THE VALUE OF BUILDING A COMPLETE ORTHODONTIC LIFECYCLE SYSTEM.
WHAT’S THE VALUE OF ADDING LONG TERM RELATIONSHIPS WITH ORTHODONTIC PATIENTS TO YOUR PRACTICE? Attract 100 orthodontic patients a year (9 braces a month) and add £340,000
- £1,600,000 to your practice revenue.
HOW IS THIS POSSIBLE? Let’s examine:
THERE ARE 5 ORTHODONTIC MARKETS TO DEVELOP IN YOUR PRACTICE: 1. Children 2. Teens 3. Young Adults 4. Older professionals 5. Retired people
THIS IS THE OPPORTUNITY YOU HAVE: Within each of these groups you have these groups
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THE COMPLETE & DOMINANT ORTHODONTIC / STRAIGHT TEETH PRACTICE IN EACH LOCAL AREA WILL BE ABLE TO SERVE THESE 5 GROUPS IN VOLUME.
THEN YOU HAVE THIS STRUCTURE & MIX OF WANTS & NEEDS: THE STRAIGHT TEETH ENGINE PYRAMID: Are you helping all these people that could get straight teeth?
WHO THEY ARE?
Affluent young proffesionals. Affluent 40+ women & men
Females 27 - 35 getting married
Men & Women 38 - 65 +
Teenagers, Young Proffesionals
WHAT THEY WANT?
Most Discerning about Health & Apperance: I want the most invisible & best solution possible
Time & Event Conscious : I have a special occasion and would like a nice smile in time for it
lingual braces & clear aligners
inman aligner, clear fixed braces
Health Conscious : I care about my dental health and if straightening improves it I will do it
damon, clear fixed braces, inman aligner, clear aligners
Appearance Conscious : I don’t like my crooked teeth and want an option that will improve my smile
damon, clear fixed braces, inman aligner, clear aligners
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THE STEPS INVOLVED ARE: 2. CAPTURE OPT-INS
4. FOLLOW UP BY PHONE
6. ATTEND APPOINTMENT
1. ATTRACT PEOPLE TO YOUR WEBSITE
3. FOLLOW UP BY EMAIL TO BUILD TRUST / ATTRACTION
14. AFTER TREATMENT THANK YOU. 13. END OF SERVICE / TREATMENT REVIEW
15. GET REVIEWS & REFERRALS
7. FREE CONSULT / NEEDS ASSESSMENT
11. WOW BEGIN SERVICE DELIVERY 12. CONTINUE FOLLOW UP & DELIVER SERVICE & UPSELL
16. LONG TERM SERVICE PLAN 4
5. GET APPOINTMENT
8. SALES PRESENTATION & FINANCE PLAN
10. UPSELL PRESENTATION & CLOSE
9. FOLLOW UP AFTER APPOINTMENT
ORTHODONTIC PATIENT LIFECYCLE - VALUE CALCULATOR ORTHODONTIC LIFECYCLE STEP
CLINICAL SERVICE DELIVERED
REVENUE GENERATED
1. Attract people to your website 2. Capture Opt-ins
ORTHODONTIC LIFECYCLE STEP
5. Get appointment 6. Attend appointment
Show the full possibilities - Align, Bleach, Bond Menu Anterior Aesthetics Menu - whitening / bonding / veneers
£65 - £300 hygiene appointments Re-present £125 - £5000 aesthetics upgrades (Contouring, Whitening, Bonding, Veneers)
13. End of service / treatment review
Whitening upgrade, Wow result
Re-present £100 - £500 Whitening Upgrade
14. After treatment thank you
Products
£10 - £50 products (Special Toothpastes, Waterpik/Airflosser, Toothbrushes, Oral Hygiene Products)
15. Get reviews & referrals
Whitening Incentive
£1500 - £5000 referral value (new orthodontic patient referred by existing delighted patient)
7. Free Consult / Needs Assessment £1500 - £5000 orthodontic fees
8. Sales presentation & Finance plan 9. Follow up after appointment 10. Upsell Presentation & Close
Recommend General Dental Treatments + Show the full possibilities - Align, Bleach, Bond Anterior Aesthetics Menu whitening / bonding / veneers
11. Wow begin service delivery
Products - stain removal toothpaste, oral hygiene products
£125 - £5000 Anterior Aesthetics Upgrades (Contouring, Whitening, Bonding, Veneers)
£10 - £50 products (Special Toothpastes, Waterpik/Airflosser, Toothbrushes, Oral Hygiene Products)
REVENUE GENERATED
12. Continue Follow Up & Deliver Service & Upsell
3. Follow up by email to build trust / attraction. 4. Follow up by phone
CLINICAL SERVICE DELIVERED
16. Long term service plan
REVENUE GENERATED
£100 - £200 per year retainer / hygiene
This Means each successful relationship with an orthodontic patients is Worth £3400 - £16000 in revenue to your practice, and could even have that value annually ongoing.
See 100 orthodontic patients (9 braces a month) and add £340,000 - £1,600,000 to your practice revenue.
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THIS MEANS TO DEVELOP THE COMPLETE PRACTICE YOU / YOUR TEAM NEED TO DEVELOP CAPABILITIES IN:
ORTHODONTICS - THE CLINICAL SKILLS TO MASTER 1. Orthodontic Diagnosis & Fundamentals - The most important foundational step
THEN TO HANDLE ALL THE CASES & NEEDS OF PATIENTS YOU MUST BE ABLE TO PROVIDE TREATMENT WITH: 2. Removable Spring Aligners 3. Clear Aligners 4. Clear Fixed Braces 5. Lingual Braces 6. Simple Children’s Orthodontics
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ANTERIOR AESTHETICS - THE CLINICAL SKILLS TO MASTER 1. Teeth Whitening - Combination & Home approaches 2. Cosmetic Composite Bonding - Free Hand / Waxup driven 3. Management of Tooth Wear / Occlusion. 4. No prep/minimal prep veneers
LONG TERM RETENTION - THE SYSTEMS TO MASTER 1. Hygiene & Polishing Programs 2. Retainer Maintenance Programs 3. Oral Hygiene Product Programs
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