The Straight Teeth Pyramid - How to help all the people possible in your area get straight teeth.

THE STRAIGHT TEETH PYRAMID

THE STRAIGHT TEETH ENGINE PYRAMID: Are you helping all these people that could get straight teeth?

WHO THEY ARE?

Affluent young proffesionals. Affluent 40+ women & men

Females 27 - 35 getting married

Men & Women 38 - 65 +

Teenagers, Young Proffesionals

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WHAT THEY WANT?

Most Discerning about Health & Apperance: I want the most invisible & best solution possible

Time & Event Conscious : I have a special occasion and would like a nice smile in time for it

lingual braces & clear aligners

inman aligner, clear fixed braces

Health Conscious : I care about my dental health and if straightening improves it I will do it

damon, clear fixed braces, inman aligner, clear aligners

Appearance Conscious : I don’t like my crooked teeth and want an option that will improve my smile

damon, clear fixed braces, inman aligner, clear aligners

THE GREATEST OPPORTUNITY IS IN THE NON-CUSTOMER

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