Optimizing AdPages

Optimizing Issuu AdPages Insider tips for successful campaigns

Test drive

Making the most of your free 7-day trial What do you want to get out of your AdPages campaign?

Here始s some popular answers: - Customers to my web shop - Subscribers to my print version - Visitors to my site - Sign-ups for my newsletter - More people reading my publication Define your goal and start your trial!

Tip: The most successful trials have a specific goal and create multiple ads to test that goal.

What makes a good ad?

Visually appealing and catchy text are only a start.

Your ad must be targeted to the right readers by interest and location to really make a splash.

Terrible: Text heavy, cluttered cover pages are rarely clicked.

Great: Use portraits, action shots, bright colours, and bold text.

Target the world. We support ads in 9 languages.

“Stunning...beautiful...packed with inspiration...150 pages of...discover... featuring interviews with...elite...most popular...special edition...� .... Just some of the words that we see reappearing in successful Ad Body text.

Tool tip!

Activate traffic, convert readers into consumers Add unlimited amounts of icons or highlighted areas to your document.

These icons encourage readers to click through to your webshop, subscription page, homepage, or whatever you want!

To add, click the blue ʻEditʼ button when viewing your publication while logged it. Drag an area with your mouse, select your icon, fill in the URL. Click ʻSaveʼ when youʼre done.

Advanced: Add tracking to these links in your Google analytics to follow users click trails.

Top: Links to individual retailers websites Top right: An interactive table of contents, flips to page.

Bottom right: Cart icon leading to the product in the webshop

Success story

400% more readers FIASCO Mag is one of several art / fashion / lifestyle publications using Issuu.

To stand out, they ran a 10-day AdPages campaign, that generated high opening rates and long reading times.

FIASCO reported a massive increase in site visitors and Issuu readers. They say those new numbers have lasted past the duration of their campaign.

Tip: The most successful campaigns run between 10 and 14 days.

The actual ad

Their campaign in numbers

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300% increase in traffic on day one

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Traffic increased to 400% in week one

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Website visitors from 20,000 a day to around 25,000

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New readers cost Fiasco 33 cents

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High opening rate

Issuu expert: FIASCO crafted a very enticing ad. Images with faces on them get higher clicks. They used a bright colour for their title, which also draws the eye. The Ad Text appeals to a broad audience by using words like ʻunisex,ʼ ʻtrends,ʼ and ʻfeatures.ʼ

“When we tried to increase traffic via Facebook, Twitter, the time and effort verses the rewards were minimal by comparison.

Including AdPages in our digital marketing / advertising strategy is a certainty and will help us in attracting more advertising to our own publication.”

Vincent Nord, Editor in Chief Fiasco Magazine Fiascomag.com

Success story

New subscribers MUUSE sells one-of-a-kind designer pieces and relies on its newsletter to push sales.

MUUSE advertised their catalogs on Issuu AdPages with Link Editor prompts to their newsletter sign-up.

With these links, it created over 700 referrals and tons of Issuu-driven crucial newsletter sign-ups.

Tip: Short publications with lots of links create lots of traffic to your site.

“The value of our newsletter is huge, as our strategy is dependent on community and returning traffic.”

Gitte Jonsdatter, Director of Strategy muuse.com

Their campaign in numbers

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6.605.212 Placements

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MUUSE Newsletter signups 50% higher from ISSUU traffic than the traffic in general

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Referrals cost MUUSE 23 cents

9966 Reads (business) 700+ Referrals from links Customers from Issuu spends 30% more time on site

Issuu expert: MUUSE was smart to make multiple 20-page publications showcasing a taste of their latest webshop styles.

This left people wanting more, causing them to subscribe to the newsletter and spend more time on their home site.

From the Issuu blog

More tips and ideas

The winning combo that catalogs need to copy

4

ways to monetize your docs with AdPages

3 Why Issuu created AdPages -- the full story

steps to creating a magazine preview that increases subscriptions

5

beautiful landing pages

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If you want to start a conversation with us about improving your AdPages, write to Paul at pc@issuu.com