visual identity Guidelines
INTRODUCTION
INTRODUCTION
Introduction
This document has been developed to provide anyone creating visual communications for Williams Martini Racing with clear guidelines on how the visual identity components can be used. The aim for the brand identity is to create a strong, coherent and recognisable look that helps to engage with our audiences. Our brand identity is a valuable asset, and we ask you to read these guidelines carefully to ensure it is applied correctly and consistently.
INTRODUCTION Logotype
What makes a visual identity The core elements are the building blocks of the Williams Martini Racing visual identity. When used together they create a consistent and distinctive identity whilst retaining flexibility to adapt to specific applications. Colour palette
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Imagery
Stripes
Typography
AaBbCc
+ FW36 =
VISUAL IDENTITY
LOGOTYPE
LOGOTYPE
Primary logotype – blue background The primary logotype is the preferred option for all applications.
Primary logotype
There is a set minimum size for the primary logotype. Never attempt to recreate the logotype. Only use the digital artwork provided. Flat versions of the primary logotype are available if the gradient is unable to be reproduced. Minimum size The minimum size for the logo is 52mm in width
52mm in width
LOGOTYPE
Primary logotype – white background The primary logotype is the preferred option for all applications.
Primary logotype
There is a set minimum size for the primary logotype. Never attempt to recreate the logotype. Only use the digital artwork provided. Flat versions of the primary logotype are available if the gradient is unable to be reproduced. Minimum size The minimum size for the logo is 52mm in width
55mm 52mmininwidth width
LOGOTYPE
Locked-up logotype When the primary use logotypes can not be applied to certain applications a locked-up logotype can be used.
Locked-up logotype
There is a set minimum size for the locked-up logotype. Never attempt to recreate the logotype. Only use the digital artwork provided. Flat versions of the locked-up logotype are available if the gradient is unable to be reproduced.
Minimum size The minimum size for the logo is 55mm in width
55mm 55mmininwidth width
LOGOTYPE
Wordmark – blue background When combining the core elements of the identity, there may be occasions when the logotype will need to be placed alongside the Williams Martini Racing stripes. When the logotype is in close proximity to a set of stripes, only the wordmark should be used. Examples of the wordmark in application can be found in the applications section of this document.
Wordmark - blue background For use when in close proximity to other stripes.
LOGOTYPE
Wordmark – white background When combining the core elements of the identity, there may be occasions when the logotype will need to be placed alongside the Williams Martini Racing stripes. When the logotype is in close proximity to a set of stripes, only the wordmark should be used. Examples of the wordmark in application can be found in the applications section of this document.
Wordmark - white background For use when in close proximity to other stripes.
LOGOTYPE
Portrait locked-up logotype Certain applications won't allow for the horizontal logotypes.
Portrait locked-up logotype
In these circumstances use the portrait locked-up logotype where the text has been stacked. Examples of the portrait locked-up logotype in application can be found in the applications section of this document. Flat versions of the portrait locked-up logotype are available if the gradient in unable to be reproduced.
Minimum size The minimum size for the logo is 10mm in width
10mm
LOGOTYPE
Clear space – landscape logotypes To preserve the logos integrity an area of clear space has been established. This has been determined by the width and height of the ‘W’ in the logo.
LOGOTYPE
Clear space – portrait logotypes To preserve the logos integrity an area of clear space has been established. This has been determined by the width and height of two ‘W’s in the logo.
LOGOTYPE
Official Partner logotypes The locked-up versions of the logotype are also available as Official Partner logotypes for partner use.
Landscape locked-up Official Partner logotype
These locked-up logotypes follow the same exclusion zone rules as the other locked-up logotypes. The Official Partner logotypes should only ever be applied horizontally.
Portrait locked-up Official Partner logotype
LOGOTYPE
Official Partner logotypes To preserve the logos integrity an area of clear space has been established. This has been determined by the width and height of the ‘W’ in the logo.
LOGOTYPE
Official Partner logotypes The Official Partner logotypes will sometimes appear alongside partner logos. Ensure it has sufficient breathing space with other logos on the page. The relative size of the mark may vary according to its relationship with other marks on the page. The Official Partner logotypes should only ever be applied horizontally.
LOGOTYPE
Positioning The Official Partner logotypes should only ever be applied horizontally and never vertically.
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LOGOTYPE 1.
Do not Left to right: 1. Re-create the logotype. 2. Change the colour of the logotype. 3. Swap the colours of the logotype. 4. Alter the size of the stripes. 5. Add an effect to the logotype. 6. Use the logotype at an angle. 7. Distort the logotype. 8. Stretch the logotype. 9. Place the locked-up logotype on a dark blue background. 10. Use the logotype near other stripes. (Use the wordmark for these exceptions)
2.
WILLIAMS MARTINI RACING
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X
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X
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LOGOTYPE
Positioning The preferred position for the logotype is vertically in the top right corner.
LOGOTYPE
Positioning The next preferred position for the logotype is range left at the top of the application.
LOGOTYPE
Margins The minimum margin size is determined by the height and width of the 'W' and follows the same rules as the exclusion zone.
LOGOTYPE
Do not Centre the logotypes
X
X
X
LOGOTYPE
Extending the stripes The stripes in the primary logotypes can be extended to run across the depths and widths of applications if required.
LOGOTYPE
Extending the stripes The stripes in the primary logotypes can be extended to run across the depths and widths of applications if required.
LOGOTYPE
Extending the stripes The stripes in the primary logotypes can be extended to run across the depths and widths of applications if required.
LOGOTYPE
Extending the stripes The stripes in the primary logotypes can be extended to run across the depths and widths of applications if required.
STRIPES
Extending the stripes When extending the stripes make full use of the depth and width of applications.
X
COLOUR PALETTE
COLOUR PALETTE
Williams Martini Racing Dark Blue 295C/295U C100 M70 Y8 K54 R0 G47 B95
Core colours We have 4 core primary colours. The balance and relationship of these colours may vary in application but as a guide applications should use 35% Williams Martini Racing Dark Blue, 35% White, 15% Martini Racing Light Blue and 15% Martini Racing Red.
White
Williams Martini Racing Light Blue 297C/297U C52 M0 Y1 K0 R113 G197 B231
Williams Martini Racing Red 185C/185U C0 M100 Y81 K0 R237 G27 B44
COLOUR PALETTE
Williams Blue 289C/289U C100 M76 Y12 K68 R6 G29 B65
Secondary colours The Williams core colours should be used in applications which relate to the heritage of Williams racing.
White
COLOUR PALETTE
Williams Rich Blue C100 M76 Y12 K88 R0 G0 B42
Gradated colours To add a richness to applications gradients of the core colours should be used when appropriate. Williams Rich Blue should only be used when creating gradients and should not be used as core colours themselves in applications. When creating gradients follow this guide.
Williams Martini Racing Dark Blue Location 0%
75%
Williams Rich Blue Location 90%
Williams Martini Racing Dark Blue C100 M70 Y8 K54 R0 G47 B95
STRIPES
STRIPES
Introduction The Williams Martini Racing stripes are a key part of the core visual identity. When used creatively they can provide a rich, dynamic and varied visual approach to applications. However, they also have to be used carefully and sparingly as overuse of the stripes can result in busy, over-complicated designs.
STRIPES
Williams Martini Racing Stripes The relative proportions and colour of the stripes should never be altered.
STRIPES
Track Shapes Illustrations have been created which use the stripes to form the current 19 track circuits.
British Grand Prix Silverstone
STRIPES
Track Shapes Illustrations have been created which use the stripes to form the current 19 track circuits.
STRIPES
Track Shapes – Crops Crops of the track shapes can be used to create abstract and dynamic visuals. The crops can be applied to light and dark blue backgrounds.
STRIPES
Track Shapes – Crops Crops of the track shapes can be used to create abstract and dynamic visuals. The crops can be applied to light and dark blue backgrounds.
STRIPES
Do not Overuse stripes or place alongside the logotypes.
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IMAGERY
IMAGERY
The Car with stripes A key imagery asset is the combination of the Martini stripes with the CGI of the silhouetted car. There are two versions of this: side on and top down views. Never attempt to recreate the car with stripes. Only use the digital artwork provided.
FW36 SIDE VIEW
IMAGERY
The Car with stripes A key imagery asset is the combination of the Martini stripes with the CGI of the silhouetted car. There are two versions of this: side on and top down views. Never attempt to recreate the car with stripes. Only use the digital artwork provided.
FW36 TOP VIEW
IMAGERY
The Car with stripes In certain applications the wordmark can be placed within the CGI of the car.
IMAGERY
The Car with stripes Different stripe lengths have been created to allow for flexibility in application. These can be adjusted in length to fit with each application. There is a minimum stripe length but no maximum length. Examples of combining the car CGI's with stripes can be seen in the applications section of this document.
Minimum stripe length
IMAGERY
The Car with stripes Different stripe lengths have been created to allow for flexibility in application. These can be adjusted in length to fit with each application. There is a minimum stripe length but no maximum length. Examples of combining the car CGI's with stripes can be seen in the application section of this document.
Minimum stripe length
IMAGERY
The Car – CGI's A key part of the identity is the use of the current FW car within imagery. Blue and white CGI's of the car have been created of side on and top down views.
FW36 SIDE VIEW
IMAGERY
The Car – Crops Crops from blue and white car CGI's can be used to create rich abstract imagery to be used across applications.
FW36 SIDE VIEW
IMAGERY
The Car – Crops Crops from the blue and white car CGI's can be used to create rich abstract imagery to be used across applications. More examples of the cropped CGI imagery can be seen in the applications section of this document.
IMAGERY
The Car – Crops Crops from the CGI's can be used to create rich abstract imagery to be used across applications. More examples of the cropped CGI imagery can be seen in the applications section of this document.
IMAGERY
Full colour imagery To add variety, full colour imagery can be used across applications such as the website and inside spreads of printed applications. Always use imagery that is of the best possible quality.
IMAGERY
Full colour imagery To add variety, full colour imagery can be used across applications such as the website and inside spreads of printed applications. Always use imagery that is of the best possible quality. The images shown are examples and are for styling purposes only.
IMAGERY
Details Experiment with depth of field and focus on details to highlight specific aspects. The images shown are examples and are for styling purposes only.
TYPOGRAPHY
TYPOGRAPHY
Brand typeface Typography and a consistent use of typeface is a key element to our brand, helping to create a cohesive look across all applications. Our brand typeface is Neutraface 2, it is a modern geometric sans-serif typeface.
DETAILS
TYPOGRAPHY
Headline font – Neutraface 2 Display For large titles and headlines use the display cut of Neutraface 2. Only use these 3 cuts of the display font. Where possible titles and headlines should be set in uppercase.
Neutraface 2 Display Light
STARTING IN POLE POSITION Neutraface 2 Display Medium
Neutraface 2 Display Bold
TYPOGRAPHY
Headline font – Glyph options There are a number of glyph options in the open type features of Neutraface Display 2. Please use the glyphs as shown here with changes to the G and the Q letters.
ABCDEFG HIJKLMNO PQRSTUV WXYZ
TYPOGRAPHY
Large headline font – Neutraface Bevel For large titles and headlines a special version of Neutraface Display Light has been created which is bevelled. This echoes the styling in the logotype. Only the initial cap should be bevelled, the rest of the title/header should be set in Neutraface 2 Display Light. Examples of Neutraface Bevel in use can be found in the applications section of these guidelines.
RACE ACCELERATE
POWERED Neutraface Bevel
Neutraface 2 Display Light
TYPOGRAPHY
Large headline font – Neutraface Bevel For large titles and headlines a special version of Neutraface Display Light has been created which is bevelled. This echoes the styling in the logotype. Only the initial cap should be bevelled, the rest of the title/header should be set in Neutraface 2 Display Light.
Neutraface Bevel
ABCDEFG HIJKLMNO PQRSTUV WXYZ
TYPOGRAPHY
Large headline font – Neutraface Bevel A set of numbers has also been created in Neutraface Bevel. Unlike the large headline font all large numbers can be set in Neutraface Bevel rather than the initial number. Examples of Neutraface Bevel in use can be found in the applications section of these guidelines.
36 77
TYPOGRAPHY
Text font – Neutraface 2 Text For body text and titles use the text cut of Neutraface 2. A range of weights and obliques can be used to enable variety in application. Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. To aid legibility all Neutraface 2 Text body text should be set at –10 tracking. Do not use Neutraface 2 Text as a headline font it is for body copy only.
Downforce Slipstream Torque Traction Neutraface 2 Text Light
Neutraface 2 Text Book
Neutraface 2 Text Demi
Neutraface 2 Text Bold
TYPOGRAPHY
Text font – Neutraface 2 Text Italic Only use italic cuts of Neutraface 2 Text when highlighting body copy.
Neutraface 2 Text Book 18pt (21.6pt leading)
Do not use italic cuts of Neutraface 2 Text for headlines and titles.
The Williams F1 Team is delighted to announce that Felipe Massa will join the team to drive alongside Valtteri Bottas for the 2014 season. The new lineup reflects Williams' determination to bring success back to the team. Having competed in 12 FIA Formula One World Championship seasons, Felipe is an experienced talent and proven race winner, with 11 race wins and 36 podiums to his credit during a hugely successful career. He has frequently challenged for the Drivers' Championship, missing out by the narrowest of margins in 2008 and has also contributed to Ferrari's Constructors' Championships in both 2007 and 2008.
TYPOGRAPHY
Text font – Glyph options There are a number of glyph options in the open type features of Neutraface Text 2. Please use the glyphs as shown here with changes to the a and the u letters.
AaBbCcDdEeFfGg HhIiJjKkLlMmNnOo PpQqRrSsTtUuVv WwXxYyZz
TYPOGRAPHY
Text font – Numbers When setting numbers is text always use the cap height glyph and not the non aligning glyphs.
0123456789 0123456789 0123456789 0123456789 0123456789 X
TYPOGRAPHY
System font – Arial Arial is the internal default corporate typeface. It should be used for typed letters, reports, powerpoint and other ‘non-designed’ documents such as internal memos. Arial should never be used when the Neutraface 2 could be used instead.
Arial AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?& Arial italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?& Arial bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?& Arial bold italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?&
TYPOGRAPHY
Arial – templates Keep typography simple. Do not overcrowd layouts and do not use too many type sizes.
Date Arial Regular 20pt (24pt leading)
Titles for templated press release documents should be black and set in title case at 20pt (24pt leading).
23.01.14 First Images of the FW36 Revealed
Title Arial Bold 20pt (24pt leading)
Bodycopy for templated press release documents should black and set in sentence case at 10pt (12pt leading).
Bodycopy Arial Regular 10pt (12pt leading)
Williams today released the first images of its 2014 challenger: the Williams Mercedes FW36. The FW36 is one of the most technologically advanced Formula One cars produced by Williams. It is the culmination of more than two years research and development by the team’s technical departments in Grove and it incorporates the power unit from the team’s new partner, Mercedes-Benz. “There’s a lot more technology on the cars this year,” says Williams Chief Technical Officer Pat Symonds. “We’ve had turbo-charged engines in F1 before; what’s different this time is that it is much more than just an engine change, it is a completely different system. We’ve gone from a slightly hybridised normally aspirated engine to a fully integrated hybrid power unit with novel technology at its heart.”
TYPOGRAPHY
Styling Type should where ever possible always be aligned rather than centred. Avoid centering titles, headers and bodycopy.
Neutraface 2 Text Book 25pt (30pt leading)
Williams Martini Racing is one of the world’s leading Formula One teams. It exists purely to race in the top echelon of motor racing.
Williams Martini Racing is one of the world’s leading Formula One teams. It exists purely to race in the top X echelon of motor racing.
TYPOGRAPHY
Williams Martini Racing Colours The core colours of Williams Martini Racing can be used to enhance typography. When setting text in Williams Martini Racing Light Blue on a white background, change the colour values to C56 M0 Y1 K0 / R99 G194 B230 to aid legibility.
Neutraface 2 Text Bold 44pt
VALTERRI BOTTAS 77 FELIPE MASSA 19 WELCOME TO MONACO
TYPOGRAPHY
Williams Martini Racing Colours The use of the core colours can be used for individual words or line breaks in a sentence. If a sentence exceeds three lines, repeat the core colours in the correct order.
Neutraface 2 Text Book 24pt (28.8pt leading)
TEAM PERSONNEL AND INVITED GUESTS OF THE TEAM ONLY IT'S WHAT WE DO, WE LOVE DOING IT. IT'S LIKE OXYGEN, IT FIXES YOU. IT'S WHAT WE DO, WE LOVE DOING IT. IT'S LIKE OXYGEN, IT FIXES YOU.
TYPOGRAPHY
Do not Left to right: 1. Eliminate one of the core colours. 2. Swap the order of the core colours. 3. Repeat the colours in the wrong order. 4. S et 'Williams Martini Racing' in one of core colours.
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VALTTERI BOTTAS 77
VALTTERI BOTTAS 77
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IT'S WHAT WE DO, WE LOVE DOING IT. IT'S LIKE OXYGEN, IT FIXES YOU.
WELCOME TO THE GARAGE OF WILLIAMS MARTINI RACING
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TYPOGRAPHY STYLING Do not Overuse the Williams Martini Racing core colours.
IF YOU HAD TOLD ME BACK IN 1977, WHEN MYSELF AND PATRICK HEAD SET UP WILLIAMS GRAND PRIX ENGINEERING IN A SMALL WAREHOUSE IN DIDCOT, THAT WE WOULD STILL BE RACING 36 YEARS LATER, I PROBABLY WOULDN’T HAVE BELIEVED YOU.
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APPLICATIONS
APPLICATIONS
Applications – Keep things simple The following pages demonstrate how the brand identity can be applied to a wide range of collateral. The core elements of the identity give flexibility, whilst retaining coherence and consistency. Do not overcrowd pages with stripes or imagery. Typography should be kept simple, with a clear and simple hierarchy of type sizes and styles that should be consistent.
SIMPLE
APPLICATIONS
Literature – Press releases This is an example of the gradated primary logotype on a white background. The stripes have been extended to fit within the margins at the bottom of the page.
WILLIAMS MARTINI RACING
GROVE OXFORDSHIRE OX12 ODQ
T +44 (0) 1235 777 700 WILLIAMSMARTINIRACING.COM
05.03.14 Williams F1 Team Announces New Title Sponsor Axima auditio quid evenditi temod magnis eveniet quamusa vitibus ut aut occus poriate nimpori tesent od quatum reiciis eaque magnate nobit magnimporum, sum vellite everovit, et veniminctios everfer natur, imus arum fugia iduciur sed mossunt odit ut audio quatur ratem quam conem audiscimi, nos essuntiati conse none ma santia quiatinti ipitionecero expelicienda di core corenim fuga. Et pro to ipit mo quaecullatem ratestiis di de aut licias aut volut omnihicab is eat. Ihitaqu iandaes tendelesti con nonsentio quid enis eic to ipsapelit untur sitatempor reperovid qui consequ aectem voloremped quia quisin cus as ea ius aliam essitatis aut ut od maximin earchit verunda coreicabo. Nam, ute pra qui sedis et offictatur aborrun delibus doluptat hictem re, soluptur, voluptatur. Qui blab is escid ea volesti tem estrum fugia sum quis numquo molescim fugitis exeria dis autemqu iditati ad quias ium erum quo beatem quae nulpariam volupit enihit et volecer natecum imillabore volectus magnis et fugit, as erum rest odia que necearupti quametum dolupta tatintus estis sundigendae volupta tionsedignis volenda eperem es raturerrumet des qui name prest quaeruptae dollore cearum re laciisto vernatem quid quoditias eaqui volorum atur. Qui que sit, sequi nonsequam demporesti sin poria aborem id mi, volest acepedist, occupta turecessim eatem ut venihicae cum restem et officienis natem quas nam hiciisciis andebit amusanditat eataspe acepudit modi berum vernatem hictibus iliquos vent. Uptat etur abo. Dis rehenit ut veliberibus am restibeatur? Vidiaec usaped quamus ea debis explit, con et exped mo corerumquam exces molores tiumend itessitem id maiosae poreptate possum is mo tore endae repres ex estis estione ceatesto est, omnisciati atiusa doluptaque venim facepudae nim as quibusc iliquis dollanis et harum eatenim olluptus, voluptatia dipiet et, quamendia volorer ferepudit. Ends Sophie Eden Media Manager M +44 (0) 7977 275 763 sophie.eden@williamsf1.com
Isobel Postins Head Of Partnerships & Communications M +44 (0) 7867 492 412 isobel.postins@williamsf1.com
WILLIAMS GRAND PRIX ENGINEERING LIMITED, REGISTERED IN ENGLAND. CO REG NO 1297497. REGISTERED ADDRESS GROVE, WANTAGE, OXFORDSHIRE, OX12 ODQ
APPLICATIONS
Literature This is an example of the wordmark on a blue background with striped elastic.
APPLICATIONS
Literature
APPLICATIONS
Literature
APPLICATIONS
Literature
RACE CALENDAR 2014
APPLICATIONS
Literature – Internal spreads IT'S WHAT WE DO, WE LOVE DOING IT. IT'S LIKE OXYGEN, IT FIXES YOU.
RACE CALENDAR 2014 1
AUSTRALIA MELBOURNE 16 MARCH
11
HUNGARY BUDAPEST 27 JULY
2
MALAYSIA KUALA LUMPUR 30 MARCH
12
BELGIUM FRANCORCHAMPS 24 AUGUST
3
BAHRAIN SAKHIR 6 APRIL
13
ITALY MONZA 7 SEPTEMBER
4
CHINA SHANGHAI 20 APRIL
14
SINGAPORE MARINA BAY 21 SEPTEMBER
5
SPAIN BARCELONA 11 MAY
15
JAPAN SUZUKA 5 OCTOBER
6
MONACO MONTE CARLO 25 MAY
16
RUSSIA SOCHI 12 OCTOBER
7
CANADA MONTREAL 8 JUNE
17
UNITED STATES TEXAS 2 NOVEMBER
8
AUSTRIA SPEILBERG 22 JUNE
18
BRAZIL SÃO PAULO 9 NOVEMBER
9
GREAT BRITAIN SILVERSTONE 6 JULY
19
ABU DHABI ABU DHABI 23 NOVEMBER
SIR FRANK WILLIAMS
10 GERMANY
HOCKENHEIM 20 JULY
FW36
OUR DRIVERS NATIONALITY: FINISH HEIGHT: 1.73M WEIGHT: 70KG Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
VALTERRI BOTTAS 77
APPLICATIONS
Digital – App
WilliamsMartini
APPLICATIONS
Digital – App
WilliamsMartini
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Digital – Twitter page
APPLICATIONS
Digital – Twitter page
APPLICATIONS
Digital – Twitter page
APPLICATIONS
Digital – Facebook page
APPLICATIONS
Digital – Powerpoint
PRESENTATION TITLE
APPLICATIONS
Digital – Powerpoint
SAMPLE TITLE > This is an Example > Of One of the Divider Slides > With a Background Image > This is an Example > Of One of the Divider Slides > With a Background Image
1
APPLICATIONS
Digital – Powerpoint
EXAMPLE OF A TITLE ONLY SLIDE WITH INSERTED TABLES AND CHARTS
For tables use tints of Martini Blue
For charts multiple tints of the Wiliams Blue and Williams Silver can be used
1
APPLICATIONS
Trucks
APPLICATIONS
Garage Panels The Williams Martini Racing logotype should always be placed on a crop of the blue CGI background in the garage. The logotype should never be placed on a white panel in the garage.
APPLICATIONS
Garage Panels The sponsor logos can be placed on a white background or a crop of the blue CGI background. Ensure there is an equal balance of white and blue within the back of the garage. MARTINI LOGOTYPE (DIRECT TONE) - Name of the folder : MARTINI_LOGO_P_INTERMEDIAIRE.eps
MARTINI LOGOTYPE (DIRECT TONE) - Name of the folder : MARTINI_LOGO_P_INTERMEDIAIRE.eps
The logo artwork and the colours presented here should always be wetproofed on each and every different supports, to identify issues and make adjustments if necessary.
The logo artwork and the colours presented here should always be wetproofed on each and every different supports, to identify issues and make adjustments if necessary.
APPLICATIONS
Garage Panels The entrances to the garage panels should utilise the graphic of the Williams car with the Martini Racing stripe. The direction of the car should always travel from left to right. The minimum number of panels should be two. The maximum is defined by the amount of panels available, using the middle panel as a filler to extend the stripes.
APPLICATIONS
Garage Panels To keep an equal balance of blue and white, the logotype and information panels should be used to bookend the white panels featuring the car and stripes. Please see examples which follow.
TEAM PERSONNEL AND INVITED GUESTS OF THE TEAM ONLY
APPLICATIONS
Entrance Panels
APPLICATIONS
Entrance Panels
APPLICATIONS
WELCOME TO SILVERSTONE
WELCOME TO AUSTIN
Garage Panels Boards specific to each circuit can be created following the typographic styling of the Williams Martini Racing logotype.
APPLICATIONS
Garage Panels The following content can feature on a white background.
FW07B
FW08
FW11
FW11B
FW14B
FW15
FW16B
FW18
FW19
FW36
BRITISH GRAND PRIX SILVERSTONE 6 JULY
APPLICATIONS
Garage Panels The following content can feature on crops of the blue CGI of the car.
1977 1978 1979 1980 1997
WILLIAMS’ FIRST RACE AT THE SPANISH GRAND PRIX
FRANK WILLIAMS AND PATRICK HEAD BUILD THEIR FIRST CAR, THE FW06
CLAY REGAZZONI WINS WILLIAMS’ FIRST RACE AT THE BRITISH GRAND PRIX
ALAN JONES IN FW07B FINISHED 1ST IN THE US GRAND PRIX
JACQUES VILLENEUVE WINS THE TEAM’S 100TH RACE AT THE BRITISH GRAND PRIX
MAGGOTS & BECKETTS SILVERSTONE SUSIE WOLFF
AUSTRALIA / MELBOURNE / 16 MARCH MALAYSIA / KUALA LUMPUR / 30 MARCH BAHRAIN / SAKHIR / 6 APRIL CHINA / SHANGHAI / 20 APRIL SPAIN / BARCELONA / 11 MAY MONACO / MONTE CARLO / 25 MAY CANADA / MONTREAL / 8 JUNE AUSTRIA / SPEILBERG / 22 JUNE GREAT BRITAIN / SILVERSTONE / 6 JULY GERMANY / HOCKENHEIM / 20 JULY HUNGARY / BUDAPEST / 27 JULY BELGIUM / FRANCORCHAMPS / 24 AUGUST ITALY / MONZA / 7 SEPTEMBER SINGAPORE / MARINA BAY / 21 SEPTEMBER JAPAN / SUZUKA / 5 OCTOBER RUSSIA / SOCHI / 12 OCTOBER UNITED STATES / TEXAS / 2 NOVEMBER BRAZIL / SÃO PAULO / 9 NOVEMBER ABU DHABI / ABU DHABI / 23 NOVEMBER
APPLICATIONS
Do not Have a row of panels which all feature stripes.
BRITISH GRAND PRIX SILVERSTONE 6 JULY MAGGOTS & BECKETTS SILVERSTONE SUSIE WOLFF
X
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Clothing
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Clothing
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Clothing
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Clothing
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Clothing
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Clothing
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Clothing
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Clothing
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Products
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Products
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Products
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Pens
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Pencils
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Packaging
T HIR T–S IUM D ME £25
APPLICATIONS
Product packaging
APPLICATIONS
Product packaging
APPLICATIONS
Product packaging
APPLICATIONS
Bags
APPLICATIONS
Products
APPLICATIONS
Products
APPLICATIONS
Products
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Products
APPLICATIONS
Flags
GUIDING DESGIN PRINCIPLES
GUIDING DESIGN PRINCIPLES Guiding design principles
Tone: Premium, sophisticated, contemporary, innovative, hi-tech, inspiring & intelligent. It should look like a modern classic Simplify: Keep elements simple Consistency: Tie everything together
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