AdPages Guide

Issuu AdPages.

Your definitive guide to advertising on Issuu.

PAGE 2 — INTRODUCTION

The digital distribution solution you've been waiting for Distribution has always been the black box of publishing - print and distribution alike. Issuu has cracked the puzzle, and we proudly introduce AdPages - the only digital option for circulating content to new readers.

With AdPages, you can build a new readership, target new audiences more precisely than ever before, monetize your publications, and get access to detailed statistics on your readers. Best of all, you set the pricing.

Contents What is AdPages?

How to make an ad AdPages is for everyone Making a gread ad Monitoring your success

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PAGE 3 — INTRODUCTION

It’s the dawn of a new era for publishers and marketers

PAGE 4 — WHAT IS ADPAGES?

The perfect match Like attracts like. That's why AdPages places your ad beside highly targeted content, turning on new likeminded readers to your print. It's how we ensure you get the right readers, and the readers get a superb chance to engage.

WHAT IS ADPAGES? — PAGE 5

Nobody reads ads. People read what interest them. Sometimes it's an ad.

- Howard Gossage, Advertiser 1917-1969

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Promoted publications are AdPages ads, which we place top tier in the sidebar based on categorical demand. In this case, a premium car catalogue is placed at a reader who searched for “cars” and “travel”.

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Keyword targeting is our Dewey Decimal System. Our library is incredibly deep - our digital shelves house some 4 million publications. Our clever cross-matching of keywords means that if you know your reader’s interests, we’ll know how to get it to them.

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Our Issuu Reader is the key to Issuu’s success. It’s the fastest, prettiest, smoothest reader out there. Publishers and award committees alike agree that we’ve struck gold with this one.

PAGE 6 — HOW TO MAKE AN AD

How to get started AdPages is simple to use. Upload a document, click the 'Advertise' tab in My Library, and craft the ad you want in minutes!

1. Upload Take any print document and upload to Issuu.

2. Enjoy A minute later you have a beautiful digital print.

3. Promote Distribute in minutes easy, smart, fast.

HOW TO MAKE AN AD — PAGE 7

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Easy step-by-step. It's the slickest, quickest ad set-up and targeting tool, if we may say so ourselves. In a simple step-bystep guide, the Wizard helps you check off the boxes to customize your ad and budget. See the Glossary for more details.

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The campaign pages will help you keep track of all your readers, how long they spend reading your documents, and which of your campaigns are the most succesful. This is also where you copy, edit and create new ads. See the glossary for more details on monitoring your succes.

PAGE 8 — WHO CAN USE ADPAGES

AdPages is for everyone Issuu earned our place as the leading digital publishing platform by being open and accessible to all.

When it came to building a distribution tool, we stuck to the same principles.

AdPages is designed for you. It’s a personalized and flexible do-it-yourself practice to building your readership and adding value to your publication, in whatever way you need.

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Catalogs Use AdPages to put your latest catalog right beside publications already discussing and showcasing your products.

WHO CAN USE ADPAGES — PAGE 9

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Event guides Got a festival guide or flyer to promote an upcoming event?

Attract local readers by placing it beside related topics. It’s great for festivals, trade show brochures, and conference materials!

Magazines Still one of those magazines with print subscribers? Create a preview teaser for your next issue!

Click-through links to subscription sign-ups and payment plans are already a huge success on Issuu.

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Freelancers Showcase your portfolio, services, or recent work alongside publications you’ve contributed to or want to work for.

PAGE 10 — GLOSSARY : MAKING A GREAT AD

Glossary

Making a great ad

There’s a few knobs to set and levers to pull before your first ad appears. Here’s a handy glossary to navigate your way through setting up your first ad.

You’ll have the knack of it in no time!

Ad design Each ad is built up of three small blocks. Ad Title is a headline, usually the name of your publication. Ad Body is a short descriptive text.

Ad Image is a cover shot or other image taken from your publication. Create multiple ads, mixing up these three features, to test what performs the best!

Campaigns vs Ads In the traditional sense, a campaign is a pointed effort to achieve a set goal. In AdPages, that means promoting your chosen document. An ad is your campaign tool. Create multiple ads for the same document, and slot them all under one campaign.

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Topcis & Placements When you create an ad, you must define topics (keywords) to help Issuu place your ad. The more precise you are, the more relevant your ad. Issuu will estimate placements based on your topics. Remember, we don’t charge you for placements.

Pay Per Reader Tell us what a reader is worth to you, in dollars and cents. Each time someone reads your stuff, we’ll charge you this price per read. We never charge for the amount of placements, so you’ll only pay if somebody clicks, opens, and reads your document.

Max Bid What’s the absolute most you’ll pay for a reader? Got your answer? That’s your max bid. It’s your maximum price per reader. We will never charge you more than your max bid, though we may charge you less. You compete for placement in the three promoted slots in our sidebar. If some guy offers 50 cents per read from music readers, and you’ll give $1, we’ll charge you just over 50 cents to win that placement.

Schedule You’re welcome to schedule what time of day your ads circulate. It’s a handy way to control your spending and influence. Create multiple ads and circulate them at different times to measure their effectiveness. You can also opt to run your ads continuously.

GLOSSARY : MAKING A GREAT AD — PAGE 11

Nothing beats a beautiful print when it comes to engaging its reader

Budgets All spending is personalized and flexible. Start by setting up your campaign budget the overall amount you’ll devote to that publication.

Next set your daily budget, so you don’t blow everything at once. If you’ve got a small budget try running your campaign for a shorter time with higher daily budgets, instead for a long time with small daily budgets.

Terms Of Service We’ve got a hard-as-nails legal document that we call our AdPages Terms of Service. Issuu takes up to 12 hours to approve or reject each ad, based on our Terms. If we reject your ad, you’re welcome to modify it and submit it again.

PAGE 12 — GLOSSARY : MONITORING YOUR SUCCESS

Glossary

Monitoring your success

The easiest ad platform for tracking new readers and better distribution.

Status Your campaign can slip into various states. Before we approve your ad, it will show as ‘Pending.’ Once you’ve hit your campaign goal or budget limit, it will show as ‘Completed.’ Be especially wary of ‘Suspended’, which probably means your account’s run dry

Daily spending limit This is your daily budget.

Once you hit your daily spending limit, we’ll stop showing your ad for that day. Some days, a daily spending limit of 10 dollars might get used up, other days it may not. It depends on what your max bid is, and how that compares to other guys who want the same readers.

Avg. Reading Time We track how much time the average reader spends with your document open.

We measure it in seconds.

Finally - a gun for the gunfight

— Henrik Werdelin, Boozt Fashion

GLOSSARY : MONITORING YOUR SUCCESS — PAGE 13

Reads, Placements & Opening Rates A placement is when your ad wins an auction and is placed in our sidebars, according to your targets for topic, location, and language. It’s the number of times someone has the potential of seeing and reading your ad. An read is when someone clicks the ad and opens the document. Your opening rate is your reads per placements ratio.

Ad Spend We keep record of what you’ve spent total on your ad. Your ad spend is the sum of your Price Per Reader.

Avg. PPR This is your average Price Per Reader. It’s what you pay each time somebody clicks, opens and reads your document. It will always be lower than your max bid. The sum of your individual PPRs is your Ad Spend.

Advertise your print now