ARIZONA STATE UNIVERSITY INT 494 TOPIC - PORTFOLIO DESIGN Professor: DIANE BENDER Student: CLEYTON SANTOS
BOOKLET OF BRANDING THINKING
TEMPE - AZ FALL 2015
타 FIDING A PERSONAL BRADING - FIRST ATTEMPTS
Ÿ FORMULATION OF A PERSONAL BRADING
Ÿ The brading “Cleyton Santos_Architecture” has as a starting based in stillystic
intentions and the following precedentes as tools of brading creation:
Ÿ The insertion of a minimalist sign
combined with an archetype of a House (a common work form architects). Ÿ This precedents are used in order to
have a easy reading of the sign.
Ÿ The use of a geometric lines and shapes from the
Optical Art movement in order to give perspective and dynamism when we look at the brand.
타 FORMULATION - SKETCHES AND TRIALS
타 THE BRANDING
Line color : 80% black C=0 M=0 Y=0 K=80
Shapes in gray scale with gradient style
Tipography = C Web C=0 M=0 Y=0 K=80
타 BRANDING VARIATIONS
CLEYTON SANTOS ARCHITECTURE
CLEYTON SANTOS ARCHITECTURE
CLEYTON SANTOS ARCHITECTURE
CLEYTON SANTOS ARCHITECTURE
CLEYTON SANTOS ARCHITECTURE
타 APPLICATIONS
Photograpy by Demian Golovaty
CLEYTON SANTOS ARCHITECTURE