THE STRAIGHT TEETH PYRAMID
THE STRAIGHT TEETH ENGINE PYRAMID: Are you helping all these people that could get straight teeth?
WHO THEY ARE?
Affluent young proffesionals. Affluent 40+ women & men
Females 27 - 35 getting married
Men & Women 38 - 65 +
Teenagers, Young Proffesionals
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WHAT THEY WANT?
Most Discerning about Health & Apperance: I want the most invisible & best solution possible
Time & Event Conscious : I have a special occasion and would like a nice smile in time for it
lingual braces & clear aligners
inman aligner, clear fixed braces
Health Conscious : I care about my dental health and if straightening improves it I will do it
damon, clear fixed braces, inman aligner, clear aligners
Appearance Conscious : I don’t like my crooked teeth and want an option that will improve my smile
damon, clear fixed braces, inman aligner, clear aligners
THE GREATEST OPPORTUNITY IS IN THE NON-CUSTOMER
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