellence” cut the number 50. The font used for the word is Futura like the word “Group”

0,8 X

1 - The number 50 is located after Ali at the same height.This logo is used on the e-mail signature.

0,8 X

2 - The number 50 is located after Ali at the same height of the I.This logo is used in all other stationery documents.

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WITH COMPLIMENTS

LETTER

STATIONERY Anniversary

with compliments

- E-Mail signature - With compliments - Simple letterhead

Dear Rodney: On behalf of everyone here at Deerwood Resorts Ltd., I would like to sincerely congratulate you on your recent graduation from Mountain State University with your M.B.A. (Marketing).

MAIL SIGNATURE

I must say that I was not surprised to read of your success in the newspaper. During your first of four summers as an employee at our Lakeland Family Resort I noted how bright you are and how you have a very quick mind for business. Combine those attributes with your relentless work ethic and commitment to quality customer service, and it is obvious that you have a wide-open future ahead of you. I can only hope that your experience working with us contributed in some small way to your success. On behalf of the management and staff at Deerwood Resorts I wish you all the best in your future career and life endeavors, whatever they may be. Yours sincerely, Bruce Atkinson President and CEO

Elena Faccio corporate communications manager

phone +39 02 92199258 mobile +39 340 8376965 ALI S.p.A. Via Gobetti, 2a | Villa Fiorita | 20063 Cernusco s/N | Milano | Italia

www.aligroup.com

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STATIONERY Anniversary

COVER WRITING PADS

- Writing pads cover inside

FOLDER

- Folder

INSIDE WRITING PADS

www.aligroup.com

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