Graphic Standard Manual of Bonita Rachel Made by Clara Lestari - Graphic Design V 1701358465
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Philosophy of the Logo
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10 Main Logo C: 0% M: 23% Y: 84% K: 13% Hex Pantone
C: 83% M: 43% Y: 0% K: 50% Hex Pantone
Color Used in the Logo The color scheme used in the logo yellow ocre and blue. The color is toned down a bit into a more earthy tone so it won’t look unnatural. A greyscale color is also provided to be use in necessary circumstances.
Greyscale Logo
C: 50% M: 36% Y: 40% K: 0% Hex Pantone
C: 0% M: 0% Y: 0% K: 95% Hex Pantone
r: g: b:
224 175 60
: #E0AF3C : P10-15C
r: g: b:
0 73 117
: #004975 : P108-15C
r: g: b:
139 148 147
: #8B9493 : P176-4C
r: g: b:
50 49 50
: #323132 : P179-15C
11 Logo Regulation Available Color Varaition which can be altered Color variation can be found on the next page. It provides several color scheme that can be used in certain circumstances. The logo itself can be changed into white and put on top of colored background. It is advised to stay with the original logo color as the background but It can be use minimally in special circumstances.
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Logo Regulation
Reversed Logo
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14 White on Black
Logo Regulation
Black on White
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16 Greyscale
Logo Regulation
White on Colored
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18 0.1x
x0
.2x
0.2x
There should be a 0.1x free space to the left of the logo and 0.2x on all the other side of it. This is becaue the end of the B going over the boundary box and this free space is needed to create a balance.
0.9x
0.2x
19 Logo Regulation
Minimum Size H: 1.5cm x 1.3cm
MAXIMUM Size H: 10.9cm x 9.5cm
The logo should not be smaller than 1.5cm x 1.3cm as it is barely legible under that measurement. The minimum size should only be applied in a surface where the space limits the size of the logo. There are no maximum size of the logo as it will depends on the surface its applied on. However, it is suggested that the logo don’t exceed the size 10.9cm x 9.5cm.
20 What to do and Not to do The logo should not be stretched, tilted or reflected. The shape of the logo has to be maintained and should not be altered. The color of the logo should not be changed. The only color alternatives is the greyscale version of the logo. Usage of bright, un-natural color is not allowed as it is against the concept of the logo. When put on top of a colored background, the background color should not be in the same tone as any of the logo color. The logo should not be put directly on top of a patterned background. When it is necessary to put the logo on top of a patterned background, please use a solid color background on top of the patterened background first.
Logo Regulation
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Bonita Rachel
Bonita Rachel
Bonita Rachel
Telp Email Website
Telp Email Website
Telp Email Website :
Graphic Designer
: +6221986291 : bonita.rachel@gmail.com : ww.bonitarachel.com
Graphic Designer
: +6221986291 : bonita.rachel@gmail.com : ww.bonitarachel.com
Business Card Variatoon
Graphic Designer
: +6221986291 : bonita.rachel@gmail.com ww.bonitarachel.com
Stationary Set
Logo Application
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26 Camping Tent for Two
Vintage Scooter
Logo Application
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28 Leather Motorcycle Helmet (comes in two colors)
Wind Breaker
Logo Application
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30 Camera Backpack (comes in two colors)
31 Logo Application Twin Reflex Lens Camera
32 Binoculars and Leather Case
33 Logo Application Leather Passport Case
34 Portable Sleeping Bags
Hoodie Jacket
Logo Application
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