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In the Americas, the cultural and creative industries generate an estimated US$124 billion dollars in revenues and 1.9 million jobs in Latin America and the Caribbean. At the international level, there are instances whose mission is to boost the financing of this sector. In general, it is possible to locate these instances focused on their own regions - such as the Creative Europe program of the or the European Commission Asian Cultural Council

UNESCO International Fund for Cultural , through the Diversity (IFCD), is one of the most active funders. The purpose of the IFCD is to promote sustainable development and poverty reduction in developing countries that are part of the 2005 Convention to which Mexico is a signatory. The IFCD1 supports projects aimed at fostering the creation of a dynamic cultural sector, mainly through activities that facilitate the introduction and/or development of policies and strategies that protect and promote the diversity of cultural expressions, as well as strengthening the institutional infrastructures deemed necessary to maintain the viability of this sector. Since 2010, the IFCD has financed 129 projects in 65 developing countries with more than US$9.4 million, covering a wide range of areas such as cultural policy development and implementation, capacity building for entrepreneurs, mapping and the creation of new business models.

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Fondos Nacionales

In Mexico, the main agency for the promotion of culture is the , which issues several calls Secretaría de Cultura for proposals to finance projects, infrastructure and equipment. According to its website, it is the institution in charge of promoting and disseminating Mexico's artistic and cultural expressions, as well as projecting the country's presence abroad. It promotes education and artistic and cultural research and provides the infrastructure with decent spaces and services to make more intensive use of it. It works for the preservation, promotion and dissemination of heritage and diversity. It also supports artistic creation and the development of creative industries to strengthen the generation and access to goods and services, as well as promoting universal access to culture by taking advantage of the resources offered by digital technology.

The Inter-American Development Bank has financing initiatives focused on the cultural and creative sector through entrepreneurship contests; the acquisition of works of art from creators in the region; community work through philanthropy, volunteering, donations and fundraising campaigns; the organization of art exhibitions and has implemented the Demand Solutions program with the goal of bringing together the world's most creative minds to discuss and share innovative solutions to address development challenges in the region. Each year, the IDB selects some of the most innovative startups in the region and invites them to present their idea and compete for prizes at Venture Night.

The promotes Organization of American States initiatives that integrate creative and cultural industries through the organization called Young Americas Business Trust who through leadership programs, business skills development, business contests and diverse alliances are active in the ecosystem where creativity is undoubtedly a central asset.

Source: UNESCO website, IFCD https://es.unesco.org/creativity/ifcd/what-is (QR1)

Among the initiatives of the Secretaría de Cultura is Mexico Creativo which seeks to stimulate the cultural and creative economy from a rich, diverse and sustainable socio-cultural ecosystem, as well as the goal of reactivating the cultural and creative ecosystem through the dynamization of its value chains.

Through projects known as the Nodo Creativo, they promote training, incubation, certification and support for sustainable projects.

Additionally, they have Observatorio Creativo which goal is to characterize the ecosystem and its value chains; measurement and creation of indicators focused on the economy.

Instituto Nacional de Bellas Artes y Literatura is the Mexican government's cultural agency responsible for stimulating artistic production, promoting the dissemination of the arts and organizing artistic education throughout the country. To disseminate and divulge the arts, literature and the national artistic heritage; artistic education and research, diversity and equal rights. Another related institution is the Fondo Nacional para el Fomento de las Artesanías, which is responsible for promoting the country's handicraft activity and contributing to the generation of a higher

Regional Funds

At a state level, Baja California has the Secretaría de Cultura, Instituto de Cultura de Baja which through its California has the purpose of preserving, promoting and disseminating culture and the arts, as well as to generate the necessary conditions for society to have access to goods, services, artistic and cultural activities as essential elements of integral human development, within a framework of respect and tolerance for the cultural diversity that identifies us as a State. This entity issues several calls for proposals for the cultural sector.

In Tuana, the Instituto Municipal de Arte y Cultura (IMAC), which is part of the Secretaría de Desarrollo

Private Investment

Museums and other cultural heritage sites have increasingly been seen as drivers of community regeneration and thus as a source of income and new jobs. Cultural heritage and a vibrant creative economy can increase territorial attractiveness for talent and investment. At the same time, the role of culture in stimulating innovation, as well as in supporting wellbeing, health, lifelong learning and the creation of social capital, has become prominent.

This economy relies on creative talent as a primary source of value. The demand for skilled creative workers is strong and rapidly evolving in all sectors of the family income for artisans through their human, social and economic development. economy. To reap these job creation benefits, cities and regions need more reliable data to shape their development policies that support independent businesses and service providers.

In addition, there are public agencies that support ventures where the creative component generates added value and enables these types of projects to access resources. One of these entities is the Secretaría de Economía Entrepreneur System through its new created to receive, process and follow up on your requests for support to access the National Entrepreneur Fund's calls for proposals.

Social Municipal (DESOM), is in charge of this area and its purpose is to be a bridge between artists and the people of Tuana, as well as offering cultural spaces and activities for the enjoyment of the citizens. IMAC is responsible for the four Casas de la Cultura -Tuana, Playas de Tuana, San Antonio de los Buenos and El Pípila-, the Municipal Libraries Network, as well as the Archivo Histórico de Tuana (AHT), the Museo de Historia de Tuana (MuHTi) and the Galleries in its different spaces. It also hosts the Escuela de Música del Noroeste project, which offers the Higher Technical University Program and the Technical Bachelor's Degree in Music.

The cultural and creative sector is largely composed of micro, small and medium-sized enterprises and selfemployed entrepreneurs. Such firms coexist with some large global players. There is a strong demand for better and more reliable data, at the regional level, on the performance of these firms, as well as on ways to customize business support ecosystems to their specific needs.

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