Introduction

The cultural and creative industries have positioned themselves at a global level as a sector with the potential to become an engine for development. Since they use elements related to the essence of the regions where they are located, their products and services have a character of originality built on a track record over many years, making them dicult to replace and highly appreciated by consumers.

Another important component is the ability to innovate from a model based on local creative and cultural elements, but with a global reach and resonance. Among others, there are differentiating and distinctive elements that give a unique character highly appreciated by consumers.

One of the most important elements of an organization is its resilience to endure over time, and its financial capacity is definitely one of the necessary factors to be able to remain in operation. While in most developed ecosystems there is a diversity of mechanisms that allow organizations to access different financing modalities, in cities in the process of developing the cultural and creative sector - Tuana is one of these examples - there are gaps that make these issues a new challenge to be faced.