pbakerstudios.com 12/1/2010 Peter Baker Studios | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile | 220a Carter Henry Drive, Fairfield, CT 06824 CORPORATE IDENTITY DEVELOPMENT FOR: Yale Center for Asthma & Airway Disease (YCAAD) DESIGN ITERATIONS
EXISTING LOGO IS DATED. “CLINICAL” DESIGN IS NOT APPROACHABLE AND DOES NOT CONVEY THE SENSE OF MOMENTUM AND CUTTING EDGE SCIENCE BEING DONE BY YCAAD.
THE FOLLOWING DESIGNS EXPLORE THE VISUAL REPRESENTATION OF THE VARIED ASPECTS OF THE YCAAD BRAND, SEEKING TO ENGENDER A SENSE OF APPROACHABILITY, AUTHORITY AND INNOVATION IN EVERYONE FROM THE CASUAL OBSERVER TO THE CHRONIC ASTHMA PATIENT.
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
YC
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
AAD
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile YC AAD
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
YC AAD
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
AAD
YC
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
YC AAD
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
Y C AAD A A D
Yale Center for Asthma & Ai rw ay Disease 12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile Yale Center for Asthma & Ai rw ay Disease Yale Center for Asthma & Airway Disease
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
Y12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
Yale Center for Asthma & Air way Disease
12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile Y Yale Center for Asthma & Air way Disease Y Yale Center for Asthma & Air way Disease Y Yale Center for Asthma & Air way Disease
YC AA D YC AA D 12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile
Y CAAD YCAA 12/1/2010 pbakerstudios.com | Scott = 203.259.4566 xt 2 | 203.856.4926 mobile Y CAAD YCAA D