Claudine Zafra Industrial Design
She
Wearable Emotion Tracker All people pursue happiness in their lives, work, and loves; as a way to escape from our negativity, we play!
materials play theory feminist approach
There have been numerous studies that question what elements have held women back from a more equal progression. Today, while education and rights are given to us, we inevitably become our own barriers to our goals. It is my mission to design a product that will help women gain and control their confidence as a way to find happiness.
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She’s goal is to help women gain more self confidence. As a habitual product, women will learn to be more aware of their emotions, and how it can impact their confidence.
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Play Theory This particular project required to start with the theme of play theory. The way I approached this is by honing in what my passions are and what makes me unhappy.
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Through my self-reflection, I realized that I shared a very common problem with many other women: self-confidence.
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Why women? Through much research and personal experience, I have seen a great pattern with how women perceive themselves. While women have numerous amounts of talents and beauty, our lack of self confidence is oftentimes the biggest reason why we sometimes do not even try to reach our goals.
Ideation My ideation phase went through a few levels, really exploring ideas as widely as I could. All in all, the most important aspect for my project was to find the best type of product for my concept.
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I was able to explore types of applications, forms, and even challenging whom the stakeholders could be.
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Final Direction For my final design direction, I understood that the best application for my emotion tracker concept was to design a wearable. In order to cover as many women as possible, I decided to be open to designing a wearable line.
Mocking-Up Before I could decide on a final form language, I mocked up my emotion tracker concept into three very different forms and applications. I ranged from a shareable wearable (top), another wearable with a companion device (middle), and even a hologram projector that projects our emotions (bottom).
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Eventually, I decided to expand on the wearable and companion device, and the next page shows my exploration of form and design.
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she
your music wearable emotion tracker
mix
welcome
play music
improve your day
today’s music dec
8
edit music
share
1:46
Monday, December 8
she
improve your day why?
It’s been a while! How are you feeling?
this week dec
this month
i ?
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Welcome Screen Allows the user choices of where to navigate the mobile app.
dec
slide to unlock
Your Music Take a closer look at your day’s, week’s, or month’s emotional music.
Push Notifications Analyze the different notes in your song, and take notes for why you felt that way.
Improve your Day Remind the user to track how she feels if she hasn’t done so in a while.
monday
tuesday
speed
wednesday
base
tempo
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make music
thursday
drums
friday
piano
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she
wearable emotion tracker
The final She wearable line consists of three products: a necklace, a bracelet, and a brooch. The type of wearable made sense to me in that the technology I am incorporating will fit into these forms. As part of my trends study, I have also learned that offering my line in three color ways will also increase my reach for different types of women.
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Wearable Line
Sens
Organic Fragrance Diffuser Many people today suffer from fragrance sensitivity and allergies, but is it fair that this great chunk of people not be allowed pleasant odors in their personal spaces?
entrepreneurship crowdsourcing aesthetics
Fragrance allergy is a lifelong burden for those affected. Currently, there are no other solution for fragrance allergies other than avoidance. I want to bring the health benefits of aroma therapy to those who are allergic. To create a product for people with fragrance sensitivities and allergies, that will diffuse an all-natural essential oil aroma in personal spaces.
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I recognize that there is a need for this product because people who are allergic have little to no options of living with synthetic fragrances.
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The Problem Many people find comfort and a sense of self in applying fragrances on themselves, their belongings, and even their personal environments.
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What most people don’t understand that the synthetic chemicals that make up these fragrances actually cause a great deal of strain for 30% of our population,
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Designing for Who? People with fragrance allergies have little to no option when dealing with unwanted synthetic smells. The most common causes are headaches, skin rashes, and sneezing. Allergic people can really only avoid fragrances if they really don’t want to be affected. But should their allergies rob them of the joy and benefits of healing fragrances and aromatherapy?
Ideation During my ideation phase, I focused on sketching and designing speakers that were free standing since I the PA speakers I’d like to design are to be 4 feet tall. I sketched different textures that we would see on clothing, some ruffles, folds, and even some weaving manufacturing processes.
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Learning about different types of manufacturing processes have skewed some of the forms that I would sketch.
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Why this can Work This is a Camellia plant. Its leaves are what we use to make green, black, and white tea leaves for drinking. Through research, I have learned that Camellia seeds can be extracted of its natural oils and when diffused by a warm energy source, the oils release healing agents along with a light, natural scent. I believe people with allergies to fragrances can use Camellia oil extracts not only as an alternative to fragrances, but also for a room deodorizer.
How it Works seeds
Seeing as this project is supposed to be a mock Kickstarter project, I tried to make the mechanisms and internal components as simple as possible.
water
The bottom will be an induction heated source, that heats the water right above, and when the steam rises to the seed puck, it will also cause the oils to diffuse its all natural scent.
heating
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battery
sens essenz
3.0 fl 0z
A Look at Branding
sense essenz
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sens Organic fragrance for pleasant Breathing Organic fragrance like aromatherapy
essenz sens
essenz sens
An oil diffuser that uses green tea extracts.
Organic fragrance like aromatherapy
Organic fragrance like aromatherapy
sens
sens This aromatherapy diffuser helps.
This aromatherapy diffuser helps.
www.essenz.com
www.essenz.com
sens essenz essenz
essenz 3.0 fl 0z
Usage 80% essenz 3.0 fl 0z
pulverize
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Peak Times pulverize
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sens essenz
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organic fragrance
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backers
PLAY
$ pledged of ________ goal 30 days to go Back this Project
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$1 min pledge
A product that can extract oils from camellia seeds and then diffuse those oils. Solves the fragrance allergies problem in homes and personal spaces.
A product that can extract oils from camellia seeds and then diffuse those oils. Solves the fragrance allergies problem in homes and personal spaces. A product that can extract oils from
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Final Product Aesthetics for this product was an incredibly important aspect to create a “sell-able� feel on Kickstarter. My vision is that my friendly and simple design will translate to how simple and versatile this oil diffuser can be.
Seek Waistpack and Crossbody
Outdoor activities is a huge modern industry today. Within this industry, sewn products are an essential part of this market. There are many different types of users in the outdoor adventurers field, and I will be focusing on scientific researchers that conduct in-field researches. Through research of their different tasks, I will be finding problem areas that present opportunities for products to be designed around.
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research sketching sewing craftsmanship
Researchers deserve a range of products that are task specific, since this type of outdoor adventurer is often overlooked. Through problem solving within the researcher’s field, I was able to design a soft good product that serves as a quick access pouch that contains a foldable sample bag for rock samples.
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Biggest Problems? Scientific researchers have a small range of outdoor products available in the market. Available to them are hiking gear, camping equipment, weatherproofed accesories, and some high-tech GPS gadgets. Looking into all the specific tasks that Geologists deal with, one of their biggest task is collecting samples.
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The other problems with collecting samples that rose within my research are:
Geology is the science comprising the study of solid Earth, the rocks of which it is composed, and the processes by which they change. Geological researchers can travel to sites in small or big groups. These guys are very casual and pack normal camping gear. Not being extreme outdoor guys, their attire tends to be casual with hiking boots and a hat for protection. During their hike to the research sites, they take notes, photos, and collect samples. If samples are heavy, geologists collect the samples on their way back to camp and stuffs them in their hiking backpacks.
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Designing for who?
Ideation Designing for geological researchers, it made sense for me to start with ideating bags because carrying and storing rock samples is a huge user problem. From there, I explored other ways to store things that eventually led me to venture out to outdoor clothings.
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Through the process of interviewing the geologists I was able to reach, I decided to design a separate bag specifically for storing note taking and sampling tools.
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Materials Research Selecting the right materials is key in the comfort, durability, and aesthetic of a soft good product. Through my search for materials, I chose a black cordura polyester for the main material, duck canvas behind a nylon mesh for pockets, and a vinyl coated screening for the sample bag for high durability of heavy samples. In sewing this bag, I used polyester outdoor living threads for a strong hold.
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Color Choices Since geologial researchers typically don’t put too much effort in their hiking or outdoor attire, I wanted to give them their own set of aesthetics. The color black is a strong unisex color and served as a great neutral canvas to apply color. I decided to use orange and green as the “pop of color� for the waistpack I designed. Orange seemed to represent the heat of the sun onto the dirt, while the green represented the fields the researchers would be traveling through.
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Mocking Up It was important to do volume studies and mockups to learn how to sew the features that I wanted to incorporate. For my fast volume study, I used an existing Ikea shopping bag as my material of choice and I was able to form a plan of action on my steps for sewing. Having found that my initial dimensions for my waistpack were too tall and wide, I revised my sizing in order to achieve a comfortable ergonomic feel.
Final Model The Seek Waistpack is made to be also worn as a cross-body, giving the user options on how to best wear it. Orange accents act as indicators on features that users would want fast access to, as in zipper pulls, and the main bag compartment.
What Fits Inside?
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-phone -wallet -portable GPS -notetaking pens & pencils -Rite in the Rain waterproof notebook -leatherman multitool -foldable sample bag attachment
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Features Above, we see the straps with the color schemes to tie the design together along with a reflector on the buckle. These straps have 3/8� of padding for comfort on the shoulders and the body.
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On the bottom, we see the pull-out bag in use. This sample bag features a label slot in the front, and two carabiners for attaching the bag to the outside of any hiking backpack.
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Company: Zafra Designs Product: Customizable Speakers Part No.: 6 Process: Silkscreen Designer: Claudine Marcelino Date: 11/13/13 Revision: 1 Type: Helvetica Light 45 Colors: PMS Black
Flex
Wireless Powered Speakers Large speakers are often very generic looking, all we can really see is bulk. Adequate sized speakers provide high-volume and high quality sound for a larger space, and for bigger groups of people. These are the most common type of speakers to be designed with aesthetic awareness. While there are technologies today that allow for wireless powered speakers, these are hidden behind bulky and standard designs made for the general public.
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materials manufacturing solidworks
Enter the fashion world. The newest and most forward fashions are always introduced through runway shows, where top rollers in the fashion industry are the main audiences. Fashion shows are a fashion designer’s exhibit. It is typical for the designer to also design the actual aesthetic of the catwalk, its backdrop, lighting, and music.Since music really adds to the theme and experience of the show and the designer’s vision, large speakers and speaker systems are used for runway shows and events.
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Based on What? Active PA speakers are faster and easier to set up because the power amplifier and crossover are built into the same cabinet as the speakers. The sound sources for these types of speakers are from mixers, music players, and even instruments. Typically, these speakers are about 2.5’ in height, and 1’ in width and depth.
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Common problems are:
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Designing for Who? This is Nicole Miller, an American fashion designer who is most known for her wedding gown designs. Nicole is prepping to showcase her Spring 2014 Wedding Dress collection and has a vision of an all white runway. Her wedding dress designs this coming spring is something she’s never done before: using considerably more pronouned fabrics and more cutouts than ever.
Ideation During my ideation phase, I focused on sketching and designing speakers that were free standing since I the PA speakers I’d like to design are to be 4 feet tall. I sketched different textures that we would see on clothing, some ruffles, folds, and even some weaving manufacturing processes.
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Learning about different types of manufacturing processes have skewed some of the forms that I would sketch.
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Final Concept For my final design direction, I looked to wedding dress details for interesting textures I can incorporate in my speakers. I have decided to incorporate a petal texture to the front panel.
Carbon Fiber Fabrication
Ceramic Injection Molding
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SLA Printing
Sand Casting
Basing my decision on how much low volume manufactured speakers to produce, I created a chart on how much my speakers would cost. I chose to manufacture 40 speakers at $2,386 per unit. I believe making 40 units in one year justifies such a high price.
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Low Volume Manufacturing Estimated Cost
Flex: Create The Flex Create wireless speaker offers an all in one speaker system. With this system including bluetooth capabilities, connectivity for smart phones have become easier. These speakers contain a 6.5” subwoofer, a 4” mid, and two 2” diameter tweeters.
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The Create is a low volume speaker where the front panel is made to order. Customers will have the luxury to design their own front panel, which could also be replaced with a new design if desired, making every Create wireless speaker a personalized piece of electronic.
This simple and sleek control panel features the very basic adjustments for this PA speaker. The panel contains the power button, volume adjustment, and indicators for bluetooth connectivity.
Pin Star Head This star pin is a low profiled machine screw that adds an interesting third read on the housing for the Flex speakers. Choosing such a unique head for a machine screw helps prevent any theft or mal activity.
Manufactured Logo Flex’s custom logo is debossed onto the aluminum sand casted back panel, resulting in a permanently engraved image in every speaker unit.
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Control Panel
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Hand Therapy
iPhone 5S Attachment
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advanced prototyping mock-ups craftsmanship
It was my intention to design a smart phone attachment that solved a typical issue that has little available solutions out in the market. In particular, I decided to design around the iPhone 5S model. To be as realistic and as precise with my physical model as possible. The process of choosing the direction of my design concepts came from my observations of people’s strains with their hands.
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Hand Problems
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More and more consumers are growing aware of hand problems. Looking at the bigger picture, it is vital to understand that hand problems are caused by many different variables. With this realization, the design opportunity lies in trying to find solutions for treating and preventing pains like:
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Therapy Hand therapy is a specific rehabilitation for hands. A hand therapist works with patients who may have been affected by an accident or trauma leaving them with wounds, scars, burns, injured tendons or nerves, fractures, or even amputation of the finger, hand, or arm. Therapy is a treatment and a preventive approach for hand problems. The biggest upside for hand therapy is that if incorporated into dailty routines, it is a non-operative approach for treatment.
Ideation Tackling a way to design a smart phone accessory that has features and functions of hand therapy was a difficult challenge. Through my research, the best way to strengthen the hand is by doing flexion and extension exercises.
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I came up with concepts that have these functions, but ultimately, my accessory will be going towards the flexion type of exercises.
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Final Direction From my earlier ideation phase, it became clear to me how beneficial a flexion exercise is for treatment. I designed an attachment with this function but also features a patterened ergonomic profile as a design decision.
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Mocking-Up Making realistic mock ups was a vital part of my design process. On the left are my documentation of the stages it took me to reach my final design. To the right is my final design direction that resulted in all that I have learned from my earlier mock-ups.
Prototyping
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Many steps were taken to build such a dimension driven model. Above are my vacuum formed ergonomic grips with my tooling. Below are the components I have been working on by using the mill for precise slots.
From Left to Right, are components of my final design: iPhone 5S, phose case, exerciser body, buttons with tracking, and my ergonomic grip. All were built around an iphone’s dimensions.
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Components
Final Product
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After much hard work on the mill and many other machines, I was able to accomplish a successful iPhone attachment that treats the hand. The width of the overall form and how the hand grips the buttons is comfortably big that it is preventing carpal tunnel syndrome. This iPhone attachment is a simple treatment for users not looking for extreme measures as an option.
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Pod Car
Automated Transit Network As a collaborative effort between the SJSU Industrial Design Dept., Engineering Dept. and a company called Swenson Solar, we strived to work together to design an automated transit network for the city of Santa Clara. The City of San Jose previously spent millions of dollars on a study for a local transportation system to serve the San Jose airport. This effort mostly delivered a long list of constraints or roadblocks to such a new transportation system.
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research teamwork full-scale prototyping
The goal for the Industrial Design Dept. is to deliver a full size mock-up that can be displayed on campus, and at some of the engaged cities. We are to design the interior and exterior of the modules or “pods,� while accommodating the constraints from the structural, mechanical, and electrical engineering elements.
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What are ATNs? Automated Transit Network System is an emerging new transit technology to promote green mobility. ATNs are not as big in scale as APMs, or Automated People Movers like CalTrain. The goal of ATNs are to be low cost, low energy, less unnecessary stops, and comfortability. ATNs have been successful is London’s Heathrow Airport and India’s Mumbai’s Airport. Both instances are in low volume situations and Santa Clara is interested in bringing this system to the US to solve the “last mile issue for commuters.
Personal Rail Transit
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Some refer to ATNs as PRTs. These are electric and driverless pod cars that run on guided ways. These PRTs are found in several airports around the world and are seriosuly a growing industry especially in public transportation.
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Opportunities An opportunity is to develop a modular pod car system so that when traffic is low volume, passengers are allowed the comfortabilty of their own pod. But when traffic falls during rush hours, pod cars should connect to become more like an LRT system to become more efficient. Stations need to be larger to accomodate rush hour lines. Pod cars need to be able to accomodate up to 10 people to maximaze usage and help minimize wait time.
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As my team and I brainstormed on how we can design a cabin for the ATN, we started thinking about what would first get a user’s interest; design. The next question we asked was, “what will get users to keep taking the ATNs?” From here we developed a list of survey questions that could help us get insight in this matter. We surveyed commuters on the Cal Train, VTA light rails and buses, and bart commuters.
Scheduling
Fees
Comfort
WiFi
Distance
1. Scheduling - Importance of accuracy on the transit arrival and departure time. 2. Fees - Transit fees should be low enough to encourage its substitution of driving. 3. Wifi - If transits include wifi connectivity, it will encourage users to take public transportation. 4. Comfort - Users preferred privacy when travelling alone and would like more comfortable interior.
We saw an opportunity for cabin design from this particular survey outcome.
5. Distance - Will the form of transit reach their end destination without too many transfers, if at all.
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What will get people out of their cars?
Ideation Since this ATN project is a group effort, we decided on aesthetic goals so that our concepts agree with each other. Our aesthetic goals are safe, modern, and comfortable. During my early ideation phase, I explored different forms for a pod car, from symmetrical designs, to modular systems. My concepts are a sumation of my knowledge gained from online research, surveying with my teammates, and taking advantage of interdisciplinary fields like the mechanical engineering teams.
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Conceptually playing around with door mechanisms, overall forms, and interior layouts, I have already learned what ideas might and might not work.
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Concept Direction In the process of finding my final design form, I decided that my pod car will have a directional look, where there is a clear front and rear. Incorporating my team’s aesthetic goals of safe, modern, and comfortable, my concept direction has large radii and color accents to convey friendliness for potential users.
Personal Final Design Taking a step back from my concept direction, I decided that I needed to design a more mature looking cabin. With that, I kept my decision on designing a directional pod car, but I have taken away the different types of radii from my former design and went with more constant and relative fillets on the body. Overall, my final design direction has fallen succefully under our safe, modern, and comfortable aesthetic goals.
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Interior Design of Cabin Comfort was my biggest generator for my interior design for my cabin. I chose 4 individual seating to respect commuter’s privacy, an adequate space for bicycles, and large windows for great views.
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Team Vote Here are my team’s individual final designs. In order for us to choose a design to build into full scale, we decided to put it to a vote, with a twist. Each of us had 3 post-its, each post it with a word: safe, modern, and comfortable. We had 3 rounds of voting, each round according to our aesthetic goal. We all agreed that whichever design receives the most stickies will be the chosen design. As a team, we ended up voting for the round cabin design because we all felt that it is the shape that will really captivate people’s attention.
Team Build We had the perfect group of people in our team. My group had a great mix of skills, from knowledge in building, solidworks, interior design, and leadership and communication skills. Each of us had a great deal to contribute, especially in the long days and nights of the actual build of our full scale mock ups.
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We build our model from the ground up, starting with a stable frame, building the exterior skeleton, attaching the roof, to walls, and even the interior furniture.
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Interior Details In order for my team to design a comfortable aesthetic, we were greatly attentive to our interior design elements. Our featured interior components are comfortable seating, cupholders and surfaces for personal belongings, hand rails, and a designated area for handicap and a wheelchair. Our interior is spacious with large all-around windows. Inside, we built two individual seats and one love seat for user options.
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Thank You