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Claudine Zafra Industrial Design
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Designer’s Note It is with my sincerest gratitude to welcome you to my collection of industrial design works. I will walk you through my story the way my journey has unfolded up till now: from learning design elements, my practice of advanced skills, and to my growth as an industrial designer shown through my more mature projects. While there is still much to harness in design, I am proud to present my work of solutions. I truly hope you enjoy my story as much as I enjoyed developing and creating it.
04 Rectilinear 06 Curvilinear 08 Typography
26 Power Drill
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12 Bike 14 Perfume 18 Flatpack
34 Soldering Iron
Tree Seating
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Flex Speakers
42 Utility Knife
88 Pod Car 106 Seek Waistpack 118 Toy Jet
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$2 Tank
122 Hand Therapy
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Rectilinear Form Study
An exercise between three rectilinear forms using a dominant, subdominant, and subordinate element that are perpendicular to each other. The goal is to create an asymmetrically balanced whole.
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order continuity balance
I wanted to manifest balance and stability for my rectilinear project. Although the subordinate piece in the middle seems to be falling off, the two taller elements help keep everything in tact. By staying aware of the proximity between my dominant and subdominant pieces, my rectilinear can draw your eyes in all directions within its form.
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Curvilinear Form Study
We were to apply what we learned about balance from different forms in order to form a whole. With the curvilinear, we used both two and three dimensional methods to explore our designs. The goal for this project is to understand the effects of volumes along with three dimensional curves and lines
hierarchy elegance of form wood-finishing
Wanting to create an elegant piece, I knew I wanted to incorporate softer and subtler curves. I titled this ‘Contrapposto’ as homage to the art history term for an “S-curve.” This term is used for a sculpture where the figure’s weight is shifted to the side, giving the figure a more relaxed overall look.
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I thought this was befitting for my curvilinear for its weight shift through the middle of my form. I accomplished this shift of weight by making this area a slightly larger volume, and incorporating a more dramatic curve.
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Typography There are many elements in Typography that I have learned and put to use in my personal graphic style. I have realized that typography helps with interpreting how others use type, and even seeing how a typeface can work with layouts, colors, and images affects an overall design.
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hierarchy colors understandability
Through my education in typography, I have become acquainted with typically used terms such as kerning, tracking, typefaces, and font families. Studying the differences between serif and sans serif enables me to judge when they can be appropriately used. The following spread presents two examples of projects I have worked on focusing on utilizing typography to project the hierarchy of information for the readers.
source: http://www.thinkingforaliving.org/archives/147
The font was not originally designed as a commercial typeface – it was simply the logo for a magazine. Lubalin’s letterforms with tight-fitting combinations reflected Ginzburg’s desire to capture “the advanced, the innovative, the creative.” The character fit was so perfectly tight that they created a futuristic, instantly recognizable identity for the publication. Later he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface. Given the high volume of requests for the font, Lubalin formed Lubalin, Burns & Co. (which later became the International Typeface Corporation) and released ITC Avant Garde in 1970. Unfortunately, Lubalin quickly realized that Avant Garde was widely misunderstood and misused in poorly thought-out solutions, eventually becoming a stereotypical 1970s font due to overuse.
ARDE
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jklmnopqrstuvwxyz JKLMNOPQRSTUVWXYZ
A VANT
designed the typeface Avant Garde for the last of these magazines.
Booklet Below is a quote by Wim Crouwell from the documentary, “Helvetica.� What I think Crouwell meant is that words become phrases that then becomes a sentence with a meaning. Helvetica is a sans-serif typeface that has such simple aesthetic that when reading something is Helvetica, the words are clear, making it easier to understand the message of the text.
themeaning the is inof the the not text typeface, context
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and that is why we
lovedhelvetica so much. wim crouwell
March
Time: 7:30 pm Location: Brechemin Auditorium Ticket Prices: $5 all tickets A survey of jazz innovations from 1800 to 1930.
Jazz Innovations, Part 1
wednesday
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Jazz Innovations, Part 2
Time: 7:30 pm Location: Brechemin Auditorium Ticket Prices: $5 all tickets Jazz innovations continue from 1930 to the present.
wednesday
Ensemble Concert:
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Wind Ensemble, Concert, Symphonic & Campus Bands Time: 7:30 pm Location: Meany Theater Ticket Prices: $10 all tickets.
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wednesday Ensemble Concert: Combined Choruses & Symphony University Symphony Time: 7:30 pm Location: Meany Theater Ticket Prices: $10 all tickets
Maestro Peter Erös conducts Hindemith’s "Nobilissima Visione," based upon the life of St. Francis of Assisi; Prokofiev’s Piano Concerto No. 1, Natalya Kalendarev, soloist; and Stravinsky’s "Firebird Suite," 1919 version.
sunday Student Recital:
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friday Ensemble Concert:
Jazz Innovations, Part 2
Time: 7:30 pm Location: Brechemin Auditorium Ticket Prices: $5 all tickets Jazz innovations continue from 1930 to the present.
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sunday Student Recital:
Keyboard Debut Series
Date: Fri Mar 14 Time: 3:30 pm Location: Brechemin Auditorium Ticket Prices: $5 all tickets Eric Cline, piano; Dina Shilleh, piano
"Continental Divide" Highlights include Ivan Tcherepnin’s "Concerto for Two Continents" for synthesizer and wind symphony, David Stanhope’s "Australian Fantasia," and "Rhapsodie for Viola" by Jean Françaix, with faculty soloist Melia Watras.
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friday Ensemble Concert:
thursday
Ensemble Concert:
A survey of jazz innovations from 1800 to 1930.
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friday Opera: Tartuffe
Time: 7:30 pm
2014
07
Time: 7:30 pm Location: Brechemin Auditorium Ticket Prices: $5 all tickets
Ensemble Concert:
Time: 7:30 pm Location: Meany Theater Ticket Prices: $10 all tickets. "Continental Divide" Highlights include Ivan Tcherepnin’s "Concerto for Two Continents" for synthesizer and wind symphony, David Stanhope’s "Australian Fantasia," and "Rhapsodie for Viola" by Jean Françaix, with faculty soloist Melia Watras.
wednesday Ensemble Concert:
Combined Choruses & Symphony
University Symphony Time: 7:30 pm Location: Meany Theater Ticket Prices: $10 all tickets
Wind Ensemble, Concert, Symphonic & Campus Bands
Ensemble Concert:
Jazz Innovations, Part 1
Keyboard Debut Series Date: Fri Mar 14 Time: 3:30 pm Location: Brechemin Auditorium Ticket Prices: $5 all tickets Eric Cline, piano; Dina Shilleh, piano
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friday Opera: Tartuffe
Time: 7:30 pm Location: Meany Studio Ticket Prices: $20 general admission, $15 students/seniors. Additional Info: A Northwest premiere! Kirke Mechem’s 1980 comic opera, "Tartuffe," is a fresh look at Molière’s 1660s comedy, "Le Tartuffe ou l'Imposteur," in which a con artist trying to pass for a
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thursday
t Avenue, New York, New York ns and information: .edu 493-4428
014
March 06
120 Claremont Avenue, New York, New York For reservations and information: www.msmnyc.edu or phone 917-493-4428
Bike
Solidworks Project The bicycle is a project for teaching the basic capabilities of the Solidworks CAD program. My bicycle is comprised of four custom bike parts: bike frame, seat, handle grips, and tires. I constructed the rest of the bike parts according to standard bike designs. I also learned to download already-made solidworks parts online
solid tools parts assembly CAD rendering
In constructing each bicycle part, I started with a master sketch that positioned where each component should be; by doing this, I was able to make sure that each part would fit within each other where it is supposed to. Before I was able to use the boundary tool, I also learned to create profile sketches to be able to manipulate the form of my parts.
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After successfully assembling all of my parts, I dropped my model into the Keyshot rendering program for high quality renderings. Keyshot allowed me to explore colors and materials so I can ultimately make those design decisions.
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Perfume Form Study
This project introduces specific ergonomic parameters for the hand. This also introduces how to make a two piece plaster mold and understanding the importance of part lines in order to avoid undercuts.
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drafted parts graceful form craftmanship
My main inspiration for a perfume bottle was to evoke sensuality of a woman’s form. I wanted to establish a feminine curve and roundness without being so literal with the form. I created full-scale mock-ups that helped me narrow down the size, ergonomic feel for the hand, and of course, my design. Overall, I believe I was able to establish a design that boosts a woman’s cosmetic space.
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Form Finding Taking a step away from the typical definition of a perfume bottle, I looked at this product as a vessel that holds liquid inside. With this viewpoint, I looked to carafes for some form inspirations.
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Through my ideation, I played around with the directional lines the bottle cap would give the overall form. My goal was to incorporate a soft curve with directional elements. To me, a strong woman is not only assertive, but she is also loving towards others and herself.
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Flatpack Kid’s Chair
This children’s flatpack furniture project consisted of ergonomic research, woodworking, and a design that is kid safe. Prior to my ideation phase, it was vital for me to understand average measurements of children and to also choose an age range to design for. For my flatpack chair, I chose to design for children that are between three to six year olds.
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kid’s ergonomics minimal packing part safety
A big challenge with this project is to design a piece of furniture without the use of screws or gllues, just strictly utilizing wood joinery. Because of this challenge, I took it upon myself to incorporate design onto the slots themselves in order to compliment my overall chair design.
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stackable shelving units assymetric pan
Ideation I wanted to approach children’s furniture design differently from what I typically saw in the market. I looked at Japanese interiors and cultural elements like the Shinto temples and the use of wooden beams as my inspiration and aesthetic goal. There was opportunity in being inspired by traditional Japanese elements and bringing that into a child’s space. Many of my concepts broke down the geometries of my inspiration and altered ratios of the shapes I have observed from my research.
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back panel height variations
incorporating more slots for less weight
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Mocking Up It was important for me to build a full size mockup out of MDF board in order for me to simulate how my final design will look like. From my design concepts, I decided to build the seat pan that was not completely square and I added handles and arm rests. The benefits of this mock up was great: I was able to analyze the cut-out design on the back panel, I realized that my support panels were sticking out too much, and I was able to practice my woodworking craftsmanship.
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No Waste Design It was my intent to design a chair where all the pieces will be cut from a 28� x 60� flat piece of plywood. I was able to figure out a pattern where I would draw in the two legs side-by-side so that I could make the chair seat with a little more depth.
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Final Model My final children’s flatpack chair was a modification of my final mock-up from the previous page. Some design details I decided to change were the larger handle slots
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Power Drill Braun Inspired
The project brief is to redesign a power tool either with a Braun aesthetic or along the lines of Dieter Ram’s Ten Principles. Before I decided on which route to take, I used my research as a tool to understand how the Braun aesthetic versus the design principles would alter my final design. I ultimately decided to design a power drill that had the Braun aesthetic because I thought it was an interesting task to design a product that was not in the line of products that Braun carried.
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aesthetic mock-ups craftsmanship
My design consisted of truly simplifying the form of a power drill. I saw that power drill designs were all too busy with the colored plastic parts integrating with the black rubber grip areas. My minimalism, use of color, and geometric form is my design ode to the Braun brand.
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Current Problems
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Power drills are the most popular power tool is people’s homes. Because there is such a vast market for this tool, there are also many problems from different points of views. Taking a close look at the different brands, types of drills, drill features and sizes, I was able to pool in a list of problems I wanted to solve through my design:
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Designing for Who? I targeted middle aged men because this is the area where they have typically already developed their taste in terms of products they like to own and use. These guys are organized, spend countless hours in their garage, and they take great pride in doing handy work around the house. They have a healthy amount of tools and are looking for a new drill.
Ideation Taking inspiration from strong and clean lines that are commonly found in modern spaces today, I have tried to translate that aesthetic into my sketches. To the right are my top three concepts I have developed before I started working on with full scale mockups.
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You can find simplicity in my forms and features, along with my use of color as accents for the functional buttons of a power drill.
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Mock-up Development
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There are two battery release buttons that is painted a bright chartreuse in order to indicate to the user where these buttons might be.
Speed Adjustment The speed adjusted sliding button is located at the top surface of the power drill housing. Sliding this button forward allows for a faster rotating speed, where backwards is for a slower speed.
Rotating the Torque The torque adjustment works in a clockwise and counterclockwise rotating motion. Rotating clockwise allows for higher torque, counterclockwise for less torque.
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Releasing Battery
Soldering Iron This project is all about how ergonomics can greatly improve the feel and efficiency of a task. I chose to redesign a smaller soldering iron and to manipulate a neutral style of grip with the organic form of my soldering iron.
ergonomics mocking up craftsmanship
In finding my final design, I researched existing soldering irons, their components and capabilities, from that, I sketched out ideas of my form, and soon after, I went straight to mocking up. Since hand ergonomics is the biggest part of my project, I knew the more mockups I made, the more I could see how to fix the grip and housing just by carving into foam.
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With my extensive study of creating an iron to fit on the hand and grips well, I believe my solution works very strongly.
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Current Problems?
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Soldering irons are used to weld smaller metal pieces and is usually for computer board tasks and even for the craft of stained glass. The problem with irons that are available to consumers today is that they are all too bulky and heavy, causing strain to the hand during extensive use.
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User Environment Soldering irons are often bulky and even overbearing. Deciding to design for a classroom environment will help me produce a form and aesthetic that is friendly. The importance of a friendly form and aesthetic is that I believe it will invite a user to pick one up and to use it more. I would like to design an organic form for stained glass soldering in a classroom; focusing on such a specific task would would result on a great appreciation of their most important tool.
Task: Stained Glass Soldering 1. Materials needed: Soldering iron, flux, copper tape, lead solder, and glass pieces.
2. Wrap individual glass pieces with copper tape and brush with flux on all edges.
3. Heat up soldering iron and test the heat by attempting to feed the lead solder.
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4. Arrange glass pieces together and feed hot solder in between the pieces where the flux is applied.
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Mock-up Development
Ball-Tip
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Providing an option for the user, I decided to design a ball-tip soldering iron head. This attachment helps keep the wrist at a more neutral position while soldering because the ball tip helps the user solder at any angle, producing more leveled soldering. Ideally, this attachment would be provided in the package.
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Final Design From my form finding phase, I discovered this organic form where it manipulates a relaxed pencil grip for the user. There is a matte rubber over molded grip for better control. The overall smaller and lighter form eases the weight tension on a user’s wrist.
Utility Knife for Makita Brand
It was our objective to choose to design a utility knife, locking tape measurer, or flashlight, and to also design a packing for our final product. I chose to design a utility knife. In order to accomplish a more realistic appearance model, I built my knife in two pieces to depict where the part line will be for manufacturing purposes.
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aesthetic mock-ups craftsmanship
I decided to brand my design towards the Makita line simply because I thought it would be interesting where I can take a product where they could potentially be interested in producing. I will be explaining how I came to a design conclusion and why I believe it is appropriate for this project.
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Brand Study In order to justly design for Makita, I needed to understand their brand aesthetics, products they offer, and trends they follow.
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From my research, Makita is a Japanese brand that sells consumer power tools. Forms on their products consists of overdone faceted surfaces with many details. It is my goal to design a simpler aesthetic and form, while still identifying with the brand’s overall identity.
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Ideation During my ideation phase, I focused on sketching and designing more organic forms that contours to the hand. I studied how users typically hold utility knives and I started to work around those curves. On top of incorporating natural forms, smaller details that would help with grip is something I would like to include in my final design.
Final Design My utility knife has a form that no other utility knives in the market has. The higher point or arc towards the front is perfect for index fingers to rest on and helps to keep the hand stable while using pressure.
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The middle sides of the knife is a concave curve that helps to give the thumb a resting spot. Finger grooves on the top and bottom curve is placed for points of references for the user.
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$2 Tank
Internship with RainSaucers Inc. Working for RainSaucers Inc. was my first internship experience and I was brought into the team for my knowledge in designing products with the bill of materials in mind. RainSaucers Inc. is a startup company that develops rainwater harnessing attachment to tanks for homeowners. My employer from RainSaucers had a vision to bring rainwater harvesting to developing countries. Working with one other person on this project, our challenge was to create a product that can fold flat for shipping to other countries, and the overall cost of the materials used is only 2 dollars.
bill of materials flat shipping rapid prototyping
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My biggest contributions to this project is my concept of an origami style lid, waterproofing the exterior of the cardboard tank, and taking into account the expansion of a full tank with excess plastic on the rims .
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Countries in Need?
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While all countries can greatly benefit by adapting rainwater harvesting systems, my employer specifically targeted the needs of Africa and India. Due to their seasonal rainfall and vast drylands, merely having a tank just for rainfall will not only be a storage of water, but also provide water when needed. During our research phase, my teammate and I had developed a list of what our new product should provide for our international users:
Most folks are not educated in the benefits of untainted rainwater. In more developed countries, rainwater harvesting is simply collect excess or runoff rainwater from their homes. Developing countries however do not always have built-in gutters in their homes, and therefore, are missing out on a free natural resource. The benefits of rainwater collection for developing countries are: the ability to have their own water supply when rain falls, it can be a source or a back up for water against wells, and this system is an inexpensive and simple technology that is very easy to maintain. Rainwater, when untouched from sky to tank, is clean enough for people to drink!
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Rainwater?
Ideation Generating ideas for this type of project did not require much form exploration. Our constraints were to have our tank ship flat and easy to assemble.
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For my ideation phase, I tried to think of as many ways as possible on how a cardboard tank could fold, and how to minimize the amount of folds. Incorporating weatherproofing aspects and a way to extract the rainwater from the tank was also a challenge.
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Rapid Prototyping The majority of this internship project was rapid prototyping. For my employer, there was no better way to see if a concept would work other than making them, filling them with water, and testing our tanks. Here we see the different sizes, weatherproofing methods, and lids my teammate and I have tried.
Ships Flat After much prototyping later, we have decided on a final design for the first generation $2 Tank. All of our components weighed less than 5lbs.
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The actual tank and lid folds tightly with weatherproofed plastic already built with it, leaving the user to only unfold the entity and to place the lid on the tank. Other parts included is a water pump with an extension, a sink filter, and inexpensive rope to keep lid from flying off the tank.
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Final Design The 18�x24� cardboard tank is lined with 3 mil thick polypropylene food grade plastic for weatherproofing on the exterior and cleanliness of water inside the tank. The ropes are held down by the water weight from the water collected. The excess plastic right under the lid allows the tank to expand as it gets full while still protecting the opening of the water tank from any kind of contamination.
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Tree Seating For Spartan Keyes
This is my first project where I was able to work with a community in designing a product that is for their community. It was a process in itself trying to get to a product that members actually wanted to incorporate in their neighborhood.
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sketching co-design teamwork
This is another project where teamwork was key to getting our concept done. Through our brainstorm together, we found that the Spartan Keyes community actually has an abundance of trees along their sidewalks. As designers, my teammate and I saw an opportunity for brand identity for this community by developing a custom tree bench that can be found all over the Spartan Keyes neighborhood.
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Community Needs? Spartan Keyes is a small neighborhood just three blocks away from San Jose State University in San Jose, CA.
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My design team and I walked throughout different parts of the neighborhood to survey the feel of the area, resident behaviors, and overall environments. From my research and surveys, I have found that this community needs improvements in:
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Working with the Neighborhood For this project, our design team worked closely with the active members of the Spartan Keyes neighborhood. We conducted group brainstorm activities in order to pin point which issues we need to focus on based on the overall community needs. From the few meetings our class attended, we resulted in a pretty thorough understanding of what the community is about.
Ideation From the community brainstorms, my teammate and I agreed on developing concepts on seating around trees. We were ideating other components or elements to incorporate in the tree benches, like planters, for further beautification of the community.
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From much exploration, I started to generate concepts with pairs of seats around a tree, so that more than one person can enjoy it at one time or another.
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Mocking Up I approached mocking up our ideas in a different manner for this assignment. I wanted to depict a sidewalk with a patch of grass to show how the scaled benches could fit in an environment. I have played with seating with trellises, a pair of seating, and modular type public seating. The main benefit of this mock up is that it has an architectural aesthetic, further convincing members that these are a great addition.
Team Build
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Building full scale tree benches was quite a challenge for just two people, but my teammate and I had great chemistry and balanced each others skills and knowledge. The benches are made from Trex material, and we constructed a shading system out of PVC pipes, which are to depict steel poles.
49.00”
84.00” 75.00”
18.00”
85.00”
22.00”
39.00”
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31.00”
In the Community
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Our final bench prototype is working, stable, and fits in the majority of the trees found in the Spartan Keyes neighborhood. The community is sure to be remembered by passersby when they notice our tree benches all around the neighborhood.
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Shading Unit Our shading unit options allows the community to input benches in areas without trees. Our unit provides a similar type of shading compared to trees.
Company: Zafra Designs Product: Customizable Speakers Part No.: 6 Process: Silkscreen Designer: Claudine Marcelino Date: 11/13/13 Revision: 1 Type: Helvetica Light 45 Colors: PMS Black
Flex
Wireless Powered Speakers Large speakers are often very generic looking, all we can really see is bulk. Adequate sized speakers provide high-volume and high quality sound for a larger space, and for bigger groups of people. These are the most common type of speakers to be designed with aesthetic awareness. While there are technologies today that allow for wireless powered speakers, these are hidden behind bulky and standard designs made for the general public.
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materials manufacturing solidworks
Enter the fashion world. The newest and most forward fashions are always introduced through runway shows, where top rollers in the fashion industry are the main audiences. Fashion shows are a fashion designer’s exhibit. It is typical for the designer to also design the actual aesthetic of the catwalk, its backdrop, lighting, and music.Since music really adds to the theme and experience of the show and the designer’s vision, large speakers and speaker systems are used for runway shows and events.
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Based on What? Active PA speakers are faster and easier to set up because the power amplifier and crossover are built into the same cabinet as the speakers. The sound sources for these types of speakers are from mixers, music players, and even instruments. Typically, these speakers are about 2.5’ in height, and 1’ in width and depth.
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Common problems are:
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Designing for Who? This is Nicole Miller, an American fashion designer who is most known for her wedding gown designs. Nicole is prepping to showcase her Spring 2014 Wedding Dress collection and has a vision of an all white runway. Her wedding dress designs this coming spring is something she’s never done before: using considerably more pronouned fabrics and more cutouts than ever.
Ideation During my ideation phase, I focused on sketching and designing speakers that were free standing since I the PA speakers I’d like to design are to be 4 feet tall. I sketched different textures that we would see on clothing, some ruffles, folds, and even some weaving manufacturing processes.
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Learning about different types of manufacturing processes have skewed some of the forms that I would sketch.
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Final Concept For my final design direction, I looked to wedding dress details for interesting textures I can incorporate in my speakers. I have decided to incorporate a petal texture to the front panel.
Carbon Fiber Fabrication
Ceramic Injection Molding
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SLA Printing
Sand Casting
Basing my decision on how much low volume manufactured speakers to produce, I created a chart on how much my speakers would cost. I chose to manufacture 40 speakers at $2,386 per unit. I believe making 40 units in one year justifies such a high price.
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Low Volume Manufacturing Estimated Cost
Flex: Create The Flex Create wireless speaker offers an all in one speaker system. With this system including bluetooth capabilities, connectivity for smart phones have become easier. These speakers contain a 6.5” subwoofer, a 4” mid, and two 2” diameter tweeters.
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The Create is a low volume speaker where the front panel is made to order. Customers will have the luxury to design their own front panel, which could also be replaced with a new design if desired, making every Create wireless speaker a personalized piece of electronic.
This simple and sleek control panel features the very basic adjustments for this PA speaker. The panel contains the power button, volume adjustment, and indicators for bluetooth connectivity.
Pin Star Head This star pin is a low profiled machine screw that adds an interesting third read on the housing for the Flex speakers. Choosing such a unique head for a machine screw helps prevent any theft or mal activity.
Manufactured Logo Flex’s custom logo is debossed onto the aluminum sand casted back panel, resulting in a permanently engraved image in every speaker unit.
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Control Panel
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Injection Molding
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In-Mold Decoration
Die-Casting
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High Volume Manufacturing Estimated Cost Creating a higher volume and lower cost version of the speaker results in choosing more inexpensive manufacturing processes. Putting together a chart again, I decided to manufacture 15,000 units for $110 per unit. I did not make more than 15,000 because based on my calculations, that price drops less than 10 cents at the point that I had chosen.
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High Volume Speakers
Manufactured Logo
Control Panel
Speaker Cones
Working for a high volume design, I have also chosen to emboss the Flex logo on the die-casted back panel.
The same interface on the control panel is kept for the reason of keeping the same brand and features between the Create and Chroma Series.
Instead of using Ceramic Injection Molding for the speaker cone housing, I chose injection molded glossy plastic for a similar aesthetic.
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Pod Car
Automated Transit Network As a collaborative effort between the SJSU Industrial Design Dept., Engineering Dept. and a company called Swenson Solar, we strived to work together to design an automated transit network for the city of Santa Clara. The City of San Jose previously spent millions of dollars on a study for a local transportation system to serve the San Jose airport. This effort mostly delivered a long list of constraints or roadblocks to such a new transportation system.
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research teamwork full-scale prototyping
The goal for the Industrial Design Dept. is to deliver a full size mock-up that can be displayed on campus, and at some of the engaged cities. We are to design the interior and exterior of the modules or “pods,� while accommodating the constraints from the structural, mechanical, and electrical engineering elements.
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What are ATNs? Automated Transit Network System is an emerging new transit technology to promote green mobility. ATNs are not as big in scale as APMs, or Automated People Movers like CalTrain. The goal of ATNs are to be low cost, low energy, less unnecessary stops, and comfortability. ATNs have been successful is London’s Heathrow Airport and India’s Mumbai’s Airport. Both instances are in low volume situations and Santa Clara is interested in bringing this system to the US to solve the “last mile issue for commuters.
Personal Rail Transit
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Some refer to ATNs as PRTs. These are electric and driverless pod cars that run on guided ways. These PRTs are found in several airports around the world and are seriosuly a growing industry especially in public transportation.
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Opportunities An opportunity is to develop a modular pod car system so that when traffic is low volume, passengers are allowed the comfortabilty of their own pod. But when traffic falls during rush hours, pod cars should connect to become more like an LRT system to become more efficient. Stations need to be larger to accomodate rush hour lines. Pod cars need to be able to accomodate up to 10 people to maximaze usage and help minimize wait time.
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As my team and I brainstormed on how we can design a cabin for the ATN, we started thinking about what would first get a user’s interest; design. The next question we asked was, “what will get users to keep taking the ATNs?” From here we developed a list of survey questions that could help us get insight in this matter. We surveyed commuters on the Cal Train, VTA light rails and buses, and bart commuters.
Scheduling
Fees
Comfort
WiFi
Distance
1. Scheduling - Importance of accuracy on the transit arrival and departure time. 2. Fees - Transit fees should be low enough to encourage its substitution of driving. 3. Wifi - If transits include wifi connectivity, it will encourage users to take public transportation. 4. Comfort - Users preferred privacy when travelling alone and would like more comfortable interior.
We saw an opportunity for cabin design from this particular survey outcome.
5. Distance - Will the form of transit reach their end destination without too many transfers, if at all.
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What will get people out of their cars?
Ideation Since this ATN project is a group effort, we decided on aesthetic goals so that our concepts agree with each other. Our aesthetic goals are safe, modern, and comfortable. During my early ideation phase, I explored different forms for a pod car, from symmetrical designs, to modular systems. My concepts are a sumation of my knowledge gained from online research, surveying with my teammates, and taking advantage of interdisciplinary fields like the mechanical engineering teams.
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Conceptually playing around with door mechanisms, overall forms, and interior layouts, I have already learned what ideas might and might not work.
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Concept Direction In the process of finding my final design form, I decided that my pod car will have a directional look, where there is a clear front and rear. Incorporating my team’s aesthetic goals of safe, modern, and comfortable, my concept direction has large radii and color accents to convey friendliness for potential users.
Personal Final Design Taking a step back from my concept direction, I decided that I needed to design a more mature looking cabin. With that, I kept my decision on designing a directional pod car, but I have taken away the different types of radii from my former design and went with more constant and relative fillets on the body. Overall, my final design direction has fallen succefully under our safe, modern, and comfortable aesthetic goals.
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Interior Design of Cabin Comfort was my biggest generator for my interior design for my cabin. I chose 4 individual seating to respect commuter’s privacy, an adequate space for bicycles, and large windows for great views.
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Team Vote Here are my team’s individual final designs. In order for us to choose a design to build into full scale, we decided to put it to a vote, with a twist. Each of us had 3 post-its, each post it with a word: safe, modern, and comfortable. We had 3 rounds of voting, each round according to our aesthetic goal. We all agreed that whichever design receives the most stickies will be the chosen design. As a team, we ended up voting for the round cabin design because we all felt that it is the shape that will really captivate people’s attention.
CAD Work Before going into the physical building stage, my team worked together to create the interior and exterior components of our chosen pod car design. Here on the left, we see an exploded view of our components, from the exterior and interior walls, windows and sliding door, our seating, floor, and bumper.
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Doing our CAD model gave us a realistic reference of our goal for foam core modeling. Laying out the exploded view also gave us the different elements that my group needed to tackle.
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Team Build We had the perfect group of people in our team. My group had a great mix of skills, from knowledge in building, solidworks, interior design, and leadership and communication skills. Each of us had a great deal to contribute, especially in the long days and nights of the actual build of our full scale mock ups.
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We build our model from the ground up, starting with a stable frame, building the exterior skeleton, attaching the roof, to walls, and even the interior furniture.
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Interior Details In order for my team to design a comfortable aesthetic, we were greatly attentive to our interior design elements. Our featured interior components are comfortable seating, cupholders and surfaces for personal belongings, hand rails, and a designated area for handicap and a wheelchair. Our interior is spacious with large all-around windows. Inside, we built two individual seats and one love seat for user options.
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Seek Waistpack and Crossbody
Outdoor activities is a huge modern industry today. Within this industry, sewn products are an essential part of this market. There are many different types of users in the outdoor adventurers field, and I will be focusing on scientific researchers that conduct in-field researches. Through research of their different tasks, I will be finding problem areas that present opportunities for products to be designed around.
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research sketching sewing craftsmanship
Researchers deserve a range of products that are task specific, since this type of outdoor adventurer is often overlooked. Through problem solving within the researcher’s field, I was able to design a soft good product that serves as a quick access pouch that contains a foldable sample bag for rock samples.
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Biggest Problems? Scientific researchers have a small range of outdoor products available in the market. Available to them are hiking gear, camping equipment, weatherproofed accesories, and some high-tech GPS gadgets. Looking into all the specific tasks that Geologists deal with, one of their biggest task is collecting samples.
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The other problems with collecting samples that rose within my research are:
Geology is the science comprising the study of solid Earth, the rocks of which it is composed, and the processes by which they change. Geological researchers can travel to sites in small or big groups. These guys are very casual and pack normal camping gear. Not being extreme outdoor guys, their attire tends to be casual with hiking boots and a hat for protection. During their hike to the research sites, they take notes, photos, and collect samples. If samples are heavy, geologists collect the samples on their way back to camp and stuffs them in their hiking backpacks.
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Designing for who?
Ideation Designing for geological researchers, it made sense for me to start with ideating bags because carrying and storing rock samples is a huge user problem. From there, I explored other ways to store things that eventually led me to venture out to outdoor clothings.
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Through the process of interviewing the geologists I was able to reach, I decided to design a separate bag specifically for storing note taking and sampling tools.
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Materials Research Selecting the right materials is key in the comfort, durability, and aesthetic of a soft good product. Through my search for materials, I chose a black cordura polyester for the main material, duck canvas behind a nylon mesh for pockets, and a vinyl coated screening for the sample bag for high durability of heavy samples. In sewing this bag, I used polyester outdoor living threads for a strong hold.
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Color Choices Since geologial researchers typically don’t put too much effort in their hiking or outdoor attire, I wanted to give them their own set of aesthetics. The color black is a strong unisex color and served as a great neutral canvas to apply color. I decided to use orange and green as the “pop of color� for the waistpack I designed. Orange seemed to represent the heat of the sun onto the dirt, while the green represented the fields the researchers would be traveling through.
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Mocking Up It was important to do volume studies and mockups to learn how to sew the features that I wanted to incorporate. For my fast volume study, I used an existing Ikea shopping bag as my material of choice and I was able to form a plan of action on my steps for sewing. Having found that my initial dimensions for my waistpack were too tall and wide, I revised my sizing in order to achieve a comfortable ergonomic feel.
Final Model The Seek Waistpack is made to be also worn as a cross-body, giving the user options on how to best wear it. Orange accents act as indicators on features that users would want fast access to, as in zipper pulls, and the main bag compartment.
What Fits Inside?
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-phone -wallet -portable GPS -notetaking pens & pencils -Rite in the Rain waterproof notebook -leatherman multitool -foldable sample bag attachment
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Features Above, we see the straps with the color schemes to tie the design together along with a reflector on the buckle. These straps have 3/8� of padding for comfort on the shoulders and the body.
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On the bottom, we see the pull-out bag in use. This sample bag features a label slot in the front, and two carabiners for attaching the bag to the outside of any hiking backpack.
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Toy Jet
With Solidworks Surfacing The Solidworks program is an incredible helpul tool for industrial designers. This CAD program is used in the biggest range of products, and I was able to demonstrate my solidworks skills in building a toy jet.
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surfacing tools sketching digital rendering
I believe this tool was especially fitting in a toy design project because of the different overlapping and transitionally surfaces. The ability to manipulate surfaces of a product from CAD tools and dimension driven sketches is how I built my toy jet design. Within Solidworks, there are tools that work with solid forms and tools that build on just mere surfaces. This project highlights my knowledge in surfacing, sketching toy designs, and using KeyShot to render my files.
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Designing for Who? Making the decision to design a toy jet is clearly for children. I would like to place my toy jet design for girls and boys ages 4 and up.
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Toys planes are amongst one of the most popular toy products that sell in the market. My attempt to design a kid-friendly form is my challenge for this project.
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Ideation I decided to approach redesign a toy plane. Instead, I went into my ideation phase with fighter jets as my inspiration. Finding the right balance between basic elements of jets and translating it to safe and robust shapes is what I have explored.
Hand Therapy
iPhone 5S Attachment
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advanced prototyping mock-ups craftsmanship
It was my intention to design a smart phone attachment that solved a typical issue that has little available solutions out in the market. In particular, I decided to design around the iPhone 5S model. To be as realistic and as precise with my physical model as possible. The process of choosing the direction of my design concepts came from my observations of people’s strains with their hands.
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Hand Problems
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More and more consumers are growing aware of hand problems. Looking at the bigger picture, it is vital to understand that hand problems are caused by many different variables. With this realization, the design opportunity lies in trying to find solutions for treating and preventing pains like:
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Therapy Hand therapy is a specific rehabilitation for hands. A hand therapist works with patients who may have been affected by an accident or trauma leaving them with wounds, scars, burns, injured tendons or nerves, fractures, or even amputation of the finger, hand, or arm. Therapy is a treatment and a preventive approach for hand problems. The biggest upside for hand therapy is that if incorporated into dailty routines, it is a non-operative approach for treatment.
Ideation Tackling a way to design a smart phone accessory that has features and functions of hand therapy was a difficult challenge. Through my research, the best way to strengthen the hand is by doing flexion and extension exercises.
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I came up with concepts that have these functions, but ultimately, my accessory will be going towards the flexion type of exercises.
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Final Direction From my earlier ideation phase, it became clear to me how beneficial a flexion exercise is for treatment. I designed an attachment with this function but also features a patterened ergonomic profile as a design decision.
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Mocking-Up Making realistic mock ups was a vital part of my design process. On the left are my documentation of the stages it took me to reach my final design. To the right is my final design direction that resulted in all that I have learned from my earlier mock-ups.
Prototyping
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Many steps were taken to build such a dimension driven model. Above are my vacuum formed ergonomic grips with my tooling. Below are the components I have been working on by using the mill for precise slots.
From Left to Right, are components of my final design: iPhone 5S, phose case, exerciser body, buttons with tracking, and my ergonomic grip. All were built around an iphone’s dimensions.
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Components
Final Product
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After much hard work on the mill and many other machines, I was able to accomplish a successful iPhone attachment that treats the hand. The width of the overall form and how the hand grips the buttons is comfortably big that it is preventing carpal tunnel syndrome. This iPhone attachment is a simple treatment for users not looking for extreme measures as an option.
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Thank You